John L. Sullivan Brand Booklet

WORLD’S

G R E AT E S T

r u o e y ot!

Taekst sh b

index 2 Introduction 3 Boston 4

Birth of the Boston Strong Boy

5-6

Early Life

7

The Man

8-9

The Boxer

10-11

Sullivan vs. Kilrain

12

The Gentleman

13 Death 14-15

The Legacy

16-17

The Whiskey

18

Tasting Notes

19

Drink like John L.

Cocktails 20-21

The Boston Strong Boy

22-23

Bareknuckle Old Fashioned

24-25

Irish Manhattan

26-27

Sporting Man’s Mule

28-29

Classy Dame

30-31

Irish Sour

32-33

Long Live John L.

We promise this is a book about

whiskey, ,

,

but first , let us

tell you about

the man, , the

m y t h, ,

the legend.

The toughest SOB who ever roamed the mean streets

of Boston.

2

Public Garden and Boston Common, 1870

Old State House, Boston, 1906 Beacon Street, Boston

Quincy Hall Market, Boston, 1830

The State House of the Commonwealth of Massachusetts Boston, 1835

3

Birth of the Boston Strong boy:: Born in Roxbury, MA in October of 1858, John L. Sullivan was raised by his first-generation Irish immigrant parents. Of poor means, John’s parents shaped who he would eventually become as a man. His mother carried a solid physique, at 5’10” and 190 pounds, while his father imparted his aggressive scrappiness to John.

4

EARLY LIFE As a child, John L. Sullivan was not scared to use physical force. In fact, he went out of his way to engage in fisticuffs with other children and even boys his senior.

5

EARLY LIFE As a teenager, legend states he would enter Boston’s toughest barrooms and proclaim

“ i could lick any man in the house! ” And when he was taken up on this offer, his fists backed it up. It was this unofficial training that paved the way for his illustrious career as a professional boxer.

6

THE man MAN the John L. Sullivan played semi-professional baseball in the Boston area before being

drafted by the Cincinnatti Red Stockings, who offered him a full pro contract.

What did he do? Declined, of course.

Fighting was his true calling, and so began his quest to conquer the boxing world.

7

THE BOXER 40 Wins

24 by Knockout

1 Loss

2 Draws

8

John L. Sullivan was the last Bare-Knuckle Boxing Heavyweight Champion of the World AND the first Gloved Boxing Heavyweight Champion of the World. The moral of the story is that no matter how you tried to fight him, he was probably going to kick your ass.

9

SULLIVAN sullivan

On

July 8, 1889,

John L. Sullivan fought his last bare-knuckle match against Jake Kilrain in a makeshift ring on a farm in Richburg, Mississippi.

10

v

vs

KILRAIN

The famed fight is said to have gone a whopping 76 rounds, with Sullivan coming out on top in the end.

On this day, Sullivan became the lastever Heavyweight Bare-Knuckle Boxing Champion of the World.

11

Similar to his boxing persona, John L. Sullivan was larger than life outside of the ring. A regular in pubs across the country, he enjoyed his whiskey the same way that he enjoyed his women, gambling, and other vices - in excess.

12

Death Years of the sporting man lifestyle finally caught up to John L. Sullivan in 1918 when he died at the age of 59.

Sullivan is buried in the Old Calvary Cemetery in the Roslindale neighborhood of Boston. Even after becoming the 1st athlete in American history to earn one million dollars, he died with barely $10 to his name.

13

Legacy John L. Sullivan was inducted into the inaugural class of the International Boxing Hall of Fame in 1990. While his exact fighting history is often

disputed, he officially held a record of 40-1-2, with 24 knockouts.

14

Legacy The Bare-Knuckle Boxing Hall of

Fame was created in the barn where Sullivan trained in the small town of Belfast, New York.

15

16

THE WHISKEY John L. Sullivan is a small batch Irish Whiskey that is crafted using the finest local Irish ingredients before being carefully aged in bourbon casks. Distilled in copper pot stills, the spirit preserves the storied traditions of whiskey production while appealing to the “modern sporting man.�

17

Tasting Notes: This blended Irish whiskey exhibits subtle notes of spice and vanilla, making for a smooth drinking experience.

18

How did John L. drink his whiskey?

how to LIKE A CHAMP. enjoy

For those who wouldn’t stand a chance going round for round with a legend like John L., we suppose we’ll recommend a few cocktail recipes.

Just don’t lift your pinkie as you sip...

19

20

The Boston Strong Boy 2 oz John L. Sullivan 1 oz fresh Lime Juice Pour over ice in a tall glass

Top with Ginger Ale

Garnish with a lemon twist

21

22

Bareknuckle Old Fashioned Sugar cube in a rocks glass 2 dashes Aromatic

and Orange Bitters

Muddle with a dash of water 2 oz John L. Sullivan Stir ingredients

Add ice and garnish with a cherry and orange peel

23

24

Irish Manhattan 2 oz John L. Sullivan 1 oz Sweet Vermouth

2 dashes Orange Bitters Stir with ice and strain into a

cocktail glass

Garnish with a cherry

25

28

Classy Dame 1.5 oz John L. Sullivan 1 oz Dry Vermouth .5 oz St. Elder

Elderflower Liqueur

2 dashes Orange Bitters Stir ingredients with ice and strain into a cocktail glass

Garnish with a lemon twist

29

26

Sporting Man’s Mule 2 oz John L. Sullivan Pour over ice in a rocks glass

Top with Ginger Beer 2-3 dashes

Aromatic Bitters

Garnish with a lime wedge

27

30

Irish Sour 1.5 oz John L. Sullivan .5 oz St. Elder

Elderflower Liqueur

.5 oz fresh Lemon Juice .5 oz Simple Syrup

2 dashes Angostura Bitters Shake with ice and strain into cocktail glass

Orange twist garnish

31

Long Live

John l.

32

The John L. Sullivan Whiskey Co. is proud to honor the legacy of a true Irish-American icon.

As we stay true to our common

Boston roots, we strive to deliver the best imported Irish whiskey that would be deserving of the

great John L. Sullivan, himself.

33

John L. Sullivan is a small batch

Irish Whiskey that is crafted using the

finest local Irish ingredients before being carefully aged in bourbon casks. Distilled in copper pot stills, the spirit preserves

the storied traditions of whiskey production

while appealing to the “modern sporting man.�

We like to think that this whiskey would have made the legendary John L., himself, proud.

Imported By

John L. Sullivan Whiskey Co. Boston, Massachusetts