The Millennial Marketer (May 2022)

MAY 2022 ISSUE 111/ VOLUME 32

GOVERNMENT PUSHING AHEAD WITH PLANS FOR RAILWAY SERVICE MAJOR SPENDING PLANNED FOR UPGRADE OF AIRPORTS UNEMPLOYMENT DOWN! TRANSACTIONS MADE EASIER WITH DIGITAL PAYMENT WALLET

PROTECTION FOR CONSUMERS UNDER E-TRANSACTIONS ACT JAMAICA CAN BE A TECHNOLOGY HUB

FULL INCLUSION FOR PERSONS WITH DISABILITIES UNDER NEW ACT

From the Editor This month's issue is all about preparing for a brighter future. Looking forward to August 6, 2022, Jamaica's 60th anniversary of Independence activities were officially launched in London on April 25 with an entertainment package highlighting the island's culture and heritage.

Here on the Rock, several legacy projects intended to mark the Independence milestone, including the redevelopment of the National Stadium, the establishment of a Jamaica Sports Museum & Sports Hall of Fame, and the establishment of the Harry Belafonte National Concert Hall, are slated to begin this year.

In other news that positively impacted our future, Jamaica's unemployment rate fell to a new record low of 6.2% in January 2022, 0.9% points lower than the figure recorded in October 2021.

Recognizing that the most resilient and successful businesses are the ones that use this time as an opportunity to prepare themselves for when business comes roaring back better than ever, the GOJ is stepping in to assist on several fronts. In what will be a boon to both local commerce and tourism, a Memorandum of Understanding has been signed to facilitate the exploration of rail technology as Jamaica continues its push to revive the local railway service as a sustainable transportation option.

The GOJ has announced a sum of more than US$200M is to be spent over the period 2022 to 2025 for capital expenditures at the nation's international airports and aerodromes, intended to improve capacity and passenger experience significantly.

Additionally, the Jamaica Business Development Corporation remains committed to enabling agro-businesses in Jamaica to engage in international markets effectively, as we learn that despite the pandemic, despite the challenges, our farmers allowed us to have the highest level of production ever recorded in Jamaica last year! In addition to several standards-related services offered by the Bureau of Standards Jamaica, the agency also provides Development and Trade Support services to help businesses.

Last but certainly not least, I’d like to extend a warm welcome to this month’s Guest Contributor, Natalie Morris, a transformational leader and certified project management professional with over 20 years of experience in Project & Events Management! This month, we proudly feature the latest article in her blog series called Month End Bloom, wherein she shares invaluable lessons from her journey of personal enlightenment.

We wish you all great future success!

Warm Regards, Paul Bauer EDITOR, THE MILLENNIAL MARKETER

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UP TO 90%

EFFICACY

AGAINST SEVERE illness, hospitalization & DEATH

2 DOSES

86%

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1 DOSE

2 DOSES

79%

AGAINST SEVERE illness, hospitalization & DEATH

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DOSAGE

UP TO 12 WEEKS APART + booster required

+ booster required

3 WEEKS APART + booster required

3–4 weeks apart

ELIGIBLE AGES

18 & OLDER

18 & OLDER

12 & OLDER

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Fatigue, FEVER, Muscle pain, headache, nausea, tenderness of the injection site.

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CULTURAL CELEBRATION KICKS OFF JAMAICA 60 IN UK Jamaica’s 60th anniversary of Independence activities was officially launched in London on April 25 with an entertainment package highlighting the island’s culture and heritage.

Some 200 persons attended the event held at White City Studio, addressed

by Minister of Tourism, Hon. Edmund Bartlett, Minister of Culture, Gender, Entertainment and Sport, Hon. Olivia Grange.

The performers were Reggae artists Carroll Thompson and Bitty McLean, poet David Neita, and saxophonist Lascelles James.

“We are 60! Sixty bold, brave years in which Jamaica and the Jamaican community have had an impressive impact on cultures worldwide,” said Minister Bartlett in a statement from the Ministry.

“We’ll be marking this anniversary with a year of cultural activity, making 2022 the year to visit Jamaica! We will also bring the celebrations to the UK with lots of activities around the Commonwealth Games being in Birmingham this summer,” he noted.

Minister Bartlett said that the British visitorship is already getting back to pre-pandemic levels. With the increased airlift and removal of COVID travel testing requirements, it is expected that 2022 will be an actual year of recovery.

“We expect to close 2022, having welcomed 3.2 million visitors contributing more than USD$3B into our economy,” he pointed out.

Minister Grange, for her part, noted that several legacy projects would begin this year to mark the Independence milestone.

Among them are the redevelopment of the National Stadium, the establishment of a Jamaica Sports Museum & Sports Hall of Fame, and the establishment of the Harry Belafonte National Concert Hall.

“Our Government has always believed that milestone celebrations such as Jamaica 60 must include projects that will benefit our country for generations,” she said.

CULTURE

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This is a story of Jamaican entrepreneurship during the COVID era, using time effectively to create a fantastic product.

Two young Jamaicans, one in the Food Industry, the other a Tourism Executive, had always had an idea to create a line of dry spices that could be a world-beater.

When the pandemic hit and with time on their hands, they brought their collective talents together to form Bird’s Nest Spices, working diligently to create memorable flavours.

Market research revealed a demand for dry spices, rubs, and flavourings as more people were housebound, spending time cooking meals in their kitchens.

Indeed what stood out was that dry spices outsell wet sauces three to one.

The dynamic duo reached out to a master chef to formulate a recipe for a spice that everybody could use. After sending samples back and forth to obtain a consensus, they settled upon a recipe.

The next step was marketing and branding. For their flavours, they favoured a more modern aesthetic. The packaging had to have international appeal rather than serve up a parochial ‘Uncle Joe’s Spices’ bottled product.

Bird’s Nest would have to look equally appealing on tables in Singapore, Nantucket, The Cayman Islands, St Barts, Jamaica and Paris.

So why the name ‘Bird’s Nest’? Beany Bird was a nickname one of the founders went by for years, so why not put it to good use?

FOOD

"The first dry spice to roll off the production line was the bluelabelled ‘Dock Master’s Sea Food Rub’, a blend of green onions, thyme, lemon and other ingredients.

It proved a hit with fish lovers."

Buoyed by the early success, the second dry flavoured spice was the orange-labelled ‘Smoke House’, a quixotic mix of tomato, paprika, cayenne and brown sugar. Smoke House is required for those who enjoy barbeque and cooking ribs on the grill.

FOOD

Then came the yellow-labelled “Sweet Scotch”, which is now their top seller. Sweet Scotch is a mix of coconut sugar, salt, garlic, and scotch bonnet and can be used on vegetables, fish and meats.

It is very versatile.

The latest is ‘Chop House Classic Black Pepper Steak Seasoning’ for those who love a good steak.

This is fantastic seasoning and will have you licking your lips after savouring a Tenderloin, T-Bone, Rib-Eye or Porterhouse.

FOOD

There are more flavours to come, and it will not be too long before an extensive line is created.

Bird’s Nest Spices can be found in 35 supermarkets in Jamaica across Kingston, Ochi Rios and Montego Bay, and visitors to Jamaica can pick them up in gift shops.

“The goal is to export Bird’s Nest Spices to the Caribbean and the diaspora. We have our eye on Whole Foods and other main street supermarket shelves in the US, UK and Canada. But first, we must build the brand at home, here in Jamaica, “ said one of the founders speaking with Our Today.

Jason Sharp of Coffee Traders Limited is fully supporting Bird’s Nest Jamaica Limited, making the company its first option for dry spices, and will be distributing its products.

PUT A LITTLE PEP IN YOUR LIFE WITH BIRD’S NEST SPICES

FOOD

GOVERNMENT PUSHING AHEAD WITH PLANS FOR RAILWAY SERVICE A Memorandum of Understanding (MoU) has been signed to facilitate the exploration of rail technology as Jamaica continues its push to revive the local railway service as a sustainable transportation option.

Jamaica's first railway operations began in 1845 under the Jamaica Railway Company, a private entity. After decades of changing hands between private and public enterprises, the Jamaican Government became the sole proprietor of the railway in 1900, operating as the Jamaica Government Railway.

Jamaica's railway service was discontinued in 1992, except for use by bauxite companies to transport products.

In the search for cost-effective air and land transport solutions, the Minister of Transport and Mining, the Hon. Audley Shaw said several options are being explored.

Minister Shaw spoke at the International Symposium on Railway Engineering held at the University of Technology (UTECH) Jamaica.

"We are acquiring electric and bio-diesel buses for public transport as a pilot project to ascertain benefits. This naturally emphasises the importance of a well-functioning railway market because for a country to maximise productivity and economic activity, people and goods must be able to move," he outlined.

Minister Shaw said the impact of the reimplementation of the railway service is multisectoral and multidimensional. It will solve the problem of vehicular congestion, particularly in the more urban areas, but it will also provide an economic in-flow, boosting the country's tourism product.

TRANSPORTATION

The event featured the signing of a Memorandum of Understanding (MoU) between UTECH and the University of Birmingham. The MOU is intended to forge collaboration between the two institutions to promote rail technology in Jamaica. This will be done through academic and industrial capacity building, knowledge transfer and promotion of research activities.

Senator the Hon, Leslie Campbell, State Minister in the Ministry of Foreign Affairs & Foreign Trade, said through this MoU, a new Jamaica centre of rail innovation would be founded to facilitate further training and research programmes on a range of railway topics.

"I commend both universities for recognising the intrinsic value of Jamaica's railway infrastructure to Jamaica's national development plan," he said, emphasising the critical role of the diaspora in facilitating Jamaica's infrastructure development.

He also noted that the Government of Jamaica remains steadfast in its mandate to create an enabling environment for deepening engagement with the diaspora, as opportunities can be derived from this partnership.

The Senator also disclosed that the Ministry of Foreign Affairs & Foreign Trade would be conducting a hybrid staging of the Jamaica 60 Diaspora Conference, June 14 - 16.

The conference will allow further discussions among participants, including innovative ideas for national development.

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FARMERS LAUDED FOR THEIR RESILIENCE

Minister of Agriculture and Fisheries, Hon. Pearnel Charles Jr. has lauded the nation’s farmers for their resilience despite the unprecedented obstacles of the coronavirus (COVID-19) pandemic.

Speaking at the Montpelier Agricultural and Industrial Show in St. James on April 18, Mr. Charles Jr. said the sector continued positively over the past two years, recording high production levels.

“Despite the pandemic, despite the challenges, our farmers showed resilience, determination, and discipline. They went out there, and for the last two (2) years, the entire world, including Jamaica, was in trouble. Still, our farmers allowed us to have the highest level of production ever recorded in Jamaica last year,” the Minister said.

He pointed out that the Ministry will continue implementing programmes to boost the sector and stimulate further growth.

“Because of our farmers and fisherfolk, we have seen double-digit increases in the Ministry of Agriculture. We are going to continue to grow strong because the Ministry, through RADA (Rural Agricultural Development Authority), AIC (Agro-Investment Corporation) and NIC (National Irrigation Commission), will be providing irrigation water,” the Minister noted.

“We’re going to be retooling and restructuring RADA. We’re going to be giving strength to the dairy industry, and we’re going to continue our production incentive programme.

We will ensure that we pump money, strength and support into our farmers,” he added.

For his part, Acting Mayor of Montego Bay, Councillor Richard Vernon, said Agriculture needs to be revolutionised using technology to attract more young people to the sector.

He underscored that for Agriculture to be sustainable, “youth must be fully engaged, not because they can’t find jobs but because they take it as a primary business.”

“Over the years, we have seen many of our farmers growing old, retiring, or even giving up Agriculture. There is very little interest from the younger generation in continuing the legacy. Youth need to play a greater role in the sector. Against this background, I encourage the youth to take up the government grants, land and capacity development offers to bolster Agriculture and fill the gaps in Food Production,” Councillor Vernon said.

AGRICULTURE

Millennial Media Management and The Millennial Marketer supports Jamaica's effort to vaccinate our population from the COVID-19 virus.

It is the responsibility of all Jamaicans to play our part in ensuring that our nation recovers better and stronger!

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REGULATIONS FOR NEW ROAD TRAFFIC ACT TO COME INTO EFFECT SOON The regulations for the Road Traffic Act 2018, tabled in Parliament by Minister of Transport & Mining, the Hon. Audley Shaw, on February 1, are expected to come into effect soon.

“These Regulations will seek to completely revise the mode of conduct on Jamaican roads and hold road users more accountable for their actions. I am warning everyone that these Regulations will be enforced in full. You will be prosecuted if you break the law,” the Minister said.

He spoke at the 2nd Taxi Driver Defensive Driving Seminar, held on April 20 at Grennell’s Driving School offices in Portmore Town Centre, St. Catherine.

The Regulations make provisions to apply better the principles and purposes of the new Road Traffic Act, which was passed in the House of Representatives in 2018.

Citing the 133 deaths from road traffic accidents since April 19 this year, Minister Shaw said the Government is implementing the necessary mechanisms to increase safety on the nation’s roadways.

“It is evident now that we need to have strict road governance.

Blatant disregard for the law will not be tolerated,” he emphasised.

TRANSPORTATION

Excessive speeding, failure to keep the traffic lane, inappropriate use of the road and failure to use the necessary protective devices such as seatbelts and helmets are the common factors that account for deaths from road traffic accidents.

Mr. Shaw said the Road Traffic Act would work with the Transport Authority (TA) Regulations.

“This Government is serious about road safety, and we call upon every Jamaican to play their part to improve safety on the road networks,” he added.

Regulations under the Road Traffic Act cover areas such as fitness, registration and licensing of motor vehicles; construction of and equipment for motor vehicles; licensing of drivers; certification of driving instructors and licensing of driving schools; traffic signs, speed limits and rules of the road.

The Defensive Driving Seminar for Taxi Drivers aims to increase driver awareness of the driving rules, standard driving practices and the requisite driving mechanics.

It also encourages participants to make safe and legal driving decisions, using techniques that create a safe driving environment on the roadways.

The Seminar was the second in a series of four slated to be held annually. The first was held in December 2021.

FOREIGN AFFAIRS MINISTRY ENGAGES KEY STAKEHOLDERS Key stakeholders from Ministries, Departments and Agencies (MDAs) of the Government were briefed on plans and preparations for the upcoming Jamaica 60 Diaspora Conference.

Representatives at the stakeholders briefing held on April 20 in the Kingston Hall of the Ministry of Foreign Affairs & Foreign Trade, downtown Kingston, identified areas in which they can support the Conference.

The 9th staging of the Biennial Conference, convened by the Ministry of Foreign Affairs & Foreign Trade, will take place from June 14-16, under the theme 'Reigniting a Nation for Greatness'.

The event, which was rescheduled from 2021 due to the realities of the impact of the coronavirus COVID-19 pandemic on its stakeholders, has been positioned as a signature event to mark Jamaica's 60th celebrations.

This year, Jamaica is celebrating its 60th anniversary of Independence.

Speaking at the meeting, the State Minister in the Ministry of Foreign Affairs & Foreign Trade, Senator the Hon. Leslie Campbell said the input of stakeholders is critical to the staging of a "vibrant, purposeful and impactful Conference that is fully aligned to the Government's priority thrust."

"We look forward to your constructive dialogue, valuable input, and feedback, which will greatly assist us in framing the programme and content of the Conference," he said.

The State Minister responsible for Diaspora Affairs said that strengthening the diaspora engagement is essential to Jamaica's overall sustainable economic and social development.

"We are all well aware of the value of our diaspora, not only in terms of remittances, which has buttressed income levels and consumption but far more through their human, social and cultural capital, including knowledge and skills transfers," he said.

He noted that the Jamaican diaspora is one of the country's best assets.

"They represent a repository of boundless ingenuity and creativity. Our diasporans have been trailblazers in various fields. They have not only assisted in raising Jamaica's profile internationally but have positively contributed to the development of Jamaica and the country in which they live. They represent brand Jamaica," he added.

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TRANSACTIONS MADE EASIER WITH DIGITAL PAYMENT WALLET Access to and using financial services will be made easier with the digital payment wallet, Lynk.

Digital payment wallets are the platforms used to facilitate transactions via the Bank of Jamaica's Central Bank Digital Currency (CBDC).

The CBDC is a digital form of central bank-issued currency and is a legal tender that can be exchanged dollar for dollar with physical cash. Jamaica's CBDC is called Jam-Dex, which stands for Jamaica Digital Exchange.

Lynk is currently the only approved wallet provider of the BOJ's CBDC and is available through the National Commercial Bank (NCB).

Chief Executive Officer of TFOB (2021) Limited, a subsidiary of NCB Financial Group Limited, Vernon James, said Lynk is just like using regular cash, except digital.

"Lynk will be everywhere. It is easy to use, and you'll be able to use it in all the ways you use the money now, except you don't need to go to get it. You don't have to go and get cash; you can use it. It's contactless through mostly your phone," Mr. James said.

He noted that the company had done its due diligence to ensure that the platform was safe.

"Lynk is as safe as any other electronic platform, but the best. You will get what you would expect from an NCB platform regarding safety and security with Lynk."

"We built the platform to be simple and easy to use. I'm going to go a little further. It will be a joy for you to use; we want you to enjoy the process of doing your transfers and making your payments," Mr. James added.

He pointed out that Lynk is built on three platforms, safety and security, ease of use and a simple onboarding process. Onboarding refers to familiarising a new customer or client with the products or services.

TECHNOLOGY

TRANSACTIONS MADE EASIER WITH DIGITAL PAYMENT WALLET (CONT'D) "Lynk is easy to onboard. It's a digital onboarding process. You don't need a bank account; it takes five minutes to onboard and creates an account with Lynk. We use QR codes primarily, so you'll be able to make your transfers instantly using your QR code. It's as easy as sending a text message. No need for cash, no need to join lines, transfer electronically, and that is the future of business," Mr. James said.

People will need to download the Lynk app to their smartphone to use Lynk. The next step is to verify your identity with a Government-issued identification card. This is followed by the last two steps: connecting your bank and depositing your money into your Lynk account. Then you can send and receive money with Lynk.

During the recent Budget Debate, Finance Minister, Dr. the Hon. Nigel Clarke demonstrated in Parliament how he could pay his barber using Jam-Dex on the Lynk platform.

Mr. James noted that Lynk would partner with merchants across Jamaica so that persons could pay for services.

"Regardless of merchants, you should be able to go and use your CBDC. Now that's a big benefit. Because instead of using cash, you can transfer your CBDC payments to these merchants seamlessly," he added.

Mr. James said that another added benefit of Lynk is that persons will be able to move from Jam-Dex to cash.

"Although we want to move away from cash, you'll be able to easily go from CBDC to cash at any of our ATMs and from cash to CBDC. But if you need cash, you can easily cash in and out at our ATMs," noted Mr. James in a recent interview.

A key milestone to be accomplished by the Bank of Jamaica and the Government during the first quarter of the financial year is to bring legislation to Parliament to facilitate the Bank of Jamaica being the sole issuer of Jam-Dex and be recognised as legal tender.

The BOJ expects to add four more wallet providers by June.

TECHNOLOGY

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END OF MONTH BLOOM

Have you ever felt like you have lost passion or soul for what you want to do with your life? That feeling like you want to hit that restart button but even then you would not know where to start. Is this burnout or is it God's way of speaking to you to bring you closer to your purpose and alignment with your lifework or vocation?

My commitment to evaluate my priorities in April was significantly challenging. I have come to accept that I am often faced with similar challenges in my life until I have learnt the lessons from the experiences. As John Maxwell said, 'People do not learn from experiences.

People learn from evaluated experiences'.

Month-End Bloomers, if you are in a job that you are giving your life and you are feeling like you are not getting fulfilment and you are frustrated, you need to pull back and evaluate. There may be lessons that you are missing. Maybe you are not in total alignment with your God-given path and your life needs some redirecting. Let's say, you are employed in Operations Management but your God-given purpose is to be an entrepreneur to bake cookies. The experience in Ops Management may be helpful to build a robust system in your cookie business and propel you to become the largest cookie supplier in the industry. The frustration may be your wrap-up signal in Operation Management and the door to your entrepreneurship journey.

CAREEER

To get there, you need to sit back and listen to that inner voice, especially when the storms are raging. Simply put, whenever you are going through difficulties or uncertainties it may be a moment to stop and reflect before taking the next step. The essence of our existence lies in our ability to be connected to that force that keeps us in line with our purpose or life's calling.

Our purpose dwells within our spirit. The spirit is the strongest part of your being; take the time to listen to it! t better days are ahead.

My Personal Journey: Genuinely assessing how I spend my time to deliver my life purpose has forced me into a selfimposed silence. I found peace in just' being and I realise that 'the urgent' and 'the important' are just people ascribed labels and this tends to be a distraction from your real purpose. The constant SOS signals for decision-making are life on the verge of breaking.

I have been there. I have sacrificed some of my most critical business priorities due to the tyranny of the urgent. We are sometimes rushed to meetings, deadlines and events which tend to impose a facade of self­importance. On this quest, we lose sight of the signs that are pointing us to our true vocation ... these things can either be our pitfalls or uprising.

I have asked myself if I could achieve my vocation without living my purpose. But it is my belief that working without the heart removes the value from your vocation. With the knowledge that our emotional centre should never be the driving force for decision making it must be explored in parallel with our spiritual centre. If work is important, it makes sense to ask God what work He wants us to do. Every purpose-­driven vocation needs that validation.

The new direction of my life will be ordered by this consciousness. My energy must be in alignment with my purpose and this will form the basis of the way I make decisions for my relationships and vocation. This is part of how I want to show up. It gives me faith that better days are ahead.

ABOUT THE GUEST CONTRIBUTOR Natalie Morris is a transformational leader and certified project management professional with over 20 years of experience in project and events management. With a special interest in people development, she has amassed a diverse understanding of organization development and curating programmes in personal development through training and consulting within the private and public sectors. Her dynamism lies in creating systems for organizational efficiency and effectiveness through the management of resources, performance, logistics, and budgeting. This is leveraged through her skills in negotiating, problem-solving, training, coaching, and project and events management.

Currently, Ms. Morris hosts a Youtube series called Life Skills 360, which is focused on helping people understand Jamaican government processes. This series was born out of her personal development programme Mission Growth 360. This programme offers individuals and institutions specially made courses & coaching programmes, to help them excel personally & professionally. These courses and programs cover public speaking, etiquette and grooming, mindset development and protocol training. She is also the author of a blog series called Month End Bloom, wherein she shares invaluable lessons from her journey of personal enlightenment.

CAREER

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JAMAICA CAN BE A TECHNOLOGY HUB "Lynk is easy to onboard. It's a digital onboarding process. You don't need a bank account; it takes five minutes to onboard and creates an account with Lynk. We use QR codes primarily, so you'll be able to make your transfers instantly using your QR code. It's as easy as sending a text message. No need for cash, no need to join lines, transfer electronically, and that is the future of business," Mr. James said.

People will need to download the Lynk app to their smartphone to use Lynk. The next step is to verify your identity with a Government-issued identification card. This is followed by the last two steps: connecting your bank and depositing your money into your Lynk account.

Then you can send and receive money with Lynk.

During the recent Budget Debate, Finance Minister, Dr. the Hon. Nigel Clarke demonstrated in Parliament how he could pay his barber using Jam-Dex on the Lynk platform.

Mr. James noted that Lynk would partner with merchants across Jamaica so that persons could pay for services.

"Regardless of merchants, you should be able to go and use your CBDC. Now that's a big benefit.

Because instead of using cash, you can transfer your CBDC payments to these merchants seamlessly," he added.

Mr. James said that another added benefit of Lynk is that persons will be able to move from Jam-Dex to cash.

"Although we want to move away from cash, you'll be able to easily go from CBDC to cash at any of our ATMs and from cash to CBDC. But if you need cash, you can easily cash in and out at our ATMs," noted Mr. James in a recent interview.

A key milestone to be accomplished by the Bank of Jamaica and the Government during the first quarter of the financial year is to bring legislation to Parliament to facilitate the Bank of Jamaica being the sole issuer of Jam-Dex and be recognised as legal tender.

The BOJ expects to add four more wallet providers by June.

TECHNOLOGY

UNEMPLOYMENT DOWN Jamaica's unemployment rate fell to a new record low of 6.2% in January 2022.

This, according to the Statistical Institute of Jamaica (STATIN) Labour Force Survey for the month, is 0.9% points lower than the figure recorded in October 2021.

Director-General Carol Coy has said that it is also 2.6% points below the outturn for the January 2021 Survey.

She spoke during STATIN's digital quarterly media briefing on April 21.

Ms. Coy informed that the male unemployment rate decreased from 7.6% to 4.8%, while the female equivalent declined by 2.5% points to 7.9%.

She also advised that the youth unemployment rate fell by 5.1% points to 17.7% for the review period, relative to January 2021.

The Director-General pointed out that the male and female out-turns decreased by approximately 5%, with the latter recording the more significant decline.

"Male youth unemployment was 14.5%, while it was 21.8% for the females," she indicated.

Meanwhile, the overall number of individuals employed in January 2022 rose by 4.8%, 57,800 persons to 1,257,100, compared to last year's corresponding period.

Ms. Coy said females recorded a more marked increase from 5.5% compared to 4.3% for their male counterparts.

She indicated that the overall labour force climbed by 24,800 persons, or 1.9%, to 1,340,600 in January.

"There was a larger increase of females in the labour force. While the male labour force increased by 9,200 persons to 721,400, the female labour force increased by 15,600 persons to 619,200. The increase in females represented 62.9% of the total increase," Ms. Coy pointed out.

Meanwhile, the number of persons outside the labour force (neither employed nor unemployed) stood at 755,600 in January.

"Males outside the labour force declined by 8,000, while females declined by 14,400," Ms. Coy told journalists.

BUSINESS

FULL INCLUSION FOR PERSONS WITH DISABILITIES UNDER NEW ACT As the Disabilities Act comes into full effect, the Government is moving to entrench legislation to ensure that the rights of persons with disabilities (PWDs) are protected.

According to the Minister of Labour & Social Security, the Hon. Karl Samuda, entrenching the laws is the “next step forward” in the process of showing the Government’s “unwavering commitment” to the principles of the United Nations Convention on the Rights of Persons with Disabilities (UNCRPD).

Making his contribution to the 2022/2023 Sectoral Debate in the House of Representatives on Tuesday, April 26, Minister Samuda said a new day has begun for persons with disabilities. Once the Parliament passes the regulations, it “will enhance the full and effective participation of PWDs in the Jamaican society.”

“Persons with disabilities have the same fundamental rights as any other person in society. We commit to effectively implementing this legislation as a government, thus ensuring that Jamaica becomes progressively more inclusive,” the Minister told the House.

The Act passed in Parliament in October 2014, and the House of Representatives affirmed the Regulations in October 2021. It gives more authority to the Jamaica Council for Persons with Disabilities (JCPD), which will no longer be a department of the Ministry but a corporate body functioning under the Public Bodies Management Accountability Act. Mr. Samuda said as the financial year progresses, more “deliberate efforts” will be made to implement the Disabilities Act to ensure greater equality of participation and nondiscrimination in education, employment, health, and justice.

“Public awareness and sensitisation about disability matters will become the main staple as we seek to decrease stigma and discrimination and increase inclusion and participation. I, therefore, encourage you, my fellow Jamaicans, to ensure that each person plays their part to make inclusion happen,” he said.

The Disabilities Act aims to ensure the full and effective participation of PWDs in society. It is in keeping with the United Nations Convention on the Rights of Persons with Disabilities, and Jamaica is a member.

ECONOMY

FAIRVIEW MEDICAL & DENTAL CENTRE NOW RECOGNIZED AS HOSPITAL BY THE MINISTRY OF HEALTH & WELLNESS, PRE-ACCREDITED BY JANAAC We are pleased to announce that Fairview Medical & Dental Centre is now fully approved by the Ministry of Health & Wellness to operate as a Hospital. Our Laboratory has also received pre-accreditation as a Testing Facility for COVID-19 by Jamaica National Agency for Accreditation, JANAAC.

In a recent interview with JIS News, according to Chief Executive Officer (CEO) of the Jamaica National Agency for Accreditation (JANAAC), Sharonmae Shirley, "Accreditation is integral to Jamaica's food safety, trade, consumer protection and healthcare through assuring confidence."

"We are incredibly thrilled that the process is completed. The designation as a hospital is essential for us as healthcare providers. We are proud to offer Western Jamaica a fully equipped and private Patient Ward to handle patients' admission, treatment, and care on our Ward. Our facility also includes an Isolation Room, a Maternity Room as well as an Operating Theatre," noted Mrs. Elizabeth Lee, Office Manager of Fairview Medical & Dental Centre.

She noted that JANAAC supports building robust quality infrastructure for the production, research and development, export and import of products through its accreditation services.

"We are proud to offer our patients a complete array of health care services from urgent care to primary care to advanced speciality care. Our Laboratory has the capacity for the testing of COVID-19, HIV, Urine Analysis and other testing needs.

Being an approved and a pre-accredited facility also means we can continue to expand our patient care services to provide more options to serve the citizens of Western Jamaica." she added.

The pre-accreditation process certifies that Fairview Medical & Dental Centre has met all the established standards and criteria for quality, patient care, safety and scope of services.

Mrs. Lee added, "The final stamp of approval from the Ministry of Health & Wellness and JANAAC is further proof that we are on the right track and capable of serving the citizens of Western Jamaica."

HEALTH

"JANAAC is the only internationally recognized accreditation body in the English-speaking Caribbean that is a signatory to the ILAC MRA and the IAAC MLA for ISO/IEC 17025 (testing laboratories) and ISO 15189 (medical testing)," Mrs. Shirley added.

For the past ten (10) years, Fairview Medical & Dental has offered Western Jamaicans quality healthcare services.

We plan on continuing this trend with an improved facility (including a newly installed elevator) and expanded options to serve our patients.

Fairview Medical & Dental is the leading Health Centre, operating every day! With a 24-hour ambulance service and fully equipped in-patient facilities, we are ready to tackle your illnesses and guide you back to health!

Our specialities include Cardiology, Chiropractic Care, Dental, Maternity, Obstetrics and Gynaecology, Orthopedic, Pediatrics, Podiatry and many more!

SPECIALTIES WE OFFER FAMILY PRACTITIONER, PEDIATRICS & DENTIST OBSTETRICS & GYNAECOLOGY INTERNAL MEDICINE & CARDIOLOGY GENERAL & DENTAL SURGERY CHIROPRACTIC & ORTHOPAEDIC TREATMENTS PODIATRY, PHYSIOTHERAPY ACUPUNCTURE ENT & UROLOGY PSYCHOLOGY & PSYCHIATRY DERMATOLOGY & NUTRITIONIST

WE HAVE THE ONLY BOARD CERTIFIED CARDIOLOGIST IN WESTERN JAMAICA Cardiac Catheterization Angioplasty & Stent Placement Pacemaker & ICD Implantation Echocardiography & Dobutamine Stress Echo

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OUR HOSPITAL PROVIDES IN-PATIENT CARE IN CASE YOU REQUIRE ADDITIONAL MEDICAL TREATMENT AND NEED TO BE ADMITTED.

WE PROVIDE:

24 Hour Ambulance Service Vaccines & Laboratory Services Ultrasounds & X-Rays

SUITE #5 FAIRVIEW OFFICE PARK MONTEGO BAY, ST. JAMES (876) 979-8589 | (876) 953-6264 (876) 979-8196 (876) 298-8965 | (876) 293-7119

PROTECTION FOR CONSUMERS UNDER E-TRANSACTIONS ACT 2006 Consumers engaging in or contemplating online purchases are assured that there are provisions under the Electronic Transactions (E-Transactions) Act, 2006, to safeguard their interests.

The Legal Officer at the Consumer Affairs Commission (CAC), Sacha-Gaye Russell, says the Act outlines certain obligations under the Second Schedule, which merchants who digitally provide goods and services must fulfil.

She provided details during the 'CAC Live' Digital Public Education Programme on Wednesday, April 27.

Among the stipulations, Ms. Russell informed, is the need for vendors' full names to be displayed during transactions and their geographical/physical, website and email addresses, and contact numbers.

Additionally, she said suppliers should disclose whether their entities are registered or incorporated under any law, their registration number, and place of registration.

Ms. Russell further informed that merchants must indicate whether they are members of any regulatory or accreditation body or subscribe to the same and the contact numbers for those organisations if clients need to file complaints.

"Vendors are also required to provide information on any Code of Conduct they subscribe to; it's necessary and is a requirement under the law," she further stated.

Suppliers are also expected to provide clients with descriptions of the main characteristics and type of purchased products and the total cost, including courier services.

"If they are sourcing it from overseas, they can probably include that information, and if the item is not manufactured locally," Ms. Russell further informed.

The CAC Council emphasised the importance of merchants being transparent in conducting online business transactions and any other undertaking format.

"The more transparent you are, the more you care about your consumers.

You want them to know that information is available. That is how you make your customers happy. "They are entering into a contract with a reliable and reputable merchant," Ms. Russell further stated.

The Electronic Transactions (ETransactions) Act 2006 can be viewed on the Consumer Affairs Commission's website, www.cac.gov.jm.

For further information on this and other consumer-related matters, persons may also call the CAC at (876) 619-4222-30 or email info@cac.gov.jm.

The Consumer Affairs Commission is an agency of the Ministry of Industry, Investment and Commerce.

COMMERCE

JBDC POSITIONING AGRO-BUSINESSES FOR EXPORT The Jamaica Business Development Corporation (JBDC) remains committed to enabling agro-businesses in Jamaica to engage in international markets effectively.

Speaking at the 'JBDC Business Dialogue Forum' on Monday, April 25, Deputy Chief Executive Officer at the JBDC, Harold Davis, said that agriculture plays a vital role in the Jamaican economy.

Referencing the Ukraine and Russian war that has caused a significant disruption in shipping, Mr. Davis said that "it is essential for us, now more than ever, to look at our approach to Agriculture and Agro-businesses.

The imperative has now been heightened for us as Jamaicans to approach the export market with new lenses."

He added that Agriculture and Agro-businesses for Jamaica represent a significant export potential.

Chief Executive Officer (CEO) at the JBDC, Valerie Veira, shared that even though the company has responsibility for Micro, Small and Medium-sized Enterprises (MSMEs) in general, greater focus is being placed on the Agro-industry for this fiscal year.

"This year, we have a specific focus to do more work with businesses in the Agro sector. It has become more crucial for us to focus our attention here based on the changes that have taken place in the economy. Amid the COVID-19 pandemic, we had to pivot with a purpose to ensure that we identify opportunities for development in the value chain," said the CEO. Ms. Veira said that technology, too, plays a crucial role in advancing the sector.

She explained that "41% of the lands in Jamaica are suited for agriculture.

However, by tying innovation to technology, the agricultural landscape will expand even more, and we want to look at all those possibilities."

BUSINESS

JBDC POSITIONING AGRO-BUSINESSES FOR EXPORT... (CONT'D) "Our main responsibility is to develop the MSME sector, and we want to identify those niches in this large industry for our clients to make their marks. We want to identify along the value chain those development opportunities," she continued.

Coordinator of MSMEs Development at the Caribbean Development Bank (CDB), Lisa Harding, underscored the importance of agriculture's role, especially for those living in rural areas.

"Agriculture contributes significantly to economic growth. The sector provides employment for many and promotes diversification and favourably impacts import substitution," she added.

The full potential for Agro-businesses to contribute to poverty reduction and economic transformation remains largely unexploited.

"Like many MSMEs, Agro-processors face numerous challenges that impact their competitiveness. These challenges include limited access to standard and modern, compliant processing facilities and high transportation costs," she explained.

Ms. Harding expressed that a multi-partner approach is needed to tackle the impediments that affect the sector's ability to go global.

Manager for Sales and Promotions, Agribusiness, at the Jamaica Promotions Corporation (JAMPRO), Marlene Porter, said that the corporation is pleased to work with the JBDC in fulfilling the global demand for the brand Jamaica through export.

Ms. Porter said, "there is a strong global demand for Jamaica-branded products.

We have seen where Jamaican-made products are among the world's most identifiable brands. The work we have been doing across the various sectors, Tourism and Music, etc., has laid the foundation. We, therefore, want to position ourselves to take advantage of global opportunities; however, we must ensure that our products remain protected in the global space."

She pointed out the importance of the private sector and government working together to take advantage of the presented opportunities.

COMMERCE

SOME

HEART DISEASES OUR

CARDIOLOGIST CAN

INCLUDE

TREAT

ATHEROSCLEROSIS ATRIAL FIBRILLATION ARRHYTHMIAS CONGENITAL HEART DISEASE CORONARY HEART DISEASE CONGESTIVE HEART DISEASE HIGH BLOOD CHOLESTEROL & TRIGLYCERIDES HYPERTENSION PERICARDITIS VENTRICULAR TACHYCARDIA HIGH BLOOD PRESSURE, OR HYPERTENSION Cardiac Catheterization Angioplasty & Stent Placement Pacemaker & ICD Implantation Dobutamine Stress Echo Echocardiography WE HAVE THE ONLY BOARD CERTIFIED CARDIOLOGIST IN WESTERN JAMAICA

MAJOR SPENDING PLANNED FOR UPGRADE OF AIRPORTS A sum of more than US$200M is to be spent over the period 2022 to 2025 for capital expenditure programmes at the nation's international airports and aerodromes.

The activities will be undertaken by the Airports Authority of Jamaica (AAJ), MBJ Airports Limited (MBJ) and PAC Kingston Airports Limited (PACKAL), operators of the Sangster International Airport (SIA) and the Norman Manley International Airport (NMIA), respectively. Some US$70M is slated to be spent this financial year.

Minister of Transport and Mining Hon. Audley Shaw announced his contribution to the 2022/23 Sectoral Debate in the House of Representatives on Wednesday, April 27.

In 2022/2023, US$36M is expected to be spent on phase 3 of the SIA runway extension, which is being financed by the Airport Improvement Fund (AIF).

"The programme, which commenced in 2018, has three elements: runway and apron expansion, shoreline protection, and enabling works. This runway extension project will increase the declared take-off run by approximately 400 metres to 3,060 metres and provide runway end safety areas as mandated by the International Civil Aviation Organization [ICAO]," he said.

He added that this extension will enable the SIA to accommodate long-haul flights from destinations it cannot now serve, such as East Asia. Additionally, MBJ is continuing its investment in improving and expanding SIA facilities.

"Having invested just under US$300M on capital projects since the commencement of the concession, the MBJ is slated to spend another US$150M, which includes the continued expansion of the departure terminal and a three-megawatt Solar Power Project. These projects will significantly improve SIA's capacity and passenger experience, with the Departure Lounge set for completion in July," Mr. Shaw said.

Meanwhile, PACKAL is implementing several projects at the NMIA, including a fivemegawatt Solar Power Project at the cost of US$7.8M, which will provide 75% of the energy requirement of NMIA.

TRAVEL

MAJOR SPENDING PLANNED FOR UPGRADE OF AIRPORTS... (CONT'D) The first two megawatts, costing US$2.8M, is set for completion in May, and the remaining three megawatts, costing US$5M, will be completed by December.

Runway pavement improvements and rehabilitation works valued at US$4.5M are slated to commence in June for completion by September.

Mr. Shaw said the AAJ is also undertaking several projects to improve infrastructure and general aviation in the country, including the NMIA/Port Royal Road Shoreline Protection Project at the cost of JA$555M, which is expected to be completed by June 2023.

In addition, JA$130M will be spent on constructing a new fire station at the Ian Fleming International Airport, with construction slated for ten (10) months to end in December.

Approval was also granted to pursue the further development of a JA$100M project to acquire and upgrade the Lionel Densham Aerodrome.

The AAJ is also to pursue the acquisition by lease of the Holland Bamboo airstrip to facilitate airlift to residents and improve access to Tourist Attractions in the area, such as Appleton Estate and YS falls.

TRAVEL

BSJ ALSO OFFERS DEVELOPMENT AND TRADE SUPPORT SERVICES TO ASSIST BUSINESSES In addition to several standards-related services offered by the Bureau of Standards Jamaica (BSJ), the agency also provides Development and Trade Support services to help businesses in their operations, says Manager, Communication and Customer Service, Maxine Fagan.

Addressing a JIS ‘Think Tank’ on April 27, Ms. Fagan said businesses should consider the BSJ a quality assurance resource.

“Many businesses may not think of the BSJ in that capacity. We recognise the importance of supporting sectors in Jamaica, and that is what the BSJ does. We want to ensure that you are competitive and that the businesses gain market access. That you can meet your customer demands and expectations, meet international standards, implement best practices, gain competitive advantage and increase your sales and experience growth,” she added.

As a quality assurance resource, the BSJ offers a free consultancy service through its Client Service Officers. Businesses are assisted in bringing their operations up to an identified standard.

“If industry players seek to have clarity or direction or if it is that they want to discover gaps in their operations, we do have that programme, and we have officers, and we can engage them one-on-one,” Ms. Fagan explained.

“We observe their current operations, and if there are any gaps that we can discern from that engagement, then we communicate those gaps to the organisation and provide the requisite guidance to those entities,” she pointed out.

Ms. Fagan informed that the Bureau stands committed to empowering businesses in their use of standards and continues to work alongside various entities to encourage existing businesses and those seeking to enter the local market to apply standards in their operations.

“We have incremental successes in various areas. We are constantly seeking to engage the private sector, public sector, and non-governmental organisations in the respective sectors and promote the use of standards,” said Ms. Fagan.

For a list of standards and areas under which the BSJ provides quality assurance, people can visit the website, www.bsj.org.jm, or call 876-926-3140-6.

BUSINESS

OUR DERMATOLOGIST SPECIALIZES IN ISSUES OF THE SKIN, HAIR & NAILS INCLUDING:

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MORE US-BASED AGENTS BEING ENGAGED TO DELIVER OVERSEAS EMPLOYMENT According to the Minister of Labour & Social Security, the Hon. Karl Samuda, the Government is engaging several US-based work placement agents to deliver more overseas employment for Jamaicans.

Making his contribution to the 2022/2023 Sectoral Debate in the House of Representatives on April 26, the Minister said a marketing strategy is being crafted to ensure Jamaicans can obtain more non-traditional jobs in the United States.

"This will involve deploying more liaison officers to show more employers the benefits of utilising Jamaican workers. The Ministry is currently partnering with additional US-based agents to drive the growth in that country's agricultural sector," Mr. Samuda told the House.

He added that the Agents would market the Jamaican programme to employers and work with the Ministry to fill requests for more workers based on shortages experienced by some employers, especially in the non-traditional employment areas.

Mr. Samuda noted that the Ministry is also about to conduct interviews to select potential workers for the Canadian and US Agricultural Programmes, scheduled at the end of this month.

Meanwhile, the Minister said the Ministry continues to innovate and embrace technology to deliver its mandate effectively and is replacing its Legacy Work Permit System with a web-based and mobile-friendly Work Permit and Skills Certificate Management System.

Noting that procurement for the new system is far-advanced, the Minister said he is expecting a full and early implementation and will be "safe, secure, efficient, business-friendly and client-focused."

According to Minister Samuda, the platform will be informed by Labour Market Intelligence. Training and certification need to close gaps in the local economy and strengthen protections against the work permit system's risk for human trafficking and terrorism.

LABOUR

UNVACCINATED ACCOUNT FOR 97.7% OF COVID-19 DEATHS Recent data indicates that unvaccinated persons account for 97.7% of Coronavirus (COVID)-19- related deaths. The Ministry of Health & Wellness is appealing for Jamaicans to take the vaccine to protect themselves against the virus.

Chief Medical Officer (CMO), Dr. Jacquiline Bisasor-McKenzie, said that getting vaccinated is critical "because if the numbers are going up, you will have more positive persons."

She noted, however, that "if you are vaccinated, you are unlikely to get a severe illness, and you are unlikely to die as a result of COVID-19. This is reflected in the number of persons being hospitalised. For the most part, the hospitalised persons resulting from COVID are unvaccinated."

Dr. Bisasor-McKenzie addressed the Ministry's COVID Conversations virtual press briefing on Thursday, April 28.

The CMO said that the virus's reproductive rate is now at 1.4, indicating that the general population's reproductive rate is increasing.

"Over the last couple of days, we have seen a steady increase in cases. On April 27, we had a 14.8 positivity rate, a high positivity rate. That represents the steady increase over the last couple of days," she pointed out.

There have been 129,862 confirmed cases of COVID-19 in Jamaica to date, with 115 new cases recorded on Wednesday, April 27.

HEALTH

Healthy Life Tips REDUCE YOUR SUGAR & SALT INTAKE EAT MORE CARBOHYDRATE-RICH FOODS EAT MORE FRUITS AND VEGETABLES EXERCISE/WALK DAILY DRINK PLENTY WATER MAINTAIN A HEALTHY WEIGHT EAT REGULARLY AND REDUCE YOUR PORTION SIZE REPLACE SATURATED FATS WITH UNSATURATED FATS http://wrha.gov.jm/ @wrhagovjm

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