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explores I D E A S showcases S U C C E S S processes INFORMATION vomits on bad D E S I G N glorifies g r e a t D E S I G N p r o m o t e s ART IN FORM ridicules N O R M A L C Y e m b r a c e s RISK TAKING

design can be developed in many forms and vehicles from the brand items we wear, use or buy - take inventory of your designs and what design brands do you utilize and why? what made you select them, purchase them or want them? what compelling

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element drew you in. spoke to you and grabbed your attention? how did you become introduced? r&d? a referral? an ad? an email post? a friend? don’t know? what we don’t know may lead us elsewhere. email us your thoughts paper@m3ad.com

our daily dose

DEVELOPING WHITE SPACE // Thoughts by MThree

With so much convergence in the marketplace, the majority of choices and access of information can cause people to lose sight of the importance of progressive thinking.

Taking time to process and research thoroughly or properly has been abused in the light of open source information and transactions occuring at the rate of now.

can blame them? The vast knowledge via internet and networks is so overwhelming.

What we don’t know now is pre-occupying our focus.

We are forming an attentions deficit dynasty and paralyzing key areas of focus with nonsensual distraction and lack of integration relationships. Ideas become less original and more copied. Marketers and designBystanders become addicts to ers are leveraging this educatexting, social networks, inter- tional curve and in hindsight net networking and who are taking people to the clean-

ers. Ask tough questions, get informed, ask for results.

Applaud the access, deny the distraction.

Inspiration comes from design that truly stands out. As passionate designers we get jealous easily, especially on projects we wished we designed. What boils us more is when out of state designers seize an opportunity from our talented local entrepreneurs! ARGHHHH.

SWEET DESIGN Las Vegas is a mecca for testing many new products and the will power of entrepreneurs.

Nothing Bundt Cakes has magic not only in their product offering but in their brand experience. I’m jealous (with much respect to) LunaBrands of Scottsdale, Arizona because their redesign captures Nothing Bundt Cakes spirit perfectly. Nothing Bundt Cakes was formed by Dena Tripp and Debra Shwetz.

When they began Nothing Bundt Cakes in Las Vegas in 1997, they wanted nothing more than to please their family and friends. Needless to say, now thousands of others are just as excited about our delicious cakes and insanely delicious packaging and new identity!

The cloud like formation enclosing the simple typographical treatment visualizes the dreamy sensation of the cakes. The simple stitching reflects the hand-made quality and attention to detail. What makes the design even more irresistible is the product, they are sooo scrumptious!

SO WHATS WITH THE HAND SHOTS? MThree has been often asked about the hand pictures. We will be glad to share with you the story and premise, but you will have to contact us first. Until then you will have to make up your own story. What do you do to stand out and be memorable? paper@m3ad.com Subject line: What’s with the hand?

www.myspace.com/lvm3

Designers are wannabe rockstars, A.) they want a hit song, equivalent to winning a local design award. B.) Obtain a platinum album equates to getting published in a design book. C.) They want to fill the stadium and listen to the thousands chanting their words to their song...

Judge a design show and have thousands of designers mimic their style.

So far we have achieved A & B status with over 24 international books on design showcasing our work.

Rock on..

v i s u a l

Above the original sign (applause)

Below the new (tradegy)

v o

i t

Unfortunately, not all designers are artists, so we dedicated a page to the kind of design that will always keep us in business. because some designs just need plain retooling.

MThree will pick an example of a design tragedy to keep others spirits up enjoy the visual vomit.

You decide: old TI sign or

new TI sign?

email your vote at paper@m3ad.com.

68 out of 1,023 - Semifinalist 10 out of 67 - Finalist Taping Date: October 2009 Air Date: TBD 2010 Network: TBD

Who is laughing now?

When an unheard of producer posted another reality show based on designers competing on creativity, a majority of designers thought it was a joke.What will the audience be watching? People staring at their monitors drawing their concepts?

The concept was mocked right away.

CYMK America’s Top Graphic Designer realty show interviewed 1,023 people in seven cities, and selected 67 semi-finalists to compete for one of ten spots for the show.

Out of the 67 semi-finalists .05% were selected to be one of the ten finalists on the show. The artist MThree from Henderson, Nevada is one of those finalists.

Most designers thought the show was a joke.The joke backfired when the largest organization of graphic design AIGA (over 100,000 members) supported the show.

The president of AIGA, Sean Adams who designed Robert Redfords Sundance Film Festival and worked with The Gap is a judge. Turns out the producer has major connections with legendary producer Quincy Jones, and major networks are negotiating the series. It would appear the finalists are the ones laughing now.

In Las Vegas, Grenspun Media and InBusiness Las Vegas sponsored by Patron Spirits celebrated 40 bright business entrepreneurs and leaders in the community with the Top 40 Under 40 honor. Dan was the only graphic designer

to be honored for 2009.

Reggae Rhapsody wine was named “Wine of the Year” by Las Vegas Review Journal.

A new resort, M Resort unveiled a new summer drink called Reggae SunSplash developed by Progressive Bar. New works can be found in some new books being published: Big Book of Self Promotion, Logo Lounge 5 and soon to be released Master Series of Logo Lounge Initials & Crests.

REGGAE RHAPSODY! // We Had No Idea... or was it all designed?

Was awarded as Wine of the Year http://www.lvrj.com/taste/36922114.html now Mixologists at Prgressive Bar have made it The Vegas drink of the Summer! http://www.lasvegasweekly.com/news/2009/may/21/reggae-sunsplash/ . { Actually I originally thought my client pulled some strings and made this happen, he is the PR expert. But to his surprise and mine, the nomination and award was given after a review of hundreds of wines! I guess conducting business the hard way with determination hard work and persistence does pay off. }

Review-Journal wine columnist Gil Lempert-Schwarz recently received the French Ordre du Mérite Agricole for his contributions to the field of wine The Ordre du Mérite Agricole is the highest individual honor in the world of wine that is bestowed by the French government. The Grand Master of this Order is the sitting French president, and he exercises final power in the declarations of the Order.

We seldom take time to pause (unless its for a Patron® Margarita or Rockstar®) and see how our work inspires, defines spirit and influences other artists in other fields. When we saw this image of Pat Monahan, (lead singer of Train) taking a moment to enjoy the identity of Rocknrollwine.com identity we discovered that artists in other fields such as entertainment are taking notice.

The founders of Starbucks were far from typical businessmen, Jerry Baldwin has been an English teacher, Gordan Bowker was a writer, and the third partner Zev Siegl, taught history.

Gordon consulted with creative partner artist Terry Heckler, about a name for the new store. Gordan had pressed to call it Pequod, the name of the ship in Melville’s Moby Dick. But Terry recalls protesting, “You’re crazy! No one’s going to drink a cup of Pee-quod!”

The partners agreed that they wanted something distinctive and tied to the Northwest. Terry researched names of turn-of-the-century mining camps on Mt. Rainier and came up with Starbo. In a brain storming session, that turned into Starbucks. Ever the literature lover, Jerry made the connection back to Moby Dick: The first mate on the Pequod was, as it happened, named Starbuck. The name evoked the romance of the high seas and the deafaring tradition of the early coffee traders.

Terry also pored over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the stores’s original name, Starbucks Coffee, Tea and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself.

ENJOY A NICE CUP OF

PEE-QUOD! That’s right I said it, double check!

15th Century design: a lonely man

1971 - 1987 design:Terry Heckler

1987 - 1992 design: Doug Fast

1992 - Present

– Howard Schultz/ Dori Jones Yang pg 32 Pour Your Heart Into It

http://www.deadprogrammer.com/starbucks-logo-mermaid

http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html

sources: Pour Your Heart Into It - Howard Schultz and Dori Jones Yang

the rules of a designer e x p l o r e t h e 1DEA nuture the process CREATE NEW INFORMATION

Your Critique Dr. Ben Lurie is a Las Vegas Valley chiroprator, has been practicing for many years and has a well-established reputation. The man was born to serve others, his father was a former Las Vegas Mayor. We are developing his new identity and you get to have the first look. We didn’t want to go the typical spine and type but wanted a reference of the spine. Our direction was to be unique, modern and different than most spine clinics or chiropractioners.

Which option would appeal to you? - give us a text at paper@m3ad.com // Subject: Spine 26 Option A or B

opinions are wrong 5 0 % o f t h e t i m e EDUCATION Never ENDS ridicules N O R M A L C Y e m b r a c e s RISK TAKING

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