Digital meets outdoor: the Nordisk digital customer experience

The Danish brand Nordisk introduces an innovative tool for all outdoor-lovers.

The Scandinavian outdoor-experts have included an NFC chip in a tent, which enables an outstanding digital experience. This chip works as a product passport, making it easier to follow the product from factory to end-consumer. The NFC tag is sewn into the pack sack of the tent. Scanning it with a smartphone takes customers to a website where they can find inspirational pictures, product information, FAQ, how-to-set-up instructions, and registration for an extended 5-year warranty on manufacturing defects and care and repair of accidental tears on the product. The concept behind this solution, developed by Dutch experts within Digital Product Passports, is to allow customers to engage with the product digitally before, during, and after using it. This NFC tag also enables Nordisk to add sustainability metrics to each product, such as production location, shipment method, and CO2 footprint. While QR codes tend to wear down quickly when used outdoors, a garment NFC tag that is washing machine proof offers a reliable and functional solution. The tag is water-, tear-, and windproof, making it ideal for outdoor use. This solution allows for easy customer registration, identification of any parallel import, and a premium and easy-to-access ecosystem experience. Customers benefit from tailored guidance, FAQ, and setup instructions on their smartphones. Nordisk emphasizes sustainability, and although the NFC chip is not green, it enables transparency in production and shipping and facilitates easy care and repair of the product. Their chip is ROHS compliant, which means it restricts hazardous substances found in electrical and electronic products. The NFC solution comes at no additional cost to customers. Nordisk aims to utilize this solution to reduce their dependency on printed paper, to tell the product‘s unique story as well as offering the right add-on products.

Jury-Statement:

»The NFC technology opens up a variety of possibilities to communicate with the consumer about the product. From practical tips for use to useful information about the outdoor experience. How the content offered is defined depends exclusively on the brand‘s communication strategy.«

Advantage overview:

➔ No need for printed manuals and product guides

➔ Easy access to additional information

➔ Long-lasting functionality (compared to QR codes)

Product specifications:

RRP: The NFC solution comes at no additional cost to the consumer. It is based on purchasing the product that holds the NFC tag

Target group: The outdoor consumer who is open to NFC. Consumers new to camping/ tenting who are in doubt about how to handle their new tent.

Intended usage: Easy and smooth access to information when using your tent.

➔ nordisk.eu