ETX View Magazine Nov Dec 2023

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EDITOR’S LETTER

ETX VIEW M

OF THE YEAR

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A

Z

I

N

E

Stephen McHaney

THE MOST WONDERFUL TIME

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G

PRESIDENT

Santana Gallacher

OK, I admit it. I’m a crazy Christmas lady.

I’m named after Santa Claus — yep, not Carlos Santana — and I was born on Christmas Eve. It’s really part of my identity, plus I love all the festivities that surround the holiday season. I put my Christmas tree up before Halloween. The first 60-degree day we have in East Texas is when I start saying “Merry Christmas.”

So whenever our annual Holiday Issue of ETX View rolls around, I am always so excited to see the stories we’ll produce for this edition.

Inside, you’ll read stories about barbecue on the holiday feast table and sweets that are so artistically beautiful you won’t believe they’re actually edible.

More about iconic joints like Stanley’s and Bodacious starting on Page 8, and turn to Page 28 to check out those impressive cakes and cookies by The Pied Piper.

There are magical stories throughout this issue, but one that really got me in my feels starts on Page 60. When ETX View planned a fashion shoot with Platinum Designs in Longview, we knew we’d have a backdrop of glitzy holiday decor. What caught me by surprise was the touching story behind the business, co-owned by mother-daughter team Olivia Hill and Robin Baker-Hill. They lost their beloved Oma (Olivia’s grandmother and Robin’s mother) to Alzheimer’s. Now, they keep her memory alive in many ways, including through their

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business. That woman absolutely loved to “go all out” for the holidays, and I was so inspired to see how these ladies are keeping her influence so close to their heart.

Another fun part of the holiday season is looking at Christmas lights. You can visit etxview.com to view a list of all the bucketlist worthy places you can go to see lights in East Texas, but turn to Page 18 to see how a historic Tyler neighborhood gets in the spirit.

From Turkey Trots to Jingle Jogs, there are plenty of ways to get some fresh air and stay healthy this season; more on that on Page 52.

There are more fantastic stories throughout this issue, but I’ll let you read those for yourself.

Before I go, let me also introduce you to our new ETX View Elite series on Page 70. This is a new series we’re excited to show you, and we’d love for your business to get involved.

If you want to be part of the exciting things ETX View is working on or have story ideas for us, please email us at info@ etxview.com.

And lastly, happy holidays to all! No matter how you celebrate, we are wishing you well during the most wonderful time of the year.

Best wishes,

PUBLISHER Justin Wilcox SALES MANAGER Tracy Stopani ETX VIEW EDITOR Santana Gallacher PUBLICATION DESIGNER Haley Holcomb-Capps WRITERS Robin Barker Cat DeLaura Santana Gallacher Jessica T. Payne Sherry Shephard PHOTOGRAPHERS Michael Cavazos Les Hassell Jessica T. Payne Duy Vu Emree Weaver ADVERTISING SALES Kelly Benton Kerri Esposito Kurt Kitchings Paula White Sonorah Duty Stuart James Zoie Perry COVER PHOTOGRAPHY BY Les Hassell COVER DESIGN BY Haley Holcomb-Capps © 2023, M. ROBERTS MEDIA

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CONTENTS

8 8 Iconic Barbecue

Local joints share their tips, top orders for holidays

18 Deck the Halls

Home decorating contests build community

28 A Dash of Heart

Lindale woman uses gift of baking to spread magic

36 Magic of Voluntarism Junior League chapters grow women, serve others

44 Christmas Wonderland Small Texas town has holiday charm

52 Fit and Festive Turkey trots, jingle jogs set in ETX 6

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28 60 Keeping the Spirit Alive Mother-daughter duo honors legacy

70 ETX View Elite

Extraordinary entrepreneurs, innovative businesses

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78 Calendar

Check out local events for November/December

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FEATURE

RIBS, at Stanley's Famous Pit Bar B-Q.

A TURKEY SANDWICH at the Mobberly Ave. location of Bodacious Bar-B-Q in Longview.

STANLEY'S FAMOUS PIT BAR B-Q

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Iconic barbecue joints take pride in helping East Texans with their holiday meals S T O RY B Y J E S S I C A T. PAY N E P H O T O G R A P H Y B Y M I C H A E L C AVA Z O S

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f you ask someone what they’re most looking forward to during the holiday season, you’ll get a list of different answers. Many will be excited to make memories while spending treasured time with family and loved ones. Others have plans to give back. Some will look forward to holiday shopping deals. One answer will undoubtedly ring true for many though – food.

Memories are made gathered around a table which is often home to a holiday feast this time of year. For many

East Texans, their spread includes a Bodacious ham or Stanley’s turkey.

These two award-winning barbecue restaurants are making sure East Texans won’t be disappointed and will have full bellies as Thanksgiving and Christmas approach.

BODACIOUS Bodacious Bar-B-Q, with its original Mobberly Avenue location in Longview, is looking forward to another year | CONT. ON PG. 11 etxview.com | November/December 2023

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THE MOBBERLY AVE. LOCATION of Bodacious Bar-B-Q in Longview.

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TURKEY at the Mobberly Ave. location of Bodacious Bar-B-Q.

PITMASTER Spencer Halling at the Mobberly Ave. location of Bodacious Bar-B-Q in Longview.

| CONT. FROM PG. 9 of serving up delicious food for longtime customers and new ones, too.

While Bodacious serves whole turkeys, turkey breast, whole and half hams along with regular menu items, pitmaster Spencer Halling said the turkey breast is among the top sellers.

“A fan favorite would have to be the turkey breasts,” he said. “We prepare these by smoking them for three and half to four hours after lathering in our special-made brisket rub.”

Halling said an extensive planning process begins at the end of summer for pre-orders that begin on Nov. 1.

“Planning begins at the end of summer as we determine the supply from our grocer,” he said. “From there, we open orders the day after Halloween and close them about a week before the holiday.”

“Then we map out what will fit on each pit and where and for how long, and then we get to cooking,” Halling said. “Once food is taken off the pit, it is packaged in vacuum seal bags, or in an oven safe bag, and bagged with reheat instructions before it is sent to its final destination and served on a silver platter.”

Last year, Bodacious sold more than 85 whole turkeys and 50 hams.

Halling said preparing special holiday meals for people is a responsibility in which he takes great pride.

Halling said he is humbled by the opportunity to be part of family memories through his food.

“When you reflect on the holidays of your childhood, you remember your grandmother’s stuffing, your aunt’s green bean casserole, and your mom’s apple pie,” he said.

“For many people, this includes a Bodacious Turkey. We are humbled by the orders we receive each year and that families trust us to provide the staples for their holiday meals.”

It’s a responsibility in which Halling takes great pride.

“I don’t take it lightly that people trust me to make a key part of their holiday meal. Quality is of the utmost importance to me, and | CONT. ON PG. 12 etxview.com | November/December 2023

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STANLEY'S FAMOUS PIT BAR B-Q | CONT. FROM PG. 11 because of the volume during the holidays I dedicate all my time and attention to each turkey and ham that goes on my pits,” he said. “I am proud when the last turkey leaves our store, and I can go home to enjoy my own turkey and a Cowboys win on Thanksgiving Day.” Family time is an important element of the holidays, and at places like Bodacious, they also have a work family they treasure spending time with.

“The holiday seasons are a family affair with all hands on deck at Bodacious on Mobberly,” Halling said. “We’re a family-owned business and enjoy the opportunity to spend so much time together throughout the week.”

STANLEY’S Located in Tyler and hailed as home to some of the best meat you’ll ever eat, Stanley’s Famous Pit Bar B-Q brings its own unique flavor year-round, including for the holiday season.

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Kitchen manager Andrew Czop echoes the sentiments of Halling, in that planning is of the utmost importance.

“For us to prepare for the holiday season, we have to do a massive amount of planning. We want to ensure our quality and consistency are kept up to the highest standards,” Czop said. “We keep our doors open as well for everyone to gather here and bring their out-of-town folks in to see us.”

Czop said a solid crew of dedicated staff members is what not only keeps things moving, but doing so in a way that produces the high quality of flavor and service people have come to expect from the celebrated joint.

“To accommodate the amount of holiday sales and our guests walking in the door, we have a lot of moving parts to make it work. Our pit master and pit crew work endless hours to keep everything cooking on the smokers,” Czop said. “Our kitchen staff and hospitality crew are very busy making sure that every | CONT. ON PG. 14

STANLEY'S FAMOUS PIT BAR B-Q

BRISKET IN THE SMOKER at Stanley's Famous Pit Bar B-Q.

etxview.com | November/December 2023

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A TURKEY BALL and a brisket ball at Stanley's Famous Pit Bar B-Q. | CONT. FROM PG. 12 order is treated with care and correctly put together all while giving every person that walks through the door an amazing and fun experience.”

Spencer Carl, a Longview native who has been mastering the grill for Stanley’s since September 2019, said his day starts around 4:45 in the morning and doesn’t stop until the work is done.

“I get here about 4:45 in the morning to light fires; after the pits get hot I’ll throw ribs on. We’ll cook ribs for about four and half to five hours; pull those off and then it’s time to get brisket going for the next day,” Carl said in a previous interview with the Tyler Morning Telegraph.

“So, we’ll trim the briskets, rub them, throw them on the pit – they’ll run all night long for about 20 to 22 hours which is our average cook time for our briskets. We’ll cool those off and then start all over again.”

Making great meat isn’t Carl’s only task. He is responsible for all pit functions which include cooking, preparation and maintenance of quality standards, sanitation and cleanliness, training of employees in cooking methods, preparation, portion, and cost control.

“It’s hot; it is long hours and early mornings but I 14

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absolutely love it. It is 100 percent a labor of love,” Carl said.

Carl said it is a big responsibility to be in charge of creating great barbecue at a world famous barbecue joint and he is proud to be part of the team.

“It brings a great deal of pride and responsibility; it is something I think about almost daily. Stanley’s has been around for a long time and has a great many fans,” he said. “I’m happy and thankful to be a part of the team at Stanley’s.”

This holiday season, Stanley’s will offer ham and turkey by the pound, and it will also sell turkey and brisket balls.

The festive menu items consist of cream cheese and meat with a pecan crust for dipping into with a cracker.

“They are very popular during the holiday season,” Czop said.

November and December are always a busy time of year for the Stanley’s team. In the two days alone before Thanksgiving last year, Stanley’s sold over 68 turkey breasts which totals 204 pounds, more than 146 slabs of ribs, eight whole hams, 37 turkey balls, and 31 brisket balls.

Czop said it is an awesome feeling to be given the gift

STANLEY'S FAMOUS PIT BAR B-Q

of being part of people’s lives – outside the restaurant walls.

“We are always more than grateful; we are honored every time someone comes into our restaurant,” he said. “We are so very proud of the community we have around us, we have had regular customers coming in for decades and love being a part of their lives.”

“This time of year is all about gathering with those you love, so we are so excited to see everyone come in and share this time with us as well,” Czop said. “It is a magical thing to have our food come into people's homes as they share their time together.”

IN YOUR KITCHEN For those who enjoy making a holiday turkey at home, Halling suggests prepping a simple brine for the turkey to rest in which gives it the extra flavor it needs. It also helps tenderize the meat.

Bodacious and Stanley’s also both have seasonings and sauce to help give your meat some flavor.

STANLEY'S FAMOUS PIT BAR B-Q General Manager Carl Coulter

BRISKET at Stanley's Famous Pit Bar B-Q

AWARD WINNING Bodacious and Stanley’s each have their own storied history and hold high reputations in their communities, the state, and beyond – ever since their beginnings decades ago.

The original Bodacious Bar-B-Q opened in 1965 and since then, customers have been using the term, "Bodacious" to describe the one-of-a-kind meat, prepared with a blend of fresh spices and slowly smoked using woodburning pits.

In addition to the flagship location, Bodacious operates 15 locations across East Texas. The restaurant was started

by Roland Lindsey, who passed away in 2018, but his family carries on the legacy today.

The Mobberly Avenue restaurant was first featured in Texas Monthly in 1969, and it’s been featured on the Top 50 list multiple other times over the years. Bodacious has also earned Texas Historical Commission’s Texas Treasure Business Award, Southern Living’s Top 5 BBQ places in Texas, Locals Love Us No. 1 BBQ and Best of East Texas.

Stanley’s is the oldest mom-and-pop barbecue joint in Tyler and has been family owned and operated since 1958.

The site where Stanley’s sits today has long been home to barbecue, as it was a barbecue restaurant for two previous owners before being bought and renamed by J.D. Stanley in the late 1950s.

Nick and Jen Pencis took over the business in 2006 after Stanley’s death. The Pencises have kept the recipes and methods alive, as well as adding their unique flair to the joint. They have been named “One of the Best BBQ Joints in the World” by Texas Monthly, had their story published in David Gelin’s book “BBQ Joints: Stories and Secret Recipes from the Barbecue Belt,” and Daniel Vaughn’s “Prophets of Smoked Meat” published by Anthony Bourdain.

In addition to being included in Texas Monthly’s 50 Best BBQ joints five consecutive times, Stanley’s has earned multiple Locals Love Us awards, earned best ribs by Texas Monthly for multiple years in a row when they gave out awards during their BBQ Fest, awarded by Tyler Morning Telegraph and local radio stations for numerous things like best bar, best sandwich, and more.

For catering or holiday order inquiries, contact Bodacious at 903-753-8409 or Stanley’s at 903-662-8093. etxview.com | November/December 2023

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HOME DECORATING CONTESTS BUILD COMMUNITY, BRING JOY TO ONLOOKERS S T O RY B Y S A N TA N A G A L L A C H E R P H O T O G R A P H Y B Y M I C H A E L C AVA Z O S

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208 South College Avenue in Tyler is home to the Mellors, transplants from California who are loving life in the historic Azalea District.

It’s a neighborhood like no other, in the words of the couple who moved to Tyler in 2021. The spirit of the district really comes alive during the holiday season when homeowners like the Mellors decorate their homes for the Azalea District Trail of Lights.

Each December, local residents deck the

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halls – both inside and out – to share with neighbors, onlookers touring neighborhoods to enjoy Christmas lights, and tourists who visit the city to enjoy the magic of the season.

The Trail is a beloved tradition, allowing people to experience one of Tyler’s most beautiful neighborhoods all lit up for the season. Throughout December, take a selfguided tour or carriage ride through the | CONT. ON PG. 21

VISUAL

THE HOME OF MATTHEW AND ASHLY MELLOR in Tyler's historic Azalea District is decorated for Christmas as part of the Trail of Lights. etxview.com | November/December 2023

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ASHLY AND MATTHEW MELLOR say they love living in Tyler's Azalea District, and events like the Trail of Lights are one way they build community and get involved with their neighborhood.

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THE HOME OF MATTHEW AND ASHLY MELLOR in Tyler's historic Azalea District is decorated for Christmas as part of the Trail of Lights.

| CONT. FROM PG. 18 district and see the homes in all of their holiday glory.

Not only is the Trail of Lights a way for homeowners to showcase Tyler’s historic charm and Texassized hospitality, it’s a contest – with exciting incentives. Along with the chance to earn the title of “Best DIY,” “Most Spectacular,” or “Best Reason for the Season,” winners will receive incredible prizes like gift baskets filled with various gift cards for local shopping, tickets to shows and more.

Susan Travis, vice president of tourism/servicing at Visit Tyler, says the initiative continues to grow every year.

“I’ve been working with the homeowners in the Azalea District for many years with our annual Azalea & Spring Flower Trail event, but this year will be our eighth year for the Azalea District Trail of Lights and it’s just gotten better and better each year,” Travis said. “The homeowners get excited about decorating and they love the chance to possibly win one of the valuable prize baskets made possible by our generous donors.”

Travis said locals enjoy going through the district and seeing the lights and decorations, but the Trail of Lights also gives out-of-town visitors something to look forward to during the holiday season as well.

Travis expects more homeowners to participate this year because the Azalea District residents are so good about spreading the word to new residents and getting them excited about participating also. The Mellors got involved for the first time in 2022 and can’t wait to do it again this year.

“This has been the best experience,” Ashly said. The family not only loves this kind of thing, but they are ecstatic to live in a neighborhood where these sort of activities help build community among the residents.

The Mellors love holidays.

Halloween is admittedly their favorite – as the family dresses in themed costumes every year and transforms their home into a haunted land – but Christmas comes as a close second.

“We’re ‘Halloween people,’ but | CONT. ON PG. 23 etxview.com | November/December 2023

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| CONT. FROM PG. 21 there’s just something magical about Christmas,” Ashly said.

Last year, the Mellors earned “Best DIY” in the Trail of Lights contest. Standing on their front lawn, this magazine writer was in awe at the classic look the Mellors pulled off for the 2022 season. Silver bells hung from the stucco structure’s beautiful rounded archways on the front porch, but if you knew Ashly, you’d know those bells weren’t what they seemed. The do-it-yourself queen created the bells herself, starting with terracotta flower pots. She spray painted them a lovely silver, drilled a hole in the center of the bottom through which she attached a rope with a red ornament at the end. To top off the look, Ashly added pine greenery and red ribbons. Hanging upside down and in a cluster of five, the pots were transformed into beautiful bells that were a centerpiece

for the home’s outdoor decor. Lighted garland and wreaths were hung on key areas of the home’s exterior, keeping the decor classic and elegant.

The 1932 home is a Tyler historic landmark and also listed on the National Register of Historic Places. It is categorized as Spanish Colonial Revival and known as the Saleh-Witt House, which is said to be one of the first built in Tyler as the Spanish Colonial style, which was popular in California.

The home has been well-maintained and underwent some renovations in 2008, but trust the historic integrity of this 1930s home remains, with original art-deco light fixtures still in-tact, high ceilings, oak floors, arched doorways, built-ins, and all the charm you’d expect from a home in the Azalea District.

The Mellors don’t stop outside. Step inside to see model trains circle the track underneath the Christmas | CONT. ON PG.24 etxview.com | November/December 2023

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| CONT. FROM PG. 23 tree in the family room as fur stockings line wrought-iron railing on the home’s stairway. In the formal dining room, the table is set to perfection with fine china, trimmed in green with holly leaves circling the plate’s edges. Vintage photos, like one with Santa and a girl on his lap, add to the room’s cozy feel. A pencil tree filled with coffeethemed ornaments shines as natural light from the home’s large windows beams in.

No area of the Mellors’ home is untouched from holiday decorations, whether it’s mini villages in a nook off the kitchen or tiny Christmas trees in a first-floor powder room.

GET INVOLVED

If you live in the Azalea District, the Mellors and Visit Tyler invite you to get involved in the Trail of Lights this year. To participate and enter your house in the contest, 24

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contact Travis at stravis@tylertexas.com or call 903-5957229.

If you live in Longview, homeowners and businesses also have an opportunity to get involved in their city. Visit Longview hosts a Holiday Decorating Contest each year and is excited to involve the community for another year.

In 2022, 32 homes and businesses participated in the annual contest.

Visit Longview invites you to get involved by decorating your home or business. The community votes on their favorites and the winners are awarded with prizes donated by local sponsors.

“The participation of all of the entrants has helped to enhance the festive spirit in our community, added something new to do in The View and increased the overall quality of life we have come to enjoy here in Longview,” Visit Longview stated on its website.

To inquire, visit www.visitlongviewtexas.com, call 903753-3281 or stop by at 109 W. Tyler St. in Longview.

FUR STOCKINGS hang on stair railing at the Mellor home in Tyler's historic Azalea District. etxview.com | November/December 2023

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FOOD

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LARA PLASENCIA of Lindale based The Pied Piper Cakes and Bake Shoppe with a Christmas themed display at Hidden Pines Venue in Mineola.

A DASH OF HEART LINDALE WOMAN USES HER GIFT OF BAKING TO BRING MAGIC TO OTHERS S T O RY B Y J E S S I C A T. PAY N E P H O T O G R A P H Y B Y M I C H A E L C AVA Z O S

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he holidays are a time for magic and miracles, and Lara Plasencia, owner of The Pied Piper Cakes and Bake Shoppe, is making sure they both happen.

Ever since Plasencia was a little girl, she had three loves – spreading kindness to others, making everything she touched beautiful, and creating an apple pie as delicious as her grandmother’s.

A baker and artist at heart, Plasencia started out as a mural artist, creating her magic through paint. However, she longed to fulfill her dream of creating magic through baking.

“I knew that someday, if I really put my mind to it, I could tie all my passions together with a big beautiful bow, creating goodness and magic at the same time – I just had to figure out how,” she said.

That day happened on June 1, 2019 when Plasencia fulfilled her first official order as The Pied Piper, her bakery based in Lindale.

Not long after, Plasencia began to see the miracles start to happen through her baking. COVID-19 came and shocked the world, and it seemed like everything went dark.

However, Plasencia was determined to be a source of light during a difficult time and bring happiness to others through her work.

“People still wanted to celebrate things, they just had to do it in small, intimate gatherings – it brought people’s focus back to their families,” she said. “It was actually a really beautiful time to start a bakery and get to make people feel special and noticed in a world where that feeling was hugely in need.”

“It was also a blessing that I got to start out small when the world was much slower, and pick up speed as the world began to open back up,” Plasencia said. “Once I grew enough in my technical skills, I knew I was ready to start incorporating the kindness aspect.”

Part of that ‘kindness aspect’ was making sure each piece she worked on | CONT. ON PG. 30 etxview.com | November/December 2023

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| CONT. FROM PG. 29 was unique to her customer.

“One way I’ve always been able to create the feeling of specialness in my art for others, is my attention to detail. I love the tiny details that make everyone unique,” she said. “So I not only inquire about a desired theme, but why this special person likes this theme so much – what are their favorite parts of it? It’s these tiny touches that makes it truly unique to them, makes them feel special, and that’s what it’s all about for me.”

Plasencia said putting her heart into her work brought her clients who needed that little touch of magic.

“As it turns out, the more you’re open to making a difference, the more that opportunities arise to help you make it happen,” Plasencia said.

“And before I knew it, I had my three desires – baking, art, and kindness.”

That kindness continued to create miracles when Plasencia got involved with Give Kids the World Village (GKTW), a magical place where critically ill children and their families can go for one week cost-free, to get away from doctor appointments, stress, and the hustle and bustle of their daily lives.

Plasencia said through the nonprofit, the children get swept away to a whimsical land for fun, laughter, and happiness, all while still being close to medical attention, if needed.

“This cause is very close to my heart. It was started by a man with the same heart for people and the same whimsical imagination that I have,” she said. “The more I found out about it, the more I fell in love with his mission, and knew I had to be involved somehow.”

“For some of these families, this trip is their first and last trip together, which is why GKTW strives for each visit to be nearly perfect,” Plasencia said. “There is ice cream 24/7, characters, rides with wheelchair access, themed weeks, costumes, activities, guest talent shows – it’s truly amazing.”

With every purchase made at The Pied Piper, Plasencia said a percentage “goes to giving these families the most beautiful gift they could ever ask for – the gift of each | CONT. ON PG. 32 30

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A FALL THEMED DISPLAY consisting of cookies, cake, and pie made by Lara Plasencia of Lindale based The Pied Piper Cakes and Bake Shoppe.

etxview.com | November/December 2023

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CHRISTMAS THEMED COOKIES | CONT. FROM PG. 30 other.”

But, the miracles didn’t stop there. Plasencia quickly found herself wanting to help even more critically ill children through another nonprofit organization called Icing Smiles.

Icing Smiles is a nonprofit organization that provides custom celebration cakes and other treats to families impacted by the critical illness of a child, according to its website.

“It is composed of a large group of bakers that provides free of charge magical custom cakes and cookies to families impacted by critical illness of a child,” she said.

“We, as bakers, are blessed to help create magical memories for these children and their families to last a lifetime, through beautiful, unique, over-the-top sugar creations.”

“The look on their faces when they receive these magical cakes makes every minute worth it,” 32

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Plasencia said. “In their faces truly lies the real magic.”

In a nod to the magic of the holiday season, Plasencia is creating her own new program she’s calling “Pies with Purpose.”

“This year, I am creating a new program, which I am excited about,” she said. “Through ‘Pies with a Purpose,’ for every 10 pies sold this year during the holiday season, one pie will be donated to a local shelter.”

Plasencia said she can’t wait for the most magical time of the year.

“I love holidays – that’s when the magic and heart really get to shine. So anything I can make for the holidays is always my favorite,” she said. “I would say that cookies and pies are my biggest sellers for the holidays, but there are always orders for Christmas weddings, Christmas party cakes, gingerbread, and Christmas cookie kits for the families to take and decorate around | CONT. ON PG. 34

“The look on their faces when they receive these magical cakes makes every minute worth it."

- Lara Plasencia

CHRISTMAS THEMED COOKIES CHRISTMAS THEMED CAKE

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CHRISTMAS THEMED CAKE

| CONT. FROM PG. 32 the table.”

Plasencia is also in the process of finding a space for a brick and mortar where she can continue to create magic and fulfill her childhood dream.

“I want to take this journey even farther and create my very own magical place for families to come to experience a whimsical bakery filled with wonder and imagination – to have parties, gatherings, tea parties, Bible studies, cookie and cake decorating classes, or just a really good cup of coffee and delicious treat, and be a 34

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part of making a difference while doing it.”

It’s the “making a difference” Plasencia said is what makes the journey all worth it.

“It truly means the world to me. I believe our sole purpose on this planet is to find our unique gifts, get great at them, and then share them with as many people as we possibly can to make this world a better place,” she said. “Or in my case, ‘bake’ the world a better place – it’s all about the love.

“It’s honestly what makes our journeys all worth it,” Plasencia said.

PUMPKIN PIE BAKING TIPS

As a holiday gift to readers, Plasencia shared her best tips for families to make their own holiday magic with the perfect pumpkin pie – that not only tastes delicious but looks beautiful, too.

1.

Always chill your dough. Chill it before you roll it out, and then once you get it in the pan; chill it again for about 15 minutes before baking.

2.rolling Add some cinnamon to your flour before out your dough. It adds that little bit of

warmth that people will notice, but not be able to guess.

3.

Substitute ½ your white sugar for brown sugar in your filling. Again it creates that little bit of added warm and fuzzy for the holiday season.

4.

Use an egg wash on your crust before baking. It gives it that beautiful warm golden color.

5.

Have fun with it! Let your inner artist shine through and get creative! Whipped cream, nuts, or grab mini cookie cutters and cut fun autumn shapes out of leftover pie crust, and place them on top of your edges before baking. Don’t forget the egg wash! etxview.com | November/December 2023

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COMMUNITY LEADERS

THE JUNIOR LEAGUE OF LONGVIEW 2023-2024 Board of Directors include, from left, Ashleigh Blackwell, Nominating Chair; Linda Womack, Diversity & Inclusion Chair; Amanda Ross, Recording Secretary; Meredith May, President Elect/ Community VP; Jessica Hughes, President; Haley Chapman, EVP/Treasurer; Madeline Claiborne, Communications VP; and Tiffany Turner, Membership VP; and not pictured, Kendrah Tennison, Sustaining Advisor.

The Magic of V O L U N TA R I S M JUNIOR LEAGUE CHAPTERS IN EAST TEXAS EMPOWER WOMEN WHILE SERVING COMMUNITY S T O RY B Y R O B I N B A R K E R A N D S A N TA N A G A L L A C H E R P H O T O G R A P H Y B Y J E S S I C A T. PAY N E , M I C H A E L C AVA Z O S A N D C O U RT E S Y

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or the women of the East Texas chapters of The Junior League, there’s one clear mission: To serve.

Today’s Junior League is a place with open arms welcome to all women, whose biggest priority is coming together to help the community. In East Texas, the Longview and Tyler chapters are exceptionally proud of the League and the work they do to make a difference in their communities.

The local chapters are made up of women like Haley Chapman, who serves as Junior League of Longview’s

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executive vice president and treasurer. Chapman says the League’s impact can be seen through the noble work its members are doing.

“It's so much more about the community, and what we are doing in the community, than it is about the League… The League is a vessel to do the work,” Chapman said.

Chapman moved to Longview for work and, like many, got involved with the organization when looking for a way to give back.

“The Junior League was that for me – the starting point to get to know the community, other likeminded women, and find where I could serve,” Chapman said.

The Junior League chapters not only make a direct impact on the community, but also empower their members by helping them develop civic leadership skills, then giving them the tools to put their unique talents to work in the community.

Nicole Robbins, 2023-2024 President of The Junior League of Tyler, said members have been hard at work training, serving and planning to make this year the best one yet for the local chapter. With a theme of “Serving to Make Lasting Impacts,” Robbins hopes each member finds their passion and “why” they feel called to serve.

“Service is defined as the action of helping or doing work for someone. Our mission statement says that we are a group of women coming together to promote voluntarism, develop the potential of women and improve our communities. These are all acts of service,” Robbins said.

Like Robbins, Hughes said she implores her fellow League members “to lead with grace – with empathy and inclusion – making others feel welcome along the way.”

The Junior League of Tyler has 165 active and provisional members and 407 sustaining members. The Longview chapter, led by 2023-2024 President Jessica Hughes, has 70 active members and 250 sustaining members.

Both the Longview and Tyler chapters operate on the same foundational principles of the international organization, yet each chapter uniquely stands alone, with the creativity and freedom to host their own events, fundraisers, and service within their community.

Holiday markets The Junior League of Tyler’s largest fundraiser each year is Mistletoe & Magic, a four-day holiday gift market. In its 45th year, this year’s event will feature more than 65 specialty merchants from around the nation as well as special | CONT. ON PG. 38 etxview.com | November/December 2023

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JUNIOR LEAGUE OF TYLER MISTLETOE & MAGIC | CONT. FROM PG. 37 events, a brunch and other exciting entertainment.

League members are excited to host the shopping event, set for Nov. 29-Dec. 2, in a brand new location this year – the recently unveiled W.T. Brookshire Conference Center.

Robbins said there is a fabulous roster of events this year, beginning with a preview party Nov. 29, private shopping Nov. 30, a brunch with a special guest speaker on Dec. 1, Girls Night Out on Dec. 1, Breakfast with Santa on Dec. 2, and of course the market itself, which will be held Nov. 30 through Dec. 2. Merchants at the market will showcase antiques, artwork, gourmet foods, jewelry, seasonal decorations, housewares, adult and children’s clothing, gifts and more.

The Tyler event is synonymous with the League chapter with many looking forward to it each year, as it draws in close to 10,000 shoppers throughout the weekend. To prepare for the mainstay event, League members spend countless hours preparing for months well ahead of the holiday season.

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“... Those ladies are up there hours upon hours preparing. A lot of blood, sweat, and tears go into it but at the end of the day, it’s all to raise that money to give back to our community, and that’s worth every moment,” Robbins said.

The event raises critical funds that help financially support local nonprofit agencies and community programs within Smith County. For information and tickets, visit www.juniorleagueoftyler.org/initiatives/ mistletoe-magic.

The Junior League of Longview is excited to unveil a holiday shopping event this year called Christmas in the Pineywoods, which will take place Nov. 17-18. The inaugural two-day extravaganza is expected to draw tons of attendees who will be ready to “shop ’til they drop.”

“Our event chair, Bethany Nolan, has been wanting to host a holiday market for years,” Hughes said. “This year I knew it was the perfect timing for her to take over and make this dream a reality. She has been collaborating with other Junior League chapters who host large holiday events and has put so much hard work into this event. I’m so excited to see it all come together.”

THE JUNIOR LEAGUE OF TYLER 2023-2024 Board of Directors include, pictured from top left to right, Chelsea Cooper, Fund Development VP; Rana Greene, Financial VP; Lindsay Durr, Communications VP; Kearby Dickeson, Advisory Planning/Bylaws; Heather Brown, Nominating Chair; Cary Choate, Membership VP; Lindsey Adams, Administrative VP; Beth Davis, Community VP; Kim Ormsby, President Elect; Nicole Robbins, President. Not pictured is Debbie Roosth, Sustaining Advisor.

That Friday, Nov. 17, will feature an exclusive first look at the shopping along with a silent auction and fun with games, music and more. On Saturday, ticketholders can expect one day filled with shopping, live entertainment, how to decorate a Christmas tree, and more. The event will be held at Maude Cobb Convention Center in Longview.

“This is sure to be a fun holiday event while raising funds that the League will put right back into the community through our programs and volunteers,” Hughes said. “We are most looking forward to bringing a holiday market of this size to the Longview area community that will raise funds that go directly back into our community.”

Hughes said The Junior League of Longview is proud to give back to the community, and supporting events like Christmas in the Pineywoods supports those efforts.

This will be the JLL’s main fundraiser for the year.

The holiday shopping event will feature more than 40 specialty boutiques and merchants from all over the state and country showcasing season decorations, housewares, artwork, gourmet foods, gifts and so much

more. For tickets or to gather more information, visit https://longview.jl.org/events.

Making an impact As a service organization for women, there is a strong emphasis on encouraging young girls in the community that is no better displayed than during Girl Empowerment and Girl Power, which are similar events the Longview and Tyler chapters host respectively for young girls in the community. At these events, young girls are encouraged and taught confidence through various activities and speakers.

Each Junior League chapter is free to assess and address any issues they feel are plaguing their community. The Longview chapter reassesses this every three years to find what the League members believe to be the most pressing issue within the community.

“At the Junior League of Longview we live in the moment. To us, that means adjusting our focus | CONT. ON PG. 40 etxview.com | November/December 2023

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| CONT. FROM PG. 39 according to our community’s most pressing needs,” JLL states. “Our work is always evolving, and that keeps us on our toes, striving for progress, and preparing to take on whatever comes next.”

Chapman said for the last few years, the focus has been on women and children in poverty.

“We have identified poverty as the most pressing issue in our community right now, and we are helping local women take action to resolve it,” JLL states on its website. “... Our goal is to help Longview women develop civic leadership skills through the work they do, then put those talents to work in the communities that need it. Our current focus of poverty gives women opportunities to grow, while positively impacting the communities where they live and work.”

The Junior League’s work centers around improving its local communities through effective action and leadership. Hughes explained the Junior League offers so much more than local volunteering opportunities.

“Our League of leaders creates real change by advancing social activism-focused projects that directly benefit the communities of Longview. By giving women the tools to lead, educating them about their communities’ needs, and helping them put their unique brand of creativity and skill to work, the Junior League of Longview is making a big impact on Longview,” JLL states.

From fundraising events as well as others throughout the year, both East Texas chapters also give back to the community through grants. Local nonprofits can apply for grants of various sizes and the Junior League selects organizations to partner with to give not only a monetary donation but also send League members as volunteers.

“That is what is really unique about the Junior League is we don’t just give money grants; we also place a trained volunteer with every grant we give,” Robbins said.

Since they were first founded, each chapter has given back millions of dollars to numerous organizations and hundreds of thousands of volunteer hours to better the community.

And active members aren’t the only ones giving back to the community. In Longview, for example, sustaining members alone give away up to $35,000 in scholarships to girls graduating high school or women going back to school each year.

“We want to leave behind a better world than what we have today, and that takes collective effort. … We all bring so many different things to the table and collectively can accomplish so much more than you could if you were doing it on your own,” said Madeline Claiborne, who is currently serving as vice president communications of the Longview chapter.

To the League women, it is also about “modeling leadership skills to a younger generation,” Hughes said.

Over the years, The Junior League has grown and evolved and continues to strive for progress. Today’s League members are all different types of women with different backgrounds, all committed to bettering their community and empowering the next generation for service.

The League members say there is always more work to be done, more help needed, and more opportunities to make an impact in East Texas. The empowered women of the Junior League of Longview and the Junior League of Tyler invite you to get involved. Visit https://longview.jl.org or www. juniorleagueoftyler.org for more information.

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MISTLETOE AND MAGIC is the Junior League of Tyler’s largest fundraiser each year. The Junior League of Longview is unveiling a similar fundraiser this year – its inaugural Christmas in the Pineywoods.

etxview.com | November/December 2023

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TRAVEL

in Cuero

This small Texas town is full of holiday cheer S T O RY B Y C AT D E L A U R A P H O T O G R A P H Y B Y D U Y V U A N D E M R E E W E AV E R SPECIAL TO ETX VIEW

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our first instinct might not be to head to a small Texas cattle town to find some holiday cheer, but Cuero challenges that preconception.

The town formed around the Chisholm Trail cattle route during the mid-1800s, but these days folks tend to gather along the trail of lights in the Cuero Municipal Park during the city’s annual Christmas in the Park event.

The Christmas tradition began in 2000 and has grown to include over 250 holiday themed light displays that sparkle across the park each year. Beginning the Monday before Thanksgiving and continuing through New Year’s Day from 6 to 10 p.m., attendees are invited to drive through winter scenes and wonderlands, follow Santa and his reindeer as they take flight, or watch Old Man Winter make intricate snowflakes all from the comfort of one’s car.

Santa and his reindeer fly over Lakeside Knoll while his elves are busy with gifts around the corner. When driving under the 250 snowflakes in the trees, organizers say you can also see the Toy Soldiers Marching Band.

New attractions include a poinsettia archway, oil derrick with snowflakes, a tree sculpture and many more. Highlights include the 17-piece nativity, flag, paddlewheel boat and more.

This fun is available all for free, although donations are welcome.

While Christmas in the Park is a really huge event, Angie Cuellar, the executive director of Cuero’s Chamber of Commerce, said the Christmas spirit doesn’t end there.

“The second weekend in December is our Christmas in downtown,” she said. “That’s when they transform the downtown into a kind of winter wonderland.”

Do some last minute Christmas shopping in December, when stores are open late until 8 p.m. You can even enjoy hot chocolate on Thursday nights that month. You may also find some last minute goodies at the farmers market that weekend or hop in an old fashioned carriage for a ride about town. Twirl your partner across the ice skating rink or introduce your kids to a real life reindeer. | CONT. ON PG. 46 etxview.com | November/December 2023

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| CONT. FROM PG. 45 And while you’re downtown, don’t forget to stop at the Cuero Pecan House and Café.

The family-owned establishment began as a seasonal “nuthouse,” processing, shelling and selling local pecans. In 2003, however, Annette and Erwin Rath decided to expand the shop and began offering homemade pies, cookies, casseroles and other goodies.

Their food has brought loyal fans from San Antonio, Austin and Houston, said Anthony Rath, who helps his parents run the store. They’ll come with coolers that they fill with the frozen casseroles and various pies, but the real star of the show is the shop’s pecan pie.

“It’s not a normal crust,” said Annette Rath. Every crust is made by hand and includes a secret ingredient – pecan meal. “This is what makes the pie unique,” she said.

The pecan meal gives the homemade crust a nutty flavor that perfectly complements the gooey, buttery filling.

The restaurant recently expanded again and opened 46

November/December 2023 | etxview.com

the Pecan House Café across the railroad tracks.

The café serves the pies and casseroles that are cooked and sold next door. Stop in to taste their famous pecan pie and leave with a cooler full of their other treats or grab a bag of candied pecans to enjoy as you take in the 30-foot, decorated Christmas tree downtown.

If you’re feeling a bit “bah humbug” about all the crowds outdoors, pop inside Classy B’s, where the vibe is anything but “humbug.”

Brooke Jackson opened the seemingly simple boutique with her mother in July 2021, but there’s far more to the store than meets the eye. Up front she sells women’s clothing in sizes ranging from zero to 3X as well as various trinkets and accessories, but in the back she’s serving up drinks and foods in a fun and creative environment.

The lounge in the back is bright and colorful. The room is broken into smaller sections, each creatively designed and waiting to be the backdrop of your next Instagram photo – a swinging bench in front of a wall of pink flowers, neon angel wings, and a Chanel chair, to | CONT. ON PG. 48

VIEW OF THE INSIDE of the Cuero Pecan House Cafe, which recently opened its new location at the corner of South Esplanade and W. North Railroad St. A PECAN PIE sits on a butcher block in the kitchen of Cuero Pecan House.

etxview.com | November/December 2023

47

THE BOUTIQUE AREA at Classy B's Boutique and Lounge on Main Street in Cuero. | CONT. FROM PG. 46 name just a few.

“I started with the goal of just wanting a spot where people can come and feel accepted. Come and hang out and not feel like there’s any kind of judging going on or anybody’s not welcome,” said Jackson.

It’s not a bar, she emphasized.

It's a place for the community to gather. Their kitchen serves a daily special and a build-yourown, generously proportioned charcuterie board.

“This is where you come to hang out. If you want to have a drink, have a drink, but we keep it classy,” she said.

If you can’t get enough of the Christmas spirit in Cuero, consider booking a stay at the ProctorGreen House to experience first-hand the decadent lives of Cuero’s well-to-do during the 19th century.

The historic three-bedroom, | CONT. ON PG. 50 48

November/December 2023 | etxview.com

THE LOUNGE AREA at Classy B's Boutique and Lounge Saturday, Sept. 4 on Main Street in Cuero.

A MIMOSA is mixed at Classy B's Boutique and Lounge.

A REGULAR CHARCUTERIE BOARD, bottom, and a brunch charcuterie board at Classy B's Boutique and Lounge.

A CLASSY POP, wine with a fruit bar inside, at Classy B's Boutique and Lounge on Main Street in Cuero. etxview.com | November/December 2023

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THE PROCTOR-GREEN HOUSE on 405 Terrell Street in Cuero. | CONT. FROM PG. 48 two-and-a half-bath guest house is part of the Chisholm Trail Heritage Museum.

Built in 1891 in the late Victorian Queen Anne style, the home combines the charm of its past with fully updated amenities.

“We tried to keep it as period correct as we could,” said Kasey Baros, who volunteers with the museum.

The purple and yellow light that filters through stained glass windows and the intricate designs carved into the wooden staircase are the details of a bygone era, while the kitchen and bathrooms boast all the conveniences of the modern day.

After sleeping in a bit of history, why not spend the next day exploring history?

Cuero boasts four museums, including the Chisholm Trail Heritage Museum, which focuses on the ranching and agricultural heritage of the area, and the Cuero Heritage Museum, which highlights the histories and traditions that make the city “quaint, yet fascinating,” including the famous Turkey Trot celebration.

For an up to date list of events and more things to do in Cuero, visit www. cuero.org.

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A LIVING SPACE at the Proctor-Green House.

THE BATHROOM at the Proctor-Green House on 405 Terrell Street in Cuero. etxview.com | November/December 2023

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WELLNESS

GOBBLE WOBBLERS jog down the Paul G. Boorman trail during the 15th Annual Gobble Wobble.

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GET FIT & Festive

Holiday runs allow East Texans to stay healthy, build community

S T O RY B Y S H E R RY P. S H E P H A R D P H O T O G R A P H Y B Y M I C H A E L C AVA Z O S , L E S H A S S E L L A N D J E S S I C A T. PAY N E

I

t’s time to put on those running shoes and head outside.

Now that temperatures are cooler, what better way to enjoy the great outdoors than to participate in some of the many turkey trots, family fun runs and other holiday runs taking place across East Texas.

And since some of these 5Ks/fun runs serve as community fundraisers, participants have an opportunity to not only burn calories but also contribute to a worthy cause – all while spending quality time with family and friends.

GOBBLER

The Gobbler 5K, 10K and half marathon will take place Nov. 4 at Paul Boorman Trail in Longview. The race begins at 8 a.m. and all finishers will receive a themed medal. The 5K and 10K are limited to two hours and the half marathon, four hours. Water and snacks will be provided.

All runners are required to register

online. On-site registration is not available.

Registration fee is $30 for the 5K, $45 for the 10K and $65 for the half marathon.

Packet pickup begins 30 minutes before the race and ends 10 minutes before the race starts. On-site registration is not available.

Dogs are not allowed on the course.

For more information about the Gobbler, visit https://usroadrunning.com/.

GOBBLE WOBBLE

Newgate Mission’s annual Gobble Wobble takes off Nov. 18 at Paul Boorman Trail Park in Longview.

Newgate Mission is a nonprofit organization in Longview that serves those who are homeless, low-income and marginalized. According to the nonprofit organization, Gobble Wobble is its biggest fundraiser, helping provide food, clothing, spiritual and social support throughout the year. | CONT. ON PG. 54 etxview.com | November/December 2023

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TURKEY TROT IN TYLER | CONT. FROM PG. 53 Gobble Wobble includes a 5K, 10K and 1 mile fun run. Registration begins at 8 a.m. and the race starts at 9 a.m. Parking is available at Austin Bank. There is no registration fee but donations are accepted.

For more information on Newgate Mission and Gobble Wobble, visit https://www.newgatemission. org/events.

GIVING THANKS RUN

Giving Thanks is a 5K, 10K and 15K run hosted by the Freedom Runners. The event is set for Nov. 18 at Rose Rudman Park, 455 Shiloh Road, in Tyler.

The event kicks off at 8:30 a.m. Registration fee is $19.99 for 5K, $24.99 for 10K and $29.99 for 15K. Medals will be awarded to all participants. Free parking will be available on Donnybrook Avenue and surrounding areas.

The Freedom Runners is a veteran owned organization that promotes health, fitness and freedom. For more information on the Giving Thanks run, visit https://www.thefreedomrunners.com/.

Tyler Turkey Trot The 21st Annual Tyler Turkey Trot 5K and Fun Run 54

November/December 2023 | etxview.com

will take place Nov. 23 at Racquet and Jog, 5403 S. Broadway Ave., in Tyler.

The festive run, jog or walk is an ideal way to celebrate with a family-friendly Thanksgiving Day 5K. The Kids Race kicks off at 8:30 a.m. and the 5K starts at 9 a.m.

Online registration is open until 7:30 a.m. the day of the event. Registration for the 5K includes a longsleeve T-shirt, medal and chip-timed rave. Those who register for the kids dash will receive a children’s T-shirt and medal. The registration fee is $30 for the 5K and $15 for the children’s race.

Proceeds from the event will benefit For the Silent, a nonprofit dedicated to ending sex trafficking.

For more information on the Tyler Turkey Trot, visit https://www.tylerturkeytrot.com/.

LINDALE TURKEY TROT

Another Thanksgiving Day run is the fourth annual Lindale Turkey Trot, a 5K and a kids’ race that takes place at E.J. Moss Intermediate School, 411 E. Eagle Spirit Drive.

The Kids Race starts at 8:30 a.m. Nov. 23, followed | CONT. ON PG. 57

NEWGATE MISSION'S annual Gobble Wobble at the Paul G. Boorman Trail.

THE JINGLE JOG etxview.com | November/December 2023

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| CONT. FROM PG. 54 by the 5K at 8:45 a.m.

The 5K registration includes a Lindale Turkey Trot T-shirt, a finisher medal and a chip-timed race. The top three of each age division will also receive a gold, silver or bronze medal. Those registering for the Kids Race will receive a T-shirt and a finisher medal.

Registration is available online. Proceeds from the race benefit the Lindale ISD Education Foundation.

For more information on the Lindale Turkey Trot, visit https://www.facebook.com/LindaleTurkeyTrot/.

ATHENS TURKEY TROT

The annual Turkey Trot in Athens on Thanksgiving Day benefits Hope Springs Water.

Hope Springs Water is a nonprofit organization based in Athens that strives to help the developing world through clean water, improved sanitation and hygiene education.

The event includes a 5K Run and a Fun Run. Registration fee is $45 for the 5K and $35 for the Fun Run. Race day registration begins at 7 a.m. Nov. 23 at The Cain Center, 915 S. Palestine St., in Athens. The 5K will begin at 8 a.m. and the Fun Run will start at 8:05 a.m.

For more information on the Athens Turkey Trot, visit https://www.hopespringswater.org/.

HOLIDAY 5K, 10K & HALF MARATHON

Holiday 5K, 10K and Half Marathon will take place Dec. 2 at Paul Boorman Trail Park in Longview. The race begins at 8 a.m. and all finishers will receive a themed medal. The 5K and 10K are limited to two hours and the half marathon, four hours. Water and snacks will be

provided.

All runners must register online. On-site registration is not available. Registration fee is $30 for the 5K, $45 for the 10K and $65 for the half marathon.

Packet pickup begins 30 minutes before the race and ends 10 minutes before the race starts. On-site registration is not available. Dogs are not allowed on the course.

For more information about the Holiday 5K, 10K and Half Marathon, visit https://usroadrunning.com/.

JACKSONVILLE JINGLE JOG

Participants can don their favorite Santa hats and reindeer ears for the seventh annual Jacksonville Jingle Jog 5K and Fun Run, presented by Christus Mother Frances Hospital – Jacksonville.

The downtown event, which takes place Dec. 9, is open to adults and children who want to either run or walk. The Kids Dash will begin at 9 a.m., followed by the 5K. Registration for the 5K Run/Walk is $35. There is no fee for the Kids Dash. Jingle bells will be provided and photos with Santa will be available.

For more information about the Jacksonville Jingle Jog, visit bit.ly/3v8h5w4 .

REINDEER RUN

The Reindeer Run, another event by the Freedom Runners, is set for Dec. 16 at the Mineola Nature Preserve, on the path near the pavilion.

The event will include a 5K, 10K and 15K, with medals for all participants. Race time starts at 8:30 a.m.

Registration is available online. Registration fee is $25 for 5K, $30 for 10K and $35 for 15K. For more information on the Reindeer Run, visit https://www.thefreedomrunners.com/ . etxview.com | November/December 2023

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etxview.com | November/December 2023

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Keeping the Magic Alive THROUGH CUSTOM DECOR BUSINESS, MOTHER-DAUGHTER DUO CARRY ON LEGACY OF SHARING ‘HOLIDAY JOY’ S T O RY B Y S A N TA N A G A L L A C H E R PHOTOGRAPHY BY LES HASSELL

D

ora Lee Gough “went all out” for Christmas.

From handmade stockings to decor in every room, her hands touched every inch of the house to deck the halls for the holidays.

Dora passed away on Oct. 5, 2017 from Alzheimers, but her legacy and love for the holidays will live on for years to come thanks to the women in her family.

Dora’s daughter Robin Baker-Hill and granddaughter Olivia Hill, of Longview, are the owners of custom decor business Platinum Designs, where they draw inspiration from the woman who started the tradition of holiday extravagance.

“Christmas was always a big deal, all my life growing up with my mother,” Robin said. “She had a Christmas open house every year where everybody would get all dressed up, sit around a big table in the dining room with a spread of food, and decorate the tree together.

My mother loved to entertain..”

Dora handmade “the most beautiful velvet

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stockings” and would decorate every room to be Christmas-themed.

“From changing out pictures to Christmas shower curtains, bedspreads, and even toilet paper, she went all out,” Robin said, noting her mother was that way for every holiday. “It was always a production.”

Olivia added, “She made the homemade apple cider from scratch, she had the little villages – she did it all.”

“And on Christmas Day, if you didn’t have a place to go, you were welcome at my mom’s house. She wanted to make sure no one was ever alone during Christmas,” Robin said.

But Christmas for Dora wasn’t over after Christmas Day. The day after Christmas, Robin said her mother would cook 40 pounds of chili and invite everyone over.

“Everybody would bring their leftover desserts and we’d have that with my mother’s homemade chili,” Robin said. “She did it for decades.” | CONT. ON PG. 62

OLIVIA HILL, co-owner of Platinum Designs, and William McWhorter model fashion from The Dress Co. and The Tuxedo Co. in Longview with accessories from Jim Bartlett Fine Jewelry.

FASHION

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WILLIAM MCWHORTER AND OLIVIA HILL model fashion from The Dress Co. and The Tuxedo Co. in Hill's home. A photo of Hill's grandmother, Dora Lee Gough, sits on the fireplace in her memory. | CONT. FROM PG. 60

Keeping the magic alive

Olivia’s love for her grandmother, or “Oma,” is synonymous with her love for Christmas and serving others.

“She was my everything,” Olivia said of her Oma, whom she was a caregiver for. “She was the light on this earth.”

Olivia remembers as a young girl how her Oma would always make her feel special, especially during the holidays.

“She’d have her Christmas parties and she’d let me play hostess in my little Christmas dress and answer the door,” Olivia said. “When she’d have gatherings with her friends, they would stack the Yellow Pages on a chair, brew a pot of decaf, pour some in a coffee cup, let it cool and give it to me, just to let me sit on top of those phone books in a circle with them at the table so I wouldn’t be left out.”

It was her Oma who taught Olivia how to handle Christmas ornaments. | CONT. ON PG. 64 62

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"She was my everything, She was the light on this earth."

- Olivia Hill

OLIVIA HILL, modeling fashion from The Dress Co. and accessories from Jim Bartlett Fine Jewelry in Longview, is the co-owner and creator at Platinum Designs. Her speciality is custom Christmas decor. etxview.com | November/December 2023

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| CONT. FROM PG. 62 “She’d let me help decorate her house, decorate the Christmas tree with her, even handle the glass ornaments,” Olivia said.

Through Platinum Designs, Olivia leans on her Oma’s love for the holidays and uses that as fuel to keep going. Plus, it’s Olivia’s way of spreading that Christmas magic to others.

“I try to keep that spirit alive, because if I can be a fraction of who my Oma was, I’d be doing great,” Olivia said.

When Olivia stages a home or creates custom decor or trees for her clients, she hopes to make them feel as special as her Oma made others feel during the holiday season.

“When I'm designing, I hold myself to a higher standard than most people. I’m really hard on myself when I’m making it because I want it to be perfect. And the reason for that is I want everybody to have that piece where they walk in and they have that Christmas joy my Oma gave me as a kid,” Olivia said.

If her Oma were to see her now, Olivia said she would be tickled and so proud.

“She is so much behind what Platinum is. If it weren't for Oma, I don’t think Platinum would exist,” said Olivia, who branded her company in purple to honor her grandmother, as it is the color for Alzheimer’s awareness.

“Olivia has my mother’s heart and passion for the holidays and for taking care of people,” Robin said. “She is like my mother in so, so many ways. I know my mother sees that in her and is looking down on her with pride.

That woman would be so incredibly proud of Olivia for everything.”

Late night creativity burst to a full-fledged business

It was Robin who pushed Olivia to start the custom decor business.

Robin is the “business side” of | CONT. ON PG. 66 64

November/December 2023 | etxview.com

Thank You DORA LEE GOUGH'S memory and love for Christmas lives on.

In each issue of ETX View, we are fortunate to have a number of supporters who help us bring our fashion shoot ideas to life. For the Holiday Issue, we wanted to do something extravagant that would help get our readers in the holiday spirit.

We teamed up with local business co-owners Olivia Hill and Robin Baker-Hill at Platinum Designs, a custom decor company that specializes in custom Christmas trees. We were so excited to partner with this mother-daughter duo because the trees made by artist Olivia are simply beautiful.

Once they welcomed the ETX View team into their home, we learned they also had a powerful message to share about carrying on a generational love for Christmas and serving others. While each fashion spread is intended to be fun and show off local fashion and jewelry, we also aim to share a story that resonates with our readers.

Olivia herself was our beautiful model for the day, alongside her handsome beau William McWhorter. The couple looked stunning in each outfit, provided by our friends at The Dress Co. and The Tuxedo Co. William was especially excited to wear the double-breasted black coat with satin trim, and we have to say, he looked dapper!

Olivia was gorgeous in both red numbers.

In reality, it may have been a warm September day in Texas, but these two looked like they were ready to go to a holiday ball and dance the night away.

Our friends at Jim Bartlett Fine Jewelry trusted us with the iciest of jewels that complemented the look so well. We want to give a special shout out to Amy Canton from Jim Bartlett who was on site with us for the shoot and helped us pick just the right pieces for each outfit.

Thank you to our ETX View team members who work so hard to put this together.

Your brilliant ideas always turn out so amazing on these pages.

If you are interested in sponsoring our bi-monthly fashion shoots or want to provide clothing or a venue, we would love to hear from you. Email us at info@etxview. com or call Sales Manager Tracy Stopani at 903-237-7726. etxview.com | November/December 2023

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| CONT. FROM PG. 64 Platinum Designs, handling all the financials and orders, while Olivia is the artist, creator and designer.

While the pair offer services year-round, September through December are their busiest seasons due to fall, Halloween, Thanksgiving and, of course, Christmas.

Olivia’s specialty is creating custom Christmas decor, which all started one very late night – and early morning.

The tree featured in the scenes of this holiday fashion spread is what started it all. The tree itself is nearly 30 years old, and in 2020, Robin decided she wanted to revamp it and redo it from the blue and silver theme it had. Olivia offered to do it, but she says her mother replied, “Oh honey, I’m gonna pay somebody who knows what they’re doing.”

“It was nothing against me, but she just really wanted a showstopper piece and of course I’d never done anything like that before, at the time,” Olivia said.

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So the two went and bought some supplies and had hired a professional to come in and redo the tree.

Once they got home with the supplies – and after her mother had gone to bed – Olivia couldn’t help herself.

She got a creative spark and started to go all out – Oma-style! – on the tree.

“It was around midnight, and I didn’t get done and go to bed until after 5 a.m.,” Olivia recalled. “I completely stripped the tree and redesigned it all – silver and gold.”

Robin woke up and saw the tree and was in awe.

From there, she encouraged Olivia to start a business and partnered with her to help with the business side of things. In 2021, the pair had their first full season and since then, Platinum has received numerous local awards and continues to grow.

Platinum offers a variety of services and can make any vision come to life – whether it’s extravagant, simple, big, small, or somewhere in between. They are willing to travel when available and offer services yearround. For more information, visit platinumdesigns.co .

Holiday Sparkle

Jim Bartlett Fine Jewelry, located at 2002 Judson Rd. Suite 101 in Longview, is your home for the best fine jewelry. No matter what you’re looking for, Jim Bartlett has the expertise and dedicated team members to help you find the perfect piece for you or a loved one.

Since it was established in 1979, the store has grown to display exclusive fine jewelry collections and unique pieces for that someone special in your life.

For ETX View’s 2023 holiday fashion shoot, Jim Bartlett provided our team with stunning jewelry for our models to wear for the day. Opal, ruby, and emerald gemstones were the perfect look for our fancy shoot.

All from David Kord and available at Jim Bartlett Fine Jewelry, Olivia Hill modeled a blue green tourmaline and diamond necklace, earrings and ring set in 18-karat white gold, a ruby and diamond necklace, earrings and ring set in 18-karat white gold, and a beautiful opal and diamond necklace, earrings and ring set in 14 karat white gold. Prices all available on request.

To view these products and more, visit www.bartlettfinejewelry.com or stop by the store from 10 a.m. to 6 p.m. Monday through Saturday. You can also follow them on social media at www.facebook.com/BartlettFineJewelry and on Instagram @jimbartlettfinejewelry.

etxview.com | November/December 2023

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Jim

Bartlett FINE JEWELRY

Jim

Bartlett FINE JEWELRY

MAKE OUR HOME Y O U RS FO R

the Holidays 2002 Judson RD | 903-758-4367 | Follow us on Facebook & Instagram 68

November/December 2023 | etxview.com

Oh, Sugar!

It’s the most wonderful time of the year!

(Especially if you’re on Santa’s NICE List) Here are a few of our favorite toys for girls and boys... that is, kids from one to ninety-two.

Merry Christmas and Happy New Year!

The crunchiest cookies in the cutest packaging!

Great for gifts or stuffing their stockings!

Jellycat Sure to be everyone’s favorite

NeeDoh

LACY'S

L I S T MOST POPULAR

make music

New

develop those little brains with Montessori inspired instruments

SHOP BARRON'S TUE-SAT | 10-5 903.663.2060 405 W LOOP 281, LONGVIEW, TX WWW.SHOPBARRONS.COM etxview.com | November/December 2023

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SPONSORED CONTENT

Introducing ETX View Elite, sponsored content within ETX View Magazine that highlights the best local businesses in our community. Discover the extraordinary entrepreneurs and unique offerings that make our region special. From cozy boutiques to innovative startups to established local favorites, ETX View Elite is your guide to supporting and exploring the local economy.

Join us in celebrating the businesses that make our community thrive with exclusive offers and insider tips. Connect with ETX View Elite for a delightful exploration of our remarkable local businesses and services. If you are interested in being part of ETX View Elite, contact Sales Manager Tracy Stopani at 903-237-7726.

JOHNNY’S CARPET ONE Johnny’s Carpet One Home & Floor, a 4th generation family business, originated in 1964 when Jack McGinnis launched his venture, initially selling appliances and furniture. In the 1970s, his sons Ken and Bob shifted the focus to floor coverings. Expanding further, they established an Outlet in 1992. After Bob’s passing, Johnny collaborated with Ken, eventually acquiring and rebranding the Outlet as Johnny’s Flooring Outlet.

Ethan, Jack’s greatgrandson and the store manager, graduated from SFA with a mission to continue the family legacy.

They acquired the Carpet One location, infusing it with their proven formula

for success. Today, Johnny’s offers a comprehensive range of flooring solutions for both residential and commercial spaces. Their expertise shines in custom tile work, including showers and backsplashes, featured prominently in parade houses.

The showroom showcases exclusive products unique to Carpet One stores, backed by robust warranties. The sales team excels in the latest designs and installation techniques.

With a commitment to quality, Johnny’s prioritizes exceptional service, ensuring a seamless and enjoyable installation experience for every customer.

1800 N Eastman Rd | Johnnyscarpetone.com | 903-212-8557 70

November/December 2023 | etxview.com

INSURANCE AGENCY

SIG/RAMEY INSURANCE

E

mily Kidwell Ramey, Principal Agent

Specializing in auto, home, motorcycle, boats, life, and commercial policies.

As someone with extensive experience in the insurance world, I help customers like you identify the insurance coverage that best fits your needs.

This process is straightforward and personalized to help make you smarter about insurance. I have the knowledge and experience to help you better understand your coverage options–whether that’s auto, home, motorcycle, boats, commercial or the most important policy we offer, life insurance.

With over 20 years of experience in the insurance world, I genuinely love helping people and being the honest agent they can rely on. Thanks to the incredible support of my community, I’ve been honored with the Best of East Texas insurance agent award three years in a row!

Let’s make it simple—insurance can be confusing, but I’m here to break it down for you. So let’s chat, and together, we’ll make sure you’re covered and confident.

Looking forward to helping you out!

Give me a call at 903-235-5658 and I’ll be happy to answer any questions you might have.

903-235-5658 | SigRameyInsurance.com etxview.com | November/December 2023

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THE TUXEDO CO\THE DRESS CO

Farrah Nichole Photography

Elevating Elegance in Longview, Texas: The Tuxedo Co. and The Dress Co.

S

ince its inception in December 1997, The Tuxedo Co. has been a local beacon of formal wear excellence in Longview, Texas. In 2014, ownership passed to the current owner, who is deeply committed to ensuring every customer leaves looking and feeling extraordinary. The atmosphere here is deliberately designed to be enjoyable and relaxed, turning what could be a mere shopping trip into a memorable experience.

Responding to customer feedback, The Dress Co. emerged in the summer of 2020, born from the cherished legacy of Lillies and Lace. This strategic move expanded the offerings to include an exquisite range of dresses for proms, homecomings, special occasions, and weddings.

There is an alterations company conveniently located next door.

The synergy between The Tuxedo Co. and The Dress Co. fosters an atmosphere of creativity and collaboration.

Honesty and integrity define the approach here. The team isn’t just here to sell clothes; they’re here to build lasting relationships with their customers. Every suggestion and idea from clients is taken seriously, pushing the boundaries of what’s possible.

Looking ahead, a groundbreaking event is on the horizon. This visionary expansion will see The Tuxedo Co. and The Dress Co. join forces with That Girl’s Boutique, E & E Alterations, and Aesthetica Med Spa, promising an even more remarkable experience for friends and customers. The journey thus far has been a blessing, and these new spaces will be a testament to their unwavering dedication to providing nothing but the best.

Visit The Tuxedo Co. and The Dress Co. in Longview, Texas, and be part of an experience that goes beyond attire-it’s about feeling exceptional and cherished from the moment you walk in.

100 Tall Pines Avenue, Ste 1 | Longview | 903-759-5503 72

November/December 2023 | etxview.com

HOME-AID CAREGIVERS

T

aking our Time….. to Care…

Home-Aid Caregivers, LTD locally owned and operated by Courtney Klepfer and Rory Bagwell who are two long term care powerhouse females in the industry in East Texas with offices located in Tyler and Longview, Texas.

When we sat down to decide what we wanted our business to look like it was simple, take care of our caregivers, take care of our families and just that to CARE! Our slogan quickly became “THRIVE WITH US” because thinking of our aging population and the needs that we meet every day we want families and our caregivers to THRIVE. We are a support system and for many families on a difficult journey and we want to be a strong resource that cares. Just like that we want to be a strong resource for our caregivers to Thrive with education and resources.

Courtney and Rory’s passion grew in their careers by helping families navigate a dementia or Alzheimer’s diagnosis. Knowing that caregiving for that disease alone is not cookie cutter for any family our goal is to have every caregiver within their first year of employment Dementia Care Certified through our local college continuing education course held at Tyler Junior College. It really is the truest of individualist approaches to caring for our aging population.

ALSO important to us to match every caregiver personally.

We care for your loved ones by assisting with personal care, including bathing, dressing and grooming. Personal hygiene, toileting, feeding and transferring with the same gentleness that we would give our own family members.

We are all one heartbeat away from Eternity, wouldn’t’ you want to know your loved ones are being taken care of by people who care?

A powerhouse partnership…the difference you will see. Call us today for free consultation or home safety evaluation at 903-531-1300.

Tyler – 215 Winchester Dr. Suite 106 Tyler Texas 75701 Longview – 1121 Judson Road Suite 165 Longview Texas 75601

Longview & Tyler | HomeAidCaregivers.com | 903-533-1300 etxview.com | November/December 2023

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CASA FLORA FLOWERS Casa Flora Flowers: Where Holiday Magic Blooms!

A

re you ready to make this holiday season truly unforgettable? Look no further than Casa Flora Flowers, the proud recipient of the prestigious “Best Flower Shop” award in Best of East Texas!

As a family-owned and operated business, we understand the importance of spreading joy and creating lasting memories during this special time of year.

Transform Every Moment into a Blossoming Celebration.

At Casa Flora Flowers, we believe that flowers have the incredible power to enhance any occasion. From the twinkling lights to the warm, heartfelt gatherings, our stunning floral arrangements will elevate your holiday celebrations to new heights. With our expertly crafted bouquets and breathtaking designs, you can transform any space into a winter wonderland, filled with the enchanting fragrance of fresh blooms.

Whether you’re hosting a joyful family gathering, a cozy dinner for two, or a grand holiday party, our talented team of floral artisans will create the perfect centerpiece for your event. From traditional poinsettias and fragrant evergreens to vibrant amaryllis and delicate roses, our extensive selection of seasonal flowers will leave you spoiled for choice.

Looking for the perfect gift to touch the hearts of your loved ones? Casa Flora Flowers has you covered!

Our handcrafted holiday gift baskets and exquisite floral arrangements are the epitome of elegance and thoughtfulness. Surprise your friends, family, or

colleagues with a stunning bouquet that expresses your warmest wishes and spreads the magic of the season.

We understand the hustle and bustle of the holiday season, and that’s why we’ve made gift-giving effortless. With our reliable delivery service, you can send your heartfelt greetings and stunning floral arrangements straight to your loved ones’ doors.

Spread joy and love, even from afar, with Casa Flora Flowers.

Don’t miss out on the opportunity to make this holiday season truly magical. Discover the warmth, elegance, and joy that Casa Flora Flowers brings to every occasion. Visit our charming shop or call our friendly team today at 903-753-4492 to discuss your floral needs and let us craft the perfect arrangement for you. Together, we’ll make your holiday dreams come true!

Casa Flora Flowers: Where Every Petal Tells a Story.

SEND FLOWERS

314 Magnolia Lane | Longview, TX | 903-753-4492 | CasaFloraFlowers.com 74

November/December 2023 | etxview.com

WORKOUT ANYTIME

W

orkout Anytime, Tyler’s newest family owned workout franchise, is the joint endeavor of a newly reunited brother/sister duo, Wendy and Joey Lockett, of Jacksonville, Texas, and Gilberto Gonzalez Ramos of Mexico City. Recently, Wendy embarked on a heartwarming journey of rediscovery when, after being separated their entire lives, she met her longlost brother, Gilberto, for the first time in March of 2022.

Their mother and his father had parted ways on less than amicable terms, keeping the siblings apart. However, when the opportunity to bridge this gap arose, they embraced it wholeheartedly. Following the reunion, Wendy and Gilberto decided to embark on an entrepreneurial venture

together. After doing the research and deciding to take a leap, they landed on Work Out Anytime. They felt that it offered a unique and refreshing atmosphere, distinct from the typical, cookie-cutter gyms. The franchise’s exceptional support and their experience touring established locations cemented their decision. Their vision for this endeavor is clear: to create a positive addition to the community, offering a familyfriendly atmosphere where customers eagerly anticipate their visits. They aim to provide not just a gym that fulfills fitness needs but an environment that promotes a healthier lifestyle, where customers look forward to their daily visits. The gym is set to open its doors in November of this year.

LEARN MORE 6004 S. Broadway Ste 200 | Tyler, TX | 903-571-1095

LONGVIEW WORLD OF WONDERS

V

isit WOW! Longview World of wonders inspires a sense of wonder by giving children the experience to become lifelong learners. Please join us on December 8th, 2023 for our annual Sweet Structures Gingerbread bash

event for all ages! Let’s put those imaginations to the test and build, decorate, and take home your very own gingerbread house to enjoy this holiday season.

Scan the Qr code below to get registered today!

VISIT WOW 112 E Tyler St. Longview TX | 903-212-4969 etxview.com | November/December 2023

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THE BODY MECHANICS Revolutionizing Your Massage Experience

W

e believe in doing things differently. Our unique approach begins with an extended initial session, allowing us to truly understand your needs without rushing your treatment. We tailor each session to your specific requirements, ensuring a personalized experience. There are no hidden fees or surprise add-ons - we simply charge for our time and expertise.

With us, you’ll receive consistent, reliable care from a team you can build trust in. Our therapists are all licensed professionals, upholding the highest industry standards.

We specialize in a range of areas, including medical massage, pre-natal and post-partum care, and chronic pain conditions like arthritis, fibromyalgia, and autoimmune disorders. Additionally, we support pre- and post-surgical clients.

Our focus is on results. Whether it’s our in-depth first session dedicated to understanding your unique needs and aspirations, or collaborating with your existing healthcare team, everything we do is geared towards helping you move towards a life with less pain.

FOLLOW US

430-625-7089 | TheBodyMechanicsMassage.com 76

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CALENDAR events

NOVEMBER/DEC ARP CHRISTMAS FESTIVAL AND PARADE 9 A.M. TO 6 P.M. DEC. 2 Arp City Park www.arpcommunityevents.org

BULLARD MAGIC ON MAIN DEC. 1-2

Downtown https://www.bullardtexas.net/

CANTON FIRST MONDAY TRADE DAYS NOV. 2-5, NOV. 30-DEC. 3 AND DEC. 28-31 First Monday Grounds 800 First Monday Lane https://www.firstmondaycanton. com/

GILMER

JACKSONVILLE

80 ACRE MARKET NOV. 3-5, 17-19 AND DEC. 1-3, 15-17

CHRISTMAS PARADE 6 P.M. DEC. 7

12229 FM 1650 https://80acremarket.com/

Downtown https://business.jacksonvilletexas. com/events

YULEFEST 10 A.M. DEC. 2

JINGLE JOG 9 A.M. DEC. 9

CARTHAGE

HENDERSON

JEFFERSON

DODRANSBICENTENNIAL GALA 6 P.M. NOV. 11

HERITAGE SYRUP FESTIVAL 9 A.M. TO 5 P.M. NOV. 11

ANNUAL CHRISTMAS LADIES NIGHT OUT 10 A.M.-8 P.M. NOV. 2

EAST TEXAS FIBER FESTIVAL NOV. 10-11 Canton Civic Center 800 Flea Market Road https://www.visitcantontx.com/ events-1

CHRISTMAS PARADE & SNOW DAY FESTIVAL 5 P.M.-9 P.M. DEC. 9

Downtown https://www.cantontexaschamber. com/events/calendar

Carthage Civic Center 1702 S. Adams St. https://www.carthagetexas.us/ index.php

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Magic on Main Bullard

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Downtown https://www.gilmerareachamber. com/

Downtown and Depot Museum 514 N. High St. https://www.facebook.com/ ruskcorodeo/

Downtown https://business.jacksonvilletexas. com/events

The Willow Tree 211 N. Polk St. https://visitjeffersontexas.com/ jefferson-texas-events

HISTORY, HAUNTS & LEGENDS NOV. 4 Jefferson Visitors Center 305 E. Austin St. https://visitjeffersontexas.com/ jefferson-texas-events

WASSAIL WALK 12 P.M. NOV. 25

Downtown https://visitjeffersontexas.com/ jefferson-texas-events

CHRISTMAS PARADE & ENCHANTED FORREST TREE LIGHTING 6 P.M. NOV. 25 Downtown https://visitjeffersontexas.com/ jefferson-texas-events

CANDLELIGHT TOUR OF HOMES NOV. 30-DEC. 2 AND DEC. 7-9

RANGERETTES CHRISTMAS SHOW 2 P.M. AND 5 P.M. DEC. 10

CHRISTMASTIME UNDER THE LIGHTS 6 P.M.-9 P.M. NOV. 2

NEW YEARS EVE BASH WITH DINNER, DRINKS & LIVE MUSIC 7:30 P.M. DEC. 31

ETBA PARADE OF HOMES NOV. 3-5 AND 10-12

Dodson Auditorium 817 Nolen St. https://www.rangerette.com/ events/christmas-show

903 Broadway Blvd.

The Back Porch www.thebackporchkilgore.com/

LIBERTY CITY 36TH ANNUAL LIBERTY CITY CHRISTMAS PARADE 2:30 P.M. DEC. 3 (RAIN DATE DEC. 10) FM 1252 and Old Hwy 135 sabinefiredept.com/ christmasparade

https://visitjeffersontexas.com/ jefferson-texas-events

LINDALE

KILGORE

CHRISTMAS IN LINDALE 9 A.M.-9 P.M. DEC. 2-JAN. 1

TEXAS RADIO HALL OF FAME INDUCTION CEREMONY 10 A.M. NOV. 4

Texas Museum of Broadcasting & Communications 416 E. Main St. https://www.trhof.net/reunionweekend-and-induction/

REEL EAST TEXAS FILM FESTIVAL NOV. 9-12

Texan Theater 201 S. Kilgore St. https://www.reeleasttexas.com/

Pickers Pavilion at Blackberry Square 205 Cannery Row https://www.visitlindale.com/events

LONGVIEW WHATABURGER CRUISE NIGHT 5 P.M.-9 P.M. NOV. 2 AND DEC. 7 Whataburger 2401 Gilmer Road https://www.visitlongviewtexas.com/

The Potters Shed 15121 Texas 322 https://www.facebook.com/ thepottersshedHwy322

https://easttexasbuilders.org/annualevents/

TREE FEST AND 4TH BIRTHDAY BASH 7 A.M. TO 7 P.M. NOV. 4 Longview Arboretum and Nature Center 706 W. Cotton St. https://www.facebook.com/ longviewarboretum/events

SOUTHERN SOUL BLUES FEST 8 P.M. NOV. 4 Maude Cobb Convention Center 100 Grand Blvd. https://www.longviewtexas.gov/

LONGVIEW CRUISE NIGHT 5 P.M.-7 P.M. NOV. 4

Downtown https://www.visitlongviewtexas.com/

TREE FEST 7 A.M.-8 P.M. NOV. 4

Longview Arboretum 706 W. Cotton St. https://www.facebook.com/ longviewarboretum/?fref=ts

| CONT. ON PG. 80

A Very Derrick Christmas

A VERY DERRICK CHRISTMAS 3 P.M. NOV. 11

Downtown https://www.kilgoremainstreet.com/

BLUEGRASS/COUNTRY/ GOSPEL JAM 4 P.M. TO 8:30 P.M. NOV. 11 AND DEC. 9 Kilgore Mercantile & Music 105 N. Kilgore St. https://kilgoremercantile.com/ events-calendar

KILGORE CHRISTMAS PARADE 6:30 P.M. NOV. 28 Downtown https://www.kilgorechamber.com/

etxview.com | November/December 2023

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Longview Christmas Parade | CONT. FROM PG. 79 CLASSIC ARMS PRODUCTIONS GUN & KNIFE SHOW 9 A.M. NOV. 4 AND 10 A.M. NOV. 5 Longview Exhibit Center 1123 Jaycee Drive https://capgunshows.com/ longview-tx-gun-show/

FREEDOM ISN’T FREE 10 A.M.-2 P.M. NOV. 4

Maude Cobb Convention Center 100 Grand Blvd. https://www.rwgctx.com/

INDIE AUTHOR DAY 1 P.M.-4 P.M. NOV. 4

Longview Public Library 222 W. Cotton St. https://www.facebook.com/ LongviewPublicLibrary/

DIA DE LOS MUERTOS FESTIVAL 4:30 P.M. NOV. 4

TERRI HENDRIX & LOYD MAINES 6:30 P.M. NOV. 4

Longview Museum of Fine Arts 213 N. Fredonia St. https://www.lmfa.org/

THE LONG CON NOV. 9-12

Holiday Inn North 300 Tuttle Circle https://longconrpg.com/

EAST TEXAS FOOD BANK DISTRIBUTION 9 A.M. TO 10:30 A.M. NOV. 10 AND DEC. 8 Longview Exhibit Center 1123 Jaycee Drive https://www.easttexasfoodbank. org/

LONGVIEW JAYCEES TRADE DAYS 9 A.M. NOV. 11-12 AND DEC. 9-10

Heritage Plaza 219 E. Methvin St. https://www.facebook.com/DDLM.

Longview Exhibit Center 1123 Jaycee Drive https://greggcountyfair.com/ vendor-information-2/

DUCK. DUCK. MOOSE! 7 P.M. NOV. 4

ANTHONY BONNETTE 7 P.M. NOV. 11

Longview Community Center 500 E. Whaley St. https://theatrelongview.com/

Oil Horse Brewing Co. 101 W. Tyler St. https://www.oilhorsebrewing.com/ events/

CROWDER 7 P.M. NOV. 11

Belcher Center 2100 S. Mobberly Ave. https://www.belchercenter.com/

NUTCRACKER! MAGICAL CHRISTMAS BALLET 7 P.M. NOV. 17

Belcher Center 2100 S. Mobberly Ave. https://www.belchercenter.com/

CHRISTMAS IN THE PINEYWOODS 5:30 P.M. NOV. 17-18

Maude Cobb Convention Center 100 Grand Blvd. https://www.facebook.com/ jllongview/

THIRD ANNUAL FALL FEST 4 P.M. NOV. 18 Longview Exhibit Center 1123 Jaycee Drive https://www.facebook.com/ longviewdreamcenter/

DOWNTOWN CHRISTMAS TREE LIGHTING 4 P.M. NOV. 18 Heritage Plaza 219 E. Methvin St. https://www.visitlongviewtexas. com/

JJO’S FOOD AND TONS OF TOYS COMBO HOLIDAY DRIVE NOV. 25-28

Longview https://jjocharities.org/longview/ 80

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LONGVIEW SYMPHONY ORCHESTRA HOME FOR THE HOLIDAYS 7 P.M. DEC. 1 Belcher Center 2100 S. Mobberly Ave. https://longviewsymphony.org/

LIVING HISTORY CHRISTMAS 10 A.M. DEC. 2

Gregg County Historical Museum 214 N. Fredonia St. http://gregghistorical.org/ christmas/

CHRISTMAS TREE LIGHTING 5:30 P.M. DEC. 2 Longview Mall 3500 McCann Road https://www.facebook.com/ LongviewMall/

BIG CHRISTMAS EXPO 10 A.M. DEC. 2-3

Longview Exhibit Center 1123 Jaycee Drive https://www.facebook.com/ TheBigChristmasExpo

EAST TEXAS SYMPHONIC BAND 3 P.M. DEC. 3

Belcher Center 2100 S. Mobberly Ave. https://etsymphonicband.org/

LIGHT UP LONGVIEW TRAILS 6 P.M. DEC. 10

B2WINS 7:30 P.M. NOV. 11

A GREEN CHRISTMAS 5 P.M. DEC. 16

THE GRAND OL’ CHRISTMAS SHOW 7:30 P.M. DEC. 9

Flugers 1232 W. Marshall Ave. https://www.facebook.com/ events/179925131568351

The Green 207 S. Spur 63 https://www.visitlongviewtexas. com/

MARSHALL PURSES FOR A PURPOSE 2 P.M.-5 P.M. NOV. 12 Marshall Convention Center 2501 E. End Blvd. https://marshalltexas.com/ events/#!calendar

WONDERLAND OF LIGHTS NOV. 24-DEC. 30 Downtown https://marshalltexas.com/ events/#!calendar

CRUISE NIGHT 5 P.M.-9 P.M. NOV. 11 AND DEC. 9 Downtown https://marshalltexas.com/ events/#!calendar

Memorial City Hall 110 E. Houston St. https://www.memorialcityhall.com/

Memorial City Hall 110 E. Houston St. https://www.memorialcityhall.com/

MINEOLA VETERANS DAY PARADE 11:11 A.M. NOV. 11

Downtown https://www.mineola.com/calendar

MAGICAL MINEOLA 5:30 P.M. DEC. 1-2

Downtown https://www.mineola.com/calendar

PITTSBURG MUSIC AT THE ALLEY 6:30 P.M.-8:30 P.M. NOV. 3 Downtown https://www.pittsburgtx.gov/

| CONT. ON PG. 82

ARTWALK 5 P.M. DEC. 5

Downtown https://www.artwalklongview.com/

CHRISTMAS AT THE GREGG COUNTY HISTORICAL MUSEUM 10 A.M. DEC. 5-9, 12-16, 19-23 214 N. Fredonia St. http://gregghistorical.org/ christmas/

LONGVIEW AMBUCS CHRISTMAS PARADE 6:30 P.M. DEC. 7

Downtown https://www.visitlongviewtexas. com/268/Christmas-Parade

MANNHEIM STEAMROLLER CHRISTMAS 7 P.M. DEC. 7

Belcher Center 2100 S. Mobberly Ave. https://www.belchercenter.com/

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| CONT. FROM PG. 81 SANTA’S MAILBOX NOV. 20-DEC. 18

FIRST SATURDAY HIKE 9 A.M. NOV. 4 AND DEC. 2

Downtown https://www.pittsburgtx.gov/

Tyler State Park https://tpwd.texas.gov/state-parks/ tyler/park_events

CHRISTMAS PARADE 10 A.M. DEC. 2

TYLER COMIC CON 9 A.M. TO 5 P.M. NOV. 4-5

Downtown https://www.pittsburgtx.gov/

HOME FOR THE HOLIDAYS 11 A.M.-6 P.M. DEC. 2 Fair Park 303 N. Texas St. https://www.pittsburgtx.gov/

TYLER “12 ANGRY MEN!” NOV. 2-5

Tyler Civic Theatre Center 400 Rose Park Drive https://tylercivictheatre.com/

TJC: POWERFUL VOICES SPEAKER SERIES 7 P.M. NOV. 2

Rogers Palmer Performing Arts Center 1303 S. Mahon Ave. https://www.tjc.edu/ culturalartsdistrict

“A CHARLIE BROWN THANKSGIVING” 5:30 P.M. NOV. 3

Bergfeld Park 1510 S. College Ave. https://visittyler.com/calendar/

Cascades Country Club 4511 Briarwood Rd. https://www.facebook.com/dfwlug

SATURDAYS ARE FOR WARHAMMER 10 A.M. TO 5 P.M. NOV. 4, 11, 18 AND DEC. 2, 9, 16, 23 Ground Zero Comics 2744 E. Fifth St. https://www.groundzerocomics. com/

VINTAGE MARKET DAYS OF EAST TEXAS 10 A.M. NOV. 10-12

Green Acres Baptist Church 1607 Troup Highway https://www.gabc.org/

PETE’S BIG HOLLYWOOD ADVENTURE 10 A.M. AND 12:30 P.M. NOV. 9

JESUS CHRIST SUPERSTAR 8:30 P.M. NOV. 14

UT Tyler Cowan Center 3900 University Blvd. https://etxsymphony.org/

CROWDER 7 P.M. NOV. 10

Tyler Museum of Art 1300 S. Mahon Ave. https://www.facebook.com/ TylerMuseumofArt

UT Tyler Cowan Center 3900 University Blvd. https://cowancenter.org/

EAST TEXAS SYMPHONY ORCHESTRA “AMERICAN CELEBRATION” 7:30 P.M. NOV. 4

Oil Palace 10408 Texas 64 E. https://www.facebook.com/ vintagemarketdayseasttexas/

FAMILY DAY 1 P.M. TO 4 P.M. NOV. 11 AND DEC. 9

UT Tyler Cowan Center 3900 University Blvd. https://cowancenter.org/

THE HAGGARDS 7 P.M. NOV. 16

Liberty Hall 110 W. Erwin St. https://libertytyler.com/

HIT THE BRICKS SHOP TIL YOU DROP 11 A.M. TO 4 P.M. NOV. 18 Downtown on the Square https://www.facebook.com/ PopUpTyler/

TYLER TURKEY TROT 5K & FUN RUN 9 A.M. TO 12 P.M. NOV. 23 Racquet and Jog 5403 S. Broadway Ave. https://www.tylerturkeytrot.com/

Rose City Christmas Parade 82

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A CHARLIE BROWN CHRISTMAS 6:30 P.M. NOV. 30

UT Tyler Cowan Center 3900 University Blvd. https://cowancenter.org/

ROTARY CLUBS OF TYLER CHRISTMAS PARADE 6 P.M. NOV. 30 Downtown https://www.facebook.com/ TylerRotary.org/

A CHRISTMAS CAROL DEC. 1-3 AND 7-10

Tyler Civic Theatre Center 400 Rose Park Drive https://tylercivictheatre.com/

JJO’S FOOD AND TONS OF TOYS COMBO HOLIDAY DRIVE DEC. 8-11 Tyler 6801 S. Broadway Ave. https://jjocharities.org/tyler/

HIT THE BRICKS CHRISTMAS MARKET 11 A.M. TO 4 P.M. DEC. 9

Downtown on the Square https://www.downtowntyler.org/hitthe-bricks

TEXAS FLOOD 7 P.M. DEC. 9

Liberty Hall 110 W. Erwin St. https://libertytyler.com/

WHITEHOUSE

Thank You! Gracias! Merci!

EAST TEXAS FOR VOTING US NUMBER ONE IN KITCHENS & COUNTERS & CABIN ETS & DOORS!!

THIRD ANNUAL WHITEHOUSE CAR AND TRUCK SHOW 10 A.M. to 1 P.M. NOV. 5

First Baptist Church 801 E. Main St. https://whitehousecarshow.wixsite. com/

CHRISTMAS ON MAIN 9 A.M. TO 7 P.M. DEC. 2

Main Street https://www.whitehousetx.com/

EVENTS FOR PUBLICATION IN THE JANUARY/FEBRUARY ISSUE OF ETX VIEW MUST BE SUBMITTED VIA EMAIL TO INFO@ETXVIEW.COM

BY NOV. 15

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CONTACT CHERIE PARO AND HER TEAM FOR ALL YOUR REMODELING, CONTRACTING AND BUILDER NEEDS!

903-526-2562

THEGRANITEGIRLS.COM

SCAN HERE

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