Stratus Marketing Q1 Review

FY12 Q1 Marketing Ma keting Update Bee Yiu June 1st, 2011

Agenda FY11 - AP Marketing Campaigns Review FY12 Partner Kick off FY12 Stratus Marketing Communication • • • • •

News Release St t AP Q Stratus Quarterly t l e-Newsletter N l tt New Corporate Collateral – Poster and Leaflets Website – Korea Website Case Studies

Marketing Events in FY12 Q1 Q1 AP Marketing M k ti Campaigns C i - ROI FY12 Q2 Marketing Plan FY12 Partner Conference 2

FY11 - AP Marketing Campaigns Review

FY12 Partner Kick off Date: 7-9 March, 2011 Event City : Macau Venue: The Venetian Hotel No. of Attendees: 65

Sales Training with Product update to Korean and China Team 4

News Release Stratus Technologies g Increases Investment and Presence in Korea,, Opens Seoul Office More than 24 news reports in the Korea region

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News Release Quarterlyy Article release from China’s media agency Q g y - Modern Data Center Distributed more than 10 IT websites in China Region

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Stratus AP Quarterly E-Newsletter E Newsletter Distribution Number: Over 400 Partners

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E Newsletter Stratus AP Quarterly E-Newsletter 3 Different Diff t llanguages are provided to the specific regions

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New PoPs To deliver Stratus’ latest messages, new designs of Posters and d Pop up Stands S d Designed for all Seminars & Conference

Banking Industry Poster

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New PoPs Back Drop p

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Marketing Collaterals Design g for Korea - ftServer brochure

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Marketing Collaterals Design g for Hong g Kong g - SAP solutions

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Marketing Collaterals Design g for China – Insurance Industry y

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Avance Quick study guide Issue Translated version – Korean & Chinese

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Website – Korean Website

http://www.stratus.co.kr/

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Case Studies - Avance Sam Media Ltd. Sam Media Ltd. – Malaysia Company In the business of bringing entertainment to subscribers’ mobile phones.

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Case Studies - ftServer Strategic Payments Services SPS - 24/7 uptime for mission-critical ATM and POS processing in Australia

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Marketing Campaigns Event Name : S1 Payments Executive Day D t 17th March, Date: M h 2011 Event City : Bangkok, Thailand No. of Attendees: 80 (Stratus Speaker: Krishna Rao) Event Venue: The Four Seasons Hotel

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Marketing Campaigns Upcoming Seminars…

Security Seminar in Shanghai – 21st Apr 2011 No. of Attendees: 25

SAP Solution Seminar in HK -23rd June 2011 Target No. of Attendees: 60

VMware Seminar in Korea 12th May y 2011 No. of Attendees: 60

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Q1 AP Marketing Campaigns - ROI

FY12 Marketing plan ¾Partner Driven

Select 8 - 9 existents partners, execute joint promotion with them.

VMware ◆Financial Services – Value

VMware The Movie Serious in Bangkok

◆Manufacturing ◆ g – Chungdam g IT

VMware Seminar at Textile center with in Korea

◆Government (Spore) – AIM

Cloud workshop with VMware of 15 potential Commercial service providers in Singapore

Avance ◆Retail – Compass System

Seminar to the solution of retail POS and Human Resources Systems in Hong Kong

◆Oil & Gas – ECS

Seminar to introduce Avance along with Dell in Singapore

◆Health Care & Retail – Hite

Recruit second tier, 7 resellers in Shanghai

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FY12 Marketing plan ftServer ◆Government(India) – Relitronics

Technology Road show, showing TCO benefits for achieving efficient SLA’s in Government Projects in India

◆Insurance – Sinosoft

Insurance IT application Forum in Beijing

◆Health Care – Slight

Healthcare Seminar to generate new prospects in Shanghai

¾Sales Incentive / Jump Start z Partners' salesman Motivation Program g z ftServer solution bundling Program

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FY12 Q2 Marketing plan ¾ Corporate C t Branding B di /W Word d off M Mouth th PR Program z z z

Quarterly program already start in China region, Q2 news will be ready at end of June Release news about Avance Update thru PRNewswire to Korean and China regions PR Road show in Korea / China / India / Singapore / Hong Kong

Case Studies z z

Avance - Ting Hing Group – Hong Kong ftServer - Wenty Leagues Club – Australia

Web Web-Site Site Revamp z

China Site

Collateral update z

Review all catalogues and translate new catalogues to Chinese and Korean version version, make effective catalogue as a sales tools

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FY12 Partner Conference &

Sales Internal Meeting

Date: 11th Oct to 13th Oct 2011 Location: Singapore Venue: Hotel Michael, Resort World Target No. of Participants: 80 3 Days Schedule: Day 1 – Sales Internal Meeting Day 2 – AP Conference Day 3 – Team Building & Gala Dinner

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Thank You

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