2022 Annual Report - MCC Chamber

2022

ANNUAL REPORT

MURRAY-CALLOWAY COUNTY CHAMBER OF COMMERCE 2022 ANNUAL REPORT

A NOTE FROM THE CHAMBER In 2022, we were so excited to celebrate 95 years as an organization in our community! We had great attendance and participation at our events and programs. We hope to see that increase even more in 2023 as we strive to provide quality speakers, information, and programming. These initiatives are designed to connect you to leaders, information, and resources for you to develop as a business and professional.

We had a lofty goal to create a Foundation in 2022 to focus on workforce initiatives. We not only created it but were able to host our first-ever 8th grade career exploration event with nearly 500 students participating. Thanks to our initial partners, we were able to secure nearly $50,000 to help us accomplish these endeavors and more. We will be hosting additional initiatives in 2023 and look forward to partnering with more investors to make a larger impact in our future.

2023 is an opportunity for a new Leadership Murray Class and a new regional leadership program to help us unite as the true West Kentucky region. I strongly believe shared experiences bond people in a unique way. Building relationships with others is key to your success. We make those opportunities available and hope you can take advantage in the new year.

Our Chamber is successful and recognized both statewide and nationally for its leadership, programs, and efforts. None of that could happen without you and we are so grateful for your continued support! The Chamber’s overall effort to advance the community includes focusing on advocacy, development, promotion, member savings programs and building connections. Let’s continue to work together for a positive and greater community impact in 2023!

Michelle Bundren President/CEO

WELCOME TO THE TEAM

Kristi Harvey, Office & Outreach Manager Kristi is a New Iberia, LA native and relocated to the Murray community six years ago. She attended the University of Louisiana at Lafayette for Business Management with past experience in a non-profit organization, inside sales, administrative assistant and a 911 supervisor. She is happily married with two sons and a daughter. After a couple of years of looking around at other communities, she and her husband decided to call Murray their permanent home, with its unmatched sense of community. She enjoys cross stitching, home remodeling projects, fishing and traveling.

Kristi will oversee member invoicing, event registrations, Chamber Checks, relocation packets, job postings, community event calendar, and all other general inquiries as well as assisting with membership outreach.

STAFF & COMMUNITY LEADERSHIP MICHELLE BUNDREN

Kentucky Chamber of Commerce Executives Board of Directors, Secretary Kentucky Chamber of Commerce, Board of Trustees, Chamber Business Solutions West Kentucky Regional Chamber Alliance Executive Committee, Marketing Chair

HAILEY ANDERSON

Murray State University Young Alumni Network, President-Elect Murray State University PRSSA Professional Advisor Calloway County Tourism Commission Board of Directors Calloway County Bicentennial Committee

HAILEY ANDERSON ELEVATE KENTUCKY CLASS OF 2022

Murray-Calloway County Chamber of Commerce

2022 Annual Report

MEET OUR TEAM

Michelle Bundren President/CEO

michelle@mymurray.com

Hailey Anderson

Director of Membership Development hailey@mymurray.com

Kristi Harvey

Office & Outreach Manager kristi@mymurray.com

2022-2023 BOARD OF DIRECTORS JESSICA JEFFRESS | BOARD CHAIR KATRINA COFFELT | IMMEDIATE PAST CHAIR JENNIFER APPLE | INCOMING BOARD CHAIR AMY FUTRELL | TREASURER NATHAN CRAFTON | SECRETARY JANETTE DEWITT MARK MCLEMORE CUI LIU JESSE WILLIAMS DANNY PRUITT WHITNEY COOPER DARREN YATES STEPHANIE BALMER* JIMMY DAN HICKS* SHANNON WALTMON*

EX-OFFICIO TRES SETTLE ERIN CARRICO KENNY IMES MARK MANNING COY SAMONS BOB ROGERS DEANA WRIGHT DR. BOB JACKSON

Peel & Holland Bridges Family Center CFSB FNB Bank Keller CPA Group Kopperud Realty Murray-Calloway Senior Citizens Center Cui Liu Designs Jarvis Vision Center Printing Services of Murray Whitney's The Keg & Yates Event Center Industrial Training Services Independence Bank Kentucky Farm Bureau

Superintendent, Calloway County Schools Executive Director, Murray Convention & Visitors Bureau Judge Executive, Calloway County President, Murray Calloway Economic Development Corporation Superintendent, Murray Independent School District Mayor, City of Murray Executive Director, Murray Main Street President, Murray State University

Thank you to Allen Besand, Syngenta, for your years of services and dedication to the Chamber Board (Rolls off in January 2023) *Individuals joining Board in January 2023

MURRAY-CALLOWAY COUNTY CHAMBER OF COMMERCE 2022 ANNUAL REPORT

2022 BY THE NUMBERS Murray-Calloway County Chamber of Commerce Stats

469 41

39,604

ACTIVE CHAMBER MEMBERS

MEMBER PAGE VIEWS

NEW CHAMBER MEMBERS

115 SECTORS REPRESENTED

103 JOB POSTINGS 3493 JOB POSTING VIEWS

24

RIBBON CUTTING CELEBRATIONS

+$26K

STAYING IN MKY THROUGH CHAMBER CHECKS & MURRAY MONEY

TOP SEARCHED MEMBER CATEGORIES 1. Public Utilities & Internet 2. Shopping & Specialty Retail 3. Real Estate, Moving & Storage 4. Family, Community & Civic Organizations 5. Construction, Equipment & Contractors

MEMBER BENEFITS & SAVINGS

6

MEMBER REFERRALS PER DAY (AVG)

16

MEMBERS UTILIZED CHAMBER CONFERENCE ROOM

31 MEMBERS

ENROLLED IN ANTHEM CHAMBER ADVANTAGE PROGRAM

MEMBERS SAVE 10% WITH CLEARPATH MUTUAL WORKERS COMP POLICIES

NEW FACEBOOK FOLLLOWERS SOCIAL MEDIA STATS 476 INSTAGRAM REACH IS UP 311.5% FROM 2021

TRICK-OR-TREATING INFO 23K REACHED | 473 SHARES

KENTUCKY LAKE GLAMPING 18.3K REACHED | 900+ REACTIONS

JOIN THE CHAMBER TEAM 16.2K REACHED | 400+ CLICKS

HOLIDAY OPEN HOUSE WEEKEND 12.9K REACHED | 526 REACTIONS

ANNUAL BUSINESS CELEBRATION AWARDS | 38.8K REACHED

14 RELOCATION PACKETS SENT PER MONTH (AVG)

MURRAY-CALLOWAY COUNTY CHAMBER OF COMMERCE 2022 ANNUAL REPORT

ORGANIZATION & MEMBERSHIP STATISTICS HOW DO WE COMPARE NATIONALLY?

MEMBERSHIP RETENTION (%) 91%

91% 83%

89%

ORGANIZATIONAL STRUCTURE

87%

MURRAY-CALLOWAY COUNTY CHAMBER

$461

NATIONAL AVERAGE FOR CHAMBERS

21% of Cancelled Memberships are due to Business Closures

$343

68% OF CHAMBERS OF COMMERCE ARE CHAMBER ONLY meaning they are NOT combined with Convention & Visitors Bureaus, Main Streets, or Economic Development offices.

The MCC Chamber falls under this model.

20

18

20

19

20

20

20

21

20

$314

This model means we receive our funding solely through membership investments and sponsorship dollars rather than taxes and government funding.

22

NEW CHAMBER MEMBERS

$250

GOVERNANCE The MCC Chamber has 13 Board Members National Average is 20 Board Members

49 41 35

89%

30

89%

236

25 150

20

18

20

19

20

20

20

21

20

22

FULL TIME EMPLOYEES (FTE) PER MEMBER National Average Number of Members per FTE is 120-150.Since 2020, the MCC Chamber has been operating at 236 Members per FTE. We are excited to add to the Chamber team to better expand our capacity in better serving our members.

Membership Retention

Base Membership Investment ($)

Average Membership Investment ($)

Numbers pulled from the 2021 ACCE National Chamber Benchmarking Report

COMMUNITY & REGIONAL PARTNERS AGC of Western Kentucky Calloway County Fiscal Court Calloway County Schools City of Murray Murray Convention & Visitors Bureau MCC Economic Development Corporation Murray Independent Schools Murray Main Street Murray State University Murray State University Athletics Murray Calloway Works Foundation Tennessee Valley Authority (TVA) West Kentucky Community and Technical College West Kentucky Regional Chamber Alliance

MURRAY-CALLOWAY COUNTY CHAMBER OF COMMERCE 2022 ANNUAL REPORT

2022 NEW CHAMBER MEMBERS Black Pearl Home Care The Murray Flower Company Kentucky Retired Teachers Association The Fanspired Growing Wild LLC Harvest Crate LLC Profiles Salon and Spa Office Pride of West Kentucky Cari & Co. Elite Realty Heritage Fence Company Trailhead Media – Bobby Hart Gershman Mortgage Village Medical Green Pastures Veterinary Services The Barre Murray Kentucky Publishing, Inc. Alex’s Family Pharmacy Meraki Beauty School Numeritex Displays Kimberly Myers, Realtor

Stevie Stout Productions + Company Williams Advertising Phillip Grace Company LLC The Grove of Murray The Stables Realty Group Adobe Baptist Health Primary Care Murray Nate Boss, Edward Jones Financial Advisor Murray-Calloway County Community Foundation Kentucky Lake Glamping Murray Sporting Goods Murray Liquors FT Home Loans CrossFit Murray WoodmenLife Shirley Lanier D&R Salvage LLC, DBA Murray Recycling Multi-Skill Training Services, Inc. Bolin Books Law Office of Jessica Fox Flinn, PLLC

MURRAY-CALLOWAY COUNTY CHAMBER OF COMMERCE 2022 ANNUAL REPORT

2022 SIGNATURE EVENTS & PROGRAMS BUSINESS @ BREAKFAST SERIES January 11th | City & County Update with Mayor Bob Rogers and Judge Kenny Imes February 15th | MSU Athletics Update with former Athletic Director, Kevin Saal March 15th | Jail & Justice in the Commonwealth with Russell Coleman of Frost, Brown, Todd April 12th | Elections & Business in the Bluegrass with Secretary of State, Michael G. Adams August 23rd | Murray State University update with Dr. Robert L, Jackson, MSU President September 13th | Community Nonprofit Panel Donna Herndon, Nonprofit Extraordinaire Lisa Cope, Playhouse in the Park Mark McLemore, MCC Senior Citizens Center Nathan Carter, HOPE Calloway & CUBS October 13th | Breakfast on the Farm, a proud partnership with MSU Hutson School of Agriculture November 15th | Salute to our Schools

ANNUAL BUSINESS CELEBRATION The Chamber held its 95th Annual Business Celebration on July 15th at The FOR Center.

350 Chamber members were in attended the celebration.

2022 Award winners are as followed:

2022 Chair's Award Jennifer Apple

Woman in Business Sally Hopkins

Young Professional of the Year Sawyer Lawson

Emerging Business of the Year Payton & Associates

Educator of the Year Yvonna Hooper

Business of the Year The Keg

Non-Profit of the Year HOPE Calloway

2022 Agriculture Award Friends of the Arboretum

Citizen of the Year In Memory of Chief Deputy Jody Cash

MURRAY-CALLOWAY COUNTY CHAMBER OF COMMERCE 2022 ANNUAL REPORT

2022 SIGNATURE EVENTS & PROGRAMS LEADERSHIP MURRAY CLASS OF 2021-2022 This year, the class raised over $16,000 as a class project for CASA. The class purchased and installed new playground equipment to better serve their clients and their families.

The Leadership Murray program is year-long and uses the community as a classroom to develop leaders who will effectively serve our community.

LEADERSHIP INITIATIVE FOR TEACHERS (LIFT) The LIFT program is a partnership between The Chamber, the Calloway County School System, Murray Independent School System and local businesses to ensure our educators are able to help students succeed in their future careers.

SMALL BUSINESS SEMINARS Stand Out Above the Rest | Marketing with Owner Williams Advertising, Sarah Whitaker Get Your Business on Google Cyber Security with FNB Bank Business Owner Panel with Darren Yates (The Keg), Stephanie Balmer (ITS), and Karen Welch (New Life Bookstore).

STATE & REGIONAL PARTNERSHIPS West Kentucky Regional Chamber Alliance (WKRCA)| An alliance of Chambers of Commerce in 15 counties in western Kentucky whose purpose is to provide a unified voice for local businesses in the region and to serve as a catalyst for regional leadership and action, bringing together resources for legislative, educational, infrastructure, and economic development.

Leadership West Kentucky | Created a new regional leadership program seeking to build a network of informed citizens connected across community lines which will kick off in January 2023.

West Kentucky Thank You Night in Frankfort with over 200 participants from west KY counties and their legislators Kentucky Chamber of Commerce

MURRAY-CALLOWAY COUNTY CHAMBER OF COMMERCE 2022 ANNUAL REPORT

2022 SIGNATURE EVENTS & PROGRAMS YOUNG PROFESSIONALS OF MURRAY Connect | Monthly lunch meetups, ladies nights and Murray Main Street Trivia Night, Racer Games Happy Hours, Racer Proud days, After Hours Serve | Polar Plunge team & FRYSC Summer Activity volunteers Grow | Donuts & Development events, Books & Beer afterhours book club and Podcast & Pizza after-hours discussion groups, LEADERCAST, DEI Lunch & Learn

LEGISLATIVE INITIATIVES Calloway to the Capitol | Annual community trip to Frankfort presented by AT&T Kentucky Chamber Day | Hosted table at event with over 2000 business leaders and legislators for upcoming session preview Business at Breakfast with Secretary of State Michael Adams July 7th |co-hosted Congressman James Comer Luncheon December 7th | 2023 Legislative Preview with Senator Jason Howell, State Representative Mary Beth Imes, & KY Chamber Public Affairs Representative John Hughes

SHOP LOCAL INITIATIVES Holiday Open House Shopping Weekend Small Business Saturday Citywide Sidewalk Sale

The Chamber held our 2022 Women in Business Luncheon on April 28th at The Barn at White Oaks. 225 female leaders were in attendance.

The original speaker, owner/founder of Spirited out of Louisville, had a canceled flight. Four women stepped up and we had an amazing panel of local professionals who shared their stories and advice. We can't wait for this event in 2023!

A WORKFORCE PROGRAM OF THE CHAMBER FOUNDATION MISSION

The Murray Works Foundation creates visibility and understanding of the career pathways in Calloway County, helping to create a strong talent pipeline for students grades K-12.

VISION

The Murray Works Foundation envisions a community with powerful partnerships and collaboration between our school districts and business community, helping students to see themselves staying in West Kentucky if they choose, meet their career goals and quickly become a productive member of the workforce.

PROGRAMS OF INVESTMENT SPARK is a career exploration experience designed specifically for eighth grade students in Murray & Calloway County School Districts.

SPARK provides students a hands-on learning experience, intended to spark their interests and passions. SPARK introduces students to local career options they may not be aware of in an effort to strengthen our local workforce of the future. Nearly 500 students will participate in this one-day event. to Career focuses on CLASSROOM Classroom connecting students with Through this program, TO employers. students are given the opportunity tour businesses and speak CAREER todirectly with employers about

career pathways available in their organizations. Students learn about what careers are in demand in Calloway County and what skills and education they need to attain them.

BUSINESS EDUCATION ROUNDTABLE Top tier investors convene with other public and private sector leaders, working collaboratively on workforce plans and agendas that improve the quality of our workforce.

OTHER INITIATIVES

WORKFORCE PARTNER INVESTMENT LEVELS The success of our future workforce relies on powerful partnerships and collaboration between our school districts and business community.

Investment in the Murray Works Foundation is a direct investment in the future of our local economy & workforce.

GOLD INVESTORS $2,500+ Prime logo placement as Gold Investor on website, social media and all other promotions Mentioned in all press releases submitted by the Chamber Opportunity to participate in the Business Education Roundtable Business logo on SPARK shirts which will be given to 500+ students (2023)

SILVER INVESTORS $1,000 Business logo as Silver Investor on website, social media and all other promotions Business name on SPARK shirts which will be given to 500+ students (2023)

BRONZE INVESTORS $500 Business name listed as Bronze Investor on website, social media and all other promotions

WANT MORE INFORMATION ON MURRAY WORKS? VISIT OUR WEBSITE OR CONTACT:

Career Pathway Roadmap to Success, Junior Achievement, Reality Store, Career Fairs, Mock Interviews, Job Shadowing/Internships (long-term goal), and more!

HAILEY ANDERSON hailey@mymurray.com 270.753.5171

WWW.MYMURRAY.COM/MURRAY-WORKS

MICHELLE BUNDREN michelle@mymurray.com 270.753.5171

2022 IMPACT SYNOPOSIS 9

CFSB INDEPENDENCE BANK MCCONNELL INSURANCE MURRAY CALLOWAY COUNTY HOSPITAL MURRAY STATE UNIVERSITY PEEL & HOLLAND PELLA THE MURRAY BANK SPORTABLE SCOREBOARDS

Initial Foundation Investors

300+

For your partnership and collaboration in developing the goals and programs of Murray Works.

OUTREACH TO STUDENTS K-POST SECONDARY REALITY STORE BOOTH CCHS MOCK INTERVIEWS CCHS ADULTING 101 EXPERIENCE GUIDANCE COUNSELOR ROUNDTABLE FRYSC BACK TO SCHOOL CARNIVAL BOOTH MSU MOCK INTERVIEWS

Staff Hours Spent on Workforce Initiatives

3

THANK YOU

MSU CAREER FAIR EXHIBITOR MSU NONPROFIT NETWORK EXHIBITOR JUNIOR ACHIEVEMENT VOLUNTEERS BUS TO BUSINESS PROGRAM EXPLORATION BUSINESS EDUCATION ROUNDTABLE CAREER PATHWAY ROAD MAP TO SUCCESS

Career Pathway Highlight Videos

GENERAL CONTRACTING HEALTHCARE MANUFACTURING

Calloway County Career Pathway Data Sheets

6

Watch highlights from SPARK & Career Pathway Videos

TEACHER FEEDBACK

"It was so good seeing my students get that hands-on learning experience at SPARK. Being there honestly made me emotional seeing them spark interest in different jobs and knowing how they will grow up and serve others and our community. This opportunity is exactly what students need and we as teachers are so appreciative."

5

Schools Engaged

CALLOWAY COUNTY MIDDLE SCHOOL MURRAY INDEPENDENT MIDDLE SCHOOL MURRAY-CALOWAY AREA TECHNOLOGY CENTER NEW COVENANT CHRISTIAN ACADEMY NORTHSIDE BAPTIST CHRISTIAN SCHOOL

5

Designated Areas to Explore

8th Grade Students in Attendance

46

500

Participating Businesses & Organizations

Volunteers & Group Leaders

60+

25

Hands-On Experiences

COSMETOLOGY | CULINARY ARTS | ELECTRICAL CIRCUITS | ENGINEERING | FINANCIAL SERVICES | FIRST RESPONDERS | HEALTHCARE | INSURANCE | PHOTOGRAPHY | RADIO | ROOFING | TECHNOLOGY | VET TECH | AND MORE

AGRICULTURE CONSTRUCTION, MANUFACTURING & TRADES HEALTHCARE PROFESSIONAL & PERSONAL SERVICES PUBLIC SERVICES

PARENT FEEDBACK "Thank you so much for hosting this amazing opportunity. My daughter came home talking about how much fun she had and allowed us to have a great conversation about paths she may want to pursue as a career."

WWW.MYMURRAY.COM/MURRAY-WORKS

2023 EVENTS & PROGRAMS DATES ARE SUBJECT TO CHANGE AS 2023 CALENDAR ADDITIONS ARE MADE

January

February

March

10 Business @ Breakfast 10 YPM Lunch 27 Morning Mingle

2 Membership 101 14 Business @ Breakfast 14 YPM Lunch 15 Calloway to the Capitol 24 Morning Mingle

7 YPM Lunch 9 Generations Workshop 10-11 Spring Open House 14 Business @ Lunch 31 Morning Mingle

April

May

June

9 YPM Lunch 11 Business @ Breakfast TBD Leadership Murray 11 YPM Lunch Program Applications Open 13 Membership 101 19 Women in Business Lunch 28 Morning Mingle

July 11 YPM Lunch 14 Annual Business Celebration

October 10 YPM Lunch 12 Business @ Lunch 18 Membership 101

August

7 Membership 101 13 YPM Lunch

September

3 Membership 101 12 YPM Lunch 4-5 Citywide Sidewalk Sales 14* Breakfast on the Farm 8 YPM Lunch TBD SPARK 22 Business @ Breakfast TBD Leadership Murray Begins

November 7 YPM Lunch 10-12 Holiday Open House 14 Business @ Breakfast 24-25 Shop Small Weekend

December 6 Membership 101 12 YPM Lunch TBD Legislative Preview

*Dates TBD for Seminars for Success, Leadership Murray & LIFT programs *If you have a specific recommendation for seminar topics, please contact Chamber staff Stay Up-to-Date with all 2023 Chamber happenings by subscribing to our weekly E-Newsletter at www.mymurray.com

Murray-Calloway County Chamber of Commerce

2022 Annual Report

CONTACT US 270-753-5171 www.mymurray.com

Stay Connected Subscribe to our weekly E-Newsletter to stay in the loop on all upcoming Chamber happenings, community events & member news.

805 N 12th Street Murray, KY 42071

ARE YOU UTILIZING YOUR BENEFITS? Aside from connecting business and developing leaders through events & programs, we love helping our members increase their visibility. Maximize your membership by utilizing the Member Information Center!

ENHANCE YOUR DIRECTORY LISTING

POST YOUR AVAILABLE JOBS

LET US KNOW ABOUT UPCOMING EVENTS

SHARE YOUR PRESS RELEASES

REQUEST A MEMBER MAILING LIST

MEMBER REFERRALS

LEARN HOW TO MAXIMIZE YOUR MEMBERSHIP Let us help you understand what the Chamber does for local businesses and how you can best maximize your membership investment. Join us at one of our membership classes or meetups in 2023.

MEMBERSHIP 101 Whether you are an existing member that wants to increase your ROI or a business considering membership, this class will give you an overview of the Chamber, what we do, and how your business can maximize your investment.

Murray-Calloway County Chamber of Commerce

MORNING MINGLE Join the Chamber Staff for coffee and share with us about your business, ask us questions about membership, and mingle with fellow Chamber members!

2022 Annual Report