My Prosperity Tree Staff Highlight: Samantha Wuestman

Our team members are the backbone of our company. That's why every quarter we choose a team member to celebrate. This quarter we'd like you to meet Samantha Wuestman! Samantha is our Marketing Coordinator.

How has working from home changed how you approach the work that you do?

Marketing requires constantly thinking outside the box. For a long time, I had trained myself to sit down and work and not get up until the work was done. With doing marketing work from home, I quickly realized that that strategy was not sustainable to keep the fresh ideas flowing. Now I get up from my desk to move my body and free up my mind momentarily. Activities like going for a walk or doing a small load of dishes are opportunities for me to either get a fresh start during my day or change my perspective so I can attack a problem from a different angle. Giving yourself space in your day to reset, regardless of your work situation, can improve your quality of work dramatically. the box. For a long time, I had trained myself to sit down and work and not get up until the work was done. With doing marketing work from home, I quickly realized that that strategy was not sustainable. myself to sit down and work and not get up until the work was done. With doing marketing work from home, I quickly realized that that strategy was not sustainable.

I ran into creative blocks over and over again. After almost two years in this position, I've found alternate solutions to keep the fresh ideas flowing. Now I get up from my desk to move my body and free up my mind momentarily. Activities like going for a walk or doing a small load of dishes are opportunities for me to either get a fresh start during my day or change my perspective so I can attack a problem from a different angle. Giving yourself space in your day to reset, regardless of your work situation, can improve your quality of work dramatically. Not only do you work from home but, you live in a different state than your direct supervisor. How have you and the company adjusted to this challenge?

Not only are we operating in different states, but we are also in different time zones! At first, it was really tough, I had to keep a clock on my desk with their time on display. Has it got easier for me to remember the time difference?

Absolutely not. Luckily we live in an age of automation and there are a lot of platforms that automatically set time zone differences. To keep meetings and events straight we use Microsoft Teams and Outlook. To make sure I publish social media posts at the right time I use Later to schedule our posts. I recommend business owners invest in automated platforms to help them with all aspects of their business.

What are the challenges of Marketing a consulting business?

Marketing any business is challenging. Being at the whim of the public, and vying for the consumer's attention in an industry of businesses selling similar products and services can be daunting. For a consulting service, it's about conveying to the consumer that the business owner is an expert in their field and that their system of management can attack the consumer's pain points. Building trust with consumers is important in marketing any business but with consultants, it's vital.

In your opinion, what are some of the most successful marketing tactics?

I've personally always been a fan of ad campaigns from the 1960s. They synonymized their brands with ideas of personal freedom and marketed around different identities. I think Campaigns that can get consumers to identify with a brand are extremely memorable. The user-generated content or "viral" campaigns that are created today often invoke these principles as well.

At My Prosperity Tree, we emphasize our commitment to improving the entrepreneur’s lifestyle. What is your idea of a well-balanced life or a perfectly balanced day?

A perfectly balanced day for me would be a day in which I get to do all the things that bring me joy. I would have time to be in nature, exploring the beautiful mountain trails of Colorado. I would also be able to make time for my creative pursuits such as my painting or my jewelry business.