ANNUAL GUIDE 2017-2018 mtdeca.com
LIMITLESS 2018 STATE CAREER DEVELOPMENT CONFERENCE
CONTENTS
3 ANNUAL DIRECTORY
STATE STAFF STATE OFFICER TEAM OPI STAFF BOARD OF DIRECTORS
4-7 DECA PROGRAMS
EMERGING LEADER HONOR AWARD SCHOOL BASED ENTERPRISE DECA IDEA CHALLENGES PROFESSIONAL LEARNING
8-17 COMPETITION
COMPETITIVE EVENTS UPDATES & CHANGES FRAMEWORKS EVALUATIONS & EXAMS CLASSROOM INTEGRATION
18-29 STATE CDC
AGENDA AT-A-GLANCE REGISTRATION PROCEDURES CHANGES & UPDATES SPIRIT AWARD POINTS PERMISSION/ATTENDANCE FORMS
30-43 VISION 2020
STRATEGIC PLAN GOALS & OBJECTIVES
44-53 PARTNERS
CORPORTATE PARTNER PROGRAM
54-91 RESOURCES
ADVOCACY TOOLS DECA GLOSSARY LEARNING PROGRAMS ADVISOR ROLES GAINING SUPPORT COOL IDEAS GO LIST SCDC SPECIAL AWARDS
GREETINGS! A new year is upon us, and with that means LIMITLESS opportunities to enhance your DECA experience. The DECA experience isn’t just for one kind of member with one specific set of goals. The DECA experience is about exploring your options, discovering new paths, and experiencing opportunities you never knew existed. From DECA’s competitive events and leadership opportunities, to career pathway conferences and chapter programs, there is a unique event, program, conference, and campaign for every member to participate in. With DECA, the possibilities for success are LIMITLESS. Did you know DECA has 58 competitive events to choose from? This means that no matter what industry or career field your students are interested in pursuing, DECA has an event that applies to their potential career path. The remarkable industry-related content in DECA’s competitive events makes DECA stand apart from other Career and Technical Student Organizations, and is what will make your DECA members eventually stand apart from other students when it comes time to apply for college or careers. The expertise students gain in their role-plays, written events or virtual competitions is invaluable to them as emerging leaders and entrepreneurs. For a student right now, the future beyond high school may seem like light-years away, but the truth is it will be here before they know it. Don’t let your students miss out on the life-changing experience, and encourage them to take advantage of the LIMITLESS opportunities this year! Sincerely,
JOHN STILES State Director
2017-2018
DIRECTORY STATE STAFF JOHN STILES STATE DIRECTOR
jstiles@mtdeca.com KERRI COBB STATE OFFICER COORDINATOR
kcobb@mtdeca.com
PETER BOGY JUDGES & EVENTS COORDINATOR
pbogy@mtdeca.com
BOARD OF DIRECTORS BIG SKY HIGH SCHOOL NICKI ROE
nroe@mcps.k12.mt.us
GREAT FALLS HIGH SCHOOL SCOTT DONISTHORPE
scott_donisthorpe@gfps.k12.mt.us SENTINEL HIGH SCHOOL MARK HARTMAN
mahartman@mcps.k12.mt.us
STATE OFFICER TEAM HARRISON RENNIE PRESIDENT
hrennie@mtdeca.com
BOZEMAN HIGH SCHOOL BRAD MEHR / CASEY DONAHUE
brad.mehr@bsd7.org casey.donahue@bsd7.org BELT HIGH SCHOOL JESSICA TILLMAN
KEEGAN SIEBENALER VP of ADMINISTRATION
JTillman@beltschool.com
MARISA CURTIN VP of MEMBERSHIP
rochew@whitefishschools.org
WILL BITTNER VP of PUBLIC RELATIONS
jhollow@helenaschools.org
SHAE BILLS VP of COMMUNICATIONS
munroj@sd5.k12.mt.us
kseibenaler@mtdeca.com
mcurtin@mtdeca.com
wbittner@mtdeca.com
sbills@mtdeca.com
WHITEFISH HIGH SCHOOL WILL ROCHE
HELENA HIGH SCHOOL JOHN HOLLOW
GLACIER HIGH SCHOOL JOSH MUNRO
CAPITAL HIGH SCHOOL KAREY CONN
kconn@helenaschools.org
OPI STAFF ERIC SWENSON BUSINESS EDUCATION SPECIALIST
eswenson@mt.gov
TJ EYER OPI CTE DIVISION DIRECTOR
teyer@mt.gov
CMR HIGH SCHOOL TRAVIS CRAWFORD
travis_crawford@gfps.k12.mt.us GF CENTRAL CATHOLIC HS NOEL OSTERMAN
nosterman@greatfallscentral.org #MTedge - 3
RECOGNITION + SCHOLARSHIPS
SCHOLARSHIP PROGRAM
EMERGING LEADER HONOR AWARD THE DECA EMERGING LEADER HONOR AWARD recognizes DECA members for being academically prepared, community oriented, professionally responsible and experienced leaders through their participation in DECA. QUALIFICATIONS To receive the DECA Emerging Leader Honor Award a student must: 1. be a DECA member at the local, chartered association and DECA Inc. levels. 2. be a senior. 3. have an overall cumulative grade point average of 3.2 for the seven previous semesters (with 4.0 being equal to an A). 4. complete one course in any one of the following areas: - Marketing - Business Management & Administration - Entrepreneurship - Finance - Hospitality and Tourism 5.
participate in at least three of the areas listed under Community Oriented, Professionally Responsible and Experienced Leader.
PROCEDURES DECA’s SCHOLARSHIP PROGRAM provides over $300,000 in scholarships at the International Career Development Conference (ICDC) each year. Many corporate partners of DECA provide scholarships through the DECA Scholarship Program. DECA Inc. administers the program based on guidelines set by the donor. DECA scholarships are strictly merit based.
• Applications and a $5 application fee must be submitted electronically following the directions at deca.org/honoraward no later than January 30, 2018. • An honor award certificate will be mailed directly to the local advisor with suggestions for appropriate presentation and recognition on decadirect.org.
Scholarship applications are due online January 19, 2018. Visit www.deca.org/scholarships/ to learn more and apply. 19
SCHOOL-BASED ENTERPRISES
SCHOOL-BASED ENTERPRISES
CHAPTER CERTIFICATION
SBEs may earn chapter certification at three levels: Gold, Silver or Bronze. Gold Level SBEs may remain certified at the Gold level for four additional years by meeting the requirements for Gold Re-certification. Bronze and Silver Level SBEs are recognized at the chartered association level.
A SCHOOL-BASED ENTERPRISE (SBE) is an entrepreneurial operation in a school setting that provides goods and/or services to meet the needs of the market. SBEs are managed and operated by students as hands-on learning laboratories that integrate National Curriculum Standards in Marketing, Finance, Hospitality or Management. SBEs provide realistic and practical learning experience that reinforces classroom instruction. DECA offers SBE certification on two levels: chapter level through a written project and individual level through a comprehensive exam. The certification program reinforces the integration of National Curriculum Standards and 21st century skills. Standards covered in both the written project and exam include retail, marketing and entrepreneurship concepts, and a range of business operations standards including financial analysis, operations, marketing-information management, pricing, distribution/ channel management, promotion, selling and human resources management. GUIDELINES + RESOURCES Visit www.deca.org/sbe for additional information including: • Chapter certification guidelines •
Instructional units that reinforce the topics covered by the SBE certification standards through learning packets and PowerPoint presentations
•
Individual certification exam guidelines, study guides and registration instructions
Gold Level and Gold Level Re-certified SBEs may be eligible to participate in the SBE Academy and Competition at the 2018 International Career Development Conference in Atlanta.
INDIVIDUAL CERTIFICATION
DECA members involved in their SBE may pursue an Individual Certification through the successful completion of the online certification exam. The certification exam consists of 100 multiple-choice questions which cover the same 10 key business operations standards also covered in the chapter certification project. A minimum score of 70% is required to earn individual certification. The $15 exam fee includes an exam transcript with instructional area analysis. Certified students receive a certificate of achievement and recognition via decadirect.org.
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CHALLENGES
CHALLENGES DECA’s CHALLENGES provide DECA members opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners. Each challenge has a unique focus and a specific set of required tasks.
FIDM CHALLENGE Demonstrate your entrepreneurial spirit by proposing a new product idea for a specific market segment. Pitch your new clothing, beauty, home, health, food or entertainment concept in a four-minute YouTube presentation that describes your target market, product offering and benefits, market potential, and marketing and distribution strategy.
HERFF JONES CHALLENGE Participants in the Herff Jones Marketing Results Challenge will assist Herff Jones in testing an array of promotional messages delivered to potential yearbook buyers through various channels. After analysis of buying patterns and attitudes at their own schools, teams will create and implement marketing campaigns to increase yearbook awareness and sales on campus. Whether they opt to employ a single campaign with messages delivered through multiple channels or several different approaches in order to study and measure effectiveness, they will conclude the challenge by sharing research results in written format and preparing a video which details their methods and results. Herff Jones executives will evaluate all research and videos to determine finalists.
A premier event of Global Entrepreneurship Week, the DECA IDEA CHALLENGE is a fast-paced experiential learning exercise that dares elementary through college students to find an innovative, new use for an everyday item in just eight days! Competitors form teams, collaborate to generate an original and sustainable use for the challenge item and then pitch their invention in a creative, 3-minute You-Tube video presentation. The item to be used in the competition will remain a mystery until revealed by DECA Inc. on November 13, 2017. Entries will be grouped into three winning categories: Collegiate (ages 19 and above), High School (ages 14 to 18 years) and Elementary and Middle School (ages 6 to 13 years). Evaluated on ingenuity, effective collaboration and sustainability, submissions will be sorted by country and proceed through evaluation rounds comprised of judges from the respective nation. The DECA Idea Challenge global winners will be announced on January 23, 2018. n genglobal.org/gew/deca-idea-challenge
STUKENT SOCIAL MEDIA MARKETING CHALLENGE Here’s your chance to compete in the world’s first social media marketing simulation used by top institutions around the world. Test your social media marketing skills by managing a $50,000 budget in simulated ad dollars for a fictitious, global bag company marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. Mimic Social teaches audience targeting, how to promote and schedule content, as well as mastering the key performance indicators that drive product sales.
NOVEMBER 13–19, 2017 23
PROFESSIONAL LEARNING
DECA’s PROFESSIONAL LEARNING SERIES offers high-quality professional development workshops, seminars and resources to improve your performance and fulfill your continuing professional development certification requirements. FACE-TO-FACE LEARNING DECA AMPED
DECA AMPED provides teachers and DECA advisors the education, knowledge and inspiration to ignite their instruction. Focused on improving teaching and learning, the conference is packed with great ideas and learning strategies for teachers to bring their classrooms to life, push their members to excel in DECA’s Comprehensive Learning Program, maximize hands-on learning with school-based enterprises and position their chapter for success. Continuing education units (CEUs) are offered.
EDUCATIONAL PRACTICES
DECA DIRECT WEEKLY Delivered directly to your inbox each Tuesday, DECA Direct Weekly informs chapter advisors of the latest DECA happenings and shares articles on classroom and chapter strategies.
DECA ADVISOR ACADEMY
INSIGHT + CHAPTER PACKETS
A highlight of the International Career Development Conference, DECA’s Advisor Academy is designed to help DECA advisors understand their various roles, as
DECA Insight provides professional development articles to help advisors
well as how DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition.
Professional development activities are provided at educational conferences, focusing on helping teachers integrate DECA into classroom instruction, apply learning, connect business and promote competition.
use components of the DECA Comprehensive Learning Program in the classroom. DECA Insight is delivered four times a year in chapter packets that include tools such as DECA’s business partner poster series and classroom resources.
TRAIN THE TRAINER CERTIFICATION COURSE
E-LEARNING
The Train the Trainer Certification Course is designed to prepare key leaders of chartered associations to effectively deliver presentations and new content useful to DECA local chapter advisors. Certified trainers are equipped to facilitate workshops within their associations using best practices, teacher and student learning activities, resource materials and evaluation tools.
DECA Inc.’s E-Learning component of the Professional Learning Series contains free live and archived webinars, modules from selected faceto-face learning opportunities and other educational materials.
DECA EDUCATIONAL CONFERENCES
PROFESSIONAL DEVELOPMENT SCHOLARSHIPS DECA offers professional development scholarships to advisors for use at professional development conferences providing continuing education credit (CEU) in their field. The postmark deadline for applications is March 5, 2018.
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COMPETITIVE EVENTS PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS
Principles of Business Management and Administration PBM Principles of Finance PFN Principles of Hospitality and Tourism PHT Principles of Marketing PMK
TEAM DECISION MAKING EVENTS Business Law and Ethics Team Decision Making BLTDM Buying and Merchandising Team Decision Making BTDM Entrepreneurship Team Decision Making ETDM Financial Services Team Decision Making FTDM Hospitality Services Team Decision Making HTDM Marketing Management Team Decision Making MTDM Sports and Entertainment Marketing Team Decision Making STDM Travel and Tourism Team Decision Making TTDM
INDIVIDUAL SERIES EVENTS Accounting Applications Series ACT Apparel and Accessories Marketing Series AAM Automotive Services Marketing Series ASM Business Finance Series BFS Business Services Marketing Series BSM Entrepreneurship Series ENT Food Marketing Series FMS Hotel and Lodging Management Series HLM Human Resources Management Series HRM Marketing Communications Series MCS Quick Serve Restaurant Management Series QSRM Restaurant and Food Service Management Series RFSM Retail Merchandising Series RMS Sports and Entertainment Marketing Series SEM
PERSONAL FINANCIAL LITERACY EVENT Personal Financial Literacy PFL
BUSINESS OPERATIONS RESEARCH EVENTS
Business Services Operations Research BOR Buying and Merchandising Operations Research BMOR Finance Operations Research FOR Hospitality and Tourism Operations Research HTOR Sports and Entertainment Marketing Operations Research SEOR
CHAPTER TEAM EVENTS Community Service Project CSP Creative Marketing Project CMP Entrepreneurship Promotion Project EPP Financial Literacy Promotion Project FLPP Learn and Earn Project LEP Public Relations Project PRP
ENTREPRENEURSHIP EVENTS Innovation Plan EIP Start–Up Business Plan ESB Independent Business Plan EIB International Business Plan IBP Business Growth Plan EBG Franchise Business Plan EFB
MARKETING REPRESENTATIVE EVENTS Advertising Campaign ADC Fashion Merchandising Promotion Plan FMP Sports and Entertainment Promotion Plan SEPP
PROFESSIONAL SELLING AND CONSULTING EVENTS Financial Consulting FCE Hospitality and Tourism Professional Selling HTPS Professional Selling PSE
ONLINE EVENTS
Not all chartered associations offer all events. Please check with your chartered association advisor for events offered in your chartered association.
42 ›› DECA GUIDE 2017
Stock Market Game SMG Virtual Business Challenge Accounting VBCAC Virtual Business Challenge Fashion VBCFA Virtual Business Challenge Hotel Management VBCHM Virtual Business Challenge Personal Finance VBCPF Virtual Business Challenge Restaurant VBCRS Virtual Business Challenge Retail VBCRT Virtual Business Challenge Sports VBCSP
COMPETITIVE EVENTS PROGRAM DECA’s COMPETITIVE EVENTS PROGRAM directly COMPETITIVE EVENTS UPDATES supports our mission of preparing emerging leaders The DECA Inc. Board of Directors approved following changes to DECA’sfinance, Competitive Events and the entrepreneurs in marketing, hospitality Program effective 2017-2018.
and management.
1.
The previously scheduled new Entrepreneurship Team Decision Making and Entrepreneurship Individual Series events will be added. These events will use the entrepreneurship performance indicatorAs list and entrepreneurship exam. annew integral part of the classroom curriculum,
2.
Evaluation forms for all competitive events with a written entry may have more points allocatedcompetitive toward the executive summary on the written DECA’s industry-validated events evaluation. Evaluation forms for the presentation of Chapter Team Events and evaluation forms for Advertising Campaign, Fashion Merchandising apply connect to business and promote Promotion Plan and Sports and Entertainment Promotion Planlearning, have been revised.
3. 4.
5.
DECA’s The Start Up Business Plan can now be comprised ofcompetition. one to three members of the DECAcompetitive chapter.
events directly contribute to every being college career For the 2017-2018 Virtual Business Challenge, teams have access to almost all the fullstudent simulation capabilities versus selectand simulation actions in previous years’ competitions. In addition, this year’sready VBC will introduce qualifyingfrom rounds. Each VBC online qualifying when shorter theyonline graduate high school. The round will be 11-days in length. The Virtual Business Challenge – Accounting has mini-challenges during each qualifying round. program also strongly supports the development of Visit http://knowledgematters.com/highschool/competitions/deca/ for complete details. 21st Century Skills. The Virtual Business Challenge – Fashion event will be added.
29
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COMPETITIVE EVENTS FRAMEWORK AND CONNECTION TO NATIONAL CURRICULUM STANDARDS DECA’s COMPETITIVE EVENTS PROGRAM is aligned to National Curriculum Standards in the career clusters of marketing, business management and administration, finance and hospitality and tourism. The Business Administration Core is the foundation of DECA’s Competitive Events Program. As events become more specialized, they are associated with a career cluster and possibly a career pathway. At each tier, content becomes more specialized, as well. Within each tier, each performance indicator is assigned a curriculum planning level on a continuum of instruction ranging from simple to complex. DECA mostly uses performance indicators at the prerequisite, career-sustaining and specialist curriculum planning levels. The tiers do not necessarily indicate levels of rigor, but rather a progression of knowledge and skills from a broad career interest to a very specialized career focus.
NATIONAL CURRICULUM STANDARDS TIER 1 | BUSINESS ADMINISTRATION CORE
CURRICULUM STRUCTURE The business administration core consists of 12 instructional areas each with foundational knowledge and skills common to the four career clusters that DECA supports. COMPETITIVE EVENTS FRAMEWORK Performance indicators in this tier are used in the Business Administration Core exam and the four Career Cluster exams. Performance indicators in this tier are used in role-plays for Principles of Business Administration Events, case studies for Team Decision Making Events and role-plays for Individual Series Events.
TIER 2 | CAREER CLUSTERS
CURRICULUM STRUCTURE Each Career Cluster has its own set of instructional areas and knowledge and skills unique to careers within that cluster. COMPETITIVE EVENTS FRAMEWORK Performance indicators in this tier are used in the Career Cluster exams. Performance indicators in this tier are used in case studies for Team Decision Making Events and role-plays for Individual Series Events.
TIER 4 SPECIALTIES
SPECIALTIES
TIER 3
CAREER PATHWAYS
CAREER PATHWAYS
TIER 2
MARKETING CLUSTER
TIER 1 30
BUSINESS MANAG + ADMINISTRATION
BUSIN
BUSINESS LAW • COMMUNICATION SKILLS • CUSTOM HUMAN RESOURCES MANAGEMENT • INFORMATION MANAGEME
COMPETITIVE EVENTS PROGRAM
PERFORMANCE INDICATORS
Performance indicators for PRINCIPLES OF BUSINESS ADMINISTRATION role-plays and exams will be selected from the business administration core. Performance indicators for TEAM DECISION MAKING case studies and exams will be selected from the business administration core and appropriate career cluster.
TIER 3
ROLE-PLAY
EXAM CASE STUDY
EXAM ROLE-PLAY
EXAM
EXAM ROLE-PLAY
EXAM CASE STUDY
EXAM ROLE-PLAY
EXAM
PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS
TEAM DECISION MAKING EVENTS
INDIVIDUAL SERIES EVENTS
TIER 2
TIER 1
Performance indicators for INDIVIDUAL SERIES exams will be selected from the business administration core and appropriate career cluster. Performance indicators for the role-plays will be selected from the business administration core, appropriate career cluster and appropriate pathway.
MARKETING REPRESENTATIVE EVENTS PROFESSIONAL SELLING AND CONSULTING EVENTS
Performance indicators for the exam and role-plays used for the PERSONAL FINANCIAL LITERACY EVENT will be selected from the National Standards in K–12 Personal Finance Education, created and maintained by the Jump$tart Coalition® for Personal Financial Literacy. Performance indicators for the exams used for MARKETING REPRESENTATIVE EVENTS and PROFESSIONAL SELLING AND CONSULTING EVENTS will be selected from the business administration core and appropriate career cluster.
TIER 3 | CAREER PATHWAYS
TIER 4 | SPECIALTIES
COMPETITIVE EVENTS FRAMEWORK Performance indicators in this tier are not used in exams. The performance indicators in the respective pathway are used in role-plays for Individual Series Events.
COMPETITIVE EVENTS FRAMEWORK Because they are so specialized, performance indicators from this tier are not used in DECA’s competitive events.
CURRICULUM STRUCTURE Career Clusters are then separated into career pathways, grouping similar careers together in broad based pathways representing knowledge and skills unique to the pathway.
S
GEMENT CLUSTER
CURRICULUM STRUCTURE The specialty level addresses knowledge and skills needed for each specific career within a pathway. For example, in professional selling, some job opportunities are pharmaceutical sales, real estate sales and advertising sales.
SPECIALTIES
SPECIALTIES
CAREER PATHWAYS
CAREER PATHWAYS
FINANCE CLUSTER
HOSPITALITY + TOURISM CLUSTER
NESS ADMINISTRATION CORE
MER RELATIONS • ECONOMICS • EMOTIONAL INTELLIGENCE • FINANCIAL ANALYSIS ENT • MARKETING • OPERATIONS • PROFESSIONAL DEVELOPMENT • STRATEGIC MANAGEMENT 31
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MARKETING Advertising Campaign ADC Apparel and Accessories Marketing Series AAM Automotive Services Marketing Series ASM Business Services Marketing Series BSM Buying and Merchandising Operations Research BMOR Buying and Merchandising Team Decision Making BTDM Community Service Project CSP Creative Marketing Project CMP Fashion Merchandising Promotion Plan FMP Food Marketing Series FMS Learn and Earn Project LEP Marketing Management Team Decision Making MTDM Marketing Communications Series MCS Principles of Marketing PMK Professional Selling PSE Public Relations Project PRP Retail Merchandising Series RMS Sports and Entertainment Marketing Series SEM Sports and Entertainment Marketing Operations Research SEOR Sports and Entertainment Promotion Plan SEPP Sports and Entertainment Marketing Team Decision Making STDM Virtual Business Challenge Fashion VBCFA Virtual Business Challenge Retail VBCRT Virtual Business Challenge Sports VBCSP
Business Law Communication Skills Customer Relations Economics Emotional Intelligence Financial Analysis Human Resources Management
Hospitality Services Team Decision Making HTDM Hospitality and Tourism Operations Research HTOR Hospitality and Tourism Professional Selling HTPS Hotel and Lodging Management Series HLM Principles of Hospitality and Tourism PHT Quick Serve Restaurant Management Series QSRM Restaurant and Food Service Management Series RFSM Travel and Tourism Team Decision Making TTDM Virtual Business Challenge Hotel Management VBCHM Virtual Business Challenge Restaurant VBCRS
HOSPITALITY + TOURISM 32
BUSINESS MANAGEMENT + ADMINISTRATION Business Law and Ethics Team Decision Making BLTDM Business Services Operations Research BOR Human Resources Management Series HRM Principles of Business Management and Administration PBM
ENTREPRENEURSHIP Business Growth Plan EBG Entrepreneurship Promotion Project EPP Entrepreneurship Series ENT Entrepreneurship Team Decision Making ETDM Franchise Business Plan EFB Independent Business Plan EIB Innovation Plan EIP International Business Plan IBP Start-Up Business Plan ESB
Information Management Marketing Operations Professional Development Strategic Management
PERSONAL FINANCIAL LITERACY Financial Literacy Promotion Project FLPP Personal Financial Literacy PFL Virtual Business Challenge Personal Finance VBCPF
Accounting Applications Series ACT Business Finance Series BFS Financial Consulting FCE Finance Operations Research FOR Financial Services Team Decision Making FTDM Principles of Finance PFN Stock Market Game SMG Virtual Business Challenge Accounting VBCAC
FINANCE #MTedge33- 13
DECA EXAMS
DECA currently uses only seven industry-validated exams for the following competitive events. Each exam item represents a specific performance indicator from the respective national curriculum standards.
BUSINESS ADMINISTRATION CORE Principles Principles Principles Principles
of of of of
Business Management and Administration Finance Hospitality and Tourism Marketing
Business Law and Ethics Team Decision Making Human Resources Management Series
Entrepreneurship Series Entrepreneurship Team Decision Making
Accounting Applications Series Business Finance Series Financial Consulting Financial Services Team Decision Making
Hospitality and Tourism Professional Selling Hospitality Services Team Decision Making Hotel and Lodging Management Series Quick Service Restaurant Management Series Restaurant and Food Service Management Series Travel and Tourism Team Decision Making
PERFORMANCE INDICATORS Specific knowledge and skills students are expected to address and perform during their competition. Performance indicators are national curriculum standards which are taught in the classroom.
INSTRUCTIONAL AREAS Broad areas of content knowledge (i.e., promotion, pricing, emotional intelligence, business law) that are comprised of many performance indicators.
BUSINESS ADMINISTRATION CORE The Business Administration Core is the foundation for all of DECA’s competitive events. Performance indicators in the Business Administration Core are common to all career areas and competitive events.
CAREER CLUSTERS There are sixteen (16) career clusters, each representing a distinct grouping of careers and industries based on the knowledge and skills they require. DECA supports four (4) career clusters: • Marketing • Business Management and Administration • Finance
Advertising Campaign Apparel and Accessories Marketing Series Automotive Services Series Business Services Marketing Series Buying and Merchandising Team Decision Making Fashion Merchandising Promotion Plan Food Marketing Series Marketing Communications Series Marketing Management Team Decision Making Professional Selling Retail Merchandising Series Sports and Entertainment Marketing Series Sports and Entertainment Marketing Team Decision Making Sports and Entertainment Promotion Plan
PERSONAL FINANCIAL LITERACY Personal Financial Literacy
34 ›› DECA GUIDE 2017
• Hospitality and Tourism
CAREER PATHWAYS Each career cluster contains several career pathways, or specialized career areas. For example, the Finance Career Cluster has career pathways such as Accounting, Banking Services, Corporate Finance, Insurance, and Securities and Investments.
EVALUATION
The judge will become familiar with all of the event guidelines before starting to evaluate event components and use the following definitions when completing the scoring. A maximum score of “EXCEEDS EXPECTATIONS” in any category means that, in the judge’s opinion, the information is presented effectively and creatively; nothing more could be expected of a participant. A “MEETS EXPECTATIONS” rating means that the information is presented well. Though there may be a few minor problems or omissions, they are not significant. Creativity, however, is not shown to any great degree. A “BELOW EXPECTATIONS” score means that the information presented does not meet minimum standards of acceptability. A “LITTLE/NO VALUE” score means either that some major flaw has been noted that damages the effectiveness of the information (this may be a major omission, a serious misstatement, poor communications or any other major flaw) or that the information presented is of no value (does not address the problem at all). A combined total score of 70 or better on the written and presentation sections will earn the participant/team DECA’s Certificate of Excellence at the international conference.
ROLE-PLAY SCORING A list of performance indicators specific to the scenario is included in the evaluation. These are distinct tasks the participants must accomplish during the role-play or case study. The judge will evaluate the participants’ performance on these tasks and on several follow-up questions. The judge will complete the Presentation Evaluation Form.
WRITTEN EVENT SCORING The Written Entry Evaluation Form follows the outline shown in the section entitled Written Entry Guidelines, which explains in greater detail what should be discussed/included in each section. The judge will complete the Written Entry Evaluation Form. Penalty points (see Written Entry Checklist) will have already been assessed.
EVIDENCE OF STUDENT LEARNING
Supporting college and career readiness, DECA’s competitive events transcripts express each member’s performance rated against National Curriculum Standards identified as essential knowledge and skills and 21st Century Skills. DECA transcripts provide evidence of student learning and achievement through their participation in DECA’s Competitive Events Program at the International Career Development Conference. DECA transcripts are an exceptional tool to provide feedback for both advisors and members in helping them assess areas for improvement in course instruction and student learning. The transcripts provide ranking and performance measures for each instructional area on the career cluster exam and feedback for each performance indicator and/ or evaluation criterion that the judge evaluates. Because of the structure of DECA’s competitive events program, all data is normalized to provide this feedback and should be viewed as a snapshot of performance rather than in terms of final competition rankings.
DECA transcripts are yet another tool in demonstrating DECA’s commitment to integrating DECA into classroom instruction, applying learning, connecting to business and promoting competition. DECA members may wish to use their DECA transcripts as part of their portfolios when applying for scholarships, to college or for jobs. Learn more and order transcripts at www.deca.org. DECA GUIDE 2017 ›› 35
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INTEGRATE DECA’S COMPETITIVE EVENTS PROGRAM INTO YOUR CLASSROOM With its connection to National Curriculum Standards, DECA’s Competitive Events Program is designed to be integrated into classroom instruction to help members apply learning and connect to business.
WRITTEN AND PREPARED EVENTS
DECA’s written and prepared events increase relevance of learning by providing practical experiences for students, and they provide rigor by requiring high-level critical thinking and problem solving skills. Through the written entry and presentation, students also develop both academic skills and 21st Century Skills. Many DECA advisors use written and prepared events to facilitate learning through a written classroom project that can then become a DECA written entry. For example, advisors have used the Business Operations Research Events as a major project in an advanced business or marketing class or the Advertising Campaign when teaching advertising. Here are some suggestions to integrating DECA’s prepared events into classroom instruction. •
Introduce the project early in the semester and make the final product due at the end of the semester. Match the event’s objectives with course competencies (performance indicators) and the appropriate section of the written entry.
•
Design the development of the written entry into micro learning activities, with time lines, that align with daily lessons, rather than just giving students a set of competitive event guidelines. Together, these assignments can then be developed into the written entry.
•
Provide students with feedback at each critical point or section during the project by developing more specific grading rubrics corresponding to each section of the project. This feedback will help students improve their project as they move forward and prepare the final written entry.
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ROLE-PLAYS AND CASE STUDIES
As teaching tools, DECA’s role-plays and case studies provide relevant, meaningful problems for students to solve, provide a standards-based evaluation, increase rigor of the instruction, result in evidence of student learning and expose students to DECA – all as part of classroom instruction. Here are a few steps.
STEP 1: FAMILIARIZE YOURSELF WITH EVENT GUIDELINES AND PERFORMANCE INDICATORS. Use the DECA Guide to familiarize yourself with event guidelines that explain how each competitive event will operate – time limits, exam specifications, interactions with a judge, etc. Role-plays and case studies are developed using performance indicators – key concepts from national curriculum standards that students should learn during the school year. DECA uses five lists of performance indicators which are organized by career cluster – business administration core, business management and administration, finance, hospitality and tourism, and marketing, as well as personal financial literacy. Each performance indicator list is arranged by instructional areas to assist advisors with planning units of instruction. Advisors teaching accounting courses, for example, can use the Finance Career Cluster performance indicator list to plan their curriculum while advisors teaching marketing courses can use the Marketing Career Cluster performance indicator list.
STEP 2: UNDERSTAND HOW ROLE-PLAYS AND CASE STUDIES ARE DESIGNED. The career cluster and primary instructional area for role-plays and case studies are identified at the top of the first page of the event. Role-plays used for DECA’s Principles of Business Administration Events measure four performance indicators from the business administration core. Case studies used for DECA’s Team Decision Making Events measure seven performance indicators. Usually, at least four of the seven performance indicators have been selected from the case study’s instructional area. Therefore, if the event situation is asking the participant to develop a promotion plan, most of the performance indicators will be from the promotion instructional area. Role-plays used for DECA’s Individual Series Events measure five performance indicators. Usually, at least three of the five performance indicators have been selected from the event situation’s instructional area. The career pathway is also identified on the role-play, which may include performance indicators from that specific pathway as well. Role-plays used for DECA’s Personal Financial Literacy event measure three performance indicators from the National Standards in K–12 Personal Finance Education, created and maintained by the Jump$tart Coalition® for Personal Financial Literacy.
STEP 3: START ORGANIZING SAMPLE EVENTS. Each year, DECA posts sample role-plays and case studies on deca.org. DECA Images also sells previously used events each year. Gather these samples and begin to categorize them by instructional area.
STEP 4: USE SAMPLE EVENTS AS A CLASSROOM ACTIVITY. As you teach different instructional areas during the year, use corresponding role-plays and case studies as learning tools. While the traditional competitive event setting requires interaction with judges, many advisors have used role-plays and case studies as: • warm-up activities at the beginning of classes. • writing exercises that require students to write their ideas for solving the problem presented in the role-play or case study. • public speaking exercises that require students to deliver an oral report or recorded video that presents their ideas for solving the problem presented in the role-play or case study. • assessment tools in lieu of a multiple-choice quiz/test. Since the evaluation form for each role-play and case study assesses the performance indicators, you are assessing students’ performance according to national curriculum standards which are industry validated and aligned to career clusters.
ADDITIONAL RESOURCES
Event guidelines, performance indicator lists, sample events and sample exam questions are available at www.deca.org. Sample role-play presentations can be viewed at www.deca.org. Advisors may wish to show the videos and ask students to evaluate the presentations using the evaluation forms. DECA Images sells many items to assist advisors with integrating DECA into curriculum at www.shopdeca.org.
#MTedge - 17 DECA GUIDE 2017 ›› 41
MTDECA.COM
#MTEDGE
LIMITLESS
2018 STATE CAREER DEVELOPMENT CONFERENCE
REGISTRATION KIT FEBRUARY 11-13, 2018 - FAIRMONT HOT SPRINGS
REGISTRATION INFORMATION REGISTRATION
$70* per attendee The conference registration fee applies to DECA members, advisors and chaperones and includes the following: • Conference sessions • Conference materials • Conference t-shirt • Monday lunch • Pool party
Deadline: January 10, 2018 *Registration fee is non-refundable.
ACCOMMODATIONS
$136.75 per night (single, double, triple, quad) Fairmont Hot Springs 1500 Fairmont Road Anaconda, MT 59711
Deadline: January 10, 2018
Rooms are subject to availability within our block. Once the room block is full, room rates may increase.
CONFERENCE FORMS All forms are available for download at: mtdeca.com/state-conference.
REGISTRATION PROCEDURE
Registration for this conference will take place online at mtdeca.com/state-conference. All student attendees must be on a submitted and paid DECA Inc. roster to register. All conference and hotel registration will take place on the online registration platform. For the online registration process, collect the following information from each attendee: • Name • T-Shirt Size • Competitive Event(s) CONFIRMATION: If you have not received a registration confirmation email from Montana DECA within two days after submitting your online registration, please call John Stiles at (406) 209-4490. CHANGES & SUBSTITUTIONS: Make changes and substitutions using the online registration system until January 10. Changes and substitutions are not allowed after January 10, 2018.
PAYMENT PROCEDURE After completing online registration, please mail a check for all registration and housing to: Montana DECA PO BOX 3061 Bozeman, MT 59772 METHODS OF PAYMENT: Check, purchase order, or credit card are accepted. A 4% convenience fee will be assessed for any charged amount. REFUND POLICY: No refunds will be granted.
CHAPERONES/ SPOUSES A minimum of one advisor for every eight student-delegates or portion of ten student-delegates is required for registration. It is the advisors responsibility to see that your chapter adheres to this ratio. This ratio will be strictly enforced by Montana DECA. Chaperones and spouses must pay the registration fee and be listed on the registration form.
All attending students must complete the following paperwork to attend the State Career Development Conference: • Conference Professionalism • Medical Release • Social Media Conduct • Attendance Permission Form
TRIP PLANNER
Just get here! Washington, D.C. is k DECA to prepare its emerging lead
REGISTRATION
EDUCATIONAL PROGRAM SUNDAY
FEBRUARY 11 11:00 AM - 12:00 PM Registration 12:00 PM - 1:00 PM General Marketing Exam 12:00 PM - 12:30 PM Advisor Briefing 1:30 PM - 4:00 PM Written & Principles Preliminary Events 4:00 PM - 7:00 PM Chapter Time 7:00 PM - 9:00 PM Opening Session 11:00 PM Curfew
$165* per attendee
MONDAY
FEBRUARY 12 6:45 AM - 7:30 AM DECA Fit 8:00 AM - 4:00 PM DECA Exhibit Hall Open 8:30 AM - 10:30 AM Preliminary Competitions 11:00 AM - 1:00 PM Preliminary Competitions 11:00 AM - 2:00 PM Lunch Buffet 1:30 PM - 3:30 PM Preliminary Competitions 3:30 PM - 4:30 PM Advisors Meeting 4:30 PM - 7:00 PM Chapter Time 7:00 PM - 8:00 PM Finalist Awards Session 8:00 PM - 11:00 PM DECA Pool Party 11:00 PM Curfew
The conference registration fee applies to DECA members, advisors and chaperones and includes the following: • conference workshops •TUESDAY conference materials • conference t-shirt • Monday lucheon • Monday dinner • DC night tour 7:30 AM - 8:30AM
FEBRUARY 13
Alumni Breakfast Deadline: June 5, 2017 8:30 AM 11:00 AM *Registration-fee is non-refundable Final Competitions 12:00 PM - 1:30 PM Grand Awards & Closing Session REGISTRATION QUESTIONS JOHN STILES TALIA COBBINS Montana DECA INC.DECA Talia_Cobbins@deca.org (703) 860-5000 ext. 249 jstiles@mtdeca.com (406) 209-4490 www.mtdeca.com
PO BOX 3061 Bozeman, MT 59772 502 South 19th Ave #301B Bozeman, MT 59715
#MTedge - 21
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FRIDAY 11:30 PM
11:30 11:30 PM PM
CURFE 10:00 AM 10:00 AM CURFE 10:00 AM
IMPORTANT 2018 CHANGES
REGIS REGIST REGIS ■ 404
1. CURFEW: Curfew has moved up to 11:00pm. ■ 2. HOTEL: All hotel reservations will be handled through the online registration ■ 404 404 system and booked through Montana DECA. Chapters will pay Montana DECA for all Registration and Lodging. 3. AWARDS SESSIONS: Monday night, Montana DECA will hang finalist medallions. Grand Awards will invite all finalists to the stage, and award only ICDC qualifying spots with Trophies. 4. EXHIBIT HALL: Workshops will not be offered this year. However, Montana DECA will offer an engaging and active exhibit hall for your members. ■ 401 401 Incentives will be given for attendance, and stamp cards will track their ■ ■ 401 participation. 5. BREAKFAST: Breakfast is at the chapters expense, and is not included in registration. ■ 404 404 ■ 6. POOL PARTY: The DECA Pool Party will replace the DECA Dance Monday ■ 404 night. 7. ALUMNI BREAKFAST: The Alumni breakfast will be free to all graduating seniors who pre-pay their Montana Collegiate dues at the State Career Development Conference. This will replace the Presidents Dinner/Breakfast. ■ See See page 44 ■ 8. COMPETITIVE EVENTS: Competitors will be restricted to ONE competitive ■ See page page 4 event per time block. See enclosed layout of event blocks. 9. CYSTIC FIBROSIS: The Montana DECA State Officer Team has announced Cystic Fibrosis as the official charitable organization of Montana DECA and the 2018 Montana DECA Miracle Minute. ■ 401 401 10. SERIES EVENTS: The Individual Series Events will drop down to ONE ■ ■ 401 Role-Play in preliminary competition and ONE Role-Play in Finals. 11. FILLABLE DOCUMENTS: All State CDC Permission Forms, and Competitive ■ Grand Grand Ballr Event worksheets will be available as ■ ■ Grand Ballr Ballr Fillable .PDF files on www.mtdeca.com/state-conference. 12. CHAPERONE RATIO: Fairmont Hot Springs requires one adult per eight students in attendance. It is the Chapters responsibility to adhere to this guideline. 13. NEW PERMISSION FORMS: We have condensed and enhanced our Conference Permission and Attendance forms.
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ENTREPRENEURSHIP EVENTS (1-3 PERSON TEAM) INNOVATION PLAN
EIP
START-UP BUSINESS PLAN FRANCHISE BUSINESS PLAN INDEPENDENT BUSINESS PLAN BUSINESS GROWTH PLAN INTERNATIONAL BUSINESS PLAN
ESB EFB EIB EBG IBP
MARKETING REPRESENTATIVE EVENTS (1-3 PERSON TEAM) ADVERTISING CAMPAIGN ADC FASHION MERCHANDISING PROMOTION PLAN FMP SPORTS & ENTERTAINMENT PROMOTION PLAN SEPP PROFESSIONAL SELLING EVENTS FINANCIAL CONSULTING HOSPITALITY & TOURISM PROFESSIONAL SELLING PROFESSIONAL SELLING
FCE HTPS PSE
MONDAY 11:00AM-1:00PM TEAM DECISION MAKING EVENTS (2 PERSON TEAM) BUYING & MERCHANDISING BTDM FINANCIAL SERVICES FTDM MARKETING MANAGEMENT MTDM INDIVIDUAL SERIES ACCOUNTING APPLICATOINS APPAREL & ACCESSORIES MARKETING BUSINESS FINANCE ENTREPRENEURSHIP HOTEL & LODGING MANAGEMENT QUICK SERVE RESTAURANT MANAGEMENT RETAIL MERCHANDISING
ACT AAM BFS ENT HLM QSRM RMS
MONDAY 1:30PM-3:30PM PRINCIPLES EVENTS (FIRST YEAR COMPETITORS ONLY) PRINCIPLES OF BUSINESS MANAGEMENT & ADMINISTRATION PRINCIPLES OF FINANCE PRINCIPLES OF HOSPITALITY & TOURISM PRINCIPLES OF MARKETING
PBM PFN PHT PMK
CHAPTER TEAM EVENTS COMMUNITY SERVICE PROJECT CREATIVE MARKETING PROJECT ENTREPRENEURSHIP PROMOTION PROJECT FINANCIAL LITERACY PROMOTION PROJECT LEARN & EARN PROJECT PUBLIC RELATIONS PROJECT
CSP CMP EPP FLPP LEP PRP
INDIVIDUAL SERIES AUTOMOTIVE SERVICES MARKETING BUSINESS SERVICES MARKETING FOOD MARKETING HUMAN RESOURCES MANAGEMENT MARKETING COMMUNICATIONS RESTAURANT FOOD SERVICES MANAGEMENT SPORTS & ENTERTAINMENT MARKETING PERSONAL FINANCIAL LITERACY
MY EVENTS MY EVENTS ARE: 1 2 3 4
EVENT
PARTNER(S) IF APPLICABLE:
ASM BSM FMS HRM MCS RFSM SEM PFL
LIMITLESS
CAMPAIGNS deca.org/chaptercampaigns
NOVEMBER DEADLINE 12.1.17
MEMBERSHIP
Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the categories (students, alumni and professionals) of the Membership Campaign and receive a pennant and certificate.
Guide your membership efforts by meeting these goals.
ALUMNI
MORE STUDENTS THAN LAST YEAR
PROFESSIONALS
GLOBAL ENTREPRENEURSHIP WEEK
Activities must occur during November 13-19, 2017. Submit DECA Idea Challenge entries at www.deca.org/ideachallenge.
IDEA CHALLENGE ENTRIES
SUCCESS STORIES OF LOCAL ENTREPRENEURS
SCHOOL/COMMUNITY OUTREACH ACTIVITIES
PROMOTIONAL
Conduct these activities from the beginning of your school year through DECA Month.
SCHOOL OUTREACH ACTIVITIES
CELEBRATE DECA MONTH IN
SUCCESS STORIES OF ALUMNI
Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!
DEADLINE 12.1.17 Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant and certificate. Earn THRIVE LEVEL by meeting the requirements in any TWO of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!
COMMUNITY OUTREACH ACTIVITIES
COMMUNITY SERVICE
Conduct a community service activity from the beginning of your school year through DECA Month.
OR MORE COMMUNITY SERVICE ACTIVITIES
OR MORE PARTICIPATION OF YOUR DECA MEMBERS
FORM OF PUBLICITY OR PROMOTION
ADVOCACY
DEADLINE 3.1.18
Advocate during Career and Technical Education Month in February.
SCHOOL OUTREACH ACTIVITIES
PUBLIC POLICY MAKERS OUTREACH
Meet the requirements in the Advocacy Campaign during February and receive a pennant, special plaque from DECA’s Congressional Advisory Board and a letter of recognition sent to your school administrator and government officials.
COMMUNITY OUTREACH ACTIVITIES
GET MONEY FOR YOUR CHAPTER!
Eligibility to attend ICDC is determined by the chartered associations, based on their policies. Chapters should consult with their association advisor for eligibility guidelines.
THRIVE IN MEMBERSHIP + DECA MONTH CAMPAIGNS = $500
CONFERENCE PROFESSIONALISM CONFERENCE PROFESSIONALISM DRESS CODE Professional appearance is an important aspect of the overall DRESS CODE
Professional appearance is an important aspect preparation of DECA members for the business world.ofTothe that end, overallDECA preparation DECA for thefunctions business supports aof dress codemembers for its career-based that world. exemplifies To that end, DECAstandards supports dress code while for its the highest of aprofessionalism being career-based functionsbetween that expemplifies the highest non-discriminatory males and females. standards of professionalism while being DECA’s board of directors hasmales developed following official dress non-discriminatory between andthe females. standards for the International Career Development Conference. The Montana Board of Directors Students,DECA advisors and chaperones must has followdeveloped the dress code. the following official dress standards for the State Career Competitors must wear an official DECA blazer during Development Conference. Students, advisors andinteraction with the judges. While official DECA blazers are not required during chaperones must follow the conference dress code. briefing and testing, professional business dress is required. Professional dress should also be worndress to all conference Competitors must wear professional during sessions interaction with judges and and/or corporate partners. including workshops special meal functions such as luncheons. Professional dress should also be worn to all conference Forincluding a more polished, professional it is recommended sessions workshops andappearance, special meal functions. that attendees wear appropriate hosiery/socks.
WHEN APPEARING BEFORE JUDGES
AN OFFICIAL DECAsuit BLAZER IS REQUIRED FEMALES: Business or blazer with dress TO blouse RECEIVE RECOGNITION AN AWARD ON STAGE. and dress skirt OR or dress slacks or business dress; dress shoes. WHEN APPEARING JUDGES MALES: Business suitBEFORE or sport coat with dress FEMALES: slacks, Official DECA blazer with dress skirt or dress slacks and a collared dress shirt and necktie; dress blouse or official with a dress; dress shoes dress shoes; dressblazer socks. The following not allowed: athletic shoes, MALES: are Official DECA blazerdenim, with dress slacks, collared dress shirt and shorts, necktie; dress shoes and dress socks sweatshirts, t-shirts, hats.
BUSINESS ATTIRE DECACASUAL GENERAL SESSIONS, MEAL FUNCTIONS
suit or blouse blazer withor dress blouse and dress skirt or CasualFEMALES: slacks (e.g.Business Dockers), shirt, socks, casual dressand slacksathletic or businessshoes dress; dress shoes. Jeans, t-shirts areshoes not included in business attire.suit or sport coat with dress slacks, collared dress MALES:casualBusiness
CON FERENCE PROF ESSI ONALISM
shirt and necktie; dress shoes and dress socks
40
CASUAL ATTIRE Neat casual clothing is acceptable during free time andAND EVENT BRIEFING, MANUAL REGISTRATION select Montana DECA tours/activities, or as otherwise TESTING, LEADERSHIP ACADEMIES/INSTITUTES authorized by the Chapter Advisor or Montana DECA FEMALES: Dress blouse or dress sweater with dress skirt or dress slacks Staff. Casual attire(blazer is not acceptable in front of judges, optional) or business dress; dress shoes corporate partners, or event staff. Casual attire is not perCollared shirt and necktie with dress slacks (blazer mittedMALES: in competition ofdress judging areas. optional); dress shoes and dress socks
UNACCEPTABLE ATTIRE DECA BUSINESS CASUAL The following are unacceptable during any Montana
Casual slacks (e.g., Dockers), or shirt,clothing, socks and casual shoes. DECA •activities: skin-tight or blouse revealing athletic • Jeans, t-shirts and(unless athletic shoes are not included business casual clothing, swim-wear swimming), andinclothing with attire. printing that is suggestive, obscene, or promotes illegal activities.
UNACCEPTABLE DURING DECA ACTIVITIES
• Skin-tight or revealing clothing • Midriff-baring When judging adherence to the dress code, Montana DECAclothing asks • Swimwear • Athletic clothing that advisors, teachers and chaperones use observation as the • Leggings or graphic designed hosiery/tights tool for assessing compliance. Montana DECA does not support or condone touching of students or their clothing aspromotes a meansillegal of • the Clothing with printing that is suggestive, obscene or determining whether or not a student is following the dress code substances guidelines. When judging adherence to the dress code, DECA asks that advisors, teachers and chaperones use observation as the tool for assessing compliance. DECA does not support or condone the touching of students or their clothing as a means of determining whether or not a student is following the dress code guidelines.
__________________________ Student Signature
CODE OF CONDUCT The BoardOF of Directors for DECA Inc. requires each delegate CODE CONDUCT
The Montana DECA Board of Development Directors requires each attending the International Career Conference to read delegate attending the State Career Development and complete the ATTENDANCE PERMISSION FORM and return to Conference to read, agree to, and comply withcompletion the the CHARTERED ASSOCIATION DECA advisor as partial following standards: of attendance requirements. 1.
The term “delegate” shall mean any DECA member, including advisors, attending conferences (high school, collegiate, alumni, professional).
2.
There shall be no defacing of public property. Any damage to any property or furnishing in the hotel rooms or building must be paid for by the individual or chapter responsible.
3.
Delegates must wear identification badges at all times.
4.
Delegates shall refrain from using inappropriate or profane language at all times.
5.
Delegates shall refrain from written, verbal, physical or electronic activities that may lead to harassment, hazing, bullying or damaging property.
6.
The use of any harassment against anyone on the basis of race, color, creed, national origin, ancestry, age, gender, sexual orientation or disability is prohibited.
7.
Delegates shall respect the rights and safety of other hotel guests.
8.
Delegates shall not possess alcoholic beverages, narcotics or weapons in any form at any time under any circumstances.
9.
Delegates shall refrain from gambling—playing cards, dice or games of chance for money or other things of value.
10.
Use of tobacco products and electronic cigarettes by delegates is prohibited at all DECA functions.
11.
Delegates must adhere to the dress code at all times.
12.
Delegates must not dress or behave in a manner than can be interpreted as sexually explicit.
13.
Students shall keep their adult advisors informed of their activities and whereabouts at all times.
14.
No delegate shall leave the hotel (except for authorized events) unless permission has been received from chapter and chartered association advisors.
15.
Delegates should be prompt and prepared for all activities.
16.
Delegates should be financially prepared for all activities.
17.
Delegates are required to attend all sessions and activities assigned including workshops, competitive events, committee meetings, etc., for which they are registered unless engaged in some specific assignment scheduled at the same time.
18.
Delegates will spend nights at their assigned hotel and in their assigned room. No guests allowed during curfew hours. Delegates will be quiet at curfew.
19.
Curfew will be enforced. Curfew means the delegate will be in his/ her assigned room.
20.
Chartered associations will be responsible for delegates’ conduct.
21.
Tasteful casual wear will be accepted during specific social functions as designated during orientation.
22.
Delegates ignoring or violating any of the above rules will subject their entire delegation to being unseated and their candidates or competitive events participants to being disqualified. Individual delegates may be sent home immediately at their own expense.
_____________________________ Parent/Guardian Signature
_________ Date
MEDICAL RELEASE & ink. HISTORY Please PRINT and use BLACK
State Career Development Conference Emergency Medical Authorization 2016-2017
PART I The purpose of this form is to authorize the provision of emergency treatment for chapter members in the unlikely event that they become ill or injured while traveling with their advisor. It is imperative the following information be furnished so that the member will be cared for properly in the event of an emergency. The authorization does not cover major surgery unless the medical opinions of two licensed physicians or dentists, concurring in the necessity for such surgery, are obtained prior to the performance of such surgery. I ___________________________ of ______________________________________________________________ (Parent Name) (Address)(City)(State, Zip) hereby give my consent for: (1) the administration of any emergency treatment deemed necessary by a licensed physician or dentist, (2) the transfer to any hospital reasonably accessible, and (3) consent to release the medical information provided. ____________________________________________ Date ________ / _______ /_________ (Member Signature) (Month) (Day) (Year) ____________________________________________ Date ________ / ______ /_________ (Parent/Guardian Signature) (Month) (Day) (Year) The following information is needed by any hospital or practitioner not having access to the member’s medical history: Does the member have:
ANY ITEMS MARKED “YES” SHOULD BE EXPLAINED BELOW
Any food allergies a. FOOD b. MEDICATION c. OTHER (Insect, etc..)
YES _________ NO ________ YES _________ NO ________ YES _________ NO ________
Any health problems or physical disabilities
YES _________ NO ________
Any respiratory problems
YES _________ NO ________
Any diabetes
YES _________ NO ________
Any epilepsy
YES _________ NO ________
Any chronic disease
YES _________ NO ________
Any emotional or physical problems
YES _________ NO ________
Any medication being taken at present
YES _________ NO ________
Any Glasses: YES/NO
Contact Lenses: YES/NO
Hearing Devices: YES/NO
Date of Last Tetanus Booster: ________ / _______ / ________ (Month) (Day) (Year) Does member have all required immunization shots? _______YES ______NO
#MTedge - 27
SOCIAL MEDIA CONDUCT & POLICY Social media allows for nearly limitless conversation worldwide – often in real time. We hope that Montana DECA personnel will participate in social media and enjoy its benefits, and we also expect everyone who participates in online commentary to understand and follow these simple but important guidelines. Keep in mind that our overall goal is simple: to participate online in a respectful, relevant manner that protects our reputation and of course follows the letter and spirit of the law. One way you can help to ensure this goal is to avoid being an official Montana DECA spokesperson. We have a specially trained DECA Communications and Public Relations staff who are the only authorized people to speak on Montana DECA’s behalf in online and print conversations. DECA members, including elected officials and staff that choose to participate in conversation where Montana DECA is mentioned or implied will need to adhere to the following guidelines, accurately identify themselves and their role within the organization, and the fact that the things they post are their individual opinion. These guidelines are designed to help you and Montana DECA achieve a more concise, clear, professional image. If one creates or contributes to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media – Twitter, Yelp, Wikipedia, MySpace, Facebook along with thousands more in this realm where Montana DECA is mentioned or implied, here are some guiding principles for all to keep in mind and follow: THINK BEFORE POSTING: No use of social media publication may include confidential Montana DECA material, employment documents, or information that may deem detrimental to our business partners, investors, employees, or stakeholders. IDENTIFY YOURSELF: Remembering that you are a member of Montana DECA is very important. Whether you are an elected official, classified staff member, or student/employee director, your message can directly affect our initiatives and movements. When posting related to Montana DECA or its members you must identify yourself with the proper title and identify that it is your personal/individual opinion. Any specific comments related to a statement from Montana DECA must be made through our trained Public Relations and Communications staff. REMEMBER YOUR WORK RESPONSIBILITIES: Do not let social media interfere with your ability to work with the student body or serve the Montana DECA organization. DON’T MISLEAD OTHERS: Never represent yourself or Montana DECA in a misleading manner. You are solely responsible for the content you post or interact with online. Tell the truth, and don’t reference co-workers, fellow members, business partners, or other stakeholders without their expressed permission. MEANINGFUL & RESPECTFUL COMMENTS: Stick to your experience level. Avoid harsh, misleading remarks on topics which you are not educated on. Remember your comments can directly affect and impact the professional image of all Stakeholders within Montana DECA. LEGAL MATTERS: Never comment on anything related to legal matters. Montana DECA has highly trained legal representation and staff to comment on legal matters dealing with Montana DECA action(s) and policy. All comments made on a legal note should be done after careful consultation with Montana DECA Legal Council and Montana DECA Public Relations and Communications Staff. BE SMART: Take a moment to review your information prior to publishing. Remember that this information is stored and will be around indefinitely. Make sure you are publishing only what you mean. Mean what you say and say what you mean. As Montana DECA elected officials, personnel, staff, and stakeholders, we strive very hard every day to uphold our professional image and unique culture. It is our values that direct the positive movement forward. With strong and enhanced internet communications we will continue to live up to the integrity, dedication, and enthusiasm that our stakeholders expect.
______________________________ Student Signature
_______________________________ Parent/Guardian Signature
_________________ Date
ATTENDANCE PERMISSION FORM ATTENDANCE
This is to certify that ________________________________ has my permission to attend the Montana DECA State Career Development Conference February 11-13, 2018 at Fairmont Hot Springs Resort. I also do hereby on behalf of him/her absorb and release the school officials, the DECA Chapter Advisor(s), as well as Montana DECA Staff, Agents and Volunteers from any claims for personal injuries or illness which might be sustained while he/she is en route to and from or during the Montana DECA sponsored activity.
EMERGENCY
Any medical exceptions or modifications to the Montana DECA Medical Release form/code must be documented in the conference headquarters prior to the beginning of the conference. This is the responsibility of the local chapter advisor. I authorize the chapter advisor or Montana DECA personnel the secure the services of a physician or hospital, and to incur the expenses for necessary services in the event of an accident or illness, and I will provide necessary payment for these costs: WALK-IN CLINICS Express Care 435 S. Crystal Street, #200 Butte, MT 59701 406.496.3670
HOSPITALS Anaconda Hospital 401 W. Pennsylvania St Anaconda, MT 59711 406.563.8500
DRUG STORES CVS Pharmacy 1275 Harrison Avenue Butte, MT 59701 406.723.9408
Focused Medical Care 300 W. Mercury Street Butte, MT 59701 406.494.3768
St James Healthcare 400 South Clark St Butte, MT 59701 406.723.2500
Walgreens 2611 Harrison Avenue Butte, MT 59701 406.782.5471
We have read and agree to abide by the delegate conduct practices and procedures and dress code. We also agree that the school officials, the DECA Chapter Advisor(s), and Montana DECA Staff have the right to send the student home from the State Career Development Conference at our expense, provided he/she has violated the delegate conduct practices and procedures and/or his/her conduct had become a detriment. We also authorize Montana DECA to publish press releases and media publications which could include my students name, photo, and/or voice. ________________________________ Student Signature
__________________________________ Parent Signature
________________________________ Chapter Advisor Signature
__________________________________ School Official Signature
________________________________ Insurance Company Name
____________________ Policy Number
#MTedge - 29
VISION 2020 STRATEGIC PLAN 2017-2020
#MTedge - 31
GREETINGS! With a 67 year history, Montana DECA has an illustrious past that has touched the lives of more than 10 million students, educators, school administrators, and business professionals. Their strong connection with our organization has developed into a brand that people identify and one that has evolved over the years. DECA has a very proud past that has evolved throughout the decades. As business leaders, we recognize the significance of the past while standing ready to embrace the future. This three year strategic plan was developed to aid in accomplishing just that.
JOHN STILES
State Director, MT DECA 406.209.4490 jstiles@mtdeca.com www.mtdeca.com
The DECA experience isn’t just for one kind of member with one specific set of goals. The DECA experience is about exploring options, discovering new paths and experiencing opportunities you never knew existed. From DECA’s competitive events and leadership opportunities, to career pathway conferences and chapter programs, there is a unique event, program, conference, and campaign for every member to participate in. Our ambitious goals aim to reach every student at their respective stage in education and development. Our legendary and spirited history of preparing emerging leaders and entrepreneurs arose from the dedicated planning, hard work and inspiration of our students, advisors, school administrators, and business professionals. Our three year strategic plan is no exception. As we take a detailed look at our past and explore the opportunities of the future, we become stronger as a Chartered Association, Brand, and Co-Curricular Program. As we continue to evolve and adapt to meet your needs, I encourage you to utilize DECA’s endless resources. There is no limit to what you can achieve. So ignore your fear and push aside your uncertainty, because you’re about to embark on an incredible journey. With DECA, your knowledge, skills, achievements and experiences will truly be limitless. Sincerely,
3 WHO WE ARE MONTANA DECA MISSION STRATEGIC PLAN MISSION DECA VALUES & GUIDING PRINCIPLES
5 WHERE WE’VE BEEN KEY METRICS -MEMBERSHIP -CONFERENCES -FINANCES ENVIRONMENTAL SCAN
7 WHERE WE’RE GOING PRIORITIES S.W.O.T ANALYSIS STRATEGIC GOALS CHAPTER OFFICER TRAINING CHAPTER ENGAGEMENT & RETENTION ALUMNI RELATIONS ADVISOR PROFESSIONAL LEARNING
9 HOW WE’RE GETTING THERE TIMELINE NEXT STEPS CHAPTER OFFICER TRAINING CHAPTER ENGAGEMENT ADVISOR UNIVERSITY ALUMNI RELATIONS
#MTedge - 33
PREPARES EMERGING
LEADERS & ENTREPRENEURS
IN MARKETING, FINANCE, HOSPITALITY AND MANAGEMENT
4
WHO WE ARE VISION
Montana DECA is dedicated to preparing the next generation to be:
ACADEMICALLY PREPARED DECA members are ambitious, high-achieving leaders equipped to conquer the challenges of their aspirations.
COMMUNITY ORIENTED Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their local and broader communities.
PROFESSIONALLY RESPONSIBLE DECA members are poised professionals with ethics, integrity and high standards.
EXPERIENCED LEADERS DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation.
OUR VALUES COMPETENCE INNOVATION
MISSION Montana DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges across the Montana.
OUR PROMISE Montana DECA goals, objectives, programs, conferences and events will adhere to and:
INTEGRATE INTO CLASSROOM INSTRUCTION An integral component of classroom instruction, DECA activities provide authentic, experiential learning methods to prepare members for college and careers.
APPLY LEARNING DECA members put their knowledge into action through rigorous project-based activities that require creative solutions with practical outcomes.
CONNECT TO BUSINESS Partnerships with businesses at the local and broader levels provide DECA members realistic insight into industry and promote meaningful, relevant learning.
PROMOTE COMPETITION As in the global economy, a spark of competition drives DECA members to excel and improve their performance.
INTEGRITY TEAMWORK #MTedge - 35
KEY METRICS MEMBERSHIP TOTAL
ALUMNI
PROFESSIONAL MEMBER
ADVISORS
STUDENT MEMBERS
CHAPTERS
0
100
200 2016-2017
CHAPTERS
2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017
12 12 11 13 13 12
2015-2016
STUDENT MEMBERS 390 416 397 530 518 548
300 2014-2015
400 2013-2014
ADVISORS
12 12 11 14 17 15
500 2012-2013
600
700
2011-2012
PROFESSIONAL MEMBER 0 0 20 20 20 20
ALUMNI
TOTAL
0 0 20 21 23 21
402 428 448 585 578 604
CONFERENCES 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017
STATE CDC 311 Helena, MT 330 Helena, MT 314 Great Falls, MT 424 Great Falls, MT 414 Great Falls, MT 439 Great Falls, MT
ICDC 139 Salt Lake 169 Anaheim 145 Atlanta 189 Orlando 78 Nashville 202 Anaheim
500 450 400 350 300 250 200 150 100 50 0
2011-2012
2012-2013
2013-2014 State CDC
2014-2015 ICDC
2015-2016
2016-2017
FINANCES 200000 150000 100000 50000 0
2009-2010
2010-2011
2011-2012
2012-2013
2013-2014
-50000 INCOME
2009-2010 2010-2011 2011-2012 2012-2013 2013-2014
EXPENSES
NET
INCOME 92,958 120,610 82,813 108,111 177,411
TOTAL ASSETS
EXPENSES 74,007 116,714 89,564 103,589 142,483
NET 18,951 3,896 -6,751 4,522 34,928
TOTAL ASSETS 36,193 40,089 33,338 37,860 72,788
ENVIRONMENTAL SCAN Montana DECA distributed a Strategic Planning Survey in May 2017, asking Stakeholders to evaluate key performance areas by telling us if they feel the defined area is moving the right direction, wrong direction, or not sure. The results are as follows:
Association Communications: Based on your perception of Montana DECA today, Montana DECA is.......
Quality Leadership Programs: Based on your perception of Montana DECA today, Montana DECA is.......
Community Relationships: Based on your perception of Montana DECA today, Montana DECA is.......
100%: Going in the Right Direction 0%: Going in the Wrong Direction 0%: Not Sure
100%: Going in the Right Direction 0%: Going in the Wrong Direction 0%: Not Sure
Membership Development: Based on your perception of Montana DECA today, Montana DECA is.......
Professional Development: Based on your perception of Montana DECA today, Montana DECA is.......
75%: Going in the Right Direction 0%: Going in the Wrong Direction 25%: Not Sure
75%: Going in the Right Direction 12.5%: Going in the Wrong Direction 12.5%: Not Sure #MTedge - 37
100%: Going in the Right Direction 0%: Going in the Wrong Direction 0%: Not Sure
PRIORITIES Montana DECA distributed a Strategic Planning Survey in May 2017, asking Stakeholders to list their top three priorities they would like to see Montana DECA focus on over the next three years. The summary of largest response items are listed to the right.
PRIORITY #1 -CHAPTER OFFICER TRAINING OPPORTUNITIES -SUSTAINABLE GROWTH MODEL/PLAN -ADVISOR PROFESSIONAL LEARNING
PRIORITY #2 -NEED BASED CONFERENCE SCHOLARSHIPS -CHAPTER FINANCIAL SUPPORT -COST REDUCTION
PRIORITY #3 -DEVELOPING COLLEGIATE DECA PRESENCE -COMMUNITY OUTREACH (ALUMNI RELATIONS) -SPECIAL EVENT PROJECTS
S.W.O.T ANALYSIS STRENGTHS • • • •
Strong core of chapters Administrative CTE Support Internal morale is high Student leadership training opportunities
WEAKNESSES • • • •
OPPORTUNITIES • • • • • •
Growth of Alumni & Professional Membership Base Official Collegiate DECA Charter MT DECA Congressional Advisory Board MT DECA Fall Leadership Conference New Advisor On-Boarding Opportunities. Chapter Officer & Leadership Resources
Membership base has not expanded recently Membership is often tied to long lasting advisors. When they retire, so do programs. Advisor Advocacy/Participation in CTE Associations Volatile business curriculum
THREATS • • •
Growth of other CTE areas continue to compete for resources and academic interests. External sources of funding. Federal Health Guidelines.
STRATEGIC GOALS
1 2 3 4
CHAPTER OFFICER TRAINING Developing emerging leaders is the core of the DECA experience. The Montana DECA Emerging Leader Summit is our new take on providing an annual comprehensive leadership program for our chapter leadership teams. Its goal is to empower chapter officers to provide effective leadership through goal setting, consensus building and project implementation. Chapter leaders will be able to elevate their leadership in DECA by becoming the ultimate chapter leader. They will discover their personal leadership style, and learn how they can use that to take their chapter to the next level.
CHAPTER ENGAGEMENT & RETENTION Develop a point-based chapter and membership engagement system in which chapters will earn financial recognition for their DECA related activities and program participation throughout the Montana DECA system and local communities. The Aspire Higher chapter engagement program will use a variety of DECA activities as a chapters’ guide to higher levels of engagement and success. Chapters will be able to earn the recognition it deserves, all while earning valuable chapter funds, and increasing program effectiveness and engagement. The categories of performance will be based on four broad categories: Advocacy, Promotion, Alumni & Member Relations, and Program/Conference Participation.
ALUMNI RELATIONS DECA has impacted the lives of more than 10 million members, advisors, business professionals, parents and friends. Together these friends and alumni of DECA create one powerful business network. Connect Where You Are, is focused on connecting friends and alumni of DECA where they are in their education, careers and lives and helping discover the value of being a part of our 10 million member and friend alumni network. Together, the Connected Network provides financial ALUMNI GROWTH & DEVELOPMENT scholarships to Montana DECA students, enhances DECA Conferences, and increases program opportunity and exposure.
ADVISOR PROFESSIONAL LEARNING Enrich teaching and learning by offering performance improvement tools and resources to our Chapter Advisors across the Montana DECA system. Advisor University will provide accessible, online tutorials and learning seminars that chapter advisors can attend/view at their convenience.
#MTedge - 39
CHAPTER OFFICER TRAINING EMERGING LEADER SUMMIT Developing emerging leaders is the core of the DECA experience. The Montana DECA Emerging Leader Summit is our new take on providing an annual comprehensive leadership program for our chapter leadership teams. Its goal is to empower chapter officers to provide effective leadership through goal setting, consensus building and project implementation. Chapter leaders will be able to elevate their leadership in DECA by becoming the ultimate chapter leader. They will discover their personal leadership style, and learn how they can use that to take their chapter to the next level. Aligned with 21st Century Skills in the areas of critical thinking and problem solving, communication, collaboration and creativity and innovation, Montana DECA’s Emerging Leader Summit prepares DECA members to be effective leaders in college and careers. •
30
• •
JULY 2017
60 AUGUST, 2017
90
SEPTEMBER 2017
180 JUNE 2018
GOALS NETWORKING Provide networking opportunities for our chapter leadership for their approaching year of service by connecting with chapter leaders from all across Montana DECA’s membership, including the State Officer Team. LEADERSHIP
•
Develop Emerging Leader Summit Promotional Materials.
•
Finalize Training Manuals & Content.
• •
DECEMBER 2017
360
Develop Training Platform & Content. Obtain Emerging Leader Summit Corporate Partner. Announce Dates & Distribute Registration Packet for the 2018 Emerging Leader Summit late July 2018.
Progress Report Update Official Corporate Partner on Summit Progress
•
Launch Emerging Leader Summit Resources and Open Summit Registration.
•
Host First MT DECA Emerging Leader Summit
Prepare our Chapter Officers for their role as a leader through activities that teach professionalism, public speaking, collaboration, etiquette and key leadership values/principles. RESOURCES Provide resources, information, training, and a curriculum that support the development of local Programs of Leadership. PEER-TO-PEER LEARNING Develop a program where State Officer Leadership trains Chapter Officer Leadership through an open and engaging training session(s).
CHAPTER ENGAGEMENT ASPIRE HIGHER Develop a point-based chapter and membership engagement system in which chapters will earn financial recognition for their DECA related activities and program participation throughout the Montana DECA system. and local communities. The Aspire Higher chapter engagement program will use a variety of DECA activities as a chapters’ guide to higher levels of engagement and success. Chapters will be able to earn the recognition it deserves, all while earning valuable chapter funds, and increasing program effectiveness and engagement. The categories of performance will be based on four broad categories: Advocacy, Promotion, Alumni & Member Relations, and Program/Conference Participation. •
30 JULY 2017
60
•
•
AUGUST, 2017
90
•
SEPTEMBER 2017
•
180
Develop Criteria for the Aspire Higher Points Based System & Announce to Chapter Leadership. Design Aspire Higher Promotional Materials & Distribute to Chapter Leadership. Launch Reporting Site, and Provide Instructions on Documenting Chapter Activity.
Promote Aspire Higher Campaign on Social Networks. Provide Tips/Suggestions to Local Leadership for the Aspire Higher Campaign.
DECEMBER 2017
ENGAGEMENT With a variety of qualifying criteria, the Aspire Higher program provides a guide that empowers chapters to engage their membership in activities throughout the academic year. OWNERSHIP & EMPOWERMENT The Aspire Higher program puts emphasis on student engagement and ownership over chapter advocacy, membership, participation, and community outreach. Aspire Higher aims to provide incentives for those chapter wanting to go above and beyond. SUSTAINED MEMBERSHIP Aspire Higher is designed to help chapters grow by making the DECA experience available to more student members, keeping alumni involved and engaging professional members. ADVOCACY
•
360
GOALS
•
JUNE 2018
•
Evaluate Qualifying Chapters. Release Collaborative Press Release Highlighting Chapter Efforts and Achievement Evaluate Program
Aspire Higher provides chapter members an opportunity to share with their school and community what DECA is all about and how their chapter is making a positive impact on its members and community, all while receiving recognition for their efforts. #MTedge - 41
ALUMNI RELATIONS CONNECT WHERE YOU ARE DECA has impacted the lives of more than 10 million members, advisors, business professionals, parents and friends. Together these friends and alumni of DECA create one powerful business network. Connect Where You Are, is focused on connecting friends and alumni of DECA where they are in their education, careers and lives and helping discover the value of being a part of our 10 million member and friend alumni network. Together, the Connected Network provides financial scholarships to Montana DECA students, enhances DECA Conferences, and increases program opportunity and exposure. •
30
•
JULY 2017
60 AUGUST, 2017
90
SEPTEMBER 2017
180
•
• • •
• •
DECEMBER 2017
• •
360
•
JUNE 2018
•
Publish a Request for Alumni Contact Information & Mail Initial Contact Letters. Develop Parameters of the MT DECA Alumni Council and Request Board of Directors Approval. Host 1st Annual MT DECA Golf Tournament to Engage Local Support for the State Conference. Mail Alumni Letters. Distribute first Quarterly Alumni Update. Promote Alumni & Professional Membership through Local Chapters and Mail Alumni Letters. Mail Alumni Thank You and Welcome Letters. Recognize Alumni and Professional Members on Website and in State CDC Program. Host Business After Hours Provide an Alumni & Professional Member Reception at State CDC. Ask Graduating High School DECA members to continue their membership. Officially launch alumni advisory council.
GOALS GRADUATING SENIORS Provide reduced initial year alumni membership dues for graduating high school seniors who “pre-pay” their alumni membership at the State Career Development Conference. Provide incentives to become and stay an alumni member. COMMUNITY EVENTS Host a variety of community events throughout the academic year that engages and recruits DECA support and visibility. Create a fun and engaging community presence that recruits professional and alumni DECA membership. ALUMNI COMMUNICATIONS Develop and distribute a quarterly update to all alumni and professional members on the happenings of MT DECA, as well as recent successes of statewide chapters. ADVOCACY & PRESENCE Create a MT DECA Alumni & Professional Advisory Council, where members can stay involved in MT DECA programs and events, while simultaneously helping MT DECA by providing feedback, advocacy and support. Continually provide ways for alumni and professional membership to get involved.
PROFESSIONAL LEARNING ADVISOR UNIVERSITY Enrich teaching and learning by offering performance improvement tools and resources to our Chapter Advisors across the Montana DECA system. Advisor University will provide accessible, online tutorials and learning seminars that chapter advisors can attend/view at their time and convenience. Learning modules and resources will be separated and targeted to a Chapter Advisors experience and skill level with DECA and Career & Technical Education. Whether a chapter advisor is learning CTE and DECA for the first time, or if they have been a DECA Advisor for 20 years, Advisor University will provide clear, relevant, and beneficial resources and modules. As a leader in CTE professional development, Montana DECA will provide professional development credits (CEU’s) to all participating advisors. •
30
•
JULY 2017
60 AUGUST, 2017
90
SEPTEMBER 2017
180 DECEMBER 2017
360 JUNE 2018
Develop Advisor University Module Content by attending the DECA Train the Trainer Conference. Get CEU Authority for MT DECA Advisor Professional Learning.
•
Release Modules for New Advisors.
•
Distribute Print Co-Curricular and Professional Learning Resources to Chapters.
•
Release Modules for Seasoned Advisors.
•
Release Remaining Professional Learning Modules.
•
Brainstorm Following Academic Year Content.
•
Provide Certificates, Recognition, and CEU Credits for Participating Advisors. Submit Press Releases for Advisor Achievement. Evaluate Professional Learning and Brainstorm Additional Content.
• •
GOALS ENRICH TEACHING & LEARNING As an industry leader, MT DECA will provide the most cutting edge, relevant, and effective tools to enrich teaching and enhance the learning of our membership. We will strive to provide the most engaging and effective resources to our classrooms. CO-CURRICULAR RESOURCES As a co-curricular CTSO, MT DECA is dedicated to helping our classrooms integrate new, innovative, and effective curriculum resources that integrate into DECA competitive events, conferences, and programs. ACCESS & OPPORTUNITY Provide resources, information, training, and assistance to both novice and seasoned advisors in an effective, clear and concise manner. ADVOCACY & PRESENCE Provide resources for Chapter Advisors to advocate for the importance and success of Career and Technical Education.
#MTedge - 43
SPONSORSHIP PACKET
PREPARING
EMERGING
LEADERS & ENTREPRENEURS SINCE 1946
CORPORATE PARTNER KIT
WHAT
WHO
5,300 5,300
high school business high school educators in the National DECA teachers Association.
220,000 220,000
Montana DECA connects our high school members with more than 220,000 high school students students nationally. WHERE
5,300 41,764
Montana DECA Corporate classrooms in Posters give partners exposure allmore 50 than states + students in to 41,000 3 countries Montana annually.
MONTANA WHEN
CORPORATE POSTER SERIES This annual series is supported by individual corporate sponsors to promote DECA membership, competitive events and corporate support.
WHY
PROMOTE YOUR IMAGE IN THE SCHOOL AND THE COMMUNITY! > Reinforce your corporate name recognition with DECA members and educators year-round. > Promote training and career opportunities within your company. > Showcase your company’s products and services. > Use-life of these colorful posters is measured in months and even years. > Identify yourself as a supporter of the community’s successful, progressive DECA program. > Sponsorship includes printing, mailing and postage.
4 times a 4 year year
delivered within the DECA Chapter delivered within the DECA Leadership Packet Chapter Leadership and Welcome packets distributed: Sep/Oct Jan/Feb Sep/Oct Nov/Dec Jan/Feb Apr/May Nov/Dec
Apr/May
RESERVE RESERVEYOUR YOUR AD ADSPACE SPACE
Use the Montana DECA Use the DECA Insertion Order Form Insertion Order Form and direct and direct your advertising materials or your advertising materials or questions to: questions to: DECA CORPORATE POSTER SERIES
MONTANA DECAAffairs Department Corporate & External PO BOX 3061 1908 Association Drive Bozeman, MT20191-1594 59772 Reston, Virginia Phone: 406-209-4490 P 703-860-5000 Email: jstiles@mtdeca.com F 703-860-4013
CORPORATE POSTER SERIES CORPORATE POSTER SERIES
DEADLINES: January 1, 2017 - April 1, 2017 - September 1, 2017 - November 1, 2017
RATES + TECHNICAL SPECS ADVERTISING RATES
OPTION A: OPTION A: OPTION OPTION B: B:
MEMBER NON-MEMBER PRICE PER DESIGN ORGANIZATION* ORGANIZATION
$2,500 $3,000 $5,500
$5,000
$5,500 $6,000
* Member of DECA’s National Advisory Board. Ask your DECA Corporate & External Affairs representative for details on either opportunity.
PRINT TECHNICAL SPECS • Digital photos must be 300 dpi minimum to be printed. • For production and quality-control purposes, we cannot accept Web or Internet images. • Acceptable file formats for photography and electronic art are: - Adobe Acrobat .PDF files (high resolution with all fonts embedded; CMYK color) - Adobe Photoshop files. (.PSD, .JPG, .EPS or .TIF) - Adobe Illustrator .EPS files. (all fonts converted to outlines and all images embedded). - Adobe InDesign file. (all fonts converted to outlines and all images embedded). • Copies of fonts used within any ad or EPS file must be provided in Mac Postscript or Open Type format. • All color ads must be converted to CMYK. Spot colors must be specified with a Pantone Solid Coated description. • Ads must be produced to specific page sizes per ad dimensions. • Camera-ready artwork is press ready. DECA is not responsible for adjustments or alterations to size, color or copy error in the content of camera-ready artwork. • All art, fonts, printer fonts, photos and graphics must be included. All color, including photos, must be CMYK. • All crop and registration marks should be removed from ad. • The DECA Corporate Poster Series is produced on a Macintosh platform and are unable to support Windows-based documents.
POSTER Safety: 16” x 21” Trim: 17” x 22” Bleed: 17.25” x 22.25” DESIGN OPTIONS OPTION A Assign design of your DECA poster to your in-house graphics department or usual agency. Poster concept must be approved by DECA at least 10 days prior to final artwork being submitted. OPTION B Have DECA develop poster copy and design using DECA’s professional design staff. In this case, concept and design is submitted for sponsor approval at least seven days prior to press date.
PRODUCTION PRODUCTION QUESTIONS QUESTIONS Direct inquiries Direct inquiries and and advertising materials to: materials to: advertising
DECA CORPORATE POSTER SERIES MONTANA DECA Corporate External Affairs Department PO BOX &3061 1908 Association Drive Bozeman, MT 59772 Reston, Virginia 20191-1594 Phone: 406-209-4490 P 703-860-5000 Email: jstiles@mtdeca.com F 703-860-4013
11:30 PM
8:30 PM
CURFEW URDAY, NOVEMBER 21
WSATELCOME 7:00 AM - 4:30 PM
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| See page 37.
11:30 PM
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SHOP DECA IMAGES
SHOP DECA IMAGES
SHOP DECA IMAGES
TRIP OWER
D CLOSING SESSION COLLEGE, CAREER AN ITS HIB COMPANY EX
#DECAP
Legendary VP of Member
CURFEW
ER 21 SATURDAY, NOVEMB
7:00 AM - 4:30 PM
CONFERENCE HEADQUARTERS
: DECA AFTER DARKER S BOOTS AND BLAZ 11:30 PM
CURFEW
BY CHOICE ■ 404
7:00 AM - 4:30 PM 7:30 PM - 9:30 PM
SHOP DECA IMAGES
MONTANA
■ 401
All events will be held at the JW Marriott Austin unless otherwise noted.
2
#MTedge
22 SUNDAY, NOVEMBER 8:30 AM - 11:00 AM
SHOP DECA IMAGES
■ Grand Ballroom Foyer See pages 31 and 33.
9:00 AM - 10:30 AM
and Grand Ballro
CONFERENCE PROGRAMS DECA’s conference programs are conference attendees’ constant reference companions for the agenda, maps, exhibitors, speakers and special activities. WHY
ADVERTISE IN THE MUST-READ GUIDE FOR EVERY CONFERENCE ATTENDEE! > Put your message next to important conference information attendees will read. > Reach highly engaged, highly motivated DECA members who are participating in DECA conferences. > Your ad will go home with the attendees as many share them in their classrooms upon return. > Recruit skilled employees. > Showcase your products and services.
300-900 1,200
college students and teachers
HIGH SCHOOL ICDC
18,000
high school students and teachers
WHERE + WHEN
FEB 11-13
ULTIMATE DECA November 18-20, 2016 POWER TRIP The 2018 Montana DECA State Career Development Conference will be held February 11-13, 2018 at November 18-20, 2016 Fairmont Hot Springs Resort. INNOVATIONS + ENTREPRENEURSHIP CONFERENCE*
WASHINGTON DC
53
■ 401
D CLOSING SESSION COLLEGE, CAREER AN ■ Grand Ballroom 5-8 | See page 39. ITS HIB EX Y COMPAN om 5
8:00 AM - 4:00 PM
high school students and teachers
The Montana DECA State Career Development Conference SPECIALTY CONFERENCES encompasses the involvement of high school students more than 1,400 students, and teachers educators, business professionals, and corporate partners. COLLEGIATE ICDC
53
PITCH CREATION, DELIVERY AND FE INGCKSESSION OSBA CLED D COLLEGE, CAREER AN ITS HIBTO DUYCTEXION CO ROAN INTMP LEAN STARTUP EXPERIENCE AUSTIN
OPENING SESSION
SHOP DECA IMAGES
1,400 + 1,200
ULTIMATE DECA POWER TRIP
WASHINGTON DC
IP
EXPERIENCE AUSTIN
D
BRUARY SUNDAY, FE
NEW YORK EXPERIENCE*
All events will be held at the JW Marriott Austin unless otherwise noted.
OWERTR
4:30 PM - 8:30 PM
D
■ Lone Star Ballroom
WHO
NEW YORK
#DECAP
■ Lone Star Ballroom
INTRODUCTION TO LEAN STARTUP
D
A
INTRODUCTION TO LEAN STARTUP
D
■ Lone Star Ballroom
8:30 PM - 10:15 PM
TRIP OWER
■ Lone Star Ballroom
8:30 PM - 10:15 PM
| See page
#DECAP
SESSION PITCH CREATION, OPENING WHAT | See page 11. ■ Grand Ballroom 5-8 DELIVERY AND FEEDBACK
PITCH CREATION, DELIVERY AND FEEDBACK
OPENING SESSION 11. ■ Grand Ballroom 5-8
AT-A-G
1:00 PM - 4:00 PM
7:00 PM - 8:15 PM
1:00 PM - 4:00 PM
7:00 PM - 8:15 PM
ANCE -G CLE AT-AN T-A-GLA
LA AT-A-G
LUNCH ON YOUR OWN
A EN D G N E A G A A D AGEN
11:30 AM - 12:45 PM
ce purchase required.
■ See page 43. Advan
AGEND
EDUTOURS
Nov. 30-Dec. 3, 2016 Dec. 7-10, 2016
SPORTS + ENTERTAINMENT MARKETING CONFERENCE*
ORLANDO
January 25-29, 2017
COLLEGIATE ICDC
April 19-22, 2017
HIGH SCHOOL ICDC
April 26-29, 2017
ANAHEIM ANAHEIM
*Specialty Conferences
RESERVE RESERVEYOUR YOUR AD ADSPACE SPACE
Use the Montana DECA Use the DECA Insertion Order Form Insertion Order Form and direct and direct your advertising materials your advertising materials or or questions to:to: questions DECA CONFERENCE MONTANA DECAPROGRAMS Corporate & External Affairs Department PO BOX 3061 1908 Association Drive Bozeman, MT 59772 Reston, Virginia 20191-1594 Phone: 406-209-4490 P 703-860-5000 Email: jstiles@mtdeca.com F 703-860-4013
CONFERENCE CONFERENCE PROGRAM PROGRAMS RATES + TECHNICAL SPECS HIGH SCHOOL ICDC ADVERTISEMENT SPECS
ADVERTISING RATES STATE CONFERENCE PROGRAM CONFERENCE BACK COVER INSIDE FRONT COVER BACK COVER INSIDE BACK COVER INSIDE FRONT COVER FULL PAGE COLOR
UltimateDECA DESIGNS PARTNER DESIGNS MONTANA HS Collegiate DECA ICDC Power$2,000Specialty $1,500 ICDC Trip $1,000 $1,500 $5,500 $3,500 $1,500 $1,000 $1,500$500 $2,000
INSIDE BACK COVER 1/2 PAGE COLOR 1/4 PAGE COLOR FULL PAGE COLOR
$4,000 $750 $4,000 $500 $300 $3,000
$2,000
$1,000 $1,100 $500 $1,000$750 $500
$1,000
$750 $500 $350
FULL PAGE B & W
$2,500
$750
N/A
N/A
$500
N/A
PRINT DEADLINE: JANUARY 1, 2018 $500 1/2 PAGE COLOR HORIZONTAL $2,000 1/2 PAGE COLOR VERTICAL
$2,000
$500
$500
N/A
1/4 PAGE COLOR
$1,000
$300
N/A
N/A
PRINT TECHNICAL SPECS • Digital photos must be 300 dpi minimum to be printed. • For production and quality-control purposes, we cannot accept Web or Internet images. • Acceptable file formats for photography and electronic art are: - Adobe Acrobat .PDF files (high resolution with all fonts embedded; CMYK color) - Adobe Photoshop files. (.PSD, .JPG, .EPS or .TIF) - Adobe Illustrator .EPS files. (all fonts converted to outlines and all images embedded). - Adobe InDesign file. (all fonts converted to outlines and all images embedded). • Copies of fonts used within any ad or EPS file must be provided in Mac Postscript or Open Type format. • All color ads must be converted to CMYK. Spot colors must be specified with a Pantone Solid Coated description.
FULL PAGE Safety: 7.5” x 10” Trim: 8.5” x 11” Bleed: 8.75” x 11.25”
1/2 PAGE HORIZONTAL 7.5” x 4.75” No bleed. Ad can fill entire area.
1/2 PAGE VERTICAL 3.5” x 10” No bleed. Ad can fill entire area.
1/4 PAGE 3.5” x 4.75” No bleed. Ad can fill entire area.
For the Ultimate DECA Power Trip, specialty conferences and Collegiate DECA ICDC program specs, please contact the Corporate and External Affairs Department.
• Ads must be produced to specific page sizes per ad dimensions. • Camera-ready artwork is press ready. DECA is not responsible for adjustments or alterations to size, color or copy error in the content of camera-ready artwork. • All art, fonts, printer fonts, photos and graphics must be included. All color, including photos, must be CMYK. • All crop and registration marks should be removed from ad. • The DECA Conference Programs are produced on a Macintosh platform and are unable to support Windows-based documents.
PRODUCTION PRODUCTION QUESTIONS QUESTIONS Direct inquiries and advertising
Direct inquiries and materials to: advertising materials to: DECA CONFERENCE PROGRAMS
MONTANA DECA Corporate & External Affairs Department PO BOX 3061 Drive 1908 Association Bozeman, MT20191-1594 59772 Reston, Virginia Phone: 406-209-4490 P 703-860-5000 F 703-860-4013 Email: jstiles@mtdeca.com 19
WHAT
235,000
members
Research findings courtesy of the National Research Center for College and University Admissions. The sample included 26,811 high school DECA members at association career development conferences and was compared to data from more than one million students nationwide.
IP SH UR NE
BUSINESS MANAGEMENT + ADMINISTRATION
HOSPITALITY + TOURISM
FINANCE
EN TR EP RE
7X
of DECA members report that DECA has influenced their future plans.
94%
MONTANA
DECA members are seven times more likely to study business topics in college.
DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition. DECA prepares the next generation to be academically prepared, community oriented, professionally responsible, experienced leaders.
5X
of DECADECA members report an A or and DECA members are five finance, times prepares emerging leaders entrepreneurs in marketing, hospitality and management in highmore schoolslikely and colleges around the globe. B average. to want to own their own business. Montana DECA prepares emerging leaders and
PATHWAY SPONSORSHIP WHO
EN T RE PR EN
91%
ENT RE PR EN
MARKETING
HIP RS EU N
chapters
DECA extends the teaching and learning of National Curriculum Standards in four career clusters.
P HI RS EU
5,300
DECA Inc. is a 501(c)(3) not-for-profit student organization. The United States Congress, the United States Department of Education and state and international departments of education authorize DECA’s programs.
EN TR EP RE
WHAT
HIP RS EU
WHO
WHERE
WHAT
91%
International Business
7X
HIP RS EU N
4% 1%
WHY
4% HOSPITALITY + TOURISM
3%
EN TR EP RE
Fashion Merchandising Hospitality/Resort Management
BUSINESS MANAGEMENT + ADMINISTRATION
1%
5%
FINANCE
HIP RS EU
11%
MARKETING
ENT RE PR EN
Business Owner/Entrepreneur
ENT RE PR EN
HIP RS EU N
P HI RS EU
Research findings courtesy of the National Research Center for College and University Admissions. The sample included 26,811 high school DECA members at association career development conferences and was compared to data from more than one million students nationwide.
EN TR EP RE
Inc. is a 501(c)(3) not-for-profit entrepreneurs inDECA Marketing, Finance, Hospitality, and extends the teaching and organization. The United States When selecting a career,student DECA members are more DECA likely to select a 235,000 learning of National Curriculum Congress, the United States Department Business Management. Within each career cluster, career in marketing, finance, hospitality or business management. Standards in four career clusters. members of Education and state and international departments education authorize members participate inof our detailed competitive events DECA’s programs. FUTURE MAJOR/CAREER PATH DECA platform. 5,300Sponsor a career pathway, and get aNATIONAL Accounting/Finance 6% 2% chapters competitive event designed around your business needs, Business 13% 4% projects, or questions.
1%
CREATE A SPECIALIZED PROJECT 8% 1% Sports Marketing/Management FOR YOUR SPECIFIC6%NEEDS 4% Marketing/Advertising of DECA members report that
DECA has influenced their future plans.
DECA members are seven times more likely to study business topics in college.
DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition.
> Your business has specific needs, challenges, and oportunities. Create a special Competitive Event, and DECA prepares the next to be academically work with Montana DECA members ongeneration developing a prepared, community oriented, professionally responsible, sound strategy using your parameters experienced and needs. leaders. 94% 5X > Your Compeitive Event will be offered to members of DECA members report an A or members are five times across the MontanaDECA DECA system, and WHERE will be exclusive B average. more likely to want to own their own business. to the Career Pathway you sponsor. selecting a career, DECA business, members are more likely to select a and services as an > When Showcase your products, career in marketing, finance, hospitality or business management. official career pathway sponsor of Montana DECA. FUTURE MAJOR/CAREER PATH
DECA
NATIONAL
Accounting/Finance
6%
2%
Business
13%
4%
<ALASKA
<ONTARIO
MEMBERS
Business Owner/Entrepreneur
11%
4%
<PUERTO RICO
Fashion Merchandising
4%
3%
<CHINA <GERMANY
<> 10,000 <7,500–10,000 <5,000–7,500
Hospitality/Resort Management
1%
1%
International Business
5%
1%
<GUAM <HAWAII <MEXICO
<2,500–5,000 <1,000–2,500
<ALASKA <CHINA <GERMANY <GUAM <HAWAII <MEXICO
<ONTARIO <PUERTO RICO
MEMBERS <> 10,000 <7,500–10,000 <5,000–7,500 <2,500–5,000 <1,000–2,500 << 1,000
LEARN MORE AT DECA.ORG
RESERVE YOUR PATHWAY
Use the Montana DECA Insertion Order Form and direct your event materials or questions to: MONTANA DECA PO BOX 3061 Bozeman, MT 59772 Phone: 406-209-4490 Email: jstiles@mtdeca.com
EN TR EP RE
MARKETING
HIP RS EU N
of DECA members report that DECA has influenced their future plans.
94% of DECA members report an A or B average.
FINANCE
$3,000 EN TR EP RE
91%
BUSINESS MANAGEMENT + ADMINISTRATION
ENT R EP RE N
HOSPITALITY PRICING + TOURISM
ENT RE PR EN
HIP RS EU
chapters
PATHWAY SPONSORSHIPS
Research findings courtesy of the National Research Center for College and University Admissions. The sample included 26,811 high school DECA members at association career development conferences and was compared to data from more than one million students nationwide.
HIP RS EU N
P HI RS EU
5,300
departments of education authorize DECA’s programs.
Per Annual Pathway Sponsor
7X DECA members are seven times more likely to study business topics in college.
5X DECA members are five times more likely to want to own their own business.
When selecting a career, DECA members are more likely to select a career in marketing, finance, hospitality or business management. FUTURE MAJOR/CAREER PATH
DECA
NATIONAL
Accounting/Finance
6%
2%
Business
13%
4%
Business Owner/Entrepreneur
11%
4%
Fashion Merchandising
4%
3%
Hospitality/Resort Management
1%
1%
International Business
5%
1%
Marketing/Advertising
8%
1%
Sports Marketing/Management
6%
4%
DECA’s Comprehensive *Montana DECA has fiveLearning Program intoavailable classroom pathway integrates sponsorships instruction, applies learning, annually: Marketing, Finance, Hospitality, Business and connects to business Management, and promotes competition. Entrepreneurship DECA prepares the next Deadline: September 1, 2017 generation to be academically prepared, community oriented, Pathway Sponsorsored professionally responsible, Competitive Events experienced leaders.must pertain to the career cluster sponsored. Montana DECA gives first priority WHEREto standing career pathway sponsors.
If you are interested in participating as a pathway sponsor, please contact the State Directors office to outline and create your special competitive event. Pathway Sponsorships are
offered on a<ONTARIO first come, first <ALASKA MEMBERS <CHINA RICO <> serve basis, <PUERTO and provide a great 10,000 <GERMANY <7,500–10,000 opportunity for our partners to <GUAM <5,000–7,500 gain valuable insight, and our <HAWAII <2,500–5,000 members the opportunity to <MEXICO <1,000–2,500 connect to live business << 1,000 situations, circumstances, and strategic planning. LEARN MORE AT DECA.ORG
PATHWAY QUESTIONS Direct inquiries and event materials to: MONTANA DECA PO BOX 3061 Bozeman, MT 59772 Phone: 406-209-4490 Email: jstiles@mtdeca.com
WHAT
WHO
1,400 + 1,200
ULTIMATE DECA POWER TRIP high school students
and teachersState Career The Montana DECA Development Conference COLLEGIATE ICDC encompasses the involvement of college students more than 1,400 students, and teachers educators, business professionals, and corporate partners.
1,200
HIGH SCHOOL ICDC
18,000
high school students and teachers
WHERE + WHEN
FEB 11-13 WASHINGTON DC ULTIMATE DECA POWER TRIP
November 18-20, 2016
The 2018 Montana DECA State Career Development Conference will be held February 11-13, 2018 at2016 November 18-20, INNOVATIONS + Fairmont Hot SpringsCONFERENCE Resort. ENTREPRENEURSHIP
WASHINGTON DC
MONTANA
CONFERENCE EXHIBITS DECA’s exhibits are specifically designed to be an integral part of the DECA conference experience, giving you one-on-one access to highly motivated, highly engaged DECA members and advisors. WHY
April 19-22, 2017 COLLEGIATE INTERNATIONAL CAREER DEVELOPMENT CONFERENCE
ANAHEIM
April 26-29, 2017 HIGH SCHOOL INTERNATIONAL CAREER DEVELOPMENT CONFERENCE
ANAHEIM
$500
Corporate
$250
Collegiate/Education
MAKE ONE-ON-ONE CONNECTIONS WITH DECA MEMBERS AND ADVISORS IN ONE LOCATION
*Exhibit fee includes a 6-foot table, two chairs and wastebasket.
State Career Development Conference is > Montana DECA’s DECA’s high school International Career Development home to more than 14 chapters across Montana, and offers gives you access to 18,000 students and aConference comprehensive program to prepare emerging leaders and entrepreneurs. teachers from all 50 states and three countries.
RESERVE YOUR EXHIBITSPACE SPACE EXHIBIT Contact DECA’s Corporate and External
so many conferences potential customers and employees all in one > Reach Fall regional draw thousands of students place! The traffic is incredible. and teachers from up to 15 states.
are continually conducted in the exhibit halls: > Special Reachevents so many potential and employees — business simulations, karaoke,customers drawings, campaigns and more. all in one place! The traffic is incredible. exhibitevents booths are are located in theconducted heart of the in State > All Special continually theCareer Development Conference, giving you direct access to our exhibit hall: business simulations, karaoke, drawings, members, advisors, and business partners. campaigns and more!
RESERVE YOUR
Contact Montana DECA to Affairs Department for complete exhibit complete an exhibit prospectus. prospectus. DECA EXHIBITS
MONTANA DECAAffairs Department Corporate & External PO 3061 Drive 1908BOX Association Bozeman, MT20191-1594 59772 Reston, Virginia P 703-860-5000 Phone: 406-209-4490 F 703-860-4013 Email: jstiles@mtdeca.com
ANNUAL SPONSORSHIP ORDER COMPANY NAME _______________________________ CONTACT PERSON _____________________________ TITLE _______________________________ MAILING ADDRESS _____________________________ EMAIL _______________________________ ______________________________________________PHONE ______________________________ ______________________________________________WEBSITE ____________________________ 2017-2018 LEVEL OF SUPPORT: $__________________ EXPECT LEVEL OF SUPPORT BY ________ BASED ON MY ABOVE FINANCIAL CONTRIBUTION, I WOULD LIKE TO TAKE ADVANTAGE OF THE FOLLOWING MONTANA DECA PUBLICATION PROGRAMS, IN ADDITION TO THE GRANTED BENEFITS ON THE LEVEL OF SUPPORT: CONFERENCE EXHIBIT BOOTH ̉ $500 Corporate ̉ $250 Collegiate/Education ̉ $250 Conference Workshop CONFERENCE PROGRAM ADVERTISING ̉ $1,500 Back Cover ̉ $1,000 Inside Front Cover ̉ $1,000 Inside Back Cover ̉ $750 Full Page Color ̉ $500 Half Page Color ̉ $300 1/4 Page Color PATHWAY SPONSORSHIP ̉ $3,000 Finance ̉ $3,000 Marketing ̉ $3,000 Hospitality ̉ $3,000 Management ̉ $3,000 Entrepreneurship CORPORATE POSTER SERIES ̉ $2,500 (Corporate Partner Designs) ̉ $3,000 (MT DECA Designs) Signature __________________________ Date ________ Invoice Me ____________ Submit Sponsorship Order Form To: Montana DECA Att: State Director PO BOX 3061 Bozeman, MT 59772 jstiles@mtdeca.com
MEMBERSHIP SOCIETY ($1-$699)
» Name Printed in Conference Program » Recognition at the State Career Development Conference » Local Business Partnership/Membership » Press Release of Support
PRESIDENTS SOCIETY ($700-$1,499)
» Logo Printed in Conference Program » Recognition at the State Career Development Conference » Local Press Release of Support » Certificate of Recognition » Local Business Partnership/Membership » Corporate Logo Printed on State Conference T-Shirts » Complimentary 1/4 Page Color Ad in Conference Program
DIAMOND SOCIETY ($1,500 +)
» Corporate Logo Printed on State Conference T-Shirts » Local & Chartered Association Business Membership » Complimentary Half Page Color Ad in Conference Program » Local Press Release of Support » Certificate of Recognition
#MTedge - 53
DECA prepares emerging leaders and entrepreneurs in hospitality and management in high schools and colleg WHO
235,000 INTEGRATES INTO
CLASSROOM
INSTRUCTION
As an integral component of classroom instruction, DECA activities provide authentic, experiential learning methods to prepare members for college and careers.
APPLIES LEARNING
DECA members put their knowledge into action through rigorous project-based activities that require creative solutions with practical outcomes.
CONNECTS TO
BUSINESS Partnerships with businesses at local and broader levels provide DECA members realistic insight into industry and promotes meaningful, relevant learning.
PROMOTES COMPETITION
As in the global economy, a spark of competition drives DECA members to excel and improve their performance.
members
W DECA Inc. is a 501(c)(3) not-for-profit student organization. The United States Congress, the United States Department of Education and state and international departments of education authorize DECA’s programs.
DE le St
5,300 LETS TALK DECA Research findings courtesy of the National Research Center for College and University Admissions. The sample included 26,811 high school DECA members at association career development conferences and was compared to data from more than one million students nationwide.
chapters DECA PREPARES EMERGING LEADERS AND ENTREPRENEURS IN MARKETING, FINANCE, HOSPITALITY & BUSINESS MANAGEMENT
91% of DECA members report that DECA has influenced their future plans.
94% of DECA members report an A or B average.
7X DECA members are seven times more likely to study business topics in college.
DE Pr in co pr
DE ge pr pr ex
5X DECA members are five times more likely to want to own their own business.
W
When selecting a career, DECA members are more likely to select a career in marketing, finance, hospitality or business management. FUTURE MAJOR/CAREER PATH
DECA
NATIONAL
Accounting/Finance
6%
2%
Business
13%
4%
Business Owner/Entrepreneur
11%
4%
Fashion Merchandising
4%
3%
Hospitality/Resort Management
1%
1%
International Business
5%
1%
Marketing/Advertising
8%
1%
Sports Marketing/Management
6%
4%
<A <C
<G <G <H <M
EMERGING LEADER SERIES
MEMBERS ARE
ACADEMICALLY
PREPARED DECA members are ambitious, high-achieving leaders equipped to conquer the challenges of their aspirations.
COMMUNITY
ORIENTED
Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their local and broader communities.
PROFESSIONALLY
RESPONSIBLE
DECA members are poised professionals with ethics, integrity and high standards.
EXPERIENCED
LEADERS DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation.
Developing emerging leaders is the core of the DECA experience. The DECA Emerging Leader Series is our new take on providing a comprehensive leadership program for our members. Its goal is to empower DECA members to provide effective leadership through goal setting, consensus building and project implementation. Aligned with 21st Century Skills in the areas of critical thinking and problem solving, communication, collaboration and creativity and innovation, DECA’s Emerging Leader Series prepares DECA members to be effective leaders in college and careers. Each series directly targets a DECA members individual stage of development.
DECA CONFERENCES
DECA conferences are targeted, highly-focused learning experiences for students and advisors that support National Curriculum Standards and the development of 21st Century Skills. DECA conferences bring our members into the larger DECA community while providing unique opportunities to extend classroom learning. Each of DECA’s conferences connects with corporate professionals to engage students in learning industry-related trends and content.
LEADERSHIP CONFERENCES
Leadership conferences focus on leadership development and college and career preparation through a variety of engaging workshops and speakers. They directly support the development of 21st Century Skills.
CAREER PATHWAYS CONFERENCES
Career pathway conferences each feature highly specialized content that aligns with specific career pathways and courses, providing an excellent opportunity to connect classroom instruction to the conferences.
CAREER DEVELOPMENT CONFERENCES
These conferences provide a venue for DECA’s Competitive Events Program as well as additional career and leadership development programs. Chartered associations host their own CDCs to determine which members earn the right to represent them at the International Career Development Conference.
EN T
MARKETING
COMPETITIVE EVENTS PROGRAM
MANAGEMENT + ADMINISTRATION
IP
niversity Admissions. The sample included 26,811 high school members at association career development conferences and was red to data from more than one million students nationwide.
HIP RS U E N
EN T R EP RE
re
DECA SCHOLARSHIPS
HIP RS EU
7X
ENT R E PR EN
As an integral part of the classroom curriculum, DECA’s industry-validated competitive events are aligned with the National Curriculum Standards in the career clusters of marketing, business management and administration, finance, and hospitality and tourism. DECA’s flagship evaluation HOSPITALITY FINANCE process involves students in both a written component such+as an exam or report and an TOURISM interactive component with an industry professional serving as a judge. DECA’s competitive events directly contribute to every student being college and career ready when they graduate from high school.
DECA’s scholarship program provides over $300,000 in scholarships DECA’s Comprehensive Learning to high school and college DECA members at the International Career (ICDC) each year. Many corporate DECA membersDevelopment are sevenConference times Program integrates intopartners classroom of DECA provide scholarships through the DECA scholarship program. more likely to study business instruction, DECA Inc. administers the program based onapplies guidelineslearning, set by the topics in college. business and donor. DECA scholarships areconnects strictly meritto based.
promotes competition.
A LEGENDARY HISTORY DECA prepares the next
5X or
With nearly a 70-year history, DECA has impacted the lives of more generation to beadministrators academically than ten million students, educators, school and business professionalsprepared, since it was founded in 1946. Their strong community oriented, connection with our organization has resonated into a brand that professionally responsible, people identify as a remarkable experience in the preparation of emerging leaders and experienced entrepreneurs. DECA’s programs and activities leaders. have constantly evolved as we use the latest technology and apply cutting edge educational research. Our core focus has remained consistent and is captured in our mission. WHERE five times
DECA members are more likely to want to own their 215,000 own business. MEMBERS
members are more likely to select a 3,500 ospitality or business management. CHAPTERS
5,500
DECA
NATIONAL
6%
2%
13%
4%
11%
4%9
4%
3%
1%
1%
5%
1%
ADVISORS
50 STATES COUNTRIES
8% BASED ENTERPRISES 1% SCHOOL
<ALASKA <CHINA <GERMANY <GUAM <HAWAII <MEXICO
<ONTARIO <PUERTO RICO
MEMBERS <> 10,000 <7,500–10,000 <5,000–7,500 <2,500–5,000 <1,000–2,500 << 1,000
A school-based is an entrepreneurial operation in a school setting provides goods/ LEARN MORE ATthat DECA.ORG 6% enterprise (SBE)4% services to meet the needs of the market. SBEs are managed and operated by students as hands-on learning laboratories that integrate National Curriculum Standards in marketing, finance, hospitality or management. SBEs provide realistic and practical learning experiences that reinforce classroom instruction. School-based enterprises are effective educational tools in helping to prepare students for the transition from school to work or college. For many students, they provide the first work experience; for others, they provide an opportunity to build management, supervision and leadership skills.
THE DECA EMERGING LEADER SERIES is designed to empower DECA members to provide effective leadership through goal setting, consensus building and project implementation. Aligned with 21st Century Skills in the areas of critical thinking and problem solving, communication, collaboration and creativity, and innovation, DECA’s Emerging Leader Series prepares DECA members to be effective leaders in college and careers. All of these academies are available during the DECA International Career Development Conference, and Elevate and Empower are also available at the DECA Emerging Leader Summit.
IGNITE
ELEVATE
EMPOWER
ASPIRE
THRIVE
ULTIMATE MEMBER Ignite your spark for DECA! As an emerging leader, you have great potential to take advantage of all that DECA offers. Now’s your time to gain an edge as you learn how you can take your personal DECA experience to the next level and ignite your passion for DECA.
ULTIMATE CHAPTER LEADER Elevate your leadership in DECA by becoming the ultimate DECA chapter leader! Discover your personal leadership style and how you can use that to take your chapter to the next level. Now’s your time to elevate your DECA status from member to chapter leader.
ULTIMATE ASSOCIATION OFFICER As a DECA association officer, one of your main responsibilities is to empower the members you serve. Learn how to effectively perform your role as an association leader, design an effective strategic plan and employ empowering communications strategies and methods.
ULTIMATE GRADUATE As you soon graduate, the sky is the limit for your aspirations. Do you know what to expect in college or how to be successful in your career? Learn how to leverage your DECA experience to your advantage in college, interviews and internships. Aspire to get on the fast track to college and career success.
ULTIMATE CHAPTER Now it’s time to thrive with other high performing chapters and continue to develop your toolbox of collaboration, communications, critical thinking and creativity skills.
Participation in DECA’s Emerging Leader Series at ICDC is the primary conference activity for members, except for Empower. Empower is limited to chartered association officers, who may also participate in DECA’s Competitive Events Program. Register through your chartered association advisor using the name of the academy.
LIMITLESS
CAMPAIGNS deca.org/chaptercampaigns
NOVEMBER DEADLINE 12.1.17
MEMBERSHIP
Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the categories (students, alumni and professionals) of the Membership Campaign and receive a pennant and certificate.
Guide your membership efforts by meeting these goals.
ALUMNI
MORE STUDENTS THAN LAST YEAR
PROFESSIONALS
GLOBAL ENTREPRENEURSHIP WEEK
Activities must occur during November 13-19, 2017. Submit DECA Idea Challenge entries at www.deca.org/ideachallenge.
IDEA CHALLENGE ENTRIES
SUCCESS STORIES OF LOCAL ENTREPRENEURS
SCHOOL/COMMUNITY OUTREACH ACTIVITIES
PROMOTIONAL
Conduct these activities from the beginning of your school year through DECA Month.
SCHOOL OUTREACH ACTIVITIES
CELEBRATE DECA MONTH IN
SUCCESS STORIES OF ALUMNI
Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!
DEADLINE 12.1.17 Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant and certificate. Earn THRIVE LEVEL by meeting the requirements in any TWO of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!
COMMUNITY OUTREACH ACTIVITIES
COMMUNITY SERVICE
Conduct a community service activity from the beginning of your school year through DECA Month.
OR MORE COMMUNITY SERVICE ACTIVITIES
OR MORE PARTICIPATION OF YOUR DECA MEMBERS
FORM OF PUBLICITY OR PROMOTION
ADVOCACY
DEADLINE 3.1.18
Advocate during Career and Technical Education Month in February.
SCHOOL OUTREACH ACTIVITIES
PUBLIC POLICY MAKERS OUTREACH
Meet the requirements in the Advocacy Campaign during February and receive a pennant, special plaque from DECA’s Congressional Advisory Board and a letter of recognition sent to your school administrator and government officials.
COMMUNITY OUTREACH ACTIVITIES
Eligibility to attend ICDC is determined by the chartered associations, based on their policies. Chapters should consult with their association advisor for eligibility guidelines.
ENHANCE YOUR CLASSROOM
UPCOMING PROFESSIONAL LEARNING UPCOMING PROFESSIONAL LEA
DECA Inc.’s Professional Learning offers Learning you one-of-a-kind training, resources, information DECA Inc.’s Series Professional Series offers you one-of-a-kind training, reso sharing and networkingsharing opportunities through professional development conferences and workshops. and networking opportunities through professional development conferenc
Designed for DECA chapter advisors, chartered association and administrators, theand events Designed for DECA chapter advisors, advisors chartered association advisors adminis showcase DECA’s role showcase in education, enhance teaching, improve instructor performance and fulfill DECA’s role in education, enhance teaching, improve instructor perfo
certification requirements for continual professional Upon completion of professional certification requirements for development. continual professional development. Upon complet learning, you will receive a certificate of achievement, as the professional development sessions learning, you will receive a certificate of achievement, as the professional are develop
geared to provide you with the to resources to better integrate DECA classroom instruction. geared provideand youtools with the resources and tools tointo better integrate DECA into cla
For detailed information about each professional development event, visit http://www.deca.org/classroom/enhance-teaching. For detailed information about each professional development event, visit http://www.deca.org/classroom
CHAPTER ADVISORS
CHARTERED ASSOCIATION ADVISORS
PROFESSIONAL LEARNING NOVEMBER 19, 2016 WASHINGTON, D.C. The Ultimate DECA Power Trip and Innovations & Entrepreneurship Conference
AD
CENTRAL REGION LEADERSHIP CONFERENCE
Professional Audience NOVEMBER 18-20,Learning 2016 INDIANAPOLIS, IN
CHAPTER ADVISORS
CHART
Professional Learning Audienc Professional Learning Audience: CHAPTER ADVISORS CHAR CHAPTER ADVISORS
CHARTERED ASSOCIATION ADVISORS
ARNING
ources, information
ADMINISTRATORS DAY DECA ADMINISTRATOR DAY PROFESSIONAL APRIL 25, 2017 APRIL 25, 2017 LEARNING NOVEMBER 19, 2016 ANAHEIM, CA ANAHEIM, CA WASHINGTON, Collegiate DECAD.C. International Career
DECA ADVISOR ACADEMY APRIL 27–28, 2017 ANAHEIM, CA Collegiate DECA International Career Development Conference
ces and workshops.
strators, the events
ormance and fulfill
Take your instruction and chapter strategy to the next level as you
tionofofinvigorating professional learning sessions during DECA AMPED.
PROFESSIONAL LEARNING NOVEMBER 19, 2016 WASHINGTON, D.C. The Ultimate DECA Power Trip customize your &own itinerary and Innovations Entrepreneurship Conference
PROFESSIONAL LEARNING Development Conference The Ultimate DECA Power Trip NOVEMBER 19, & 2016 and Innovations Entrepreneurship CENTRAL REGION LEADERSHIP WASHINGTON, D.C. Conference CONFERENCE The Ultimate DECA Power Trip NOVEMBER 18-20, 2016 and Innovations & Entrepreneurship INDIANAPOLIS, IN Conference
pment sessions are
LEARNING LABS
Sessions will dive into a specific assroom instruction. component of a variety of topics, including competitive events, chapter development, curriculum enhancement, advocacy, school-based enterprises, business and industry trends and more.
INNOVATIVE FORMATS
From big picture sessions geared towards new advisors and inspiring keynote presentations to in-depth resources for the more advanced, there are a variety of avenues to enhance your role as an instructor and chapter advisor.
CEU CREDITS
Continuing Education Unit (CEU) credit will be provided by Johnson & Wales University to advisors completing all professional learning activities.
NETWORKING
Build a network of collaborators and spark new success strategies as you connect with innovative DECA advisors beyond your association.
m/enhance-teaching.
PROFESSIONAL TEACHING CONNECTION
DECA AMPED JUNE 26-29, 2017 JOHNSON & WALES UNIVERSITY DENVER CAMPUS This conference will reinforce National Board for Professional Teaching CHARLOTTE, NC
Education Standards. By participating in interactive sessions, DECA advisors will be able to:
Commitment to Student Learning DECA ADVISOR ACADEMY 27–28, 2017 · Facilitate and inspire student learningAPRIL and creativity ANAHEIM, CA · Effectively respond to diverse studentCollegiate audiences DECA International Career Development Conference
Expertise in Content Area · Enhance knowledge in various content areas · Generate multiple paths to student learning
Development APRIL 27–28,Conference 2017 ANAHEIM, CA DECA ADMINISTRATOR DAY Collegiate DECA International Career APRIL 25, 2017 Development Conference ANAHEIM, CA Collegiate DECA International Career Development Conference
JUNE 26-29, 2017 JOHNSON & WALES UNIVERSITY DENVER CAMPUS DECA AMPED CHARLOTTE, JUNE 26-29, NC 2017 JOHNSON & WALES UNIVERSITY DECA NEW ADVISORS OF CHARTERED DENVER CAMPUS ASSOCIATIONS CHARLOTTE, NCTRAINING AUGUST 15, 2017 ATLANTA, GA Chartered Association Management Conference
DECA AMPED JUNE 26-29, 2017 CHARLOTTE, NC
Systematic Curriculum Development DECA AMPED JUNE 26-29, 2017 · Examine curriculum critically JOHNSON & WALES UNIVERSITY · Adapt teaching to new research and standards DENVER CAMPUS CHARLOTTE, NC
Engagement in Learning Communities · Develop a network of professional collaborators · Utilize peer knowledge to complement own · Employing community resources to benefit students · Cultivate partnerships to strengthen student support networks and develop career opportunities Partnership for 21st Century Skills
DECA CHARTERED ASSOCIATION MANAGEMENT CONFERENCE AUGUST 16-18, 2017 ATLANTA, GA
ADVISOR ACADEMY APRIL 27-28, 2017 ANAHEIM, CA Collegiate DECA International Career DECAANAHEIM, ADVISOR ACADEMYCA
E-LEARNING OPPORTUNITIES Visit www.deca.org/classroom/ enhance-teaching for specific DECA AMPEDdates and times presentation
DECA CHARTERED ASSOCIATION
Management and Monitoring of Student Learning CONFERENCE MANAGEMENT AUGUST 16-18, 2017 · Foster positive student learning environments ATLANTA, GA · Organize instruction to meet school’s goals for students · Maintain student motivation · Employ multiple methods to assess student growth
#DECAAMPED WWW.DECA.ORG
DECA NEW ADVISORS OF CHARTERED ASSOCIATIONS TRAINING AUGUST 15, 2017 ATLANTA, GA DECA ADVISOR ACADEMY Chartered Association APRIL 27–28, 2017 Management Conference
2
DECA CHARTERED ASSOCIATION MANAGEMENT CONFERENCE AUGUST 16-18, 2017 DECA CHARTERED ASSOCIATION ATLANTA, GA MANAGEMENT CONFERENCE AUGUST 16-18, 2017 E-LEARNING OPPORTUNITIES ATLANTA, GA Visit www.deca.org/classroom/ enhance-teaching for specific presentation dates and times
E-LEARNING Visit www.deca.org Enhance Teaching
AD
APPLY
LEARNING
DECA and several corporate partners collaborate to offer DECA members opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges. Each challenge has a unique focus and a specific set of required tasks, that extend and apply learning.
DECA IDEA CHALLENGE
A premier event of Global Entrepreneurship Week (GEW), the DECA Idea Challenge is a fast-paced, hands-on learning experience that dares students around the globe to generate an innovative new use for a commonplace item in just eight days. Students must organize into teams, access the challenge item online, collaborate as a team to produce an original and sustainable use for the item and pitch their invention in an engaging YouTube video presentation. The item to be used in the challenge will remain a mystery until revealed by DECA Inc.
FIDM CHALLENGE
Participants in the Fashion Institute of Design & Merchandising (FIDM) Challenge will translate a seasonal fashion trend into a “look” depicting the researched fashion forecast. First, participants will forecast a fashion trend for fall/winter 2017/2018. Second, participants will put together an outfit that the demographic would wear depicting this up and coming trend. Third, participants must explain why, based on their research, they believe in their trend forecast.
STOCK MARKET GAME
Participants in the SIFMA Foundation Stock Market Game develop and manage a virtual investment portfolio of stocks, bonds, and mutual funds. The Stock Market Game is conducted via the internet and allows DECA members to test their knowledge and skills against other DECA members in an online competition. Each participating team manages all aspects of the portfolio including asset selection, buying and selling. The goal of the competition is to increase the value of the portfolio.
VIRTUAL BUSINESS CHALLENGES
Participants in the DECA Virtual Business Challenge (VBC) operate a web-based business simulation utilizing a competition version of the Virtual Business software. The VBC qualifying rounds are conducted via the internet, where participants post competition scores for chartered association, regional and overall rankings. DECA high school members participate in all six tracks of this event (Accounting, DECA Hotel Challenge, Personal Finance, Restaurant, Retailing and Sports). Each track encourages DECA members to test their skills within its particular Virtual Business environment individually or as a team of 3 members.
HERFF JONES MARKETING CHALLENGE
Participants in the Herff Jones Marketing Results Challenge will assist Herff Jones in testing an array of promotional messages delivered to potential yearbook buyers through various channels. After analysis of buying patterns and attitudes at their own schools, teams will create and implement marketing campaigns to increase yearbook awareness and sales on campus. Whether they opt to employ a single campaign with messages delivered through multiple channels or several different approaches in order to study and measure effectiveness, they will conclude the challenge by preparing a video which details their methods and results. These videos will be evaluated by Herff Jones executives to determine finalists.
CONNECT TO
Montana DECA’s partners include corporations, foundations and associations that seek to support the development of leaders and entrepreneurs that will be successful in a global economy and will be their companies’ employees and leaders, their associations’ members and staff and responsible community leaders. Corporate Partners engage DECA members and help them prepare for college and careers. They provide classroom presentations, scholarships, internships, work experience, and much more! Visit www.mtdeca.com/support to learn more.
S
SOR
PAT H
PON
WA YS
PO
NS
S AY HW PAT
OR S
BUSINESS
· ·
MARKETING PRINT MAIL
HON. MIKE SALVAGNI
MT DECA
MT DECA
NATIONAL DECA
NATIONAL DECA
MT DECA
MONTANA
7
GENDER Female Male Unknown
Montana Average
52.70% 45.60% 1.70%
NATIONAL DECA
Montana DECA Average
54.50% 40.30% 5.20%
Montana Average RACE American Indian 16.80% Asian 2.60% Black/African-American 2.20% Latino/Hispanic 5.00% Middle Eastern 0.70% White/Caucasian 74.00% Other 4.40% Prefered not to Respond 10.10%
Montana DECA Average
CLASS Senior Junior Sophomore Freshman
Montana DECA Average
Montana Average
11.50% 22.20% 26.30% 23.70%
2.90% 4.90% 2.30% 2.60% 0.60% 85.10% 3.20% 6.50%
30.80% 38.00% 19.80% 11.00%
National DECA Average
51.20% 43.10% 5.70% National DECA Average
2.90% 14.20% 7.90% 10.80% 2.40% 62.50% 2.10% 8.80% National DECA Average
38.30% 33.10% 19.70% 8.70%
BE A HERO IN THE EYES OF YOUR STUDENTS
#MTedge - 67
LET’S TALK ABOUT DECA
Your local DECA chapter is part of a network of local, chartered association and international chapters that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. At the local level, you are able to choose from the array of learning programs supported by your chartered association and integrate them into your classroom instruction to make learning vibrant and relevant. Here’s a look at how your local chapter connects to your chartered association and DECA Inc. DECA | A GLOBAL NETWORK
CHARTERED ASSOCIATIONS
With a 70-year history, DECA has impacted the lives of more than ten million students, educators, school administrators and business professionals since it was founded
Your chapter belongs to a chartered association, which implements programs and manages chapters in a geographical area — usually a state, province or territory.
and leadership to help your local chapter thrive. Each chartered association has a key leader, known as an association advisor, who can provide support, put you in contact with nearby DECA chapters and connect you to
in 1946. DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.
Your chartered association is one of your most valuable assets in providing resources
local and chartered association activities. Your association advisor also implements
DECA Inc.’s headquarters, located in Reston, Virginia, houses both high school and college divisions and provides services to 225,000 members in 3,500 chapters in 50 states and five countries. DECA Inc. staff members work with chartered associations, the board of directors, the student executive officer team, a program advisory council, the National Advisory Board and others to provide instructional materials and professional development to enhance the DECA experience for advisors and members. ■ deca.org/about
2 ›› BE A HERO | ADVISOR GUIDEBOOK
CHARTERED ASSOCIATION MEMBERSHIP
MEMBERS <> 10,000 <7,500–10,000 <5,000–7,500 <2,500–5,000 <1,000–2,500 << 1,000
<ALASKA <BRITISH COLUMBIA <CHINA
<GERMANY <GUAM <HAWAII
<HONDURAS <KOREA <MEXICO
<ONTARIO <PUERTO RICO <SPAIN
your annual career development conference and leads your delegation to the International Career Development Conference. Association advisors are key resources for questions regarding membership eligibility, dates and deadlines, conference registration, competitive events and other activities specific to your chartered association. While DECA Inc. produces guidelines for its Comprehensive Learning Program, competitive events, membership and other activities, some chartered associations modify them to best fit their association, so it’s advised to contact your association advisor for more information. ■ deca.org/about/associations
YOUR LOCAL CHAPTER DECA brings your classroom to life while providing a network and support from across your association, the country and the globe. DECA chapters are organized around courses, programs of study, academies or other forms of career and technical education programs. High school chapters are recognized by the chartered associations, which set eligibility guidelines for membership. In many cases, high school students with interests in marketing, entrepreneurship, finance, hospitality or management join DECA when they are enrolled in a course within these content areas that is taught by a teacher who also serves as the DECA advisor. With this close connection to the curriculum, DECA members and advisors are able to integrate DECA activities into the classroom, apply the classroom experience to project-based activities, connect to business partners at all levels and utilize competition to improve their performance. To make your chapter’s membership official, log in to DECA’s online membership system and register your members. DECA student members and advisors pay minimal dues to the chartered association and DECA Inc. on an annual basis. The initial deadline for submitting dues is November 15. However, check with your chartered association, as your chapter may have to follow earlier deadlines. ■ deca.org/membership/highschool
1950s
1970s
1980s
1990s
TODAY
DECA DIAMOND + GUIDING PRINCIPLES
Perhaps the most significant symbol of our organization is the DECA Diamond. The four points inside the diamond represent the first set of DECA’s guiding principles, while the four outer points represent the second set of DECA’s guiding principles and the polished leaders DECA prepares. DECA’S COMPREHENSIVE LEARNING PROGRAM > INTEGRATES INTO CLASSROOM INSTRUCTION An integral component of classroom instruction, DECA activities provide authentic, experiential learning methods to prepare members for college and careers. > APPLIES LEARNING DECA members put their knowledge into action through rigorous projectbased activities that require creative solutions with practical outcomes. > CONNECTS TO BUSINESS Partnerships with businesses at local and broader levels provide DECA members realistic insight into industry and promote meaningful, relevant learning. > PROMOTES COMPETITION As in the global economy, a spark of competition drives DECA members to excel and improve their performance.
DECA PREPARES THE NEXT GENERATION TO BE > ACADEMICALLY PREPARED DECA members are ambitious, high-achieving leaders equipped to conquer the challenges of their aspirations. > COMMUNITY ORIENTED Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their local and broader communities. > PROFESSIONALLY RESPONSIBLE DECA members are poised professionals with ethics, integrity and high standards. > EXPERIENCED LEADERS DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation. ■ deca.org/about/brand
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DECA FAST FACTS
• DECA was founded in 1946, and the headquarters was built in 1976. • Our mission statement is: DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. • Our attributes and values are competence, innovation, integrity and teamwork. • The official logo is the diamond, and DECA’s official colors are blue and gold. • DECA has chapters in all 50 states and in five countries. • DECA has two divisions — high school and collegiate. • There are 219,000 members in the high school division. • DECA offers programs in four career clusters — marketing, finance, hospitality and management. • Over 60 colleges and businesses partner with DECA. • More than $300,000 in scholarships is awarded annually to members. • Our website deca.org provides organizational information such as program information and guidelines, while decadirect.org provides news, announcements, best practices and member articles. • DECA has five main @decainc social media pages – Facebook, Twitter, Instagram, Pinterest and LinkedIn.
DECA’S IMPACT DECA has a tremendous impact on student achievement and prepares members to be college and career ready.
When selecting a career, DECA members are more likely to select a career in marketing, finance, hospitality or business management. FUTURE MAJOR/CAREER
DECA
NATIONAL
Accounting/Finance
6%
2%
Business
13%
4%
Business Owner/Entrepreneur
13%
4%
Fashion Merchandising
5%
3%
Hospitality/Resort Management
1%
1%
International Business
5%
1%
Marketing/Advertising
10%
1%
Sports Marketing/Management
6%
4%
DECA members are academically prepared students who will enter college with credits and other forms of academic credentials.
50% <DECA <National
40% 30% 20% 10% 0 Advanced Placement
Honors Programs
College Credit Courses
Gifted/Accelerated Programs
Career and Technical Education
95%
of DECA members report that they gained skills in problem solving.
88%
of DECA members report that DECA experiences empowered them to become an effective leader.
88%
of DECA members report that DECA experiences connected school to the real world for them.
87%
of DECA members report that participation in DECA prepared them academically for college and a career.
Research findings courtesy of the National Research Center for College and University Admissions. The 2015 sample included 45,274 high school DECA members and was compared to data from more than one million students nationwide.
DECA GLOSSARY BUSINESS ADMINISTRATION CORE
DECA
The foundational knowledge and skills part of National Curriculum Standards.
DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges
CAREER AND TECHNICAL EDUCATION (CTE)
around the globe. DECA is not an acronym.
An instructional program that is delivered through comprehensive programs of study to help students succeed in education and careers.
DECA IMAGES
CAREER AND TECHNICAL STUDENT ORGANIZATION (CTSO)
in Reston, Va.
DECA is one of 11 CTSOs recognized by Congress and the United States Department of Education.
CAREER CLUSTERS An initiative by Advance CTE: State Leaders Connecting Learning to Work, career clusters provide a way for schools to organize instruction and student experiences around 16 broad categories that encompass all occupations. The four career clusters relating to DECA are marketing, business management and administration, finance, and hospitality and tourism.
CAREER DEVELOPMENT CONFERENCE (CDC) These conferences provide a venue for DECA’s Competitive Events Program as well as additional career and leadership development programs.
CAREER PATHWAY Occupations within a career cluster are grouped according to shared commonalities such as skill sets or common roles.
CHAPTER
The official source for DECA-related products, apparel and curriculum materials. DECA Inc. operates DECA Images from DECA headquarters
DECA INC. The legal identity of the adult group responsible for the student programs of DECA.
DECA MEMBER A high school or college student with career interests in marketing, finance, hospitality and management. DECA members hold membership at the local, association and DECA Inc. levels.
DECA TRANSCRIPT A document that shows evidence of learning based upon performance in the competitive events program at the International Career Development Conference.
INSTRUCTIONAL AREA Performance indicators are grouped by similar knowledge and skills known as an instructional area.
INTERNATIONAL CAREER DEVELOPMENT CONFERENCE (ICDC)
counsel for managing and operating the chapter.
This is the pinnacle event of the year for more than 18,000 high school students, advisors, businesspeople and alumni. More than 12,000 competitors vie for the title of international champion in DECA’s Competitive Events Program. DECA members not competing may participate in DECA’s Emerging Leader Series, designed to equip them to be successful leaders and to obtain success in their college and career pursuits.
CHARTERED ASSOCIATION
NATIONAL ADVISORY BOARD (NAB)
Any unit within a school, chartered by an association, consisting of individual DECA members and at least one advisor.
CHAPTER ADVISOR The adult charged with the responsibility of providing guidance and
Chartered by DECA Inc., these organizations have the authority to operate DECA programs and manage chapters in a geographical region — usually a state, province or territory.
COLLEGIATE DECA
Includes representatives from more than 60 businesses, foundations and associations. NAB members provide financial resources, advocacy and a network of professionals to support DECA activities in an advisory capacity at all levels.
The postsecondary division of DECA.
NATIONAL CURRICULUM STANDARDS
COMPREHENSIVE LEARNING PROGRAM
Specific academic and technical content within a career cluster developed through a project led by Advance CTE: State Leaders
DECA’s learning programs that integrate into classroom instruction, apply learning, connect to business and promote competition.
CONFERENCES
Connecting Learning to Work.
PERFORMANCE INDICATOR (PI)
The official term for district, association or international meetings of DECA.
A specific knowledge/skill categorized by instructional area used in DECA’s Competitive Events Program.
CONGRESSIONAL ADVISORY BOARD (CAB)
SCHOOL-BASED ENTERPRISE (SBE)
Consists of members of Congress who are supportive of DECA.
An entrepreneurial operation managed by members as a hands-on learning laboratory used to supplement, reinforce and enhance the knowledge and skills required for careers in marketing, finance, hospitality and management.
DECA CONNECTS
DECA is an integral component of a program of courses within the marketing, business management, finance, and hospitality and tourism career clusters, as well as entrepreneurship and personal financial literacy. The DECA experience starts in the classroom where students learn business concepts
the Business Administration Core, which consists of 12 instructional areas, each with
in preparation for college and careers. A powerful instructional component, DECA brings the classroom to life by empowering
foundational knowledge and skills common to the four career clusters that DECA supports. Each Career Cluster then has its own set
the teacher-advisor to make learning relevant with educational programs that integrate into classroom instruction, apply learning, connect to business and promote competition. The successful integration of each of these four interconnected components, also part of DECA’s guiding principles, results in a strong program that produces college-and careerready students.
of instructional areas and knowledge and skills unique to careers within that cluster. Career Clusters are then separated into Career Pathways, grouping careers requiring knowledge and skills unique to the pathway.
INTEGRATES INTO CLASSROOM INSTRUCTION An integral component of classroom instruction, DECA’s Comprehensive Learning Program provides authentic, experiential learning methods to prepare members for college and careers. When integrated into the classroom, DECA activities support the knowledge and skill statements in Career Clusters® and National Curriculum Standards. The National Curriculum Standards begin with
6 ›› BE A HERO | ADVISOR GUIDEBOOK
APPLIES LEARNING DECA members put their knowledge into action through rigorous project-based activities that require creative solutions with practical outcomes. As members learn curriculum concepts, DECA’s Comprehensive Learning Program encourages members to apply their learning to realistic, relevant business settings. DECA members solve complex challenges and make decisions and recommendations all in an authentic business context. DECA’s Comprehensive Learning Program also facilitates the development of 21 st Century Skills.
CONNECTS TO BUSINESS Partnerships with businesses at local and broader levels provide DECA members realistic insight into industry and promote meaningful, relevant learning. DECA promotes engagement with business professionals through activities such as competitive events coaching, mentoring, guest speakers, internships and more. Business professionals are a knowledgeable source of industry trends and best practices that can support classroom instruction and applied learning through DECA activities.
PROMOTES COMPETITION As in the global economy, a spark of competition drives DECA members to excel and improve their performance. DECA’s Comprehensive Learning Program provides opportunities for recognizing members for their mastery of content knowledge and significant contributions to their learning. Whether the recognition is for self-improvement or a competitive achievement, DECA encourages members to develop knowledge and skills to become emerging leaders.
ag
Pr e g om • ot P io
g c llin du ro • Se n
INST RU now CT led ge Qua Ma IO lity na Ma ge n
ent gem ana nt tM me ec ge oj na Pr Ma sk Ri
nt
Marketing Operations Professional Development
Financial Analysis
Strategic Management
m age an t nM io men at ge m o r a n a nt nf e em ag
P
EAS AR ent AL N
ce inan eF rat nts e po or stm • C Inve es ic nd rv s a tie
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CA R E ER
A c c o un ti I n ng • s u ran Ba nk c e • S i ng e S c ur e i
M
Human Resources Management
INST R UC T IO
Emotional Intelligence
Com pli a n ce •F P i r o du nan ci ct a / Ri Ser l-I s v k M ic an
S ions sm AY, Attracvtel and Touri W nts • Tra H e s T em vice s A mu er AS A eS E g gement R a Mana n A o i ement at L rm Manag o f e In NAting- ervic
Economics
S AY HW AT
Customer Relations
Information Management
e
Business Law Communication Skills
Distributio n/Ch a n Market Plan nel M an ni n a g • P gem ric en i n Pr g t• o • m P ot io
INST R U C T IO
Lod Resta u r a nt a ging nd • F oo Rec d a re n d atio B n e ve , r
CA R E E R
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HOSPITALITY + TOURISM
m em en en t
PA
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Adm Corpor inistra ate/ t Gen ive S era erv lM i an ces a Op g • B er em u at s io ent i ns K
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S an ageme AY ion M s Man W ormatesource TH Inf n R ent ss ma ne u gem H EAS • na a AR M AL N
P
MARKETING
FINANCE
›› 7
COMPREHENSIVE LEARNING PROGRAM
DECA’s Comprehensive Learning Program offers exciting opportunities for classroom activities that connect your instruction to college and careers. DECA’s activities naturally support programs of study in the career clusters of marketing, business management, finance and hospitality, giving you tools and resources to incorporate DECA into your curriculum and courses. DECA’s Comprehensive Learning Program enhances the possibility for a greater range of student cognitive abilities to be developed. When using program components as application or extendedlearning activities, student members are rigorously engaged in relevant exercises that develop the problem-solving and comprehension skills essential for college and careers. DECA’s Comprehensive Learning Program supports the development of 21st Century Skills. CHAPTER CAMPAIGNS
COMPETITIVE EVENTS PROGRAM
DECA DIRECT
Engage your members in DECA activities throughout the year using DECA’s Chapter Campaigns as your guide. These campaigns are perfect for developing your chapter’s program of leadership and allow your chapter to gain the recognition it deserves. DECA offers five unique campaigns that will help grow your chapter and build lasting partnerships within your school and community, all with great rewards.
DECA’s Competitive Events Program is an incredible tool for your curriculum. As an integral part of the classroom, DECA’s industry-validated competitive events are aligned with National Curriculum Standards. The potential for travel, recognition and awards for learning classroom content is a tremendous motivator — not to mention the scholarships and cash awards recognizing DECA members for outstanding achievement. See pages 10–11 for more details.
Delivered to the classroom four times during the academic year, this instructionalbased magazine features articles on career development in marketing, finance, hospitality and management; leadership; community service and professionalism. A classroom worksheet is provided for each issue. Additional articles and videos are available at decadirect.org.
■ deca.org/campaigns
■ deca.org/competitions/highschool
8 ›› BE A HERO | ADVISOR GUIDEBOOK
■ decadirect.org
EDUCATIONAL CONFERENCES
EMERGING LEADER SERIES
SCHOOL-BASED ENTERPRISES
DECA conferences are targeted, highly focused learning experiences for members and advisors. They bring members into the larger DECA community while providing unique opportunities to extend classroom learning. Each of DECA’s conferences connects with corporate professionals to engage members in learning industry-related trends and content. Conferences take place at the local, association, regional and DECA Inc. levels. There are four major types of conferences.
The DECA Emerging Leader Series strives to empower DECA members to provide effective leadership through goal setting, consensus building and project implementation. Aligned with 21 st Century Skills in the areas of critical thinking and problem solving, communication, collaboration, and creativity and innovation, DECA’s Emerging Leader Series prepares DECA members to be effective leaders in college and careers. In addition to online modules, there are five academies available annually at the International Career Development Conference (ICDC). Two academies, Elevate and Empower, are available annually at the Emerging Leader Summit.
Put your teaching into context with a school-based enterprise that reinforces and enhances the knowledge and skills needed for careers in marketing, entrepreneurship finance, hospitality and management. For many members, SBEs provide the first work experience; for others, they provide an opportunity to build management, supervision and leadership skills. DECA provides a rigorous certification program and access to best practices and vendors.
• LEADERSHIP CONFERENCES Usually held in the summer or fall, these conferences focus on leadership development and college and career preparation through a variety of engaging workshops and speakers. • CAREER PATHWAYS CONFERENCES Each of these conferences features highly specialized content that aligns with specific career pathways and courses, providing an excellent opportunity to connect classroom instruction to the conferences. • CAREER DEVELOPMENT CONFERENCES (CDCs) Usually held in the winter and spring, these conferences provide a venue for DECA’s Competitive Events Program as well as additional career and leadership development programs. Chartered associations host their own CDCs to determine which members earn the right to represent them at the International CDC. • INTERNATIONAL CDC (ICDC) This is the pinnacle event of the year for more than 12,000 competitors vying for the title of international champion in DECA’s Competitive Events Program. DECA members not competing may participate in DECA’s Emerging Leader Series, designed to equip them to be successful leaders and to obtain success in their college and career pursuits. Other highlights include executive officer elections to select the future student leaders of DECA, as well as networking opportunities with hundreds of business, college and career partners in DECA’s exhibits. Although this conference is managed by DECA Inc., local chapters register to attend through their association advisors.
■ deca.org/emergingleaders
PARTNERSHIPS DECA’s more than 60 partners provide scholarships, classroom presentations and career guidance, internships, work experience and community service activities. DECA’s partners provide visibility and support to DECA’s mission. ■ deca.org/partners
■ deca.org/sbe
SOCIAL MEDIA CORRESPONDENT PROGRAM Members and advisors simply submit one article per month on a topic of their choice in areas such as recruitment, fundraising, competition, school-based enterprises and more. The program is designed to create conversation among chapters and share best practices and ideas. ■ decadirect.org
VIDEO CHALLENGES
DECA recognizes its members through a variety of recognition programs for distinguished achievement as academically prepared, community oriented, professionally responsible, experienced leaders.
DECA and its corporate partners have teamed up to provide classroom activities that challenge members to apply learning in relevant ways. These highly engaging, relevant activities encourage creativity and innovation and allow your members to experience competition from their seats in your classroom.
■ deca.org/recognition
■ deca.org/videochallenges
RECOGNITION
SCHOLARSHIPS DECA’s scholarship program provides more than $300,000 in scholarships to DECA members each year. Many corporate partners of DECA provide scholarships through the DECA scholarship program. DECA Inc. administers the program based on guidelines set by the donor. DECA scholarships are strictly merit based. ■ deca.org/scholarships
■ deca.org/conferences/highschool
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›› 9
• Public speaking exercises that require students to deliver an oral report or recorded video that presents their ideas for solving the problem presented in the roleplay or case study • Assessment tools in lieu of a multiplechoice quiz/test Since the evaluation form for each role-play and case study assesses the performance indicators, you are assessing students’ performance according to the National Curriculum Standards, which are industry validated and aligned with career clusters.
COMPETITIVE EVENTS DECA’s Competitive Events Program is an incredible tool for your curriculum. As an integral part of the classroom curriculum, DECA’s industry-validated competitive events are aligned with National Curriculum Standards in the career clusters of marketing, business management and administration, finance, and hospitality and tourism, as well as personal financial literacy and entrepreneurship. DECA’s competitive events provide authentic learning situations related to current business practices and that are designed to evaluate members’ knowledge and skills through an interactive component with an industry professional serving as a judge. DECA’s competitive events support members’ development of 21 st Century Skills, such as creativity and innovation, critical thinking and problem solving, and communication and collaboration. As a result, DECA’s competitive events directly contribute to every member being college and career ready when they graduate from high school. ■ deca.org/competitions/highschool
USING DECA’S COMPETITIVE EVENTS IN THE CLASSROOM With its connection to National Curriculum Standards, DECA’s Competitive Events Program is designed to be integrated into classroom instruction to help members apply learning and connect to business. ROLE-PLAY EVENTS As teaching tools, DECA’s role-plays and case studies provide relevant, meaningful problems for members to solve, provide a standards-based evaluation, increase the rigor of instruction, result in evidence of learning and expose members to DECA—all as part of classroom instruction. Each role-play and case study supports a specific career cluster and primary instructional area that is identified at the top of the first page of the event.
10 ›› BE A HERO | ADVISOR GUIDEBOOK
As you teach different instructional areas during the year, use corresponding roleplays and case studies as learning tools. Although the traditional competitive event setting requires interaction with judges, many advisors have used role-plays and case studies as: • Warm-up activities at the beginning of classes • Writing exercises that require students to write their ideas for solving the problem presented in the role-play or case study
WRITTEN AND PREPARED EVENTS DECA’s written and prepared events increase relevance of learning by providing practical experiences for members, and they provide rigor by requiring high-level critical thinking and problem-solving skills. Through the written entry and presentation, members also develop both academic skills and 21 st Century Skills. Many DECA advisors use written and prepared events to facilitate learning through a written classroom project that can then become a DECA written entry. For example, advisors have used the Business Operations Research Events as a major project in an advanced business or marketing class or the Advertising Campaign when teaching advertising. Here are some suggestions for integrating DECA’s prepared events into classroom instruction: • Introduce the project early in the semester and make the final product due at the end of the semester. Match the event’s objectives with course competencies (performance indicators) and the appropriate section of the written entry. • Design the development of the written entry into micro-learning activities, with timelines, that align with daily lessons, rather than just giving members a set of competitive event guidelines. Together, these assignments can then be developed into the written entry. • Provide students with feedback at each critical point or section during the project by developing more specific grading rubrics corresponding to each section of the project. This feedback will help students improve their project as they move forward and prepare the final written entry.
CATEGORIES OF COMPETITIVE EVENTS DECA’s competitive events can be grouped into three broad categories—role-play events, written and prepared events and online events. Within each category and type of event, DECA offers a variety of options in each of the four career clusters—marketing, finance, hospitality and management.
ROLE-PLAY EVENTS • Principles of Business Administration Events are for individual first-year DECA members. The member is asked to explain several core business concepts. • Team Decision Making Events are two-person team events with onsite case studies that challenge participants to analyze elements essential to the effective operation of a business in a career area. • Individual Series Events are individual member events that pose business challenges with role-plays set in specialized career areas. • The Personal Financial Literacy Event is designed to measure members’ ability to apply reliable information and systematic decision making to personal financial decisions. These events involve a multiple-choice career cluster exam and role-play or case study with a judge. They are classified by industry and career cluster. See the DECA Guide for exact offerings and guidelines. Performance indicators are the basis of the content of the career cluster exams and interactive component for each of these events. Performance indicators, much like the objectives in your curriculum, are specific knowledge/skills categorized by instructional area. In preparation for these events, members should download the performance indicators for each event at deca.org/competitions/highschool. There is a strong likelihood that the instructional areas and performance indicators are already part of your curriculum, thus helping your members attain knowledge for the competitive events in your classroom.
WRITTEN AND PREPARED EVENTS • Business Operations Research Events challenge members (individually or in teams of up to three) to design and conduct research to present findings and a strategic plan on a topic that changes annually. • Chapter Team Events encourage members (individually or in teams of up to three) to identify a community issue and address it through activities that involve the chapter. • Entrepreneurship Events allow members (individually or in teams of up to three) to explore entrepreneurship at a variety of stages. • Marketing Representative Events challenge members (individually or in teams of up to three) to develop promotional campaigns in specific career areas. • Professional Selling and Consulting Events allow individual participants to demonstrate knowledge and skills needed for a career in sales or consulting. Most of DECA’s written events require a written project report submitted in an official DECA folio, as well as a prepared presentation. The Marketing Representative Events and Professional Selling and Consulting Events also require participants to take a career cluster exam. All of these events should be started early in the school year because of the preparation involved. See the DECA Guide for exact offerings and guidelines.
RESOURCES
DECA offers advisors and members many resources to help them succeed in the competitive events program.
DECA GUIDE As the official guidelines book for DECA’s Competitive Events Program, the DECA Guide is your most important resource. It is updated each year and mailed to you in July. You should, however, ask your association advisor if there are any association-specific guidelines you should be aware of as some associations modify guidelines or offerings of DECA’s events. Although associations may implement the guidelines differently at their conferences, the competitive events are administered according to the DECA Guide at ICDC. ■ deca.org/communications
DECA.ORG The DECA website provides guidelines, performance indicators, sample exams and sample events for all competitive events, as well as sample videos, helpful publications and updates. ■ deca.org/competitions/highschool
DECA DIRECT ONLINE The “Compete” section has many articles about all aspects of competition. ■ decadirect.org
SHOP DECA DECA Images provides supplemental competitive events preparation resources, including instructor guides, sample case studies that can be used as classroom activities, sample exams, bell ringers, flash cards and more, all designed to acclimate your members to DECA’s competitive events while reinforcing your curriculum. ■ shopdeca.org
ONLINE EVENTS • Stock Market Game • Virtual Business Challenges DECA’s online events challenge members in online business simulations. Using an online program, members compete against other members in their region from their seats in the classroom to earn the opportunity to compete at the international level.
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ADVISOR’S ROLE
As an advisor, DECA provides you with a powerful array of tools and resources that you can integrate into classroom instruction and bring your classroom to life as you prepare members for college and careers. The most successful teachers and DECA advisors take advantage of DECA’s instructional activities by using them in class to apply learning, connect to business and promote competition — a key motivator for members. DEVELOPING YOUR PHILOSOPHY
• How do you plan to connect to business?
One of your first responsibilities in serving as a DECA advisor is giving thought to how you will integrate DECA in your classroom. Develop a personal philosophy that incorporates the purpose of DECA, your role as a teacheradvisor and the role and responsibilities of student members. Use this philosophy as your guide as you advise your chapter and integrate DECA into your classroom. Some questions you should consider include the following:
• What relationship will you foster with postsecondary institutions?
• How are you preparing members for college and careers — both now and in the future?
As a DECA advisor, you can use DECA’s Comprehensive Learning Program to help you as a classroom teacher:
• How will you integrate DECA into the classroom and apply learning? • How will you incorporate aspects in your program to prepare members to become academically prepared, community oriented, professionally responsible, experienced leaders? • How will your program align with your local school’s philosophy and state and national initiatives? 12 ›› BE A HERO | ADVISOR GUIDEBOOK
• How will you brand and promote your program?
ROLES AND RESPONSIBILITIES You’ll quickly notice that many of the specific responsibilities of serving as a DECA advisor support the work you are already doing as a classroom teacher.
• Align your curriculum with national curriculum standards. • Integrate activities that teach or reinforce specific career and academic standards. • Engage your students in a small learning community and provide opportunities for leadership.
• Facilitate career preparation and goal setting among your students. • Involve business leaders in various advisory roles and integrate the expertise of business leaders into classroom activities. • Develop business-based opportunities for students such as internships, field trips and projects. • Provide support for students to practice their management and leadership skills by incorporating project management into the curriculum. • Communicate curriculum standards and the value of involvement in DECA to counselors and administrators to build support for your classes and program. In addition, there are some roles and responsibilities that are special to DECA. To develop and maintain an effective chapter, a DECA advisor may serve in the following roles on page 13.
LEADER
CONNECTOR
The INGENIOUS LEADER empowers chapter leadership to develop and implement an
The RESOURCEFUL CONNECTOR has developed partnerships with businesses to
annual program of leadership with meaningful outcomes and also as conducts administrative
provide DECA members realistic insight into the industry and to promote meaningful,
tasks.
relevant learning.
• Develop specific roles and responsibilities for chapter leaders and project chairs.
• Involve business leaders in various advisory roles.
• Involve members in project planning.
• Develop business-based opportunities for
• Develop a strategic plan and annual program of leadership. • Develop a systematic communications
members. • Empower members to develop business partnerships.
strategy to keep all members involved. • Keep administrators and staff apprised of the chapter’s activities. • Maintain various member records — participation, fundraising, emergency contact and so forth.
PROMOTER The SAVVY PROMOTER positions the program to students, counselors, administrators and the community. • Identify specific target audiences and opportunities for visibility.
COMPETITOR The VALIANT COMPETITOR integrates DECA’s competitive events into the classroom and uses them to measure mastery of concepts. • Review standards and relevant performance indicators. • Integrate preparation with classroom instruction.
TRAVEL AGENT
• Develop and execute a promotional plan.
The ANTICIPATING TRAVELER has thought through all aspects of student travel while also being prepared for that possible surprise!
• Develop and implement a local marketing plan to generate program enrollment.
• Demonstrate how the conference or event aligns with your curriculum.
• Communicate the impact DECA has on local members.
• Utilize travel opportunities as learning activities.
• Establish a systematic public relations program.
• Develop an understanding of school policies for student travel.
• Position DECA as an active community partner through participation in
• Obtain appropriate permissions.
community service and other events.
FUNDRAISER The LUCRATIVE FUNDRAISER uses learning activities with members to raise funds to support DECA activities. • Develop and monitor an annual budget. • Plan and organize sales projects integrated with selling standards. • Facilitate member fundraising strategies to support individual and chapter activities. • Coordinate the use of a school-based enterprise to apply learning.
• Organize all aspects of travel.
PROFESSIONAL The ASPIRING PROFESSIONAL keeps upto-date on all the latest professional news and industry trends while participating in professional development opportunities. • Develop an in-depth understanding of and stay current with DECA programs, policies and processes. • Participate in professional associations. • Participate in specialized professional development.
DECA’s Professional Learning Series offers high-quality professional development workshops, seminars and resources to improve your performance and fulfill your continuing professional development certification requirements. Advisors can engage in DECA's Professional Learning Series through face-to-face and e-learning training. Through these methods, attendees learn from DECA staff and peer advisors to grow their local chapters and integrate DECA into the classroom. Educational practices are supported through DECA Direct Weekly, which is delivered directly to your inbox each Tuesday. DECA Direct Weekly informs chapter advisors of the latest DECA happenings and shares articles on classroom and chapter strategies. DECA Insight and chapter packets provide professional development articles to help advisors use components of the DECA Comprehensive Learning Program in the classroom. DECA Insight is delivered four times a year in chapter packets that include tools such as DECA’s business partner poster series and classroom resources. ■ deca.org/classroom
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ADVISOR RESOURCES As a DECA advisor, you have access to materials, events and activities that make everything you do in the classroom more relevant. Throughout the year, DECA provides timely resources to help you and your members succeed. ■ deca.org/classroom
CHAPTER LEADERSHIP PACKETS
DECA IMAGES
Delivered four times a year, these packets include tools such as DECA’s poster series, chapter activities and fundraising ideas.
Teaching resources and curriculum materials relating to DECA’s competitive events and career areas are available through DECA Images.
■ deca.org/communications
DECA DIRECT MAGAZINE This instructional-based magazine published four times a year provides supplemental content for instructional areas in your classroom. A worksheet is provided for each issue. ■ deca.org/communications
■ shopdeca.org
DECA INSIGHT Published four times a year, DECA Insight informs chapter advisors about DECA events and programs and provides professional development articles. ■ deca.org/communications
DECA DIRECT ONLINE DECA Direct Online is your one-stop information destination for all things DECA. In addition to all the latest DECA news, you’ll find chapter resources; competition tips; college and career advice; and profiles of members, alumni, advisors and partners. ■ decadirect.org
DECA DIRECT WEEKLY Delivered directly to your inbox each Tuesday, these e-mails feature the most timely DECA news. Special editions are also sent on topics such as competitive events, advisor strategies and more. To receive DECA Direct Weekly, e-mail communications@deca.org. ■ communications@deca.org
DECA GUIDE The DECA Guide is your year-long resource for DECA’s Comprehensive Learning Program, including competitive events and the DECA Images catalog. ■ deca.org/communications
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DECA WEBSITE Comprising a wealth of information, DECA’s website is the one-stop source for all DECA programs, information and guidelines. ■ deca.org
MEMBERSHIP KIT The membership kit offers a variety of resources, including membership pins, a calendar, program updates and a downloadable membership video to introduce DECA to your students.
PROFESSIONAL LEARNING SERIES DECA offers e-learning and face-to-face professional development activities to equip educators with the tools to facilitate student learning and achievement. Educators receive certificates of achievement documenting their participation in professional learning that promotes quality educational outcomes. ■ deca.org/classroom/enhance-teaching
MONTH-BY-MONTH The following calendar serves as a guideline of suggested activities for each month. Feel free to make changes and add any dates and deadlines listed on your association’s calendar that require action on your part.
JULY
JANUARY
• Develop your strategic plan, DECA calendar and budget.
• Ask business professionals to help your members prepare for
• Examine the DECA Guide and new offerings from DECA Images. • Participate in Professional Learning Series activities.
competitive events. • Make plans to attend your association’s career development
• Put chapter activity and conference dates on your school calendar and begin to request permission to attend. • Review DECA programs and determine how you can incorporate them into your classroom instruction.
AUGUST • Connect or reconnect with local DECA leaders, your association advisor and new advisors. • Introduce DECA to your students. • Meet with the chapter leadership team to develop the annual program of leadership. • Verify your information in the online membership system.
SEPTEMBER • Begin chapter campaigns, show the membership video and recruit student, alumni and professional members. • Introduce DECA’s Competitive Events Program to your members and begin work on written events. • Participate in DECA’s online events and activities. • Register to attend DECA conferences. • Plan participation in DECA’s Promotional Campaign.
OCTOBER • Continue working on your program of leadership goals. • Log in to the online membership system and submit members’ names. • Ask your association advisor about the competitive events process and how to qualify to attend your association career development conference. • Plan participation in DECA’s Community Service Campaign.
NOVEMBER • • • •
Celebrate DECA Month. Attend DECA’s educational or regional conferences. Continue training and practice for competitive events. Participate in DECA’s Global Entrepreneurship Week Campaign. • Participate in the DECA Idea Challenge.
DECEMBER • Begin working with your members to gather information to complete scholarship applications. • Conduct a mid-year evaluation of your chapter’s progress. • Plan and execute a chapter social activity. • Touch base with your association advisor to determine registration procedures for your association’s career development conference.
conference. • Participate in DECA’s online events and activities. • Polish and submit student scholarship applications. • Recruit members who have joined your class during the second semester. • Submit DECA Emerging Leader Honor Award applications.
FEBRUARY • Celebrate Career and Technical Education Month. • Participate in DECA’s Advocacy Campaign. • Log in to the online membership system and submit members’ names by your association’s deadline. • Promote DECA for next year’s class registration. • Verify that all DECA members are on a paid roster.
MARCH • Make plans now to attend advisor professional learning activities in the summer by submitting requests, securing funding and applying for scholarships. • Continue preparing to attend DECA’s International Career Development Conference by arranging travel, raising funds and ensuring competitors have official DECA blazers.
APRIL • Attend DECA’s International Career Development Conference, including the Advisor Academy. • Celebrate success from ICDC. • Thank sponsors and mentors for their contributions to your members who attended ICDC.
MAY • Conduct an annual evaluation of your DECA chapter with your chapter leadership team. • Encourage graduating DECA members to explore Collegiate DECA. • Recognize business and community partners. • Recognize members’ contributions and achievements. • Request DECA transcripts for ICDC competitors. • Select new chapter leadership team members.
JUNE • Schedule a meeting with your outgoing and incoming chapter leadership teams for a training and transition session. • Send an end-of-year report and pride points to faculty, counselors, administrators and business partners. • Train new chapter leadership team members.
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GAINING SUPPORT
Savvy DECA advisors understand that having the support of people outside their program in the school and in the local community can make their jobs easier and take their program to a higher level. While you are taking steps to build your program internally, don’t forget to cultivate support within the school as well as beyond the school. WITHIN THE SCHOOL There are three groups within the school whose support should be cultivated:
understand the ways DECA activities support and enhance other curriculum areas and help members achieve academically.
administrators, faculty and staff members, and parents.
PARENTS
ADMINISTRATION One of your top priorities as a DECA advisor should be to develop a supportive relationship with your administration, making sure your principal, counselor, superintendent and school board understand that DECA is integral to helping achieve academic and other school goals. FACULTY AND STAFF Another key group whose support will help make your job easier is the faculty and staff. Without knowing what DECA is all about, other teachers can become resentful when DECA activities take members out of class or come into conflict with other events on the school calendar. As you do with administrators, take time to ensure that faculty and staff members
20 ›› BE A HERO | ADVISOR GUIDEBOOK
Parents who are aware of DECA and the opportunities it offers to members can be one of your best recruiting tools. They will want their students to take advantage of what your chapter offers. Once members are involved, parents become one of your main sources of support.
BEYOND THE SCHOOL Members of the community will be supportive of your chapter when they realize that DECA has prepared its members to be community oriented and professionally responsible. Engagement with local businesses, community organizations and local media will build support for your program. BUSINESS CONNECTIONS Business people in your community can play a crucial role in the success of your chapter.
They can provide insight into current industry trends as guest speakers in your classroom, help prepare members for competition by practicing role-play scenarios, provide guidance and support as partners with members for a written event and be resources for work-based learning, employment, internships, mentoring—and much more! When working with a local business, be a contributing partner, don’t just take from the business. Help with projects that benefit the business, such as developing an ad campaign or a new logo, conducting marketing research or raising money for a charity. These types of projects will make the partnership worthwhile for the businesses and can make them your chapter’s best advocates in the community. Working together, your chapter and the businesses and industries you are involved with can build a mutually supportive network that will foster student achievement and enhance the quality of life in your community. ■ deca.org/partners
NATIONAL ADVISORY BOARD
3.
Determine the primary social
DECA’s National Advisory Board (NAB) is
media platform used by your target
composed of a diverse network of business and education partners who provide strategic
audiences. Posting announcements about meeting times and due dates
advice and support. A great way to get an
on Twitter may be the best way to
NAB partner involved in your classroom is to look at deca.org/partners. Here you will find
reach your chapter members. Posting competition photos on Instagram or
each partner’s philosophy of the partnership,
creating events on Facebook may best
resources available to you and your members, and contact information for questions and
reach parents, alumni and business partners.
comments.
4.
media sites at least once a day, four times a week. Deliver content that
USE SOCIAL MEDIA TO SPREAD THE WORD ABOUT DECA
followers will enjoy. Photos of chapter
Social media is here to stay. Lucky for
events, spotlights on your business partners, chapter announcements and
you, you have a chapter full of excited and engaged members who want to
upcoming events all make great posts
bring your chapter’s achievements and
that give your audience reasons to “like” or “follow” your chapter.
promotions to the next level using innovative communication technologies. Don’t be afraid to integrate social media into your chapter’s communication plan. Here are some ways to get started: 1.
5.
sites you use, along with the information needed to look up your chapter. Send a link to parents, business partners and
various social media sites. Be sure these individuals understand how to
social media person or team to develop a weekly or monthly schedule for social media posts so that there will be no
administrators. This helps them stay connected and showcases your chapter’s professional communication methods. 6.
Create a fan page on Facebook instead of a personal page for your chapter. This allows you to treat it like a business page and models professional level communications. Other platforms you should consider creating include a Twitter page, an Instagram account, a Snapchat account and a Pinterest board.
Follow DECA on all our communications channels to stay upto-date with activities and news at the DECA Inc. level. Don’t forget to connect with your chartered association through social media as well.
surprises when you check your Twitter! 2.
Tell your audience how to find you! If you promote your events through posters, flyers and banners, be sure to include logos of the various social media
Select a member or a team of members from your chapter to manage your
conduct themselves professionally and that all school district policies are followed, if applicable. Work with your
Aim to post content on your social
7.
Don’t be afraid of the hashtag! Create a hashtag for your chapter and encourage your members, business partners and even parents to use it in all their social media activity! You will be #amazed at the results.
■ deca.org/communications
BUSINESS ADVISORY BOARD
A local business advisory board can be an advisor’s secret weapon in developing a strong program by providing strategic advice, professional insight and financial support for programming. Consider inviting local businesspeople to serve on a local advisory board to fulfill some or all of the following functions: • Reviewing program goals and objectives. • Comparing student performance standards to business/industry standards. • Reviewing curriculum and instructional materials for accuracy. • Contributing resources that are available to their businesses. • Providing tours, field trip experiences, speakers, judges. • Publicizing the chapter’s activities in the community, including at school board meetings. • Performing liaison work with the rest of the business community. • Arranging job shadowing and mentoring opportunities • Advising student competitive event projects. • Obtaining contributions, including scholarship funds. • Providing equipment and facilities for specialized learning. • Conducting job placement activities.
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COOL IDEAS
There are so many cool ideas that DECA chapters implement across the globe. Smart DECA advisors quickly learn to get the most value out of one activity. Rather than simply looking at an event as a fundraiser, for example, consider how it can also reinforce learning concepts, build membership or raise visibility for your chapter. If you are looking for new ideas, consider the following activities, all which are great for DECA’s chapter campaigns. Be sure to also look at the DECA Direct magazine and DECA Direct Online for additional best practices.
MEMBERSHIP
Membership growth is the key to expanding DECA’s impact on your students and local community. By recruiting student, alumni and professional members, you create a professional learning environment that enhances curriculum and better prepares your members for college and careers.
BE ACTIVE EARLY Participate in events—such as conferences, social activities, etc.—early so that members have a good experience and share it through word-of-mouth with potential members.
BUSINESS PARTNERSHIP PROGRAM Develop a partner sponsorship package to help build your professional level membership and further develop relationships with advisory board and other partners. Offer your business partners professional-level DECA
22 ›› BE A HERO | ADVISOR GUIDEBOOK
membership, a position on your chapter’s advisory board or free advertising in your school-based enterprise and on chapter t-shirts. Invite them to serve as mentors or speakers in class.
DECA GRAMS Send “DECA Grams” or personal invitations to join your program to all potential members. Invite them to a chapter meeting to meet current members.
EXPAND YOUR FOCUS Consider inviting students enrolled in marketing, business, hospitality, finance, management and entrepreneurship courses to be a part of your chapter. They can get a lot out of DECA, too!
MIDDLE SCHOOL WORKSHOP In the spring, have chapter members conduct an entrepreneurship workshop for eighth graders, your future members.
RECRUITMENT CONTEST Have a contest to see which class can recruit the most alumni, business partners and parents to join your DECA chapter.
RETWEET/SHARE CHALLENGE Create a hashtag for your chapter to use during recruitment, stick to it and use it frequently. Then, having a retweet or share challenge with a specific DECA photo and hashtag. It can be a great way to reach a very large portion of your school.
SUCCESSFUL ALUMNI Ask alumni to visit with potential students and share their DECA experience and how it has positively impacted their college and career successes. Ask them to consider joining your chapter as alumni members to provide additional support.
SUCCESSFUL SENIORS
to your local newspaper or share on your
chapter’s community service activities and
Have your successful seniors talk to
school’s social media channels.
freshmen, sophomore and junior classes about why they enjoy your program, the
DECA MONTH PROCLAMATION
how DECA is helping its members become professionally responsible. Strategically
benefits of participating in DECA, the thrill of competition, etc.
PARENT INFORMATIONAL NIGHT Invite parents to an informational session to learn more about DECA and what your chapter has to offer its members. The focus is on helping parents new to DECA understand the level of involvement offered to each member. Parents of current members speak about their
Request a proclamation signing from the mayor that declares November as DECA Month.
DECA SOCIAL MEDIA CORRESPONDENT PROGRAM Have members join the DECA Social Media Correspondent Program and begin highlighting your chapters events, activities and success stories. Sign up at decadirect.org.
experience and what it’s like to be involved as a parent. Parents are offered the opportunity
DECA VIDEO
to join the chapter and serve as chaperones or
recruitment video or show the DECA promotional video on your school’s
judges at conferences.
WHAT IS DECA VIDEO Create a promotional video with members answering the question, What is DECA? The video can focus on competition, teamwork, DECA success, community service and leadership. Air the video during DECA Month to help recruit new members, as well as to encourage future members to sign up for a DECA-related course for next year.
PROMOTE
Share your DECA chapter’s success story with others. Through DECA, you are creating an environment that supports learning by allowing members to put their knowledge into action through projects and activities. DECA is helping your members connect to businesses and industry leaders who bring meaningful, relevant learning to the classroom. DECA also provides your members opportunity to develop that spark of competition that will drive them to excel and improve their performance. Utilize a variety of promotional activities to showcase your chapter’s success, create a brand for your chapter, and develop an awareness and support of your program within your local and extended community.
ADVISORY COMMITTEE Create an advisory committee of local business leaders and invite them to participate in chapter meetings as industry insiders for a guest speaker or to assist in preparing students for competitive events as mentors. Don’t forget to invite them to join DECA as professional members.
ALUMNI SPOTLIGHT Find successful DECA alumni in your community or from your chapter and write a success story. Submit the success story
Make your own chapter-specific membership
place members in the audience wearing DECA chapter shirts or blazers and systematically stand silently holding signs that share information about DECA.
SLOGAN-A-DAY Celebrate DECA Month by sharing a popular advertising slogan each day over the school’s intercom system. The first student who can correctly identify that company’s slogan receives a prize such as a DECA coupon.
SERVE
announcements and social media channels.
Having a chapter that is community oriented means that your members recognize the benefit of service and responsibility to the community, as well the impact they have on their local and broader communities.
OPEN HOUSE SOCIAL
CHANGE FOR CHANGE
communication channels, such as daily
Organize a breakfast, lunch or coffee with students, parents and/or administrators to share your chapter’s plans and goals for the year.
SBE PROMOTION Distribute coupons to redeem at your schoolbased enterprise to showcase another exciting element of your DECA chapter.
SHOWCASE IT Create a bulletin board or showcase in your high school to promote DECA. Display pictures, trophies, posters and upcoming conference locations.
TELL YOUR DECA STORY Have members attend a local chamber of commerce or school board meeting and share their DECA story.
POST IT - TWEET IT Utilize social media channels to quickly deliver DECA chapter information to members and your community. Social media allows the leadership team to communicate to large numbers of members, as well as to promote chapter activities to professional, alumni and potential members.
SILENT DECA FLASH MOB Engage your members and reach the entire student body by conducting a silent flash mob based upon two of DECA’s Guiding Principles: Community Oriented and Professionally Responsible. During a school-wide assembly, chapter members can speak about the
In your school-based enterprise, ask if customers want to donate the extra change from their purchase to charity. If you don’t have a school store, ask a local business to participate. Then donate the change to a local charity.
MDA MIRACLE MINUTE Designate one minute during a school day dedicated to raising as many funds as possible for the Muscular Dystrophy Association.
MDA SERVE DAY Connect with your local MDA office and learn how your chapter can support a local family by helping with a day of lawn care, babysitting, cleaning or other daily chores.
SCHOOL SUPPLIES DRIVE Organize a drive to collect school supplies to donate to students in your community. Work with the counselors in your school district to discreetly identify students who need the supplies.
ADOPT A FAMILY Work with a local family to provide food and gifts for all family members in celebration of the holidays. Each member makes a donation and chapter officers purchase the food and gifts for the family members.
MINI-THON Conduct a Mini-THON, similar to a dance marathon, to support a cause. This event is multi-hour, interactive, fun-filled and student-led.
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PARTNERSHIP FOR SUCCESS Work with a local elementary school and serve as mentors providing academic assistance to students who might be falling behind academically. Offer this same service to several freshmen in your high school, helping build confidence and encouraging involvement in school activities.
INNOVATE
Help your members find their inner entrepreneurial spirit by integrating entrepreneurial related DECA activities into your chapter’s program of leadership. Join thousands of students globally as they celebrate Global Entrepreneurship Week each year.
ALUMNI ENTREPRENEURS SPOTLIGHT Find successful DECA alumni entrepreneurs who embody the entrepreneurial spirit in your community or from your chapter and write a success story. Submit the success story to your local newspaper or share on your school’s social media channels.
BRING IN THE ENTREPRENEURS Invite a local entrepreneur to speak at a chapter meeting or during class, or organize a luncheon with entrepreneurial leaders in the community to visit with DECA members.
DECA’S ENTREPRENEURSHIP COMPETITIVE EVENTS Have members choose a DECA Entrepreneurship Competitive Event and conduct one activity that is part of that event.
DECA IDEA CHALLENGE Participate in the DECA Idea Challenge. Have a competition between your classes, other classes or other student organizations throughout the school.
MENTOR PROGRAM Invite local business people to mentor members on their entrepreneurship competitive events during a working session.
TAKE IT TO THE BOARD Present an entrepreneurship presentation to the local chamber of commerce, school board or parent organization for your school.
SBE CUSTOMER APPRECIATION CHALLENGE Showcase your DECA school-based enterprise (SBE) by creating a special sales promotion challenge. DECA members are challenged to increase traffic and sales in their SBE by
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creating a customer appreciation event during Global Entrepreneurship Week that is aimed at teachers. Throughout the week students, on their assigned day, hold sales, host social media “shout outs” and promote the SBE using a variety of social media channels.
LETTER-WRITING CAMPAIGN
TEENS TALK
Make a promotional kit that highlights the impact of your chapter’s activities and share it with teachers, counselors, principals and superintendents. Do the same for public policymakers.
Invite local teen entrepreneurs to share their personal experiences with starting their own business. From successes to failures, the entrepreneurs share that it’s never too early to become an entrepreneur.
TOWN BUSINESS TOUR
Conduct a letter-writing campaign to the Department of Education or state legislators about the impact of DECA and the value of their support.
PROMOTIONAL KITS
SCHOOL BOARD AND COMMUNITY IMPACT REPORT
Organize a small business tour for your members that features a tour of local businesses and a face-to-face discussion with each of the owners. Members learn about each entrepreneur’s individual story and have time for a question-and-answer session.
Deliver a presentation on the impact of DECA to the local school board and/or school administrators. Deliver an impact report presentation to the mayor, city council or state legislators of your community.
ADVOCATE
Tweet and post on Facebook a benefit of Career and Technical Education and DECA each day of CTE Month.
The goal of DECA Advocacy is to showcase the impact that DECA has in preparing emerging leaders and entrepreneurs in your chapter. Celebrate Career and Technical Education (CTE) Month in February by conducting a variety of activities that allow your members to advocate for CTE and DECA.
CONNECT WITH DECA’S CONGRESSIONAL ADVISORY BOARD Connect with your elected official on DECA’s Congressional Advisory Board (CAB). If your legislator is not a member of DECA’s CAB, ask them to join at deca.org/about/congressionaladvisory-board.
CONNECT WITH LOCAL CHAMBER OF COMMERCE Connect with your local chamber of commerce or similar organization to share your chapter’s activities for the year, as well as your success stories by members.
CTE MONTH PROCLAMATION Request a proclamation signing in recognition of Career and Technical Education Month and DECA from public policymakers.
INDUSTRY GUEST SPEAKER Ask a business partner, including those on the National Advisory Board, to give an industry expert presentation as a guest speaker.
TWEET AND POST ABOUT DECA
CTE FAIR Host a CTSO fair in February to celebrate Career and Technical Education Month. Ensure that each Career and Technical Student Organization (CTSO) is represented. DECA members speak one-on-one with potential members and share the impact DECA is having on their members, their school and their surrounding community.
CTE MONTH POSTER CAMPAIGN Design and place CTE Month awareness posters throughout your school. These posters explain what CTE is, how it benefits students, ways to celebrate CTE Month and why students should join DECA.
GO! LIST
Use this list of important contacts to make, resources to help you achieve success and steps to use DECA to support learning as you become a hero in the eyes of your students. GET CONNECTED
GET INFORMED
GET INVOLVED
CONTACT YOUR CHARTERED ASSOCIATION ADVISOR
DECA GUIDE Familiarize yourself with the current year’s programs and competitive event offerings.
DEVELOP YOUR CHAPTER STRATEGY
Your chartered association advisor will provide you with resources and opportunities specific to your state, province or territory. ■ deca.org/about/associations SHARE DECA WITH YOUR ADMINISTRATION Connect your administration with the cocurricular functions of DECA, highlighting how the activities will strengthen your student’s educational experiences. CONNECT WITH DECA STAFF The High School Division staff is here for support! Reach out to Christopher Young or Sarah Williams with any questions.
■ deca.org/communications ONLINE + SOCIAL Utilize deca.org, decadirect.org and @DECAInc social media to stay up-to-date. ■ deca.org/communications PROFESSIONAL LEARNING SERIES Learn how to integrate DECA in your classroom. ■ deca.org/classroom
Involve your chapter leadership team in developing your chapter’s program of leadership. ■ deca.org/elevate REGISTER YOUR MEMBERS Recruit and register your members through the online membership system. ■ deca.org/membership/highschool ENGAGE YOUR MEMBERS Take advantage of all aspects of DECA’s Comprehensive Learning Program. ■ deca.org/high-school-programs
■ deca.org/staff
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Advisor of the Year The Advisor of the Year Award is designed to recognize outstanding chapter advisors for their hard work, performance, and dedication to Montana DECA and their students. Nominations are reviewed and selected by the State Director, and presented at the Montana DECA State Career Development Conference. Nomination Deadline: January 10, 2018 Name of Advisor __________________________________ Date Nominated ______________________ Advisor Email ____________________________________ Advisor Phone # ______________________ Principal Name ___________________________________ Principal Phone #______________________ Principal Email ___________________________________ Relation to Advisor (Circle One):
Student(s)
Colleague
Administrator
Other
Please Discuss the Advisors Impact and Accomplishments worthy of this recognition:
________________________________________ Signature of Nominator
______________________________________ Printed Name of Nominator
Phone Number ___________________________
Email__________________________________
Please Return Form Electronically or By Mail To: Montana DECA PO BOX 3061 Bozeman, MT 59772 jstiles@mtdeca.com
Hall of Fame Nomination The Montana DECA Hall of Fame award was established in 1996, on the occasion of National DECA’s 50th anniversary. This award was created to honor those special individuals who have left their positive footprints on Montana DECA throughout history. Nominations are reviewed by the Montana DECA Executive Board and State Director. Inductions are awarded based on the significant impact of the individual, with the prestigious award being presented at the Montana DECA State Career Development Conference in early February. Submission Deadline: January 10, 2018 Name of Nominee ________________________________________ Date of Submission ________________ Title ___________________________________________________ Address: _________________________ Email __________________________________________________ ________________________________ Phone ____________________ Occupation ___________________ ________________________________
Briefly state why you believe this person should be considered a candidate for the Hall of Fame award and how he/she has positively contributed to and highly benefited Montana DECA:
_________________________________________ Submitted By (Signature)
__________________________________ Printed Name
Title ___________________________________________________ Address: _________________________ Email __________________________________________________ ________________________________ Phone ____________________ Occupation ___________________ ________________________________ Return this form electronically or by mail to: Montana DECA PO Box 3061 Bozeman, MT 59719 jstiles@mtdeca.com
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Member of the Year The Member of the Year Award is designed to recognize outstanding chapter members for their hard work, performance, and dedication to Montana DECA and their chapters. Nominations are reviewed and selected by the State Director and Montana DECA Executive Council, and presented at the Montana DECA State Career Development Conference. Nomination Deadline: January 10, 2018 Name of Member _________________________________ Date Nominated ______________________ Member Email ____________________________________ Member Phone # ______________________ Advisor Name _____________________________________Advisor Phone #______________________ Advisor Email _____________________________________ Relation to Member (Circle One):
Parent
Colleague
Administrator Advisor Teacher
Please Discuss the Members Impact and Accomplishments worthy of this recognition:
________________________________________ Signature of Nominator
______________________________________ Printed Name of Nominator
Phone Number ___________________________
Email__________________________________
Please Return Form Electronically or By Mail To: Montana DECA PO BOX 3061 Bozeman, MT 59772 jstiles@mtdeca.com
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PREPARES EMERGING
LEADERS & ENTREPRENEURS
IN MARKETING, FINANCE, HOSPITALITY AND MANAGEMENT
4