2027 LICENSED CATALOG
VINTAGE MADE FRESH
CONTENTS 3 .................. ABOUT US 4 ................... 2027 GRAPHIC COLLECTIONS 38 ................... T-SHIRT 39 ................... STREET TEE 40 ................... RINGER 41 ................... RAGLAN 42 ................... LONG SLEEVE 43 ................... LIGHTWEIGHT HOODIE 44 ................... CREWNECK 45 ................... HOODIE 46 ................... SWEATER 47 ................... LETTERMAN JACKET 51 ................... STRIPE POLO 52 .................... HERITAGE PULLOVER 54 ................... RIBBED CROP TANK TOP 55 .................... CROP TOP 56 .................... CORDED CREW 57 .................... HERITAGE CROP HOODIE 59 .................... YOUTH T-SHIRT 60 .................... ONESIE 61 .................... YOUTH LIGHTWEIGHT HOODIE 62 .................... DECORATION OPTIONS 63 .................... LICENSING
ABOUT US
Inspired by classic designs in sports and popular culture, we use the t-shirt as a canvas to express our love and passion for home. By giving our fans a way to express their passion for their hometown, university, favorite team, or community, we help them spread joy by celebrating what matters most — home. From the premium quality of our fabric to the unique style of our designs, we focus on every detail to give you the look we call Vintage Made Fresh.
JOIN THE HUSTLE | @CHARLIEHUSTLECO
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2027 GRAPHIC COLLECTIONS Our 2027 graphic collections are inspired by the simplicity, character, and stories behind vintage memorabilia and graphics. We created modern and fresh versions of the unforgettable product we loved — bringing the look and feeling of vintage to a new generation and focusing on building them around nostalgia, community, and celebrating the places and people that make us feel at home. WANT TO SEE MORE OF OUR ART? Log in to ApparelMagic to see our full graphic assortment! 4
2027 COLLECTIONS
STATE BORDER (ART REFERENCE # CH27-01) Celebrate your roots with collegiate apparel inspired by the states you call home. The State Border Collection delivers timeless style you’ll wear season after season.
STYLE CODE: CH5023UT STYLE: LONG SLEEVE (Page 42) 5
2027 COLLECTIONS
HOME TEAM (ART REFERENCE # CH27-02) Rep your school with timeless collegiate styles made for showing up and showing out. The Home Team Collection brings classic spirit to everyday wear.
STYLE CODE: CH5001UT STYLE: UNISEX T-SHIRT (Page 38) 6
SCRIPT OUTLINE (ART REFERENCE # CH27-03) A collegiate classic with a fresh point of view. The Script Outline Collection puts a modern spin on timeless team spirit with clean lines and effortless style.
STYLE CODE: CH5001UT STYLE: UNISEX T-SHIRT (Page 38) 7
2027 COLLECTIONS
TAILGATE (ART REFERENCE # CH27-04) Made for Saturdays, tailgates, and everything in between. The Tailgate Collection brings classic collegiate spirit to the moments that make game day worth showing up for.
STYLE CODE: CH2620UT STYLE: STREET TEE (Page 39) 8
ALL DIGITS (ART REFERENCE # CH27-05) A bold take on collegiate tradition. The All Digits Collection puts your team front and center with standout numbers and vintage-inspired style.
STYLE CODE: CH2620UT STYLE: STREET TEE (Page 39) 9
2027 COLLECTIONS
SCRIPT IT (ART REFERENCE # CH27-06) Classic collegiate script, made for everyday wear. The Script It Collection keeps team spirit simple, timeless, and easy to wear.
STYLE CODE: CH2603ML STYLE: LIGHTWEIGHT HOODIE (Page 43) 10
MADE FOR HOME (ART REFERENCE # CH27-07) Home is wherever you rep your school. The Made for Home Collection celebrates the places, traditions, and teams that will always feel like yours.
STYLE CODE: CH2603ML STYLE: LIGHTWEIGHT HOODIE (Page 43) 11
2027 COLLECTIONS
TEAM SPIRIT (ART REFERENCE # CH27-08) Show your colors wherever you go. The Team Spirit Collection is made for everyday fans who carry their school pride well beyond game day.
STYLE CODE: CH8002UL STYLE: CREWNECK (Page 44) 12
TEAM CREST (ART REFERENCE # CH27-09) Inspired by the symbols that define your school. The Team Crest Collection puts a classic collegiate crest front and center for a look rooted in tradition.
STYLE CODE: CH8002UL STYLE: CREWNECK (Page 44) 13
2027 COLLECTIONS
Cross stitch is a vintage art form rooted in craftsmanship, character, and nostalgia. We took the classic technique and gave it a fresh new home—bringing the intricate, stitched look to life on our signature hoodies. The result is a cozy, elevated piece that blends vintage inspiration with a modern feel.
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CROSS STITCH (ART REFERENCE # CH27-11) Classic team spirit, stitched to last. The Cross Stitch Collection features cozy hoodies finished with embroidered team logos for a timeless look rooted in collegiate tradition.
STYLE CODE: CH8001UL STYLE: HOODIE (Page 45) 15
2027 COLLECTIONS
LEGACY (ART REFERENCE # CH27-10) Some traditions never go out of style. The Legacy Collection draws from collegiate history to create timeless pieces made to be worn, loved, and passed down.
STYLE CODE: CH8001UL STYLE: HOODIE (Page 45) 16
SIDELINE (ART REFERENCE # CH27-12) Bring a little game-day energy to your everyday wardrobe. The Sideline Collection takes cues from classic athletic style and makes them easy to wear anywhere.
STYLE CODE: CH5023UT STYLE: LONG SLEEVE (Page 42) 17
2027 COLLECTIONS
CIRCLE SEAL (ART REFERENCE # CH27-13) A classic collegiate emblem with a vintage feel. The Circle Seal Collection pairs heritage-inspired circle seal logos with timeless polos for an effortless take on school spirit.
STYLE CODE: CH2607MP STYLE: STRIPE POLO (Page 51) 18
VARSITY (ART REFERENCE # CH27-14) Inspired by the look of classic varsity athletics. The Varsity Collection brings bold lettering, collegiate details, and throwback style together in one timeless lineup.
STYLE CODE: CH2601ML STYLE: HERITAGE PULLOVER (Page 52) 19
2027 COLLECTIONS
FIGHT SONG (ART REFERENCE # CH27-15) For the songs you know by heart and the traditions that never get old. The Fight Song Collection celebrates the sounds, memories, and spirit that make your school yours.
STYLE CODE: CH5001UT STYLE: UNISEX T-SHIRT (Page 38) 20
HELMET (ART REFERENCE # CH27-16) A game-day icon, reimagined for everyday wear. The Helmet Collection brings one of the most recognizable symbols of collegiate sports into a classic, vintage-inspired design.
STYLE CODE: CH2620UT STYLE: STREET TEE (Page 39) 21
2027 COLLECTIONS
FINGER SPIN (ART REFERENCE # CH27-17) A game-day icon, reimagined for everyday wear. The Helmet Collection brings one of the most recognizable symbols of collegiate sports into a classic, vintage-inspired design.
STYLE CODE: CH5001UT STYLE: UNISEX T-SHIRT (Page 38) 22
HOOPS (ART REFERENCE # CH27-18) For the love of the game. The Hoops Collection celebrates classic collegiate basketball with vintage-inspired graphics made for fans on and off the court.
STYLE CODE: CH2620UT STYLE: STREET TEE (Page 39) 23
2027 COLLECTIONS
SPORTS SCRIPT (ART REFERENCE # CH27-19) Classic collegiate script meets the spirit of the game. The Sports Script Collection blends athletic tradition with an easy, everyday look.
STYLE CODE: CH5001UT, CH5023UT, CH6008WT STYLE: CROP TOP (Page 55), LONG SLEEVE (Page 42), UNISEX T-SHIRT (Page 38) 24
MULTIPLIER (ART REFERENCE # CH27-20) More school spirit, more ways to wear it. The Multiplier Collection layers collegiate graphics and athletic-inspired details for a bold take on classic team style.
STYLE CODE: CH5001UT, CH5007UT, CH8002UL STYLE: RINGER (Page 40), UNISEX T-SHIRT (Page 38), CREWNECK (Page 44) 25
2027 COLLECTIONS
CLUSTER (ART REFERENCE # CH27-21) A collection of school spirit, all in one place. The Cluster Collection brings together layered collegiate graphics for a look that feels vintage, bold, and unmistakably yours.
STYLE CODE: CH2608WT STYLE: RIBBED CROP TANK TOP (Page 54) *Stretch-Proof Ink 26
ESTABLISHED (ART REFERENCE # CH27-22) Celebrate where it all began. The Established Collection pays tribute to the history and heritage of your school with classic designs inspired by the year it was founded.
STYLE CODE: CH2608WT STYLE: RIBBED CROP TANK TOP (Page 54) *Stretch-Proof Ink 27
2027 COLLECTIONS
TIMELESS (ART REFERENCE # CH27-23) Some collegiate styles never need an update. The Timeless Collection keeps things classic with clean, versatile designs built around the school spirit you’ll always have.
STYLE CODE: CH6008WT STYLE: CROP TOP (Page 55) 28
BUBBLE LETTER (ART REFERENCE # CH27-24) Big letters, big school spirit. The Bubble Letter Collection puts a playful spin on collegiate style with bold, rounded graphics that bring a little personality to your everyday look.
STYLE CODE: CH6008WT STYLE: CROP TOP (Page 55) 29
2027 COLLECTIONS
VICTORY ARCH (ART REFERENCE # CH27-25) A classic nod to game-day tradition. The Victory Arch Collection brings bold collegiate lettering and athletic-inspired details together in a timeless style made for celebrating every win.
STYLE CODE: CH2610WL STYLE: HERITAGE CROP HOODIE (Page 57) 30
MINI ICON (ART REFERENCE # CH27-01) Small graphics, unmistakable school spirit. The Mini Icon Collection keeps it subtle with understated collegiate icons you can wear anywhere, any day.
STYLE CODE: CH2610WL STYLE: HERITAGE CROP HOODIE (Page 57) 31
2027 COLLECTIONS
BLOCK (ART REFERENCE # CH27-27) Big school spirit for the littlest fans. The Block Collection brings classic collegiate lettering to easy, everyday styles made for growing fans.
STYLE CODE: CH3010YT STYLE: YOUTH T-SHIRT (Page 59) 32
MIDDLE NAME (ART REFERENCE # CH27-28) For kids who wear their school spirit like it’s part of who they are. The Middle Name Collection makes their favorite school feel personal with a fun, everyday take on collegiate style.
STYLE CODE: CH3010YT STYLE: YOUTH T-SHIRT (Page 59) 33
2027 COLLECTIONS
GAME DAY (ART REFERENCE # CH27-29) Game day starts early. The Gameday Collection gives your littlest fans classic collegiate styles made for cheering, playing, and showing their spirit all day long.
STYLE CODE: CH3010YT STYLE: YOUTH T-SHIRT (Page 59) 34
#1 FAN (ART REFERENCE # CH27-30) Because every team needs its biggest little fan. The #1 Fan Collection brings playful collegiate spirit to everyday styles made for kids who are always ready to cheer.
STYLE CODE: CH6005UO STYLE: ONESIE (Page 60) 35
2027 COLLECTIONS
CUTIE (ART REFERENCE # CH27-31) School spirit, with a little extra personality. The Cutie Collection brings playful collegiate designs to sweet, easy-to-wear styles made for your tiniest fans.
STYLE CODE: CH6005UO STYLE: ONESIE (Page 60) 36
UNISEX
UNISEX T-SHIRT STYLE CODE: CH5001UT SIZING: XS-3XL FABRIC: 50% Cotton, 50% Polyester / 50% Polyester, 38% Cotton, 12% Rayon FEATURES: Soft heathered jersey fabric, classic crew neckline, rib-knit neckband, relaxed unisex fit DECORATION TYPE: Screenprint, Heat Seal
Art Reference #: CH27-32 Garment Color: White Cap
SOLID: 50/50 BEET
BLACK
NAVY
FOREST GREEN
VINTAGE WHITE
CHERRY RED
CEDAR
BUTTER
WHITE CAP
CARDINAL
PINK
MAROON
BURNT ORANGE
HEATHER NAVY
HEATHER: TRI-BLEND OATMEAL
ASH GREY
HEATHER RED
VINTAGE BLACK
VINTAGE GREY
TEAL
HEATHER PURPLE
GOLD
HEATHER ORANGE
LAVENDER
HEATHER ROYAL
VINTAGE BLUE
GREEN
OLD GOLD
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STREET TEE STYLE CODE: CH2620UT ART REFERENCE #: CH27-33 SIZING: XS-3XL FABRIC: 100% Cotton FEATURES: Heavy-knit cotton with drop Shoulders, oversized fit, 1” neck rib DECORATION TYPE: Screenprint, Art Reference #: CH27-33 Garment Color: Pigment Black
PIGMENT BLACK
PEWTER
NATURAL
Heat Seal
BONE
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RINGER STYLE CODE: CH5007UT ART REFERENCE #: CH27-34 SIZING: XS-3XL FABRIC: 50% Polyester, 50% Cotton FEATURES: Contrast rib neckband & sleeve cuffs, crew neckline DECORATION TYPE: Screenprint, Heat Seal Art Reference #: CH27-34 Garment Color: White & Lavender
WHT & BLACK WHT & ROYAL
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WHT & RED
WHT & CARDINAL
WHT & TEAL
WHT & LAVENDER
WHT & BUTTER
WHT & NAVY
WHT & WHITE CAP
Art Reference #: CH27-35 Garment Color: White & Black
RAGLAN STYLE CODE: CH6016UT ART REFERENCE #: CH27-35 SIZING: XS-3XL FABRIC: 50% Polyester, 50% Cotton FEATURES: Contrast raglan sleeves, 3/4 - length sleeves, contrast rib-knit neckband, curved-hem DECORATION TYPE: Screenprint, Heat Seal
SOLID WHT & BLACK WHT & ROYAL
WHT & RED
WHT & CARDINAL
WHT & NAVY
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LONG SLEEVE STYLE CODE: CH5023UT ART REFERENCE #: CH27-36 SIZING: XS-3XL FABRIC: 50% Polyester, 38% Cotton, 12% Rayon FEATURES: Soft heathered jersey fabric, classic crew neckline, rib-knit neckband, relaxed unisex fit DECORATION TYPE: Screenprint, Heat Seal
Art Reference #: CHC27-36 Garment Color: Ash Grey
HEATHER- TRI BLEND CHERRY RED
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NAVY
VINTAGE WHITE
BLACK
ROYAL
PURPLE
ASH GREY
VINTAGE GREY
Art Reference #: CHC27-37 Garment Color: Vintage Black
LIGHTWEIGHT HOODIE
STYLE CODE: CH2603ML
ART REFERENCE #: CH27-37 SIZING: S-3XL FABRIC: 88% Polyester, 12% Spandex FEATURES: Kangaroo pocket, adjustable drawcord hood, 3-pc hood DECORATION TYPE: Screenprint, Heat Seal
HEATHER VINTAGE BLACK
GREY
HEATHER NAVY
VINTAGE WHITE
HEATHER ROYAL
HEATHER RED
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CREWNECK STYLE CODE: CH8002UL
ART REFERENCE #: CH27-40 SIZING: XS-3XL FABRIC: 50% Polyester, 38% Cotton, 12% Rayon FEATURES: Classic crewneck silhouette, raglan sleeves Art Reference #: CH27-40 Garment Color: Heather Royal
HEATHER
SOLID CEDAR
MAROON
FOREST GREEN
BEET
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DECORATION TYPE: Screenprint, Embroidery
VINTAGE WHITE
ASH GREY
HEATHER ORANGE
VINTAGE BLACK
VINTAGE GREY
BURNT ORANGE
ATHLETIC GREY
HEATHER NAVY
HEATHER ROYAL
HEATHER PURPLE
HEATHER RED
GOLD
HOODIE
STYLE CODE: CH8001UL ART REFERENCE #: CH27-41 SIZING: XS-3XL FABRIC: 50% Polyester, 38% Cotton, 12% Rayon FEATURES: Classic pullover hoodie silhouette, adjustable drawcord hood DECORATION TYPE: Screenprint, Heat Seal
SOLID BLACK
Art Reference #: CH27-41 Garment Color: Ash Grey WHITE CAP
CEDAR
VINTAGE WHITE
MAROON
BUTTER
FOREST GREEN
CARDINAL
TEAL
HEATHER ORANGE
ATHLETIC GREY
HEATHER NAVY
HEATHER ROYAL
HEATHER PURPLE
HEATHER ASH GREY
GOLD
OATMEAL
LAVENDER
HEATHER RED
BURNT ORANGE
VINTAGE GREY
VINTAGE BLACK
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Art Reference #: CH27-42
SWEATER STYLE CODE: CH2527UL ART REFERENCE #: CH27-42 SIZING: S-2XL FABRIC: 100% Acrylic knit FEATURES: Soft knit construction, classic crew neckline, team-color colorblocking, engineered stripe detailing, rib-knit collar/ cuffs/hem
*Select styles kept in stock year-round. Available to book.
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LETTERMAN JACKET
STYLE CODE: CH2525UL
ART REFERENCE #: CH27-44 SIZING: XS-3XL FABRIC: 100% Polyester FEATURES: Classic varsity silhouette, satin shell, striped rib-knit collar/cuffs / Art Reference #: CH27-44
hem, full snap-front closure, hand pockets, lightweight construction, relaxed unisex fit
*Select styles kept in stock year-round. Available to book.
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VARSITY JACKET STYLE CODE: C2526UL ART REFERENCE #: CH27-43 SIZING: XS-3XL FABRIC: 100% Polyester FEATURES: Classic varsity silhouette, satin Art Reference #: CH27-43
shell, full-zip front closure, striped rib-knit collar/cuffs/hem, hand pockets, lightweight construction, relaxed unisex fit
*Select styles kept in stock year-round. Available to book.
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MEN’S
Art Reference #: CH27-38 Garment Color: Ash Grey
STRIPE POLO STYLE CODE: CH2607MP ART REFERENCE #: CH27-38 SIZING: S-3XL FABRIC: 100% Polyester FEATURES: 100% Polyester heathered micro-stripe pattern, self-fabric collar, 3-button placket, classic/modern golf fit DECORATION TYPE: Embroidery, Heat Seal
HEATHER ASH GREY
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HERITAGE PULLOVER
STYLE CODE: CH2601ML
ART REFERENCE #: CH27-39 SIZING: S-3XL FABRIC: 51% Polyester, 6% Spandex, 43% Modal FEATURES: 1/4 Zip pullover, elevated look and feel DECORATION TYPE: Embroidery, Heat Seal Art Reference #: CH27-29 Garment Color: Vintage Black
SOLID BLACK
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HEATHER VINTAGE WHITE
NAVY
ASH GREY
HEATHER ROYAL
HEATHER RED
WOMEN’S
Art Reference #: CH27-45 Garment Color: Vintage White
RIBBED CROP TANK TOP STYLE CODE: CH2608WT ART REFERENCE #: CH27-45 SIZING: XS-XL FABRIC: 57% Cotton, 38% Polyester, 5% Spandex FEATURES: 5% ribbed fabric, binding at neck & armholes, slim fit and cropped torso DECORATION TYPE: Screenprint, Heat Seal
SOLID BLACK
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GREY
VINTAGE WHITE
CROP TOP STYLE CODE: CH6008WT ART REFERENCE #: CH27-46 SIZING: XS-XXL FABRIC: 50% Polyester, 50% Cotton, 50% Polyester, 38% Cotton, 12% Rayon FEATURES: Cropped silhouette, classic Art Reference #: CH27-46 Garment Color: Teal
crew neckline, lightweight, straight hem DECORATION TYPE: Screenprint, Heat Seal
HEATHER
SOLID BLACK
CHERRY RED
VINTAGE WHITE
ASH GREY
TEAL
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Art Reference #: CH27-47 Garment Color: Navy
CORDED CREW STYLE CODE: CH2625WL ART REFERENCE #: CH27-47 SIZING: XS-XL FABRIC: 100% Ringspun cotton corduroy FEATURES: Oversized crop fit with 2x2 rib trim, double-needle top stitch DECORATION TYPE: Embroidery, Screenprint
SOLID BLACK
VINTAGE GREY
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NAVY
LAVENDER
NATURAL
PINK
HERITAGE CROP HOODIE STYLE CODE: CH2610WL ART REFERENCE #: CH27-48 SIZING: XS-XL FABRIC: 51% Polyester, 6% Spandex, 43% Birla Modal FEATURES: Relaxed crop fit, 2-pc hood
Art Reference #: CH27-48 Garment Color: Vintage White
SOLID BLACK
DECORATION TYPE: Screenprint, Heat Seal
HEATHER VINTAGE WHITE
NAVY
ASH GREY
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KIDS
YOUTH T-SHIRT STYLE CODE: CH3010YT ART REFERENCE #: CH27-49 SIZING: 2T, 4T, 6T, 8, 10, 12 FABRIC: 50% Polyester, 38% Cotton, 12% Rayon FEATURES: Soft heathered jersey fabric, clasArt Reference #: CH27-49 Garment Color: Ash Grey
sic crew neckline, rib-knit neckband, relaxed it DECORATION TYPE: Screenprint, Heat Seal
SOLID: 50/50 PINK
WHITE CAP
HEATHER: TRI-BLEND ASH GREY
GOLD
VINTAGE BLACK
LAVENDER
HEATHER NAVY
TEAL
VINTAGE GREY
HEATHER ROYAL
HEATHER RED
VINTAGE BLUE
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ONESIE STYLE CODE: CH6005UO ART REFERENCE #: CH27-50 SIZING: 0-6 mo, 6-12 mo, 12-18 mo FABRIC: 50% Polyester, 50% Cotton / 50% Polyester, 38% Cotton, 12% Rayon Art Reference #: CH27-50 Garment Color: Vintage Grey
SOLID: 50/50
FEATURES: Ribbed crew neckline, 3-snap bottom closure, regular fit DECORATION TYPE: Screenprint, Heat Seal
PINK
HEATHER: TRI-BLEND VINTAGE BLACK
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VINTAGE GREY
HEATHER ROYAL
HEATHER RED
VINTAGE BLUE
TEAL
LAVENDER
HEATHER NAVY
YOUTH LIGHTWEIGHT HOODIE STYLE CODE: CH2604YL ART REFERENCE #: CH27-51 SIZING: XS-XL FABRIC: 88% Polyester, 12% Spandex FEATURES: Adjustable drawcord hood, 3-pc hood DECORATION TYPE: Screenprint, Heat Seal
Art Reference #: CH27-51 Garment Color: Grey
HEATHER VINTAGE BLACK
GREY
HEATHER ROYAL
HEATHER RED
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DECORATION OPTIONS EMBROIDERY
Standard Embroidery
Micro Embroidery
HEAT SEAL
Standard Heat Seal
Woven Label
Silicone Raised
SCREEN PRINT
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Standard Screenprint
Glitter
Glow-In-the-Dark
Puff
24K Gold Foil
Flex Style Raised
EMBROIDERY
SCREENPRINT
HEAT SEAL
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VINTAGE MADE FRESH
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