AAW Media Kit

2015 Media Kit

nurture. create. inspire. transform.

. . . ABOUT ALL WOMEN.

benefits IMPACT

Nearly 9 out of 10 readers say they refer to and read the advertisements 2 out of 3 readers shopped the stores or used the services advertised

TARGET MARKET

Women buy or influence 85% of all purchases for the home.

AVAILABLE FREE

In over 200 locations throughout the High Country

READER DYNAMICS

According to Magazine Publishers of America a free magazine has 7 ½ times more readers than a paid publication.

ONLINE EXPOSURE

Readers can view the magazine online at www.wataugademocrat.com Sources – MPA, NAA, HCM Jan-Aug 2006

contents FAMILY FUN FASHION BOOKS FEATURES

You Go, Girl, Mom’s World, High Country Courtesies, Marriage and Family Corner Food and Entertainment, Calendar Fashion and Fads By the Book Cover Story, Profiles on Local Women, Local Events

BEAUTY

All About Beauty

HEALTH

Living Well

TRAVEL

Young at Heart, Cultures from Around the World

features DESIGNED TO APPEAL TO LOCAL WOMEN

INFORM AND INSPIRE

. . . reach the women and the visitors of the High Country.

Articles and features about subjects that interest women such as parenting, relationships, etiquette, money matters, cooking, entertaining, gardening, decorating, crafts & hobbies, environmental concerns and health. . . . with features of local women of all ages.

• You Go Girl - young women under 21 • Profiles of local women with inspiring stories

2015 DEADLINES

month January 2015 February 2015 March 2015 April 2015 May 2015 June 2015 July 2015 August 2015 September 2015 October 2015 November 2015 December 2015

ad deadline January 9 February 13 March 13 April 17 May 15 June 12 July 17 August 14 September 11 October 16 November 13

COVER

FULL

8.5” x 11”

8.5” x 11”

(7.75” x 10.25” content area*)

(7.75” x 10.25” content area*)

1 issue $ 1443ea.

3 issues 1166ea.

6 issues 1014ea.

11 issues 890ea.

1 issue $ 1202ea.

3 issues 1040ea.

6 issues 896ea.

11 issues 826ea.

Issue Month

Issue Month

pick me

pick me

2/3

1/2

5.5” x 11”

8.5” x 5.75”

(4.75” x 10.25” content area*)

(7.75” x 5” content area*)

1 issue $ 1093ea.

3 issues 908ea.

6 issues 766ea.

11 issues 704ea.

FORMAT Camera-ready ads should be in PDF format, CMYK SPECIFICS submitted color and with all fonts embedded or converted to outlines. Logos submitted for ads should be vector images in PDF or EPS format.

Images submitted for ads should be 300 DPI JPEG. Email attachment limit is 7MB. Anything larger should be uploaded to our FTP (instructions below). We cannot accept Publisher files.

1 issue $ 713ea.

3 issues 572ea.

6 issues 496ea.

11 issues 460ea.

Issue Month

Issue Month

pick me

pick me

1/3 V

1/3 H

3” x 11”

4.75” x 4.75”

(2.25” x 10.25” content area*)

1 issue $ 650ea.

3 issues 526ea.

6 issues 442ea.

11 issues 412ea.

1 issue $ 650ea.

3 issues 526ea.

6 issues 442ea.

11 issues 412ea.

Issue Month

Issue Month

pick me

pick me

1/6 V

1/6 H

2.25” x 4.75”

4.75” x 2.25”

1 issue $ 360ea.

3 issues 298ea.

6 issues 264ea.

11 issues 248ea.

1 issue $ 360ea.

3 issues 298ea.

6 issues 264ea.

11 issues 248ea.

UPLOAD FILES TO OUR FTP SERVER

Visit http://ftp.mountaintimes.com.

Complete operational instructions are on that website. Please have all files in one folder. Please label your files clearly.

DISCLAIMER All About Women reserves the

right to refuse any advertisement, in whole or part and reserves the right to print “advertisement” on any ad that resembles editorial copy.

CUSTOMER:

Advertiser:__________________________________ Account Number:_____________________________ Start/End Date:_______________________________

Issue Month

Issue Month

Print Name:_________________________________

pick me

pick me

Signature:___________________________________

FULL PROCESS COLOR INCLUDED FOR ALL SIZES!

*No text or important visuals should fall outside of ad content area.

12/10/14

2015 ADVERTISING RATES

Terms of Payment – Except for those firms and individuals having established credit with Mountain Times Publications, all advertising is cash with order. All charged advertising is due and payable 10 days from date of invoice. A service charge of 1.5% per month will be applied to all balances unpaid before 30 days from the date of the invoice. Advertisers are held jointly and severally liable until payment is received in full, up to and including all applicable finance charges, collection costs, any attorneys’ fees incurred in the cost of collection.

There is a $25 per item returned check charge. All invoices are considered accurate and due under these terms. Billing disputes must be submitted in writing no later than 30 days after due date for consideration.

Advertising Director:__________________________ ALL ABOUT WOMEN STAFF:

Niche Advertising Manager:___________________________________ Date:_______________________________________

Full Page | Back Cover 7.75” x 10.25” 8.5” x 11” (with bleed)

2015 AD SIZES

Half Page 7.75” x 5” 8.5” x 5.75” (with bleed)

1/3 Vertical 2.25” x 10.25” 3” x 11” (with bleed)

1/6 Vertical 2.25” x 4.75”

2/3 Page 4.75” x 10.25” 5.5” x 11” (with bleed)

1/3 Horizontal 4.75” x 4.75”

1/6 Horizontal 4.75” x 2.25”

UNDERSTANDING THE BLEED BUILDING YOUR AD WITH A BLEED trim content area

7.75in x 5in

8.25in x 5.5in

bleed

8.5in x 5.75in

bleed Bleed is a printing term 1

that refers to printing that goes beyond the edge of the sheet after trimming.

The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies. Bleed ensures that no unprinted edges occur in the final trimmed document.

trim Trim is a printing term

used for the edge of the page where the printers cut.

content area If you do not want something trimmed (text, logos, etc.), you’ll want to keep it the content area.

References: 1Wiksell, Ryan "How To Design For Print", Traders Printing, April 13, 2011.

bleed 8.5in x 5.75in trim 8.25in x 5.5in content area 7.75in x 5in

AAWmag.com

online ad rates PAGE SPONSORSHIP • High visibility at the top of the page • Ideal for rich media • Linked to your website

The High Country’s ONLY women’s magazine, All About Women, has a fantastic new webpage! Featuring the same wonderful stories that appear in your favorite monthly magazine PLUS additional stories, recipes, health, fitness tips and so much more. $150/month

728 x 90 leaderboard

DEAL OF THE WEEK

200 x 90

$50/week - 100% SOV

33% SOV Top & Bottom

Run of Site Top & Bottom

RUN OF SITE

300 x 250

20% Share of Voice Rotation • Ideal for all types of media • Ideal for unit video placement

Home Page Features

$100/month 25% SOV Across All Pages

Living Well Style Relationships

RUN OF SITE

All About Me

• • • • •

Cuisine In the News

300 x 600 half page

Large format / high visibility unit Ideal for in unit video placement Ideal for all types of rich media Linked to your website Approved IAB (Internet Advertising Bureau) Ad Unit

$150/month 25% SOV Across All Pages

OFF THE RAIL SPONSOR

468 x 60

$75/month 100% SOV per page

The only ad space to appear on the story side

(example ad boxes appear smaller than actual ad size)

AAWmag.com has been embraced by thousands of regular viewers and Facebook followers. Each ad space can provide multiple rotating panels to attract the reader plus enough room to deliver all the details about your business.

Running a special? Try our Deal Of The Week space!

GENERAL TERMS & POLICIES A. Terms of Payment – Except for those firms and individuals having established credit with Mountain Times Publications, all advertising is cash with order. All charged advertising is due and payable 10 days from date of invoice. A service charge of 1.5% per month will be applied to all balances unpaid before 30 days from the date of the Invoice. Advertisers are held jointly and severally liable until payment is received in full, up to and including all Applicable finance charges, collection costs, an attorneys’ fees incurred in the cost of collection. There is a $25 Per item returned check charge. All invoices are considered accurate and due under these terms. Billing disputes Must be submitted in writing no later than 30 days after due date for consideration

Mountain Times Publications are the property of the publication for exclusive use by the magazine's client. All material in any of our publications is copyrighted and, with the exception of the Associated Press, can only be reused with the express written permission of the magazine's management. Use of materials outside of this magazine is subject to charges relative to the expenses incurred by the magazine.

C. The publisher reserves the right to edit or reject any advertising deemed objectionable, whether in subject matter, illustration or phraseology.

by Mountain Times Publication management. We will gladly supply a credit application form to a prospective advertiser upon request. For best results and convenience, allow at least 7 working days for the processing of your credit application. Should the application for credit be delayed, we ask that you submit cash in advance until credit has been established.

E. To cancel a signed agreement prior to the end of the agreed upon period, the advertiser agrees to pay for the space used prior to cancellation at the open rate plus any cost incurred in collection. All prior payments made toward the aforementioned space will be credited.

F. Cancellations of scheduled display advertising will be accepted until noon 2 business days prior to publication date.

Cancellations will be billed at 50% of the advertiser's ad cost.

G. Although we are unable to guarantee specific placement in the magazine, we will make ev for a certain position for you advertisement. Guaranteed position when available 25% extra.

H. On any advertisement simulating news matter, we reserve the right to insert the word “Advertisement” at the top and/or bottom of the ad.

I. All full “double-trucks” will be charged at 7 columns. For less than a full double-truck, the “gutter” is charged as a column. The minimum size for any double-truck is 7 columns wide by 7 inches in depth.

J. Liquor, beer, wine and tobacco advertising accepted.

K. Mountain Times Publication accepts no responsibility for errors on late ad submissions. Magazine is not responsible for any error greater than the cost for the space that contains the error. High Country Media, LLC is not responsible for non-performance for any reason.