5 Things to keep in Mind While Choosing a Digital Publishing Platform

5 THINGS TO KEEP IN MIND WHILE CHOOSING A DIGITAL PUBLISHING PLATFORM

Your publishing tools help you improve your market reach, consumer engagement, and productivity levels. Make sure you pick the right option for your digital media's design, planning, and distribution. Here are several factors you'll want to consider before deciding on a platform for your publishing strategy.

RESPONSIVENESS

When you pick a digital publishing platform, find one that adapts to the size of the screen. That’s a must if you want to boost consumer interest in your products or services. With a responsive platform, your readers can read everything easily whether they’re on a mobile phone, tablet, or laptop. A lot of prospective consumers browse around, and they abandon a site if the design isn’t responsive.

SITE SPEED

Remember that you only have a few seconds to impress your readers and appeal to prospective consumers. That means it’s important that you choose a content creation platform that allows you to deliver information efficiently. Is the page speed up to your standards, or do the pages move slow? If you want better loading speeds, find ways to adjust that or look elsewhere for a different publishing platform.

PAYMENT STRUCTURE

Will you pay a monthly charge for using the system or instead pay a huge amount at once to use the platform for a lifetime? However, if the company continues to roll out changes to the product, the version of the platform you use now won’t have the newest features. Still, you could always use the version for a few years before switching to a newer version to upgrade the features.

FLEXIBILITY What are the features that come with the platform? Start with flexibility: what level and quality of flexibility do they offer? For instance, if you want more input in the design of your publications, does the program make that possible? Or are you stuck with templates with minimum modification possibility? Consider that when you shop for options.

EASE OF USE

Look for a platform that you and your team can use with ease. Give your team considerable time to get used to the system and then monitor their performance. Ask them what they think about the system, are they happy with it, or are there too many restrictions for them? If that’s the case and hinders them big-time, keep looking for better publishing solutions.

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