Mustang Daily Media Kit 2009-10

Mustang Daily

MEDIA KIT

Cal Poly’s

Meet the y l i a D g n a Must 916 and we

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The Mustang Daily was honored as the Best College Newspaper of the Year for 2008-2009

Rate x Total Column Inches + Color Option = Total Cost

Regular Rates Local Rate: $9.50 per column inch Businesses in San Luis Obispo County

Campus Organization & Non-Profit Rate: $8.50 per column inch

Color Rates 24Ë? ad or smaller, $100 25Ë? ad or larger, $200

Other discounts do not apply

Non-Local Rate: $10.50 per column inch Businesses outside of San Luis Obispo County

Political Rate: $10.50 per column inch Mandatory pre-payment

National Rate: $12.00 per column inch

Now Offering Inserts!

Showcase your business with a free-standing, pre-printed flyer.

ADVERTISING RATES

Calculating Advertising Costs

$65/1,000 inserts Minimum order of 3,000

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POPULAR AD SIZES

3x8 5x8 Paper Specs

Ad/Artwork Guidelines Send your ad or artwork at 300 dpi. No artwork from the Web.

Full Page

Color ads must be in CMYK format.

We accept JPEG, PSD, AI, TIFF, and PDF file formats. No Microsoft Publisher, Microsoft Word, or Adobe Pagemaker files.

If artwork is created in Illustrator, fonts must be converted to outlines.

3x6

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Half Page

Column Structure 1 Column: 2” 2 Columns: 4.125” 3 Columns: 6.25” 4 Columns: 8.375“ 5 Columns: 10.5” The Mustang Daily is printed on a web offset press located on campus in the Cal Poly Graphic Arts Building.

2x4

Quarter Page

2x8

5x16

1 PM Ad size deadline for Wednesday’s paper 5 PM Ads in Tuesday’s paper must be ready to print

Tuesday 1 PM Ad size deadline for Thursday’s paper 5 PM Ads in Wednesday’s paper must be ready to print

Wednesday 5 PM Ads in Thursday’s paper must be ready to print

Thursday 1 PM Ad size deadline for Monday’s paper

Friday 1 PM Ad size deadline for Tuesday’s paper 5 PM Ads in Monday’s paper must be ready to print

DEADLINE SCHEDULE

Monday

94% of Cal Poly students read the Mustang Daily on a weekly basis

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ONLINE ADVERTISING 1 6

Online Rates Peel Back Ad: $350/month Banner Ad (468x60): $300/month Side Tile Ad (300x276): $250/month Mini Tile Ad (125x125): $100/month Micro Tile Ad (45x125): $75/month Banner Ad Package: $175/month with 4 or more print ads that month

Side Tile Ad Package: $100/month with 4 or more print ads that month

Mini Package: $250/month total

receive an Online Mini Ad and a Mustang Mini

Online Everyday Mustangdaily.net features a virtual Mustang Daily, online police log, community generated event calendars, a community wiki, and of course plenty of articles.

The Friday web edition has a full load of articles posted throughout the day, plus all the same fantastic interactive features you see every day at mustangdaily.net

60,500 Impressions a Month 20,500 Sessions a Month

Mustangdaily.net won the 2008 National Pacemaker award for the best collegiate newspaper website

Cost Per Day: $2 per line 32 characters per line

Additional Features: Bold Face: extra $1 per day Boxed Ad: extra $2 per day Order your classified ad online at www.mustangdaily.net or call 805-756-1143 Ads must be prepaid by check made out to Mustang Daily or paid by credit card at mustangdaily.net See page 16 for full classified policies

Mustang Minis Your ad runs in the highly-read and reviewed classified section. It runs every day for a very minimal cost. Sign up for a week, month or year.

Week 1 Week 2 Week 3 Week 4+

$14 a day $12 a day $10 a day $8 a day

* rates apply to consecutive weeklong runs

The Fun Page!

Classified line ads, crosswords, comics and Sudoku - what more could a reader ask for?

Sponsoring a section of this page ensures a large number of students will not only see, but participate on the page where your ad appears.

THE GAME PAGE

Classified Ads

Comic Sponsorship Sponsoring this page ensures a large number of students will both see and participate in your ad.

$60 a day (Quarter commitment required)

Sudoku Sponsorship This challenging numbers game runs in every issue.

Sponsoring this game ensures a large number of students will both see and participate in your ad.

$50 a day (Quarter commitment required)

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RADIO PACKAGES 8

Gold Package $300 Sponsorship of 1 KCPR show for a quarter (10 weeks) Air 21 radio ads a week (3 times a day, for 10 weeks) Receive a $7 rate on ads in the Mustang Daily. Must run at least 5 ads, 8” or larger to qualify for the discount rate.

Green Package $200 Sponsorship of 1 KCPR show for a quarter (10 weeks) Air 14 radio ads a week (2 times a day, for 10 weeks) Receive an $8 rate on ads in the Mustang Daily. Must run at least 5 ads, 8” or larger to qualify for the discount rate.

Capture the attention of Cal Poly through the Mustang Daily newspaper, online and now radio!

Downtown San Luis Obispo Marsh Street High Street Monterey Street Higuera Street Foothill Boulevard

Map Key Newsstand Mustang Daily Office Building 26, Suite 226

NEWSSTAND LOCATIONS

Off Campus Locations

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SPECIAL EDITIONS 10

Housing $10.50/column inch The Housing edition provides insight and advice on issues that arise in the search for the right place to live. Local businesses that help students with housing matters, from rentals to plumbing, highly benefit from this special edition.

Week of Welcome $12.50/column inch Before the new fall term, Cal Poly’s incoming freshmen enjoy the thrills of Week of Welcome. At this time, parents and students have an opportunity to attend events and shop for their first school year. This is a great time to let them know about your business.

MUSTANG DAILY

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CA L I F O R N I A P O LY T E C H N I C S TAT E U N I V E R S I T Y

2007

Back to School $12.50/column inch When students return to school after breaks, their impact has a major effect on local businesses. Cal Poly students spend millions of dollars annually within the community.

Back to School editions allow businesses to reach this valuable market immediately upon students’ arrival.

We placed 1st nationally for our Housing edition in 2009 and our Best For Cal Poly edition in 2008

Open House $10.50/column inch

Best For Cal Poly $10.50/column inch Cal Poly has a great impact on the San Luis Obispo economy. The Best For Cal Poly edition gives voice to Cal Poly students and showcases their favorite local businesses. Also, this edition allows businesses to thank the students for their continued support.

Once a year, Cal Poly hosts thousands of prospective students and their families touring the college campus and San Luis Obispo County.

During this time, visitors spend around $4 million within the community.

Graduation $10.50/column inch Cal Poly has two commencement ceremonies each year. Combined, they account for over 30,000 visitors and $3.4 million in spending. The special graduation issues enable businesses to thank Cal Poly graduates for their years of support and advertise specials for all students and visitors to the area. Both editions are circulated prior to and during commencement weekend.

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DEMOGRAPHICS

$32.4 Million on Automotive Services

Mustang Daily Statistics 15,000 daily readers 6,000 daily circulation 94% student readership

spent annually by Cal Poly students

$21.6 Million on Retail

spent annually by Cal Poly students

$18.9 Million on School Supplies

spent annually by Cal Poly students

$10.8 Million on Beauty Services

spent annually by Cal Poly students

$20.6 Million at Restaurants

spent annually by Cal Poly students

$20.0 Million on Groceries

spent annually by Cal Poly students

$6.4 Million on Entertainment

spent annually by Cal Poly students

$2.0 Million on Recreation

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spent annually by Cal Poly students

We attend university and community events, which creates more buzz for your business!

The Pub & Grub Hub publishes every Monday and highlights local restaurant and bar specials in a full-page, full color tear out ad. It’s a perfect ‘go to’ spot for students to see what’s happening each week! This directory has two advertising options: Top Display Ad (1.5” W x 4” H): $60 Bottom Ad: $70

Wellness Directory This directory pubishes every Tuesday and is perfect for: yoga facilities, doctors, massage therapists, hair salons, tanners, nail salons, nutrition and health food businesses, gyms and dance studios. It is a one-stop spot for all of Cal Poly’s health and nutrition needs! Standard directory rates apply.

Auto Directory This directory publishes every Wednesday in the Mustang Daily. It offers a one-stop spot for Cal Poly students, faculty and staff for all their auto service needs. Standard directory rates apply.

Activity Directory This directory pubishes every Thursday and is perfect for: music lessons, sports lessons, water and land activities, hobby shops and special interest groups. Standard directory rates apply.

Standard Directory Rate Full Quarter Commitment Commitment $7.50/column inch Regular Non-commitment Non-commitment $9.50/column inch

SPECIAL DIRECTORIES

Pub & Grub Hub

Religious Directory This directory publishes every Thursday and allows your organization to maintain awareness among college students, faculty and staff at Cal Poly. Open rate is $6.50 per column inch.

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AD DESIGN TIPS

White Space Is Your Friend Give your ad room to breathe with white space.

White space helps to focus attention on the important elements of your ad.

Make Your Business Stand Out What makes your business unique? Draw on the exceptional qualities of your business and highlight them in your ad.

Keep It Simple A good ad is a memorable one. You should be able to glance at your ad for one second, close your eyes, and be able to recall the sales message.

We Can Help p– For Free!

Work with our award-winning design staff to develop an effective ad campaign catered to your business.

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The Image Says It All Color Color ads get noticed 60% more of the time than black and white ads.

Use color in your design to help create depth and evoke emotion.

Ours is a visual culture and images are instant communication. A striking image has the power to attract viewers and draw them in to find out more.

Call To Action Give readers a reason (or an excuse!) to come out and visit your business.

This will greatly increase the return you see from your advertising dollars.

80% of Cal Poly students state that they read the Mustang Daily for campus news

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ACCOMPLISHMENTS

Higher Groundz Testimonial

2008-09 ACP Pacemaker Award This award is considered the highest national award in college journalism.

1st Place Display Advertisement

I have saved every ad that has come through the business since I have started advertising with the Mustang Daily, this way I know if the ad is working. I can honestly say that all the ads work. I have thousands of coupons exchanged with us from readers of the Mustang Daily. To have college students come and enjoy our coffee is one of our main goals, so what better place to advertise what we have to offer than in the Mustang Daily? – Craig (President)

Palm Theater Testimonial We chose to advertise in the Mustang Daily because we wanted to get involved with a paper with some life in it, and who also had a younger audience. We believe the Daily has definitely helped our sales. We completely sold out our Palm Wednesday series, with a large portion of college students in attendance. – Cameron (General Manager)

2008-09 CNBAM Award List Advertising Sales Staff of the Year • Best in Show: Media Kit/Rate Card • Best in Show: Sales Incentive Program 1st Place: Special Section • 2nd Place: Best Training Program 2nd Place: Best Marketing Plan • 2nd Place: Best Back to School Newspaper • 3rd Place: Best House Online Ad 3rd Place: Best Ad Campaign Color • 3rd Place: Best Promotional Materials

Quickly Testimonial The Mustang Daily is simply the best way to reach Cal Poly students. This is important to us because they are a huge part of our target market. We've had great success advertising with the Daily. Students will come in with coupons from the paper, bring their friends, and keep coming back. – Daniel (General Manager)

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The Mustang Daily reserves the right to reject or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, be repugnant to a significant number of readers served by the newspaper, or be in conflict with the educational mission of the university community served. The Mustang Daily reserves the right to institute such other general policies as may be deemed appropriate at any time.

Sole responsibility for the content of an ad lies with the advertiser who unconditionally agrees to hold the Mustang Daily faultless should a claim arise, and to pay for any and all expenses incurred as a result of publication of an ad. Should an ad not be published as ordered, the Mustang Daily’s liability is limited to the amount paid for the portion of the ad containing the error.

POLICIES

General Policies

Agency Commission: all rates listed are non-commissionable (net) rates. Credit: All advertising is payable in advance, unless the advertiser had completed a credit application and credit has been approved. The Mustang Daily has the right to withdraw or restrict credit. Billing: After credit has been approved, the monthly billing cycle will close on the last working day of the month. Payment will be due on the twentieth day of the following month. Accounts not paid within thirty days of the invoice date are subject to a finance charge of 1.5% per month (18% annual percentage rate). If payment is not received within 60 days, credit is withdrawn.

We offer a 5% discount for prepaid display advertising.

Political ads must be prepaid without discount option.

Payment in full must be received by the last business day of the month following the receipt of your statement. Make checks payable to Mustang Daily Mustang Dail .

Mustang Daily

Classified Policies In addition to the general advertising policies, classified advertising is also subject to the following: no refunds on classified ads; the advertiser allows the Mustang Daily to make his/her name available upon request as purchaser of said advertisement (blind ads excluded); the Mustang Daily is not responsible for more than one incorrect insertion of any ad, if the fault of the Mustang Daily (the Mustang Daily must be notified before the second appearance of ad); ads must be prepaid by check.

Cal Poly students spend more than $172 million annually throughout the San Luis Obispo community

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PUBLISHING DATES 18

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July 2009

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WOW, Sept 11th Fall BTS, Sept 18th Fall Job Fair, Oct 13th Graduation/Holiday Edition, Dec 7th Winter BTS, Jan 4th Winter Job Fair, Jan 19th Best For Cal Poly, Feb 19th Housing Fair, March 12th Spring BTS, March 29th Open House, April 16th Spring Job Fair, April 21st Green Edition, April 22nd Alcohol Awareness, May 12th Graduation, June 7th

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Special Editions

December

June

Publication Key Regular Edition Special Edition

The Mustang Daily will no longer publish Friday editions, but we are available 24/7 at mustangdaily.net

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Contact Us Telephone: 805.756.1143 Fax: 805.756.6784 Account Executives mustangdailyadvertising@gmail.com Account Inquiries mustangdailybusiness@gmail.com Ad Design mustangdailyads@gmail.com Classified mustangdailyclassifieds@gmail.com Cal Poly State University Building 26, Suite 226 San Luis Obispo, CA 93407