MQFF Sponsorship Guide 2011

2011 Sponsorship Guide

About Us Melbourne Queer Film Festival (MQFF) is the largest queer film festival in Australia, the second largest film festival in Victoria, and one of the oldest queer film festivals in the world. It attracts over 25,000 patrons and attendance has grown over 60% in the past five years. MQFF screens the best queer cinema from Australia and around the globe. Our mission is to become one of the top queer screen events internationally. The Festival first screened in 1991 and has continued every year since.

The Festival is a not-for-profit event run entirely by three part time staff, an army of volunteers and the generous support of sponsors.

The Festival program consists of an outstanding array of outstanding feature presentations, documentaries, international short films relevant to younger audiences (Queeries), an eclectic package of transgender screenings (Trans Phats), and an exciting collection of Australian new local titles (Celluloid Casserole).

Contact details Mailing address....................................PO Box 21244, Little Lonsdale St VIC 8011 Australia Office address......................................Level 8, 225 Bourke St, Melbourne VIC 3000 Australia

BRIEF HISTORY 1991

Melbourne International Lesbian & Gay Film & Video Festival first screened at the National Theatre, St Kilda.

1993

Festival is renamed Melbourne Queer Film & Video Festival, with screenings at the State Film Theatre at Treasury Place.

2000

Festival name is changed to Melbourne Queer Film Festival.

2004

Bulk of screenings moved to the Australian Centre for the Moving Image (ACMI) at Federation Square.

2010

Sessions screened at Greater Union Russell St.

2011

MQFF comes of age with our 21st Birthday Festival!

Telephone............................................613 9662 4147 Fax......................................................613 9660 3950

ENVIRONMENTAL RESPONSIBILITY

Email..................................................info@mqff.com.au

MQFF is committed to delivering an environmentally sustainable festival.

Website...............................................www.mqff.com.au

Green printing

Staff Festival Director....................................Lisa Daniel director@mqff.com.au General Manager..................................Rowena Doo info@mqff.com.au Sponsorship & Marketing......................Ben Walkenhorst sponsorship@mqff.com.au

Board of Management

Smaller print runs We tightly manage the print runs for all our publications to ensure the best market coverage with the least amount of waste. e-mag

January

Movies Under the Stars fundraiser February

2010 Queeries Panel

Chantelle Kennedy, Michael Quach, Catherine Reidy, Micah Scott

2010 Trans panel

Jonathan R Williams, Teague Leigh

Festival Launch Festival Guide published Festival website – new program launched, tickets on sale

March

Opening Night Film & Gala The Festival: 12 days, 90+ sessions Closing Night Film & Party

2010 Selection Panel

Paul Andrew, David Collins, Lisa Daniel, Kim Montgomery, Mark Pace, Stuart Richards, Elizabeth Robinson-Griffith, Leanne Sumpter, Paul Tonta

Midsumma Carnival stall Highlights Guide published

Treasurer..............................................Antony Jarvis Board..................................................Cath Borg, Scott Herron, Fiona Kelly, Gerard Long, Steven ‘Luke’ Lucas, Fiona McCord, Aydin Sipaloglu

Our Festival Program is published online as an ‘e-mag’: it’s just like flipping through a book, minus the dead trees!

ANNUAL CALENDAR OF EVENTS

Co-convenors.......................................Claire Jackson, Paul Clifton Secretary.............................................Kris Darmody

Our Festival Program printers, Printgraphics (Printgreen) has Forest Stewardship Council (FSC) accreditation and has a strong commitment to quality and the environment.

‘Back by Popular Demand’ extra sessions April-December

Monthly e-bulletins and special events

May

Annual planning day

August

Call for entries for next Festival

November

Annual General Meeting

December

Festival program finalised Advertising due

MELBOURNE QUEER FILM FESTIVAL • ABN 47 483 109 783 • PO Box 21244, Little Lonsdale St, Victoria 8011 Australia • ph 613 9662 4147 • fax 613 9660 3950 • info@mqff.com.au • www.mqff.com.au

Festival Growth Over the last decade, MQFF has shown extraordinary growth to become the largest queer film festival in Australia, and highly regarded internationally for our quality programming. The number of films screened has increased threefold and the audience has increased from 3,000 attendees in 1998 to 25,000 in 2010.

MQFF films and sessions, 1998–2010 2008

2002 2000

2003

MQFF audience numbers, 1998–2010

2010

2006

2004

2009

2007

2007

2006

160

2005

100

2002

2001

80

NO. OF FILMS

1998

1999

60

2003

2004

2000

15,000 10,000

1998

5,000

40

NO. OF SESSIONS

25,000 20,000

120

1999

2009 2010

2005

140

2001

2008

20

AUDIENCE NUMBERS

For audience size, MQFF is ranked in the top 10 of international gay and lesbian film festivals.

1 = INTERNATIONAL RANKING FOR FILM ATTENDANCE 3

When compared to local population size, Melbourne is second only to San Francisco for participation rates.

40,000

2

4

Me

Sa

nF ran

3 million

lbo

cis

6 million

CIT

co

urn

Syd n e

ey

Wa sh

OP

UL

Ph

ing

ton

ila

DC

de

lph

Tor o ia

nto

nic

Lo s

h/K öln

=7

Newfest

Outfest

Mu

/St

An

Lo n

do

ge

ütt ga

les

rt/

9 million

YP

=7 Verzaubert

Queer Screen

MQFF

Frameline

20,000

6

Inside Out

=7

PILGF

=7

5

LLGFF

60,000

Reel Affirnations

FESTIVAL ATTENDANCE

Top 10 international queer film festivals, attendance vs population

n

Ne wY ork

Be

rlin

12 million

AT IO

N

15 million 18 million

MELBOURNE QUEER FILM FESTIVAL • ABN 47 483 109 783 • PO Box 21244, Little Lonsdale St, Victoria 8011 Australia • ph 613 9662 4147 • fax 613 9660 3950 • info@mqff.com.au • www.mqff.com.au

Demographics Every year MQFF conducts an Audience Survey that covers a range of questions, including demographics. This helps us better understand our patrons and provide them with the best possible festival experience. The graphs below are produced using the 2010 survey results. Our mission is to become one of the top queer film events internationally and we will only achieve this with the support of our loyal audience.

4.4% 7%

18−24 years

6.6%

13.2%

25−34 years 24%

21%

35−44 years

18.5%

45−54 years

36.7%

Postgraduate 37%

Trade cert/Diploma

31.3%

55−64 years

Bachelors degree

High school

65+ years

Age AGE

14.2%

Education EDUCATION

26%

$80K + $50K−$79K

27.4% 32.4%

$20K−$49K

8%

Full-time work

5.3% 7.1%

Part-time work

8% 14.7%

65.3%

Less than $20K

Casual Full-time study Part-time study Retired/Other

Income INCOME

2.2%

3.5% 5.7% 6.2%

Work Status WORK STATUS

0.5%

Lesbian

Female

Gay 35.2%

52%

Queer

47%

52.5%

Male Transgender

Bisexual Straight Other

Sexual Identity SEXUAL IDENTITY

Gender GENDER

MELBOURNE QUEER FILM FESTIVAL • ABN 47 483 109 783 • PO Box 21244, Little Lonsdale St, Victoria 8011 Australia • ph 613 9662 4147 • fax 613 9660 3950 • info@mqff.com.au • www.mqff.com.au

Sponsorship INVESTMENT

$50K

$20K

$15K

$10K

$3.5K

$3K

$1K

ENTITLEMENT

Principal Partner

Volunteer Partner

Major Sponsor

Sponsor

Supporter

Raffle

Session Sponsor

Festival Program Guide

✓

✓

✓

✓

Highlights Guide

✓

✓

✓

✓

Festival Trailer

✓

✓

✓

Festival Cinema Slide

✓

✓

✓

Print Advertisements

✓

✓

✓

Festival Poster

✓

✓

✓

Festival Main Banners

✓

✓

Festival Sponsor Banners

✓

✓

Festival Website – Homepage

✓

Festival Website –Sponsors page

✓

Festival PR Release

✓

✓

Festival e-newsletter, ‘buff’

✓

✓

Festival T-shirt

✓

✓

LOGO PLACEMENT

Volunteer pass/webpage/Party

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

half page

half page

✓

✓

✓

✓

half page

qtr page

✓

✓

✓

ADVERTISING Festival Program print ad

double page

full page

Highlights Guide print ad

half page

qtr page

✓

✓

Sponsor TVC Sponsor Cinema Slide Sponsor Web Banner

✓

✓

✓

✓

VIP Gift Bags Insert

✓

✓

✓

✓

Volunteer Thank You Party

✓

✓

Sponsor Signage

✓

✓

Sponsor TVC

✓

✓

Verbal Recognition

✓

✓

✓

Festival Cinema Slide - logo

✓

✓

✓

✓

✓

OPENING NIGHT

FESTIVAL LOUNGE Festival Lounge naming rights

✓

Festival Lounge Slide Loop - logo

✓

✓

✓

✓

✓

✓

Printed Material on display

✓

✓

✓

✓

✓

✓

Naming Rights for Major Award

✓

✓

Intro Speech and Promo Materials

✓

✓

✓

✓

SPONSORED SESSIONS ✓

Festival Lounge Function

✓

✓

✓

✓

Tickets to sponsored session

16

10

8

10

16

10

8

TICKETS Golden Toffee Pass (all sessions & Galas) Opening Night Gala only

6 2

2

2

MELBOURNE QUEER FILM FESTIVAL • ABN 47 483 109 783 • PO Box 21244, Little Lonsdale St, Victoria 8011 Australia • ph 613 9662 4147 • fax 613 9660 3950 • info@mqff.com.au • www.mqff.com.au

Advertising Rate Card Booking and payment deadlines for 2011 Festival (17–27 March) Early bird 10% discount must be booked and paid by 1 November 2010. Regular rate must be booked and paid by 4 December 2010. All prices are exclusive of GST.

Print advertising FESTIVAL PROGRAM

Size

Regular rate

Early Bird 10% discount

Dimensions (w x h, mm)

The Festival Program will be an full colour glossy 96 page booklet with a detachable roll-fold. The Program is the Festival’s primary marketing tool, with a print run of 20,000 and distribution throughout the Melbourne metropolitan area. Includes e-mag link.

Full back page

$5,000

$4,500

148 x 210 + 3mm bleed

Full double page

$3,000

$2,700

296 x 210 + 3mm bleed

Full page

$1,600

$1,440

148 x 210 + 3mm bleed

Half page

$900

$810

138 x 97.5 + no bleed

Quarter page

$600

$540

66.4 x 97.5 + no bleed

Size

Regular rate

Early Bird 10% discount

Dimensions (w x h, mm)

$2,500

$2,250

99 x 210 + 3mm bleed

$1,600

$1,440

99 x 210 + 3mm bleed

$900

$810

98 x 105 + no bleed

ARTWORK DEADLINE: 6 DEC 10

STREET DATE: 24 FEB 11 (tbc)

HIGHLIGHTS GUIDE

Highlights Guide is an A6 full colour glossy booklet. It is the Festival’s Full back page pre-launch marketing tool with a print run of 5,000.

Full page ARTWORK DEADLINE: 6 DEC 10 STREET DATE: 16 JAN 11 Half page

All artwork must be presented in suitable digital four colour (CMYK) format: PDF, EPS, PSD, TIFF or JPEG @ 300dpi. All fonts outlined or embedded. RGB is accepted if file is emailed. No PMS colours. No native Quark, In Design or Pagemaker files accepted. No Word, Excel or Powerpoint files accepted. All hardcopy artwork will incur scanning charges. Incorrectly supplied artwork will be returned for correction where time permits, or will be corrected at a rate of $50 p/hr.

If you wish our graphic designer to produce an ad for you, or to make modifications to an existing ad, a rate will apply.

Digital advertising WEBSITE BANNER

Size

Regular rate

Early Bird 10% discount

Dimensions (w x h, px)

The website is the Festival’s year-round online presence and over 70% of tickets purchased in 2010 were via this site.

Banner ad

$2,000

$1,800

245 x 170

ARTWORK DEADLINE: 9 FEB 11

File formats: RGB, JPEG/TIFF/GIF (non-animated) @ 72dpi, or Flash SWF (non-animated).

STREET DATE: 24 FEB 11 (tbc) File no larger than 50k.

ON SCREEN

Size

Regular rate

Early Bird 10% disc Specifications

$5,000

$4,500

30sec. Digital Beta or DVD. PAL only (not NTSC).

2 versions: 16:9 and 4:3

$2,000

$1,800

JPEG, 725 x 576 px @ 300dpi.

TV Safe. PAL only (not NTSC).

GIFT BAG

Amount

Regular rate

Early Bird 10% discount

An opportunity to promote your brand.

500 pieces

$400

$360

Your ad will be shown at all of our 90+ screenings (excluding Promo trailer (TVC) Opening Night, Closing Night & Celluloid Casserole).

Choose from a Promo trailer (TVC) or a Cinema Slide. A powerful way to reach a targeted and captive audience.

Cinema slide ARTWORK DEADLINE: 9 FEB 11 START DATE: 17 MAR 11

Merchandising

MATERIAL DEADLINE: 9 FEB 11

START DATE: 17 MAR 11

Premiums/printed material/other.

Advertising packages AD PACKAGES

Content

Regular rate

Early Bird 10% discount

GOLD

Program Guide full page ad + TVC + Banner. Bonus: Gift bag insert + 2 x Opening Night tickets $8,000

$7,200

SILVER

Program Guide full page ad + Cinema Slide + Web Banner. Bonus 2 x Opening Night Tickets

$5,000

$4,500

BRONZE

Program Guide full page ad + Web Banner. Bonus 2 x Opening Night Tickets

$3,000

$2,700

For further details, please contact Ben Walkenhorst, Sponsorship & Marketing, sponsorship@mqff.com.au.

MELBOURNE QUEER FILM FESTIVAL • ABN 47 483 109 783 • PO Box 21244, Little Lonsdale St, Victoria 8011 Australia • ph 613 9662 4147 • fax 613 9660 3950 • info@mqff.com.au • www.mqff.com.au

Title Awards Every year the MQFF offers several awards totalling $12,000 in value, in the form of both Audience Choice and Jury awards. Audience Choice awards are voted by the audience through voting slips at Festival Club and secure online voting.

Sponsoring an award is a great way to support the filmmakers who make the Festival possible, while exposing your brand to over 25,000 MQFF attendees. There is a prize category suitable for all budgets, starting from $500. For more details on how you can make a difference, please contact Ben Walkenhorst, sponsorship@mqff.com.au.

Eligibility

Prize money

Sponsor

2010 Winner

The City of Melbourne All films listed in Oz Shorts The winning film receives Emerging Filmmaker Award (Australian short film package). for Best Australian Short + a Premium Economy Queer Film Return Ticket to LA thanks to V Australia. The winner also qualifies for inclusion in the international queer shorts competition, the Iris Prize.

Sponsored by the City of Melbourne.

BOMBSHELL Dir: Kim Farrant

Selectors’ Choice Award for All films in the ‘Celluloid Best Australian Short Queer Casserole’ package.

Film

The winning film receives

Now open for Sponsorship

LOVE & OTHER RED SPOT SPECIALS Dir: Lauren Anderson

JURY AWARDS

$2000

$500

AUDIENCE CHOICE AWARDS Audience Choice Award for Best Feature Film

All feature films in the Festival.

The winning film receives

Now open for Sponsorship

PLAN B Dir: Marco Berger

Audience Choice Award for Best Feature Documentary

All documentaries of 45 minutes and over (including Special Presentations).

The winning film receives

Co-sponsored by the Festival and MQFF Life Member David McCarthy.

EDIE AND THEA Dir: Greta Olafsdottir & Susan Muska

Audience Choice Award for Best Australian Short Film

All Australian short narrative films screened in the Festival (except those screening in Celluloid Casserole).

The winning film receives

Co-sponsored by the Festival and Karen Russell of Step Right Up.

BOMBSHELL Dir: Kim Farrant

Audience Choice Award for Best Short Film

All short narrative films The winning film receives screened in the Festival (except those screening in Celluloid Casserole).

Now open for Sponsorship

FRESH AIR THERAPY Dir: Christoph Scheermann

$5000

$2500

$1000

$500

MELBOURNE QUEER FILM FESTIVAL • ABN 47 483 109 783 • PO Box 21244, Little Lonsdale St, Victoria 8011 Australia • ph 613 9662 4147 • fax 613 9660 3950 • info@mqff.com.au • www.mqff.com.au

Titlg Sponsors 2010

SPONSORS SPONSORS

Presenting Presenting Partner Partner

Sponsors Sponsors Principal Principal Partner Partner

prahran prahran market market clinic clinic

Cultural Cultural Partner Partner

Supporters Supporters

TravelTravel Partners Partners

MajorMajor Partners Partners

MajorMajor MediaMedia Partners Partners

Festival Festival Partners Partners

9

9

MELBOURNE QUEER FILM FESTIVAL • ABN 47 483 109 783 • PO Box 21244, Little Lonsdale St, Victoria 8011 Australia • ph 613 9662 4147 • fax 613 9660 3950 • info@mqff.com.au • www.mqff.com.au

Touring Every year the MQFF packs an overnight bag and sends off an excellent selection of queer titles from the Melbourne season to our queer film starved friends across Australia. Since 2002 we’ve screened in Bendigo, since 2007 in locations in Far North Queensland, and since 2008 in Perth with great success.

Cairns Townsville NT Tropical Alternatives: A Very Queer Film Festival Co-presented with the Queensland Association for Healthy Communities.

Rockhampton QLD

WA

Hervey Bay Sunshine Coast Gold Coast

SA NSW

Perth

Perth Gay & Lesbian Film Festival.

Co-presented with Glamfest.

Bendigo

Bendigo Queer Film Festival

ACT

VIC MELBOURNE TAS

MELBOURNE QUEER FILM FESTIVAL • ABN 47 483 109 783 • PO Box 21244, Little Lonsdale St, Victoria 8011 Australia • ph 613 9662 4147 • fax 613 9660 3950 • info@mqff.com.au • www.mqff.com.au