Couture Africa Issue 62

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FASHION . BEAUTY . CULTURE

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ISSUE 62

FASHION

AULGAH NATO CAROLE KINOTI

BEAUTY

COLOUR ME BEAUTIFUL HACKING YOUR SKIN THE CHIC BOB

CULTURE

CELEBRATING ALAN DONOVAN

THE SHIFT OF POWER LYDIA K. M.

AZZIAD NASENYA DR. RUGURU KIMANI JOAN THE CAREER COACH MAUREEN WAITITU SWIRY NYAR KANO www.mycouture.africa

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COUTURE CONTENTS

12

COUTURE NEWS

26

STYLE EDITS

32 COUTURE FASHION CAROLE KINOTI 42: COUTURE FASHION AULGAH NATO

CONTENTS

ISSUE 62

52 COUTURE CULTURE ALAN DONOVAN 56

COUTURE BEAUTY

74

COUTURE TRAVEL

78

CONVERSATIONS

FROM OLIVE'S DESK

REST IF YOU MUST, BUT DON’T YOU QUIT! The last two years have possibly been one of the most trying times for businesses. This is especially so in Kenya where the slow-down as a result of the pandemic was quickly followed by our presidential elections which we all know causes another slow-down of its own. However, it has been a great time to strategize and reboot not just business, but personal life as well. As we get back to business and life as usual – new president and all – it is my hope that you have all gotten back better. That you used the time you had to reflect on your priorities and refocus your goals. Yes, the purse strings may have gotten even tighter, but I hope your heart and soul have opened up; opened up to realise what really matters in life, opened up to your passions and opened up to your family and loved ones.

Few people believe me when I say this, but I am an introvert. Well, maybe a closet introvert. The social demands of the career path I have chosen forced me out of my shell in ways I would never have imagined. Left to my own devices, Olive would probably have spent most of her time in silent contemplation and epic creation. So the silence that came with the lock-down was a welcome breathe of fresh air. Where I was able to hear my thoughts clearly and take intentional stock of the last 18-years of my work life; the highs, the lows, the gains and the losses. And they’ve all been dealt in equal measure.

As you flip through the pages of the magazine you have grown to love, I would like this to be a symbol of resilience. A message to the importance of ploughing forward and focusing on the future you can see so clearly in your mind, even when others do not see it. I am a big believer that we all have the capacity to create our destiny. That you get what you focus on, so you should focus on what you want. However, even when you focus on all the nice things and wins you seek, life may and will still throw you curve balls. Being challenged in life is inevitable, but being defeated is optional.

Those curve balls have not been brought to put you down, but to make you better, and they will not go away until you learn whatever it is you are meant to learn from them – that took me a while to figure out.

OLIVE GACHARA, Founder & CEO Couture Africa Limited

Looking for back issues of Couture Africa Magazine?

You can get digital copies on the COUTURE Africa App available on the iOS App Store or Google Play Store absolutely FREE!

Issue 62 has been exciting to work on. We’ve actually worked on it thrice, updating content, as we measured the right time to get it back into circulation. Well, there’s no better time than the present. It is our hope that you enjoy flipping through the pages as much as we enjoyed putting them together for you. We also have a spanking new website to keep you up to date on all things fashion, beauty and culture from across Africa, so do visit www.mycouture.africa for daily news and amazing content! We look forward to hosting you at a Couture Africa event soon.

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AFRICA‘S BIGGEST TRADE SHOW FOR FASHION, SUSTAINABILITY & INNOVATION 4 –7 Nov. 2022 Congress Center, Skylight Hotel Addis Ababa, Ethiopia

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COUTURE AFRICA PRODUCTION TEAM SHOOT ASSISTANT Caroline Warui | couture@mycouture.africa STAFF WRITER Leilah Namwezi | leilah@mycouture.africa PHOTOGRAPHER Khalifa Louie | @khalifa_louie STYLING Ruth Odhiambo | @ruthodhiambo CONTRIBUTORS Alan Donovan / The African Heritage House Elizabeth Adongo Stephanie Schmidt HAIR & MAKE-UP Lisa Musyoja | @Lyssahs_glam Dgohnie Hair Arts | @dgohniehairarts KENYA OFFICE: +254 11 431 7 633 | couture@mycouture.africa The COUTURE House, Nairobi, KENYA © Couture Africa (K) Ltd COUTURE Africa Magazine is published by COUTURE Africa Limited of P. O. Box 2968 Nairobi 00621 Kenya.

All rights reserved. Reproduction in whole or in parts without written permission from the publishers is strictly prohibited. While every care is taken in preparation of this magazine, the publishers cannot be held responsible for the accuracy of the information held herein, or any consequence arising from it.

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FIGHT PIMPLES PREVENT MARKS WITH NEEM Skin care is about more than just using cosmetics and washing your face. Let us show you how to prevent skin problems and keep your skin healthy and beautiful.

The importance of healthy skin We do not realize the importance of skin hygiene to our overall health and well-being. Your skin protects you from bacteria, dirt and other foreign objects and also plays an important role in regulating your body's fluids and temperature. Therefore it is essential to cleanse your skin of dirt, impurities and problem-causing bacteria.

How can you keep your skin healthy?

Cleansing is the easiest and most important element of maintaining healthy skin. Cleansing removes excess oil, dead skin cells, dirt and impurities from your skin and helps improve its health and radiance.

What is a Face Wash and how is it different from Soap?

Face Wash is a regular use soap-free facial cleanser that is used to remove make-up, dead skin cells, oil, dirt, pollutants and prevents skin conditions such as acne. Using a Face Wash is a much better alternative to bar soaps, as they have a high pH that can change skin balance, leading to an increase in acne.

However, chemical based face washes contain ingredients that strip the skin’s surface and destroy its protective barrier. Therefore it’s recommended to use an herbal alternative.

Himalaya Herbal’s Neem based products are effective in preventing skin problems and keeping your skin pure. Our herbal based products are backed by years of scientific evaluation, and are widely-used across 75 countries. They have no side-effects and are effective, yet gentle on your skin.

Himalaya Herbals Purifying Neem Face Wash A specially formulated soap-free daily-use herbal face wash gel that gives you clear problem free skin by removing excess oil and impurities, without over-drying the skin. Neem and Turmeric help control acne and pimples, leaving your skin feeling soft and refreshed.

ACTIVE

NEEM PURIFIER

Directions for use: Moisten your face and massage all over, avoiding the delicate eye area.

Wash it off and pat dry. For best results, also use Purifying Neem Daily Scrub and Purifying Neem Mask for a complete skin cleansing regime.

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COUTURE NEWS

NETFLIX HAS BIG PLANS FOR AFRICA Netflix has announced plans to invest more in scripted and unscripted content by African content creators and filmmakers. During the “See What’s Next Africa” showcase that was held in Johannesburg, South Africa, the streamer announced numerous African original renewals, co-production developments, and other projects that will be released. Additionally, South African filmmaker Mandlakayise Walter Dube inked a multi-year deal to develop content for the streamer. He joins Nigeria’s Junle Afolayan of Kunle Afolayan Productions and Mo Abudu of EbonyLife Studios who also have output deals. “There’s a curiosity across the world about locally-specific shows from Africa— great creative, great stories,” said Dorothy Ghettuba, Netflix’s director of local language series for Africa. “The world wants to know what’s happening in Africa”. She added that her ambition is “to ensure that the next big Squid Game-like show comes from Africa.”

GOOGLE AND MICROSOFT OPEN TECH HUBS IN KENYA Loosely cited as Africa’s Silicon Valley, the entrants of Google and Microsoft into Kenya may be just what the country needs to cement its place on the global tech landscape. Google is investing in its first-ever African product development hub in Nairobi as part of the tech firm's KES 115.5 billion investment on the continent over the next five years. Google said that the programme will increase access to cheap and fast internet, support local entrepreneurs and SMEs and help non-profit organisations. Microsoft on the other hand has opened two new offices for the African Development Centre (ADC) are part of Microsoft’s way of reinforcing its commitment to developing tech talent in Africa. Nairobi will host a new research institute, the Microsoft Africa Research Institute, which is the first on the continent.

The facility will house the engineering, design, research and innovation teams, as well as the Microsoft Garage, an incubation hub launched as part of the ongoing efforts to scale tech innovation across Africa.

SEX IN THE METAVERSE? We all watched sci-fi movies like Total Recall, assuming that the possibility of their reality could be 200+ years away. Well, Virtual Reality has been predicted to become the addictions of the future, and innovations such as Marc Zuckerberg’s Metaverse could be one of the fuels that feed that fire. Sex in the metaverse will be ‘equally enjoyable’ as real life act, experts claim. "Thanks to the fast-paced world of haptic devices and “real-feel” sex toys, VR sex could one day be just as good,” said Daniel Golden, vice president of adult site DreamCam when speaking to British Tabloid, The Sun. "I think both porn and virtual sex will reach a new horizon of perception by adding tactile sensations to the visual component," he explained. Well, some may argue that it’s a great way for long-distance couples to stay connected, but many think it will only add toxicity to an already highly toxic online environment. What do you think?

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COUTURE NEWS

KENYA SHINES AT THE 2022 COMMONWEALTH GAMES Kenya collected 21 medals; six gold, five silver and ten bronze at the 2022 Birmingham Commonwealth Games, finishing 13th overall and 3rd in Africa in the medal standings after Nigeria with 35 medals and South Africa with 27 medals. The main highlight was Ferdinand Omanyala’s historic victory in the 100m breaking the 60-year dry spell since Kenya won gold at the 100m Commonwealth Games. A great victory after his drama-filled trip to the World Atheletics Championships in Oregon USA. Other Kenyans that dazzed included Jackline Chepkoech who won gold in the women’s 3,000m steeplechase, Beatrice Chepkoech’s win at the women’s 5,000m and Wycliffe Kinyamal’s successful 800m title defence.

eMOBILITY POSITIONED FOR eCOMMERCE Ride-hailing company Little has partnered with Carrefour Kenya to roll out e-bikes for the supermarkets online order fulfilment. The electric boda boda fleet will initially consist of female riders, promoting gender equality in the mobility industry. “Moving forward, we will promote e-mobility aggressively. By 2026, all our fleet will be electric,” said Little CEO Kamal Budhabatti.

“Global concern on carbon footprint has made us consider electric transportation. With time, we will phase out our traditional fleet that relies on fossil fuels,” added Little COO Roy Niladri. Carrefour East Africa regional director Franck Moreau said the company is targeting to have up to 40 per cent of its online deliveries fulfilled using e-bikes by the end of 2022 following rigorous testing for mileage and efficiency. With the e-bikes, Carrefour anticipates to cut on fuel cost as well as promote online shopping and home deliveries.

KENYA’S WOMEN-ONLY RALLY The inaugural Lioness Rally at the Super Spectator Stage (SSS) in Kasarani, Nairobi earlier this year.

The battle between women and machines was not for the faint-hearted. The drivers took the fans through breath-taking moments with their twists, turns, drifts and skids as they meandered through the sections. “Today is a great testament that women have a bright future in the sport. There’s hope for us to have our own championship soon,” said State House Spokesperson, Kanze Dena.

Dena flagged off the race together with Principal Secretary, State Department of Culture Josephta Mukobe. “Women have not been active in the game and today offers them a platform to break the bias,” Mukobe said.

Hot on the heels of the Lioness Rally, the women got into preparation mode for the World Rally Championships that saw Maxine Wahome create history by becoming the first Kenyan female to win a WRC support championship round. Lisa Christoffersen, the founder of The Lioness Rally Club, says that it brings together former and active rally drivers in Kenya, the women-only initiative is geared towards empowering and encouraging women to participate in motorsports.

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COUTURE NEWS | FASHION

BLACK GIRL MAGIC IN PARIS As the rest of the world was stressing about an impending recession caused by the global economic [and general life] slow-down during the COVID-19 lock-down, the best in fashion took to Paris for a display of opulence and sophistication at the Paris Haute Couture Week 2022. While darn near every elegant and quickly piece dazzled, what really caught our attention was the stunning array of beautiful African models that graced a great number of runway shows including ArdAzAei, Elle Saab, Fendi, Jean-Paul Gaultier, Valentino, Victor & Rolf amongst others. Not to mention, Kenya’s own Ajuma Nasenyana for Ronald Van Der Kemp, Marine Serre and Celia Kritharioti and Tanzanian’s Herieth Paul who opened Alexis Mabille’s show.

GENDER NEUTRAL FASHION As the Gen-Z's and Generation Alphas begin to shape pop culture and of course fashion trends, Gender neutrality has taken centre stage as one of the emerging fashion trends. From international brands like Adidas x Pharrell Basics, Nike and Tiffany & Co. creating fender-neutral collections to African brands such as Nigeria’s Orange Culture and Kenya’s LilaBare creating unisex fashion pieces that do not compromise on style or flair.

Children’s clothing brands such as US brand PacSun Kids are also at the forefront of genderless shopping for kids, probably propagated by the open-mindedness of our millennial parents.

Whichever way you look at it, these looks are definitely trendy, and a must-have to add some effortless chic to your wardrobe.

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COUTURE NEWS | FASHION

WHERE FAST FASHION GOES TO DIE! Fast Fashion continues to come to the spotlight for all the wrong reasons. Initially it was because of the unrealistic expectations from consumers fast fashion created. Then came the unethical production practices in their sneaky sweatshops. All the while, the impact of fast fashion on the environment has and continues to be a concerning issue as a result of the large amounts that go to waste as a result of chronic overproduction. The main rule of thumb is that most major rands would rather burn, dump or shred their clothes, as opposed to giving them away, so as not to devalue their brands. The story of the Atacama Desert’s fashion dump in Chile continues to largely be ignored, but fashion-lovers and environmentalists alike seem to be having enough of it. As of 2021, it was estimated that 39,000 tonnes of clothing from the US and Europe had been dumped at the Chilean desert. That is 39million kilograms of non-biodegradable fabric rife with chemical dyes and synthetics welting away. Within the dumpsite, you can find many Venezuelan refugees sifting through mountains of unworn clothes looking for items they can wear and/or re-sell. Once again, it’s unfortunate that the fashion we love so much continues to be a nuisance to our society.

The Story of COCOLILI: How an Oversized Papaya Print Launched a Fashion Brand Oh, don’t we just love an African Fashion Story, and the story of COCOLILI is an inspiring one.

Launched by auditor-turned-fashion entrepreneur, Furaha Bishota, the COCOLILI brand has grown in leaps and bounds over the last couple of years to become one of the most renowned brands in East Africa. Together with Phoebe Ouma, a young talented and renowned Kenyan illustrator, Furaha illustrated this book, which is truly a piece of art in itself. It offers a glimpse into the inspirations behind all of COCOLILI prints, the most iconic being the papaya print. Ig you love to be inspired

by African fashion, art and authenticity; this is probably a coffee table book you’ll want to get your hands on. www.cocoliliafrica.com

KENYAN FEMALE POLITICIANS EMBRACE LOCAL FASHION The 2022 Kenya Elections has possibly seen a record number of women vying for various positions from Member of the County Assembly to Single Constituency MPs, Women Representative MPs. Senators, Governors and event three female Deputy Presidential candidates! As they ran the campaign trail, we at Couture Africa could not help but notice the distinctive African regalia many chose to embrace as part of their signature look, and we love it! [especially when oy would probably have been much easier to step out clad in a branded shirt and pants, right.

The more we embrace and buy local, the more we develop and build our local fashion industry! #WearKenyanBuildKenya.

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COUTURE NEWS | BEAUTY

KATE ACTRESS LAUNCHES BEAUTY BRAND Award-winning Kenyan actress Catherine Kamau popularly known as Kate Actress joins other local and international celebrities in the cosmetic industry with the launch of her own Lip care line dubbed ‘House of Humba’. The lip care products consists of a 2-in-1 Vegan Lip Scrub and Lip Mask, a Vegan – Cruelty Free Sleeping Lip Mask, a Vegan Lip Plumper Mask with Collagen, a Hydrating Warm Lip Balm with SPF and a Silicone Exfoliating Lip Brush.

Couture Africa wishes you ALL THE BEST!

FEIRCELY [FE]MALE We love everything about being women; from the heels, to experimenting with the latest nail trends to being able to transform or look with the stroke of a brush. Well, it seems men love it too.

Make-up artiste Dennis Karurui uses himself as his muse for his YouTube tutorials [and we don’t blame him, he does have perfect cheekbones], and has quickly growing to become one of the more notable beauty vloggers with just under 100,000 subscribers on his channel and 195,000 IG followers, making his approach to his craft seemingly acceptable. But when Eric Omondi decides to dress up as woman for his TV Show, it makes one wonder if we’re now crossing the line. Then again, with the rise of gender-neutral fashion and more metrosexual men tweezing their eyebrows, using foundation and applying eyeshadow and mascara, we wouldn’t be surprised if beauty and fashion become genderversal in the next 50 years.

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COUTURE NEWS | BEAUTY THE RISE OF TWEAKMENTS Never before has the African woman been so conscious about the way she looks. With 20% of Africa’s population now using social media and a person spending an average of 2 hours 27 minutes on different social media platforms everyday, the pressure to keep up with what we see online can be overwhelming and heavily influences changing beauty standards. More and more women are now warming up to the thought of permanent of semi-permanent cosmetic procedures. The most common non-invasive cosmetic treatments include microblading, hair transplants [by both men and women] and botox injections. Just as ‘tweakments’ are on the rise, so is the interest in chemical peels and ingredients that can provide a non-invasive method to target lines and wrinkles like Botox does.

There is also an increase in cosmetic surgeries including the Brazilian butt Lift [I suppose we have Kim Kardashian to thank for that], liposuction and tummy tucks as well as breast enhancement procedures. This has created a mammoth business opportunity on the continent especially during the COVID-19 pandemic when people could not travel to countries like India or South Africa to get them done. Well, looks like we’re taking ‘black don crack’ to a whole other level.

BEAUTY BRANDS GALORE! FENTY BEAUTY’S MULTI-COUNTRY LAUNCH Earlier this year, Rihanna made it to the Africa twitter-verse, and this time, not because of a hit single, nor a hot gala outfit. It all started with an exciting announcement that Fenty Beauty is coming to Africa [officially, at least]. This was followed by same-day event launches in Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe. “I am a proud Bajan who also feels a close connection to Africa, and its people. I've had the pleasure, and the privilege, to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future— means so much to me.” Said Riri. The brand shall officially be retailing in select exclusive stores including Arc Stores [South Africa], Edgars [South Africa, Namibia and Botswana], Essenza Nigeria & Ghana, Colour Café Zambia, Catts [Zimbabwe] and of course, Lintons Beauty [Kenya].

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COUTURE NEWS | CULTURE

ART BENIN HONORS FEMALE AMAZONIAN WARRIORS There’s a 30metre tall Bronze statue that stands tall in Benin’s largest city, Cotonou. The statue of a female amazon warrior stands tall in the city centre as an homage to Benin’s Female Amazonian Warriors. Then known as the Dahomey Amazons, they were skillful, competitive and well-known for their fearlessness when fighting neighbouring tribes or resisting the forces of the Europeans. In fact, the Kingdom of Dahomey [present day Benin] got its fame and power partly due to the Dahomey Warriors. The President of Benin, Patrice Talon, unveiled the giant Amazon statue, christened ‘Splanade des Amazones’ as a monument to immortalize the rich history of the people of Benin. Today, The Amazons, represent the feminine strength and the voice of women in an underrepresented society.

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COUTURE NEWS | CULTURE

SERIES COUNTRY QUEEN A NETFLIX ORIGINAL Kenya’s first homegrown Netflix series, the family drama Country Queen, premiered on Netflix in July to rave reviews, holding strong to the Top 10 Most watched series for over a month. The story, not uncommon to many, is about a successful young event planner, Akisa (Melissa Kiplagat) who returns to her village when her father Mwalimu (Raymond Ofula) falls ill and faces all the family drama that comes with going back home including having to confront her past. Akisa also happens to he having an illicit affair with Maxwell (Blessing Lung’aho), her client, who happens to be married to the devious , as well as dealing with an illicit affair with Vivienne (Nini Wacera). Now the rest you just have to watch for yourself, but all in all, it really does highlight on topical conversations in today’s society including corruption, betrayal, power and the struggles of a young woman trying to figure life out. Director Vincent Mbaya says, "The story of 'Country Queen' is timely and important as our country is at a critical transitional stage politically, socially and economically.” #MustWatch

MOVIES CHAGUO Chaguo The Film could not have found better time to launch than now, with 2022 being an election year in Kenya – where we all know everything thing stops for a moment. The film is about a looming election that causes a rift between Wendo ( Nyokabi Macharia) and Mugeni (Nick Kwach), a young couple from embattled tribes who are plunged into a chaotic fight for their love as they are constantly faced with choices to make between career, love and family. The story, produced by Ravi Karmalker shows another face of young Africans who exist in a modern technological world with complex lives and problems that are unique to many African societies. Funded by Konrad Adenauer Stiftung (KAS), a German Political Foundation, “It is our hope that the film will provoke some positive thoughts and attitude change towards participating in political processes.” Says Dr. Annette Schwandner, Executive Director at KAS Kenya. www.chaguofilm.com

REALITY KYALO KULTURE Looks like Kenya is about to get their very own Kardashians. Unless you’ve been living under a rock, I’m sure you’re aware that former news anchor – turned businesswoman Betty Kyalo and her two sisters Mercy an Gloria Kyalo have their own reality show, Kyalo Kulture airing on Showmax! The 13-part series is modern, unapologetic and multifaceted as the three sisters give us a glimpse into the joys and pains of sisterhood, whilst also sharing more about their love lives, parenting, growing into womanhood and taking charge of their businesses. “Gloria, Mercy, and Betty represent the urban Kenyan woman,” says Eugene Mbugua, the creator of the reality series. “They’re hard-working entrepreneurs, they like to have fun, and they are not in any way held back by what society thinks of them.” If you haven’t watched, you must definitely give it a try!

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BELONGING IN EVERY ROOM I want every woman in this country to have the same opportunities that I have had. I have always been passionate about the affairs of women. I am a woman, a mother and I have a first hand experience of the joys and struggles that come along with the territory.

By Elizabeth Adongo

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Having worked with the government for the last eight years in various fields, mostly dealing with public service and gender, has made me aware of what it is I need to do to for the girl child, for the woman. As the senior advisor to the Cabinet Secretary for Ministry of Public Service and Gender, Senior Citizens Affairs and Special Programmes, I am deeply familiar with the obstacles women encounter as they navigate and advance in politics.

Being a policy and governance specialist by profession, my experience working as a woman in the government especially in the field of Gender has been very eye opening and I’ve been able to witness many changes that have happened within government in regards to women representation in politics. I joined government when the New Constitution was being implemented and I have been able to interact with various women leaders in the other arms of government and this has helped me see the progress that has been made on women representation. I have also been able to see how ministries and officials at the highest level of government work around issues to do with gender. It is exciting because it has opened me to a whole new world of noticing the importance of data in creating studies around women in politics and in leadership. I look at my work and my duty as a professional as one to connect policy to grassroot, paperwork to implementation. In

COUTURE OPINION

hindsight, I now look at the affairs of women in a more holistic way; how women leadership has been shaped till now.

The Kenya's 2010 constitutional reform to devolve the political system and include a quota designed to secure a minimum threshold of women in government has been quite an opening gambit.

Taking a look at the institutional commissions, the cabinet secretaries and members of parliament that have been appointed into office, a lot of effort has been put into electing women into these positions. But on the flip side, the entry level for women within various sectors are in the masses but as we proceed to high ranking positions, we still have fewer women representations. A lot of work is still required to raise awareness and for advocacy. With this in mind, there is now emphasis in the government to have more specific studies and more data so as to assimilate these specific issues on women. Fortunately, the head of government has been very supportive of women.

representatives. The stereotype needs and should stop because the women representatives have done a lot with little resources. That position of the woman representative in parliament is an affirmative action, it is one that we must safeguard, protect and also use it as a launch pad for women to rise up into leadership and politics.

The Kenya 2022 elections has been the most exciting for women. As we are pursuing the two thirds gender rule in parliament, women are now adequately represented. We now have women who are vying for the deputy president's office, governors and MP seats. We also have a lot of more young women who are coming forward to take up these positions such as Linet Chepkorir, one of the youngest aspirants in politics vying for the Women Representative seat in Bomet County at just twenty three years old. The ministry of gender is in full support of allowing young women to be mentored so that there is a pipeline of women who are ready to take up these positions.

Preparing women who can be future visionaries Increasing the number of legislative seats is critical. of women in parliament addresses part of the systematic issue that locks women out of politics. It is crucial because it highlights the historic challenges women have faced in parliament. Involving women is not a favour, it's what I call smart economics. Where women are involved, decisions are made better, sustainable development emerges, the economy grows faster because we fully harness the potential of women. Countries that have undertaken such initiatives have developed exponentially.

Currently, Kenya has greatly progressed in the Gender Development Index [an index designed to measure gender equality] as stated in the Women Economic Forum; a global acknowledged index largest global gathering of women entrepreneurs and leaders worldwide.

Countries that do not give women the right and possibility to participate in political decision-making miss out on a great deal of talent.

Unfortunately, the reserved seats for women in parliament have fed the misconception that women representatives are in parliament exclusively to articulate the demands of women rather than participate as full parliamentarians.

This a narrative that I have seen women leaders strive to erode. Looking at the contributions of women representatives in parliament, most women have proven themselves worthy of the task. Someone like Gladys Wanga competently chairs the Finance Committee and many others in their respective fields.

Women representatives have beat the odds where some have been forced to make do with the meagre resources disbursed to them to cover a county that even MPs who cover smaller areas have in plenty. Being a member of parliament is about representation not about resources. They are there to fight for resources but there are many more amazing things they have achieved with funds implemented through the National Government Affirmative Action Fund as they have been able to deal with issues affecting the most vulnerable and marginalized. Not withstanding, the best legislations have come from women

We are in a new era where the woman has arisen in all her glory and regal. It’s on all of us to make sure every young girl has access to quality education.

That’s the first basic step on how we can raise leaders. We also need to give our women a chance to discover their own voices. It takes practice to gain the confidence to make your voice heard in the world. At the same time, we need to bring our men into this effort, too. So much could change in a generation if we taught our boys and men to listen to women, to see them as their equals then we can set off a domino effect that transforms the world. Women should be open to stepping into politics in the numbers just as much as they step into their careers, into the private sectors. Most importantly, let's bring the young woman with us.

Let's also support the women who are our leaders.

Let them know they can rely on us. For you, the woman in the boardroom, in the school council, raising your family, be bold, be courageous.

Prepare for opportunities and when you achieve them, be ready. And when you assume leadership, don’t waste your seat at the table.

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COUTURE EVENTS

EDGE MERCHANT ENGAGEMENT WHEN: Friday 15th July 2022 WHERE: Edge HQ WHO: Edge Merchants and Partners The Edge Merchant Engagement was the first of a series of events curated to interact and engage with Edge Merchant Partners and discuss the opportunities within the Edge App as well as network and engage with other retailers on the platform. It was a great opportunity for like-minded consumer businesses to interact and get to know each other better as Edge builds a strong partner community.

Also present were Edge financial partners from KCB bank and Mastercard.

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COUTURE EVENTS

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K. A. Mastercard Head of Business Development EA, Victor Ndlovu B. Edge Co-Founder Dr. Gilber Saggia C. KCB Bank Head of Cards Issuing Josiah Muiga, KCB Bank D. Ashley Myers of Yves Rocher, Olive Gachara and Shop Nanjala Founder Teresa Lubano E. Dr Gilbert Saggia with Victor Ndlovu, Jackeline Wichenje and Muthoni Waikwa all from Mastercard and Rafik Shariff from Alibhai Sharif Direct F. Bernice Mueni and Jane Gidali from Mastercard with Harris Musyoka from Sarova Hotels engage with the Edge Team. G. [L-R] Josiah Muiga from KCB Bank, Scola Oduor, Victor Ndlovu from Mastercard, Vincent Ouwor from KCB Bank, Jackeline Wichenje from Mastercard and Faith Wavinya, Edge Xperience Manager H. Gigiri Bodega Founder, Chris Kirika with KCB Bank’s Portfolio Manager – Card Business Vincent Owuor I. Teresa Lubano and Ashley Myers engage with Sophia Wanga, Business Manager Merchants at Edge J. Billy Musau, XXX, with Edge Merchant Success Partner Emily Muthoni and Edge Growth hacker Gershon Kogei K. Extreme Clean Operations Manager JohnMark Mwangi with Millicent Nzuki

G.

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COUTURE EVENTS

POWERING FASHION MADE IN KENYA WHEN: Monday 18th July 2022 WHERE: Sarova Panafric Hotel, Nairobi WHO: Fashion Designers & Industry Players Fashion eCommerce platform Shop Zetu hosted an industry breakfast to bring together a wide range of stakeholders in the fashion industry to discuss how the industry can work together better in support of Kenyans wearing Kenyan. According to a recent study by the British Council, “the Kenyan fashion market has been described as complex, and hard to figure out and satisfy.” This presents a great challenge and a massive opportunity across the value chain.

Patricia Ithau, CEO, WPP - Scangroup

Media Personality, Patricia Kihoro

Fashion Designer Deepa Dosaja

Mark Stevenson, MD, Sandstorm Kenya

Fashion Designer Iona McCreath

Fashion Designer Yvonne Odiambo and Fashion Stylists Brian Babu and Lady Mandy

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COUTURE EVENTS

Fashion Stylist Connie Aluoch

Content Creator Tatiana Karanja [Mama Olive]

Alison Ngethe Kariuki founder Body by Alison and Alison Caroline Institute with Event Host Wandia Gichuru Founder and CEO Shop Zetu and Co-Founder Vivo

Fashion Designer Monica Kanari

Kitu Kali Founder, Kushil Lakhani

COUTURE AFRICA | 25

COUTURE EDITS

Elsie pink snake print loafers: KES 2,000 at Backyard Shoes

Black velvet loafers with gold detail: KES 12,999 at Heel To Toe

Baby blue loafers with gold coloured chain: KES 3,900 at City Walk

LADY LOAFERS Smart casual is the new formal and loafers are a chic alternative to your work heels.

Photography: Khalifa Louie Styling: Ruth Odhiambo

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Scarlet velvet loafers with gold detail: KES 12,900 at Heel To Toe

COUTURE EDITS

Sporah baby blue loafers: KES 2,000 at Backyard Shoes

Brown velvet loafers: KES 4,000 at City Walk

Brown leather Tamaris loafers: KES 9,500 at Heel To Toe

Going miles black loafers: KES 2,000 at Backyard Shoes

Navy blue textured loafers: KES 9,500 at Heel To Toe

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COUTURE EDITS

THE EVERYTHING BAG

Every woman needs a bag that can carry everything – including the kitchen sink – as we get about the hustle and bustle of everyday life. Go for simple, chic styles that will work with almost any outfit and occasion.

Photography: Khalifa Louie Styling: Ruth Odhiambo

Pink Anne Klein Holly tote bag: KES 14,999 at Heel To Toe

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COUTURE EDITS

Repeat face Dorothy tote bag: 6,900 at Sandstorm Kenya

Nine West tote bag: KES 12,999 at Heel To Toe

Sand canvas & pink stream kikoi tote bag: KES 5,000 at Crafts with Meaning

Pauline leather tote bag: KES 24,900 at Sandstorm Kenya

Supernova ankara & denim budget tote bag: KES 1,800 at Crafts with Meaning

Yellow canvas & yellow stream kikoi tote bag: KES 5,000 at Crafts with Meaning

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COUTURE FASHION

CAROLE KINOTI Carole Kinoti is a luxury design brand that has been in the market for the last 10 years. It was founded in 2005 by Designer Carole Kinoti and operated as La Casa Designers. La Casa Designers started as a made to measure line where clients would have their dresses designed and stitched by us to suit all occasions.

Due to demand in the market, the brand grew to include bridal gowns and wedding outfits and occasion dresses. The clients then requested to have their homes designed and furnished by La Casa Designers and we were eager to comply, extending the same creativity into their home space.

Carole Kinoti also designs and stitches Corporate uniforms for Banks, hotels and other Corporate Organizations, using top quality fabric that is durable and different from what is in the market.

Photography: Khalifa Louie Styling: Ruth Odhiambo Hair: Dgohnie Hair Arts Make up: Lyssahs_ glam Model: Dessy Shot on Location at Ciello Studios

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Mint green Magdalina skirt with waist bead detail: KES 7,000 Malkia yellow top with beaded sleeves: KES 6,500 Gold floral earrings: KES 500 at ROS Studios Lime yellow heels: KES 3,500 at Backyard shoes

Chiffon printed kaftan: KES 10,000 Gold large loop earrings: KES 500 at ROS Studios Gold cuff bracelet: KES 1,000 at ROS Studios Pink bow high-heeled sandals: KES 3,800 at Notable Treasures

Black LAD original with beaded cuffs: KES 7,500 Tear-drop earrings: KES 900 at ROS Studios White strappy pumps: KES 3,200 at Backyard shoes

Malkia skirt and top set with beaded neckline: 7,500 White circular drop earrings KES 900 at ROS Studios Rose gold pumps: KES 3,000 at notable treasures

LAD shati with beaded cuff: KES 7,500 Rose gold chandelier earrings: KES 500 at ROS Studios Floral pumps: 3,500 at Backyard shoes

Grey printed chiffon dress: KES 7,500 Silver chandelier earrings: KES 500 at ROS Studios Grey acrylic pumps with gold front detail: KES 3,800 at Notable Treasures

Red LAD shati with beaded cuff: KES 7,500 Gold chandelier earrings: KES 600 at ROS Studios Clear pumps: KES 3,800 at Notable Treasures.

Red printed chiffon dress: KES 7,500 Gold box earrings: KES 700 at ROS Studios Gold cuff bracelet: KES 1,000 at ROS Studios Clear pumps with gold and red detail: KES 3,800 at Notable Treasures

White high low safari dress: KES 6,000 Button earrings: KES 1,200 at ROS Studios Brass cuff bracelet: KES 3,900 at Kipato Unbranded Green pumps with floral detail: KES 3,500 at Backyard shoes

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NATO DESIGN HOUSE NATO DESIGN HOUSE is a fashion brand by renowned fashion designer, Aulgah Nato that celebrates a woman’s confidence and curves. There is only going to be one formula that works for each of us and that is the one that flatters our unique bodies and empowers us to be our best selves. NATO DESIGN HOUSE makes casual/contemporary apparel and accessories; each collection is developed to illustrate the beauty of cultural exchange through fashion, a combination of sophistication and heritage. Fusing unexpected combinations, with a city-chic flair, has become their design signature.

Photography: Khalifa Louie Styling: Ruth Odhiambo Hair: Dgohnie Hair Arts Make up: Lyssahs_ glam Model: Olive Mwende

Shot on Location at Golden Ice Bistro, Nextgen Mall, Mombasa rd.

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COUTURE HISTORY

CELEBRATING ALAN DONOVAN

Alan Donovan, rest is soul has been a great part of the COUTURE Africa Story, as a contributor and partner since he first met our publisher, Olive Gachara in October 2013. Passionate about Africa, he truly lived a full life; a life of beauty, passion and creativity. Alan spent his last days writing and celebrating Modern Africa from there came two books, a Biography about his life in Africa [below] and a celebration of African Queens through the ages dubbed ... As a special tribute to a life well lived, COUTURE Africa shares a few words BY HIM about his journey through Africa over the last 50+ years.

May The Lord Rest His Soul in Peace.

IN ALAN'S WORDS...

I began writing this book about my life in Africa during the World Pandemic in 2020. The book will trace my time as a relief officer during a cruel tribal war between Nigeria and breakaway Biafra.

After resigning my job as a diplomat, I explored the beauty of Africa, arriving in Kenya in 1970. I co-founded African Heritage, Africa’s first Pan African Gallery and built a house based on the continent’s pre-colonial mud architecture, now a national monument.

My writing has been overtaken by events in America, after the lynching of another unarmed black man in police custody.

Suddenly, the manuscripts called “Notes from a Generation’s Edge” which I had written in Kenya 50 years ago, became relevant again. Our generation’s leaders at that time had been cut down, their voices stilled by assassin’s bullets. I had seen their photos pasted on the walls of houses in Ghana and Nigeria: John F. Kennedy, Malcom X, Dr. Martin Luther King and finally Bobby Kennedy. Some homes also had images of Abraham Lincoln and Jesus Christ.

I left America as cities burned during the long hot summers of 1967 and 1968.

Armed with the books, “The Fire Next Time” by James Baldwin and “Soul on Ice” by Eldridge Cleaver I traveled across the Sahara Desert and the Congo to East Africa. I spent several months with remote tribes who inhabit the far north of Kenya and who live their lives almost unchanged from time Immemorial. That rare experience changed my life forever.

As I write this book, “Black Lives Matter” has spread around the world. There are signs that the world may, at last, be listening. “No Justice No Peace!!” is perhaps more relevant today than it was in 1969. These events must be seen as an opportunity to close the wounds from the time when our generation’s leaders were ripped away 50 years ago.

WE SHALL OVERCOME!

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COUTURE HISTORY

“This is the chart of a very strong-minded, strongwilled person, with a definite “mind-set” that is difficult to change. The important thing here is usually the “principle of the thing”, the “should and ought of it” – and the most important lesson to learn is a greater flexibility” (water)!

MY HOROSCOPE I am not an astrologist, nor have I ever “believed” in astrology, per-se. But please follow me and humour me while I present the following to you and ask you to contemplate it.

During my early 20’s, while I was in Spain, I met an incredible woman, Emmy Cugle, a retired epidemiologist in her ‘70s, from New York City.

She was a follower of a leading astrologist, Mathilde Shapiro, who, in turn, was a protégé of one of the great astrologists of the age, Evangeline Adams. Miss Adams was arrested and tried for telling fortunes. She won this famous case after she proved that her predictions used science and were valid. It has been claimed that Evangeline Adams ran the US stock market. J.P. Morgan and other moguls would never make a financial decision without consulting her. When I met Emmy again in New York in l963, after returning to the USA, she gave me a “natal chart” and “predictions based on it” that Mathilde has prepared specially for me. Ominously, it predicted that I would have major calamities in my life around every 7 to 9 years. Perhaps, that is normal in most lives, I thought, perhaps, it is not, but it has formed and followed a pattern in my life. I put the horoscope on the shelf until later in life when I took it down and re-read it.

The movement of five planets, Jupiter, Uranus, Mars and Pluto play major roles that affect my natal chart and create my personality. According to my chart, my sign has no “water”, which leaves only the elements of earth, air and fire. Consequently, my chart is brittle and dry, full of fire (inspiration) air (mental), and mostly earth (for practicality).

It warns me that I have to find water from others to make my chart stick together. My predominate “signs” are all “fixed” in a “T-Cross pattern”, few are mutable.

Not very encouraging, but even with these notable shortcomings, I was told there are phenomenal aspects in this chart. The main comment on my chart was as follows:

I know people will argue that horoscopes are too general and usually contradictory, but as you read this book refer to these 15 points from Matilde Shapiro: 1. Much administrative ability; a flair for writing and beauty of expression though essentially a builder and executive.

2. An organizer; IF I ever saw a pattern for an executive of a large corporation or a high office in the military, this is IT! 3. A leader; teamwork below that level is difficult; a real danger if he decides to resign or drop out rather than to adjust.

4. A maverick or misfit; until his own special niche for his basic originality and unique capacities is found.

5. Tremendous WILL; obstructive when not in the right groove, truculent under criticism; must do things his own way.

6. A constant Fear of failure, no matter how much he is admired by others, he concentrates on his shortcomings.

7. Great intellectual honesty; will not give lip service to something he does not believe in, even to keep the wheels moving.

8. A sense of purpose more than any other sign; a “reformer’s” zeal; an extravagant championship for the underdog.

9. Gentle, not sissified, yet ever so often, a violence and hostility that amazes and stuns him and those near him.

10. Expects the best of all people and gets the best from those who work for him though he may become too tolerant.

11. Basic nobility, lordliness of bearing, idealism, love of beauty and all things admirable, beneath it is a desperate need for recognition 12. He is invariably attracted to strong, demanding types; there is usually a benefactor, often an older woman to assist, positively or negatively, 13. Conventional marriage is not essential to this life, and would require a tremendous adjustment, better for a partnership based on friendship.

14. Charm brings material success without much exertion, yet if he feels inadequate to demands, he withdraws into his own world.

15. If functioning at a capacity beneath him, he falls into escape dodges, especially daydreaming, drugs or drink.

16. Hides his life “under a bushel”, would rather be a big fish in a small pond, but will eventually emerge to face his challenges.

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COUTURE HISTORY AN AMERICAN IN AFRICA. Africa. For over 50 years, I have searched for the continent's beauty and creativity, passing through the glorious sunrises and the magnificent sunsets that encompass the splendour and the calamity of each new day. To those outside its magnetic spell, Africa may seem incomprehensible, fathomless, in the primordial past. Yet wherever we are in the world, every one of us had an African ancestor.

Africa is the cradle of humanity.

I stepped into the world of Africa over 50 years ago, as a food relief officer in Biafra, the former breakaway Eastern Region of Nigeria, Africa's most populous nation. I was thrust into a cruel and bitter war, a stunned witness to the famine, death, and rabid tribal hatred of a war that saturated the world's news media. I watched helplessly as a people sacrificed its children to the vision of Nationhood.

As the shroud of despair and hopelessness lifted, I found an ageless and vibrant inner beauty in Africa. As a co-founder of African Heritage, the continent's first Pan African Gallery, in Nairobi, Kenya, I discovered Africa's rich legacy to the world's art. By staging festivals and extravaganzas through a cultural outreach program called Kenya’s African Heritage Festival, I served as a conduit and catalyst to reveal the awesome beauty of Africa to its visitors, and others around the world.

Over 50 years after my arrival in Africa, I sit on the rooftop terrace of my house that overlooks the Nairobi National Park. In the distance, I could see the distinctive ridges of the Ngong Hills, at the foot of which Baroness Karen Blixen had her coffee farm in Africa. Her life in Kenya epitomized the style (and sometimes the scandal) of the European settler community of the early 20th century. As I gaze across the expansive Athi Plains stretching to the horizon, I think of Karen and her remarkable life, like a spirit hovering over those hills, and I ponder my fate and my future in Africa.

Karen spent nearly two decades watching the cold frost steal down from the highlands to wither her crops, abetted by invasions of locusts, droughts, fires and other misfortunes that culminated in the onslaught of the great depression. She was finally forced to admit defeat when her coffee beans were used to fuel the railway engines due to the disastrous price of coffee on the world market.

The loss of her friend Berkeley Cole had shaken her to the core, but the final blow was the tragic air crash and death of her lover and confidant, Denys Finch-Hatton.

network of nearly 5,000 artisans and suppliers, items dries up, artists and craftspeople are forced as well as our 51 world-wide outlets were almost to seek new markets. As Africans embrace new entirely dependent. religions and modern ways, their traditions have changed, some have vanished. We may lose in The first warning of Kenya's slide from its perch less than a century what took ancient cultures as one of the world's most desirable tourist millennia to create. destinations came when South Africa opened up after the demise of its shameful legacy of It was the fervent ambition of my co-founders, the apartheid, glowing with the charismatic aura of late Joseph and Sheila Murumbi, to encourage its new President Nelson Mandela. Tourists began Africans to collect, and to preserve their own flying over Kenya to this new, more glamorous cultures as a part of their daily lives. My house destination. shows Africans, as well as visitors from abroad, how to live with African art and crafts, which The only ray of hope was the peaceful democratic hopefully is a step toward preservation. election of a new government for Kenya which took over at the dawn of 2003. After decades under an oppressive regime, abetted by corrupt megalomaniac ministers, Kenya was promised a new era of transparency and progress.

What I had expected would be a renewal, a real springtime for Kenya, became the worst year in memory as the United States launched a war in Iraq, spreading an encapsulating fear of terrorism which stalked Kenya, totally destroying Kenya's tourism market, the lifeblood of African Heritage.

After 31 years in Kenya, the company was forced into liquidation. Then I had a vision of Karen's state of mind when she was forced to put her most treasured possessions out for sale to pay her debts before her final journey back to Denmark.

By bringing up the legacy of Karen Blixen, I realize that I risk waving a red flag to those who abhor all "colonial" writing and go so far as to label her writing as the "most dangerous" for the image of the African and Africa. I totally disagree with the notion that Karen Blixen was a racist. She was a product of her time, yes, but the least likely candidate for the label of racist. What I like most about her writing, besides its eloquence, is when she said she came to Africa "to listen and to learn," not to conquer, not to colonize, not to teach and not to civilize. This was what interested and endeared her to me. She abhorred the way the British colonials treated Africans and she commented on this several times. Karen’s best friends were the Africans who worked for her and with her. The greatest thing she did was to open the first school for Africans in Kenya.

Time goes on and now in the middle of a world health and racial pandemics, I sit on my roof once again. I watch the grass of the savanna rapidly fade from verdant green to sober tones of brown and tan, signifying the coming months of hot weather, here, near the equator, as I contemplate the future of my house. As the sun sets behind the Ngong Hills, I remember Karen's parting words as she prepared her final exit from Kenya immortalized in her book, Out of Africa: "...it was not I who was going away, I did not have it in my power to leave Africa, but it was the country that was slowly and gravely withdrawing from me, like the sea at ebb tide."

I search the Ngong Hills with my eyes for the very spot of his final resting place as I think of the decades that I have spent in a country I love with a deep, almost fatal attraction. After surviving a fire that devastated the first African Heritage – its galleries, workshops, stores and offices - coupled with recurrent floods, thefts, deaths, epidemics, disappointments and numerous other disasters, Sadly, many of the objects and artifacts I have the final blow was the threat of collapse of Kenya's talked about in this book have disappeared. Others legendary tourism industry, upon which our will soon follow. As local demand for traditional

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COUTURE HISTORY ON THE LEGACY OF RACISM IN THE USA FROM THE GENERATION’S EDGE We must look at racism in the USA from a historical perspective. We must find a vaccine to protect our young from negative forces that could submerge our society. These forces pervade modern social media. We must find or devise ways to counteract them.

Besides the emphasis on police reform (which is only a symptom of the underlying problem), we must reform our educational systems. First of all, we need to revamp curriculums to include lessons on slavery, racism and black studies from the earliest grades through primary and secondary curriculums. We must guard against racist behaviour and rhetoric in our schools and all public spaces to give our children a chance to rebut negative forces and hopefully work for changes to eradicate racism. I grew up with little education on these subjects, and I do not think much has changed in the past 50 years. It is time to change that and re-connect with the leaders from my generation, many of whom were eradicated by forces of evil which have permeated our country.

Secondly, we must encourage programs for all young people, not just the children of the rich, to be able to spend at least a summer, preferably a full year, either working or studying aboard, or a combination of both. This is another unfinished legacy of the Kennedy years, over 50 years ago, when JFK started the Peace Corps with his brother- in- law as the first Director. This showed how much he valued this noble experiment and how much faith he put in the Peace Corps.

The Peace Corps has definitely helped to bring understanding to those who have gone through it as well as building bridges to those whom they have met. They learned how the rest of the world live outside of the sheltered ivory tower of the USA. To make this work, however, it must be inclusive. We cannot exclude the children of poor people, nor keep such programs as the preserve of children of privileged whites. There has been some efforts by a few U.S. universities and other institutions in the U.S. toward this goal, but MUCH more needs to be done.

Ghana has invited African Americans to resettle in Ghana and accept it as their homeland. Many African Americans have done so. Others have tried this experiment and have decided not to give up their American citizenship. It is possible nowadays to have dual citizenship and some have taken this path. I left the US largely because of its failure to fulfil the promises of the Civil Rights Legislations of 1964-68. I took a leave of absence, and then resigned my job as a diplomat, when Richard Nixon became president following his Law and Order speech while flapping both of his arms. I settled in Africa, in Kenya, a country I have grown to love, as I have said. It is so closely aligned to the USA that it is has been jokingly called a 51st state. The Kenya government gets a large part of its budget from Kenyans living and working in the USA. I cannot speak for African Americans, although I have known many who have lived here.

Few have remained or became citizens. I find Ghana a welcome refuge and the people, there, are extremely friendly and hospitable. In general, they have no sense of inferiority or superiority, they accept people as Dr. King wanted, “on the basis of their character, and not of the colour of their skin.”

However, Ghana does have to live up to its own history and legacy of slavery, the ultimate sin and crime of the Africans as well as the outsiders and their stolen cargos. There were many slaves in the

former African Kingdoms, including the Ashanti of Ghana. There was an ancient internal trade of slaves in Africa. Many Africans profited from the slave trade, thus allowing the evil presence of the slave traders. I applaud the Ghanaians invitation to African Americans to find a new home in their lands and to help build what is already a bustling nation.

Yet, the end goal of all of us, black or white, is to unite to create the kind of America we want to live in; to rid it of all speech, emblems, monuments, and other signs of racism, that brings fear and discomfort to many of our people. All images of the Confederacy must be treated as treasonous, not just in poor taste. We know many of these monuments to Robert E. Lee (who actually warned against putting up monuments to those who lead the losing side favouring slavery) and other Confederate Officers. Many of these monuments were put up much later by the Ku Klux Klan.

Others were erected after 1954 when the Brown vs Topeka decision threated white control over black people.

However, we must not allow these efforts to eradicate legitimate historical figures that would harm all of us. For instance, case of the statue of Abraham Lincoln with a black person of smaller stature we should consider regrettable on the part of the designer and the era he lived in, but we should not let it obscure the fact that Lincoln died for the proclamation that set men free, and had he lived (like those more modern day heroes of the ‘60s) we would have a more free and just society today. We owe him our allegiance, but not to those who fought in the war to preserve the hideous legacy of slavery.

We can no longer expect those who suffered centuries of slavery, servitude and segregation to accept the symbols of a system whereby white people refuse to live up to the founding principles of the nation. The flag of oppression, like the Swastika, should no longer be allowed in public view. How can whites expect blacks to ignore a symbol of centuries of unpaid labour to build the nation? Those who fly the flag that condoned these crimes against humanity and the nation should be treated as traitors. The media should also be cleansed of the infection of racism and white supremacy.

This would be the kind of America I would want to return to. There is no external vaccine we can rely on. We have the vaccine inside ourselves, and we can spread it to others.

The important thing is that this time we must not lose the momentum of a movement toward justice and equality that has now spread around the world. This time we must demand that existing laws and legislation are adhered to and not flouted through such dodges and schemes as gerrymandering voter boundaries. We must insist that old laws and new reforms are enforced and strengthened as and when necessary, until the promise of the American dream becomes more than a promise or a dream, but a reality.

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B E A

U T Y

COUTURE BEAUTY | MAKE-UP

COLOUR ME BEAUTIFUL

Don’t hold back. Your eyes can be your canvas; let them speak for you.

Make-up by Njeri, The Undisputed Beauty / Urembo Creations Photography: Khalifa Louie Styling: Ruth Odhiambo Model: Lola at Ajuma Limited

A SPOT OF COLOUR

Adding a dash of colour to the inner corner of your eye is a great way to add character to an otherwise simple look.

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COUTURECOUTURE BEAUTY | MAKE-UP | BEAUTY

COLOUR INTO THE LINE

If you struggle with getting your black eyeliner thin and perfect like most red-blooded females do, we suggest you try some coloured liner. The visible, bold pop of colour will look fabulously intentional!

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Brass tusk chocker: KES 6,000 at LifeStyle Nairobi Brass drop earrings: KES 3,500 at Urban Maasai Brass statement ring: KES 2,000 each at Tribal Trends Decorated brass bangle: KES 5,000 at LifeStyle Nairobi

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COUTURE BEAUTY | MAKE-UP

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COUTURE COUTURE BEAUTY | MAKE-UP

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COUTURE BEAUTY | HAIR

THE CHIC CHEAT

Having the perfect bob wig in your vanity could possibly be one of your best investments.

It will add a flair of minimalist chic to every look – especially on a bad hair day.

Hair: Weaving by Eunice, Hair Africa Photography: Khalifa Louie Styling: Ruth Odhiambo Model: Lola at Ajuma Limited Make-up: Njeri, The Undisputed Beauty / Urembo Creations

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COUTURE COUTURE BEAUTY BEAUTY | MAKE-UP | HAIR

Popularized by Halle Berry, a natural pixie cut can be pain-wrenching to maintain, but with a pixie wig, you will never miss a beat.

STYLE TIP: You cannot hide any flaws in a pixie, so have your hairdresser style it to shape after purchasing to ensure it sits well for your face shape.

CLASSIC PIXIE Black pixie human hair wig: KES 12,000 at Hair Innovate Kenyan shaped gold necklace and earrings: KES 3,250 at Tribal Trends

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COUTUREBEAUTY BEAUTY| |HAIR HAIR COUTURE

SASSY ASYMMETRICAL

Channel your inner Rihanna, without looking like you’re stuck in 2008.

The asymmetrical bob has a way of adding instant sass to your look.

STYLE TIP: Don’t trim the short-side too short – let it just touch your neck – to avoid struggling with long-term maintenance.

Black asymmetrical human hair wig: KES 12,000 at Hair Innovate Gold midi loops KES 400 at Undisputed Beauty

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COUTURE COUTURE BEAUTY BEAUTY | MAKE-UP | HAIR

TWO-TONE RETRO

Once you start playing with different colour tones, you’re taking it back to the 70s and this is one trend that will never go out of style.

STYLE TIP: Like picking any outfit, ensure the particular shade you prefer blends with your skin tone to get a seamless finish.

Black/Brown two-tone bob: KES 13,000 at Hair Innovate Gold and pearl long earrings KES 400 at The Undisputed Beauty

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COUTUREBEAUTY BEAUTY| |HAIR HAIR COUTURE

PLATINUM CUT Platinum is for those who were born to stand out. Add some flair to your look with an edgy concave cut that you can curl, dip or flair depending on your mood.

STYLE TIP: Step into the character of the look, so that you can carry the bob [and not have the bob carry you].

Platinum human hair lob [long bob]: KES 15,000 at Hair Innovate Long clear earrings: KES 300 Notable Treasures

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COUTURE COUTURE BEAUTY BEAUTY | MAKE-UP | HAIR

BOUGIE ASYMMETRICAL When you want to look sleek and classy without feeling like you've conformed, the long asymmetrical bob will be a great fit.

STYLE TIP: Get your hairdresser to turn that long classic bob that nolonger excites you into a bougie asymmetrical.

Black classic human hair lob [long bob]: KES 14,000 at Hair Innovate Gold and white stud loop earrings: KES 400 at Undisputed Beauty Urban Maasai chocker: KES 4,000 at Urban Maasai

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HACKING YOUR SKIN So, we’re all on a mission to look 21 forever! Well, at least, to have our skin look like the plush plum well hydrated, well rested 21-year old’s skin.

And yes, forever! Greying naturally could be the new trend amongst both men and women…but greying skin, is something I doubt ever will be.

By Olive Gachara Let’s face it. In the rush of your everyday life, you probably do not get enough rest, do not hydrate enough, almost never put on sunscreen [unless of course you’re headed to the beach].

Yes, sometimes sleep with your make-up on – or perhaps wipe it off with a wet-wipe for psychological satisfaction, and you probably definitely do not do the 5-step morning and night routine. But alas! Your mission is to look 21 forever.

Well, this is your lucky day, because we gat you!

A few hacks and you should be able to keep your skin looking healthy and protect it from premature ageing.

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COUTURE BEAUTY

Hack #1

SPF EVERYTHING!!!

Sun Protection Cream is not to protect your skin from the actual sun burning your face, as most people tend to believe. They are to protect your skin from the harmful UV rays from the sun that cause premature ageing.

SO, TO THE HACK:

» Get a day cream / moisturiser with a broad-spectrum SPF already ‘built-in’ to save you one-step. » Use foundation that already has some element of SPF in it. » Use a non-greasy broad-spectrum SPF as a primer before you apply your foundation

QUICK SCIENCE LESSON The sun emits both UVA and UVB Rays, both of which can be harmful to your skin.

UVA Rays: Reach the surface of the earth even on a cloudy day, and are the primary cause of premature ageing.

UVB Rays: May not always reach the earth’s surface and are responsible for causing sun burn and skin cancer.

Most sunscreen protects against UVB rays but not necessarily UVA rays, unless it is a broadspectrum sunscreen [SPF 30 blocks 97% of UVB rays and SPF 50 blocks 98% of UVB rays].

So on those cloudy days, ensure you go for a broad spectrum sunscreen.

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COUTURE BEAUTY | MAKE-UP

Hack #2

IT’S ALL IN THE EYES! If there is ONE THING you should pay extra attention to, it’s your eyes. Those wrinkles have a way of creeping up on you, and like your knuckles, will be the biggest tell of ageing. Your skin is thinnest around your eyes, and as such tends to show wrinkles first.

Eye cream is an important and critical addition to your skin care routine. It reduces puffiness and reduces or prevents dark circles around your eyes. But most importantly, it gives this thin area of skin the extra moisture and most importantly stimulate collagen production required to keep your eyes looking plump.

Lean in and get a great eye cream to suit your specific needs, to use day and night, immediately after you cleanse your face, before you moisturise.

Oh, and never, ever sleep with eye make-up on.

There’s no hacking that one. Have eye make-up remover wipes close by all the time, if you know that’s one ball you always drop. They’re a life saver!!

OR, TO THE HACK:

1.

NATURAL OILS Use Cold Pressed Coconut Oil or Extra Virgin Olive Oil as an eye cream at night to lock in moisture. In fact, why not go all the way and use either of these oils as your night oil, not only is it great for your eye area, its fantastic for your face. And boom!

One step!

PS: Coconut oil is better for oily skin as it is less greasy.

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2.

SUNNIES Always wear sunglasses when it’s bright out. Not sunny out, just bright out, remember those cheeky UVA rays, right…

Sunglasses will protect your eyes from the damage that UV rays can cause i.e. wrinkles.

3.

COLD PRESS When your eyes feel tired or strained…

Place a cold damp towel over eyes for a few minutes – perhaps as you take a cat nap or meditate. Or use the back of a cold spoon if a you don’t want to ruin your make-up.

COUTURE BEAUTY COUTURE | MAKE-UP BEAUTY

Hack #3

KEEP YOUR SKIN HYDRATED Whether you have dry, oily, normal or combination skin, your skin is still prone to dehydration. This does not just come from not drinking enough water either.

Dehydrated skin is more prone to getting fine lines, which eventually turn into wrinkles, so you may want to fix this as soon as your face starts feeling dry, rough or flaky.

CAUSES OF DEHYDRATED SKIN

» The weather, esp. when it’s very cold or windy. » The air conditioner or heater » Washing your face with very hot water » Using harsh products » Simply growing older » Being hungover or over caffeinated.

ONTO THE HACK

It’s really more prevention than cure: » If you always have the air conditioner or heater on at your office or home, get a humidifier to add moisture content to the room. » After a hot shower, immediately splash cold water onto your face to close your pores and reduce moisture loss. » Avoid harsh products and when you do exfoliate use a gentle minimally gritty exfoliator.

RESTORING DEHYDRATED SKIN

» Use a hydrating moisturiser rich in hyaluronic acid as the seeps deeper into your skin, unlike normal moisturisers. » Very gently steam your face every so often to get more moisture into your skin – or go into the steam room at your gym after a workout. Be careful though, too much, and your skin will get even drier

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COUTURE BEAUTY

Hack #4

SERUM oh SERUM Serum is the magic bullet to all your problems, especially if you have a less than ideal skin care routine [and still want to look 21 forever]. Apply it to your face and neck after cleansing before moisturising, in the morning and evening.

EDITORS PICK

Unlike moisturizers, a serum contains smaller molecules and penetrates deeper into the skin, to deliver a high concentration of active ingredients. Get a serum that works for your skin type, current skin state and skin care goals. Not to worry, it’s not as complicated as it sounds. Here are some pointers and recommendations.

ACNE FIGHTING If you have acne-prone skin, serum with Salicylic acid works well.

The Clinique Acne Solutions™ Acne + Line Correcting Serum helps clear and treat acne without dryness. Potent anti-aging technology visibly improves lines, wrinkles, texture. See skin that’s clearer, smoother, and more youthful looking.

YVES ROCHER Hydra Vegetal Moisture Boost Serum Ultra-concentrated in hydrating ingredients, this serum with its micro-dropped texture instantly energizes and moisturizes skin.

Deeply replenished, skin recovers its comfort, softness and radiance day after day. It’s enriched with Edulis Cellular Water, hydration activator and the fresh gel turns into micro-drops on contact with the skin, and penetrates quickly. Suitable for all skin types.

HYDRATING

If your skin is intensely dehydrated, try a serum with hyaluronic acid to help lock moisture into your skin.

The Neutrogena® Hydro Boost Hydrating Serum boosts hydration for smooth, supple skin all day. The concentrated serum instantly absorbs to quench skin and deliver higher hydration levels for fully hydrated skin that glows day after day.

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ANTI-AGEING If you want to reduce visible signs of ageing, fast, you’ll want a serum rich in retinol (vitamin A) and niacinamide (vitamin B3) to increase collagen and protein production [the stuff your skin produces less and less of as you grow older, making you, essentially, age].

Estee Lauder Advanced Night Repair Serum Synchronized Multi-Recovery Complex harnesses the restorative power of night to deliver visible renewal. It works night and day to help skin maximize its overall natural rhythm of repair and protection.

BRIGHTENING If your skin just looks dull and uninterested with life, opt for a serum rich in ascorbic acid [Vitamin C] which is a great antioxidant.

La Roche Posay Pure Vitamin C10 Serum leaves skin more radiant, softer, and hydrated. As a result, wrinkles look visibly reduced and skin texture and tone are more even and refined.

FIRMING To firm your skin, go for a serum that is formulated with ingredients that will promote collagen production [such as retinol and niacinamide] and boost hydration [like hyaluronic acid].

BioBalance Lifting/Firming Neuropeptide Serum is formulated to reduce the appearance of deep wrinkles and lines. The serum will boost the skin's natural collagen, moisturize and stimulate the release of pro-endorphins for a revitalized action in the skin.

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COUTURE TRAVEL

AFRICAN LUXURY IN THE CITY

Somewhere in the heart of Nairobi, conveniently located just outside the Central Business District lies the iconic Sarova Panafric Hotel.

The hotel which opened its doors in January 1965 was inaugurated the First President of Kenya, H. E. Mzee Jomo Kenyatta and in the spirit of bringing Africans together was aptly named PanAfric Hotel. 57 years on, The Sarova Panafric stands tall and strong as one of the oldest and most recognized properties in the Kenyan Capital. They say old is gold but new is diamond, and the refurbishment of this property is an embodiment of the continuous evolution of the City of Nairobi.

By Leilah Namwezi.

In the height or the post-colonial era, The Sarova Panafric Hotel paid symbolic homage to Pan Africanism, a movement that created unity and liberalized the African people. Indeed, a number of executive suites are named after key heroes of this movement, including Kenya’s founding father Mzee Jomo Kenyatta.

In staying true to Sarova’s commitment to innovation while consistently delivering premium service, Panafric’s series of refurbishments have seen a complete overhaul of several guest rooms distributed throughout the property.

The transformation features a combination of warm ambient lighting, eclectic artwork, stylish furniture, and a fluid use of colour that offers a sense of calm. Not forgetting installation of highend amenities that offer all the modern luxuries we have become so accustomed for absolute comfort, all the while without compromising on the original concept of celebrating Mother Africa and Her culture through tasteful decor and interior furnishings.

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The Kuba, Ndebele and Ashanti Suites are three signature suites named after prominent ethnic tribes in Africa, famous for their evolution, kinsman ship and artistic innovation. Stunning artwork, artifacts, textured fabrics and earthtoned colours featured in each room are inspired by the respective tribes, taking guests through a brief history of African culture wrapped in modern decadence. Unlike most 4-star hotels, space will never be an issue whether you are traveling for leisure of business, or simply looking for staycation spot within the city.

The hotel must be keen on getting its fifth’s start because it also unveiled a Women’s Only Wing!

The first-of-its kind in East Africa. This special wing plays safe haven to solo-women travelers and was fittingly named after Africa’s First Female Nobel peace Prize Laureate, Wangari Maathai.

“

The Wangari Maathai Wing comprises 6 executive rooms designed for absolute luxury and comfort, solely for lady travelers [and no, men cannot stay there – at all – seriously]. What makes it a safe haven? It is possibly the only section of a hotel in Eastern Africa that is 100% serviced by women; from the female security guard at the entrance, to housekeeping and room service – even your IT needs, will be met by an IT girl.

Exquisite niceties such as delicate petit fours, Ankara print accents, a specially tailored vanity for all your grooming needs, literature authored by strong women and a pleasant potpourri scent give each room in this wing a befitting feminine feel – that we only recently realised lacks in so many hotels across the world. All the while, no comfort has been spared – if anything, possibly added, specifically with the woman’s needs in

Finally I was able to see that if I had a contribution I wanted to make, I must do it, despite what others said.

That I was OK the way I was.

That it was all right to be strong.

Wangari Maathai

mind. Three rooms come with interconnecting doors easily converting the individual rooms into 6 private spaces for those traveling with toddlers or the differently abled to accommodate caregivers and nannies. Custom-built to perfection, every possible utility you could imagine has been incorporated including a personal butler [or in this case butler-ette]. So no, you will not be trading down by staying in The Wangari Maathai Wing – if anything, it is probably a trade-up.

Sarova Hotels & Resorts are also committed to eco-friendly development, and this can be seen incorporated into the wing with sustainability initiatives such as eco-smart rain showers, reusable bottles and recycled paper straws, just to mention a few. The use of natural light is also maximised in all rooms and adoption of motion sensor lighting along the corridors has been incorporated – saving energy by up to 50%. Grey water from kitchen sinks is treated and recycled for reuse in cleaning and other activities across the property.

Why stay in a women’s only wing? Well, first, it feels prettier, lighter and airier than most; feminine without getting cliché. The added exclusivity and security gives a sense of comfort for women traveling to the city alone business. It makes for a great staycation or city retreat for you and your girls where you can have the freedom to just be, and has become the go-to option for the Muslim female traveler who is conscious about her surroundings. Traveling with the little ones and need to carry your Au Pair without skimping on privacy or dealing with extra room costs?

Sorted. Traveling with your team of super-women for work and would prefer they didn’t stay too far away from each other? Done. Remember, nothing stops you from booking the whole wing! Pompous Africa Hospitality really does await you here.

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COUTURE | TRAVEL

FASHION . BEAUTY . CULTURE

Download the COUTURE App to get your Digital Copy FREE!!!

THE SHIFT OF POWER

S

ocial media has distributed power between government and corporations, and individuals, as well as mainstream and traditional media. In Africa, about twenty percent of the population is on social media and it is said that people spend between two to three hours scrolling through various platforms every day. These platforms have become the centre of modern society and it is believed that you do not really exist – as a brand or an individual – without some form of digital presence. With new innovations come new opportunities and the growth of social has reinvented how people communicate.

By Olive Gachara Interviews by Leilah Namwezi.

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SOCIAL DRIVING BUSINESS Only 10 years ago, starting and marketing your business was a mammoth task! Getting your product together was one thing, but looking for market was another. More often than not, small businesses could not afford the high advertising rates that come with mainstream advertising [TV, Radio and Billboards] unless it was In the classifieds section. Flyers and posters were often the go-to option. I am sure you all remember how the advertising walls in malls were actually a thing. If you are looking for a car or a house, that was the place to go. As you’re scanning through those, you may see someone promoting their new salon or restaurant close by. Remember sitting in your favourite salon and a young man or woman passes through to distribute their newly opened boutique downstairs? This made business growth slow, and highly geographical as one would probably only market to the people they can physically reach. Then of course the more tech-savvy businesspeople would put together a website and hope that it gives them some form of visibility.

The digital revolution has changed all that and enabled small businesses not only market at much cheaper rates – a fraction of what they would have had to spend on mainstream media – but it has also opened up their markets geographically.

Today, you can sit in your house and make some fabulous accessories and sell them to someone sitting in London. Today, through platforms like WhatsApp, you can create and share information about your business with the hundreds of people in your contact list – quite literally for free – take orders and organise for delivery. As such, the ease of doing business has greatly increased, encouraging more and more young people to opt for entrepreneurship over employment because they know and understand how to make the best use of social platforms to capture new markets.

the rise of digitally native actors has challenged the state’s dominance.” Because of the power given to the civilian, governments the world over have been forced to do what they are mandated to do – work for and become accountable to the people. If there was a crisis in the country 15 odd years ago, all could do was wait for the 9pm news and listen to what our leaders have to say about it. But today, keyboard warriors are shouting for answers and demanding for them NOW. This individual power at a mass scale is popularly called hashtag activism and it has also brought to light human rights violations that people have silently been suffering with. #MeToo comes to mind. The #MeToo Movement was started in 2006 and following the exposure of numerous sexualabuse allegations against Harvey Weinstein in October 2017, the movement began to spread virally as a hashtag on social media. And it was not just about Weinstein. Women all around the world started calling out public figures that have been known to misuse their power over women, causing numerous resignations from government leaders and corporate heads alike in different countries.

CONSUMER POWER Social media is not only making the life of a start-up easier, but it has also completely revolutionised how big corporate organisations do business. Brands in today’s market cannot exist without being on the key social media platforms [Facebook, Instagram and Twitter]. Not because they need to use it as a marketing platform – although that is a big marketing tool many now use – but because it is a way for them to connect In Kenya, the assault of a female driver by boda boda riders that was captured on camera and with their customers on a daily basis. posted on twitter went viral causing the police to Many organisations have had to incorporate digital not only notice and take action, but find and arrest platforms into their customer care experience the perpetrators. An assault that would largely because social is where people go to complain. In have gone unnoticed, and those individuals fact I dare say, organisations are faster to respond would probably be roaming free unaware or on digital because they are absolutely horrified unbothered by the faults in their ways. Netizens of the possible backlash that could come from a no-longer wait for prime-time news to hear what’s happening in their country. They converse and negative comment on digital. exchange information on digital that now makes Remember when you used to have a power issue the prime-time news as digital becomes the driver or a transaction issue and you would have to call of conversations. their company customer care line and wait for what feels like days before you get to talk to an Though social media platforms can sometimes actual human being as you suffer in silence. Now, be toxic, they have done lots of good in keeping you just need to tweet them, and the response governments, organisations and individuals alike is almost immediate – fascinating really. We now answerable to their actions. even have banks opening WhatsApp chat lines to make it easier for their customers to reach them. THE RISE OF THE INFLUENCER This digital revolution has made that some tech The cream always rises to the top, and in the case businesses do not have call centres anymore. of social media, there will always be those people You have an issue, all you need to do is chat with with more followers than others. Initially occurring them in app or on their social handles. It can be a by happenstance, the social media influencer but frustrating if you’re a traditionalist like me and was created. These were people who had a large want to have an actual conversation, but I cannot following because their professional careers put them in the limelight; musicians, tv and radio fault their effectiveness [most times]. personalities, news anchors. Think, celebrity culture. Some loved the engagement on social HASHTAG ACTIVISM The transparency of digital platforms has greatly media and took interest in creating content for shifted power from the corporation to the their new fanbase. This content started triggering individual and has given netizens the opportunity actions based on what the celebrity said or did. to rally conversations on issues that affect them. When your favourite radio personality went to a First #KOT on twitter needs global recognition. restaurant down your street and posted about That said, before social media, governments how great their fish is, it was quite likely a good were the gatekeepers of information. “This largely number of people would go down and try it. The symbiotic relationship has been radically disrupted restaurant owner, realising this, would invite even by the concurrent rise of digital technology and more celebrities over for a “free lunch” and ask the social media ecosystem that it enabled. them to post about their experience. Just like that, Nowhere is this challenge more acute than in the the entire advertising industry shifted. world of government affairs and conflict, where

As more and more people took to digital to share their lives; what they liked, what they were doing, where they were going, those that paid keen attention on how they curated their content got more followers and eventually rose the first batch of celebrities that were little-known before.

As the name suggests, the content creating influencer is believed to have an impact on people’s behaviour. They’re cool, fun, witty and intelligent and so we want to be like them. Wear what they wear, eat where they eat and use the same devices they do. This has created a marketing opportunity for brands to – yet again – get closer to their consumers. In today’s digital marketing world, a brand strategy is not complete without adding social media influencers to the mix. Why only spend money boosting ads, when you can get someone to use your product and talk about your brand. Think of it as referral marketing on steroids. Any consumer is more likely to buy into a product that they have been told about by someone else. As we ride the influencer wave – now at its peak – brands are becoming keener on conversations. The test of a true influencer can only be measured by their ability to influence.

As more young people get into digital content creation as a career, content is king, and passion will always rule. Those that shine and those that will continue to shine are the ones who remain authentic and true to themselves and their conversations as they connect with their followers and fans. CA's Leilah Namwezi had conversations with a few such ladies in the upcoming pages.

As the digital the revolution continues to expand, we look on keenly to see what opportunities shall arise. Remember, the metaverse is coming, and NFT’s are already a thing!

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COUTURE CONVERSATIONS

THE TIKTOK AFRICANIST

SWIRY NYAR KANO

a.k.a Vivian Taabu Okumu Follow Swiry Nyar Kano on TikTok and Instagram: @SwiryNyarKano

I

am a history enthusiast and I am passionate about African spirituality. I love studying African history because I have always wanted to find my identity as a person. Growing up, I always wanted to be successful but I was sold the idea that people like me cannot be successful; that we are average, uncivilized and barbaric. It was conflicting with what I believed about myself and where I wanted to go. When I started studying African history, I wanted to find the truth for myself. I came across African history that people did not talk about, history that was not taught in school. Being enlightened, I decided that I wanted to talk about this on social media and that is how my content creation journey on TikTok came about. Currently, I am an African fashion designer running a fashion line is called Nyarkano Fashions Africa. I am also microbiology and biotechnology graduate.

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COUTURE CONVERSATIONS CA: What did you want to when you grew up?

SNK: My mother has always been a tailor and this sparked an interest in me for the sewing machine. I used to pick her leftover fabric pieces to create outfits for myself. Needless to say, I have always gravitated towards fashion. But since I was also a smart kid, I also thought I would end up in the world of medicine. So when I completed high school and scored an A, my father could not stomach the idea of fashion design as a career. Eventually, I went on ahead to study microbiology and biotechnology and then went back to fashion after I was done with my degree.

CA: Do you consider yourself a content creator or a social media influencer?

SNK: I consider myself a teacher who has an audience. The collaborations and jobs that I get are along the lines of teaching. I would not say that I influence and I am not keen on that since I encourage everyone to follow themselves first.

People who follow my socials are not people that I sway but those who are ready for a spiritual awakening. There are numerous times that I have turned down products that do not resonate with me or ones that I have not used.

CA: What do you enjoy most about being in the limelight?

SNK: First of all, the experience has been overwhelming! Especially since I still enjoy using public transport, going to the market and interacting with people. Sometimes I freak out and avoid places where people will recognize me. I am trying to get used to it. The good side is knowing that I am impacting and helping people.

CA: If there was one thing you would change about social media, what would it be?

SNK: I wish the various social platforms would open more doors for Africans the way it does for Western countries as they are benefiting from the social platforms way more than Africans. This is because a lot of people in the West are exposed to social media as opposed to people in Africa.

So, the support African content creators get from their counterparts on social media is not as huge when compared to people in the other continents.

CA: What impact did the COVID pandemic and subsequent lockdown have on your career?

SNK: It is during this time, that I quit my job where I used to work for a fashion house. I managed to buy a sewing machine with the savings I had and I started teaching myself how to sew and I realized that it was something intrinsic to me. At this point, I also started working on my spirituality and creating content for TikTok and the following just erupted. Right now, I stand at almost at 1 million followers on TikTok. CA: Brands in Africa and all across the world are now opting to use influencers and celebrities vis-à-vis models for their advertising campaigns.

Why do you think this is so?

SNK: Social media is now the mainstream media. In Ancient Africa before technology, people used to use known individuals in markets to navigate the market better; it's pretty much the same concept now. At the moment, a platform like TikTok has come forth to celebrate

authenticity, and Instagram is now taking up the same direction. Brands have now shifted to authenticity. Models have no option but to reinvent themselves and be authentic so that they can get work. It is important to change with the changes before the change changes you.

CA: What’s the one thing you consistently do to make your followers happy?

SNK: I am always learning so that I can have enough information to share with my followers.

My followers like learning, they are chasers of knowledge.

CA: What is the highest moment in your career, so far?

SNK: In 2021, I won two fashion design awards: Twende Kazi Fashion Awards by Passaris and Project X by European Union and United Nations.

I have also been featured as a fashion designer in the documentary 'Black Shines Brightest' by Guinness. And, there was a time I went live on TikTok and people just showered me with gifts. I was doused in love by my followers and that has remained my highlight till date.

I consider myself a teacher who has an audience... I would not say that I influence and I am not keen on that since I encourage everyone to follow themselves first. #Fun Facts ABOUT SWIRY NYAR KANO The last thing I read was… An article on Queen Nzinga of Ndongo and Matamba of modern day Northern Angola and how she resisted Portuguese invasion.

The one person I stalk most on social is…

Mochi Hanfu, a Chinese content creator on Chinese History.

If I could live in another country, it would be… South Africa. It is the sacred land of Africa and South Africans are the firstborns of Africa; where Bantus originate from. It is also the African country that is open to queer people. Sudan is also another place where I could live. It is where my ancestors established their civilization.

My ultimate goal is… To adventure life, explore nature, be happy, and always be spiritually woke.

I am currently reading… The Treasures of the Tomb – King Tut Ankh Amoun by Thames and Hudson As I respond to this I am listening to… A French song called Santé by Stromae.

My go-to grooming tip is… Always have a corset. They complement all outfits.

The one thing that I really love to do but no-one really knows is… Sing. I sang in the University of Nairobi choir, Soprano one.

Three hours before this… I was asleep.

My future goal is to… Have a fashion factory where I manufacture African design and have fashion runways in Africa exclusively for Africans.

A DAY IN HER LIFE 3.00am: Time to wake up, if I did not have a late night.

I usually wake up to command my day and declare good things over my day.

Sometimes I go back to sleep, journal, or read and spend some time with my dog.

8.00am: I keep my day active…

This usually starts with going for karate and taekwondo classes. Creating and editing content for clients, designing a fashion piece order, attending meetings, delivering my fashion pieces via DHL, walking my dog or attending an event if I have one.

6.00pm: And by sundown...

I am making calls to my family and friends, watching something or having dinner with friends.

9.00pm: Bedtime.

I would usually get to bed for 9pm.

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COUTURE CONVERSATIONS

THE SOCIAL INFLUENCER

MAUREEN WAITITU

Follow Maureen on Instagram, Twitter and YouTube: @MaureenWaititu

I

wear so many hats. I am a daughter, a mother of two lovely boys, a friend, a law graduate from Kenyatta University and Kenya School of Law, a content creator, a TV host, and a mental health and teen pregnancy advocate.

CA: What did you want to when you grew up?

MW: When I was young, I loved everything to do with beauty, I would admire calendars that had models and I knew I would end up in the beauty industry. I also loved journalism, I used to watch news just to admire Catherine Kasavuli. At one point, I also wanted to be in industries that wear uniforms such as the army or be an air hostess but that dream died later on. However, in terms of beauty and journalism, that one stayed with me. So right now I would say that I do activities that

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COUTURE CONVERSATIONS

revolve around that. I have done numerous modeling gigs over the years and it's still something that I really love.

CA: Do you consider yourself a content creator or a social media influencer?

MW: I would say that I am both. I create content full time and I am also an influencer because I have a large audience that I influence to do the things that I do or buy the things that I endorse since I have followers who are faithful consumers of my content.

CA: What do you enjoy most about being in the limelight?

MW: I would say that it has some advantages.

There are places you go to and encounter good customer service, discounts or even free items. It has also given me a lifestyle that I love and enjoy.

CA: What impact did the COVID pandemic and subsequent lockdown have on your career?

MW: COVID slowed me down in a positive way. It made me reinvent myself and allowed me to spend more time with my family. It was a blessing in disguise. Of course on the flip side, I lost some contracts but later on I was able to pick it up from where I left.

CA: Brands in Africa and all across the world are now opting to use influencers and celebrities vis-à-vis models for their advertising campaigns.

Why do you think this is so?

MW: I feel that this a huge advantage because brands are now offering passive employment to people with talent in creating content. Jobs aren't just given to people with pretty faces but to people who bring back output. Content creation is work like any other that needs a lot of diligence, integrity, honesty and hard work. Models can also be content creators but brands are now moving towards influencers because unlike mainstream media which is more of throwing a net in the ocean to catch a varied number of fish, they are now coming to influencers who have a reach to a specific target audience.

CA: What is the one thing you consistently do to make your followers happy?

MW: I always strive to keep improving on my delivery and quality of my work. I try out new things and strive to keep up with trends. When Instagram started out, it only had photos then videos cropped up and now we have reels. I make an effort to learn these things and to keep my content interesting. Once in a while, I show the audience a side of me that they are not familiar with. Also, I stay true to myself – I do not believe in sharing with my audience anything that is not real. We live in a society where people always want to show the best part of themselves and never the challenges.

CA: Describe your most embarrassing moment.

MW: There was a time a client sent me a draft of some work and I did not give it a proper look.

The draft had Latin words and I went on ahead to put it up on the Internet. Instead of people reaching out to offer correction, they started tweeting about it. The sad part is that I did not learn about it until much later in the evening since I was working. Since then, I always double check my work.

CA: What is the highest moment in your career, so far?

MW: Being able to balance it all even when my life was falling apart. I look back and I wonder how I even did it. I was able to work hard, make a living and take care of my children. The last two years have been the highlight of my career.

Content creation is work like any other that needs a lot of diligence, integrity, honesty and hard work. #Fun Facts ABOUT MAUREEN WAITITU The one person I stalk most on social media is… anyone / anything that revolves around beauty, babies and kittens. These are three things that I love.

I would not live in any other country because…

Honestly, I would just prefer to stay in Kenya. I have visited other countries and sometimes one can encounter culture shock due to differences in lifestyle. I have always preferred being close to my family. There is no place like home.

My ultimate goal is… To be a woman of integrity, to raise my children to be the best individuals they can be, to achieve my dreams in good time so that I can enjoy my adulthood and to I want to secure generational wealth and break generational curses.

I am currently reading... Daring Greatly by Brenè Brown. A book on embracing your vulnerability.

My go to grooming tip is... Good skin. It is everything! I have an evening skin routine where I double cleanse, apply serum, eye cream and night moisturizer and watch my skin glisten.

To wind down... I listen to music, watch a series or have a glass of wine.

The thing I really love to do but no one really knows... [and this is quite embarrassing]. Every other night, I put some music and dance and I allow myself to be as silly as possible. Just so you know, I cannot dance to save my life.

Three hours before this I was… Having a conversation with my mum.

Random fun fact... I am really entertaining the idea of executing a proper dance, like a full song or creating a whole karate routine. I have a yellow karate belt that I bought a few years ago but I am so rusty and I am not sure I can punch anyone to save my life. I am considering of starting it again eventually with my kids.

My future goal is… Financial freedom – and I am working towards it. I would also like to establish good qualities in my children and to become my ultimate best self.

A DAY IN HER LIFE 7.00am: My regular wake-up time.

I have an irregular schedule depending on the activity of the previous day. Some days I wake up at 5am, then there are days I might wake up at 11am maybe because I had a late-night event. Once I am up, I say a quick prayer for myself and my loved ones then I grab a bottle of water that is at my bedside to flush out my system. I also exercise from time to time then I have to take my daily dose of coffee.

8.00am: To kick off my day I will bond with kids before they leave for school. When I have time, I do some meditation. I then proceed to start work by responding to emails.

12noon: By midday…

I might be having my first meal believe it or not. I do not quite eat a lot in the morning. By this time, I will also try shoot content or edit when my energy is up because I am not a morning person.

1.00pm: For the afternoon I check on my household or go for meetings.

6.00pm: My evenings are usually more organized.

I might have early dinner probably from six to eight in the evening. At around 7:30, I spend time with my boys, catch up on their day, play with them and then prepare them to go to sleep.

9.00pm: If I do not have a late evening…

I can sleep as early as nine o’clock. If I have a night event, I try to delay having to go out until I spend time enough with the boys.

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COUTURE CONVERSATIONS

THE CAREER INFLUENCER

JOAN THE CAREER COACH

a.k.a. Joan Nyambura Thuo Follow Joan on LinkedIn, Twitter, Instagram, FaceBook & TikTok @JoanTheCareerCoach Subscribe to Joan's YouTube: Joan Thuo (The Career Coach)

I

am a mum of two and another is on the way. I am also a career coach. In my line of coaching, I work with individuals or groups of people to help them increase their chances of either landing a job or a promotion. My passion is to help people find jobs that is in line with their strengths, skills and purpose. I studied psychology so that I can help people navigate through life issues. Later on, I found my niche and I now help people navigate the job market space and their career paths. Moreover, I am also an expert in helping people revamp their CVs, LinkedIn profile and prepare for interviews so that they an increase their possibilities of securing work.

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CA: What did you want to when you grew up?

JCC: When I was a kid, I wanted to be an air hostess because of the aesthetics. However, as a young adult enrolling in USIU, I then thought I would be a news anchor and be like Catherine Kasavuli. I took up some journalism classes and later found out that the units did not spur any high emotions nor dedication. So I switched to psychology because it was triggered by a desire to help people and I did not want them to undergo the emotional turmoil I went through when I lost my father in high school. I felt at peace and went on to graduate with honours.

After working as a HR consultant for a while, I felt I wanted to work with people one on one, so that I can guide them through their career path, and, here I am.

CA: Do you consider yourself a content creator or a social media influencer?

JCC: Funny enough I did not intentionally plan to be a social media influencer or a content creator, I just posted content online for work using LinkedIn, where I have my biggest following.

That is how it started and it is how I market my business and build my brand. Before I knew it, people started calling me a content creator. For me, I am just happy being a career coach.

CA: What do you enjoy most about being in the limelight?

JCC: When I was a kid, I wanted to be in the limelight but now that I am grown, it is overwhelming. For instance, people approach me in the supermarket and start chatting me up like we have been friends all our lives and the whole time I am wondering who they are. The problem with social media is that people see your content every now and then and feel like they know you, but to me, they are just but strangers. Being the introvert that I am, I just want to run my errands without all the attention and go home.

CA: If there was one thing you would change about social media, what would it be?

JCC: I wish people were more kind and treated everyone on social media like their loved ones. There is so much cyber bulling and body shaming that is not necessary. I would also change the façade that it portrays about people’s lives. Most people will show you only what they want you to see. People rarely show you the challenges or the struggle before the success. And a lot of people have succumbed to depression because of comparison.

CA: What impact did the COVID pandemic and subsequent lockdown have on your career?

JCC: Unfortunately, there are many people who lost their jobs during the pandemic but, it actually catapulted my career. When I was home, I had a lot of time to re-strategize. It was during the pandemic that I bought equipment to shoot my content and I created a lot of content. Back then, it looked like a very bad business idea – spending a lot during a pandemic. In hindsight, it turned out to be one of my best investments.

CA: Brands in Africa and all across the world are now opting to use influencers and celebrities vis-à-vis models for their advertising campaigns.

Why do you think this is so?

JCC: Everything right now has gone digital and

it is very important that you find your niche. It is now easier to penetrate the market because, brands are now using ordinary people. As such, I would urge everyone to focus on being a value creating entity with the skills and passion that you have.

CA: What is the one thing you consistently do to make your followers happy?

JCC: I am very intentional about the quality of my content; how it looks aesthetically and the quality of my message in my content. It has to communicate, edify, educate and entertain.

CA: What is the highest moment in your career, so far?

JCC: I am grateful to God for the impact I am creating. I can count thousands of people who I have helped with their CV or interview preparation, and they were able to get a job – not just locally, but overseas as well. Also having people from outside Kenya approach me to be their coach is mind blowing!

Most people will show you only what they want you to see. People rarely show you the challenges or the struggle before the success. #Fun Facts ABOUT JOAN The last thing I read was… What I Know For Sure by Oprah Winfrey and From Paycheck to Purpose by Ken Coleman The one person I stalk most on social is… Ken Coleman, an American career coach.

If I could live in another country, it would be…

Canada. I love Canada because it is one of the best places to raise your children. The health care system has a lot of structure. I would also live in Cape Town, South Africa because it already feels like home since many of the clients I have are from there.

My ultimate goal is…To raise my children to be kind, God fearing and good people in the society; to create impact in my society by working towards reducing unemployment and helping people get over their imposter syndrome; and win more souls for Christ.

My go-to grooming tip is… Take a shower as many times in a day as you can. Nothing beats the fresh feeling.

The one thing that I really love to do but noone really knows is… Self-care. I love pampering myself- going for massages, facials etc.

Three hours before this I was…Playing with my kids.

My future goal is to… Sharpen my skills, expand my business to other countries and release the books that I am currently working on.

A DAY IN HER LIFE 6.00am: Time to get up I have my quiet time and do my devotion then spend time with the kids.

8.00am: Work takes up my day I am either having zoom meetings, shooting content, responding to emails, conducting coaching sessions and playing with my kids in between activities.

6.00pm: Some family time By sundown, I am usually playing with the kids and preparing them to sleep.

10.00pm: Time for bed.

I will usually watch a movie or read a book, then take a shower and get to bed by 10 o’clock.

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COUTURE CONVERSATIONS

THE REALIST PODCASTER

LYDIA K.M.

a.k.a. Lydia Karleen Mukami Follow Lydia on Instagram & TikTok: @_lydiakm Subscribe to their Podcast: @tmipodcastke

I

am a lifestyle and wellness content creator, podcaster [one part of the podcasting duo The Messy Inbetween, TMI Podcast] and event MC. I am also a curious, open and intentional 31-year-old woman. I am passionate about mental wellness and consciousness. I am particularly invested in understanding how our childhood experiences shape our adult relationships. My full-time joy is taking care of myself physically, emotionally, mentally. I love sharing my life with the world and letting people into my process. I am driven, optimistic about life and always hopeful about love. I am peacefully in love with my boyfriend and creating a life we love together.

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CA: What did you want to when you grew up?

L KM: I wanted to be a lawyer. I did my undergraduate in law and postgraduate in international commercial law, but I am now fulltime content creator.

CA: Do you consider yourself a content creator or a social media influencer?

L KM: I think content creation is what I do, and influencing is the consequence of doing it well.

I am happy to be referred to as because I am doing both.

CA: What do you enjoy most about being in the limelight?

L KM: Having my voice amplified in a way that enables me to create a positive impact.

CA: If there was one thing you would change about social media, what would it be?

L KM: Social media in itself is great. I love the space but unfortunately, people misuse it. I would change how people have poor boundaries and an obvious lack of understanding about how impactful their interactions on social media are. That’s what makes social media difficult sometimes.

CA: What impact did the COVID pandemic and subsequent lockdown have on your career?

L KM: Odd as it may sound but it has had a very positive impact. Content was being consumed more than ever because everyone was at home.

I have grown 90k followers in the last 2 years.

Also, COVID pushed a lot of people to look inward and take care of their mental health so there has been a lot of interest in wellness content which is part of what I do.

CA: Brands in Africa and all across the world are now opting to use influencers and celebrities vis-à-vis models for their advertising campaigns.

Why do you think this is so?

L KM: Influencer marketing works. My audience trusts me because of the connection I have built with them so it is easier to market and sell to them. The world is also moving towards ‘review culture’. People aren’t willing to experiment, especially where money is concerned. People want to be sure before they invest, and influencers are perfect for just that.

CA: What is the one thing you consistently do to make your followers happy?

L KM: I post daily affirmations on my stories.

CA: Describe your most embarrassing moment.

L KM: There is only one that I can share. We once had a speaker come to school. The speaker posed a question to another student, and he got it wrong. The speaker caught me laughing and assumed I was laughing at the student. He humiliated me about how bad my braids looked in front of the whole school.

CA: What is the highest moment in your career, so far?

L KM: Of recent, the TMI Live experience has got to be it. My podcast with Murugi Munyi celebrated its first-year anniversary, and we held a live experience to celebrate on 30/07/22. That was a ‘pinch me’ moment.

#Fun Facts ABOUT LYDIA K.M. The last thing I read was… We Should All Be Millionaires by Rachel Rodgers.

The one person I stalk most on social media is… Murugi Munyi my co-host @TMIPodcast.

If I could live in another country, it would be…

South Africa.

My ultimate goal is… To be Africa’s Oprah and have a beautiful family.

I am currently reading… Everything is Fucked by Mark Manson.

My go-to grooming tip is… Never miss your night-time skin scare routine.

To wind down I… Listen to soft music or watch The Office.

That thing that I really love to do but no-one really knows is… Talk to myself. I talk to myself a lot.

Three hours before this, I was… Having a meeting with my PA to review July and plan for August.

Random fun fact about me… I was a football fanatic when I was younger; Arsenal all the way!

I think content creation is what I do, and influencing is the consequence of doing it well.

A DAY IN HER LIFE 5am/7am: Wake-up time I wake up at 5am on Monday, Wednesday and Friday. As for Tuesday and Thursday, I wake up at 7am. Once up, I workout, meditate, journal and read, three times a week; and on Tuesday and Thursday, I meditate and journal.

8.00am: I get going with my morning.

This would include, showering, having breakfast, connecting with my PA on the day’s to do list, posting on socials and responding to DMs and comments.

1.00pm: By Lunch I am…

Having lunch, in between meetings, running errands or at a TMI shoot if it is a shoot day. After which I finish up on the days to do list.

6.00pm: Towards the end of the day I will head home if I had stepped out, unwind, catch up with my man and family, and watching some feel-good shows. ‘’The Office’’ is definitely my favourite.

10.00pm: Bedtime I try to get to bed between 10 and 11pm.

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COUTURE CONVERSATIONS

THE SOCIAL MEDIA DOCTOR

DR. RUGURU KIMANI

Follow Dr. Ruguru on LinkedIn: Dr. Ruguru Kimani On Instagram, Twitter and YouTube: @RuguruKimani

I

am a doctor and graduate from Jomo Kenyatta University of Agriculture and Technology, with a Bachelor of Medicine and a Bachelor of Surgery (MBChB). I am twenty-eight years old. I am a first born of six children. I have a company called Exciting Parenting which focuses on child health and parenting and I concurrently run a blog on the same. I also create content on LinkedIn where I stand at 14.4k followers. And oh yeah, I was recently featured in Forbes Africa's Top 30 Under 30. Aside from that, I love making chapatis although I am allergic to wheat and I love going to the swimming pool although I fear getting into the water, how weird is that.

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COUTURE CONVERSATIONS CA: What did you want to when you grew up?

Dr. RK: I always wanted to be a doctor. This was influenced by a story book that my parents bought for me that had different careers and I got intrigued on the aspect that talked about being a doctor.

CA: Do you consider yourself a content creator or a social media influencer?

Dr. RK: I consider myself a content creator because I produce educational material that people can consume and learn from as opposed to influencing trends and brands. I am usually thrilled when I get feedback of mothers saying that there are areas where they were ignorant in regards to parenting or their child's health but now they handle the situation so much better.

CA: What do you enjoy most about being in the limelight?

Dr. RK: It has made it easier for me to reach out to people for collaborations and partnerships. I am now able to network easily because people either know me or have read about me and they know what I can bring to the table.

CA: If there was one thing you would change about social media, what would it be?

Dr. RK: The cyber bulling. I wish people were more empathetic to realize that people are human and what you say has the power to make or break a person. If you having nothing positive to say, silence is also an option.

CA: What impact did the COVID pandemic and subsequent lockdown have on your career?

Dr. RK: COVID gave me time to grow, write and concentrate on my work when people were mostly at home and on their devices. This enabled me to reach out to a larger audience. It was a blessing in disguise.

CA: Brands in Africa and all across the world are now opting to use influencers and celebrities vis-à-vis models for their advertising campaigns.

Why do you think this is so?

Dr. RK: Right now, it is all about bringing exposure and traction to your business and brand. It has proven to help with brand visibility.

More sales. More profit. More influence. Another positive thing is that it has enabled any person regardless of race, size or background to be in the limelight. The girl next door can now be featured on a billboard or on TV. This has greatly eroded the narrative that certain careers are only for models who look a certain way.

CA: What is the one thing you consistently do to make your followers happy?

Dr. RK: I have a segment where I talk about my personal life so that my followers can be able to know more about me and not just read about the work I do. I let them know what I am up to every single month. I also ask my followers for their feedback so that I can get to improve on my content and work on the loopholes in my craft.

CA: What is the highest moment in your career, so far?

Dr. RK: Graduating from med school, it is a long and grueling process. Any med student can attest to it. They are many times one feels like quitting along the way but nothing can come close to feeling so fulfilled when you finish. Plus, I had a chance to give a speech in campus on my graduation day.

Being featured in Forbes Africa's Top 30 Under 30 was also shocking! I did not expect that someone as ordinary as me would be featured there. I was so happy because the consistency in my work was paying off even when I felt that it was not being recognized. I started my company in 2016 and it has taken quite some time to grow to where it is now. It goes to show the power of discipline, consistency and hard work. All of a sudden, I was getting calls, interviews and my following was growing at a rapid rate.

I consider myself a content creator because I produce educational material that people can consume and learn from as opposed to influencing trends and brands.

#Fun Facts ABOUT DR. RUGURU The one person I stalk most on social media is… Joanna Kinuthia. I find her to be very authentic and real. There is no facade about her.

If I could live in another country, it would be…

The Unites States. I feel in that country, you can be anything. They have put structures in place that allow people to achieve impossibilities.

My ultimate goal is… To explore my potential to the highest level. I believe that we as human beings, we have infinite potential. Anything is possible as long as we believe in ourselves and put our minds to it.

I am currently reading… Who Moved My Cheese

by Spencer Johnson I am listening to… Engage Talk on YouTube.

My go to grooming tip is... Having my hair short and neatly trimmed. I do not get to have a bad hair day. It is less time consuming, manageable, and cost friendly.

To wind down I... Watch movies and catch up with friends.

That thing I really love to do but no one really knows is... Sleep! Being an adult, you never seem to ever have enough of it.

Three hours before this, I was… Having a conversation with mum over a mug of soup.

Random fun fact... I am very easy going, relaxed and an easy person to have conversations with.

My Future Goals is to… Work with global organizations such UN or World Bank and help create children’s policies.

A DAY IN HER LIFE 4:30 am: Time to get up; I am an early riser.

I read my Bible and pray and since I am also a Sunday school teacher, I have learnt to recharge before I empty myself to these children so that I do not run on empty. Then I do a workout of stretches and squats in the house.

8.00am: The workday begins.

If I am not reporting to hospital, I do some reading then create content for my blog and for LinkedIn and have a meeting with partners.

12noon: More work By early afternoon I am either still in hospital attending to patients or at home working on my blog.

2.00pm: For the afternoon...

I will usually check on emails while having lunch, before getting back to my work for the day.

6.00pm: By sundown…

I am usually headed home or already home and winding down with a movie.

10.00pm: Bedtime I usually try to get to bed between 10 and 11pm.

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COUTURE CONVERSATIONS

THE VIRAL TIKTOKER

AZZIAD NASENYA

Follow Azziad on TikTok and Instagram: @azz_iad On Twitter and Facebook: @AzziadNasenya

I

am an actor, content creator, and radio host.

I host What’s Up 254 breakfast show at Sound City Kenya.

CA: What did you want to when you grew up?

AN: When I was a little girl, I wanted to be a star. I am happy that my dream came true.

CA: Do you consider yourself a content creator or a social media influencer?

AN: I joined TikTok in order to be able to create content. The social media influencing bit came later.

However, it does not change my passion or who I am. Also, it is difficult for anyone to only be a social media influencer. There is a person behind the influence. The person gets a following based on

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COUTURE CONVERSATIONS their personality and content. To execute social media influencing jobs, I actually create content.

Social media influencing is just one of the jobs that I do.

CA: What do you enjoy most about being in the limelight?

AN: The love and support of my online family. I am also honoured whenever I hear that I have inspired someone.

CA: If there was one thing you would change about social media, what would it be?

AN: If I could, I would make sure it is a safe space for everyone. I have encountered cyber bullying and I know it can take a toll on someone.

I always say that it doesn’t hurt to be kind.

CA: What impact did the COVID pandemic and subsequent lockdown have on your career?

AN: The COVID pandemic slowed down my acting career momentarily. I had gotten a lead actress role for a TV series, and the production was delayed due. On the other hand, people spent more time on the internet and started watching more content online. My content creation side therefore grew exponentially.

CA: Brands in Africa and all across the world are now opting to use influencers and celebrities vis-à-vis models for their advertising campaigns.

Why do you think this is so?

AN: People follow content creators and celebrities because of their personalities. It is easier to influence an audience that follows that person, rather than using a model who might not really connect with the audience. Also, times have changed. More people are using the internet now than ever before. It therefore makes sense to reach an audience through using content creators who have a huge following.

CA: What is the one thing you consistently do to make your followers happy?

AN: I try to be consistent in creating and posting content. When I have not posted for a while, my online family sends in messages of concern and requests for content. I also hold live sessions as much as I can to connect with them. I truly appreciate the immense support.

CA: What is the highest moment in your career, so far?

AN: I have had a fair share of good moments and I appreciate and value each. From going viral to going on air, each has been significant in its own way, and I thank God for that.

A DAY IN HER LIFE

4.30am: Wake-up, take a shower & prepare for work.

The best part about working on radio is that I do not have to dress up. On many occasions, I am usually dressed in warm pants and hoodies. In the event that I have engagements later on, I pack my outfit for the day. I get to the studio at 5:30am. or slightly earlier. I like being punctual. I prepare a mug of coffee and go over notes that I had prepared the previous day for like half an hour. The show runs until 10:00am. In between the show, I hold live sessions on Tiktok and Instagram from time to time.

10.00am: After my show.

I usually sit down with the Station Manager for a debrief on the show. I also do content preparation for the next day’s morning show. Once done with work, I usually have meetings, or events, or a meetup with my videographer for content creation. My management usually fixes meetings on one day so that I do not spend too much time during the week attending meetings. My make up artist and hair stylist are normally on standby to glam me up. This usually takes 30 minutes to an hour. During shoot days, I will meet up with my videographer on location; create content and go home.

12 noon: Creating content or attending meetings I am probably still out and about, creating content or in transit to meetings.

In the evening, I go to the gym. However, if I have no meetings or events, I go to the gym straight from work so that I can take an afternoon nap.

6.00pm: Ready to shut down for the day.

Once I get home, I take a long shower and get into a dera. Since I love cooking, I will spend some time in the kitchen and fix myself a meal.

11.00pm: Bedtime!

I try to be in bed earlier, but mostly I go to bed between 11:00pm and Midnight.

#Fun Facts ABOUT AZZIAD The last thing I read was… Once, There was a Star, a brilliant book by Meshack Yobby. I also read magazines, newspapers, and online content daily. It is part of my work as a journalist.

My ultimate goal is… To be better today than yesterday.

I am currently reading… The Laws of Human Nature by Robert Greene My go-to grooming tip is… Have a wig on standby. It saves so much time on the hair.

To wind down I… Watch Friends.

Three hours before this I was… Hosting My Sound City Kenya radio breakfast show.

Random Fun fact… Did you know that every year you pass you pass your death anniversary without knowing?

I joined TikTok in order to be able to create content. The social media influencing bit came later.

However, it does not change my passion or who I am.

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COUTURE | LAST WORDS

CREATE WITH PASSION C & From The Heart 3.

Creating a journal has helped me intentionally settle into my flow and connect with my imagination to become the creator of my life. It did not just improve my inspiration. It helped me think clearly, express myself more transparently, and process things more effectively. I love to use different coloured pens, which make me happy and give me a smile when I write or sketch whatever comes to my mind. See your journal, not just as a notepad, but as a mirror of who you are.

Carry it along with you in your day-today activities – you never know when a great idea comes Mindfulness and a new routine have changed to mind. Practice this regularly, and you will be my thinking and living habits and boosted my surprised by how amazingly creative you are. creativity in ways I cannot imagine! The practice of following a new routine can inspire you to see things differently. Learn how to use your creative process as a tool for practicing mindfulness and as a path to contributing to and bringing more It is not necessary to draw, paint, take photos, love to the world. or write to be creative. Some things that can Go out into nature and let the magic inspire you. spark your creativity could include yoga, music, Visit new places around your neighbourhood and dancing, working with children, fashion & design, take short trips regularly. Seeing new things and cooking & baking, nature, being in water and having new experiences help to spark new ideas. camping. Plus, they’re super fun to do – one great Sometimes it can be enough to change the usual reason you should go for it. Do not limit yourself to route use to work or changing your morning / what others think the right creative process. This night-time routine, or brushing your teeth with expression of inspiration can be as special as you your other hand. The more you recreate your life, are. the more your curiosity returns to you.

1.

Create A New Routine

4.

Let me tell you, the lessons I learnt that sparked my inner journey with love, patience, acceptance, and self care, and how you too can get back to your intuition by unblocking your creativity!

By Stephanie Schmidt The moment we see great artists, designers, or musicians, we often think they have some form of Divine inspiration! But do not be mistaken, everyone experiences resistance when it comes to creating. You could be waiting your entire life if you sit and wait until something remarkable to happen to you. But we all know that the best ideas come when you are already doing. They come from being inside the act of the creative process – and experiencing it through the path of self-love.

Here are a few simple ways your can jump-start your creative process:

2.

Be Curious.

Your intuition can lead you to creativity when you do things you have not done since you were a child. Let yourself be inspired by all the abundance, inspiration, and resources that surround you. Then follow your own path to grow and use them in your own magic

“ We Are United in Our Differences: Open Your Mind, Arms, And Heart to New Things and People.

About The Writer: I am Stephanie Schmidt (37), a multi-passionate & potential Creative Mind, Kundalini Tantra Yogi, Photographer, Ice cream lover, Explorer of Life, and a human soul-culture.

Through my own experience, I believe that creativity can heal and transform the human body, mind & soul. To express our creativity and playfulness, we have to learn how to connect with our inner-child again.

Stephanie Schmidt, Moonwalker, Holistic Brand & Business Consultant, Concept Creation & Community Building Events ciao.moonwalker@gmail.com +254707182772

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Flow With a Creative Journal.

Engage in Activities Full of Sparkle.

LET’S GET IT ON! The 21 Day challenge It does not matter whether you are a magician, photographer, painter, dancer, singer, designer, or you simply have a dream; you can start your journey at any point. If you do not have a clear sense of your medium to creative expression yet, try the following challenge: Take advantage of each day in different ways, by doing different things; sketch on Monday, take photos on Tuesday, read something you’d not normally read on Wednesday and on and on, for 21 days. Do not let perfection hold you back – it does not really exist anyway, neither is this a competition.

Remember, always keep your journal by your side, and write something interesting and different whenever you can. Don't overthink it! Start at 100 words per day; just write whatever comes to your mind, and do not judge what you put down.

Again, do this for 21 days and watch your heart, mind and soul open to your budding creative potential. Doesn’t get much simpler than this.

INDIVIDUAL CONSULTATIONS I TRAINING & WORKSHOPS I PERSONAL BRANDING

DO

IT WITH

STYLE OR #B E B OLD

NOT AT ALL .

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