M3-CaseStudy Part 02 (of 4)

02

Hard to believe since 2023 that the chapter of AIGA Las Vegas continues to inspire and uplift the creative community.

0 - 75 Members in less than 10 months, AIGA National Took notice of AIGALV - National Convention was here in 2 years 4.5 Million Dollar Additional to our Local Economy and Economical Impact.

Our city and efforts inspired some of the worlds greatest designers to establish and design some incredible products and work! I hate you Andy Cruz, Andy Cruz, Chris Gardner & Ken Barber for taking what was right in front of us and showing us the opportunity missed - Brilliant play!!

ohana team

Above (Black & Red) are the final posters and images used in Chicago and Washington DC.

After meeting Penn & Teller during our time with AFAN AIDS WALK and designing the campaign behind the event they Host. I had a great conversation with TELLER (Robert) about what’s next? Well, He is a devout fan of Uncle Bill (William Shakespeare) And he was in the works to design and develop a stage play for the East Coast playhouses of his interpretation of MacBeth. So when do we get started? I asked.... These designs were designed and developed and unfortunately not used since the stage in Two River Falls decided to use their own in house designer.

Julie Murray, arranged a meeting with us by walking into our studio and asked if we can discuss the future of Las Vegas. That was a hard meeting to pass on. Murray has been honored for the strategic and collaborative nature of her work. That meeting led to one of the greatest projects that has the deepest impact for Las Vegas. We named and branded and launched her latest endeavor - She co-founded with business leader and philanthropist Eric Hilton the Three Square Food Bank in Las Vegas, a $55m annual operation that is sought after for its award-winning national-model best practices.

vegas mob

After a successful launch of her brand in the Hip-hop Dance industry and with her designs scene in all the STEP-UP Movies, Lana Fuchs of Billionaire Mafia wanted to take the whimiscal shirt and hat brand to a full scale clothing line.

She brough in clothing experts from New York that worked with P.Diddy and RocaWear and with lead clothing designers that fabricated some of the biggest names in the industry. M.A.F.I.A. is the acroynom for MUSIC. ART. FASHION. INSPIRES. ALL and Lana Fuchs has the vision and talent and resources to make this brand a voice in the marketplace. I was brought on as a Creative Director for Social Media, Marketing Brochures and launch their new Identity.

500 yards

California has a standard for design - a successfully owned and operated (in Beverly Hills) business woman (prior to coming to Las Vegas) reached out and wanted to package her line of salad dressings and granola. A Wholefoods presentation was on the horizon and the door to a great opportunity opened.

Connect a brand with change and support in the world. The bracelets at the top of the dressings are made from villagers in South America, Peru and supports them with funding for cleanwater and education. Sales of the product was distributed through three local charities in LasVegas through the companies Friends of Rachel initiative. The design is very simple and yet overall it’s concept has the greatest impact.

How can we design a better place? A Better life? A better community?

It starts with we can start now.

After the great success and notoriety of what were ultimately seven restaurants in Los Angeles, Debbie Roxarzade made the decision to relocate to the newest culinary capital of the world, Las Vegas. Home to more celebrity chefs than possibly anywhere else in the world, she couldn’t have picked a better location for her latest venture.

Named after her daughter, the first Rachel’s Kitchen was opened in 2006 – a quaint café featuring delicious and reasonably priced bistro fare. The concept was simple: serve fresh, high quality and great tasting food with a gourmet touch at affordable prices. Thirteen years later, that single location has blossomed to eight unique locations around the Las Vegas Valley, including a coveted spot inside McCarran International Airport where nearly 50 million visitors from all over the world are being introduced to the Rachel’s Kitchen brand and its fresh casual menu every year.