WhereYOURTRAVELCHECKLIST! togo,whattodo,wheretoeat Including:GullLake,Lanesboro,RedWing,Ely, Duluth,andEauClaire
Mpls.St.Paul Magazine | 2026 MEDIA KIT
THE WILD AND WONDERFUL 80 Mississippi
trails, islands, overlooks, waterfalls & watering holes (plus boats and helicopters!) along
We are Mpls.St.Paul Magazine
Two cities separated by one mighty river. Mpls.St.Paul plays a role as an indispensable voice in the story of our community. Our approach is a mix of dynamic editorial that’s part archivist and keeper of the local tales and a curator of what’s new and next.
We keep our finger on the pulse of the Twin Cities, tracking the people, places, and ideas that reflect how we live, create, and connect today. Readers trust and rely on Mpls.St.Paul to connect them with the local landscape and find the best artisans, retailers, chefs, thought leaders, innovators, and change agents shaping where our cities continue to evolve.
Mpls.St.Paul
covers every corner of the Twin Cities like no other.
We celebrate what makes the Twin Cities extraordinary—uncovering untold stories, curating the very best of local life, and delivering it all with insight, heart, and a healthy dose of wit.
Eat & Drink
Mpls.St.Paul doesn’t just report on the scene—we shape it. From new openings to timeless favorites, 84% of our readers rely on our recommendations to decide where to eat and drink next.
Trend, Home & Style
From fashion to interiors, our readers trust us for style and inspiration. They turn to us for what’s next and where to find it close to home. In fact, 70% rely on our recommendations for where to shop local.
BeWell: Health & Wellness
Mpls.St.Paul is trusted for expertvetted coverage on everything from wellness trends to top local providers. In fact, 142,000 readers have selected a healthcare professional from our magazine.
Arts & Entertainment
We keep readers in the know and on the go. With $1.63 billion in annual arts and entertainment spending power among our readers, 93% of our audience turns to Mpls.St.Paul to plan their calendar.
Local & Regional Travel
From seasonal cover stories to curated guides, Mpls.St.Paul inspires getaways near and far. With 390,000 readers planning a vacation this year, our audience is ready to turn inspiration into adventure.
People Who Move Our Cities
Meet leaders, chefs, creatives, athletes and insiders shaping how we live, eat, and connect. We take you behind the scenes in a way no other publication can, offering rare access to the stories and people that define our community.
1,500+ Original editorial pages created annually
» EDITORIAL EXCELLENCE
Our team of 16 award-winning writers, editors, and designers is led by Jayne Haugen Olson, a nationallyrecognized editor in chief and content director.
#1 Magazine in Minnesota
Resonate with a growing affluent audience and align with a name that embodies trust. Our impressive readership and circulation is measured through CVC Audit and Nielsen Scarborough, the gold standard in consumer demographics.
We've set the stage for your brand to take the spotlight.
1,332,209
Total platform reach
394,709
Total monthly readership
57,150 Paid, verified, and audited circulation
66% Paid circulation
You're reaching a distinct audience! Magazines have a superior influence with high-income households, targeting premium audiences more effectively than newspapers, TV, internet, and radio.
Your business benefits from our mission to cultivate audiences of active Twin Citians who want to engage in their community. We create editorial content designed to attract and build audience and deliver through our suite of products connecting you to them, and them to you.
Meet our Mpls.St.Paul audience
We are your direct connection to vibrant, educated, and affluent Twin Citians. They are deeply involved in our local community, supportive of local businesses, and local issues. Based on your needs to build your brand or to reach audiences during key seasons, we can create a marketing strategy for you that taps our different products and channels to reach who you want to reach.
We have an impressive readership of
394,709
$682,500 Average home value $14 BILLION Annual Spending Power $239,000
The #1 selling title on newsstands in Minnesota
Our newsstand philosophy is simple. We focus on placing each issue in the most prominent point-of-sale areas within the metro’s finest local and national retail stores.
Why is this important to you? It gets your advertising message precisely in front of the audience you want to reach, month after month.
Newsstand buyers from these environments match-up perfectly with Mpls.St.Paul’s reader profile — affluent, educated, engaged, and with a strong preference for local products.
»
EXCLUSIVE POINT OF SALE
Mpls.St.Paul is the only magazine available at Kowalski’s Markets checkout—giving Mpls.St.Paul exclusive access to the discerning shoppers who seek life’s little delights and quality products that reflect their values.
» PREMIER POSITIONS
Mpls.St.Paul has earned a 100% share top-row share on all checkout fixtures in Lunds & Byerlys, is featured in dedicated ladder displays in Barnes & Noble, gets the prominent, regional pocket in Whole Foods, is available on register counters in local Walgreens stores, plus at register in Cub Foods, Jerry’s and area food co-ops. There’s even a branded Mpls.St.Paul Magazine Store at MSP International Airport.
» WHITE GLOVE SERVICE
Our nimble, grassroots newsstand team sets us apart. It’s the secret sauce behind over 50-years of success. But beyond the meticulous, hands-on care to implement local initiatives, the investment includes a high-level management strategy laser-focused on securing access to the sought after audiences our advertisers expect.
Meet our digital audience
Mpls.St.Paul is your brand's megaphone, amplifying your reach and sparking meaningful connections with your core audience. We do this across digital realms, emails, social media platforms, and more. Our partner collaborations range from custom content campaigns to social media campaigns, content streaming options, precisely targeted email campaigns, and beyond.
242,000+
Monthly unique visitors on mspmag.com
Social Influence
516,500+ total followers
1MIL+
Monthly Impressions
86,000+
Newsletter Subscribers
We are a full-service digital agency and our team of digital strategists offers complimentary hands-on whiteglove service to ensure your campaign’s success.
Mpls.St.Paul delivered straight to your customer’s inbox
Highly targeted and customizable, email is still one of your best options for communication with your desired audience. With off the charts click to open rates, Mpls.St.Paul’s family of newsletters reach highly engaged opted-in subscribers every time.
SEE IT! Click any logo in the list below to see a current example!
Daily Edit
25,000+ Subscribers | 23% Avg. CTO | Sent daily
$600 per email
A daily dose of what you need to know about all things happening in the Twin Cities.
Social Circle
4,000+ Subscribers | 14% Avg. CTO | Sent every 1st and 3rd Wednesday
$450-$600 per email
Promotions, special offers, and giveaways targeted to the Twin Cities’ most active consumers.
BeWell
6,000+ subscribers | 28% Avg. CTO | Sent once a month
$600 per email
Dedicated to health and wellness topics, reaching a highly engaged audience who prioritize their health.
AIM Audience Extension
63,000+ subscribers | 7% Avg. CTO | Sent upon request
Starting at $1,500
This exclusive targeting opportunity uses Mpls.St.Paul ’s opted-in database to build custom recipient lists from a selection of demographics and interest segments.
Portfolio Series
63,000+ subscribers | 7% Avg. CTO | Sent upon request
Starting at $1,500
17%
OVERALL AVERAGE CTO (click to open rate); 3X THE NATIONAL AVERAGE OF 6%
86,000+ CUMULATIVE OPTED-IN AUDIENCE
Dedicated E-mail opportunity for our shelter clients who want to reach Twin Citians with the means to invest in their upscale homes.
Innovative Storytelling with Branded Content
Today’s marketers are searching for innovative ways to connect with their desired audience. Studio MSP partners with clients to craft branded content that resonates, engages, and leaves a lasting impression.
This branded content strategy leans into the trust and reputation of Mpls.St.Paul, blending our editorial voice with your brand voice to create storytelling rooted in proven content marketing strategy. From print features and digital stories to thought-leadership pieces, video, and social campaigns, we shape your message into narratives that resonate. Ask us how leading local and national brands have benefited from our studio services.
IN GOOD COMPANY
Join the leading local and national brands that choose Studio MSP as their storytelling partner.
The Arc
Artisan Home Tour
Bachman’s
Chankaska Creek Ranch & Wine
Children's Minnesota
Danner Boots
The Dayton’s Project
Ebenezer
Evereve
Explore Minnesota Tourism
Eyebobs
Housing First Minnesota
Liquor Boy
M Health Fairview
Mall of America
Mayo Clinic
Milan Hair Removal
Minneapolis Airport Commission
Minneapolis Downtown Council
Minnesota State Lottery
Northwestern Health Sciences
University
RBC Wealth Management
Standard Heating & Air Conditioning
Super Bowl LII Host Committee
Twin Cities Gateway
Visit St. Petersburg Clearwater
YWCA
check it out!
Click to see an example of branded content in the magazine.
Mpls.St.Paul Signature Events 2026
Best Of The Twin Cities Readers’ Poll
Nomination: Nov 10-Dec 10 | Final Voting: Jan 10-Feb 10
Attendance: 200,000+ votes
Connect your brand with the Best of the Twin Cities! The winners from this Reader’s Poll will be featured in our May Best Of issue, making this issue a must-read!
Restaurant Week
Winter: Feb 23-Mar 1 | Summer: July 13-19 | Fall: Oct 19-25
Attendance: 7,000 – 10,000 per
Our premier Twin Cities dining program, featuring over 50 local restaurants offering prefixed menus at fixed price points, significantly boosts our local hospitality community’s revenue.
Sponsorship packages range: $2,500-$20,000
Home and Design Issue Launch Parties
Spring/Summer/Fall/Winter | Attendance: 75 - 100
Host industry partners, designers, architects, builders, and influencers at your business to launch the current issue of Home & Design.
Sponsorship packages range: $1,500-$5,000 (or in-kind)
Golden Fork
Date: March 30 | Minneapolis Club | Attendance: 100+
A casual happy hour reception honoring the Best Restaurants and Taste Makers.
Sponsorship packages range: $2,500-$5,000
Best of Summer Party
Date: May 29 | Attendance 450+
A favorite among readers and brand fans, this summer celebration features delicious bites, refreshing drinks, and live music!
Sponsorship packages range: $1,500-20,000
RAVE
Date: August | Glass House | Attendance: 100+ Architects
The 21st annual RAVE Awards celebrates superior residential design, the value of architects, and the teamwork between clients, partners, and architects.
Sponsorship packages range: $1,500-$7,500
Fashionopolis
Date: Fall | Attendance: 500+
Local fashion meets food, cocktails and music in a glamorous setting making this annual event a must-see!
Sponsorship packages range: $2,500-$50,000
Holi-Go-Fabulous
Date: November | Galleria Edina | Attendance: 100+
Holi-Go-Fabulous is a weekend-long event that includes shopping and holiday/winter trends hosted by Mpls.St.Paul’s award-winning team of editors.
Sponsorship packages range: $1,500-$5,000
Editorial Calendar 2026
EDITOR’S CHOICE* plus Top Dentists Weddings & Corporate Events
GIRLFRIEND, GET IN— WE’RE GOING PLACES
BEST RESTAURANTS plus Spring Arts Preview
LOCAL TRAVEL plus Top Doctors Rising Stars; Spring Fashion
BEST OF THE TWIN CITIES
BEST OF SUMMER
TOP DOCTORS
FOOD & DINING plus Weddings & Events
EDITOR’S CHOICE* plus Fall Arts Preview; Fashion Trend Preview
FALL TRAVEL plus Fall Fashion
RETAIL & HOLIDAY
BEST NEW RESTAURANTS plus Fine Jewelry
Education; Five Star Wealth Managers
Home & Garden Show Program; Health Care Specialties; Sleep Guide
Kids’ Guide (Camps, Pediatric Top Docs + Dentists, Activities);
Explore MN Spring Travel; Cosmetic Procedures; Spring Arts Guide
Meetings & Events Venue Guide; Custom Homes; Summer in the Cities Calendar Profiles; The Official Guide to Navigating Life’s Legal Moments
Best of - Readers’ Poll; Mental Health & Addiction; Award Winning Profiles; Remodeling and Landscaping; Dental Specialties
Mpls. Downtown Insider’s Guide; Explore MN Summer Travel; Casinos
Prep School + K-12 School Guide; Home: New Space, Same Place—or New Place Entirely
Dermatology; Kitchens + Baths; Super Lawyers; Ask the Experts; Weddings: Best of Award
Integrative Therapies + Pain Management; Explore MN Fall Travel; Cosmetic Dentistry
Hot Topics in Women’s Health; Women to Watch Profiles; Private Dining Guide; College Prep
Official Guide to Being Well; Top Senior Living; Gentleman’s Guide; Charitable Giving; Super Real Estate Agents and Super Mortgage Professionals
Faces of Minneapolis Saint Paul; Winter Travel; Hotels & Holiday Entertaining; Holiday Gift Guide Advertising Deadlines
We're committed to crafting the ideal spotlight and positioning your brand center stage.
We specialize in powerful brand integrations, strategic content, and engagement programs. Let us help you elevate your business to new heights.
Let's work together!
Shelly Crowley Publisher
scrowley@mspmag.com
M: 612.386.3085
Irene Peterson VP Strategic Growth ipeterson@mspmag.com M: 612.990.2775