Retail People Magazine – Issue 9

ISSUE 09 NOV/DEC 2016

CIRCULATED IN 45 COUNTRIES

The Customer & Innovation

Special RECon MENA edition EVENTS Retail People_issue9.indd 1

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NETWORKING

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BUSINESS DEVELOPMENT

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CONTENTS 04

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WELCOME

MENA RETAIL IN 2020: A MULTIFACETED FUTURE

BY PANOS LINARDOS

THE SECRET TO INCREASING RETAIL AND SHOPPING CENTER PROFITS BY SHAH KARIM

05 MARKING A NEW ERA IN “THE CUSTOMER & INNOVATION” AS MIDDLE EAST COUNCIL OF SHOPPING CENTRES (MECSC) LAUNCHES A MOBILE APP FOR RECon MENA 2016

06 HAMAT … EXPANDING THE RETAIL INDUSTRY TO NEW DIMENSIONS

BY SINAN AL-DMAIRI

08 THE INFLUENCE OF MOBILE IN RETAIL SECTOR BY ARABIAN CENTRES

14 LUXURY RETAIL: LOYALTY TECHNOLOGY & AND CUSTOMER GROWTH EXPERIENCE, CONSUMER BEHAVIOR AND ANALYTICS BY HAISAM SIDANI

24 THE IMPORTANCE OF SHRINK MANAGEMENT TO INCREASE PROFITABILITY FOR RETAILERS

BY DHARMESH J LAMBA

16 MK ILLUMINATION: CREATING THE ULTIMATE SHOPPING EXPERIENCE WITH DECORATIONS FOR MENA REGION CLIENTS

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MECSC HOLDS NEXT GENERATION NETWORKING RECEPTION AND DINNER IN MUSCAT, OMAN BY MAIMUNAH SHEBANI

BIG DATA AND RETAIL

BY SAID HAIDER

ALL NEW BURJUMAN OFFERS ENHANCED SHOPPING EXPERIENCE TO CUSTOMERS

BY IAN FERGUSON

10 ARABIAN OUD – WE ARE EXPANDING TO REACH EVERY CUSTOMER BY SHADI SAMRA

20 WELCOME TO THE NEW WORLD

BY SAMAR AKKOU

30 TRANSPORTATION RETAIL: A GLOBAL INDUSTRY TARGETING GLOBAL CUSTOMERS

BY VIC BAGERIA

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WELCOME The November 2016 issue of the Retail People Magazine is our second anniversary for this publication!

Thank you all for your generous support in time, effort and your financial support.

Middle East Council of Shopping Centres 803, BurJuman Business Tower PO Box 43972, Dubai, UAE Tel: +971 4 359 7909 Fax: +971 4 355 8818 www.mecsc.org David Macadam CHIEF EXECUTIVE OFFICER DAVID@MECSC.ORG

Lea Venezuela DIRECTOR LEA@MECSC.ORG

Mariz Matocdo MARKETING OFFICER CUSTOMERCARE@MECSC.ORG

Khaye Comanda ACCOUNTING SUPPORT EXECUTIVE ACCOUNTS@MECSC.ORG

Reymond Lagmay PUBLISHING COORDINATOR/ ACCOUNTING SUPPORT EXECUTIVE PUBLISHING@MECSC.ORG

Christian Baldonanza MEMBERSHIP/DATABASE ACCOUNTING EXECUTIVE MEMBERSHIP@MECSC.ORG

Media One Tower Dubai Media City PO Box 2331, Dubai, UAE T: +971 4 427 3000 F: +971 4 428 2261 motivatepublishing.com connect@motivate.ae

Our MECSC team is truly blessed to have the support of our many sponsors, exhibitors and business partners. Thank you!!

We have made it a priority in the MECSC is to ensure that we have many channels of communication open to our members and to the retail industry at large. The Retail People Magazine is a very successful communication vehicle which is delivered quarterly. In each edition we include the latest retail trends, successes, concepts and information from the MENA region and beyond.

Working together in the MENA region we have a stake in the future of the retail industry locally and globally.

Our team works daily building the retail business step by step with strong relationships built on trust and transparency. The more involved you become in the MECSC / ICSC the more opportunity you have to learn from others.

What I have learned in my role as the CEO of the MECSC is that all members are genuinely interested in learning more about the retail industry, how to improve their business and most importantly foster a true interest in sharing their experiences.

Our success at the MECSC is to facilitate this relationship building and sharing information. We are doing just that and more.

Our contributing authors have done an amazing job this month. The articles for the November issue are full of very current perspectives. The launch of the new MECSC App is a highlight for our team. Our members have been asking for this App which links our members together while showcasing the events at the RECon Conference. Several terrific articles on the growth of tech in the region and the impact for shoppers. The Oman Next Generation Networking Event. The importance of increasing shareholder value and using important statistical input in your decision making. Duty Free Shopping and an article on Big Data complete this quarters Retail People Magazine.

Our team at the MECSC would like to thank all contributing authors for providing these great articles. Your time and efforts are truly appreciated!

Thank you also to our members, advertisers and supporters who make each Retail People Magazine edition better and better each quarter!

David Macadam CEO MECSC

Shane Eldstrom, CRX, CSM, CLS, CDP COO, Al Farwaniya Property Developments LLC MECSC Board President

Thank you to MECSC Board Chairman Majid Al Ghurair, President, BurJuman Centre and the following outgoing Board Members for their tremendous support, advice and contribution over the past two years:

Chris Capstick

Salma Shasha’a, CLS, MECSC Vice President and Independent Retail Advisor

PUBLISHER

Shakeel Hussain, GM Business Development, Landmark Group (Treasurer)

Ingrid Valles PROJECTS MANAGER

Mohammad Iqbal Alawi, CEO, Red Sea Markets Co.

Rouf Majid

Simon Wilcock, Past CEO, Arabian Centres Real Estate Co.

SENIOR DESIGNER

Sunil Kumar

Marwan Eskandarani, Group Business Development Director, Kamal Osman Jamjoom Group LLC

GENERAL MANAGER - PRODUCTION

Khalid Al-Dhubaie, CLO, Arabian Centres Real Estate Co.

PRINTED BY IPP

Dalia Finj, Dubai Festival City

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Opinion

MARKING A NEW ERA IN ‘THE CUSTOMER & INNOVATION’ AS MIDDLE EAST COUNCIL OF SHOPPING CENTRES LAUNCHES A MOBILE APP FOR RECon MENA 2016

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he Middle East Council of Shopping Centres develops an industry leading Mobile App for RECon MENA 2016; inspired by this years theme for the conference “The Customer & Innovation”; MECSC has produced a mobile APP offering convenience, efficiency and connectivity to the attendees and members of RECon this year.

RECon MENA 2016 APP is available on all IOS and Android devices starting October 1st 2016, this APP will allow access to the event schedule and customize the attendees’ agenda with personal appointments. It will also offer important updates and exciting offers through the app utilizing Push Notifications and one of the key benefits of this APP will be the ability for users to see who is attending and share contact information facilitating tremendous networking opportunities throughout the conference.

The Mobile APP will allow users to pre register for the conference; with quick access to RECon information – The mobile app is well designed and allows easy access

to information. Whether it is the update on conference agenda, speakers/panellists, sponsors/exhibitors, the event app will provide instant update with just a click. It will offer an interactive map of the exhibition, making it easy for guests to visit the desired exhibitors at the event. It can also be used for Social interaction – from photo sharing to one stop for any social media, which increases the participation and engagement of the delegates in the social networks.

RECon MENA 2016 is jointly organized by the Middle East Council of Shopping Centres (MECSC) and the International Council of Shopping Centers (ICSC); begins on Sunday 30th of October until Tuesday, 1st November 2016.

You can also refer to the webpage of the app for more features at http://mecsc.olasoft. com/site/recon_mobileapp

Scan this code with a QR reader to easily download the app

David Macadam, CEO, MECSC says, “The retail industry is all about change, detail and service. This year we wanted to highlight customer innovation and what better way than to use technology and enhance the experience of our attendees. This app will be like using WhatsApp at the conference, enabling you to connect and chat with industry professionals through the 3-day event.”

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Opinion

HAMAT… EXPANDING THE RETAIL INDUSTRY TO NEW DIMENSIONS

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he Hamat Group opened for business in March 2012 as a joint venture company between major business players in the Kingdom (Al-Habib Investment, Al-Andalus Real Estate & Jarir Investment Company) with a mission to conceive, plan and deliver state-of-the-art shopping experiences that excite the senses of today’s shopper, offering a warm and homely ambience and a perfect mix of the best local and international brands.

Although they are a recent venture in the evolving world of real estate, their specialist teams offer their clients and stakeholders over 30 years’ experience in managing fast growing, market leader companies.

Most importantly, Hamat brings fresh, innovative ideas in a sector that is at the very heart of the Kingdom’s modern lifestyle and its future.

Hamat grows as the Kingdom’s vibrant communities grow.

The kingdom has seen a remarkable transformation in the last few decades.

Today, around 88% of the 40 million population live, work, shop and take their leisure in cities.

Sinan Al-Dmairi Marketing Director, Hamat Property Co. 6 | Retail People

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Opinion

Hamat brings fresh, innovative ideas in a sector that is at the very heart of the Kingdom’s modern lifestyle and its future.

Hamat grows as the Kingdom’s vibrant communities grow.

This migration accelerated a dramatic change in our lifestyles and especially, the way we all shop. Increasingly, families ‘graduated’ from the traditional baqalas and souks to international standard malls whose soaring architecture, colour harmony and designs and spectacular interiors exhilarate the senses.

Hamat is dedicated to be the major player in this lifestyle change.

In planning a mall for today, every last detail, no matter how small, must be right; for that every single element is sensitively managed.

From the impressive and welcoming entrance we control how the visiting shopper circulates through the mall’s array of attractions.

To achieve ultimate shopping pleasure Hamat utilizes world-class

ideas and techniques to manage a mall that thrills the senses of the shopper.

Hamat also selects and designs to offer each participating retailer the perfect environment so that revenue targets are achieved.

Before they commit to any new mall, Hamat engages in intensive research into its environment, its demographics and daily consumer flow. At this early planning stage, Hamat is in daily dialogue with all stakeholders. Their objective is clear.

The new mall must achieve “the optimum retail mix”. It must deliver to each of the retail clients carefully calculated performance goals.

Who will be the anchor stores?

We design internal, themed shopping zones so that the shopper flow maximizes buying

opportunities and competition ensures good prices.

A key aim is to deliver to each retailer a targeted revenue stream and footfall as part of their Operational Plan.

In support of the plan Hamat identifies responsibilities for tenant/ retail wellbeing. Their 450,000m2 of space with 25 malls around the kingdom offer an exciting, pleasurable shopping experience in beautiful, spacious and stimulating environments in which the whole family can stroll, browse, take their ease and enjoy shopping together away from the cares of the day.

Hamat’s main goal is to meet the aspirations of tomorrow’s shoppers.

To Hamat, a mall is far more than shopping; It’s a journey into pleasure, entertainment and fun.

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Opinion

THE INFLUENCE OF MOBILE IN RETAIL SECTOR

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s social media and smartphones become integrated into nearly every aspect of lifestyle, they have also transformed the way people shop and access critical information that influence their purchase decisions. This is especially true for Saudi Arabia which has one of the highest smartphone penetration rates in the world. Recent reports suggest that the kingdom ranks seventh globally in terms of individual accounts on social media, with seven accounts for each individual and accounts for over 40% of Twitter users in MENA region.

And majority of the social media usage is through smartphones.

Out of 7.8 million Facebook users in Saudi Arabia 5 million access their accounts on the move. Not surprisingly, the surge in social media usage is being driven by young adults aged between 18 and 34.

Globally, consumer adoption of internet and mobile is growing at an exponential rate so is its share of digital commerce spending. The trend is not very distant is Saudi Arabia where the total e-commerce spending doubled in the last four years to touch SAR15 billion in 2015, while the mobile commerce market registered three-fold growth to reach SAR3 billion in 2015, according to research firm IPSOS. While these numbers may not be significant as compared to the total brick and mortar retail sales, majority of customers use mobile devices to search information or compare prices online while in-store. This amplifies the significance of mobile and its ability to influence physical shopping.

Against the fast changing retail landscape, Arabian Centres has embarked on an ambitious digital strategy designed to enhance the customer experience through several touch points and value added services across its properties, specifically looking at improving connectivity and through increased investments in media assets.

From the effective management of data collection, the company expect to reinforce its brand performance, mall categorization, space management, media placement, and value marketing objectives, among others.

The shopping malls operator is also breaking new grounds in customer journey, which has become a strategic focus. In the recent past, it has begun using mobile-phone tracking technology to seek better understanding of the traffic patterns and identified opportunities for improvement and revenue generation avenues. For instance, through mobile app tracking mechanisms, the company gathers demographic information about mall visitors and disseminates tailored offers even before they arrive at the mall.

Furthermore, the owner of 19 shopping centres in Saudi Arabia is also rolling out digital directories and concierge services that help visitors navigate the shopping malls easily and at the same locate promotions and deals, and access information about in-mall events.

As customer requirements are changing profoundly, Arabian Centres is capitalizing on the same technology to drive growth and enhance customer experience.

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Opinion

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Opinion

ARABIAN OUD

WE ARE EXPANDING TO REACH EVERY CUSTOMER

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Shadi Samra Regional Manager, UAE, Oman & Qatar Al Jasser Group

ith a pledge to precision and a commitment to excellence, Arabian Oud continues to create end products of uncompromised quality surpassing that of trade into something of heritage and originality, perfumes that target different types of customers.

Taking our name from the Agar wood tree which forms the natural luxurious Oud oil perfumes, the most expensive perfume in the world, we at Arabian Oud strive to reach excellence in the creation of all kinds of perfumes while continuing to target a broad scale of clients.

What started in the 80s as the Arabian scent of luxury has evolved to become a prominent international empire, embracing trends and relentless change.

“Oud and oriental scents are the mark of the culture air, says Sheikh Abdul Aziz Al Jasser, President and Owner of Arabian Oud. Tourists purchased the best of Arabian Oud’s creation as an exotic souvenir of their travels, taking home notes of incense and natural oils, in addition to the highly concentrated western fragrances. A line of products has started to be one of Arabian Oud’s main strengths. Nowadays, all the luxurious brands introduced the oriental accord in their latest mixtures, when we definitely kept them all, adding to them a complete collection of floral, fresh and woody aromas”. Arabian Oud opened up its horizons for every possible creation.

The local success has led us to expand internationally, we kept an eye on the GCC area and looked after the rest of the world, east and west, an expansion started in London UK

and continued to reach to Paris, Malaysia, the MENA countries then we reached big cities like Amsterdam, Istanbul, Moscow and now our very new flagship store in Times Square, New York.

Endeavours continue beyond the stage of perfume creation, however. Exceptional efforts are exerted during the design stages of packaging. Distinctive and artistically formed packages are created to reach over-all products of visual appeal, marketing not just a perfume. Arabian Oud purports to sufficiently expand representation of this heritage and to proudly sell an element of Middle Eastern culture and tradition.

Enjoying an abundance of enthusiasm and commitment to the profession, the founder of Arabian Oud, Sheikh Abdul-Aziz Al Jasser, started and is continuing the quest for perfection, by travelling the world to source the finest essential oils and flowers, blended together to come up with the best of perfumes while the production team is dealing with the world’s biggest fragrance manufacturing companies to ensure using the highest oil quality.

The Arabian Oud brand is evolving and maturing, but the one aspect which remains consistent is that each and every product created embodies ultimate sophistication and timeless luxury, something makes the customer feels that he is not only buying a perfume bottle, but also a piece of art has the value that is adding to his self-confidence whether he’s buying a gift or for himself.

Arabian Oud, the Number one mono-brand perfume chain in the world is fragranting globally.

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7956-S UAE - RECon MENA ad_210x285_ENG_JC_FA_OL.pdf

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Opinion

MENA RETAIL IN 2020: A MULTIFACETED FUTURE

Sephora's Flash store big digital punch featuring virtual shopping baskets and rapid, convenient home delivery or click and collect.

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ENA Retail is changing rapidly and so are retailers, developers, and consumers’ behaviors and expectations. These dynamics have the potential to undermine not only historical sources of profitable growth but also historical sources of competitive advantage, and render traditional models obsolete.

In this fast-changing, low-growth, and margin-compressed environment, retail players can’t simply do business as usual and expect to thrive. They must be alert and responsive to important trends and developments or else risk being left behind by more agile competitors.

So, how can MENA retailers prepare to prosper?

At Retail Leaders Circle, we profile an analytical approach to help retail executives prepare for change and uncertainty as they try to chart a clear path to 2020 and beyond. Here are the seven megatrends RLC anticipates will transform the MENA retail industry in 2020.

RETAILERS WILL REINVENT THEMSELVES TO REMAIN RELEVANT

Panos Linardos Executive Director, New York Institute of Management

Although digital commerce, which is much bigger than a website, will be making up a growing portion of retailers’ revenue, the physical store will remain the most powerful embodiment of their brand and of life support for many. We anticipate winning retailers to align themselves with technology to remain current and regain relevance, using data and content to find and connect with customers through digital channels, mainly mobile devices, before, during and after the in-store experience.

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Opinion

needs. Companies will be teaming up with players from across the customer journey to create a truly flexible network such as deliveries, pick-ups, and returns of goods.

STOCKING UP ON MORE MERCHANDISE WON’T CUT IT ANYMORE An increasing number of retailers are learning that having more products won’t necessarily win over customers.

Going forward, we expect Virtual Footwear Wall is a multi-channel retail experience that connects physical and digital, seamlessly, which features real-time targeted content. merchants to thoughtfully curate items, rather than simply stock more merchandise. They’ll win over customers EXPERIENTIAL SHOPPING DESTINATIONS WILL because they have the best and most relevant BE THE WINNERS assortments for their target market, and they’re able As technology evolves and digital will blend into the to deliver those products using the preferred retail background of consumers, shopping will become channel of each customer. synonymous with leisure and digital integration.

Winning shopping destinations will be placing the customer at heart by offering unique in-store OMNICHANNEL WILL BE INTEGRATED INTO shopper experiences, and embracing more exciting EVERY ASPECT OF RETAIL entertainment options and amusement concepts We expect all winning retailers, no matter how that create memories, moments that wow, and give complicated their operations are, to bring online customers space and time to socialize and have fun. and offline together in all facets of their business.

A study by MasterCard found that eight out of 10 consumers now use a computer, smartphone, tablet, INNOVATION ALONG THE SUPPLY CHAIN or in-store technology while shopping. Retailers in the We anticipate that retailers will be forming business future – whether they’ve started in brick & mortar or partnerships that support richer customer experience, ecommerce – will be forced to merge their physical by combining services that can leverage strengths to and digital systems to serve omnishoppers. deliver more values and fulfill more of the customer’s

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Opinion

LUXURY RETAIL:

TECHNOLOGY AND CUSTOMER EXPERIENCE, CONSUMER BEHAVIOR AND ANALYTICS Homogeneous Customer Experience Product Innovation

On the go Online Brick & Mortar

O Haisam Sidani Retail Consultant, Last Reach

Omni-Channel, Multi-Channel, mni-Channel, MultiLOYALTY online and on the go e-commerce, Channel, Innovation, & mobile App, Brick and Mortar; Customer Experience, GROWTH Do we sell all products in all Analytics and Technothese channels? Do we create logy are today’s buzz specific products for each channel? words in the Luxury It might be very challenging logistically Retail world. What does all and financially to have all the products this mean? Where is the Luxury everywhere. Consumers research on the go, world heading? online and at the store before purchasing, Humanity and the way we live our lives is thus creating a single homogeneous and evolving and people are quickly adapting to continuous Customer Experience from Mobile and embracing technology. People spend to Online to Brick and Mortar is a must. most of their times connected on their Humans are not robots and in different devices and continuously invest in upgrading parts of the world, tastes and needs do vary. them; from smartphones to tablets to Therefore, creating a single homogeneous wearable gear to IoT (Internet of Things). and continuous Customer Experience Innovation in products design and from Mobile to Online to Brick and Mortar newness is essential to retain the interest at local level and not on a global one of the consumer in the brand. However, becomes logistically and financially feasible this newness effect alone, is no longer and today’s technology makes this viable sufficient to just meet the consumer’s as decisions will founded on Consumer expectation. Today, technology innovation Behavior and Analytics! is a reality and must be integrated by all, including Luxury Retail.

Brands focus on consumers recognizing the brand, but fall short in recognizing the consumers. They talk about Customer Relationship Management, Customer Managed Relationship, and Customer Experience Management; But a Relationship cannot be managed only by one entity, it must be nurtured by both parties to flourish and grow. So how about Relationship Management System that can just do that?

This is not a wishful thinking, but rather an innovative technological reality that can be implemented today!

Innovation in products design and newness is essential to retain the interest of the consumer in the brand. However, this newness effect alone, is no longer sufficient to just meet the consumer’s expectation.

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Opinion

MK ILLUMINATION:

CREATING THE ULTIMATE SHOPPING EXPERIENCE WITH DECORATIONS FOR MENA REGION CLIENTS

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K Illumination, an Austrian company with a strong presence in the MENA region, specializes in creating tailored festive lighting, decoration and interactive worlds that appeal directly to people’s emotions.

The company works intensively in the Retail Real Estate sector, offering comprehensive services in Lighting, Decorations, and Grottos that include customized animated, interactive, and augmented reality projects designed to captivate audiences of all ages. With independent subsidiaries in 29 countries, MK Illumination, as a global leader in lighting, design, and innovation professionally handles projects of all sizes using both local knowledge and the company’s global experience. MK Illumination particularly excels at technical and sustainable solutions for even the most demanding of circumstances.

MK Illumination’s association with the UAE began in 2014 with the Dubai Shopping Festival decorations, which led to the company opening a subsidiary in 2015. Then came the inaugural installation for the Mall of the Emirates 10th anniversary, an opportunity to see MK Illumination's work at its best. The assignment, realized by the local UAE subsidiary, which was also responsible for local contracts and payments, was to decorate the entire mall with festive lighting. The ‘See Yourself in Our Eyes’ concept built on repeated references to the number ‘10’ where visitors gazed at their reflections in strategically placed mirrors amongst the glittering design elements. The installation was luxuriously and elegantly augmented using gold and silver colours, crystals, and reflective materials. In addition to the well-visited photo op venue, two key attractions proved very popular: a number ‘10’ suspended under the main Galleria amidst multiple shimmering light curtains, and the giant chandelier made up of 16m light chains hung in the fashion dome. Small gold, silver and white materials, crystals and large frames all added to the irresistible appeal of the giant chandelier. These and other decorations were a magnet for photographers whose images populated social media channels Instagram, Facebook, and LinkedIn, creating a lively presence far beyond the event itself.

According to SC Research in Germany, during a festive season, two thirds of all visitors to such locations do so to complete their holiday shopping. A professional,

individualized concept that creates ambiance increases both footfall and revenue, which is particularly important for malls with tight budgets that must choose between investing in events with local impact, or decorations designed to deliver a storewide result.

MK Illumination is a trusted partner that works to the highest European standards. Every project, regardless of size, is carried out with care and precision. The company takes care of legal and safety issues both sustainably and efficiently from logistics and installation to dismantling and storage. For them, nothing is more important than the client’s satisfaction and creating a safe, customized shopping experience that delights and entertains visitors both young and old.

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Networking

NEXT GENERATION NETWORKING RECEPTION EVENT NextGen – Muscat, Oman Platinum Hall in Oman Avenues Mall

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he Middle East Council of Shopping Centers (MECSC) recently held its annual networking event at the Platinum Hall in Oman Avenues Mall. The event which was attended by more than 80 retail professionals from Oman and the region.

Maimunah Shebani, regional representative of Oman for the MECSC gave the welcome speech and emphasized on the changing dynamics of retail in Oman and that these are exciting times for those who embrace change. She noted, “We are here today because we believe in Oman.

This is one of the very best times to be working in the retail industry. There will be

more change, more competition and more opportunities in the industry than ever before.”

Maimunah also highlighted the importance of networking events such as Next Generation as relationships are vital in the retail industry.

The CEO of The Middle East Council of Shopping Centers David Macadam expressed his happiness to connect with the retail industry in Oman.

The Guest speaker of the evening, Shane Philips, CEO of The Philips Group talked to the crowd about Customer Experience as a Competitive Advantage. Shane's talk was appreciated by all as he touched upon some key issues facing the retail industry in Oman.

The Sponsors of the event were Liwan, INMA and Patchi.

Maimunah Shebani General Manager, INMA Property Development LLC Retail People | 17

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Networking

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Opinion

WELCOME TO THE NEW WORLD

T Samar Akkou, CSM, CLS Leasing Manager Citymall s.a.l.

oday’s consumer is an “omni-shopper” who goes through several channels in his/ her path to purchase, while searching for experience and personalization. What does this really mean for retailers? Contrary to all the hypothetical claims stating that online retailing and e-commerce are killing brick & mortar retail, it is in fact the reality that online is transforming the traditional retail space and evolving it to become experiential enough for today’s informed and experienced consumer!

With the advent of terminologies like 'showrooming' and 'webrooming', A.T. Kearney’s recent study on this matter indicated that 90% of all U.S. retail sales still occur within a physical store. Why is that so?

In my opinion, both landlords and retailers have been evolving their offerings to make their places “retail destinations” accommodating consumers’ expectations for social experiences, service-orientation and customization.

Malls are transforming their essence into communities and are building a sense of belonging by incorporating the full range of traditional retail shopping, medical

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retail, fitness retail, service retail and entertainment under one roof to offer the widest range of experiences for visitors. Using technology to offer visitors the required elements of convenience, malls are now investing more than ever in such things as customized mobile applications, comprehensive way-finding solutions, simple parking offerings, and trouble-free, effortless maneuver while shopping and entertaining.

Retail is also evolving in all possible means be it in offerings, merchandising innovations and the use of technology.

Stores are increasingly becoming fun and relaxing social gathering places, in addition to learning and knowledge centers. Retailers have realized that stores serve as the ultimate showcases for merchandise, and thus, have the opportunity to excite customers along their path to purchase, contrary to a website.

Walk into “& Other Stories”, the latest brand from H&M, and experience how retail is focusing on creating assortments! It is no longer about the depth and breadth of a category; it is rather about catering to the consumer’s broader lifestyle view & aspirations.

Malls are now investing more than ever in such things as customized mobile applications, comprehensive way-finding solutions, simple parking offerings, and trouble-free, effortless maneuver while shopping and entertaining.

As the chain realized that its consumers are inspired by blogs and social media, it started offering its consumers this same lifestyle experience in store through its branding, visual merchandising and display, and aesthetics.

Walk with your latest Nike outfit through Nike’s Nike+ FuelStations in London and experience the interactive pop-up shopping pod that uses iPads as catalogues, augmented reality integration and motion sensitivity. After Nike, it is time to try Audi City’s Interactive

Digital showroom, which allows you to explore the various Audi models via interactive touchscreen displays and videos. Instead of walking into a traditional showroom and only seeing the limited models displayed, this showroom provides consumers with an engaging and experiential car rush experience!

Visit Marks & Spencer in Amsterdam and experience their e-boutique inside the physical Department Store. You can view over 120 apparel samples using the Virtual Rail, which is a digital clothing rack on a life-sized screen.

Once you select the products, you can scan them to the actual store’s order points! More unique features of augmented reality dressing rooms include turning to see how the outfit looks from various angles. Furthermore and even better, Motion-activated fittings technology allows you to see how these items look on you without having to undress by simply appearing virtually over your body on the screen! Finally, it can customize outfits for you and allows you to share them with family and friends.

Now it is time to pick up your items and pay! Is it taking you much time to check out? Well instore tablets and iPads are currently being used as M-POS systems to speed up the checkout process. Retailers can simply add new tills by switching on more in-store tablets mainly during peak hours and holiday seasons. And if you have difficulties collecting your purchases, well Nordstorm is testing a new in-store pickup experience where you can call or text your Nordstorm advisor as you are close to the store and they will meet you outside the store to give you your purchases.

Welcome to the new world of experiences, innovations, and customizations!

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Opinion

THE SECRET TO INCREASING RETAIL AND SHOPPING CENTER PROFITS

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he recent Middle East Retail Forum exposed the economic woes for retail in the Gulf. Even if oil prices turn higher, retail profits will not be the same, according to Cyrille Fabre of Bain. When a market such as the Gulf region has seen continually robust growth for over ten years, the typical retailer will naturally be unprepared for the downturn. "Retailers are scared because they don't know whether to stick or pivot", said Shamail Siddiqi of AT Kearney.

Tough times call for tough actions. It is precisely at times like this that businesses have to embrace decisions based on hard facts and ROI. Management focus should shift from top line to bottom line. Marketing spend should be reallocated to increase marginal returns. Merchandising and marketing have to run leaner, engage the customer, and do this while keeping an eye on EBIT. This has happened successfully in North America, where retailers have emerged slimmer and stronger after a downturn. This will also happen in the Gulf.

Shah Karim CEO, SafeRock 22 | Retail People

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Opinion

WHY ARE SHOPPING CENTERS BEING CHALLENGED? The commercial health of shopping centers in the Gulf region is being hurt by rapid changes in customer behavior, new consumer technology and social platforms, and the dramatic growth of online retail. The global economic slowdown, lower energy prices, and currency fluctuations have led to loss of jobs, real estate glut, and fewer tourists. Traditional retailers face intense challenges from new shopping formats that promise easier online transaction and better customer service. The growing purchasing power of the area's Millennials and digitally powered consumers drive this.

Shopping centers need to find new ways to deliver financial value.

They should use financial KPIs to help improve performance across all sales channels and increase returns to shareholders. They need to deliver greater value to their retail partners.

HOW TO MAXIMIZE PROFITS Highly successful managers constantly measure progress towards their goals, which must represent realistic targets. They use decision-support tools that

How to maximize profits and ROI:

Profits are at their maximum when marginal revenue is equal across all expenditure categories. enable their merchandising and marketing departments to clearly separate winners from losers. They utilize KPIs to encourage financial accountability, and require that results be accurately measured.

They also ensure that EBIT has a seat at the table when marketing and merchandising discussions take place.

Improve performance across all channels: To improve sales and profitability over all channels, one has to first understand how marketing drives consumer visits.

More visits lead to more transactions, and greater transactions lead to higher sales and profit. By combining mall traffic with retail sales data, one can thus develop useful KPIs of the customer’s multi-channel path to purchase.

The key to maximizing profits is to measure return on investment (ROI) with accuracy. To measure ROI, one first needs an accurate estimate of the baseline – i.e. what sales would have been without any promotions.

Armed with a good baseline, it's easy to measure ROI. This is at the heart of SafeRock's Promotion Optimization system that calculates baseline and ROI tirelessly over millions of SKUs and transactions every week.

Such use of Big Data improves square foot sales, optimizes sales forecasts, and increases profits.

Companies as varied as Hudsons Bay, Toys 'R' Us, Christie's have benefited from this.

Profits are at their maximum when marginal revenue, or ROI, is equal for all income categories.

Accordingly, to maximize profits, management should invest where ROI is higher, and reduce investment where ROI is lower. Applying this core economic principle increases profits, optimizes budgets, and leads to greater shareholder value.

Create value for shareholders and partners: Management needs to focus on profits with laser-like precision and improve free cash flow. The right analytics can accurately show which brands make money, which promotions increase profits and ROI, and whether one offer is more profitable than another. Such clarity leads to a better handshake between brands, retailers, and shopping center operators.

These activities help sharpen the message, strengthen the brand, and increase financial focus for shopping centers and retailers. As a result, profits improve where it counts the most: at the store level.

And in turn, this leads to greater value for the shareholder.

Retail People | 23

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Opinion

THE IMPORTANCE OF SHRINK MANAGEMENT TO INCREASE PROFITABILITY FOR RETAILERS Interview with Dharmesh J Lamba, General Manager, Middle East, Africa & South Asia of Checkpoint Systems

A

ccording to the Global Retail Theft Barometer Study commissioned by Checkpoint Systems, Inc., shrinkage, defined as losses from shoplifting, employee or supplier fraud and administrative errors, cost global retailers a total of US$123.4 billion during 20142015, representing 1.23% of their total retail sales. Shrinkage is a worldwide phenomenon that can adversely impact the bottom-line of retailers if not addressed properly. The report also showed that theft by employees, casual shoplifters and organised crime syndicates is on the rise.

IN THE RECENT RETAIL THEFT STUDY, WHAT IS THE CURRENT SITUATION OF ECONOMIC LOSS OR SHRINKAGE DUE TO RETAIL THEFT? GLOBALLY, IS IT IMPROVING OR DETERIORATING? The latest Global Retail Theft Barometer Study revealed that global shrinkage increased from 0.94% in 2013-2014 to 1.23% in 2014-2015. Employee theft and shoplifting were the major sources, accounting for 39% and 38% respectively of the total shrinkage, while administration errors /non crime losses and supplier fraud accounted for 16% and 7% respectively.

In every market surveyed, we saw that fundamentally, shoppers ended up paying the price for such theft. For example, the cost of mysteriously vanishing merchandise came to US$615 annually per U.S. household.

24 | Retail People

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Opinion

shopper numbers by managing response times to alarm events; and the MetalPoint™ HyperGuard™ solution that can detect foil-lined clothing or bags used by organized retail crime operations and prevent theft by alerting staff.

ARE MENA RETAILERS DOING ENOUGH IN LOSS PREVENTION? WHAT ARE THE BEST PRACTICES THAT YOU CAN SHARE WITH LOCAL RETAILERS? Many retailers are taking careful measures but you can always do more. Our study revealed that shrinkage actually increased as retailers spent less on prevention.

WHAT ABOUT THE RETAIL THEFT HERE IN THE MIDDLE EAST? Our experience is that in the retail sector, the Middle East mirrors much of the rest of the world. The rapid retail expansion of markets such as Dubai mean that retailers need to be able to mitigate these risks as much as possible so they can focus on expanding their business.

WHAT ARE THE BIGGEST SECURITY RISKS FACING MENA RETAILERS IN TERMS OF SHRINKAGE? The biggest security risks to combat shrinkage are the lack of a good awareness of shrinkage and inadequate implementation of product protection solutions.

Retailers in MENA and around the world are facing increasing threat from organized retail theft (ORC). These professional thieves or syndicates know very well what they want to shoplift based on their “shopping list”, and have tools or techniques that can help them defeat the product protection solutions in use.

HOW CAN CHECKPOINT SYSTEMS HELP MENA RETAILERS ADDRESS THE SHRINK PROBLEMS? Through our constant engagement with the retailers, we have introduced a range of innovative solutions that will help them stay one step ahead of these syndicates.

During our recent Innovation Conference in Dubai, we introduced our full range of electronic article surveillance (EAS) solutions, including CLASSIC N10 (a small, flexible antenna designed for stores with limited floor space) and The EVOLVE EXCLUSIVE F10 underfloor system for bigger stores. These solutions can help Middle East retailers improve merchandise availability.

Our source tagging solutions, comprising paper-thin radio frequency (RF) labels, can be embedded seamlessly and invisibly into all types of consumer product packaging at the point of manufacture. Other solutions include the EVOLVE-Store series of real-time app that provides realtime visibility on merchandise and

SOME OF THE BEST PRACTICES EMERGED FROM THE STUDY INCLUDE: Leveraging internal data to better understand shrink performance metrics at stock keeping unit (SKU), category and store levels Using a mix of loss prevention solutions: Electronic Article Surveillance (EAS), fixtures, manual screening, employee training to prevent external theft Using source-tagging to reduce store labour and ensure tagging compliance Conducting preemployment background screenings of potential employees to decrease dishonest employee theft

26 | Retail People

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Opinion

ALL NEW BURJUMAN OFFERS ENHANCED SHOPPING EXPERIENCE TO CUSTOMERS

L Ian Ferguson General Manager, BurJuman

aunched in 1992 by the Al Ghurair Group, and subsequently doubled in size in 2004, BurJuman Centre was one of Dubai’s very first major shopping malls that set new standards for the city’s retail scene.

Centrally located in Bur Dubai at the heart of the city’s business and heritage districts, BurJuman offers links via both Dubai Metro lines at the interchange BurJuman Station and has easy access to major highways such as Sheikh Zayed Road, ensuring quick and easy connectivity to the rest of the city and beyond. BurJuman thus has a well-established status as a true destination mall hosting a great variety of Dubai’s leading retailers supported by a state of the art cinema and a shortly to open Family Entertainment Centre, along with a great range of dining options.

Following a major redevelopment programme, 390,000 sq.ft. of new retail space was relaunched to enthusiastic customers on 3rd of September 2016.

BurJuman thus strengthened its attractive existing portfolio by adding almost 200 new stores, anchored by H&M, Forever 21 and including such popular brands as Next, Mothercare, LC Waikiki, New Look, Aldo, Nine West, Inglot, Charles & Keith, Adidas, Sharaf DG, The Toy Store along with many more.

An expansive food court hosts over two dozen outlets including KFC, McDonalds, Burger King, Bombay Chowpatty, Papa John’s, Subway, Tapa King, while a new restaurant precinct offers casual dining options such as Nando’s, Yo Sushi, California Pizza Kitchen, The Yellow Chilli, GRK, and Tim Hortons.

The BurJuman redevelopment also features a new Carrefour Hypermarket, as well as offering an impressive range of entertainment facilities including a 14-screen Vox Cinemas multiplex showing the latest blockbusters and the soon-to-launch Magic Planet, in the latest version of what is undoubtedly one of the region’s favorite family attractions.

As a key part of its ongoing strategic growth plans, a renovation project is now being launched covering a further 400,000 sq.ft of retail space. In this respect BurJuman remains fully committed to attracting exciting new brands to further enhance the mall’s overall appeal.

As a key player in Dubai’s retail sector, this second phase of redevelopment will further reinforce BurJuman’s status as a vibrant shopping and entertainment destination with its own distinct cultural character, offering a perfectly balanced retail, leisure and entertainment experience for mall visitors from across the globe.

Retail People | 27

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Opinion

BIG DATA AND RETAIL

A Said Haider Regional Director - Middle East Sales, Yardi Systems Ltd

dvances in technology are giving the retail property sector a helping hand to define compelling offerings through the use of big data.

Developing financially successful retail centres is challenging. In fact, it’s widely regarded that real estate companies, invested in retail assets, are among the leading pioneers of strategic real estate management.

Successful strategies are born out of understanding the best approach to engage shoppers with the right tenant mix to suit regional trends as demographics change and are impacted by regional economic, cultural and political circumstances.

Adapting a retail offering and providing new ways of engaging retailers and consumers while delivering services that enhance relationships, drive down costs and deliver value for owners are undoubtedly key.

However, at the very heart of any successful strategy is one, mission-critical element – data.

With the retail sector generating more data in a single month than many other vertical real estate markets, the use of simple tools and spreadsheets is redundant as firms struggle to gain valuable insights into retail operations and trends.

Business technology is undoubtedly a major driver. Helping provide a solid, error-free foundation to house data is one thing, but the power comes from delivering a seamless,

real-time framework that enables employees to analyse the data in such a way to deliver sound retail strategies.

In an industry that is so invested in defining compelling offerings through the use of data, has the technology sector risen to the challenge?

The most successful retail real estate companies are now embracing the latest technology to support their strategies and the leading software providers are raising the bar.

Cloud-based offerings now enable companies to host their data in a single secure database, providing a risk-free environment that delivers real-time access to strategy-shaping analysis to desktops and mobile devices.

Fully integrated solutions provide retailers with visualisation of retail floor plans, as well as portals through sales data, and additional tenant services are fed directly into the centre manager’s software platform. Configurable, personal screens, pull from this single source of data to deliver important, role-specific analytics, as soon as they log into the system.

The importance of big data in the retail space cannot be underestimated, nor can the shaping of that information into quickly accessible, meaningful, accurate metrics.

The centralisation of data undoubtedly allows retail real estate managers to unleash new found power within property data, but by embracing solutions that go beyond simply that means they are geared to deliver a highly competitive offering in a highly challenging space.

28 | Retail People

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Selfie TV

Retail People_issue9.indd 29

www.selfietv.co

@selfietv1

10/25/16 9:55 AM

Opinion

TRANSPORTATION RETAIL: A GLOBAL

INDUSTRY TARGETING GLOBAL CUSTOMERS

I

t was about 75 years ago that two men walked into an airport with just a briefcase and began selling their wares. These budding entrepreneurs were onto something, and eventually their suitcase turned into a cart, which turned into a kiosk and then a retail store, before growing to become known as as a sixth continent and one of the most profitable sectors in any airport operation.

Whether we are talking about air, ocean, land or rail retail, the role and importance of transportation retail has significantly increased over the decades, driven by the incredible rise in tourism – with the equivalent of more than 15% of the global population travelling each year.

The appetite of luxury brands, coupled with flagship store concepts and state-of-the-art technology, is pushing the limits on what is possible in this sector, which is now estimated to be worth around $50 billion per year – with many travelers declaring Duty Free shopping as their preferred shopping experience.

Understandably then, this global industry thrives during the travel season, and as the market matures, and travel has become more affordable and commonplace, it’s interesting to sit in airport waiting lounges and observe passenger pre-boarding shopping habits.

Vic Bageria CEO/CVO, Savant Data System LLC 30 | Retail People

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Opinion

One of the fastest growing markets in the retail sector, airport retailing is a unique platform that offers passengers an activity to participate in during their ‘forced’ free time, before boarding a plane.

As one of the fastest growing markets in the retail sector, airport retailing is a unique platform that offers passengers an activity to participate in during their ‘forced’ free time, before boarding a plane. And with passengers spending approximately one third of their time completing necessary activities to board their flight, this leaves approximately two thirds of their time available for discretionary activities, such as shopping.

For many retailers however, the focus is quite simply on getting customers to buy more goods, and not necessarily providing them with a shopping experience that naturally encourages purchases. Collecting data, such as that provided by people counting systems and in-store analytics, gives retailers wonderful insights into pre-boarding activities, retail traffic flow, merchandising mix, popular retail attractions, and how passengers experience airport retail in general.

Such data reflects accurate, real-time information about passenger shopping – enabling retailers to identify the distinguishing features of a positive airport retail experience, which ultimately motivates retail spending, versus a negative one that curtails retail spending. Add to this, the opportunity for targeted merchandising that responds to rich demographic information, as well as flight schedules and origins/ destinations, and you’re onto a winning combination.

Let’s take a look at one of the region’s leading travel retail brands, which recorded around 27 million sales transactions during 2015, equating to the sale of over 78 million pieces of merchandise sold over a 12-month period.

To maintain such a high level of sales across all categories, annually, this brand implemented a fresh new tactic to enhance its customer-centric, servicebased sales approach. And so, in addition to their traditional offer, online stores and tax-free purchase opportunities have been introduced in first and business class lounges – capturing additional travel retail sales from an affluent customer segment.

Recognizing the typical paths followed by first and business class passengers who go straight to their respective lounges, this strategy of bringing the shopping to the customer has been hugely successful and is now being rolled out across other travel destinations.

Therefore, knowing a customer’s sales path, and analyzing customer behavior in particular zones, enables retailers to optimize a customer’s path to purchase.

So, what’s the takeout here?

Simply that it’s fundamental to understand the motivation and movement of transportation retail customers to ensure that as retailers, you’re equipped to tap into this lucrative global industry, based on a better understanding of global customers and their shopping habits and preferences.

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For more information visit www.icsc.org/publications Retail People | 33

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SA V E THE

ICSC JOHN T. RIORDAN SCHOOL FOR RETAIL REAL ESTATE PROFESSIONALS

DAT E April 16 - 20, 2017 Dubai, UAE

To register, contact the MECSC office at T: +971 4 359 7909 E: lea@mecsc.org

124x183 JTR SAVE THE DATE.indd 1

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30 OCT - 1 NOV

2016 CONFERENCE, EXHIBITION & ICSC MENA AWARDS

Ritz Carlton Hotel DIFC, Dubai, UAE

ORGANISED BY THE LARGEST RETAIL INDUSTRY ASSOCIATIONS

CUSTOMER TOMER & INNOVAT INNOVATION ATION THE

KEYNOTE SPEAKER

EXPERT SPEAKERS INCLUDING:

Parag Khanna

Michael Hirschfeld

Derek Barker

Executive Vice President, National Retail Tenant Services

Managing Director

Tom McGee

Robert Welanetz

Mark Handley

President & CEO

CEO

CEO (Interim)

Managing Partner Hybrid Reality

Haskoll

Ludmila Yamalova Founder and Managing Partner

HPL Yamalova & Plewka Legal Consultants

JLL

DR. TOMMY WEIR

We will learn how to succeed in the Retail Business in MENA through lessons Dr. Tommy has garnered in his successful career spanning many years in the region.

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Majid Al Futtaim Properties

Richard Dean

Liz Holland

Radio Anchor

Chairman

Dubai Eye

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RM Retail Group

Nadine Touma Gammage Consultant

John Brash

Shah Karim

Brash Brands

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For further information: visit www.reconmena.com l To register contact register@mecsc.org or call +971 (0)4 359 7909

Recon Advert2016-Brochure Cover.indd 19 oct-Retail People_awards9.indd 35 1

22/10/20169:21 18:13 10/25/16 AM

CONTENTS

Welcome Message

37

Thank You to Board Members & RECon Committee Members

38

2016 RECon MENA Sponsors

39

Conference Program & Speakers

40

Exhibitors

43

Event Floor Plan

44

Sponsor Profiles

45

Exhibitor Profiles

100

2016 MENA Shopping Centre & Retailer Awards

107

Welcome Message

109

MENA Shopping Centres & Retailers Awards Jury

110

Judging and Scoring Procedure

111

Gala Evening Awards

112

MENA Awards Finalist

113

Traditional Marketing New Media Design and Development NOI Enhancement Retail Excellence Best MENA Retail Brand Retail Professional of the Year

36 | Retail People

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WELCOME MESSAGE Welcome to the RECon Guide The Middle East Council of Shopping Centres (MECSC) and the International Council of Shopping Centers (ICSC) are pleased to welcome you to the 22nd Anniversary RECon Conference, Exhibition and the Awards Gala Dinner for the Middle East and North Africa (MENA) Region. This event is the leading regional retailer and shopping centre convention and is the MENA region’s dedicated forum for Retailers, Shopping Centre Owners, Developers, Service Providers, Managers and Retail Industry Professionals.

CUSTOMER AND INNOVATION IS OUR THEME AT THE 2016 RECon CONFERENCE. We are blessed with three keynote speakers this year!!!

Dr. Tommy Weir is our first keynote speaker. Looking to the past to predict the future by understanding the regional landscape, Dr. Tommy is the business coach to top CEO’s in the region. Author to several books relevant in the region including Leadership Dubai Style and 10 Tips for leading in the Middle East, Dr. Tommy will kick off the RECon Conference.

Robert Welanetz, CEO and Executive Director of Majid Al Futtaim Properties is our second keynote speaker. A past elected Chairman of ICSC and global executive in the retail industry, Bob was Global Retail Advisor for the Blackstone Group before taking the leadership role with MAF in his long and successful retail career. Bob will speak on the significance of Retail Convergence and what the future holds for technology and customer experience in a physical store.

Dr. Parag Khanna is our third keynote speaker. Parag joins us from Singapore and is an international relations expert and best-selling author of several seminal books on the new world order. An author, analyst, global theorist and advisor to governments, Parag has been featured twice as a TED talk veteran. With a history as a global citizen and raised in the Middle East, Parag will explain how we got here and where to from here.

Deal Making Sessions at this year’s RECon Conference are also a huge hit and will be a feature in every RECon Conference going forward. Our speaker line up and panel sessions are full of innovative characters who all have a great track record in the retail industry. These Industry leaders will share their insights into what is creating the fabric of the current retail scene.

Our members tell us that they are able to complete a full year of business in two days at our RECon Conference. Our team at the MECSC urges each and everyone to take advantage of this unique annual opportunity to meet and chat with the retail industry professionals in the room with you throughout the Conference.

We want to thank the MECSC Board Members, the RECon Conference Committee in particular Andrew Williamson as conference chair for his efforts to bring this event to life. Thank you also to our tireless workers in the MECSC office who have worked so hard over the past months to make this 2016 RECon Conference a reality.

Best Wishes for a Great Conference,

Majid Al Ghurair Chairman – MECSC

David Macadam CEO – MECSC

Tom McGee President & CEO – ICSC

RECon Middle East & North Africa | 37

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THANK YOU BOARD MEMBERS & RECon Committee Dear colleagues, members, friends…

BOARD MEMBERS 2014 – 2016 SHANE ELDSTROM, CRX, CSM, CLS, CDP MECSC Board President, COO Al Farwaniya Property Developments LLC

It is hard to believe how quickly the last two years have passed and that I am writing this article as I prepare to transition from my role as the elected President of the MECSC Board.

SALMA SHASHA’A, CLS MECSC Vice President and Independent Retail Advisor

During this time, it has been my privilege and an honor to serve this significant organization, and I could not be more proud of our accomplishments.

SHAKEEL HUSSAIN MECSC Board Treasurer GM Business Development Landmark Group

I certainly cannot fully take credit for them, as it takes a collective effort to make an association like ours truly effective. The credit belongs to our professional Board Members, committed Regional Representatives, dedicated RECon Committee, and passionate MECSC and ICSC staff.

MOHAMMAD IQBAL ALAWI MECSC Board Member, CEO Red Sea Markets Co. SIMON WILCOCK MECSC Board Member Past CEO, Arabian Centres Real Estate Co.

I would like to sincerely thank each and every colleague, member and friend for their time, effort, energy and support in achieving our successes.

MARWAN ESKANDARANI MECSC Board Member, Group Business Development Director Kamal Osman Jamjoom Group LLC

During the past two years, we have achieved our greatest participation yet by the Executives on the MECSC Board.

This commitment has seen the organization go from strength to strength with a 54 per cent increase in ICSC / MECSC memberships.

KHALID AL-DHUBAIE MECSC Board Member, CLO Arabian Centres Real Estate Co.

We have also significantly strengthened and improved our organizational processes through the adoption and incorporation of the updated and revised MECSC by-laws.

The impact of the organization has been felt throughout the industry through our member activities and events – the RECon Exhibition floor has been sold out for the past three years running. We have also seen the participation in RECon Awards increase threefold since 2013, with 118 applications received this year.

As I move on from my role as President, I look forward to continuing to give to the organization, and encourage all our members, representatives and staff to carry on with the same commitment that I have witnessed.

I thank you all from the bottom of my heart for allowing me to lead this organization for the last two years, and I look forward to the great things in store.

DALIA FINJ Dubai Festival City

RECon COMMITTEE MEMBERS 2016 ANDREW WILLIAMSON JLL RECon Conference Chair

SHANE ELDSTROM, CRX, CSM, CLS, CDP Al Farwaniya Property Developments LLC

NERMEEN NOSSEIR Azadea Group

DORIS HAZZAN Chalhoub Group

LUCA CAPPUCCITTI Design International

STEPHANIEALEXANDRA CHARTIER, CMD Al Farwaniya Property Developments LLC

SAMAR AKKOU, CSM, CLS Shane Eldstrom Outgoing President of MECSC Board

IRINA COOPER

City Mall

38 | Retail People

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2016 RECon MENA SPONSORS

ORGANISED BY THE LARGEST RETAIL INDUSTRY ASSOCIATIONS

Platinum Sponsors

HO RIZ O N TA L

Annual Sponsor

Gold Sponsors

Building retail excellence

Building retail excellence

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Silver Sponsors

BASS

E V E N T S

Business Automation & Security Systems

Pantone 296 EC

Pantone 1565 EC

FONT TYPE:

IMPACT REGULAR

Bronze Sponsors

ORIGINAL LOGO

WWW.AZDEF.COM

Exclusive Gala Dinner Sponsor

Official Airline Partner The ‘Boxed Logo’

To answer the challenge of accommodating the Emirates logo in a horizontal space, we propose a new format in addition to the Brand Badge: the Boxed Logo.

Official Exhibition Contractor

Official Technology

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The Boxed Logo has been created using a carefully proportioned red container to house the Emirates logo. It is not a shortened version of the Brand Badge.

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Welcome Cocktail Reception Sponsor

Conference Break & Lunch Sponsor / Conference Delegate Bag Sponsor

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Stationery Sponsors

ORIGINAL LOGO

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ORIGINAL LOGO

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Conference Delegate & Gala Gift Sponsors

Building retail excellence

Support Partners

Media Partners

-SCTlogo red and black.pdf

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3/5/13

11:42 AM

SO LUT I O NS

RECon Middle East & North Africa | 39

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CONFERENCE PROGRAM & SPEAKERS PRE-CONFERENCE: SUNDAY – OCTOBER 30, 2016 10:00 – 16:00 Pre- Conference Property Workshops Mezzanine Level Meeting Rooms, Ritz Carlton Hotel DIFC

10:30 – 11:15

Keynote Address: Dr. Tommy Weir – kicks off the 2016 RECon Conference with great insight into the Retail Industry in the MENA region.

The Customer and Innovation – Looking to the past to predict the future of retail by understanding the regional landscape.

Ultimately we will learn how to Succeed in the Retail Business in the MENA region through lessons Dr. Tommy has garnered in his successful career spanning many years in the region. With 15+ years in the UAE, Dr. Tommy is a renowned speaker, advisor and author of several popular books which highlight the MENA region.

A Growth Specialist who specifically coaches CEO’s on how to grow against the odds.

11:20 – 12:00

Retail Convergence A witty and sometimes humorous perspective on customer engagement.

What works and what does not. Why seamless experience is vital to the success of the retailer and the shopping centre owner. What the future holds for technology and the customer experience in a physical store. Join the audience for a session in Retail Convergence and how to get it right.

Robert Welanetz CEO, Majid Al Futtaim Properties

12:00 – 12:30

Networking & Refreshment Break Exhibition Hall

12:30 – 13:15

Big Data: What It Means To The Retail Industry? Panel Discussion Technology in Today’s Shopping Centres Implications for Cloud Storage – Personal Data and Business Data – Ramifications for Retailers. Come to learn from the best minds in the retail industry globally on how to harness the information available in Big Data and put it to use in growing our retail businesses.

Colin Dowall Head of Property Management, JLL Furqan Athar Partner, McArthur + Company Chris Rans Director, Urban Analytics Samar Akkou, CSM, CLS Leasing Manager, CityMall Pam Bryson, CMD Consultant Hussain K Jamal, CSM, CLS Mall Manager, Al Majid Property Co LLC

18:00 – 20:00

Welcome To RECon MENA 2016 – Kick Off Cocktail Party Reception Sunken Garden in The Ritz Carlton Hotel DIFC

CONFERENCE DAY ONE: MONDAY – OCTOBER 31, 2016 09:00 – 10:00

10:00 – 10:10

Registration and Coffee Ritz Carlton Hotel DIFC, Grand Ballroom, Samaya Conference Ballroom Conference Official Opening & Welcome David Macadam CEO, MECSC

Richard Dean (MC) Radio Anchor, Dubai Eye

10:10 – 10:30

Mohammad Alawi CEO, Red Sea Mall

Moderator: Shah Karim CEO, Saferock

Welcome Addresses

Panelists: Ludmila Yamalova Founder and Managing Partner HPL Yamalova & Plewka Legal Consultants

Shane Eldstrom MECSC Board President & COO Al Farwaniya Property Developments LLC Tom McGee President & CEO, ICSC

Said Haider Regional Director, Yardi

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of shopping centre, food court and retail design experience. Derek is a well-known figure across the UK and Europe.

Vic Bageria CEO/CVO, Savant Data System Nick Koudas CEO, Aislelabs

Mark Handley – Toy Store – Global Expansion – Saudi in Riyadh and Jeddah, Oxford Street in London with many more planned across the UK, Dubai Mall and Yas Mall UAE, and Baku, Azerbaijan. The Toy Store expansion strategy is to expand across all markets through acquisition, direct entry or franchise model.

Mete Guney Sr. Vice President, MasterCard, Head of MasterCard Advisory 13:15 – 13:25

13:25 – 13:30

ICSC Certification Overview Including Arabization Shane Eldstrom, CRX, CDP, CLS, CSM Board President, MECSC & COO Al Farwaniya Property Developments LLC Samar Akkou CSM, CLS Leasing Manager, CityMall

Soren Jorgensen – Bateel International – Opening the first shop in Riyadh in 1989 then Jeddah and later in 2007 in Dubai launched the Cafe Bateel. With the 25th Anniversary this year, Bateel plans on launching a further 20 Bateel Café and traditional stores which are planned for opening in the GCC. New Oxford Street in London, Twin Towers in KL, Bahrain, India, Jordan, Kuwait, Morocco, Oman, Pakistan and Russia are also home to Bateel shops.

ICSC Foundation Scholarship Awards Award Recipient Rima Pradhan Tom McGee President & CEO, ICSC

13:30 – 14:30

Networking Lunch No. 5 Terrace

14:30 – 15:15

Global Expansion – Panel Discussion Global expansion is not for the faint of heart. But great rewards await those with the foresight and determination to expand into foreign markets. First mover advantage, competition, niche products, currency considerations are all aspects to manage.

From retailers, F & B to professional service providers come to learn the lessons learned through hard work, innovation and for seeing opportunities in the world with a fresh perspective.

Moderator: Richard Dean Radio Anchor, Dubai Eye Panelists: Michael Hirschfeld – with 35+ years in the Retail Industry and now with JLL in the NY office, Michael in the past was co-founder and owner of Surge Retail working with All Saints, Barney’s Ben Sherman, Bose Corporation, Brioni, Brookstone, Diesel, Lego, Lindt Chocolate, Puma and Quicksilver, to name a few brands. Working with notable companies in the past including Trammel Crow and Garrick-Aug Associates in NY, Michael’s role with JLL now is to expand the retailers tenant representation capabilities globally.

Derek Barker is the Managing Director of Haskoll, international award-winning architects and designers based in London, Beijing and Shanghai. With over 30 years

15:15

Close of Conference Day One

15:15 – 16:15

Annual General Meeting Samaya Conference Ballroom

15:00 – 15:15

Break Out Session – ICSC Certification Information And Exam Practice Sessions Sahaab Meeting Room Samar Akkou CSM, CLS Leasing Manager, Citymall Greg Vogt Director of Leasing, Gulf Related

CONFERENCE DAY TWO: TUESDAY – NOVEMBER 1, 2016 09:30 – 10:00

Registration and Coffee

10:00 – 10:10

Opening and Welcome Address Andrew Williamson Head of Retail, JLL Liz Holland Chairman, ICSC

10:10 – 10:40

MENA Rising Dr. Parag Khanna – an international relations expert and best-selling author. Twice on TED Talks, CNN Global Contributor, Senior Research Fellow in the Centre on Asia and Globalization at the Lee Kuan Yew School of Public Policy in Singapore. Parag will speak on the growing significance and importance of the MENA region, importance of infrastructure, the future of country’s borders globally and the rise of trade in the 21st century. Geotechnology clusters in the MENA region.

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10:40 – 11:10

11:10 – 11:40

GCC Mall Development Update Nadine Touma Gammage is no stranger to the retail world and market intelligence.

Starting her career in Disney Consumer products in Europe, Nadine moved to Head of Market & Consumer Intelligence at Chalhoub Group for 12 years. With an intimate knowledge of the diverse Middle Eastern Markets and luxury brands, her consulting business now is in high gear. No one is more well qualified than Nadine to provide her insights, wisdom and experience in the MENA region on the GCC Mall Development Update. Join us for an overview on what projects are coming, when and the impact these new shopping centres will have on each of the markets.

Defibrillation Devices In Shopping Centres Dr. Paul Dardel began his career in France as an emergency care physician outside of Paris. Paul’s background includes a wide range of studies from Virology to an MBA and then to launching a high tech start up as the CEO and founder of AEDMAP. Heart attacks need not be fatal. As an emergency physician, Paul has seen the benefits of instant access to proper medical equipment such as Public Access Defibrillation.

Defibrillation equipment is now high tech and is very user friendly being available in many locations where high densities of people circulate such as shopping centres and hotels. As a goal of the Dubai Government, Public Access Defibrillation is another initiative which will be made available to all shopping centres and areas of high footfall in Dubai and the UAE. Making Dubai a safe and happy place is the goal of the Dubai Government.

11:40 – 12:30

Morning Networking Break Exhibition Hall

12:30 – 13:00

Regional Market Update Simon Newberry is well placed to provide a regional market update for this segment of the program. With over two decades of first hand retail experience in Europe, Australia and the Middle East, Simon now heads up Urban Analytics a specialist research consultancy focusing on detailed analysis in a market where access to reliable information can be a challenge. Simon will lead the audience through a greater understanding of where we are today and what may be in store for tomorrow.

13:00 – 13:30

Unlimited Branding The Unlimited Branding session is a review of the ‘anti-branding movement’ in

the region. Anti-branding became a phenomenon in 1999 with the book ‘No Logo’ by the author Naomi Klein. Over the past 17 years many new brands have proliferated.

Does branding drive real business performance? Brand differentiation is becoming more difficult than ever. Why?

• Actual business practices matter much more than brand recognition, or are they linked?

• Brands now only matter to consumers when the brand behavior aligns with the sacred and shared values of the consumer community. Or is that changing?

• Brands must add value, be good corporate citizens and effective stewards of the resources they use to create, manufacture and distribute their products globally.

Which brands do that?

• Our panelists discuss what the latest trends are globally, regionally and locally regarding the question – Are brands important?

Moderator: Richard Dean Radio Anchor, Dubai Eye Panelists: John Brash heads up Brash Brands with over 25 years of hands on experience in marketing retail innovation. With past clients including Sainsbury, Shell, BP, Gulf Air, SCT as well as Emaar, Burj Khalifa, Etihad Rail, The Address, TDIC, and dnata, John is well versed in the world of effective communication for your brand.

Alex Andarakis - a thirst for finding meaning in everything he does has led Alex to a career which has never run short of momentum, energy and reinvention.

Alex has held senior leadership roles with Unilever, Aujan Industries, Emaar Properties and Omniyat Properties prior to establishing his own entrepreneurial venture with Andarakis Advisory Services, a hybrid management consultancy and creative agency based in Dubai, UAE.

13:30 – 15:00

Networking Lunch No. 5 Terrace

18:00 – 19:00

ICSC Awards Cocktail Reception Exhibition Area

19:00 – 22:00

ICSC MENA Awards Gala Dinner Samaya Ballroom Dress Code: Evening Attire

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EXHIBITORS COMPANY NAME

COUNTRY

STAND BOOTH NO.

Afkar Creations

UAE

26 – 28

Al Hokair Group (Sparky’s)

UAE

51

Al Othaim Real Estate Investment & Dev. Co.

Saudi Arabia/UAE

37 – 38

Alef Group LLC

UAE

49 – 50

Arabian Oud – An Al Jasser Group Company

UAE

8 & 15

Brands International

UAE

4–5

Business Automation & Security Systems LLC

UAE

9 & 14

CELS Events

UAE

55 – 58

Dalma Mall

UAE

1

Gate Avenue at DIFC

UAE

22 – 23

Hamat Property Co.

Saudi Arabia

39 – 44

Kingsmen Middle East LLC

UAE

52

Line Investments & Property LLC

UAE

24 – 25

LPFLEX International FZE

UAE

2

Majid Al Futtaim Properties

UAE

10 – 13

McARTHUR + COMPANY

UAE

48

Middle East Council of Shopping Centres (MECSC)

UAE

54

Premier Marketing Management

UAE

3

Retail Emotions

UAE

6 – 7 & 18 – 19

Sàvant Data Systems LLC

UAE

21

The Azdef Group / AZAB Production Group FZE

UAE

20

UNIFIED Real Estate Development Company

Saudi Arabia

45 – 47

Univision Media LLC (Le Chateau Bleu)

UAE

53

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EVENT FLOOR PLAN

EXHIBITORS BOOTH STAND NO.

COMPANY NAME

BOOTH STAND NO.

COMPANY NAME

1

Dalma Mall

26 - 28

Afkar Creations

2

LPFLEX International FZE

37 - 38

Al Othaim Real Estate Investment & Dev. Co.

3

Premier Marketing Management

39 - 44

Hamat Property Co.

Brands International

45 - 47

UNIFIED Real Estate Development Company

4 - 5 6 - 7 & 18 - 19

Retail Emotions

48

McARTHUR + COMPANY

8 & 15

Arabian Oud - An Al Jasser Group Company

9 & 14

Business Automation & Security Systems LLC (BASS)

51

Al Hokair Group (Sparky's)

10 - 13

Majid Al Futtaim Properties

52

Kingsmen Middle East LLC

53

Univision Media LLC (Le Chateau Bleu)

54

Middle East Council of Shopping Centres (MECSC)

20

The Azdef Group / AZAB Production Group FZE

21

SÃ vant Data Systems LLC

22 - 23 24 -25

Gate Avenue at DIFC Line Investments & Property LLC

49 - 50

55 - 58

Alef Group LLC

CELS Events

For further information: visit www.reconmena.com l To register contact register@mecsc.org or call +971 (0)4 359 7909 44 | Retail People

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Booth Stand No.

39 – 44

AN

PO Box 2323, Riyadh 12222 Kingdom of Saudi Arabia TEL: +966 11 461 4400

FAX: +966 11 201 1295

EMAIL: sdmairi@hamat.sa WEBSITE: www.hamat.sa Contact Person: Sinan Al-Dmairi Designation: Marketing Director

HAMAT PROPERTY CO. To conceive, plan and deliver state-of-the-art shopping experiences that excite the senses of today’s shopper, offering a warm and homely ambience and a perfect mix of the best local and international brands; we call it: “The optimum retail sales and leisure environment”. Hamat operated malls offer an exciting, pleasurable shopping experience in beautiful, spacious and stimulating environments in which the whole family can stroll, browse, take their ease and enjoy shopping together away from the cares of the day.

Our equally important focus is to design and deliver ‘tech-smart’ commercial environments. We live in a telecommunications world and an information society that demands the exchange of ideas, innovation and commerce as fast as “the speed of thought”.

Hamat commercial centres empower businesses to trade locally and internationally in environments inspiring growth.

By end year 2015 the Hamat team of specialists had imagined and managed 25 malls, plazas and business centres.

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Hamat DPS RetailMe 42x28.4 FINAL.pdf

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Booth Stand No.

22 – 23

DIFC Retail Leasing Team Dubai International Financial Centre TEL: +971 4 362 2447 OR +971 4 362 2439 EMAIL: retail@difc.ae WEBSITE: www.gateavenue.difc.ae

GATE AVENUE AT DIFC Convening the world’s most coveted retail brands, culinary concepts and art events, Gate Avenue at DIFC is an integrated and vibrant lifestyle community that enhances synergies to create a uniquely-curated mix of experiences. Located in the heart of Dubai, the development will connect the entire financial district, which will aesthetically and artistically link all building podiums within DIFC. Buzzing with business, lifestyle offerings and exclusive entertainment options, Gate Avenue at DIFC will be home to Dubai’s most sophisticated and premium urban environment that boasts a rich cosmopolitan community for the region’s most aspiring people.

A thriving destination, Gate Avenue at DIFC will feature three zones – the North, Central and South – all connected by an outdoor Promenade level that delivers a luxurious community hub for professionals, residents, and visitors.

Offering 660,000 square feet of build-up area, Gate Avenue at DIFC will bring visitors a selection of more than 150 dining, shopping and cultural experiences.

Connecting new ideas, experiences and people, the flourishing destination will be the substantiating element that transitions the financial centre into a leading global destination, while reinforcing its commitment to being an attractive place to advance, engage and enjoy.

For further information, please visit our website: www.GateAvenue.difc.ae, or follow us on Twitter/Instagram @GateAvenue

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on, pti e c Re ail t k oc eC m o elc r e W onso v i Sp lus Exc a Gift l Ga

Booth Stand No.

8, 15

20th Floor, Burlington Tower, Al Abraj St Business Bay, PO Box 86884, Dubai, UAE TEL: +971 4 388 1990

FAX: +971 4 388 1191

EMAIL: raffi.ayad@al-jassergroup.com WEBSITE: www.arabianoud.com Contact Person: Raffi Ayad Designation: Group Executive Director

ARABIAN OUD INTERNATIONAL AN AL JASSER GROUP COMPANY Established in 1982, is the largest perfumes mono brand retail chain in the world, with over 755 branches and more than 400 unique Oriental and Western luxurious fragrances.

Being the Scent of Luxury, Arabian Oud is a prominent and trusted name with over 36 years of expertise in the production of authentic scents. Arabian Oud was ranked number 1 in the Middle East, Africa and 11th globally as per reports from Euromonitor in 2013, and honored as one of the strongest 50 brands in Saudi Arabia in 2013.

The company manages a retail chain of 755 stores worldwide, serving customers across over 110 cities and 40 countries worldwide, from London to Paris, Istanbul, all across the Middle East Fareast and the flagship store in Times Square, New York.

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PO Box 341904, Riyadh 11333 Kingdom of Saudi Arabia TEL: +966 11 293 4141

FAX: +966 11 293 4455

EMAIL: info@arabiancentres.com WEBSITE: www.arabiancentres.com Contact Person: Luc Lescault Designation: Marketing Manager

ARABIAN CENTRES Arabian Centres is the leading developer, owner and operator of international standard shopping malls in Saudi Arabia.

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It currently operates 19 malls across 10 cities in Saudi Arabia, with a total Gross Leasable Area of 1,050,000 sqm, providing an unmatched shopping and leisure destination for visitors. The company has plans to build 11 new developments over the next three years.

The properties are found in the best locations, with the most desirable brands creating an unmatched shopping and leisure destination for our visitors and retailers alike.

Part of the Fawaz Alhokair Group, Arabian Centres has a 15-year proven track record in delivering consistent success in the retail and real estate sectors in Saudi Arabia. Arabian Centres is leading the transformation of the shopping mall landscape in Saudi Arabia.

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ICSC_RC_R

Event Sponsor

www.icsc.org/europe

BOOK

Where top leasing professionals connect with global brands for one profitable day of business

TO ENSU NOW RE THE B EST LOCATIO N FOR YO UR STAND!

Contact A bigail Live sey +44 20 79 76 3120 alivesey@ icsc.org

ICSC Global Partner

ICSC European Partners

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HO RIZ O N TA L

PO Box 54320, Jeddah 21514 Kingdom of Saudi Arabia TEL: +966 12 215 1551

FAX: +966 12 215 1546

EMAIL: info@redseamall.com WEBSITE: www.redseamall.com Contact Person: Eng. Ahmed Mahboub Designation: Quality Assurance &

Development Manager

RED SEA MARKET COMPANY – RED SEA MALL The Red Sea Mall is one of the biggest shopping centers at Jeddah City; it is located at the northern suburbs on Malik Road. The mall has 242,200 square meters built area, containing a five stars hotel, seven story office building, and both external and undercover parking areas all of which are linked to the 18 entrances of the mall thus facilitating easy access to the mall no matter where visitors to the mall park.

Red Sea Mall has chosen specialized designers to provide all the required services to our visitors, so they can enjoy pleasant shopping trips. Moreover, Red Sea Mall is a blend of international and local brands, has variety options of restaurants, cafes, and diners, and provides entertainment to the youth and children.

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TRIM (

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Building retail excellence

Booth Stand No.

24 – 25

Building retail excellence

PO Box 4048, Abu Dhabi, UAE TEL: +971 2 414 0555

FAX: +971 2 642 8700

EMAIL: nisrinh@lineinvestments.ae

marketing@khalidiyahmall.ae WEBSITE: www.lineproperty.com Contact Person: Nisrin Hajj Ali +971 56 504 6985

Nabel Aryadan +971 50 441 8942 Designation: Nisrin Hajj Ali (Marketing Manager – Dubai, NE, Al Ain) Nabel Aryadan (Asst Mall Manager – Khalidiyah Mall)

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LINE INVESTMENTS & PROPERTY LLC Line Investments & Property LLC (LIP) a mall development and management division of Abu Dhabi based Lulu Group International, is surging ahead into the future with an impressive line-up of shopping centres across the Middle East, South East Asia & India.

Armed with a strategic vision of the future and with extensive experience in retail business environments across the GCC, LIP expertise stretches over every conceivable area from selection of strategic locations and design & development to management and marketing; offering the optimal support for the brands to get maximum ROI. As a leader in shopping mall sector offering full 360 degree retail solutions, LIP has under it’s portfolio more than a dozen malls in different markets with numerous properties ready to open in the near future.

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Booth Stand No.

45 – 47

Unified Holding Center North of Exit 2 – Intersection of Prince Turki Ibn Abdelaziz Al Awwal Rd. with Said Al Mutawa St. Hitteen District Riyadh, Kingdom of Saudi Arabia TEL: +966 11 207 5500

FAX: +966 11 207 9900

EMAIL: info@unified.com.sa WEBSITE: www.unified.com.sa Contact Person: Amer H. Al Jraki Designation: Marketing & Communication Manager

UNIFIED REAL ESTATE DEVELOPMENT COMPANY Unified Real Estate Development Company is Saudi Arabia’s largest and fastest growing outdoor shopping center developer with over 50 shopping centers around the Kingdom of Saudi Arabia. Unified is a vertically integrated, internally managed retail oriented shopping center developer undertaking: ownership, location selection, planning, design, construction management, construction supervision, property management, marketing and leasing.

Due to Unified’s strategic location selection, attention to tenant mix, unique designs and, most importantly, our approach to work with our tenants as partners; we have developed long lasting, growing relationships with all of Saudi Arabia’s largest retailers including: Bin Dawood Group, Savola Group, M.H. Al-Shaya, McDonald’s Saudi Arabia, Al-Tamimi, Landmark Group, Bank Al-Jazeera, Magrabi Optical, Al-Faisaliya Group, MAF Retail and more. In addition, Unified is the largest single developer for each of: Danube Supermarkets, Panda Supermarkets, Bank Al-Jazeera and McDonald’s Saudi Arabia.

We look forward to helping you achieve your goals.

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Booth Stand No.

37 – 38

Unit 2301-2304, Al Ameri Towers Tecom, PO Box 50710,Dubai, UAE TEL: +971 4 276 6388

FAX: +971 4 276 6389

EMAIL: c.baherwani@othaim.com WEBSITE: www.othaim.com Contact Person: Chandan Baherwani Designation: Assistant Marketing Manager (Dubai)

AL OTHAIM REAL ESTATE INVESTMENT & DEV. CO. Al Othaim Real Estate Investment & Dev. Co. Al Othaim Real Estate Investment & Dev. Co. is one of the leading companies in the Saudi Economic Sector. The Company is active in the construction, operation and management of large retail complexes. It owns 14 retail complexes – considered a quality addition to the existing mega trade complexes, since they adopt best international standards, and apply innovative principles with regards to marketing and entertainment that cater to the needs and aspirations of Mall visitors (all ages included). The Malls host the finest local and international fashion shops, in addition to a variety of unique restaurants and modern family entertainment cities.

Abdullah Al Othaim Leisure & Tourism Co. One of the leading Saudi companies specialized in the field of leisure, entertainment cities and centers building and management and touristic projects. The Company owns 42 entertainment cities counting 6 million visitors per year. The Company works according to a well-crafted expansion strategy in the field of entertainment and tourism in KSA, UAE, Qatar, Egypt, and other countries.

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Booth Stand No.

55 – 58

E V E N T S F Malik Bin Ali Building, Office 401 PO Box 114306, Dubai, UAE TEL: +971 56 374 7890 EMAIL: info@cels.ae WEBSITE: www.cels.ae Contact Person: Alessandro Gaffuri Designation: General Manager

CELS EVENTS A memorable, original event hits the mark more than any campaign.

It’s the main road to engagement.

CELS Events is a professional event design firm, with more than 15 years of expertise. We are not a common event agency. We imagine and produce original formats, managing all elements from storytelling to performers and set-up: impressive, creative experiences that foster social sharing and engagement – events that build customer relationship. Something people will talk about.

CELS Events is a unit of CELS Group, international network of retail and marketing experts, renowned for managing customer engagement.

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Booth Stand No.

26 – 28

Showroom: Al Khamaari Street, Villa 41 PO Box 114306, Dubai, UAE TEL: +971 56 374 7890 EMAIL: info@afkarcreations.ae WEBSITE: www.afkarcreations.ae Contact Person: Alessandro Gaffuri Designation: General Manager

AFKAR CREATIONS Lights tell you stories.

When it comes to inspiring your visitors, we believe there’s nothing more powerful than light. We know light is life: light is joy, wonder, and style. It’s emotion. Light is the way you express your brand and identity.

In AFKAR we know lighting is building a relationship. Whatever your values, we create tailored projects that strengthen your bond with the community.

AFKAR is an independent Italian firm based in Dubai. We specialize in creating original festive lighting, handcrafted decorations, and multimedia settings. We’ve been in this business from 1999 in Europe, and from 2013 in the Gulf region.

CELS Events is a unit of CELS Group, international network of retail and marketing experts, renowned for managing customer engagement.

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group

Meet the next generation of retail marketing.

From relationship building to engagement strategies, the international firm that gives your customers experiences beyond expectations.

www.cels.ae | info@cels.ae offices in TORINO, DUBAI, DOHA, KUWAIT CITY

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Light up your visitors’ experience!

Discover the magic of the No.1 decorative lights manufacturer in the Gulf.

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Festive settings, custom creations, 3D video mapping & light art.

Learn more on

afkarcreations.ae

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13th Floor, Saudi Business Center, Madinah Road PO Box 32200, Jeddah 21428, Kingdom of Saudi Arabia TEL: +966 12 651 9393

FAX: +966 12 650 4299

EMAIL: mallsmarketing@kinan.com.sa WEBSITE: www.kinan.com.sa Contact Person: Zakir Hussain Designation: Manager, Malls Coordination

KINAN INTERNATIONAL REAL ESTATE DEVELOPMENT CO. KINAN Group was established in 2003 by the Savola Group, one of the largest food groups in the Middle East, North Africa and Turkey. The Savola Group is renowned for its investments within the food industry, holding majority interest in brands such as Afia Oil, United Sugar, Al Malika Foods and Panda Retail with other significant holdings in Herfy Foods and Al Marai, amongst others.

Currently, KINAN is developing 7 major residential communities at different stages of execution, totalling in excess of 6,000,000m2. A total of 18,500 units are under joint development by KINAN and its developers, reaching SR3 Billion in investment on completion. It has developed and operates a portfolio of 9 shopping malls in 7 cities within KSA, totalling in excess of 450,000m2 in GLA, with three new malls currently under construction, two of which will be in the new KINAN communities situated in the cities of Riyadh and Jeddah.

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Anywhere you may find yourself, Kinan offers you a special “Shoppertainment” experience in different regions around the Kingdom. We anticipate your needs and ensure they are fulfilled at our community focused shopping centers.

Masharef | Jeddah Al Deffi Center | Jubail

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Booth Stand No.

6 – 7 & 18 – 19

PO Box 33568, Dubai, UAE TEL: +971 54 443 7408 EMAIL: ka@retailemotions.ae WEBSITE: www.retailemotions.ae Contact Persons: Dr. Kersten Rosenau, CEO

Kacy Abouali, Director Sales & Marketing

RETAIL EMOTIONS It’s all about EMOTIONS! Successful Retail is Emotional Retail. And nothing is so emotional as stunning decorations!

We create holiday and seasonal decorations, for Ramadan, National Day, Festive or any other occasion. That opens people’s purses and wallets. Customers stay longer.

Buy more. Return often and tell others. This leads to higher footfall, longer stays, more turnover and consequently a faster return on investment. This is the result of our decorations and events. We prove it every year.

Our customers are shopping malls, cities and streets, airports, hotels and mixed-use developments. Some of our clients: Mall of the Emirates (Ramadan, National Day and Festive), Al Nakheel Mall (Ramadan), Kingdom Centre (Ramadan), Westfield London (Christmas), GUM Moscow (Festive), in total more than 800. We have no catalogue, no standard items. Each concept is created individually, adapted to the property and it´s branding. Decorations from us increase footfall and sales!

We see ourselves as full-service providers. From the design to the delivery of the decorations; from their installation to their dismantlement as well as, if need be, taking care of storage and maintenance, retail emotions is your partner.

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or ons p tS Gif e t a leg De e nc ere f n Co

Booth Stand No.

49 – 50

Zer gro bec for fam

Z A

31st Floor, Al Hind Tower, Al Khan PO Box 998, Sharjah, UAE TEL: +971 6 554 4111 EMAIL: info@alefgroup.ae WEBSITE: www.alefgroup.ae Contact Person: Diala Tannir Designation: Marketing Executive

O S

ALEF GROUP LLC Alef Group is a privately held lifestyle experience provider founded by Sheikh Khalid Sultan Al Qasimi in 2013. Headquartered in Sharjah UAE, Alef Group is a pioneer in developing premier lifestyle communities, destinations and experiences through investment and strategic joint ventures. With AED 4 billion worth of assets and a land bank of AED 1 billion, Alef Group’s premium developments lead the way in business and leisure projects complemented by the creation of high-quality residential communities.

Capitalizing on the consistent growth of the emirate and its unique geographical position as the connecting link between Dubai and the Northern Emirates, Alef Group recognizes the exceptional potential of this evolving modern metropolis.

Alef Group invests in strategic joint ventures with credible entities with a business scope that covers multiple divisions. Our approach is based on unvarying values. We work with a worldly mindset and abide to international quality standards. Our method is progressive and aims at pushing boundaries and always going beyond the norm. This leads to a creative strategy that generates inspired designs and developments. We are dynamic, constantly adapting to the changing city life and we believe that transparency in delivering on our vision and mission is the primary factor for our success. Retaining the elements of Sharjah’s rich history, from culture to education and architecture is our number one drive. Having defined the norms of contemporary Islamic culture and its reflection in modern architecture, we refine our concepts with a high-end approach that leads to Class A urban master-planned developments.

FO

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Zero 6 is a 16,000 sqm vibrant retail destination that will meet the growing demand for lifestyle experiences in Sharjah. It is set to become the top of mind leisure, entertainment, and F&B destination for the residents of Sharjah. Zero 6 will offer the best gym, nursery. family entertainment centre, F&B outlets and more.

Facilities Retail 13,000 square metres F&B 3,000 square metres Cinema City 8 screen complex Including IMAX Terrace area Outdoor culinary experiences

Zero 6 AL JURAINA OPENING SOON Sharjah International Airport

University City

Sharjah Co-operative Society

FOR MORE INQUIRIES PLEASE CALL: 00971 6 554 4111 alefgroup.ae

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Booth Stand No.

1

Tarif Highway, PO Box 91122, Abu Dhabi, UAE TEL: +971 2 550 6111

FAX: +971 2 550 6161

EMAIL: info@dalmamall.ae WEBSITE: www.dalmamall.ae Contact Person: Zeinab Badar Designation: Brand & Communications Manager

DALMA MALL Dalma Mall is a Super-Regional shopping mall located in Abu Dhabi. The mall is prominently situated on the Abu Dhabi–Tarif–Al Ain highway, opposite Mohammed Bin Zayed City and at the heart of Abu Dhabi’s growth corridor. A short distance from Maqta Bridge and Abu Dhabi International Airport and enjoys a primary catchment area of 600,000 people, Dalma Mall is one of Abu Dhabi’s shopping and tourist destinations and features over 425 stores and specialty leasing. Dalma Mall is part of the strategic plan of Abu Dhabi 2030 vision, which sets out the framework of the Emirate’s long-term growth. Dalma Mall is owned by The Developers Holding and has a total built-up area of 255,000 square meters and a total gross leasable area of 150,000 square meters.

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C h a n n e l

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Booth Stand No.

9, 14

BASS

Business Automation & Security Systems

Pantone 296 EC

Pantone 1565 EC

FONT TYPE:

IMPACT REGULAR

312, Al Naser Plaza Offices, Oud Metha PO Box 32318, Dubai, UAE TEL: +971 4 336 5547

FAX: +971 4 336 5542

EMAIL: nazina.kersley@bassuae.com WEBSITE: www.bassuae.com Contact Person: Nazina Kersley Designation: Sales Manager – Retail Security

BUSINESS AUTOMATION & SECURITY SYSTEMS LLC Business Automation & Security Systems (BASS) was established in 2002 in Dubai, United Arab Emirates.

BASS is a provider of high-level Video Surveillance, Access Control Systems, Retail Security Solutions, Building & Home Automation, Fire Alarm and other Low Voltage Systems for commercial, government and industrial sectors throughout the UAE and GCC. We are committed to you in the strategic design and seamless execution of innovative, state-of-the-art technology security systems that are delivered within budget and agreed time scales.

BASS’s world-class security technology is supported by highly experienced security specialists, design engineers, service and maintenance professionals all furnished with years of experience in the integration of major systems. All employees embody BASS’s core values, which are reflected in our focus on customer service and dedication to excellence. Key to the success of BASS is ongoing specialist training for staff to ensure integrity of systems and protections of your assets.

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BASS

Business Automation & Security Systems

Pantone 296 EC

Pantone 1565 EC

Retail Security Solutions

FONT TYPE:

In today’s dynamic retail environment, BASS understands the importance of innovative new strategies to improve your business IMPACT REGULAR

performance and build shopper loyalty. To help you get there, BASS who are business partners with Tyco Retail Solutions recognizes, responds and delivers the technology, solutions and expertise needed to stay one step ahead whilst staying in touch with the constantly changing needs of retailers.

With the development of our EAS acoustic-magnetic (AM) anti-theft technology, Traffic Intelligence, FRID, CCTV, Access Control and Intruder Alarm Systems, Retailers embrace its benefits.

EAS – deter and detect theft, allowing customers to browse openly displayed merchandise and protecting the store’s bottom line.

TRAFFIC INTELLIGENCE – retailers can push to differentiate and increase brand loyalty. A viable solution to understanding retail traffic is Traffic Intelligence when addressing areas such as conversion rates, staffing levels, promotions and the overall customer experience.

RFID – Inventory Intelligence Solutions are redefining the industry’s definition of optimum retails performance. Inventory Intelligence Solutions such as Inventory Visibility, Dual Technology Tagging (EAS/RFID), Inventory Executions and Analytics are reshaping the day-to-day retail environment., resulting in significant performance gains.

More Security products – Security Systems built with some of the industry’s most technologically advanced IP cameras backed up with and inexpensive, commercial-grade ideal for retail outlets and small businesses. BASS provides a complete Security Solutions also including Access Control and Intruder Alarms meeting the basic needs of customers who want security peace of mind without spending a fortune.

BASS

Business Automation & Security Systems

Pantone 296 EC

Pantone 1565 EC

FONT TYPE:

Tel: +971 4 336 5547 | Fax: +971 4 336 5542 | Email: info@bassuae.com | www.bassuae.com IMPACT REGULAR

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PO Box 29060, Safat 13151, Kuwait TEL: +965 2 530 9530

FAX: +965 2 530 9531

EMAIL: audrey.fernandis@gla.ae WEBSITE: www.gla.ae Contact Person: Audrey Fernandes Designation: Senior Lease Administrator

GLA PROPERTY MANAGEMENT GLA Property Management, is a professional retail real-estate firm currently managing 150,000 sq.mtrs of space and up to an additional 100,000 sq.mtrs of retail real estate is in the development pipeline. The company is known for its passion to build great places that deliver great experiences.

It is a branch of Tamdeen Shopping Centers Co. one of the five successful subsidiaries of the Tamdeen Group that aims to reshape the urban and social landscape through the retail sector.

Since the acquisition of Tamdeen Real Estate Company in 1996, Tamdeen Group has grown dynamically into the regional powerhouse that it is today. Through inspirational leadership and a visionary strategic focus, the Tamdeen Group of Companies now owns assets valued at over KD 1200 million with total combined paid up capital in excess of KD 400 million.

Consisting of Real Estate Development, Investment and Entertainment arms the group has consistently delivered growth for its partners and shareholders alike. Several international awards and recognition have followed for innovative design, state-ofthe-art architecture, outstanding marketing and pioneering use of technology.

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Dubai Internet City, DIC Bldg. 16, Office 331-333 PO Box 500562, Dubai, UAE TEL: +971 4 432 2679 EMAIL: said.haider@yardi.com WEBSITE: www.yardi.ae Contact Person: Said Haider Designation: Regional Director Middle East Sales

YARDI SYSTEMS LTD. Yardi is dedicated to the design, development, and support of real estate asset and property management software.

Yardi Voyager is the leading, full-business solution for retail property management that centralizes data and automates workflows to help property manager’s work more efficiently. Voyager reduces costs and maintains successful retail center operation. The solution combines property management and accounting with ownership, financials, budgets, forecasts, construction, and maintenance for a holistic view of your portfolio.

Voyager is an end-to-end commercial property and financial management platform for office, retail, and industrial real estate, automating processes with role-based dashboards, workflows, critical date notifications, and analytics. Enabling faster and more efficient execution of property operation strategies.

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ate leg e D nce sor e r nfe pon , Co Gift S r o la ons Sp & Ga d sor yar Lan Spon t Gif

Booth Stand No.

4–5

ORIGINAL LOGO

Jafza-South Extension PO Box 261506, Dubai, UAE TEL: +971 4 880 7900

FAX: +971 4 880 7979

EMAIL: kamel@brandsco.com

steve@brandsco.com WEBSITE: www.brandsinternational.ae Contact Person: Kamel Shaaban Designation: Business Development

BRANDS INTERNATIONAL BRANDS International which currently operates across four countries with 14 stores in the United Arab Emirates, nine stores in Saudi Arabia, two in Qatar and three stores in Oman, are on a mission to expand their business portfolio with a range of new concepts.

BRANDS International has acquired French bespoke tailoring brand SUITME; quirky Italian shoes and handbags brand POP; men’s grooming and accessories brand, Wardrobe; Italian menswear brand Francisco Tolli and DKS men’s luxury corporate wear in addition to new BRANDS and TOGA stores opening across the region.

BRANDS International has set a three year expansion plan with a budget of AED 300 million, launching a further nine stores this year with four stores within UAE, three stores in Saudi Arabia, one store in Qatar and another in Oman while their plans for 2016 includes opening stores in Egypt and Kuwait.

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Booth Stand No.

20

Address 1: PO BOX 7562 Princeton, NJ 08543, USA Address 2: Jumeirah Business Center 3, Cluster Y, Office 2804 Jumeirah Lake Towers, PO Box 392245, Dubai, UAE TEL: +971 4 447 2998

FAX: +971 4 277 6453

EMAIL: lisseth@azdef.com; razab@azdef.com WEBSITE: www.azdef.com; www.azabproductions.com Contact Person: Lisseth Azab (+971 52 633 3359) Designation: Global Director

AZDEF GROUP/ AZAB PRODUCTION GROUP FZE THE AZDEF Group is a group of Companies with focus Event Management, Business Develop and International Business Ventures. Our Company operating in USA, UAE, QATAR, KSA, South Africa and Bahrain. We offer a wide range of offerings with focusing on Kid & Family Related Events for Malls and Venues. Our experience of 12 Years in organizing events including Mall Related Events, Concerts, Fashion Show and leveraging artist and stars for appearances to create maximum impact and bring branding, sales and marketing opportunities to a wide range of international clientele. We pride ourselves in providing our clients with professional service, accurate and highest level of confidentially.

We have collaborated with many leading companies in United States, United Arab Emirates, Saudi Arabia, Qatar, Lebanon and South Africa. Alongside our partners we have created a team that can handle all your international collaboration needs.

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FA M I LY E N T E R TA I N M E N T

M A L L A C T I VAT I O N S

UNIQUE EVENT IDEAS

THE AZDEF GROUP W W W . A Z D E F. C O M

C O N TA C T U S :

+971 4 253 5051

FIND US ON:

THE CONFERENCE ON THE BUSINESS OF LUXURY IN THE MIDDLE EAST The arab luxury world conference is a unique event that takes place over two days and brings together brands, retailers, businesspersons, designers, manufacturers, entrepreneurs, luxury industry experts and high-net-worth individuals to discuss the trends, challenges and opportunities in the luxury industry.

With unique insights, exclusive research and impactful panel discussions, the conference provides insights into the region’s luxury sector, where statistics and data are hard to come by. arab luxury world is an unmatched platform to openly discuss and explore business opportunities, as well as an unrivalled networking opportunity for the luxury industry.

Profile of attendees The two-day conference brings together the who’s who in the luxury industry, including representatives from fashion & accessories, watches & jewelry, fragrance & beauty, art & culture, premium cars, tourism and gastronomy. Attendees will comprise: Luxury brands

Retailers

Distributors

Mall operators

Fashion designers

Service providers

Researchers

Dates and Location:

May 22 & 23, 2017, Dubai Contact Details: info@arabluxuryworld.com

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or ons p S ail ckt o er C inn D ala eG v i lus Exc

2nd Floor, Management Office, Landmark Shopping Mall PO Box 4505, Doha, Qatar TEL: +974 4486 5056 FAX: +974 4486 5148 EMAIL: contactus@btcfashion.me WEBSITE: www.matalan-me.com Contact Person: Hasit Kakkad Designation: Retail Manager

MATALAN BTC Fashion acquired the Matalan franchise in 2009 and have grown the brand with stores throughout the GCC and Levant Region.

Matalan is one of UK’s leading department stores committed to providing value for money that makes fashion sense. Matalan’s product range offers up to date fashion with a comprehensive selection of quality homewares, ladies’, men’s and children’s clothing and footwear - all under one roof.

Matalan opened its first store in the Middle East in June 2009. The brands target market is family and stores can be found in some of the premium Malls within the Middle East.

With 22 stores across the Middle East, expect more of Matalan as they provide high street fashion at prices everyone can afford!

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2nd Floor, Management Office, Landmark Shopping Mall PO Box 4505, Doha, Qatar TEL: +974 4486 5056

FAX: +974 4486 5148

EMAIL: contactus@btcfashion.me WEBSITE: www.btcfashion.me Contact Person: Hasit Kakkad Designation: Retail Manager

BTC FASHION BTC Fashion was established in 2000 with a vision of bringing the latest trends in international fashion to Middle East retail audience. To achieve its vision, BTC Fashion immediately began identifying the most appropriate retail brands for the Middle East market. In a short time period, BTC Fashion acquired the franchise rights for a number of retail brands, ranging from high fashion wear, homeware and footwear.

Key to BTC Fashion’s sustained success has been its expertise in identifying the latest international trends that precisely match the tastes and styles of the Middle East retail audience. Equally important has been its ability to ensure that the international retail brands that have been brought into its portfolio are provided with the right environment in which to prosper, both in terms of brand building and sales turnover.

Today, BTC Fashion has established a strong retail presence in the GCC and Levant region and continues to grow rapidly with the introduction of new brands.

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XC-

Aldar HQ, Al Raha Beach PO Box 51133, Abu Dhabi, UAE TEL: +971 2 810 5555 FAX: +971 2 810 5550 EMAIL: bmerchant@aldar.com WEBSITE: www.aldar.com Contact Person: Brad Merchant Designation: Director – Retail Asset Management

ALDAR PROPERTIES Aldar Properties PJSC, is the leading real estate developer in Abu Dhabi, and through its iconic developments, it is one of the most well known in the United Arab Emirates, and wider Middle East region.

From its beginnings in 2005 through to today, Aldar continues to shape and enhance the urban fabric of the UAE’s Capital City in addition to other key areas of the Emirate of Abu Dhabi.

Aldar develops exciting and innovative projects, such as the internationally recognized HQ building situated in the Al Raha Beach development, the Gate Towers in Shams Abu Dhabi on Al Reem Island, in addition to Yas Island’s F1 circuit.

Aldar’s shares are traded on the Abu Dhabi Securities Exchange and it is a profitable, cash generative business that provides recurring revenues, and benefits from a diverse and supportive shareholder base. Aldar operates according to high standards of corporate governance and is committed to operating a long term and sustainable business in order to provide ongoing value for its shareholders.

Aldar seeks to create quality, comfortable, desirable destinations that enrich the lives of Abu Dhabi residents as well as tourists within the Emirate. Aldar is playing a leading role in the development and provision of world class retail at Yas Mall and The Mall at the World Trade Centre, international standard education through Aldar Academies, iconic entertainment venues such as the Yas Marina Circuit, and community amenities across its entire portfolio.

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RETAIL BY THE NUMBERS NUMBER · 400,000 square meters of prime retail · 100 shops, restaurants, services · 50 million customers · 15 retail centres

· 400,000 square meters of prime retail · 700 restaurants, shops and services · 50 million customers · 20 retail centres · 3 dynamic markets Yas Mall | World Trade Centre | Al Jimi Malll | Abu Dhabi Plaza Abu Dhabi | Al Ain | Kazakhstan

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or ons p tS Gif y r ne tio Sta

Sky Tower #1302, Reem Island PO Box 109240, Abu Dhabi, UAE TEL: +971 2 443 0443 FAX: +971 2 443 2221 EMAIL: mSquared@reemmall.ae WEBSITE: www.reemmall.ae Contact Person: Sergio Novais Designation: Senior Retail Manager

REEM MALL Reem Mall will be a major retail, leisure, dining and entertainment destination for families in the heart of Abu Dhabi. The 2-million square feet of gross leasable area (of 2.9 million square feet of gross floor area) will feature 450 units including 85 restaurants, 3 department stores, one of the largest hypermarket space in the region, as well as unique entertainment and edutainment features - including the world’s largest snow play park.

The project, developed by NREC and UPAC at a cost of $1 billion, is strategically located at the entrance of Reem Island, and will become a leading destination shopping centre in one of the most vibrant and growing cities in the MENA region. Its proximity to downtown, the ample parking, its modern high-quality design and its complete offering truly position this mall in a class of its own.

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In the heart of Abu Dhabi World class retail, dining and entertainment now leasing

Contact: mSquared@reemmall.ae

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Booth Stand No.

53

Dubai Health Care City, Oud Metha Offices Building Office 214-215, Dubai, UAE TEL: +971 4 354 7444 FAX: +971 4 354 7555 EMAIL: ahmad@univisionmedia.ae WEBSITE: www.univisionmedia.ae Contact Person: Ahmad Shehadeh (+971 56 655 6770) Designation: Chief Executive Officer

UNIVISION MEDIA LLC We are the exclusive agent in the MENA region for ADRail, a new way of advertising on escalators handrails. A patented technology came from Canada from the largest handrail manufacturer in the world “EHC Global”.

We are the exclusive agent in the MENA region for ReelEyes, a German company developed and patented a free glasses 3D Displays.

We are the exclusive agent in the MENA region for Shapeshifter Media, a German company having unique technique on creating 3D floor & wall sticker’s artworks.

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EXCLUSIVE GALA DINNER SPONSOR From a solitary retail store in 1997, Grand Optics has grown to become a regional leader with 70 showrooms in high-end shopping malls across the MENA region, employing more than 350 staff. Their success stems from treating clients like royalty and turning shopping for eyewear into an immersive and fulfilling experience in luxurious and sophisticated surroundings. Grand Optics provides a full range of clinical and fashion eye wear, offering one of the region’s finest collection of casual and designer sunglasses – including brands such as Chanel, Gucci, Dior and Armani. They also have a comprehensive choice of coloured and medical contact lenses. www.grandoptics.com

OFFICIAL AIRLINE PARTNER The ‘Boxed Logo’ To answer the challenge of accommodating the Emirates logo in a horizontal space, we propose a new format in addition to the Brand Badge: the Boxed Logo.

Emirates is a global connector of people and places and an enabler for trade and tourism. With

. 2x

a fleet of over 250 fuel efficient aircraft, the multi-award winning carrier flies to more than 150

The Boxed Logo has been created using a carefully proportioned red container to house the Emirates logo. It is not a shortened version of the Brand Badge.

x

destinations across six continents. So far in 2016, Emirates has launched Cebu and Clark in the Philippines, Yinchuan and Zhengzhou in China, Yangon, and Hanoi. Emirates is the industry’s

.2x

. 2x

.2x

largest operator of Boeing 777s with more than 150 in the fleet. The airline is also the world’s largest operator of the Airbus A380 with 81 currently in its fleet. A total of 243 aircraft, worth

US$ 116 billion, are on the order books. www.emirates.com

OFFICIAL TECHNOLOGY PARTNER HyperMedia is the Out-Of-Home specialist subsidiary of one of the leading media groups in the Middle East. It is one of the world’s leading retail-focused OOH advertising companies.

HyperMedia delivers an unrivaled variety of advertising media across the Middle East including: • Dominating all in-store advertising, with a portfolio of over 200 hypermarkets in the Middle east. • HyperMedia manages the media and advertising of unique projects across the region like Hajj Terminal, part of King Abdul Aziz International Airport and Abraj Al Bait in Saudi Arabia.

• Hypermedia is also managing 800 lampposts scattered across the UAE. • On the go media is Hypermedia’s latest addition to its digital screens network, installed in 191 ZOOM locations in Eppco, Enoc and Dubai Metro station. • Recently partnered with 25 of the best malls in the UAE to create only nationwide mall advertising network. www.hypermedia.ae

SUPPORT PARTNERS NEARBUY has developed a proprietary range of tech solutions to help large venues to improve visitors experience. With over a half a million interactions every day, Nearbuy Solutions guide, SO LUT I O NS

engage and advertise visitors in shopping malls, theme parks, hospitals, airports, communities and other large public areas. NEARBUY designs, develops, implements and operates: • 3D Wayfinding solutions • Mobile and web solutions • Digital signage • Indoor location systems • Targeted advertising. The technologies implemented are fully integrated and

operates on multi-platforms (web, mobile, kiosks) allowing synchronized information on directories, promotions, events and advertising. NEARBUY operates in 6 different countries and is widely recognised as an innovation leader in many publications. www.nearbuysolutions.com

Alissar Flowers began in 1979, when the Mzayek family opened their first flower shop in Amman, Jordan delivering fresh flower arrangements and indoor plants to the local market. Alissar has now expanded throughout the GCC region and offers a wide range of floral products and services such as corporate floral solutions, retail shops, flower production facilities, bespoke wedding & event planning, and soon launching an online retail platform. With a strong dedication to constant creativity and innovation, a solid commitment to excellence, and a personal approach, Alissar promises impressive standards of service. Let us flower your world! www.alissarflowers.com

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Secure World is one of the leading Security Solutions provider company based in Dubai with a very vast experience in the field of specialized integrated security systems & solutions. It’s wide fleet of product range & services placed the company on the dynamic & progressive path to meet the growing needs of security industry. Secure World is fully geared-up with the qualified & professional technical team to carry out small, medium & large turnkey projects in the UAE & also across the Middle East region. The company is lead by the professionals in different field of its expertise to handle capably its two wings of security divisions to provide a total & complete security solution to its clientele. We had been recognised by Dubai Police and Ras Al Khaima Police for our Turnkey solutions.

Secure World developed customized applications like Loyalty Points, E-payment, Asset Management, People Counting, Time Attendance soln., Q Management, etc. www.secureworldme.com

Since 1969 Dhamani has grown into a vertically integrated company offering a wide variety of rare Diamonds and precious stones to create the finest jewelry set in beautiful designs while maintain the highest level of craftsmanship. Dhamani’s commitment for exclusivity & creativity is highlighted with the “Dubai Cut” diamond, a distinctive cut technique that elevates the beauty of a diamond, which can only be found at Dhamani and nowhere else in the world. www.dhamani.com

Al Nassma Chocolate LLC is the first company in the world to manufacture camel milk chocolate. Al Nassma has developed a reputation for truly outstanding, unique chocolate quality. Currently distributed in airport duty free shops, premium department stores, tourist attractions and 5 star hotels in the UAE, the aim for 2017 onwards is to continue to extend our footprint in selected premium malls & department stores worldwide. www.al-nassma.com

Crystal House Sharjah is One of UAE’s leading manufacturer and Trusted Name in industry of Corporate Awards. Our Each & Every product is made with Passion of perfection to ensure that it’s not just aesthetically appealing but also fulfills the purpose of Creation. Our Specialization is Crystal Awards, Metal Awards, Acrylic Awards, Wooden Awards, and Velvet/Leather boxes.

In Branding we can do Engraving, color filling, Laser engraving, Die cutting of trophies, 3d models/Replicas, Screen printing, UV printing and Etching. You are welcome to choose from wide range of corporate gifts like trophies and desktop products, replicas of famous traditional and modern buildings, objects of common interests, religious artifacts, sports awards and trophies, 3-Dimensional images in cubes, gift ideas for family occasions or simply the latest gift trends. www.crystalhousesharjah.com

CONFERENCE DELEGATE GIFT SPONSOR For over two decades, Right Selection Speakers Bureau (RSSB) have been passionately encouraging and relentlessly promoting a learning culture globally and are now maestros at inspiring success for all. Conference Organizers, Events Planners and Major Corporates regularly source leading speakers through RSSB who are well connected with an elite group of highclass international motivational speakers. These thought leaders and transformational gurus add a special touch of class and elevate each event with their expertise and futuristic thinking in various fields like hospitality, customer service, sales, marketing, leadership, strategy, team building, communication skills, mind mapping and more. Practical and inspirational tools like Books and CDs are also sourced worldwide and made available to conference organisers to gift their delegates and also for the benefit of the learning and development centers of the corporates. www.rightselection.com

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MEDIA PARTNERS City 7TV is the UAE’s first local English language television channel showcasing various programs throughout the day. It is a spectacular display of the fastest growing and most dynamic country in the GCC region, the UAE. The channel has broken new ground in locallyproduced television – its flagship news program 7 National News is a mainstay in the local media market and stands as the only private, locally produced English newscast servicing the UAE’s diverse expat community. The channel is accessible to all viewers free-to-air on Nilesat across the Middle East and North Africa. It is also available on Showtime, E-vision and Du IPTV, as well as being distributed in all major hotel chains in the UAE. www.city7tv.com

Khaleej Times (KT), the first English newspaper of the UAE, is now a vibrant 38 years young. The newspaper comprises the Main News Section, Sports, Business, the hugely popular Classified and Appointment sections, the tabloid-sized City Times and a glossy magazine on Fridays called WKND. There are also a bouquet of special product supplements, a high-end lifestyle magazine, STYLE, an interiors magazine – Inspired Living, The KT Cookbook, EAT TREATS, and Parent Talk, Travel Guides etc… all promising to keep the reader content. As times have changed, KT has embraced digitalization with a strong web presence and access to mobile apps. Around 300,000 + readers enjoy the read when the world is slipped under their door! Every morning! For advertising queries please call: +9714-405 0801. www.khaleejtimes.com

Selfie TV is the ultimate destination and guide to entertainment happening all around the world.

It’s an online Web Channel catering to all your entertainment needs at your fingertips. Our company was launched in 2014 with the vision of creating a platform that covers everything from exciting happenings around the world to the latest celebrity and lifestyles trends. From producing our own TV shows to providing flawless events coverage, we aim to provide rich and remarkable multimedia creations that match your expectations. At SELFIE TV, we believe in providing services like you’ve never seen before. From interviewing celebrities in our original talk show to covering all events from press conferences to festivals, we do everything the Selfie way – blending creativity and charm. In-house Production: Photography – Events Coverage – Documentaries. www.selfietv.co -SCTlogo red and black.pdf

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Shopping Centres Today Global, published by ICSC, is the only global publication devoted exclusively to retail real estate. The magazine covers all aspects of the industry, including development; leasing; capital markets; retail and legislative affairs. SCT Global, a quarterly publication, is available at icsc.com, and a printed version appears twice a year to coincide with RECon MENA, the European Conference, and MAPIC. SCT Global is the sister publication of SCT, published monthly and distributed to ICSC’s approximately 70,000 members. www.icsc.org/sct/sct-global

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www.kingsmen-me.com . www.kingsmen-int.com

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Booth Stand No.

51

AL HOKAIR GROUP Head Office PO Box 108963, Abu Dhabi, UAE TEL: +971 2 491 4445 FAX: +971 2 491 4444 EMAIL: h.hussein@alhokair.com WEBSITE: www.alhokair.com Contact Person: Hani Al Hussein Designation: Regional Marketing & Sales Manager – UAE

Al Hokair Group is synonymous with Entertainment and hospitality in the middle East with 70 FECs and 33 hotels throughout KSA, UAE, India & Egypt.

Al Hokair FECs hosts more than 10 million visitors a year, and has been a successful group in maintaining its leading position as the first and the largest Saudi company invested in this sector.

The success comes from the Group’s focus on providing entertainment with many options for the whole family, and for all age groups throughout its flagship entertainment brand Sparky’s and the other Brands : Snowy forest, Sky Zone, and Minoplis.

Booth Stand No.

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LPFLEX INTERNATIONAL FZE D-310 – Dubai Silicon Oasis, PO Box 341242, Dubai, UAE TEL: +971 4 371 2550 FAX: +971 4 371 2551 EMAIL: admin@lpflex.com WEBSITE: www.lpflex.com Contact Person: Sanjay Nambiar.A Designation: Administration Manager

LPFLEX is a brand of MAAS&ROOS AG, Germany and is having more than 80 years history in sign making. Only with a strong image can one attract new customers and stay ahead of the curve. The first impression counts and an eye catching signage leaves bright images in good memory and LPFLEX Sign Systems help businesses making a good first impression. One that lasts.

Our exceptional services include: • High-end signage in a striking design • Flexibility i.e. the perfect solution for each customer • All systems manufactured under strict controls in our company • Swift and uncomplicated execution of planning, manufacture and installation • The highest quality and life time. We set high value to Service and Trust. Thanks to our long experience in light advertising and project management the LPFLEX production is a smooth process with delivery on due date. We offer our clients everything out of one hand — from constructions, panels and pylons to individual letters. Why complicate things? We are there for you when you need us. A short decision making process and a clear task structure make for quick solutions. From quotation to installation. We have our operations in Dubai to take care of all our GCC customers.

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Booth Stand No.

52

Official Exhibition Contractor

KINGSMEN MIDDLE EAST LLC Al Quoz, Industrial Area 1, PO Box 37741 Dubai, UAE TEL: +971 4 338 9340 FAX: +971 4 338 9341 EMAIL: info@kingsmen-me.com WEBSITE: www.kingsmen-me.com Contact Person: Rohan Dodhi Designation: Manager, Business Development

Established in 1976 and listed on the main board of Singapore Exchange, Kingsmen is a leading communication design and production group with offices in 19 major cities across Asia Pacific and the Middle East.

Through its strategic network of offices and worldwide associates, Kingsmen provides integrated communication solutions covering a full range of services from ideation, research & design, consultancy, project management, prototyping to fabrication, implementation & installation, logistics support and after sales services.

These seamless end-to-end solutions are offered to global clients across multiple sectors like trade shows & exhibition, retail & corporate interiors, thematic and museums and alternative marketing.

Kingsmen – your partner of choice in Asia Pacific and Middle East.

Booth Stand No.

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McARTHUR + COMPANY

M c A RT H U R +C O M PA N Y S H O P P I N G

C E N T R E

S P E C I A L I S T S

The Pinnacle Building, Suite 401 – 403 Sheikh Zayed Road, PO Box 283850, Dubai, UAE TEL: +971 4 392 8304 FAX: +971 4 399 0421 EMAIL: sylvie@mcarthurcompany WEBSITE: www.mcarthurcompany.com Contact Person: Sylvie Saddik Designation: Business Development Manager

The creation of shopping centres that generate strong returns for investors and profitable businesses for retailers is at the heart of the McARTHUR + COMPANY approach to shopping centre and mixed-use development, leasing and operations advisory.

McARTHUR + COMPANY boasts a talented team of over 30 industry professionals with decades of shopping centre development experience all over the world. The firm has provided valuable strategic advice and leasing and management services to projects in the UAE, Saudi Arabia, Bahrain, Qatar, Lebanon, Iran, Iraq, Egypt, Malaysia, Azerbaijan, Kuwait, Jordan, Oman as well as USA, Canada, India and South Korea.

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Booth Stand No.

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MAJID AL FUTTAIM PROPERTIES Majid Al Futtaim Properties, Tower 2 PO Box 60811, Dubai, UAE TEL: +971 4 206 1111 EMAIL: leasing@maf.ae WEBSITE: www.majidalfuttaim.com Contact Person: Sara Allaw

Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA). A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to create great moments for everyone, every day. It has since grown into one of the United Arab Emirates most respected and successful businesses spanning 15 international markets, employing more than 33,000 people.

Majid Al Futtaim owns and operates 20 shopping malls, 12 hotels and 3 mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, operates a portfolio of more than 160 outlets in 15 countries.

Booth Stand No.

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MIDDLE EAST COUNCIL OF SHOPPING CENTRES (MECSC) 803 Burjuman Business Tower, PO Box 43972, UAE TEL: +971 4 359 7909 FAX: +971 4 355 8818 EMAIL: lea@mecsc.org WEBSITE: www.mecsc.org Contact Person: Lea Venezuela Designation: Director

The voice of the shopping centre industry in the Middle East & North Africa. The Middle East Council of Shopping Centres is the regional trade body representing the Shopping Centre Industry in the Middle East & North Africa. Our mission is to provide an effective forum for exchange of ideas and sharing of knowledge and be a catalyst in the development of the shopping centre industry in the Middle East & North Africa.

Established in 1994, MECSC has grown over the years and has a strong and closely connected member base of nearly a 1,000 industry professionals from all over the Middle East & North Africa representing shopping mall owners, developers, marketing managers, leasing managers and specialists, retailers, consultants, property managers, financiers, accountants, government officials and industry suppliers. Affiliated to the New York based International Council of Shopping Centers (www.icsc.org), MECSC provides its members with unparalleled local and international business contacts and support through its network of international affiliates.

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Booth Stand No.

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PREMIER MARKETING MANAGEMENT Prism Tower 3302, Business Bay, PO Box 334590, Dubai, UAE TEL: +971 4 453 1110 FAX: +971 4 420 1029 EMAIL: angela@pmmc.ae WEBSITE: www.pmmc.ae Contact Person: Angela Perez Designation: Business Development Manager

Premier Marketing Management (PMM) is a regional market research consultancy firm based in Dubai; we provide premium research and fieldwork services in order to help your business rise to the highest standards of performance and achieve overall customer satisfaction. PMM has started to operate in new countries such as India, Egypt, Lebanon, Turkey and Europe in cooperation with MSPA (International Mystery Shopping Provider Association).

Our core services: Mystery Shopping, Mystery Calling, Benchmarking, Customer Satisfaction, Staff Satisfaction, E-mail survey, Online survey, Brand Positioning, Create a Demand,….

PMM provides marketing research services for both B2B and B2C markets across all major industries, actively moving from measurements to action for an improved service quality and increased profit ensuring that our clients are always premium in their areas of expertise.

Booth Stand No.

Gift Sponsor

Conference Delegate Gift Sponsor

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SÀVANT DATA SYSTEM LLC Office 401, One by Omniyat, Business Bay PO Box 116396, Dubai, UAE TEL: +971 4 393 9315 FAX: +971 4 393 9325 EMAIL: info@sdsdxb.com WEBSITE: www.sdsdxb.com Contact Person: Michael Lodge Designation: COO

Sàvant Data System helps organizations to develop new insights into how to make their business more efficient and successful. The leading business intelligence and solutions provider for retail businesses ranging from malls to banks and museums to casinos, Sàvant is a pioneer in focusing entirely on optimizing the shopper experience.

More than 400 retailers in over 38 countries have adopted Savant’s analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, customer experience management and eliminate unnecessary costs.

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Flyer.pdf

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2016

Middle East & North Africa Shopping Centre & Retailer

AWARDS A AW WAR W ARDS

CONTACT US FOR MORE INFORMATION TEL: +971 4 359 7909 REGISTER@MECSC.ORG WWW.ICSC.ORG/MENAAWARDS

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Size: Trim – HxW = 284x210mm, Bleed – HxW = 290x216mm

Grand Optics started its first showroom in Deira City Centre, since then business has come a long way in 19 years. With more than 350 staff and has grown to become a regional leader with 60 showrooms across Six countries.

UAE . BAHRAIN . EGYPT . OMAN . SAUDI ARABIA . QATAR /Grand Optics

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/Grand.Optics

info@grandoptics.com

www.grandoptics.com

10/26/16 3:41 PM

WELCOME MESSAGE

Welcome to the 2016 ICSC / MECSC Retailer and Shopping Centre Awards The 2016 ICSC - RECon Gala Awards Celebration CUSTOMER AND INNOVATION

Amazing growth. Credibility. Recognition. Innovation.

All these words define our ICSC / MECSC - Retailer and Shopping Centre Awards. In 2013 we had just 38 submissions. In 2014 we received 53 submissions. In 2015 we received 84 submissions. This year we have received a record 118 submissions for these prestigious Retailer and Shopping Centre Awards which is an incredible 3 fold increase in just four years!!!

We believe this growth is due to the solid retail industry credibility associated with the ICSC / MECSC in the impartial adjudication of these submissions.

The Judges deserve a special thank you for their time invested for their independent review of all submissions. With the 118 submissions this year, our Judges spent many hours of their volunteer time reviewing the merits of each entry. Thank you!

The ICSC and MECSC teams also need to be recognised and thanked for their dedication and support in making the ICSC MENA Retailer and Shopping Centre Awards, the outstanding event which it has grown to be! In particular JoAnn Laut from ICSC heading up the New York team and Lea Venezuela our Director in the MECSC deserve a special thank you for their tireless efforts to bring this Awards Event to life!!!

Congratulations to all entrants for taking the time, effort and investment to make these detailed and sophisticated submissions. Your continual striving for excellence and your desire to achieve exceptional results raises the standards in the retail industry in our region.

Best of all, we are all being recognised for our excellence on a world stage!

Enjoy the Evening!

Elizabeth Holland Chairman – ICSC

Tom McGee President & CEO ICSC

David Macadam CEO – MECSC

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KIDS TOY’S SHOP

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THE KIDS CITY.

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MENA SHOPPING CENTRE & RETAILER AWARDS JURY

Alex Andarakis

Avijit Yadav CMD, CSM, CDP, CLS, CRX

Lizelle Fitoussi, CMD

Managing Director Andarakis Advisory Services UAE

Chief Operating Officer GLA Property Management Kuwait

Head of Marketing – Asset Management & Retail, Mubarak & Brothers Property & Financial Investments LLC. UAE

Magejana Masilela

Maimunah Shebani

Mohammad Alawi

Chief Operating Officer – Malls Kinan International Real Estate Development Co. Kingdom of Saudi Arabia

General Manager – Special Projects INMA Property Development LLC Oman

Board Member & Chief Executive Officer Red Sea Markets Co. Ltd. Kingdom of Saudi Arabia

Nada Abou Saab

Pam Bryson, CMD

Phil McArthur, CRX, CDP, CSM

Marketing – Director Majid Al Futtaim Properties UAE

Consultant UAE

Founder & Managing Director McARTHUR+COMPANY UAE

Sanjay Mehta

Stephanie-Alexandra Chartier, CMD

Marketing – Associate Director Property Services Majid Al Futtaim Properties LLC UAE

Marketing Director Al Farwaniya Property Developments LLC UAE

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JUDGING AND SCORING PROCEDURE

The Middle East and North Africa Shopping Centre and Retailer Awards Jury, a group of leading industry experts, will review eligible submissions and score them confidentially. The jury will not review entries from their own companies or any entry that might constitute a conflict of interest.

Judges review each entry according to a specific criteria and award points accordingly. Please refer to the specific awards categories.

In each category and classification there is the potential for honouring Gold and Silver winners. All entries with a total of 85 for Design and Development and 40 for Marketing, NOI Enhancement and Retail will be honoured with a Gold Award and entries with the score of 75 points but less then 85 for Design and Development and 35 points but less then 40 for Marketing, NOI Enhancement and Retail will receive the Silver Award regardless of how many other winners are in each category or classifications. The entries that score within the top 50 percent are designated finalists.

ICSC and MECSC seeks to honour entrants in every category and classifications, but remember, the programme is designed to recognise the highest level of excellence, so entries must achieve a minimum number of points required to be considered for an award.

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GALA AWARDS EVENING

18:00 hrs :

COCKTAIL RECEPTION & NETWORKING

19:00 hrs : 19:15 hrs :

INTRODUCTION & WELCOME REMARKS

20:45 hrs :

AWARDS CEREMONY

GALA DINNER

2016 MENA SHOPPING CENTRE & RETAILER AWARDS PRESENTATION ICSC FOUNDATION COMMUNITY SUPPORT AWARD RETAIL PROFESSIONAL OF THE YEAR BEST MENA RETAIL BRAND RETAIL EXCELLENCE GOLD, JEWELLERY AND WATCHES SPORTSWEAR AND GOODS ENTERTAINMENT, MUSIC AND LEISURE FAST FOOD RESTAURANTS DESIGN AND DEVELOPMENT RETAIL STORE DESIGN RENOVATIONS/EXPANSIONS NEW DEVELOPMENTS NOI ENHANCEMENT LEASING MARKETING/SPONSORSHIP OPERATIONS/OVERALL TEAM NEW MEDIA SOCIAL MEDIA EMERGING TECHNOLOGY INTEGRATED DIGITAL CAMPAIGNS TRADITIONAL MARKETING ADVERTISING CAUSE RELATED MARKETING CUSTOMER SERVICE EXPERIENCE AND/OR ENGAGEMENT GRAND OPENING, EXPANSION & RENOVATION PUBLIC RELATIONS SALES PROMOTION AND EVENTS

22:00 hrs :

END OF AWARDS CEREMONY

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TRADITIONAL MARKETING Advertising A WHOLE NEW WORLD OF FLAVOURS BurJuman Centre, Dubai, UAE Management Company: BurJuman Center LLC Owner: BurJuman Center LLC BurJuman’s ‘A Whole New World of Flavours’ campaign used colourful hot air balloons in mall signage and media platforms to promote the launch of the center’s new food court and restaurant offerings.

ALL-NEW GIFT CARD LAUNCH - CHRISTMAS City Centre Beirut, Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut launched their new co-branded gift card during the Christmas season with a comprehensive 360 degree campaign that generated more than $467,000 in positive PR value.

FREE MOVIE DAY City Centre Fujairah, Fujairah, UAE Owner/Management Company: Majid Al Futtaim Properties City Centre Fujairah’s free movie trifecta initiative increased footfall by more than 25%, exceeded all targetted media objectives, and created significant attention on the centre’s social media platforms

SHAUN THE SHEEP ENTERTAINMENT City Centre Muscat and City Centre Qurum, Oman Owner/Management Company: Majid Al Futtaim Properties City Centre Qurum and City Centre Muscat hosted the ‘Shaun the Sheep’ event that included several daily performances of ‘Dancing with Shaun’, as well as the interactive ‘Championsheeps’ games zone.

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2015/2016 ADVERTISING CAMPAIGN The Galleria Al Maryah Island, Abu Dhabi, UAE Management Company: Gulf Related Owner: Gulf Related and Mubadala Real Estate & Infrastructure (MREI) The Galleria on Al Maryah Island employed nine social media influencers in their 2015/2016 Advertising Campaign to promote the centre’s diverse fashion, food and beverage, and special event offerings.

Cause Related Marketing 360 MALL MOTHER & BABY LOUNGE 360 MALL, Kuwait City, Kuwait Management Company: GLA Property Management Co. W.L.L. Owner: Tamdeen Shopping Center Development Co. K.S.C.C. The Mother & Baby Lounge includes a reception area with a dedicated attendant, comfortable seating, subdued lighting, a kitchenette, and three cubicles equipped for breastfeeding and nappy changes.

OFFICIALLY AMAZING UPLIFT Al Wahda Mall, Abu Dhabi, UAE Management Company: Line Investments and Property (LLC) Lulu Group International Owner: Mr. Yusuffali M.A. Al Wahda Mall’s hosting of Eva Clarke’s efforts to set Guinness world records for the most pushups, included a fund-raising event that generated more than $15,700 USD to benefit street kids in Brasil.

TREE OF LIFE Arabian Center, Dubai, UAE Management Company: Lals Group Owner: Mr. Lal Ganwani The ‘Tree of Life’ Arabian Center’s annual Ramadan initiative – symbolically displays the community’s efforts to bring light, hope, faith, and change, to the lives of orphaned children.

PARK RIGHT CAMPAIGN City Centre Bahrain, Manama, Kingdom of Bahrain Owner/Management Company: Majid Al Futtaim Properties The objective of the ‘Park Right’ campaign was to raise awareness on correct parking practices and the importance of parking in designated areas, as well as to ensure the safety of disabled centre visitors.

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31 DAYS OF HAPPINESS City Centre Sharjah, Emirate of Sharjah, UAE Owner/Management Company: Majid Al Futtaim Properties City Centre Sharjah’s ‘31 Days of Happiness’ campaign included unexpected acts of kindness and surprise, as well as special rewards, promotions, and gifts, in celebration of the holy month of Ramadan.

#GIFTYOURTIME CAMPAIGN Centrepoint, Dubai, UAE Management Company: Landmark Group Based on insight revealing 48% of parents feel they don’t spend enough time with their families, Centerpoint’s Family Day campaign focussed on giving children the best gift of all – a parent’s time.

BREAST CANCER AWARNESS CAMPAIGN City Centre Beirut, Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut covered mirrors in women’s washrooms in opaque pink vinyl with two holes in the middle with the caption ‘There are things worth checking more often.

Check for Breast Cancer.’

NOT JUST SPECIAL, BUT SUPER! City Centre Deira, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties The ‘Not Just Special but Super!’ campaign featured collaboration with 20 special needs children, to create and produce a 3-D printed figurine of each child’s face on their favourite superhero’s body.

THE YOUNG ENGINEER EVENT IN DANA MALL Dana Mall, Yanbu, Saudi Arabia Owner/ Management Company: Kinan International Real Estate Company The ‘Young Engineer’ initiative was designed to encourage children to compete in a series of educational activities, whilst enriching their knowledge of the Industrial City and the Yanbu Royal Commission.

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‘GREEN DREAM 2022’ Ezdan Mall, Doha, Qatar Owner/Management Company: Ezdan Holding Group Ezdan Mall’s ‘Green Dream 2022’ initiative includes a variety of ongoing projects and events designed to encourage the community’s families and business owners to embrace a culture of eco-responsibility.

HERFAH EXHIBITION Kingdom Centre, Riyadh, Saudi Arabia Owner/Management Company: Trade Centre Company Ltd The Herfah Exhibition at the Kingdom Centre displayed the handicraft work created by 140 Saudi women, to raise awareness and support for the importance of preserving a national cultural heritage.

STOLLEN CHARITY CAKE SALE Mall of the Emirates, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties Community children and local chefs worked together to create 700-meters of German Stollen cakes, which were then sold at a center event, with sale revenues going to the Dubai Center for Special Needs.

BUILDING HOPE, BRICK BY BRICK Mubarak & Brothers Investments, Abu Dhabi, UAE The ‘Building Hope, Brick by Brick’ campaign generated awareness and raised funds for a Special Care Centre that provides medical practitioners, skilled teachers, and equipment, for people with disabilities.

DARBAK Oman Avenues Mall, Muscat, Oman Management Company: Lulu Group International Owner: Al Taher Properties & Lulu Group International Oman Avenues Mall installed a 2.25 km walking track throughout the mall’s five levels, incorporating motivational messages along the way to encourage users as they walked off unwanted pounds.

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4TH IFTAR ABNAA ALKAHIR Red Sea Mall, Jeddah, Saudi Arabia Management Company: Intimaa Real Estate Owner: Red Sea Market Co. LTD Red Sea Mall’s fourth annual ‘Iftar Abnaa AlKhair’ event included a sumptuous feast, live entertainment, craft activites, amusement rides, and gifts, for 1,000 orphaned children from around the region.

PRODUCTIVE FAMILIES BOOTH Red Sea Mall, Jeddah, Saudi Arabia Management Company: Intimaa Real Estate Owner: Red Sea Market Co. LTD Throughout the year, more than 100 families from the community will be given the opportunity to display and sell their merchandises free of charge at Red Sea Mall’s ‘Productive Families Booth’.

Customer Service Experience and/or Engagement WE MAKE HAPPY 360 MALL, Kuwait City, Kuwait Management Company: GLA Property Management Co. W.L.L. Owner: Tamdeen Shopping Center Development Co. K.S.C.C. The Mother & Baby Lounge, Mobile Phone Chargers, Porters, Chilled Water Bottles, Wet Wipes, and Child Safety Wrist Bands, are amongst the 24 free customer service amenities available at 360 Mall.

360 MALL MOTHER & BABY LOUNGE 360 MALL, Kuwait City, Kuwait Management Company: GLA Property Management Co. W.L.L. Owner: Tamdeen Shopping Center Development Co. K.S.C.C. Nearly 5,000 mothers visited 360 MALL’s Mother & Baby Lounge – a dedicated area for mothers to breastfeed and care for their babies in a calming and tranquil environment.

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KINAN MEGA SUMMER EVENT Kinan International Real Estate Company, Jeddah, Saudi Arabia The Kinan Mega Summer Event held in six malls in four cities over a 45-day period, included live performances and activities with beloved cartoon characters, as well as gift giveaways and promotions.

CUSTOMER SERVICE TRAINING PROGRAM Majid Al Futtaim Properties, Dubai, UAE The Majid Al Futtaim Management Team designed and executed a specialised customer service training program for its 146 team members in centers across the UAE, Oman, Bahrain, Lebanon, and Egypt.

Grand Opening, Expansion & Renovation AL OTHAIM MALL-UNEIZAH GRAND OPENING Al Othaim Mall-Uneizah, Uneizah, Saudia Arabia Owner/Management Company: OREIDCO Al Othaim Mall’s Grand Opening campaign included family-friendly exhibitions, a 50% discount on food and beverage and entertainment offerings, and an opportunity for shoppers to win one of 10 new cars.

UNBOXED AT BOXPARK BOXPARK, Dubai, UAE Owner/Management Company: Meraas – Box Park LLC The ‘UNBOXED’ grand opening campaign included themed performers, acrobats, contortionists, dancers and magicians, leaping unexpectedly out of large gift boxes placed around the BOXPARK development

GRAND OPENING CELEBRATION City Centre Muscat, Muscat, Oman Owner/Management Company: Majid Al Futtaim Properties Owner: Majid Al Futtaim City Centre Muscat’s redevelopment celebrations included a grand opening event, live entertainment, community and cultural initiatives, National Day celebrations, and a series of fashion shows .

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EXPANSION GRAND OPENING Mall of the Emirates, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties Mall of The Emirates celebrated the unveiling of their new luxury wing with an exclusive grand opening event featuring live performances, luxury gift giveaways, and the latest in technological innovations.

GRAND LAUNCH OF AL BARSHA SHOWROOM Marina Home Barsha Flagship Store, Dubai, UAE Owner/Management Company: Marina Gulf Trading Owner: Marina Gulf Trading Marina Home Interiors celebrated the grand opening of their purpose-built flagship showroom with an exclusive vintage-themed event that brought the 1920s era to life.

COME EXPERIENCE BELIEVE Oman Avenues Mall, Baushar, Sultanate of Oman Management Company: Lulu Group International Owner: Al Taher Properties & Lulu Group International The ‘Come, Experience, Believe’ campaign at Oman Avenues Mall featured a 3-D digital projection show, promotional giveaways, carnival themed performances, and a grand prize draw of a Mercedes SLK AMG.

SNOW CITY- GRAND LAUNCH Snow City, Riyadh, Saudi Arabia Management Company: Al Othaim Leisure & Tourism Company Snow City’s Grand Opening campaign included a multifaceted and comprehensive teaser campaign that generated more than 12 million views, and 230,000 likes or shares on social media platforms.

Public Relations MALLS ARE NOT JUST FOR SHOPPING Al Wahda Mall, Abu Dhabi, UAE Management Company: Line Investments and Property (LLC) Lulu Group International Owner: Mr. Yusuffali M.A. Al Wahda Mall’s inaugural Premier League Table Tennis and Badminton Tournament involved almost 700 players, and generated 21 pieces in key media sources with a PR value of more than $181,000.

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SAAD LAMJARRED CONCERT City Centre Ajman, Ajman, UAE Owner/Management Company: Majid Al Futtaim Properties As part of their 20th anniversary celebrations, City Centre Ajman hosted a free live concert with celebrated entertainer Saad Lamjarred, that was attended by more than 22,000 delighted fans.

PARK RIGHT CAMPAIGN City Centre Bahrain, Manama, Kingdom of Bahrain Owner/Management Company: Majid Al Futtaim Properties Led by one of Bahrain’s renowned social media influencers, The ‘Park Right’ campaign attracted extensive attention and significantly helped spread community awareness for correct parking conduct.

SPRING/SUMMER FASHION WEEK City Centre Beirut, Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut’s signature event held in conjunction with Paris and London’s Fashion Weeks, featured five days of runway fashion shows, live entertainment, and an exclusive VIP red-carpet event.

CITY CENTRE DEIRA 20TH ANNIVERSARY CONCERT & GALA DINNER City Centre Deira, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties City Centre Deira leveraged the popularity of performer Saad Lamjarred in a public relations and social media campaign that generated publicity and increased awareness for the centre’s 20th anniversary.

CHINESE NEW YEAR’S 2015 The Galleria on Al Maryah Island, Abu Dhabi, UAE Management Company: Gulf Related Owner: Gulf Related and Mubadala Real Estate & Infrastructure (MREI) The Galleria’s large-scale celebrations to usher in the Chinese New Year included more than 100 live performances from 28 different genres, held during a four day period.

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HAWIYATI CULTURAL VILLAGE – HYATT PLAZA MALL Hyatt Plaza Mall, Doha, Qatar Owner/Management Company: Qatar Central Markets Company Hyatt Plaza Mall’s initiative promoting Qatari innovation and creativity, also highlighted Qatar’s national heritage with a series of cultural and traditional performances, and lifestyle exhibitions.

FASHIONTAINMENT Mall of the Emirates, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties The Mall of the Emirates collaborated with luxury concept store Etoile ‘La boutique’ to stage the region’s first ‘Fashiontainment’ event, an extraordinary and unique fusion of fashion and entertainment.

WORLD OF FASHION – HOUSE OF BAZAAR Mall of the Emirates, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties The House of Bazaar was an immersive full fashion house and lifestyle experience, with unique and engaging rooms featuring the latest trends in fashion apparel, cosmetics, and healthy living offerings.

Sales Promotion and Events CELEBRITY EVENTS Arabian Center, Dubai, UAE Management Company: Lals Group Owner: Mr. Lal Ganwani The Arabian Center hosted cricket legends Sachin Tendulkar and Wasim Akram, and Bollywood stars Sharukh Khan, Varun Dhawan, and Mahmooty, during their respective international promotional tours.

ONAM CELEBRATIONS Arabian Center, Dubai, UAE Management Company: Lals Group Owner: Mr. Lal Ganwani The annual Onam Celebrations at Arabian Center included traditional and cultural dance performances, comedy skits, game shows, and promotional contests to mark the Kerala harvest festival.

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SPRING FESTIVAL Arabian Centres, Riyadh, Saudi Arabia The ‘Spring Festival’ held at all 16 Arabian Centre malls drew more than 9 million visitors during their month-long series of events, promotions, and activities, that culminated in a grand prize draw event.

EID FESTIVAL Arabian Centres, Riyadh, Saudi Arabia The 3-day ‘Eid Festival’ at 16 Arabian Centres featured a village installation for children to play in and listen to stories, while nearby parents could enjoy live traditional performances over coffee and dates.

THE CARNIVAL AT THE BEACH THE BEACH, Dubai, UAE THE BEACH transformed their piazza area into a Carnival environment complete with themed décor, attractions and activities, and offered an extensive roster of live music concerts and performances.

NEW YEARS EVE – FREE SPIRIT THE BEACH, Dubai, UAE Owner/Management Company: THE BEACH - Meraas JBR LLC The 24-hour long New Years Eve Free Spirit Dance Event featured headliner DJ’s, live music, light shows, a fireworks display, and a sunrise Yoga and Meditation session led by international instructors.

LEGO AT BOXPARK BOXPARK, Dubai, UAE Owner/Management Company: Box Park LLC BOXPARK collaborated with the beloved LEGO brand to create an in-centre activation featuring brightly coloured art pieces and sculptures, workshops and activities, and a brick-shaped LEGO pop-up store.

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CENTREPOINT SALE CAMPAIGN Centrepoint, Dubai, UAE Management Company: Landmark Group Professional Recognition: Sharma Shalini, Asst. Manager-Marketing, Centrepoint Centrepoint generated extensive social media attention and engagement with their light hearted video promoting that while life events may not always be in your control, looking good is always a choice.

SUMMER ‘LEGO’ CAMPAIGN City Centre Bahrain, Manama, Kingdom of Bahrain Owner/Management Company: Majid Al Futtaim Properties City Centre Bahrain created an immersive and engaging ‘City’ themed display incorporating a life-sized LEGO® fire station, police station, and a park complete with an interactive play and build area.

WINTER TALE ‘CINDERELLA’ 2015 City Centre Bahrain, Manama, Kingdom of Bahrain Owner/Management Company: Majid Al Futtaim Properties City Centre Bahrain’s Winter Tale performances and activites took visitors on a magical journey to an enchanting place, where the sights of the timeless fairytale classic ‘Cinderella’ were brought to life.

BACK TO SCHOOL - DINOSAURS EXHIBITION City Centre Beirut, Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut’s edutaining ‘Dinosaur Exhibition’ featuring more than 15 animatronic dinosaurs strategically displayed throughout the mall, leveraged the back to school shoppers demographic.

SUMMER FESTIVAL City Centre Beirut, Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties The ‘Summer Festival’ program featured pop-up art displays, live performances, crafts activities, spin the wheel gift card promotions, and charitable initiatives benefitting children with cancer.

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VALENTINE GIFT CARD CAMPAIGN City Centre Beirut, Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut’s video documenting three men’s pursuit of the perfect valentine’s gift for their partners and the disastrous results, generated 185,850 views and gift card sales 210% above target.

CANDY CRUSH CAMPAIGN City Centre Deira, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties The Candy Crush Kingdom installation challenged visitors to complete candy-themed activites to earn points towards instant rewards, and to be entered into City Centre’s 20th anniversary grand prize draw.

CITY OVERDRIVE AT CITY WALK CITY WALK, Dubai, UAE Management Company: Meraas Retail and Hospitality LLC Owner: Meraas Holding The City Overdrive event featured in-center exhibitions of super cars and vintage cars, supported by a series of themed promotions, interactive games, and activities, that enthralled car lovers of all ages.

THE JUNGLE BOOK AT CITY WALK CITY WALK, Dubai, UAE Management Company: Meraas Retail and Hospitality LLC Owner: Meraas Holding The Dubai Summer Surprises campaign at City Walk gave children of all ages the opportunity to immerse themselves in the world of Mowgli, Baloo, and Bagheera, at their in-centre Jungle Book installation.

PICTIONARY CAMPAIGN Mall of the Emirates, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties Majid Al Futtaim brought the Pictionary game to life at three centres, offering families the opportunity to spend fun, quality time working together towards winning gift cards redeemable at centre retailers.

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SMILE CAMPAIGN Mall of the Emirates, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties The Smile Campaign was a first of its kind month long activation rewarding every Mall of the Emirates shopper with instant cashback prizes, daily prizes from the Smile Stand, or centre retailer vouchers.

NEW MEDIA Social Media SNOW CITY – SOCIAL MEDIA Al Othaim Leisure & Tourism Company, Riyadh, Saudia Arabia Al Othaim promoted the grand opening of the region’s first snow themed park through the use of online assets and social media to generate extensive public and media awareness for the unique venue.

SOCIAL MEDIA EXCELLLENCE Cairo Festival City Mall, Cairo, Egypt Management Company: Al Futtaim Group Cairo Festival City Mall significantly invested in social media platforms as part of their strategy to use direct user engagement and storytelling in centre promotional communications.

2 MILLION FOLLOWERS Centrepoint, Dubai, UAE Management Company: Landmark Group Centrepoint supported the launch of their new brand identity with engaging and strategically targeted campaigns that increased the centre’s social media users to more than two million followers.

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PARK RIGHT CAMPAIGN City Centre Bahrain, Manama, Kingdom of Bahrain Owner/Management Company: Majid Al Futtaim Properties City Centre Bahrain’s ‘Park Right’ video highlighting correct parking conduct became a social media sensation, and resulted in generating extensive attention from traditional media outlets.

FATHER’S DAY - SOCIAL MEDIA CAMPAIGN City Centre Beirut, Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut’s video of children asking their fathers questions they’ve never asked before became an internet sensation, generating 286,000 views and more than 700 shares on social media platforms.

GUESS THE PRICE ONLINE ACTIVATION City Centre Me’aisem, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties The ‘Guess the Price’ online competition asked social media users to guess the price of items by replying with a list in descending value order, for an opportunity to win instant rewards from centre retailers.

EID AL FITR SOCIAL MEDIA CAMPAIGN City Walk, Dubai, UAE Management Company: Meraas Holding The ‘Share your Eid Smile’ campaign incented users to upload a picture of their smiling faces using a designated tag for an opportunity to win vouchers worth AED 1,000 redeemable at centre retailers.

GREAT MOMENTS CAMPAIGN – CELEBRATING 20TH ANNIVERSARY OF CITY CENTRE AND 10TH ANNIVERSARY OF MALL OF THE EMIRATES Mall of the Emirates, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties Mall of the Emirates and City Centre Deira’s 7-month long social media competition awarded prizes to winners on the 10th and 20th of each month, in celebration of their respective milestone anniversaries.

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NOVO CINEMAS SOCIAL MEDIA COMMUNITY Novo Cinemas, Dubai, UAE With online assets including Facebook, Twitter, Instagram, YouTube, Google+, Snapchat, and Foursquare, amongst others, Novo Cinema is the largest cinema community on social media.

Emerging Technology QR CODE WAY FINDING Arabian Center, Dubai,UAE Management Company: Lals Group Owner: Mr. Lal Ganwani The QR Code Wayfinding Solution allows users to choose their desired store at in-centre kiosks, scan the code with their mobile device, to then receive detailed directions to the store’s location.

ARABIAN CENTRES MOBILE APP Arabian Centres, Riyadh, Saudi Arabia The innovative ACCL Mobile App allows Arabian Centre shoppers to receive up to the minute promotions, connect with centre staff, and to easily navigate throughout the mall.

TECHNOLOGY PAVES THE WAY Al Wahda Mall, Abu Dhabi, UAE Management Company: Line Investments and Property (LLC) Lulu Group International Owner: Mr. Yusuffali M.A. Al Wahda Mall’s Hitech Virtual Wayfinding Solution Technology offers visitors an interactive centre directory and customer engagement portal, whilst creating opportunities for advertising revenue.

HOLOGRAM Mall of the Emirates, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties Mall of the Emirates fused fashion with an innovative event featuring a hologram of Supermodel Chanel Iman dressed in luxury fashions journeying through the streets of Paris, London, Milan, and New York.

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Integrated Digital Campaigns CRAVE CARNIVAL-DUBAI FOOD FESTIVAL CIty Centre Mirdif and City Centre Deira, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties Several City Centre malls hosted a series of events and activities in conjunction with the Dubai Food Festival, including an in-mall digital activation that allowed players to win instant food related rewards.

FREE MOVIE INVITE THROUGH MOBILE APPLICATION City Centre Ajman and City Centre Fujairah, Ajman, UAE Owner/Management Company: Majid Al Futtaim Properties Two City Centres launched a social media initiative incenting users to download, engage, and share via the centre’s mobile app, for a chance to attend a special screening of Bollywood Blockbuster ‘Sultan’.

FIRST LIVE DIGITAL SHOPPING MALL RAFFLE DRAW PROMOTION Khalidiyah Mall, Khalidiyah, UAE Management Company: Line Investment & Properties LLC Owner: Lulu Group International Khalidiyah Mall innovatively implemented a digital interface into a raffle draw promotion to increase registered users, track purchases, issue discounts and coupons, and to select winners and award prizes.

DESIGN & DEVELOPMENT Renovations/Expansions MALL OF THE EMIRATES Dubai, UAE Owner/Development/ Management Company: Majid Al Futtaim Design Architects: DLR Group, F+A Architects, DSA Production Architects: Arcadis, Hyder The multi-stage expansion and renovation project of the Mall of the Emirates included two new domes, three major glass barrel roof lights, nine new bridges, four escalators and a new 1,300 car park deck.

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UNIFIED CENTERS Riyadh, Saudi Arabia Owner/Development/Management Company: UNIFIED Real Estate Development Production Architects: Q Design Design Architects: Q Design / Benoy Unified Centers is the largest and fastest growing outdoor shopping center developer in Saudi Arabia with more than 50 shopping centers around the Kingdom, and a growth rate of five new centers each year.

New Developments LAST EXIT Dubai, UAE Owner/Development/Management Company: Meraas Holding Design Architects: Meraas Holding & Engineers Office Last Exit is a unique food truck park destination home to the UAE’s most popular restaurant brands, and offers travellers a wide selection of fresh and tasty street food options, as well as convenient services.

MUROUJ Safat, Kuwait Owner/Development /Management Company: Al Jazeera Real Estate Development Co. Design Architects: R204 Design Production Architects: Lab 100

Retail Store Design

The exclusive mixed-use development Murouji includes unique food and beverage offerings, high-end brands, health, fitness, and recreational options, leisure living, and business convention centers.

FABYLAND Dubai Festival City Mall, Dubai, UAE Architects: Wouter Van Wemmel Designers: Madhu FABYLAND at Dubai Festival City Mall is a vibrant funfilled family destination, offering an indoor games arcade, amusement rides, climbing walls, and a selection of trendy food and beverage offerings.

MARINA HOME BARSHA FLAGSHIP STORE Dubai, UAE Architects/Designer: In House Marina Home’s 40,000 square foot flagship store design was inspired by the Hamburg warehouse district and New York’s industrial lofts, and is the largest home furnishings destination in the UAE.

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NAHDI PHARMACY Red Sea Mall, Jeddah, Saudi Arabia Architects: Pascal Abukalil Designers: Storee LTD Nahdi’s store of the future concept incorporates leading edge technology, luxurious materials, subtle accents, and warm lighting to produce a calming, and easily navigable customer environment.

POP Fujairah Mall, Jafza ,Dubai Architects/Designers: Brands International ‘POP’ is a quirky and vibrant resort lifestyle brand offering a variety of beach related apparel, swimwear, accessories, and toys, displayed within a fun environment that includes sand, sea shells, and palm trees.

SNOW CITY Al Othaim Mall-Rabwa, Riyadh, Saudi Arabia Architects/Designers: Al Othaim Leisure & Tourism Company Al Othaim Mall is home to the first snow themed park in the Riyadh region, and offers more than 20 different recreational activities for working professionals, tourists, and families of all ages to enjoy.

NOI ENHANCEMENT Leasing FROM NOMINAL TO PHENOMINAL Al Wahda Mall, Abu Dhabi, UAE Management Company: Line Investments & Property LLC Lulu Group International Owner: Mr. Yusuffali M. A. Al Wahda Mall’s implementation of a Sports lounge in the unused basement parking levels has generated new revenue for the centre, whilst driving increases to footfall and overall centre sales.

LEASING ENHANCEMENT Dalma Mall, Abu Dhabi, UAE Management Company: Dalma Mall Management Dalma Mall’s extensive leasing strategy resulted in achieving a 98% occupancy rate and the addition of more than 90 established brands in food and beverage, entertainment, and fashion apparel categories.

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LEASING - MALL OF THE EMIRATES RE-MERCHANDISING & EXPANSION Mall of the Emirates, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties Mall of the Emirates implemented a strategic plan to relocate more than 100 stores, and introduce several new to market brands with minimal disruption to the centre’s day to day business operations.

Marketing/Sponsorships URBAN BEATS BY VANS AT THE BEACH THE BEACH, Dubai, UAE Owner/Management Company: THE BEACH – Meraas JBR LLC Urban Beats transformed THE BEACH into an adrenaline fueled arena of fun for Dubai’s young and trendy, to host a wide variety of show stopping entertainers, performers, and daredevil escapades.

MEMORY GAME AT CITY CENTRE ME’AISEM City Centre Me’aisem, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties City Centre Me’aisem’s in-centre digital game challenged players to work against the clock to match centre retailer logos, for an opportunity to instantly win a voucher from one of the participating stores.

UNION PAY - GLOBAL SHOPPING DISTRICT CAMPAIGN Mall of the Emirates, Dubai, UAE Owner/Management Company: Majid Al Futtaim Properties Mall of the Emirates leveraged their exclusive partnership with Union Pay International to target the Chinese tourist demographic, positioning itself and Dubai as a global shopping and lifestyle destination.

Operations/Overall Team SAVE TODAY FOR A BETTER TOMORROW Al Wahda Mall, Abu Dhabi, UAE Management Company: Line Investments and Property (LLC) Lulu Group International Owner: Mr. Yusuffali M.A. Al Wahda’s facilities team has implemented several innovative engineering techniques to address the Mall’s growing energy needs, whilst operating in an environmentally-friendly and cost-effective manner.

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TEAMWORK MAKES THE DREAMWORK Dalma Mall, Abu Dhabi, UAE Management Company: Dalma Mall Management Owner: The Developers Dalma Mall’s enhancement plan includes the implementation of industry best practices in energy consumption, manpower management, and recycling and waste management initiatives.

RETAIL EXCELLENCE Gold, Jewellery, and Watches JEWEL CORNER

(SOFT TOUCH JEWELLERS LLC)

Dubai, UAE Jewel Corner features affordable quality jewellery products fashioned by award winning designers available at unique shop-in-shop counters and stand alone kiosks, and for purchase via an online site.

Sportswear and Goods GO SPORT Dubai, UAE The GO Sport store concept offers a diverse mix of apparel, nutritional products, and sporting equipment, combined with best in class customer service, and technical sport fittings and maintenance.

Entertainment, Music and Leisure TRAMPO Sabhan, Kuwait The innovative ‘Trampo’ is a recreation-lover’s dream, offering a trampoline arena, dodgeball and basketball zones, a foam pit, an overhead obstacle course, zip line, and Kuwait’s first indoor skate park.

EZDAN MALL Doha, Qatar Ezdan Mall’s comprehensive and elevated customer service offerings include concierge services, complimentary coffee and fruit, free wifi, mobile charging stations, and modern and accessible facilities.

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Fast Food DRI DRI Dubai, UAE Using carefully selected organic ingredients to produce authentic frozen treats in classic and innovative flavors, Dri Dri offers visitors low fat gelato and fat free sorbet made fresh in store each day.

RETRO FEASTS Dubai, UAE Guests at ‘Retro Feasts’ enter through a traditional red telephone box, and are met with a bright colour pallet, mixed furnishings, and iconic British artwork, evoking nostalgic memories from the 70’s and 80’s.

Restaurants BIG CHEFS Dubai, UAE Big Chefs is an international restaurant with a traditional Turkish influence, offering guests a variety of signature dishes produced in-house each day, using only fresh, quality ingredients.

THE BRASS Dubai, UAE The Brass at CITY WALK offers visitors a variety of coffee blends, delicious pastries, and gourmet fare within a stunning open-air environment located in the popular Dubai beach community.

BURGER BOUTIQUE Kuwait City, Kuwait The Burger Boutique offers burgers made from antibiotic and hormone free Black Angus beef, cooked to order in a wood oven and customisable by a vast selection of breads, fresh toppings, and side dishes.

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BUTCHA STEAKHOUSE AND GRILL Dubai, UAE As the first of its kind in Dubai, the Butcha Steakhouse and Grill offers visitors a wide variety of dry-aged meats available to purchase or to enjoy onsite, specially prepared over a wood fire or charcoal grill.

COCOA KITCHEN Dubai, UAE CITY Walks’s ‘Cocoa Kitchen’ is the first cocoa cuisine restaurant in the UAE, offering visitors a menu where every dish, savory or sweet, appetiser or entrée, has an enchanting accent of cocoa.

LE TRÉSOR Dubai, UAE Le Trésor is a casual yet sophisticated café featuring classic French-European cusine amidst décor influenced by classic cars of days gone by, to produce an environment that is both relaxed and refined.

POCO LOCO Dubai, UAE Ensuring the fiesta continues from kitchen to plate, ‘Poco Loco’ is the latest project from renowned British chef Neil Witney, and features a Latin American fusion menu suitable for the whole family.

POTS, PANS & BOARDS Dubai, UAE Designed by Michelin-star chef Tom Aikens, this casual dining concept features classic British dishes with a Mediterranean twist, served in a pot, a pan, or on a board– perfect for sharing with friends and family.

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BEST MENA RETAIL BRAND BRANDS Dubai, UAE With their comprehensive marketing strategy combined with a focus on enhanced customer service, BRANDS has increased its revenue by 7%, and is maintaining a growth rate of three stores per year.

CENTREPOINT Dubai, UAE Centrepoint’s successful rebranding campaign included a comprehensive 360 degree strategy to communicate and reinforce its new brand messaging of FAMILY. FASHION. ONE DESTINATION.

RETAIL PROFESSIONAL OF THE YEAR

MALIK QAISER AWAN Ezdan Holding Group, Doha, Qatar A committed, highly experienced senior management retail professional, who has enjoyed a long and distinguished career spanning over 24 years in the retail industry. Malik has worked in a number of high impact leadership roles with some of the world’s leading high-end retail chains across the MENA region and Asia, including Saks, Harvey Nichols and Paris Gallery.

Key professional achievements of the last 12 months include going beyond the scope of his expertise and taking an active role in redesigning Ezdan Mall to entice a more varied mix of high-end retail tenants, resulting in what is arguably the best tenant mix in Qatar. Malik has also been responsible for introducing a number of new high-quality brands to the Qatari market.

Malik’s involvement in bringing 33 new brands into Ezdan Mall and has assisted existing brands to increase their sales. Of these, 31 of the outlets have achieved regional awards since launching in Ezdan Mall.

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RECON MENA 2017

The Region’s Dedicated Forum for Retailers, Shopping Centre Owners & Service Providers

October 29-31 2017 Ritz Carlton - DIFC, Dubai, UAE

Conference, Exhibition, MENA Awards & Gala Dinner

For more information, email: lea@mecsc.org or visit www.mecsc.org/www.reconmena.com

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MESC DIRECTORY 2017 MALL FORM

Note: Please complete the below details where applicable for each mall and submit to customercare@mecsc.org. th Deadline for submission: 29 December 2016 Note: Please complete the below details where applicable for each mall and submit to (Please write in print) customercare@mecsc.org. Deadline for submission: 29th December 2016

REQUIRED INFORMATION MALL 1 Mall Name

Location / Area

City

Country

Facts & Figures:

Mall Size in SQM

GLA in SQM

No. of Levels

No. Retail Outlets

No. of Car Parks

GPS Coordinates Latitude (to get GPS

Coordinates go to this link http://www.gpscoordinates.net/)

GPS Coordinates Longitude Weekly Footfall Annual Footfall Centre Status (Existing or Upcoming mall) Date Opened/Opening Date Other Details: Anchor/Notable Tenants Owner Company Name Developer Company Name Managing Agent Company Name Leasing Agent Company Name Main Architects Main Consultant Main Contractor Company Main Contact Details: Company Name Address/PO Box City Postal Code Country Tel No. (pls. include country & area code) Fax No. (pls. include country & area code) Mall Email Mall Website Contact Person Contact Person Designation Contact Person Mobile No. (pls. include country & area code) Contact Person Email Submitted by First Name Submitted by Last Name Submitted by Email Address Brief Mall Description: (Key features, major attractions and development plans. Max 100 words. Do not include facts and figures.

Tip: Use the word count feature in notepad – copy and paste into the Excel sheet.

Mall Photographs when you return this form, please attach a mall photograph. This can be either exterior or interior. Select a picture that will promote your Mall as you would wish. Image should be in jpeg format with a resolution of 300dpi and a minimum size of 800 pixels width x 500 pixels height and above 1MB size. *If you are a retailer or service provider and you would like to include your info in the MECSC Directory 2017, please contact Mariz Matocdo, *IfMarketing Officer at customercare@mecsc.org or MECSC Office at +971 4 359 7909. you are a retailer and service provider and you would like to include your info in the MECSC Directory 2017,

please contact Mariz Matocdo at customercare@mecsc.org or MECSC Office at +971 4 359 7909.

*Sponsorship and Advertisement are also available. Please contact Mariz Matocdo at customercare@mecsc.org / publishing@mecsc.org or call

*Sponsorship and Advertisement are also available. Please contact MECSC Office or email Mariz Matocdo at MECSC Office. customercare@mecsc.org/publishing@mecsc.org.

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• Company Showcase • Expert Views • Country Profiles • Malls Listing • Service Providers • Retailers Listing and much more...

Take Action!

Submit your listings by 29th December 2016!

Start Booking your Ads Now for the

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Raise your profile in our quarterly magazine Background The Middle East Council of Shopping Centres (MECSC) is a not-for-profit, retail-industry association with nearly a thousand members across 17 countries in the Middle East & North Africa.

The official magazine of the Middle East Council of Shopping Centres Are you a Shopping Centre looking to lease space?

Are you a Retailer interested to enter the market or expand Upcoming Upcoming Editorial Editorial Calendar Calendar your operations? Are you a provider looking to market a SEP SEP NOV NOV 2015 2015 2015 product or your 2015 services?

FEB FEB MAY 2016 2016 2016 2016 Contact MECSC today MAY Mariz Matocdo, SEP Marketing Officer SEP NOV NOV 2016 2016 2016 2016

Contact ContactMECSC MECSCtoday today

The magazine is distributed to its members through mailings, MECSC-hosted events and other partnerships. The e-magazine is available on the MECSC website and will also be promoted via the MECSC’s 10,000+ database and 4,000+ social media followers.

Upcoming Editorial Calendar MECSC Database

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