Yoo-hoo Refresh (1 Week Personal Project)

Refresh Project 06/2017

DISCLAIMER: This personal project does not reflect the views or plans of Yoo-Hoo or Dr. Pepper Snapple Group

Goal Revitalize a once popular beverage by updating brand/aesthetic

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yoo-hoo \ˈyü-(ˌ)hü\ type: Chocolate Drink

1. My childhood favorite drink 2. Unique drink option 3. No updates to logo for 10+ years

Bottle Box Can Chocolate Strawberry* *Box Only

Initial ideation began with analog and digital logo development and review of current color palette. Fonts were chosen to develop upon the existing light and playful aesthetic of the brand.

yoo hoo yoo-hoo yoo hoo yoo-hoo

yoo hoo

yoo hoo

yoo hoo yoo hoo

Secondary Development Implemented logos onto bottle packaging for better visualization.

T! IT! hake IT Shake

Yoo-Ho Y oo-Hoo oo-Hoo Chocolate DRINK Choco

12 FL OZ (355 mL)

Shake IT!

Yoo-H Yoo-Hoo Hoo oo K STTRAWBERRY DRINK STRAW

12 FL OZ (355 mL)

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ke IT

Yoo-H Yoo-Hoo Hoo oo Chocolate DRINK Choco

Extended Strawberry flavor to glass bottle, but reconsidered due to medicinal appearance.

12 FL OZ (355 mL)

oooo H H oo-o o YY ate

col

Cho

Drin

k

! e IT

k

Sha

Good Source of Vitamins & Minerals

oo h o o yoooo-h

Sha

Shake IT!

12 FL OZ (355 mL)

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Good Source of Vitamins & Minerals

cola

Cho

122 F FL OZ (355 mL)

rink

te D

Good Source of Vitamins & Minerals

12 FL OZ (355 mL)

T!

Good Source of Vitamins & Minerals

k

k

Sha

k

Drin

ke I

Drin

! e IT

te ola

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Cho

Sha

12 FL OZ (355 mL)

oo H oo Y ate

col

Cho

ke On!

Hoo yoo-

INK te DR

ola

Choc

oooo H oo Y

ur Sha

ate

col

Cho

k

Drin

! e IT

k

Sha

Good Source of Vitamins & Minerals

12 FL OZ (355 mL)

Shakee IT!

Yoo-Hoo Yooo-Hoo o Chocolate DRINK

14 FL OZ (414 mL)

Other bottle size & shape variations were considered but sidelined due to manufacturing costs.

12 FL OZ (355 mL)

hoo yoo-hoo yoo-hoo yoo o Yoo-hoo y oo hoo yoo-hoo yoo-hoo yoo

nk

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Get Yo

YYoo oo-HHoo oo

Made the decision to stick with the majority of the original color palette with yellow and blue as the primary colors to retain brand recognition/heritage.

Good Source of Vitamins & Minerals

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l co

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Ch

!

e IT

k Sha

14 FL OZ (414 mL)

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at col

Cho

Chocolate

!

e IT

k Sha

Bottle Box

ink

YYoo oo-HHoo oo

“You Know You Want One” - A playful slogan developed to complement the new look and provide an additional desirability/shock/fun factor to the unique drink. This idea was inspired by the 7 Up - “Make 7 Up Yours” campaign in the early 2000’s.

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Final concept invovled streamlining the brand to reduce package types and flavors, but also updating the brand with modern styling.

You know you want one

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New Look, same great taste

Good Source of Vitamins & Minerals

12 FL OZ (355 mL)

The Boxes The Yoo-Hoo box and packaging was given an update as well which follows the same new aesthetic as the bottle.

oo H oo Y

Choco

You know you want one

late Dr

!

e IT

k Sha

The signature “Bouncing Yoo-Hoo Rainbow”, reiterates the playful nature of the refreshed product.

ink

4 Bottles

4 x12 FL OZ Good Source of (355 mL) Vitamins & Minerals

Good Source of Vitamins & Minerals

Good Source of Vitamins & Minerals

Yoo Y oo--H Hoo oo

k in Dr te a ol oc Ch

Shake IT!

6.5 FL OZ (192 mL)

You know you want one

o o H Yoo

k

rin

D ate l o oc

Ch

12 Boxes 12 x 6.5 FL OZ (192 mL)

rink

late D

You know you want one

Choco

oo H o Yo 12 x 6.5 FL OZ (192 mL)

The Past and Future In the 1960’s Yoo-Hoo used baseball legend Yogi Berra to increase popularity with the slogan “It’s Me-He for Yoo-Hoo!” In 2017, Yoo-Hoo launches an aggressive marketing campaign that utilizes strong but simple imagery, emphasizing the new look and slogan “You Know You Want One”.

o o H o o Y

You know you want one

Come and get a Yoo-hoo.

You know you want one.