Roar

Davide Bolgé, with great international experience as Brand Specialist and Art Director, has created this brand which has a heterogeneous “cross-pollination” approach to create a unique beauty project. Roar® is 100% Swiss and based on three important pillars: Agility, Audacity and Elegance. Its supply chain is international, in search of excellences similar to its own and which can correspond to high standards of sustainable production.

Roar® presents a completely innovative concept of make-up, Rock’n’Roar, a versatile and multifunctional product line. Thanks to the new concept of “Agile Multi-Purpose Make-up” (AM-PM), anyone can create make-up that can exalt their natural beauty in short time and without any particular skills. The revolutionary long-lasting “Cream-to-Powder” texture adapts perfectly to all types of skin, ethnics, ages and genders. It promises a versatility never experienced before, to be discovered in complete safety and without limits on eyes, cheeks and lips, from dawn to sunset. 24 shades on the playlist with

a rock soul (with names that are a nod to some of the most iconic songs in the history of music), such as “I Just Can’t Red Enough”, “I Shot the Cherry”, “Wish You Were Green” or “Brownie Be Good”) to mix, blend and layer to create looks that re always different, with velvety, metallic or iridescent finishes and effects for an infinite potential of combinations, Roar® with a single product allows replacing, performances being equal, up to nine make-up references. Transparency and sustainability are essential for a Swiss brand, and Roar® proudly claims as its characteristics Clean Beauty, Vegan and Cruelty Free. The whole chain of production and the formulation of the products is traceable, and the credo “Less is More” has been transformed into “Less is Roar”, as it has contributed to reducing the environmental impact and the exploitation of raw materials by up to 85% compared to any other brand currently on the market.

This new exclusivity in the beauty sector is a modern idea of applied agility that dialogues perfectly with mobile devices. The Connected Pack makes every single reference unique, guarantees the complete traceability of the supply chain, anti-counterfeiting and the completeness of the product after opening with the ePAO (Electronic Period After Opening) check. Simply by putting the smartphone nearby, the Roar ID app lets the consumer activate a set of innovative functionalities and with exclusive contents. The consumer can thus obtain, simply and immediately, all the technical information linked to the individual references, made-to-measure advice according to the characteristics of their face or particular needs, quick answers to solve any topics, updates on new looks and inspiration to use the products.

Roar® aspires to be international and its expansion strategy has been outlined with this presupposition. After the official launch in September 2022, the brand will arrive in brick-andmortar stores and in the own online store. The brand will be distributed in Italy by DISPAR S.p.A., where it will assert its style without compromises. As it take root in Italy, new markets will be opening, so that in 2023 Roar® will be present in many parts of the world.