MTSU Brand Guide by Middle Tennessee State University

Brand Guide

University and Athletics | April 2026

Introduction

Founded September 11, 1911

Middle Tennessee State University is the oldest and largest of the state's locally governed institutions of higher education and the No. 1 provider of college graduates to the greater Nashville economy.

Big University, Bigger Impact

MTSU is a thriving community of 21,000 students and faculty on a beautiful 515-acre campus in Murfreesboro, Tennessee. From its beginnings as a school for teachers, it has grown into a nationally recognized public university offering 200+ undergraduate programs and 100+ graduate and doctoral paths. With a prestigious Carnegie R2 designation for high research activity—placing it among the top 3% of universities nationwide— MTSU delivers hands-on learning, real-world value, and lifechanging opportunities. No wonder The Princeton Review calls it one of the nation’s best, and students agree: “This school is amazing, and it is such a hidden gem.”

Purpose of This Document

This Brand Guide exists to protect and strengthen one of our University’s most valuable assets—our identity.

At Middle Tennessee State University (MTSU), our brand is more than a logo, a color, or a slogan—it’s a promise. It reflects our values of integrity, academic excellence, and engagement, and it communicates our commitment to shaping True Blue futures built on determination, hard work, and the power of an MTSU education. These guidelines provide the standards and best practices that ensure our voice, visuals, and messaging are consistent, clear, and unmistakably MTSU.

By following this guide, we affirm our position as a comprehensive public university with deep regional roots and broad impact. Together, we ensure that every communication strengthens the MTSU story and honors the spirit of “True Blue.”

Positioning Statement

At Middle Tennessee State University, we support an environment where students are empowered to lead, innovate, and create impact. We shape the future—of industries, the region, and higher education in Tennessee.

Abbreviation Usage

MTSU is widely used in branding, communications, and merchandise. It represents the University’s identity and is often paired with the slogan “I am True Blue,” reflecting pride, tradition, and school spirit.

Trademark and Copyright Protection

MTSU’s logos, wordmarks, and graphic elements are more than visual identifiers—they are legally protected assets. Our marks are registered trademarks and copyrighted works, safeguarded under federal and state law.

Why This Matters

Protecting the brand: Trademark and copyright laws ensure that MTSU’s identifying marks are used consistently, authentically, and in alignment with our mission.

Preventing misuse: Unauthorized or incorrect use of MTSU marks can create confusion, weaken our brand, or even expose the University to legal risk.

Maintaining integrity: Proper usage helps reinforce the reputation of MTSU as a respected academic institution and trusted community partner.

Usage Guidelines

• Always use official logos and wordmarks provided by Creative and Visual Services (CVS).

• Do not alter, distort, or re-create MTSU marks.

• Use marks only for approved University-related communications, projects, and partnerships.

• Any external or commercial use must be approved in advance by the Division of Marketing and Communications.

By following these guidelines, we protect the value and integrity of the MTSU brand while ensuring every application strengthens our promise: True Blue.

University

Marks and Logos

Overview of Marks

Wordmark

This mark is the formal University mark and is reserved for formal items such as stationery and University signage.

Any other uses should be cleared through Creative and Visual Services (CVS).

Primary Mark/Unit Mark

Primary Mark/Unit Mark is the main mark for the University.

This should be used on anything produced for the University, especially for any items used for recruitment and external audiences.

Shortmark Circle

Shortmark circle is the University's informal mark.

This mark is preferred for internal and promotional/ social use.

Shortmark

Shortmark circle is the University's informal mark.

This mark is preferred for internal and promotional/ social use.

I Am True Blue

The “I Am True Blue” mark must appear on all external communications. It is horizontal and includes the University name beneath the mark.

If the name “Middle Tennessee State University” is already prominently displayed, the line below may be omitted.

University Seal

The University seal is available only for formal documents, such as communications from the president or the Board of Trustees, and may only be applied by Creative and Visual Services (CVS).

University Seal

The University seal is available only for formal documents, such as communications from the president or the Board of Trustees, and may only be applied by Creative and Visual Services (CVS).

Spacing around logo/mark

Keep a .25 inch area around all logos/ marks. See example below.

Minimal width 1

Wordmark

• Definition: The formal University mark.

• Usage: Strictly reserved for high-level institutional items such as Commencement materials, official stationery, and permanent University signage.

• Approval: Any use outside of these specific instances requires prior approval from Creative and Visual Services (CVS).

Spacing around logo/mark

Keep a .25 inch area around all logos/marks. See example below.

Minimal width

Approved Color Options

Primary Mark

• Definition: The main visual identifier for the University.

• Usage: This is the standard mark for all University divisions, colleges, departments, programs, and centers. It is required for all recruitment materials and communications directed at external audiences.

Spacing around logo/mark

Keep a .25 inch area around all logos/marks. See example below.

Minimal width

1 inch wide for wordmark (when used alone)

Primary Mark

Approved Color Options

Why This Matters

Using the correct MTSU marks ensures our identity is presented consistently and legally, preventing misuse that can confuse audiences, weaken recognition, or create liability. Proper application protects our trademarks, upholds the integrity of every communication, and reinforces MTSU’s reputation as a trusted academic and community leader. If you’re unsure which mark to choose or how to place it, contact Creative and Visual Services (CVS) for help.

College Marks

Primary Shortmark Circle Shortmark

Department/Unit Marks

DEPARTMENT OF WORLD LANGUAGES, LITERATURES, AND CULTURES

DIVISION OF MARKETING AND COMMUNICATIONS

Why This Matters

DEPARTMENT OF WORLD LANGUAGES, LITERATURES, AND CULTURES

DIVISION OF MARKETING AND COMMUNICATIONS

LEISURE AND SPORT MANAGEMENT

SCHOOL OF JOURNALISM AND STRATEGIC MEDIA

Shortmark Circle

• Definition: An informal variation of the University mark.

• Usage: Suitable for divisions, colleges, and programs where layout space is restricted. It is preferred for internal communications, promotional items, and social media avatars.

• Requirement: When space permits, the Primary Mark should also be featured elsewhere on the collateral to ensure full brand recognition.

Approved Color Options

All MTSU blue All black All white

Shortmark

• Definition: An informal, horizontal variation of the University mark.

• Usage: Designed for use by divisions, colleges, and programs in space-limited contexts. Like the circle variation, it is preferred for internal use and promotional/social contexts.

• Requirement: As with the Shortmark Circle, the Primary Mark should be included elsewhere on the item whenever space allows.

Approved Color Options

All MTSU blue All black All white

Spacing around logo/mark

Keep a .25 inch area around all logos/marks. See example below.

Minimal width

1 inch wide for shortmark circle (when used alone) 1 in.

Spacing around logo/mark

Keep a .25 inch area around all logos/marks. See example below.

Minimal width

1 inch wide for shortmark circle (when used alone)

in.

I Am True Blue

The “I Am True Blue” mark must appear on all external communications. It is horizontal and includes the University name beneath the mark. If the name “Middle Tennessee State University” is already prominently displayed, the line below may be omitted.

Approved Color Options

Spacing around logo/mark

Keep a .25 inch area around all logos/ marks. See example below.

Minimal width

1 inch wide (when used alone)

Marks for Centers, Institutes, Auxiliaries

Internal operations, such as the Charlie and Hazel Daniels Veterans and Military Family Center and True Blue Fusion, may utilize specialized logos as part of their unique operational identity within the University. The majority of these marks are used on campus, with the occasional off-campus audience. Creative and Visual Services (CVS) will need to be contacted to create these specialty marks so that we can still keep them within branding. Graphics for apparel, stickers, pins, etc. utilizing these marks can be created to fit such items, and CVS can help make sure the size of the imprint area on such items is utilized best to show off these marks. These marks are not to be used over the MTSU primary marks but as companion graphics where applicable. Discontinuing the

MT Mark

MTSU is phasing out use of the standalone MT mark. However, the MT mark with the winged horse remains the primary logo of MTSU Athletics. With this change, no future MT marks will be created for campus or academic units.

Current usage and displays of the MT mark can continue but will need to be updated or modified when practical and affordable or when replaced. The MT mark without the winged horse can no longer appear on promotional items, as it has been removed from our CLC licensing.

Social Media Mark and Cover Images

Social media channels affiliated with the University are extensions of the MTSU brand. Always practice alignment with our University standards on visuals and messaging. Social media profile images should be consistent across units to signify they are all connected with MTSU. Please utilize the MTSU Shortmark Circle. Keep cover images clean and visual. Use a strong photograph or image. If you choose to include text or design elements, keep them minimal, readable, and in the viewing frame for responsive platforms so your image is visible on varying screen sizes. Images for used as cover images, such as the image at right, can be found and requested via mtsu.canto.com.

Lightning Illustrations

Illustrations of Lightning should be used only as secondary graphics and not as a replacement for a primary mark.

Contact Creative and Visual Services (CVS) if an illustration of Lightning is needed/wanted.

Patterns

Patterns can be created pulling inspiration from various things on campus or about the University. Contact Creative and Visual Services (CVS) if a pattern is needed/wanted.

Text Over a Pattern Text Over a Pattern

Things to Avoid/Prohibited

Never

• stretch, distort or rotate the mark

• create new color combinations, even with the primary brand colors

• use a non-designated color for the marks

• change the arrangement or proportion of the mark’s elements

• add effects such as drop shadows and bevels

• add additional elements, create your own combinations, or remove elements

• change the fonts in the wordmark

• place the logo on a background with inadequate clear space or contrast

Merchandise and Promotional Items

Get with Creative and Visual Services (CVS) so that logos fit vendor imprint areas and artwork stays within approved guidelines. If you’re looking for resources, or simply have questions about the brand, please email creativeservices@mtsu.edu. If you have the size of an imprint area from a vendor, you can go ahead and place a ticket through the CVS Service Now portal.

Colors and Typography

Colors

Color is one of the most powerful tools for expressing the MTSU brand. Our primary palette—anchored by MTSU True Blue—is the foundation of our visual identity. These colors immediately signal who we are and help create a strong, consistent presence across every platform.

This Matters

Recognition: Consistent color use makes our materials instantly identifiable as MTSU.

Unity: A shared palette ties together communications from across the University.

Impact: Strategic use of color reinforces the strength and energy of our brand.

Definition of Color Values

Always use the designated color values for physical and digital communications.

• PANTONE (PMS): used for physical materials that require solid color value, e.g., vinyl, paint, spot color printing

• CMYK: used for printed materials as an alternative to PANTONE (except Microsoft Office documents, which use RGB)

• RGB: used for digital materials (excluding websites and e-communications) and all Microsoft Office documents (physical or digital)

• HEX: used for any digital communications and is an exact match to RGB

Primary Colors

Usage guidelines:

MTSU True Blue is our dominant color and should be featured prominently in all designs.

Supporting primary color, Midnight Murphy, provides balance, contrast, and flexibility.

Use primary colors as the starting point for all designs before introducing secondary or complementary colors.

Maintain proper color values for digital and print to ensure accuracy and consistency.

At a glance:

• Lead with MTSU True Blue.

• Support with Midnight Murphy.

• Keep color values consistent.

• Build from the primary palette first.

See examples on page 32.

MTSU True Blue

PMS 300 M

C:100 M:42 Y:0 K:0

R:0 G:123 B:195

HEX# 007BC3

Midnight Murphy

PMS Black M

C:75 M:68 Y:67 K:90

(Body copy text should remain C:0 M:0 Y:0 K:100)

R:52 G:54 B:54

HEX# 343636

Secondary Colors

Usage guidelines:

Always use secondary colors in combination with the primary palette—never alone.

Secondary colors should play a supporting role; MTSU True Blue must remain the dominant brand color.

Use sparingly for emphasis or highlights, or to organize complex information.

Follow approved color values to maintain consistency across print, web, and digital media.

At a glance:

• Use secondary colors as accents.

• Always pair with MTSU True Blue.

• Keep balance–primary first, secondary second.

• Stick to approved color values.

See examples on page 32.

Floyd Gray

PMS Cool Gray 6 M

C:0 M:0 Y:0 K:43

R:166 G:168 B:170

HEX# A6A8AA

Raider Navy

PMS 648 M

C:100 M:42 Y:0 K:50

R:0 G:71 B:118

HEX# 00477 6

Complementary Colors

Usage guidelines:

Use complementary colors sparingly—as emphasis or highlights, or supporting elements.

They work best for charts, infographics, secondary graphics, or subtle backgrounds that let MTSU True Blue remain dominant. Avoid using complementary colors as the main color in layouts, headlines, or large backgrounds.

Pair them thoughtfully to create a cohesive, energetic look that reinforces the strength of the MTSU brand.

Follow approved color values to maintain consistency across print, web, and digital media.

At a glance:

• Use for accents, highlights, charts, infographics, and subtle backgrounds.

• Purpose is to support and enhance MTSU True Blue—not replace it.

• Don’t use complementary colors as main headlines, large fields, or primary identity elements.

• Don’t let them overpower or compete with the core brand palette.

See examples on page 32.

Bolt Beige

PMS 7499 M C:0 M:6 Y:26 K:6

HEX# F1DFB8 R:241 G:223 B:184

Heritage Stone

PMS 406 M C:31 M:27 Y:43 K:0

HEX# ADA38A R:173 G:163 B:138

Buchanan Ivy

PMS 558 M C:37 M:2 Y:42 K:0

HEX# A1C8A0 R:161 G:200 B:160

Legacy Brick

PMS 486 M C:13 M:52 Y:50 K:0

HEX# D98D79 R:206 G:144 B:125

Typeface–Primary Proxima

Nova (Adobe font)

Lightning and the quick brown fox jump over the lazy dogs.

Overview

Proxima Nova is a typeface with modern proportions and a geometric appearance. This font should be used for long runs of text, callouts, and other supporting copy. It can also be used for headers, subheads, etc. It is very useful at small sizes and easier to read than our other fonts. Proxima Nova is a sans serif font that is sleek and modern. Use only one style of sans serif per piece. This font family contains 42 fonts.

Uses

• Headlines • Subheads • Key words

• Body copy • Captions

See examples on page 32 .

0123456789

Typeface–Secondary

Solitas Serif (Adobe font)

Lightning and the quick brown fox jump over the lazy dogs.

Overview

Solitas Serif is a serif font without the stiffness but has soft curves that work great for print. Like Proxima Nova, this font should be used for long runs of text, callouts, and other supporting copy. It can also be used for headers, subheads, etc. This font should be used as a "feature" or a special use case. It is can also be used at smaller sizes. This font family contains 42 fonts.

Uses

• Headlines • Subheads

• Body copy

• Captions

See examples on page 32 .

• Key words

0123456789

Typeface–Accent

Relation (Adobe font)

Lightning and the quick brown fox jump over the lazy dogs.

Overview

Relation is a brush script font with the fresh and modern look of hand lettering. The alternate version (Relation Two) has a different style of caps. Each version is available in two weights: regular and bold. This font can help add an expressive, personal touch to your layouts. It is best used for a key word, short phrase, pull quote, headline, or subhead. Relations should never be used to do a long run of text, like body copy. And it should never be used in all-caps.

Uses

• Headlines • Subheads

• Key words • Short pull quotes

See examples on page 32 .

0123456789

Typeface–

Wordmark/Shortmark Circle/ Shortmark

Marks

Optima

Overview

Optima is classified as a sans serif font but has a subtle swelling at the terminals suggesting a glyphic serif. While this font is intended to be a typeface that could serve for both body text and titling, MTSU uses it only in marks (see uses at right).

Uses

This font is used only for the wordmark and shortmark circle and should not be utilized for any copy or other marks.

Color and Typography Examples

of World Languages, Literatures, and Cultures

concreteremainsoneofthemostcommonbuildingmaterialsinthe world.Prepareforacareerinthis$40billionindustrywithadegreein ConcreteIndustryManagement.

whichpairsafoundationinscienceandmathematicswithin-depth knowledgeofconcretetechnologyandtechniques.You’llalsolearn

Department of World Languages, Literatures, and Cultures

Creative and Visual

Creative and Visual Services (CVS) is the University’s in-house creative engine— home to MTSU’s award-winning designers, photographers, writers, and printing specialists. We bring ideas to life through visuals, words, and experiences that represent the excellence of MTSU to students, faculty, alumni, and the community.

Design

Our design team translates ideas into visual communications that uphold the University’s brand and resonate with diverse audiences. From sleek typography and bold illustration to data visualization, infographics, logos, and layouts, we ensure every piece is accessible, on-brand, and strategically aligned. Whether it’s a recruitment brochure, digital campaign, annual report, or event signage, CVS design work captures the brilliance of MTSU and maintains brand consistency across print and digital platforms.

Design Best Practices

• Use MTSU brand colors and typography consistently to reinforce identity.

• Keep designs clean, modern, and accessible (ADA-compliant for digital and print).

• Prioritize readability by balancing typography with white space.

• Use visual hierarchy (size, weight, color) to guide attention to key messages.

• Avoid distortion or unauthorized modification of any University mark.

Requesting Design Services

To request design services through CVS:

1. Submit a Design or Publication Request Form – Go to help.mtsu.edu/cvs and complete the online request form.

2. Submit Early – Allow at least 3–4 weeks before your deadline to ensure proper planning, design, and review.

3. Include Project Details – Share the purpose, audience, deadline, and any required content (text, photos, logos, etc.).

4. Review and Approval – Once your request is submitted, our CVS coordinator will confirm the request, outline next steps, and keep you updated throughout the process. For questions or assistance, contact CVS at creativeservices@mtsu.edu or 615-898-2744.

Photography

Photography at MTSU is more than capturing images—it’s about telling authentic stories. Our photographers document the University in ways that reflect academic excellence, campus vibrancy, and the personal journeys of students, faculty, and alumni.

• Campus Life: Events, traditions, and candid student moments that showcase the energy of MTSU.

• Portraiture: Professional faculty, staff, and student portraits crafted for both personality and polish.

• Editorial and Marketing: Strategic shoots for campaigns, publications, and digital storytelling.

• Photo Library Access: A robust photo library supports everyday campus needs, while custom sessions offer tailored visuals. All approved University photography is available in Canto, our digital asset management system. To maintain brand consistency, users should select images from this library when possible.

Visit, mtsu.canto.com to access the image library.

CVS photography is the primary source of photo content for the University, and our photographers must be requested for coverage of key University events. We recognize, however, that we cannot photograph all events at MTSU. When CVS photography for a specific event is not available, please refer to best practices (page 37).

Photography Best Practices

All photography representing the University, whether CVS or other sources, should keep the following practices in mind.

• Aim for authentic, candid moments.

• Favor natural light when possible, avoiding harsh shadows and overexposure.

• Showcase MTSU’s environment with recognizable campus landmarks where appropriate.

• Ensure subjects reflect professionalism and warmth.

• Use high-resolution, well-composed images suitable for both print and digital.

• Avoid stock-style or generic imagery that could dilute MTSU’s unique identity.

If University funds are used to pay an outside freelancer, those images are considered University property and must be shared with CVS to be uploaded to the University Photo Library.

Scheduling a Photographer

To request photography services through CVS:

1. Submit a Photography Request Form – Visit help.mtsu.edu/cvs and complete the online request form.

2. Plan Ahead – Submit your request at least two weeks in advance to allow for scheduling and coordination.

3. Provide Key Details – Include the date, time, location, and purpose of the shoot, along with any specific needs (group photos, event coverage, portraits, etc.).

4. Confirmation – Our CVS coordinator will review your request and follow up with confirmation or next steps.

For questions or assistance, contact CVS at creativeservices@mtsu.edu or 615-898-2744.

Videography

Video is one of the most powerful ways to tell the MTSU story. Our office of Marketing and Communications oversees official University videography to ensure brand consistency, storytelling quality, and compliance with University standards.

ADA Compliance and Accessibility

MTSU is committed to ensuring all video content is accessible.

• Captions: All public-facing videos—whether on YouTube or Vimeo, social media, or the MTSU website—must include accurate on-screen captions. Auto-generated captions should be reviewed and corrected for accuracy.

• Transcripts: When feasible, provide transcripts for videos posted on official channels.

• Clarity: Ensure text on screen is legible, with sufficient contrast against backgrounds.

• Responsibility: Departments that independently produce or upload video content are responsible for ensuring captions and accessibility compliance.

Writing and Editing

The writers and editors of Marketing and Communications ensure clarity, accuracy, and tone. From brochures and newsletters to web copy, every word reflects the voice of MTSU and strengthens the University’s message.

Getting the Words Right

Know Your Audience

• For new freshmen, use conversational, everyday language. Avoid jargon or abbreviations unfamiliar outside your field.

• For graduate or professional audiences, adjust tone to match their expertise.

• Always aim for clarity and effective communication.

Editorial Style at MTSU

Clarify the Purpose

• Whether recruiting students, promoting programs, or advertising events, focus on what you’re offering and why it matters.

• Keep messages concise—bullets and key points work better than long paragraphs.

Share Your Vision

• Provide examples of pieces you like. We’ll adapt the inspiration using MTSU’s brand elements.

Plan Ahead

• Most projects take at least two weeks once submitted to CVS. Start early with a draft—it doesn’t need to be final.

Style Guide: Associated Press (AP) Stylebook, with a few exceptions.

Academic Degrees: Capitalize full names (Bachelor of Arts). Use periods with abbreviations (B.A., M.S.).

Lowercase generic references (bachelor’s degree, master’s degree).

Oxford Comma: Always use it.

Capitalization: Capitalize majors, minors, concentrations, and certificates. Lowercase specializations/emphases.

Capitalize “University” when referring to MTSU.

Capitalize Commencement, Convocation, Homecoming; lowercase fall break, spring break.

Titles: Capitalize titles before names, lowercase after.

Avoid courtesy titles (Dr., Mr., Ms.) except for medical doctors or in formal programs, such as Commencement.

Printing and Production

CVS manages production from start to finish—digital printing, wide-format posters, banners, binding, finishing, and more—with streamlined delivery and billing. Through Blue Print (University Printing Services), we ensure quality, cost-efficiency, and compliance with procurement standards.

Policies, Process, and Branding Harmony

All external-facing publications must be created or approved by CVS to ensure alignment with University Policy 154 (Publications), including:

• Required elements: Publication number, Equal Opportunity Employer (EOE) statement, MTSU marks, and the “I Am True Blue” mark.

• External collaborations: Departments working with outside vendors must submit a draft (hard copy or PDF) and a publication order form. CVS reviews for compliance, assigns publication numbers, applies branding marks, and provides final clearance for production.

Policy 631 (Procurement and Contract Standards) reminds us: All printing must go through Blue Print (University Printing Services) unless unavailable. Even when using approved outside vendors, Blue Print guides the process and work of the vendors to ensure compliance.

Why This Matters

Brand Coherence: Every brochure, ad, or social image reinforces MTSU’s voice and identity.

Efficiency: A one-stop shop for design, content, photography, and printing saves time and ensures consistency.

Compliance and Creativity: You get fresh, professional visuals that automatically meet policy requirements.

Time Management: With clear timelines and process guidance, you can plan ahead and avoid unnecessary rush charges.

Creative and Visual Services and Blue Print

Timelines and Turnaround

Clear timelines keep projects on track:

Service and turnaround: Design–10 business days, Print–5 business days

Rush charges

Same Day Rush (within 8 hours)—CVS charges double + $75 / Printing + $75

Rush 1-Day (24 hrs)—CVS charges double + $50 / Printing + $50

Rush 2-Day (48 hrs)—CVS charges double + $25 / Printing + $25

Excludes University holidays. For details and project intake, visit creativeservices.mtsu.edu.

Billing and Prepay Options

CVS offers two billing paths:

Prepay: Available only for “2” index numbers within opted-in divisions.

Monthly Invoicing: For index numbers beginning with 0, 1, 3, 5, 7, or 9.

Note: As of August 12, 2025, Academic Affairs has opted out of prepay. Monthly invoicing applies for that division.

Quick Reference Guide for Best Practices

The following best practices reflect the standards CVS uses to guide every project, ensuring consistency, quality, and alignment with the MTSU brand.

Design

 Use official MTSU colors and fonts consistently.

 Keep layouts clean, modern, and accessible.

 Ensure strong readability (good contrast, clear hierarchy).

 Use white space effectively—don’t overcrowd.

 Highlight key messages with visual hierarchy (size, weight, color).

 Never alter or distort the MTSU wordmark or “I Am True Blue” logo.

Photography

 Capture authentic, candid moments that feel natural.

 Reflect inclusivity in people and settings.

 Favor natural light; avoid harsh shadows or over-editing.

 Use recognizable campus landmarks to build identity.

 Compose shots with professionalism and warmth.

 Always provide high-resolution, print-ready images.

 Avoid generic stock-style photos—tell MTSU’s story.

Marketing Image Examples

Keywords for searching in Photo Library (not a comprehensive list)

Academics

Admissions

Aerial

Aerospace

Alumni

Art and Design

Athletics

BAS

Baseball

Basketball

BERC

Blue Raider Athletic

Association/BRAA

Board of Trustees/BOT

Bookstore

BRAGG

Campus Buildings

Campus Events

Campus Recreation

Campus Scenes

Ceremony

CKNB

Clubs

COB

COE

COHRE

College of Basic and Applied Sciences/CBAS

College of Behavioral and Health Sciences/CBHS

College of Liberal Arts/CLA

College of Media and Entertainment/CME

Commencement

Community Concerts

Convocation

Counseling Services

Criminal Justice

Debate Program

Delegate

Development and University

Advancement

Dignitary

Dining Services

Distance Learning

Donation

Dual Enrollment

Dyslexia Center

Economics and Finance

Education

Engage

Engineering Technology

English

Enhancement Center

Enrollment Services

Entrepreneurship

Environmental Science and Technology

Equestrian Team

Event Coordination

Faculty Senate

Fall

Fans

Fashion

Finance

Financial Aid

Floyd Stadium

Football

Forensics Institute for Research and Education (FIRE)

Foundation

Fraternities

General Education Geosciences

Global Studies

Gore Center

Governors School for the Arts/GSFTA

Grad Student

Graduate Studies

Graduation

Hall of Fame

History

Homecoming

Honors

Horse Science

Housing

International JUB

Journalism

Keathley University Center/ KUC

Kirksey Old Main/KOM

Library

Lightning

Marketing

Mathematical Sciences

Media Center

Mentors

Military

Miller Coliseum

Miller Education Center

MT Abroad

MT One Stop

MTeach

MTSU

Murphy Center

Music

New Student and Family

Programs

News and Media Relations

News and Public Affairs

Nursing

Observatory

Organizations

Orientation

Parking

Pharmacy

Philosophy and Religious

Studies

Physics and Astronomy

Political Science

President

Project Help

Psychology

Public Relations

Public Safety

Publicity

Quad

Recording Industry

Records Office

Recruitment

Research

Sam H. Ingram Building

Saunders Fine Arts

Building/SFA

Scholars Week

Scholarship

Science/SCI

Soccer

Social Work

Sociology and Anthropology

Softball

Sororities

Speech and Theatre

Sports

Spring

Stadium

Student

Student Affairs

Student Development

Student Government Association/SGA

Student Life

Student Organization

Student Programming

Student Services

Study Abroad

STU/SUB

SSAC

Studio

Summer Reading Program

Tailgating

Technology

Telecom

Tennessee Miller Coliseum

Tennessee STEM Education Center

Tennis

Theater/Theatre

Transfer Student

True Blue

TSBDC

Tucker Theatre

Undergraduate

University College

University Police

University Provost

University Studies

Varsity Club

Veterans

Vice Provost

Walnut Grove

WPS

WMOT

WMTS

Wood-Stegall Center

WMB

Use of Artificial Intelligence (AI) at MTSU

MTSU encourages the responsible and ethical use of Artificial Intelligence (AI), including Generative AI, to support learning, research, teaching, and administrative work. AI can be a powerful tool for creativity and efficiency—but it is not a replacement for original thought, academic integrity, or human judgment.

Use Responsibly

• You are accountable for the content you generate with AI. Remember: Outputs may contain errors or bias.

• AI should be used to enhance efficiency and creativity, not replace thoughtful human oversight.

Protect People and Information

• Never enter confidential, personal, or licensed information into public AI systems.

• Only use materials (text, images, data) that are legally and ethically appropriate.

• All AI tool purchases must go through MTSU’s IT department for security and compliance.

Uphold Brand Integrity

• Always follow MTSU brand standards—logos, colors, fonts, and design elements must remain consistent.

• All external-facing AI-generated assets must be reviewed by Marketing and Communications, include a publication number, and carry the Equal Opportunity Employer (EOE) statement.

• Off-brand or inconsistent visuals dilute credibility and weaken MTSU’s identity.

Follow University Policies

• AI use must align with MTSU’s policies on academic integrity, data security, privacy, and student conduct.

• Generative AI is not a creative autopilot—human judgment ensures the final product reflects MTSU’s values and standards.

For full details, see MTSU Policy 980: Use of Artificial Intelligence.

University Stationery and Email Signature

University Stationery

To protect the image of the University, all official printed communication should be produced on official stationery. Official University business cards, letterhead, envelopes, and notecards are only printed at Blue Print. All official printed communication should be produced using approved stationery. Stationery includes: business cards, letterhead, envelopes, and notecards.

Name Badges

Official University name badges are treated in the same manner as stationery and should be ordered through CVS/Blue Print. We offer magnetic badges in your choice of metal or plastic. The badge lists your name and department or division. We do not put titles on name badges.

First and Last Name

Division or Department Name

Front of business cards (actual size)

Back of business cards (actual size)

University Email Signature Guidelines

Why It Matters

Email is one of our most important tools for communication—internally and externally. It represents you, your department, and the University.

General Guidelines

• Keep email signature simple, clear, and under 10 lines.

• Use plain text and only bold your name (all other text: no bold, italics, color, or background).

• Stick to standard font, Aptos, which is available in Microsoft Outlook.

• Logos, graphics, quotes, mottos, taglines, emojis, or decorative elements other than the mark shown at right, should not be included—images can appear as attachments and may be blocked by email clients.

• Confidentiality and eco-friendly footers are optional.

• Do not use alternate or personal branding (including club logos, personal images, or other university marks).

Email Signature Format

(Font size at 10 pt., Mark/logo to be no less than 2.25 inch width)

Full Name

Job Title

Office, Department, Center, College or Division

Building Name and Room Number

Middle Tennessee State University 1301 East Main Street | Murfreesboro, TN 37132

Phone: xxx-xxx-xxxx | Mobile: xxx-xxx-xxxx (optional)

Additional site/social media/hotline, etc. (optional)

Why This Matters

Standardized email signatures help recipients quickly recognize official MTSU messages and improve deliverability. Use the approved format shown above. Avoid extra images, quotes, or unit logos. This follows a growing higher-ed trend to keep signatures simple and, when used, rely on the primary university logo only. It also protects our trademarks and keeps our brand consistent.

Athletics

MTSU Athletics Brand and Logo

The MTSU Athletics logo, one of the most recognizable and iconic marks in sport, is the primary representation of the brand and is used as the main identifying device for Middle Tennessee State University Athletics. This mark should not be changed or altered in any way, and its use must adhere to the color variations and guidelines noted in this document. The MTSU Athletics logo should carry all graphic elements of the original logo at all times.

Established: 1911

Nickname: Blue Raiders

Mascot Name: Lightning

Location: Murfreesboro, Tennessee

Conference: Conference USA (CUSA)

Size and Spacing

Spacing around logo/mark

Keep a .25 inch area around all logos/marks.

See example below.

Minimal width

1 inch wide (when used alone)

Colors and Typography

Colors

Color Usage Guidlines

MTSU True Blue is our dominant color and should be featured prominently in all designs.

Supporting primary colors are Midnight Murphy, White, and Floyd Gray.

Use primary colors as the starting point for all designs before introducing secondary colors to provide balance and contrast.

Maintain proper color values for digital and print to ensure accuracy and consistency.

MTSU True Blue

Digital/Non-Apparel

PMS 300M

C:100 M:42 Y:0 K:0

R:0 G:123 B:195

Hex# 007BC3

Nike Jersey

TEAM ROYAL,

PMS 661C

White

Apparel Non-Nike

ROYAL BLUE, PMS 2145C

C:100 M:71 Y:0 K:2 R:0 G:78 B:168

Nike/BCS

ROYAL BLUE, PMS 287C

C:0 M:0 Y:0 K:0 R:255 G:255 B:255

Midnight Murphy (Black)

C:75 M:68 Y:67 K:90

(Body copy text should remain C:0 M:0 Y:0 K:100)

Floyd Gray (Digital/Non-Apparel)

R:166 G:168 B:170 Hex# A6A8AA

Typeface–Print Primary

Futura Extra Bold

Lightning and the quick brown fox jump over the lazy dogs.

Overview

Futura Extra Bold is a thick, geometric, sans serif typeface. Its design makes it ideal for headlines and display text. Because of its design, it should not be used for paragraphs.

Uses

• Headlines

• Subheads

• Key words

Typeface–Graphic Design Primary

Proxima Nova (Adobe font)

Lightning and the quick brown fox jump over the lazy dogs.

Overview

Uses

• Headlines • Subheads • Key words

• Body copy • Captions

0123456789

Typeface–Graphic Design/ Print Secondary Agency FB

Lightning and the quick brown fox jump over the lazy dogs.

Overview

Agency FB is a sans serif font. It is known for its condensed, all-caps style, but there are lowercase and bold weight versions. It is known for its readability in a small space and suited for long runs of text, callouts, and other supporting copy. It can also be used for headers, subheads, etc. Because of its popularity and readability, it is used for many sporting uniforms.

Uses

• Headlines

• Body copy

• Subheads

• Captions

• Key words

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

Typeface–Graphic Design Secondary

Pure Heart SVG Lightning and the quick brown fox jump over the lazy dogs.

Overview

Pure Heart is a hyper realistic font that looks hand painted. It uses brand new OpenSVG technology—each letter was carefully painted dozens of times until deemed perfect, and then edited to get the texture absolutely perfect. Its design makes it ideal for headlines and display text. Because of its design, it should not be used for paragraphs.

Uses

• Headlines

• Subheads

• Key words

0123456789

Typeface– Uniform Font

Overview

Nike Full Block Font is used for sports uniforms.

Uses

• Uniforms

Brand Placement and Approved Text Usage

Brand Placement

Logo/mark with permitted background colors

Single-color logo/mark with permitted background colors

Never use logo/mark with any other color combinations.

Things to Avoid/Prohibited*

Never

• Use logo/mark with any other color combination

• Reverse to create a “ghost” effect

• Insert a pattern

• Crop the identity elements in any way

• Alter logo/mark vertically or horizontally; keep it proportional at all times

• Add text or another object over the logo/mark

• Create sport-specific logos (e.g., golf, softball, volleyball)

• Use as an outline.

• Use as a repeating background (but is permitted on backdrops)

• Rotate in any way

• Add to create another logo/mark (shield is not acceptable)

MIDDLE TENNESSEE STATE UNIVERSITY®

MIDDLE TENNESSEE BLUE RAIDERS™ MIDDLE TENNESSEE™

Marks and Logos

Middle Tennessee Wordmark

The Middle Tennessee wordmark is available stacked or linear.

Middle Tennessee Sport Wordmark

The Middle Tennessee sport wordmark is available stacked or linear.

Examples of Middle Tennessee sport wordmark stacked (for example and not to minimal size of 1.25 inch)

Examples of Middle Tennessee sport wordmark linear (for example and not to minimal size of 1.25 inch)

Blue Raiders Wordmark

The Blue Raiders wordmark, horizontal or vertical, is to be used only for in-state marketing. When wordmark is used on apparel, the primary logo must also be used.

Blue Raider Sport Wordmark

The Blue Raider sport wordmark is available stacked or linear.

Examples of Blue Raider sport wordmark stacked (for example and not to minimal size of 1.25 inch)

Examples of Blue Raider sport wordmark linear (for example and not to minimal size of 1.25 inch)

Athletic Logo/Wordmark Combinations

Middle Tennessee wordmark and primary logo stacked.

Middle Tennessee wordmark and primary logo linear.

Blue Raiders wordmark and primary logo stacked. To be used only for in-state marketing

BRAA Mark

Blue Raider Athletic Association shield mark. These marks are restricted; may only be used by the BRAA.

Patriotic MT

Athletics logo with flag art inside MT and lightning bolt. These marks are restricted; may only be used by Athletics.

Blue Raider Kids Club

Blue Raider Kids Club mark. These marks are restricted; may only be used for Blue Raider Kids Club.

Baseball Marks

Baseball retro MT mark and retro script mark.

These marks are restricted; may only be used by baseball.

(Color behind these marks is not part of mark but is for viewing purposes on this page.)

Tri Star Mark

These marks are restricted and must be approved by licensing before use.

Conference USA (CUSA)

CUSA is an NCAA Division I conference championing excellence in college athletics through dedicated leadership, dynamic partnership, and diverse membership. Founded in 1995 and based in Dallas, CUSA is home to 12 schools: Delaware, FIU, Jacksonville State, Kennesaw State, Liberty, Louisiana Tech, Middle Tennessee, Missouri State, New Mexico State, Sam Houston, UTEP, and WKU.

How we say it: Conference USA is the official name of the league. The official abbreviation is CUSA, pronounced SEE-YOU-ESS-AY. We no longer use the hyphen in the abbreviated version.

CUSA Primary Mark

CUSA Black Navy PMS 5393 C:98 M:76 Y:50 K:57 R:0 G:38 B:58

CUSA Alternate Stacked Mark

CUSA MTSU Color Mark

Athletic Stationery and Email Signature

Athletic Stationery

Official Athletics University business cards, letterhead, envelopes, and notecards are only printed at Blue Print. All official printed communication should be approved by Athletics Marketing and Licensing.

Front of Athletics business cards (actual size)

SPORT TO GO HERE

Name

Title

Building Name | Room Number

1301 East Main Street

MTSU Box 123

Murfreesboro, TN 37132

O 615-000-0000 | C 000-000-000

First.Last@mtsu.edu mtsu.edu

Back of Athletics business cards (actual size)

Athletic Name Badges

First and Last Name

Sport Goes Here

Athletic Email Signature Guidelines

Why It Matters

Email is one of our most important tools for communication—internally and externally. It represents you, your department, and the University.

General Guidelines

• Keep it simple, clear, and under 10 lines.

• Use plain text and only bold your name (all other text: no bold, italics, color, or background).

• Stick to standard font, Aptos, which is available in Microsoft Outlook.

• Confidentiality and eco-friendly footers are optional.

• Do not use alternate or personal branding (including club logos, personal images, or other University marks).

Email Signature Format

(Font size at 10 pt., Mark/logo to be no less than 2.25 inch width)

Full Name

Job Title

Sport Goes Here

Building Name and Room Number

Middle Tennessee State University 1301 East Main Street | Murfreesboro, TN 37132

Phone: xxx-xxx-xxxx | Mobile: xxx-xxx-xxxx (optional)

Additional site/social media/hotline, etc. (optional)

Why This Matters

Our brand mark is our most visible asset. It must be clear, consistent, and instantly recognizable in every environment. One mark. One voice. Stronger recognition everywhere it appears.

Credits

This Brand Guide was developed through the collaborative efforts of the Division of Marketing and Communications, including Andrew Oppmann, Domeda Duncan, Kristy O’Neal, and Darrell Callis Burks, in partnership with Athletics, including Lee De Leon and Chelsea Floyd. Special thanks to Ronald Roberts of Finn Partners for his contributions and guidance.

1125-8250 / Middle Tennessee State University does not discriminate against students, employees, or applicants for admission or employment on the basis of race, color, religion, creed, national origin, sex, sexual orientation, disability, age, status as a protected veteran, genetic information, or any other legally protected class with respect to all employment, programs, and activities sponsored by MTSU. The Assistant to the President for Civil Rights Compliance has been designated to handle inquiries regarding the non-discrimination policies and can be reached at Cope Administration Building 116, 1301 East Main Street, Murfreesboro, TN 37132; Christy.Sigler@mtsu.edu; or 615-898-2185. The MTSU policy on non-discrimination can be found at crc.mtsu.edu.