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Keaney Financial Services
Need More Coupons - MyLivingMedia.comMARKET MINUTE 'Tis e Season For e Markets
By: Emmelis Keaney
Though not an exact measure, a 20% stock market drop from the most recent high is what we call a “bear market”. It consists of lows, followed by lower lows, with minor highs that don’t reach the previous high.
by Emmelis Keaney, RFC®

e Holiday season quickly approaches and with it comes a lot of typical seasonality elements. e stock market is not oblivious to that. In nance, seasonality of the markets is a technical analysis approach that studies the stock market over a calendar year with the intent to establish predictable patterns. "Tis the season to be jolly"? Maybe. Retail stores typically show strong numbers following the anksgiving holiday and especially a er Black Friday in the U.S. But when concerns over the economy accelerates, consumer spending tends to contract. Nevertheless, shoppers are expected to spend nearly $1trillion on gi s and holiday items this year. Americans continue to spend amid in ation being at 8.2%. Enthusiasm over the upcoming holiday season is on the rise. A NASDAQ article from last month suggested that retailers expect consumers to spend the same amount of money this holiday season, but for a lesser number of goods. Yes, that means expect fewer presents, because the items you bought last year, for example, will now cost you at least 8.2% more when adjusted for in ation. According to Salesforce, 37% of U.S. consumers will begin their shopping early to take advantage of deals prior to prices rising. e Dublin based company Accenture estimated that one-third (35%) of shoppers would stick to a holiday budget. While all these factors may indeed a ect company revenues (therefore creating a stock price rise or decline), the reality of the holiday seasonal trends in the markets may be more associated to factors such as trading volume than anything else. All things normal, you may see increased volatility in the stock market as we approach anksgiving, Christmas and New Year’s Eve, as in years prior. ese uctuations can be largely attributed to the fact that the markets are closed on these days, and for half of Black Friday. Investors will try to get their trades in prior to the market close before the holiday and realize their gains and/or losses as they approach the end of the tax year. With the festivities going on, traders also spend less time trading, and more time enjoying other things such as quality time with loved ones, and less time trading. Yes, traders and investors are people too. Overall, the volume of trades is lower than normal during the holiday season. Trends are not set in stone. 2022 has been year full of unprecedented shi s in the economy and increased uncertainty in the markets. While analysts are expecting volatility to settle down throughout the end of the year, other economic factors, social con ict, and political pressures will play a signi cant role in consumer sentiment.
-Ernesto Keaney

FINANCIAL SERVICES CORP
Of ce: 772-287-8089 Toll-Free: 877-287-8089
keaney nancialservices.com
759 SW Federal Highway Suite 326 Stuart Florida
Representatives offer products and services using the following business names: Keaney Financial Services Corp.– insurance and nancial services | Ameritas Investment Company, LLC (AIC), Member FINRA/SIPC – securities and investments Ameritas Advisory Services (AAS) – investment advisory services. AIC and AAS are not af liated with Keaney Financial Services Corp. or any other entity mentioned herein.
Products and services are limited to residents of states where the representative is registered. This is not an offer of securities in any jurisdiction, nor is it speci cally directed to a resident of any jurisdiction. As with any security, request a prospectus from your representative. Read it carefully before you invest or send money. A representative will contact you to provide requested information. Representatives of AIC and AAS do not provide tax or legal advice. Please consult your tax advisor or attorney regarding your situation.
This article is for informational purposes only, you should not construe any such information or other material as investment advice. You should not make any decision, nancial, investment, trading or otherwise, based on any of the information presented in this article without undertaking 24 VOL. 555 P Copyrighted© My Living Media. 2022 All Rights reserved. To Advertise call 772-247-6849independent due diligence and consultation with a professional broker or nancial advisory. Past performance is not indicative of future results.