Portfolio | August 2011

Page 1

Portfolio

Issue 68 ■ August 2011

Exclusive to Emirates First Class and Business Class

INTERNET SECURITY A New Breed of Hacker

HIGH-SPEED DELIVERY China’s New Rail Age

QUALCOMM’S VISION Winning the Chip Wars

Andrew Mason

Group Strategist

emirates.com


EVERY ROLEX IS MADE FOR GRE ATNESS. THE DAY-DATE, INTRODUCED IN

1956, WAS THE FIRST WATCH TO DISPL AY THE DATE, AS WELL AS THE DAY IN ITS ENTIRETY. A POWERFUL EXPRESSION OF ELEGANCE AND STYLE, ITS CL ASSIC DESIGN QUICKLY BECAME A FAVOURITE AMONG WORLD LEADERS.

the day-date



NEW YORK 71 7 MADISON AVENUE EAST HAMPTON 23 MAIN STREET LAS VEGAS FORUM SHOPS WWW.DEVIKROELL.COM




This issue August 2011

Portfolio

5

Exclusive to Emirates First Class and Business Class

Ma^k^Íl ghmabg` g^p bg [ned [nrbg` Zg] g^`hmbZmbg` ]bl\hngml' ;nm @khnihg ]h^l bm bg -0 \hngmkb^l _hk fhk^ maZg 0) fbeebhg i^hie^' BmÍl Zg b]^Z lh lbfie^ Zgrhg^ \hne] aZo^ mahn`am h_ bm' Ng_hkmngZm^er% :g]k^p FZlhg `hm ma^k^ _bklmÁ :g] ghp a^Íl lbmmbg` hg Z \hfiZgr phkma ,) [beebhg'

Features 28 An ATM That Detects Lies

54 Swiss Luxury

A major Russian bank is developing an ATM that uses

Swiss Development Group is bringing a new wave of

voice-analysis software to detect nervousness or emotional

property development to Switzerland – the ultra-luxury,

distress, possible indications that a credit applicant is being

zero-maintenance kind.

economical with the truth.

32 Canadian Pipeline Hits a Snag The proposed Keystone XL pipeline that aims to move oil from Alberta’s tar sands to the US has been under intense scrutiny by environmentalists.

38 High-tech Customer Service Digitally-driven service enhancements are opening up totally new avenues of customer service that were previously only available to large companies.

42 Qualcomm’s Futuristic Vision Paul Jacobs has taken Qualcomm to the top of the mobile chip market. But his ambition stretches way beyond the confines of mobile phones.

46 Mannequins with Personality During the recession, retailers cut costs and that included window dressing and mannequins. But that has changed as retailers target a narrower customer base.

50 High-Speed Development China’s bullet train network is giving the country a competitive edge as it makes inland provinces accessible to big business.

32

COVER PHOTO: RUDY ARCHULETA/REDUX

Cover Story 22 The Golden Nugget


Portfolio

6

Exclusive to Emirates First Class and Business Class

80

Essentials 59 Sean Fitzpatrick’s New Zealand Guide The Rugby World Cup in New Zealand will be a national carnival, according to the former All Blacks captain. Sean Fitzpatrick takes us on a tour of the country he loves.

64 Boutique Hotels Aim High There are many boutique hotels in the works around the world. While many analysts believe there is a market for them, others feel that we will soon see mergers and rationalisation in the boutique sector.

68 Monuments to Ancient Life The Chinese province of Fujian boasts around 3,000 tulou, ancient buildings that housed whole clans. But they are now

72

68

falling into disrepair as young people migrate for jobs or seek modern apartments.

72 Creative Vibrancy Karim Rashid wants to make the world a more fun and stimulating place, and that ethos is borne out in each of the 3,000 objects that bear his name.

76 Counting Planets The Kepler spacecraft has so far detected 1,235 candidate planets, of which 15 are confirmed. The more planets are found, the higher is the chance of another Earth-like planet existing.

80 Big Screen Paris

Departments

Woody Allen’s latest film shows off his love for the ‘City

9 Notebook

of Lights’ as he takes viewers on a romantic tour of its

World business in a nutshell.

15 Observer

attractions.

84 Is Hacking On the Rise?

Spotting and analysing business trends.

20 Column: Ian Sample Repairing Genetic Defects

There has been a spate of high-profile hacking incidents on the internet in recent months. Is this a sign of things to come or merely a blip?

88 Other Business Portfolio takes a light-hearted look at the latest business news.

Published for Emirates by

PO Box 2331, Dubai, UAE. Telephone: (+971 4) 2824060, fax:(+971 4) 2824436, e-mail: emirates@motivate.ae

Editor-in-Chief Obaid Humaid Al Tayer Group Editor & Managing Partner Ian Fairservice Group Senior Editor Gina Johnson Senior Editor Guido Duken Editorial Assistant Hilda D’Souza Art Director Tarak Parekh Junior Designer Roui Francisco Senior Production Manager S Sunil Kumar Production Manager C Sudhakar Senior Advertisement Manager Jaya Balakrishnan Email: jaya@motivate.ae General Manager – Group Sales Anthony Milne Email: anthony@ motivate.ae Business Development Manager Nicola Hudson Advertisement Manager Rameshwar Nepali INTERNATIONAL MEDIA REPRESENTATIVES AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 89 447 2734, okeeffekev@bigpond.com.au BENELUX M.P.S. Benelux; Tel +322 720 9799, Fax +322 725 1522, francesco.sutton@mps-adv.com CHINA Publicitas Advertising; Tel +86 10 5879 5885 FRANCE Intermedia Europe Ltd; Tel +33 15 534 9550, Fax +33 15 534 9549, administration@intermedia.europe.com GERMANY IMV Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, Fax +49 8151 550 9180, w.jaeger@imvmedia.com HONG KONG/MALAYSIA/THAILAND Sonney Media Networks; Tel +852 27 230 373, Fax +852 27 391 815, hemant@sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, Fax +91 22 2283 9619, ravi@mediastar.co.in ITALY IMM Italia; Tel +39 023 653 4433, Fax +39 029 998 1376, lucia.colucci@fastwebnet.it JAPAN Skynet Media, Inc.; Tel/Fax +81 43 278 6977, skynetmedia@y2.dion.ne.jp NETHERLANDS GIO Media; Tel +31 6 2223 8420, giovanni@gio-media.nl SOUTH AFRICA International Media Representatives; Tel +27 11 234 9875, gisela@imrsa.co.za SPAIN IMM International; Tel +331 40 1300 30, n.devos@imm-international.com TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, Fax +44 207 906 2022, nhopkins@ spafax.com USA Totem Brand Stories; Tel +212 896 3846, Fax +212 896 3848, brigitte.baron@totembrandstories.com

Emirates takes care to ensure that all facts published herein are correct. In the event of any inaccuracy, please contact The Editor. Any opinion expressed is the honest belief of the author based on all available facts. Comments and facts should not be relied upon by the reader in taking commercial, legal, financial or other decisions. Articles are by their nature general, and specialist advice should always be consulted before any actions are taken.

Printed by Emirates Printing Press, Dubai, UAE

Portfolio




Notebook

9

BUSINESS NEWS IN BRIEF

Rare Earth Bonanza C

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GRAPHEAST

Rare earths are loaded aboard a ship in China. Currently, China produces 97 per cent of the world’s rare earth metals. August 2011


10

Notebook Sales Boost for Mercedes

Numbers Game

$8.5

billion is the amount the Bank of America and its Countrywide unit have agreed on to make good the settlement claims of investors who took a beating on mortgage bonds that were issued by Countrywide before the housing market collapsed. At one point investors feared BofA would have to pay $50 billion.

$1.2

billion has been earmarked by Sweden’s Ikea to build 510,000-square-metres of malls in China as the largest homefurnishings company expands in the world’s fastest growing major economy. Leading foreign retailers including Walmart and Tesco are buying land in China as rents climb.

$2.4

million is the princely price for a special-edition Bugatti Veyron Grand Sport L’Or Blanc designed for a UAE businessman who boasts a collection of 800 cars. The unique car is the first vehicle to features special porcelain accents engineered by leading German-based Koeniglliche-Porzzellan-Manufaktur.

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Hills, US. The dress is the first in a series of auctions initiated by cash-strapped singer, dancer and actress Debbie Reynolds. Reynolds owns a collection of 3,500 movie costumes accumulated over the past 50 years.

$11 Winter Olympic bid has been won by Pyeongchang in South Korea. This will bring the Winter Games to Asia for only the third time since its debut in 1924.

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billion worth of treasure has been uncovered from beneath the 16th century Sree Padmanabhaswamy temple in the Indian state of Kerala. The Kerala state government has decided that the treasure will remain the property of the shrine that served as a royal chapel for the former rulers of the region.

18

super-rich households worth more than 100 million per 100,000 has put Saudi Arabia on top of the world’s ultra-high-net-worth (UHNW) households in a recent report by Boston

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Notebook

11

BAIDU AND MICROSOFT JOIN FORCES Microsoft has struck a deal with the biggest Chinese search

in the search market, pulled its popular search engine out of

engine, Baidu.com, to offer web search services in English. Baidu

mainland China a year and a half ago. Baidu dominates the

is primarily a Chinese-language search engine.

Chinese-language search services with about 83 per cent of

In a recent announcement, Baidu said that Microsoft’s search

the market. It has been trying for years to improve its English-

engine, Bing, was expected to appear on Baidu’s web pages

language search services as English searches on its site are as

by the end of this year. Google, Microsoft’s biggest competitor

many as 10 million a day. Microsoft seems to be betting it can get access to what is already the world’s largest internet population of about 470 million users. Google continues to be available on the mainland, though its search engine, which operates in English and Chinese, was moved last year to Hong Kong. But lately, Google’s search engine and its email service, Gmail, have become more difficult to connect to on the mainland. Google declined to comment on the partnership between Baidu and Microsoft. Google believes its biggest business opportunity in China is selling ads to Chinese companies to show to users outside China and selling display ads to run on non-Google web sites, neither of which is dependent on search. Chinese advertisers spent $1.7 billion on display ads last year, one of the highest such spends in the world.

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August 2011


12

Notebook DUBAI EVENT NAME: INTERNATIONAL BAR ASSOCIATION ANNUAL CONFERENCE WEBSITE: INT-BAR.ORG/CONFERENCES/DUBAI2011 DATE: 30 OCTOBER - 4 NOVEMBER 2011 VENUE: DUBAI INTERNATIONAL CONVENTION & EXHIBITION CENTRE ?hk ho^k .) r^Zkl ma^ Bgm^kgZmbhgZe ;Zk :llh\bZmbhg aZl fZgZ`^] mh [kbg` mh`^ma^k e^`Ze ikh_^llbhgZel _khf ^o^kr cnkbl]b\mbhg bg ma^ phke] È Zg] mabl r^Zk pbee [^ gh ^q\^imbhg pbma mahnlZg]l h_ ikboZm^ ikZ\mbmbhg^kl% bg&ahnl^ \hngl^e% anfZg kb`aml Z]oh\Zm^l% cn]`^l Zg] [Zk e^Z]^kl _eh\dbg` mh ma^ =n[Zb Bgm^kgZmbhgZe <hgo^gmbhg >qab[bmbhg <^gmk^ pa^k^ ma^ ^o^gm db\dl h__' Hi^g mh [hma f^f[^kl Zg] ghg&f^f[^kl h_ ma^ B;:% mabl r^ZkÍl ^o^gm pbee _^Zmnk^ Z pb]^ ZkkZr h_ ln[lmZgmbo^ l^llbhgl% phkdlahil Zg] iZg^el4 Z]]k^llbg` blln^l kZg`bg` _khf Zk[bmkZmbhg mh F : eZp% _khf anfZg kb`aml mh ma^ ^mab\l h_ ma^ e^`Ze ikh_^llbhg' Bg Z]]bmbhg mh ma^ ^qm^glbo^ ikh`kZff^ Zg] ma^ hiihkmngbmr mh ^gchr g^mphkdbg` pbma \hee^Z`n^l% ma^ ^o^gm bl Z ngbjn^ \aZg\^ mh mZd^ bg ma^ lb`aml% lhng]l Zg] ]bo^klbmr h_ =n[Zb Zl ma^ p^^d h_ \hg_^k^g\^l pbee l^^ ni mh *)) ]bgg^kl% k^\^imbhgl Zg] iZkmb^l a^e] Zm oZkbhnl o^gn^l Z\khll =n[Zb Zg] bml g^b`a[hnkbg` ^fbkZm^l' Ma^ ^o^gm \hg\en]^l pbma Z li^\mZ\neZk <ehlbg` IZkmr Zm ma^ FZ]bgZm Cnf^bkZa'

EVENT NAME: Management Skills For Administrative Professionals WEBSITE: irrme.com DATE: 7-11 August, 2011 VENUE: Hyatt Regency Hotel, Dubai

EVENT NAME: MENA Private Equity Business Summit 2011 WEBSITE: iqpc.com DATE: 11-13 September, 2011 VENUE: Al Murooj Rotana, Dubai

RAS AL KHAIMAH AJMAN UMM AL SHARJAH QUAWAIN DUBAI FUJAIRAH

United Arab Emirates

EVENT NAME: Paper Arabia WEBSITE: biztradeshows.com/al-fajer/ DATE: 18-20 September, 2011 VENUE: Dubai International Convention & Exhbition Centre, Dubai

EVENT NAME: Internal Audit and Risk Assurance WEBSITE: irrme.com DATE: 25-28 September, 2011 VENUE: Dusit Thani, Dubai

EVENT NAME: 19th Annual Middle East Petroleum & Gas Conference WEBSITE: cconnection.org DATE: 2-4 October, 2011 VENUE: Mina A’Salam, Madinat Jumeirah, Dubai Portfolio


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Observer

15

BUSINESS NEWS IN BRIEF

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Unusual Accounting Internet startups have always been creative when it comes to ways of measuring their business performance. In some cases it may be justified, but it does lead to questioning of business models, reports Michael De La Merced.

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August 2011


Observer

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16

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Portfolio


Observer O N E 2 W AT C H

17

TEXT: HILDA D’SOUZA

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Anshu Jain

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There is strong speculation that Indian-born Anshu Jain

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could become the co-Chief Executive Officer of Deutsche Bank.

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Jain, who is the forerunner for the top job at Germany’s

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biggest bank, enjoys the backing of the supervisory board

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headed by Chairman Clemens Boersig. To allay concerns over

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making a non-German-speaking investment banker sole CEO,

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Jain, 48, might be partnered with Juergen Fitschen, 62, Rainer

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Neske, 46, or another management board member.

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Investors and shareholders are keen that the Frankfurt-based

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bank maps out an “orderly selection process” for the 63-year-old

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Josef Ackerman, whose contract runs until May 2013. Indian-

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born Jain is an economics student from Delhi University and holds a Masters of Finance from the University of Massachusetts Amherst. He joined Deutsche Bank in 1995 from Merrill Lynch. He led the debt sales and trading division in 2001 and four years down was named co-head of the investment bank. Jain is credited with building up the bank’s investment banking division as a profitable business even through the financial crisis when global investment banking suffered a decline. Jain has long been the favoured candidate for many investors who believe his success in building up a business that GETTY IMAGES

generated nearly three quarters of the bank’s revenues in 2010 should override any concerns about his relatively low profile and lack of political connections in Germany in addition to him not speaking German.

August 2011

The Japanese Yen has been rising steadily as a better economic outlook and the debt crisis in Europe and America took its toll on other currencies.


18

Observer African Growth to Slow Africa’s rate of growth will decline to 3.7 per cent in 2011 from

4.9 per cent in 2010, according to an African economic outlook forecast by the African Development Bank. Domestic consumer demand, good macroeconomic policies and management, commodity prices, and prices of agricultural exports were identified as the main drivers of growth. Growth by regions showed that East Africa would grow the fastest this year by 6.7 per cent, followed by West Africa with 5.9 per cent and 6.8 per cent in 2012. Central Africa was seen growing 5.3 per cent this year and 5.7 per cent in 2012, while southern Africa’s growth was forecast at 4.5 per cent, rising to 5.5 per cent in 2012. North Africa would grow the least this year, achieving a growth rate of just 0.7 per cent. Growth was also expected to be robust in sub-Saharan Africa, with the region’s real GDP growth expected to increase to 5.5 per cent from 5.0 per cent in 2010. With the exclusion of Cote d’Ivoire, sub-Saharan Africa’s growth was forecast at 5.7 per cent in 2011. The political turmoil in North Africa was the main reason behind the bank’s 0.7 per cent growth forecast for the region. Africa’s GDP would rise to 5.8 per cent assuming a quick return to stability in North Africa.

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High-Tech Legal Spat

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Portfolio


Observer The World

Top 10 TOP 10 NUCLEAR PLANTS WITH HIGHEST INSTALLED CAPACITY Rank

Station

Country

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Kashiwazaki-Kariwa Bruce Zaporizhzhia Uljin Yeonggwang Gravelines Paluel Cattenom Bruce 2 Oi

Japan Canada Ukraine South Korea South Korea France France France Canada Japan

Capacity (Megawatts) 8,212 7,276 6,000 5,900 5,875 5,706 5,528 5,448 5,090 4,710

Dubai Plans Ahead

TOP 10 COUNTRIES WITH THE MOST NUCLEAR POWER UNITS Rank

Country

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

United States France Japan Russia South Korea India United Kingdom Canada Germany Ukraine

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No. of Reactors

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104 58 54 32 21 20 19 18 17 15

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TOP 10 COUNTRIES LEADING IN URANIUM MINING Countries

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Kazakhstan Canada Australia Namibia Niger Russia Uzbekistan USA Ukraine China

SOURCE: ANEKI.COM WORLD-NUCLEAR.ORG

August 2011

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Uranium in tonnes 17,803 9,783 5,900 4,496 4,198 3,562 2,400 1,660 850 827

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Rank

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19


Commentary

20

IAN SAMPLE

Repairing Genetic Defects

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THERE’S NOTHING NEW IN BULK BUYING AND NEGOTIATING DISCOUNTS. BUT GROUPON DOES IT IN 47 COUNTRIES FOR MORE THAN 70 MILLION PEOPLE. IT’S AN IDEA SO SIMPLE ANYONE COULD HAVE THOUGHT OF IT. UNFORTUNATELY, ANDREW MASON GOT THERE FIRST… AND NOW HE’S SITTING ON A COMPANY WORTH $30 BILLION, REPORTS OLIVER BURKEMAN.

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Andrew Mason is set to become a billionaire when the company goes public. Groupon has already filed the necessary paperwork with the Securities and Exchange Commission. August 2011


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Above: A Groupon team member works at the company’s headquarters in Chicago, Illinois. Left: Mason accepts the Breakout of the Year award during this year’s annual Webby Awards in New York.

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GETTY IMAGES

Groupon made revenue of $30.47 million in 2009 and $713.4 million in 2010. Yet Groupon hasn’t turned a net profit in any of its first three years of operations, including a net loss of $389.6 million in 2010.

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August 2011

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REUTERS

“IT CONFUSES ME, HONESTLY, THAT THIS IDEA TOOK SO LONG TO BE THOUGHT OF. INTERNET IS BASICALLY 20 YEARS OLD. SO YOU CAN BE WAY STUPIDER AND STILL HAVE WORLDCHANGING IDEAS. SO YES, IT IS SIMPLE.”

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Mason has become a popular speaker at internet conferences, especially after turning down a $6 billion deal from Google.

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THE IDEA WAS TO CREATE SOMETHING THAT WAS JUST AS MUCH A CITY GUIDE, OR A WAY TO PUT THE SPOTLIGHT ON INTERESTING OR UNUSUAL EXPERIENCES THAT PEOPLE WOULDN’T NORMALLY HAVE. THE DISCOUNT WOULD BE A WAY TO REDUCE THE RISK OF STEPPING OUTSIDE YOUR COMFORT ZONE AND TRYING SOMETHING NEW.

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Above: Eric Lefkofsky (R) and Brad Keywell (L) at the headquarters of Groupon. A few years ago Lefkofsky and Keywell put some seed funding behind 30-year-old Groupon founder Andrew Mason’s viral couponing concept. Right: Mason joined the likes of Mark Zuckerberg on last year’s Young Rich List – 30 Under 30 Internet Millionaires.

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August 2011


Finance

28

An ATM That Detects Lies A major Russian bank is developing an ATM that uses voice-analysis software to detect nervousness or emotional distress, possible indications that a credit applicant is being economical with the truth, reports Andrew Kramer.

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“The software detects nervousness or emotional distress, possible indications that a credit applicant is dissembling. ” Dmitri Myrmovsky, a director at the Speech Technology Centre, says the company’s software recognises when a person becomes agitated by analysing speech patterns.

August 2011

Finance

29


Finance

30

“One of the centre’s other products measures anger. It is already installed at the telephone call centre of the Russian national railways.”

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GETTY IMAGES

_bklm&\eZll \Zk' Ê=h rhn dghp ahp fn\a Citibank is experimenting with new interactive displays that provide a host of banking services.

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Touch-screen terminals, such as this table top made by Microsoft, can sense documents and other items placed on it.

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32

CANADIAN PIPELINE HITS A SNAG

The proposed Keystone XL pipeline that aims to move oil from Alberta’s tar sands to the United States has been under intense scrutiny by environmentalists, reports Ian Austen. HG> P:R HK :GHMA>K È ;R K:BE HK LABI HK : g^mphkd h_ ibi^ebg^l È <ZgZ]Z pbee ^qihkm hbe _khf bml oZlm ghkma^kg hbe lZg]l ikhc^\ml mh ma^ Ngbm^] LmZm^l Zg] hma^k fZkd^ml' Lh ma^ k^`neZmhkr [Zmme^ ho^k ma^ ikhihl^] D^rlmhg^ QE ibi^ebg^% pab\a phne] ebgd ma^ hbe lZg]l mh ma^ @ne_ <hZlm h_ ma^ Ngbm^] LmZm^l% fZr [^ ebmme^ fhk^ maZg Z lrf[heb\ \eZla h_ b]^heh`r% bg]nlmkr ^qi^kml lZr' h_ hbe lZg]l ]^o^ehif^gm bg ghkma^kg :e[^kmZ bl ngebd^er mh lehp' Hbe ikh]n\^kl bg <ZgZ]Z aZo^ l^o^kZe Zem^kgZmbo^l _hk k^Z\abg` ma^ Ngbm^] LmZm^l fZkd^m' :g] k^\^gm bgo^lmf^gml [r <abg^l^ \hfiZgb^l bg ma^ hbe lZg]l ln``^lm maZm Z `khpbg` Zem^kgZmbo^ fZkd^m eb^l Z\khll ma^ IZ\b_b\' ÊMa^ <ZgZ]bZg hbe lZg]l pbee \hgmbgn^ mh [^ ]^o^ehi^] bkk^li^\mbo^ h_ pa^ma^k ma^ ibi^ebg^ `h^l Za^Z]%Ë lZb] Knll^ee @bkebg`%

SHUTTERSTOCK

© 2011 NEW YORK TIMES NEWS SERVICE

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Portfolio


Energy

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August 2011

“The oil sands have reserves of 171.3 billion barrels, according to estimates by the provincial government of Alberta – enough to change the balance of world oil markets, some energy experts say. By comparison, Saudi Arabia has reserves of 264.2 billion barrels.”


Energy

34

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“Demand for oil in the United States is unlikely to fall significantly in the foreseeable future, producers in Canada are sure to look for other ways to ship their oil south if the Keystone XL project is rejected.”

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REUTERS

Energy

36

The approval of the Keystone XL pipeline has become a battleground for environmentalists who say oil sands production wastes energy and water.

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The oil extracted from Alberta’s oil sands is basically thick bitumen, which has to be diluted with chemicals for pipeline transportation.

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M E E T I N G YOU


Service

38

HIGH-TECH CUSTOMER SERVICE Digitally-driven service enhancements are opening up totally new avenues of customer service that were previously only available to large businesses, reports John Grossman. BG ERGG FBEHLÍ IK>OBHNL

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© 2011 NEW YORK TIMES NEWS SERVICE

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Portfolio


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“You don’t have to run a wave of $100,000 focus groups across the country to learn things anymore. The most successful companies in the future, I believe, will be those who become progressively more and more customer-driven.”

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Lynn Milos of Culinary Twist scans a Quick Response code on bottles of her grilling sauce at a store in California. Innovative small businesses are adopting sophisticated technology, like smartphone-readable codes and online chat, to improve customer service. August 2011


40

Great Clips, a US-wide chain of hair salons, uses an online check-in option to allow customers to check the current wait times at nearby Great Clip outlets.

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“Whiteflash customers can zoom in on various diamond and ring choices before typing their questions into chat boxes powered by Bold Chat, the company’s software provider, which stores the three to five chats typically needed to close a sale.”

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Service

41

Whiteflash’s site is powered by Bold Chat, which allows customers to ask questions online.

“Some are happy with what we provide because they can go on our website and draw the tool that they need, show it to their machine operators, and then send it to me to have it quoted.” Whiteflash, a retailer of engagement rings, serves mostly male customers who are comfortable with technology and have no hesitation about buying online.

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Technology

42

QUALCOMM’S FUTURISTIC VISION Paul Jacobs has taken Qualcomm to the top of the mobile chip market. But his ambition stretches way beyond the confines of mobile phones, reports Malia Wollan.

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© 2011 NEW YORK TIMES NEWS SERVICE

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LmkZm^`r :gZermb\l' IZkm h_ ma^ \hfiZgrÍl Portfolio


43

GETTY IMAGES

Paul Jacobs took over from his father in 2005 and has successfully led Qualcomm to dominated the smartphone chip market.

August 2011


“Qualcomm’s strategy has been to create highfunction, lowpowered chip sets for smartphones and tablets that connect with other devices in various ways – a feat that has thus far largely eluded Intel.”

Qualcomm chips dominate the Android smartphone market with 61 per cent market share.

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Technology

44

Qualcomm designs and supplies CDMA chipsets, system software, network base stations, handsets, camera phones and game players to name just a few things.

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45

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Paul Jacobs wants to create an internet of things where everyday objects like TVs and running shoes can communicate with each other. This means designing chips that can interact with countless communication signals.

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Fashion

46

MANNEQUINS WITH PERSONALIT Y During the recession, retailers cut costs and that included window dressing and mannequins. But that has changed as retailers target a narrower customer base, reports Stephanie Clifford. Portfolio


Fashion

47

Mannequins are playing an increasingly important role in luring customers into shops.

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© 2011 NEW YORK TIMES NEWS SERVICE

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ÊMa^ \nlmhf^k lahil _khf ma^

August 2011

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[kZg] ik^lb]^gm Zm ?nlbhg Li^\bZemb^l%

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Z fZgg^jnbg \hfiZgr bg <hehkZ]h

Gbd^ aZl fZ]^ bml fZgg^jnbgl mZee^k Zg]

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ebg`^kb^' : g^p Z\\^llhkb^l&hger lmhk^ [r

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@n^ll _^Zmnk^l `ehllr [eZ\d fZgg^jnbgl

[Zl^] hg Z \ZmZeh`n^ fh]^e% =Zgb^ee^


Fashion

48

AZeo^klhg% Z mkZ\d&Zg]&_b^e] Zmae^m^

^li^\bZeer% ehhdl k^Zeblmb\3 la^ bl bg

mkZbgbg` _hk ma^ Herfib\l'

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?nlbhg Li^\bZemb^l ]b`bmZeer l\Zgg^]

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AZeo^klhg bg lmZmbhgZkr Zg] Z\mbhg

a^Z]e^ll' ÊP^ pZgm^] mh fZd^ lnk^ maZm

l^jn^g\^l' Ma^g% ho^k Z[hnm mph p^^dl%

hnk \nlmhf^kl p^k^gÍm phkkrbg` Z[hnm ma^

l^o^g l\neimhkl \k^Zm^] \eZr k^g]^kbg`l h_

aZbk% hk Zgrmabg` ^el^%Ë Kh^kbg` lZb]'

ma^ ,&= ]b`bmZe l\Zgl maZm ÊaZg]&^m\a^] a^k _khf Z mbgr ibe^ h_ \eZr ]hpg mh ma^

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<aZg^e Zg] G^bfZg FZk\nl% lZb] ma^

_bklm iarlb\Ze lmhk^l mabl r^Zk'

g^p_hng] Ziik^\bZmbhg _hk li^\bZemr

:_m^k fZdbg` fhk^ ikhmhmri^l% ?nlbhg ikh]n\^] ma^ =Zgb&jnbg% Zl :mae^mZ ^q^\nmbo^l lmZkm^] \Zeebg` ma^ fZgg^jnbg% bg _bo^ oZkbZmbhgl' Ma^ knggbg` ihl^%

fZgg^jnbgl \Zf^ Zl fZgr k^mZbe^kl k^Zll^ll^] ma^ fZkd^m' Ê: ehm h_ i^hie^ aZo^ ]^\b]^] ma^r aZo^ mh li^\bZebl^%Ë Lm^pZk] lZb]' ÊGhmabg`

“Fusion Specialties digitally scanned Halverson in stationary and action sequences. Then, over about two weeks, seven sculptors created clay renderings of the 3-D digital scans that “hand-etched her from a tiny pile of clay down to the tiny delineations of the sinew in the muscle.” l^eel ma^ \ehmabg` ebd^ Z fZgg^jnbg3 BmÍl Z ln[ebfbgZe f^llZ`^ _khf ma^ k^mZbe^k% ma^ _bklm mabg` i^hie^ l^^ bg ma^ pbg]hp hk bg Z ]^iZkmf^gm pa^g ma^r `h bgmh ma^ lmhk^'Ë Pa^g fZgg^jnbgl _bklm p^k^ nl^]% ma^r p^k^ [Zlb\Zeer fhne]^] ]k^ll _hkfl mh pab\a \ehmabg` fZd^kl ibgg^] `Zkf^gml' ;r ma^ *2+)l% ma^r aZ] ]^o^ehi^] bgmh mhklhl pbma chbgml ZmmZ\a^] Zg] lehper lmZkm^] mh `^m pb`l% fZd^ni Zg] `eZll ^r^l' ;r ma^ *2/)l% pa^g lhf^ phf^g lmhii^] p^Zkbg` [kZl% Êrhn lmZkm^] mh aZo^ gbiie^l hg fZgg^jnbgl%Ë lZb] Ebg]Z L\hmm% Z ikh_^llhk lmn]rbg` \hglnf^k \nemnk^ Zm ma^ LZb] ;nlbg^ll L\ahhe Zm Hq_hk]' ÊMaZm pZl Z [b` lab_m%Ë la^ lZb]' ;nm bg ma^ *20)l% Zl k^mZbe \aZbgl ^qiZg]^] gZmbhgZeer Zg] \hlm ik^llnk^l bg\k^Zl^]% fZgg^jnbgl lab_m^] [Z\d mhpZk] ma^ `^g^kb\' ÊMaZmÍl pa^g rhn lZp fZgg^jnbgl maZm ]b] ghm k^jnbk^ fZd^ni% ]b] ghm k^jnbk^ pb`l% hk lh fn\a Zmm^gmbhg mh ]^mZbe% mh k^]n\^ ma^ \hlml%Ë lZb] Anlmhg% ma^ ?nlbhg ^q^\nmbo^' =nkbg` ma^ k^\^llbhg% \hfiZgb^l \nkmZbe^] li^g]bg` pa^k^o^k ma^r \hne]% Zg] fZgg^jnbg lZe^l lehp^]' ;nm Z_m^k la^]]bg`

Sculptor Bill Hueg works on the tiny details of hands at Fusion Specialties, a mannequin company.

ngikh_bmZ[e^ [kZg]l hk f^k\aZg]bl^ ]nkbg` ma^ k^\^llbhg% ma^ k^mZbe^kl Zk^ _h\nl^] hg Z li^\b_b\ \nlmhf^k Zg] Z iZkmb\neZk [kZg] ihlbmbhg% Zg] ma^r pZgm ma^bk pbg]hpl mh k^_e^\m maZm pbma \nlmhf fZgg^jnbgl' Portfolio


Fashion

49

Bets Lundeen prepares a custom mannequin of a golfing woman. The development of a mannequin costs $15,000 or more.

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ma^k^ pbma Z `bke_kb^g] mZedbg` Z[hnm

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_hk ]^o^ehif^gm' : fZgg^jnbg fZd^ho^k

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ma^bk \eb^gm [Zl^%Ë Lm^pZk] lZb]% ÊZg] ma^

\Zg \hlm Z gZmbhgZe \aZbg fbeebhgl'

ÊHo^k ma^ iZlm mph r^Zkl% ^o^krhg^ aZl

fZkd^m bl lh \hfi^mbmbo^ maZm i^hie^ Zk^

Bl bm fhg^r p^ee li^gm8 Ghm ZepZrl%

cnlm _h\nlbg` hg paZm ma^r ]h p^ee% Zg]

lZb] L\hmm% [^\Znl^ lahii^kl Zk^ Zg

paZm ma^r l^ee'Ë

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:g] Lm^pZk]% ma^ ^q^\nmbo^ Zm Khhmlm^bg% lZb] k^mZbe^kl lhf^mbf^l Zld mhh fn\a h_ ma^bk fZgg^jnbgl' Ê>o^krhg^ mabgdl ma^rÍk^ `hbg` mh k^bgo^gm ma^ pa^^e%Ë a^ lZb]' Ê:l B ZepZrl

IKB<>L H? \nlmhf fZgg^jnbgl kng

ma^fl^eo^l bg ma^ \ehma^l% lhf^mbf^l

lZr% ma^k^Íl hger lh fZgr mabg`l

_khf Z[hnm -)) mh *%+)) Z

ma^rÍk^ cnlm ^gm^kmZbgbg` ma^fl^eo^l hg Zg

Z fZgg^jnbg \Zg ]h3 Phne] rhn ebd^

fZgg^jnbg% ghm bg\en]bg` ma^ *.%)))

^o^gbg` pZed% lhf^mbf^l ma^rÍk^ lmZg]bg`

mph a^Z]l pbma maZm% fZ]Zf8Ë ■

Greg Amanti, right, picks up a fiberglass mannequin form as Robert Roybal fits the endpiece for an arm. Custom mannequin companies have seen their business almost double.

August 2011


Transport

50

High-Speed Development China’s bullet train network is giving the country a competitive edge as it makes inland provinces accessible for big business, reports Keith Bradsher.

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hk kZbe _khf ma^ ^gmk^ik^g^nkbZe l^Z\hZlm'

NL Zg] >nkhi^'

© 2011 NEW YORK TIMES NEWS SERVICE

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h_ mabl likZpebg`% ihinehnl gZmbhg È

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mahn`a hg Z fn\a _Zlm^k \hglmkn\mbhg

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eZ[hnk mh ma^ _Z\mhkb^l h_ ma^ ^Zlm% [nm bml

mkZo^e li^^]l maZg Zgrmabg` ^goblbhg^]

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[r ma^ >bl^gahp^k Z]fbgblmkZmbhg'

ma^ ^\hghfb\ fZbglmk^Zf' Sa^g mb\d^] h__

mh ma^ g^p ab`a&li^^] kZbe khnm^l aZl _k^^]

AngZgÍl Zmmkb[nm^l3 ÊEZg] bl fn\a \a^Zi^k'

ni \hg`^lm^] he]^k kZbe ebg^l _hk _k^b`am'

>e^\mkb\bmr bl \a^Zi^k' EZ[hnk bl \a^Zi^k'Ë

MaZm aZl Zeehp^] \hZe fbg^l Zg] labii^kl mh

Phkd \k^pl h_ Zl fZgr Zl *))%))) i^hie^ i^k ebg^ aZo^ [nbem Z[hnm aZe_ h_ ma^ */%)2,&dbehf^mk^ g^mphkd bg cnlm lbq r^Zkl% bg fZgr \Zl^l Za^Z] h_ l\a^]ne^

:khng] <abgZ% k^Ze ^lmZm^ ikb\^l Zg] bgo^lmf^gm aZo^ lnk`^] bg ma^ fhk^

lpbm\a mh \a^Zi^k kZbe mkZglihkm _khf \hlmer mkn\dl _hk a^Zor \Zk`hl' Portfolio


Transport

51

CORBIS / ARABIAN EYE

The Beijing-Shanghai High-Speed Railway cuts the single-way time between the two cities to under five hours.

Chinese Premier Wen Jiabao (C) shakes hands with the driver of the first commercial bullet train on the Beijing-Shanghai HighSpeed Railway in Beijing.

China’s bullet train services have diverted passengers from other lines that can now be used for more freight services.

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ma^ *%,+)&dbehf^mk^ ;^bcbg`&mh&LaZg`aZb ebg^% pab\a \k^Zm^l Z [nlbg^ll \hkkb]hk August 2011

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Transport

52

Routes of high-speed rail service Existing

Starting by July 1

Planned Qiqihar Harbin

MONGOLIA Urumqi

Shenyang

Beijing Shijiazhuang

CHINA

Lanzhou

Taiyuan Jinan Zhengzhou

N.KOREA Qinhuangdao Tianjin

Nanjing

Xi’an CORBIS / ARABIAN EYE

Chengdu NEPAL BHUTAN Kunming INDIA

Chinese workers completed the 1,320 kilometre Beijing-Shanghai line in record time as it was only expected to open next year.

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MYANMAR

Source: World Bank data

LAOS

Wuhan

Changsha

Nanning

Qingdao S.KOREA

Shanghai Ningbo

Nanchang

Fuzhou Xiamen Guangzhou Pacific Shenzhen Ocean Haikou

VIETNAM

500 MILES

The New York Times

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[^\Znl^ ma^ fbgblmkr hpgl mahl^ he]^k

h_ lhf^ chbgm o^gmnk^l fb`am g^^] mh Portfolio


Transport

53

CORBIS / ARABIAN EYE

Train attendants for the Beijing-Shanghai HighSpeed Railway were carefully selected and went through a rigorous training course.

“China’s huge investment in high-speed rail may be instructive to the US, whether for proponents of federal rail investments or critics who consider bullet trains a waste.” [^ k^obl^] mh ^qm^g] ma^ k^iZrf^gm h_

Ma^ lZf^ mkbi mZd^l gbg^ ahnkl hg Zg

hger Z]]k^ll lZ_^mr jn^lmbhgl [nm pbee

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pah aZl Z]obl^] <abgZ' ■

?khf <aZg`laZ mh @nZg`sahn% ma^

August 2011


Property

54

The Du Parc Kempinski Private Residences, located on the Vaud Riviera, will be the first project that SDG is set to complete.

SWISS LUXURY The Swiss Development Group is bringing a new wave of property development to Switzerland – the ultraluxury, zero-maintenance kind. Tracey Scott talks to its CEO about his plans to transform the premier living space in one of Europe’s most prosperous countries.

Portfolio


Property

55

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August 2011

: eZk`^ ihkmbhg h_ Ehg]hgÍl [Zgdbg` Zg] a^]`^ _ng] bg]nlmkr aZl k^eh\Zm^] mh


Property

56

ikb\^% fZkdl ma^ _bklm [kZg]^] ahm^e& k^lb]^g\^ mh `h hg lZe^ bg Lpbms^keZg]' Ma^ ikhc^\m% _ng]^] [r ikboZm^ Zg] bglmbmnmbhgZe bgo^lmhkl% bl ]n^ _hk \hfie^mbhg bg pbgm^k g^qm r^Zk' : mph& [^]khhf +)) ljnZk^ f^mk^ ZiZkmf^gm pbee l^m rhn [Z\d Zkhng] <A?-'0 fbeebhg% pabe^ ikb\^l _hk Z i^gmahnl^ kZg`^ _khf <A?*2 fbeebhg mh <A?+, fbeebhg' G;: [Zld^m[Zee lmZk Mhgr IZkd^k aZl Zek^Z]r [hn`am h__&ieZg% pbma L=@ knfhnk^] mh h__^k gh fhk^ maZg ^b`am h_ bml +- =n IZk\ ngbml mh [nr^kl hnmlb]^ Lpbms^keZg] Zg] ma^ >nkhi^Zg Ngbhg' Ma^ `khniÍl eZm^lm ngo^bebg`% ma^ .*´ 51º Spa Residences is being developed in partnership with the Ritz Carlton. The first nine residential apartments are due for completion in 2013.

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The living room of the 51º Spa Residences boast all the luxuries.

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@^g^oZ bg Zg Zmm^fim mh Zohb] fhngmbg` mZq^l bg ma^ \ZibmZe' Mabl% bg mnkg% aZl

Nicolas Garner is the CEO of luxury property developer Swiss Development Group SA.

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e^Z]^kl bg enqnkr k^Ze ^lmZm^ pbma l^kob\^l Portfolio


Property

57

“NBA basketball star Tony Parker has already bought off-plan, with SDG rumoured to offer no more than eight of its 24 Du Parc units to buyers outside Switzerland and the European Union.” bg Lpbms^keZg] Zg] ]^o^ehi khhml ma^k^%Ë lZrl @Zkgb^k' Ê?khf maZm p^ \Zg fho^ mh hma^k ieZ\^l'Ë Pa^g bgo^lmbg` bg ikhi^kmr% @Zkgb^k ]h^l ghm _heehp hg^ l^m kne^' A^ bglm^Z] aZl Z gnf[^k h_ \kbm^kbZ' ÊMa^ _bklm hg^ bl paZm ma^ :g\b^gm KhfZgl \Zee^] `^gbnl eh\b% Ì_^^ebg` ma^ `^gbnl h_ ma^ ieZ\^Í%Ë Z]]bg`3 ÊMa^k^ bl h[obhnler ln[c^\mbo^ Zg] h[c^\mbo^ \kbm^kbZ' P^ lmbee

Artist’s conception of the plaza at 51º Spa Residences.

ZepZrl phkd pbma eh`b\ Zg] fZ`b\' Ma^ [^lm ieZ\^ ZoZbeZ[e^ pab\a bl Zm Z ikb\^

phkdbg` hg l^\k^mer bg ma^ fhngmZbgl%

Zk^ ikh[Z[er `hbg` mh \hg\^gmkZm^ hg

maZm fZd^l ma^ ^\hghfb\l h_ ma^ ikhc^\m

pab\a p^ pbee ngo^be g^qm r^Zk'Ë

[nbe]bg` ni Zg bgo^lmf^gm _ng]% ma^g

lmnib] Zg] ghm Z lhng] bgo^lmf^gm _hk ma^ \eb^gm% bl ghm k^e^oZgm'Ë

:lb]^ _khf ikhi^kmr ]^o^ehif^gm%

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bg Lpbms^keZg] Zg] pbee [^ <A?+.)

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Zg] [^ en\dr'Ë ■

August 2011



Essentials

THE BEST OF LEISURE AND LIFESTYLE

SEAN FITZPATRICK’S

NEW ZEALAND

GUIDE The IRB Rugby World Cup 2011 in New Zealand will be a national carnival, according to the former All Blacks captain Sean Fitzpatrick. He tells Jim White how visitors can join the party and enjoy the country he loves.


Essentials

60

Travel

“There’s so much going on, things that normally take place at other times are happening at the same time as the World Cup. Food festivals, wine festivals, arts, music.” ^Zg ?bmsiZmkb\d% _hkf^k \ZimZbg h_ ma^ G^p

The Milford Track (53.5 kilometres) is in the heart of the spectacular Fiordland National Park on South Island.

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© 2011 TELEGRAPH 2011

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ghp' Lng]Zr fhkgbg` rhn \ZgÍm `^m Z Portfolio


Essentials Travel Sean Fitzpatrick was captain of the All Blacks from 1992 to 1997.

FITZPATRICK’S TOP FIVE Though he reckons narrowing down his choices is as tricky as turning out against South Africa on the rugby pitch, this is Sean Fitzpatrick’s top five must-dos in his homeland: 1 PLAY A ROUND OF GOLF There are more courses per capita in New Zealand than anywhere else in the world. Julian Robertson, the American billionaire, visited as an 18 year-old, backpacking around, and said he would be back one day to build the most beautiful golf courses in the world. And he has. Kauri Cliffs in the Bay of Islands is among the top 10 in the world. And Cape Kidnappers in Hawke’s Bay is simply wonderful.

2 GO WHALE WATCHING IN KAIKOURA Nature is all around you in New Zealand, but it’s at its most dramatic here, on the South Island.

3 TASTE THE WINES IN MARLBOROUGH This is the wine region where Cloudy Bay comes from. If you like new-world vintages you’re in a paradise of wine andgourmet food. I tell you, this is pure heaven.

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4 SCARE YOURSELF IN QUEENSTOWN Commercial bungee jumping was invented here by a guy called A J Hackett. Queenstown has since become the adrenalin-sport centre of the world. Now there is every type of pursuit available to terrify yourself, from whitewater rafting to sky diving.

5 TAKE A WALK Two of the best are the Milford Track, a four-day hike, stopping in five-star lodges, and the Abel Tasman, at the top of the South Island, where you walk and kayak. The IRB Rugby World Cup 2011 runs from September 9 to October 23.

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Essentials

Travel

Queenstown is famous for its adventure tourism. Skiing, jet boating, whitewater rafting, bungy jumping, mountain biking, skateboarding, tramping and fly fishing are all found there. Portfolio


Essentials Travel Left: The All Blacks will be hoping to win their first World Cup since the inaugural event in 1987. Below: Jet boating is an adrenaline rush in Queenstown.

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Auckland’s waterfront will be the centre of the Rugby World Cup. It has a rail line to Eden Park, the rugby stadium.

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BOUTIQUE HOTELS

© 2011 NEW YORK TIMES NEWS SERVICE

AIM HIGH

The front desk and lobby at Ink 48, a boutique hotel, in New York. In an attempt to diversify the attractiveness to travellers of hotel chains that may be mundane, big hotels are planning to open ‘boutique hotels’ to enhance the travellers experience.

Portfolio


Essentials Accommodation There are many boutique hotels in the works around the world. While many analysts believe there is a market for them, others feel that we will soon see mergers and rationalisation in the boutique sector, reports Jane Levere.

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Left: Rakkojae is an upmarket boutique hotel in Seoul’s historic Buchkon district.

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Below: Ian Schrager believes that boutique hotels need to offer functionality and excellent service.

“People like things a little bit different, offbeat. And they make someone who may have a rather mundane life feel hip.”

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The Wanderlust in Singapore is one of five boutique hotels opened by Singaporean hotelier Loh Lik Peng.

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REUTERS

L\akZ`^k lZb] ma^ e^ll ^qi^glbo^ h_

F^Zgpabe^% \hfiZgb^l ebd^ Dbfimhg

Many in the hotel industry feel that travellers are willing to pay for a unique experience. The Hard Days Night hotel in Liverpool is dedicated to The Beatles and has been doing a roaring trade. August 2011

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Essentials

Culture

Monuments to

Ancient Life The Chinese province of Fujian boasts around 3,000 tulou, ancient buildings that housed whole clans. But they are now falling into disrepair as young people migrate to cities for jobs or seek modern apartments, reports Edward Wong.

Portfolio


Essentials Culture

T

A> @:K@:GMN:G ;NBE=BG@L g^Zk Rhg`]bg` Zk^ lh b\hgb\ maZm ma^r Zii^Zk hg Z <abg^l^ lmZfi' Ma^ fhlm _Zfhnl aZo^ ]blmbg\mbo^ khng] laZi^l% Zii^Zkbg` _khf Z ]blmZg\^ ebd^ _erbg` lZn\^kl maZm aZo^ iehii^] ]hpg bg ma^

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© 2011 NEW YORK TIMES NEWS SERVICE

^q\^im _hk mahl^ pah aZ] fZkkb^] bgmh ma^ \eZg' Ma^ mnehn nlnZeer mhp^k^] _hnk _ehhkl

August 2011

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Essentials

70

Culture

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ebobg` bg ma^f' ÊI^hie^ ]hgÍm \e^Zg bm

nl^] mh mnehn ebobg` È la^ aZ] `khpg ni bg

It is estimated that there are around 3,000 tulou in Fujian province, with the majority found in Yongding County.

Z ljnZk^ hg^ a^kl^e_' La^ Zg] a^k anl[Zg] k^\^gmer fho^] hnm h_ AnZg Qbg` mh Zg ZiZkmf^gm pbma knggbg` pZm^k Zg] bg]hhk ienf[bg`' A^k anl[Zg]Íl iZk^gml lmbee ebo^ bg Z mnehn% Z kZflaZ\de^ hg^ Z\khll ma^ lmk^^m' GETTY IMAGES

ÊI^hie^ nl^] mh ebo^ bg ma^ mnehn _hk lZ_^mr% [nm maZmÍl ghm g^^]^] Zgrfhk^%Ë lZb] ma^ anl[Zg]% Eb Cbg`Zg% +1% Z It is typical of tulou to have an ancestral altar in the centre of the structure.

Zgrfhk^%Ë lZb] CbZg` Jbg`% +1% Zl la^ lmhh] hg Zg nii^k [Ze\hgr bg AnZg Qbg` mnehn% pahl^ gZf^ f^Zgl Ì^f[kZ\bg` ikhli^kbmrÍ' Ê:l ehg` Zl i^hie^ ebo^ a^k^% ma^ ^\hlrlm^f makbo^l' Hg\^ i^hie^ fho^ hnm% ma^g bm Zee _Zeel ZiZkm'Ë AN:G QBG@ bl Z mrib\Ze mnehn% hg^ h_ fZgr bg Rhg`]bg` <hngmr' Bm bl .)) r^Zkl he]' <ab\d^gl lZngm^k Z\khll ma^ `khng]l' Phh]^g ibeeZkl Zehg` ma^ [Ze\hgb^l p^k^ ^k^\m^] ehg` Z`h Zm e^Zgbg` Zg`e^l mh `bo^ ma^ lmkn\mnk^ `k^Zm^k lmk^g`ma' Ma^ mnehn hg\^ ahnl^] *)) _Zfbeb^l% [nm hger *) hk lh i^hie^ ebo^ a^k^ ghp' Ma^ ^e]^ker k^lb]^gml lan__e^ [Z\d Zg] _hkma% \hhdbg` bg dbm\a^gl hg ma^ _bklm _ehhk

k^lmZnkZgm hpg^k' NG>L<H% ma^ Ngbm^] GZmbhgl Z`^g\r maZm ho^kl^^l \nemnkZe ik^l^koZmbhg%

“Collectives built more and more tulou and randomly assigned people to live in the buildings, so that each clan would have members spread among different collectives. When the Cultural Revolution ended, people drifted back to their clans.”

]^\eZk^] -/ mnehn mh`^ma^k mh [^ Z Phke] A^kbmZ`^ Lbm^ bg +))1' : NG>L<H fnl^nf bg hg^ h_ ma^ mnehn lZrl ma^ lmkn\mnk^l p^k^ [nbem [^mp^^g ma^ *,ma Zg] +)ma \^gmnkb^l' Hg^ ^qab[bm lZrl ma^k^ Zk^ ,)%))) mnehn bg ?ncbZg ikhobg\^% fhk^ maZg +)%))) h_ mahl^ bg Rhg`]bg` <hngmr' ;nm AnZg` AZgfbg% Z l\aheZk h_ ma^ mnehn pah ebo^l bg ?ncbZg% lZb] ma^k^ p^k^ fZgr frmal Z[hnm ma^ mnehn% bg\en]bg` ma^ gnf[^k' A^ lZb] abl k^l^Zk\a lahp^] ma^k^ Zk^ hger ,%))) mnehn bg ma^ ikhobg\^' : k^ihkm [r @eh[Ze A^kbmZ`^ ?ng]% Z ik^l^koZmbhg hk`ZgblZmbhg [Zl^] bg <Zeb_hkgbZ maZm aZl Z mnehn ikhc^\m% `bo^l ma^ lZf^ gnf[^k' Portfolio


GETTY IMAGES

Essentials Culture

Chengqi lou is one of the most famous tulou thanks to its concentric rings of homes and alleys.

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he]^k% Zg] ma^k^ Zk^ ikh[Z[er fhk^ h_

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dbg] maZm Zii^Zk hg lmZfil% ihlm\Zk]l

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bl \hffhg mh mnehn' Ma^ bgg^k kbg` h_

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[nbem lhf^ h_ ma^ eZk`^lm mnehn'

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hnm%Ë a^ lZb]' ÊLh ma^ ebobg` iZkm aZl ]b^]'

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r^Zk _hk ^Z\a _ehhk'

RhnÍk^ cnlm ik^l^kobg` Z k^eb\'Ë ■

August 2011

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KARIM RASHID WANTS TO MAKE THE WORLD A MORE FUN AND STIMULATING PLACE, AND THAT ETHOS IS EVIDENT IN EACH OF THE 3,000 OBJECTS THAT BEAR HIS NAME, REPORTS SCOTT ADAMS. PHKE=&K>GHPG>= =>LB@G>K

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Portfolio


Essentials Profile

PHOTO: ELENA KOLDUNOVA

Since 2000, Rashid has mainly worn white with a splash of pink. He donated all his dark coloured clothes to charity.

August 2011

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Essentials

Profile

Rashid was inspired by the desert when he designed Switch, a restaurant in Dubai. Left: The Nhow Hotel in Berlin, which he designed from the ground up, exhibits Rashid’s love of curves.

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Essentials Science

COUNTING PLANETS The Kepler spacecraft has so far detected 1,235 candidate planets, of which 16 are confirmed. The more planets are found, the higher is the chance of another Earth-like planet existing, reports Ron Toft.

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Above right: Kepler found five planets within 43 days of launch. To date it has confirmed 16 planets and detected 1,235 candidate planets. Left: A technician readies the flight segment for acoustics testing before Kepler’s launch in 2009. August 2011

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Science

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“Time and again we have said that the most important thing mankind can discover right now is how frequent Earthlike worlds are in the habitable zones of sun-like stars.”

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Kepler is focused on the star-rich constellations of Cygnus and Lyra in our Milky Way galaxy. Portfolio


Essentials Science

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Above: A technician works on the Kepler detector chip assembly, an integral part of the light meter. Right: An artist’s impression of the Kepler spacecraft searching for planets.

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August 2011

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79


Essentials

80

Travel

BIG SCREEN PARIS Woody Allen’s latest film shows off his love for the ‘City of Light’ as he takes viewers on a romantic tour of its attractions, reports Scott Adams.

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GETTY IMAGES

:KBLÍ :EENK> ?HK

Portfolio


Essentials Travel “Le Bristol is one of the few innercity hotels to boast a swimming pool. Situated on the top floor of the hotel, the 15-metre pool is housed in a teak and glass pavilion allowing natural light to pour in.” Montmartre, the home of great artists, writers and intellectuals in the 19th and early 20th centuries, still has its flair today.

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Rachel Mc Adams and Owen Wilson star in Midnight in Paris, Woody Allens’ latest film.

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Le Bristol is a renowned Paris hotel set on Rue du Saint Honore. August 2011

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81


82

“People he has woven his own enthusiasm for the visual arts into his latest film and there are numerous scenes related to Paris’ rich and diverse cultural heritage.” Above: Montmartre comes alive at night with its many restaurants and pubs. The famous cabaret club Moulin Rouge is found in this district. Right: Woody Allen loves art, so naturally the Louvre and other famous museums are features in the film.

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GETTY IMAGES

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Portfolio


Essentials Travel lh bg_en^gmbZe bg Fhg^mÍl phkd' <k^Zmbg`

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FACT FILE

,/)ó iZghkZfZ% pab\a mZd^l ma^ ob^p^k

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LE MEURICE – lemeurice.com

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LE BRISTOL – lebristol.com

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ma^ <ank\a h_ ma^ LZ\k^ <hnk% _^Zmnk^l bg

RODIN MUSEUM – musee-rodin.fr

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MONET’S HOUSE AT GIVERNY – giverny.org

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L’ORANGERIE – musee-orangerie.fr MOULIN ROUGE – moulinrouge.fr PALACE AT VERSAILLES – chateauversailles.fr Midnight in Paris is showing on ice in September

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Monet’s garden in Giverny, just outside Paris, still invokes impressionist ideals. August 2011

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83


84

IS HACKING ON THE RISE? There has been a spate of high-profile hacking incidents on the internet in recent months. Is this a sign of things to come or merely a blip? asks Patrick Kingsley. BG E:M> F:R% MA> NL F>=B: @KHNI

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© 2011 GUARDIAN NEWS & MEDIA

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Essentials Internet

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“Today, the average number of computers infected by an individual malware is just 15, and that is because hackers are using a new tackle called spear-fishing, which enables them to be more specific about who they target.”

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PHOTOS ON THIS PAGE: REUTERS

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Sony Corp’s Executive Deputy President Kazuo Hirai sits in front of a screen showing how their data was hacked at a news conference to apologise for a massive security breach of its PlayStation Network in Tokyo.

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Essentials Internet aZo^ `Zkg^k^] Z ehm h_ \ho^kZ`^' Ma^rÍo^ Zllh\bZm^] ma^fl^eo^l o^kr \e^o^ker mh O _hk O^g]^mmZ% Z ihineZk _bef pbma Z ihineZk bfZ`^ Zg] p^ee&dghpg mZ`ebg^l ln\a Zl ÌP^ Zk^ E^`bhgÍ'Ë G^p f^f[^kl aZo^ Zelh k^Zebl^] ahp lbfie^ bm bl mh chbg ma^ `khni' ÊB_ ma^r pZgm mh iZkmb\biZm^% bmÍl o^kr ^Zlr _hk ma^f mh ]hpgehZ] Z mhhe maZm aZg]l ho^k rhnk \hfinm^k mh :ghgrfhnlË È Zg] pab\a ma^g Zeehpl ma^f mh mZd^ iZkm bg ==hL ZmmZ\dl'Ë R>M B? ma^bk kbl^ bl iZkmer ]hpg mh `k^Zm^k ng]^gbZ[er ebgd^] mh Z `khpbg` ihebmb\Ze \hgl\bhnlg^ll makhn`ahnm ma^ \r[^kliZ\^ \hffngbmr' Ma^ ZgZk\ablm \hee^\mbo^ =^m^kkbmhkbZe Lniihkm @khni k^\^gmer

CORBIS/ARABIAN EYE

^qihlnk^ Zg] \e^o^k Zllh\bZmbhgl% bm bl Zelh

The Hacktivist group Anonymous has received a lot of coverage by associating itself with the film V for Vendetta. Anonymous took out PayPal, Visa and Mastercard sites by overloading them with hits.

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REUTERS

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The website of the US Central Intelligence Agency (CIA) was unresponsive and unavailable after the website had been attacked by internet hackers.

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August 2011

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Essentials

Other Business

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Slow ‘Reality’ TV

Gangster Profit Who says crime doesn’t pay? Definitely not the former owner of a revolver that once belonged to notorious American gangster Al Capone. He was £67,250 ($110,000) richer after Christies sold the

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firearm at a London auction. It had been expected

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to sell for £50-70,000.

ma^ _Zlm eZg^ [nm eZ\d Z oZ\Zmbhg [n]`^m'

ma^ labi% h__b\^kl hg ma^ [kb]`^ Zg] ma^

The Colt .38 revolver was sold by a private

Lbfier mZd^ Z _bo^&]Zr \knbl^ Zehg`

fhlmer ^e]^ker iZll^g`^kl lmkheebg` ma^

collector, who provided an original personal letter

GhkpZrÍl l\^gb\ _chk]l% Zee _k^^ Zg]

]^\dl Zg] mZdbg` bg ma^ l\^g^kr'

from Madeleine Capone Morichetti, the widow of

lmk^Zf^] ebo^ hg m^e^oblbhg'

Al’s brother Ralph Capone, confirming that the gun

?hk 1%)-) fbgnm^ ob^p^kl p^k^

ÊBm bl lehp% bm bl o^kr lehp%Ë lZb] Kng^ Fh^de^[nlm% ma^ ikhc^\m fZgZ`^k

‘previously belonged to and was only used by Al

Z[e^ mh _heehp ma^ Ankmb`knm^g FFL

_hk ma^ lahp knggbg` hg ma^ GKD+

Capone while he was alive’.

Ghk]ghk`^ \knbl^ labi Zg] bml khn`aer

\aZgg^e' :m e^Zlm *', fbeebhg h_

/0) iZll^g`^kl Zg] \k^p Zl ma^

GhkpZrÍl -'2 fbeebhg k^lb]^gml mng^]

May 1929, just a few months after the famous

o^ll^e lm^Zf^] ghkma Zehg` GhkpZrÍl

bgmh GKD+ [^mp^^g 1 if Zg] , Zf

Valentine’s Day massacre in Chicago when seven

cZ``^] \hZlmebg^'

hg ma^ _bklm ]Zr' Mabl f^Zgm ma^ Ìebo^

Colt records indicate that the pistol was made in

people were killed in a prohibition-era clash between gangs including Capone’s.

Ma^ Ìfbgnm^&[r&fbgnm^Í \ho^kZ`^ bg\en]^] Zee hg&[hZk] Zgghng\^f^gml

]h\nf^gmZkrÍ `kZ[[^] fhk^ ob^p^kl maZg GKD+Íl nlnZe ikh`kZffbg`' Por tfolio


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