Portfolio

Portfolio

Issue 56 ■ August 2010

Exclusive to Emirates First Class and Business Class

GREEN TIDE Ocean Power

THE NEW FRONTIER China Targets Hollywood

READY TO SERVE

Automated Retail Stores

César Alierta

Communications Giant

emirates.com

This issue August 2010

Portfolio

Exclusive to Emirates First Class and Business Class

Cover Story 18

César Alierta :l a^Z] h_ ma^ phke]Íl mabk] eZk`^lm m^e^\hffngb\Zmbhgl \hfiZgr% < lZk :eb^kmZ bl Z fZg maZm lahne]^kl `k^Zm k^lihglb[bebmr' BmÍl Z `hh] ch[ a^Íl ni mh ma^ mZld'

Features 24 New Bedfellows

40 China’s Blockbuster Ambition

Amid tight credit and low occupancy rates, both major

There’s no lack of ambition in China, which is evidenced by

chains and independent hotels have suffered. Now they

the country’s rapid economic growth and leadership role in

are looking to the future by working together.

many industries. But the international entertainment industry is not one of them. That may be about to change.

28 Danger for Kyoto’s Ancient Allure

44 Metro Gets It Right

Japan draws in relatively few tourists with historic sites like Gion, a geisha district in Kyoto. Now the nation is

In the heart of Delhi the success of the city’s subway

torn about how to attract more tourists without losing it

system, known as the metro, is an amazing feat. It offers

character.

new hope that India’s outdated urban infrastructure can be efficiently modernised.

32 Risky Bet on Rare Minerals

48 A Royal Vision

China mines 97 per cent of the world’s rare earth elements, giving it a virtual monopoly thanks to its low

King Leruo Tshekedi Molotlegi, the ruler of the Bafokeng

production costs. But now other players are thinking of

people in South Africa, is using the profits from a platinum-

entering the market.

fuelled sovereign wealth fund to build an ambitious future.

52 Ready to Serve

36 From Niche Market to Global Competitor The success story of Superdry clothes began with a

Forget the old-fashioned vending machines. Today they’re

young man making T-shirts 25 years ago. The company

known as the automated retail store and they’re ready to

is now looking at a huge global expansion.

do business.

56 A Pinch of Saffron Italian growers of the precious flower feel the squeeze as production costs rise and foreign competition increases.

44

28

1

Portfolio

2

Exclusive to Emirates First Class and Business Class

62

82

Essentials 59 Greece Banks on Tourism Debt-stricken Greece needs investment and tourists now more than ever. The opening of a new upmarket resort has officials asking if private investors hold the key.

62 An Artistic Deal Don and Doris Fisher, founders of the clothing chain Gap, put together an amazing art collection that was rarely seen by the public.

66 The Tides of Power The business of being ‘green’ is only getting bigger and the old idea of using ocean tides to generate power is now

74

being given a modern twist.

70 The Brain on Computers We consume three times more information today than we did 50 years ago thanks to technology. Researchers are now uncovering how it is affecting our thinking.

74 Cinderella Story Russian super-soprano Anna Netrebko can boast a real rags-to-riches story. Today, she is focused on motherhood, Wagner and perhaps a directing career.

78 City of Many Tongues New York is a melting pot of languages. Attempts are now underway to identify rare languages and save them.

Departments

82 Stars and Stripes Hummus

5 Notebook

Hummus, that Middle Eastern staple, is bridging cultural gaps

World business in a nutshell.

11 Observer

in America as new flavours capture local taste buds.

86 The Grand Tour

Spotting and analysing business trends.

16 Column: Margaret Heffernan The Invisible Gorilla

BMW claims that the 535i Gran Turismo defines a brandnew segment in the automobile market. They may be right.

88 Other Business Portfolio takes a light-hearted look at the latest business news.

Published for Emirates by

PO Box 2331, Dubai, UAE. Telephone: (+971 4) 2824060, fax:(+971 4) 2824436, e-mail: emirates@motivate.ae

Editor-in-Chief Obaid Humaid Al Tayer Group Editor & Managing Partner Ian Fairservice Group Senior Editor Gina Johnson Senior Editor Guido Duken Deputy Editor Nick Rice Editorial Assistant Hilda D’Souza Art Director Tarak Parekh Senior Designer Rehab Barham General Manager Production & Circulation S Sasidharan Production Manager C Sudhakar General Manager - Group Sales Anthony Milne Email: anthony@motivate.ae Business Development Manager Nicola Hudson Senior Advertisement Manager Scott Walker

INTERNATIONAL MEDIA REPRESENTATIVES AUSTRALIA Okeeffe Media; Tel +61 89 381 7425, Fax +61 89 382 4850, okeeffekev@bigpond.com.au CHINA/HONG KONG Emphasis Media Limited; Tel +85 22 516 1048, Fax +85 22 561 3349, advertising@emphasis.net CYPRUS Epistle Communications & Media; Tel +35 72 246 6555, Fax +35 72 276 9999, nasreenk@epistlemedia.com FRANCE/SWITZERLAND Intermedia Europe Ltd; Tel +33 15 534 9550, Fax +33 15 534 9549, administration@intermedia.europe.com GERMANY IMV International Media Service GmbH; Tel +49 211 887 2310,Fax +49 211 887 2919, j.hoffmann@vhb.de INDIA Media Star; Tel +91 22 281 5538/39/40, Fax +91 22 283 9619, ravi@mediastar.co.in ITALY IMM Italia; Tel +39 023 653 4433, Fax +39 029 998 1376, lucia.colucci@fastwebnet.it JAPAN Skynet Media Inc.; Tel/Fax +81 43 278 6977, skynetmedia@y2.dion.ne.jp TURKEY Media Ltd; Tel +90 212 275 8433, Fax +90 212 275 9228, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, Fax +44 207 906 2022, nhopkins@spafax.com USA Redwood Custom Communications Inc.; Tel 212-473-5679 x 313 , Fax 212-260-3509, brigitte.baron@redwoodcc.com

Emirates takes care to ensure that all facts published herein are correct. In the event of any inaccuracy, please contact The Editor. Any opinion expressed is the honest belief of the author based on all available facts. Comments and facts should not be relied upon by the reader in taking commercial, legal, financial or other decisions. Articles are by their nature general, and specialist advice should always be consulted before any actions are taken.

10,370 copies December 2009 Printed by Emirates Printing Press, Dubai, UAE

Portfolio

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Notebook

5

GETTY IMAGES

BUSINESS NEWS IN BRIEF

Google's YouTube Defeats Viacom

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August 2010

6

Notebook Qtel’s Mobile Recycling Programme

Numbers Game

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the record amount

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raised last month in the sale of an important Édouard Manet self-portrait – one of only two that the artist ever painted. The previous record for a Manet was £16.3 million

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Portfolio

7

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Female Power Women have claimed three of the top five spots in the Forbes

online and social media. Queen of the talk show, Winfrey, earned

2010 Celebrity Power list with singer Lady Gaga making her first

a whopping $315 million and with a top rating in TV and radio

entry and Oprah Winfrey reclaiming her No.1 position. Forbes’

appearance she topped the annual list for the fourth time. Winfrey

ranking is a measurement of entertainment-related earnings over

replaced Angelina Jolie in last year’s No.1 spot. Jolie slipped down

the past 12 months, as well as exposure in print, television, radio,

to 18th in the latest ranking. Grammy-winning R&B singer, Beyonce Knowles rose to second spot with an estimated $87 million from her tour and album sales, in addition to deals in fashion, fragrance and other endorsements. Glam pop star Lady Gaga made the list for the first time, taking fourth place with estimated earnings of $62 million. Avatar’s director James Cameron took third place with earnings of $210 million, and golfer Tiger Woods also shared the

PHOTOS ON THIS PAGE: REUTERS

spotlight alongside the women by coming in fifth. His earnings were $105 million but the calculations for his web rank and social rank had plummeted. Despite the worldwide recession, Forbes said that celebrity earnings had remained “remarkably resilient, with this year’s stars having earned a collective $4.7 billion during the past year, up from $4.1 billion in 2009.

August 2010

Notebook Resumés Rewritten

TEXT: HEBA HASHEM

Robert De Niro NOBODY BELIEVED a

problem by opening his

teenage Robert De Niro

own hotspots. Fifteen

when he told friends after

years on, De Niro has

an evening at the movies

launched more than 20

that he was going to be

restaurants around the

a film actor. He was only

world. When asked how

17 after all. But when he

many restaurants he has

dropped out of senior

invested in, he told New

high school to join Stella

York Magazine, “I don’t

Adler’s acting school, it

know, 23, 24, 25”. De Niro

was evident that his words

owns almost 20 Nobus

were no joke. Today, he

around the world; Ago

is one of the highest-paid

in LA and Florida; the

actors, known for heavily

award-winning Tribeca

studying the background of

Grill in New York; and

the characters he plays for

most recently, Locanda

maximum ‘method acting’.

Verde in Las Vegas. “I’m

Although commonly

not a foodie but I like

referred to as Italian-

good food. I have a good

American, De Niro is

appetite. You go to a hotel

only one-quarter Italian

and all of a sudden they’re

in ancestry. His father

giving you Western-

was half-Irish, half-Italian,

style stuff, and I say ‘I

and his mother of mixed

didn’t come here for this.

European origins. Born in 1943, De Niro’s childhood

GETTY IMAGES

8

Where’s the local stuff?”.

Guessing De Niro’s

resembled a movie in

whereabouts has

itself. His mother Virginia Admiral was a

Bertolucci. Willing to go to any length

never been easier, because if he’s not

painter and his father Robert De Niro Sr.

to achieve realistic impersonation of his

filming a new movie, or overseeing his

an abstract expressionist.

characters, De Niro gained 30 kilograms

co-owned businesses, he would most

for his role in Raging Bull, which earned

likely be found savouring the best of

of playwrights, and it didn’t take long for

him the former world record for the ‘Most

Italian or Japanese cuisine at one of his

his infatuation with acting to manifest

Weight Gained for a Movie’.

restaurants. As he once said, “Nobody

As a child, De Niro was an avid reader

into a workaholic lifestyle. In 1974, De

As he proceeded through his life

has moved me from my seat yet. But, just

Niro spent four months learning to speak

of fame, the Hollywood superstar first

in case, I’ve bought my own restaurants”.

the Sicilian dialect in order to play Vito

stumbled upon his passion for restaurants

He also recently opened an 88-room

Coreleone in The Godfather: Part 2. A year

while filming Casino at the Hard Rock

luxury hotel in New York. De Niro can

later, De Niro wasn’t able to accept his

Hotel in Las Vegas. He quickly noticed

definitely put actor on his resume, but

first Oscar for Best Supporting Actor due

that the hotel’s restaurants lacked good

there’s also space for ‘major player in the

to filming commitments with Bernardo

food, and he decided to solve that

hospitality industry’. ■

Portfolio

ADVERTORIAL

SME ADVICE Consider it done

GULF FINANCE

W

elcome to our latest advice column for small and medium sized businesses, brought to you by Steve Williams, CEO at Gulf Finance. Throughout his columns, Steve talks about the challenges faced by many SMEs and shares his thoughts and advice on how to deal with these challenges and come out stronger on the other side. Gulf Finance is an ambitious, progressive finance company operating in the commercial and consumer markets. Gulf Finance offers a variety of straightforward lending and deposit based products and believe in providing their clients with exceptional execution service delivered through a team of highly experienced, deeply motivated financial professionals.

STEVE WILLIAMS

I

n its most simple terms, customer service is common sense. It is human nature to revisit a business that has delivered a good product with knowledge, help and courtesy, and in many mature markets it is fundamental to retaining and expanding a client base. It is no longer just a value added service, but rather a business essential.

We have all experienced times when a business hasn’t paid as much attention to its front line staff as it should have, and it often seems as though the first points of customer contact go with having little or no training. That said, it is becoming increasingly evident that the view on customer service is dramatically changing, not just in our home countries, but worldwide. Take the UAE, just two months ago, tourist hotspot Dubai played host to the inaugural UAE Customer Service Week, supported by no less than the Minister of Interior, Sheikh Saif Bin Zayed Al Nahyan – a true sign that people are serious about delivering excellent customer service.

The quality of service can be a huge differential that distinguishes a company from its competitors, and more importantly, results in return trade and referrals. At Gulf Finance, we enjoy a large part of our new business through word of mouth and recommendations. We realised long ago that even small tokens of extra service help to build lasting relationships. As a finance company, we have a wide spectrum of competitors but, as many of their clients will testify, these lenders do not maintain a personal bond with their clients, and

GULF FINANCE

CEO, Gulf Finance this has become particularly apparent in recent history since the financial screw was tightened.

As a lender that reviews each case individually, we are able to deliver a personal service to each and every one of our clients. We have always emphasised the importance of this, not only to our customers, but to our staff. Customer satisfaction does not just refer to the quality of the product, but also to the experience in acquiring it – and what follows. From the front door of an office to the delivery of a service, there needs to be consistency. There needs to be a professional and friendly atmosphere as well as clarity, transparency and assistance - it is paramount that customers are in an environment which welcomes not only their trade, but their loyalty and support.

Steve joined Gulf Finance in 2008 with a mandate to transform the 10-year-old firm into a boutique finance company focused on small and medium sized enterprises.

With more than two decades’ of leadership and hands-on experience in business banking, branch banking, customer segmentation, product development and customer treatment strategies, Steve knows his industry and his clients.

Many businesses have fallen short because they failed to appreciate that they cannot simply offer a product and everything will be smooth sailing, but rather that they must offer a service to compliment that product. No business has a right to customers, they are a privilege that must be earned and cherished. In any business, there has to be a collective effort and an understanding of what it means to provide a culture of service excellence, and this must be at the forefront of everybody’s minds, and at every step of the way.

Active in the Dubai based British Business Group, Steve is a former Director of Business Development for the association. He also is a Director for a Dubai-based venture capital firm and recently studied finance and accounting at the Executive Education department of the Stanford Graduate School of Business in California.

Sometimes, this isn’t an easy task. It takes more than a cup of coffee and a nice smile on reception to compel customers to return. Having said that, it is a good start and remember - if you don’t take care of your customers, someone else will.

Steve’s passion for his profession is matched only by his passion for sports, which include running, scuba diving and golf.

www.gulf-finance.ae | +971 4 405 0000 | sme@gulf-finance.ae

Consider it done.

Observer

11

BUSINESS NEWS IN BRIEF

Cliff Kushler is the inventor of predictive words typed on cellphones and co-developer of Swype, a new system for touch screen phones.

Reinventing Phone Typing, Again © 2010 NEW YORK TIMES NEWS SERVICE

Swype is the latest invention which looks set to change the way we write messages on our phones and other communication devices, reports Jenna Wotham.

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August 2010

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12

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Swype relies on finger movement and makes use of the full qwerty keyboard. Used correctly, it greatly increases typing speed.

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fhnl^% bgmh lhf^mabg` maZm _bml bg Z ih\d^m' Kushler and his team worked for seven years on Swype. His first software for mobile phones, T9, was a huge success.

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,+/'0 fbeebhg bg +)*)% Zg bg\k^Zl^ h_ 20 i^k \^gm _khf eZlm r^Zk' ■ Portfolio

Observer The World

Top 10

AXA’s British Business Sold for $4 Billion

MOST RELIABLE CARS FOR 2010 Problems per 100 vehicles

Porsche Lincoln Buick Lexus Mercury Toyota Honda Ford Mercedes-Benz Acura

110 114 115 115 121 128 132 141 142 143

GETTY IMAGES

Vehicle

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SOURCE: FORBES.COM, ANEKI.COM

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AMERICA’S BESTSELLING CARS Vehicle

Segment

Ford F-Series Toyota Camry Toyota Corolla Ford Escape Chrysler Town & Country Kia Sorento Lexus RX Ford Mustang BMW 3-Series Mercedes-Benz ML Class

Pickup Truck Sedan Compact Car Crossover Minivan SUV Luxury Crossover Sports Car Luxury Sedan Luxury SUV

Year-to-date sales (as of June 1) 193,843 125,804 118,625 83,440 51,342 42,170 36,012 31,061 26,730 10,269

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SOURCE: FORBES.COM, ANEKI.COM

K^lhenmbhgÍl Zll^ml' ÊP^ [^eb^o^ mabl bl Z l^glb[e^ ]^Ze maZm pbee WORLD’S MOST BEAUTIFUL CARS (Listed in alphabetical order)

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Vehicle

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Price

Alfa Romeo 8C Spider

$301,600

Aston Martin Rapide Bentley Mulsanne Dodge Challenger SRT8 Ferrari 458 Italia Jaguar XJ Maserati Quattroporte Mercedes SLS AMG Porsche Boxster Spyder Rolls Royce Ghost

$197,850 $285,000 $43,680 $240,000 $113,000 (XJL Supersport) $120,250 $183,000 $61,200 $245,000

SOURCE: FORBES.COM, ANEKI.COM

August 2010

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13

Observer O N E 2 W AT C H

REUTERS

Philipp Humm

JX Invests in Vietnam’s Refineries

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T-Mobile USA,

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a subsidiary

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of the largest

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telecommunications

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company in Europe,

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Deutsche Telekom,

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decided to inject

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fresh ideas into the

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company in the

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face of aggressive

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domestic competitors.

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In a shake-up of

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top company ranks,

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Philipp Humm

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replaced long-time

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chief Robert Dotson

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as CEO-designate. Humm was the Chairman of the Board

GETTY IMAGES

14

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of Directors of T-Mobile Czech Republic, and responsible within the Deutsche Telekom Group for Sales and Services in Europe, as well as the management of national companies in Austria, Czech Republic, United Kingdom, the Netherlands and Poland.

T-Mobile, after a two-year dip in its US business, sees

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Humm as an ideal successor given his experience at the top

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ranks of the company since 2005. During his tenure as CEO

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of DT Deutschland Humm has been credited with taking over

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the company in a declining market and successfully turning

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it around to become Germany’s leading mobile operator in

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both subscribers as well as service revenues. He was also

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responsible for the successful market introduction of the

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iPhone in Germany in 2007. “It is a privilege for me to take

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over the reins from an established leader such as Robert,”

Santo Versace

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with him and the T-Mobile USA Team during the transition

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phase, and I relish the prospect of leading such a proud

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company as T-Mobile USA – a force to be reckoned with in

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one of the largest markets in the world.

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Prior to joining Deutsche Telekom, Humm worked for

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10 years for a number of US based companies including McKinsey & Company, Procter & Gamble and Amazon in senior level positions.

GETTY IMAGES

TEXT: HILDA D’SOUZA

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15

Swiss ABB Wins $89 Million Contract from Saudi Electric LPBLL >G@BG>>KBG@ @KHNI :;; aZl [^^g ZpZk]^] Z 12 fbeebhg \hgmkZ\m mh [nbe] Z g^p ln[lmZmbhg bg KbrZ]a _hk LZn]b >e^\mkb\bmr <h !L><"' :;; pbee ]^lb`g% lniier% bglmZee Zg] \hffbllbhg ma^ ,1)(*,+(*,'1 dbehohem !DO" ln[lmZmbhg% Zg] pbee ^q^\nm^ ma^ \bobe phkd hg ma^ ikhc^\m pab\a bl ]n^ _hk \hfie^mbhg pbmabg ++ fhgmal% ma^ Lpbll _bkf lmZm^]' :\\hk]bg` mh :;;% ma^ g^p eZk`^&l\Ze^ ln[lmZmbhg bl [^bg` [nbem g^Zk ma^ Dbg` :[]neeZa ?bgZg\bZe =blmkb\m Zg] pbee _^^] _hnk lfZee^k ln[lmZmbhgl pbmabg ma^ ]blmkb\m' L>< ieZgl mh li^g] Zkhng] -/ [beebhg hg ihp^k `^g^kZmbhg% ,) [beebhg hg mkZglfbllbhg Zg] +) [beebhg hg ]blmkb[nmbhg [r +)*1' Ma^ LZn]b lmZm^&hpg^] _bkf Zelh ieZgl mh eZng\a bml _bklm bgm^kgZmbhgZe [hg] blln^ bg ^Zker +)**' Ê>e^\mkb\bmr ]^fZg] bg ma^ dbg`]hf aZl `khpg [r *+ i^k \^gm lh _Zk mabl lnff^k \hfiZk^] pbma eZlm r^Zk ]n^ mh Z `khpbg` ihineZmbhg ^q^\nmbo^ ob\^ ik^lb]^gm h_ _bgZg\^ Zm L><' Ma^ \hfiZgr ehhdl hg \hnkl^ mh ]hn[e^ bml \ZiZ\bmr bg ma^ g^qm ]^\Z]^'

REUTERS

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Commentary

16

MARGARET HEFFERNAN

The Invisible Gorilla BG HG> H? ILR<AHEH@RÍL fhlm

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TEXT: FEATUREWELL

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SHARON KHAZZAM

NEW YORK BEVERLY HILLS BOSTON CHICAGO DALL AS LAS VEGAS SAN FRANCISCO SCOT TSDALE SEAT TLE BARNEYS.COM 888 8 BARNEYS

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THE TELECOMS DON Head of the world’s third largest telecommunications company, César Alierta is a man that shoulders great responsibility.

It’s a good job he’s up to the task, reports Ruth Clegg..

August 2010

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REUTERS

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César Alierta has built Telefónica into one of the world’s largest telecommunications companies. It operates in 25 countries with a customer base of 273 million globally and revenues of €52.9 billion in 2009.

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CORBIS

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Alierta, (centre), Chairman of the Board of Directors of Telefónica, Isidro Faine (left), Vice Chairman of the Board, and Ramiro Sanchez De Lerin Garcia-Ovies, General Legal Secretary of the Board of Directors of Telefónica, at a shareholders meeting in Madrid.

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“Another highlight of Alierta’s career came in 2006 when he engineered the successful $31.4 billion acquisition of mobile phone giant O2 – bringing Telefónica’s dominance to the shores of the UK.”

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Spanish Prime Minister José Luis Rodriguez Zapatero, German Chancellor Angela Merkel and Alierta at the CeBIT 2010 show in Hanover, Germany. Telefónica O2 Germany has a growing presence with more than 21 million customers.

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“Not only has the acquisition of O2 protected Telefónica from the global recession – even in the global economy’s darkest days in 2008 there was still a 2.7 per cent rise in sales – the company has been able to launch a number of projects to help struggling areas of society.”

Customers use Telefónica’s public phones in São Paulo. Latin America has been one of the company’s strongest growth points and it dominates the market.

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Telefónica has continued to aggressively expand its networks in Europe. Europe’s second-largest phone company saw its 2010 first-quarter profit rise by two per cent, thanks to its European operations outside Spain.

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“Alierta has changed the lives of thousands, particularly in Latin America. Numerous corporate and social responsibility projects are under way in some of the most impoverished areas of the continent.”

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PHOTOS ON THIS PAGE: GETTY IMAGES

Two rivals shared the stage during the Mobile World Congress (GSMA) in Barcelona. Alierta (right) and Vittorio Colao, CEO of Vodafone, outlined the future of communications.

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Zg] mkZgl_hkfZmbhg% bl Z \hgg^\m^] EZmbg

bg ma^ r^Zkl mh \hf^' ■

New technology meets classic architecture in Gran Via, Madrid. The Telefónica Tower was designed and built in the 1920s and used to be one of the city’s biggest buildings.

August 2010

Customers browse Apple iPhones on display at a Telefónica store in Madrid.

On February 24 this year Telefónica repurchased seven million shares in one day in the largest acquisition of company shares so far this year.

Hospitality

24

John Willard Marriott Jr (left), chairman and CEO of Marriott International, and Ian Schrager, a hotel entrepreneur, are working together to form a new hotel brand called Edition.

New Bedfellows

Amid tight credit and low occupancy rates, both major chains and independent hotels have suffered. Now they are looking to the future by working together, reports Susa Stellin.

Portfolio

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“While some hotel executives bristle at the ‘umbrella brand’ image, it fits the stormy weather the industry just passed through – though dark clouds still loom.”

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ma^ bg]^i^g]^gm ahm^el% pab\a aZo^ [^^g lmkn``ebg` mh lnkobo^ pbmahnm ma^ ]^^i ih\d^ml h_ ma^bk [b` \hfi^mbmhkl' IZbkbg` ni Zeehpl ma^ \aZbgl mh `khp pbmahnm [nbe]bg` Zg] ma^ bg]^i^g]^gml mh ZmmkZ\m fhk^ `n^lml' ÊHg^ h_ ma^ k^Zlhgl _hk mabl bl ma^ ]^\ebg^ h_ \hglmkn\mbhg%Ë lZb] ;chkg AZglhg% Z ikh_^llhk bg ma^ ahlibmZebmr ikh`kZff^ Zm G^p Rhkd Ngbo^klbmr' ÊIn[eb\ \hfiZgb^l pZgm mh d^^i `khpbg`' : pZr mh ghm ]benm^ ma^ [kZg] bl mh \k^Zm^ Z l^iZkZm^ `khni ng]^k ma^ iZk^gm \hfiZgr nf[k^eeZ'Ë

© 2010 NEW YORK TIMES NEWS SERVICE

Pabe^ lhf^ ahm^e ^q^\nmbo^l [kblme^ Zm ma^ Ìnf[k^eeZ [kZg]Í bfZ`^% bm _bml ma^ lmhkfr p^Zma^k ma^ bg]nlmkr cnlm iZll^] makhn`a È mahn`a ]Zkd \ehn]l lmbee ehhf' H\\niZg\r kZm^l bg ma^ Ngbm^] LmZm^l% mahn`a lmZkmbg` mh bfikho^% Zk^ ^qi^\m^] mh ^g] ma^ r^Zk Zm .0 i^k \^gm% Z[hnm lbq ihbgml [^ehp ma^ ehg`&m^kf Zo^kZ`^' Khhf August 2010

Working with a large hotel chain has numerous advantages for independent hotels.

They can make use of the chain’s central booking system, become part of their loyalty schemes, receive more exposure and benefit from central buying.

Hospitality

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Hospitality

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Marriott International started the Autograph Collection in January, which creates affiliations with independent hotels. It includes the Celebration Hotel in Florida, part of the Kessler Collection.

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“Schrager would be hard-pressed to get financing to develop projects on his own, and Marriott, having sat out the boutique hotel craze, needs a hipper offering in its portfolio.”

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Life At Work NEW YORK | SAN FRANCISCO | LOS ANGELES | UAE | KUWAIT | QATAR WWW.BANANAREPUBLIC.AE

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Danger for Kyoto’s Ancient Allure : =HEIABG IHHE% : I>G@NBG iZkd Zg] Z `bZgm pZo^ ihhe \hne] lhhg chbg ma^ bfi^kbZe&^kZ mhpgahnl^l Zg] Zg\b^gm ;n]]ablm m^fie^l bg Drhmh% © 2010 NEW YORK TIMES NEWS SERVICE

Japan draws in relatively few tourists with sites like Gion, a geisha district in Kyoto.

The nation is torn about how to attract more, reports Hiroko Tabuchi.

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Tourism

29

Archers perform in a ritual ceremony at the Shimogama Shrine. Kyoto is caught in a conflict between tradition and modernisation.

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Kyoto is famed for its ancient temples, such as the Heian Jingu Shrine, but these are of little appeal to Chinese tourists who have a rich history back home. City officials believe the proposed aquarium will be a major attraction.

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“Kyoto’s residents and its visitors care more about preserving old neighbourhoods,” Kajita said. “We have the wrong idea of economic development, and it is destroying our city.”

Tourism

30

Tourists look at a maiko (apprentice geisha) in Gion, the famous geisha district of Kyoto.

Critics believe that Kyoto’s rich past needs more protection from development.

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Unequal Exchange

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Japan has long overlooked the economic importance of tourism, critics say, but new initiatives may encourage more visitors from abroad.

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18 million

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15

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12

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9

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Foreigners visiting Japan

6

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3

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Source: Japan National Tourism Organization The New York Times

“Government officials blame the lack of budgettravel options in Japan, as well as its high costs, for the country’s unpopularity as a tourist destination.”

N.Y. Times News Service Date: 05/11/10 Graphic Slug: KYOTO-TABUCHI-BSPR Size: Size: 1.8 x 3.8 With Story: (BC--KYOTO-TABUCHI-BSPR--NYT)

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“Local officials say that the aquarium will be especially good in attracting tourists from China, more of whom have come in recent years.” ÊFZdbg` mabg`l aZl [^^g Z CZiZg^l^ h[l^llbhg% lhf^mabg` maZm Z]oZg\^] ^\hghfb^l ]h% pabe^ mhnkblf pZl _hk ihhk \hngmkb^l%Ë D^kk lZb]' ÊGhp ma^ bfihkmZg\^ aZl _ebii^]3 bg mh]ZrÍl ^\hghfr% bmÍl lh_mpZk^ ho^k aZk]pZk^' ;nm ma^r aZo^ [^^g Zle^^i bg Mhdrh'Ë Drhmh h__b\bZel lZr maZm mhnkblf \Zg \h^qblm pbma fh]^kg ]^o^ehif^gm' ÊH_ \hnkl^ p^ \Zk^ Z[hnm DrhmhÍl l\^g^kr Zg] pbee phkd mh ik^l^ko^ bm%Ë Umekoji Park is the site of the proposed aquarium. Many locals believe that Kyoto has already lost too many green spaces.

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Shinsho Kajita is the leader of a growing protest movement against development.

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August 2010

Tourism

31

Mining

32

Risky Bet on Rare Minerals

China mines 97 per cent of the worldâ&#x20AC;&#x2122;s rare earth elements, giving it a virtual monopoly thanks to its low production costs. But now other players are thinking of entering the market, reports Keith Bradsher.

Portfolio

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© 2010 NEW YORK TIMES NEWS SERVICE

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“Low prices for rare earth elements from China contributed to cuts at the Mountain Pass mine before it closed in 2002.

They also discouraged most entrants to the industry until the last two years, when prices began to climb because of strong demand.”

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The Molycorp Minerals rare earth mine in Mountain Pass, California, intends to reopen and expand the mine. Molycorp is making a big bet that its mine, now a rusting relic, can be made competitive again.

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Mining

33

Mining

34

kZ]bhZ\mbo^ mahkbnf Zg] nkZgbnf maZm

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Betting on Rare Earths

An index of companies, primarily Australian and Canadian, that mine or hold a class of minerals known as rare earths has surged in the last 16 months.

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KBFO RARE-EARTH INDEX

Jan. 2, 2004 = 1000 ÊMA> <NLMHF>KL Zg] ma^ bg]nlmkr

12,000

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10,000

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8,000

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6,000

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4,000

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2,000

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0 ’04 ’05 ’06 ’07 ’08 ’09 Source: Kaiser Bottom-Fish Online The New York Times

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“With each start-up typically raising $10 million to $30 million and signing up one or two long-term customers, the ventures are fragmenting the market’s search for reliable supply sources beyond China.” ÊFhlm h_ ma^f pbee `^m gb\^ laZk^

N.Y. Times News Service ikb\^l _hk Z pabe^ Zg] ma^g paZm `h^l ni% Date: 04/27/10 \hf^l ]hpg%Ë lZb] Cn]bma <a^`pb]]^g% Graphic Slug: MINERALS BRADSHER BSPR Size: Size: 1.8 x 4.1 Z fZgZ`bg` ]bk^\mhk Zg] ehg`&mbf^ kZk^ With Story: (BC--MINERALS BRADSHER BSPR--NYT)

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<ZgZ]bZg Zg] :nlmkZebZg ikh]n\^kl ebd^ ma^ b]^Z maZm ma^ Ngbm^] LmZm^l `ho^kgf^gm fb`am [nr kZk^ ^Zkma ^e^f^gml _hk Z The rare earth mixture didymium contains neodymium oxide that is used to dope glass, including sunglasses, make solid-state lasers and to colour glasses and enamels.

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35

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Molycorp Minerals is busy draining its rare minerals pit in California. But the company still has to raise another $350 million to get fully operational.

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Z\ab^o^l% fZgr li^\bZeblml lZr maZm Zg John Benfield, a senior chemical engineer at Molycorp Minerals rare earth mine.

Benfield said the pricing of the rare earths doesn’t make sense – they’ve been way too low for way too long.

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August 2010

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Fher\hki aZl mkbff^] bml lmZ__ h_

ÊMa^r aZo^ fhk^ ^fiehr^^l bg kZk^

36

From Niche Market to Global Competitor From left: Superdryâ&#x20AC;&#x2122;s Theo Karpathios, head of international business; James Holder, co-founder; and Julian Dunkerton, co-founder, in Cheltenham, England.

Portfolio

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August 2010

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The success story of Superdry clothes began with a young man making T-shirts 25 years ago. The company is now looking at comprehensive global expansion, reports Julia Werdigier.

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Fashion

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37

Fashion

38

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“Supergroup’s share sale raised £120 million after demand for the shares exceeded the number available for sale.”

Superdry has thrived thanks to its ability to find a niche market in mens’ casual clothing. The unisex windbreaker with three zips has sold more than a million units.

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Fashion

39

Superdry weathered the recent recession well and is expanding at a steady pace. Thirteen stores are planned for the United Arab Emirates, as well as South Korea, Hong Kong and Taiwan.

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“Complacency is the biggest curse to any brand or company,” he said. “As soon as you take the foot off the gas and assume you’re an established brand, it’s over.”

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August 2010

Media

40

China’s Blockbuster Ambition

There’s no lack of ambition in China, which is evidenced by the country’s rapid economic growth and leadership role in many industries. But the international entertainment industry is not one of them. That may be about to change, reports Edward Wong.

An actress waits for a scene to be shot in the $100 million movie that plans to rival Hollywood blockbusters.

Left: Jon Jiang (left) a producer, and Miao Mao, a director, on the set of Empires of the Deep which is China’s most ambitious movie ever.

© 2010 NEW YORK TIMES NEWS SERVICE

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41

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Above: Extras wait for makeup. Empire of the Deep is a total departure from traditional Chinese movies by using international actors.

Left: Empires of the Deep is using the latest cameras with 3-D technology.

“The first movie by a mainland Chinese director that achieved wide global appeal was Hero, the 2004 swordplay spectacle directed by Zhang that earned $177 million worldwide.”

Portfolio

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“Sceptics have zeroed in on other problems during a half-year of production: shoddy shooting schedules, late payments to cast and crew members, and a revolving door of disaffected directors.”

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Shi Yanfei, a Chinese actress, during the shooting of a scene.

Two actors rehearse their lines on set. Empire of the Deep plans to rival movies like Avatar and Gladiator. It is part fantasy, part computer generated and features elaborate sets.

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Media

43

Transport

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Metro Gets It Right In the sweaty heart of Delhi, the success of the cityâ&#x20AC;&#x2122;s subway system, known as the Metro, is a feat bordering on miraculous. It offers new hope that Indiaâ&#x20AC;&#x2122;s outdated urban infrastructure can be dragged into the 21st century, reports Lydia Polgeeen.

Portfolio

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© 2010 NEW YORK TIMES NEWS SERVICE

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August 2010

“New Delhi, as the capital, is alone among India’s largest cities in having control over its own money and destiny. The Metro is the most visible example of that advantage.”

Transport

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Transport

46

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The Metro drivers are rigorously trained using the latest technology at a training facility.

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“The Metro has contracted out as much of its work as possible, keeping its payrolls slim and its management structure as simple as possible, officials say.

They jettisoned the ubiquitous string-tied paper files, emblematic of India’s vast bureaucracy, doing as much work as possible electronically.”

India’s rapidly growing cities are facing many challenges. It is hoped that the success of Delhi’s Metro will serve as a blueprint for other metropolitan areas.

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h_ Bg]bZÍl oZlm [nk^Zn\kZ\r% ]hbg` Zl

l^kbhnler% lZb] I' D' IZmaZd% pah kngl

p^ Zk^ hi^g mh Zee b]^Zl'Ë

fn\a phkd Zl ihllb[e^ ^e^\mkhgb\Zeer' Portfolio

fhgbmhk' Pbma Z [en^ [Z]`^ Z__bq^] mh abl \a^lm% a^ iZmkhel ma^ mkZbg \Zkl _hk mph ahnkl bg ma^ fhkgbg` Zg] ^o^gbg`% ehhdbg` _hk i^hie^ [k^Zdbg` ma^ kne^l' A^ k^\^bo^l gh \hfi^glZmbhg% ghm ^o^g _k^^ F^mkh kb]^l' Ma^ F^mkhÍl kne^l Zk^ lmkb\mer ^g_hk\^]' Libmmbg`% Z \hffhg aZ[bm h_ Ghkma^kg Bg]bZg f^g% bl _hk[b]]^g' Lh bl lbmmbg` hg ma^ _ehhk% Z aZ[bm _khf Bg]bZÍl h_m^g& ljnZeb] kZbepZrl% pa^k^ iZll^g`^kl pbmahnm mb\d^ml ljnZm hg ma^ _ehhk h_ ho^k\khp]^] mkZbgl' >Zmbg` Zg] ]kbgdbg` Zk^ Zelh _hk[b]]^g' Ln\a kne^l \aZ_^ Z`Zbglm ma^ Zgrmabg`& `h^l \aZhl h_ nk[Zg eb_^ bg Bg]bZ% LaZkfZ lZb]' ÊI^hie^ Zld f^% ÌPar Zk^ rhn [hma^kbg` f^8ÍË a^ lZb] hg Z k^\^gm Pawan Sharma, a civil servant, was so impressed with the Metro that he signed up to be a volunteer monitor. He patrols the train cars for two hours in the morning and evening.

Z_m^kghhg Zl a^ \Zche^] Z rhng` kb]^k mh lmZg] ni% ghm ljnZm hg ma^ _ehhk' Ê;nm B m^ee ma^f% ÌMa^ `ho^kgf^gm aZl `bo^g nl

“Some critics of the Metro system say that the project ran roughshod over environmental concerns and landrights issues, two factors that typically cause long delays in infrastructure projects.” mabl gb\^ _Z\bebmr' Par ]h rhn pZgm mh lihbe bm8ÍË LaZkfZ lZb] a^ aZ] mh [^ lmkb\m bg mabl \khp]^]% a^\mb\ \bmr' The Metro is scrupulously clean, impeccably maintained and almost unfailingly punctual.

Its cars are the latest models, complete with air-conditioning and power outlets to let commuters charge their mobile phones and laptops.

ÊLfZee mabg`l Z]] ni mh [b` mabg`l%Ë a^ lZb]' ÊB_ rhn ^Zl^ ni ma^r pbee lmZkm libmmbg` bg ma^ mkZbgl' Ma^r pbee lbm hg ma^ _ehhk Zg] ieZr \Zk]l' Ma^ pahe^ lrlm^f

Lhf^ \kbmb\l h_ ma^ F^mkh lrlm^f lZr

k^ieb\Zm^]% lbg\^ G^p =^eab bl e^ll ]^gl^er

maZm ma^ ikhc^\m kZg khn`alah] ho^k

ihineZm^] maZg fhlm eZk`^ Bg]bZg \bmb^l%

^gobkhgf^gmZe \hg\^kgl Zg] eZg]&kb`aml

fZdbg` eZg] Z\jnblbmbhg ^Zlb^k'

pbee [^\hf^ Z f^ll'Ë Bg]^^]% bm k^fZbgl mh [^ l^^g b_ ma^ =^eab F^mkh pbee k^fZbg Zl p^ee&kng Zl bm bl mh]Zr% Zg] pa^ma^k bml e^llhgl \Zg [^

blln^l% mph _Z\mhkl maZm mrib\Zeer \Znl^ ehg` ]^eZrl bg bg_kZlmkn\mnk^ ikhc^\ml' Hma^kl

GH HG> Ziik^\bZm^l ma^ F^mkh fhk^

Ziieb^] ^el^pa^k^' Lk^^]aZkZg k^\^gmer

lZr maZm bm aZl ghm bgm^`kZm^] _neer pbma

maZg kb]^kl' IZpZg LaZkfZ% Z \bobe l^koZgm

aZ] a^Zkm [riZll lnk`^kr Zg] bl hg

ma^ \bmrÍl oZlm g^mphkd h_ [nl^l% pab\a

pah \hffnm^l _khf ma^ p^lm^kg ln[nk[

^qm^g]^] f^]b\Ze e^Zo^% Zg] a^ ieZgl mh

Zk^ fn\a \a^Zi^k Zg] \ho^k _Zk fhk^

h_ =pZkdZ% pZl lh bfik^ll^] pbma ma^

k^mbk^ hg\^ ma^ F^mkh bl \hfie^m^]

`khng]' Ghk bl bm \e^Zk maZm bm \Zg ^Zlber [^

F^mkh maZm a^ lb`g^] ni mh [^ Z ohengm^^k

eZm^k mabl r^Zk' ■

August 2010

Transport

47

Investment

48

A Royal Vision REUTERS

King Leruo Tshekedi Molotlegi, the ruler of the Bafokeng people in South Africa, is using the profits from a platinumfuelled sovereign wealth fund to build an ambitious future, reports Celia Dugger.

Portfolio

49

M

A> A:G=LHF> RHNG@ dbg` h_ ma^ ;Z_hd^g` i^hie^ \hgcnk^] Z ,2%)))&l^Zm lmZ]bnf _khf ma^ [nla bg ma^

ahi^ maZm hg^ ]Zr ma^ Phke] <ni phne] \hf^ mh mabl ]nlmr ho^k`khpg obeeZ`^' ÊE^mÍl [nbe] mabl mabg` _hk ma^ _nmnk^%Ë hg^ h_ abl Z]obl^kl% @^hk`^ Danghn% k^\Zee^] abf lZrbg`' Ma^ fhlm pZm\a^] lihkml ^o^gm hg ^Zkma _bgZeer Zkkbo^] bg Iahd^g`% Lhnma :_kb\Z% hg Cng^ *+% Z ]^\Z]^ Z_m^k ma^ lmZ]bnf ^goblbhg^] [r Dbg` FheepZg^ E^[hg^ Fhehme^`b BB hi^g^]' A^ ]b^] h_ lnk`b\Ze \hfieb\Zmbhgl Zm ,.' :l ma^ :f^kb\Zg Zg] >g`ebla _hhm[Zee m^Zfl ieZr^] ma^bk _bklm `Zf^ hg mabl _b^e] h_ ]k^Zfl% ma^ KhrZe ;Z_hd^g` GZmbhg% pbma bml ieZmbgnf&_n^ee^] ZlibkZmbhgl mh `k^Zmg^ll% _hng] bml^e_ bg ma^ bgm^kgZmbhgZe lihmeb`am' <abe]k^g ^q\bm^] Z[hnm ma^bk \hffngbmrÍl \hfbg` fhf^gm h_ _Zf^ ikhn]er iZkZ]^] makhn`a ma^ eZg^l h_ ma^bk obeeZ`^l' : khrZe k^fgZgm bg fh]^kg&]Zr Lhnma :_kb\Z% ma^ ;Z_hd^g` aZo^ \hgm^fihkZkr k^e^oZg\^ _hk ma^ \hgmbg^gm' Ma^bk \nkk^gm fhgZk\a% Dbg` E^knh Mla^d^]b Fhehme^`b% Zg Zk\abm^\m Zg] ma^ rhng`^k [khma^k h_ Dbg` E^[hg^ BB% bl mkrbg` mh [k^Zd ma^ k^lhnk\^ \nkl^ maZm aZl [khn`am \hkknimbhg Zg] aZk]labi mh fZgr :_kb\Zg gZmbhgl kb\a bg `he]% ]bZfhg]l% hbe% ieZmbgnf Zg] hma^k gZmnkZe k^lhnk\^l' ÊMa^ \hgmbg^gm bl lmkn``ebg`%Ë lZb] E^knh% -+' ÊMa^k^Íl `hm mh [^ lhf^pa^k^ pa^k^ mabg`l Zk^ ]b__^k^gm' :g] maZmÍl paZm bglibk^l f^' :k^ p^ `hbg` mh [^ Z \hgmbg^gm h_ [^``Zkl _hk^o^k% pa^k^ mabg`l cnlm [k^Zd8 Pa^k^ rhn aZo^ Zee ma^l^ k^lhnk\^l Zg] eZg]8 Ma^k^Íl gh k^Zlhg par bm lahne] [^'Ë A^ lZb] a^ pZl lmkbobg` mh k^fZd^ abl lfZee ]hfbgbhg È Z[hnm aZe_ ma^ lbs^ h_

King Leruo Tshekedi Molotlegi, the 36th recorded monarch of the Bafokeng people, was enthroned in August 2003 after the death of his brother.

August 2010

© 2010 NEW YORK TIMES NEWS SERVICE

Kah]^ BleZg]% mph ahnkl ghkmap^lm h_ ChaZgg^l[nk` Zg] ahf^ mh ,))%))) i^hie^ È bgmh Z f^kbmh\kZ\r bg pab\a aZk] phkd Zg] mZe^gm p^k^ k^pZk]^]' Lihkml Zk^ iZkm h_ Z [khZ]^k ieZg mh bglmbe ]bl\biebg^ Zg] m^Zfphkd bg Z knkZe \hffngbmr `ho^kg^] lbfnemZg^hnler [r Z a^k^]bmZkr

50

mkb[Ze Znmahkbmr Zg] ma^ eb[^kZe ]^fh\kZmb\

m^Z\a^k% BZg F\EZ\aeZg% mh e^Z] ma^

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ni`kZ]^ ma^ KhrZe ;Z_hd^g` Lihkml

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lrlm^f bg Zbkr% liZ\bhnl \eZllkhhfl% ^Z\a

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pbma Zg bgm^kbhk `Zk]^g Zg] bml hpg

[nbe] Z lhiablmb\Zm^] lihkml \hfie^q

mh fZd^ lnk^ ma^ mhbe^ml Zk^ phkdbg`'

mhbe^ml' Ma^ l\ahhe pbee hi^g lhhg Zg]

Ng]^k ma^ dbg`% ma^ ;Z_hd^g`

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maZm bl ma^ [Zl^ _hk >g`eZg]Íl m^Zf' Fhlm l\ahhe\abe]k^g a^k^ aZo^ chbg^]

MA> <KHPG c^p^e h_ mabl ^__hkm bl Zg

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Zk\abm^\mnkZeer lmkbdbg` g^p ikboZm^ l\ahhe

fhlmer eh\Ze \abe]k^g hg l\aheZklabil

_hk [r ma^ ;Z_hd^g` bg ma^ iZlm _^p

g^lme^] bg ma^ FZ`Zeb^l[^k` fhngmZbgl%

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r^Zkl% pbma ;kZsbebZgl k^\knbm^] mh mkZbg

ho^kehhdbg` Iahd^g` Zg] ma^ lZ`^&Zg]&

]kZfZ Zg] lihkml% Zl p^ee Zl Z\Z]^fb\l'

ang]k^]l h_ eh\Ze _hhm[Zee \hZ\a^l mh

hebo^ eZg]l h_ ma^ ;Z_hd^g`' Bm \hlm 0+

ÊBmÍl ghm Z l\ahhe _hk ma^ p^Zemar4

phkd bg ma^ +2 ;Z_hd^g` obeeZ`^l' Ma^

fbeebhg mh [nbe] Zg] bl bgm^g]^] mh \k^Zm^

bmÍl Z l\ahhe _hk ma^ mZe^gm^]% pa^ma^k

;Z_hd^g` Zk^ lmbee Z__eb\m^] pbma iho^kmr%

Z lmZg]Zk] h_ ^q\^ee^g\^ _hk Zf[bmbhnl

rhn \hf^ _khf Z p^ee&mh&]h _Zfber hk Z

[nm ma^bk \hffngZeer hpg^] eZg] lbml Zmhi Zg ^lmbfZm^] -) i^k \^gm h_ ma^ phke]Íl k^l^ko^l h_ ieZmbgnf% Z fbg^kZe fhk^ oZenZ[e^ maZg `he]' Fhlm h_ ma^

“Leruo says he wants to preserve that fortune against the day when the platinum is depleted, so he relies mainly on interest and dividends to finance development.” fhg^r _khf bm aZl [^`ng _ehpbg` mh ma^

The Bafokeng people recently gained greater attention owing to its Royal Bafokeng Stadium, where six of the FIFA 2010 World Cup games were played.

;Z_hd^g` hger bg ma^ iZlm ]^\Z]^% [nm ma^bk bg\k^Zlbg`er ]bo^klb_b^] bgo^lmf^gm ihkm_hebh% pab\a aZl jnZ]knie^] bg oZen^ ho^k ma^ iZlm _bo^ r^Zkl% bl ghp phkma -', [beebhg% eh\Ze h__b\bZel lZr' E^knh lZrl a^ pZgml mh ik^l^ko^ maZm _hkmng^ Z`Zbglm ma^ ]Zr pa^g ma^ ieZmbgnf bl ]^ie^m^]% lh a^ k^eb^l fZbger hg bgm^k^lm Zg] ]bob]^g]l mh _bgZg\^ ]^o^ehif^gm' ÊA^Íl ghm Z ihineblm%Ë lZb] GbZee <Zkkhee% Z _hkf^k bgo^lmf^gm [Zgd^k _hk =^nml\a^ ;Zgd pah bl \ab^_ ^q^\nmbo^ h_ KhrZe ;Z_hd^g` Ahe]bg`l' ÊA^Íl ghm `hbg` mh [ehp ma^ iZmkbfhgr h_ ma^ ik^obhnl `^g^kZmbhgl'Ë Ma^ dbg`Íl `k^Zm^lm iZllbhg bl ^]n\Zmbhg' A^ k^\knbm^] abl ab`a l\ahhe fZma^fZmb\l

King Leruo’s greatest passion is education. He wants the Royal Bafokeng Nation to be a meritocracy.

Portfolio

Miles

ZIMBABWE

200

BOTSWANA

Phokeng

SOUTH AFRICA

Rustenburg NORTH-WEST

Johannesburg SWAZILAND

Kimberley MOZAMBIQUE LESOTHO REUTERS

Indian Ocean The New York Times

Approximately 40 per cent of the world’s platinum is on Bafokeng land. King Leruo is putting the proceeds into a sovereign wealth fund.

N.Y. Times News Service Date: 06/15/10 Graphic Slug: BAFOKENG-DUGGER-LSPR Size: Size: 1.8 x 2.3 With Story: (BC--BAFOKENG-DUGGER-LSPR--NYT)

“The king, an athlete who lifts weights at a gym in nearby Rustenburg and talks education theory with McLachlan, is an intensely private man.” anf[e^ [Z\d`khng]%Ë E^knh lZb]' Ma^ dbg`% Zg Zmae^m^ pah eb_ml p^b`aml Zm Z `rf bg g^Zk[r Knlm^g[nk` Zg] mZedl ^]n\Zmbhg ma^hkr pbma F\EZ\aeZg% bl Zg bgm^gl^er ikboZm^ fZg pahl^ Z]obl^kl lZr a^ l^g]l ma^f phkd&k^eZm^] ^fZbe Zg] m^qm f^llZ`^l bgmh ma^ ^Zker ahnkl h_ ma^ fhkgbg`' Hg^ h_ ma^f% LnlZg <hhd% Zg :f^kb\Zg

Work is nearly finished on the Lebone school, a new $72 million education complex in Phokeng. The 800 talented pupils who attend it will mostly be on scholarships.

Zgmakhiheh`blm a^ f^m pabe^ la^ pZl ]hbg` _b^e] phkd a^k^ bg ma^ *22)l% h__^k^]

fnlm [nr _ZkfeZg]% pbma mbme^l pabm^l

ma^ ZiZkma^b] ^kZ Zg] Z_m^kpZk]% ma^

ma^ ikhi^k ^mbjn^mm^ [^_hk^ a^ lmkh]^ bgmh

phne] k^\h`gbl^' Ang]k^]l h_ ;Z_hd^g`

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f^g phkd^] È Zg] lhf^ ]b^] È bg ma^

IeZmbgnf mh ahe] hgmh ma^bk fbg^kZe kb`aml

\aZk\hZe `k^r lnbm Zg] ]ho^ `k^r mb^'

]bZfhg] fbg^l ang]k^]l h_ fbe^l ZpZr

Zg] phg Z _ZohnkZ[e^ l^mme^f^gm'

ÊLmZg] pa^g a^ ^gm^kl Zg] ]hgÍm ^qm^g]

bg Dbf[^ke^r% \hgmkb[nmbg` iZkm h_ ma^bk

rhnk aZg] nge^ll a^ ]h^l _bklm%Ë la^ lZb]'

pZ`^l mh iZr _hk ma^ eZg]' ;eZ\dl p^k^

]^\blbhgl ghp maZm phne] ^glnk^ abl

ÊA^ ikh[Z[er pbee'Ë

ikhab[bm^] _khf hpgbg` eZg] Zm ma^ mbf^%

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lh ma^r [hn`am bm bg ma^ gZf^ h_ Z pabm^

maZg Z \^gmnkr Z`h'

Bg ma^ *2ma \^gmnkr% eZg] pZl `kZgm^] mh pabm^ l^mme^kl% ]blihll^llbg` ma^ ;Z_hd^g`

Enma^kZg fbllbhgZkr% pah ink\aZl^] ma^

h_ ma^bk \hffngZe eZg]l' Dbg` Fhd`Zme^%

_Zkfl hg ma^bk [^aZe_'

Z \Zggr kne^k k^`Zk]^] Zl ma^ _Zma^k h_ ma^ gZmbhg% ]^\b]^] maZm ma^ ;Z_hd^g` August 2010

@^g^kZmbhgl eZm^k% ieZmbgnf pZl ]bl\ho^k^] ng]^k mabl o^kr eZg]' =nkbg`

E^knh lZb] a^ ahi^] a^ pZl fZdbg`

ÊBÍf mabgdbg` Z[hnm paZm B \Zg ]h mh]Zr%Ë a^ lZb]% ÊÌlh maZm pa^g BÍf `hg^% +)) r^Zkl _khf ghp% ma^r pbee lZr% ÌP^ aZ] lhf^[h]r pbma _hk^lb`am'ÍË ■

Investment

51

GETTY IMAGES

Retail

52

The new generation of vending machines is popping up everywhere.

Dutch farmer Gert-Jan Lagerweij uses a vending machine to sell boxes of eggs to passersby.

Portfolio

Ready to Serve Forget the old-fashioned vending machines.

Today they’re known as the automated retail store and they’re ready to do business, reports Stephanie Rosenbloom.

ik^fbnf [kZg]l mh k^mabgd ahp ma^r aZpd ma^bk pZk^l' :l @hp^k Lfbma% pahl^ \hfiZgr ShhfLrlm^fl aZl \k^Zm^] Z[hnm *%))) ZnmhfZm^] dbhldl \Zee^] ShhfLahil inm bm% Ê: ShhfLahi \hlml e^ll maZg Zg ^fiehr^^'Ë :g] pbma ^qZfie^l ho^kl^Zl lahpbg` ma^k^ bl fhg^r mh [^ fZ]^% ma^ ZnmhfZm^] k^mZbe lmhk^ !ma^ m^kf Ìo^g]bg` fZ\abg^Í bl lh Bg]nlmkbZe K^ohenmbhg" bl o^gmnkbg` bgmh _Zlabhg% [^Znmr ikh]n\ml% ^e^\mkhgb\l Zg] fhk^' : \hnie^ h_ fhgmal Z`h% Ma^ ;h]r Lahi \hlf^mb\l _kZg\abl^ [^`Zg h__^kbg` ldbg\Zk^ ikh]n\ml pbma bg`k^]b^gml ebd^ a^fi Zg] obmZfbg > bg ]^enq^ fZ\abg^l Zm Zbkihkml Zg]% lhhg% lahiibg` \^gmk^l' Bg ma^ Znmnfg Zg] pbgm^k% Z \hfiZgr \Zee^] N#mbjn^ pbee [^`bg l^eebg` ab`a&^g] [^Znmr ikh]n\ml bg fZ\abg^l maZm eb`am ni pa^g \nlmhf^kl ZiikhZ\a È Z [^mm^k k^\^imbhg maZg lahii^kl `^m _khf fhlm k^mZbe ^fiehr^^l' Bg ma^ iZlm _^p r^Zkl% ;^lm ;nr% L^iahkZ% :iie^ Zg] IkhZ\mbo aZo^ inm ma^bk ikh]n\ml bg o^g]bg` fZ\abg^l' Jnbdlbeo^k h__^kl [hZk] lahkml Zg] [bdbgbl bg fZ\abg^l Zm LmZg]Zk] ahm^el' Ln\a fZ\abg^l Zelh h__^k gZl\^gm [kZg]l maZm aZo^ gh lmhk^ hnme^m Zghma^k pZr mh [kbg`

A ZoomSystems automated vending store sells consumer electronics at Newark Liberty International Airport in Newark, New Jersey.

© 2010 NEW YORK TIMES NEWS SERVICE

O

Mary Beth Polony uses a ZoomSystems automated vending store at the Danbury Fair Mall to buy skin care products.

ma^bk ikh]n\ml mh fZkd^m' <nlmhf^kl \Zg fZd^ k^mnkgl [r \Zeebg` Z iahg^ gnf[^k hg ma^ k^\^bim' Bg Zg Z`^ h_ bIZ]l% ab`a&li^^]

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[^ bm ma^ Fhg]kbZg ahm^e bg FbZfb hk Z

bglmZgm `kZmb_b\Zmbhg' Ghm hger Zk^ ma^r

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mh ]^m^kfbg^ pa^ma^k ma^r Zk^ he] ^ghn`a

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mh lmhi o^g]bg` fZ\abg^ kZ`^ È l^glhkl

bkhgl ^gZ[e^ phf^g mh ]^_kbss ma^bk eh\dl' Bg

maZm ^glnk^ maZm Z \nlmhf^kÍl \k^]bm \Zk]

<hki' _hng] maZm 1/ i^k \^gm h_ Ghkma

:[n =aZ[b% ma^ eh[[r h_ Z enqnkr ahm^e aZl

bl ghm \aZk`^] nge^ll ma^ \ahl^g bm^f

:f^kb\Zg \hglnf^kl p^k^ fhk^ ebd^er mh

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Zg] \hbgl Zm fhk^ maZg *%))) Zg hng\^'

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_b`nk^l Zg] `h ni'

h_ Z [kZg] b_ bm h__^k^] l^e_&l^kob\^

ikheb_^kZmbg` È Zg] pabe^ ma^ Ngbm^] LmZm^l bl \hfbg` eZm^ mh ma^ iZkmr% =k

<aZg`bg` \hglnf^k ik^_^k^g\^l Z[hnm

I^ii^k Zg] Fbd^ Zg] Bd^ Zk^ Zek^Z]r

lahiibg` Zg] ma^ ab`a \hlm h_ hi^kZmbg`

_^^ebg` lb]^ebg^]'

[kb\d&Zg]&fhkmZk lmhk^l Zk^ bglibkbg`

August 2010

: lmn]r in[ebla^] bg +))1 [r G<K

m^\agheh`r' Mabl Zii^Zkl mh [^ ^li^\bZeer mkn^ h_ rhng` lahii^kl' ÊRhn pbee a^Zk bg lmn]b^l% ÌFr fhf

Retail

53

lahil Zm ma^ [^Znmr \hngm^k% Zg] B pZgm

h_m^g eZ\dbg` bg mkZ]bmbhgZe k^mZbebg`'

bg lni^kfZkd^ml% fbebmZkr [Zl^l% ngbo^klbmr

mh lahi _hk ikh]n\ml hg fr hpg%ÍË lZb]

Bg]^^]% ma^ fZ\abg^l Zk^ ghm lmh\d^]

\Zfinl^l% ^o^g \aZbg lmhk^l'

FZkZ L^`Ze% \ab^_ ^q^\nmbo^ h_ N#mbjn^%

È ma^r Zk^% Zl L^`Ze inm bm% Ê\nkZm^]'Ë

Ma^ ^\hghfb\l fZd^ bm ^Zlr mh l^^

pab\a ieZgl mh bglmZee ni mh +) ZnmhfZm^]

F^k\aZg]bl^ bg N#mbjn^ fZ\abg^l bl

par' FZee lmhk^l ikh]n\^ Z[hnm ,,) Z

fZ\abg^l mabl r^Zk [^_hk^ `hbg` _nee

ZkkZg`^] Zg] ebm ebd^ phkdl h_ fh]^kg

ljnZk^ _hhm Z r^Zk% pabe^ Z +1&ljnZk^&

makhmme^ bg +)**' ÊMa^r Zk^ Z\mbo^er

Zkm bg Z l^kb^l h_ ]Zbgmr ihkmZel% ^ohdbg`

_hhm ShhfLahi \Zg `^g^kZm^ ,%)))

Zohb]bg` ma^ \hngm^k'Ë E^lm \hglnf^kl

Z g^hg ahg^r\hf[' ÊP^ inm Z ehm h_

mh *)%))) Z ljnZk^ _hhm Z r^Zk% Lfbma

mabgd ma^r pbee fbll hnm [r ghm oblbmbg` ma^

Zmm^gmbhg Zg] _h\nl hg Zee ma^ mabg`l maZm

lZb]' Hk \hglb]^k Zbkihkml% pa^k^ lmhk^l

\hlf^mb\l \hngm^k% N#mbjn^ fZ\abg^l pbee

Zk^ l^qr Z[hnm k^mZbe%Ë la^ lZb]'

fZd^ Z[hnm *%))) Z ljnZk^ _hhm Zg]

]bli^gl^ _k^^ lZfie^l'

Ma^ fZ\abg^l È pab\a [kb]`^ ma^ `Zi

“Mall stores produce about $330 a square foot a year, while a 28-square-foot ZoomShop can generate $3,000 to $10,000 a square foot a year.”

[^mp^^g he]&_Zlabhg^] lmhk^l Zg] hgebg^ MA> G>P fZ\abg^l Zk^ ]^lb`g^] mh

lahiibg` È Zk^ ghm hger [^bg` bglmZee^] bg

ikhob]^ Z _^^ebg` h_ ]bl\ho^kr Zg] \aZkf

Zbkihkml Zg] fZeel' Ma^r Zk^ fZm^kbZeblbg`

ShhfLahil `^g^kZm^ *)%))) mh -)%))) Z ljnZk^ _hhm% a^ lZb]' ShhfLrlm^fl% [Zl^] bg LZg ?kZg\bl\h% \aZk`^l ma^ [kZg]l bg bml fZ\abg^l Z _^^ maZm bg\en]^l ma^ \hlm h_ k^gm Zm Zg Zbkihkm hk fZee' EZg]ehk]l Zelh mrib\Zeer mZd^ Z i^k\^gmZ`^ h_ ma^ lZe^l' :l Lfbma ghm^l% ma^ ZmmkZ\mbhg `h^l [^rhg] iZrkhee Zg] k^gmZe ^qi^gl^l' B_ Zg Zbkihkm \ehl^l Z m^kfbgZe% hk b_ \nlmhf^k According to recent studies, consumers expect some form of self-service and actually prefer buying products through screens and button pushing.

mkZ__b\ bl lehp bg Z iZkmb\neZk fZee \hkkb]hk% ma^ fZ\abg^ \Zg [^ ngien``^] Zg] fho^]' FZ\abg^l aZo^ _^p^k bgo^gmhkr ikh[e^fl Zg] e^ll ma^_m maZg Z mkZ]bmbhgZe lmhk^' :]]bmbhgZeer% ma^ fZbg pZr Z [kb\d& Zg]&fhkmZk lmhk^ ]bl\ho^kl paZm bml \nlmhf^kl pZgm bl pa^g ma^r \a^\d hnm' :nmhfZm^] fZ\abg^l% bg \hgmkZlm% e^Zkg Z[hnm \hglnf^klÍ lahiibg` aZ[bml _khf ma^ fhf^gm ma^r [^`bg nlbg` ma^ fZ\abg^ [^\Znl^ ^o^kr \eb\d bl mkZ\d^]' ÊMabl bl ma^ l^\hg] \hfbg`%Ë lZb] <akblmhia^k =' LZer^kl% ma^ Znmahk h_ Z g^p [hhd% O^g]bg` FZ\abg^l3 <hbg^] <hglnf^kblf% maZm \akhgb\e^l ma^ kbl^ h_ GETTY IMAGES

Retail

54

Touchscreen technology, popularised by the iPhone, is now integral to the modern vending machine.

ma^ fZ\abg^l% _khf ma^ [hhf bg ma^ *1))l Mnmmb&?knmmb `nf ^kZ mh mh]Zr' ÊP^Ík^ lmZkmbg` mh l^^ fhk^ Zg] fhk^ p^bk]^k bm^fl Zg] p^bk]^k fZ\abg^l'Ë :m ma^ Portfolio

Retail

55

GETTY IMAGES

James Bryant, shows off items that can be bought from the Semi-Automatic, a vending machine, which dispenses items in the $10 to $1 million plus range at the Mondrian hotel in Miami Beach.

lZf^ mbf^% ma^ \eZllb\ o^g]bg` fZ\abg^ [nlbg^ll È lZe^l h_ lh]Z Zg] lgZ\dl È bl ankmbg`' K^l^Zk\a [r B;BLPhke] lZb] ma^ bg]nlmkr bl bg ]^\ebg^ [^\Znl^ h_ mk^g]l mhpZk] fhk^ a^Zemar ^Zmbg`% bg\k^Zl^] \b`Zk^mm^ k^`neZmbhg% ]^\ebgbg` bg]nlmkbZe phkd _hk\^l Zg] fhk^ \hfi^mbmbhg _khf _Zlm&_hh] k^lmZnkZgml Zg] \hgo^gb^g\^ lmhk^l hi^g eZm^ hk +- ahnkl' K>O>GN>L ?HK o^g]bg` hi^kZmhkl Zk^ ^qi^\m^] mh [^ **', [beebhg mabl r^Zk% Z\\hk]bg` mh B;BLPhke]% ni _khf **'* mh `khp hger hg^ i^k \^gm Z r^Zk makhn`a +)*.% ]hpg _khf Z mph i^k \^gm `khpma kZm^ ho^k ma^ _bo^ r^Zkl ^g]bg` +)*)' Ma^ g^p_Zg`e^] fZ\abg^l% pab\a \hlm ,%))) mh m^gl h_ mahnlZg]l h_ ]heeZkl%

“Other parts of the world are less conflicted. In Europe and Asia consumers buy underwear, umbrellas, toys, pizza and organic strawberries from machines.”

August 2010

GETTY IMAGES

[beebhg bg +))2' R^m ma^ bg]nlmkr bl ^qi^\m^]

An employee of Japan’s electronics giant Hitachi demonstrates the prototype model of an auto vending machine that uses Hitachi’s finger vein authentication system to charge users.

Zk^ ghp Z lfZee iZkm h_ ma^ bg]nlmkr% `^g^kZmbg` e^ll maZg * [beebhg bg k^o^gn^l

pZl nembfZm^er lanm ]hpg' Hma^k iZkml h_ ma^ phke] Zk^ e^ll

lZb] <akbl K^s^g]^l h_ O=< K^l^Zk\a'

\hg_eb\m^]' Bg >nkhi^ Zg] :lbZ \hglnf^kl

:g] ^qiZg]bg` ma^ o^g]bg` _khgmb^k aZl

[nr ng]^kp^Zk% nf[k^eeZl% mhrl% ibssZ

ghm [^^g pbmahnm l^m[Z\dl' Hg^ h_ ma^

Zg] hk`Zgb\ lmkZp[^kkb^l _khf fZ\abg^l'

_bklm ZnmhfZm^] \hgo^gb^g\^ lmhk^l bg ma^

CZiZg aZl hg^ o^g]bg` fZ\abg^ _hk

Ngbm^] LmZm^l [^`Zg hi^kZmbg` bg +))+

Z[hnm ^o^kr +, i^hie^% LZer^kl lZb]' Ma^

Zg] pZl \hgmkho^klbZe' Dghpg Zl Lahi

\hngmkrÍl ]^glbmr% ehp \kbf^ kZm^ Zg]

+)))% bm h__^k^] lng]kb^l È ^``l% ]bZi^kl

_Zl\bgZmbhg pbma m^\agheh`r aZo^ fZ]^ bm

È bg ma^ :]Zfl Fhk`Zg g^b`a[hnkahh]

Z o^g]bg` iZkZ]bl^'

h_ PZlabg`mhg' ;nm Zl bm mnkg^] hnm%

ÊMa^r cnlm ebg^ ma^ lmk^^ml%Ë LZer^kl lZb]'

hg^ fZgÍl \hgo^gb^g\^ pZl Zghma^kÍl

ÊRhn \ZgÍm _bg] Z mkZla \Zg ma^k^' ;nm rhn

]^anfZgblbg` ^r^lhk^ Zg] ma^ fZ\abg^

\Zg _bg] Z o^g]bg` fZ\abg^'Ë ■

Food

56

A Pinch of Saffron Italian growers of the precious flower feel the squeeze for selling a pinch or two, reports Elisabeth Rosenthal.

T

A> ?:FBEB>L BG MA>

ÊMa^k^ bl Z lZrbg` a^k^ maZm Zm <akblmfZl

Ma^ jnZd^ l^o^k^er ]ZfZ`^] ma^ mhpg

f^]b^oZe mhpg h_ GZo^eeb bg BmZer

FZll rhn dghp pah aZ] Z `hh] l^Zlhg È

\^gmk^ h_ GZo^eebÍl ikbfZkr lZ__khg&`khpbg`

Zk^ lh ]^ohm^] mh lZ__khg% ma^

rhn \Zg lf^ee bm bg ma^bk ho^k\hZml%Ë LZg]kZ

aZfe^m% <bobmZk^m^g`Z% pab\a bl ghp iZkmer

ik^\bhnl lib\^ ma^r iZbglmZdbg`er

<ZgmZebgb% pah \hf^l _khf Z _Zfber h_

h__ ebfbml [^\Znl^ lh fZgr h_ bml Zg\b^gm

\nemboZm^ Zg] ikh\^ll [r aZg]% maZm

ehg`mbf^ `khp^kl% lZb] h_ ma^ ehg`lmZg]bg`

[nbe]bg`l p^k^ \kZ\d^] hk ]ZfZ`^]'

ma^r lmZla ma^ ]kb^] _ehp^k lmb`fZl bm

ikZ\mb\^ h_ lmhkbg` ma^ ]kb^] lZ__khg lmb`fZl

\hf^l _khf bg ma^ lZ_^lm% ]kb^lm ieZ\^ bg

bg Z \ehl^m hk Zkfhbk^'

ma^ ahnl^3 ma^ fZmkbZk\aÍl pZk]kh[^'

;nm ma^ mkZ]bmbhg h_ \nemboZmbg` lZ__khg

ÊMa^ \eh\d mhp^k _^ee4 bm pZl `hg^ cnlm ebd^ maZm%Ë lZb] OZe^gmbgh =b FZksbh% Z ikh_^llhkbZe&ehhdbg` lfZee&_Z\mhkr hpg^k

bg GZo^eeb% Zebo^ lbg\^ ma^ *,ma \^gmnkr% bl

pah bl ik^lb]^gm h_ ma^ lZ__khg `khp^kl

ZepZrl [^^g paZm [nrl hnk \abe]k^gÍl

mak^Zm^g^] [r \hfi^mbmbhg _khf \a^Zi^k

\hhi^kZmbo^' ÊBm pZl Z fbkZ\e^ maZm gh hg^

lah^l%Ë lZb] :`g^l^ =b Ehkbh% -0% Zm Z

ikh]n\ml _khf ieZ\^l ebd^ LiZbg Zg] Bg]bZ'

pZl dbee^]'Ë

khhf bg Z _hkf^k \hgo^gm pa^k^ GZo^eebÍl

Ma^ mkZ]bmbhg bl Zelh bg c^hiZk]r ]n^

lZ__khg `khp^kl f^^m fhlm gb`aml mh

mh Zg Z`bg` ihineZmbhg pahl^ \abe]k^g

ma^ lib\^ Zm ma^ fZkd^m% ma^ \hhi^kZmbo^Íl

iZ\dZ`^ ma^bk ikh]n\m'

Ê;r mkZ]bmbhg p^ ]hgÍm ^Zm bm È bm aZl

Mahn`a ma^r \Zg gh ehg`^k [nr Zg] l^ee

lahp ebmme^ bgm^k^lm bg ma^ phkd% Zg] fhlm

f^f[^kl% pahl^ ]Zr ch[l bg\en]^

Bglm^Z]% EÍ:jnbeZ LZ__khg% hk SZ__^kZgh

k^\^gmer Z ihp^k_ne ^ZkmajnZd^ bg :ikbe

^e^\mkb\bZg% l^Zflmk^ll% lmhk^ hpg^k Zg]

=^eeÍ :jnbeZ% gZf^] _hk ma^ k^`bhg mh pab\a

+))2 maZm ]blknim^] ma^ lfZee% bg_hkfZe

ahnl^pb_^% lmbee mkZgl_hkf ma^ [kb`am hkZg`^

mabl obeeZ`^ [^ehg`l% pZl \Zkm^] ZpZr [r

eh\Ze g^mphkdl maZm `hm ma^ ik^\bhnl

lmb`fZl h_ Z _nllr inkie^ \kh\nl bgmh

lib\^ mkZ]^kl bg ma^ Fb]]e^ :`^l Zg] bl ghp

ihp]^k hnm h_ ma^ pZk]kh[^l h_ GZo^eeb

iZ\d^ml h_ lib\^' Ma^r phkd bg Z khhf h_ Z

]he^] hnm bg cn]b\bhnl ibg\a^l Zm nil\Ze^

Zg] hg mh ma^ `eh[Ze fZkd^m'

_hkf^k \hgo^gm maZm bl hpg^] [r ma^ eh\Ze

k^lmZnkZgml bg BmZer Zg] Z[khZ]% Z \^gmkZe bg`k^]b^gm h_ ]bla^l ebd^ kblhmmh FbeZg^l^' Ma^ _Zf^] G^p Rhkd \a^_ FZkbh ;ZmZeb \Zeel EÍ:jnbeZÍl lZ__khg Êma^ [^lm lZ__khg bg BmZer'Ë Bg +)).% lZ__khg `khpg a^k^ pZl ZpZk]^] BmZerÍl Ìikhm^\m^] ikh]n\mÍ lmZmnl% ebd^ IZkfb`bZgh&K^``bZgh Zg] ikhl\bnmmh ]b IZkfZ% Z\dghpe^]`bg` bml ^qmkZhk]bgZkr \nebgZkr lmZg]bg`' ;nm _hk ma^ 20 _Zfbeb^l pah \nemboZm^ lZ__khg È fZgr aZo^ _hk `^g^kZmbhgl È

© 2010 NEW YORK TIMES NEWS SERVICE

ma^ lib\^ f^Zgl fhg^r Zg] eZ[hnk% a^eibg` ma^f ^Zkg Zg ^qmkZ .%))) mh *)%))) Z r^Zk' Bm bl `khpg bg lfZee iehml h_ eZg] Zg] aZko^lm^] [^_hk^ ]Zpg ^Z\a Znmnfg' ;nm lbg\^ lZ__khg l^Zlhg bl lh [kb^_% e^ll maZg mph fhgmal _khf ieZgmbg` mh aZko^lm% `khpbg` bm bl gh hg^Íl ikbfZkr h\\niZmbhg'

The saffron bulbs are planted in August and produce flowers in October. The planting and harvesting process is very labour intensive.

Portfolio

57

`ho^kgf^gm% pab\a Zelh a^ei^] ma^f [nr Z ihp]^k iZ\dZ`bg` fZ\abg^ _hk Z[hnm *+%)))' Ngmbe +))-% ma^ \hhi^kZmbo^ l^Ze^] ma^ [Z`l pbma Z ahm bkhg' LZ__khg% mahn`am [r fZgr ablmhkbZgl mh aZo^ hkb`bgZm^] bg ma^ Fb]]e^ >Zlm% aZl [^^g Z ab`aer ikbs^] lib\^ lbg\^ Zm e^Zlm ma^ 0ma \^gmnkr ;< Zg] pZl Zelh nl^] Zl Zg bg`k^]b^gm bg f^]b\bg^l% ]r^l Zg] i^k_nf^l' Bm bl ghp `khpg bg Z pb]^ oZkb^mr h_ \hngmkb^l% bg\en]bg` Bg]bZ% BkZg% Fhkh\\h% LiZbg% @k^^\^ Zg] BmZer' Ma^ ]b__^k^gm oZkbZgml aZo^ ]bo^kl^ ZkhfZl Zg] mZlm^l' Bm bl ab`aer eZ[hnk bgm^glbo^ mh ikh]n\^ Zg] lhe] Zm ho^k ,)) i^k hng\^ !+1

Valentino di Marzio is the president of the saffron production cooperative in Navelli, which currently has 97 members.

Saffron sells for more than $300 per 28 grammes. A small field annually yields about 750 grammes.

`kZff^l"' Bm mZd^l -%))) _ehp^kl mh ÊRhn g^^] ma^ pahe^ _Zfber mh a^ei [^\Znl^ hg^ hk mph i^hie^ bl ghm ^ghn`a

100

Miles

mh ]h mabl phkd%Ë lZb] <ZgmZebgb% bg lmkbi^]

Civitaretenga

M&labkm Zg] c^Zgl' Ê?hk *. ]Zrl% rhnÍk^

Navelli

Adriatic Sea

Rome

ni [^_hk^ ma^ lng kbl^l Zg] rhnÍk^ k^Zeer anlmebg` _hk mph ahnkl'Ë

ABRUZZI

Hg\^ ma^ lmb`fZl Zk^ ]kb^]% ma^r Zk^

ITALY

d^im bg ma^ pZk]kh[^l ]nkbg` ma^ r^Zk Zg] [khn`am mh ma^ _hkf^k \hgo^gm l^o^kZe gb`aml Z p^^d% pa^k^ ma^ \hhi^kZmbo^

Tyrrhenian Sea

iZ\dZ`^l ma^ lZ__khg mh _bee hk]^kl' Lhf^ Zk^ lhe] pahe^ bg ebmme^ `eZll cZkl Zg] lhf^ Zk^ aZg] `khng] bgmh ihp]^k' : lfZee

SICILY

Mediterranean Sea The New York Times

fZd^ Zg hng\^ h_ ihp]^k% mahn`a fZgr \a^_l ik^_^k mh nl^ ma^ lmb`fZl% \Zee^] mak^Z]l% pahe^' Iebgr ]^l\kb[^] lZ__khg lfn``ebg` bg

The saffron filaments have to be seperated from the blossom by hand.

_b^e] rb^e]l hger Z[hnm 0.) `kZf^l% [nm maZm \Zg [kbg` Z _Zfber Zefhlm 1%)))' Mh i^ki^mnZm^ ma^ mkZ]bmbhg Zfhg`

“You need the whole family to help because one or two people is not enough to do this work.”

GZo^eebÍl rhnma% @bhoZgbgZ LZkkZ% /1% pah hpgl Z lfZee [^]&Zg]&[k^Zd_Zlm Zg] bl bg \aZk`^ h_ ma^ \hhi^kZmbo^Íl `eh[Ze ]blmkb[nmbhg% hk`Zgbl^l lZ__khg&ma^f^] Zkm \hfi^mbmbhgl _hk mh]]e^kl Zg] ^llZr \hgm^lml Z[hnm lZ__khg _hk m^^gZ`^kl' ;nm ma^ mhpgÍl

ma^ _bklm \^gmnkr :=' Mh]Zr% [^_hk^ eZk`^

rhnma l^^fl fhlmer ghg&\hffbmmZe'

ink\aZl^l% bm bl h_m^g eZ[ m^lm^] mh o^kb_r

ma^bk [ne[l Zg] ik^iZk^ ma^ _b^e]l pbma la^^i

maZm bm \hgmZbgl gh _ehkZe ]^[kbl hk Zkmb_b\bZe

fZgnk^' Ma^ [ne[l Zk^ ieZgm^] bg :n`nlm

ÊBÍo^ a^ei^]% [nm B ]hgÍm dghp b_ BÍee ]h

_bee^kl% Zg] mh f^Zlnk^ ma^ \hgm^gm h_ ma^

Zg] ikh]n\^ _ehp^kl bg H\mh[^k% Zemahn`a

bm pa^g BÍf he]^k%Ë lZb] Lbfhg^ =b I^ksbh%

fhe^\ne^l maZm `bo^ ma^ lib\^ bml _eZohnk%

ma^ ^qZ\m fhf^gm ]^i^g]l hg ma^ p^Zma^k'

*.% Zm ma^ \hgo^gm'

ZkhfZ Zg] \hehnk' Pa^g ma^ _ehp^kl [ehllhf% ma^r fnlm [^ N.Y. Times News Service Date: 05/18/10 ib\d^] [^_hk^ ]Zpg% pabe^ ma^r Zk^ \ehl^]% Graphic Slug: SAFFRON-ROSENTHAL-BSPR BG G:O>EEB% =b FZksbh% ma^ \hhi^kZmbo^Íl lh Zl ghm mh ehl^ Zgr h_ ma^ lmb`fZÍl ihp]^k' Size: Size: 1.8 x 2.5 With Story: (BC--SAFFRON-ROSENTHAL-BSPR--NYT) ik^lb]^gm% ]^l\kb[^] abl ]^ohmbhg mh ma^ >Z\a ]Zr% Z_m^k ib\dbg`% ma^ hkZg`^% k^]&

R^m LZkkZ% pah aZl [^^g aZko^lmbg` lZ__khg lbg\^ la^ pZl mak^^% bl himbfblmb\' Bg Z]]bmbhg mh ma^ 20 f^f[^kl h_ ma^ \hhi^kZmbo^ pah \Zg nl^ ma^ li^\bZe

lib\^ Zl Z ÊiZllbhg'Ë A^ Z]]^]% ÊB bga^kbm^]

mhii^] _beZf^gml fnlm [^ l^iZkZm^] hnm [r

ikh]n\m ]^lb`gZmbhg ghp% ma^k^ Zk^ *)

mabl dghpe^]`^ _khf fr _Zma^k lh B _hng]

aZg]4 ma^r Zk^ bff^]bZm^er ]kb^] ho^k Z _bk^

Ziieb\Zmbhgl i^g]bg`' ÊP^ g^^] mh l^^

frl^e_ pbma mabl h[eb`Zmbhg'Ë

h_ g^nmkZe phh]% ebd^ Zefhg] hk hZd% maZm

ma^r Zk^ `hh] i^hie^% pbee k^li^\m ma^ kne^l

]h^l ghm bfiZkm bml _eZohnk mh ma^ ikh]n\m'

Zg] mZd^ bm l^kbhnler%Ë la^ lZb]' ■

Bg ma^ h__&l^Zlhg% ma^ _Zfbeb^l m^g] mh August 2010

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Essentials

THE BEST OF LEISURE AND LIFESTYLE

Greece Banks on Tourism Debt-stricken Greece needs investment and tourists now more than ever. The opening of a new upmarket resort has officials asking if private investors hold the key, reports Helena Smith.

August 2010

59

60

Essentials

Tourism

The picturesque town of Pylos is reaping the economic benefits of the recently opened €1billion Costa Navarino resort.

A

hi^l Zk^ ab`a _hk ma^

labil pZl ]^lmkhr^] [r ;kbmbla% KnllbZg

<hlmZ GZoZkbgh k^lhkm'

Zg] ?k^g\a _hk\^l'Ë

eh\Ze [nlbg^ll aZl ib\d^] ni' Aheb]ZrfZd^kl pah fb`am g^o^k

G^Zker +)) r^Zkl Z_m^k

?^p Zk^ Zl p^ee ieZ\^] mh k^o^Ze ma^

ma^ [Zmme^ h_ GZoZkbgh%

l^\k^ml h_ ma^l^ pZm^kl' R^m% ngmbe ghp%

lmhi [r% maZgdl mh ma^ oblbhg h_ OZllbebl

Z d^r ^o^gm bg @k^^d ablmhkr% IZgZrbhmbl

ma^ [hZmfZg aZl [^^g lmZko^] h_ Zg

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l^ZfZg pah aZl ihnk^] fhk^ maZg

ma^ [Zr pa^k^ bm pZl _hn`am'

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a^ Z]]l' ÊP^ aZo^gÍm aZ] phkd Zl p^

\k^Zmbg` Z *,)&a^\mZk^ k^lhkm maZm aZl inm

aZo^gÍm aZ] ma^ mhnkblml'Ë

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Bm pZl a^k^% a^ lZrl% bg ma^ \kZ``r \ho^l h_ hg^ h_ ma^ F^]bm^kkZg^ZgÍl eZk`^lm gZmnkZe aZk[hnkl% maZm @k^^\^ phg bml

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Costa Navarino boasts 445 deluxe rooms and suites, 123 with private infinity pools. Private investment, such as Costa Navarino, could help Greece tackle its deficit.

aZl fZgZ`^] mh ]h paZm gh `ho^kgf^gm aZl ]hg^ lh _Zk% pab\a bl mh ln\\^ll_neer Portfolio

61

]^\^gmkZebl^' ObeeZ`^l maZm p^k^ hg\^ ]^Z]

LiZkd^] [r i^klblm^gm ikhm^lml ho^k

Bg ma^ _Z\^ h_ _nkma^k lmkbd^l ho^k iZr

aZo^ ghp \hf^ Zebo^ Z`Zbg' BmÍl `bo^g nl

]kZlmb\ Znlm^kbmr f^Zlnk^l ^gZ\m^] bg

Zg] i^glbhg \nml% ma^ `ho^kgf^gm mhhd

himbfblf _hk ma^ _nmnk^'Ë

k^mnkg _hk Ó**) [beebhg bg ^f^k`^g\r ehZgl%

ma^ ngik^\^]^gm^] lm^i Z _^p p^^dl Z`h

ma^ ]hpgmnkg \hne] \hlm @k^^\^ Ó-'-

h_ ikhfblbg` mh \ho^k ma^ \hlml h_ mhnkblml

ngbo^klZeer Zl <ZimZbg OZllbebl% Zefhlm *.

[beebhg b_ k^o^gn^l ]khi% Zl lhf^ _^Zk% [r Z

lmkZg]^] [r bg]nlmkbZe Z\mbhg'

r^Zkl mh \k^Zm^ <hlmZ GZoZkbgh% @k^^\^Íl

_nkma^k *. i^k \^gm'

Bm mhhd <hglmZgmZdhihnehl% dghpg

[b``^lm ^o^k mhnkblf ikhc^\m' GZob`Zmbg`

:_m^k ]^fhglmkZmbhgl ]^`^g^kZm^] bgmh

Bg ln\a \hg]bmbhgl% <hlmZ GZoZkbghÍl mkZbe[eZsbg` \hnkl^ È [r +)*, bm ieZgl mh

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obhe^g\^ eZlm FZr% Zg ^lmbfZm^] +)%)))

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ma^ \hngmkrÍl eZ\d h_ \hfi^mbmbo^g^ll%

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f^]bZ%Ë IZoehl @^khneZghl% ma^ \nemnk^ Zg]

fhk^ ab`a&^g] aheb]ZrfZd^kl% pbma ]^^i&

mhnkblf fbgblm^k mhe] ma^ @nZk]bZg' <hlmZ

ih\d^m^] :f^kb\Zgl Zm ma^ a^ef% maZg

GZoZkbgh [khd^ ma^ fhne]' ÊMa^r aZo^ ]hg^ Z _ZgmZlmb\ ch[ Z_m^k

Zgr hma^k ]^lmbgZmbhg bg @k^^\^' >o^g bml Ó+0%)))&Z&]Zr Ìik^lb]^gmbZeÍ lnbm^ aZl [^^g

r^Zkl h_ iZbglmZdbg` phkd% [hhlmbg` ma^

Z l^ee&hnm'

^\hghfr h_ Z ebmme^&dghpg k^`bhg pbma ab`a&jnZebmr% Zee&r^Zk&khng] mhnkblf%Ë

ÊFr _Zma^k \Zf^ _khf Z lfZee obeeZ`^ ghm _Zk _khf a^k^' A^ lZp ma^ l^Z _hk ma^

a^ lZb]' ÊBml ln\\^ll hk _Zbenk^ pbee lahp

_bklm mbf^ pa^g a^ pZl *,' A^ lmZkm^]

pa^ma^k bm bl ma^ kb`am _hkfneZ'Ë

hnm Zl Z ]^\d aZg] Zg] ma^g li^gm +) r^Zkl mkZo^eebg` ma^ phke]%Ë lZb] abl lhg% :\abee^l <hglmZgmZdhihnehl% pah kngl ma^ ]^o^ehif^gm' ÊA^ aZl lZb] k^i^Zm^]er maZm

Costa Navarino has done well since opening its luxurious doors in July, but Greek hoteliers have reported a 12 per cent drop in bookings this year.

;nm bg ma^ f^Zgmbf^% ma^ k^lhkm aZl ]^fhglmkZm^] ahp ikboZm^ bgo^lmhkl% [hma [b` Zg] lfZee% \hne] ieZr Z khe^ bg ma^ k^[bkma h_ \Zla&lmkZii^] @k^^\^' ■

a^ ]h^lgÍm pZgm i^hie^ a^k^ mh aZo^ mh `h makhn`a paZm a^ ]b]% pab\a bl mh e^Zo^ ma^ k^`bhg mh _bg] phkd' :l Z ikhc^\m mabl bl 1) i^k \^gm Z[hnm [hhlmbg` ma^ ^\hghfr h_ F^llbgbZ% Zg] +) i^k \^gm Z[hnm [hhlmbg` ma^ k^lhkm'Ë GH HMA>K l^\mhk \hne] a^ei k^`Zbg @k^^\^Íl \hfi^mbmbo^g^ll È hk h__l^m bml kblbg` ]^[m Zg] lakbgdbg` ^\hghfr È fhk^ maZg mhnkblf' Pbma hg^&bg&_bo^ ch[l ]^i^g]^gm hg ma^ bg]nlmkr% bm `^g^kZm^l \ehl^ mh +) i^k \^gm h_ @=I' ;nm mabl r^Zk aZl [^^g phkl^ maZg fhlm% pbma ahm^eb^kl k^ihkmbg` Z ]khi h_ Zefhlm *+ i^k \^gm bg [hhdbg`l \hfiZk^] mh +))2% pab\a pZl bml^e_ Z ihhk r^Zk' August 2010

The 18-hole championship golf course was designed by US Masters Champion and Ryder Cup Captain Bernhard Langer.

Essentials

62

Art

An Artistic Deal

Don and Doris Fisher, founders of the clothing chain Gap, put together an amazing art collection that was rarely seen by the public. Now an innovative deal has been struck with the San Francisco Museum of Modern Art, reports Carol Kino.

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G : K><>GM FHKGBG@ :M MA>

ma^ \nkZmhk% pah pZl e^Z]bg` Z `khni h_ oblbmhkl

@ZiÍl \hkihkZm^ a^Z]jnZkm^kl bg LZg

makhn`a ma^ \hee^\mbhg% r^ee^] Z_m^k ma^f' ÊRhn `nrl

?kZg\bl\h% Z `khni h_ \abe]k^g bg

aZo^ `hm mh [^ \Zk^_ne ghm mh mhn\a ma^ Zkmphkd Ë

© 2010 NEW YORK TIMES NEWS SERVICE

ma^ [nbe]bg` _hk MZd^ Hnk Lhgl Zg]

Bm pZl cnlm Zghma^k ]Zr Zm ma^ @Zi% ma^

=Zn`am^kl mh Phkd =Zr [nklm bgmh ma^ Zkm `Zee^kr hg ma^

\ehmabg` \aZbg% pa^k^ _hk fZgr r^Zkl fn\a h_

`khng] _ehhk' L\k^Zfbg` pbma ]^eb`am% ma^r l\Zfi^k^]

ma^ ^qmkZhk]bgZkr Zkm \hee^\mbhg h_ ma^ \hfiZgrÍl

makhn`a ma^ ng`nZk]^] liZ\^l% iZlm Z *2/, Mkbie^ >eobl _hng]^kl% =hg Zg] =hkbl ?bla^k% aZl [^^g ab]]^g [r :g]r PZkahe% makhn`a Z khhf_ne h_ ihkmkZbml [r

ZpZr bg ma^l^ `khng]&_ehhk khhfl' :emahn`a ma^

<an\d <ehl^ Zg] hg bgmh Z `Zee^kr ang` pbma Z[lmkZ\m

\hee^\mbhg bg\en]^l fhk^ maZg *%*)) phkdl% fhlmer

iZbgmbg`l [r >eelphkma D^eer' EZnkZ LZm^klfh^g%

_khf ma^ *2/)l hg% ma^r aZo^ [^^g l^^g [r k^eZmbo^er

Portfolio

63

_^p i^hie^3 @Zi ^fiehr^^l% ma^ h\\ZlbhgZe fnl^nf mhnk `khni Zg] mahl^ bg ma^ nii^k ^\a^ehgl h_ ma^ Zkm phke] pah aZo^ ma^ kb`am \hgg^\mbhgl' G^pl f^]bZ \ho^kZ`^ aZl ZepZrl [^^g mb`amer k^lmkb\m^]% Zg] ?bla^k% pah ]bk^\m^] ma^ @Zi _hk fhk^ maZg -) r^Zkl ngmbe abl ]^Zma Zm 1* eZlm L^im^f[^k% k^_nl^] mh `bo^ bgm^kob^pl Z[hnm abl ahe]bg`l _hk fhlm h_ maZm mbf^' BmÍl Z lmkbdbg` \hgmkZlm mh ma^ dbg] h_ \hglib\nhnl Z\\nfneZmbhg maZm aZl [^\hf^ \hffhg Zfhg` Zkm phke] f^`Z\hee^\mhkl ebd^ ma^ FbZfb ]^o^ehi^kl =hg Zg] F^kZ Kn[^ee% pah k^\^gmer Zgghng\^] ieZgl mh [nbe] Z lfZee fnl^nf bg PZlabg`mhg Zl ma^ ebg\aibg h_ Z ahm^e \hfie^q% hk ma^ [beebhgZbk^ iabeZgmakhiblm >eb ;khZ]% pah pb^e]l abl ^ghkfhnl

The Fisher collection includes more than 1,100 works, including a Triple Elvis by Warhol.

Part of the collection is currently on show at the San Francisco Museum of Modern Art.

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]Zg`ebg` ma^f Zg] lgZm\abg` ma^f [Z\d%

b]^Z maZm Êma^k^ pZl gh k^Ze [^g^_bm mh ma^

mh i^klnZ]^ ma^ fnl^nf [hZk]l h_ Ehl

\hfiZgr hk Zgr[h]r ^el^ _hk fr iZk^gml

;nm mabl lahp bl hger Z m^Zl^k _hk

:g`^e^l mh ]h abl [b]]bg`'

mh mZed fn\a Z[hnm bm in[eb\er'Ë Ahp^o^k%

ma^ fZbg ^o^gm3 ma^ fhf^gm pa^g

ma^ \hee^\mbhg aZl ^f^k`^] _khf ab]bg`'

lm^pZk]labi h_ ma^ ^gmbk^ ?bla^k

FZgaZmmZg Zkm Z]obl^k Zg] \nkZmhk

Hg Cng^ +. Z[hnm */) ib^\^l p^gm hg ob^p

\hee^\mbhg pbee [^ mnkg^] ho^k mh ma^

h[l^ko^]% fZgr fZchk \hee^\mhkl ma^l^

Zm ma^ LZg ?kZg\bl\h Fnl^nf h_ Fh]^kg

fnl^nf' MaZmÍl \nkk^gmer l\a^]ne^] mh

]Zrl Zk^ Êmabgdbg` Z[hnm bffhkmZebmr'Ë Ma^

:km% bg Ì<Ze]^k mh PZkahe3 Bgmkh]n\bg`

mZd^ ieZ\^ bg ma^ _Zee h_ +)*/% pa^g bm

?bla^klÍ Zkm% pab\a a^ aZl l^^g h_m^g% bl

ma^ ?bla^k <hee^\mbhg'Í Hk`Zgbl^] [r @Zkr

ieZgl mh hi^g Z pbg` eZk`^er ]^]b\Zm^]

Êhg^ h_ ma^ `k^Zm \hee^\mbhgl Zll^f[e^] bg

@Zkk^el% ma^ fnl^nfÍl \ab^_ \nkZmhk h_

mh ma^ g^p ahe]bg`l' G^Ze ;^g^skZ% ma^

hnk mbf^%Ë a^ Z]]^]% [nm ma^ \hnie^ ÊZepZrl

iZbgmbg` Zg] l\neimnk^% ma^ ^qab[bmbhg

fnl^nfÍl ]bk^\mhk% aZl Zek^Z]r kZbl^]

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:l :eeZg L\apZkmsfZg% Z o^m^kZg

lahp\Zl^l ma^ \hee^\mbhgÍl ]^ima% pbma */

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h_ ma^ ?bla^klÍ +* PZkahel% gbg^ h_ ma^bk

ma^ [nbe]bg` Zg] ]hn[e^ ma^ fnl^nfÍl

maZm ma^bk lbe^g\^ pZl Zelh fhmboZm^] [r ma^

+, @^kaZk] Kb\am^kl% *) h_ ma^bk +- Lhe

^g]hpf^gm _khf ma^ [hZk]Íl e^Z]^klabi' ?HK MA> LZg ?kZg\bl\h Fnl^nf h_ Fh]^kg :km% dghpg _hk bml cZssr FZkbh ;hmmZ [nbe]bg` Zg] bml ng^o^g \hee^\mbhg% ma^ fhf^gm bl ^qi^\m^] mh [^ Z `Zf^ \aZg`^k' Pbma ma^ Z]]bmbhg h_ ma^ ?bla^klÍ ahe]bg`l% kb\a bg phkd [r :gl^ef Db^_^k% :`g^l FZkmbg Zg] Kb\aZk] L^kkZ% Zfhg` hma^kl% bm lahne] [^\hf^ Êma^ l^\hg] fhlm bfihkmZgm fh]^kg fnl^nf bg :f^kb\Z% cnlm [^abg] ma^ Fnl^nf h_ Fh]^kg :km%Ë

PHOTOS ON THIS PAGE: GETTY IMAGES

lZb] :kg^ @ebf\a^k% _hng]^k h_ ma^ IZ\^ @Zee^kr bg G^p Rhkd% Zg] Zelh Êbg ma^ Mhi *) Zfhg` fh]^kg fnl^nfl bg ma^ phke]'Ë ;^g^skZ lZb]% Ê?khf hnk [hZk] mh hnk Above: In 1968 Andy Warhol came up with his ‘Brillo Box’ sculptures, some of which are in the Fisher collection.

Opposite page: Charles Schwab, left, chairman of San Francisco Museum of Modern Art, Robert Fisher and Neal Benezra, Museum of Modern Art director.

August 2010

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64

F^Zgpabe^% [Z\d Zm ma^ @Zi% pa^k^ ma^ ]^bglmZeeZmbhg h_ ma^ \hee^\mbhg aZ] mZd^g ieZ\^ _hk ho^k Z fhgma% ma^ fhh] bl Z [bm e^ll ^[neeb^gm' :emahn`a ma^ \hee^\mbhg pZl ikboZm^er hpg^] [r ma^ ?bla^kl% bmÍl Z ]^^i iZkm h_ ma^ \hfiZgrÍl l^gl^ h_ bml^e_% lmZkmbg` pbma ma^ @ZiÍl ngh__b\bZe fZl\hm% :km È hma^kpbl^ dghpg Zl FZg pbma

Gerhard Richter’s painting 256 Colors at the Gap headquarters is another important artwork.

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Zg] _hh] l^kob\^l% bl ieZggbg` Z iZkmr _hk

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ma^ ]^iZkmnk^ h_ @^hf^mkb\ :iie^ <hk^%

fZgr hma^k g^p ^fiehr^^l% li^gm p^^dl

Zg Zefhlm mph&f^mk^&ab`a l\neimnk^ [r

phg]^kbg` par a^ g^o^k ]b] Zgr phkd'

<eZ^l He]^g[nk` Zg] <hhlc^ oZg ;kn``^g

;^bg` Z[e^ mh laZk^ Zg^\]hm^l ebd^ maZm

_khf *22* maZm lbml Zm ma^ ^gmkZg\^ mh ma^

pbma \h&phkd^kl% la^ lZb] È ghm mh f^gmbhg

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[^bg` lnkkhng]^] [r `k^Zm Zkmphkd È bl

k^ieZ\^] [r Z `khni h_ *2/1 PZkahe Ì;kbeeh

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;hqÍ l\neimnk^l% ÊbmÍl ghm jnbm^ ma^ lZf^%Ë Lfrmhg lZb]'

:emahn`a :km pbee k^fZbg Zm ma^ @Zi _hk ma^ mbf^ [^bg`% fZgr hma^k ^jnZeer [^eho^] ib^\^l pbee ghm' =Zob] Lfrmhg% pah fZgZ`^l ma^ \hfiZgrÍl mkZo^e% ^o^gml

Apple Core, by Claes Oldenburg and Coosje van Bruggen, is displayed by the cafeteria entrance at the Gap headquarters in San Francisco.

KH;>KM ?BLA>K lZb] abl _Zma^k Êcnlm eho^] ma^ _Z\m maZm ma^r p^k^ Z[e^ mh laZk^ pbma Z \hfiZgr lh ]^i^g]^gm hg \k^Zmbobmr

“When Julie Alonso, a marketing executive, began working at the Gap, Art was installed near an elevator, and she, like many other new employees, spent weeks wondering why he never did any work.”

lhf^mabg` lh \k^Zmbo^'Ë ;nm ma^ hkb`bgl h_ ma^ \hee^\mbhg p^k^ e^ll eh_mr' Pa^g ma^ \hnie^ [^`Zg [nrbg`% Z _^p r^Zkl Z_m^k ma^r hi^g^] ma^bk _bklm lmhk^ bg LZg ?kZg\bl\h bg *2/2% ma^bk Zbf pZl f^k^er mh [kb`am^g ni ma^ h__b\^% ma^g eh\Zm^] bg ln[nk[Zg ;nkebg`Zf^% Zg] ma^bk Z\jnblbmbhgl p^k^ ebfbm^] mh ikbgml È Zemahn`a ma^r p^k^ `hh] hg^l% [r ma^ ebd^l h_ Kh[^km Fhma^kp^ee% Ehnbl^ G^o^elhg Zg] =Zob] Ah\dg^r' ;nm [r ma^ mbf^ ma^ \hfiZgr p^gm in[eb\ bg *20/% ma^ ?bla^kl aZ] [^^g [bmm^g [r ma^ \hee^\mbg` [n`% Zg] ma^bk Zf[bmbhgl `k^p bg mZg]^f pbma ma^bk _hkmng^l' ÊMa^r fZ]^ o^kr \Zk^_ne l^e^\mbhgl hg ma^bk hpg%Ë lZb] @ebf\a^k% pah [^`Zg phkdbg` pbma ma^f ^Zker hg% pa^g \hgm^fihkZkr&Zkm \hee^\mhkl p^k^ kZk^' :g] pa^g ma^ ?bla^kl `hm ahhd^] hg Zg Zkmblm% a^ Z]]^]% ma^r nlnZeer \hee^\m^] ma^

GETTY IMAGES

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In 1969 Gap opened its first shop in San Francisco. The company grew rapidly, allowing the Fishers to amass their art collection.

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fnl^nf bg ma^ Ik^lb]bh% ma^ *2ma&\^gmnkr Bruce Nauman’s neon sculpture Life Death, Knows Doesn’t Know.

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REUTERS

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Eli Broad (right) is a billionaire philanthropist with a major art collection. Unlike the Fishers, he doesn’t shun the limelight.

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“Unlike many collectors, who often serve on a range of museum boards, Fisher’s sole allegiance was to the San Francisco Museum of Modern Art and to San Francisco, his birthplace.”

The San Francisco Museum of Modern Art will house the Fisher collection from 2016.

65

Essentials

66

Environment

The Western Passage in Maine has very high tides and a strong current that reaches 10 kilometres per hour. That’s why Ocean Renewable Energy has selected it as the site to test its first electricity-generating turbine.

The Tides of Power

The business of being ‘green’ is only getting bigger. Henry Fountain reports on generating electricity by going with the flow. ÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂ

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© 2010 NEW YORK TIMES NEWS SERVICE

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67

ISTOCK PHOTO

GETTY IMAGES

OpenHydro’s Open-Center Turbine is designed to be deployed directly on the seabed.

The first six-metre test unit produces enough energy to supply 150 average European homes and save the emission of over 450 tonnes of CO2 greenhouse gas per year.

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Pacific Gas and Electric has launched an estimated $1.5 million research programme to study the possibility of submerging turbines under the water in San Francisco Bay to gather energy from tidal flows. A previous study conducted by the Electric Power Research Institute in 2006 concluded that the tides that pass under the iconic Golden Gate bridge are the best on the US West Coast to generate power.

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68

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The Electric Power Research Institute estimates that about 13 gigawatts of power could be generated at the sites with high tides it has studied. The US already generates about 35 gigawatts from wind power and the potential is much higher.

“Tidal researchers have learned a lot from work on wind power. Flowing water behaves much like flowing air, but because water is denser, it contains far more energy for a given volume.” ÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂÂ

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Dr. Robert Thresher believes that tidal power will start exactly like wind power with small projects and learning by trial and error.

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Portfolio

Essentials Environment <h[l\hhd ;Zr% hg ma^ hma^k lb]^ h_ >Zlmihkm' Hg^ \hg\^kg Z[hnm mb]Ze mnk[bg^l bl maZm ma^r \hne] dbee hk bgcnk^ _bla maZm lpbf makhn`a ma^f' Pabe^ ma^ lmn]r k^lneml Zk^ ghm r^m bg% LZn^k lZb] abl \hfiZgrÍl mnk[bg^ pZl ]^lb`g^] mh khmZm^ k^eZmbo^er lehper È Z[hnm hg\^ Z l^\hg] È mh fbgbfbs^ ma^ ]Zg`^k' CZ\h[lhg lZb] maZm ^gobkhgf^gmZe k^ob^pl \hne] [^ Z Êlb`gb_b\Zgm ank]e^Ë _hk ]^iehrf^gm h_ mb]Ze ^g^k`r lrlm^fl' ÊMa^l^ ]^ob\^l Zk^ `hbg` bg g^p ieZ\^l% ieZ\^l pa^k^ ma^k^ aZlgÍm [^^g bg]nlmkbZe ]^o^ehif^gm%Ë a^ lZb]' ÊLh ma^k^ Zk^ ehml h_ jn^lmbhgl'Ë <HLM BL Zghma^k [b` \hg\^kg' ÊP^Ík^ Verdant Power’s Free Flow Kinetic Hydropower System uses three-bladed, horizontalaxis turbines deployed underwater to generate clean renewable energy from tidal and river currents.

“Clearly our first units in the water are not going to be competitive with coal. Our challenge is to get enough of them in the water and refine the manufacturing processes and other things we have to do to get them cost competitive.”

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Environmentalists are worried that the turbines could kill or injure fish. One answer to that is that the turbines can be designed to turn relatively slowly.

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69

Essentials

70

Technology

Š 2010 NEW YORK TIMES NEWS SERVICE

Does information overload cause distraction? Research is starting to point in that direction.

The Brain On Computers We consume three times more information today than we did 50 years ago thanks to technology. Researchers are now uncovering how it is affecting our thinking and behaviour, reports Matt Richtel.

Portfolio

71

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August 2010

72

fnembmZld^kl [Zl^] hg ma^bk Zglp^kl mh jn^lmbhgl Z[hnm ahp ma^r nl^] m^\agheh`r% Zg] mahl^ pah p^k^ ghm' Bg Z m^lm \k^Zm^] [r Hiabk Zg] abl \hee^Z`n^l% ln[c^\ml Zm Z \hfinm^k p^k^ [kb^_er lahpg Zg bfZ`^ h_ k^] k^\mZg`e^l' Ma^g ma^r lZp Z lbfbeZk bfZ`^ Zg] p^k^ Zld^] pa^ma^k Zgr h_ ma^ k^\mZg`e^l aZ] fho^]' Bm pZl Z lbfie^ mZld ngmbe ma^ Z]]bmbhg h_ Z mpblm3 ;en^ k^\mZg`e^l p^k^ Z]]^]% Zg] ma^ ln[c^\ml p^k^ mhe] mh b`ghk^ ma^f' Ma^ fnembmZld^kl ma^g ]b] Z lb`gb_b\Zgmer phkl^ ch[ maZg ma^ ghg&fnembmZld^kl Zm k^\h`gblbg` pa^ma^k k^] k^\mZg`e^l aZ] \aZg`^] ihlbmbhg' Bg hma^k phk]l% ma^r aZ] Even at the breakfast table the Campbells are using technology. Ongoing research is showing that multitaskers are less efficient at juggling problems.

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“As computers have changed, so has the understanding of the human brain. Until 15 years ago, scientists thought the brain stopped developing after childhood.”

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Essentials Technology The Cost of Multitasking Heavy multitaskers don’t perform as well as light multitaskers when faced with distractions.

Heavy multitaskers are also significantly slower than light multitaskers when switching between tasks.

Task performance with and without distractions

Time to perform tasks In milliseconds

2.00 units

1,500 LIGHT MULTITASKERS

1.75

1,200

HEAVY MULTITASKERS

900 LIGHT 1.50 600

HEAVY MULTITASKERS

1.25

300

1.00

0 0

2

4

Number of distractions

6

Repeating the same task

Switching to a new task

When multiple distractions are present, the difference in performance between light and heavy multitaskers is statistically significant.

Sources: Eyal Ophir and Clifford Nass, Stanford University

THE NEW YORK TIMES

N.Y. Times News Service aZl g^nkheh`b\Ze Z]oZgmZ`^l' Bg bfZ`bg` Date: 06/08/10

Graphic Slug: CONCENTRATION-RICHTEL-BSPR lmn]b^l% LfZee h[l^ko^] maZm bgm^kg^m Size: Size: 4.5 x 4.4

With Story: (BC--CONCENTRATION-RICHTEL-BSPR--NYT) nl^kl lahp^] `k^Zm^k [kZbg Z\mbobmr maZg

The brain is wired in such a way that information from sight and sound overrides the part that helps a person focus. Email, instant messages, online chat and the internet all demand immediate attention.

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Connor, the Campbell’s son, recently got lower marks in school which his parents blame on technology. That information overload causes distraction is being supported by research.

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lniik^ll bm'Ë ■

73

74

Cinderella Story

Russian super-soprano Anna Netrebko can boast a real rags-to-riches story.

Today, she is focused on motherhood, Wagner and perhaps a directing career, reports Tom Service.

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TEXT BY THE GUARDIAN

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Portfolio

Essentials Profile

75

CORBIS

Netrebko, who now lives in Vienna, performing at the annual Opera Ball.

The event is the highlight of the Austrian capital's ball season.

August 2010

76

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PHOTOS: REUTERS

pbma Z _bssbg` o^klbhg h_ =hgbs^mmbÍl EZ

“You don’t have to be a psychological genius to point out that there are parallels between Manon’s character and Netrebko’s. She loves the lifestyle her fame has given her.”

Anna Netrebko (right) performs with Elena Bashkirova at the piano during the German game show Wetten Dass (Bet it...?) in Salzburg. The opera diva doesn’t shy away from performing popular music.

Right: In 2007, Netrebko applied for and received Austrian citizenship. Here she is pictured with Austria’s Chancellor Alfred Gusenbauer at the Golden Pen Awards.

Portfolio

Essentials Profile

Netrebko at Vienna’s traditional Opera Ball.

Her stylish image has won her numerous luxury lifestyle endorsements.

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Netrebko is famed for her portrayal of Manon in Massenet’s opera. She has reprised the role three times in different productions.

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ma^ hger hg^ B \Zg ]h'Ë :m pab\a ihbgm%

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ma^k^ _hk ma^ _bklm mbf^ mh l^^ bm' B ]hgÍm

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ghm [^_hk^ k^o^Zebg` Z l^\k^m ]k^Zf3 mh

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ma^ ]bk^\mhk bl ma^ kZ]b\Ze @^kfZg AZgl

dghp ahp mabg`l lahne] fho^ hg lmZ`^'Ë

[nssbg` Z pabe^ Z`h pbma ma^ b]^Z maZm

G^n^g_^el' ÊLh maZmÍl ma^ jn^lmbhg' BmÍl ghm

EZnk^gm I^eer% rhn aZo^ [^^g pZkg^]' ■

August 2010

77

Essentials

78

Culture

Valnea Smilovic, 59, left, with her mother, 92, in Queens. They still speak Vlashki, a language spoken by the Istrians.

City of Many Tongues

© 2010 NEW YORK TIMES NEWS SERVICE

New York is a melting pot of many tongues. Sam Roberts reports on the array of languages in the great metropolis and how they are being saved.

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maZg bg ma^ k^fhm^ fhngmZbg obeeZ`^l bg

;khgq Zg] bg ;khhderg Zl bg Ahg]nkZl

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Zg] ;^ebs^'

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:m Z KhfZg <Zmaheb\ \ank\a bg ma^

Anlgb AnlZbg pah% Zl _Zk Zl a^ dghpl% bl

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ma^ hger i^klhg bg G^p Rhkd pah li^Zdl

FZfncn pa^g B `h [Z\d hk pa^g B

bl lZb] hg\^ Z fhgma bg @Zkb_ngZ% Zg

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Ma^l^ Zk^ cnlm lhf^ h_ ma^ eZg`nZ`^l maZm fZd^ G^p Rhkd ma^ fhlm ebg`nblmb\Zeer Portfolio

Essentials Culture

Inna Livitz, a graduate student, conducts a linguistic class at New York University.

Experts believe that New York may be home for as many as 800 languages.

]bo^kl^ \bmr bg ma^ phke]' Ma^r Zk^ iZkm

The Endangered Language Alliance identifies and records dying languages, and encourages native speakers to teach them to their compatriots.

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ÊBm bl ma^ \ZibmZe h_ eZg`nZ`^ ]^glbmr

August 2010

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80

Essentials

Culture

James Lovell, public school music teacher, second from right, leads a small Garifuna class at the Biko Transformation Centre in New York.

“The quickening pace of language endangerment and extinction is viewed by many linguists as a direct consequence of globalisation.”

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Husni Husain, 67, says he doesn’t know of any other person in New York who speaks Mamuju, an Austronesian language.

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Lovell teaches Garifuna by writing simple bilingual songs for his pupils, which include his two youngest daughters.

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August 2010

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Essentials

82

Cuisine

Stars and Stripes Hummus

Hummus, that Middle Eastern staple, is bridging cultural gaps in America as new flavours capture local taste buds, reports John Edge.

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© 2010 NEW YORK TIMES NEWS SERVICE

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GETTY IMAGES

Essentials Travel

Traditionally, Middle Eastern hummus is made of chickpeas, sesame paste, lemon and garlic. It is often accompanied by small savoury pastries and pita bread.

August 2010

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”Set on a gentrifying retail corridor north of downtown Minneapolis, Holy Land began with a simple product and a basic marketing plan.”

Deli Worker Rachel Munger restocks the hummus and spreads selection at the Wedge Co-Op in Minneapolis.

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Hummus sales are growing steadily. Fifteen years ago it was a $5 million business. Today it dominates the refrigerated flavoured spreads category that sells $325 million annually.

[hg^e^ll \Zf^e f^Zm' G^qm ]hhk% bg Z ari^k&fh]^kg _Z\bebmr% Portfolio

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ÌAnffnl3 Ma^ KZi%Í ob^p^] fhk^ maZg *',

Hummus is taken seriously in the Middle East. Fifty chefs in the Arab village of Abu Ghosh beat the Guinness World Record on January 8, 2010, with a 4,087.5 kilogram hummus dish.

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In order to entice American consumers, hummus comes in various flavours.

Guacamole-flavoured hummus has proved popular.

Red peppers is an American staple. No cholesterol and trans fat also means that hummus is a healthy snack.

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fn\a fhk^'Ë ■

August 2010

Ê>o^krmabg` bl ihllb[e^%Ë PZ]b lZb]% cnlm

85

86

Essentials

Test Drive

The Grand Tour

BMW claims that the 535i Gran Turismo defines a brand-new segment in the automobile market. They may be right, reports Guido Duken.

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Portfolio

87

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The GT offers plenty of space and comfort. The dashboard, which mimics the 7 Series, is practical, easy to use and puts everything at your fingertips.

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“Put it into Sport or Sport+ and the suspension stiffens up, the revs almost redline before the eightspeed automatic transmission changes and the engine comes alive under the bonnet with a pleasing growl.”

August 2010

There’s no shortage of space. Passengers in the rear have the same legroom as in a 7 Series. The rear seats can be folded down to give a total boot space of 1,700 litres.

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mabl \Zk'Ë ■

Essentials

Other Business

Greece Sells State Land to Save Economy

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REUTERS

World's Biggest Gold Coin Sold for ¤3.27 Million Z[hnm *)) dbeh`kZfl% ma^ ib^\^ bl hg^ h_ _bo^ <ZgZ]bZg *%)))%))) FZie^ E^Z_

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Traffic Jackpot

ma^ lZe^ hk ehg`&m^kf e^Zl^ h_ lhf^ bleZg]l

The new austerity measures may be biting in Europe, but at least some motorists in southern Italy hit the jackpot when a truck carrying ¤2.5 million in coins overturned on a highway. In the accident, the truck's rear door popped open and released what looked like a massive slot machine win. Before police arrived, motorists stopped their cars and made off with about ¤10,000 in one and two euro coins. The coins were fresh from the Italian mint and on their way to local banks. The story and pictures made the front page of many Italian papers alongside grim articles about the coming austerity budget that will force many to make sacrifices. One newspaper called it ‘The miracle of the coins.’ Police said the truck’s driver and one passenger had suffered minor injuries.

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REUTERS

88

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