TheBook by Lana Fuchs

WE ARE BEYOND A CLOTHING COMPANY, WE ARE A MOVEMENT.

OUR LEGACY We enrich the community with art, fashion, music and inspire all to share in the dream.

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Clothing Line T-Shirts

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BILLIONAIRE MAFIA MEDIA AUTHOR / PROGRAMMING

Future reality show & book TRAINING / MENTORING / TECHNOLOGY

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BILLIONAIRE MAFIA Blending high fashion and street culture, Billionaire Mafia creates clean, elegant and relaxed looks for the ultimate power player image.

Billionaire Mafia is much more than fashion, it is a state of mind which helps you define your true identity. With a steady celebrity following, from actors to musicians and performers, the company reaches crossover multicultural demographic/shoppers who desire to express themselves in a billionaire mentality while living a street reality. The brand is currently sold in more than 400 select specialty retail stores in the United States and is in the process of establishing distribution overseas.

M USIC ART FASHION INSPIRES A LL

WEAR IT. LIVE IT.

Our Story, Our Family, Our Heritage

Las Vegas is known for many experiments from architecture, stealth fighters to new liquors tested nightly in the vast hotel and club scene but one defining moment in Las Vegas history is about to be made; its first ever successful lifestyle clothing brand. Launched from a converted liquor store in downtown Las Vegas, Billionaire Mafia was once a start-up clothing company with a collection of tee shirts. Started in 2008, they have already proven themselves with a remarkable growth track record. In a short span of only two years Billionaire Mafia has grown their portfolio to a full brand collection from denims, leather, knits, wovens to hats, accessories and jewelry lines - a full brand portfolio.

At the helm of our family is Lana Fuchs. A true visionary, her goal is to bring luxury to the streets, to unite individuals from all walks of life through music, art and fashion. Celebrities have fans. Rockstars have groupies. Our dedicated customers (fan base) are considered Family. A family of dedicated aficionados that honor our code. The Billionaire Mafia Code of Honor.

BILLIONAIRE MAFIA CODE OF HONOR: .01 Never question the Boss. .02 Never let them see you sweat. .03 Never lose your self control or reasoning ability. .04 Never operate out of ego. Instead be ethical to your purpose. .05 Never reveal secret information or sacred knowledge. .06 Always be true to yourself and The Family. .07 Always have faith in yourself, even when no one else does. .08 Always keep your word, at the end and in the beginning - that’s all you have. .09 Always choose worthy opponents. .10 Always ensure ensure a proper exchange. Don’t give or take something for nothing.

Billionaire Mafia has altered the essence of what it is to be MAFIA. The power players are connecting back to the streets making a world once unknown, now revered. A new mafia with focus & vision; to bring

Luxury back to the streets.

The connected, respected, driven, wealthy, passionate, influential leaders of self and family are blending culture, art, music for a community of people to be part of our family..............The billionaire mafia family.

FAMILY

A STRONG BOND IN A FAMILY CAN SHOW LOYALTY. WHEN BILLIONAIRE MAFIA DESCRIBES FAMILY WE ARE EXPRESSING HOW WE CAN ALL BE CONNECTED. IF YOU ARE AN ARTIST A MANAGER, A REPORTER, A WRITER, A FAN, AN AVID READER, A FOLLOWER A LEADER EVERYONE AS A GROUP CREATES FAMILY. THE FAMILY UNITES US IN SIMILARITIES FOUND IN EXPRESSION. MUSIC, ART, FASHION INSPIRES THIS EXPRESSION TO REACH MORE FAMILY MEMBERS TO EXPRESS THEMSELVES. THROUGH FAMILY WE FORM COMMUNITY, A SENSE OF BELONGING. OUR CLOTHES, OUR COLLECTION EVERYTHING WE DO IN EVERY FORM OF DETAIL IS TO ENHANCE FAMILY. WE ARE UNITED BY THE CLOTHES WE WEAR, THE SONGS WE SING THE COMMON ARTIST WE DANCE OR LISTEN TO. THIS CONNECTION IS A UNIVERSAL BOND. WE CALL IT STITCH. EACH GARMENT REQUIRES A BONDING AGENT TO KEEP IT TOGETHER THROUGH THREAD AND HAND-WORK OUR COLLECTION IS FORMED. EVERY STITCH SERVES A PURPOSE. EVERY ASPECT THAT WE DO IS A REFLECTION OF A FAMILY THAT COORDINATES A CRAFT OF UNDERSTANDING. WE EXPRESS LUXURY FOR THE STREETS, TO GIVE THE MASSES LUXURY AT THEIR POCKETBOOK LEVEL. WE ARE ALL FAMILY OF STREET FROM THE BEGINNING TILL THE END. WE MEET, PLAY AND DIE STREET. BUT THOSE MOMENTS THAT WE CONNECT AND REFLECT ON THE STREET IS WHY WE ARE HERE.

Lana Fuchs (Founder Billionaire Mafia) President & CEO In 1995, Lana began creating one-of-a-kind designs and custom-made garments for prominent individuals worldwide. Soon, Lana became sought after by more and more clients to create custom garments to fit their lifestyles In 2004, Lana created her first ready-to-wear collection, which gained instant momentum. With public recognition of her talent and an eye for distinct individuality, her clientele and fan base continued to grow. Lana has been featured on WEtv, Lifetime Television Networks and Fashion Television. Her ready-to-wear collection, Lana Fuchs Couture, was featured in the main tent runway show during the Mercedes-Benz Fashion Week in Los Angeles. Her work has been featured in a growing list of publications including Harper’s Bazaar, Vogue, In Touch Weekly, Zink, Las Vegas Weekly, Vegas, 944, Marie Claire, California Apparel News and worn by celebrities, such as Family Business celebrity (singer) Ray J, Singer/ Actor Busta Rhymes, American Idol’s Paula Abdul and E! News host Karina Smirnoff and many others. www.LanaFuchs.com

In 2008, Lana launched Billionaire Mafia, and two years later, the company has become a top contender in the apparel industry, and continues to be featured in a growing list of international publications, fashion shows and television programs in praise of its style and designs. www.BillionaireMafia.com Lana is also the founder of Mafia Worldwide, a non-profit organization and sister company to Billionaire Mafia, which strives to make positive changes to the planet by helping underprivileged youth achieve greatness through music, art and fashion. www.MafiaWorldwide.org Lana Fuchs is a C.Y.P., C.Y.T. YCG Level V – Certified Trainer. www.TheUltimateLifeTool.com Under Lana’s supervision, Billionaire Mafia succeeds where others fail as a result of the Billionaire Mafia’s MMM Formula; Money, Manufacturing & Marketing. It takes money to put together a winning team and to build a proper infrastructure within the organization. Without the right Manufacturing alliances, no apparel company can succeed. Effective & out of the box Marketing sets Billionaire Mafia apart from all its competitors.

Jackie Baker

(Billionaire Mafia) Vice President of Operations Jackie is an expert in connecting corporations in the fashion industry with the pulse of The street scenes. From power branding to licensing, Jackie has played a pivotal role in manufacturing, distribution and key asset growth properties through his 12 years of upper level management and experience.

Through evaluation and strategic positioning Jackie understands the trends of the industry before they become the industry. Paving the way for companies like Ed Hardy denims, NBA, True Religion, Apple Bottoms and Eckored. His extensive database of customers and relevant contacts in the industry, converts into rapid growth for Billionaire Mafia and infuses it with the streams of resources and experience which ensured a successful launch of the brand. Jackie’s leadership enables Lana Fuchs to achieve her goal of making Billionaire Mafia a global lifestyle brand ahead of our projected schedule.

BILLY WINDHAM

(Billionaire Mafia) Senior Vice President Of Sales When you think of key market brands you may know the celebrities attached to the name. Apple Bottom Jeans – Nelly, Jennifer Lopez’s line - J.Lo, FuBu – LL. Cool J, Ed Hardy – Christian Audigier – what you don’t know is the man behind the flash of Paparazzi, Billy Windham. Billy’s magic touch has launched some of the most successful lines in the industry – His resume is a who’s who in the fashion realm: he established the J.Lo line for the West Coast, launched Apple Bottom Jeans, revitalized Ed Hardy Jeans just to name a few.

Billy has been in the industry for over 12 years and is the key link for understanding how the production and manufacturing process will enhance the fortitude of the brand to drive sales for major lines. His leadership and expertise solidifies key distribution channels for products to reach the market. Industry professionals call him Mr. Fortitude. He has solidified more contracts and has linked more clothing lines for more stores than anyone in the industry. Billy embodies what a Billionaire Mafia Power Player is because of his Sales strategy and his game plan. In the Family of Billionaire Mafia Billy plays a vital role as our Capo-Recruiter through his Golden Ticket rolodex of contacts he has delivered Billionaire Mafia personally to many key retailers.

TOLL FREE: 1.888.88.FUCHS

WWW.BILLIONAIREMAFIA.COM

TEL: 1.702.367.4747

MUSIC IS INFLUENCE

MUSIC

The first letter of M.A.F.I.A. is M. M is for music - an influential vehicle that crosses boundaries and captivates audiences from a variety of backgrounds, and compels to tell a story.

The Billionaire Mafia story begins with the elite and powerful giving back to the streets the luxury they deserve. Street lux is not just a sub-category, its a musical vibe, a feeling for the masses that demands the best material for a discrete crowd.

Music is defined with each musician and our expert artists led by lana fuchs embrace change with a fusion of luxury and street influences. Power players wear it, live it.

They create culture influence.

See who we are influencing now...

1, 2, 3 BUSTA RHYMES IN BILLIONAIRE MAFIA 4 SPLIFF STAR PERFORMING WITH BUSTA RHYMES. 5 BUSTA RHYMES AUTOGRAPH SIGNING WEARING BILLIONAIRE MAFIA. 6 LANA FUCHS AND BUSTA RHYMES.

TOLL FREE: 1.888.88.FUCHS

WWW.BILLIONAIREMAFIA.COM

TEL: 1.702.367.4747

ART IS INSPIRATION

ART

The second letter of M.A.F.I.A. is A. A is for art every being is a creature Of creation. Art is how we express our Talents, our inspiration. They way we move, the way we sing, dance, build, write, and art is a process of making...

Billionaire mafia makes art. We are inspired by the talents of people expressing themselves and we see our art and style as an extension of their expression.

We become part Of their routine their performance.

Recruit artists, gather and create art to inspire the world!

1, 3 “Do-knock� of supercr3w performing at the grand finale hip-hop international championships.

2 Spirit dance supremacy crew (mexico) 4, 8 Knucklehead zoo b-boy crew at world b-boy battle 5 Poreotics crew (usa) 6 Rock 8 collabo crew (canada) 7 Neutral zone varsity (mexico)

JUDGEMENT

TOLL FREE: 1.888.88.FUCHS

WWW.BILLIONAIREMAFIA.COM

TEL: 1.702.367.4747

FASHION

The third letter of M.A.F.I.A. is F. Representing fashion. Billionaire Mafia is part of a large family with its core foundation in the fashion industry. We inspire the dreams. Billionaire Mafia is of the highest quality and beyond what you would expect from a clothing company. Billionaire Mafia has market flair appeal and street lux pricing.

Billionaire Mafia unites like-minded I individuals who are driven to change the norm and create an artistic movement that transcends geographic borders, genders and generations. Our mission is to inspire with all mediums of self-expression and break the mold of conforming to one standard.

Borrowing from the old mafia method of organizing a union to serve the less fortunate, Billionaire Mafia sells affordable products inspired from the streets in an effort to share the wealth with our community through charities That preserve the arts, improve existing programs and make the arts accessible to underprivileged neighborhoods. There is no crime in giving back.

LIVE IT BE IT.

FASHION INFLUENCES

TOLL FREE: 1.888.88.FUCHS

WWW.BILLIONAIREMAFIA.COM

TEL: 1.702.367.4747

INSPIRES

The fourth letter of mafia is the letter I. I is for inspires. Fashion, art & music inspires the artist inside all of us. Wearing Billionaire Mafia inspires the part of you That enjoys the finer things in life. A taste Of luxury without the hassle of spending For it. We define inspire by how one person can influence people in his circle of friends & family. One person can create the moment that can last longer beyond the memory. When you are part of Billionaire Mafia Each moment is a memory than can inspire someone to greatness.

TOLL FREE: 1.888.88.FUCHS

WWW.BILLIONAIREMAFIA.COM

TEL: 1.702.367.4747

ALL

The fifth and final letter of M.A.F.I.A. is the letter A. A is for all. Billionaire Mafia is an attitude, a way of approaching life. Through community and By contribution.

Billionaire Mafia has supported numerous causes from donating shirts to the Armed forces or working with orphanages, and building schools were they are desperately needed.

Borrowing from the old mafia method of organizing a union to serve the less fortunate, Billionaire Mafia sells affordable products inspired from the streets in an effort to share the wealth with our community through charities That preserve the arts, improve existing programs and make the arts accessible to underprivileged neighborhoods. There is no crime in giving back.

THE OTHER SIDE

OF FASHION

SOWETO

MAFIA PROJECT – GIVING BACK Lana is looking for 6 new generals (3 from ANY GHETTO USA and 3 from the SOWETO IN SOUTH AFRICA) to join the Billionaire Mafia Family. Only 4 will survive. or will they? Men who cry, do not qualify.

Billionaire Mafia is reaching out to underprivileged individuals in the US and South Africa, including gang members, who wouldn’t otherwise have the same opportunities afforded to the individuals from a higher socioeconomic community. We will identify individuals from the streets whose talents transcend the conditions of poverty they’re subjected to and give them an opportunity to rise to the top through education, mentorship and financial support, so that they can create positive change to their communities. Then we will do the same in the Soweto of South Africa, ultimately making the Ghetto-Soweto Switch, whereby the American protégés will switch places with the South African protégés to see how they endure life on the other side.

Grass is not always greener on the other side.

Those who are interested in becoming generals, will submit their docies, including a business idea and plan that they feel will be the next BIG THING, on Facebook and will have people vote on their fan pages.

Those with the highest number of fans will win a life makeover, which includes the following:

MAFIA PROJECT GIVING BACK + An all expense paid move to Las Vegas + A complete physical, psychological, spiritual breakdown and makeover + Living in a Mafia Mansion + Being mentored by Lana and the BM Team (including initiation) + A financial investment into a business of their choice (with Lana’s approval) and guidance on making this business a successful endeavour + An all expense paid trip (Mafia Exchange Program)to South Africa where newly crowned Generals will take their skill set, new attitude and vision to the Soweto in South Africa and have the opportunity to create a viable, LEGAL business that will impact the whole community.

Likewise, those chosen from South Africa, will get an all expense paid move to the US to do the same. + They will have to use their survival skills and ingenuity to adapt and persevere in their new environment.

MAFIA PROJECT GIVING BACK Red or Blue. Which one are YOU? During this process, we will show the viewers an education on the streets vs. the education of a college or university; a day in the life of each one.

For example, for our ProtĂŠgĂŠ from the streets, we show the following:

+ Wake up hungry

+ Go to school while being jumped by gang members

+ Teachers are condescending and disrespectful

+ After school there is nothing to do, not even football due to lack of funding for the public school system

+ Peer pressure, when an older person gives you a gun and some drugs to go sell to get your next meal

+ When you get home, there is no one there, because the single mother is working at least 2 jobs to support her children with no dad to help.

+ When you get home, you must take care of your younger siblings and figure out how to feed them, and how to get them new shoes because their old ones are worn out with holes.

+ Try to hustle to get some food for dinner

+ Then you get to wake up and do it all over again

A day in the life of a college or privileged individual:

+ Wake up to a nice warm breakfast served by a mom or housekeeper

+ Put on nice new clothes and be driven to school or take your own car

+ Attend private or public school where you usually get treated with respect, if not, your parents will get involved and demand otherwise

+ After school, attend various extracurricular activities with friends

+ Get home to a nice, warm house with a loving family member waiting with a hot snack and tutor

+ Get homework done, play video games and chat with friends

+ Get into a nice warm bed and think about the fun upcoming weekend

+ Wake up and do it all over again

After the completion of the “Switch� they get to go back to their own neighborhoods in their respective countries and continue to run the businesses set up by their counterparts. They will have been trained and will have set up the same or similar businesses in both countries.

They will become heroes in their communities and will serve as role models to others.

MAFIA WORLDWIDE MAFIA PROJECT SOWETO SWITCH POWER PLAYER GOLD

GENERAL OUTREACH LEADERSHIP DYNAMIC

BILLIONAIRE MAFIA WILL ESTABLISH A POLITICAL STANCE IN CHANGING THE WAY OUR FAMILY UNDERSTANDS FASHION. WE WILL LAUNCH OUR INITIATIVE TO REVEAL AN UPRISING TRUTH OF HOW WE HAVE THE POWER TO TAKE BACK OUR INDUSTRY FROM CORPORATE OVERSEAS PIRATES & FASHION TERRORISTS. WE WILL INFUSE NEW OPPORTUNITIES BACK INTO THE LAND OF ENTREPRENEURS AS WE IGNITE THE STREETS WITH THE TOOLS & MEANS TO PAVE THE WAY FOR THE FUTURE OF THE TRUE

AMERICAN POWER PLAYER

M AKE A MERICA FFI R S T I INVE ST A MERICAN

BILLIONAIRE MAFIA HAS ALTERED THE ESSENCE OF WHAT IT IS TO BE MAFIA. THE POWER PLAYERS ARE CONNECTING BACK TO THE STREETS MAKING A WORLD ONCE UNKNOWN, NOW REVERED. A NEW MAFIA WITH FOCUS & VISION; TO UNITE INDIVIDUALS FROM ALL WALKS OF LIFE. THERE IS GREAT STRENGTH IN NUMBERS AND TOGETHER WE CAN ACCOMPLISH ANYTHING.

THE CONNECTED, RESPECTED, DRIVEN,

WEALTHY, PASSIONATE, INFLUENTIAL LEADERS OF SELF AND FAMILY ARE BLENDING CULTURE, ART, MUSIC FOR A COMMUNITY OF PEOPLE TO BE PART OF OUR FAMILY..............THE BILLIONAIRE MAFIA FAMILY.

WE DON’T LIVE BY RULES. WE LIVE BY CODE. HONOR THE CODE AND BE HONORED. ONLY THE VERY POWERFUL CAN APPLY THE CODE TO THEIR LIVES.

LOOK LIKE A BILLIONAIRE, LIVE LIKE A BILLIONAIRE, BE A BILLIONAIRE.

BILLIONAIRE MAFIA Founder / Creator / Visionary

STREET REALITY, BILLIONAIRE MENTALITY. Although Lana Fuchs has been living the American dream, it was only after launching her clothing line and establishing herself as an entrepreneur that Russian born designer Lana Fuchs has begun enjoying the fruits of her vision and labor. When Fuchs’ family immigrated to the U.S. in search of stability and a better life, they were forced to leave everything behind. Growing up poor and unable to speak English, Fuchs’ childhood was filled with challenges. A Barbie doll as a gift on Fuchs’ 9th birthday changed everything. With the help of her beloved late grandmother, Fuchs began utilizing worn-out kitchen curtains, tablecloths and anything else she could find, and crafting the clothes into tiny masterpieces for her beautiful new doll. It was this very same Barbie doll that played a pivotal role in Fuchs’ future— daring her to dream of a beautiful and glamorous life—and of course, a career in fashion design.

In her later years Fuchs’ aspiration to become a fashion designer was not forgotten, and it was just a matter of time before she graduated from designing for Barbie to designing for real women.

Balancing her life as a wife, a mother of two and as a fashion designer had its fair share of challenges, it was not until several years ago that she decided to create her first ready-to-wear collection, which gained instant momentum and recognition. Since then, Fuchs has been featured in a growing list of international publications, fashion shows and television programs in praise of her spirit, passion and devotion to her talent and vision. In true “Lana” style, she decided to take her passion for fashion further and created Billionaire Mafia, progressive streetwear for men and women, which draws the inspiration from the music, art and fashion of the streets. Billionaire Mafia’s latest tagline is, “For Power Players” will bring luxury to the streets at affordable prices.

Currently, Fuchs resides in Las Vegas with her husband, children, a monkey and two cats. In addition to designing for Lana Fuchs Couture and Billionaire Mafia, she is also the Founder of Mafia Worldwide, a non-profit organization, which strives to make positive changes for the planet by helping underprivileged youth achieve greatness. Always dancing to her own beat and living according to her own code of ethics, Fuchs’ mantra is, “Believe in yourself, even when no one else does.”

Currently, Lana Fuchs is writing her first book and is creating a reality series for television.

Discover more information on these sites: www.LanaFuchs.com, www.BillionaireMafia.com and www.MafiaWorldwide.org

TOLL FREE: 1.888.88.FUCHS

WWW.BILLIONAIREMAFIA.COM

TEL: 1.702.367.4747