GTGC mediapack

GolfTRAVELLER THE

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2 0 1 4 A N N U A L G U I D E TO T H E WO R L D ’ S F I N E S T G O L F R E S O RT S 2 0 1 4 R AT E C A R D

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YOUR COURSE/RESORT NAME 250 words to go here, consectetur adipiscing elit. Nulla quis sapien nisi.

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General information: Telephone: +123 1234 12345 Address: 123 Street Road, City, Country Email: info@golfcourse.golf Web: www.golfcourse.golf

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MEDIA PACK 2014 Overview: The Golf Traveller Collection is the luxury annual, international guide featuring the finest golf resorts from around the world.

Unique in its distribution to golf clubs in 7 international territories, the guide reaches audiences in USA, UK, Japan, China, Canada, Australia and the UAE. This global reach encapsulates over 3,000 of the best golf clubs in these respective countries and a readership of well over 500,000 individual golfers.

The luxurious publication provides an informative and aesthetic guide for active affluent golf enthusiasts who regularly travel overseas to play the game they are passionate about.

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Every resort in The Golf Traveller Collection is showcased in a full double page featurette. This will be designed and written to ensure all essential areas of the resorts and golf course/s are displayed in full. The guide is published with a hardback cover, each resort will be displayed on thick glossy GSM paper and the publication will have an overall finish of the highest standards.

Distribution and Circulation Over 10,000 copies of The Golf Traveller Collection are distributed directly to golf clubs throughout the 7 territories, being translated in to the country’s native language where necessary.

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Readership: 500,000+

Digital Versions

International distribution:

App versions of the guide will be available for download on Apple and Android devices - enabling those who have seen the guide in the golf club to download and read again at their own leisure.

Being available in App stores will also allow the introduction of a new additional readership. Furthermore a QR code will be available to enable the reader to scan with their smartphone/tablet device and access a digital page-turning version of the guide.

USA: 1000 (golf clubs) UK: 500 Germany: 300 Japan: 500 China: 500 Canada: 200 UAE: Selective clubs and courses.

Further distribution: Additional copies will be distributed in first and business class airport lounges at key international airports throughout the 7 territories.

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The Golf Traveller

Audience Profile

The Golf Traveller Collection offers a unique opportunity for any golf course or golf resort to reach its core audience within the dominant golf travelling countries of the world, and in an environment which is intrinsically linked to golf and the passion for golf.

• AB1 social demographic profile • Affluent • Active golf players who play at least once a week • Real passion for the game - the The Golf Traveller Collection reader has, on average, 3 overseas holidays a year.

• 98% of golfers ‘are very likely’ to ‘passionately’ discuss the game of golf when in a clubhouse environment

Golf Traveller Tourism Statistics • Daily spend of golfers is more than 120% that of the general leisure tourist* • Golf is a primary and secondary motivation when booking a holiday* • Dedicated golf holiday sales grew last year by 9.3%** • 35% of bookings are for groups of 8+* • 56% stay for 4-7 nights and 22% stay for 8 nights or longer* • Equally important in the golf traveller’s expectations are the ‘quality of the course’ and ‘quality of the accomdation’.* *KPMG Network 2013 report **iagto Golf Tourism 2013 report

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Publication Date: 2014 edition: Dec 2013

Rates Double Page Spread Advertorial: $ 2750 (US) £1995 (GB) €2100 (Euro)

Format: A4 Landscape 210mm (h) x 297mm (w)

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Contacts: T h e G o l f Tr a v e l l e r C o l l e c t i o n Te l e p h o n e : + 4 4 ( 0 ) 2 0 8 1 2 3 9 5 4 5 E m a i l : i n f o @ t h e - g o l f - t r a v e l l e r. c o m

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