Issuu

October 2023

The Top 5 Qualities of Exceptional Business Leaders

Ways to Slow Down and Take a Break!

What Does it Mean to Be “Ghosted”?

The Origins of Halloween Why Do We Eagerly Await Football Each Fall?

Hunger In Southwest Texas

1 in 5

adults are food insecure

1 in 4

children are food insecure

Fighting Hunger... Feeding Hope Founded in 1980, the San Antonio Food Bank takes pride in fighting hunger and feeding hope across our 29 county service territory. We have grown to serve 100,000 individuals a week in one of the largest service areas in Texas.

Ways You Can Support Our Mission Through your gifts of Food, Time, Money, and Voice, we can help feed hope to neighbors facing hunger in our community. Give help at safoodbank.org

Need Help?

Give Food

Give Time

Give Money

Give Voice

Food donations are critical to our ongoing mission of collecting and redistributing millions of pounds of food to individuals and families across Southwest Texas.

We can turn your $1 donation into 7 meals or 10 pounds of food. Make a gift by scanning the QR code with your phone.

Our volunteer opportunities range from our sorting room, warehouse, community kitchen, distributions, and more. All ages and abilities welcome.

We believe the voice of the community is powerful. Advocate against hunger or share our mission with your network. Connect with us @safoodbank.

Get the food and assistance you need at safoodbank.org/help

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Contents... 10 Transforming Lives

SA Hope Center Activates Dignity

14 Business

Qualities of Exceptional Leaders

16 Lifestyle

Finding Freedom in Less

18 Super Leaders

Use Gratitude by Gary Gregory

21 Imagine This...

A Revelation from Ty Jackson

22 An Actor’s Gift

Transformation by Dean West

24 Five Lessons

An Update from Kristi Fickert

28 Ghosted

What does it mean?

36 Wellness

Importance of Mental Health

42 Halloween

The Origins of Halloween

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from the publisher... EDITOR’S LETTER

M A G A Z I N E Home | Business | Life & More…

Dear Readers,

We are thrilled to unveil the October issue of EveryDayLifeMagazine, and it comes with exciting changes! As we continue to evolve, we’ve rebranded our magazine to bring you a richer blend of content, now spanning home, business, lifestyle, and more. In this issue, you’ll find a treasure trove of articles to enhance your autumn asdfasdfasdf experience. From cozy home décor ideas to insightful features on seasonal recipes and tips for balancing work and life, our goal is to provide you with a well-rounded source of inspiration and information for the “everyday”. We believe that EveryDayLifeMagazine.com should be a reflection of your diverse interests and passions. Whether you’re seeking advice on entrepreneurial endeavors, looking to create a warm and inviting home environment, or simply curious about life topics, our new format has you covered. This rebranding represents our commitment to delivering the best content to you, our valued readers. Your feedback and engagement have been invaluable in shaping this transformation, and we’re excited to embark on this journey together. Thank you for your continued support, and we hope you enjoy the October issue of EveryDayLifeMagazine.com. Your satisfaction is our motivation, and we look forward to being a part of your everyday life. Warm regards,

Kimberly

Publisher, EveryDayLifeMagazine.com

Our mission is to curate a vibrant and inclusive online space where individuals can unwind, discover inspiration, and foster meaningful connections within their communities. We are dedicated to fostering creativity, sparking conversations, and celebrating the everyday moments that make life extraordinary.

To advertise, contact us at info@everydaylifemagazine.com or visit us at www.everydaylifemagazine.com

Connect with us on social media!

Copyright© 2023 EveryDayLifeMagazine.com. All Rights Reserved. All materials, including content and artwork, found in this publication are protected by copyright and other intellectual property laws, and may not be used without authorization. Any use, reproduction, modification, transmission, distribution or republication of any parts of this work is strictly prohibited, unless authorized in writing by publisher. Unauthorized use may violate copyright, trademark and other applicable laws. Contents of this magazine are strictly for informational and entertainment purposes. In no event shall the publisher be liable for any damages such as direct, indirect, punitive, accidental, or consequential, arising out of the application of any of the contents of this magazine. Opinions expressed are those of the writers or sources and do no necessarily represent the views of the publisher nor do they constitute the endorsement of products or services herein. Information in this publication has been compiled from sources believed to be reliable, however, EveryDayLifeMagazine.com makes no guarantee as to, and assumes no responsibility for, the correctness of the information and/or recommendations.

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Contributors

Thank you!

KRISTI FICKERT

Vice President of Enterprise Growth, Realync

Kristi is a professional speaker, presenter, facilitator and author. She has served as a board member, a city councilwoman, and is actively involved in marketing and training for various industries. She is a marketing tech coach, a multifamily expert and mom-in-office.

GARY GREGORY

Best-Selling Author, Speaker, Director of Operational Initiatives Gary is on a mission to equip and steward leadership through creating your SUPERFANTASTIC! How do you create your SUPERFANTASTIC? *KNOW & SHOW *SOW & FLOW *GROW & WHOA! Services available include: Speaking, Seminars, and Coaching.

TY JACKSON

Motivational Public Speaker, Talking With Ty Podcast Host Ty is an NAAEI Facilitator and renowned international speaker with a rich background in diversity, equity, and inclusion (DEI) consultation, training, education, and coaching, specifically within the multifamily industry, spanning over 16 years. Her expertise lies in empowering individuals in leadership, management, and various roles to embrace DEI principles.

SONNY MELENDREZ Motivational Speaker

Sonny is an award-winning motivational speaker, Hall of Fame radio/TV host and author, based in San Antonio. For more of his enthusiastic brand of inspiration and speaking information, visit his official site: SonnyMelendrez.com or email: Sonny@SonnyMelendrez.com Listen to his inspirational podcast -The Sonny Melendrez Show wherever you access your podcasts.

DEAN WEST

Actor, Educator, Author, Coach and Podcaster Dean is a seasoned actor and filmmaker. With a rich portfolio of accomplishments in both the entertainment industry and literary world, Dean’s journey is an inspiring testament to his creativity and dedication. Read more about him at TheDeanWest.com

October 2023

Transforming Lives: The SA Hope Center Activates Dignity In the heart of San Antonio, a beacon of hope shines brightly for those facing the challenges of poverty and crisis. The SA Hope Center stands as a testament to the power of compassion and a wholistic approach to loving people well by empowering them to meet their needs through in-depth case management and wrap-around social services. With a vision to eliminate systemic generational poverty, the SA Hope Center is transforming the lives of individuals and families in San Antonio by providing basic necessities, like food and clothing, and offering educational resources, training and employment assistance to provide a holistic support system based on the goals and dreams of the people we serve. Programs & Services: 1. Emergency Assistance: SA Hope provides immediate relief to individuals and families facing crises, offering essentials such as food, clothing, utilities, and connections to housing. This assistance not only meets immediate needs but also prevents further spirals into destitution. 2. Mentorship: SA Hope connects individuals and families with Social Worker Mentors to work together and address the root cause(s) of chronic poverty. Mentors team with the program participants to create personalized goals that increase physical, emotional, and spiritual health by focusing on each person’s unique strengths. 3. Education & Training Programs: Recognizing the power of education to break the cycle of poverty, SA Hope offers education and training programs that empower individuals with new skills and knowledge. Adult education, parental training, and financial literacy workshops equip participants to pursue opportunities across the city. 4. Employment Support: SA Hope collaborates with partners to connect job seekers with skills

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to obtain suitable employment opportunities. This not only secures stable income but also fosters a sense of dignity and purpose. 5. Health and Wellness Initiatives: Access to mental healthcare can be a significant challenge for those living in poverty. SA Hope facilitates access to mental health resources and wellness resources to ensure the overall well-being. Beyond material assistance, SA Hope focuses on creating a strong sense of connection to the communities of the clients served. Through outreach partnerships and community connections, SA Hope is a voice for voiceless and an inspiration to those who feel hopeless. The SA Hope Center’s influence extends far beyond the immediate recipients of its services. By addressing the root causes of poverty and providing pathways to self-sufficiency, the center contributes to the overall well-being of the San Antonio community. Behind the statistics and community impact lie countless personal stories of transformation. Sharing these narratives highlights the real-life changes that the SA Hope Center facilitates, showcasing how individuals overcome adversity and build brighter futures. Visit www.sahopecenter.org to learn more about and see the video stories of clients impacted. The SA Hope Center stands as a beacon of light in the battle against poverty, illuminating a path toward self-sufficiency and a better quality of life for countless San Antonio residents. Through its multifaceted approach to addressing poverty’s underlying causes, the center not only transforms individual lives but also uplifts the entire community. As we celebrate the achievements of the SA Hope Center, we are reminded of the remarkable change that can be achieved when compassion and community converge in the pursuit of a brighter future.

MISSION:

We love people well by empowering them to meet their needs through in-depth case management and wrap-around social services.

VISION:

Locations:

Eliminating systemic multi-generational poverty.

SUPPORT A FAMILY TO BECOME A PARTNER IN HOPE!

Scan Here to Donate Contact Leigh Owen at lowen@sahopecenter.org to learn more about ways to support and connect.

info@sahopecenter.org

(210) 433-5430

www.sahopecenter.org

Ways to slow down

and take a break... Gratitude Practice: Reflect on things you’re grateful for. This can shift your focus away from stressors and toward positive aspects of your life.

Mindful Walking: Take a short walk, even if it’s just around your office or home. Pay attention to each step and your surroundings. Feel the ground beneath your feet.

Guided Meditation Apps: There are numerous apps and online resources that offer guided meditation sessions for beginners. These can help you relax and clear your mind.

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Nature Breaks: If possible, step outside and connect with nature. Even a few minutes in a park or your garden can have a calming effect.

Tech-Free Zones: Designate certain areas or times in your day as techfree zones. This can help you disconnect from screens and reduce stress.

Reading: Escape into a good book or magazine for a few minutes. Reading can transport your mind to different worlds and provide a mental break.

October 2023

Business

The Top 5 Qualities of Exceptional Business Leaders Exceptional business leaders aren’t just born; they are made through a combination of innate qualities and continuous personal development. Their success isn’t measured solely by profit margins but by the well-being and growth of their employees. In this article, we explore the top five qualities that set exceptional business leaders apart and delve into the best ways to treat and appreciate their employees. 1. Visionary Leadership: Exceptional business leaders possess a clear and compelling vision for the future of their organization. They inspire their teams with a shared sense of purpose, encouraging them to work towards common goals. A visionary leader communicates their vision effectively, making employees feel like they are part of something bigger. 2. Empathetic Communication: Effective communication is at the core of exceptional leadership. Exceptional leaders listen actively to their employees, understand their concerns, and empathize with their needs. They create an open and inclusive atmosphere where everyone’s voice is heard and valued. 3. Adaptability: In the fast-paced business world, adaptability is a key trait of exceptional leaders. They embrace change and encourage their teams to do the same. By fostering a culture of adaptability, leaders empower employees to innovate, evolve, and stay ahead of the competition. 4. Accountability: Exceptional leaders take responsibility for their actions and decisions. They set high standards for themselves and their teams, holding everyone accountable for their performance. This accountability builds trust and integrity within the organization. 5. Employee-Centric Approach: To be exceptional, leaders must prioritize their employees’ well-being. This means providing opportunities for growth and development, recognizing and rewarding achievements, and fostering a healthy work-life balance. Exceptional leaders know that their employees are their most valuable assets. Exceptional business leaders possess qualities that go beyond profitability. They inspire, communicate effectively, adapt to change, take accountability, and prioritize their employees’ success. By recognizing and appreciating their employees through various means, these leaders create a positive and productive work environment that benefits everyone in the organization.

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Quality leaders

October 2023

Lifestyle

Finding Freedom in Less

In a world where consumerism often reigns supreme, the concept of minimalism has been gaining traction as a refreshing alternative. The minimalist lifestyle is more than just a trend; it’s a mindful choice that advocates for simplicity and intentionality in various aspects of our lives. While it may seem counterintuitive to some, there are compelling reasons to consider the benefits of embracing minimalism. At its core, minimalism is about intentionally simplifying your life by decluttering both your physical possessions and your mental space. It encourages you to focus on what truly matters, letting go of excess and distractions. While it may initially seem like a rejection of materialism, minimalism is not necessarily about living with nothing; it’s about living with purpose and meaning. THE PARADOX OF POSSESSIONS We often associate possessions with happiness and security. Owning things can provide a sense of comfort and stability, and there’s nothing wrong with that. However, minimalism challenges the idea that more possessions automatically equal more happiness. In fact, it suggests the opposite: that too many possessions can lead to stress, overwhelm, and even a sense of emptiness. WHY EMBRACE MINIMALISM? Clarity and Focus: Minimalism helps you declutter your physical space and, in turn, your mind. With fewer distractions and less clutter, you can better focus on your goals, passions, and what truly brings you joy.

Financial Freedom: Consumerism often leads to overspending and debt. Minimalism encourages mindful

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spending and saving, which can lead to greater financial security and peace of mind. Reduced Stress: A cluttered environment can be mentally taxing. Minimalism creates a serene atmosphere that can reduce stress and anxiety, promoting overall well-being. Environmental Impact: Owning less stuff means consuming fewer resources and reducing waste. It’s a small but meaningful step towards a more sustainable lifestyle. Improved Relationships: Minimalism encourages you to prioritize relationships over possessions. When you’re not preoccupied with stuff, you have more time and energy to invest in your connections with others. FINDING YOUR BALANCE It’s important to note that minimalism doesn’t have to be extreme. You don’t need to sell all your belongings and live out of a backpack to be a minimalist. Instead, it’s about finding a balance that works for you. Some may choose to downsize significantly, while others may simply aim to be more mindful about their consumption. In a world filled with constant noise and distractions, minimalism offers a path to simplicity and contentment. It encourages us to reevaluate our priorities, let go of what no longer serves us, and focus on the things that truly bring us happiness and security. While it may not be for everyone, the benefits of embracing minimalism are undeniable – it can lead to greater clarity, financial freedom, reduced stress, and a more fulfilling life overall. So, why not give it a try and see how it can positively impact your life?

e c n a l a b ur o find y

October 2023

SUPER Leaders

Gary Gregory | Best-selling Author & Speaker

SUPER Leaders use Gratitude as a Tool Gratitude is a tool that can have a positive impact on our leadership in many ways. Most consider gratitude an emotion, which in a sense correct. The problem with emotions is they are temporary, fleeting, and dependent on feelings. At best, gratitude becomes inconsistent. When you make gratitude a choice then a leader can use gratitude as a tool.

When leaders use gratitude as a tool, they are more likely to be open to new ideas and feedback. They are also more likely to be supportive of their team members and to create a positive work environment. In addition, grateful leaders are more likely to take risks and to innovate.

positive. When we are grateful for the good things in our lives, it is easier to see the silver lining in difficult situations. This positive mindset can help leaders to stay motivated and to overcome challenges. • Gratitude makes leaders more resilient. When we experience setbacks, it is easy to become discouraged. However, grateful leaders can bounce back from adversity more quickly. This is because they can see the lessons that can be learned from difficult experiences. • Gratitude makes leaders more effective communicators. When we use gratitude as a tool, we are more likely to be open to hearing other people’s perspectives. This makes us better listeners and communicators. • Gratitude builds trust. When we express gratitude to others, it shows that we value their contributions. This can help to build trust and rapport between leaders and their team members. • Gratitude is contagious. When leaders use gratitude, it creates a positive atmosphere that can spread to others. This can create a more productive and enjoyable work environment for everyone.

There are many reasons why gratitude is such an important tool for leaders. Here are just a few: • Gratitude helps leaders to focus on the

Gratitude is a powerful tool that can help us to see the good in all experiences, even the bad ones. When we are grateful, we are more likely to learn from our mistakes and to grow as lead-

But what truly is gratitude? Some psychologists describe gratitude as an “affective trait” – meaning an individual’s response to a situation - as an emotion (based on feelings) or choice (based on a decision). For example, positive affective traits and skills can be essential for effective learning and productivity. Gratitude as a tool can reduce stress, improve our relationships, and even make us healthier. But did you know that gratitude can also make us better leaders?

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ers. We are also more likely to be open to new opportunities and to take risks. Here are some specific examples of how gratitude can benefit a leader when reflecting on good and bad experiences: • A leader reflects on a successful project and is grateful for the hard work of their team members. This gratitude can help the leader to continue to build trust and rapport with their team members, and it can also motivate the team members to continue to work hard in the future. • A leader reflects on a failed project and is grateful for the lessons they learned. This gratitude can help the leader to avoid making the same mistakes again in the future, and it can also help the leader to become more resilient in the face of challenges. So how can leaders cultivate gratitude as a tool? Your gratitude tool is useless unless put to work. Here are a few tips: • Pre-decide each day that you will choose gratitude before the day begins. Use it as a tool that will help you make the most of

the environment and circumstances. • Take time to reflect on the good things in your life. Make a habit of writing down or thinking about the things you are grateful for each day. • Express your gratitude to others. Let your team and customers know how much you appreciate them. • Be mindful of the small things. Don’t wait for something big to happen to be grateful. Find something to be thankful for each day, no matter how small it may seem. • Help others. One of the best ways to feel grateful is to help others. Find ways to give back to your community or to those in need. If you want to become a SUPER leader, start by developing your gratitude toolbox. You will be amazed at how it can improve your mindset, skillset, and the lives of those around you. Gary Gregory TheGaryGregory.com

In the realm where skies and earth entwine, Where nature’s artistry so brightly shines, With feathers of grace and melodies sweet, The birds in their haven, a world complete. With wings that flutter, like strokes of a brush, They paint the canvas, in every hush, In the dawn’s first light, they take to the air, A symphony of life, beyond compare. The robin’s song, a morning’s embrace, Awakens the world with its tender grace, And high above, in the boundless blue, Eagles soar, in a world they construe. In forests dense, and by riverside, Kingfishers plunge with a graceful glide, Their vibrant colors, a sight to behold, As nature’s story continues to unfold. Through seasons’ change, they carry the tale, Of life’s persistence, in every detail, In meadows and mountains, they find their place, A testament to beauty, in nature’s embrace. So let us cherish this gift so rare, The birds and their world, a love we share, For in their flight, we find our connection, To nature’s wonder, our source of reflection. - Author Unknown -

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Imagine this...

Ty Jackson | Motivational Public Speaker, Talking With Ty Podcast Host

What if I shared with you a personal revelation? A realization that the very reason I was once overlooked in my career is the same reason, I inadvertently overlooked others. Picture this scenario - I came to recognize that the unconscious biases that were once used against me became the very biases I unconsciously used against residents, team members, and potential new hires. Today, I am sharing with you not only as a colleague in this dynamic industry but as someone who has confronted their own biases and biases ingrained in our industry’s fabric. It is essential to acknowledge that unconscious bias exists within each one of us. It’s a human trait, but it’s also one that we can address, understand, and ultimately break free from to create a more inclusive and thriving multifamily environment. At times, we might be oblivious to the impact of our biases on others. We might overlook talented individuals, not giving them the opportunities, they deserve because of preconceived notions or stereotypes. These biases can be deeply ingrained, shaped by societal norms, and influenced by our upbringing and experiences. But it’s our responsibility to question these biases and work towards fostering a more equitable and diverse community. As multifamily industry professionals, we hold great power and influence in the lives of countless individuals. Our decisions impact the housing experiences of residents, the growth of our team members, and the opportunities afforded to prospective employees. By addressing and dismantling our unconscious biases, we can create a ripple effect of positive change that resonates throughout our industry and beyond. So, let us embrace the challenge to look within ourselves. Let’s foster an environment of self-reflection, open dialogue, and education. Together, we can unshackle ourselves from the chains of unconscious bias and replace it with empathy, understanding, and compassion. To do this,

let’s commit to ongoing training and learning, understanding the various facets of unconscious bias that manifest in our work and personal lives. Let’s be aware of the language we use, the assumptions we make, and the actions we take, ensuring they align with our commitment to inclusivity. By breaking the cycle of unconscious bias, we can create an industry that truly represents Diversity, Equity and Inclusion. An industry that appreciates and celebrates the unique perspectives, talents, and strengths that everyone brings. So, let us embark on this journey together - a journey towards enlightenment, empathy, and equity. Let us lead by example, fostering a multifamily industry that not only recognizes the impact of unconscious bias but actively works to dismantle it. Imagine if your unconscious bias became a barrier, hindering you from making a significant impact in someone else’s life. The very biases we might not be aware of could prevent us from connecting, understanding, and empowering others in a profound way. Being mindful of our unconscious biases is crucial to ensure that we approach each person with openness and empathy, allowing us to create a positive and transformative impact on those around us. As you read these lines, imagine if your unconscious bias stood as an obstacle, preventing you from making a significant impact in someone else’s life. It’s an eye-opening thought that compels us to be mindful of our unconscious biases, ensuring we approach each person with openness and empathy. Such awareness enables us to create a positive and transformative impact on those around us. I hope this reflection resonates with you and sparks a vital conversation on the importance of addressing unconscious bias in the multifamily industry. Together, let us strive for an inclusive and compassionate future.

October 2023

The Actor’s Gift...

Dean West | Actor, Educator, Author, Coach, Podcaster

Techniques to Transformation As an actor and coach with over two decades of experience, I’ve witnessed firsthand the transformative power of acting in better understanding ourselves and our desires. This insight extends beyond the realm of the stage and screen and can be applied to various aspects of life, including gratitude. Gratitude is more than a mere collection of thankful words; it’s a gateway to profound emotional connection and enrichment. By integrating acting techniques such as the “moment before” and substitution, we can take our gratitude practice to a whole new level, allowing us to tap into genuine emotions and elevate our overall experience of gratitude. You can learn more in my series of books on Amazon titled, “The Actor’s Gift to Manifestation”. Gratitude stands as a luminous beacon, casting light upon the positive dimensions of our lives and nurturing contentment and joy. It’s a powerful shift in perspective, redirecting our attention from scarcity to abundance, unveiling the door to a more fulfilling existence. What if we took this essence of contentment, of having, and translated it into alignment with abundance, rather than lack? Moreover, we could seamlessly interweave our existing blessings with our aspirations, forging a harmonious connection between the present and the future we wish to manifest. The key to this transformative process lies within the pages of an actor’s playbook, where techniques can be unearthed to align our gratitude with genuine, heartfelt emotions. Enter the “moment before,” a tool that actors employ to step seamlessly into a character’s world. This technique ensures that the actor doesn’t merely act out the role but genuinely lives within its circumstances. Remarkably, this very technique can be harnessed to align ourselves with a life we aspire to create. Let’s explore the mechanics, shall we? The concept of the “moment before” consists of three pivotal questions that tether us to the present moment: Where was I? Where am I? What do I want? It’s an exercise in mindfulness, grounding us in the precise juncture where our desires converge with our present state. Let’s apply this to the pursuit of abundance. Imagine this: After an invigorating swim in my pool, I find myself nestled on a plush couch, my beloved dog snuggled close. My aspiration is to infuse my surroundings with life-nurturing energy that heals from within. This composite of real and envisioned elements creates an atmosphere rich in authenticity, even if not all components are currently present. Yet, the term “substitution” steps in to work its magic. In acting, it’s the process of channeling genuine emotions into a character’s experiences. In our context, it becomes a bridge between what we have and what we aspire to possess. Consider my longing for the pool – by substituting it with the serene memory of a vacation poolside, I immerse myself in the serenity and peace I seek. I bask in the feelings, allowing their frequency to harmonize with my intentions. Here’s another nugget: blend new desires with existing gratitudes. This intricate fusion cultivates a resonant emotional landscape. The joy you derive from current accomplishments can seamlessly coexist with aspirations, forming a cohesive tapestry of gratitude. So, when you embark on your gratitude ritual, layer it with a “moment before.” Let these three questions anchor you: Where were you? Where are you now? What do you seek? Interweave truthful emotions through substitution and surrender to the present moment. If this perspective resonates with you, I invite you to explore TheDeanWest.com, where comprehensive courses and books await – a treasure trove where acting and manifestation converge. Remember, life unfolds not as an occurrence to you but as a gift for you. You are the seeker, and your mind, a faithful guide. Ask it questions that illuminate the good, and in return, it shall reveal the abundance you seek.--

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Calm... To cultivate a sense of calm in your life, it’s essential to embrace mindfulness. Begin by taking deep, slow breaths, focusing your attention on the present moment. Clear your mind of distractions and worries, and practice self-compassion. Remember that it’s okay to take breaks and prioritize self-care. Additionally, consider incorporating relaxation techniques like meditation or yoga into your routine. By prioritizing your mental and emotional well-being, you can navigate life’s challenges with greater calm and resilience. October 2023

Five Lessons...

Kristi Fickert | Vice President of Enterprise Growth, Realync Marketing Tech Coach | National Speaker | Multifamily Expert | Mom-in-Office

Five Lessons from the 2023 Multifamily Conference Circuit The multifamily housing industry is constantly evolving, driven by advancements in technology, shifts in renter behavior, and innovative marketing strategies. And, we can’t ignore additional factors that are heavily influencing the landscape of our multifamily businesses today, such as staffing shortages and record-setting rent growth. As we reflect on the insights gathered from the 2023 Multifamily Conference Circuit, it’s evident that several key trends and ideas are shaping the future of the industry. 1. Video isn’t going anywhere Video marketing is no longer just a trend; it’s a necessity in today’s digital landscape. Nearly every 2023 conference had video sessions on their agenda, which demonstrates the continued emphasis on the significance of utilizing video content to engage with potential renters effectively. Video not only allows us to showcase our communities in immersive ways, giving prospective renters a more vivid sense of what life would be like in their apartments, but it also gives us an opportunity to connect with renters earlier and in a much more personalized way. But, there are so many other ways to use video: One key takeaway from the AIM Conference is the growing importance of connected TV and video ads. Connected TV is just a fancy phrase for streaming TV. Think YouTube, Hulu, Sling, etc. 24 EveryDayLifeMagazine.com

With the rise of these streaming services and Smart TVs, multifamily marketers are adapting by creating targeted video ads to reach their audiences where they spend most of their screen time. In the past, television-based ads were out of reach for the multifamily industry due to the incredible cost and ad-buy minimum thresholds that were well outside of traditional multifamily budgets. However, technology is evolving and it’s now not only cost-effective to produce video content, but TV ads are now as affordable as what most communities are spending on Google or paid ads on Meta. If you want to see some early adopters in the connected TV space, keep an eye on Bozzuto, Kairoi, Van Metre and Thrive Communities. They’ve all been effectively running ads for their communities via these platforms and they’re closely measuring their success. So far, the results are favorable and their brands are certainly being elevated vs. the competition. Furthermore, 1:1 video communication was a hot topic at VAMACON, TAA, The Techome Builder’s Summit, NAA and in D.C. at PMA’s spring leasing summit. Leveraging personalized video communication allows on-site teams to establish more meaningful connections with potential renters (and residents), making them feel valued and understood. Maintenance teams are using video tutorials, to give residents a visual “how to” for numerous things around the community

- such as how to operate a trash compactor to how to operate a smart thermostat. The real value in video is that it can be measured but also, it becomes scalable. Once video content is created, it can be shared and used in a variety of additional ways. Multiple use-case examples were shared this conference season, but a few included the ability to reduce the number of service requests the maintenance team has to respond to by incorporating tutorial videos and reducing the time leasing teams spend touring (an in-person tour averages 45-60 minutes whereas a live virtual tour lasts just 14-17 minutes on average). 2. Renter Experiences Are Under a Microscope The conference circuit this year also highlighted the significance of creating exceptional renter experiences. In an age where renters have high expectations and double digit rent increases are still very much the norm, going the extra mile has now become more like “go an extra 10 miles and do it with heels on”. Renters are being trained by other industries to want immediate results and experiences that aren’t just amicable, but something they can show and tell about.

First, they created student focus groups in 13 markets across the country. What they learned: Make everything shareable - on your social, on your website - every single piece of collateral, content and information. And, renters can prefer elevated levels of service versus free rent. Her team listened to feedback and then got creative. A few fun offerings were merchandised food pantries, fresh grab and go flowers and customized Jibbitz giveaways (you know, the cute little buttons that clip into your Crocs).

If you want a sneak peek of “what’s to come” in multifamily, take a look at what’s happening in the student housing sector. What are students desir- Other takeaways from this enlightening session, ing and demanding? What does their lifestyle look which also included Virgina Love from Entrata and like? While yes, they’re students now, they’ll be- Brad Shaw from Greystar: come part of the conventional multifamily community in the next several years and it’s likely their • This new generation is very accepting of expectations aren’t going to change - they’ll bring mistakes versus Millenials. those expectations with them. • They rely heavily on word of mouth • They advocate for the fair treatment of Ashley Poyer, VP of Sales and Marketing at Peakworkers (office staff/maintenance staff) Made, was a panelist at TAA and spoke about • They don’t care as much to be incentivized they’re working to better understand their stuas their predecessors (think referrals) dent renters, so they can then deliver those ins• They do like grand experiences (think tickta-worthy experiences. ets to Beyonce, Morgan Wallen, etc.)

October 2023

The lesson: Be ready, because these renters are experts in their craft, whereas traditionally, most coming to a conventional property near you soon. of us have been considered generalists - jacks of all trade, doing a little bit of everything. But it’s 3. Personal Branding’s Role in the Industry hard to be good at a lot of things, thus the need for more specialization. And this isn’t happening Personal branding is no longer just a concept for at only a corporate level. influencers and celebrities. In the multifamily industry, personal branding has gained significant There was a considerable amount of brainstormcurrency, particularly when it comes to on-site ing happening this spring and summer out in the professionals. This was a featured educational field and specialization is also starting to happen topic at multiple conferences and many discus- on-site, including content creators. There is a lot sions featured industry success stories of on-site more leaning into AI, automation and consolidaprofessionals like Drew Hudson at American Land- tion of tech stacks in order to simplify roles and mark and Craig Ladines at Praxm, who have ef- responsibilities for on-site teams - so they can fectively built personal brands that resonate with focus on excelling and becoming experts at their renters. They learned to effectively show off their craft, more so than ever before. personalities while remaining true to the confines of their organization’s corporate brand and it got This trend also aligns with the need to provide them noticed. They got the attention of not only exceptional service to renters. Specialized roles renters (both were able to significantly improve can lead to more efficient operations, better custhe performance of their assets and Drew became tomer service, and increased renters satisfaction. one of NAA’s first 20 in their Twenties recipients), but they also reaped the benefits personally, 5. Open AI is the WingMan Multifamily Has through promotions and recognition both inside Been Needing and outside of their companies. Everyone wins! Open AI and natural language processing tools, Showcasing the human side of your team can fos- like Chat GPT, have secured their seats at the ter trust and credibility among potential renters. table in the multifamily industry. Property manAfter all, we know renters buy the ‘person’ before agement companies have been adopting chatbot they ever rent an apartment. tools for the last few years, but tools like Chat GPT create a whole new opportunity to add effiWatch for more management companies to allow ciency to our operations. some creative “wiggle room” when it comes to being able to introduce and use your personal brand NAA’s Marketing and Communications Networkin the day to day operations of your business. ing Group, which includes some of the industry’s top marketing executives, met twice earlier this 4. Role Specialization year and in both meetings, Chat GPT came up as both a tool that can assist our industry in unAs our industry and the technology stacks we use precedented ways and, as something we need to become as diverse as the renters we serve, role keep a pulse on from the perspective of privacy, specialization will continue to evolve. Role cen- WCAG compliance and integrity and ethics codes tralization doesn’t always mean consolidating of conduct. teams and eliminating people. It means that employees are afforded the opportunity to become 26 EveryDayLifeMagazine.com

Feedback from marketers was mixed: Some were apprehensive, more due to the fear of the unknown with a new tool and others are already embracing the Chat GPT platform and using it to assist in writing ad copy, website descriptions and more. Others, like Kristina Marshall at BH Management, are letting their on-site teams experiment with the tool as part of their day to day leasing routines. But Chat GPT doesn’t have to solely be used to write copy. You can feed it virtually any type of information and ask it to make recommendations for you. So, if you’re afraid to use it for content or renter-facing information, you can still utilize it to save time and money in other ways. For example - feed it your property information and other fun details and ask it for suggestions on resident events that would create a sense of community and get people engaging. Use these suggestions to execute better on your next resident event. Or, ask it to provide some ideas for your next team building event or to create a meeting outline for you. You can even ask it to create an office schedule for you, so if you’re trying to start in-

corporating a hybrid or extended office hours type of schedule, it can help and can do it in about 30 seconds versus the hours it would take a human to do the same. It works incredibly fast and most of the results are fairly usable and doable. You’ll need to finesse the final work, but it’s quickly becoming a time saver and works as a source of inspiration when yours is running low. Conferences are a great place to network and meet other multifamily colleagues, but they’re also a great place to soak up education and to learn about new technologies. From the importance of video marketing and renter experiences to the rise of personal branding, role specialization, and AI integration, these trends and ideas are reshaping the way we operate and connect with renters. Embracing these lessons will be essential for multifamily professionals looking to stay competitive in the years to come. And, as you prepare your 2024 budgets, I hope the information here helps you make more informed and impactful decisions for your multifamily business.

October 2023

Ghosted Ghosted...

What Does It Mean to Be “Ghosted”??? To be “ghosted” by someone means that they suddenly and unexpectedly stop all communication with you, leaving you without any explanation or closure. This term is commonly used in the context of dating or interpersonal relationships, but it can also occur in friendships and professional settings. When you’re ghosted, it can be a hurtful and confusing experience. Here are some ways to react to being ghosted:

a fresh perspective and provide comfort during this difficult time.

5. Give yourself closure: Understand that closure might not come from the person who ghosted you. Instead, focus on finding your own closure by accepting the situation and moving forward.

6. Maintain your self-worth: Remember your value and worth as an individual. Ghosting can make you question your self-esteem, but it’s es1. Recognize your emotions: It’s normal to feel sential to remind yourself of your positive qualia range of emotions such as sadness, confusion, ties and the other meaningful relationships you anger, or even self-doubt. Acknowledge and al- have in your life. low yourself to experience these emotions rather than dismissing them. 7. Learn from the experience: While being ghosted can be painful, it can also be a teaching 2. Gain perspective: Remember that being moment. Assess what you might have learned ghosted says more about the person who chose about the kind of treatment you deserve, red to disappear than it does about you. It’s a re- flags to be aware of, or areas in which you can flection of their inability to communicate or con- grow from the experience. front issues, rather than any shortcomings on your part. 8. Keep an open mind: It’s important not to let being ghosted close you off from future rela3. Don’t blame yourself: Avoid placing the blame tionships or connections with others. Trust that solely on yourself. Ghosting is a choice made by there are still people out there who will value the other person, and there might be various and respect you. Stay open to new experiences reasons behind it that have nothing to do with and allow yourself to heal. you. Self-reflection is important, but try not to internalize the ghosting as a personal failing. Remember that reacting to being ghosted is a personal process, and it’s essential to give your4. Seek support: Reach out to trusted friends self time to heal and recover. Focus on self-care or loved ones for emotional support. Discuss- and surround yourself with positive influences ing your feelings and frustrations can help gain as you move forward.

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October 2023

Enjoy the images of fall...

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October 2023

Fall SPORTS The History of Football and Why We Eagerly Await It As the leaves change colors and the air becomes crisp, there’s a palpable sense of excitement in the air. For many, autumn is synonymous with one thing – football season. But have you ever wondered why we eagerly anticipate the arrival of this sport every fall? To understand this, we need to delve into the rich history of football and explore the unique bond it shares with the autumn season. Football’s origins can be traced back to ancient civilizations, where various forms of ball games were played. However, the modern version of American football as we know it today was born in the late 19th century. The game’s roots can be found in rugby and soccer, and it began to take shape in colleges and universities across the United States. During the late 19th and early 20th centuries, college football gained immense popularity. Iconic rivalries such as Harvard vs. Yale and Army vs. Navy emerged, captivating the nation. The sport’s popularity led to the formation of the Intercollegiate Athletic Association of the United States, which later became the NCAA, further solidifying the place of football in American culture.

onship game became a cultural phenomenon, blending sports with entertainment in a way that no other event could. The Super Bowl, often held in the heart of winter, marks the culmination of the football season, further linking the sport with the cozy, communal feeling of autumn and winter. So, why do we eagerly await football season in the fall? There are several reasons. First, the weather is ideal for outdoor sports – not too hot, not too cold. The crisp air and falling leaves create a picturesque backdrop for the games. Tailgating with friends and family, sipping on hot cocoa, and enjoying classic game day snacks are all part of the autumn football experience. Moreover, football represents more than just a game; it’s a cultural touchstone. It brings communities together, fosters camaraderie, and gives us a shared narrative. Whether you’re cheering for your hometown team or your alma mater, football allows us to connect with our roots and celebrate our shared traditions.

The history of football is a story of evolution and cultural significance. It has deep roots in American society and continues to capture our hearts In the 1920s, professional football started to gain each autumn. As we prepare for each kickoff, let’s traction. The National Football League (NFL) was savor the rich history, the camaraderie it fosters, founded in 1920, initially consisting of eleven and the joy it brings to millions. Football and teams. Over the years, the league grew in size autumn, it seems, are a match made in gridiron and stature, drawing in passionate fans from all heaven, and the anticipation of both is a chercorners of the country. ished tradition in its own right. So, grab your jerseys, paint your faces, and get ready for another The advent of the Super Bowl in the 1960s took exciting season of football under the autumn sun. football to new heights. This annual champi-

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ll a b t oo F

! n o s a e S October 2023

Appreciating Employees... Make them feel part of the team

Appreciating employees is essential for building a motivated and loyal workforce. Here are some effective ways for leaders to show their appreciation: Recognition: Acknowledge and celebrate employee achievements, both big and small. Publicly recognizing their contributions boosts morale and motivation. Feedback: Provide regular, constructive feedback to help employees grow and improve. Be specific and focus on their strengths as well as areas for development. Professional Development: Invest in training and development opportunities for your team members. Encourage them to learn and grow within the organization. Flexibility: Offer flexibility in work arrangements when possible. This can include remote work options or flexible hours to accommodate personal needs. Employee Benefits: Provide competitive benefits, such as health insurance, retirement plans, and wellness programs, to enhance the overall well-being of your employees.

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Leadership Q&A...

Donna Schmidt | Chief Operating Officer, Price Brothers Management We asked Donna questions about how she got started in her industry and what advice she would give others... How did you initially become involved in the multifamily industry? I started out cleaning apartments to supplement while going to school. They needed a leasing agent for the weekend…the rest is history!

seriously, I try to look at all perspectives prior to deciding. As a leader, you have to be able to see into the future on the impact that a decision will have on every department, every property, every team member, every vendor/guest and our residents.

What have been the most rewarding aspects of your leadership role? Hands down, the people. Seeing people grow, develop and then develop others!

What measures do you take to ensure your staff stays motivated? Our success as a company depends on our staff so I would say anything and everything! We care about our team members and who they care about. We are committed to supporting, developing and taking care of every team member. That can be seen in updates to holidays, benefits, group activities, training, development opportunities, etc.

How has the multifamily industry changed since you began your career? The first word that comes to mind is “manual”. The technology improvements are definitely the most impactful. Keep in mind when I started, we had ledger cards and LOTS of paper. When I first experienced actual computer software, it was DOS based and very clunky (technical word there ). The other significant improvement is professionalism. The credit there has to go to organizations like the Apartment Associations and IREM. With the local, state and national support of development, we have industry standards that have really raised the bar. Vendor partnerships that focus on doing the right thing and working together for the good of the industry. All of these things have continued to improve over the last 30 years. Wow that sounds like a LONG time.

😊

What advice would you offer someone looking to enter the multifamily industry? Find a good company with strong values, mission and development programs. Also, be open to learn from EVERYONE! Get involved in your property, your company and the local apartment association. I actually just offered this advice to someone and they are thriving! My son, Daulton works for AMLI in Denver Colorado. What do you believe are the key components of successful multifamily management? Trust, Integrity, Caring and Commitment to Excellence. What have been the biggest challenges you have faced in your leadership roles? Balancing it all – the personal and professional. What has been the most impactful decision you have made as a leader in the multifamily industry? I don’t know if I could choose just one decision. I do understand and appreciate the opportunity that I have to make decisions. I not only take it

What do you believe are the key traits of an effective leader? The most effective leaders that I have worked with have self-awareness, respect, integrity and sincerity. Where do you turn for inspiration? Inspiration can come in many forms. There are so many platforms now. I have always read but now there are podcasts, social media, youtube, etc! Do you have any recommended reading/books? I love all of the greats when it comes to leadership – Stephen Covey, Dale Carnegie, John C. Maxwell and Brene Brown. Recently I really started loving Patrick Lencioni and Simon Sinek! I have always loved Strength Based Leadership conceptually. Don Clifton’s Strength Based Leadership can be life changing, start with StrengthsFinder 2.0 assessment. You should know yourself first. Anything else you’d like to add? My all-time favorite quotes are:  “You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You must do the thing you think you cannot do.” Eleanor Roosevelt  “A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.” Lao Tzu  “I’d rather regret the risks that didn’t work out than the chances I didn’t take at all.” Simone Biles  “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou October 2023

Wellness

Taking Care of Your Mental Health

Mental health continues to be a concern and most of us struggle on a daily basis with stress, debt, a toxic work environment and more. Here is some practical advice on how to cope and take care of your mental wellness.

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Seek Professional Help: If you’re struggling with your mental health, don’t hesitate to seek help from a mental health professional. Therapy and counseling can provide valuable insights and strategies for managing mental health challenges.

Engage in Hobbies and Interests: Pursue hobbies and interests that bring you joy and fulfillment. Engaging in creative or leisure activities can provide a sense of accomplishment and relaxation.

Practice Gratitude: Focus on the positive asPractice Self-Awareness: Self-awareness is the pects of your life by practicing gratitude. Regufoundation of good mental health. Take time larly acknowledging the things you’re thankful to reflect on your emotions, thoughts, and be- for can boost your overall mood and perspechaviors. Journaling can be a helpful tool for in- tive. creasing self-awareness. Challenge Negative Thoughts: Cognitive-beManage Stress: Develop healthy stress man- havioral techniques can help challenge and agement techniques such as deep breathing reframe negative thought patterns. Replace exercises, mindfulness meditation, or yoga. self-criticism with self-compassion and self-acThese practices can help reduce the negative ceptance. effects of stress on your mental health. Avoid Substance Abuse: Substance abuse can Maintain a Balanced Lifestyle: Focus on main- worsen mental health issues. If you have containing a balanced lifestyle that includes regu- cerns about substance use, seek help from adlar exercise, a healthy diet, and adequate sleep. diction specialists or support groups. Physical health and mental health are closely interconnected. Learn to Let Go: Accept that you can’t control everything. Learning to let go of things beyond Cultivate Resilience: Resilience is the ability your control can reduce anxiety and increase to bounce back from adversity. Cultivate resil- mental resilience. ience by reframing negative thoughts, setting realistic goals, and developing problem-solving Educate Yourself: Educate yourself about menskills. tal health conditions and resources. Understanding your own mental health and recognizBuild a Support System: Surround yourself with ing when you might need assistance is crucial. a supportive network of friends and family. Share your thoughts and feelings with trusted Practice Mindful Communication: Improve individuals who can offer emotional support. your communication skills, both in expressing your needs and actively listening to others. Limit Social Media: Be mindful of your social Effective communication can strengthen relamedia use. Excessive time spent on social plat- tionships and reduce misunderstandings. forms can lead to feelings of inadequacy and contribute to mental health issues. Consider Remember that building mental strength is a taking breaks from social media when needed. gradual process, and it’s okay to seek help and support along the way. Everyone’s journey to Set Boundaries: Learn to say no when neces- better mental health is unique, so find the stratsary. Setting boundaries in your personal and egies that work best for you and make them a professional life can help reduce stress and regular part of your life. maintain a healthy work-life balance.

October 2023

Sonny Melendrez |

Motivational Speaker and Author

Dr. Naydeen González-De Jesús’ Stellar Start at San Antonio College Dr. Naydeen González-De Jesús assumed the esteemed position of the 13th president of San Antonio College on January 9, 2023. She is the second woman president in the school’s near century-long history. Embracing her new role with vigor, she initiated an ambitious 100-day learning tour, immersing herself in a journey of active listening and exploration. The primary objective of this tour was to gather valuable insights and perspectives from diverse participants, with the ultimate aim of shaping a fresh and dynamic strategy for SAC’s future success. Throughout this comprehensive and intensive interaction with over 2,000 individuals in just four months, Dr. Naydeen was deeply moved and inspired by the unwavering passion and belief that everyone shared for San Antonio College. This profound insight, derived from the countless stories and shared aspirations, led her to distill her experiences into a collection of key themes that emerged during her initial period in office. “My first 100 days introduced me to the ‘moonshot’ for SAC and the Alamo Colleges: Eradicating Poverty Through Education. This overarching goal means doing everything possible to prepare our students for the workforce.”

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Her special report offers an illuminating account of the activities undertaken, the vision unveiled, and the invaluable perspectives gained. Dr. Naydeen’s open letter to the SAC family and the San Antonio community of friends reflects her deep commitment to the success of students, faculty and staff. “As San Antonio College looks ahead to our centennial in 2025 and even further into the next 100 years, we must take the time to honestly assess where we are – and where we want to go. When the Aspen Institute honored us as the number-one community college in the nation, it was for all the right reasons: we are student-focused, innovative, diverse, equity-minded, inclusive, and dedicated to offering an excellent education to all, especially the underserved.” You can read the letter and full report here: https:// www.alamo.edu/sac/about-sac/leadership/president/ first-100-days/ For those of us who owe our professional start to San Antonio College, Dr. Naydeen’s leadership and vision of the future is nothing short of awe-inspiring! Sonny Melendrez is an award-winning motivational speaker, Hall of Fame radio/TV host and author, based in San Antonio. For more of his enthusiastic brand of inspiration and speaking information, visit his official site: SonnyMelendrez.com or email: Sonny@SonnyMelendrez.com Listen to his inspirational podcast -The Sonny Melendrez Show wherever you access your podcasts.

Seeing Cats & Kittens everywhere?

HERE'S THE GOOD NEWS.. WE CAN HELP!

http:/sanantonioferalcats.org

Helpline 210-877-9067

info@sanantonioferalcats.org

If you are experiencing a problem with stray/feral cats, San Antonio Feral Cat Coalition is available to assist you with resources and effective solutions to help reduce the overpopulation of cats. We can also teach you how to get them spayed/neutered, with our online training class!

WHO WE ARE We are an all volunteer non-profit organization that has helped San Antonio Trap-Neuter-Return community cats since 2004! We are a 501(c)(3) Nonprofit Corporation that depends entirely on donations to sustain our operations. In 2022 alone we:

• • • •

Educated 1,033 people to do TNR through our FREE online course Loaned out 1,150 traps and sold 123 traps Helped the public spay/neuter 5,514 cats Placed 1,500 adoptable cats into loving homes

OUR MISSION Our vision is to have a community where no kittens are born wild on the street, no cat capable of living in a home is lacking one, and no feral cats are wanting for food, water, and appropriate care and concern. HELP support out mission and end needless suffering!

SOLUTION TNR, or Trap-Neuter-Return, is the most effective and humane method of controlling outside cat populations. With TNR, cats are trapped, spayed or neutered, vaccinated against rabies and ear-tipped for identification. TNR is about: • • • •

reducing and controlling the cat population lowering cat intake into shelters reducing disease Most importantly, the breeding stops. The goal is kitten-free complexes, not necessarily cat-free complexes. Families will no longer see kittens run over in the parking lot. Numbers will stabilize and start to decline.

HOW CAN YOU HELP YOU are the solution! Every individual who steps up and helps spay or neuter just one cat, makes that one cat's life 100% better. Additionally, the impact on the neighborhood and environment is a huge contribution to the solution. It's not someone else's job. YOU can make the difference.Become part of the solution and visit our website at sanantonioferalcats.org to get started today. Prefer phone calls? No problem! Our Helpline can be reached at 210-877-9067. Calls with voicemails are returned within 24 hours. October 2023 39

EDITOR’S LETTER Featured Recipe...

Instant Spiced Dear Readers,Tea asdfasdfasdf

INGREDIENTS:

m 1 Cup of Tang Instant Drink Mix m 1 Cup of sugar or Splenda m 1/2 Cup of Instant Tea m 1 large package of Lemonade Mix m 3/4 tsp of cinnamon m 3/4 tsp of ground cloves Mix thoroughly Use 2-3 heaping tsps of mixture (use more or less depending on your taste)

to 1 cup of hot water. Stir and enjoy!

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October 2023

The Origins of... EDITOR’S LETTER

n e e w o ll a H Dear Readers, asdfasdfasdf

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Halloween, the spooky holiday celebrated on October 31st, has a rich history and has become a significant economic event in the United States. Beyond the costumes and candy, Halloween has deep-rooted origins that span centuries. In this article, we will delve into the history of Halloween and explore its economic impact in the United States. The Origins of Halloween: Halloween’s origins can be traced back to the ancient Celtic festival of Samhain. Samhain marked the end of the harvest season and the beginning of winter, a time often associated with death. Celts believed that during Samhain, the boundary between the living and the dead blurred, allowing spirits to roam the earth. To ward off these spirits, people would light bonfires and wear costumes. Christian Influence: In the 7th century, the Catholic Church attempted to Christianize the pagan holiday by establishing All Saints’ Day on November 1st and All Souls’ Day on November 2nd. These days were meant to honor saints and the deceased, but many traditions from Samhain persisted, such as costumes and bonfires. Halloween in America: Halloween arrived in the United States with European immigrants, particularly the Irish, who brought their Halloween traditions with them. Over time, it evolved into the holiday we know today, with a focus on costumes, trick-or-treating, and haunted houses.

Costume Industry: The costume industry is a major beneficiary of Halloween’s popularity. From elaborate costumes for adults to adorable outfits for children, costume sales contribute significantly to the economy. Candy Sales: Halloween is synonymous with sweets. Candy manufacturers experience a surge in sales during the weeks leading up to Halloween, making it one of the most profitable times of the year for the candy industry. Haunted Attractions: Haunted houses, hayrides, and other spooky attractions have become big business. These attractions draw thousands of visitors each year, generating revenue and seasonal employment opportunities. Pumpkin Farms: Pumpkin patches and farms have seen increased business as people seek the perfect pumpkin for carving. This industry has flourished alongside Halloween’s rise in popularity. Halloween, with its origins in ancient Celtic traditions and Christian influence, has evolved into a beloved American holiday celebrated with costumes, candy, and spooky decorations. Beyond its cultural significance, Halloween has a substantial economic impact in the United States, benefiting various industries from retail to entertainment. As the holiday continues to evolve, it remains a vibrant and exciting part of American culture and commerce.

Economic Impact: Halloween has grown into a significant economic event in the United States. Here are some key aspects of its economic impact: Retail Sales: Halloween has become a consumer-driven holiday. People spend billions of dollars on costumes, decorations, and candy each year. Retailers eagerly anticipate the Halloween season, as it provides a boost in sales.

October 2023

We hope you find joy in every day and carry it with you for a lifetime.