Q&A with Kara...

Kara Morkovsky Associate Vice President

Portico Property Management

Q. How did you initially become involved in the multifamily industry?

A. I had just rented my first apartment in SA and became so familiar and close with the office team that they said I would be a good leasing agent. The manager at the time told me to apply and I got my first job at one of the sister communities down the street.

Q. What have been the most rewarding aspects of your leadership role in the multifamily industry?

A. Seeing my team members advance professionally and being part of organizations that are moving forward and becoming innovative so I have a voice in helping with the change.

Q. How has the multifamily industry changed since you began your career?

A. Oh, where do I begin…it is constantly changing, that’s what makes it so interesting and fun! The evolving of the industry is the biggest driver in the changes…from going from old paper leases to electronic/digital, offering the good ol’ in person tours to virtual and self guided as well as all the new cool AI and Digital platforms and marketing techniques.

Q. What advice would you offer someone looking to enter the multifamily industry?

A. Take a chance! If you have a good personality, are friendly and willing to learn, anyone in this industry is willing to take a chance on you. They will invest in you and allow you to become the best person professionally you want to become. This industry allows you to grow and develop in so many other areas and progress forward in a highly sought out, always demanding career.

Q. What do you believe are the key components of successful multifamily management?

A. The basics! Hire great people, provide superior customer service, out perform your sub-market, build great client relationships, retain your team and have fun!

Q. What have been the biggest challenges you have faced in your leadership roles?

A. Making hard decisions comes with the job!

It is never easy nor will it ever be….to have to let someone go. Whether it is within your control or not. But treating someone just as good on the way out as they came in will go a long way and build future relationships! The other challenge is turnover and finding good talent! It has been extremely hard these past couple of years! Lastly, accepting and embracing change.

Q. What has been the most impactful decision you have made as a leader in the multifamily industry?

A. Getting involved with the San Antonio Apartment Association

Q. What measures do you take to ensure your staff stays motivated?

A. Keep work fun and don’t just know them as an employee but as a person and family member of your company. Continue to coach and mentor them so we are always adding value to their professional endeavors.

Q. What do you believe are the key traits of an effective leader?

A. Listen, just not hear. Challenge authority. Be engaging and offer input (speak up). Always coach up, not down. Encourage and Empower. Inspect what you Expect. Lead by Example.

Q. Who inspires you?

A. Do I have to pick just one? This is hard, I have come across so many who have inspired me along the way in the last 26 years of my multi-family career. Working with great companies like I have had the pleasure of, I have always had an inspirational role model with all of them!