WELCOME
MRS MOMMA BEAR WORKWEAR IS CHANGING THE RULES. THE EVERYDAY PLEASURE OF BEING IN WORKOUT CLOTHES WITHOUT BEING IN WORKOUT CLOTHES IS HERE. ENJOY THE COMFORT AND RESILIENCE OF YOUR FAVORITE YOGA PANTS WITHOUT EVER HAVING TO COMPROMISE ELEGANCE OR GLAMOR. FINALLY, DESIGNER STYLE, ACTIVEWEAR COMFORT, AND MACHINE WASHABLE CONVENIENCE ALL IN ONE. CREATED FOR THE DAILY ROUTINE, LIFE’S EXTRAVAGANCES, AND EVERYTHING IN BETWEEN. WEAR WITH LOVE.
01
THE LOGO
1. The Primary Logo
6. Logo Misuse
2. The Brand Mark
7. Appropriate Logo Usage
3. The Word Mark
4. The MMB Signature
5. The Icons
03 THE LOGO
THE PRIMARY LOGO
The MMB logo is composed of a custom illustration and typeface. There are only two versions/lockups of this logo. The word mark can be used on its on as stated on page 10.
Always use the logo files provided. Do not re-create.
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THE LOGO
THE BRAND MARK
The MMB brand mark is composed of the isolated custom illustration used in the primary logo.
05 THE LOGO
THE WORD MARK
The MMB word mark is composed of a custom typeface isolated from the brand mark in the primary logo.
The MMB word mark can be used by itself if space is limited.
06 THE LOGO
THE MMB SIGNATURE
The MMB signature is handwritten. It must not be altered or re-created.
The MMB signature is only used for personal letters and product design purposes.
The MMB signature should not be used by third parties.
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THE LOGO
THE ICONS
Each MMB garment has a caricature icon unique to that look.
Caricature icons are not to be used anywhere other than the garments.
08
THE LOGO
Do not rotate the logo.
Do not resolve the logo in different colors.
Do not distort or warp the logo in any way.
Do not change the typeface or manipulate the wordmark and icon.
Do not apply shadows, glows, strokes or any effects.
Do not use the brand mark without the word mark.
Do not change the logo lockup.
09 THE
LOGO LOGO MISUSE
APPROPRIATE LOGO USAGE
10
THE LOGO
GREY SCALE
BRAND COLORS
WORD MARK ALONE
WHITE
HORIZONTAL LOCKUP
THE TYPOGRAPHY
11
THE TYPOGRAPHY
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Prata Regular 1234567890 +!#$&%@?*{}®©;:" Aa 12 THE TYPOGRAPHY HEADINGS AND SUBHEADINGS
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 +!#$&%@?*{}®©;:" Aa BODY COPY 13 THE TYPOGRAPHY Avenir Book
ALTERNATIVE FONTS
Aa
Regular
Montserrat
Regular
1234567890 +!#$&%@?*{}®©;:"
THE TYPOGRAPHY
14
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890 +!#$&%@?*{}®©;:" Seravek
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
THESE FONTS CAN BE USED ALTERNATIVELY IF THE PRIMARY FONTS ARE NOT AVAILABLE FOR USAGE DUE TO TECHNICAL LIMITATIONS (I.E. WEB TOOLS, EMAIL, ETC.)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890 +!#$&%@?*{}®©;:" Aa Verdana
Aa
Regular
THE COLOR PALATTE
THE COLOR PALETTE
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Yellow HEX C0A20A
CMYK 6-18-98-18
RGB 192-162-10
PMS 7753 C
Cream HEX F2F0E6
CMYK 4-3-7-0
RGB 242-240-230
PMS 9064 C
Brown HEX 7B624D
CMYK 48-57-71-13
RGB 123-98-77
PMS 875 C
THE COLOR PALETTE
Black HEX 0f0f0f
CMYK 76-71-65-79
RGB 15-15-15
PMS Black 6 C
16
THE BRAND
THE BRAND
17
TAGLINE
“Wear with love.” is the official tagline used in all brand written content and graphic materials.
Tagline written within copy can be written in same format as the rest of the text within the copy. “Wear with love.” “Wear With Love.” “WEAR WITH LOVE.”
Vector graphic is the preferred format for tagline displayed on any photography, displays, ads, or any other graphical materials.
THE BRAND
18
VOICE & TONE THE BRAND
The Mrs Momma Bear brand voice has a no nonsense tone that is blunt, matter-of-fact, confident and with a bit of edge. Mrs Momma Bear should evoke a sense of pride, protection, and passion over the things under one’s care whether that be children, work, passion-projects, or one’s influence.
THE BRAND
All videography, photography, and visual elements, experiences, and messaging should communicate and reflect the percieved luxury value of the brand.
19
NAME IN PRACTICE OPENINGS & CLOSINGS
The brand name “Mrs Momma Bear Workwear” will written with NO period after “Mrs” and Workwear as one word. If the brand name has appeared in full, it is acceptable for any subsequent mentions to be “Mrs Momma Bear”, “Momma Bear”, or “MMB”.
THE BRAND
Mrs Momma Bear customers and followers can be greated as “Mommas” where appropriate in promotional materials, brand materials, and social media.
“Much, much love.” is the standard closing where appropriate in promotional materials, brand materials, and social media.
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