My Home Selling Process

My first visit to your home:

Get to know you and understand your goals

Tour your home, taking notes of special features/upgrades and other amenities

Go through Pre-Listing Checklist (condition & age of roof, mechanicals, etc…)

Brief overview of how I run my business

Brief overview Cascade Hasson Sotheby’s International Realty

Typically, no pricing opinions on this visit

Our second visit: After doing research on your property and comparing to recent comparable sales of nearby homes and current market conditions, I will present a Comparative Market Report (CMA). We will:

Review the market analysis

Review listing paperwork

Discuss pricing strategies & timing

Complete listing paperwork & disclosures

Based on my tour of your home, I’ll begin the process of helping you prepare your home for sale. This is a VERY important step, you only have ONE first impression. I have plenty of contractors/resources to help you.

Interior:

Declutter/ Donate/ OK to start packing items you don’t use

Replace burned out light bulbs

CO2/ Smoke Detectors: Check dates/ Replace if expired

Interior Paint (touch up or repaint), esp. door jams and baseboards

Professionally clean carpets as needed

Professionally clean home

Remove/ Lock-up items of value (medications, jewelry, and collectables)

Exterior:

Yard Clean Up: Trim/ Clean Beds/ Fresh Barkdust

Clean gutters, have windows washed

Deck or Patio? Clean or power wash as advised.

Freshen up Front Door Area/Porch (touch-up paint, seasonal flowers, doormat)

Professional Staging:

I may suggest a staging consultation. If a home is vacant, it will show much better in photographs and in person if staged with furniture and accessories. Sometimes it’s also beneficial to have a stager fine tune the arrangement of your furniture.

Professional photography:

Always provided by me

Includes high resolution photos, aerial drone shots

Virtual Tours or videography are other available options

Online Presence/ Spreading the Word:

RMLS- available to over 8,000 local agents

IPW- Individual Property Website (specific to your home)

CascadeHassonsir.com, kathykollas.com, Realtor.com, Trulia, Zillow and other sites

Social Media blasts on Facebook & Instagram

Email blasts to Cascade Hasson Sotheby’s Agents and other Top producing agents

Marketing Materials to include:

Post for sale sign in yard, if a condo, signage per association rules

Post directional awareness signs around your neighborhood

Full color Eco-flyer attached to the signpost and full color paper flyers

Professional floor plan sketch to showcase floor plan and verify square footage

Showings/Lockbox:

Showings are typically scheduled online. We will discuss showing times and any special arrangements you need You can expect each showing to last 15-30 minutes A lock box will be placed on the front door or rail for realtors to access key via an individual code. I receive alerts of showings as they happen.

Feedback/Communication:

I’ll gather and share showing feedback from agents who have shown your home. Listing Activity Report – Will be provided for tracking market activity, showings and open houses.

Communication tools include phone, text, and email- whichever you prefer.

Open Houses

Open houses may include a Broker Open & weekend open houses for the public We will discuss open houses- the advantages and risks involved.

What happens when once you get an offer?

We’ll review offer or offers and strategize how to respond

Once you’ve accepted an offer, the timelines begin, your home will become pending and you’ll no longer be showing your home to other prospective buyers.

Escrow is opened at the Title Company- they are neutral party handling the documents required to transfer title and closing.

Buyer performs inspections, that day you’ll need to vacate your home for approximately 3-4 hrs. Some issues any may require bids- any repairs or credit for repairs are negotiated

If buyer is financing they will need to have an Appraisal. You’ll want your property in show ready condition the day of. I will meet the appraiser to provide additional details and comparable sales to support the sales price. Once appraisal comes back (typically 3-5 days) and if acceptable it’s onward towards closing.

You’ll want to contact your utilities and give them the day of closing to take your name off the account

You’ll sign documents at the Title company within a week of closing. Closing is the day the deed is recorded, and title is transferred to new owner. Depending on negotiations you would be moved out of the house by then. You may have negotiated a rent back, if so, then that day will be when you need to be out.

You should leave your home cleaned and yard tidy for the buyers. You did it! Time to Celebrate!!