BM The Book

LANA FUCHS (Founder Billionaire Mafia) President & CEO

Formed in 2007 by Power Player Lana Fuchs, BILLIONAIRE MAFIA has evolved into a lifestyle brand that brings luxury to the streets. Combining corporate intellect with a street smart mentality, Lana is quickly placing a mark in the fashion world.

Billionaire Mafia succeeds where others fail as a result of the Billionaire Mafia’s MMM Formula; Money, Manufacturing and Marketing. It takes money to put together a winning team and to build a proper infrastructure within the organization. Without the right Manufacturing alliances, no apparel company can succeed. Effective and out of the box Marketing sets Billionaire Mafia apart from all its competitors.

Established in the downtown Las Vegas Arts District, the original concept of BILLIONAIRE MAFIA’s charter is simple. MAFIA is an acronym for Music, Art, Fashion inspires All. What we hear and what we see inspires who we are.

An avid traveler and art enthusiast, Fuchs surrounds herself with creative talent,from artists, musicians and creative thinkers for inspiration in defining each collection. Heavily influenced by different cultures, she brings luxury from all over the world to her customers at affordable prices. BILLIONAIRE MAFIA reflects a distinct lifestyle that is highly evolved, timeless, luxurious and exciting.

Globally recognized for her talent and eye for distinct individuality, Fuchs has been featured on WEtv, Lifetime Television Networks and Fashion Television. Her ready-to-wear collection, Lana Fuchs Couture, was featured in the main tent runway show during the Mercedes-Benz Fashion Week in Los Angeles.

Her work has been featured in a growing list of publications including Harper’s Bazaar, Vogue, In Touch Weekly, Zink, Las Vegas Weekly, Vegas, 944, Marie Claire, California Apparel News and worn by celebrities, such as Family Business celebrity (singer) Ray J, Singer/Actor Busta Rhymes, American Idol’s Paula Abdul and E! News host Karina Smirnoff- and many others.

BILLIONAIRE MAFIA HAS ALTERED THE ESSENCE OF WHAT IT IS TO BE MAFIA. THE POWER PLAYERS ARE CONNECTING BACK TO THE STREETS MAKING A WORLD ONCE UNKNOWN, NOW REVERED. A NEW MAFIA WITH FOCUS & VISION; TO BRING

LUXURY BACK TO THE STREETS. THE CONNECTED, RESPECTED, DRIVEN, WEALTHY, PASSIONATE, INFLUENTIAL LEADERS OF SELF AND FAMILY ARE BLENDING CULTURE, ART, MUSIC FOR A COMMUNITY OF PEOPLE TO BE PART OF OUR FAMILY..............THE BILLIONAIRE MAFIA FAMILY.

M USIC ART FASHION INSPIRES A LL

BILLIONAIRE MAFIA 2007

2008 Redefined M.A.F.I.A.

2009 B.Mafia T-Shirt Line

2010

2007

HISTORY OF IDENTITY - OUR EVOLUTION

2007

JACKIE BAKER

(Billionaire Mafia) Vice President of Operations Jackie is an expert in connecting corporations in the fashion industry with the pulse of the street scenes.

From Power branding to licensing, Jackie has played a pivotal role In manufacturing, distribution and key asset growth properties through his 12 years of upper level management and experience. Through evaluation and strategic positioning Jackie understands the trends of the industry before they become the industry.

Paving the way for companies like Ed Hardy Denims, NBA, True Religion, Apple Bottoms and Ecko Red. His extensive database of customers and relevant contacts in the industry, converts into rapid growth for Billionaire Mafia and infuses it with the streams of resources and experience which ensured a successful launch of the brand. Jackie’s leadership enables Lana Fuchs to achieve her goal of making Billionaire Mafia a Global Lifestyle Brand ahead of our projected schedule.

BILLY WINDHAM

(Billionaire Mafia) Senior Vice President Of Sales When you think of key market brands you may know the celebrities attached to the name. Apple Bottom Jeans – Nelly, Jennifer Lopez’s line - J.Lo, FuBu – LL. Cool J, Ed Hardy – Christian Audigier – what you don’t know is the man behind the flash of Paparazzi, Billy Windham. Billy’s magic touch has launched some of the most successful lines in the industry – His resume is a who’s who in the fashion realm: he established the J.Lo line for the West Coast, launched Apple Bottom Jeans, revitalized Ed Hardy Jeans just to name a few.

Billy has been in the industry for over 12 years and is the key link for understanding how the production and manufacturing process will enhance the fortitude of the brand to drive sales for major lines. His leadership and expertise solidifies key distribution channels for products to reach the market. Industry professionals call him Mr. Fortitude. He has solidified more contracts and has linked more clothing lines for more stores than anyone in the industry. Billy embodies what a Billionaire Mafia Power Player is because of his Sales strategy and his game plan. In the Family of Billionaire Mafia Billy plays a vital role as our Capo-Recruiter through his Golden Ticket rolodex of contacts he has delivered Billionaire Mafia personally to many key retailers.

GERALD “FAB” ODOM

(Billionaire Mafia) Vice President of Marketing “Fab” is the industry insider, he has extensive marketing of the hip hop industry with his 12 years of working with Busta Rhymes. With FAb on the team you connect some of the biggest names in the industry of acting and rapping lacing their waredrobes in the latest Billionaire Mafia Lifestyle.

Traveling to various markets Fab understands how to market venues on the value of the artists and the products by connecting them to the people. Fab is a dedicated and passionate about his industry, and connecting both the entertainment to the people has become his devotion.

Fab is a bridge personified. He spans the gap between the artists and their loyal fan base. He launched Petey Pablo’s career, was contracted by P. Diddy in development of new artist material. Fabs career includes working with a who’s who of the Hip Hop Community. A community including such artists as Timberland, Missy Elliot, Jadakiss, FABulous. When record labels want exposure of key artists and key contacts with the fans they contact FAB. Labels such as Jive Records, Def Jam Interscope, Universal and Koch records have knocked on Fab’s door more than once.

“Billionaire Mafia has experienced growth in a market where most are scaling back.

Our team has put the extra time and attention into our expansion and going public will allow us to further our overall financial objectives as a company and as a global brand” - Lana Fuchs.

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MUSIC IS INFLUENCE

MUSIC

THE FIRST LETTER OF MAFIA IS M. M IS FOR MUSIC - AN INFLUENTIAL VEHICLE THAT CROSSES BOUNDARIES AND CAPTIVATES AUDIENCES FROM A VARIETY OF BACKGROUNDS, AND COMPELS TO TELL A STORY. THE BILLIONAIRE MAFIA STORY BEGINS WITH THE ELITE AND POWERFUL GIVING BACK TO THE STREETS THE LUXURY THEY DESERVE. STREET LUX IS NOT JUST A SUB-CATEGORY, ITS A MUSICAL VIBE, A FEELING FOR THE MASSES THAT DEMANDS THE BEST MATERIAL FOR A DISCRETE CROWD. MUSIC IS DEFINED WITH EACH MUSICIAN AND OUR EXPERT ARTISTS LED BY LANA FUCHS EMBRACE CHANGE WITH A FUSION OF LUXURY AND STREET INFLUENCES.POWER PLAYERS WEAR IT, LIVE IT. THEY CREATE CULTURE INFLUENCE. SEE WHO WE ARE INFLUENCING NOW...

1, 2, 3 BUSTA RHYMES IN BILLIONAIRE MAFIA 4 SPLIFF STAR PERFORMING WITH BUSTA RHYMES. 5 BUSTA RHYMES AUTOGRAPH SIGNING WEARING BILLIONAIRE MAFIA. 6 LANA FUCHS AND BUSTA RHYMES.

MUSIC IS INFLUENCE

PURPOSE

EVERYONE IS A FAN, EVERYONE WANTS TO MEET SOMEONE. EVERYONE WANTS TO BE SOMEONE. SOMETIMES THEY WEAR THE SAME CLOTHES LIKE A SUIT OR COSTUME TO PLAY A ROLE. INFLUENCE IS CONTAGIOUS, PEOPLE WANT TO LIVE THAT LIFE THAT THEY SEE IN FILM AND THROUGH MEDIA. THEY WANT TO CONNECT MORE, FEEL MORE AND INFLUENCE MORE. PEOPLE NEED PURPOSE NEED DIRECTION. OUR LIFESTYLE GIVES THEM A ROAD MAP. MUSIC IS DEFINED WITH EACH MUSICIAN AND OUR EXPERT ARTISTS LED BY LANA FUCHS EMBRACE CHANGE WITH A FUSION OF LUXURY AND STREET INFLUENCES. POWER PLAYERS WEAR IT, LIVE IT. THEY CREATE CULTURE INFLUENCE. SEE WHO WE ARE INFLUENCING NOW...

1 RICK ROSS & BG AT BILLIONAIRE MAFIA POSITANO VIP SECTION AT MAGIC. 2 TECH N9NE & B.G. 3 EXODUS - A FAN LIKE US THAT IS ON THE RISE AND WANTS THE DREAM.

FASHION INSPIRES BUN B - LEGENDARY HIP HOP RAPPER, HIT MAKER HIS II TRILL ONE OF THE FIRST UNDERGROUND ALBUMS THAT CAME OUT. RECEIVED A 5 MIC “CLASSIC” RATING IN THE SOURCE MAGAZINE THE FIRST ALBUM IN OVER FIVE YEARS TO RECEIVE THE HONOR

BUN B WAS SO IMPRESSED BY OUR STYLE AND CLOTHES AT MAGIC BOOTH IN VEGAS, HE CAME TO US WANTING TO WEAR BILLIONAIRE MAFIA AT A PERFORMANCE AT HARD ROCK CAFE. HIS LOYAL FANS WHO LOVE HIS STYLE AND MUSIC WILL NOW BE INFLUENCED BY WHAT HE WEARS. OUR STYLE IS SOUGHT AFTER BY THE MAKERS OF THE MUSIC INDUSTRY BY THE LEADERS OF THEIR OWN STYLE AND BY THE POWER PLAYERS WHO INFLUENCE THE MASSES THROUGH THIER ARTISTRY.

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ART IS INSPIRATION

ART

THE SECOND LETTER OF MAFIA IS A. A IS FOR ART - EVERY BEING IS A CREATURE OF CREATION. ART IS HOW WE EXPRESS OUR TALENTS, OUR INSPIRATION. THEY WAY WE MOVE, THE WAY WE SING, DANCE, BUILD, WRITE, AND ART IS A PROCESS OF MAKING...

BILLIONAIRE MAFIA MAKES ART. WE ARE INSPIRED BY THE TALENTS OF PEOPLE EXPRESSING THEMSELVES AND WE SEE OUR ART AND STYLE AS AN EXTENSION OF THEIR EXPRESSION. WE BECOME PART OF THEIR ROUTINE THEIR PERFORMANCE. RECRUIT ARTISTS, GATHER AND CREATE ART TO INSPIRE THE WORLD! 1, 3 “DO-KNOCK” OF SUPERCR3W PERFORMING AT THE GRAND FINALE HIP-HOP INTERNATIONAL CHAMPIONSHIPS. 2 SPIRIT DANCE SUPREMACY CREW (MEXICO) 4, 8 KNUCKLEHEAD ZOO B-BOY CREW AT WORLD B-BOY BATTLE 5 POREOTICS CREW (USA) 6 ROCK 8 COLLABO CREW (CANADA) 7 NEUTRAL ZONE VARSITY (MEXICO)

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TEL: 1.702.367.4747

FASHION

THE THIRD LETTER OF MAFIA IS F. REPRESENTING FASHION. BILLIONAIRE MAFIA IS PART OF A LARGE FAMILY WITH ITS CORE FOUNDATION IN THE FASHION INDUSTRY. WE INSPIRE THE DREAMS. BILLIONAIRE MAFIA IS OF THE HIGHEST QUALITY AND BEYOND WHAT YOU WOULD EXPECT FROM A CLOTHING COMPANY. BILLIONAIRE MAFIA HAS MARKET FLAIR APPEAL AND STREET LUX PRICING. BILLIONAIRE MAFIA UNITES LIKE-MINDED I INDIVIDUALS WHO ARE DRIVEN TO CHANGE THE NORM AND CREATE AN ARTISTIC MOVEMENT THAT TRANSCENDS GEOGRAPHIC BORDERS, GENDERS AND GENERATIONS. OUR MISSION IS TO INSPIRE WITH ALL MEDIUMS OF SELF-EXPRESSION AND BREAK THE MOLD OF CONFORMING TO ONE STANDARD. BORROWING FROM THE OLD MAFIA METHOD OF ORGANIZING A UNION TO SERVE THE LESS FORTUNATE, BILLIONAIRE MAFIA SELLS AFFORDABLE PRODUCTS INSPIRED FROM THE STREETS IN AN EFFORT TO SHARE THE WEALTH WITH OUR COMMUNITY THROUGH CHARITIES THAT PRESERVE THE ARTS, IMPROVE EXISTING PROGRAMS AND MAKE THE ARTS ACCESSIBLE TO UNDERPRIVILEGED NEIGHBORHOODS. THERE IS NO CRIME IN GIVING BACK.

OUR LEGACY We enrich the community with art, fashion, music and inspire all to share in the dream.

Suits, Jackets Formal, Evening Gown Red Carpet Wardrobe

Accessories

Clothing Line T-Shirts

Custom Jewlery BM Music New Talent Exposure Producing / Writing editing

Denims Hoodies

LANA FUCHS MEDIA

AUTHOR / PROGRAMMING

Future reality show & book

Zip Fronts Baseball Caps Knits Cardigan Scarfs

FASHION INFLUENCES

FASHION INFLUENCES

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INSPIRES

THE FOURTH LETTER OF MAFIA IS THE LETTER I. I IS FOR INSPIRES. FASHION, ART & MUSIC INSPIRES THE ARTIST INSIDE ALL OF US. WEARING BILLIONAIRE MAFIA INSPIRES THE PART OF YOU THAT ENJOYS THE FINER THINGS IN LIFE. A TASTE OF LUXURY WITHOUT THE HASSLE OF SPENDING FOR IT. WE DEFINE INSPIRE BY HOW ONE PERSON CAN INFLUENCE PEOPLE IN HIS CIRCLE OF FRIENDS & FAMILY. ONE PERSON CAN CREATE THE MOMENT THAT CAN LAST LONGER BEYOND THE MEMORY. WHEN YOU ARE PART OF BILLIONAIRE MAFIA EACH MOMENT IS A MEMORY THAN CAN INSPIRE SOMEONE TO GREATNESS.

FAMILY

A STRONG BOND IN A FAMILY CAN SHOW LOYALTY. WHEN BILLIONAIRE MAFIA DESCRIBES FAMILY WE ARE EXPRESSING HOW WE CAN ALL BE CONNECTED. IF YOU ARE AN ARTIST A MANAGER, A REPORTER, A WRITER, A FAN, AN AVID READER, A FOLLOWER A LEADER EVERYONE AS A GROUP CREATES FAMILY. THE FAMILY UNITES US IN SIMILARITIES FOUND IN EXPRESSION. MUSIC, ART, FASHION INSPIRES THIS EXPRESSION TO REACH MORE FAMILY MEMBERS TO EXPRESS THEMSELVES. THROUGH FAMILY WE FORM COMMUNITY, A SENSE OF BELONGING. OUR CLOTHES, OUR COLLECTION EVERYTHING WE DO IN EVERY FORM OF DETAIL IS TO ENHANCE FAMILY. WE ARE UNITED BY THE CLOTHES WE WEAR, THE SONGS WE SING THE COMMON ARTIST WE DANCE OR LISTEN TO. THIS CONNECTION IS A UNIVERSAL BOND. WE CALL IT STITCH. EACH GARMENT REQUIRES A BONDING AGENT TO KEEP IT TOGETHER THROUGH THREAD AND HAND-WORK OUR COLLECTION IS FORMED. EVERY STITCH SERVES A PURPOSE. EVERY ASPECT THAT WE DO IS A REFLECTION OF A FAMILY THAT COORDINATES A CRAFT OF UNDERSTANDING. WE EXPRESS LUXURY FOR THE STREETS, TO GIVE THE MASSES LUXURY AT THEIR POCKETBOOK LEVEL. WE ARE ALL FAMILY OF STREET FROM THE BEGINNING TILL THE END. WE MEET, PLAY AND DIE STREET. BUT THOSE MOMENTS THAT WE CONNECT AND REFLECT ON THE STREET IS WHY WE ARE HERE.

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ALL

THE FIFTH AND FINAL LETTER OF MAFIA IS THE LETTER A. A IS FOR ALL. BILLIONAIRE MAFIA IS AN ATTITUDE, A WAY OF APPROACHING LIFE. THROUGH COMMUNITY AND

BY CONTRIBUTION. BILLIONAIRE MAFIA HAS SUPPORTED NUMEROUS CAUSES FROM DONATING SHIRTS TO THE ARMED FORCES OR WORKING WITH ORPHANAGES, AND BUILDING SCHOOLS WERE THEY ARE DESPERATELY NEEDED. BORROWING FROM THE OLD MAFIA METHOD OF ORGANIZING A UNION TO SERVE THE LESS FORTUNATE, BILLIONAIRE MAFIA SELLS AFFORDABLE PRODUCTS INSPIRED FROM THE STREETS IN AN EFFORT TO SHARE THE WEALTH WITH OUR COMMUNITY THROUGH CHARITIES THAT PRESERVE THE ARTS, IMPROVE EXISTING PROGRAMS AND MAKE THE ARTS ACCESSIBLE TO UNDERPRIVILEGED NEIGHBORHOODS. THERE IS NO CRIME IN GIVING BACK.

BILLIONAIRE MAFIA HAS ALTERED THE ESSENCE OF WHAT IT IS TO BE MAFIA. THE POWER PLAYERS ARE CONNECTING BACK TO THE STREETS MAKING A WORLD ONCE UNKNOWN, NOW REVERED. A NEW MAFIA WITH FOCUS & VISION; TO BRING

LUXURY BACK TO THE STREETS. THE CONNECTED, RESPECTED, DRIVEN, WEALTHY, PASSIONATE, INFLUENTIAL LEADERS OF SELF AND FAMILY ARE BLENDING CULTURE, ART, MUSIC FOR A COMMUNITY OF PEOPLE TO BE PART OF OUR FAMILY..............THE BILLIONAIRE MAFIA FAMILY.

BILLIONAIRE MAFIA CODE OF HONOR

WEAR IT. LIVE IT. 01. NEVER QUESTION THE BOSS. 02. NEVER LET THEM SEE YOU SWEAT. 03. NEVER LOOSE YOUR SELF CONTROL OR REASONING ABILITY, DUE TO EMOTIONS, DRUGS OR ALCOHOL. 04. NEVER OPERATE OUT OF EGO, INSTEAD BE ETHICAL TO YOUR PURPOSE. 05. NEVER REVEAL SECRET INFORMATION OR SACRED KNOWLEDGE. 06. ALWAYS BE TRUE TO YOURSELF AND LOYAL TO THE FAMILY. 07. ALWAYS HAVE FAITH IN YOURSELF, EVEN WHEN NO ONE ELSE DOES. 08. ALWAYS KEEP THY WORD, AT THE END AND IN THE BEGINNING, THAT’S ALL YOU HAVE. 09. ALWAYS CHOOSE WORTHY OPPONENTS WHEN ENGAGED IN GAMES OF LOVE AND WAR. 10. ALWAYS ENSURE A PROPER EXCHANGE. DON’T GIVE OR TAKE SOMETHING FOR NOTHING.

WE DON’T LIVE BY RULES. WE LIVE BY CODE. HONOR THE CODE AND BE HONORED. ONLY THE VERY POWERFUL CAN APPLY THE CODE TO THEIR LIVES.

LOOK LIKE A BILLIONAIRE, LIVE LIKE A BILLIONAIRE, BE A BILLIONAIRE.

BILLIONAIRE MAFIA Founder / Creator / Visionary

WEAR IT. LIVE IT. Although Lana Fuchs has been living the American dream, it was only after launching her clothing line and establishing herself as an entrepreneur that Russian born designer Lana Fuchs has begun enjoying the fruits of her vision and labor. When Fuchs’ family immigrated to the U.S. in search of stability and a better life, they were forced to leave everything behind. Growing up poor and unable to speak English, Fuchs’ childhood was filled with challenges. A Barbie doll as a gift on Fuchs’ 9th birthday changed everything. With the help of her beloved late grandmother, Fuchs began utilizing worn-out kitchen curtains, tablecloths and anything else she could find, and crafting the clothes into tiny masterpieces for her beautiful new doll. It was this very same Barbie doll that played a pivotal role in Fuchs’ future— daring her to dream of a beautiful and glamorous life—and of course, a career in fashion design.

In her later years Fuchs’ aspiration to become a fashion designer was not forgotten, and it was just a matter of time before she graduated from designing for Barbie to designing for real women.

Balancing her life as a wife, a mother of two and as a fashion designer had its fair share of challenges, it was not until several years ago that she decided to create her first ready-to-wear collection, which gained instant momentum and recognition. Since then, Fuchs has been featured in a growing list of international publications, fashion shows and television programs in praise of her spirit, passion and devotion to her talent and vision. In true “Lana” style, she decided to take her passion for fashion further and created Billionaire Mafia, progressive streetwear for men and women, which draws the inspiration from the music, art and fashion of the streets. Billionaire Mafia’s latest tagline is, “For Power Players” will bring luxury to the streets at affordable prices.

Currently, Fuchs resides in Las Vegas with her husband, children, a monkey and two cats. In addition to designing for Lana Fuchs Couture and Billionaire Mafia, she is also the Founder of Mafia Worldwide, a non-profit organization, which strives to make positive changes for the planet by helping underprivileged youth achieve greatness. Always dancing to her own beat and living according to her own code of ethics, Fuchs’ mantra is, “Believe in yourself, even when no one else does.”

Currently, Lana Fuchs is writing her first book and is creating a reality series for television.

Discover more information on these sites: www.LanaFuchs.com, www.BillionaireMafia.com and www.MafiaWorldwide.org

TOLL FREE: 1.888.88.FUCHS

WWW.BILLIONAIREMAFIA.COM

TEL: 1.702.367.4747