Print Advertising Media kit

5 Newspapers

5 Websites

4 Magazines

Over 30,000 Independently Audited Circulation

Delivering Over 800,000 page views each month

All About Women, a monthly magazine devoted exclusively to the women of the High Country and relevant issues.

Summer, Autumn and Winter Times tourism magazines offer the only source for comprehensive information to visitors, seasoned residents and local residents interested in the High Country’s recreational, entertainment, shopping and dining venues.

BOONE

Winston-salem Raleigh

Asheville Charlotte

474 Industrial Park Dr. Boone, NC 28607 828.264.6397 • Fax: 828.262.0282 www.wataugademocrat.com

474 Industrial Park Dr. Boone, NC 28607 828.264.6397 • Fax: 828.262.0282 www.mountaintimes.com

PO Box 327, West Jefferson, NC 28694 336.246.6397 • Fax: 336.246.3240 www.ashemountaintimes.com

PO Box 1330 Newland, NC 28657 828.733.2448 • 828.733.5636 Fax: 828.733.0639 www.averyjournal.com

PO Box 1026, Blowing Rock, NC 28605 828.295.7522 • Fax: 828.295.7507 www.blowingrocket.com

474 Industrial Park Dr. Boone, NC 28607 828.264.6397 • Fax: 828.262.0282 www.aawmag.com

why newspapers? why mountain times?† factuality credibility.

relevancy.

reach.

75% of readers say “I trust my newspaper more than any other source of news”.

124 years of service to our community

Over half of all readers use the local newspaper as a preferred source of local community information.

Over 50% readership every week and up to 77% readership in a month!

best audience.

professionalism.

Over half of our readers earn more than $50,000 annually. 9.8% earn $125,000 or more. Readers are well educated, 92% high school graduates, 20% college degrees and 26% post-graduate.

2014 Winner of 9 NC Press Association Advertising Awards and multiple Editorial Awards.

reality †

because we care about your success and believe in our community.

01/06/2014

we’re real. our newspapers’ circulations are audited. we’re honest. we use google analytics and show you the reports. we’re passionate. we believe in our advertisers and always work in your best interest. we believe in what we do. we’re trained professionals in this industry. we’re continuously thinking of ways to improve. we welcome your ideas.

2015 Display Rates

Paid Circulation 2,500 Ashe County Population: 24,384 Ashe County Households: 10,411

Publishes: Thursday Deadline: Friday

OPEN RATES

SIZE

1X ($11.96 PCI)

SIXTEENTH

$71.76

EIGHTH

$143.52

QUARTER

$278.07

HALF

$556.14

FULL

Combination Rates Apply To Ads Combination rates Repeated In Multiple Newspapers (per column inch) 2 newspapers - $22.90 In One Week (Sunday-Friday) 3 newspapers - $24.66 4 newspapers - $26.02 5 newspapers - $28.76

$1,112.28 See reverse for ad sizes.

BUSINESS Sixteenth Page Weekly (S-F) for 13 Consecutive Weeks in Four Newspapers $99.84 weekly BUILDER DEADLINES: FRI 5PM COLOR

•FULL COLOR: OPEN 13X $335

3 MONTH PLAN Quarter Page

(or total 24 column inches) or More Monthly for 3 Consecutive Months

•ONE COLOR: OPEN 13X

$300

$200

SIXTEENTH

$40.44

EIGHTH

$80.88

QUARTER

$156.71

HALF

$313.41

FULL

$165

$626.82 See last page for ad sizes.

ANNUAL BULK Combination Rates Apply To Ads Repeated In

Multiple Newspapers In One Week (Sunday-Friday) INCHES

450”

750”

950”

1150”

SIXTEENTH

$50.04

$48.72

$47.40

$46.20

EIGHTH

$100.08

$97.44

$94.80

$92.40

QUARTER

$193.91

$188.79

$183.68

$179.03

HALF

$387.81

$377.58

$367.35

$358.05

FULL

$775.62

$755.16

$734.70

$716.10 See last page for ad sizes.

GRAPHICS GUIDELINES

TERMS Ad Build Submissions

PDF - with fonts embedded or converted to paths or curves.

Minimum 200 dpi resolution at 100%. Color ads must be CMYK. For best reproduction of color ads, we recommend 100% black for text. Avoid small reverse type on a built color.

We accept the following ad-building materials: JPEG, TIF, EPS. Scannable documents no larger than 11 x 17.

Text in WORD. Other files by prior arrangement only.

We cannot accept Publisher files.

• Please label your PDF simply and clearly as to what the ad is. Multiple file uploads must be compressed into one folder.

Note: All Display Advertising MUST be prearranged through Mountain Times Publications Sales Department before sending any ad materials.

PDF files may be uploaded to our FTP site: http://ftp.mountaintimes.com Charlie Price Advertising Director: charlie@mountaintimes.com

Meleah Bryan Art Director: meleah.bryan@mountaintimes.com

Note: Mountain Times Publications provides for its non-agency customers a Free Limited Art Service for the sole purpose of providing advertising in our publications. This service does not include custom design for logos, photo-manipulation or illustrations. M.T.P. assumes client retains copyright ownership of any/all materials they submit.

Questionable copyrighted material will be rejected. M.T.P. cannot make changes to camera-ready agency ads without their consent. M.T.P. cannot guarantee alterations to camera-ready ads provided by outside sources. One proof will be provided to client (upon request). Changes by client to original content of a submitted ad are at the sole discretion of M.T.P. based on time considerations. M.T.P. will not provide design production for second-party agents.

Terms of Payment - Except for those firms and individual’s having established credit with Mountain Times Publications, all advertising is cash with order. All charged advertising is due and payable 10 days from date of invoice. A service charge of 1-1/2% per month will be applied to all balances unpaid before 30 days from date of invoice. Agencies and advertisers are held jointly and severally liable until payment is received in full, up to and including all applicable finance charges, collection costs, court costs and attorneys’ fees incurred in the course of recovery. There is a $25 per item returned check charge. All invoices are considered accurate and due under these terms. Billing disputes must be submitted in writing no later than 30 days after due date for consideration.

Please see current rate card for all terms applicable.

For Additional Information: 828-264-1881

01/06/2014

Camera-ready Submissions

THE NEWSPAPER OF RECORD FOR AVERY COUNTY, NC

2015 Display Rates

Every Wednesday Deadline: Friday

OPEN RATES

Avery County Population: 17,167 Avery County Occupied Households: 6,532

Circulation 4,700 Readership 15,518 SIZE

1X ($8.32 PCI)

SIXTEENTH

$49.92

EIGHTH

$99.84

QUARTER

$193.44

HALF

$386.88

FULL

Combination Rates Apply To Ads Combination rates Repeated In Multiple Newspapers (per column inch) 2 newspapers - $22.90 In One Week (Sunday-Friday)

3 newspapers - $24.66 4 newspapers - $26.02 5 newspapers - $28.76

$773.76 See reverse for ad sizes.

BUSINESS Sixteenth Page Weekly (S-F) for 13 Consecutive Weeks in Four Newspapers $99.84 weekly BUILDER DEADLINES: FRI 5PM COLOR

•FULL COLOR: OPEN 13X $335

3 MONTH PLAN Quarter Page

(or total 24 column inches) or More Monthly for 3 Consecutive Months

•ONE COLOR: OPEN 13X

$300

$200

SIXTEENTH

$38.52

EIGHTH

$77.04

QUARTER

$149.27

HALF

$298.53

FULL

$165

$597.06 See last page for ad sizes.

ANNUAL BULK Combination Rates Apply To Ads Repeated In

Multiple Newspapers In One Week (Sunday-Friday) INCHES

450”

750”

950”

1150”

SIXTEENTH

$40.44

$39.06

$38.46

$37.80

EIGHTH

$80.88

$78.12

$76.92

$75.60

QUARTER

$156.71

$151.36

$149.03

$146.48

HALF

$313.41

$302.72

$298.07

$292.95

FULL

$626.82

$605.43

$596.13

$585.90 See last page for ad sizes.

TERMS

Camera-ready Submissions

Ad Build Submissions

PDF - with fonts embedded or converted to paths or curves.

Minimum 200 dpi resolution at 100%. Color ads must be CMYK. For best reproduction of color ads, we recommend 100% black for text. Avoid small reverse type on a built color.

We accept the following ad-building materials: JPEG, TIF, EPS. Scannable documents no larger than 11 x 17.

Text in WORD. Other files by prior arrangement only.

We cannot accept Publisher files.

• Please label your PDF simply and clearly as to what the ad is. Multiple file uploads must be compressed into one folder.

Note: All Display Advertising MUST be prearranged through Mountain Times Publications Sales Department before sending any ad materials.

PDF files may be uploaded to our FTP site: http://ftp.mountaintimes.com Charlie Price Advertising Director: charlie@mountaintimes.com

Meleah Bryan Art Director: meleah.bryan@mountaintimes.com

Note: Mountain Times Publications provides for its non-agency customers a Free Limited Art Service for the sole purpose of providing advertising in our publications. This service does not include custom design for logos, photo-manipulation or illustrations. M.T.P. assumes client retains copyright ownership of any/all materials they submit.

Questionable copyrighted material will be rejected. M.T.P. cannot make changes to camera-ready agency ads without their consent. M.T.P. cannot guarantee alterations to camera-ready ads provided by outside sources. One proof will be provided to client (upon request). Changes by client to original content of a submitted ad are at the sole discretion of M.T.P. based on time considerations. M.T.P. will not provide design production for second-party agents.

Terms of Payment - Except for those firms and individual’s having established credit with Mountain Times Publications, all advertising is cash with order. All charged advertising is due and payable 10 days from date of invoice. A service charge of 1-1/2% per month will be applied to all balances unpaid before 30 days from date of invoice. Agencies and advertisers are held jointly and severally liable until payment is received in full, up to and including all applicable finance charges, collection costs, court costs and attorneys’ fees incurred in the course of recovery. There is a $25 per item returned check charge. All invoices are considered accurate and due under these terms. Billing disputes must be submitted in writing no later than 30 days after due date for consideration.

Please see current rate card for all terms applicable.

For Additional Information: 828-264-1881

01/06/2014

GRAPHICS GUIDELINES

THE NEWSPAPER OF RECORD FOR BLOWING ROCK, NC

2015 Display Rates

Every Thursday Deadline: Friday

OPEN RATES

Paid Circulation: 800

SIZE

1X ($5.30 PCI)

SIXTEENTH

$31.80

EIGHTH

$63.60

QUARTER

$123.23

HALF

$246.45

FULL

Combination Rates Apply To Ads Combination rates Repeated In Multiple Newspapers (per column inch) 2 newspapers - $22.90 In One Week (Sunday-Friday) 3 newspapers - $24.66 4 newspapers - $26.02 5 newspapers - $28.76

$492.90 See reverse for ad sizes.

BUSINESS Sixteenth Page Weekly (S-F) for 13 Consecutive Weeks in Four Newspapers $99.84 weekly BUILDER DEADLINES: FRI 5PM COLOR

•FULL COLOR: OPEN 13X $335

3 MONTH PLAN Quarter Page

(or total 24 column inches) or More Monthly for 3 Consecutive Months

•ONE COLOR: OPEN 13X

$300

$200

SIXTEENTH

$17.76

EIGHTH

$35.52

QUARTER

$68.82

HALF

$137.64

FULL

$165

$275.28 See last page for ad sizes.

ANNUAL BULK Combination Rates Apply To Ads Repeated In

Multiple Newspapers In One Week (Sunday-Friday) INCHES

450”

750”

950”

1150”

SIXTEENTH

$23.70

$22.32

$20.82

$18.90

EIGHTH

$47.40

$44.64

$41.64

$37.80

QUARTER

$91.84

$86.49

$80.68

$73.24

HALF

$183.68

$172.98

$161.36

$146.48

FULL

$367.35

$345.96

$322.71

$292.95 See last page for ad sizes.

TERMS

Camera-ready Submissions

Ad Build Submissions

PDF - with fonts embedded or converted to paths or curves.

Minimum 200 dpi resolution at 100%. Color ads must be CMYK. For best reproduction of color ads, we recommend 100% black for text. Avoid small reverse type on a built color.

We accept the following ad-building materials: JPEG, TIF, EPS. Scannable documents no larger than 11 x 17.

Text in WORD. Other files by prior arrangement only.

We cannot accept Publisher files.

• Please label your PDF simply and clearly as to what the ad is. Multiple file uploads must be compressed into one folder.

Note: All Display Advertising MUST be prearranged through Mountain Times Publications Sales Department before sending any ad materials.

PDF files may be uploaded to our FTP site: http://ftp.mountaintimes.com Charlie Price Advertising Director: charlie@mountaintimes.com

Meleah Bryan Art Director: meleah.bryan@mountaintimes.com

Note: Mountain Times Publications provides for its non-agency customers a Free Limited Art Service for the sole purpose of providing advertising in our publications. This service does not include custom design for logos, photo-manipulation or illustrations. M.T.P. assumes client retains copyright ownership of any/all materials they submit.

Questionable copyrighted material will be rejected. M.T.P. cannot make changes to camera-ready agency ads without their consent. M.T.P. cannot guarantee alterations to camera-ready ads provided by outside sources. One proof will be provided to client (upon request). Changes by client to original content of a submitted ad are at the sole discretion of M.T.P. based on time considerations. M.T.P. will not provide design production for second-party agents.

Terms of Payment - Except for those firms and individual’s having established credit with Mountain Times Publications, all advertising is cash with order. All charged advertising is due and payable 10 days from date of invoice. A service charge of 1-1/2% per month will be applied to all balances unpaid before 30 days from date of invoice. Agencies and advertisers are held jointly and severally liable until payment is received in full, up to and including all applicable finance charges, collection costs, court costs and attorneys’ fees incurred in the course of recovery. There is a $25 per item returned check charge. All invoices are considered accurate and due under these terms. Billing disputes must be submitted in writing no later than 30 days after due date for consideration.

Please see current rate card for all terms applicable.

For Additional Information: 828-264-1881

01/06/2014

GRAPHICS GUIDELINES

Sunday - Deadline Wed 5pm Wednesday - Deadline Fri 5pm Friday - Deadline Mon 5pm

OPEN RATES

THE NEWSPAPER OF RECORD FOR WATAUGA COUNTY, NC

47%

2015 Display Rates

Watauga County Population: 42,695 Watauga County Households: 16,540

Readership Every Week Pulse Research, 2010

SIZE

1X ($21.80 PCI)

SIXTEENTH

$130.80

EIGHTH

$261.60

QUARTER

$506.85

HALF

$1,013.70

FULL

Combination Rates Apply To Ads Combination rates Repeated In Multiple Newspapers (per column inch) 2 newspapers - $22.90 In One Week (Sunday-Friday) 3 newspapers - $24.66 4 newspapers - $26.02 5 newspapers - $28.76

$2,027.40 See reverse for ad sizes.

BUSINESS Sixteenth Page Weekly (S-F) for 13 Consecutive Weeks in Four Newspapers $99.84 weekly BUILDER DEADLINES: FRI 5PM COLOR

•FULL COLOR: OPEN 13X $335

3 MONTH PLAN Quarter Page

(or total 24 column inches) or More Monthly for 3 Consecutive Months

•ONE COLOR: OPEN 13X

$300

$200

SIXTEENTH

$38.52

EIGHTH

$77.04

QUARTER

$149.27

HALF

$298.53

FULL

$165

$597.06 See last page for ad sizes.

ANNUAL BULK Combination Rates Apply To Ads Repeated In

Multiple Newspapers In One Week (Sunday-Friday) INCHES

450”

750”

950”

1150”

SIXTEENTH

$41.64

$40.38

$39.06

$38.46

EIGHTH

$83.28

$80.76

$78.12

$76.92

QUARTER

$161.36

$156.47

$151.36

$149.03

HALF

$322.71

$312.95

$302.72

$298.07

FULL

$645.42

$625.89

$605.43

$596.13 See last page for ad sizes.

TERMS

Camera-ready Submissions

Ad Build Submissions

PDF - with fonts embedded or converted to paths or curves.

Minimum 200 dpi resolution at 100%. Color ads must be CMYK. For best reproduction of color ads, we recommend 100% black for text. Avoid small reverse type on a built color.

We accept the following ad-building materials: JPEG, TIF, EPS. Scannable documents no larger than 11 x 17.

Text in WORD. Other files by prior arrangement only.

We cannot accept Publisher files.

• Please label your PDF simply and clearly as to what the ad is. Multiple file uploads must be compressed into one folder.

Note: All Display Advertising MUST be prearranged through Mountain Times Publications Sales Department before sending any ad materials.

PDF files may be uploaded to our FTP site: http://ftp.mountaintimes.com Charlie Price Advertising Director: charlie@mountaintimes.com

Meleah Bryan Art Director: meleah.bryan@mountaintimes.com

Note: Mountain Times Publications provides for its non-agency customers a Free Limited Art Service for the sole purpose of providing advertising in our publications. This service does not include custom design for logos, photo-manipulation or illustrations. M.T.P. assumes client retains copyright ownership of any/all materials they submit.

Questionable copyrighted material will be rejected. M.T.P. cannot make changes to camera-ready agency ads without their consent. M.T.P. cannot guarantee alterations to camera-ready ads provided by outside sources. One proof will be provided to client (upon request). Changes by client to original content of a submitted ad are at the sole discretion of M.T.P. based on time considerations. M.T.P. will not provide design production for second-party agents.

Terms of Payment - Except for those firms and individual’s having established credit with Mountain Times Publications, all advertising is cash with order. All charged advertising is due and payable 10 days from date of invoice. A service charge of 1-1/2% per month will be applied to all balances unpaid before 30 days from date of invoice. Agencies and advertisers are held jointly and severally liable until payment is received in full, up to and including all applicable finance charges, collection costs, court costs and attorneys’ fees incurred in the course of recovery. There is a $25 per item returned check charge. All invoices are considered accurate and due under these terms. Billing disputes must be submitted in writing no later than 30 days after due date for consideration.

Please see current rate card for all terms applicable.

For Additional Information: 828-264-1881

01/06/2014

GRAPHICS GUIDELINES

WATAUGA

54%

2015 Display Rates

Publishes: Thursday Deadline: Friday

OPEN RATES

Watauga County Population: 42,695 Watauga County Households: 16,950

Readership in Past Week Pulse Research, 2010

SIZE

1X ($21.80 PCI)

SIXTEENTH

$130.80

EIGHTH

$261.60

QUARTER

$506.85

HALF

$1,013.70

FULL

Combination Rates Apply To Ads Combination rates Repeated In Multiple Newspapers (per column inch) 2 newspapers - $22.90 In One Week (Sunday-Friday) 3 newspapers - $24.66 4 newspapers - $26.02 5 newspapers - $28.76

$2,027.40 See reverse for ad sizes.

BUSINESS Sixteenth Page Weekly (S-F) for 13 Consecutive Weeks in Four Newspapers $99.84 weekly BUILDER DEADLINES: FRI 5PM COLOR

•FULL COLOR: OPEN 13X $335

3 MONTH PLAN Quarter Page

(or total 24 column inches) or More Monthly for 3 Consecutive Months

•ONE COLOR: OPEN 13X

$300

$200

SIXTEENTH

$70.68

EIGHTH

$141.36

QUARTER

$273.89

HALF

$547.77

FULL

$165

$1,095.54 See last page for ad sizes.

ANNUAL BULK Combination Rates Apply To Ads Repeated In

Multiple Newspapers In One Week (Sunday-Friday) INCHES

450”

750”

950”

1150”

SIXTEENTH

$77.16

$72.84

$68.88

$65.52

EIGHTH

$154.32

$145.68

$137.76

$131.04

QUARTER

$299.00

$282.26

$266.91

$253.89

HALF

$597.99

$564.51

$533.82

$507.78

FULL

$1,195.98

$1,129.02

$1,067.64

$1,015.56 See last page for ad sizes.

TERMS

Camera-ready Submissions

Ad Build Submissions

PDF - with fonts embedded or converted to paths or curves.

Minimum 200 dpi resolution at 100%. Color ads must be CMYK. For best reproduction of color ads, we recommend 100% black for text. Avoid small reverse type on a built color.

We accept the following ad-building materials: JPEG, TIF, EPS. Scannable documents no larger than 11 x 17.

Text in WORD. Other files by prior arrangement only.

We cannot accept Publisher files.

• Please label your PDF simply and clearly as to what the ad is. Multiple file uploads must be compressed into one folder.

Note: All Display Advertising MUST be prearranged through Mountain Times Publications Sales Department before sending any ad materials.

PDF files may be uploaded to our FTP site: http://ftp.mountaintimes.com Charlie Price Advertising Director: charlie@mountaintimes.com

Meleah Bryan Art Director: meleah.bryan@mountaintimes.com

Note: Mountain Times Publications provides for its non-agency customers a Free Limited Art Service for the sole purpose of providing advertising in our publications. This service does not include custom design for logos, photo-manipulation or illustrations. M.T.P. assumes client retains copyright ownership of any/all materials they submit.

Questionable copyrighted material will be rejected. M.T.P. cannot make changes to camera-ready agency ads without their consent. M.T.P. cannot guarantee alterations to camera-ready ads provided by outside sources. One proof will be provided to client (upon request). Changes by client to original content of a submitted ad are at the sole discretion of M.T.P. based on time considerations. M.T.P. will not provide design production for second-party agents.

Terms of Payment - Except for those firms and individual’s having established credit with Mountain Times Publications, all advertising is cash with order. All charged advertising is due and payable 10 days from date of invoice. A service charge of 1-1/2% per month will be applied to all balances unpaid before 30 days from date of invoice. Agencies and advertisers are held jointly and severally liable until payment is received in full, up to and including all applicable finance charges, collection costs, court costs and attorneys’ fees incurred in the course of recovery. There is a $25 per item returned check charge. All invoices are considered accurate and due under these terms. Billing disputes must be submitted in writing no later than 30 days after due date for consideration.

Please see current rate card for all terms applicable.

For Additional Information: 828-264-1881

01/06/2014

GRAPHICS GUIDELINES

AD SIZES 474 Industrial Park Dr. Boone, NC 28607 828.264.6397 • Fax: 828.262.0282 www.wataugademocrat.com

WATAUGA

SIXTEENTH PAGE 3.243 in x 3 in EIGHTH PAGE 3.243 in x 6 in 12 column inches

474 Industrial Park Dr. Boone, NC 28607 828.264.6397 • Fax: 828.262.0282 www.mountaintimes.com

6 column inches PO Box 327, West Jefferson, NC 28694 336.246.6397 • Fax: 336.246.3240 www.ashemountaintimes.com

PO Box 1026, Blowing Rock, NC 28605 828.295.7522 • Fax: 828.295.7507 www.blowingrocket.com

1/16

Most Common Sizes Charges based on space used (per column inch)

1/8

QUARTER PAGE 4.948 in x 7.75 in

23.25 column inches

PO Box 1330 Newland, NC 28657 828.733.2448 • 828.733.5636 Fax: 828.733.0639 www.averyjournal.com

1/4

VERTICAL HALF PAGE 4.948 in x 15.5 in

V 1/2

46.5 column inches

H 1/2

46.5 column inches

FULL PAGE 10.0625 in x 15.5 in

HORIZONTAL HALF PAGE 10.0625 in x 7.75 in 93 column inches