Keynote Speaker Mary Luehrsen

Mary Luehrsen is director of public affairs and government relations for NAMM, the National Association of Music Merchants, and executive director of the NAMM Foundation. Since 2001, Luehrsen has directed NAMM’s government relations and advocacy efforts and guides the organization as an international leader for music education. In addition, she directs the 120-year-old organization in policy and advocacy issues that impact global music product businesses. Luehrsen is the NAMM Foundation’s inaugural executive director since its formation in 2006. The Foundation’s various signature programs exemplify Luehrsen’s focus on rallying talents and energies of individuals and organizations to advance opportunities for people of all ages and abilities to know the joys and benefits of making and learning music.

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