Media Kit 2018–19

M u stang Media Group

Media Kit 2018 2019

4x

7x

6x Winner

Winner

Advertising Representative of the Year

Winner

designer of the year

24,000

College Media Organization of the year

follower s on social media

of publishing

1,000+

6,000 paper s printed every week

attending each of our campus fairs

3 rd

201 8

year s

page vi ews on our website each year

Students

fi nal i st

102

1,000,000

ACP Newspaper Pacemaker

4x Winner CMBAM Advertising Manager of the Year

be st college media program in 2018

Who We Are Mustang Media Group (MMG) is the fully-integrated, student-run media organization at Cal Poly. When formed in 2013, it became the first program of its kind in the California State University system, bringing Mustang News, MNTV and KCPR-FM under one umbrella and providing students with the type of environment that has become standard in today’s media industry. Last year, Central Coast PRspectives (CCPR) officially became part of MMG and provides public relations and marketing services for the organization.

Here is a quick look at all of the divisions of MMG:

Mu stang News

M M G B u si n e ss

KCPR - FM

CCPR

Mustang News is the editorial arm of the organization, providing Cal Poly and community members with a weekly tabloid newspaper, 24/7 online coverage on MustangNews.net and regular news programming on KCPR-FM. Austin Linthicum is the 2018– 2019 Editor-in-Chief of Mustang News and coordinates coverage on the various media platforms.

MNTV produces regular newscasts available on the local community network on cable television and online, as well as livestreaming for larger on-campus events.

MMG Business provides print, online, newsstand and digital advertising for the entire organization. We work directly with local businesses to produce effective advertisements that meet clients’ needs. Our award-winning designers also create special editions such as Coupon Book, Poly Picks, Go SLO and SLO Days.

Bianka Pantoja, BJ Drye and Kylie Goldfarb are the 2018–2019 Advertising Managers.

The student run radio station will be celebrating its 50th birthday in 2018 and continues to be one of the top-rated college stations nationally. Weird Al Yankovich started his career behind the microphone in the studios in Building 26, as did a number of national television correspondents such as David Kerley (ABC) and Michelle Franzen (NBC). Ally Millard is the 2018–2019 General Manager for KCPR-FM.

Central Coast PRspectives, founded in 2008 as a student-run public relations organization, becomes the newest facet of MMG. Led by Claire Blachowski in 201819, CCPR takes over all of the marketing and event planning for the organization. That includes the very popular SLO Fest in October and the SloLife Fair, formerly Housing Fair, in the winter.

M E D I A K I T 1 8 – 1 9 3

Standard Sizing Free graphic design is included in every advertisement (regular/special editions, online and native).

Column Sizes

Color Rates

1 column 2 columns 3 columns 4 columns

Full Page Half Page Quarter Page or Less

full page 4 columns x 12 in. $725

Front page small 2 columns x 1.5 in. $450

Front page large 4 columns x 3 in. $650

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2.50" 5.17" 7.44" 10.5"

$100 $75 $50

Contract Rates Quarterly Rates

Five ads or more: 10% discount

Annual Rates

Eight ads or more: 20% discount

Eight ads or more each quarter: 25% discount Total of 24 ads in regular edition must be contracted to meet this requirement. Special sections are not included.

1/4 page horizontal

1/8 pag e horizontal

1/2 page vert ical

2 columns x 5.92 in. $200

2 columns x 2.88 in. $125

2 column x 12 in. $375

1/2 page horizontal

1 column x 12 in. $200

1/4 page vertical

1 column x 5.92 in. $125

1/8 page vertical

4 columns x 5.92 in. $375

M E D I A K I T 1 8 – 1 9 5

d eals of the week

Deal sect i on 4.63 x 3.22 in.

$750 for 10 weeks or $100 each Feature your business in the Deals of the Week section in the regular edition.

This section allows readers to view local bargains in a centralized location within the paper.

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Special Edition s Healthy Living, Open House SLO Days, Poly Picks Full Page $600 Half Page $350

SLO Life Fair (incl. booths) full page 7.75 x 10.25 in.

Full Bleed: 8.25 x 10.75 in.

Full Page $650 Half Page $400

GoSLO (mail-home) Full Page $750 Half Page $400

Half page 7.75 x 5 in.

M E D I A K I T 1 8 – 1 9 7

Calendar & Vi sitor's Guide Mustang Media Group has two new products developed in the past two years to reach parents and unique visitors to the campus.

The academic-year calendar, published in partnership with Campus Health and Wellbeing, provides parents with all of the important academic dates and also is used by many staff and faculty on campus.

This year, MMG will publish its first Cal Poly Visitor’s Guide in conjunction with Admissions. This publication will be handed out to families attending campus tours and also available to visitors to Cal Poly for workshops and conferences held throughout the year.

A limited number will also be made available to local hotels. This is the only official Guide sanctioned by the university. This will be published for each calendar year, completely student produced and be a visible example of Cal Poly’s “Learn by Doing” philosophy.

picture 11 x 8.5 in.

full page 8.5 x 11 in. $2,000

1/8 page 4.125 x 2.69 in. $400

1/4 page 4.125 x 5.387 in. $700

1/2 page 8.5 x 5.387 in. $1250

banner 9.75 x 2 in.

Vi sitor's guide

Calendar

+ "Clickable Paper" for just $100 (plus any video or ad creation charges)

$2000 for each month (picture and banner)

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online adverti sing MustangNews.net is a two-time winner of the Associated College Online Pacemaker award and attracted more than 1 million viewers within the 2018–2018.

MustangNews.net is the hub of Mustang Media with breaking news, daily newscasts, videos and more. This makes for an ideal place to promote your business.

Bundled print & digital discounts are available, check with your advertising consultant for more information.

L e a d e r b oa r d 728 x 90 px $600 per month

Side Tile 300 x 276 px $400 per month

Social & Native What is native advertising?

Mustang Media Group can provide your business with branded content: native advertisements that match the form and feel of our editorial content. That means that our team works with your business to craft editorial-like articles, quizzes, video or listicals specifically about your business. We create stories that people want to read, and your business reaps the benefits.

On l i n e Article $450 for one branded content article, posted in the “Sponsored” section on MustangNews.net. This price also includes one social media post including the link to the article.

Video Services video is embedded within the branded content article.

Charges based on complexity of the project. Standard pricing listed below. $150 15-second video

Social Media Shoutouts $250 for 3 (must purchase at least 3) + $75 for additional posts Facebook sponsored posts on Mustang News page

$250 30-second video $400 60-second video

Print native adverti sement (both special and regular edition) Client must purchase the ad space in addition to the branded content article.

Only MMG designers may design layout for the branded content article published in print.

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Twitter sponsored tweets on Mustang News page Instagram sponsored stories (last 24 hours) 1080 × 1920 px All posts must have direct call to action or offers within the advertisement.

Newsstand adverti sing Feature your business in the high-traffic newsstands throughout campus.

$250 per rack, per quarter Newsstand 17 x 11 in.

Rate includes full color, printing and design costs.

If submitting own artwork, keep content within 1.5 in margin.

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KCPR-fm KCPR 91.3 FM is Cal Poly’s radio station broadcasting over the air and online at kcpr.org.

After a restructuring, KCPR is now under the guidance of Mustang Media Group and the Cal Poly Journalism Department. After coming off of a record-setting pledge drive over $17,000, KCPR is has re-launched its new brand to Cal Poly’s campus of 20,000 students.

KCPR has also expanded beyond its radio platform by constantly putting out original content related to the arts on its website as well as KCPR’s very own quarterly magazine — Burnt.

Reach KCPR’s on-air signal covers San Luis Obispo County spanning from north of Paso Robles to Arroyo Grande.

KCPR’s online stream garners listenership from San Francisco to Los Angeles and the world.

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Underwriting Underwriting is an authentic way to connect your product or service with an audience that has financially invested into its radio station. While the FCC regulates the language used in underwriting spots, it is an effective way to reach millennials who generally resist traditional advertising.

$100 underwrite an hour of a weekly show per month The package includes: 40 on-air spots per month (2 spots per hour) Production of a 15-second spot Mention on the supporter section of kcpr.org

Ad / Art Guidelines + GENERAL POLICIES Agency Commi ssion

Deadlines Regular Edition

Ad space: Wednesday at 5:00pm

Artwork: Thursday at 5:00pm

Special Edition

Ad space refer to the calendar on pages 14–15 for specific dates; space varies by edition

Artwork one week prior to print date

Art Guidelines

Artwork must be sent at 300 dpi.

No artwork from the web.

Color ads must be in CMYK format.

Black text must be solid black, not rich black.

We accept JPEG, PSD, AI, TIFF and PDF files.

If artwork is created in Adobe Illustrator, fonts must be converted to outlines.

Camera-ready artwork must be submitted by noon on the day of deadline.

Discounts

Political ads must be prepaid without any discount options.

We offer a 5 percent discount for prepaid display advertising.

Credit All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. Mustang News reserves the right to withdraw or restrict credit.

All rates listed are non-commissionable (net) rates.

Billing After credit has been approved, the monthly billing cycle will close on the last working day of the month. Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5 percent per month (18 percent annually).

If payment is not received within 60 days, credit is withdrawn.

Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang News accepts cash, check and all major credit cards. Make checks payable to Mustang News.

Mustang News reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the educational mission of the university community served.

Mustang News reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agrees to hold Mustang News faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, Mustang News’ liability is limited to the amount paid for the aid.

M E D I A K I T 1 8 – 1 9 1 3

Publication Dates SLO Days

Coupon Book & SLO Fest

SLO LIFE

07.0 8.19

10.0 4.18 / 01.2 2.19

0 3.12.19

This edition is handed out to each family during the six weeks of SLO Days registration.

The magazine is geared towards parents and new students.

The coupon book is hand-crafted for students and coupled with SLO Fest, one of the only events on campus that promotes local businesses directly to students.

Go SLo

Homecoming

0 8.16.19

11.0 6.18

A new edition combining our Menu and Housing Guides, this is the ultimate edition for reaching students regarding your eatery, bar, grocery store, or housing opportunity.

The edition is coupled with our Housing/ Dining Fair, the second of two on-campus promotional events.

This is the second of our Summer editions, and is mailed home directly to all students who are living on campus the following year. It is mainly geared towards new students and parents.

This edition is distributed on campus the week of the Homecoming game and during Homecoming weekend. It’s seen by thousands of Cal Poly alumni and supporters.

WOW

11.13.18

0 9.15.18

Our Healthy Living Edition covers a variety of topics regarding healthy lifestyles such as eating right, taking care of yourself physically and mentally, proper care of the environment and responsible behavior.

The annual Week of Welcome paper is the biggest and one of the most popular papers of the year.

Back to School 0 9.2 0.18 / 01.07.19 / 0 4.01.19 Capture the attention of the entire student body, faculty and staff the first week back on campus. BTS publishes three times a year.

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Healthy Living

Graduation Edition 12.11.18 / 06.11.19 Printed twice a year, the graduation edition shows community support for the graduating class.

Open Hou se 0 4.11.19 Introduce your business to the newly admitted students and start building that valued name recognition from the beginning. More than $2 million is spent that weekend in San Luis Obispo. This is a great opportunity to market to both incoming students and their parents.

Poly Picks 05.14.19 Students vote for their favorite local businesses during winter quarter. The results are published in the annual Poly Picks edition, the most popular paper of the year.

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M E D I A K I T 1 8 – 1 9 1 5

C a l P o ly, B l d g . 2 6, R o o m 2 2 3 1 G r a n d Av e , S a n L u i s O b i s po, CA, 93407

Cover photo of Cal Poly Pier

by Shea Irwin 16 

 

M U S TA N G M E D I A G R O U P

Advertising Inquiries: advertising@mustangnews.net Billing + Invoicing: business@mustangnews.net mustangnews.net mustangnews.net/mmg

P: 801-756-1143 F: 805-756-6784