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The Beach BRING IT TO

MYRTLE BEACH, SOUTH CAROLINA PLANNING A GROUP TOUR?

The Beach

Travel groups love Myrtle Beach, South Carolina. With 14 unique communities and 60 miles of sandy beaches, there’s endless fun for groups of all kinds.

With more than 2,000 restaurants, 80 golf courses, ten topnotch live entertainment theatres, and tons of great shopping options, there’s so much to do.

It’s impossible not to find ways to have fun at The Beach. Beyond all the waterfront activities the ocean provides, your group can also enjoy a variety of outdoor adventures including historical sites, botanical and sculpture gardens and nature areas.

In fact, there’s so much to do, it’s tough to decide where to start. That’s why we’re here to answer any questions you may have and help with group itinerary planning. No matter what group you’re planning for, our team will help make their trip an unforgettable one.

IN LOVING MEMORY OF

Sandy Haines

We honor and celebrate the extraordinary life and legacy of Sandy Haines, CTP, a cherished member of our tourism family whose dedication, passion and radiant spirit left an indelible mark on Myrtle Beach and the group travel industry. Sandy passed peacefully in June, closing a remarkable chapter of service that spanned nearly 34 years with Visit Myrtle Beach.

As Director of Group Tour Sales, Sandy was a pioneering force in the motorcoach and group travel sector. Her tireless efforts and deep industry knowledge helped forge lasting partnerships

with tour operators, event planners and businesses throughout the Grand Strand. Her work elevated Myrtle Beach as a premier group travel destination and brought unforgettable experiences to countless visitors. In recognition of her impact, Sandy was honored with numerous accolades, including the 2024 Spirit of TAP Award from Travel Alliance Partners.

To many, Sandy was far more than a colleague. She was a treasured friend, a trusted mentor and a vibrant soul who lit up every room. Her charismatic presence, genuine warmth and quick wit brought joy and laughter to every encounter.

Whether you were new to the industry or a longtime partner, Sandy had a way of making you feel welcome, valued and part of something special.

While we mourn her loss, we also celebrate the enduring legacy she leaves behind. Sandy’s spirit will continue to inspire us in every warm welcome extended, every thoughtful itinerary planned and every moment shared in this remarkable industry she helped shape. Her dedication, humor and vivacious spunk will forever be part of the heartbeat of Myrtle Beach tourism.

TESTIMONIALS

There are so many reasons a trip to The Beach is a great choice for your next group outing. But don’t take it from us … check out why other tour and travel planners say why Myrtle Beach, South Carolina was a great experience for them.

“I want to thank the Visit Myrtle Beach team so much for a great last minute FAM! It was so organized and packed with useful information for planning great tours to Myrtle Beach. It makes such a di erence to see places in person and meet the contact person at each place. Plus, our car rides were fun to toss around ideas. I am so excited to start planning. I plan to do a fall tour this year and a spring, fall or holiday tour in the coming year!”

Faith Reese, Garden State Getaways

“As a tour operator specializing in student group tours, I ﬁnd that Myrtle Beach is one of the best destinations available for students. A trip to Myrtle Beach is not the typical trip. Most students have described it as ‘laid back’ or ‘relaxing.’ While on other trips to major amusement parks or a major city, the students, while enjoying the experience, are always exhausted at the trip’s end. If you take the time to do your homework, you will ﬁnd Myrtle Beach is well worth the e ort.”

H. L. “Butch” Smith, Action Tours USA, Inc.

“The entire experience was ﬂawless, and it was so enjoyable to be able to be in a beautiful place with endless entertainment. The trip allowed me to make some connections and friendships that I will certainly use moving forward. I can’t wait to have a group come experience Myrtle Beach and show them all the wonderful things the area has to o er.”

Liz Meyer, Star Destinations

“Myrtle Beach continues to be an excellent destination for our tours, combining the best of accommodations, meals and attractions along with fantastic customer service!”

Michael Guidi, Carr’s Holidays

BY THE NUMBERS The Beach

25,000+

Our music scene is unlike any other in the world! Filled with top-notch talent performing nightly at venues both big and small. With more than 25,000 live performances per year, you can ﬁnd live music to suit your fancy any night of the week.

500,000

We have plenty of space for groups and meetings, with more than half a million square feet of total space, including spaces up to 100,000 sq. ft. with space for up to 5,000 guests.

158,000

We have 425 great hotels and resorts with more rooms and condo units to choose from than Las Vegas!

80+ GOLF

We’re known as the “Golf Capital of the World” with more than 80 great golf courses and more than 30 mini golf courses for players of all ages.

WEATHER AT

The

Beach

The Myrtle Beach area is fortunate to possess a mild yearround sub-tropical climate. We enjoy a moderate average temperature of 75°F and 215 sunny days throughout the year. Plenty of sunshine and welcoming temperatures make for fun meetings in any season—whether it’s spring, summer, fall or winter. With plenty to explore, visitors have a reason to head outdoors.

GETTING TO The Beach

TRANSPORTATION AT The Beach

When bringing a group to The Beach, transportation is an important part of your experience. We know that in order to enjoy everything our 60 miles of beach and 14 unique communities have to offer, your group needs to be able to easily get to our area and have a reliable way to get around the Grand Strand once you’re here.

Flying to The Beach

Getting to the Myrtle Beach area is easy when you fly. Centrally located and close to many major accommodations and attractions, Myrtle Beach International Airport — recently named best small airport in the U.S. — is a great way to get here. You can fl y to MYR on any of 10 great airline partners including:

• Allegiant

• American

• Avelo

• Breeze

• Delta

• Frontier

• Southwest

• Spirit

• Sun Country

• United

For information on destinations served, direct ﬂights, rates and more check out VisitMyrtleBeach.com/ﬂights.

Driving at The Beach

Accessibility is one of the key factors in many groups choosing the Myrtle Beach area. Motorcoach charters and individuals can travel using both U.S. routes 17 and 501, as well as S.C. 9 that provide direct access to the Myrtle Beach area from Interstates 95 and 20.

Other routes include Veterans Highway (S.C. 22) running from U.S. 501 to S.C. 17. And Carolina Bays Parkway, (S.C. 31) from S.C. 9 to U.S. 501 and S.C. 707.

CHARTERS & MOTORCOACHES

Carolina Limousine & Coach

Nationally-recognized provider Carolina Limo is an award-winning transportation service for groups of any type. Serving Myrtle Beach, Charleston, Wilmington and Florence, their fl eet is perfect for large tour groups, weddings and airport service. Visit the website for the full list of vehicles, tour options, and more. CarolinaLimo.com

Leisure Time Unlimited

Leisure Time Unlimited, Inc is the Gray Line franchise holder in Myrtle Beach, and offers a variety of services including customized and weekly tours, shuttle services, airport transfers, meet and greet, meeting and convention services, themed dinner events and specialized destination management. GrayLineMyrtleBeach.com

Sunway Charters Tours

Based in Myrtle Beach, Sunway takes great pride in providing its customers with exceptional survive and experienced drivers. Serving schools, colleges, military and tour groups of all kinds, Sunway’s motorcoaches each hold 57 passengers with Wi-Fi, USB ports, lavatories and other great amenities. SunwayCharters.com

Myrtle Beach International Airport

3 QUICK DAY TRIPS FROM The Beach

With 14 unique communities to explore, including hidden gems like Conway, Pawleys Island and Little River, there’s already so much for your group to explore along The Grand Strand.

But for those looking for even more adventure than they can fit into 60 miles of beaches, we also offer great proximity to some of the Carolinas’ other most visited cities.

With just a short drive, any of these Southern gems can serve as a fun day trip while you visit the Myrtle Beach area:

Charleston, S.C.

94 MILES • 2 HOUR DRIVE

A short drive south along U.S. 17 will land you in Charleston. Three hundred years of rish history make Charleston a living monument to both the foundation and evolution of our nation.

Hundreds of historic and preserved structures grace the city’s narrow cobblestone streets, lined with picturesque homes.

Stroll through formal gardens, enjoy a horse-drawn carriage ride, participate in a ghost tour or enjoy the vibrant downtown with top-notch shopping and restaurants.

Florence, S.C.

67 MILES • 1 HOUR, 20 MINUTE DRIVE

Located to the west of The Beach, the Florence region is packed with heritage sites worth the drive. The S.C. Revolutionary Rivers Trail offers kayaking excursions into the cypress and

tupelo-laden hiding spots of General Francis Marion, nicknamed “The Swamp Fox” by the British who couldn’t keep up with him during the Revolutionary War. Visitors are in awe of the living artwork at The Pearl Fryar Topiary Garden, designed and maintained by self-taught botanist/artist Pearl Fryar.

Downtown Florence offers the new Florence Museum, live performances nearly every evening, and an array of restaurants offering dishes made with fresh, locally-sourced ingredients.

Wilmington, N.C.

77 MILES • 1 HOUR, 30 MINUTE DRIVE

A short drive north over the North Carolina border will take you to Wilmington and the surrounding Cape Fear coastal area.

Some of the port city’s many attractions include museums, historical sites, war memorials, battlefields, and more than 230 blocks of community designated as a National Register Historic District. The USS North Carolina Battleship is also a worthwhile stop, as it’s one of the most historic battleships in the nation.

Downtown you’ll find a revitalized scene of restaurants, breweries, shops and artisan galleries worth exploring. Wilmington is also one of the nations’ top locations for film and television production and those visiting for the day can take a tour of film and production while there.

GROUP-FRIENDLY HOTELS

The Beach WHAT’S NEW AT

One of the best parts about bringing your group to The Beach is that no matter how many times you visit, there’s always something new to explore. The Myrtle Beach area continues to evolve and grow with exciting restaurants, attractions, and entertainment options joining beloved favorites. From Broadway at the Beach to Downtown Myrtle Beach’s growing Arts & Innovation District, here’s a look at what’s new along the Grand Strand.

Broadway at the Beach

Celebrating more than 30 years as one of South Carolina’s premier entertainment destinations, Broadway at the Beach continues to add fresh experiences that keep visitors coming back. One of the most talked-about additions is PopStroke, a golf entertainment venue created in partnership with Tiger Woods.

It features two 18-hole putting courses, a full-service restaurant and bar, rooftop lounge, and ice cream parlor — making it the perfect mix of competition and relaxation for all ages.

Ripley’s Aquarium of Myrtle Beach continues to surprise guests with new exhibits and animal encounters, including sloths, penguins, and the mesmerizing Goldfish Realms, a dazzling underwater world of shimmering koi and surreal aquatic landscapes.

Adding a little Tennessee spirit to the mix, Ole Smoky Distillery & Yee-Haw Brewing Co. is the newest arrival to Broadway at the Beach. Guests can enjoy moonshine tastings, locally brewed craft beers, and hearty Southern-inspired food in a lively setting with live music and outdoor seating. It’s a can’t-miss destination for anyone looking to kick back and enjoy the flavors of the South in true Myrtle Beach style.

Barefoot Landing

In North Myrtle Beach, Barefoot Landing continues to be a top destination for dining, shopping, and entertainment along the Intracoastal Waterway.

Visitors can sip craft brews at Crooked Hammock Brewery, enjoy coastal favorites at LuLu’s North Myrtle Beach or Taco Mundo Kitchen y Cantina, and take in live music with waterfront views.

A standout addition, Big Chill Island House, captures the spirit of coastal living with its breezy outdoor spaces and menu featuring fresh seafood, classic American fare, and signature cocktails perfect for sunset dining.

Greg Rowles Legacy Theatre

North Myrtle Beach

Beyond Barefoot Landing, North Myrtle Beach has added even more reasons to visit.

The Greg Rowles Legacy Theatre brings world-class performances to Main Street, while the North Myrtle Beach Sports & Recreation Complex continues to expand its facilities and event offerings.

Meanwhile, Alley Oops adds to the fun lineup of attractions in Myrtle Beach with its family-friendly games, coastal cuisine, and lively atmosphere.

Surfside Beach

Just south of Myrtle Beach, Surfside Beach has made a big splash with the opening of its brand-new Surfside Beach Pier, a stunning oceanfront centerpiece that welcomes visitors back to one of the Grand Strand’s most beloved communities.

BROADWAY AT THE BEACH

Downtown Flavortown

Guy Fieri brings his bold, over-the-top fl avors to Myrtle Beach at this high-energy restaurant and hangout. Guests dig into signature favorites like Trash Can Nachos, bourbon brown sugar BBQ wings, and the famed bacon mac-n-cheese burger. The massive space also packs in a tiki bar, arcade, and bowling alley—making it a full-throttle entertainment spot, not just a place to eat.

For more information on what’s new, scan the QR code!

Surrounding the pier, the new Pier Village area features several fresh dining options, including local seafood favorites, casual beach bars, and family-friendly restaurants with unbeatable ocean views. The revitalized area blends Surfside’s laid-back charm with a fresh new energy that’s drawing visitors from all along the coast.

Downtown Myrtle Beach: Arts & Innovation District

Downtown Myrtle Beach is undergoing a creative transformation, led by the emerging Arts & Innovation District — a vibrant hub where local art, food, and culture come together.

Anchored by Grand Strand Brewing Company, the district is home to new restaurants like Swig & Swine, known for its awardwinning barbecue, and Winna’s Kitchen, a local favorite for brunch and modern coastal cuisine.

The area also features eclectic art galleries, murals, live music, and pop-up markets that showcase Myrtle Beach’s growing creative scene. With more development on the horizon, the Arts & Innovation District promises to be one of the most exciting areas to explore in the years ahead.

PICTURE-PERFECT HOLIDAYS AT

The Beach

They say sand is the new snow. That’s why The Beach is the perfect spot for group getaways during the holidays.

In recent years, Myrtle Beach has become a place that takes its holiday cheer seriously, transforming into a warm winter wonderland from the beginning of November straight through to New Year’s Day.

With nine top-notch theatres featuring live holiday shows, seven shopping centers filled with gifts of all types, and fi ve large light displays across the area, it’s no wonder Myrtle Beach was recently named on of “25 Most Festive Christmas Towns” by Travel + Leisure Magazine.

THINGS TO DO

The Beach’s Best Holiday Attractions

During the holidays, many of our top attractions embrace the season and go all out with holiday spirit. Here are a few favorites:

• Ripley’s Aquarium: Experience the magical sights and sounds of the holidays at Ripley’s Festival of Trees - South Carolina’s largest collection of Christmas trees with trees for all 50 states and holiday decor galore.

• Brookgreen Gardens: One of the area’s most breathtaking holiday experiences is Nights of a Thousand Candles. The 9,000 acre sculpture garden comes to life with more than 2,700 hand-lit candles and a myriad of dazzling lights. Recently named “Best Christmas Lights in South Carolina” by Travel + Leisure Magazine.

• Broadway at The Beach & Barefoot Landing: Your group can’t go wrong at either of these holiday hubs. Throughout the season, both complexes offer tons of festive fun including tree lightings, parades, Santa visits, fireworks and much more.

HOLIDAY SHOWS

The Alabama Theatre

The South’s Grandest Christmas Show at the Alabama Theatre is a vivid live performance of all your favorite classic Christmas songs in a production mostly known for it’s exquisite costumes and backdrops. Alabama-Theatre.com

Broadway Theater

The Hot Jersey Nights Christmas Special combines holiday classics with Frankie Valli and the Four Seasons songs you can’t help but tap your toes to. BroadwayTheaterMB.com

The Carolina Opry

Now entering it’s 40th season, The Christmas Show of the South brings the spirit of Christmas to life with music, comedy and dance and is known for its spectacular Christmas decor around the theatre. TheCarolinaOpry.com

Greg Rowles Legacy Theatre

The Grand Strand’s newest entertainment venue is proud to present ‘Christmas on Main’! A world-class cast and band bring to you a night full of entertainment and family-fun! gregrowleslegacytheatre.com

GTS Theatre

Choose one of their holiday shows such as Original Motown Christmas Tribute Show and Step Into Christmas With Elton John Christmas Tribute Show. GTSTheatre.com

Legends in Concert

Located near Broadway at the Beach, this live tribute show features performances and hit songs from the classic stars, such as Reba McEntire and Elvis Presley. LegendsInConcert.com

Medieval Times Dinner and Tournament

Join the Queen’s court for an evening of jousting, falconry, horsemanship and a delicious 4-course meal that you and your family will never forget. MedievalTimes.com

Pirates Voyage Dinner and Show

Enjoy a Christmas feast while you’re dazzled by the amazing acrobatics, while witnessing a journey through time to bring Christmas cheer to all the pirates and landlubbers. PiratesVoyage.com

Charles Bach Wonders Theatre

The Wonders of Christmas: A Holiday Magic Spectacular runs mid November through the end of the year with illusions, snow, and holiday music! Wonderstickets.com

Lights, Displays & More!

Our area offers fi ve great light displays including the Great Christmas Lights Show, a drive-thru attraction that takes over North Myrtle Beach’s Sports & Recreation Complex, Winter Wonderland at The Beach, a walking tour of lights along the Myrtle Beach Boardwalk, and the Murrells Inlet Marshwalk’s Wonderland of Lights.

You’ll find a variety of festive tree lightings throughout the season at places such as Broadway at the Beach, Barefoot Landing, The Market Common, Surfside Beach, Murrells Inlet, North Myrtle Beach and downtown Conway.

Other great happenings include parades like the unique Intracoastal Waterway Christmas Regatta in Little River, filled with lighted boats, the Dashing through the Glow Fun Run 2-mile race in North Myrtle Beach, and holiday markets such as the annual Dickens Christmas Show at the Myrtle Beach Convention Center.

SHOPPING

Buying Gifts at The Beach

No holiday trip would be complete without at least a little shopping, and we’ve got you covered with seven massive shopping centers, more than 200 outlet stores and thousands of gift shops located across the Grand Strand.

Get your discount on with deals galore at Tanger Outlets, with two convenient locations off of U.S. 501 in Carolina Forest or on U.S. 17 on the north end of Myrtle Beach.

Explore more than a million square feet of shopping space and more than 170 stores at Coastal Grand Mall, or hop on over to Myrtle Beach Mall and shop at hubs such as Bass Pro Shop, Belk and JC Penney.

The Market Common — known as Myrtle Beach’s uptown downtown — is a slightly more upscale experience with wellknown chains such as Anthropologie and Orvis, as well as unique local shops like Bijuju and Style Me Boutique.

Round out your shopping experience at Barefoot Landing or Broadway at the Beach to explore a wide variety of gift options from well-known apparel and housewares to unique novelty shops and holiday-friendly gift shops like The Christmas Mouse.

ONLINE

More Holiday Fun

Find even more festivities including parades, craft shows, and holiday meals in our Holiday Getaway Guide.

The Beach LEARN (& PLAY) AT

EDUCATION IS JUST THE START

Looking for a place that will wow parents and teens alike? Bring your next student group trip to The Beach. With 60 miles of sunny coast, more than 2,000 restaurants, and endless opportunities for learning and fun, Myrtle Beach delivers an unforgettable experience. Enjoy over 500,000 sq. ft. of space for conferences, performances, and tournaments—all while being just steps from the ocean, perfect for quick beach strolls or scenic meals.

Once your events wrap up, the real adventure begins.

Thrills & Activities for Every Group

Amusement parks, mini golf, water sports, and more keep teens energized and teams connected. Cruise the Intracoastal on jet skis, soar above the waves while parasailing, or speed through spins on the Jet Boat at Broadway at the Beach.

As the self-proclaimed Mini Golf Capital of the World, Myrtle Beach offers over 30 themed courses—an ideal way to spark friendly competition.

Nature, Animals & Immersive Education

At Brookgreen Gardens, students are invited to walk the Lowcountry Trail and explore art, history, and ecology. Meanwhile, Freewoods Farm, a 40-acre African-American living farm museum unique to Myrtle Beach, offers self-guided

or guided tours showcasing historic farming practices and cultural history.

Located in neighboring Conway, Wild Woods Fam is an exoticanimal experience with more than 200 residents—from goats and llamas to lemurs, servals, and sloths. Groups can book hands-on private tours and engage with animals from around the world in themed habitats and educational exhibits.

Stem & History

Popular attractions like Ripley’s Aquarium, WonderWorks, and Medieval Times offer immersive STEM and behind-the-scenes experiences.

The Historic Myrtle Beach Colored School Museum and Education Center provides a window to the past. They continue their educational mission with tours, programs, and other sessions devoted to teaching students about the area’s past. Other sites with tours for student groups include Charlie’s Place in Myrtle Beach and L.W. Paul Living History Farm in Conway.

Performance Opportunities

Performance groups can access workshops and backstage tours at venues including Alabama Theatre, Greg Rowles Legacy Theatre, The Carolina Opry, and Broadway Theater, complete with instruction by cast members and stage access.

Student bands and dance teams have opportunities to perform for visitors at venues like the House of Blues, Broadway at the Beach, Barefoot Landing, and Myrtle Beach Pelicans stadium.

LIKE

The Beach SOUNDS

A MUSICAL ROADMAP TO THE SPOTS THAT INSPIRED THE SOUNDTRACK

Have you ever wondered what Myrtle Beach sounds like? If you’ve ever heard of beach music, then you know what Myrtle Beach sounds like! With over 25,000 live music performances a year, music has a key role in Myrtle Beach. Follow along as we dive into just ten of the songs featured on our “Sounds Like Myrtle Beach” Playlist, where you can listen to the sounds of the Grand Strand and learn how each song is represented in the Myrtle Beach area.

“Myrtle Beach Days” by The Fantastic Shakers

Location: Myrtle Beach, South Carolina

There’s no better place to pin to “Myrtle Beach Days” than Myrtle Beach itself! As you listen to the song, you’ll hear a variety of activities mentioned that you can experience throughout the Myrtle Beach area.

Experience Tip: Visit Myrtle Beach State Park for less crowded beach access, and don’t forget to explore the nature trails and fishing pier while you’re there!

“Dancin’, Shaggin’ on the Boulevard” by Alabama

Location: The Bowery

“Dancin’, Shaggin’ on the Boulevard” mentions the Bowery in its lyrics, which was home to the country music group Alabama in 1973-1980.

Experience Tip: Be sure to stop by Ocean Front Bar & Grill just around the corner before a live music show at the Bowery.

“Margaritaville” by Jimmy Buffet

Location: Margaritaville in Broadway at the Beach

After “Margaritaville” became a well-known song, Jimmy Buffet opened the Margaritaville restaurant chain so people could experience the feeling he sang about in “Margaritaville.”

Experience the laid-back environment of Margaritaville at one of the restaurants in Broadway at the Beach.

Experience Tip: Spend some time shopping and exploring around Broadway at the Beach before heading to Margaritaville for a relaxed happy hour or dinner.

“I Love Beach Music” by The Embers

Location: Charlie’s Place

Charlie’s Place is considered the birthplace of the Carolina Beach Music that appeared as a combination of African American R&B, Jazz, Swing, and Pop music. At Charlie’s Place, people of all backgrounds and races were allowed to come together to dance, listen to music, and have fun.

Experience Tip: Take a tour during your visit and make sure to check out the small shops in part of what used to be the motel units of Charlie’s Place.

“Up On the Roof” by The Drifters

Location: Tin Roof

The lyrics of “Up On the Roof” talk about hanging out on a rooftop where you can feel the fresh air. You can experience the fresh air atop a roof at Tin Roof, an oceanfront rooftop bar, along with an ice-cold drink.

Experience Tip: Check out the list of live music events on the Tin Roof website to line up your visit with a show.

“Ocean Boulevard” by Band of Oz

Location: Ocean Boulevard

The lyrics talk about cooling down on a drive along Ocean Boulevard, taking in all the sights, and listening to the radio. As you drive down Ocean Boulevard, you’ll see so many restaurants, activities, and more to experience during your visit to Myrtle Beach.

Experience Tip: Don’t forget to play our “Sounds Like Myrtle Beach” playlist to listen to the music of the beach during your drive.

“Beers and Sunshine” by Darius Rucker

Location: Grand Strand Brewing Company

If the only BS you need is beers and sunshine just like Darius Rucker, then Grand Strand Brewing Company is the place to be! Grand Strand Brewing Company has twelve taps on rotation as well as plenty of outdoor seating to soak in that Carolina sunshine.

Experience Tip: While you’re at Grand Strand Brewing Company, be sure to try out the offi cial beer of Myrtle Beach: Beach Easy.

“Listen to the Music” by The Doobie Brothers

Location: Fat Harold’s Beach Club

At Fat Harold’s, there is plenty of opportunities to hear more of the iconic shag music of Myrtle Beach. You could even learn the Carolina shag yourself!

Experience Tip: Check the monthly calendar of events to line up your visit with a free shag lesson.

“Reelin’ In The Years” by Steely Dan

Location: Pier 14

Reel in more than just the years as you fish off the pier and reminisce in the lounge. Enjoy a day spent fishing with your friends, finished off with a nice cool drink and delicious dinner together.

Experience Tip: End the night with a ride on the SkyWheel just down the road to take in the ocean view from a unique perspective.

“19 You + Me” by Dan + Shay

Location: Myrtle Beach Boardwalk

Take a scenic stroll down the Myrtle Beach Boardwalk for stunning ocean views and the feeling of the ocean breeze in your face. Make sure to visit landmarks, such as the historic train depot, featured in the music video as well.

Experience Tip: Wander along the shoreline after you explore the boardwalk to feel the sand in your toes and look for seashells!

ONLINE

Sounds Like Myrtle Beach

Scan here to listen to the full playlist on Spotify and fill your day with great beach vibes!

MOTORCOACH TOURS GROUP ITINERARY

Ready for adventure? Bring your motorcoach tour to Myrtle Beach for a one-of-a-kind trip your group will still be talking about for years to come. With 14 unique communities, more than 2,000 restaurants, and tons of amazing entertainment options, there are endless ways to plan a great trip to The Beach. To get you started, we’ve created this sample itinerary, which can be easily catered to fit your group’s needs Contact our team today to get your own custom Visit Myrtle Beach itinerary!

Hotel Check-In & Oceanfront Welcome

Start the day with a warm Myrtle Beach welcome at your oceanfront hotel. Let your group enjoy a quick walk on the beach or some downtime before the fun begins.

Breakfast Options

The Cypress Room – Famous for the sweet potato pancakes. Honey Bees – Offering a full drink menu with coffee, fresh-pressed juices, and brunch.

Late Morning Activity (Choose One)

Explore Broadway at the Beach – Shop over 75 stores, feed the fi sh, or enjoy the vibe of this bustling entertainment district. Stroll the Myrtle Beach Boardwalk – Soak in 1.2 miles of ocean views, do some light shopping, or stop for coffee and photos near the SkyWheel.

Lunch Options

Margaritaville at Broadway – Island-inspired fare with a fun atmosphere.

Greg Norman’s Australian Grille – On the waterfront at Barefoot Landing.

Afternoon Activity (Choose One)

Franklin G. Burroughs-Simeon B. Chapin Art Museum & Arts Trail – Explore the art museum and pick up a map of the Myrtle Beach Arts & Gallery Trail.

Ripley’s Aquarium or WonderWorks – Group-friendly attractions with interactive exhibits and hands-on learning.

Dinner Options

The Original Benjamin’s Calabash Seafood – A massive buffet with something for everyone.

Riptydz Oceanfront Grill and Rooftop Bar – Casual dining with a beachy twist and great views.

Evening Activity (Choose One)

SkyWheel Night Ride – Catch panoramic views of the coastline at sunset or under the stars.

Legends in Concert or The Carolina Opry – World class entertainment in the heart of Myrtle Beach.

COMMUNITIES

So Much More to Explore!

North Myrtle Beach – Perfect for outlet shopping, beach music history, the Barefoot Queen riverboat cruise, and world-class live shows.

Murrells Inlet – Known as the “Seafood Capital of South Carolina,” it’s great for marshwalk dining, eco-tours, and waterfront sunsets.

Conway – A charming historic town just inland, featuring the scenic Riverwalk, Wild Woods Farm (with private exotic animal tours), and local shopping.

STUDENT GROUP ITINERARY

With its 60 miles of beaches, thousands of exciting attractions and endless opportunities for learning — and fun! — Myrtle Beach, South Carolina, is a great place for planning a student group trip. To help you begin the process, our team has created this sample itinerary for some inspiration. Contact Visit Myrtle Beach to get a full custom itinerary built for you!

Breakfast

At Your Hotel – Enjoy a group-friendly buffet with Southern staples.

Blueberry’s Grill – A fun off-site option with hearty breakfast favorites.

Morning Activity (Choose One)

Ripley’s Aquarium – Dive into ocean ecosystems and check out the new sloth habitat.

WonderWorks – Interactive STEM exhibits in an upside-down building designed to amaze.

Lunch at Broadway at The Beach

The Hangout – High-energy fun with music, games, and food. This huge restaurant offers tons of fun activities, play, live music and is perfect for groups. A great place to dance some energy out!

Dave & Buster’s – Casual dining and arcade games in one student-approved stop.

Afternoon

Activity (Choose One)

Performance Workshop – Choose from Legends in Concert, GTS Theatre, Alabama Theatre, Carolina Opry & more for hands-on learning in music, dance, or behind-the-scenes production.

The Escape Game – Group bonding and a shared quest?! What could be better?

Dinner

River City Café – A fun, casual spot with some of the best burgers in town.

Pirates Voyage – Crimson and Sapphire pirates battle each other while you feast!

Evening Activity (Choose One)

SkyWheel + Boardwalk Exploration – Take a night ride, grab dessert, and pick out souvenirs.

Ripley’s Crazy Golf – Wrap up the day with glow in the dark indoor mini golf.

Want to Expand the Adventure?

Off ers beach music history, outlet shopping, and live shows like ICONIC at Alabama Theatre.

Perfect for eco-tours, scenic nature walks, and the waterfront MarshWalk dining scene.

Features Wild Woods Farm (with exotic animal tours), a charming historic downtown, and the beautiful Riverwalk — just a short drive inland.

The Beach GET THE MOST FROM

CVB GROUP SERVICES

Take advantage of the services offered by the Visit Myrtle Beach Group Sales team.

From the initial planning stages to execution, our staff will partner with you to match the best of Myrtle Beach with the needs of your group. Our services include:

Lead Service

We can help connect operators like you with the facilities, hotel, attractions and restaurants you need to put together a successful group tour. Participants in our lead service will have their group needs distributed to the area’s top suppliers. Your group will receive a compiled bid book of proposals or partners will submit their bids directly to you, whichever your preference.

Site Visits & FAM tours

The Visit Myrtle Beach team can help you vet potential locations for your upcoming group tour. We will arrange site inspections of the facilities, hotels and attractions that you are considering for your tour.

FEATURED SERVICE Motorcoach Meet & Greet

The Visit Myrtle Beach team would like to personally express our appreciation to your group for visiting our area!

Upon arrival, your motorcoach group can stop by the Myrtle Beach Area Chamber of Commerce Welcome Center at 1200 North Oak Street in Myrtle Beach anytime from 8:30 a.m. to 5 p.m. Monday through Friday.

A representative from our team will greet your guests and give each person a souvenir.

Please call ahead to schedule a visit, 800-4888998. We’ll be waiting for you!

MORE INFO

Stop by Our Visitors Centers

Our two offi cial visitor centers are great resources for more information on transportation, as well as attractions, lodging, and all things Myrtle Beach!

Myrtle Beach Area Convention and Visitors Bureau

Main Offi ce and Myrtle Beach Welcome Center

1200 North Oak Street, Myrtle Beach, SC 29577 (843) 626-7444 or (800) 356-3016

Hours are Monday-Friday, 8:30 a.m.-5 p.m.