Managing Tourism - Geert Udo

Managing tourism in Amsterdam

Residents Tourists 10-7-2019 | 1

Some figures 860.000 inhabitants  19 million visitors in 2018  Visitors spend 6.3 billion euros per year  About 65,000 jobs in the tourism sector 

Residents/hotel guests per day per km2 14000

13748

hotel guests density population density 12000

10000

8000 6347

6000 5130

4000 2702

2179

2000 263

43

53

Maastricht 1:51

The Hague 1:120

0 Amsterdam city centre 1:5

Bron: OIS, Toerisme MRA 2017-2018

Amsterdam 1:20

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City in Balance in the coalition agreement “Tourism is part of the international character of Amsterdam and it is something we must continue to cherish. But at the same time we see that the positive sides of tourism, such as job opportunities and income for the city, are being overshadowed by the negative sides. Nuisance, crowds, and waste negatively affect the quality of life in certain neighbourhoods. Monoculture in terms of shops also does not make the city more fun. We need a new equilibrium. In which residents come first while visitors remain welcome.�

Ambition: finding a new equilibrium between liveability and hospitality

From



to ….

Promoting Amsterdam

No active promotion abroad

No limits

Restrictions and regulations

An attractive city for all, especially for residents

Residents come first

What we don’t want

What’s our shared ambition

Top 5 Amsterdam measures

|8

1. New policy hotels and holiday rental

2. A ban on new tourist shops and services

3. Beer bikes banned from the city center

4. Increasing tourist tax

5. Crystal clear communication

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Questions?