Transforming Youth, Communities and Countries Through the Power of Music
A Visual Description of Canticum Novum International’s Strategic Growth Initiatives
March 2023
BECOMING ICONIC:
2 Table of Contents Who we are............................................................................3 Our Mission .............................................................................3 Board of Directors SWOT Analysis ........................................4 Building Our Future, Looking Ahead ...................................6 Vision Strategic Initiative #1..................................................8 Vision Strategic Initiative #2................................................10 Where and When Will We Go?...........................................12 2023-24 Program Deliverables............................................13 2023-24 Vision Growth Strategies.......................................14 Vision Strategic Initiative #3................................................16 Vision Strategic Initiative #4................................................18 Vision Strategic Initiative #5................................................20 Vision Strategic Initiative #6................................................22 Current Organization...........................................................24 Future Organization ............................................................25 Contact/Recap...................................................................26
On-Location Music Camps and Festivals
Virtual Camps and Specialized on-location Projects
Our Mission
After-School Programs
Special Virtual Projects
Transforming Youth, Communities and Countries
Through the Power of Music
3
We are . . .
BOD SWOT ANALYSIS
4
STRENGTHS
PROVEN Programs Effectiveness
Impact
HQ High Tech Green Room IT
Great IT Support Person
Small and Mighty Board
Credibility
Reputation
Real Life Examples of Transformation
Inclusive - Special Needs Youth
WEAKNESSES
Small Staff
Small Donor Base
Visibility
Staff to Carry Load
Lack of Executive Team
Connie Needs Help
Communication to Youth
Social Media Presence
Media Presence
Limited Financial Resources
OPPORTUNITIES
Ukrainian Refugees
Other War-Torn Countries
New Countries
New Technologies
New Financial Funding Areas
Endorsement of Communities and Countries
Musicians in Moldova and Proximity to Romania
THREATS
War and Threat of War
Political Instability
Team Not Big Enough
Investing Time in Areas That Do Not Make Impact
Key People in Ukraine, Poland and Romania
Our “Product”
All Have Music Inside
Purpose of Mission
Great Passion
Consistent 22 Years
Resulting Transformed Lives
Diversified Board
Accumulated Experience
Limited Awareness
Limited Organization
Confusing Entity Structure
Lack of Sustainable Income
Small Board
Documentation
Connie = MCI
Lack of Teachers
Lack of Admin Staff
Help Ukrainian Youth Now
MCI Alumni
University Students in Germany
Truly Go Global
Re-invent
U.S. College Interns
People Turnover
New Partnerships Need Time to Develop
5
1.
Forward Ahead . . . Building our Future
2.
CREATE UNIFIED MISSION STATEMENT
3. 4.
BUILD RELATIONSHIPS AND PARTNERSHIPS BUILD AWARENESS
REBRAND CANTICUM NOVUM
6
BUILD RELATIONSHIPS AND PARTNERSHIPS
BLUEPRINT: 2023/2024
Iconic Strategic Growth Initiatives
BRING
HOPE AND HEALING THROUGH MUSIC
BUILD INFRASTRUCTURE
BUILD
FINANCIAL SECURITY
4.
7
5. 6. 7.
Rebrand Legal Entity Canticum Novum International is the 501(c)(3) Legal Entity -World -Global -International .net .org .com All Programs will be a Division or Subsidiary of Canticum Novum International Canticum Novum International Music Camp International Musedics International Obtain URLs for related Canticum Novum Update Websites (3) VISION STRATEGIC INITIATIVE 2023: 8
#1: REBRAND
Fundraising
Pitch
Legacy
Digital Booklets
Decks
Point Presentations Facebook Instagram Twitter LinkedIn Pinterest YouTube Videos Celebration Choir + Update Printed and Published Collateral Update Media Determine disposition of “inactive” CNI entities
Power
CANTICUM NOVUM INTERNATIONAL 9
Updated Mission Statement Board Agreement What we strive to do across ALL Program Platforms Our Mission Page Music Camp International Sub-Pages Musedics International Sub-Pages Update Websites (3) VISION STRATEGIC INITIATIVE 2023: 10
#2: CREATE UNIFIED MISSION STATEMENT
Canticum Novum International
Music Camp International / Musedics International
Legacy
Digital Booklets
Fundraising
Pitch Decks
Power Point Presentations
Music Programs
Facebook Instagram Twitter LinkedIn
Update Printed and Published Collateral Update Media
Pinterest YouTube Videos
11
Where and when will we go?
12
OUR 2023-2024 PROGRAM DELIVERABLES
MUSIC CAMP INTERNATIONAL
Romania 3 camps
Poland 2 camps
Slovakia 1 camp
Romania 4 camps
Poland 3 camps
Slovakia 1 camp
Ukraine 3 camps
South Korea 1 camp
Moldova 1 camp
India 1 camp
Romania 4 camps
Poland 3 camps
Slovakia 1 camp
South Korea 1 camp
Moldova 1 camp
India 1 camp
Kenya 1 camp
South Africa 1 camp
MUSEDICS INTERNATIONAL
2023 2024 2025 2023
India 4 orphanages
Kenya 1 location
USA (Homeschool)
Germany 1 location
2024 2025
India 8 orphanages
Kenya 3 locations
USA 2 locations
Romania 1 location
Poland 1 location
Ukraine 1 location
Vietnam 1 location
India 8 orphanages
Kenya 4 locations
USA 3 locations
Romania 3 locations
Poland 2 locations
Ukraine 2 locations
South America 1 location
By November 2025, our goal is to have Musedics in 10 countries with 500 students: and on five continents with orphans and special needs children. We will provide quality online training for international teachers.
13
2023/24 VISION GROWTH STRATEGIES:
Build Awareness and Relationships
– That leads to relationships
– That leads to financial contribution
Build Financial Sustainability and Foundation
– That leads to resource acquisition
– That leads to program delivery
Build Organizational Resource Excellence
– That leads to program delivery
– That leads to sustainability
14
Build Organizational Resource Excellence Build Financial Sustainability and Foundation
Build Awareness and Relationships 15
VISION STRATEGIC INITIATIVE 2023:
Obtain Free Media
Exposure
Press Releases to Traditional Media: Television
Radio
Podcasts
Magazines
Newspapers
Public Service
Announcements to Radio: Classical Music, NPR
Documentary Films
KE - Ukrainian So Cal
Eastern Europe
Submit to PBS?
YouTube Channel
Create Canticum Novum
International “How to Series”
to drive traffic and gain subscribers. Add Donate Button
Board of Directors
Involvement
Business Calling Cards
QR Code
Photograph?
Social Media
“Like” and “Subscribe” Campaign
Response: Post Like Follow Tag Share Comment
16
Canticum Novum International
Music Camp International / Musedics International
Digital Newsletter
Revive:
Conductor’s Score: Constant Contact sent quarterly.
Monthly: What’s happening Updates from the field: Carmen, Connie, Board members.
Guest videos, etc.
Every four months (quarterly) when a direct mail piece is produced and mailed, this will be a digital version of that direct mail piece."
Direct Mail Campaigns
Produced Quarterly
Printed and mailed first class with response card and envelope. Digital version to take place of monthly newsletter for that particular month.
Live Concerts For Awareness
Andrey Chmut
Saxophone
CNI Benefit Concert
17
VISION STRATEGIC INITIATIVE 2023:
Cultivate High Donor Relationships
Cultivate Relationships with Music and Mental Health Organizations
Leverage Board Members
Leverage Current High Donors
MDRT Million Dollar Round Table
Musedics Sessions
Invite Guests
Symphonies
Carmel Bach Festival Hospitals
Social Services for Young People
El Sistema US
Counseling/ Therapy Services
Potential
Existing Parents
Potential Teachers
ExPat Consortiums and Professional Associations (i.e. Indian Corsortiums,
18
#4: BUILD RELATIONSHIPS/PARTNERSHIPS
Canticum Novum International
Music Camp International / Musedics International
Musedics SessionsGuests
Cultivate Relationships with Universities for Interns
Cultivate Relationships with Humanitarian/ Relief Organizations
Potential Donors
Donors
Parents of Students Teachers
ExPat Consortiums Professional Associations
Indian Corsortiums, etc.)
Gordon College
Wenham, MA
Sarah’s Trust
U.S. Department of State
End Violence Against Children
19 Lore
VISION STRATEGIC INITIATIVE 2023:
Promote / Build Symphony of Support Tiered Giving Programs
Monthly Music Makers
The Musical Chairs Society
$1,000 per year
provides scholarships to send children to an on-loca�on Music Camp
Support Societies
The Stradivarius Society
$2,000 per year
Helps provide string instruments (and replacement strings) for children in both virtual and on-loca�on camps
The Cross Cultural Concerto Club
$2,500 per year
Provides tui�on for Musedics for four Micro Music Hubs for one year. Our classes reach from the USA to Kenya to India. Most children in our Micro Music Hubs live in orphanages. Each Hub has up to five children.
Canticum Conductor’s Circle
The Technology Club
$5,000 per year
Provides IT equipment and internet access for two loca�ons for Musedics.
Obtain Entity Donations
Bay Area Corporations
Service Organizations
Mental Health Associations
Hi Tech
Business Partners
Poland, Romania
India and USA
20
#5: BUILD FINANCIAL SUSTAINABILITY
Canticum Novum International Music Camp International / Musedics International
Promote Giving Campaigns Build Legacy Giving
Giving Tuesday
Text 2 Give or Symbolic Support for Refugee $12/month (November)
End of Year Campaign
(Oct 1 - Dec 31)
Spring Fundraising Campaign (April 1-June 30)
Romania
3.5% Tax Donation (April - May)
Conduct Legacy Campaign Establish Endowment Fund (2024)
Complete 2023 Operating Plan Budget Fundraising Events
Development Consultant
Add In-Kind Donations
Map to Country Program Plan
Cost per Camp including in-kind
Birthday Virtual Fundraisers
Board Member and Donor
Hosted Receptions
Spring Virtual Gala
21
Expand Board of Directors to Nine Top Tier Members
Asses BOD Skill Sets and Country Locales
Needed
Obtain India Rep
Obtain Poland Rep
Add Music Therapist Expert
Add Media Expert
Add International Banking/Finance Skill Set
Develop and Execute a Founder Succession Plan (3-5 years)
Connie to develop written succession Plan
Recruit CEO Successor Candidates
One to two-year shadow process
22
Canticum Novum International
Music Camp International / Musedics International
Hire Key Positions:
Program
Program Coordinator/ Assistant
Development
Director/ Consultant
Operations Manager
Financial Officer
Communications Coordinator
Website
Hire National/ Regional Coordinators
Poland
Ukraine
Romania
India/Southeast
Asia
23
President/Founder
Fortunato
Care and Research Susan Program Coordinator Carmen
Party Services IT - Kurt Graphic Design - Diane Bookkeeping - Julia Project Coordinator Poland Lora 24
2023 ORGANIZATION - CURRENT
Connie
Donor
Third
FUTURE ORGANIZATION CEO - [SUCCESSOR]
PRESIDENT/FOUNDER [SUCCESSOR]
PROGRAMS Director > CPO
DEVELOPMENT Director > CDO
FINANCE Director > CFO
GLOBAL OPERATIONS Director > COO
Country Coordinator
Romania Campaigns
Country Coordinator
Ukraine
Donor Care
Accounting HQ Admin
Budgeting
Country Coordinator
Poland
Country Coordinator Asia
Social Media
Financial Reporting
Payroll / Human Resources
Instrument and Equipment Acquisitions IT Third Party
25
For additional information about Canticum Novum and its subsidiaries, click on the links below.
WEBSITES
www.canticumnovuminternational.org
www.musiccampinternational.org
www.musedicsinternational.org
FACEBOOK
Music Camp International
PINTEREST
Music Camp International
INSTAGRAM
Music Camp International
TWITTER @musiccampint
LINKEDIN Canticum Novum
YOU TUBE
Music Camp International YouTube Channel available with documentaries, concerts, and current virtual projects.
The story of Bucha, Ukraine and the trip to sing at The Council of Europe
CONTACT
connie@musiccampinternational.org
831.332.1400 (mobile) 831.425.3600 (office)
Canticum Novum International is a 501(c)(3) non profit organization. EIN 42-1554179
