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Welcome to MSI Pulse

Welcome to the second edition of MSI Pulse, our thought leadership publication designed to help you keep your finger on the pulse of developments and current thinking in the world of professional services and beyond.

MSI’s strategic ‘Big Idea’ is collaboration and this is a key theme for this edition. Rob Brown sets collaboration in the context of business development and culture and offers some great tips to be more collaborative; Rebecca Braitling emphasises the need for better communication as part of the collaborative effort; and Gale Crosley explores how firms can better win multi country contracts through better organisation and planning.

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MSI is proud to be supporting the 'Women in Law' initiative, led by Alix Frank-Thomasser from our Austrian law firm. Alix explains the importance of this initiative in a thought-provoking interview.

Our final contributor is Grahame Jones who compares and contrasts the approach of accountants and lawyers in respect of branding technology – another vitally important and topical subject.

I hope you enjoy the areas of discussion and that you are able to share this edition widely.

Tim Wilson Chief Executive, MSI Global Alliance

In this issue...

Collaboration – The missing link for competitive advantage?

Q&A with Dr Alix Frank-Thomasser Women in Law

What to do when people aren’t connecting

How ‘the other half’ brands tech

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