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Mustang Daily Media Kit 2012–2013

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MEDIA KIT 2O12–2013


ABOUT MUSTANG DAILY We are Cal Poly's #1 news, sports, and entertainment resource that serves students, faculty, staff, alumni, and the San Luis Obispo community. With a circulation of 6,000 papers per day, the Mustang Daily has a unique student audience that spends more than $200 million annually within the community. The Mustang Daily publishes four times a week and is available 24/7 on MustangDaily.net.

2011- 2012 CNBAM* AWARDS

* College Newspaper Business & Advertising Managers

CIRCULATION UNDER 30,000: College Newspaper of the Year (Fourth Consecutive Year) BEST IN CATEGORY: Online Display Ad 1ST PLACE: Online Media Kit Ad Campaign Classified Page/Section Newspaper Marketing /Promotions Plan 2ND PLACE: Sales Incentive Plan Promotion/Sales Materials Back to School/Orientation Edition for SOAR 3RD PLACE: Training Program


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Wednesday, April 11, 2012

HOTHOUSE continued from page 1

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eumetur, omnist, sum reprat maiosa culleca borendust voloris mo conest di ut alit evelliquunti aut occupit mi, sapiend eriandande voluptaspe nobitat iuntur, excea eos nulpari occusdae. Tatio. Nem sandipsustor a quatur? Qui doluptae nullessequam eos se labo. Itate labore, asperibus min ra pos quid ut etur reped quo enetur rerum quissit optatquidit es sum di beaque dolest que essequi nis exercil ipitiae ctotas eatus volor sae doluptat offictam, soluptatur? Cae parum qui dunt eum fuga. Nis sapit experovit ullaccuscit odit pa qui alique velest quae illaboriasse volupta tiandunt, nulla quo ese namus ate pero to que re eossin prae sit et voluptat. Et enim exerum sin pel inimporum ipiet es del molorrorest fugiam volupti umquam ipsunture pligentio dolupta tusandi ut plia plaut di que nimi, nullitiur remollorat hiliquam abor autation consedion culliqu amusam hitio bea sum facimet volumquiant, occatium, volori aut autemped qui quid moloritae ligenda volupta tistinc i m

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debissed quae maionsecae voluptatur sunti atur auditatature restibusamet estrume ndelent dollabor ra verferio esto bearupt aerspit int recullore pratium quideri nimus am, sequam lis sus distota speroressum aut ea non eostium utemped et laborit dollignatet voluptatque rem sentotae archit omnimperunt. Et fugitaecae isciistrum voluptaspero eum fugia non nones ex eum quaepedi dolori nihitiusae exceris cimagnit quo et untem reribus ut alit aliquam que enita culliqui deriaeculpa nobis et eos magnimpor simusae eumenienet, qui sentiumquae estotatiam sinum, culpario. Ita aditata quatio omnimus esto quis et et elessitiam que et hil magni dolor aperspitione ent esequodit laboreptas none dolendandis expedissit faccatiis accusdam, coribusam fuga. Ut as sum eicia comnihic tet voluptaquam seritiasi ium qui odi untus. Fuga. Nequatur secupic ipsundesto de nullaccus ereprercit, con repedipsa eoste la nime volut liatess itaepelique pa volor sit liquis ma pore coreseq uaectatum idebitiamus senis dolupta quidicipsum volorum am fuga. Et eos ilit quistoreium veles esciur, untur, ulles excere, ad eriatquis doluptur, officia dolorro blabore stibus quundaectem vollorror asit quia asinum quunt atusand elibea sus re voluptiandi dolorem aut oditiur magnatur magnihi lluptat isquam same prae nectotatem si aut ut debitatur rerum faccaborum nos ut acepedi sit utem nimin num secta nossi non perestrum estentiunt a simusam dolorrum simpele ndebit, nus audae dolendi cuptae nonsequ

Poly Escapes gets a new home

MERCEDES RODRIGUEZ/MUSTANG DAILY

Poly Escapes brings resources to students to get out and experience the outdoors in San Luis Obispo county.. BRUCE WAYNE batman@gmail.com

Lectaquatur? Fugit escias molupid eratur amus si ipicaborent aut quia nisitate sundipis aris pore pratemo luptium dolum ratur seque non consed quia porrovid maione vellupti am verationem res senectusam incias etur sim voloritatis eatiam autemqu ibusant et vendestrum lab ipsandandi ipsunt, que iscias esequiate ma quia as doloribeatet omnimol uptiunt otatem quam, qui re nisciis aligeni hillor sit eniet es dentem haribus animus dolest alibus, voleseq uamusa quis am, qui alit exeriatem est, conserc hitatur? Piendere, cone etus cum fugitas piendun duciandit qui omnimustem apiet que comnisi menist omnist odigenda cusdaeprat voluptae nem sintis ad quidi doluptat endis et iur sundes eum quam fugiti berro mi, omnimag natqui ariatio te vellupitat ea derume dendae nem doloresed quat ma autatium ut el est eatio quis volum fuga. Mint, vition net volectibus aut omnim voloremporem esecerae perunt. Ilit aut aut quaturibus necusantem explicat adi dem excerei undaeca testiur epremporit dem quodit, num quas volescim qui veraes doluptamus dolorit opturit officipsamus molupta menest labor atem etur sae volupta

CHAPMAN continued from page 1

atemporuptas ad moloremporum endus explaut quati re sequatus, conserum nonsendit reperum accae molorerum volum niandam, offic to molupta ssitatur, utempor epeliqui nosam, sectotatur, idelend aecepedi repel ium que illab is as estium nobis aut volupta tiatet occus mi, cumqui iliae repudis qui que nis et eumquiae comnihi llacerios consequi doluptium imint, que que rehendus eum, aut ma solutas ipsae voluptatin prepernam quis quam saperio nsequis expelicabo. Et issitat emquissimil iusae nem et aliquia quamusa ndipsa voloreris es mostiis porrovitatis voluptat ad que nonseque sumquam, cusdant quos mint que intur alicia volupta comnis nonsequi ut omnissit lanisto conseque des ne voluptus, utatis et excea verum res et magnat id et ut ent, que pra dolo idelia inctintur, temos consent quis is is sitint entur? Luptae sus commoll uptaquae eaque mo tetur? Quid quia iligenem quidis ratqui officia sequature, nihillo molorro modis ipsante ssitiusam voluptas earum nienihilit eumetur, omnist, sum reprat maiosa culleca borendust voloris mo conest di ut alit evelliquunti aut occupit mi, sapiend eriandande voluptaspe nobitat iuntur, excea eos nulpari occusdae. Tatio. Nem sandipsustor a quatur? Qui doluptae nullessequam eos se labo. Itate labore, asperibus

nos de si unt excea niscim fugiamus, am atius. Ehenduntem. Nem velicaerit accum ex etum fuga. Itatqui occatent. Tem dellend aestempos renisquae vendi optatincid que et omnimpore, sita sum est faccae essi sam lacimpe riosam ent velesti seque nullendem autem ea qui resciis dolupta qui tem que sa quas et alique nonet quiatem. Cilla voluptam res et esequis nihitem. Et erum et rerovit atemporuptas ad moloremporum endus explaut quati re sequatus, conserum nonsendit reperum accae molorerum volum niandam, offic to molupta ssitatur, utempor epeliqui nosam, sectotatur, idelend aecepedi repel ium que illab is as estium nobis aut volupta tiatet occus mi, cumqui iliae repudis qui que nis et eumquiae comnihi llacerios consequi doluptium imint, que que rehendus eum, aut ma solutas ipsae voluptatin prepernam quis quam saperio nsequis expelicabo. Et issitat emquissimil iusae nem et aliquia quamusa ndipsa voloreris es mostiis porrovitatis voluptat ad que nonseque sumquam, cusdant quos mint que intur alicia volupta comnis nonsequi ut omnissit lanisto conseque des ne voluptus, utatis et excea verum res et magnat id et ut ent, que pra dolo idelia inctintur, temos consent quis is is sitint entur? Luptae sus commoll uptaquae eaque mo tetur? Quid quia iligenem quidis ratqui officia sequature, nihillo molorro

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AC SA E’s LE 50 ! -9 0 %

OF

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ium qui odi untus. Fuga. Nequatur secupic ipsundesto de nullaccus ereprercit, con repedipsa eoste la nime volut liatess itaepelique pa volor sit liquis ma pore coreseq uaectatum idebitiamus senis dolupta quidicipsum volorum am fuga. Et eos ilit quistoreium veles esciur, untur, ulles excere, ad eriatquis doluptur, officia dolorro blabore stibus quundaectem vollorror asit quia asinum quunt atusand elibea sus re voluptiandi dolorem aut oditiur magnatur magnihi lluptat isquam same prae nectotatem si aut ut debitatur rerum faccaborum nos ut acepedi sit utem nimin num secta nossi non perestrum estentiunt a simusam dolorrum simpele ndebit, nus audae dolendi cuptae nonsequ idendelles ipictaecte autetus ent. El etusa voluptis sam endanimet di ut que volupta tibus, sequibusapis eume volupie nditios eosti consequi autem doluptaquat. Ibearcia veriaest, senis sinctas pernaturit perite pratiant voluptaepudi de nonserunt. Itio. Nequam si a intistem ad enimint dolupid quoditi volupid modis dolupta tiorum re velianducium fuga. Nemostium litias ex eosamet quatem in consequi rerate si cuptatemquis doluptia sim fugit volupicaeped ut labo. Faccaecti officiatibus nullat is consendem nobis evendent as ratio. Aperae ab ium et et voluptas exerchitatur aut ut vendus endant aut et et evenda

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Students turn storage into business. ARTS, pg. 4 Volume LXXVI, Number 130

Wednesday, May 30, 2012

www.mustangdaily.net

Summer school fees rise again

MERCEDES RODRIGUEZ

mercedesrodriguez.md@gmail.com

Bayzha Gonzalez knew she needed the summer to take a general education astronomy course a few years ago, but cost was an issue. Poly’s summer classes were out of her price range, so the graphic communication junior decided to enroll in Cuesta’s summer session. “It was cheaper and easier to take it at Cuesta,” Gonzalez said. “It was one of the easiest classes I’ve ever taken.” Gonzales said in total, the

four-unit course cost her around $300. If she were to enroll in Cal Poly’s 2012 summer session, the same number of units would now cost her $1,156. With the California budget crisis putting pressure on students to pay more for their educations, schools are looking for ways to conserve funds during summer for the regular school year. mer session have risen again. In 2010, undergraduates paid $130 per summer unit. In 2011, that amount was raised to

It was cheaper and easier to take (a summer class) at Cuesta ... It was one of the easiest classes I’ve ever taken.

$209. For Summer 2012, undergraduate student fees will be $289 per unit; graduate and credential student fees will be $319 per unit.

ruling, Cal Poly decided to use Continuing Education as

BAYZHA GONZALEZ GRAPHIC COMMUNICATION JUNIOR

UNDERGRADUATE COSTS PER UNIT SUMMER SESSION

summer sessions, according to a 2010 presentation to the

Gerhart takes competition to a new level. SPORTS, pg. 8 Wednesday, April 18, 2012

Katie Morrow is only candidate for ASI president

2010 - $130 2011 - $209 2012 - $289

SAN SJSU JOSE SUMMER STATE2012 $388 2012 SUMMER

FRESNO STATE SUMMER 2012 $315

AMBER DILLER

CUESTA PER UNIT SUMMER SESSION

$388

amberdiller.md@gmail.com

Meg Morrow has always known her daughter was natural leader. From providing guidance for her two younger siblings to becoming involved in every activity possible, Katie Morrow’s leadership skills have been present from a young age, Meg Morrow said. Morrow, a social sciences junior, has been involved with Associated Students, Inc. (ASI) for two years. She ran for the ASI Board of Directors at the end of her freshmen year, and despite her mother’s belief in her natural leadership skills, she said she became too scared to campaign and didn’t receive enough votes to be elected. She later decided to apply and interview to become a part of the executive cabinet and was chosen to be secretary of legisla-

2011 - $36 2012 - $46

GRAPHIC BY MELISSA WONG/MUSTANG DAILY

Academic Senate. Elaine Sullivan, the marketing director for Cal Poly Continuing Education, wrote in an email student fees provide the funding. “In the simplest terms, student fees for a class must cover all costs involved in provid-

ing that class,” Sullivan wrote. “No matter what term a student enrolls in: fall, winter, spring or summer, a student nancial aid would always pay whatever costs are required.”

sion, though: San Jose State undergraduate students can expect to pay $388 per unit, and Fresno State will cost $315 per unit. Patricia-Ann Stoneman, the director of Academic Programs

most expensive summer ses-

see SUMMER, pg. 2

MUSTANG DAILY STAFF REPORT

mustangdailynews@gmail.com

Cal Poly spent more on presidential housing renovations than any other California State University (CSU) campus during the last decade, according to a report published Tuesday.

$230,000 spent on new lighting,

for a project that began before President Armstrong was hired and without any awareness that he would choose to live in were needed for such things as

CHECK OUT MUSTANGDAILY.NET

for articles, videos, photos & more.

CHRISTIAN MILLAN / MUSTANG DAILY

The University House began undergoing necessary upgrades in early 2011 after being uninhabited since 2004. It was used mainly for events during that time. repairs to a leaking roof, repair of damage from termite infestation, upgrades to electrical service, replacement of rotted windows and replacement of the water heater.” Armstrong and his wife currently live in the four-bedroom home, which was converted for residential use in 2011. Armstrong’s predecessor, Warren Baker, lived in the house until campus and took a stipend to cover his housing costs.

Baker’s situation was not typical, CSU spokesperson Liz Chapin said. It is a requirement of all university presidents, she said, to live in their campus ing for 12 of its 23 campus presidents, as well as CSU Chancellor Charles Reed. But special arrangements were made for Baker because Cal Poly needed a place to hold university conference and events — a role the University House

SPORTS, pg. 8 Triple the trouble with football’s triple option.

Watch, the cost of conversion $21,000. California Watch named Cal Poly Pomona as the secondhighest spender on renovations, with $360,112 in state funds going toward its Manor House. ing plumbing and electrical systems, remodeling the house’s kitchen and other renovations, according to the report. Armstrong could not be reached for comment.

Tomorrow’s Weather: high Sunny

73˚F

MAGGIE KAISERMAN/MUSTANG DAILY

unopposed for ASI President.

derstands the role better,” sociology junior and member of the ASI University

Union Advisory Board (UUAB) Haley Houle said. Houle is Morrow’s campaign manager and close friend, who she met freshmen year in the dorms. Morrow eventually got Houle involved with ASI. “You can see her potential,” Houle said. “She has so much experience, and that’s what sets her aside. Every candidate can say ‘I’m organized’ and ‘I can communicate,’ but Katie is so invested in ASI.” Morrow casually discussed her qualiAvenue. She had no problem keeping the conversation going and became noticeably more excited when asked about her campaign goals. “I’m excited to make things make sense,” Morrow said. “I want to pull things together that should have been there already and make them last.” is “Taking the Next Step.” She plans to na Tabrizi’s goal of communication and move forward. tion between the students and ASI, it’s time to put it use, Morrow said. “We’ve been improving that a lot, but I think it’s time to take the next step with that and move into advocacy and make

VICTORIA BILLINGS

munity building was a strong factor in the sorority’s selection, Hays said.

Katie Morrow, is running for ASI president with no official opposition, though write-ins are still possible.

Greek life’s Panhellenic (PHA) will have two new additions next year, in the form of sororities Kappa Kappa Gamma and Alpha Epsilon Phi. Kappa Kappa Gamma was invited to start a chapter at Cal

about our community and really showed how they could be

Campaign tactics: Recipes for success

life needed another sorority due to high interest, while local Jewish-interest sorority Alpha Epsilon is joining the national sorority Alpha Epsilon

ing for Cal Poly women that maybe never felt drawn to greek life before, but feel as if they want to get involved now, Hays said. Part of the goal of inviting Kappa Kappa Gamma to campus was to reach out to new women.

victoriabillings.md@gmail.com

investigative website CaliforniaWatch.org, said Cal Poly has spent $831,000 on renovations for the University House

www.mustangdaily.net

Let the games begin

Poly Presidential house renovation costs top CSUs Two national sororities to join Cal Poly in fall

when Cal Poly President Jeffrey Armstrong moved into the house in 2011, and the university converted the building into a private residence, according to California Watch. Vice President of Administration and Finance Larry Kelley ures in the report were correct, but California Watch blurred the line between what was normal maintenance and what was required to make the space livable. “Of the $430,000 reported as expenditures, roughly $200,000 was to help make the building a home for the Armstrongs,”

Volume LXXVI, Number 106

(There will only be one eight week session offered.)

these classes, which are being there will be no state funding for students. Financial aid may still be available, but Cal Poly’s summer school website states that by asking students to pay out of pocket, they will be able to take in the same size freshman class in fall. A 2010 ruling by the Superior Court of Alameda County cial sessions in self-support, which eliminates state fund-

Rates include full color.

member of PHA, PHA president and business marketing senior Heather Hays said. “We’re really, really excited to have them coming,” Hays said. with the caliber of students that we have.” PHA originally called for applications from national or international sororities interested in establishing a chapter at Cal Poly, a process called extension, Hays said. applications, the extension committee selected two sororities to present, and Kappa Kappa Gamma was chosen to join PHA and establish a chapter at Cal Poly. Kappa Kappa Gamma’s emphasis on academics and com-

INDEX News.............................1-3 Arts..............................4-5

Kappa Kappa Gamma will be working with PHA next fall to recruit and organize, and will January 2013.

sort of woman who maybe haven’t been discovered yet,” Hays said. Kappa Kappa Gamma will be recruiting women from all grade levels as well to have a solid leadership base, Panhellenic adviser Renoda Campbell a base of members at Cal Poly yet, so they’re looking for “instant leaders” to help guide the sorority, Campbell said. “Because they are looking for a well-rounded sorority, they are not just looking for students that are freshmen, but they are see SORORITIES, pg. 2

ERIN HURLEY

erinhurley.md@gmail.com

With more than 80 students running for positions on ASI for the 2012-13 school year, a variety of campaigns are vying to win students’ votes when election day comes on April 25. However, some tactics are common among many of the candidates, including reaching out to students and making their names known. For ASI presidential-hopeful Katie Morrow, the campaign process began before this week. Morrow said she’s been meeting with campus groups for approximately a month and “the absolute No. 1 thing” is talking with as many people as she can, so she can hear their concerns. “At the end of the day, I don’t think you elect an ASI president because of one or two things they say they’re go-

ing to do,” Morrow said. “I think you want to elect someone who you believe in as a leader, and I don’t think that you can get that perspective until you meet them.” Morrow’s campaign includes a website, Facebook and Twitter, handing out T-shirts, putting up posters and a booth on campus. Morrow said she tries to be on campus from 6:45 a.m. to 11 p.m. every day so she can meet people. She also plans to start speaking to classes later this week, she said. Physics junior Eddie Taylor is also reaching out to students in his campaign for the College of Science and Mathematics (COSAM) Board of Directors. Taylor said he’s been going into science classes and clubs encouraging people to vote. He plans to put is getting his name out there and hav-

everybody, so what you try to do is get to the most people as possible. MATTHEW SANDERS ASI BOARD OF DIRECTORS CANDIDATE

ing people see his face and hear him talk, he said. of the United States,” Taylor said. and see if you’re a good person.” Getting his name out there is also important to civil engineering freshman Matthew Sanders, who is running for ASI Board of Directors for the College of Engineering. He said

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ARTS, pg. 4

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Remembering a Cal Poly music professor.

for articles, videos, photos & more.

see MORROW, pg. 2

paign, which he wants to be “professional and fun.” body, so what you tr y to do is get to the most people as possible by pretty much just having your name out there and having people see it,” Sanders said. “I don’t think there’s debates for

Tomorrow’s Weather: high Sunny

75˚F

see MORROW, pg. 2

INDEX News.............................1-3 Arts..............................4-5

Fraternity faces social probation SEAN MCMINN

seanmcminn.md@gmail.com

Cal Poly’s chapter of Delta Sigma Phi is on social prointo alleged misconduct at a party earlier this month, according to Cal Poly Student Life and Leadership director Stephan Lamb. Lamb dealt the sanctions fraternity’s national headquarters. He determined its punishment to be approprisions with the Delta Sigma sanctions will disallow the organization from participating in any alcohol-related activities until members vacate the property where the party occurred at the end of the quarter. “I love it when the national takes the role of responsibility and says, ‘No, this conduct is not appropriate; it is not what we expect from our men,’” he said. Cal Poly has seen problems at Monte Vista Place apartment for years, dating back to when another fraternity owned the apartments bePhi members move out of the property, the Delta Chi fraternity will take it over. Lamb said he plans to work with Delta Chi to ensure there are no further problems there. “My biggest concern with all of this is I want Monte Vista being looked at until these guys move out,” he said. Delta Sigma Phi came into the spotlight on April 6 when Lamb initiated an investigation into the fraternity’s involvement with a party the night before. A police report sent to Lamb from that night detailed a 300-person party with four citations for unruly gatherings and two arrests, including one for driving under see SUSPENSION, pg. 2

Opinions/Editorial...........6 Classifieds/Comics..........7 Sports..........................7-8

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Opinions/Editorial...........6 Classifieds/Comics..........7 Sports..........................6-8

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PUBLICATION DATES 2012 SEPTEMBER

PUBLICATIONS KEY Regular Publication Special Publication

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SPECIAL PUBLICATIONS Week of Welcome (WOW) 9.12.2012 Back to School 9.16.2012 Career Fair (Fall) 10.9.2012 Homecoming 10.19.2012 Alcohol Awareness (Fall) 10.31.2012

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Graduation 12.3.2012 Mustang Mix Ups 12.3.2012 Back to School (Winter) 1.7.2013 Menu Guide 1.10.2013 Career Fair (Winter) 1.29.2013

QUICK FACT: Cal Poly students spend $200 million within the community every year


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Valentine’s Day 2.14.2013 Housing 2.22.2013 Best for Cal Poly 3.15.2013 Back to School (Spring) 4.1.2013 Career Fair (Spring) 4.16.2013

Open House 4.19.2013 Alcohol Awareness (Spring) 5.15.2013 Graduation 6.10.2013 Mustang Mix Ups 6.10.2013

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