Highland Game

We are proud to celebrate over 25 years of defining the markets we serve and as the leading UK provider of exceptional Venison products and speciality meats to customers worlwide .

LEGACYOUR

Christian Nissen CEO Highland Food Group

MISSIONOUR

To drive forward and widen the appeal for Wild and Farmed Venison and Speciality meats at local, national and international levels.

To be the market leader, without compromise, on quality, availability, and service to deliver a sustainable future to all.

To put customers at the heart of our decisions and provide naturally great-tasting products that stand the test of time.

OUR OUR

VISION STRATEGY

To be a world-class business, trusted to transform and improve the quality of Venison and speciality meats across the multiple markets we serve, thereby increasing the value and reputation of our offering.

To invest in our people, customers and communities to deliver shared value and the very best nature has to offer.

We have a clear purpose TO RAISE THE STEAKS for premium venison and speciality meats across multiple channels and categories.

To invest in our customers and supply chain partners. To push up standards in our industry and increase the value at the gate for our supply partners and as partners, define a long-term strategy in-line with 2030 Vision - Beyond The Glen.

To invest in R&D growth and build a pipeline of products which will maximise opportunities for Venison and Speciality Meats.

These are a direct reflection of the way we conduct our business. Underpinned by respect, integrity and excellence in everything we do.

We ensure our products have the highest quality standard accreditation.

We strive for fairness across all our business partnerships and support our people in taking steps to advance their goals..

Tradition

Custodians Of Wild Venison

Winning Quality Heritage

Precision Animal Welfare Food Safety Quality Accreditation

First to market Collaborative partnerships Innovation & NPD

COMMUNITIES

Highland Food Group contributes to Scotland’s high-quality food and drink sector by providing venison for the national, UK and international markets that directly and indirectly helps sustain hundreds of jobs in rural communities and contributes to effective land management across many estates and forestry.

We help local communities with sponsorship opportunities and support with food banks. One such example is our partnership with The Country Food Trust which, assists people in need by providing meal solutions to help eradicate food poverty.

We play a vital role in rural economies that conserve habitats

in land management schemes throughout the UK.

In partnership with suppliers and customers, we are nearing full compliance on venison free from lead shot.

All our packaging is FSC accredited and widely recyclable.

We also aim to be a carbon-neutral business by 2030.

ENVIRONMENT

BUSINESSESOUR

THE MOST TRUSTED FOODSERVICE VENISON BRAND IN THE UK

To guarantee freshness, prime quality and traceability, Highland Game collects daily from the very best deer larders the length and breadth of the UK.

Across foodservice and hospitality our brand and quality are recognised as the finest.

HIGHLAND RETAIL

MAKING VENISON A SHOPPING BASKET REGULAR

Highland Game is the No1 provider of Venison-based products in UK.

A healthy and sustainable alternative to other meat-based proteins, our ever-growing retail range provides the consumer with exciting, nutritious and cost-effective everyday and special occasion mealtime solutions

BUSINESSESOUR

BUSINESSESOUR

RELISH THE ADVENTURE

Bringing the finest speciality and adventurous meats from around the world including Wild Boar, Buffalo, Ostrich and Iberico cuts plus certified Venison from New Zealand and added value formats for food service and retail formats.

BUSINESSES

BIG ON BALANCE BIG ON TASTE

Lean & Greens is a revolutionary meat & plant hybrid created to meet the needs of “meat reducer” consumers.

It is aligned with Tesco’s “Better Baskets” programme to encourage more sustainable and healthier processed meal solution products onto supermarket shelves.

All with less than 5% fat for Flexitarians to savour.

BUSINESSESOUR

SUSTAINABILITY AT THE FOREFRONT

The emphasis on delivering and creating new markets for Venison by-products is accelerating.

From Pet Food to cosmetics, we are defining and nurturing markets to increase the value of the fifth quarter.

PRODUCE

FUTUREOUR DEVELOPMENT & INNOVATION

Highland Food Group has a hunger for ongoing product development. We regularly seek collaboration with selected partners to provide new product submissions to the market.

Whether it’s complete meals, pastrywrapped, or on-the-go offerings, the potential for new product advancement is endless.

OUR

COLLABORATIONS

As a leading light in the Food and Drinks industry, Highland Food Group regularly collaborates with other like-minded brands to showcase the best Scottish and UK producers have to offer.

We constantly seek to pair Venison with appropriate products to provide harmonious offerings that would be suitable for a range of purposes, from corporate gifts to specialty retail solutions.

GROWTHOUR

Highland Food Group products are very much in demand.

According to data from research and analytics company Kantar from 2021, Venison meat over indexes for taste (2x) and indulgence (5x) versus other red meats.

Innovation in our supply chain quality “from Hill to Plate” and new product developments have encouraged retail buyers to promote Venison alongside the other “big five” animal proteins resulting in dramatically increased consumer supermarket sales.

Scotland’s deer population ranges from 4 deer per km2 to as high as 64 deer per km2 in some areas. A widely accepted sustainable population balance for woodlands and biodiversity protection is between 2 to 7 deer per km

The current high level of deer numbers threatens forest regeneration which is a vital part of our response to the climate emergency. The high numbers can also impact other biodiversity projects and weaken the overall health of the deer herd, leading to possible animal suffering and starvation.

SUSTAINABILITYOUR

Highland Food Group works closely with supply partners and other stakeholders such as Nature Scot, Scottish Environment Link and the ADMG (Association of Deer Management). We regularly review evidence and lobby to keep deer numbers at a level that ensures they remain a vital and healthy component of the countryside’s biodiversity.

PARTNERSOUR

As the leading provider of Venison in the United Kingdom, Highland Food Group is acknowledged as custodians of the country’s wild deer populations, sourced through exclusive partnerships with Forestry Land Scotland, Forestry England and the nation’s finest private estates.

These partnerships have been forged over many years and sit at the heart of Highland Food Group’s ongoing success.