Fairfield Summer Concert 2012 acquittal

MULTICULTURAL ARTS VICTORIA FAIRFIELD SUMMER CONCERT SERIES ACQUITTAL 2012

TABLE OF CONTENTS

EXECUTIVE & COORDINATOR’S REPORTS ORGANISATION AND PRODUCTION PROGRAM VISION AND OBJECTIVES CONCERT 1: NA ZDRAVJE CONCERT 2: SILK AND STRING CONCERT 3: OUR ISLAND SOUNDS CONCERT 4: SONGS FROM THE BOSPHOROUS MARKETING AND PUBLICITY EVALUATION CONCLUSIONS AND RECOMMENDATIONS FEEDBACK PROFIT AND LOSS 2012

3 4 5 6 8 11 14 17 26 28 30 34

“Summer evenings with all the different people on the river” “Keep it going, its agreat event each year. Thanks for making it a free, family event.”

Audience comments from MAV survey

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

EXECUTIVE & COORDINATOR’S REPORTS

We thank you for this opportunity to produce the Fair�eld Summer Concert Series and value our ongoing partnership with the Arts and Culture Unit at the City of Yarra.

With our extensive links to culturally and linguistically diverse artists and communities we believe Multicultural Arts Victoria has brought a fresh and exciting program to the City of Yarra in the �rst year of the series. Our events management team has delivered safe, accessible and well organised productions with positive outcomes for artists, vendors, Council and communities.

We believe we have artistically framed the series to uniquely and creatively celebrate and promote the diversity of Yarra’s community and encourage greater cultural awareness, appreciation and participation in cultural activity in the city.

We look forward to working with the City of Yarra to deliver equally vibrant and successful concerts in the coming years.

Jill Morgan Chief Executive Of�cer

As a Fair�eld resident myself, I was very excited when presented with the opportunity to program and coordinate the Fair�eld Summer Concert Series for 2012.

Our artists relished the opportuntiy to present their art in such a beautiful, natural setting. Connecting their cultural heritage with their art and the land is a unique and grounding experience for those presenting the work as well as those enjoying the show.

Audience survey results indicate that our fresh approach to programming a diverse, multicultural series resonated with and inspired local audiences.

As is the case for many outdoor event organisers in Melbourne, our greatest challenge this year was the weather. Cancellation of the �rst concert due to heavy rain, followed by either the threat of rain or intense heat in subsequent weeks most certainly had an impact on audience attendance. However, all three concerts that ran had healthy and enthusiastic audiences to enjoy the cultural program in the beautiful natural surrounds of the amphitheatre.

Our event staff, volunteers and contractors have all reported positive experiences and are looking forward to future series. We are con�dent that we have made a great start in 2012 and are brimming with fresh ideas for the coming years.

Andrea Makris Event Coordinator

“Good to see multicultualism, should see more!”

“More frequent please - January and March too!”

Audience comments from MAV survey

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

MULTICULTURAL ARTS VICTORIA

Our organisation and production team

Multicultural Arts Victoria (MAV) is the peak state arts organisation that supports artists and communities from culturally and linguistically diverse backgrounds. MAV is a not for pro�t organisation that works regionally as well as in metropolitan Melbourne and aims to promote the value and bene�ts of cultural diversity in the arts across Victoria.

MAV’s objective is to develop, assist and initiate programs that highlight the excellence of culturally diverse artists, groups and communities in a professional setting as well as new and emerging communities including refugee and indigenous communities.

MAV EVENT TEAM Jill Morgan Andrea Makris Trinidad Estay Emily Sweeney HB Audio First Aid Volunteers

Chief Executive Of�cer Event Coordinator Event Assistant Stage Manager Audio Production contractors Lynda Larkin and Jessica Halliwell Chris Best, Christina Joanne Cox, Jessica Bernard, Mary Gibboyi, Lea Oriel, Kathryn Sullivan, Maggie Shaw.

MAV’s OBJECTIVES Short term 1.

To program a quality, engaging series of entertainment in the City of Yarra 2.

To conduct safe and professional events that augment the natural beauty of Fair�eld Park 3.

To celebrate and promote the diversity of Yarra’s community and encourage greater awareness, appreciation and participation in cultural activity 4.

To increase resident access and participation in arts and cultural activity for all ages 5.

To welcome and entertain visitors from beyond the City of Yarra, including tourists.

Long term 1.

To promote the City of Yarra as a vibrant, artistic and unique municipality 2.

To encourage harmonious relations within the City of Yarra’s communities and beyond 3.

To increase appreciation of the bene�ts and strengths of cultural diversity 4.

To create on-going economic opportunities and to maximise employment opportunities for NESB and Indigenous artists 5.

To develop a sense of cultural pride especially amongst the young in indigenous and multicultural communities.

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

PROGRAM

City of Yarra’s Aims & Objectives

AIMS (a) To develop, promote and deliver a high quliaty series if outdoor, family orientated summer concerts at the Fair�eld Amphitheatre. It is intended that he Program build on the strengths of the free concerts conducted at teh venue over the past 15 years. (b) To develop a program of music performacnes appropriate for the venue and the audience, with wide appeal across a braod range of community tastes. Concert performances may also include a range of art forms includnig dance, spoken word, etc (c) The Program should comprise concerts performed by a range of culturall diverse performers, including Aboriginal artists.

OBJECTIVES The Program should: (a) demonstrate a commitment to Wurundjeri Reconciliation and Aboriginal Social Justice; (b) promote an inclusive, tolerant, supportive adn involved community (c) celebrate and support the contribution of culturally diverse communities who make this city their home (d) develop a program which showcases and supports local acts and cultural practrice within Yarra (e) develop a program that encourages audience participation (f) demonstrate a commitment to attracting new local audiences and increasing community access and participation.

MAV’S PROGRAMMING CONCEPT: Neighbours!

This year’s program turned a new leaf with a series that presented strong themes based around the concept of ‘neighbours’. Getting to know one’s neighbour was promoted as a means to create more harmonious, integrated and safer communities. Cultural sharing and understanding between people from neighbouring countries was the secondary level of the theme, with artists from around the world grouped together in broad geogrpahic regions in the programs. In some instances, this meant programming artists from cultures which are historical (and possibly current) rivals. Coming together in this new land, on the tranquil banks of the Yarra, presented a strong gesture of reconciliation.

The programming has been guided by research into the main languages spoken in the City of Yarra and bordering municipality. Refer to table in the Appendix

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

NA ZDRAVJE!

Sunday 5 February 2012 *CANCELLED DUE TO WET WEATHER*

Be lulled by the sweet melodies of Italian folk songs before drifting across the Adriatic to the coast of Croatia for a dance and then further into the Balkans for some heart pumping gypsy music!

5:00pm

Introduction Councillor to speak MC to acknowledge traditional custodians, introduce the program and activities.

5:10pm

Lo Voce De La Luna with Kavisha Mazella La Voce Della Luna sing Italian popular and folksongs with lyrical and rhythmic, raucous and sweet, earthy and heavenly performance by a conglomerate of up to 30 women. The choir’s recordings and performances contain songs from a 500 year old repertoire that traverses the length and bredth of Italy! Accompanied by acclaimed singer songwriter Kavisha Mazella.

6:00pm

Dusha Balkana Folkloric Group “Dusha Balkana” are Australia’s leading Balkan dance school, lead by Balkan dance expert of Macedonian descent, Yorgo Kaporis. Based in the Sydney, the group toured to Melbourne for this show.

6:40pm

Shljivovitz Orchestra A well known to local audiences with an authentic sound and a presence that makes people go crazy. .....playing music from Serbia, Romania, Bulgaria and Macedonia. They have a healthy following in Melbourne and can whip the crowd into a gypsy frenzy or lull them with the sweet Balkan vocals of singer & extraordinary drummer Tania Bosak.

MC:

Carmelina D’Guglielmo Carmelina has worked in the entertainment industry for 30+ years. Committee member for the last two years, Carmelina was the Street Theatre Roving coordinator for 2010 La Dolce Italia Festival and MC for the Lazio Stage.

Audience Participation: Audiences will be taught a Croatian dance by Dusha Balkana Audiences will be taught some simple lines from an Italian song by Kavisha Mazzella.

Kiosk Vendor:

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Bella Pasta e Dolce A family owned Italian restaurant in Fitzroy will serve up a small selection of yummy pastas using the freshest ingredients and a big dose of love. Mamma recipes from when the restaurant �rst opened in 1982 are now replicated by son Ricardo!

FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

NA ZDRAVJE!

Sunday 5 February 2012 *CANCELLED DUE TO WET WEATHER*

Estimated audience:

Event Cancelled

Comments / observations: • Due to inclement weather this event was cancelled. The decision was made at 4pm by Andrea Makris, in consultation with City of Yarra representative, Lu Sexton.

• All the production, event and crew were in place up until that point as planned.

• The kiosk vendor was already set up so they decided to stay and hope for passing trade once the rain stopped at approximately 7pm.

Anti-Clockwise from top right: (the acts that would have performed) Dusha Balkana, Kavisha Mazzella, Shjlivovitz Orchestra

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

SILK AND STRING Sunday 12 February 2012

A journey across the great Asian continent from pounding Japanese drums to soothing Indonesian jazz fusion. Witness the elegant Mongolian swan dance alongside the dynamic dances of regional India.

5:00pm

Introduction Councillor Geoff Barbour offered a City of Yarra welcome MC acknowledged traditional custodians, introduced program and activities, etc.

5:10pm

Fuefukuro Japanese female trio playing wadaiko drums and Japanese �ute, with high level of audience engagement.

6:00pm

Mongolian dance – Amraa Newly arrived from her Mongolian homeland, this beautiful dancer presents authentic, traditional dances with grace and precision. Stunning costumes and incredible swan like movements always leave audiences wanting more.

6:05pm

Bindaas Dance Bindaas Dance Group entice audiences into the vibrant and colourful world of Indian dance.

The group performed folkloric Indian dance routines before inviting the audience up to try.

6:25

Mongolian dance – Amraa

6:30pm

Tibetan music - Tenzing Tenzin Yeshe is a gifted performer who plays the dramyin, a traditional Tibetan Guitar, while singing and dancing. He comes from a musical family and trained at the prestigious Tibetan Institute of Performing Arts (TI PA) before migrating to Melbourne in 2009.

6:40pm

Fine Blue Thread An exciting collaboration of three creative musicians from very different worlds: Helen Moutford (cello), Ria Soemardjo (voice and viola) and Sam Evans (multiple tabla and percussion).

This distinctly Melbourne trio plays �nely crafted, fresh and intriguing compositions that are grounded in the traditions of Indian, Javanese and Western classical music.

MC:

Revati Ilanko Revati has been actively involved in the �eld of performing and visual arts for two decades in Melbourne. She is a dance teacher in a great range of Asian and Middle Eastern styles, a visual artist, musician, and was a warm and dedicated host for the event.

As above

Audience Participation: MC Revati will interview the artists during the changeovers.

AmraaMongolian dancer will also discuss the costume, movements and themes of her act.

The Indian dancers will teach a few dance moves.

Catering:

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Fitzroy Curry House Voted in the top ten Indian restaurants in Melbourne, a range of �nger foods (samosas) and curries (veg and meat) will be provided, as well as traditional lassi yoghurt drinks and soft drinks.

FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

SILK AND STRING Sunday 12 February 2012

Estimated audience:

200 - 250

Comments / observations: • It had been raining throughout the day and was also raining intermittently during the set-up.

The artists and audio contractor were concerned about moisture affecting their instruments and gear. Event crew did the best possible to cover electrical gear and instruments. At 4pm the rain was light enough and satellites indicated the cloud had passed so it was decided that the concert would continue.

• The Chinese component of this show was substituted by a Japanese trio within 48 hours of the event due to a wrist injury.

• The vendor was a little slow to start due to some vehicle trouble during bump in but eventually was able to trade from about 6pm.

• All aspects of the program seemed well received by the audience.

• Logistics were operating well with volunteers in place as planned.

Anti-Clockwise from top: Amraa Mongolian Dancer, Bindaas Indian Dance Troupe, Tenzing Tibetan musician

• There were no First Aid incidents to report.

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

MORE IMAGES FROM

SILK AND STRING

Anti-Clockwise from top left: Interactive Indian dance session, Fine Blue Thread, Fuefukuro, Revati Ilanko interviewing Amraa

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

OUR ISLAND SOUNDS Sunday 19 February 2012

Be lulled by the sweet melodies of Italian folk songs before drifting across the Adriatic to the coast of Croatia for a dance and then further into the Balkans for some heart pumping gypsy music!

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5:00pm

Introduction Councillor Amanda Stone offered a City of Yarra welcome MC acknowledged traditional custodians, introduced program and activities, etc.

5:10pm

Kutcha Edwards band Kutcha is a Mutti Mutti man who was stolen’ at 18. Since reuniting with his family as a teenager, he has worked to empower youth with a strong sense of self worth, self expression, self belief and self determination through music and motivational speaking. With the Kutcha Edwards band, he shares intimate musical encounters with his audience across genres.

5:30pm

Sounds of Polynesia SoP dance and play logs, bass drum, guitar, ukulele and bongos. They perform music from the Cook Islands of Rarotonga, Aitutaki, Mangaia, and Manihiki, which each have a distinct style and tradition. Sounds of Polynesia captivate audiences with their songs and dances and joyous nature.

6:00

Mystic Trio Three musicians with their roots in Timor Leste and in the iconic Australian band the Dili Allstars,the Mystics bring a gentler, more contemplative sensibility to their acoustic sets. Singer, Paulo Almeida, with Gil Santos, guitar and percussionist, Zeca Mesquita, play some original and some traditional Timorese songs. The Mystics’ sound is laid back and relaxing, almost mesmeric. It comes straight out of a culture where singing is second nature.

6:40

Massive Choir MASSIVE IS AUSTRALIA’S 1st HIP HOP CHOIR! Bringing a new genre of hip hop to Melbourne city and the world! MASSIVE combines original rap lyrics and beats with lush three part harmonies, body percussion, traditional paci�c island dance and street choreography. This contemporary act was an exciting �nish to the day with a very positive energy enjoyed by young and old.

MC:

SistaNative Orator and songwoman of Tongan heritage who grew up in Marrickville, NSW but has travelled and worked with many arrtists across Australia, including many high pro�le Indigenous acts.

She has an exceptional voice and entertained audiences with her relaxed interview style and fun interactive activities.

Catering:

Cruzao Arepa The tasty, gluten-free alternative to the hamburger and souvlaki. From Venezuela to the heart of Brunswick Street, Fitzroy, Cruzao brings you great food and culture.

FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

OUR ISLAND SOUNDS Sunday 19 February 2012

Estimated audience:

250 - 300

Comments / observations: • It had been raining throughout the day a storm had been forecase however thee skies cleared up during the set-up so we continued as planned.

• This was a diverse program and the MC was very professional and engaging, with excellent interviews and activities for the changeovers.

• It worked well to start with traditional and move into contemporary, young voices at the end of the show.

• No First Aid incidents and only positive feedback on the day.

• The vendor’s foods and coffee were popular and he was happy with the event.

Anti-Clockwise from top: Kutcha Edwards and band, Massive Hip-Hop Choir, Sounds of Polynesia

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

MORE IMAGES FROM

OUR ISLAND SOUNDS

Anti-Clockwise from top left: Councillor Amanda Stone, MC SistaNative, audience, Sounds of Polynesia

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

SONGS FROM THE BOSPHOROUS Sunday 26 February 2012

Be lulled by the sweet melodies of Italian folk songs before drifting across the Adriatic to the coast of Croatia for a dance and then further into the Balkans for some heart pumping gypsy music!

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5:00pm

Introduction Councillor Alison Clarke offered a City of Yarra welcome MC to acknowledge traditional custodians, introduce the program and activities, etc.

5:10pm

Fadil Suna trio Lifelong Kurdish musician, Fadil Suna plays the saz and gives his beautiful songs – written in an ancient tradition – a more contemporary edge with the addition of saxophone and double bass.

6:00pm

Manasis Dance With folkloric music and colourful traditional costumes, Manasis demonstrated some national dances and then invited the audience to join them on the dance�oor.

6:00pm

Byron & Cuneyt Byron is a veteran of the world music scene in Melbourne. Of Greek descent, he plays bouzouki and sings with incredible depth. Here he has teamed up with the only expert kanun player in Australia, Cuneyt. Cuneyt is has lived in Melbourne for the alst few years but is soon returning to his homeland in Turkey.

6:40pm

Polixeni Urban Greek music along with rural folk music from many regions of Greece. A variety of instruments including the traditional six string bouzouki, baglama, oud, lute, guitar and percussion, Rebetiki present an acoustic passage through a musical style just as vibrant today as it was in the 1920s including male and female vocals.

MC:

Andrea Makris Andrea is a Greek dance artist who has been running an independent arts organisation, including her own Belly dance classes in Fitzroy since 2003 and has trained and performed at arts events in many countries, including Turkey, USA and Egypt.

Catering:

Turkish Gozleme Turkish pita with meat or spinach and cheese options by a local stall holder that engages Turkish women from the community for total authenticity.

FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

SONGS FROM THE BOSPHOROUS Sunday 26 February 2012

Estimated audience:

180-200

Comments / observations: • This weather across this whole weekend was particularly hot and humid, with temperatures in the high thirties. Many people reported that they had hoped to come but did not want to brave the heat.

• This weekend was also particularly saturated with events across Melbourne, being the last weekend of summer. In particular, Melbourne’s largest Greek festival was held in the CBD. • An audience survey was conducted this week and results are contained later in this report.

• The kiosk vendor cancelled due to having a family member in a car accident on the morning of the event . The event organisers liaised with the Fair�eld Boathouse restaurant to ensure this outlet would be open for the duration of the event. The audience was encouraged to take a stroll to the boathouse restaurant for refreshments by the MC.

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

MORE IMAGES FROM

SONGS FROM THE BOSPHOROUS

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

MARKETING AND PUBLICITY

KEY OBJECTIVES AND MESSAGES •

To promote the program in Yarra, surrounding municipalities and beyond

•

To promote public transport options to the venue as an alternative to driving

•

To encourage ethnic communities and diverse audiences to attend

•

To encourage Indigenous community members to attend

•

To promote the family friendly program alongside the natural beauty of the amphitheatre

•

To promote to wider Melbourne and particularly tourist visitors.

MARKETING STRATEGY AND ACTIVITIES Publicity campaign targeting local media outlets Sent media release to media list and pitched stories. eg Melbourne weekly article re: 19.02.12 show Publicity campaign targeting broader Melbourne, tourism and music media Listed events on online tourism sites. eg Only Melbourne Advertising in local newspaper, Northcote Leader Placed a quarter page advert in Northcote Leader.

E-marketing via MAV network (web, 9000+ enews, Facebook) Included event in two enews bulletins, created Facebook event and shared with 3000+ friends, created webpage on MAV website.

Signage on Heidelberg Road as coordinated with local business sponsor Procured real estate sponsor Jellis Craig and arranged for signage at Queens Pde Clifton Hill as well as Heidelberg Road, Fair�eld.

Provide marketing tools to featured artists to help them communicate and market to their own fans Sent e-�yer and online links to artists and followed up with calls to tap into their fanbase.

Contact local ethnic associations (religious, social, elderly support services) and distribute marketing materials.

Distributed the e-�yer to MAVs ethnic contacts network across Melbourne via enews.

Marketing materials distributed to letterboxes in surrounding streets, central business strips in Yarra and surrounding the amphitheatre.

Printed and distributed 10000 �yers into letterboxes of residents in surrounding suburbs.

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

12 Silk & String

festivals@bellapasta.com.au 0408 608 858

BLACK HARMONY GATHERING

Proudly catered by: BELLA PASTA E DOLCI Beautiful pasta, ice cream and Italian desserts. All home made with no additives. All natural fresh ingredients direct from the farm to tantalize your taste buds.

26 Songs from the Bosphorous

Proudly catered by: GOURMET CURRY HUT Tantalise your tastebuds with exotic and authentic Indian cuisine and take a culinary voyage through diverse India. www.gourmetcurryhut.com.au 0412 500 743

19 Our Island Sounds

www.cruzao.com.au (03) 9417 7871

Proudly catered by: CRUZAO AREPA BAR The tasty, gluten-free alternative to the hamburger and souvlaki, from Venezuela.

Handmade Turkish pastry wrapped around delicious vegetarian and meat fillings. european_bbq@hotmail.com 0402 684 961

Proudly catered by: TURKISH PASTRY GOZLEM

WWW.MULTICULTURALARTS.COM.AU

Multicultural Arts Victoria is a not for profit organisation and proudly represents artists and communities from culturally and linguistically diverse backgrounds. MAV supports both emerging and established artists to enrich the cultural life of our society.

Now in its 8th year celebrating national Harmony Day and the UN’s International Day for the Elimination of Racial Discrimination, the Black Harmony Gathering will see everyone celebrate the black and brown communities of Australia, Papua, Pacific Islands, the Middle East, brothers and sisters, adults and young.

Come and enjoy an afternoon of music, dance, crafts and food!

SUNDAY 18 MARCH 2012 FROM 1-5PM

Coming up...

05 Na zdravje!

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WWW.MULTICULTURALARTS.COM.AU

PROUDLY PRODUCED BY MULTICULTURAL ARTS VICTORIA AND PRESENTED BY THE CITY OF YARRA

FAIRFIELD AMPHITHEATRE, FAIRFIELD PARK DRIVE, FAIRFIELD

Get to know your neighbours while watching live music and dance from neighbouring countries around the world. Ride a bike, walk the Main Yarra Trail or catch a train. The Fairfield Amphitheatre is a 5 minute walk from Fairfield Station and just 16 minutess by train from the city.

EVERY SUNDAY IN FEBRUARY FROM 5-7:30PM

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EVENT BROCHURE Front

FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

EVENT BROCHURE Back (also works as a poster)

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

MEDIA RELEASE

MEDIA RELEASE Fairfield Summer Concert Series 2012

Get to know your neighbours while watching live music and dance from neighbouring countries around the world.

Every Sunday in February from 5-7:30pm

FREE!

Fairfield Amphitheatre, Fairfield Park, Heidelberg Road, Fairfield Ride a bike, walk the Main Yarra Trail or catch a train. The Fairfield Amphitheatre is a five minute walk from Fairfield Station and just 16 mins by train from the city.

Melbourne, 5 December 2011 - What better way to spend a Sunday afternoon than kicking back on the banks of the Yarra River watching the finest world music and cultural dances by artists from neighbouring countries around the globe? From Sunday 5 February, ease out of each weekend with an afternoon at the Fairfield Amphitheatre enjoying the myriad of diverse yet local talent on offer.

05 FEB Na zdravje!

Featuring sweet Italian folk songs by the Italian women’s choir La Voce De La Luna with Kavisha Mazella, the Dusha Balkana Dance Ensemble (from Sydney) and upbeat gypsy music from Croatia, Macedonia and beyond by the Sljivovitz Orkestra.

12 FEB Silk & String Featuring classical Chinese erhu musician Xuanxuan, unique Tibetan musician Tenzing, stunning Mongolian dancer Amraa, folkloric Indian dance by Bindaas Troupe and Ria Soemardjo’s mellifluous world jazz ensemble Fine Blue Thread.

19 FEB Our Island Sounds Featuring live music by Indigenous icon Kutcha Edwards and his band, Pacific drum and dance group the Sounds of Polynesia and the inspirational young voices and beats of the Massive Hip Hop Choir.

26 FEB Songs from the Bosphorous Featuring Kurdish artist Fadil Suna and his band Baran, Manasis Greek dance group, Turkish-Greek string duo Cuneyt & Byron and live rebetika by Polixeni.

Proudly produced by Multicultural Arts Victoria. Presented by the City of Yarra. www.multiculturalarts.com.au

o r 94176777

-ENDSFor further information, images or interviews, please contact: Andrea Makris, 03 9417 6777 or events@multiculturalarts.com.au

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Multicultural Arts Victoria PO Box 1402 Collingwood VIC 3066 Fitzroy Town Hall 201 Napier Street Fitzroy VIC 3065 Ph. 03 9417 6777 F. 03 9416 3342 office@multiculturalarts.com.au www.multiculturalarts.com.au

FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

REAL ESTATE BOARD

Heidelberg Road and Queens Parade Sponsor: Jellis Craig Real Estate

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EVERY SUNDAY IN FEBRUARY FROM 5-7:30PM Get to know your neighbours while watching live music and dance from neighbouring countries around the world.

FAIRFIELD AMPHITHEATRE PROUDLY PRODUCED BY MULTICULTURAL ARTS VICTORIA AND PRESENTED BY THE CITY OF YARRA

WWW.MULTICULTURALARTS.COM.AU

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

ADVERTISEMENT IN NORTHCOTE LEADER quarter page

ent s Ev e g ll A e! A

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EVERY SUNDAY IN FEBRUARY FROM 5-7:30PM FAIRFIELD AMPHITHEATRE, FAIRFIELD PARK DRIVE, FAIRFIELD.

Free, all ages event. Ride, walk or catch the train!

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05 12 19 26

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PROUDLY PRODUCED BY MULTICULTURAL ARTS VICTORIA AND PRESENTED BY THE CITY OF YARRA

Na zdravje! Italian & Balkan music and dance Silk & String Music & dance from across Asia Our Island Sounds Sounds & moves from the PaciямБc & dance Songs from the Bosphorous Music from Greece &Turkey multiculturalarts.com.au

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

EDITORIAL - MELBOURNE TIMES WEEKLY

Kutcha Edwards: Medium for music

BY ANGELA ALLAN 31 Jan, 2012 04:00 AM IN 2009, when rehearsing with the Black Arm Band ahead of a performance at the State Theatre, indigenous performer Kutcha Edwards had a spiritual experience.

“It was as if I was getting a feeling that I could sense my ancestors walking from Lake Mungo in Swan Hill down to the Arts Centre, critiquing me on my interpretation of Mutthi Mutthi language. It was a freaky time.

“Sometimes I have an understanding that some of the thoughts I have are not mine, I believe that I am a medium for these thoughts [of my ancestors]. Music allows me to do that. I’m very thankful for that.”

Edwards’ music is a re�ection of his own songline – of his personal experience as part of the stolen generation, his family, his culture and his people – and his performance this month is part of the Fair�eld Summer Concert Series.

“If I wrote a song yesterday, it doesn’t make it a day old. I am from the oldest living culture, so my songs, in reality, are not only of me, they’re of my ancestry. They are more than 100,000 years old.”

As well as being a speaker on Aboriginal issues and working with Multicultural Arts Victoria, the singer-songwriter is working on a new blues-in�uenced album, which has the working title of Black & Blu. “Why I write is to de-brief over what not only happened to me, but to my family, my people, and therefore, everyone else – the mainstream. There are ups and downs within the industry, but I enjoy what I do. If someone else bene�ts from what you do, that’s great too.”

The Fair�eld Summer Concert Series begins on February 5 at Fair�eld Amphitheatre, Fair�eld Park, Heidelberg Road, Fair�eld.

Kutcha Edwards and his band perform on February 19 as part of the free event Our Island Sounds. For more information, visit multiculturalarts.com.au

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

ONLINE LISTINGS

City of Yarra website Only Melbourne www.artshub.com.au milkbarmag.com liveguide.com.au www.au.timeout.com thepush.asn.au www.aroundyou.com.au

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

MAV WEBSITE

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

M F F M M F M F F M F F F F F F F F F F

RESULTS 5 M 15F

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

1. Sex

>65 (1) 25-34 (3) 35-44 (9) 45-54 (2) 55-64 (5)

35-44 35-44 45-54 25-34 35-44 45-54 35-44 35-44 55-64 25-34 55-64 35-44 35-44 35-44 >65 35-44 55-64 55-64 55-64 25-34

2. Age

HOL (1) AU (13) GR (1) LEB (1) USA (1) SWE (1) PHLP (1)

AU AU AU LEB GR AU AU SWE HOL AU USA AU AU AU

AU (5) DUT (1) ENG (1) FR (1) FIL (1) GR (4) IR (1) SWE (1) WEL (2) LEB (1)

N

ENG/FRE N N AU N ENG N FILIPINO N N GR N GR N AU N LEB N GR N IR N AU N SWE N DUT N AU N AU N WE N WE N GR N

3. Birth country

AU AU AU AU PHLP

4. Cultural b/g

26 6. Lang @ home

21-40

11-20.

21-40.

6-10.

21-40.

DUT (1) 6-10 (1) FAGALOG (1) 11-20 (2) GR (4) 21-40 (3) SWE (1)

GR

SWE DUT

GR N

GR GR

FAGALOG 11-20.

N N N

5. A/TSI

Survey Results - Fairfield Summer concert Series 2012

9. Who attending with?

8. What attracted to event

7. Arrival date

KID/FAM (2) VIBE (2) LOCAL (7) THEME (6) ARTIST (4) VENUE (1) MAN (1) FREE (1)

FR (12) FA (5) AL (2) OTH (1)

11. Event organiser?

1 4 1 1 1 1 1 1 1 3 1 4 1 1 1 1 1 1 2 2 5 1 5 1 1

5 1 5 5

5 5 5 15

5 1 5 15

16. How travel?

B (1) W (6) C (13)

C W C C C C C C C C C W B C C W W C W W

15. Where live?

1 (5) 5 (10) 15 (2) SUB (2) REG (1)

REG

SUB

SUB

14. Have you been to MAV event before?

D (5) Y (11) N (4)

Y Y N N N Y Y Y Y N D Y D Y Y D Y D D Y

13. How many concerts

12. Kiosk

N (7) BYO (12)1 (15) Y (11) Y (2) 2 (2) YARRA (2) N (6) 3 (1) 4 (2)

Y N N BYO Y N N BYO Y BYO Y N YARRA BYO Y BYO N BYO N YARRA Y N BYO Y BYO Y BYO N BYO Y Y BYO Y Y Y BYO

10. How find out?

PAST (5) WOM (6) HEIDBOARD (2) MAV ENEWS (1) YARRA FLYER (1) YARRA WWW (2) MAV WWW (2) WALKUP (1)

MAV FR MAV WWW LOCAL FA YARRA WWW LOCAL AL HEIDBOARD ARTIST FR WOM ARTIST FR WOM LOCAL / ARTISTAL (DUE TO HEIDBOARD HEAT) ARTIST/THEMEOTH MAV WWW FREE / LOCAL FR YARRA WWW THEME FA MAV ENEWS THEME FA PAST THEME FR WALKUP LOCAL FA/FR PAST KID/VIBE FR PAST MUSIC/VIBE FR PAST FAMILY FA WOM LOCAL / THEMEFR WOM LOCAL / FR FR YARRA FLYER PAST FA WOM VENUE/PAST FR PAST THEME FR WOM

EVALUATION RESULTS

20 people surveyed at �nal concert

FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

Y (3) V (15) M (4) S (4) 3M (3) N (1) 3Y (10)

V V V

V V V V V V S V S V V S V V S V V

Organisation?

V V V V V

V S V V V V S V V V V

V V

Venue?

V S N V V V S V V N V S V V S V V

V V S S S S S A A S A S S A A S A A A

S S S S S S S S A S A S S A A S A A A

S S D S A S S A A S A S S A A S A A A

S S

Filled expectations?

V (14) V (16) V (13) S (11) S (12) S (9) S (4) S (2) S (4) A (8) A (7) A (9) N (2) N (2) N (3) N (1) N (1) N (2)

V S V V N V S S V V V S V V V V V

V V

19. Kids suitability?

V (13) S (3) N (1)

N S V V V V V V V S V S

V V

V V

17. How often attend events?

18.

Satisfaction with performance>

M Y 3Y 1Y 3Y 3M 3Y 3Y 3Y 3Y 3Y 3Y 3M M 1Y 3Y 1M 3M 3Y 1M

Accessibility?

27

19. Satisfying

Survey Results - Fairfield Summer concert Series 2012 Recommend?

S (8) A (9) N (3)

S S A S S N A S A N S A A A A A A

S S

Innovative?

S S A S S A A S A A S A A A A A A

S S

How likey to attend future events?

Other comments?

Please continue (7) More advertising (2)

V (18) S (1) N (1)

V V N FADIL More printed material for advertising V DANCE & FADIL Good to see multiculturalism V FADIL / CUNEYT Great, free, family event V MUSIC AND VIBE V MUSIC / INTERACTION V MUSIC V MUSIC / DANCE V DANCE / INTERACT More advert, more often V VIBE V MUSIC / KIDS V MUSIC AND MC Please keep going!

V MC Please continue V V MC V DANCE More often, longer series S POLIXENI Continue!

V CUNEYT More please!

V

Favourite part?

FADIL BOLLYWOOD DANCE

Enriched culturally?

Enhanced appreciation of other

S (8) S (8) MUSIC (6) A (10) A (11) DANCE (4) N (2) N (1) MC (3) FADIL (3) CUNEYT (2) BOLLYWOOD (1) POLIXENI (1) KIDS (1) INTERACTION (2) VIBE (2)

S S A S S S A N A A S A A A A A A

S S

EVALUATION RESULTS

20 people surveyed at �nal concert

FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

CONCLUSIONS AND RECOMMENDATIONS

CONCLUSIONS DRAWN FROM THE EVALUATION SURVEY The audience is predominantly female and of the age 35 - 44 years, however the age ranges from 25 - 65 years and (based on observation) there are a large number of children in attendance The audience members mostly identify as Australian yet come from a great diversity of cultural backgrounds. Half in attendance said that they attend cultural events about 3 times a year.

The main attraction for audiences is the theme of the event as well as the proximity to their homes. Most attendees lived within 5 km of the venue and a quarter lived within 1km. Despite this, over half drove to the event.

Most attended with friends but a signi�cant number also attended with family members.

Audiences members heard about the event in various ways including Yarra and MAV marketing, however, word of mouth and previous knowledge of the event (from past experience) were the two most signi�cant factors.

Most people preferred to bring their own picnics, however, on the date of the survey, the kiosk was not open so it is dif�cult to ascertain whether they would have purchased something.

80-95% of people stated that they were either ‘satis�ed’ or ‘very satis�ed’ with the performances, suitability to children, organisation, venue and accessibility.

More than 85% found it to be satisfying, enriching, innovative and would recommend the program to others.

MAV’S RECOMMENDATIONS To include include RRR / PBS FM radio campaign in the marketing mix and reduce the letterbox drop quantity to 5000 instead of 10000. To make the letterbox brochure simpler (one DL strip) and with magnetic strip for fridge placement.

To work towards real estate board again and also look into signage banner at the carpark entrance for a month.

To continue programming with clear ‘themes’ for each event, with a mix of kid friendly as well as more mature works.

To consider a pop-up marquee for instruments in the event of sudden rain. Also, a pop-up marquee for the MAV info table, to protect from the elements and make more obvious.

To set a temperature threshold for hot weather. Performing under the direct sun is an OH&S issue for artitsts.

Also, consider a reduced program duration beginning half an hour later when the amphitheatre is in shade.

To select vendors that offer lighter meals and desserts, snacks and a range of hot and cold drinks including coffee. If the vendor has a cultural connection to the program, have them do a mini interview with the MC to describe their foods and how they’re made. Recommend supply of ice-cream on hot days.

Consider if the budget allows for 2-way communication units.

To conduct a dedicated postering and �yer drop in the surrounding suburbs prior to Christmas.

To allocate more marketing collateral to targetting family audience through Council’s community centres and if timely, as an insert in Council’s rates notices. Also aim for inclusion in Council’s regular advertisement in Yarra Leader.

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

FEEDBACK FROM ARTISTS

Thank you so much for having us at yesterday’s event. We had a great time and received lots of positive feedback from the audience as well. The other performers were amazing and the whole event was organised really well.

Good job! Looking forward to doing more work with MAV. Regards, Hithanjanee, Bindaas Indian Dance As a performer and a representative of Polixeni, I found MAV to be an absolute pleasure to deal with, the booking process and the lead up to the actual performance was seamless and a pleasure.

Ive always found the staff and representatives of MAV to be very accommodating with our requests leading up to the actual performance. It’s always fun, stress free and exciting, I commend all the staff at MAV. All the best, Con Kalamaras, Polixeni On behalf BARAN’s member musicians I would like to extend my deepest gratitude and thanks to and Multicultural Art Victoria for inviting us to perform at the Fair�eld Amphitheatre, on Sunday 26th of February 2012. What a wonderful location to perform, listen music and dance. Some time we would like to sing spontaneously but the environment you our in is not right to do so. Fair�eld Amphitheater is one of the unique place in Melbourne that magni�es you to sing and listen.

The natural surrounding of the Amphitheater, both water and trees creates great atmosphere where it brings a authentic smiles to the face of the audiences which I witnessed during my performance. The event on Sunday unable me to interact with both my friend from Kurdish community and BARAN’s member to meet, motivate and enjoyed wonderful time with other members of mainstream community at Fair�eld Amphitheater.

What a wonderful professionally organized and executed Summer Festival. Once again thank you MAV and City of Yarra for such an great opportunities unable us to be part of it and share our music.

Yours Sincerely, Fadil Suna, BARAN Thank you very much for the invitation and opportunity to present our culture to the wider community of Yarra.

I would like to extend my appretiation to Andrea Makris for organising such a wonderful and professionally executed event. From the moment of our arrival at the venue, we were welcomed, escorted and breifed.

It was enjoyable watching other cultures perform, and seeing how many customs and traditions we share right throughout the mediterranean/balkan/middle east. All credit must go to the MAV for sourcing and encouraging community groups such as ours to participate in events where we are able to present ourselves proudly as Australian born Greeks.

Deon Manasis, Manasis Dance We had a wonderful time at Fair�eld Amphitheatre surrounded by lots of greens, trees and lovely kids dancers.

Since our music instruments, Bamboo �utes and taiko drums, have been strong connection with nature and humanbeings and often been used for summer festival in Japan, we felt like we wereperforming in Japan! Thank you very much for giving us such a wonderful oppotunity.

Ayaki Sato, Fuefukuro

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FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

FEEDBACK FROM VOLUNTEERS

Glad to hear everything went well last sunday! I am so sorry I gave you such late notice.

About my personal experience at the amphitheatre, I found those events really well organised and managed.

Shame to not be able to rely on the weather though.

I only found that the performing space could have been slightly more de�ned to keep the kids from running across and around. From working with a lot with musicians, I know that they always enjoy having a safe stage without worrying about their gear or people getting too close. I understand it was the “river” volunteer’s job to keep people off the artistic space and watch children going downhill but I found it a bit delicate when it got crowded.

So apart from parents thinking they own the whole space, the concerts were really fun. A great entertainment, really pleasant location, lovely people. Perfect sunday afternoon outing-picnic.

I hope everything goes well for you, I really enjoyed meeting you. I will be off to France in about 3 weeks, back to working in my industry (arts and culture management) so if you need any contact overseas, don’t hesitate to get in touch. Wish you all the best!

Cheers, Lea Oriel, volunteer Volunteering at the Fair�eld Summer Concerts was a great way to spend my Sunday afternoon! I got to experience colourful performances in beautiful surrounds and best of all, be among the community who really enjoyed the event.

Kathryn Sullivan, volunteer I really enjoyed being involved in such a well-run and enjoyable event - the amphitheatre at Fair�eld Park is a fantastic venue, and was the perfect setting for this series of concerts.

Jessica Bernard, volunteer Kommune photography students have been honoured to be partnered with Multicultural Arts Victoria and given the opportunity to photograph an exciting array of live local world music and talented performers. This has been a great challenge for us and we are very grateful for the opportunity.

The Fair�eld Summer Concert Series is a fantastic way to promote cultural diversity in the arts and a great way to showcase the talented performers to the community. It has also enabled Kommune students the possibility of working as a photographer in the arts industry as well enhancing their performing arts photography skills and portfolios.

On behalf of Kommune students I thank you for the opportunity to be of service to you.

We are always interested in suggestions that would allow us to improve upon our already high standards and encourage you to submit your thoughts. Again, thank you.

Yvette Fitzpatrick, On behalf of Kommune Photogrpahy School

30

FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

PRODUCED BY

PRESENTED BY

SUPPORTED BY

31

FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA

APPENDIX

The languages spoken in the City of Yarra (and bordering municipality) were used as a guide to inform programming directions and theme.

Languages spoken in Yarra Vietnamese Greek Italian Cantonese Mandarin Chinese (nfd) Hakka Arabic Spanish Turkish

3,325 2,755 1,912 1,323 1,039 656 497 429 359

4.8 4.0 2.8 1.9 1.5 0.9 0.7 0.6 0.5

2.0 3.2 3.3 1.8 1.8 0.4 0.1 1.5 0.7

3,727 3,270 2,201 1,489 796 811 646 377 329

5.6 4.9 3.3 2.2 1.2 1.2 1.0 0.6 0.5

1.9 3.5 4.0 1.8 1.1 0.4 0.1 1.4 0.7

-402 -515 -289 -166 243 -155 -149 52 30

Languages spoken in Darebin (borders Yarra at the Fair�eld Amphitheatre) Italian Greek Arabic Mandarin Macedonian Vietnamese Cantonese Hindi Spanish Croatian

32

12,716 10,835 4,089 3,032 2,710 2,555 1,652 1,013 669

10.0 8.5 3.2 2.4 2.1 2.0 1.3 0.8 0.5

3.3 3.2 1.5 1.8 0.8 2.0 1.8 0.5 0.7

14,716 11,447 4,574 2,257 3,130 2,365 1,544 495 647

12.0 9.3 3.7 1.8 2.5 1.9 1.3 0.4 0.5

4.0 3.5 1.4 1.1 0.9 1.9 1.8 0.3 0.7

-2,000 -612 -485 775 -420 190 108 518 22

FAIRFIELD SUMMER CONCERT SERIES 2012 ACQUITTAL PRESENTED BY MULTICULTURAL ARTS VICTORIA