Media Kit 2016-17

Media Kit

MUSTANG MEDIA GROUP 2016–2017

WHO WE ARE Inspired, driven, diligent individuals looking to meet your needs Mustang News has been Cal Poly’s news, sports and entertainment resource serving students, faculty, staff, alumni and the San Luis Obispo community for the past 100 years. Our team is comprised of award-winning advertising consultants, marketing staff, and designers.

With a circulation of 6,000 papers, Mustang News has a unique student audience that spends more than $200 million annually within the community.

Mustang News is the only newspaper that is published and printed in San Luis Obispo County.

AWARDS College Media Business and Advertising Managers 4-time Winner of Newspaper of the Year 3-time Winner of Ad Manager of the Year 6-time Winner of Advertising Account Executive of the Year 6-time Winner of Designer of the Year Winner of Marketing Manager of the Year Winner of Best Color Display Ad

2

CREATIVE SERVICES Marketing Mustang Media Group’s marketing team provides a variety of avenues for businesses looking to reach Cal Poly students.

Social Media MMG can show customers how to grow their business through social media.

Design Our award-winning designers can create ads that provide results for the client.

Thanks for voting us

Best Breakfast!

Join us for 2-for-1 Huevos Rancheros every wednesday

up Mus tang Med ia Gro pres ents

964 Higuera St. San Luis Obispo, CA 93410 Open daily: 6 am– 3 pm (805) 542-0227

l fif th an nu al fe sti va&

d raf fles , pri zes , foo r mu sic fro m all of you sse s fav ori te loc al bus ine

o ct o b er 6 th

11 am –2 pm mot t la wn

cpm www.fac ebo ok.c om/

usta ngn ews

2 016

ng M u st a

G ro u p M e d ia pr es en ts

3

STANDARD ADVERTISING RATES (Rate x Total Column Inches) + Color Rate = Total Cost

Open Rate

Price per column inch

$10.00 Local Rate

Contract Rates

Minimum number of inches placed during contract period of 10 weeks.

$9.50 PCI $9.00 PCI $8.50 PCI $8.00 PCI $7.50 PCI $7.00 PCI

100–250" 151–250" 251–500" 501–750" 751–1000" 1000" PLUS

$100.00 $200.00

0–31.5" 32"+

(Local Businesses Only)

Color Rates

Pre-Printed Inserts

4

Showcase your business with a free-standing insert.

$450.00

6,000 Inserts

Min. 4" x 6" Max. 11" x 10.5"

STANDARD SIZING

Column Structure

The structure of the Mustang News paper is adaptable.

The staff designers can create ads to accommodate more sizes upon request.*

1 column 2 columns 3 columns 4 columns 5 columns 6 columns

1.69" 3.55" 5.42" 7.28" 9.14" 11"

* ALTERNATIVE AD PLACEMENTS & SIZES

Make a statement by getting creative, and stand out from the crowd with a unique ad size.

See your advertising consultant for more information and additional sizes.

Full Page 6 col. x 21 in.

Comics & Games Sponsorship

2 col. x 2 in.

Tuesday, May 31, 2016

Mustang News | 5

Front Page 6 col. x 1.5 in.

Front Page 6 col. x 3 in.

Junior Page 5 col. x 17 in.

Eighth Page 3 col. x 5 in.

Banner 6 col. x 5 in.

Quarter Page 3 col. x 10.5 in.

Half Page 6 col. x 10.5 in.

5

ONLINE ADVERTISING MustangNews.net is a two-time winner of the Associated College Press Online Pacemaker award and attracted more than 1.2 million viewers within the 2015-2016 school year.

MustangNews.net is the hub of Mustang Media with breaking news, daily newscasts, videos and more, making it an ideal place to promote your business.

6

Leaderboard

Side Tile

Button

728 x 90 px $600 per month

300 x 276 px $400 per month

125 x 125 px $150 per month

GREEN & GOLD

Digital Services

Social Media Management Social media management not your forte? Let our team of marketing students and writers develop an effective plan for your organization. Do you have a Facebook page, Twitter account, or Instagram? If not, or if you need help maximizing them to their full potential, we can provide those services.

BASIC PACKAGE $200/month minimum 3 month contract

GREEN PACKAGE $300/month minimum 3 month contract

GOLD PACKAGE $500/month no minimum contract

8 social media posts monthly, 15 social media posts monthly, Daily social media posts. Also which can include photos. includes new social media page which can include photos. creation if needed.

Video Services Need video for your website? Let us help.

Charges based on complexity of the project. Standard pricing listed below. $100 15-second video

$200 30-second video

$350 60-second video

Design Services Our award-winning designers are available to create custom fliers, brochures or effective advertisements for your organization.

No charge for consultation or for ad that is used in newspaper.

Any additional work will be based on time needed to complete project and complexity of project.

7

NATIVE ADVERTISING

8

Branded Content $350 per article

Sponsored Content $250 per article

Social Media Marketing

Mustang News can help your business by creating timely and relevant articles, allowing readers to give your business the attention it needs. Your content appears highlighted in the news feed.

Mustang News content sponsored by an advertiser, but has no direct affiliation with the article. Your business name will appear next to popular content.

Feature your business in a sponsored post on the Mustang News Facebook or Twitter page.

Three Facebook, Twitter, Instagram, or Snapchat listings for $150.

KCPR Serving San Luis Obispo since 1968 KCPR is Cal Poly’s Radio station broadcasting over the air at 91.3FM and online at kcpr.org. After a restructuring, KCPR is now under the guidance of Mustang Media Group and the Cal Poly Journalism Department. After coming off of a record setting pledge drive over $17,000, KCPR is planning to relaunch its new brand to Cal Poly’s campus of 20,000 students in Febraury and is looking for launch partners.

Underwriting Underwriting is an authentic way to connect your product or service with an audience that has financially invested into their radio station. While the FCC regulates the language used in underwriting spots it is an effective to way to reach millennials who generally resist traditional advertising.

Underwrite an hour of a weekly show for only $100 a month.

The package includes: 40 on air spots per month (2 spots per hour) Production of a 15 second spot Mention on the supporter section of KCPR.org

Reach KCPR’s on-air signal covers San Luis Obispo county spanning from north of Paso Robles to Arroyo Grande.

KCPR’s online stream garners listenership from San Francisco to Los Angeles and the world.

Awards Mustang News Poly Picks 2014–2015: Best SLO Radio 4th Place Best College Radio Stations 2015 2015 College Music Journal Nominee for Biggest Improvement in College Radio

9

NEWSSTAND ADVERTISING Advertise your business on the high-traffic newsstands throughout campus.

$250 per rack, per quarter 17" x 11" Rate includes full color, printing, and design costs.

10

MUSTANG MEDIA GROUP IN ACTION

AD/ART GUIDELINES Deadlines Monday Edition Ad Space Thursday at 5 p.m.

Artwork Friday at noon Thursday Edition Ad Space Tuesday at 3 p.m.

Artwork Wednesday at noon Special Editions Ad Space Refer to the calendar on pages 14–15 for specific dates; space varies by edition Artwork One week prior to print date

Artwork Guidelines Artwork must be sent at 300 dpi.

No artwork from the web.

Color ads must be in CMYK format.

Black text must be solid black, not rich black.

We accept JPEG, PSD, AI, TIFF and PDF file formats.

If artwork is created in Illustrator, fonts must be converted to outlines.

Camera-ready artwork must be submitted by noon on the day of deadline.

Discounts Political ads must be prepaid without any discount option.

We offer a 5 percent discount for prepaid display advertising.

Mustang News is printed on a web offset press located on campus in the Cal Poly Graphic Arts building. Dark backgrounds and small fonts are not recommended.

12

GENERAL POLICIES Agency Commission All rates listed are non-commissionable (net) rates.

Credit All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. Mustang News has the right to withdraw or restrict credit.

Billing After credit has been approved, the monthly billing cycle will close on the last working day of the month. Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5 percent per month (18 percent annually).

If payment is not received within 60 days, credit is withdrawn.

Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang News accepts cash, check and all major credit cards. Make checks payable to Mustang News.

Mustang News reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the educational mission of the university community served.

Mustang News reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agrees to hold Mustang News faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad.

Should an ad not be published as ordered, Mustang News’ liability is limited to the amount paid for the ad.

13

PUBLICATION DATES WOW

9.16.16 The annual Week of Welcome paper is the biggest and one of the most popular papers of the year.

Back to School

9.22.16 / 1.9.17 / 4.3.16 Capture the attention of the entire student body, faculty and staff the first week back on campus.

Publishes three times a year.

Coupon Book and SLO Fest

10.6.16 The coupon book is hand-crafted for students and coupled with SLO Fest, one of the only on-campus events that promotes local businesses directly to students.

Career Fair

10.10.16 / 1.23.17 / 4.17.17 If your business is attending the career fair, be sure to publicize your organization ahead of time in the career fair edition.

Mustang News produces a number of interesting special publications throughout the year.

Menu Guide

1.26.17 Published annually and distributed throughout the year, the Mustang News Menu Guide is the go-to source for promoting your eatery or bar.

Housing Fair

3.9.17 Promote your business as students prepare to live off-campus. The annual housing fair edition is coupled with Housing Fair, the second of two on-campus promotional events.

Open House

4.6.17 Introduce your organization or business to the newly admitted students and start building that valued name recognition from the beginning. More than $2 million is spent that weekend in San Luis Obispo and this provides a great opportunity to market to both incoming students and their parents.

Poly Picks

Homecoming

10.20.16 This edition is handed out during homecoming weekend and seen by thousands of Cal Poly supporters.

5.18.17 Students vote for their favorite local businesses during winter quarter. The results are published in the annual Poly Picks edition, the most popular paper of the year.

Healthy Living

SLO Days

11.10.16 Our Healthy Living edition covers a variety of topics regarding healthy lifestyles. Eating right, taking care of yourself physically and mentally, proper care of the environment, responsible behavior and other topics will all be covered in this and future sections.

Graduation Edition

12.12.16 / 6.12.17 Printed twice a year, the graduation edition shows community support for the graduating class.

14

SPECIAL EDITIONS

7.3.17 This edition is handed out to each family during the six weeks of SOAR registration. The magazine is geared towards parents and new students.

Go SLO

8.18.17 Mustang News teams up with University Housing to publish this one-of-a-kind edition sent to the home address of each incoming Cal Poly student.

2 0 1 6 –2 0 17 SEPTEMBER

OCTOBER

S M T W Th F

S

NOVEMBER

S M T W Th F

S

S M T W Th F

1

2

3

8

9

10

2

3

11 12 13 14 15 16 17

9

10 11 12 13 14 15

13 14 15 16 17 18 19

18 19 20 21 22 23 24

16 17 18 19 20 21 22

20 21 22 23 24 25 26

25 26 27 28 29 30

23 24 25 26 27 28 29

27 28 29 30

4

5

6

7

1

S

4

5

6

7

6

8

7

5

1

2

3

8

9

10 11 12

4

30 31

DECEMBER

JANUARY

S M T W Th F 4

5

6

7

FEBRUARY

S

S M T W Th F

S 7

S M T W Th F

1

2

3

1

2

3

8

9

10

8

9

10 11 12 13 14

4

5

6

5

6

7

S 4

1

2

3

8

9

10 11

11 12 13 14 15 16 17

15 16 17 18 19 20 21

12 13 14 15 16 17 18

18 19 20 21 22 23 24

22 23 24 25 26 27 28

19 20 21 22 23 24 25

25 26 27 28 29 30 31

29 30 31

26 27 28

MARCH

APRIL

S M T W Th F

S

MAY

S M T W Th F

S

S M T W Th F

1

2

3

8

9

10 11

2

3

12 13 14 15 16 17 18

9

10 11 12 13 14 15

14 15 16 17 18 19 20

19 20 21 22 23 24 25

16 17 18 19 20 21 22

21 22 23 24 25 26 27

26 27 28 29 30 31

23 24 25 26 27 28 29

28 29 30 31

5

6

7

1

S

4 4

5

6

7

7

8

1

2

8

9

3

4

5

6 10 11 12 13

30

JULY

JUNE S M T W Th F

S

AUGUST

S M T W Th F

S

S M T W Th F

1

S

1

2

3

8

9

10

2

3

11 12 13 14 15 16 17

9

10 11 12 13 14 15

13 14 15 16 17 18 19

18 19 20 21 22 23 24

16 17 18 19 20 21 22

20 21 22 23 24 25 26

25 26 27 28 29 30

23 24 25 26 27 28 29

27 28 29 30 31

4

5

6

7

4

5

6

7

8

6

7

5

1

2

3

8

9

10 11 12

4

30 31 Special Edition

Regular Edition

15

Cal Poly, Bldg. 26, Room 223 1 Grand Ave., San Luis Obispo, CA 93407 P: 805.756.1143 F: 805.756.6784 Advertising Inquiries advertising@mustangnews.net Billing + Invoicing business@mustangnews.net www.mustangnewsbusiness.net