PREPARES EMERGING LEADERS &
IN
ENTREPRENEURS
MARKETING, FINANCE, HOSPITALITY AND MANAGEMENT
DECA PREPARES THE NEXT GENERATION TO BE
AGENDA AT-A-GLANCE
SUNDAY | FEBRUARY 1ST
10:30 AM - 12:30 PM Registration
■ Hotel Lobby | Hilton Garden Inn
1:00 PM - 4:00 PM
Preliminary Competitive Events
■ Grant Creek Ballroom | Pages 10-13
1:00 PM - 4:00 PM
Southgate Mall Shuttle
■ Convention Center Entrance | Page 41
4:30 PM - 6:30 PM Conference Exhibits
■ Rotunda North & South | Page 21
4:30 PM - 6:30 PM Shark Tank Challenge
■ Rotunda North & South
7:00 PM - 9:00 PM
Opening Session & Dinner
■ Grant Creek Ballroom | Pages 14-15
10:30 PM Curfew
■ Participants in Assigned Rooms
MONDAY | FEBRUARY 2ND
7:00 AM - 8:00 AM Advisors Meeting
■ Salon D
7:30 AM - 9:00 AM Breakfast Buffet Open
■ Rotunda North & South
8:30 AM - 12:30 PM
Preliminary Competitions
■ Refer to Individual Schedules | Pages 22-25
9:00 AM - 11:00 AM
College & Career Learning Labs
■ Page #15 | 30 Minute Rotations | Page 17
4:00 PM - 7:00 PM
Southgate Mall Shuttle
■ Convention Center Entrance | Page 41
1:00 PM - 5:00 PM
Preliminary Competitive Events
■ Refer to Individual Schedules | Pages 22-25
1:30 PM - 3:30 PM
College & Career Learning Labs
■ Page 17 | 30 Minute Rotations | Page 19
7:00 PM - 8:30 PM Achievement Awards Session
■ Grant Creek Ballroom | Pages 26-27
8:30 PM - 11:00 PM DECA After Dark
■ Rotunda North & South | Page 29
11:00 PM Curfew
■ Participants in Assigned Rooms
TUESDAY | FEBRUARY 3RD
7:00 AM - 9:00 AM Breakfast Buffet
■ Rotunda North & South
8:30 AM - 11:00 AM Final Competitions
■ Grant Creek Ballroom | Page 41
12:00 PM - 1:00 PM Grand Awards
■ Grant Creek Ballroom | Page 43
1:30 PM Material Return
■ Salon D
GREETINGS FROM THE STATE DIRECTOR
On behalf of Montana DECA, it is my honor to welcome you to the 2026 State Career Development Conference. We are thrilled to gather students, advisors, judges, alumni, and industry partners from across the state for what promises to be an inspiring and impactful experience.
This conference represents the culmination of months of preparation, learning, and dedication. Our members have worked tirelessly to develop their skills, test their ideas, and prepare to showcase their talents through competition, leadership activities, and professional engagement. Montana DECA continues to experience historic growth, and your presence here is a testament to the strength of our program and the commitment of our educators and supporters.
Over the next several days, I encourage you to challenge yourself, embrace new opportunities, and connect with peers and professionals who share your passion for leadership, innovation, and career readiness. Whether you are competing, mentoring, judging, or supporting, you are playing a vital role in shaping the next generation of leaders and entrepreneurs.
Thank you for being part of this important event and for your continued support of Montana DECA. I wish you a rewarding, memorable, and successful State Career Development Conference.
JOHN STILES State Director
GREETINGS FROM YOUR STATE OFFICERS
We are thrilled to have you here as we bring together DECA members, advisors, and supporters from across Montana for an unforgettable experience.
This conference is a celebration of your hard work, dedication, and passion for leadership, career readiness, and innovation. Over the past year, you have challenged yourselves in the classroom, sharpened your skills, and prepared to take the next step through competition and professional growth. This week is your opportunity to showcase those efforts, step outside your comfort zone, and connect with fellow DECA members who share your drive and ambition.
We encourage you to make the most of every opportunity—compete with confidence, learn from one another, network with industry professionals, and most importantly, enjoy the experience. Win or lose, every moment here contributes to your growth as a leader and future professional.
Thank you for being part of Montana DECA and for helping make this conference truly special. We can’t wait to see what you accomplish.
Best of luck to all competitors, and welcome to State Conference!
VANESSA SOLOMON Whitefish High School
JAYDON PESOLA Flathead High School
BAILEY KUMLIEN Gallatin High School
MACKENZIE GROOM Helena High School
SUNDAY COMPETITIVE EVENTS
BUSINESS OPERATIONS RESEARCH EVENTS
2:00 PM - 3:00 PM
Buying & Merchandising Operations Research
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 2:00 PM
Business Services Operations
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
3:00 PM - 3:30 PM
Finance Operations
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 2:45 PM | Final Required
Hospitality & Tourism Operations Research
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 2:30 PM
Sports & Entertainment Operations Research
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
ENTREPRENEURSHIP EVENTS
1:00 PM - 3:00 PM | Final Required Innovation Plan
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 3:30 PM | Final Required Start-Up Business Plan
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 3:00 PM Franchise Business Plan
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 3:45 PM Independent Business Plan
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
2:30 PM - 2:45 PM Business Growth Plan
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 3:45 PM International Business Plan
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
INTEGRATED MARKETING CAMPAIGN EVENTS
1:00 PM - 3:00 PM | Final Required Integrated Marketing Campaign - EVENT
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 3:15 PM | Final Required Integrated Marketing Campaign - PRODUCT
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 3:30 PM | Final Required Integrated Marketing Campaign - SERVICE
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
PROJECT MANAGEMENT EVENTS
1:00 PM - 3:45 PM Community Giving Project
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 1:45 PM Business Solutions Project
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:45 PM - 2:15 PM Career Development Project
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
2:15 PM - 3:45 PM Financial Literacy Project
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 2:15 PM Sales Project
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
2:15 PM - 3:45 PM Community Awareness Project
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
$2,000 Reach Higher Montana Scholarship (50)
$2,000 Carl Valvoda Scholarship (1)
$1,000 Bridging the Gap Scholarship (1+)
$100-$2,000 Montana FFA Foundation Scholarships (34+)
$2,000 Horse Creek Scholarship (6)
$1,000 Odd Fellows and Rebekah's Scholarship (3+)
$1,250 Gilman Family Scholarship (2)
$2,000 Kelly Kuntz Scholarship (1)
Varies - Agri Industries Scholarships (Multiple) Varies - Kid's Chance of Montana Scholarship (Multiple)
$1,000-$3,000 Angel Fund Scholarship (1+)
$1,500 Rotary of Helena Scholarship (1+)
COMPETITIVE EVENTS
INDIVIDUAL SERIES EVENTS
12:50 PM - 3:40 PM
Human Resources Management
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:50 PM - 3:50 PM
Marketing Communications
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:50 PM - 2:40 PM
Accounting Applications
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:50 PM - 3:30 PM
Apparel & Accessories Marketing
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:50 PM - 3:10 PM
Quick Serve Restaurant Management
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
TEAM DECISION MAKING EVENTS
12:30 PM - 3:30 PM
Entrepreneurship Team Decision
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:30 PM - 4:00 PM
Buying & Merchandising Team Decision
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:30 PM - 3:00 PM
Financial Services Team Decision
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:30 PM - 3:15 PM
Travel & Tourism Team Decision
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
OPENING SESSION RECOGNITION
The Opening Session recognizes top performers and ICDC Qualifiers in DECA’s Competitive Events Program.
White-ribbon medallions are awarded to event finalists. First and Second-Place finishes qualify for the International Career Development Conference in Atlanta, GA. Finalists in each event will be displayed on the stage screens. Finalists should report quickly to the stage to receive their white-ribbon medallion.
PRESENTATION ORDER
ICDC QUALIFIERS | FINAL PLACEMENT
Business Services Operations Research
Buying & Merchandising Operations Research
Finance Operations Research
Sports & Entertainment Operations Research
Business Growth Plan
Independent Business Plan
Franchise Business Plan
International Business Plan
Community Giving Project
Business Solutions Project
Career Development Project
Financial Literacy Project
Sales Project
Community Awareness Project
FINALISTS
Integrated Marketing Campaign - Event
Integrated Marketing Campaign - Product
Integrated Marketing Campaign - Services
Accounting Applications
Apparel & Accessories Marketing
Quick Serve Restaurant Management
Human Resources Management
Marketing Communications
Travel & Tourism Team Decision Making
Entrepreneurship Team Decision Making
Buying & Merchandising Team Decision
Financial Services Team Decision Making
The Opening Session will feature lasers, fog or haze effects, and bright and/or flashing lights. Such effects may pose risks to individuals with asthma, epilepsy, photo-sensitivity, or other medical conditions.
SUNDAY 7:00 PM - 9:00 PM
FEATURING
WHITNEY LUSK
Whitney Lusk, born and raised in Spanish Fork, Utah has always had a love for country music. Growing up listening to The Chicks, Martina McBride, The Eagles, Miranda Lambert, and really anything 90’s, she found a deep love for singing and storytelling.
Performing on stages since the age of 13 has helped Whitney strengthen her ability to capture an audience with her powerful vocals and energetic, fun stage presence. She’s been blessed with opportunities to open for some of country music’s biggest names such as Josh Turner, Ella Langley, Russell Dickerson, Aaron Watson, Sawyer Brown, Rodney Atkins and many more.
Whitney travels to and from Nashville to write and perform. She has written with Hall of Fame songwriters such as Leslie Satcher, Ronnie Bowman, Big Al Anderson and Sharon Vaughan. In Whitney’s 2025 released EP, Gamblin’ With My Heart, fans are able to hear her genuine care for her craft and see her desire to add a more positive outlook to country music. With her relatable songwriting, energetic and positive stage presence, and powerhouse vocals, she and her band are bound to bring a good time to any crowd.
GRANT CREEK BALLROOM
COLLEGE & CAREER LEARNING LABS
FROM COLLEGE TO CLOSING: UNLOCKING HOME OWNERSHIP
Buying a home may feel far off, but understanding the process now puts you ahead of the game. In this interactive session, students will learn how title insurance and escrow services protect buyers, prevent fraud, and keep closings running smoothly. We’ll also pull back the curtain on the title industry itself—highlighting real-world career paths, skills that transfer from any major, and opportunities to build a rewarding, stable profession. Whether you’re dreaming of your first home or exploring future careers, this session will show you how to open the door.
■ Flying S Title & Escrow | Title Financial Corporation BITTERROOT A-C
REACH HIGHER WITH REACH HIGHER MONTANA
Come learn about a Montana organization that is here to help you find your path to success after high school. Come see how Reach Higher Montana can help you Plan Your Future, Find Your Career Path, Explore Your Options, and learn about scholarship opportunities to Pay for Training.
■ Mike Lincoln | Reach Higher Montana CLARK FORK RIVER BOARD ROOM
MONDAY 9:00 AM
YOUTH FINANCIAL LITERACY: SMART MONEY SKILLS FOR REAL-WORLD SUCCESS
This workshop empowers students with the essential financial skills they need to thrive in an increasingly complex world. Designed specifically for youth, the session breaks down key concepts such as budgeting, saving, banking basics, understanding credit, and making informed financial decisions. Through interactive activities and real-life examples, participants will learn how to manage money confidently, set financial goals, and avoid common financial pitfalls.
■ Sky Federal Credit Union HOTEL LOBBY
COLLEGE & CAREER LEARNING LABS
TURN YOUR IDEAS INTO CASH
Welcome to the Prospects MT Competition Workshop! Prospects MT is one of Montana DECA’s most unique and practical events—because it mirrors what professionals do every day: identify opportunities, build relationships, and communicate value.
■ MONTANA CHAMBER FOUNDATION BITTERROOT A-C
CAREER EXPLORATION IN ACCOUNTING AND THE CPA PATH
Thinking about a career in accounting or becoming a CPA (Certified Public Accountant)? Many people believe accountants just do taxes or need to be math whizzes—but that’s far from the truth! Accounting offers a wide range of exciting opportunities.
Accountants are trusted advisors, problem-solvers, and key players in business decision-making. CPAs can:
• Analyze business systems and improve operations
• Advise on strategic planning
• Investigate financial crimes
• Help individuals manage personal finances
With a strong education, hands-on experience, and a commitment to ethics, CPAs build a foundation for success in nearly every industry. Join this session to uncover the real story behind accounting careers.
■ JCCS Public Accountants CLARK FORK RIVER BOARDROOM
COLLEGE LIFE AS A BUSINESS STUDENT
Curious what it’s really like to study business at Montana State University? This workshop offers an inside look at the academic, professional, and personal experiences of MSU business students. Participants will explore the variety of business majors and career pathways available, gain insight into classroom learning and hands-on opportunities, and learn how internships, student organizations, and experiential learning shape student success.
■ MSU Jake Jabbs College of Business & Entrepreneurship HOTEL LOBBY
SplishNetworkingSplash
There are 6 Golden Ducks, which will be distributed throughout the conference for exceptional engagement. These ducks may be exchanged with any state officer for high-stakes prizes!
Get ready to mix, mingle, and make meaningful connections with Montana DECA’s Duck Trading! Each participant will receive a unique DECA duck at the opening session that represents a conversation starter and a challenge: find all of your matching ducks throughout the conference to build new connections and be eligible for grand prizes!
Hint: The Goosechase Mission Impossible is to get a Photo with all of your matching ducks!
Since 1970 your outdoor experience
COLLEGE & CAREERS
NOTES:
MONDAY COMPETITIVE EVENTS
TEAM DECISION MAKING EVENTS
8:00 AM - 12:30 PM
Hospitality Services Team Decision
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
8:00 AM - 12:30 PM
Sports & Entertainment Team Decision
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
8:00 AM - 12:30 PM
Marketing Management Team Decision
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
8:00 AM - 12:30 PM
Business Law & Ethics Team Decision
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
INDIVIDUAL SERIES EVENTS
8:20 AM - 12:30 PM
Food Marketing
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
8:00 AM - 12:30 PM Business Finance
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
8:00 AM - 12:30 PM Entrepreneurship
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
8:00 AM - 12:30 PM Hotel & Lodging Management
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
PRINCIPLES EVENTS | 1st Year Members
8:00 AM - 12:30 PM Principles of Business Management
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
8:00 AM - 12:30 PM Principles of Finance
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
8:00 AM - 12:30 PM Principles of Hospitality & Tourism
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
SPONSORED BY
SPONSORED BY
SPONSORED BY
SPONSORED BY
SPONSORED BY
SPONSORED BY
SPONSORED BY
SPONSORED BY
SPONSORED BY SPONSORED BY
SPONSORED BY
FINALS
Finalists for the below events will be announced during the Opening Session Sunday Evening. Finalists should report for final competition times as posted at www.mtdeca.org/scdc.
INDIVIDUAL SERIES EVENTS
10:20 AM - 12:30 PM
Human Resources Management
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
8:20 AM - 12:30 PM
Marketing Communications
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
8:20 AM - 10:30 AM
Accounting Applications
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
10:20 AM - 12:30 PM
Apparel & Accessories Marketing
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
8:20 AM - 12:30 PM
Quick Serve Restaurant Management
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
BY
BY
BY
BY
BY
INTEGRATED MARKETING CAMPAIGN EVENTS
10:30 AM - 12:30 PM
Integrated Marketing Campaign - EVENT
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
8:30 AM - 10:30 AM
Integrated Marketing Campaign - PRODUCT
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
10:30 AM - 12:30 PM
Integrated Marketing Campaign - SERVICE
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1-3 Participant(s) Top Two Teams Attend
MONDAY COMPETITIVE EVENTS
INDIVIDUAL SERIES EVENTS
12:50 PM - 5:00 PM
Retail Merchandising
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:50 PM - 5:00 PM
Restaurant Food Services Management
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:50 PM - 5:00 PM
Sports & Entertainment Marketing
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:50 PM - 5:00 PM
Personal Financial Literacy
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:50 PM - 5:00 PM
Automotive Services Marketing
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:50 PM - 5:00 PM
Business Services Marketing
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
PROFESSIONAL SELLING EVENTS
1:00 PM - 5:00 PM
Financial Consulting
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 5:00 PM
Hospitality & Tourism Professional Selling
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 5:00 PM
Professional Selling
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
PRINCIPLES EVENTS | 1st Year Members
12:50 PM - 5:00 PM Principles of Marketing
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:50 PM - 5:00 PM
Principles of Entrepreneurship
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
SPONSORED BY
BY
SPONSORED BY
SPONSORED BY
SPONSORED BY
SPONSORED BY
SPONSORED BY
SPONSORED BY
SPONSORED BY
SPONSORED BY
SPONSORED BY
FINALS
Finalists for the below events will be announced during the Opening Session Sunday Evening. Finalists should report for final competition times as posted at www.mtdeca.org/scdc.
TEAM DECISION MAKING EVENTS
12:30 PM - 3:00 PM Entrepreneurship Team Decision
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
2:30 PM - 5:00 PM Buying & Merchandising Team Decision
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
2:30 PM - 5:00 PM Financial Services Team Decision
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
12:30 PM - 3:00 PM Travel & Tourism Team Decision
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
BUSINESS OPERATIONS RESEARCH EVENTS
1:00 PM - 3:00 PM Hospitality & Tourism Operations Research
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
1:00 PM - 3:00 PM Innovation Plan
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
3:00 PM - 5:00 PM Start-Up Business Plan
■ Salon E-G (Delivery) ■ Salon A-C (Check-In)
BY
BY SPONSORED BY SPONSORED BY
MONDAY FREE DAPS
FREE DAPS is a group of freestyle rappers and improvisers who use hip-hop to create thrilling, one-of-a-kind musical comedy shows. With Free
some of the country’s best battle rappers and comedians have joined forces to create a show that is basically a fully-improvised version of “Wild ‘N’ Out” meets “Whose Line Is It Anyway.” From Disney World and Universal Studios to the NBA Playoffs to hundreds of college campuses all over North America, Free Daps’ skill and humor have left an indelible impression. Whether you’re a fan of hip-hop, improv or just having a little interactive fun, Free Daps has something for you. From the time the first beat drops, their shows make the audience the star by making everything up based on crowd suggestions. No two shows are the same and no one leaves without a one-of-a-kind experience that they helped create.
Daps,
7:00 PM - 8:30 PM
ACHIEVEMENT AWARDS SESSION
GRANT CREEK BALLROOM
Montana DECA’s Achievement Awards Session recognizes top performers in DECA’s Competitive Events Program.
White-ribbon medallions are awarded to event finalists. All competitors awarded a white-ribbon medallion will compete for top honors during the final round of competition on Tuesday morning.
Finalists in each event will be displayed on the stage screens. Finalists should report quickly to the stage.
Member of the Year, Advisor of the Year Largest Chapter, Largest Growth, THRIVE Chapters, and SBE Certifications are also presented.
CHALLENGE FINALS
LARGEST GROWTH
BIG SKY HIGH SCHOOL
+34 MEMBERS
LARGEST CHAPTER
FLATHEAD HIGH SCHOOL
203 MEMBERS
ACHIEVEMENT AWARDS SESSION
8:30 PM
FEATURING WESTERN ROOTS DANCING
Get ready to unwind, connect, and make unforgettable memories at the most exciting social event of the year! No Montana DECA Conference would be complete without the coveted DECA After Dark. Join Western Roots Dancing for guided line dancing lessons, as well as enjoy evening activities and games throughout the conference property. This is your chance to connect with fellow DECA members, celebrate your hard work, and enjoy the vibrant energy of Montana DECA. Whether you’re dancing the night away or chilling with friends, DECA After Dark promises something for everyone.
NEW CASINO NIGHT
Enjoy a lively casino-style atmosphere featuring classic games such as blackjack, roulette, poker, and other interactive table games—no real money involved. Participants will use play money to test their strategy, decision-making, and risk management skills, all while enjoying music, themed décor, and a vibrant conference-night vibe.
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CONFERENCE ACTIVITIES
CONFERENCE ACTIVITIES
PORTRAIT STUDIO
GET YOUR OFFICIAL DECA HEADSHOT
PHOTOS WILL BE AVAILABLE FOR DOWNLOAD AT MTDECA.ORG/SCDC
SUNDAY 3:00 PM - 7:00 PM Rotunda North/South
SUNDAY
SUNDAY
4:30 PM - 6:30 PM Shark Tank Challenge
1:00 PM - 4:00 PM Shark Tank Challenge
■ Rotunda North
■ Meadowlark
12:00 PM - 2:00 PM
Linked-In Portrait Studio
■ Bitterroot
Sponsored by Sky Federal Credit Union, this challenge requires chapters to create a service or product, using a revealed household mystery item, just two weeks prior. Come listen to the live pitches, and help determine the Shark Tank Finalists, by casting your vote in the Conference App!
Sponsored by Sky Federal Credit Union, this challenge requires chapters to create a service or product, using a revealed household mystery item, just two weeks prior. Come listen to the live pitches, and help determine the Shark Tank Finalists, by casting your vote at mtdeca.org/scdc!
MONDAY
4:00 PM - 6:00 PM Rotunda North
The three teams receiving the most votes, will move from their product from the DECA Garage to the live Shark Tank panel during the Awards Session Monday night, where they will face-off for $1,000!
DECA has helped you prepare for college and careers.....now come get a professional headshot to match that impressive resume. Complimentary for all attendees, visit the Linked-In portrait studio in the Rocky Mountain Foyer. Digital copies will be provided.
The three teams receiving the most votes, will move from their product from the DECA Garage to the live Shark Tank panel during the Awards Session Monday night, where they will face-off for $1,000!
Following Opening Session Group/Chapter Photos
4:00 PM - 5:00 PM Group/Chapter Photos
■ Grant Creek Ballroom
■ Bitterroot
Schedule a time for a group photo with the Diamond Background. Our professional photographer will be on-site to get the perfect chapter photo!
Schedule a time for a group photo with the Diamond Background. Our professional photographer will be on-site to get the perfect chapter photo!
MONDAY NIGHT
MONDAY
8:30 PM - 11:00 PM Casino Night
8:00 AM - 10:30 PM Games, Movies & Networking
■ Rotunda North & South
■ Bitterroot
Get ready for an unforgettable evening as Montana DECA brings the excitement of Casino Night to the 2026 State Career Development Conference! Designed as a high-energy, social experience for members, this themed night combines fun, networking, and friendly competition in a safe, engaging environment.
Come enjoy Virtual Reality, Corn Hole, Connect-Four, Toss Across, Board Games, Punching Machines, and More! Relax with your friends, network with our corporate partners, and enjoy fun activities!
• Corn-Hole
• Connect-Four
• Card Games
LEARN TO LEAD.
• Movies
• Puzzles & Entertainment
THEN LEAD AN ARMY.
LEARN TO LEAD. THEN LEAD AN ARMY.
TUESDAY
Students will enjoy a lively casino-style atmosphere featuring classic games such as blackjack, roulette, poker, and other interactive table games—no real money involved. Participants will use play money to test their strategy, decision-making, and risk management skills, all while enjoying music, themed décor, and a vibrant conference-night vibe.
8:00 AM - NOON Games, Movies & Networking
As an Officer, you will be a leader in the U.S. Army. You will be respected as a Soldier and decision maker in your community. You will earn this honor because you’ll enhance the lives of those you meet and those under your command. Join us, and you can take on anything.
As an Officer, you will be a leader in the U.S. Army. You will be respected as a Soldier and decision maker in your community. You will earn this honor because you’ll enhance the lives of those you meet and those under your command. Join us, and you can take on anything.
LET THAT SMILE SHINE BRIGHT LIKE A DIAMOND!
■ Rocky Mountain Foyer
Casino Night is more than just entertainment—it’s an opportunity for DECA members to connect with peers from across the state, celebrate their hard work, and unwind after a day of competition. Prizes, giveaways, and special recognitions add to the excitement, making this evening a conference highlight.
Come enjoy Virtual Reality, Corn Hole, Connect-Four, Toss Across, Board Games, Punching Machines, and More! Relax with your friends, network with our corporate partners, and enjoy fun activities!
• Corn-Hole
8:30 PM - 11:00 PM Decompress Zone
• Connect-Four
For more information on Army ROTC programs near you, please visit goarmy.com/rotc or text AIN0 to 462769
For more information on Army ROTC programs near you, please visit goarmy.com/rotc or text AIN0 to 462769
■ Hilton Garden Inn Lobby
• Card Games
• Movies
• Puzzles & Entertainment
Enjoy complimentary treats and warm beverages while you socialize with friends, decompress competition, watch movies and relax.
From Butte to Billings, Havre to Hebgen, we tirelessly enhance communities with electricity and natural gas, ensuring reliable service, fostering growth, and promoting energy efficiency. Our commitment extends to reducing emissions with a goal of reaching net zero, driven by a passion for community welfare and a vision to deliver a bright future.
PROUD TO SUPPORT MONTANA’S FUTURE WORKFORCE
Bozeman Real Estate Group is proud to support career education and the students developing the skills, work ethic, and leadership that Montana’s communities depend on.
We support Montana DECA
Everyone can use a little support.
At Edward Jones, we believe in partnering for positive impact to improve the lives of our clients and communities. That’s why we support Montana DECA.
Need support to help build your own financial future?
We’ll work with you every step of the way, backing you up with candid advice and thoughtful, tailored strategies — so you can see the road ahead and move forward with confidence.
Contributing to a cause and participating or volunteering for a charitable event is a personal decision and completely voluntary.
We’re just around the corner.
Kris Kumlien, CEPA® Financial Advisor
Why Montana Tech?
• The only program in Montana offering specialized training in SAP.
• Elite career placement rates in Accounting, Information Systems, and Management.
• Small class sizes mean our faculty are invested in your specific career goals.
Find Your Path
Whether you are starting your journey or advancing your career, we have a specialized track for you:
Bachelor of Science (B.S.)
• Accounting: Master the language of business.
• Management of Information: Lead at the intersection of tech and strategy.
Bachelor of Applied Science (B.A.S.)
• Construction Management: Build the future of the industry.
• Management or Accounting Tracks: Turn your associate degree into a leadership career.
The Helena Program
• Business: Earn your degree through our flexible Helena-based partnership.
THANK YOU TO MONTANA BUSINESS LEADERS
Montana DECA extends its appreciation to the 120+ Montana-area business professionals who are volunteering as competitive events judges, mentors and exhibitors at the conference. The conference would not be possible without you.
ASSOCIATION
OFFICER TEAM
VANESSA SOLOMON
Whitefish High School
BAILEY KUMLIEN
Gallatin High School
JAYDON PESOLA
Flathead High School
MACKENZIE GROOM
Helena High School
THANK YOU TO OUR EVENT DIRECTORS & ASSISTANTS
The assistance of volunteers is critical to the successful operation of the competitive events program.
Montana DECA extends a special thank you to our volunteers for their continued support of and dedication to DECA and its emerging leaders and entrepreneurs.
MONTANA DECA HALL OF FAME
Robert F Wilson, Alice Oliver, Bob Wells, Janie Hedstrom, Bill Koon, Gordon Rognrud, Dave Stukey. Barbara Robertson, Nicki Roe, Jeremy Anderson, Karey Conn, Scott Donisthorpe.
THANK OUR SPONSORS
PATHWAY PARTNERS
YOU TO SPONSORS
CORPORATE PARTNERS
406 HOUSES ACTE
ALPINE ORTHOPEDICS
BEAR MOUNTAIN BUILDERS
BOZEMAN REAL ESTATE GROUP CAPITAL SPORTS COMMONFONT
DICK ANDERSON CONSTRUCTION
EDWARD JONES - JIM KUBIAK
EDWARD JONES - KRIS KUMLIEN EMPOWERED
FLATHEAD ELECTRIC COOPERATIVE
GRAHAM DESIGN & CONSTRUCTION
HUTCHINSON REAL ESTATE GROUP JCCS
KELLER WILLIAMS CAPITAL REALTY
KENYON NOBLE
LISSA DUNKER
MENS WEARHOUSE
MONTANA BUSINESS EDUCATION ASSOCIATION
MONTANA CHAMBER FOUNDATION
MONTANA LIFE REAL ESTATE
MONTANA OFFICE OF PUBLIC INSTRUCTION
MONTANA SOCIETY OF CPA’S
MONTANA TECHNOLOGICAL UNIVERSITY
MORRISON MAIERLE
MSU JAKE JABBS COLLEGE OF BUSINESS
NORMA BRYAN
NORTHWESTERN ENERGY
OPPORTUNITY BANK OF MONTANA
OPPORTUNITY BANK OF MONTANA
REACH HIGHER MONTANA
ROCKY MOUNTAIN GOLD
SBC CONSTRUCTION
SHADE TREE CONSULTING
SKY FEDERAL CREDIT UNION
SMA ARCHITECTURE
SOVRM
ST. PETERS HEALTH
TITLE FINANCIAL CORPORATION
WHITEFISH LAKE RESTAURANT WIPLFLI
BOARD OF DIRECTORS
PRESIDENT
Brad Mehr
VICE PRESIDENT
Josh Munro
SECRETARY
Jessica Freeman
TREASURER
Brad Mehr
MEMBERS
Caitlin Heuscher, Connor Schulte, Jacki Bauman, Jennifer Keintz, Kacey Askin, Kari Baxter, Megan Stubbs, Molly Barta, Nicholas Edlund, Sean Elser, Tanner Curey, Taylor Mavrinac
EX-OFFICIO MEMBERS
John Stiles - State Director
Ethan Igo - OPI Business Specialist
MONTANA OFFICE OF PUBLIC INSTRUCTION
SUPERINTENDENT
Susie Hedalen
BUSINESS EDUCATION SPECIALIST
Ethan Igo
CTSO & ADULT EDUCATION DIRECTOR
Shannon Boswell
MONTANA DECA STAFF
STATE DIRECTOR
John Stiles
SENIOR CONFERENCE SPECIALIST
Mario Stanislao
LEADERSHIP SPECIALIST
Caitlin Heuscher
VOLUNTEER & ALUMNI RELATIONS
Scott Donisthorpe
PHOTOGRAPHER
Brandon Droeger
LIGHTING PRODUCER
Cole Pierce
TABULATION
Tim Fandek, Dustin Norby
When our nancial expertise meets your ambition, the sky is the limit. And it’s a big sky. Opportunity awaits.
Your local community bank.
FINAL COMPETITIONS
TEAM DECISION MAKING EVENTS
8:00 AM - 10:30 AM
Hospitality Services Team Decision
■ Rotunda North (Check-In) ■ Sponsored by Destination Missoula
8:00 AM - 10:30 AM
Sports & Entertainment Team Decision
■ Rotunda North (Check-In) ■ Sponsored by Montana Chamber
8:00 AM - 10:30 AM
Marketing Management Team Decision
■ Rotunda North (Check-In) ■ Sponsored by Montana Chamber
8:00 AM - 10:30 AM
Business Law & Ethics Team Decision
■ Rotunda North (Check-In) ■ Sponsored by Montana OPI
PROFESSIONAL SELLING EVENTS
8:30 AM - 10:30 AM
Hospitality & Tourism Professional Selling
■ Rotunda North (Check-In) ■ Sponsored by Destination Missoula
8:30 AM - 10:30 AM
Professional Selling
■ Rotunda North (Check-In) ■ Sponsored by Montana Chamber
PRINCIPLES EVENTS
8:20 AM - 10:30 AM Principles of Business Management
■ Rotunda North (Check-In) ■ Sponsored by Montana OPI
8:20 AM - 10:30 AM Principles of Finance
■ Rotunda North (Check-In) ■ Sponsored by Sky FCU
8:20 AM - 10:30 AM Principles of Hospitality & Tourism
■ Rotunda North (Check-In) ■ Sponsored by Destination Missoula
8:20 AM - 10:30 AM Principles of Marketing
■ Rotunda North (Check-In) ■ Sponsored by Montana Chamber
8:20 AM - 10:30 AM Principles of Entrepreneurship
■ Rotunda North (Check-In) ■ Sponsored by JCCS
TUESDAY 8:00 AM
INDIVIDUAL SERIES EVENTS
8:20 AM - 10:30 AM
Hotel & Lodging Management
■ Rotunda North (Check-In) ■ Sponsored by Destination Missoula
8:20 AM - 10:30 AM
Sports & Entertainment Marketing
■ Rotunda North (Check-In) ■ Sponsored by Montana Chamber
8:20 AM - 10:30 AM
Retail Merchandising
■ Rotunda North (Check-In) ■ Sponsored by Montana Chamber
8:30 AM - 10:30 AM Personal Financial Literacy
■ Rotunda North (Check-In) ■ Sponsored by Sky FCU
8:20 AM - 10:30 AM
Restaurant Food Services Management
■ Rotunda North (Check-In) ■ Sponsored by Destination Missoula
8:20 AM - 10:30 AM Automotive Services Marketing
■ Rotunda North (Check-In) ■ Sponsored by Montana Chamber
8:20 AM - 10:30 AM
Business Services Marketing
■ Rotunda North (Check-In) ■ Sponsored by Montana Chamber
8:20 AM - 10:30 AM Food Marketing
■ Rotunda North (Check-In) ■ Sponsored by Montana Chamber
8:20 AM - 10:30 AM Entrepreneurship
■ Rotunda North (Check-In) ■ Sponsored by JCCS
PRESENTATION ORDER
PRINCIPLES
Principles of Business Management
Principles of Entrepreneurship
Principles of Finance
Principles of Hospitality
Principles of Marketing
OPERATIONS RESEARCH
Hospitality & Tourism Operations Research
ENTREPRENEURSHIP EVENTS
Innovation Plan
Start-Up Business Plan
INTEGRATED MARKETING
Integrated Marketing Campaign - Event
Integrated Marketing Campaign - Product
Integrated Marketing Campaign - Service
TEAM DECISION EVENTS
Business Law & Ethics
Buying & Merchandising
Entrepreneurship
Financial Services
Hospitality Services
Marketing Management
Sports & Entertainment Travel & Tourism
SHARK TANK
INDIVIDUAL SERIES EVENTS
Accounting Applications
Apparel & Accessories Marketing
Automotive Services
Business Finance
Business Services Marketing
Entrepreneurship
Food Marketing
Hotel & Lodging Management
Human Resources Management
Marketing Communications
Personal Financial Literacy
Quick Serve Restaurant Management
Restaurant Food Services Management
Retail Merchandising
Sports & Entertainment
PROFESSIONAL SELLING
Financial Consulting
Hospitality & Tourism Professional Selling
Professional Selling
CHAPTER SPIRIT AWARD
AWARDS SESSION
GRANT CREEK BALLROOM
Montana DECA’s Grand Awards Session is full of energy and aspirations as hundreds of Montana DECA competitive event finalists wait to hear their name called as a qualifier for the International Career Development Conference. In addition to naming our highest performers in Montana DECA’s Competitive Events Program, Montana DECA presents the annual Spirit Award. The Grand Awards Session is the pinnacle of recognition for an academic year of preparing to be college and career ready.
The Grand Awards Stage recognizes ICDC Qualifiers with a medallion.
RECOGNITION PROCESS
All event finalists will report to the holding area when instructed to do so.
Only top performers in each event are recognized with a placement medallion. Medallions awarded at the Grand Award Session represent qualification for the International Career Development Conference in Atlanta, GA.
GRAND AWARDS SESSION
HILTON GARDEN INN & CONVENTION CENTER
3720 N Reserve Street
Missoula, MT 59808
406.532.5300
CONFERENCE HOTELS
HILTON GARDEN
3720 N Reserve Street
Missoula, MT 59808
406.532.5300
TOWNE PLACE SUITES
3055 Stockyard Road
Missoula, MT 59808
406.721.6000
STAYBRIDGE SUITES
120 Expressway
Missoula, MT 59808
PLAY IT SAFE AT SCDC
4559 N Reserve Street Missoula, MT 59808
406.549.5260
HOMEWOOD SUITES
4825 N Reserve St
Missoula, MT 59808
406.721.0990
406.830.3900 COURTYARD
Be alert when checking in. Protect cash and valuables by keeping them with you.
Never say your room number loudly for others to overhear or give to anyone you do not know.
Be sure to lock your door when you are in your room, as well as when you leave.
Call the front desk to verify any unexpected deliveries or room service.
Always tell your advisors and chaperones where you are going.
Do not leave your room after curfew.
SALON G
SALON F
SALON E
SALON C
SALON B
SALON A
SALON D
CONFERENCE TRANSPORTATION
TOUR & ATTRACTION TRANSPORTATION
Montana DECA will provide the following transportation routes for easy connection between conference hotel properties and tour attractions.
All routes run on a continuous basis departing and returning to the Hilton Garden Inn - Missoula Convention Center. Passengers must have conference name badges for transportation access.
ROUTE
1 SOUTHGATE MALL
SUNDAY | 2 Buses MONDAY | 6 Buses
1:00pm-4:00pm 4:00pm-7:00pm
Estimated 30 Minutes Round-Trip
ROUTE
2 HOTEL TRANSPORTATION
SUNDAY | 4 Buses MONDAY | 3 Buses TUESDAY | 4 Buses
1:00pm-11:00pm 7:00am-8:30am * 7:00am-8:30am * 8:30am-11:30pm 8:30am-12:00pm
*Hilton Garden Inn 15-Passenger Shuttle Route
Shuttle will depart on a round-robin basis during the above times between the Hilton Garden Inn and the overflow hotel properties:
Homewood Suites: Pickup/Drop-off at Homewood Suites
Courtyard Marriott, & Staybridge Suites: Pickup/Drop-off at Courtyard Marriott Towne Place Inn and Suites: Pickup/Drop-off at Towne Place Inn and Suites
Attendees are encouraged to allow ample commute time. Failure to report for competitive events or official conference functions due to late arrival will be subject to disqualification.
CONFERENCE INFORMATION
Welcome to the 2026 State Career Development Conference. More than 1,200 members, advisors, alumni, and corporate professionals will participate in this year’s conference. The following will help ensure a quality experience.
TRANSPORTATION/RIDE SHARES
The use of ride-share services (such as Uber, Lyft, or similar) is strictly prohibited unless a DECA Chapter Advisor or designated Chapter Chaperone is present in the vehicle. Members are expected to utilize approved transportation options.
NAME BADGES
Your name badge is your all-access pass to all conference events and activities. Please wear it at all times during the conference.
DRESS CODE & STANDARDS OF CONDUCT
All delegates must adhere to the dress code and standards of conduct for the duration of the conference. Montana DECA prides itself on the professional behavior and dress of its membership.
PROFESSIONALISM
Students are expected to show courtesy and respect to all workshop speakers, presenters, exhibitors and conference staff. Please be prompt to arrive and stay for the duration of the presentations and general sessions. Please only use cell phones to engage in social media activities relevant to the presentation. If an activity is full, please make another choice.
HOTEL ETIQUETTE
Please keep your room in an orderly fashion during the conference so hotel staff can service all rooms. If you have excess trash, please ask for additional trash bags from the front desk. Rooms left with damage will be reported to conference staff and the local school will be responsible for damages.
DRESS CODE
ELEVATORS
Please be mindful that the elevators may be in high demand throughout the conference. Please do not delay the elevators. Allow people to exit the elevator before you board. Please use common sense and do not overload elevators.
CURFEW
Curfew is published daily. All delegates must be in their designated rooms with the doors locked and the noise level kept to a minimum. Room service and deliveries are not permitted after curfew.
MEDICAL ASSISTANCE & EMERGENCIES
In the event where medical assistance is required, contact the front desk of the hotel as well as your chapter advisor, chaperone, or conference staff member. Medical consent forms should be in the possession of each chapter advisor. If it is an emergency, call 9-1-1.
GRATUITIES
When dining, please consider these guidelines for gratuities: 15% of bill for good service and 20% of bill for exceptional service.
VALUABLES
Please use caution when carrying cash or leaving personal items unattended. Montana DECA is not responsible or liable for lost or stolen items.
CHECK-OUT
Hotel check-out is 11:00am on Tuesday. Please arrange to have your personal belongings removed by this time. Luggage storage and changing rooms are available on both check-in and check-out days.
Business representatives, press personnel, hotel staff and guests will be seeing DECA’s finest members - show them a professional business image.
BUSINESS ATTIRE FOR OPENING/CLOSING SESSION, EXHIBITS, & COMPETITION
• Business suit, sport coat, or DECA Blazer
• Dress Slacks, Dress Skirt, or Business Dress
• Collared Dress Shirt, Dress Blouse, or Dress Sweater
• Dress Shoes
• Appropriate Business Neck-wear
ACHIEVEMENT AWARDS SESSION
Participants may wear jeans, conference t-shirt and athletic shoes or business casual. Delegates not wearing conference t-shirt are required to comply with Business Casual Attire.
CASUAL ATTIRE
Neat casual clothing is acceptable during free time and select Montana DECA Tours/Activities, or as otherwise authorized by the Chapter Advisor or Montana DECA Staff. Casual attire is not acceptable in front of judges, corporate partners, or event staff. Casual attire is not permitted in convention areas.
UNACCEPTABLE ATTIRE
The following are unacceptable during any Montana DECA activities: skin-tight or revealing clothing, athletic clothing, swim-wear (unless swimming), and clothing with printing that is suggestive, obscene or promotes illegal activities.
NON-DISCRIMINATION POLICY
Montana DECA is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, or socio-economic status are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate.
