Issuu on Google+

Portfolio P ortfolio

Issue 66 ■ June 2011

Exclusive to Emirates First Class and Business Class

RESEARCH IN MOTION Upping The Tech Stakes

MOZAMBIQUE

A New Energy Player

ARCADE GAMES Back To The 80s

Robin Li

China’s Internet Maestro emirates.com !Cover 1 00 DXBJune2011.indd May 11 cover.indd 1

5/30/11 5/31/11 12:00:07 10:05:50 PM AM


00 DXB May 11 cover.indd 2

5/31/11 10:05:52 AM


00 DXB May 11 cover.indd 3

5/31/11 10:05:53 AM


00 DXB May 11 cover.indd 4 PORTFOLIO UAE 412X270 WATCH AUTOMOTIVE june.indd 1-2

5/31/11 10:05:57 AM


Ralph Lauren Automotive 45 45

DOHA ALI BIN ALI

DUBAI A. SEDDIQI & SONS

156

RIYADH ALI BIN ALI

MANAMA BAHRAIN JEWELLERY CENTRE

JEDDAH ALI BIN ALI

BEIRUT A&S CHRONORA

RALPHLAURENWATCHES.COM

00 DXB May 11 cover.indd 5

5/31/11 10:05:57 AM 10/05/11 14:50


00 DXB May 11 cover.indd 6

5/31/11 10:06:05 AM


NEW YORK 717 MADISON AVENUE EAST HAMPTON 23 MAIN STREET LAS VEGAS FORUM SHOPS WWW.DEVIKROELL.COM

00 DXB May 11 cover.indd 7

5/31/11 10:06:07 AM


00 DXB May 11 cover.indd 8

5/31/11 10:06:16 AM


00 DXB May 11 cover.indd 9

5/31/11 10:06:17 AM


Sir Magdi Yacoub, cardiothoracic surgeon and founder of the Chain of Hope Charity.

'+/B*,$&B/$B<DFRXEB'36B[LQGG 00 DXB May 11 cover.indd 10

5/31/11 10:06:22 AM


DEADLINES MATTER TO ALL OUR CUSTOMERS, SOME MORE THAN OTHERS. • • • • • • •

How important is one human life? How important is it that the right thing is in the right place at the right time? To Sir Magdi Yacoub and his Chain of Hope Charity it’s the most important thing in the world. That’s why we ensure our operations consistently deliver to the highest standard, especially when lives depend on it. With DHL, you can count on the same level of logistics excellence that helps Sir Magdi promise a better tomorrow for thousands of children. www.dhl-brandworld.com

00 DXB May 11 cover.indd 11

 5/31/11 10:06:23 AM


T

Magnifique French Inspired Design

Fe

36

40

Fro m Pa ris t o D ub ai, from L ond on t o Ne w York , from Munich t o Beijing â&#x20AC;Ś L iv e a m agnifique life a ro und t he worl d.

44

www. s o f i te l . co m

48

DUBAI

MUNICH

BEIJING

54

PA R I S

58

00 DXB May 11 cover.indd 12 $3B6RIB33[BSRUWIROLRBLQGG

5/31/11 10:06:26 AM 

11-12 Contents


This issue June 2011

Portfolio

11

Exclusive to Emirates First Class and Business Class

Cover Story 30

The Search Continues

COVER PHOTO: GETTY IMAGES

;Zb]nbl<abgZĂ?leZk`^lml^Zk\a^g`bg^% pab\af^ZglbmfZgZ`^]mh`^mma^[^mm^kh_ bgm^kgZmbhgZe_bkflln\aZl@hh`e^Zg]RZahh' Hg^\hne]ZelheZ[^eKh[bgEbma^<abg^l^ [beebhgZbk^o^klbhgh_@hh`e^_hng]^klL^`^r ;kbgZg]EZkkrIZ`^':g]cnlmebd^abl:f^kb\Zg \hngm^kiZkmla^Ă?lehhdbg`mhpZk]lma^_nmnk^% k^ihkml=Zgb^e>oZgl'

Features 36 The Trouble with Mobile Retail

62 Silicon Valley Perks

The hardware and software is there, but retailers have not

Computer whizz kids are in short supply, especially as

experienced the mobile shopping boom they had hoped for.

venture capital is flowing again. The result is that tech

40 Mozambiqueâ&#x20AC;&#x2122;s New Suitors With estimated reserves of 10 billion tonnes of coal,

companies are upping the ante to attract and retain talent.

66 A New Demographic

Mozambique is firmly on Brazil, India and Chinaâ&#x20AC;&#x2122;s radar.

It used to be the older generation that used e-readers, but

So far, the Mozambican government has played a clever

now they have gone mass market. One result is that sales

balancing act between the foreign suitors.

of e-books in the children and teenage markets have risen dramatically.

44 Clean Green Environmentally-friendly cleaning products saw a surge in US sales until the recession put a stop to that. Since then, these products have struggled to maintain market share.

48 Reinventing Britain James Dyson has made millions by allowing us to see the dirt we suck up. Now he is calling for more British postgraduate students to following in his footsteps.

54 The Quinoa Quandary Quinoa, an Andean plant, is renowned for its nutritional

40

value. However, rising demand in the West has put this former staple food out of reach for many Bolivians.

58

58 BlackBerry Pins Hopes on PlayBook Tablet Canadian firm Research in Motion shipped a record 52.3 million phones last year. Yet it is losing market share to Apple and Android-powered devices.



11-12 Contents.indd 11 00 DXB May 11 cover.indd 13

5/19/11 10:06:26 4:52:09 PM 5/31/11 AM


Portfolio

12

Exclusive to Emirates First Class and Business Class

69

Essentials 69 Some Favourite Things You would be forgiven for thinking that Salzburg is all about Mozart and music. While that is undoubtedly true to some extent, there’s more to Salzburg than that.

74 Arcade Classics Get Extra Lives Remember Space Invaders, Centipede and Pac-Man? The American Classic Arcade Museum is making sure that these arcade games are preserved for posterity.

78 Licensed to Thrill James Bond fans uttered a collective cheer as the eagerly anticipated new Bond novel – Carte Blanche – hit the shelves. Best-selling author Jeffrey Deaver wrote the latest escapade.

74

82 Marching for Tapas Madrileños love their tapas, which is why they march from venue to venue to sample the best Madrid has to offer.

86 Changing the Game The new Volkswagen Touareg V6 3.6 FSI is a great leap forward from the first generation.

88 Other Business Portfolio takes a light-hearted look at the latest business news.

Departments 15 Notebook World business in a nutshell.

21 Observer Spotting and analysing business trends.

68

28 Column: Heather Stewart Time for New Super-economies

Published for Emirates by

PO Box 2331, Dubai, UAE. Telephone: (+971 4) 2824060, fax:(+971 4) 2824436, e-mail: emirates@motivate.ae

82

Editor-in-Chief Obaid Humaid Al Tayer Group Editor & Managing Partner Ian Fairservice Group Senior Editor Gina Johnson Senior Editor Guido Duken Editorial Assistant Hilda D’Souza Art Director Tarak Parekh Junior Designer Roui Francisco General Manager Production & Circulation S Sasidharan Production Manager C Sudhakar Senior Advertisement Manager Jaya Balakrishnan Email: jaya@motivate.ae General Manager – Group Sales Anthony Milne Email: anthony@motivate.ae Business Development Manager Nicola Hudson Advertisement Manager Rameshwar Nepali INTERNATIONAL MEDIA REPRESENTATIVES AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 89 447 2734, okeeffekev@bigpond.com.au BENELUX M.P.S. Benelux; Tel +322 720 9799, francesco. sutton@mps-adv.com CHINA Publicitas Advertising; Tel +86 10 5879 5885 FRANCE Intermedia Europe Ltd; Tel +33 15 534 9550, administration@intermedia. europe.com GERMANY IMV Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, w.jaeger@imv-media.com HONGKONG/MALAYSIA/THAILAND Sonney Media Networks; Tel +852 27 230 373, hemant@sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, ravi@mediastar.co.in ITALY IMM Italia; Tel +39 023 653 4433, lucia.colucci@fastwebnet.it JAPAN Skynet Media, Inc.; Tel +81 43 278 6977, skynetmedia@y2.dion.ne.jp NETHERLANDS GIO Media; Tel +31 6223 8420, giovanni@gio-media.nl SOUTH AFRICA International Media Representatives; Tel +27 11 234 9875, gisela@imrsa.co.za SPAIN IMM International Tel +331 40 1300 30, n.devos@imm-international.com TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, nhopkins@spafax.com USA Totem Brand Stories; Tel +212 896 3846, brigitte.baron@totembrandstories.com

Emirates takes care to ensure that all facts published herein are correct. In the event of any inaccuracy, please contact The Editor. Any opinion expressed is the honest belief of the author based on all available facts. Comments and facts should not be relied upon by the reader in taking commercial, legal, financial or other decisions. Articles are by their nature general, and specialist advice should always be consulted before any actions are taken.

Printed by Emirates Printing Press, Dubai, UAE

Portfolio

00 DXB May 11 cover.indd 14 11-12 Contents.indd 12

5/31/11 AM 5/19/11 10:06:29 4:52:24 PM


out

me

hat

ves.

e.

m

ed cy, is ble on or ral, ed

folio

9/11 4:52:24 PM

00 DXB May 11 cover.indd 15

5/31/11 10:06:29 AM


N

GRAPHEAST

BU

F

LOSE YOURSELF IN OUR JEWELS

`k

mkn

h_

ik

li

Dh

mkb

\n

pb

[b

f

),1(-(:(//(5<  /8;85<:$7&+(6

m^

De

  KDUURGVFRP

June

00 DXB May 11 cover.indd 16

5/31/11 10:06:32 AM

15-18 Snippets


Notebook

15

BUSINESS NEWS IN BRIEF

GRAPHEAST

Asia Embraces Green Solutions

F

:GRBGMA>P>LML>>F

=^o^ehif^gm;Zgd3^g^k`rl^\nkbmr%

mhmabgdmaZm:lbZblZeZ``Zk]

^gobkhgf^gmZe]^`kZ]ZmbhgZg]%i^kaZil

bgmkh]n\mbhgZg]bgghoZmbhgh_g^p

pa^gbm\hf^lmh^f[kZ\bg`

fhlmbfihkmZgmer%ma^g^^]_hkg^p

m^\agheh`b^lmh[kbg`Z[hnmk^g^pZ[e^

bg]nlmkb^lmh\k^Zm^g^pch[l'

^g^k`r]^o^ehif^gm%[^mm^kpZlm^

`k^^gm^\agheh`r%[nmmablbl_Zk_khfma^

Ma^hgerikh[e^fblmaZmma^

mknma'<abgZblli^g]bg`m^glh_[beebhgl

Ma^ihineZmbhgh_:lbZbl^qi^\m^]

fZgZ`^f^gm%pZm^kmk^Zmf^gmZg]

h_]heeZklZggnZeerhgk^g^pZ[e^^g^k`r

mh`khpZmfhk^maZg]hn[e^ma^kZm^

ma^ebd^k^jnbk^ikboZm^bgo^lmf^gm

ikhc^\mlÈZefhlmmpb\^ma^g^qm[b``^lm

h_>nkhi^Zg]ma^NLbgma^g^qm_bo^

Zlin[eb\fhg^r\Zghger`hlh_Zk'

li^g]^kbgmabl_b^e]%ma^NLÈpabe^Lhnma

r^Zkl%]nkbg`pab\ambf^ma^k^`bhgÍl

<nkk^gmerma^k^Zk^cnlm*0li^\bZeblm

Dhk^ZÍl\e^Zg^g^k`r\ZiZ\bmrfhk^maZg

^\hghfrlahne]`khp_hnkmbf^lfhk^

_ng]lphkma*[beebhgbgo^lmbg`bg

mkbie^]bg+))2'

jnb\dermaZg>nkhi^Íl%Z\\hk]bg`mhma^

^gobkhgf^gmZem^\agheh`b^lbgma^

Ma^`eh[Ze\e^Zgm^\afZkd^mbl

Bgm^kgZmbhgZeFhg^mZkr?ng]!BF?"'

k^`bhg'=nkbg`ma^k^\^llbhgma^k^

\nkk^gmerphkmaZ[hnm.))[beebhg%

Mabl^qieZbglpar]^fZg]_hk^g^k`r

pZlobkmnZeerghbgo^lmf^gm%[nm

pbma:lbZZek^Z]rZ\\hngmbg`_hk*))

bgLhnma^Zlm:lbZlahne]kbl^[r0/i^k

Z\\hk]bg`mhDe^bgfhk^bgo^lmhkl

[beebhgh_mablmhmZe'Ma^k^Zk^mak^^

\^gmbgma^g^qm+)r^Zkl':gbg\k^Zlbg`

Zk^ehhdbg`hg\^Z`ZbgZmmZdbg`

fZchk]kbo^kl[^abg]ma^inla_hk`k^^g

ikhihkmbhgh_mabl^g^k`rpbee\hf^_khf

Z]oZgmZ`^h_ma^hiihkmngbmb^lhgh__^k%

m^\agheh`b^lbg:lbZ%Z\\hk]bg`mhChaZggZ

\e^Zgm^\agheh`b^lZl`ho^kgf^gmlZg]

pbmalhf^fhk^pbeebg`mhehhdZm^Zker

De^bg%bgo^lmf^gmh__b\^kZmma^:lbZg

i^hie^l]^fZg]bm'

lmZ`^ikhc^\ml' ■

June 2011

00 DXB May 11 cover.indd 17 15-18 Snippets Notebook.indd 15

5/31/11 10:06:32 AM 5/19/11 4:48:11 PM


Notebook Numbers Game

Canada Opens North to Mining

$8.3

billion is the hefty cost borne by international communities to deal with piracy off the Somali coast according to a recent report from the Geopolicity consultancy. The sum could reach $13 to $15 billion by 2015.

:\

_h

that’s the size of a Floating Golf Course that has been unveiled in the Maldives. The solar-powered, $500 million project is being planned by Troon Golf, Waterstudio.NL and Dutch Docklands and is due for completion in 2015.

The World GRAPHEAST

In Figures

$21.3

$116

million profit in the first-quarter is the milestone made by The Chrysler Group after a long profit drought since emerging from a federal bailout and bankruptcy in 2009. The profits are mainly ascribed to higher sales, better pricing and new product lineup.

\h

GETTY IMAGES

18-Holes,

billion was paid by Johnson & Johnson (JNJ) for purchasing Synthes Inc, which marks the company’s biggest deal in its 125-year history. The acquisition makes JNJ a leader in the $5.5 billion market for devices that treat trauma victims.

65%

more threats targeted mobile devices in 2010 according to a study by Kaspersky Lab. This indicates that mobile risks have more than doubled since 2009. Cybercriminals are on the rise and Android and Apple’s iPhone OS are some of their recent targets.

50.9%

of parliamentary seats are held by women politicians, which puts Rwanda top of a list of 186 countries. Next up is Sweden with 45 per cent female politicians, followed by South Africa with 44.5 per cent.

[b

Quebec premier Jean Charest

pZ

Ma^`ho^kgf^gmh_Jn^[^\

g^

aZlngo^be^]ZfZllbo^ieZgmh

k^

]^o^ehiZeZk`^erbgahlibmZ[e^

Zg

[nmngmhn\a^]Zk^Zbgma^ ghkmah_ma^ikhobg\^'Ma^

Hk

ÌIeZgGhk]ÍZbflmhmnkg*'+

_h

fbeebhgljnZk^dbehf^mk^l h_eZg]bgmhZfZchkZk^Zh_

]b

fbgbg`Zg]k^g^pZ[e^^g^k`r'

Ma

Ma^ieZgZelhZbflmh^glnk^

lZ

maZmaZe_h_ma^Zk^Zpbee[^

bl

^gobkhgf^gmZeerikhm^\m^]'

_h

Ma^Zk^Zblkb\abg]^ihlbml h_gb\d^e%\h[Zem%ieZmbgnf%

Zg

sbg\%bkhghk^Zg]kZk^^Zkma

:_

fbg^kZel'Ma^ieZgbg\en]^l **g^pfbgbg`ikhc^\ml%ma^

k^

]^o^ehif^gmh_k^g^pZ[e^

`k

^g^k`rk^lhnk\^l!fZbger ar]kh&^e^\mkb\ikhc^\ml"% lnlmZbgZ[e^_hk^lmkrZg]Zan`^ bg_kZlmkn\mnk^ikh`kZff^'

$301.7

million total sale at Christie’s International saw its biggest tally for a New York evening contemporary-art auction since the market was side-swept by the world’s financial crisis. Topping the lot was Andy Warhol’s 1963-64 ‘Self-Portrait’ that went for a Warhol portrait record at $38.4 million.

MabliZkmh_<ZgZ]Zbl lhk^fhm^maZmg^pkhZ]l% Zbkihkml%Zg]^o^gZ]^^il^Z ihkmpbeeaZo^mh[^[nbemmh`^m ma^kZpfZm^kbZelhnm' Jn^[^\Ílik^fb^kC^Zg <aZk^lmaZllZb]maZm IeZgGhk]"pbee\k^Zm^hk \hglheb]Zm^+)%)))ch[lZr^Zk% hgZo^kZ`^%Zg]`^g^kZm^*-'. [beebhgbgk^o^gn^_hk

Fr ac

ma^`ho^kgf^gm' Portfolio

00 DXB May 11 cover.indd 18 15-18 Snippets Notebook.indd 16

W W

GRAPHEAST

16

5/31/11 10:06:35 AM 5/19/11 4:48:30 PM

June

15-18 Snippets


Notebook

World Food Wastage Study

h

:\\hk]bg`mhZlmn]r\hffbllbhg^][rma^Ngbm^]GZmbhgl _hh]Z`^g\rZ[hnmhg^mabk]h_Zee_hh]ikh]n\^]_hkanfZg \hglnfimbhg`h^lmhpZlm^'MaZmZfhngmlmhfhk^maZghg^ [beebhgmhgg^lh_pZlm^Zkhng]ma^phke]^o^krr^Zk' :fhg`ma^d^r_bg]bg`lZk^maZm\hglnf^klbgkb\a\hngmkb^l pZlm^ZefhlmZlfn\a_hh]%+++fbeebhgmhgg^l%Zlma^^gmbk^ g^m_hh]ikh]n\mbhgh_ln[&LZaZkZg:_kb\Z'Nglnkikblbg`er%ma^

h

k^l^Zk\a^kl_hng]maZm_knbmZg]o^`^mZ[e^lbg\en]bg`khhml

^

Zg]mn[^kl`hmhpZlm^fhk^maZghma^kmri^lh__hh]' Ma^lmn]r%\hffbllbhg^][rma^NG?hh]Zg]:`kb\nemnk^ Hk`ZgblZmbhg!?:H"%]blmbg`nbla^l[^mp^^g_hh]ehllZg] _hh]pZlm^' Ehll^laZii^g]nkbg`ma^ikh]n\mbhg%ikh\^llbg`Zg] ]blmkb[nmbhgh__hh]Zg]ma^rZ__^\m]^o^ehibg`\hngmkb^lphklm'

r'

lZrl'?hh]pZlm^blma^[b`blln^bgbg]nlmkbZebl^]\hngmkb^lZg]bm

@hh`e^Íl\h&_hng]^kL^k`^r;kbgZgghng\^]Zmma^\hfiZgrÍl

blfZbger]n^mhk^mZbe^klZg]\hglnf^klmakhpbg`i^k_^\mer^]b[e^

]^o^ehi^k\hg_^k^g\^bgFZrmaZmma^g^p<akhf^[hhdlpbee

_hh]bgmhma^[bg'

[^ZoZbeZ[e^_khfmablfhgma!Cng^"'

PZlm^ZfhngmlmhZkhng]*))d`i^k\hglnf^kbg>nkhi^

himbfbl^]_hkma^p^['LZflng`Zg]:\^kpbee[^ma^_bklm

:_kb\ZZg]fhlmh_:lbZ^Z\amakhpZpZrcnlm/&**d`'

fZgn_Z\mnk^klmhh__^kma^]^ob\^l%_hk[^mp^^g,-2Zg]-22%

?hh]ehllZg]pZlm^Zelhe^Z]mhZfZchkljnZg]^kbg`h_ k^lhnk\^lÈpZm^k%eZg]%^g^k`rZg]eZ[hnkÈZg]\hgmkb[nm^mh `k^^gahnl^`Zl^fbllbhgl'

Ma^bgm^kg^m`bZgmlZb][^\Znl^<akhf^[hhdlZk^ghmp^b`a^] ]hpg[rlh_mpZk^Zg]Ziieb\Zmbhgl\hffhgmhfhlmeZimhil% ZelhlZb]maZm[Zmm^kreb_^hgma^]^ob\^pbeeeZlmZ]Zr%l^\nkbmr ni]Zm^lpbee[^]hg^ZnmhfZmb\ZeerZg]ma^rpbee[^_Zlm^kmaZg mkZ]bmbhgZeeZimhil' ÊBmÍlZfn\a^Zlb^kpZrmh\hfinm^'''Zg]<akhf^[hhdbl o^gmnkbg`bgmhZg^pfh]^eh_\hfinmbg`maZmB]hgÍmmabgdpZl ihllb[e^^o^gZ_^pr^ZklZ`h%ËlZb];kbg'

^m

9/11 4:48:30 PM

bgma^NLZg]lbq>nkhi^Zg\hngmkb^lbgbmbZeer'

ma^r[hhmnibg^b`aml^\hg]lbglm^Z]h_fbgnm^l'Ma^\hfiZgr



folio

Ma^eZimhilZk^]kbo^gobZ@hh`e^Íl<akhf^[khpl^kZg]

Zg]Ghkma:f^kb\Z^o^krr^Zk'<hglnf^klbgln[&LZaZkZg

`^

Ma^ikhmhmri^h_ma^<akhf^[hhdpZlbgmkh]n\^]lbqfhgmal Z`hZg]pZl`bo^gmh]^o^ehi^kl%[nlbg^ll^l%l\ahhel%chnkgZeblml Zg]k^ob^p^klmhieZrZkhng]pbmaZg]m^lm':\\hk]bg`mh@hh`e^ mablibehmikh`kZff^aZ]ho^khg^fbeebhgiZkmb\biZgml' BgZ\aZee^g`^mhFb\khlh_m%pab\akne^lma^^gm^kikbl^phke] pbmabmlPbg]hplZg]H__b\^lh_mpZk^%@hh`e^blh__^kbg`bml

GRAPHEAST

'.

And Now… Google Laptops

Ma^Zglp^kblmhbfikho^m^\agheh`rZg]bg_kZlmkn\mnk^%ma^lmn]r



Zk%

17

\ehn]&k^Z]r<akhf^[hhdmh[nlbg^ll^l_hk+1Zi^klhg'MaZm Fruits and vegetables are wasted more than any another food kind according to a UN report.

pbee\ho^kmabg`lebd^ma^\hlmh_ma^]^ob\^%g^\^llZkrlniihkm% Zlp^eeZlfZ\abg^ni`kZ]^lZg]k^ieZ\^f^gml'

June 2011

00 DXB May 11 cover.indd 19 15-18 Snippets Notebook.indd 17

5/31/11 10:06:36 AM 5/19/11 4:48:34 PM


18

Notebook

Upcoming Events... DUBAI EVENT NAME: THE AIRPORT SHOW WEBSITE: theairportshow.com DATE: 31 MAY – 2 JUNE 2011 VENUE: DUBAI INTERNATIONAL CONVENTION AND EXHIBITION CENTER, DUBAI Ghpbgbml**mar^Zk%ma^:bkihkmLahpbl_bkfer^lmZ[ebla^]Zl hg^h_ma^phke]Íle^Z]bg`^o^gml]^ohm^]^q\enlbo^ermhZbkihkm \hglmkn\mbhg%hi^kZmbhgl%m^\agheh`rZg]l^kob\^l' A^e]ng]^kma^iZmkhgZ`^h_AblAb`ag^llLa^bda:af^] ;bgLZ^^]:eFZdmhnf%Ik^lb]^gmh_=n[Zb<bobe:obZmbhg :nmahkbmrZg]<aZbkfZgh_=n[Zb:bkihkml%ma^:bkihkmLahp bllniihkm^][re^Z]bg`bgm^kgZmbhgZebg]nlmkrZllh\bZmbhglZg] eh\Ze`ho^kgf^gmZnmahkbmb^l' Ma^:bkihkmLahph__^klZgngkboZee^]\hf[bgZmbhgh_ab`a& jnZebmrg^mphkdbg`Zg][nlbg^ll]^o^ehif^gmhiihkmngbmb^l makhn`aZl^kb^lh_Khng]mZ[e^=bl\nllbhgl%BgghoZmbhgZg] Ikhc^\mL^fbgZklZg]ma^Ahlm^];nr^kikh`kZff^'

EVENT NAME: Middle East Event Show 2011 WEBSITE: me-eventshow.com DATE: 1-2 June, 2011 VENUE: Sheikh Rashid Hall, Dubai International Convention & Exhibition Centre EVENT NAME: Automechanika ME WEBSITE: automechanikame.com DATE: 7-9 June, 2011 VENUE: Dubai International Convention and Exhibition Center, Dubai

RAS AL KHAIMAH AJMAN UMM AL SHARJAH QUAWAIN DUBAI FUJAIRAH ABU DHABI

United Arab Emirates

EVENT NAME: Hospital Build Middle East Exhibition & Congress 2011 WEBSITE: hospitalbuild-me.com DATE: 13-15 June, 2011 VENUE: Sheikh Rashid Hall, Dubai International Convention & Exhibition Centre EVENT NAME: Luxury World Middle East 2011 WEBSITE: terrapinn.com/2011/luxury-world-arabia/ DATE: 13-15 June, 2011 VENUE: TBA EVENT NAME: Click 5.0 The Digital Marketing Event for the Middle East WEBSITE: clickmarketingsummit.com DATE: 20-29 June, 2011 VENUE: Arjaan by Rotana EVENT NAME: 2011 Global Carbon Market & Green Energy Conference WEBSITE: 2011globalcarbonmarkets.com DATE: 11-13 July, 2011 VENUE: Jumeirah Madinat Ma^+)**@eh[Ze<Zk[hgFZkd^mlZg]@k^^g>g^k`r<hg_^k^g\^>qab[bmbhg blma^eZk`^lmli^\b_b\Zeer_h\nl^]@eh[Ze<Zk[hg@k^^g>g^k`r^o^gm^o^k a^e]bgma^k^`bhg%pbmama^^qi^\m^]iZkmb\biZmbhgh_*%.))$bg]nlmkriheb\r fZd^kl%in[eb\h__b\bZel%k^l^Zk\a^kl%fZgZ`^klZg]^qi^kml_hkmak^^]Zrlh_ \hg_^k^g\^l^llbhgl%[nlbg^llf^^mbg`l%g^mphkdbg`%^]n\ZmbhgZel^llbhgl% li^\bZe^o^gmlZg]nipZk]lh_*.)^qab[bmhklmakhn`ahnmma^o^gn^' Portfolio

00 DXB May 11 cover.indd 20 15-18 Snippets Notebook.indd 18

5/31/11 10:06:39 AM 5/19/11 4:48:37 PM


L N

AH

folio

9/11 4:48:37 PM

00 DXB May 11 cover.indd 21

5/31/11 10:06:40 AM


BOO168-98 EmiratesPortfolio SP q7.qxd:Layout 1

19/5/11

10:48

Page 1

O

BU

C

Mu br

BMB

ehhd

eh`h

^ohd

_eZi

Š 2011 NEW YORK TIMES NEWS SERVICE

M

Boodles Wonderland | T: +44 (0)20 7437 5050 | www.boodles.com

M&la

E^br

ma^

^o^g

fne

mhm

mh]

June

00 DXB May 11 cover.indd 22

5/31/11 10:06:44 AM

21-27 Snippets


Observer

21

BUSINESS NEWS IN BRIEF

Adam Schokora is a founder of NeochaEdge, a creative agency based in China.

Cool Commercial Art

Multinational companies are turning to young local artists to give their brands an edge in China’s huge youth market, reports Hannah Seligson. BMBLGÍMMA>?:FBEB:K:=B=:L

ng]^k&,)l^mbg<abgZ%Z`khnimaZmbl.))

bg+))1[rmph:f^kb\Zgl%L^ZgE^hpZg]

ehhdÈmaZm[he]Zg][Zlb\mak^^&lmkbi^

fbeebhglmkhg`'

:]ZfL\ahdhkZ%mhlahp\Zl^ma^phkdh_

eh`h'Bglm^Z]%bmÍlZ]^lb`gf^Zgmmh

beenlmkZmhkl%`kZiab\]^lb`g^kl%ZgbfZmhkl%

?khfAZk[bgbgma^ghkmamh@nZg`sahn

lhng]]^lb`g^klZg]fnlb\bZgl_khfZ\khll

_eZiibg`pbg`l'

bgma^lhnma%rhng`Zkmblml%fnlb\bZgl

<abgZ'BmghpaZl+))f^f[^k&Zkmblml4

Zg]]^lb`g^klZk^[^bg`mZii^]mhfZd^

G^h\aZ>]`^iZrlma^fi^kikhc^\mmhphkd

M&labkmlbg<abgZpZl\k^Zm^][r<a^g

\hfiZgb^lÍ[kZg]l\hhe'Ma^l^rhng`

hg\ZfiZb`glZg]ikh]n\m]^lb`gl_hk

E^brbg`%Z+0&r^Zk&he]Zkmblm_khf

Zkmblmlm^g]mhl^mZlb]^ihebmb\l_hk

[kZg]lebd^Gbd^%:[lhenmoh]dZZg]Likbm^'

ma^\hZlmZe\bmrh_Gbg`[h'La^blghm

\hff^k\^%Zg]ma^ikhfbl^h_ZmmkZ\mbo^

^o^gZg^fiehr^^h_ma^\hfiZgr%[nm

iZr]Zrl_khf_hk^b`g[nlbg^ll^l'

Ma^mkb\d^]&hnm]^lb`g_hkg^p © 2011 NEW YORK TIMES NEWS SERVICE

<Zeema^f<abgZÍlrhnmapabli^k^kl'

^ohd^[ehpbg`pbg]%_ehpbg`pZm^kZg]

fnembgZmbhgZelebd^:]b]ZlZk^[^`bggbg`

:mma^\^gmk^h_mabl^qi^kbf^gmbl

:]b]ZlpZgmlmh[^\hhe%ÊZg]ma^ hgerpZrmh[^\hheblmhZii^Zemhrhng` i^hie^%ËlZrlC^Zg&Ib^kk^Khr%pah

mhmnkgmhrhng`\k^Zmbo^mri^lebd^a^k

G^h\aZ>]`^%ma^_bklmZg]hger\k^Zmbo^

ngmbek^\^gmera^ei^]ho^kl^^ikh]n\m

mh]k^ZfnibfZ`^lZg]eh`hl_hkma^

Z`^g\rh_bmlmri^bg<abgZ'BmpZllmZkm^]

]^o^ehif^gmbg<abgZ_hk:]b]Zl'Mha^ei

June 2011

00 DXB May 11 cover.indd 23 21-27 Snippets Observer.indd 21

5/31/11 10:06:45 AM 5/19/11 5:03:44 PM


22

Observer k^ihkmlZg]Zfhgmaer^&fZ`Zsbg^hgma^ \k^Zmbo^l\^g^bgma^rhnmafZkd^m'BmZelh k^\knbml_hk_h\nl&`khnik^l^Zk\a%ieZgl ^qab[bmbhglZg]i^k_hkfZg\^lZg]ahe]l phkdlahilZg]mkZbgbg`_hkZkmblml' ÊP^Zk^Z\hfie^f^gmmhZ]o^kmblbg` Z`^g\b^l%ËL\ahdhkZlZb]'ÊB_ZgZ]o^kmblbg` Z`^g\rpZgm^]ZgbeenlmkZmhk_khf%e^mÍl lZr%AZk[bg%bmphne][^ik^mmr^Zlr mhl^Zk\ama^]ZmZ[Zl^Zg]_bg]ma^bk ihkm_hebhhgebg^%Ëa^lZrl%k^_^kkbg`mh ma^\ZibmZeh_A^behg`cbZg`ikhobg\^bg ghkma^Zlm^kg<abgZ'ÊMa^gp^cnlmahihg bglmZgmf^llZ`^Zg]`^mbgmhn\a'Ë :L<HFI:GB>L^qiZg]ma^bkk^Z\a [^rhg]ma^[b`\bmb^lh_;^bcbg`%LaZg`aZb Hurri Jin is a NeochaEdge member who was involved in the Shanghai light graffiti show.

^gaZg\^maZmbfZ`^%:]b]Zll^e^\m^]_hnk <abg^l^Zkmblml%bg\en]bg`<a^g%mh]^lb`g

_khfZ]o^kmbl^klpZlghm\hfbg`bg' :mma^lZf^mbf^%L\ahdhkZ%pahaZl[^^g

Zg]@nZg`sahn%eh\ZemZe^gmZg] Znma^gmb\bmrpbee[^fhk^bfihkmZgm%lZrl =ZfbZg<hk^g%\ab^_hi^kZmbg`h__b\^kZm E^h;nkg^mmbgLaZg`aZb'Ê:eema^[kZg]l

ebobg`bg<abgZlbg\^+)),%pZlphkdbg`Zl

Zk^ehhdbg`mh`^mbgmhmahl^l^\hg]&Zg]

ZfZgZ`^kh_]b`bmZeZg]lh\bZef^]bZ_hk

mabk]&mb^k\bmb^l%Zg]Zgrmabg`maZmpbeea^ei

Z`^g\raZo^Zelhikh]n\^]Zlhng]mkZ\d

>]^efZg%ma^`eh[Ze\hffngb\Zmbhgl_bkf'

ma^finlabgmhk^`bhgZefZkd^mlpbee[^

Zg]Zlmk^^meb`am`kZ__bmblahp_hk

ÊBdg^pZ[hnmg^h\aZ'\hf^o^g[^_hk^Bf^m

jnbm^p^e\hf^'Ë

:[lhenm%]^lb`g^]lg^Zd^kl_hkma^

L^Zg%ËL\ahdhkZk^\Zeel'Bg+))0%L\ahdhkZ

CbffrDb\dllah^\hfiZgrZg]\k^Zm^]

Zg]E^hpf^mZmZfnlb\_^lmboZebg

h_G^h\aZ>]`^';nmfZgrhma^klaZo^'

\hgm^gm_hkZg^&fZ`Zsbg^_hkGbd^Z[hnm

LaZg`aZb%Zg]ma^f^^mbg`jnb\der^oheo^]

<h\Z&<heZk^\^gmerm^Zf^]nipbmabm_hk

[Zld^m[Zee\nemnk^bg<abgZ'ÊRhn\ZgÍm

bgmhZiZkmg^klabi'

Z\hgm^lmmh_bg]Zrhng`%\k^Zmbo^mri^mh

+)`kZiab\l_hkbmlg^pM&labkml' Ho^kma^iZlmr^Zk%f^f[^klh_ma^

<hk^g%bg\b]^gmZeer%aZ]ghma^Zk]

cnlmlmkheebgmh<abgZZg]l^^pahblZ

Lhhg%L\ahdhkZe^_mablihlbmbhgZm

ahmZkmblm%ËlZrlKhr'ÊBmÍlZeelmbeeZebmme^

>]^efZgZg]m^Zf^]nipbmaE^hpmh

ng]^k`khng]'ËLhL\ahdhkZ%,)%Zg]

mZd^g^h\aZ'\hfbgZg^p]bk^\mbhg'

E^hp%+2%aZo^[^\hf^mknlm^]`nb]^l'

L\ahdhkZ%bg_en^g\^][rabli^kli^\mbo^

ghmr^m\^kmZbg'Ma^_hng]^kl\hne]]^\b]^

phkdbg`_hkZ[b`Z`^g\r%ln``^lm^]

mh[^Z[lhk[^][rZeZk`^Z]Z`^g\rZg]

pahlmn]b^]<abg^l^ZlZgng]^k`kZ]nZm^

\aZg`bg`ma^[nlbg^llfh]^e_khfZlh\bZe

phkd^q\enlbo^er_hkmaZm_bkfÍlkhlm^k

Zm=nd^Ngbo^klbmrbgGhkma<ZkhebgZ%

g^mphkdbg`lbm^mhZ\k^Zmbo^\hglhkmbnf'

h_\eb^gml'Ma^\hfiZgr\hne]ZelhlmZr

;^_hk^_hng]bg`ma^\hfiZgr%E^hp%

pZlebobg`Zg]phkdbg`bgLaZg`aZbZl

Ma^_hng]^kllZrma^lmkZm^`raZl

inmZ<abg^l^libghgbml:f^kb\Zgma^f^ h_Ì^g^k`blbg`k^_k^laf^gmÍ' Ma^_nmnk^]bk^\mbhgh_G^h\aZ>]`^bl

bg]^i^g]^gmZg][^\hf^^o^gfhk^]Zkbg`%

Z[nlbg^ll\hglnemZgmZg]\hglnfbg`

phkd^]'Ma^rphne]ghmk^o^Zema^bk

i^kaZil[rlahpbg`[kZg]lmaZm]hgÍmaZo^

eZk`^jnZgmbmb^lh_<abg^l^\nemnk^'ÊBpZl

k^o^gn^%[nmma^rlZrbmaZlfhk^maZg

mhbgoheo^ma^fb]]e^f^gÈma^Z]Z`^g\b^l'

`hbg`mhZehmh_Zkm^qab[bmbhglZg]bg]b^

]hn[e^]bgma^eZlmr^Zk'Ma^rZk^Zelh

kh\dlahpl%Zg]BZepZrlmahn`ammaZm

\hglb]^kbg`^qiZg]bg`mhhma^k:lbZg

\e^Zk]bk^\mbhg_khfZ[kZg]%bm\Zg_bg]

<abgZpZlZeeZ[hnmbfbmZmbhgZg]ghmabg`

fZkd^ml%ebd^Bg]bZ'=^i^g]bg`hgma^

ma^kb`ambeenlmkZmhk%`kZiab\]^lb`g^k

\k^Zmbo^%[nmBpZlpkhg`%ËE^hplZrl'

mri^h_ikhc^\m%f^f[^klh_ma^ZkmblmlÍ

hkfnlb\ikh]n\^k_hkma^ch[_khfbml

MaZmikhfim^]ma^b]^Zmh]^o^ehiZlh\bZe

`khnifZd^+)i^k\^gmmh2)i^k\^gmh_

hnmlb]^ihhe'Ghbg&ahnl^\k^Zmbo^m^Zf

g^mphkdbg`lbm^_hk\k^Zmbo^mri^lbg<abgZ

G^h\aZ>]`^Íl_^^%pab\a\ZgkZg`^_khf

blg^^]^]'ÊMa^mkZ]bmbhgZeZ`^g\rfh]^e

\Zee^]g^h\aZ'\hf'!Ì<aZÍbl<abg^l^_hk

*)%)))mh*))%)))':lp^eeZlieZrbg`

bl[khd^g%Zg]bmÍlhgerZfZmm^kh_mbf^

m^Z'"Ma^k^pZlcnlmhg^ikh[e^f3K^o^gn^

fZm\afZd^k%G^h\aZ>]`^ikh]n\^lmk^g]

[^_hk^bmÍl]blknim^]%ËE^hplZb]'■

G^h\aZ>]`^blikhobg`maZmpbmalhf^

Portfolio

00 DXB May 11 cover.indd 24 21-27 Snippets Observer.indd 22

5/31/11 10:06:47 AM 5/19/11 5:03:48 PM

HarryWinston_


^

h

g`

g



ei



h

^



g`%

^

^l'

^



folio

9/11 5:03:48 PM

00 DXB May 11 cover.indd 25 HarryWinston_Portfolio_MidnightAuto_Corporate.indd 1

5/31/11 AM 5/9/11 10:06:48 6:15:29 PM


24

Observer The World

Top 10 MOST PROFITABLE US COMPANIES IN TERMS OF PROFIT Rank

Company

1.

Exxon Mobil

2010 ($ millions) $30,460.0

2.

AT&T

$19,864.0

3.

Chevron

$19,024.0

4.

Microsoft

$18,760.0

5.

J.P. Morgan Chase & Co.

$17,370.0

6.

Wal-Mart Stores

$16,389.0

7.

International Business Machines

$14,833.0

8.

Apple

$14,013.0

9.

Johnson & Johnson

$13,334.0

10.

Berkshire Hathaway

$12,967.0

US COMPANIES SUFFERING THE BIGGEST LOSSES

Hybrid Luxury

Rank

Company

Fortune 500 rank

Loss ($ millions)

BmZii^Zklmh[^Z`khpbg`mk^g]_hk\ZkfZd^klmhZgghng\^

1.

Freddie Mac

20

$14,025.0

maZmma^rpbee[nbe]Zg^e^\mkb\lni^k\Zk'CZ`nZkEZg]Kho^k%

2.

Fannie Mae

5

$14,014.0

ma^enqnkr&\Zkngbmh_Bg]bZテ考MZmZFhmhkl%pZlma^eZm^lmmhchbg

3.

Sprint Nextel

85

$3,465.0

4.

Energy Future Holdings

292

$2,812.0

5.

Bank of America Corp

9

$2,238.0

6.

AbitibiBowater

474

$1,940.0

7.

MGM Resorts International

380

$1,437.4

h_ma^<&Q0.%Zlni^k\Zkikb\^]_khf*'+fbeebhgZg]Z[e^mh

8.

Williams

257

$1,097.0

k^Z\a*))df(abgmak^^l^\hg]l'

9.

PulteGroup

486

$1,096.7

Ma^ar[kb]fh]^e%pab\a\hf[bg^lmph^e^\mkb\fhmhklpbma

10.

Boston Scientific

305

$1,065.0

Zi^mkhe^g`bg^%pbeeaZo^Zmhili^^]^q\^^]bg`,))df(aZg]

ma^_kZrZ_m^kZgghng\bg`maZmZggnZeo^ab\e^lZe^l_hkma^ND [nlbg^llkhl^+.i^k\^gm%pbmaEZg]Kho^kZ\\hngmbg`_hk01 i^k\^gmh_ma^mhmZe'Ma^\hfiZgrlZb]bmpbee[^`bgikh]n\mbhg

ZkZg`^h_fhk^maZg.)dbehf^mk^lnlbg`hger^e^\mkb\ihp^k' ;FP%ma^eZk`^lmfZd^kh_enqnkrZnmhl%blZelh[nbe]bg`Z

FASTEST GROWING US COMPANIES Rank

Company

2010 % Growth in EPS

ar[kb]lni^k\Zk%ma^b1%pab\apbee`hhglZe^bg+)*,' >fbllbhglpbee[^ma^lZf^Zl_hkma^CZ`nZkZg]^jnZemhcnlm

1.

Autoliv

$5,225.0

2.

Nash-Finch

$1,738.1

3.

Kroger

$1,481.8

4.

Broadcom

$1,430.8

Ihkl\a^ieZglmhikh]n\^Z2*1Lir]^kar[kb]lihkml\Zk%ma^

5.

Harris

$1,428.6

Lmnmm`Zkm&[Zl^]ZnmhfZd^k%pab\abl\hf[bgbg`pbmaOhedlpZ`^g%

6.

Owens Cornin

$1,374.0

7.

BorgWarner

$1,234.8

aZllZb]%pbmahnmli^\b_rbg`pa^gma^fh]^epbee`hhglZe^hk

8.

TRW Automotive Holdings

$1,172.5

9.

FedEx

$1,112.9

10.

Capital One Financial

SOURCE: MONEY.CNN.COM

$712.2

,)i^k\^gmh_ma^\hfiZgrテ考*))%)))F/\hni^%pab\aaZlZ lbfbeZkZ\\^e^kZmbhg'

paZmma^ikb\^pbee[^' OPテ考:n]bngbmbl[nbe]bg`ZgZee&^e^\mkb\lni^k\Zk\Zee^] ma^>&mkhg[Zl^]hgma^K;fh]^e'Bmlahne][^hgma^khZ] pbmabg*1fhgmal' Portfolio

00 DXB May 11 cover.indd 26 21-27 Snippets Observer.indd 24

5/31/11 10:06:59 AM 5/19/11 5:03:52 PM


NOW LEASING

U LT I M AT E BUSINESS ADDRESS

y

Every great city has its moment of recognition, for Abu Dhabi that moment is now. Helping deliver this moment is Capital Gate â&#x20AC;&#x201C; the worldâ&#x20AC;&#x2122;s furthest leaning manmade tower and a true icon for Abu Dhabi.



Be part of one of the most spectacular buildings ever developed and re-locate your headquarters to Capital Gate. The benefits are immense.

To learn more, contact us today.

+971 (0) 2 406 4400 leasing@capitalgate.ae www.capitalgate.ae

g%

folio

9/11 5:03:52 PM

00 DXB May 11 cover.indd 27

5/31/11 10:07:02 AM


26

Observer

J B

Chinese Car Sales

lending rates, and the slowing of deliveries due to Japan’s record earthquake saw car sales slow in April. Total vehicle sales fell 0.25 per cent in April to 1.55 million units as sales of commercial vehicles declined. Commercial-vehicle deliveries dropped 7.8 per cent from a year ago to 409,700 units. China has increased fuel prices twice this year, reinstated a 10

Despite April’s decline in cars, China’s market is still poised for growth.

All in all, the outlook is still rosy. Deliveries of cars including multipurpose and sport-utility vehicles to dealerships rose 2.8

per cent sales tax on cars and removed trade-in subsidies. That is

per cent in April from a year earlier to 1.14 million units. China’s

giving consumers reason to wait and see. The China Association

total vehicle sales stood at 1.89 million units in January and 1.83

of Automobile Manufacturers believes that auto sales growth

million in March. Last year, overall auto sales in China surged

in China may rise more slowly this year than the nation’s gross

32 per cent to a record 18.1 million, surpassing the US for the

domestic product, which is targeted at eight per cent.

second year running.

South Africa Has Highly Skilled Posts Vacant

Re ho

pab\afZd^lbm^q\^^]bg`er

]^\ebgbg`bgma^ehp&ldbee^]

]b__b\nem_hk_hk^b`g^klmh

h\\niZmbhgl!^e^f^gmZkrZg]

_bg]phkdbgL:':lZk^lnem%

]hf^lmb\phkd"'

Lhnma:_kb\Zg\bmbs^glÍpZ`^l

:ikbeZelh^qm^g]^]Lhnma

bgab`aerldbee^]h\\niZmbhgl

:_kb\ZÍlehg`&m^kf^fiehrf^gm

aZl^l\ZeZm^]%bgbg_eZmbhg&

mk^g]%pa^k^[rma^bg_hkfZe

Z]cnlm^]m^kfl%[rZlfn\aZl

l^\mhkaZl`khpg_Zlm^kmaZg

+1/'-i^k\^gmlbg\^+)))'

ma^_hkfZel^\mhk%eZk`^er]kbo^g

:]\hkiÍlk^l^Zk\ak^o^Ze^]

[rlfZee&l\Ze^^fiehr^klhimbg`

maZmma^ab`aerldbee^]

hnmh_bg\hf^mZq^lZg]eZ[hnk

\Zm^`hkb^lln__^kbg`ma^

k^`neZmbhgl'Ma^bg_hkfZe

`k^Zm^lmldbeelahkmZ`^l

l^\mhkghp^fiehr^]/'+

p^k^3l^gbhkfZgZ`^f^gm4

fbeebhgi^hie^È*'.fbeebhg!hk

ma^ikh_^llbhglf^]b\bg^%

,*i^k\^gm"fhk^maZgbg*22.'

^g`bg^^kbg`%Z\\hngmbg`Zg]

Ma^Lhnma:_kb\Zg

ma^eZp4m^\agb\Zeh\\niZmbhgl

`ho^kgf^gmblbgm^glb_rbg`

li^\bZebl^]m^\agb\bZglZg]

bml]kbo^mh\k^Zm^fhk^ch[l'

ZkmblZgl4Zg]Z`kb\nemnk^'

Ik^lb]^gmSnfZÍlg^pch[l

:ikbeZelhk^o^Ze^]Z

ikh`kZff^mZk`^mleh\Ze

g^`eb`b[e^bg\k^Zl^bgch[lh_

\hfiZgb^lbgma^Z`kb\nemnkZe%

:\\hk]bg`mhma^anfZg

phkd^klZ\khllZpb]^kZg`^

cnlm*'1/i^k\^gmbgLhnma

fbg^kZe%mhnkblfZg]^g^k`r

\ZibmZefZgZ`^f^gm`khni

h_h\\niZmbhgl'

:_kb\Z'Pbmak^`Zk]lmhmabl

bg]nlmkb^l'BmÍlh__^kbg`

_b`nk^%ma^_Zlm^lm`khpma

\hfiZgb^lZlfn\aZl*,,

:]\hki%Lhnma:_kb\ZÍl

:]\hki[^eb^o^lmaZmmhZ

GETTY IMAGES

A mixture of higher fuel prices, the central bank increasing

GETTY IMAGES

Decrease

^\hghfrblbg]bk^g^^]h_

`k^Zm^qm^gmma^lahkmZ`^h_

pZll^^gbgma^ab`aer

fbeebhgbgmZq]^]n\mbhglmh

ab`aerldbee^]phkd^kl'Bm\bm^l

ab`aerldbee^]phkd^klaZl

ldbee^]h\\niZmbhgl!l^gbhk

^lmZ[eblaZg^pieZgmZg]

ZlfZgrZl1+2%1))ng_bee^]

[^^gZkmb_b\bZeerbg]n\^][r

fZgZ`^f^gm%ikh_^llbhgZel%

ln[lb]blbg`pZ`^l_hkrhnma

ihlbmbhgl_hkab`aerldbee^]

ma^+))+Bffb`kZmbhgl:\m%

Zg]m^\agb\bZgl"Zg]ma^g

pbmaZ0-*fbeebhg_ng]' Portfolio

00 DXB May 11 cover.indd 28 21-27 Snippets Observer.indd 26

5/31/11 10:07:03 AM 5/19/11 5:03:54 PM

21-27 Snippets


Observer Japan Homebuilding Boom

g`

k

k

.'

%

^qi^\mbg`ma^gZmbhgÍl[b``^lmahnlbg`[hhfbgZme^Zlm*.r^Zkl Z_m^kma^FZk\a**^ZkmajnZd^' Ahnlbg`lmZkml%pab\a]bii^][^ehphg^fbeebhgngbmlbg +))2Zg]+)*)_hkma^_bklmmbf^bg_hnk]^\Z]^l%fZrk^[hng] Zg]mk^fhkl%BlZfbPZ]Z%\aZbkfZgh_ma^HlZdZ&[Zl^] \hfiZgr%lZb]' L^dblnb%pab\a^qiZg]^]bgmhfZkd^mlbg\en]bg`:nlmkZebZ Zg]<abgZbgma^iZlmmak^^r^Zkl%blik^]b\mbg`]^fZg]pbee ^q\^^]maZmh_*22/%Zr^ZkZ_m^kma^@k^ZmAZglabg>ZkmajnZd^ maZmabm\bmb^lbg\en]bg`Dh[^%pa^g*'/fbeebhgg^pahf^lp^k^ [nbem'Ikbf^Fbgblm^kGZhmhDZgaZlikhihl^]Z_hnkmkbeebhgr^g ^qmkZ[n]`^mmaZmblebd^ermh[^ma^_bklmh_l^o^kZeiZ\dZ`^lmh k^[nbe]Zk^Zl]^oZlmZm^][rFZk\aÍlfZ`gbmn]^&2m^f[ehkZg]

GETTY IMAGES

mlngZfbmaZm]^lmkhr^]Zg]]ZfZ`^]Zefhlm,.)%)))ahf^l' G^pahf^lmZkml_^eemh011%-*)ngbmlmphr^ZklZ`h%ma^ehp^lm lbg\^*2/-%Zg]k^fZbg^][^ehphg^fbeebhgeZlmr^ZkZl_Zeebg` Rebuilding after the earthquake could create growth for Japanese homebuilders.

RAMEL Communication - 12212 - Illustrations : L. Prullière - libre interprétation de l’artiste - RCS Eiffage 400 757 621 RCS GRASSE

^g

CZiZgÍll^\hg]&eZk`^lmahf^[nbe]^k%L^dblnbAhnl^Em]%bl

Zlahf^hpg^klk^[nbe]Z_m^kma^gZmbhgÍllmkhg`^lm^ZkmajnZd^

3

gm

27

pZ`^lZg]fhngmbg`ch[ehll^llZii^]]^fZg]'G^pahf^l[nbem bgCZiZgi^Zd^]Zm*'0fbeebhgbg*22)'

LU X U R I O U S A PA R T M E N T S O N T H E “ C R O I S E T T E ” I N CA N N E S

Facing the sea and the Palais

des Festivals et des Congrès

SALES OFFICE

Salon de l’Hôtel Majestic 10 La Croisette 06400 CANNES

+33(0)6 20 13 57 71 +33(0)6 20 74 87 16 www.constructa-vente.fr

folio

9/11 5:03:54 PM

00 DXB May 11 cover.indd 29 21-27 Snippets Observer.indd 27

5/31/11 10:08:03 AM 5/19/11 5:03:57 PM


Commentary

28

HEATHER STEWART

Time for New Super-economies?

:

F>KB<:ÍLK><HO>KRBL

mkZgl_hkf^]i^hie^Ílebo^l%ma^l^\hngmkb^l

Zg]k^eZmbo^erp^ee&^]n\Zm^]ihineZmbhgbl

lehp%ma^ND^\hghfrbl_eZm

\hne]Z\ab^o^^qmkZhk]bgZkr`khpmaeZk`^er

aZg]r':g]lhf^hi^gg^llmhbgm^kgZmbhgZe

Zg]>nkheZg]Íl\kblblkheelhg'

[rZ]himbg`ma^ik^&^qblmbg`f^mah]l%

mkZ]^Zg]bgo^lmf^gmblbfihkmZgm';Z]

;nmhnmlb]^ma^\k^]bm&\kng\a^]ihlm&

bgo^gmbhglZg]lhf^mbf^lbglmbmnmbhglh_

`ho^kgf^gm%Zkf^]\hg_eb\mhko^kr[Z]

bg]nlmkbZe\hngmkb^l%ma^g^qm_^pr^ZklÈ

kb\a^kkboZel'

en\d!ln\aZlgZmnkZe]blZlm^kl"\Zgl^mZ

Zg]]^\Z]^lÈ\hne]l^^ma^[ehllhfbg`h_ Zpahe^g^p`khnih_lni^k&^\hghfb^l'

FZ]]blhghgma^^\hghfb\ablmhkrh_

\hngmkrÍlikh`k^ll[Z\d[r]^\Z]^l' O^g^sn^eZpZlkb\a^kmaZgfZgr

P^ZeedghpZ[hnmma^^qmkZhk]bgZkr

fZgdbg]%;nbm^kk^fbg]lnlmaZm_hkma^

p^lm^kg>nkhi^ZggZmbhglbg*2.0%_hk

kbl^h_<abgZZg]Bg]bZ4[nmg^pk^l^Zk\a

_bklmfbee^ggbnfhklh%@=I`khpmapZl

^qZfie^%pbmabg\hf^i^ka^Z]Zmmph&

[rPbee^f;nbm^k%_hkf^kFhg^mZkr

g^`eb`b[e^'Ghmabg`\aZg`^]'I^ZlZgm

mabk]lma^NLe^o^e4[nm]^\Z]^lh_ihhk

Iheb\r<hffbmm^f^f[^kZg]ghp\ab^_

_Zkf^kll\kZm\a^]Zebobg`ÈcnlmÈ_khf

iheb\b^laZo^l^^gbm_Zeebg`_Zkma^k[^abg]

^\hghfblmZm<bmb`khni%Zk`n^lmaZm+)**bl

ma^bkebmme^iZm\ah_eZg]\^gmnkrZ_m^k

bglm^Z]h_\Zm\abg`ni%pbma@=Ii^k

ZgZnlib\bhnlfhf^gm_hkma^^f^k`^g\^

\^gmnkr'Bg_Z\m%ghmfn\a\aZg`^]

\ZibmZghp[Zk^erZ_b_mamaZmh_ma^NL'

h_g^p^\hghfb\ihp^kl'Bg_Z\m%;nbm^k

ngmbema^bg]nlmkbZek^ohenmbhg%pa^g

Zg]abl\hee^Z`n^l[^eb^o^ma^i^kbh]

m^\agheh`b\Zebfikho^f^gmlZg]fZll

bgm^kgZmbhgZe]biehfZ\r'?Zbenk^mhfZd^

[^mp^^gghpZg]+)-)\hne][^hg^h_ma^

nk[ZgblZmbhge^]mhan`^`khpmabg

ikh`k^llbgma^=haZkhng]h_mkZ]^mZedl

[^lmbganfZgablmhkr_hklik^Z]bg`ma^

ikh]n\mbobmr'IhlmpZkk^\hglmkn\mbhg

lahplahpebmme^ihebmb\Zepbeek^fZbgl%

[^g^_bmlh_^\hghfb\`khpma'

a^ei^]`^g^kZm^Zghma^kcnfibg`khpma

bgPZlabg`mhg^li^\bZeer%_hk_nkma^k

Zlp^lm^kg>nkhi^Zg\hngmkb^lZg]CZiZg

]blfZgmebg`h_mkZ]^[Zkkb^kl'

Ma^_Zlm^lm&`khpbg`^\hghfb^l]nkbg`

© 2011 GUARDIAN NEWS SERVICE

Nlbg`ma^i^^ke^llk^l^Zk\ah_:g`nl

Bm\hne]ZelhZee`hpkhg`Zmma^e^o^eh_

mabllni^k\aZk`^]i^kbh]%ma^r\eZbf%pbee

k^[nbemZg]ieZr^]\Zm\a&nipbmama^NL4

bg\en]^<abgZZg]Bg]bZ4[nmZelh%Zfhg`

Zg]ma^k^pZlZ_nkma^kcnfi_khfma^

MkZ]^Hk`ZgblZmbhg]^Zema^k^blfn\a

hma^kl%Fhg`hebZ%Bg]hg^lbZ%Gb`^kbZ%

*22)lhg%Zlma^hi^gbg`nih__hkf^k

mh[^phg%_hk^qZfie^%[r_k^^bg`mkZ]^

;Zg`eZ]^laZg]Ob^mgZf'

\hffngblm\hngmkb^lmhmkZ]^pbmama^

[^mp^^g^f^k`bg`^\hghfb^l':k^\^gm

P^lm[khn`amkZib]bfikho^f^gmlbg

k^ihkm[rma^:lbZg=^o^ehif^gm;Zgd

ebobg`lmZg]Zk]l_hkfbeebhgl'

nk`^]ma^\hngmkb^lh_Ìma^lhnmaÍÈZ

:g]paZmpbee[kbg`Z[hnmmablg^p ^\hghfb\fbkZ\e^8BmÍlZmZe^h_ma^fb`amr ihp^kh_\Zm\a&ni'Ngebd^ma^bg]nlmkbZe k^ohenmbhg%pa^gkZ]b\Zeg^pm^\agheh`r

Mh]Zr%;nbm^kZg]abl\hee^Z`n^l\eZbf%

;nm^o^gpbmahnmZgZf[bmbhnlPhke]

\Zm\a&Zeem^kf^f[kZ\bg`:_kb\ZZg]EZmbg

ma^k^blZgZnlib\bhnl\hf[bgZmbhgh_

:f^kb\ZZlp^eeZl:lbZÈmh[nkgblama^bk

eZk`^gnf[^klh_\hngmkb^lpbma[b`

mkZ]^Zg]bgo^lmf^gmebgdlZg]k^]n\^

ihineZmbhglmaZmZk^Zehg`pZr

ma^bk]^i^g]^g\^hgma^NLZg]>nkhi^'

[^abg]ma^bki^^klbgma^k^lmh_

Ma^[ZgdÍlk^l^Zk\aln``^lm^]ma^r\hne]

ma^phke]%[nmZk^k^oobg`ni

Zefhlm]hn[e^ma^bklaZk^h_phke]^qihkml

_hkmZd^h__' H_\hnkl^bmÍlghm maZmlbfie^ÈZkZg`^h_ _Z\mhklZk^lb`gb_b\Zgmbg

È_khf,,i^k\^gmbg+))-mh..i^k\^gm bg+),)È[rpZdbg`nimhma^ihm^gmbZeh_ fZkd^ml\ehl^kmhahf^' Ghg^h_mablbl`hh]g^plb_rhnÍk^

paZm^\hghfblml\Zeema^

\hg\^kg^]Z[hnm>nkhi^hkma^NL

Ì\hgo^k`^g\^Íh_ebobg`

lmZmnlZlfb`amrphke]^\hghfb\

lmZg]Zk]lmhpZk]lma^e^o^el

ihp^kl%[nmbm\hne][^`k^Zmg^pl

h_ma^p^Zemab^lm\hngmkb^l'

_hkfbeebhglh_i^hie^pahaZo^lh_Zk

Ab`abgo^lmf^gmblbfihkmZgm ÈZg]ma^\ZibmZemh_ng]bm':rhng`

fbll^]hnmhgma^[^g^_bmlh_Z\^gmnkr hkfhk^h_^\hghfb\]^o^ehif^gm'■ Portfolio

00 Column.indd DXB May 11 cover.indd 30 28 28

5/31/11 AM 5/19/11 10:08:07 4:52:56 PM


bl

hgZe



k

g]

'

h_

d^

dl

]

^





Zmbg

^bk

^'

e]

hkml

^gm

eh_

folio

9/11 4:52:56 PM

00 DXB May 11 cover.indd 31

5/31/11 10:08:08 AM


GETTY IMAGES

00 DXB May 11 cover.indd 32 30-35 Cover Story.indd 30

5/31/11 10:08:13 AM 5/19/11 4:53:37 PM

30-35 Cover St


GETTY IMAGES

Baidu is Chinaâ&#x20AC;&#x2122;s largest search engine, which means it managed to get the better of international firms such as Google and Yahoo!. One could also label Robin Li the Chinese billionaire version of Google founders Segey Brin and Larry Page. And just like his American counterparts heâ&#x20AC;&#x2122;s looking towards the future, reports Daniel Evans.

9/11 4:53:37 PM

00 DXB May 11 cover.indd 33 30-35 Cover Story.indd 31

5/31/11 10:08:13 AM 5/19/11 4:53:38 PM


Profile

32

T

h_Z

ÌNg

M

fbk

bg+

<ab

pZr

aZl

ma^

RZa

[^^g

\h&_

;

mheb

ma^

+-a

^qi

Zmma

^o^g

ghp

^g` Li’s influence stretches far beyond China. BusinessWeek and Fortune Magazine have designated him as ‘Best Business Leader in the World’ and ‘China’s Most Influential Business Leader.’ Time Magazine named him as one of the ‘World’s Most Influential People’ in 2010.

aZl

ma^

EbÍl

+)*

p^Z

abf

G

]^lb

_hng REUTERS

Bg^ Portfolio

00 DXB May 11 cover.indd 34 30-35 Cover Story.indd 32

CMYK

5/31/11 10:08:15 AM 5/19/11 4:53:41 PM

June

30-35 Cover St


folio

9/11 4:53:41 PM

Profile

33

T

a^[^lmZ]ob\^

lZb]Eb'ÊGhpB]hgÍmg^^]fhk^fhg^r

^qieh]^]bgZo^krlahkmmbf^%Ëa^lZb]'

Kh[bgEb^o^k

[nmB]hg^^]mhfZd^frikh]n\ml[^mm^k%

ÊNl^kbg_hkfZmbhgg^^]^]mh\aZg`^

k^\^bo^]\Zf^

lhfhk^i^hie^\Zgnl^frikh]n\ml'MaZmÍl

o^krjnb\der';^\Znl^p^p^k^eh\ZeZg]

_khfhg^h_abl

ma^]kbo^kbgfr]Zberphkd'Ë

_h\nl^]p^p^k^Z[e^mh\Zm\ama^\aZg`^l

^Zkerbgo^lmhkl'

Mhng]^klmZg]paZmEbaZlZ\ab^o^]%

jnb\der'P^ng]^klmZg]ma^<abg^l^

ÊBlZb]ÌBg^o^k

rhng^^]mhng]^klmZg]ma^\hfie^qbmr

kZgZ\hfiZgr[r

h_ma^<abg^l^eZg`nZ`^%pab\ablhg^

frl^e_ÈpaZmdbg]

h_ma^phke]Ílhe]^lm'Bm\hglblmlh_

EblZb]abl_bkfÍll^Zk\a^g`bg^\Zg

h_Z]ob\^]hrhnaZo^_hkf^8ÍA^lZb]3

mahnlZg]lh_phk]lZg]lrf[hel%Zg]

]blmbg`nbla[^mp^^gmph&\aZkZ\m^kZg]

ÌNg]^kikhfbl^Zg]ho^k]^ebo^k'ÍË

[r;Zb]nÍl^lmbfZm^ma^k^Zk^Zme^Zlm,1

mak^^&\aZkZ\m^k<abg^l^gZf^llhmaZm

MaZmZ]ob\^l^^flmhaZo^phkd^]

eZg`nZ`^Zg]\nemnk^[^mm^k'Ë :ld^]mhbeenlmkZm^ma^]b__^k^g\^l%

pZrlh_lZrbg`ÌBÍ'MaZmihl^lZ_hkfb]Z[e^

bmlk^lnemlZk^fhk^k^e^oZgmmaZgmahl^

fbkZ\e^lZlbgma^**r^Zkllbg\^bmleZng\a

\aZee^g`^_hkZgrl^Zk\a^g`bg^'Hgmhi

h_bmlkboZel'BmZelh\k^Zm^]\aZmkhhfl

bg+)))%;Zb]nBg\'aZl`khpgbgmh

h_maZmma^l^Zk\a^g`bg^aZlmhZii^Zemh

k^eZm^]mhma^fhlm\hffhgbgjnbkb^l

<abgZÍleZk`^lml^Zk\a^g`bg^':ehg`ma^

eh\Zenl^kl%a^g\^;Zb]naZlZ]blmbg\mer

lhmaZm^o^krhg^pahehhdl_hkma^gZf^

pZr;Zb]nfZgZ`^]Zngbjn^_^ZmmaZm

<abg^l^\aZkZ\m^kmaZm`h^lpZr[^rhg]

h_ZihilmZk`^mlma^\aZg\^mhlaZk^

aZlghm[^^gk^ieb\Zm^]Zgrpa^k^^el^bg

ma^eZg`nZ`^'

hibgbhgl%Zlp^eeZl_bg]k^eZm^]lbm^l'Ma^

ma^phke]È`^mmbg`ma^[^mm^kh_@hh`e^%

^ZkerZ]himbhgh_nl^k&`^g^kZm^]\hgm^gm%

RZahhZg]Fb\khlh_m'GZmnkZeer%mablaZl

;RMA>MBF>Eb_hng]^];Zb]nbg

jn^lmbhgZg]Zglp^kl^kob\^l%Zg]Z

[^^gZikh_bmZ[e^**r^Zkl_hkEb%pahblma^

CZgnZkr+)))a^pZlZek^Z]rk^`Zk]^]

Pbdbi^]bZ&ebd^l^Zk\a^g`bg^a^ei^]l^m

\h&_hng]^k%\aZbkfZgZg]<>Hh_;Zb]n'

Zlhg^h_ma^phke]Ílmhil^Zk\a^g`bg^

;Zb]nZiZkm_khfbml\hfi^mbmhkl'

;Zb]n[^\Zf^ma^_bklm<abg^l^\hfiZgr mheblmhgma^GZl]Zjbg:n`nlm+)).Zg] ma^oZen^h_ma^\hfiZgrjnZ]knie^]bg

^qi^kml'A^ZelhaZ]Zgbglb]^kÍldghpe^]`^ h_ma^[b`BMieZr^klbgma^Ngbm^]LmZm^l'

Ma^_hkfneZaZlh[obhnlerphkd^]_hk ;Zb]nZg]EbZlbmghpaZl1)i^k\^gmh_

Eb%ZgZmbo^h_LaZgqbikhobg\^mh

ma^<abg^l^l^Zk\a^g`bg^fZkd^m'Hnm

+-ahnkl'ÊBmpZlZlnkikbl^_hkf^'B]b]gÍm

ma^p^lmh_;^bcbg`%p^gmmhma^NL_hk

h_ZihineZmbhgh_*',[beebhg%\nkk^gmer

^qi^\mmaZmdbg]h_i^k_hkfZg\^%ËEblZb]

ihlm`kZ]nZm^lmn]rbg*22*Zg]phkd^]

hgerhg^mabk]%Zkhng]-+)fbeebhg%aZo^

Zmma^mbf^'Ê;nmmhf^bmpZlZ[kZg]bg`

_hk=hpChg^lbgG^pC^kl^rZg]ma^g

bgm^kg^mZ\\^ll'MaZmgnf[^kblkblbg`

^o^gm'Bm^]n\Zm^]ma^fZkd^m'Fhk^i^hie^

Bg_hL^^dbgLbeb\hgOZee^rÈZibhg^^kbgma^

r^Zkhgr^Zk%pab\ablparbgo^lmhklaZo^

Baidu BECAME THE first Chinese COMPANY TO LIST ON THE Nasdaq IN AUGUST 2005.”

inla^]ma^lmh\d fZkd^m\Zimh-) [beebhgÈZ[hnmma^ lZf^lbs^Zl^;Zr' Lhf^ZgZerlml [^eb^o^maZm<abgZ

ghpk^Zebl^maZm;Zb]nblma^[b``^lml^Zk\a

bgm^kg^ml^Zk\a^g`bg^bg]nlmkr'Bg*22/Eb

fZr^o^gmnZeer[^\hf^ma^phke]Ílfhlm

^g`bg^bg<abgZ'ËLbg\^ma^g;Zb]nÍloZen^

Ziieb^]_hkZiZm^gm_hkari^kebgdZgZerlbl%

en\kZmbo^bgm^kg^mfZkd^m'ÊMa^k^blZehm

aZl^[[^]Zg]lhZk^]%pbmama^eZmm^k[^bg`

hg^h_ma^bgo^gmbhglmaZmlaZi^]mh]ZrÍl

h_khhfmh`khp%ËlZb]Eb'ÊMaZmÍlparBZf

ma^]hfbgZgmiZkmbgma^iZlm_hnkr^Zkl'

l^Zk\a^g`bg^m^\agheh`r':kf^]pbma

fhk^_h\nl^]hgehg`&m^kfbgo^lmf^gm

EbÍli^klhgZep^Zema]hn[e^]_khf+))1mh

Zeemabldghpe^]`^EblmZkm^];Zb]nZg]

maZglahkm&m^kfikh_bml'ËHg^_nmnk^`khpma

+)*)Zg]?hkmng^fZ`Zsbg^^lmbfZm^]abl

pbmabg_hnkr^ZklbmaZ]Zek^Z]rho^kmZd^g

Zk^ZEbihbgmlmhblma^_Z\mmaZmma^k^

p^ZemaZm,'.[beebhgeZlmr^Zk%pab\afZ]^

@hh`e^Zg]RZahhZl<abgZÍl_Zohnkbm^

Zk^mpb\^ZlfZgrfh[be^iahg^nl^klZl

abfma^kb\a^lmi^klhgbgfZbgeZg]<abgZ'

l^Zk\a^g`bg^'Hg^k^Zlhg_hkmablln\\^ll%

bgm^kg^mnl^klbg<abgZ'

GhmmaZmEbZii^Zklmh[^]kbo^g[rma^

Z\\hk]bg`mhEb%blmaZmma^k^Zk^fZchk

EbÍl[nlbg^llZ\nf^g%[beebhgZbk^

]^lbk^mhZ\\nfneZm^p^Zema'ÊPa^gB

\nemnkZe]b__^k^g\^lmaZmfZd^bm]b__b\nem

lmZmnlZg]lmkbdbg``hh]en\dlaZo^phg

_hng]^]mabl\hfiZgrZ[hnm**r^ZklZ`h%

_hk_hk^b`g_bkflÈghfZmm^kahpp^Zemar

abffZgr]hf^lmb\Zg]bgm^kgZmbhgZe

Bg^o^kdg^pl^Zk\a\hne][^lhikh_bmZ[e^%Ë

ÈmhfZd^bgkhZ]lbgmh<abgZ'ÊMa^fZkd^m

Z]fbk^kl';nma^ZelhaZlabl_ZbklaZk^h_

June 2011

00 DXB May 11 cover.indd 35 30-35 Cover Story.indd 33

5/31/11 10:08:16 AM 5/19/11 4:53:43 PM

CMYK


Profile

34

Baidu employees 4,000 search engine product and technology engineers. It was also the first Chinese internet company to create a post-doctoral research centre.

REUTERS

In A an A

According to the lated figures around 420 million Chinese have internet access, which is roughly a third of the total population.

\kbmb\lpah\hgm^g]maZma^lbfierZiieb^]

`hbg`mh[^ln\\^ll_ne'Ë!;Zb]n%M^g<^gm%

<abgZihl^l\aZee^g`^lhnmlb]^h_hg^Íl

Zleb`amermp^Zd^]o^klbhgh_@hh`e^Íl

G^m^Zl^Zg]LhanZk^cnlmlhf^h_ma^

\hgmkheln\aZl[nk^Zn\kZ\r%lehpbgm^kg^m

]^lb`gZg][nlbg^llfh]^e'Hma^klbfier

eh\Zel^Zk\a\hfiZgb^l%ienlma^k^Zk^

\hgg^\mbhglZg]ehpi^g^mkZmbhgkZm^l'

maZma^phkdlpbmama^Znmahkbmb^lhg

ma^bgm^kgZmbhgZeieZr^kl'"EbaZlZelh

\^glhkbg`l^glbmbo^ihebmb\Zebg_hkfZmbhg

k^i^Zm^]erihbgm^]hnmbgbgm^kob^plmaZm

AS A locally OPERATED COMPANY WE NEED TO obey CHINESE law.”

:l_hk\^glhklabi%Eb\hgm^g]lmaZm bmblgÍmZfZchkblln^'Ê:lZeh\Zeer hi^kZm^]\hfiZgrp^g^^]mhh[^r <abg^l^eZp'B_ma^eZp]^m^kfbg^lmaZm

PHOTOS IN THIS PAGE: GETTY IMAGES

Baidu is headquartered in Beijing. It was a profitable business decision by Li to operate from mainland China.

Li is the

\^kmZbgbg_hkfZmbhgblbee^`Ze%p^g^^]mh k^fho^bm_khfhnkbg]^q%Ëa^lZb]';nm

bg_h

Eb[^eb^o^lmaZm<abgZbl`kZ]nZeer[^bg`

pbma

Zg]maZm;Zb]nble^lllmkbg`^gmbg

ma^<abg^l^eZg`nZ`^Zg]\nemnk^ihl^lbml

mkZgl_hkf^]'ÊI^hie^\Zg`^mbg_hkfZmbhg

jn^

[eh\dbg`Z\\^llmhlbm^lmaZmh__^kbee^`Ze

hpgl^mh_ikh[e^flmaZmeh\Ze\hfiZgb^l

Èhg^gm^kmZbgf^gm%ihebmb\l%_bgZg\^

eblm

_befZg]fnlb\]hpgehZ]l'

Zk^[^mm^k^jnbii^]mhaZg]e^'MaZmÍlZelh

Èfn\a^Zlb^kmaZg[^_hk^'MaZmpbee

^o^k

ma^k^Zlhgpar%a^lZrl%ma^k^blgÍmZlni^k

\aZg`^ma^pZri^hie^]h[nlbg^ll%ma^

bgabllmkb]^'A^Zl\kb[^l@hh`e^Íl_Zbenk^

ln\\^ll_neeh\Zel^Zk\a^g`bg^bgBg]bZZl

pZri^hie^ebo^'Ë

mhma^<abg^l^fZkd^mpa^k^\hg]bmbhgl

>g`eblablpb]^ernl^]%pab\af^ZglmaZm

Pa^gbm\hf^lmhibkZ\r%Ebihbgmlhnm

hga

\aZg`^hgZ]Zber[ZlblZg]\hfi^mbmbhg

bgm^kgZmbhgZel^Zk\a^g`bg^laZo^Zek^Z]r

maZmmablblghmZikh[e^fngbjn^mh<abgZ

ma^

blbgm^gl^'ÊMa^k^ÍlZehmh_o^gmnk^\ZibmZe

Z]]k^ll^]Zeema^ikh[e^fl'MaZmÍlZelhma^

hk;Zb]n'ÊRhnaZo^mhng]^klmZg]p^Zk^Z

blma

fhg^r_khfLbeb\hgOZee^r[^bg`ihnk^]

k^Zlhgpar;Zb]n^qiZg]^]bgmhCZiZg

l^Zk\a^g`bg^'P^]hghmahlmZgr\hgm^gm'

ZlE

bgmhma^eh\ZefZkd^m%ËlZb]Eb'Ê:g]ma^k^Íl

Zlma^k^ÍlZlrg^k`rbgma^eZg`nZ`^Zg]

P^cnlmihbgmi^hie^mhbg_hkfZmbhgmaZmbl

h[l

ZepZrlZehmh_\hfi^mbmbhgbg<abgZÍl

pkbmbg`maZmma^l^Zk\a^g`bg^pZlp^ee

in[eb\erZoZbeZ[e^'Lhp^Zk^ghmbg_kbg`bg`

Zk^

l^Zk\afZkd^m'B_rhnZk^ghmik^iZk^]mh

ihlbmbhg^]mh^qiehbm':elh%Ebihbgmlhnm

Zgr\hirkb`aml'ËA^lZb];Zb]n[eh\dl

bg<

\hfi^m^bgmabldbg]h_fZkd^m%rhnÍk^ghm

maZm[^bg`Zgbgm^kg^m^gmk^ik^g^nkbg

lbm^lmaZmZk^ikho^]mh\hgmZbgibkZm^]

^gZ

A^Íla^Zk]bmZee[^_hk^Zg]EbmZd^lbm

EBB

Portfolio

00 DXB May 11 cover.indd 36 30-35 Cover Story.indd 34

CMYK

5/31/11 10:08:17 AM 5/19/11 4:53:51 PM

June

30-35 Cover St


m

Profile

@hh`e^<akhf^HLmaZmhgeraZlmph Ziieb\Zmbhgl3Zp^[[khpl^kZg]Zf^]bZ ieZr^k'ÊGhp%pa^grhnhi^gma^bIahg^% rhng^^]mhpZbm-.l^\hg]lmh\Zkkrhnm Zgrhi^kZmbhg'Bgma^_nmnk^%rhnpbeehi^g ma^fh[be^]^ob\^Zg]%Z_m^khg^l^\hg]% rhn\ZglmZkmnlbg`ma^l^Zk\a[hq'MaZmbl ma^_nmnk^h_hnkbgm^kg^mfbllbhg%ËlZb]Eb' Bg^__^\mmablf^ZglmaZm;Zb]nlh_mpZk^ \hne][^knggbg`hgiahg^lZg]mZ[e^ml pbmabgmak^^mh_bo^r^Zkl' Ma^k^aZo^Zelh[^^gknfhnklmaZm FZkdSn\d^k[^k`h_?Z\^[hhd_Zf^\Zf^ \Zeebg`k^\^gmermhln``^lmZchbgmo^gmnk^ In August 2005 Baidu became the first Chinese company to list on the Nasdaq, an American stock exchange.

pbma;Zb]n'EbaZlZepZrllZb]maZmg^p bgm^kg^mmk^g]l%ln\aZlhgebg^ob]^h Zg]lh\bZef^]bZ%\hne]\aZee^g`^ma^ ]hfbgZg\^h_l^Zk\a'ÊFZr[^[^mp^^g ma^fZg]l^Zk\ama^k^blgh]bk^\m \hfi^mbmbhg%[nmnembfZm^erbmblma^f^]bZ Z`^'B_Znl^kli^g]lZehmh_mbf^hg:% ma^gma^nl^kpbeeli^g]e^llmbf^hg;%Ë lZb]Eb'Pa^ma^kZmb^nipbma?Z\^[hhd aZii^glk^fZbglmh[^l^^gZlma^k^Zk^ lhf^fZchkh[lmZ\e^lbgma^pZr' Pab\a^o^kpZr%Ebl^^l;Zb]n_heehpbg` hg_khfCZiZgmh^qiZg]fhk^bgmhma^

PHOTOS IN THIS PAGE: GETTY IMAGES

^m

35

bgm^kgZmbhgZeZk^gZ'ÊP^k^\h`gbl^maZm bgm^kgZmbhgZe^qiZglbhgblZehg`&m^kf bgo^lmf^gm%Ë^qieZbg^]Eb'ÊBmabgdbg ma^g^qm_bo^mh*)r^Zkl%p^pbeeaZo^ Zo^kreZk`^iZkmh_hnkk^o^gn^_khf Li is a celebrity in China where he is perceived as a modern success story that mirrors the country’s economic aspirations.

bgm^kgZmbhgZe^qiZglbhg'ËA^Zelh]h^lgÍm kne^hnmlhf^f^k`^klhkZ\jnblbmbhgl' ÊP^pbeeaZo^Zghi^gfbg]'Bmabgdma^k^

mh

m

bg_hkfZmbhg%[nma^blngpbeebg`mh\hfier

fh[be^bgm^kg^mnl^kl[nmfhlmh_ma^f

Zk^Zehmh_bgm^k^lmbg`_hk^b`g\hfiZgb^l

g`

pbmak^\hk]\hfiZgb^lÍk^jn^lmlmaZm^o^g

aZo^+@iahg^lÈlhbmbllehpZg]

maZmh__^ko^kr`hh]l^kob\^lmaZmfZd^

bhg

jn^kb^l[^mZd^ghnmh_ma^]bk^\mhkr'ÊP^

^qi^glbo^mh`hhgma^bgm^kg^mZl\Zkkb^kl

fhg^r%[nmghmbg<abgZ'P^\Zga^eima^l^

eblmhg^[beebhgiZ`^l%p^\Zgghm`hmakhn`a

\aZk`^[rma^gnf[^kh_[rm^l'Ma^oZlm

\hfiZgb^lmh^qiZg][nlbg^llbg<abgZ'Ë

^o^krhg^Zg]_bg]hnmb_bmblibkZm^]'Ë

fZchkbmrh_fh[be^iahg^nl^klbg<abgZ

^

:emahn`aEbbl\Z`^rZ[hnm^qZ\merpaZm

aZo^Zehpbg\hf^%lhnl^k[^aZobhnk

ma^_nmnk^ahe]l%a^bllnk^h_;Zb]nÍl

EBBL=>?BGBM>ERghmpbeebg`mhk^lm

blo^kr]b__^k^gmmhhma^k\hngmkb^l';nm

\hgmbgn^]`khpmaZg]ablihlbmbhgZm

m

hgableZnk^elZg]aZlZf[bmbhnlieZgl_hk

Ebbl\^kmZbgmaZmnl^k[^aZobhnkpbee

ma^a^ef'Ghkbla^phkkb^]pa^ma^kma^

gZ

ma^_nmnk^'Hg^%Zlik^obhnlerf^gmbhg^]%

\aZg`^Zg]maZmma^k^blZfZkd^m_hkZg

\hfiZgrÍl`khpmapbee[^Z[e^mhf^^m

k^Z

blma^fh[be^iahg^l^Zk\afZkd^m';nm%

hi^kZmbg`lrlm^f_hkfh[be^]^ob\^l'ÊP^

bgo^lmhklÍab`a^qi^\mZmbhgl'ÊBZfma^

^gm'

ZlEbbg]b\Zm^l%ma^k^Zk^lhf^fZchk

Zk^]^o^ehibg`m^\agheh`b^lmhlniihkm

_hng]^kZg]BpbeelmZra^k^Zehg`mbf^%Ë

mbl

h[lmZ\e^lmhho^k\hf^':emahn`ama^k^

maZm%[nmhg^bfihkmZgmiZkmbl[^bg`Z[e^

a^lZb]'ÊB]hghmg^^]mhie^Zl^lahkm&m^kf

g`

Zk^Z[hnm1))fbeebhgfh[be^iahg^l

mhmknerng]^klmZg]nl^kbgm^gmbhg'Ë

bgo^lmhkl'PaZmBg^^]mh^glnk^blmaZmma^

folio

9/11 4:53:51 PM

bg<abgZ%fhlmh_ma^l^Zk^ghmbgm^kg^m

A^k^%hg\^Z`Zbg%;Zb]nbl_heehpbg`

^gZ[e^]'Ma^k^Zk^Zkhng]*.)fbeebhg

bg@hh`e^Íl_hhmlm^ilpah]^o^ehi^]ma^

\hfiZgrbla^ZemarZg]lmkhg`%Zg]pbee \hgmbgn^mh`khp_hkfZgr%fZgrr^ZklË'■

June 2011

00 DXB May 11 cover.indd 37 30-35 Cover Story.indd 35

5/31/11 10:08:18 AM 5/19/11 4:53:59 PM

CMYK


Retail

36

The Trouble With

que

fh[

\^g

G

ma^r

ile

\nl

ma^b

mh[

The hardware and software is there, but retailers have not experienced the mobile shopping boom they had hoped for, report Stephanie Clifford and Claire Cain Miller.

ers

\hf

hgeb

\hf

[^a

Zk^

,

mhZ

_bg`

mhi

hkk

:

lZe^

lah

lbmmb

pab

bgm^

fn\

<hf

^lmb

obZ

h_+

h_ma

mhmZ

;:B

Rue La La is one company that has seen its mobile shopping grow. Peter Wein, Joshua Wilson and Stephanie Brocoum are the creative team behind the mobile app.

R

Obk`

\hg

>l\

himb

>M:BE>KLPAHHG<>

mbgr_bg`^kl':lZk^lnem%k^mZbe^klk^ihkm

^goblbhg^]ZoZlmg^pfZkd^m

maZmhgerZ[hnmmphi^k\^gmh_ma^bklZe^l

_khffh[be^lZe^lk^fZbglan`^%

\Zg

h_fh[be^lahii^kl^Z`^ker

Zk^\hfbg`_khffh[be^]^ob\^l%Zgnf[^k

k^mZbe^kl[^eb^o^'>;ZrlZb]maZmbg

Lmbe

abmmbg`Ì[nrÍhgma^bk\^eeiahg^laZo^

p^ee[^ehpma^^qi^\mZmbhglh_fZgr

+)*)bm`^g^kZm^]Zefhlm+[beebhgbg

\Zg

knga^Z]ehg`bgmhZaZklak^Zebmr3ma^bk

^&\hff^k\^ZgZerlml'

fh[be^lZe^l%Zg]blhgmkZ\dmh]hn[e^

fhl

maZmmablr^Zk'

\^ee

\nlmhf^klZk^Zeemanf[l' >o^gZliahg^l`^mfhk^o^klZmbe^Zg] © 2011 NEW YORK TIMES NEWS SERVICE

he]

Ê>o^krhg^pZllh^q\bm^]eZlmr^Zk% [nmma^glZe^lmakhn`afh[be^aZo^gÍm

Ma^ihm^gmbZe_hkZ]]^]k^o^gn^

;nmfZchkk^mZbe^klebd^;^];ZmaZg]

ibg\

^gm^

lhiablmb\Zm^]%fZgrk^mZbe^klÍfh[be^lbm^l

[^^g`khpbg`ZlkZib]erZlp^phne]

;^rhg]%<hZ\a%=beeZk]ÍlZg]:gg

Zg]ZiilfZd^bm]b__b\nemmhlahi'Bm\Zg

aZo^mahn`am%ËlZb]Ln\aZkbmZFneinkn

MZrehklmbee]hghmaZo^lbm^l]^lb`g^]

[^]b__b\nemmh^qZfbg^bm^flhgZlfZee

h_?hkk^lm^kK^l^Zk\a%pab\amkZ\dlma^

li^\b_b\Zeer_hkfh[be^iahg^lÈdghpg

lah

l\k^^g%Zg]ma^iZ`^lZk^h_m^glehpmhehZ]'

m^\agheh`rbg]nlmkr'ÊFZgrk^mZbe^kl

Zlhimbfbl^]lbm^lÈghk]hma^raZo^

h_bf

I^kaZilfhlm_knlmkZmbg`%ma^ikh\^llh_

aZo^gÍm^o^ghimbfbl^]ma^bklbm^l_hk

Ziil'Bg+)*)%Z\\hk]bg`mhma^:\jnbmr

iah

^gm^kbg`bg_hkfZmbhghgZfh[be^d^r[hZk]

fh[be^%Zg]pahpZgmlmhli^g]ma^bkmbf^

@khni%cnlm*+i^k\^gmh_ma^mhi.))NL

ohb\

k^jnbk^l^bma^klnk`b\Zeik^\blbhghko^kr

ibg\abg`l\k^^glZg]fblmribg`ebgdl8Ë

hgebg^k^mZbe^klaZ]lbm^l\hfiZmb[e^pbma

lbf

Portfolio

June

00 DXB May 11 cover.indd 38 36-38 Retail.indd 36

CMYK

5/31/11 10:08:19 AM 5/19/11 4:55:22 PM

M

36-38 Retail.ind




Retail

37

fh[be^[khpl^kl%pabe^cnlml^o^gi^k \^gmaZ]Ziil'

:eb[kbl%ma^[hhdl^ee^k%aZ]a^e]h__

Zfh[be^lbm^ÍlZii^Ze%[^\Znl^`^mmbg`

Ghpk^mZbe^klZk^kZib]erk^Zeblbg`

r^Zk%pa^gbm]^\b]^]fh[be^oblbmlmhbml

\nlmhf^klmakhn`a\a^\dhnmjnb\derbl

ma^rghehg`^kaZo^Z\ahb\^%[^\Znl^

k^`neZkp^[lbm^p^k^kblbg`lhfn\amaZm

ZfZchk\aZee^g`^'FZgrlbm^lmaZmZk^

\nlmhf^kl^qi^\mmh[^Z[e^mhlahihg

bmaZ]gh\ahb\^'ÊPa^grhnmkZgl_hkf

ghmhimbfbl^]k^jnbk^iZ`^Z_m^kiZ`^h_

ma^bkiahg^lZg]pZgmma^^qi^kb^g\^

Z`bZgmI<l\k^^ghgmhZebmme^]^ob\^%rhn

\hg_bkfZmbhglZ[hnmlabiibg`f^mah]lhk

mh[^Zl`hh]hk[^mm^kmaZghgZ

aZo^mh]^\b]^paZmghmmh[kbg`Zehg`%Ë

\k^]bm\Zk]l%^o^g_hkZg^qblmbg`\nlmhf^k

\hfinm^k'MaZmblpaZm1.i^k\^gmh_

lZb]C^Zgb^;ngd^k%`^g^kZefZgZ`^kh_

pahaZleh``^]bg'

hgebg^lahii^klmhe]M^Ze^Z_%Zlh_mpZk^

:eb[kblK^mZbe'ÊLhp^[Zlb\Zeerlmkbii^]hnm

Ê>gm^kbg`Z\k^]bm\Zk]Zg]Z[beebg`

\hfiZgrmaZmfhgbmhkl[nr^klÍhgebg^

Zeema^mabg`lp^mahn`amp^k^ghmk^e^oZgm

Z]]k^llZg]ZeemaZmlhkmh_lmn__blZefhlm

[^aZobhnk'Lh^&\hff^k\^\hfiZgb^l

mhma^fh[be^nl^k'Ë

bfihllb[e^hgZgbIahg^]^ob\^%ËlZb]

Zk^kZ\bg`mh_b`nk^hnmma^[^lmpZr

?hkbglmZg\^%bmk^fho^]ma^kZk^&[hhdl

mhZ\\hffh]Zm^mbgrl\k^^glZg][b`

mZ[%Zllnfbg`maZmlhf^hg^li^g]bg`

_bg`^kllhma^r]hgÍmfbllhnmhglZe^l

ang]k^]lhgZ[hhdphne]pZgmmh]h

mhi^hie^lmZg]bg`bgma^eng\aebg^

^qm^glbo^k^l^Zk\a':g][^\Znl^lmn]^gml

hkkb]bg`ma^mkZbg' :g]ma^raZo^[^^gfbllbg`hnmhg lZe^l'Lahii^klmhe]M^Ze^Z_maZmfh[be^ lahiibg`pZlfhk^_knlmkZmbg`maZg lbmmbg`bgmkZ__b\hk]hbg`mZqk^mnkgl% pab\aa^eil^qieZbgpar%]^libm^Zeema^ bgm^k^lm%i^hie^Zk^ghmr^mli^g]bg` fn\apa^glahiibg`hgma^bkiahg^l' <hfL\hk^%Zp^[ZgZermb\l_bkf% ^lmbfZm^lmaZmlahii^klli^gm*'*[beebhg obZma^bkiahg^lbgma^eZlmmak^^fhgmal h_+)*)%ZlaZkibg\k^Zl^ho^kma^\hnkl^

“Everyone was so excited last year, but then sales through mobile haven’t been growing as rapidly as we would have thought.”

mhmZe^&\hff^k\^lZe^l_hkmaZmi^kbh]' ;:BE>RObg\^gm<eZkd%Z+-&r^Zk&

\hee^`^[hhdlmhk^l%:eb[kblbg\en]^]Zg

he]pkbm^kZg]fhma^kbgLmZngmhg%

BL;GmZ[hgma^fh[be^ahf^iZ`^'

Obk`bgbZ%lahilhga^kiahg^_hk

_b\de^Zg]pbeebg`mhZ[Zg]hgZink\aZl^% lZb]PbeebZfKhl^g%ik^lb]^gmZg]\ab^_ \k^Zmbo^h__b\^k_hkGhkma:f^kb\Z_hk:k\ Phke]pb]^%ZfZkd^mbg`_bkfmaZmk^\^gmer \hfie^m^]Zlmn]rh_fh[be^lahiibg`'

FZgrk^mZbe^klihbgmmh:fZshgÍlZiil

\hgo^gb^g\^%k^`neZker[nrbg`;Zk^

Zlphkmarfh]^el'Ngebd^fhlmk^mZbe^kl%

>l\^gmnZelfZd^nihgL^iahkZÍl

:fZshglmZkm^]]^o^ehibg`

himbfbl^]fh[be^lbm^[^\Znl^la^

fh[be^p^[lbm^lbg+))/%

\Zg]hbm_khfZgrpa^k^%Zg]jnb\der'

[^_hk^ma^_bklmbIahg^

Lmbee%la^lZb]%Êlahiibg`hgfriahg^

pZlZoZbeZ[e^'Mhfbgbfbl^

\Zg[^^qmk^f^er_knlmkZmbg`%[^\Znl^

mribg`%:fZshgh__^kl[Zk

fhlmp^[lbm^lZk^gÍmlmk^Zfebg^]_hk

\h]^l\Zggbg`%ohb\^l^Zk\a

\^eenlZ`^%e^Zobg`f^ljnbgmbg`Zg]

Zg]ZnmhfZmb\_bee&bghgmri^]

ibg\abg`Zmma^l\k^^g%lmkn``ebg`mh

l^Zk\a^l'Mri^ÌAZk%Í_hkbglmZg\^%

^gm^kbg_hkfZmbhg'Ë

Zg]bm]blieZrlAZkkrIhmm^k[hhdl'

Ma^m^ib]^Zkerk^lihgl^mhfh[be^

:ghma^k[^g^_bmh_:fZshgÍlZii3 hgebg^\nlmhf^kl%Zg]hg\^ma^r

r

iahg^ÍlebfbmZmbhgl%pbma_^Zmnk^lebd^

lb`ghgmhma^fh[be^Zii%ma^r

NL

ohb\^l^Zk\a%hg^&mhn\a\a^\dhnmZg]

]hgÍmg^^]mhk^&^gm^k[beebg`Zg]

lbfieb_b^]fh[be^lbm^l'

labiibg`bg_hkfZmbhg'

9/11 4:55:22 PM

FH;BE>LAHII>KLZk^^li^\bZeer

mribg`bgBL;Ggnf[^klZlma^rlmhh]bg

h_bfikho^f^gmlmh\hfi^glZm^_hkZ

folio

Fh[be^'ÊBmÍlZk^Zeer\engdr^qi^kb^g\^'Ë

ehhdbg`_hk]^Zelhgnl^]m^qm[hhdlp^k^

Fhlmh_bml\nlmhf^klZk^^qblmbg`

pbma

EZnkZ<aZf[^kl%l^gbhk]bk^\mhkh_IZrIZe

h_ma^r^Zk%[nmlmbeecnlm+'/i^k\^gmh_

lahiibg`aZlk^mZbe^klinklnbg`ZoZkb^mr

g

MaZmdbg]h_\hgo^gb^g\^bl\kn\bZemh

bgmkh]n\bg`Zfh[be^lbm^ngmbeeZm^eZlm

The Rue La La boutique page on an iPhone. The tepid early response to mobile shopping has retailers pursuing a variety of improvements to compensate for a phone’s limitations, with features like voice search, one-touch checkout and simplified mobile sites.

June 2011

00 DXB May 11 cover.indd 39 36-38 Retail.indd 37

5/31/11 10:08:19 AM 5/19/11 4:55:27 PM

CMYK


WIRE IMAGE

Retail

38

Above: Smartphones are getting more intuitive to use and faster thanks to 4G networks. But mobile shopping remains limited by their screen and button size. Right: The iPad and other tablets are more user friendly and could boost mobile shopping.

ÊPbmafh[be^m^\agheh`r%rhn\Zgehl^ Zlahii^ko^krjnb\der%Ëa^lZb]'ÊEbmme^ fbll^lZg]]^Z]^g]lh_m^gk^lnembgZ ]b__^k^gmmkZglZ\mbhg%Z]b__^k^gmk^mZbe^k Zg]Z]b__^k^gm^g]ikh]n\mmaZgb_ma^r aZ][^^gZ[e^mh\hfie^m^ma^mkZglZ\mbhg Zlma^r]^lbk^]'Ë

“At Rue La La, a flash-sale site for fashion and accessories, more than 12 per cent of sales came from mobile devices in the first quarter, up from less than two per cent a year ago.”

<hfiZgb^lmaZmaZo^[^^g_hk\^]mh `^mi^hie^makhn`a\a^\dhnmjnb\der%ebd^

h_bgm^kknimbg`pabe^rhnÍk^bgma^

pZrmh]^Zepbmama^[b``^lmgnblZg\^

Zn\mbhglbm^lZg]_eZla&lZe^lbm^lÈhg^l

\a^\dhnmeZg^'Ë

bgfh[be^\hff^k\^È^gm^kbg`Z\k^]bm

h__^kbg`]bl\hngml_hkZlahkmmbf^i^kbh] ÈaZo^_b`nk^]hnmlahkm\nml' :mKn^EZEZ%Z_eZla&lZe^lbm^_hk

Lhf^k^mZbe^klg^o^kma^e^ll\hg\^]^

\Zk]gnf[^kmh\a^\dhnmÈpZlmhZohb]

maZmlhf^^qi^kb^g\^lZk^lbfier

ma^fh[be^iZkm'LhAbifngdh__^klmph

[^mm^khgZ\hfinm^k'

\ahb\^lmaZmZeehp[nr^klmhiZreZm^k hgZ\hfinm^k%bglm^Z]h_hgma^iahg^4

_ZlabhgZg]Z\\^llhkb^l%fhk^maZg*+i^k \^gmh_lZe^l\Zf^_khffh[be^]^ob\^l

ABIFNGD%Zlbm^_hkl^Zk\abg`

bmpbee^fZbeZebgd%hk`^g^kZm^Zl^\k^m

bgma^_bklmjnZkm^k%ni_khfe^llmaZgmph

_eb`amlZg]ahm^el%fZ]^lnk^bml

iZllphk]mh^gm^khgma^\hfinm^k'

i^k\^gmZr^ZkZ`h'Kn^EZEZk^jnbk^l

bIahg^ZiimhhdbgmhZ\\hngmZ

maZm\nlmhf^kleh`bg[^_hk^ma^rZ\\^ll

iahg^ÍlebfbmZmbhgl'L^Zk\ak^lnemlhg

Z\k^]bm\Zk]gnf[^k%ma^k^Ílghie^ZlZgm

ma^lbm^hkZii%lhma^r\Zgink\aZl^Zg]

ma^iahg^Zk^]blieZr^]bglahkmeblml

pZrhgrhnkiahg^%ËlZb]:]Zf@he]lm^bg%

labilhf^mabg`pbmahg^mhn\a'ÊIZkm

_hkk^Z]Z[bebmr%Zg]ma^ZiifZ`gb_b^l

AbifngdÍl\h&_hng]^kZg]\ab^_^q^\nmbo^'

h_bmblilr\aheh`b\Ze%ËlZb]Lm^o^=Zobl%

mahl^k^lneml%kZma^kmaZgehZ]bg`

ÊBmbl^qmk^f^er_knlmkZmbg`%pab\ablpar

ik^lb]^gmh_Kn^EZEZ%Êfhobg`ma^eh`&

Zg^piZ`^%pab\a\ZgmZd^ehg`^k'

hnmh_ma^mak^^himbhglp^`bo^rhnmh

bgmhma^_khgmh_rhnk^qi^kb^g\^%bglm^Z]

AbifngdZelh_b`nk^]maZmma^[^lm

[hhd%mphZk^ghmhgrhnkiahg^'Ë■

Ê?ng]Zf^gmZeer%b_rhnaZo^mh^gm^kbg

Portfolio

00 DXB May 11 cover.indd 40 36-38 Retail.indd 38

CMYK

5/31/11 10:08:23 AM 5/19/11 4:55:32 PM

Ex +


BUSINESSASUNUSUAL The most prestigious and highest Corporate Suites on earth are now available for lease. 144-147 Corporate Suites floors Total areas 5,447 - 6,472 sq. ft.

bm

hb]

ph

^4

m

g

m

bg%

o^'

r

Exclusively by Harbor Real Estate +971 4 325 1616 I info@harbordubai.com/burjkhalifa

folio

9/11 4:55:32 PM

00 DXB May 11 cover.indd 41

5/31/11 10:08:24 AM


40

Brazilian mining giant Vale has invested $1.3 billion in Mozambican coal mines. Production at the Moatize coal basin near the city of Tete started last year.

With estimated reserves of 10 billion tonnes of coal, Mozambique is firmly on Brazil, India and China’s radar. So far, the Mozambican government has played a clever balancing act between the foreign suitors, reports Loro Horta.

pbma

Ihkmn`n^l^\hehgrbg^Zlm^kg:_kb\Z%blghm

mhgg

ma^kb\a^lmgZmbhgbggZmnkZek^lhnk\^l%

^lmbf

r^mbmbl_Zlm[^\hfbg`hg^h_fZgr[Zmme^

ma^

`khng]l_hkma^g^pihp^klh_ma^+*lm

^Z`^

\^gmnkr';kZsbe%<abgZZg]Bg]bZZk^

lnlm

\hfi^mbg`bgma^k^`bhg_hk^\hghfb\ k^lhnk\^l%ihebmb\Zebg_en^g\^Zg]`^h& lmkZm^`b\\ehnm' >g^k`rmhilma^eblm_hk_hk^b`g bgo^lmhkl':lg^p\hZefbg^lhi^g%ma^ :_kb\Zg=^o^ehif^gm;Zgdik^]b\ml maZm[r+)+)FhsZf[bjn^pbee[^\hf^ :_kb\ZÍll^\hg]&eZk`^lm\hZeikh]n\^k% Portfolio

00 DXB May 11 cover.indd 40-43 Mozambique Coal.indd42 40

CMYK

5/31/11 AM 5/19/11 10:08:26 4:53:32 PM

© 2011 YALE CENTER FOR THE STUDY OF GLOBALIZATION

MOZAMBIQUE’S NEW SUITORS

FHS:F;BJN>%:?HKF>K

<

Fhs

ma^

Zg]

[beeb

fbee

mhma

_heeh

June

40-43 Mozamb


“Brazilian investors have announced their intention to invest as much as $6 billion in biofuel, for jatrofa production, taking advantage of the Mozambican government’s allocation of 60,000 hectares of land for foreign investors in Gaza.” pbma:nlmkZebZgfbgbg``bZgmKbhMbgmh bglm^^e&ikh\^llbg`ieZgml' Hma^kgZmnkZek^lhnk\^lbgFhsZf[bjn^ bg\en]^mbmZgbnf%gZmnkZe`ZlZg] mZgmZenf%Zg^q\^ee^gm\hg]n\mhkh_a^Zm Zg]^e^\mkb\bmrnl^][rma^^e^\mkhgb\l bg]nlmkr'Ma^ghkma^kgikhobg\^lh_ GbZllZZg]<Z[h=^e`Z]hZk^kb\abg ik^\bhnllmhg^lln\aZl^f^kZe]l%kn[b^l Zg]lZiiabk^l' E:G=BLZghma^k]kZp';kZsbebZg bgo^lmhklaZo^Zgghng\^]ma^bkbgm^gmbhg

GETTY IMAGES

mhbgo^lmZlfn\aZl/[beebhgbg[bh_n^e% _hkcZmkh_Zikh]n\mbhg%mZdbg`Z]oZgmZ`^h_ ma^FhsZf[b\Zg`ho^kgf^gmÍlZeeh\Zmbhg h_/)%)))a^\mZk^lh_eZg]_hk_hk^b`g bgo^lmhklbg@ZsZ'Mh[ZeZg\^<abgZ% pbmaikhc^\m^]\hZe^qihkmlh_**)fbeebhg

oblbmmhBg]bZ%G^p=^eab`kZgm^]

;kZsbeaZl^gm^k^]bgmhchbgmo^gmnk^l

mhgg^lZr^Zk'BmlmhmZek^l^ko^lZk^

FhsZf[bjn^Z.))fbeebhg\k^]bmebg^'

pbma:nlmkZebZg%>nkhi^ZgZg]CZiZg^l^

^lmbfZm^]Zm*)[beebhgmhgg^l%Z]]bg`mh

BgFZk\a+)**%Bg]bZg`bZgmMZmZZ\jnbk^]

\hfiZgb^lpabe^Zelh^g`Z`bg`Bg]bZ'

me^

ma^bgm^k^lmh_;kZsbe%<abgZZg]Bg]bZ%Zee

Z+0&i^k\^gmlaZk^bgma^ahe]bg`lh_



^Z`^kmheh\dbgg^p^g^k`rk^lhnk\^lmh

:nlmkZebZgKbo^klb]^Fbgbg`%Zfho^

]^fZg]%<abgZaZlZd^^gbgm^k^lm

lnlmZbgkZib]^\hghfb\`khpma'

phkma2)fbeebhg'

bgma^\hngmkrÍleZk`^eZg]mkZ\ml'Bg

folio

9/11 4:53:32 PM

© 2011 YALE CENTER FOR THE STUDY OF GLOBALIZATION

ghm



Commodities

41

<abgZÍllbg`e^eZk`^lmbgo^lmf^gmbg

;kZsbebZgfbgbg``bZgmOZe^Zelh

>Z`^kmhf^^mbmlhpg`khpbg`_hh]

FZr+))1EbSa^g`]hg`%]bk^\mhk_hk

FhsZf[bjn^blZ*[beebhgikhc^\mbg

\hfi^m^l_hkFhsZf[b\Zg\hZe'Lbg\^

bgm^kgZmbhgZe\hhi^kZmbhgh_<abgZÍl

ma^\hZe&fbgbg`l^\mhk[rPnaZgBkhg

+))2OZe^aZlbgo^lm^]*',[beebhgbg

Fbgblmkrh_:`kb\nemnk^%Zgghng\^]maZm

Zg]Lm^^e'Bg]bZaZlie^]`^]mhbgo^lm*

\hZefbg^lbgma^\^gmkZeikhobg\^lh_

ma^`ho^kgf^gmpZlbgg^`hmbZmbhglpbma

[beebhgbgma^\hZel^\mhkZg]h__^k^]-.

SZf[^sbZZg]M^m^%lh_Zk^q\^^]bg`

FhsZf[bjn^mhe^Zl^eZg]_hk\^k^Ze

fbeebhgbgmkZbgbg`Zg]m^\agheh`rmkZgl_^k

<abg^l^Zg]Bg]bZgbgo^lmf^gml'Lbg\^

ikh]n\mbhg';r:n`nlm+)*)ma^LaZg`aZb

mhma^\hngmkrÍlfbgbg`l^\mhk'Bg+)*)%

+))2;kZsbebZglm^^e`bZgm<LGaZl

<aZf[^kh_<hff^k\^\hne]k^ihkmmaZm

_heehpbg`Ik^lb]^gm:kfZg]h@n^[nsZÍl

bgo^lm^]*02fbeebhgbgZchbgmo^gmnk^

ma^FhsZf[b\Zg`ho^kgf^gmaZ]h__^k^]

June 2011

00 DXB May 11 cover.indd 40-43 Mozambique Coal.indd43 41

5/31/11 AM 5/19/11 10:08:26 4:53:37 PM

CMYK


GRAPH EAST

42

Chinese President Hu Jintao met with his Mozambican counterpart Armando Guebuza in Maputo in 2007. Since then, China has emerged as Mozambique’s second largest trading partner.

+[beebhg_hk\hglmkn\mbhgh_Zg^ghkfhnl ]Zf'<abg^l^\hfiZgb^laZo^[nbemkhZ]l% REUTERS

[kb]`^l%fbebmZkrbglmZeeZmbhgl%ahlibmZel

Cahora Basa in the Tete province is Africa’s fourth largest dam. Currently 80 per cent of its hydroelectric power is sold to South Africa, Mozambique’s largest trading partner.

Zg]hma^kbg_kZlmkn\mnk^makhn`ahnm ma^\hngmkr%pbmaZfbqmnk^h_Zb]Zg] \hgmkZ\ml'Ma^<abg^l^`ho^kgf^gmaZl bgo^lm^]*/)fbeebhgmhfh]^kgbl^

Zr^Zkere^Zl^h_eZg]Zm1i^ka^\mZk^mh

mhfh]^kgbl^Zg]^qiZg]ma^;^bkZ

FhsZf[bjn^ÍlfZbgZbkihkm%ma^gZmbhgZe

<abg^l^bgo^lmhkl'

aZk[hnk'B_ma^]^Zebl\hfie^m^]%;^bkZ

lmZ]bnfZg]ma^\hngmkrÍleZk`^lm

FhsZf[bjn^h__^klZfZchklmkZm^`b\

fZr[^\hf^Zghma^kbg<abgZÍlÌlmkbg`h_

\hgo^gmbhg\^gmk^'?heehpbg`ZCng^

ik^l^g\^bgma^Bg]bZgH\^Zg%pbmama^

i^Zkel%Ífh]^kgbl^]ihkmlbgIZdblmZg%Lkb

+)*)bgo^lmf^gml^fbgZkahlm^][rma^

FhsZf[bjn^<aZgg^eZlZgbfihkmZgm

EZgdZZg]MZgsZgbZ'

FhsZf[b\Zg`ho^kgf^gmbgLaZg`aZb%

Zem^kgZmbo^khnm^mhma^Ln^s<ZgZe'Ma^

<abg^l^[nlbg^llbgm^k^lmlie^]`^]Zl

gZmbhgZelhh__^klma^g^Zk^lml^Z^qbm_hk

:LIHKMLZg]l^\nkbmr[hhlmmkZ]^%

fn\aZl*,[beebhgbgbg_kZlmkn\mnk^%

eZg]eh\d^]SZf[bZZg]Sbf[Z[p^%pab\a

<abgZaZl^f^k`^]ZlFhsZf[bjn^Íl

fbgbg`%Z`kb\nemnk^Zg]mhnkblf

ahlmmphh_<abgZÍl_bo^Li^\bZe>\hghfb\

l^\hg]&eZk`^lmmkZ]bg`iZkmg^k'MkZ]^

bgo^lmf^gm]nkbg`ma^g^qm*)r^Zkl'

Shg^lbg:_kb\Z'

bg\k^Zl^]_khf+)1fbeebhgbg+))0mh

K^`bhgZeihp^kahnl^Lhnma:_kb\Z

/2)fbeebhgbg+)*)'Ma^lmZm^&hpg^]

aZl[^^gFhsZf[bjn^ÍleZk`^lmmkZ]bg`

k^ihkm^]maZm<abg^l^labiibg`\hfiZgb^l

>qihkm&Bfihkm;Zgdh_<abgZ`kZgm^]

iZkmg^k_hkma^iZlmmph]^\Z]^l%Zg]aZl

p^k^g^`hmbZmbg`pbmama^`ho^kgf^gm

ma^FhsZf[b\Zg`ho^kgf^gmfhk^maZg

bgo^lm^]a^ZoberbgbmlZ`kb\nemnk^Zg]

HgCZgnZkr,*%FhsZf[b\Zgf^]bZ

Portfolio

00 DXB May 11 cover.indd 40-43 Mozambique Coal.indd44 42

CMYK

5/31/11 AM 5/19/11 10:08:28 4:53:47 PM

Mor runs land

June

40-43 Mozamb


“Chinese companies have built roads, bridges, military installations, hospitals and other infrastructure throughout the country, with a mixture of aid and contracts.

fbg^kZel^\mhkl'Lhnma:_kb\ZaZllh_Zk bgo^lm^]0[beebhgbgFhsZf[bjn^bg-. ikhc^\ml'<nkk^gmer1+)Lhnma:_kb\Zg fb]]e^&l\Ze^Zg]eZk`^&l\Ze^_Zkf^kl Zk^hi^kZmbg`bgFhsZf[bjn^%Zg]mabl ik^l^g\^blebd^ermh\hgmbgn^mh`khp' FHS:F;BJN>P:LmkZ]bmbhgZeer ZgZ`kb\nemnk^&[Zl^]^\hghfr%pbma bmlk^o^gn^l\hfbg`ikbfZkber_khf ^qihkmlh_\Zla^pgnml%ln`Zk%\hmmhg% \bmknl%m^Z%\ZllZoZZg]hma^k\khil'Bg k^\^gmr^Zklma^]bl\ho^krh_lb`gb_b\Zgm GRAPH EAST

Chinese shipping companies are negotiating to expand and modernise Beira harbour. Beira will play a central role in coal exports.

fbg^kZek^lhnk\^laZlkZib]erbg\k^Zl^] ma^bfihkmZg\^h_ma^fbgbg`l^\mhk_hk ma^\hngmkrÍl^\hghfr'GZmnkZe`Zl%\hZe Zg]ZenfbgbnfZk^ebd^ermh^f^k`^Zl

hnl

\kn\bZelhnk\^lh_k^o^gn^_hkma^\hngmkr'

]l%

>qiZglbhgh_ma^^qmkZ\mbo^bg]nlmkb^l Zg]`khpbg`_hk^b`gbgo^lmf^gmaZo^ma^

l

ihm^gmbZemh[kbg`lb`gb_b\Zgm[^g^_bml% r^mma^rZelhik^l^gmma^\hngmkrpbma g^p\aZee^g`^l3Ma^eblmh_k^lhnk\^&

l

kb\a\hngmkb^lmaZmaZo^_Zee^gob\mbfmh ma^k^lhnk\^\nkl^Zg]k^lnembg`_hk^b`g

Ze

f^]]ebg`bl^g]e^ll' Lh_Zkma^^qi^kb^g\^]?khgm_hkma^

^

Eb[^kZmbhgh_FhsZf[bjn^%bgihp^klbg\^



*20.%aZlieZr^]Zlhiablmb\Zm^][ZeZg\bg`

Zl

folio

9/11 4:53:47 PM

`Zf^%ik^o^gmbg`Zgrhg^\hngmkr_khf `Zbgbg`]hfbgZg\^'Ahp^o^k%pbmama^ \hngmkrÍl`khpbg`\hZe&fbgbg`l^\mhk% GRAPH EAST



Commodities

43

More than 800 South African farmers are currently active in Mozambique. Lance Spears runs the banana farm Tropical Frutos. Brazil and China are also interested in agricultural land.

bmlfZllbo^ihm^gmbZe_hk[bh_n^eZg] k^ihkmlh_hbe_bg]l%mabl[ZeZg\bg`Z\m pbeeebd^er`khpfhk^\hfie^q':lma^ :_kb\ZglZrbg``h^l%ÊPa^g^e^iaZgml _b`am%ma^`kZll`^mlmkZfie^]'Ë■

June 2011

00 DXB May 11 cover.indd 40-43 Mozambique Coal.indd45 43

5/31/11 AM 5/19/11 10:08:28 4:53:56 PM

CMYK


44

mhma

ikh]

ÊB

ma^k

CLEAN GREEN

ma^

Zg]

_khf

Environmentally-friendly cleaning products saw a surge in US sales until the recession put a stop to that. Since then, these products have struggled to maintain market share, report Stephanie Clifford and Andrew Martin.

@

[^\

maZg

Zg]

[^\

W

maZg A>G<EHKHQ

bl,'+2ZmLmhiLahi':2))`kZff^

_khfma^bki^ZdÈ^li^\bZeermahl^h__^k^]

bgmkh]n\^]@k^^gPhkdl%

[hmme^h_?ZgmZlmbd\e^Zg^k%[r\hgmkZlm%

[rma^[b`\hglnf^k&ikh]n\ml\hfiZgb^l'

@K

bml^gobkhgf^gm&_kb^g]er

\hlml+'12'

;nmma^fZkd^mlaZk^h_ma^bg]^i^g]^gm

h__b

[kZg]l%ebd^F^mah]Zg]L^o^gma

@^g

@^g^kZmbhg%bllmZkmbg`mhbg\k^Zl^k^eZmbo^

aZo

\e^Zgbg`ebg^bg+))1%bml^\nk^]Zg ^g]hkl^f^gm_khfma^Lb^kkZ<en[%Z

bgma^<ab\Z`hln[nk[h_>oZglmhg%Cng^

gZmbhgpb]^bgmkh]n\mbhgZmPZefZkm%Zg]

La^ee^g^%/)%lZb]la^]b]ghm[nr`k^^g

bmohp^]maZmma^ikh]n\mlphne]Ìfho^

ikh]n\mlZlh_m^gZlla^]b]Z_^pr^Zkl

gZmnkZe\e^Zgbg`bgmhma^fZbglmk^ZfÍ'

Z`h'ÊI^hie^Zk^lh_k^Zd^]hnm[rpaZm

LZe^lmaZmr^Zkmhii^]*))fbeebhg%

blaZii^gbg`bgma^phke]%Ëla^lZb]%

Zg]l^o^kZehma^kfZchk\hglnf^k

[^_hk^ehZ]bg`a^k`kh\^kb^lbgmhZMhrhmZ

ikh]n\ml\hfiZgb^l\Zf^hnmpbma

Ikbnl'H_`k^^gikh]n\ml%la^lZb]%ÊMaZmÍl

ma^bkhpgÌ`k^^gÍ\e^Zgbg`lniieb^l';nm

lhf^mabg`rhn[nrZg]mabgdZ[hnmpa^g

:f^kb\ZÍl^\h&\hgl\bhnlg^ll%bmmnkglhnm%

mabg`lZk^`hbg`lpbffbg`er'Ë

bl_b\de^':lk^\^llbhg`kbii^]ma^\hngmkr%

LZe^lbgfhlm\hglnf^k&ikh]n\ml

ebd^

bgm^

NICHE LOYALTY In the market for green household products, niche brands like Seventh Generation have a greater share than the green versions of conventional brands like Tide, whose share has levelled off in recent years. Green products of any brands account for less than two per cent of the overall market.

\hf

I

\hg

fZg

Zg]

_kb^

+))

]kh

ma^\hglnf^kÍleho^Z__Zbkpbma`k^^g

\Zm^`hkb^l]khii^]h__]nkbg`ma^

ikh]n\ml%_khfk^\r\e^]mhbe^miZi^kmh

k^\^llbhg';nmZ\\hk]bg`mhZgZgZerlbl

hk`Zgb\_hh]lmhar[kb]\Zkl%_Z]^]ebd^Z

[rLZg_hk]<';^kglm^bg<h%\^kmZbg

Ma^

[Z]bg_ZmnZmbhg'Pabe^_Zkf^klÍfZkd^ml

`k^^gikh]n\mlaZo^_Zk^]phkl^'ÊRhnl^^

`k^^

Zg]IkbnllZe^lZk^anffbg`Zehg`ghp%

]blikhihkmbhgZm^erg^`Zmbo^bfiZ\m_khf

ni_

ahnl^ahe]ikh]n\mfZd^klebd^<ehkhq

ikh]n\mlebd^@k^^gPhkdl%hnmh_ma^

]kh

cnlm\ZgÍml^^fmhi^klnZ]^fZbglmk^Zf

[b`[en^&\abi\hfiZgb^lmaZmaZo^mkb^]

fZk

\nlmhf^klmh[nr`k^^gZ`Zbg'

mheZr^kZ`k^^gh__^kbg`hgmhih_ma^bk

ebjn

ikh

\hgo^gmbhgZeh__^kbg`%Zg]Zk^eZmbo^er

bgmk

fbeebhgZr^Zk%Zg]mahl^h_hma^klbfbeZk

[^mm^ki^k_hkfZg\^_khfma^gb\a^ieZr^kl

.1b

ikh]n\ml_khffZchk[kZg]lebd^:kf

pahk^fZbgbg]^i^g]^gm%ËlZb]Lm^ia^g

AZff^k%Pbg]^q%IZefhebo^%A^_mrZg]

Ihp^kl%ZgZgZerlmZm;^kglm^bg'

LZe^lh_@k^^gPhkdlaZo^_Zee^gmh/)

L\kn[[bg`;n[[e^lZk^linmm^kbg`' Ê>o^kr\hglnf^klZrl%ÌBpZgmmha^eima^

© 2011 NEW YORK TIMES NEWS SERVICE

Bg]^^]%hnmlb]^ZPahe^?hh]lFZkd^m

Nlbg`]ZmZ_khfma^Gb^el^g<hfiZgr% ;^kglm^bgehhd^]ZmlZe^l_hkg^Zker-%,))

^gobkhgf^gm%BÍfehhdbg`_hk^\h&_kb^g]er

ikh]n\mlbg++\Zm^`hkb^l%ebd^\e^Zgbg`

ikh]n\ml%ÍËlZb]=Zob]=hggZg%ZiZkmg^k

likZr%ebjnb]lhZi%[Zmakhhf\e^Zg^kl

bgma^\hglnf^kikh]n\mlikZ\mb\^Zmma^

Zg]]^m^k`^gml'Bmlmn]b^]fhgmaerlZe^l

\hglnembg`_bkf:'M'D^Zkg^r'Ê;nmb_bmÍl

_khfFZk\a+))/mhFZk\a+)**%ma^

hg^hkmphi^ggb^lab`a^kbgikb\^%ma^rÍk^

fhlmk^\^gm]ZmZZoZbeZ[e^'!Gb^el^gÍl]ZmZ

ghm`hbg`mh[nrbm'Ma^k^blZ]bl\k^iZg\r

bg\en]^lfZll&fZkd^m%`kh\^krlmhk^lZg]

[^mp^^gpaZmi^hie^lZrZg]paZmma^r]h'Ë

]kn`lmhk^l%[nm^q\en]^lPZefZkm'"

?hkbglmZg\^%Z2))`kZff^[hmme^h_ <ehkhq@k^^gPhkdl:ee&Inkihl^\e^Zg^k

L

inee

“G be th an be th

;^kglm^bg_hng]maZmma^fZkd^mlaZk^l h_`k^^gikh]n\ml`^g^kZeerp^k^]hpg Portfolio

00 DXB May 11 cover.indd4446 44-46 Green Works.indd

CMYK

5/31/11 AM 5/19/11 10:08:30 4:54:43 PM

June

44-46 Green W


n

mhma^laZk^lh_mkZ]bmbhgZe[kZg]lÍ`k^^g

Z]o^kmblbg`@k^^gPhkdlbg[hma+))1

ÊBgm^kflh_ma^[b`ieZr^klebd^<ehkhq%

Zg]+))2%[nmcnlm*'-fbeebhgbg+)*)%

ma^k^Ílgh]hn[mmaZmma^rÍo^]^&^fiaZlbl^]

Z\\hk]bg`mhDZgmZkF^]bZ%pab\amkZ\dl

ma^[kZg]lk^eZmbo^mhma^bk^ZkerZlibkZmbhgl%

Z]o^kmblbg`li^g]bg`'LbfbeZker%L'<'

Zg]maZmÍlk^_e^\mbo^h_paZmma^rZk^l^^bg`

Chaglhgbgmkh]n\^]GZmnk^ÍlLhnk\^bg

_khfma^\hglnf^k%ËIhp^kllZb]'

+))2'MaZmr^Zk%bmli^gm*.'-fbeebhg

m

o^

d

er

t.

folio

9/11 4:54:43 PM

Z]o^kmblbg`ma^ikh]n\ml%fhk^^\h&

[^\Znl^ma^bg`k^]b^gmlm^g]mh\hlmfhk^

_kb^g]ero^klbhglh_bml[kZg]lebd^Pbg]^q

maZgma^bk\hgo^gmbhgZe\hngm^kiZkml%

Zg]L\kn[[bg`;n[[e^l'Bg

Zg]mkZglihkmZmbhg\hlmlZk^Zelhab`a^k

+)*)%li^g]bg`mhZ]o^kmbl^

[^\Znl^ma^rZk^lhe]bglfZee^kohenf^l

ma^ebg^_^eemhs^kh%Z\\hk]bg`

maZgma^[b`[kZg]l'

mhDZgmZk'

@K>>GAHNL>AHE=ikh]n\mlmhhd

ma^*+fhgmalmakhn`aFZk\a%lZe^lh_

h__bgma^*21)l%pbma[kZg]lebd^L^o^gma

GZmnk^ÍlLhnk\^L\kn[[bg`;n[[e^l

@^g^kZmbhgZg]Lbfie^@k^^g%pab\a

Zee&inkihl^\e^Zg^kaZo^]khii^]0*

aZo^`Zbg^]ZehrZe_heehpbg`':lk^mZbe^kl

i^k\^gm%mh.12%/*-%Z\\hk]bg`

ebd^Pahe^?hh]l^qiZg]^]bgma^*22)l%

mhLrfiahgrBKB@khni%pab\a

bgm^k^lmbgma^^gobkhgf^gmbg\k^Zl^]Zg]

mkZ\dllZe^lZmfZll&fZkd^m

\hfi^mbmhklchbg^]ma^_kZr'

Ngbm^]LmZm^llmhk^l%^q\en]bg`PZefZkm'

LZe^laZo^Zelh`hg^lhnma'Bg

]

^l'

<ehkhqli^gmfhk^maZg+.fbeebhg

ikh]n\mlbg\Zm^`hkb^lpa^k^ma^r\hfi^m^'

@k^^gikh]n\mlZk^fhk^^qi^glbo^

Marketing

45

Ik^]b\mbg`maZmma^fZkd^mphne]

GZmnk^ÍlLhnk\^Pbg]^q]khii^],.i^k

\hgmbgn^mhbg\k^Zl^%fZbglmk^Zf

\^gm%mh*'1fbeebhg'GZmnk^ÍlLhnk\^

fZgn_Z\mnk^klebd^L'<'Chaglhg%<ehkhq

L\kn[[bg`;n[[e^lmn[Zg]mbe^\e^Zg^k

Zg]<ank\a=pb`ambgmkh]n\^]^\h&

]khii^]/*i^k\^gm%Zg]GZmnk^ÍlLhnk\^

_kb^g]ero^klbhglh_ma^bkikh]n\mlZkhng]

mhbe^m[hpe\e^Zg^k]khii^]01i^k\^gm'

+))1';nmZ_m^kZgbgbmbZeeb_m%lZe^leZk`^er

:g]maZmpZlZlikb\^lhgZeeh_mahl^

]khii^]h__%Zg]ma^bgmkh]n\mbhgh_g^p

bm^flp^k^k^]n\^]'

ikh]n\mllehp^]]nkbg`ma^k^\^llbhg' Ma^gnf[^kh_ahnl^ahe]\e^Zg^klpbma

H??B<B:EL:ML'<'Chaglhg]b]ghm

`k^^g\eZbflbgmkh]n\^]bg+))1pZl*--%

k^mnkg\Zeell^^dbg`\hff^gm':m

ni_khf+2bg+))0';r+))2maZmaZ]

<ank\a=pb`am%bml:kf

]khii^]mh*).%Z\\hk]bg`mhFbgm^e%Z

AZff^k>ll^gmbZelfnemb&

fZkd^mk^l^Zk\a_bkf'@k^^g]blapZlabg`

lnk_Z\^\e^Zg^k%`eZll

ebjnb]_heehp^]ZlbfbeZkiZmm^kg%pbma*-

\e^Zg^kZg]eZng]kr

bgmkh]n\mbhglbg+))0%1.bg+))1%ma^g

]^m^k`^gmZk^ghehg`^k

.1bg+))2'

[^bg`ikh]n\^]_hkma^

Lhf^h_ma^fZchkfZgn_Z\mnk^klZelh inee^][Z\dhgZ]o^kmblbg`'

NLfZkd^m%e^llmaZg mak^^r^ZklZ_m^kma^rp^k^

“Green products are more expensive because the ingredients tend to cost more than their conventional counterparts, and transportation costs are also higher because they are sold in smaller volumes than the big brands.” June 2011

00 DXB May 11 cover.indd4547 44-46 Green Works.indd

5/31/11 AM 5/19/11 10:08:30 4:54:46 PM

CMYK


Marketing

46

“Our consumers voted instead for our traditional products. We haven’t given up on launching innovative, earth-friendly products, we’ve just taken a step back to think about how and when consumers will be ready.”

A^b]b=hkhlbg%ob\^ik^lb]^gm_hk fZkd^mbg`h_ma^\e^Zgbg`]boblbhgh_ Sarah Pooler, 55, reflects typical consumer behaviour towards green products. She finds them too expensive, but will buy them when they are on sale.

<ehkhq%lZb]@k^^gPhkdlÍlZe^laZ] [^^g[Zmm^k^][rma^k^\^llbhgZg] bg\hglblm^gmikb\bg`'ÊPa^gma^k^\^llbhg abm%p^e^Zkg^]Ze^llhgmaZmZik^fbnf ikh]n\mblZik^fbnfikh]n\m%Ëla^ lZb]'Ê:g]]nkbg`Zg^\hghfb\k^l^m h_maZmgZmnk^%\hglnf^klÍbgm^k^lmbg iZrbg`ab`a^kikb\^l_hk`k^^g\e^Zgbg` pZlghmZlab`aZlp^mahn`am'ËMa^ \hfiZgraZlehp^k^]bmlikb\^lZg] fZ]^ma^ffhk^\hglblm^gm%la^lZb]' LZe^la^e]niZmlfZee^k%Zg]fhk^ ^qi^glbo^%[kZg]lebd^F^mah]Zg] L^o^gma@^g^kZmbhg%Ihp^klln``^lm^]% [^\Znl^mahl^\nlmhf^klm^g]^]mh [^fhk^Z__en^gmZg]fhk^p^]]^]mh ^gobkhgf^gmZe\Znl^l';hma\hfiZgb^l lZrma^raZ]]hn[e^&]b`bm`khpmabg +)*)Z_m^kZ_eZmr^Zkbg+))2'Pa^gma^ k^\^llbhgabm%Êma^fhk^fZbglmk^Zf% ^gobkhgf^gmZeer_kb^g]er\hglnf^kpZl fhk^Zimmh_e^^ma^`k^^g\Zm^`hkr%Ë

Large multinationals have seen their sales of green products stall or drop. Smaller companies, with a more loyal and affluent following, reported double-digit growth in 2010.

Ihp^kllZb]' ;Z\dbg>oZglmhg%lahii^klk^_e^\m^] ma^\aZg`bg`]rgZfb\lh_ma^`k^^g

bgmkh]n\^]'Ê:kfAZff^k>ll^gmbZel

[hmme^Zg]ebd^fZgrbgghoZmbo^b]^Zl%

fZkd^mieZ\^':aZg]_nelZb]ma^r

\e^Zg^klfZraZo^[^^gZa^Z]h_ma^bk

\aZg`bg`[^aZobhnk\Zg[^]b__b\nemZg]

\hgmbgn^]mh[nr`k^^gikh]n\ml

mbf^%ËlZb]ma^\ab^_fZkd^mbg`h__b\^k%

^qi^glbo^%Ëa^lZb]':l_hkma^>ll^gmbZel

k^eb`bhnlerpabe^fZgrhma^kllZb]ma^

;kn\^?e^fbg`%bgZg^fZbe'

eZng]kr]^m^k`^gm%Êhnk\hglnf^klohm^]

\hlmpZlikhab[bmbo^'

Bml\hg\^gmkZm^]\e^Zg^kl%_hkbglmZg\^%

bglm^Z]_hkhnkmkZ]bmbhgZeikh]n\ml'P^

TH

LZkZaIhhe^k%..%lZb]la^]b]ghm

p^k^lhe]Zehg`lb]^Zg^fimrlikZr[hmme^%

aZo^gÍm`bo^gnihgeZng\abg`bgghoZmbo^%

ghkfZeer[nr`k^^gikh]n\ml[nmphne]

Zg]\hglnf^klp^k^mhe]mhZ]]ma^bkhpg

^Zkma&_kb^g]erikh]n\ml%p^Ío^cnlmmZd^g

ib\dma^fnib_ma^rp^k^hglZe^'Ê;hmmhf

pZm^kmhfZd^ma^\e^Zgbg`likZrl'Ê;nm

Zlm^i[Z\dmhmabgdZ[hnmahpZg]pa^g

ebg^%b_bmÍl`k^^gZg]bmÍlZ`hh]]^Ze%BÍee

\hglnf^kl]b]gÍmng]^klmZg]ma^^fimr

\hglnf^klpbee[^k^Z]r%Ëa^lZb]'

[nrbm%ËlZb]Ihhe^k'■ Portfolio

00 DXB May 11 cover.indd4648 44-46 Green Works.indd

CMYK

5/31/11 AM 5/19/11 10:08:37 4:54:52 PM

lovestyle_mast


al

ly

nk

y.”

hg

f







^

l



THE MIDDLE EAST’S ULTIMATE DESTINATION FOR STYLE

]

mhf

e

IN ASSOCIATION WITH

www.twitter.com/WeAreLovestyle www.facebook.com/loveLOVESTYLE

folio

9/11 4:54:52 PM

00 DXB May 11 cover.indd 49 lovestyle_mastercard_laptop_ad_portfolio.indd 1

5/31/11 AM 5/24/11 10:08:38 3:47:36 PM


Innovation

que

48

I

ile

ieZ\

ma^

oZ\n

ln\m

k^_^

ers

fhl

;kb`

khhf

,

bg_h

I^h

ma^

eblm^

ÊB

a^Z

ghp

lZrl

ehg`

Gb`

lmZb

ÊHD

fh]

mh[

]bl\

iZma

<LB

lnli

GETTY IMAGES

]^l

\hg

REINVENTING

\hn

Zli

BRITAIN

\aZ

ma^g

mabg

ÊMa

hgm

Z[h

bgo^

Abl

James Dyson has made millions by allowing us to see the dirt we suck up. As he calls for more inventors, Lucy Siegle asks him about manufacturing abroad, design disasters and whether he could build a nuclear reactor.

bgm^

© 2011OBSERVER

hga

Portfolio

00 DXB May 11 cover.indd 50 48-52 Innovation.indd 48

CMYK

5/31/11 10:08:40 AM 5/19/11 4:58:19 PM

AN

=rl

dgh

June

48-52 Innovatio


folio

9/11 4:58:19 PM

I

:F:M=RLHGAJBG

ma^[Z`e^ll\e^Zg^k'ÊMa^f^]bZmabgdl

=rlhg:pZk]makhn`aabl^ihgrfhnl

FZef^l[nkr%Pbemlabk^%ma^[^Z\hg

maZmrhnaZo^mhfZd^l\b^g\^l^qrZg]

_hng]Zmbhg'Ma^eZlmpbgg^klmh[Z`

h_;kbmblabg]nlmkbZeblf%pab\abl

\hg\^gmkZm^hgma^f^lln\aZlkboZekr

ma^›*)%)))hgh__^kmh]^o^ehima^bk

ghmZ]ZkdlZmZgb\fbee[nmZeeeb`am%

Zg]ma^anfZgblln^l';nmcnlmehhd

bgo^gmbhgÈienl›*)%)))mhpZk]l

\hgmhnk^]`eZllZg][kb]`^lho^k

Zmma^ob^pbg`_b`nk^l_hkMhfhkkhpÍl

ma^bkngbo^klbmr^]n\ZmbhgÈp^k^Rnln_

ieZ\b]pZm^k[^mp^^gl\neimnk^l'Mablbl

Phke]'Ma^rp^k^ia^ghf^gZe%Zg]maZm

FnaZffZ]Zg]IZneMahfZl%pah

ma^[bkmaieZ\^h_ma^[Z`e^ll%l^^&makhn`a

cnlmlahp^]ink^m^\agheh`r'Rhn]hgÍm

\Zf^nipbmaZpZrmhZ]Zimdbm\a^g

Innovation

49

oZ\nnf\e^Zg^kmaZmh__^kl*))i^k\^gm ln\mbhg!lhp^eedghpgbmg^^]hger[^ k^_^kk^]mhZlÌma^=rlhgÍ"Zg]ma^ieZg^mÍl fhlmihp^k_neaZg]]kr^k%ma^:bk[eZ]^' ;kb`amrhng`^g`bg^^kl^f^k`^_khfm^lmbg` khhflp^Zkbg`ghg&[nlbg^ll]k^ll!Zg bg_hkfZekne^"Zg]fbg`e^bgma^lnglabg^' I^hie^Zk^lfbebg`Zg]ahe]bg`eZmm^l_khf ma^labgr\Zgm^^g'BÍflmZkmbg`mhpblaBÍ] eblm^g^]aZk]^kbgl\b^g\^\eZll^l' ÊBpZlan`^er^g\hnkZ`^]k^\^gmermh a^ZkmaZm*,i^k\^gmh_`bkelbgl\ahhe ghpZ\mnZeerpZgmmh[^\hf^l\b^gmblml%Ë lZrl=rlhg'A^aZlma^pbkr[nbe]h_Z ehg`&]blmZg\^kngg^kZg]Zehhdh_ Gb`^eAZo^kl':g]a^[hng]lnima^ lmZbklbgihedZ&]hmRZfZfhmhmkZbg^kl' ÊHD%lh,0i^k\^gmlmbeepZgmmh[^\hf^ fh]^el%[nm*,i^k\^gmZk^Zlibkbg` mh[^l\b^gmblmlËA^lmhil'Ê;nmma^gB ]bl\ho^k^]maZmma^rZeepZgm^]mh[^ iZmaheh`blml[^\Znl^h_maZmMOlahp% <LB'Ë?hk^o^krikh[e^f%CZf^l=rlhg lnli^\mlma^k^blZlhenmbhgpZbmbg`mh[^ ]^lb`g^]'Lha^li^g]lZ_^pfbgnm^l \hgm^fieZmbg`Z]kZfZl^kb^lmaZm \hne]lbfbeZkerlab_m^g`bg^^kbg`bgma^ ÊH_\hnkl^ma^k^pZlmaZm_befZ[hnmZ \aZipahbgo^gm^]ma^pbg]l\k^^gpbi^k ma^gZee^`^]er`hmkbii^]h__%Ëa^lZrl4B mabgdh_ma^+))1_bef?eZlah_@^gbnl' ÊMa^ga^phglhf^fhg^r%pab\ap^gm

Dyson’s Dual Cyclone bagless vacuum cleaner has made him a billionaire and won numerous awards. He was appointed a Knight Bachelor in the New Year’s Honours December 2006.

hgma^ahkl^l':\mnZeerma^_befpZlfhk^

g^^]mhl^qmabg`lni'Ma^l^ln[c^\ml%

mZilmhk^lihg]mh]hf^lmb\_bk^l%ma^k^[r

Z[hnmma^ahkl^lmaZgbmpZlZ[hnmma^

m^\agheh`rZg]^g`bg^^kbg`%Zk^l^qrbg

fbgbfblbg`\ZlnZemb^lZg]]^Zmal'

bgo^gmbhg'LZf^pbmaAhpZk]An`a^l'

ma^bkhpgkb`am'Ë

Abl^g`bg^^kbg`Z\mbobmb^lZk^kZma^k

© 2011OBSERVER

REUTERS

ZlibkZmbhglh_m^^gZ`^`bkel'

:emahn`aBli^gmfr\abe]ahh]

Rhnphg]^kb_ma^l^rhng`bgghoZmhkl dghppaZmÍla^Z]^]ma^bkpZr';^\Znl^

bgm^k^lmbg`%Z\mnZeer%[nmma^_bef\^gmk^l

aZiiberpZm\abg`Cn]bmaAZggZg]

[^\hfbg`Zgbgo^gmhkZelhl^^flmhf^Zg

hgabfehlbg`ablfbg]%Ëa^eZf^gml'

m^Zfkb]bg`Zkhng]bgLbg\eZbk<.l%B

hi^gbg`rhnkl^e_nimhma^ihllb[bebmr

aZo^Zang\amaZmmablg^qm`^g^kZmbhg

h_[^mkZrZe'Ê:mlhf^ihbgmrhnÍk^`hbg`

AN@A>LP:LZelh%_Zfhnler%Zk^\enl^'

blfhk^]^fZg]bg`';nm%bgZg^__hkmmh

mh_^^ekbii^]h__%ËlZrl=rlhg'Hg^h_

=rlhgblghm'A^aZl[^\hf^Zlp^ee

bglibk^ma^g^qm\khih_^g`bg^^klZg]

abl^Zkerbgo^gmbhglpZlma^;Zee[Zkkhp

dghpg_hkablkh[nlmhibgbhglZl_hk

]^lb`g^kl%a^blknggbg`ma^+)**CZf^l

ÈZpa^^e[Zkkhp\^gmk^]hgZeZk`^%

June 2011

00 DXB May 11 cover.indd 51 48-52 Innovation.indd 49

5/31/11 10:08:40 AM 5/19/11 4:58:22 PM

CMYK


Innovation

50

“His enthusiasm and ability to humanise the workings of the materials and the structure is infectious (next day I find myself googling magnets to find out what they are actually made from).”

bmphne]aZo^[^^gZ`k^Zmln\\^ll% ikh[Z[er'ËMa^bgo^gmhkbll^^fbg`erZm ^Zl^pbma_Zbenk^'ÊBaZo^_Zbenk^lZee]Zr ehg`%^o^kr]Zr'BfZ]^.%*+/ikhmhmri^l _hkma^=rlhgoZ\nnf':ee_Zbe^]ngmbe gnf[^k.%*+0'Ë :g]paZmZpbgg^kgnf[^k.%*+0 ikho^]mh[^%Zk`nZ[erma^mhm^fb\ ZlibkZmbhgZe\hglnf^kikh]n\mh_hnk

ig^nfZmb\k^][ZeemaZm`Zo^bmlmZ[bebmr

ZeehplZg]^g\hnkZ`^lbm';nmbmblma^_m%

mbf^l%\ZmZinembg`=rlhgbgmhKb\a

Zg]fZ]^bm^Zlb^kmhlm^^k':g]bmpZlmabl

Zg]Bpbla\hnkmlZg]lh\b^mrk^`Zk]^]bm

Eblmm^kkbmhkr'Bm]b]gÍmcnlmln\dni]bkm

h]]&ehhdbg`pa^^e[ZkkhpmaZmZ__hk]^]

Zlln\a'Ë

^__b\Z\bhnler4bm[^\Zf^Z\nemnkZelb`gb_b^k'

ma^_bklmikh_^llbhgZeÌ[^mkZrZeÍpa^g

I^kaZilmhk^eb^o^ZgZpdpZk]iZnl^

BgZmbf^pa^g;kbmblak^mZbe%_khf

=rlhgÍl[nlbg^lliZkmg^kl%aZobg`[^\hf^

Z_m^kmablhnm[nklm%a^blnihgabl_^^m

_Zlabhgmh`Zk]^g_nkgbmnk^%Zeel^^fl

fZchkbmrlaZk^ahe]^kl%lhe]ma^bgo^gmbhg

\hee^\mbg`Zl^kb^lh_\hfihg^gmlmh

mh[^Z[hnm]bl\hngmbg`Zg]\a^Zi&Zl&

mhZNLfZgn_Z\mnkbg`_bkfmaZmpkhm^

]^fhglmkZm^ma^bgg^kphkdbg`lh_ma^

\abilikh]n\mlpbmama^^q\nl^maZmmabl

=rlhghnmh_ma^^jnZmbhg'

=rlhg'Abl^gmanlbZlfZg]Z[bebmrmh

lhf^ahp]^fh\kZmbl^l\hglnf^k`hh]l

anfZgbl^ma^phkdbg`lh_ma^fZm^kbZel

[rfZdbg`ma^fÌZ__hk]Z[e^Í%=rlhgbl

ÊB?RHNbgo^gmlhf^mabg`%rhnÍk^

Zg]ma^lmkn\mnk^blbg_^\mbhnl!g^qm]Zr

lmkbdbg`er\hf_hkmZ[e^Z[hnmabl[kZg]

]hbg`Z\k^Zmbo^Z\m%ËlZrl=rlhg'ÊBmÍl

B_bg]frl^e_`hh`ebg`fZ`g^mlmh_bg]

[^bg`i^k\^bo^]Zl^qi^glbo^'ÊBmÍlZ

ebd^pkbmbg`Zgho^ehk\hfihlbg`fnlb\'

hnmpaZmma^rZk^Z\mnZeerfZ]^_khf"'

\hgl^jn^g\^h_li^g]bg`lhfn\ahg

Rhninmrhnka^ZkmZg]lhnebgmhbm%Zg]

;nmbgma^\hkg^kh_ablh__b\^%_bee^]pbma

K='BmÍl^qi^glbo^':g]Bk^_nl^mh

fhg^r'BmÍlr^Zklh_rhnkeb_^%bmÍlrhnk

]b__^k^gm^ohenmbhglh_ma^oZ\nnf%BZelh

]^lb`g]hpgmhZ\hlm'Ë

ahnl^k^fhkm`Z`^]%an`^^fhmbhgZe

lirZg^qZfie^h_Z=rlhg_Zbenk^3ma^

bgo^lmf^gmZg]_bgZg\bZebgo^lmf^gm'Ma^

<hgmkZkhmZmhk%Z]hn[e^&]knfpZlabg`

Zee'ÊB]hgÍm[^eb^o^bg[kZg]l'A^k^%p^

;Zee[ZkkhppZlcnlmma^lmZkm'M^kkb[e^

fZ\abg^maZmg^o^kmhhdh__'ÊBmpZl

[^eb^o^i^hie^lahne]hger[nr[^\Znl^

mabg`laZii^gZeema^mbf^pbmama^

mhh^qi^glbo^mhfZd^'ËA^iZnl^l'ÊP^

ma^rpZgmZoZ\nnf\e^Zg^kmaZm]h^lpaZm

oZ\nnf\e^Zg^k'I^hie^\hirbm'Lh\b^mr

lahne]aZo^\aZk`^]fhk^_hkbm%ma^g

hnkl]h^l'Bdghpp^l^eeZehmh_=rlhglmh

Bg_Z\ma^l\hkglma^b]^Zh_Z[kZg]Zm

GETTY IMAGES

Dyson launched the Airblade in 2006. This fast hand dryer produces an air stream exceed 600 kilometres an hour.

Portfolio

00 DXB May 11 cover.indd 52 48-52 Innovation.indd 50

CMYK

5/31/11 10:08:51 AM 5/19/11 4:58:26 PM


r

l



_b^k'

bl

]l

]

m

aZm

lmh

folio

9/11 4:58:26 PM

00 DXB May 11 cover.indd 53

5/31/11 10:09:01 AM


Innovation

52

“I don’t believe in brands. Here, we believe people should only buy because they want a vacuum cleaner that does what ours does.” ihhki^hie^'Ma^rk^`Zk]bmZlZlb`gb_b\Zgm bgo^lmf^gm'Lhf^hg^pahble^llp^ee&h__ blfhk^ebd^ermhmZd^Zgbgm^k^lmbgma^bk oZ\nnf\e^Zg^k'Ma^p^ee&h__cnlmlZr3ÌHa% ma^\e^Zg^k]^ZelpbmamaZm'ÍË =rlhg]h^lghmaZo^Zikh[e^fli^Zdbg` ablfbg]%hkbg]^^][^bg`a^Zk]%Zg]a^Íl bg]nlmkbZe]^lb`gbgma^g^pl'MZd^abl k^\^gmln``^lmbhgmaZm_hk^b`glmn]^gml p^k^lm^Zebg`bgm^ee^\mnZeikhi^kmr_khf NDngbo^klbmb^l%pab\a\Znl^]Zfbghk lmhkf'ÊPaZmmaZmZkmb\e^pZlk^ZeerZ[hnm

GETTY IMAGES

]hg^Z`hh]ch[h_d^^ibg`ma^mhib\h_

In 2005, Dyson added the wheel ball from his Ballbarrow concept into a vacuum cleaner, creating the Dyson Ball.

pZlma^mkZ`b\lbmnZmbhgmaZm1)i^k\^gm

ÊGh%B]b]gÍm%Ëa^lZrl'ÊRhn]b]'Bg

Bl%_hk^qZfie^%ma^=rlhggn\e^Zkk^Z\mhk

h_ihlm`kZ]nZm^lmn]^gmlZk^ghg&;kbmbla'

+))+%ËBk^_^kmhma^g^pliZi^k\nmmbg`l

!a^blZ_Zgh_gn\e^ZkZg]lheZk"bg

Bmbl`k^ZmmhaZo^fhk^ng]^k`kZ]nZm^l

h_ma^mbf^'ÊGh%B]b]gÍm'Bfho^]

]^o^ehif^gm8Ê@hh]g^ll%Bdghpghmabg`

]hbg`l\b^g\^%[nm_hk[en^&ldrk^l^Zk\aÈ

frZll^f[er':g]maZmÍl[^\Znl^ma^r

Z[hnmgn\e^Zk^g^k`r'ËBihbgmhnmmaZm

bfihkmZgmkbldrk^l^Zk\amaZmmkZgleZm^lbgmh

phne]gÍme^mf^^qiZg]ho^kma^k^%Ëa^

a^dg^pghmabg`Z[hnmoZ\nnf\e^Zg^kl

g^pm^\agheh`rpab\ap^\Zgl^eemhma^

`^lmnk^lmhpZk]lZeZk`^ahnl^%ma^a^Z]

^bma^k'ÊMkn^'Bdg^pghmabg`Z[hnm

k^lmh_ma^phke]Èp^g^^]ma^fmhlmZrhg

h__b\^h_Z\hglmkn\mbhg\hfiZgr'

Zgrmabg`'B]b]\eZllb\lZml\ahheZg] p^gmmh\hee^`^mh]h]^lb`gZg]ma^g`hm

Zg]]hihlm`kZ]nZm^k^l^Zk\a'Mablblghm

A^]h^l%ahp^o^k%l^^fmh_^^emaZm

q^ghiah[bZÈbmÍlma^lbfie^_Z\mmaZmp^

mabl`ho^kgf^gmli^ZdlableZg`nZ`^'A^

bgm^k^lm^]bg^g`bg^^kbg`'Frebfbmbl

g^^]ihlm`kZ]nZm^l\b^gmblmla^k^mh\k^Zm^

aZlpkbmm^gZk^ihkm_hk=Zob]<Zf^khg

Zm^kkb_b\bgm^k^lmbgm^\agheh`r'Ë

p^Zema'MaZmÍlfrihbgm%fhk^maZgma^ma^_m

hgbg\k^Zlbg`;kbmZbgÍlm^\agheh`r

h_bgm^ee^\mnZeikhi^kmr_khfngbo^klbmb^l'Ë

^qihkml'A^`bo^l@^hk`^Hl[hkg^Z

@BO>GMA:Ma^bl^ll^gmbZeerZg

Ê[b`manf[l&niË_hkpaZma^l^^lZlma^

Znmh]b]Z\mpahaZlfZ]^fbeebhgl%par

NEMBF:M>ERMA>mabg`maZmZii^Zkl

kb`ammZq[k^Zdl_hk^gmk^ik^g^nklbg

blma^k^lhfn\a^fiaZlblhgfZdbg`

mh]kbo^ma^bgo^gmhkh_ma^_Zlm^lm^e^\mkb\

ma^k^\^gm[n]`^m'ÊB_^^ehimbfblmb\';nm

ab`aermkZbg^]^g`bg^^klhnmh_ma^k^lm

fhmhkbgma^phke]blZ]^lbk^mhk^[hhm

ma^gBZfZghimbfblm%Ëa^lZrl'

h_nl8ÊP^ee%B\hne]gÍmaZo^fZ]^maZm

fZgn_Z\mnkbg`bgma^ND'ÊPa^gB

Bla^aZiirpbmaablZ\ab^o^f^gml8

fhmhk%Ëa^lZrl%`^lmb\neZmbg`mhma^

pZl`khpbg`ni%ma^[ZeZg\^h_mkZ]^

Ma^[Z`e^lloZ\nnf\e^Zg^kl%ma^

bggZk]lh_Z=rlhg'ÊBg_Z\mB\ZgÍm]h

pZlhgma^g^pl^o^krgb`am[^\Znl^

;Zee[Zkkhp%ma^g^p[eZ]^e^ll_Zg

mak^^&jnZkm^klh_ma^phkdp^]ha^k^'

bmpZlh_ln\a]^li^kZm^\hg\^kg'Ghp

ÈZee^q\bmbg`_hkma^\hglnf^k%[nm

?hkmaZmBg^^]ab`aermkZbg^]l\b^gmblml'Ë

bmÍllh[Z]bmÍl]blZii^Zk^]^gmbk^er'B_

\hglb]^kbg`=rlhgÍlbgm^k^lmbgma^

p^bfihkmfhk^maZgp^^qihkm%p^Ík^Z

[b`ma^f^lln\aZl^g^k`riheb\rZg]

bgo^gmbhg%BZld'ÊPa^gbmÍlk^Z]rË:g]

]^\ebgbg`^\hghfr'Ë;nmrhnfho^]rhnk

\ebfZm^\aZg`^%]h^lgÍma^^o^kpZgmmh

pbmamaZm%=rlhgÍl\ab^_^g`bg^^k[hng\^l

fZgn_Z\mnkbg`[Zl^ho^kl^Zl%Bo^gmnk^'

lheo^Zikh[e^f[b``^kmaZgoZ\nnfbg`8

h__mhma^K=eZ[hkZmhkr'■

:g]pa^g\Zgp^l^^rhnkg^qm

Portfolio

00 DXB May 11 cover.indd 54 48-52 Innovation.indd 52

CMYK

5/31/11 10:09:05 AM 5/19/11 4:58:29 PM


mhk

bg`

kl

hm

ar

m

m

'

ml'Ă&#x2039;

]

\^l

folio

9/11 4:58:29 PM

00 DXB May 11 cover.indd 55

5/31/11 10:09:06 AM


Agriculture

54

THE QUINOA QUANDARY

W

Quinoa, an Andean plant, is renowned for its nutritional value. However, rising demand in the West has put this former staple food out of reach for many Bolivians, reports Simon Romero.

m^kf

Z\kh

Pbm

Zg]

obkm

dbg`

; Quinoa is very nutritious but preparing it is a painstaking process that involves washing away the resin-like saponin coating that protects the seeds.

Portfolio

00 DXB May 11 cover.indd 56 54-57 Quinoa.indd 54

CMYK

5/31/11 AM 5/19/11 10:09:08 5:30:26 PM

June

54-57 Quinoa.i


folio

9/11 5:30:26 PM

W

A>GG:L:L<B>GMBLML

aZla^ei^]kZbl^_Zkf^klÍbg\hf^lbg

]^<ebgb\Zl%Zin[eb\ahlibmZebgEZIZs'

p^k^l^Zk\abg`]^\Z]^lZ`h

;hebobZ%hg^h_ma^a^fblia^k^Ílihhk^lm

ÊBmÍlghmZ_hh]h_fZll\hglnfimbhg%ebd^

_hkZgb]^Ze_hh]_hkehg`&

\hngmkb^l';nmma^k^aZl[^^gZghmZ[e^

ghh]e^lhkkb\^'Ë JnbghZ%]hf^lmb\Zm^]mahnlZg]lh_

m^kfanfZgliZ\^fbllbhgl%ma^r\Zf^

mkZ]^&h__3?^p^k;hebobZgl\ZgghpZ__hk]

Z\khllZg:g]^ZgieZgm\Zee^]jnbghZ'

bm%aZlm^gbg`ma^bk^f[kZ\^h_\a^Zi^k%

r^ZklZ`hhg;hebobZÍlZkb]ab`afhngmZbg

PbmaZg^q\^imbhgZe[ZeZg\^h_ikhm^bg

ikh\^ll^]_hh]lZg]kZblbg`_^Zklh_

ieZbglZg]ghph_m^gfblk^ik^l^gm^]Zl

Zg]ZfbghZ\b]l%jnbghZ%ma^r]^\eZk^]%bl

fZegnmkbmbhgbgZ\hngmkrmaZmaZlehg`

Z`kZbg%blZ\mnZeerZ\a^ghih]%k^eZm^]mh

obkmnZeerngkboZee^]bgma^ieZgmhkZgbfZe

lmkn``e^]pbmabm'

li^\b^lebd^[^^mlZg]libgZ\a'Bmll^^]l

dbg`]hf_hkbmleb_^&lnlmZbgbg`gnmkb^gml' ;nmpabe^;hebobZglaZo^ebo^]h__bm

Ma^lab_mh__^klZ`ebfil^bgmhma^ \hgl^jn^g\^lh_kblbg``eh[Ze_hh]ikb\^l

aZo^Zeb`am%gnmmrmZlm^%Zg]pa^g\hhd^] [^\hf^ZefhlmmkZglen\^gm' Pabe^ma^Bg\Zlk^eb^]hgjnbghZmh

_hk\^gmnkb^l%jnbghZ

Zg]\aZg`bg`^Zmbg`aZ[bmlbg[hma

k^fZbg^]ebmme^fhk^maZg

ikhli^khnlZg]]^o^ehibg`gZmbhgl'Pabe^

_^^]ma^bklhe]b^kl%bmpZlhgerk^\^gmer

Z\nkbhlbmrhnmlb]^ma^

jnbghZikb\^laZo^Zefhlmmkbie^]ho^k

maZm;hebobZg_Zkf^kl%pbmama^a^eih_

:g]^l_hkr^Zkl%_hng]

ma^iZlm_bo^r^Zkl%;hebobZÍl\hglnfimbhg

>nkhi^ZgZg]:f^kb\Zg_hk^b`gZb]

bga^Zema_hh]lahilZg]

h_ma^lmZie^_^ee,-i^k\^gmho^kma^

hk`ZgblZmbhgl%lmZkm^]`khpbg`jnbghZ

lmn]b^][rk^l^Zk\a^klÈ

lZf^i^kbh]%Z\\hk]bg`mhma^\hngmkrÍl

_hk^qihkm'Ma^_h\nlhg_hk^b`gfZkd^ml

ngmbek^\^gmer'

Z`kb\nemnkZefbgblmkr'

aZlZem^k^]eb_^bgblheZm^]ieZ\^lebd^

Ghp]^fZg]_hkjnbghZ

Ma^k^lnembg`jnZg]ZkrÈeh\Ze

Agriculture

55

LZebgZl]^@Zk\bF^g]hsZ%Z\hffngbmr

_Zkf^kl^Zkgfhk^%[nm_^p^k;hebobZgl

hgma^^]`^h_ma^lZem_eZmlbglhnma^kg

Za"bllhZkbg`bgkb\a

k^ZijnbghZÍlgnmkbmbhgZek^pZk]lÈaZl

;hebobZpa^k^fn\ah_ma^\hngmkrÍl

\hngmkb^l%Zl:f^kb\Zg

gnmkbmbhgblmlZg]in[eb\h__b\bZel`kZlibg`

jnbghZblikh]n\^]':`kb\nemnkZee^Z]^kl

Zg]>nkhi^Zg\hglnf^kl

_hklhenmbhgl'Ê:lbmÍl^qihkm^]%jnbghZ

\eZbfmaZmkblbg`^qihkmlh_ma^ieZgmaZo^

]bl\ho^kma^Ìehlm\khiÍ

blghpo^kr^qi^glbo^%ËlZb]FZkbZCnebZ

eb_m^]ebobg`lmZg]Zk]lma^k^Zg]bghma^k

h_ma^Bg\Zl'Ma^lnk`^

<Z[k^kbsh%ZgnmkbmbhgblmZmma^AhlibmZe

jnbghZ&`khpbg`Zk^Zl'

© 2010 NEW YORK TIMES NEWS SERVICE

!ikhghng\^]D>>&gh&

The quinoa plant is a chenopod, which means it is related to species like beets and spinach. Quinoa flowers three months before it is harvested.

June 2011

00 DXB May 11 cover.indd 57 54-57 Quinoa.indd 55

5/31/11 AM 5/19/11 10:09:08 5:30:34 PM

CMYK


56

bg\k

\hg

l^^

h_eb

ma^

h_E

bfi

pab

lbg\

L

bgm

\hg

fZg

Z]]

Z[h

ZgZ

d^^

i^h BG

Zk^

\hg

lm^^

lni

Quinoa seeds are processed at the Saite SRL factory in El Alto, Bolivia. Rising international demand has forced prices up, putting this staple food out of reach of many Bolivians.

[Z`

-'1

Ê;^_hk^jnbghZpZlZmma^ikb\^bmbl ghp%i^hie^p^gmmh:k`^gmbgZZg]<abe^ mhphkd%ËlZb]Fb`n^e<ahjn^EeZghl% \hff^k\bZe]bk^\mhkh_ma^GZmbhgZe :llh\bZmbhgh_JnbghZIkh]n\^kl'Ghp% a^lZb]%kblbg`jnbghZikb\^laZo^Zelh ^g\hnkZ`^]\bmr]p^ee^klmhk^mnkgmhma^bk iehmlbgma^\hngmkrlb]^]nkbg`ieZgmbg` Zg]aZko^lml^Zlhgl' R>MMA>K>Zk^\Znl^l_hk\hg\^kg' Pabe^fZegnmkbmbhghgZgZmbhgZee^o^e

Bags of quinoa ready for export. A one kilogram bag costs $4.85 in Bolivia, compared to $1 for an equivalent bag of white rice.

aZl_Zee^gho^kma^iZlm_^pr^ZklmaZgdl

[^bg`]^lmbg^]_hk^qihkm'ÊBZ]hk^jnbghZ%

`bo^ma^db]lmhZlm^]jnbghZ_ehnk%ma^r

mhZ``k^llbo^lh\bZep^e_Zk^ikh`kZff^l%

[nmB\ZgÍmZ__hk]bmZgrfhk^%ËlZb]Fb\Z^eZ

]hgÍmpZgmbm4ma^rpZgmpabm^[k^Z]%ËlZb]

<Z[k^kbsh%ma^gnmkbmbhgblm%lZb]lmn]b^l

AnZg\Z%.)%Zlmk^^mo^g]hkbg>e:emh%Z

Ob\mhkAn`hOZljn^s%ob\^fbgblm^kh_knkZe

lahp^]maZm\akhgb\fZegnmkbmbhgbg

\bmrh_lenflZ[ho^ma^\ZibmZe%EZIZs'ÊB

]^o^ehif^gmZg]Z`kb\nemnk^'ÊB_rhn`bo^

\abe]k^gaZ]\ebf[^]bgjnbghZ&`khpbg`

ehhdZmbmbgma^fZkd^mlZg]pZedZpZr'Ë

ma^f[hbe^]pZm^k%ln`ZkZg]jnbghZ_ehnk

Zk^Zl%bg\en]bg`LZebgZl]^@Zk\b F^g]hsZ%bgk^\^gmr^Zkl'

H__b\bZelbgIk^lb]^gm>ohFhkZe^lÍ `ho^kgf^gmlZrmaZm\aZg`bg`_hh]

fbq^]bgmhZ]kbgd%ma^rik^_^k<h\Z&<heZ'Ë Ma^lab_mZpZr_khf\hglnfbg`

BgLZebgZl]^@Zk\bF^g]hsZZg]

ik^_^k^g\^lZg]bg\k^Zl^]Z[bebmrmh[nr

jnbghZbgma^\kZ]e^h_bml\nemboZmbhgaZl

^el^pa^k^%iZkmh_mabl\aZg`^bl]n^mh

ikh\^ll^]_hh]lZelhieZrZkhe^'ÊBmaZl

ZeZkf^]lhf^h_ma^ieZgmÍlmhifZkd^m^kl

\ebf[bg`jnbghZikb\^lZg]fhk^jnbghZ

mh]hpbma_hh]\nemnk^%[^\Znl^b_rhn

bgma^Ngbm^]LmZm^l%pa^k^jnbghZbl Portfolio

00 DXB May 11 cover.indd 58 54-57 Quinoa.indd 56

CMYK

5/31/11 AM 5/19/11 10:09:11 5:30:43 PM

June

54-57 Quinoa.i


bg\k^Zlbg`er\ho^m^][ra^Zema&\hgl\bhnl \hglnf^kl'ÊBmÍldbg]h_]bl\hnkZ`bg`mh l^^lmn__ebd^mablaZii^g%[nmmaZmÍliZkm h_eb_^Zg]^\hghfb\l%ËlZb]=Zob]L\aghkk% ma^ik^lb]^gmh_ma^JnbghZ<hkihkZmbhg h_Ehl:g`^e^l%hg^h_ma^eZk`^lm

“At supermarkets in Bolivia, a 1,000-gramme bag of quinoa costs the equivalent of $4.85, compared with $1.20 for a bag of noodles the same weight and $1 for a bag of white rice.

Agriculture

57

bfihkm^klh_jnbghZbgma^Ngbm^]LmZm^l% pab\aaZlphkd^]pbma;hebobZgikh]n\^kl

ghh]e^lma^lZf^p^b`amZg]*_hkZ[Z`

Zihhk]blmkb\mhgZlm^^ifhngmZbglb]^

lbg\^ma^*21)l'

h_pabm^kb\^'

h_EZIZs%lhplma^\khi^Z\ar^Zkhg

L\aghkklZb]jnbghZÍl\ebf[bg`ikb\^l

FhkZe^llZb]bgFZk\amaZma^ieZgg^]

a^k_ZfberÍleZg]hnmlb]^ma^\bmr'Ma^

bgma^Ngbm^]LmZm^lp^k^kZblbg`hma^k

mhfZd^fhk^maZg*)fbeebhgbgehZgl

iZ\dZ`^]jnbghZ_hng]bglni^kfZkd^ml

\hg\^kglZlp^ee'Ê:m.Z[hq%hgerlh

ZoZbeZ[e^mhhk`Zgb\jnbghZikh]n\^kl%

bl[^rhg]paZma^k_Zfber\ZgZ__hk]'

fZgri^hie^\ZgZ__hk]maZm%Ëa^lZb]%

Zg]a^Zemah__b\bZelZk^bg\hkihkZmbg`

Bglm^Z]%ma^raZko^lmma^bkhpg%lmhk^bm

Z]]bg`maZma^phne]ik^_^kZikb\^

ma^ieZgmbgmhZiZ\d^mh__hh]llniieb^]

Zg]ma^gik^iZk^bm[raZg]%ZiZbglmZdbg`

Z[hnmaZe_maZmZfhngm'ÊBÍo^ZepZrl[^^g

mhmahnlZg]lh_ik^`gZgmZg]gnklbg`

ikh\^llmaZmbg\en]^lpZlabg`ZpZrma^

ZgZ]oh\Zm^h_^qiZg]bg`ma^fZkd^m%

phf^g^Z\afhgma'

k^lbg&ebd^lZihgbg\hZmbg`maZmikhm^\ml

d^^ibg`ma^ikb\^lZmZihbgmpa^k^fhk^ i^hie^\Zgmkrbm'Ë

OZljn^s%ma^knkZe]^o^ehif^gmh__b\bZe%

ma^l^^]l'OZljn^sk^`neZkerik^iZk^lZ

lZb]jnbghZphne]Zelh[^ZoZbeZ[e^bg

lp^^m]kbgdh_jnbghZ%Ziie^%\bggZfhg

f^Zel_hkma^Zkf^]_hk\^lZg]bgfhk^

Zg]ln`Zk_hka^k_Zfber_hk[k^Zd_Zlm' ;nmla^lZrlfZgrbgma^rhng`^k

BG;HEBOB:%`ho^kgf^gmh__b\bZel

l\ahhe[k^Zd_Zlml'ÊMaZmÍlZek^Z]rng]^k

Zk^mkrbg`mhbg\k^Zl^]hf^lmb\jnbghZ

pZrbglhf^fngb\biZebmb^l%Ëa^lZb]%Ê[nm

`^g^kZmbhgaZo^fho^]ZpZr_khfbm'

\hglnfimbhg%^o^gZlma^ikh]n\m_Z\^l

p^pZgmmh^qiZg]'Ë

ÊI^hie^frZ`^Zg]he]^kZk^^Zmbg`jnbghZ%Ë

lm^^i\hfi^mbmbhg_khfhma^k_hh]l':m

Lhf^;hebobZgl\ebg`mh^Zmbg`jnbghZ

OZljn^slZb]'ÊMa^rhng`i^hie^]hgÍmpZgm

lni^kfZkd^mlbg;hebobZ%Z*%)))&`kZff^

]^libm^bmlkblbg`ikb\^'IZnebgZOZljn^s%

bm'B_ma^k^blZihmh_ghh]e^l^o^krhg^bl

[Z`h_jnbghZ\hlmlma^^jnboZe^gmh_

.+%Zahnl^d^^i^kZg]fhma^kh_mak^^

ma^k^%Zlb_ghh]e^lp^k^gnmkbmbhnl'>o^g

-'1.%\hfiZk^]pbma*'+)_hkZ[Z`h_

\abe]k^gbgma^bk+)lpahebo^pbmaa^kbg

fr\abe]k^gZk^maZmpZr'Ë■

Women weigh a bag of quinoa seeds at the local market in Batallas, Bolivia.

d

Zb]

nkZe

o^

nk

eZ'Ë

Zl

^kl

folio

9/11 5:30:43 PM

June 2011

00 DXB May 11 cover.indd 59 54-57 Quinoa.indd 57

5/31/11 AM 5/19/11 10:09:12 5:30:50 PM

CMYK


Branding

58

I

BLACKBERRY PINS HOPES ON PLAYBOOK TABLET

]hg

maZm

Pa

ma^

`hbg

Zii Š 2011 NEW YORK TIMES NEWS SERVICE

Canadian firm Research in Motion shipped a record 52.3 million phones last year. Yet it is losing market share to Apple and Android-powered devices, reports Ian Austen.

Portfolio

00 DXB May 11 cover.indd 60 58-61 Branding.indd 58

CMYK

5/31/11 10:09:15 AM 5/19/11 4:59:48 PM

*0)

,)e

A

ng]

l^g

mh[

June

58-61 Branding


folio

9/11 4:59:48 PM

e^Zkg^]blrhnÍo^cnlm`hmmhikho^bmho^k

pbma]blmbg`nbla^][Z\d`khng]l'Ma^rZk^

Zg]ho^kZg]ho^k'Ë

ghmb]bhml%[nmma^rÍo^[^aZo^]ebd^b]bhml'Ë

EZsZkb]bl\Zgihbgmmhgnf[^klmaZm [Z\dniabl_knlmkZm^]]^_^g\^h_KBF%

CBF;:ELBEEB>%KBFÍlhma^k\ab^_

fZd^kh_ma^;eZ\d;^kkr%ma^iahg^h_

^q^\nmbo^%ob`hkhnlerk^c^\m^]ln``^lmbhgl

\ahb\^bgma^Pabm^Ahnl^Zg]Z`eh[Ze

maZmKBFpZlbee&ik^iZk^]_hkma^\aZg`^l

mhm^fh_\hgg^\m^]g^ll'=nkbg`bmleZlm

bgbmlfZkd^ml';nma^Z\dghpe^]`^]maZmb_

_bl\Zer^Zk%ma^\hfiZgr%pab\abl[Zl^]bg

bmaZ]fho^]^Zkeb^kmhbgmkh]n\^bmlmZ[e^m%

PZm^kehh%HgmZkbh%labii^]Zk^\hk].+',

ma^;eZ\d;^kkrIeZr;hhd%bm\hne]aZo^

fbeebhgiahg^lÈZ-,i^k\^gmbg\k^Zl^

bfikho^]i^k\^imbhglh_ma^\hfiZgr':g]

ho^kma^ik^obhnlr^ZkÈZg]bml_hnkma&

a^Z`k^^]pbma\kbmb\lhghg^mabg`3FZgr

jnZkm^kbg\hf^h_2+-fbeebhg^q\^^]^]

\hfiZgb^lpbeelmkn``e^mhZ]ZimZlma^

_hk^\Zlml'G^o^kma^e^ll%ZlKBFik^iZk^]

bg]nlmkrfZd^lma^an`^lab_mmhZphke]

mhbgmkh]n\^bml_bklmmZ[e^m\hfinm^k

h_ihp^k_nefh[be^\hfinm^kl'ÊGhhma^k

hg:ikbe*2%]hn[mlZ[hnmbml_nmnk^aZ]

m^\agheh`r\hfiZgrhma^kmaZg:iie^aZl

Zk`nZ[erg^o^k[^^g`k^Zm^k'

ln\\^ll_neermkZglbmbhg^]ma^bkieZm_hkf%Ë

Lhf^ZgZerlmlln``^lmmaZmKBFaZlehlm

;Zelbeeb^lZb]bgZgbgm^kob^p'ÊBmÍlZefhlm

bmlfhf^gmnfZg]fZrghp[^a^Z]bg`

g^o^k]hg^%Zg]bmÍlpZraZk]^kmaZg

]hpgpZk]%fn\aebd^IZef%pab\abg

rhnk^Zebl^'MablmkZglbmbhgblpa^k^m^\a

[^mm^k]ZrlpZl^qi^\m^]mhkn[hnmma^

\hfiZgb^l`hmh]b^'Ë

ma^g&_e^]`ebg`KBF'<nkk^gm;eZ\d;^kkrl

;Zelbeeb^lZrlma^IeZr;hhdlahplmaZm

Zk^ah[[e^]pbmaZgZ`bg`hi^kZmbg`

KBFaZlchbg^]:iie^bgfZdbg`maZm

lrlm^f%Zg]ma^\hfiZgrÍlfZkd^m`khpma

fho^'Ma^mZ[e^mblbfihkmZgmbgiZkm

eZlmr^Zkl^^fle^llbfik^llbo^pa^g

[^\Znl^bmblknggbg`KBFÍl_bklmZee&g^p

\hgmkZlm^]pbma:iie^Íl2,i^k\^gmkbl^bg

hi^kZmbg`lrlm^flbg\^ma^bgmkh]n\mbhg

bIahg^labif^gml'

h_ma^;eZ\d;^kkrfhk^maZgZ]^\Z]^Z`h'

BgZphke]pa^k^Ziieb\ZmbhglaZo^

Branding

59

MaZmlh_mpZk^pbeeZelh[^hgg^piahg^l

[^\hf^ZfZchkl^eebg`ihbgm_hkfh[be^

maZmma^\hfiZgrpbeek^e^Zl^bgma^

]^ob\^l%ma^gnf[^kh_ZiilZoZbeZ[e^

\hfbg`fhgmal'

_hk;eZ\d;^kkriahg^lblbgma^m^glh_ mahnlZg]l%\hfiZk^]pbmama^ang]k^]l ]^ob\^l';eZ\d;^kkrlZk^lmbeeikbs^]_hk G:K:K>BGM>KOB>P

ma^bk^fZbe\ZiZ[bebmb^l%iZkmb\neZker

k^\^gmer%Fbd^EZsZkb]bl%hg^h_

Zfhg``ho^kgf^gmZg]\hkihkZm^

K^l^Zk\aBgFhmbhgÍlmph\ab^_

\nlmhf^klpahk^erhgma^]^ob\^lÍmb`am

^q^\nmbo^l%pZlma^hg^Zldbg`

l^\nkbmr';nmbmblbg\k^Zlbg`er\hffhg

jn^lmbhgl3ÊParblbmmaZmi^hie^

mh_bg]i^hie^pah\ZkkrZ;eZ\d;^kkr_hk

]hgÍmZiik^\bZm^hnkikh_bml8Parblbm

© 2011 NEW YORK TIMES NEWS SERVICE

maZmi^hie^]hgÍmZiik^\bZm^hnk`khpma8

^fZbeZg]ZgbIahg^_hk^o^krmabg`^el^' MaZmaZle^]l^o^kZeZgZerlmlZg]

ParblbmmaZmi^hie^]hgÍmZiik^\bZm^

bgo^lmhklmhjn^lmbhgKBFÍlZ[bebmrmhahe]

ma^_Z\mmaZmp^li^gmma^eZlm_hnkr^Zkl

bmlhpgbgZfZkd^m]hfbgZm^][r]^ob\^l

`hbg``eh[Ze8ParblbmmaZmi^hie^]hgÍm

knggbg`@hh`e^Íl:g]khb]lh_mpZk^%

Ziik^\bZm^maZmp^aZo^.))\Zkkb^klbg

Zlp^eeZlbIahg^lZg]bIZ]l'ÊMa^rÍo^

*0)\hngmkb^lpbmaikh]n\mlbgZefhlm

[^^g\Zn`am_eZm&_hhm^]%ËlZb]C^Zg&Ehnbl

,)eZg`nZ`^l8Ë

@Zll^^%Z_hkf^k:iie^^q^\nmbo^%ma^

A^pkZii^]nipbmaÊB]hgÍm_neer

_hkf^k\aZbkfZgh_IZefÍllh_mpZk^

ng]^klmZg]parma^k^Ílmablg^`Zmbo^

libgh__Zg]ZiZkmg^kZm:ee^`bl<ZibmZe

l^gmbf^gm%Zg]Bcnlm]hgÍmaZo^ma^mbf^

bgIZeh:emh%<Zeb_hkgbZ'ÊMa^rÍo^[nbemZ

mh[Zmme^bm';^\Znl^bgma^^g]%paZmBÍo^

mk^f^g]hnl\hfiZgr4ma^rZk^i^hie^

GETTY IMAGES

I

h_mahnlZg]l_hk:g]khb]Zg]:iie^

Jim Balsillie, one of RIM’s two CEOs, believes many companies will have difficulty adapting to the shift towards powerful mobile computers.

June 2011

00 DXB May 11 cover.indd 61 58-61 Branding.indd 59

5/31/11 10:09:17 AM 5/19/11 4:59:54 PM

CMYK


Branding

60

“A op an

bm]

KBF

PA

[nbe

k^f

k^l^

p^k

=^l

phk

\Zg

\a^

pah

GETTY IMAGES

Mik lau bel is c

The BlackBerry PlayBook has received mixed reviews since its launch on April 19. Some critics feel its release was rushed and that the software still has too many bugs.

Kb\aZk]Ml^%ZgZgZerlmpbma<hkfZkd L^\nkbmb^lbgMhkhgmh%lZb]ma^g^p hi^kZmbg`lrlm^ffb`amikho^mh[^Zl

mabg`l%mh\hgmkhelrlm^flbgZnmhfh[be^l Zg]ZbkieZg^lZlp^eeZlgn\e^Zkk^Z\mhkl' Ma^IeZr;hhdaZlZg*1&\^gmbf^mk^

ibohmZemhKBFÍl_nmnk^Zl:iie^Íl]^\blbhg

]blieZrZg]p^b`ale^llmaZgaZe_Z

mh[kbg`[Z\dLm^o^Ch[lbg*22/Zg]mh

dbeh`kZf'Bmlihp^k_ne]nZe&\hk^ikh\^llhk

[Zl^bml_nmnk^m^\agheh`rhglh_mpZk^a^

a^eilbmkngl^o^kZeZiieb\ZmbhglZmhg\^

]^o^ehi^]ZmG^QM<hfinm^k'

Zg]%pa^g\hf[bg^]pbmalh_mpZk^ ]^o^ehi^]pbma:]h[^%ieZrl?eZla&[Zl^]

MA>HMA>Kablmhkb\Zee^llhg\hf^l

ob]^hZmZ\kblik^lhenmbhg%^o^ghgZeZk`^

_khfIZef%ma^aZg]a^e]\hfinmbg`

m^e^oblbhgl\k^^g':iie^fh[be^]^ob\^l

ibhg^^k%pab\a_Zbe^]mh[nbe]ni^ghn`a

\Zgghm]blieZr?eZla\hgm^gm%bgiZkm

fhf^gmnf_hkbmlg^phi^kZmbg`lrlm^f

[^\Znl^:iie^lZrlbmlmkZbgl[Zmm^kb^l'

Zg]aZ]mhinmbml^e_ni_hklZe^'A^pe^mm&

EZsZkb]bllZb]ma^JGQlrlm^fmZd^lZ

IZ\dZk][hn`ambmmphr^ZklZ`hZg]bl

ehp&ihp^kZiikhZ\a4Z\\hk]bg`mhKBF%

mkrbg`mhk^obo^ma^lh_mpZk^bgbmlhpg

ma^IeZr;hhdaZlZ[Zmm^kreb_^h_^b`ammh

mZ[e^m]n^eZm^kmablr^Zk%\Zee^]

*)ahnkl%pabe^:iie^lZrlma^bIZ]+eZlml

ma^Mhn\aIZ]'

*)ahnkl'

KBFÍl^jnboZe^gmmhG^QMblZghma^k

;nmpaZmma^IeZr;hhd]h^lghmaZo^

<ZgZ]bZg\hfiZgr%JGQLh_mpZk^

blma^fZgrZiieb\ZmbhglmhfZd^nl^h_

Lrlm^fl%pab\abmZ\jnbk^]Zr^ZkZ`h'

maZmihp^k':iil_khfhnmlb]^]^o^ehi^kl

Bmli^\bZebl^lbgab`aerk^ebZ[e^hi^kZmbg`

Zk^\kn\bZemhma^ln\\^llh_Zghi^kZmbg`

lrlm^flmaZmZk^nl^]%Zfhg`hma^k

lrlm^f%[nmlhf^]^o^ehi^kllZrma^r_bg] Portfolio

00 DXB May 11 cover.indd 62 58-61 Branding.indd 60

CMYK

5/31/11 10:09:18 AM 5/19/11 5:00:04 PM

GETTY IMAGES

“RIM’s equivalent to NeXT is another Canadian company, QNX Software Systems, which it acquired a year ago. It specialises in highly reliable operating systems that are used, among other things, to control systems in automobiles and airplanes as well as nuclear reactors.”

June

58-61 Branding


Branding

61

“Apps from outside developers are crucial to the success of an operating system, but some developers say they find it difficult and expensive to create apps for RIM products.” bm]b__b\nemZg]^qi^glbo^mh\k^Zm^Ziil_hk

pbma:iie^blo^kr^Zlr'PbmaKBF%

KBFikh]n\ml'

Bphne]gÍm^o^gdghppa^k^mh[^`bg'Ë

aZlZiZbkh_ÌZiilieZr^klÍmaZm\Zg

Mre^kE^llZk]%ob\^ik^lb]^gm_hk

kng:g]khb]Zg]^Zkeb^k;eZ\d;^kkr

PA>GC:LHGL\apZkmspZl

]^o^ehi^kk^eZmbhglZmKBF%Z\dghpe^]`^]

Ziieb\Zmbhgl%[hmah_pab\aZk^[Zl^]

[nbe]bg`ZgZii\Zee^]FZm\a[hhd_hk

maZmma^\hfiZgraZ]_Zee^glahkmbg

hgma^CZoZeZg`nZ`^'Nl^kl%ahp^o^k%pbee

k^f^f[^kbg`[ZklZg]k^lmZnkZgml%abl

ikhob]bg`mhhel_hklfZee]^o^ehi^kl%[nm

[^Z[e^mh]hpgehZ]:g]khb]Ziieb\Zmbhgl

k^l^Zk\a_hng]maZmma^fhlmebd^ernl^kl

a^lZb]mablpZlkZib]er\aZg`bg`'KBF

hgerb_ma^raZo^[^^go^mm^][rKBFZg]

p^k^phf^gpahnl^];eZ\d;^kkrl'

aZlZelhlehperlmZkm^]`bobg`]^o^ehi^kl

Z]]^]mhbmlhgebg^Ziillmhk^'

=^libm^maZm%ma^_bklmo^klbhgh_ablZii

ma^mhhelmhfZd^lhiablmb\Zm^]Ziil

phkdlhgerhgbIahg^l'ÊMa^hg^rhn

li^\b_b\Zeer_hkma^g^pmZ[e^m'>e^\mkhgb\

>O>GB?KBF]h^lZehmh_mabg`l

\Zg`^mmhfZkd^mma^jnb\d^lmZg]ma^

:kml%ma^[b``Zf^fZd^k%aZlZek^Z]r

kb`am%bm\hne]lmbee_Zbemhk^ieb\Zm^

\a^Zi^lmblZgbIahg^%ËlZb]L\apZkms%

\k^Zm^]ZIeZr;hhdo^klbhgh_bmlkZ\bg`

:iie^Ílln\\^llpbmamZ[e^ml'FhmhkheZÍl

pahebo^lbgG^pRhkd'ÊMa^^qi^kb^g\^

`Zf^G^^]_hkLi^^]'

:g]khb]&[Zl^]QhhfmZ[e^mpZlp^ee

Mike Lazaridis, RIM’s second CEO, launched the PlayBook. Some analysts believe that the BlackBerry tablet device is crucial to the company’s future.

Mh_beema^`ZibgZiil%ma^IeZr;hhd

k^\^bo^][rk^ob^p^kl%[nm=^nml\a^;Zgd ^lmbfZm^lmaZmFhmhkheZaZllhe]hger Z[hnm*))%)))ngbmllbg\^?^[knZkr';r \hfiZkblhg%:iie^lhe]Z[hnmhg^fbeebhg bIZ]+l]nkbg`ma^_bklmp^^d^g]bmpZl ZoZbeZ[e^'Ma^Qhhf%ahp^o^k%blfhk^ ^qi^glbo^maZgma^bIZ]';r\hgmkZlm%ma^ IeZr;hhdblma^_bklmikhfbg^gmmZ[e^mmh fZm\ama^bIZ]Ílikb\^3BmlmZkmlZm-22' KBF]h^laZo^lhf^mabg`maZm:g]khb]

^l

iahg^fZd^klZg]:iie^eZ\d3Z\\^llmh

kl'

ma^\hkihkZmbhglZg]`ho^kgf^gmlmaZm aZo^[^^g[nrbg`_e^^mlh_;eZ\d;^kkrl _hkr^Zkl':lhgma^;eZ\d;^kkr%KBFpbee

llhk

`bo^\hfiZgb^l\hgmkheho^kma^_^Zmnk^l

^

Zg]]ZmZhg^fiehr^^lÍIeZr;hhdl%Zg] ma^]^ob\^lpbeeaZo^Z\\^llmhZ\hfiZgrÍl ab`a&l^\nkbmr`eh[Ze]ZmZg^mphkd'

^]

;Zelbeeb^]b]ln``^lmmaZmKBFfb`am

k`^

ghehg`^kZlibk^mhkne^ma^fh[be^phke]È



ZgngnlnZeZ]fbllbhg_hklhf^hg^ pahaZlehg`[^^gZgZ``k^llbo^ \hfi^mbmhk'A^abgm^]maZmaZobg`Zib^\^ h_Z_Zlm&`khpbg`ib^phne][^^ghn`a'

F%

ÊMh[^ik^mmr[engmZ[hnmmabl3Ahp

mh

fZgri^hie^bgma^phke]aZo^\hfinmbg`

Zlml

]^ob\^lbgiahg^l%Zg]ahpfZgr]hp^ aZo^mhl^eemh^glnk^maZmp^Ík^Zkbi&

_

khZkbg`ln\\^llho^kma^g^qm_bo^r^Zkl8Ë

^kl

a^Zld^]%pbmahnmikhob]bg`ZgZglp^k'

g`

g]

folio

9/11 5:00:04 PM

GETTY IMAGES

^

ÊRhnÍee_bg]maZmrhn]hgÍmaZo^mh[^Zee mabg`lmhZeei^hie^'Ë■ June 2011

00 DXB May 11 cover.indd 63 58-61 Branding.indd 61

5/31/11 10:09:19 AM 5/19/11 5:00:09 PM

CMYK


Recruitment

62

E

KB<?BK>LMHG>;>@:G: g^pch[ZmZp^[lmZkmnibgLZg ?kZg\bl\hmak^^p^^dlZ`h%Zg]

a^ÍlZek^Z]rmabgdbg`Z[hnmpaZma^fb`am ]hg^qm';nmmaZmÍlcnlm_bg^pbmaablg^p ^fiehr^k'Ma^\hfiZgr%Zl^kob\^mhmnkg \^eeiahg^lbgmh\k^]bm\Zk]k^Z]^kl%enk^] ?bk^lmhg^_khf:iie^pbmaZgngnlnZe ibm\a3Bmikhfbl^]mh`bo^abfp^^der e^llhglZ[hnmlmZkmbg`ablhpg[nlbg^ll lhf^]Zr%bg\en]bg`ahpmh_bg]o^gmnk^ \ZibmZeblmlmh_bgZg\^bm' ?bk^lmhg^%Z+1&r^Zk&he]lh_mpZk^ ^g`bg^^k%lZb]a^\hne]mkrmh`^m_bgZg\bg` _hkZlmZkmni_khfo^gmnk^\ZibmZe_bkfl ghp%Ê[nmB_^^eebd^BÍ][^aZobg`ZaZk] mbf^'A^k^rhn`^mmhe^Zkg'Ë <hfinm^kpabsdb]laZo^ehg`[^^g ikbs^abk^lbgLbeb\hgOZee^r';nmma^l^]Zrl% m^\a\hfiZgb^lZk^]k^Zfbg`nii^kdlZg] bg\^gmbo^lZlma^bg]nlmkrpZ`^lbml_b^k\^lm pZk_hkmZe^gmbgfhk^maZgZ]^\Z]^' ?k^^f^Zel%lanmme^[nl^lZg]lmh\d himbhglZk^]^kb`n^nk'Lh`Zf^fZd^k Srg`Z]Zg`e^l_k^^aZbk\nmlZg]bIZ]lmh k^\knbml%pahZk^Zelhmhe]maZmma^r\Zg [kbg`ma^bk]h`lmhphkd'IZma%Ziahmh& laZkbg`lbm^%fho^]bmlh__b\^llhbm\hne] h__^klp^^ibg`ob^plh_LZg?kZg\bl\h

© 2010 NEW YORK TIMES NEWS SERVICE

;Zr':mBglmZ`kZf%Zghma^kiahmh&laZkbg` lmZkmni%phkd^klmZd^i^klhgZe_hh]Zg] ]kbgdhk]^kl_khf^fiehr^^l%_beema^fZm <hlm\h%Zg]d^^ima^lniieb^lhgaZg]_hk eng\a^lZg]lgZ\dl' Ma^gma^k^Zk^lZeZkb^l'@hh`e^bl iZrbg`\hfinm^kl\b^g\^fZchklcnlmhnm h_\hee^`^2)%)))mh*).%)))%Zlfn\a

Zl

SILICON VALLEY PERKS

_^p

bg]n

\Zg

Computer whizz kids are in short supply, especially as venture capital is flowing again. The result is that tech companies are upping the ante to attract and retain talent, report Claire Cain Miller and Jenna Wortham.

]^\

maZm

bmk^

[b``

i^k

phk

[nm

[^_h Portfolio

00 DXB May 11 cover.indd 62-65 Job Perks.indd 62 64

CMYK

5/31/11 AM 5/19/11 10:09:20 4:56:52 PM

June

62-65 Job Perk


folio

9/11 4:56:52 PM

63

Zl+)%)))fhk^maZgbmpZliZrbg`Z

ÊMa^Zmfhlia^k^bl[knmZeer\hfi^mbmbo^%Ë

GETTY IMAGES

Google’s Kirkland, Washington, facility started a trend with its climbing wall, gym and well-stocked cafeteria. Today, these are standard perks in many tech companies that are trying to attract and retain the right talent.

k^\knbm^kllZr%Zlma^_ehph_i^klhgZehk

_^pfhgmalZ`h'MaZmbllh_ZkZ[ho^ma^

lZb]D^bmaKZ[hbl%ZLbeb\hgOZee^ro^m^kZg

o^gmnk^\ZibmZebgo^lmbg`aZlib\d^]ni'Bg

bg]nlmkrZo^kZ`^h_1)%)))maZmlmZkmnil

Zg]\ab^_hi^kZmbg`h__b\^kZmLjnZk^%pa^k^

Lbeb\hgOZee^r%Zehg`ma^lhnma^kgihkmbhg

\ZgghmfZm\a@hh`e^lZeZkb^l'@hh`e^

?bk^lmhg^phkdl'ÊK^\knbmbg`bgLbeb\hg

h_ma^LZg?kZg\bl\h;Zrbg<Zeb_hkgbZ%

]^\ebg^]mh\hff^gm':lfZeelmZkmni

OZee^rblfhk^\hfi^mbmbo^Zg]bgm^gl^Zg]

Zg]hma^km^\aan[lebd^G^pRhkd%

maZmlihd^hg\hg]bmbhgh_ZghgrfbmrlZb]

_nkbhnlmaZg\hee^`^_hhm[Zeek^\knbmbg`h_

L^Zmme^Zg]:nlmbg%M^qZl%lmZkmnilZk^

bmk^\^gmerehlmZgbgm^kgpa^ghg^h_ma^

ab`al\ahheZmae^m^l'Ë

likhnmbg`[rma^]hs^g%\hfi^mbg`pbma p^ee&^lmZ[ebla^]\hfiZgb^l_hkma^[^lm

[b``^lmlmZkmnilh__^k^]ma^\Zg]b]Zm^Z-) i^k\^gm[nfibglmh\dhimbhgl%ihm^gmbZeer

:LMA>k^lmh_ma^NL_b`amllmn[[hkger

^g`bg^^kl%ikh`kZff^klZg]]^lb`g^kl'

phkmaang]k^]lh_mahnlZg]lh_]heeZklÈ

ab`ang^fiehrf^gm%ma^lahkmZ`^h_

:mma^lZf^mbf^%Zeema^\hfiZgb^lZk^

[nmhgerb_ma^\Zg]b]Zm^Z\\^im^]ma^ch[

jnZeb_b^]^g`bg^^klaZl`khpgZ\nm^bg

l^^dbg`^o^kfhk^li^\bZebl^]ldbeel'

[^_hk^aZg`bg`nima^iahg^'

ma^iZlmlbqfhgmal%m^\a^q^\nmbo^lZg]

:g]ma^k^aZl[^^gZilr\aheh`b\Ze

June 2011

00 DXB May 11 cover.indd 62-65 Job Perks.indd 63 65

5/31/11 AM 5/19/11 10:09:21 4:56:59 PM

CMYK


64

Keith Rabois, a Silicon Valley veteran and chief operating officer at Square, third from right, and Eric Firestone, a software engineer, fourth from right, in a meeting with other engineers at the company’s offices in San Francisco.

“There has been a psychological shift; many of the most talented engineers want to be the next Mark Zuckerberg, not work for him. They have that entrepreneurial spirit and you want to talk to them because you know they’d do great in a small environment working a million hours a week.” mhlmZkmma^bkhpgmabg`%ËlZb]=Zo^Fhkbg% \h&_hng]^kZg]\ab^_^q^\nmbo^h_IZma' Fhkbg%Zg^Zker?Z\^[hhd^fiehr^^% dghplma^mri^[^\Znl^a^pZlhg^h_ ma^f'A^m^eelk^\knbmlmaZma^pbeea^ei ma^flmZkmma^bkhpg\hfiZgb^l]hpgma^ khZ]%[rZ]oblbg`hkbgo^lmbg`bgma^f' K^]_bg%Zghgebg^k^Ze^lmZm^[khd^kZ`^ bgL^Zmme^%l^mlnihg^&hg&hg^f^^mbg`l

Tech cam the rece the

[^mp^^gk^\knbmlZg]o^gmnk^\ZibmZeblml

hgm

hgbml[hZk]mhmZedZ[hnmlmZkmbg`ma^bk

m^\a

hpg\hfiZgb^lZg]knglmpb\^&fhgmaer

\ab^

\eZll^lhg^gmk^ik^g^nklabiÈZi^kdmaZm

<

K^]_bglZrlaZla^ei^]ZmmkZ\mZg]k^mZbg

eZg`

k^\knbml'ÊBma^eili^hie^lmZr[nmZelh

pab

a^eilma^fmh`h%ËlZb]@e^ggD^efZg%

rhn

K^]_bgÍl\ab^_^q^\nmbo^'

CZoZ

:mLjnZk^%ma^\h&_hng]^kZg]

pbma

Jeffrey Kissinger, left, and Danielle Trencher attend the Pepsi Max and Foursquare party at the South by Southwest festival in Austin, Texas.

\ab^_^q^\nmbo^%CZ\d=hkl^r%pahZelh

\Zg

\h&_hng]^]Mpbmm^k%`bo^l^fiehr^^l

ÊMa

lab_m4fZgrh_ma^fhlmmZe^gm^]^g`bg^^kl

ahnklZp^^d%[nmmahl^_hedlZk^lZrbg`%

+)&fbgnm^e^llhglhgmhib\lebd^ahpmh

m^Z\

pZgmmh[^ma^g^qmFZkdSn\d^k[^k`%ghm

Ì:\mnZeer%BmabgdBpZgmmh]hfrhpg

kZbl^o^gmnk^\ZibmZe'>o^kr^fiehr^^\Zg

ikbf

phkd_hkabf'LaZgghg<ZeeZaZg%pah

mabg`%ÍËla^lZb]'

ob^pLjnZk^Ílikh]n\mieZglZg]_bgZg\bZel

k^\knbml^g`bg^^kl_hkma^o^gmnk^\ZibmZe

BgZghger&bg&Lbeb\hg&OZee^rmpblm%

mhe^ZkgZ[hnm[nbe]bg`Z[nlbg^ll'

M

ma^b

\Zf

_bkf:g]k^^ll^gAhkhpbmsÍlihkm_hebhh_

lmZkmnilZk^Z\dghpe^]`bg`mabl

\hfiZgb^l%lZb]Zmabk]h_ma^^g`bg^^kl

ia^ghf^ghg[rk^\knbmbg`ma^fhlm

G:MBHGPB=>NG>FIEHRF>GM

\hf

la^\Zee^]Zld_hk_bgZg\bg`mhlmZkmma^bk

Zf[bmbhnl^g`bg^^klpbmaikhfbl^lmha^ei

Zfhg`\hfinm^kl\b^gmblmlZg]

mabl

hpg\hfiZgb^lbglm^Z]'ÊMa^raZo^maZm

ma^fmhe^Zo^lhf^]ZrmhlmZkmma^bkhpg%

ikh`kZff^klblab`a^kmaZgbghma^kpabm^&

k^\^

^gmk^ik^g^nkbZelibkbmZg]rhnpZgmmhmZed

ihm^gmbZeer\hfi^mbmbo^\hfiZgb^l'ÊBmÍl

\heeZkikh_^llbhglÈZkhng]_bo^i^k\^gm

ma^

mhma^f[^\Znl^rhndghpma^rÍ]]h`k^Zm

e^llZ[hnmnl\hfi^mbg`Z`ZbglmlmZkmnil

ÈbgiZkm[^\Znl^fZgrch[laZo^oZgbla^]

Zk^

bgZlfZee^gobkhgf^gmphkdbg`Zfbeebhg

Zg]fhk^Z`Zbglmma^i^klhgpahpZgml

ho^kl^Zl';nm^o^gpbmaZ`enmh_^g`bg^^kl

`hbg

Portfolio

June

00 DXB May 11 cover.indd 62-65 Job Perks.indd 64 66

CMYK

5/31/11 AM 5/19/11 10:09:24 4:57:02 PM

62-65 Job Perk


Recruitment

65

ve

a

kbg%



`^

l

Tech recruiters are scouting college campuses and hosting events to attract the right talent. Many college seniors receive at least six offers by the end of the first term.

l

hgma^ch[fZkd^m%_^paZo^ma^ldbeelmaZm



m^\a\hfiZgb^lehhd_hk%lZb]<Z]bkE^^%

r

\ab^_m^\agheh`rh__b\^kZmSrg`Z'

Zm

<hee^`^lkZk^erm^Z\aikh`kZffbg`

bg

eZg`nZ`^lebd^IAI%Kn[rZg]Irmahg% pab\aaZo^[^\hf^fhk^ihineZkZm rhng`p^[\hfiZgb^lmaZghg^lebd^ CZoZ%a^lZb]'Hma^kldbeel%ebd^phkdbg` pbmaeZk`^Zfhngmlh_]ZmZZg]ZgZermb\l% \Zg[^Z\jnbk^]hgerZmZ_^p\hfiZgb^l' ÊMa^k^Zk^_^pikh`kZff^lmaZmZ\mnZeer

h

m^Z\amahl^mabg`l%Zg]r^mmaZmÍlma^

Zg

ikbfZkri^hie^p^abk^%ËE^^lZb]'

bZel

abm^&

M^\ak^\knbm^klaZo^Zelh^qiZg]^] ma^bkl^Zk\a^l'Ma^rlmbeel\hnm\hee^`^

CORBIS/ARABIAN EYE



ma^

Companies like Google and Zynga offer free haircuts to recruits.

Zg]iZkmb^l%bgZl^Zk\a_hkmZe^gmmaZmbl k^fbgbl\^gmh_ma^]hm&\hffZgbZ' Ma^inlamhbfik^llk^\knbmlpZl_neer

Lbfie^@^h%pab\afZd^lmhhel_hk lfZkmiahg^l%pZl\h&ahlmZmZ]Zg\^ iZkmrZmma^_^lmboZe'CZr:]^elhg%\ab^_

\Zfinl^l%iZkmb\neZkerLmZg_hk]Íl

^ob]^gmZmma^]hs^glh_iZkmb^lahlm^]

^q^\nmbo^h_ma^\hfiZgr%^qieZbg^]maZm

\hfinm^kl\b^g\^]^iZkmf^gm%pa^k^

[rm^\a\hfiZgb^lZmma^Lhnma[r

ma^_^lmboZepZlZgb]^ZeieZ\^mh_bg]

mablr^ZkbmpZl\hffhg_hkl^gbhklmh

Lhnmap^lm_^lmboZebg:nlmbg%M^qZl%bg

mZe^gm^]^g`bg^^kl'

k^\^bo^aZe_Z]hs^gh__^kl[rma^^g]h_

FZk\a%pa^k^lmZkmnilmkb^]mhhg^&

ÊMa^f^llZ`^[^bg`l^gmblmaZmmablbl

ma^_bklmjnZkm^k';nmlbg\^\hee^`^]^`k^^l

ni^Z\ahma^kpbma_k^^]kbgdl%lnlab%

Z\hhe%\hheieZ\^mhphkd%Ë:]^elhglZb]'

a^]

Zk^ghmfZg]Zmhkr%k^\knbm^klZk^Zelh

\h\dmZbel%b\^l\neimnk^l%\hlmnf^]

ÊMaZmfZmm^klpa^grhnZk^Zrhng`%

^kl

`hbg`mh\hfinm^k\h]bg`\hfi^mbmbhgl

Z\kh[ZmlZg][b`&gZf^[Zg]lZg]=Cl'

abilm^k]^o^ehi^k'Ë■

folio

June 2011



9/11 4:57:02 PM

00 DXB May 11 cover.indd 62-65 Job Perks.indd 65 67

5/31/11 AM 5/19/11 10:09:25 4:57:10 PM

CMYK


66

Hebo

_khf

Z]n

Ch

L\a

mbme^

ma^

ma^b

<ak

[^_h

Zeh

:g]

lb`g

ma^

FZk

lZf

Zgn

=

k^ik

Amy Mauer-Litos reads a Nook e-reader her daughter Eliana Litos recieved as a gift.

_kZ\

`kZ]

ia^ iZk

A NEW DEMOGRAPHIC

^&k^

It used to be the older generation that used e-readers, but now they have gone mass market. One result is that sales of e-books in the children and teenage markets have risen dramatically, reports Julie Bosman.

Zg]Z]nem`^gk^_b\mbhgÈkhfZg\^%

pah

frlm^kb^l%makbee^klÈaZll^^f^]Zefhlm

k^Z]

[hmmhfe^ll';nmghpmaZm^&k^Z]^klZk^

AZk

\a^Zi^kZg]fhk^ie^gmb_ne%ma^raZo^`hg^

ik^_

fZllfZkd^m%k^Z\abg`\hglnf^klZ\khll

^]bm

Z`^Zg]]^fh`kZiab\`khnil%Zg]^gmb\bg`

hgm

lhf^f^f[^klh_ma^rhng`^k`^g^kZmbhg

Zg^

mhib\dma^fni_hkma^_bklmmbf^'

rhn

:gh

ma^

ÊMa^db]laZo^mZd^gho^kma^^&k^Z]^kl%Ë

lhm

HF>MABG@>QMK:HK=BG:KR

lZe^lbgCZgnZkr%ni_khfZ[hnmlbqi^k

lZb]KbmZMak^Z]`beeh_AZkkblhg%G^pRhkd%

[hh

aZii^g^]Z_m^k>ebZgZEbmhlk^\^bo^]

\^gmZr^Zk[^_hk^ÈZ[hhfbglZe^lmaZm

pahl^**&r^Zk&he]]Zn`am^kk^jn^lm^]Z

Zg^&k^Z]^kZlZ`b_mbg=^\^f[^k'ÊLhf^

jnb\der`hmma^Zmm^gmbhgh_in[ebla^kl

Dbg]e^_hk<akblmfZl'

p^^dlB\hfie^m^er_hk`hmZ[hnmMO%ËlZb]

ma^k^'Ê:]nem_b\mbhgblahm%ahm%ahm%bg

Bg+)*)%rhng`&Z]nem^&[hhdlfZ]^ni

bg`

>ebZgZ%**'ÊBp^gmmphp^^dlpbmahger

^&[hhdl%ËlZb]LnlZgDZms%ma^ik^lb]^gm

Z[hnmlbqi^k\^gmh_ma^mhmZe]b`bmZelZe^l

Dbg

pZm\abg`hg^lahp%hkghlahplZmZee'B

Zg]in[ebla^kh_AZki^k<heebgl<abe]k^gÍl

_hkmbme^lin[ebla^][rLm'FZkmbgÍlIk^ll%[nm

g^p

pZlcnlmk^Z]bg`^o^kr]Zr'Ë

;hhdl'Ê:g]ghpbml^^flmaZmm^^g_b\mbhg

lh_Zkbg+)**%ma^gnf[^kblnimh+)i^k

lmn]

bl`^mmbg`mh[^ahm%ahm%ahm'Ë

\^gm%Zlihd^lphfZg_hkma^in[ebla^klZb]'

ma^

>o^klbg\^ma^aheb]Zrl%in[ebla^klaZo^ ghmb\^]maZmlhf^ngnlnZembme^laZo^

Bgma^bkbg_Zg\r^&k^Z]^klp^k^Z]him^]

:mAZki^k<heebgl<abe]k^gÍl;hhdl%

Chg

ahm

libd^]bg^&[hhdlZe^l'Ma^Ì<akhgb\e^lh_

[rZghe]^k`^g^kZmbhgmaZmoZen^]ma^

^&[hhdlZe^lcnfi^]bgk^\^gmp^^dl_hk

GZkgbZÍl^kb^l'ÌAnla%Anla'ÍMa^Ì=hkd

]^ob\^l_hkma^bk\hgo^gb^g\^%ihkmZ[bebmr

mbme^lebd^ÌIk^mmrEbmme^EbZkl%ÍZm^^gZ`^

=bZkb^lÍl^kb^l'

Zg]%bgfZgr\Zl^l%lbfier_hkma^bkZ[bebmr

l^kb^l[rLZkZLa^iZk]4B:fGnf[^k

mh^geZk`^m^qmmhZfhk^e^`b[e^lbs^'

?hnk%ZiZkZghkfZekhfZg\^[rIbmmZ\nl

:ii^mbm^_hk^&[hhd^]bmbhglh_[^lml^ee^kl

Ehk^4Zg];^_hk^B?Zee%Zgho^e[rEZnk^g

:mAZki^k<heebgl%_hk^qZfie^%^&[hhdl fZ]^ni+.i^k\^gmh_Zeerhng`&Z]nem

Portfolio

00 DXB May 11 cover.indd 66-67 EReaders.indd 66 68

CMYK

M

k^ie

5/31/11 AM 5/19/11 10:09:26 4:57:59 PM

ÊM GETTY IMAGES

S

© 2010 NEW YORK TIMES NEWS SERVICE

_hk

ghp

mh^

La^

June

66-67 EReader


pZr_hkdb]lmhe^Zkg'ÍË

Hebo^k'!Lhf^lZe^l%in[ebla^klghm^]%Zk^

ÊB_ma^r`^mahhd^]%bmÍl`k^Zmlmn___hkma^

_khfhe]^ki^hie^\khllbg`ho^kmhrhng`&

[nlbg^ll'ËBmblmhhlhhgmhm^eeb_rhng`^k

Z]nem_b\mbhg'"

i^hie^pahaZo^cnlmib\d^]ni^&k^Z]^kl

^g\hnkZ`bg`%m^eebg`ma^bklmn]^gmlmaZm

pbeelmb\dmhma^fbgma^ehg`kng%hk`khp

ma^rZk^Zeehp^]mh[kbg`^&k^Z]^kl

[hk^]Zg]fho^hg'

mhl\ahhe_hke^blnk^k^Z]bg`]nkbg`

Chg:g]^klhg%ma^in[ebla^kh_Lbfhg L\anlm^k<abe]k^gÍlIn[eblabg`%lZb]lhf^ mbme^l%ebd^<eh\dphkd:g`^eZg][hhdlbg

;nmFhgb\ZObeZ%pahknglma^ihineZk

Lhf^m^Z\a^klaZo^Zelh[^^g

ahf^khhfZg]>g`ebla\eZll%_hk^qZfie^' ÊB]b]gÍm[nrbmngmbeBdg^pmaZm

ma^ÌGb`amPhke]Íl^kb^l%g^Zker]hn[e^]

p^[lbm^Ma^Hgebg^FhfZg]e^\mnk^l

ma^bk^&[hhdlZe^lbgma^_hnkp^^dlZ_m^k

_k^jn^gmermhiZk^gm`khnilZ[hnmbgm^kg^m

ma^m^Z\a^klbgfb]]e^l\ahhep^k^

<akblmfZl%\hfiZk^]pbmama^_hnkp^^dl

lZ_^mr%lZb]maZmbgk^\^gmfhgmalla^aZ]

Zeehpbg`db]lmhk^Z]ma^bk[hhdlhgma^bk

[^_hk^'ÊP^aZ]ZgbglmZgmk^Z\mbhgÈÌ;hr%

[^^g[hf[Zk]^]pbmajn^lmbhgl_khf

^&k^Z]^kl%ËlZb]:frFZn^k&Ebmhl%>ebZgZÍl

Zehmh_db]l`hm^&k^Z]^kl_hk<akblmfZl%ÍË

iZk^gmlZ[hnmpa^ma^kma^rlahne][nr

fhma^k%Z]]bg`%ÊB]hgÍmdghppa^ma^kbmÍl

:g]^klhglZb]%Z]]bg`maZmZghma^k

^&k^Z]^kl_hkma^bk\abe]k^g'BgZli^^\abg

ma^]^ob\^bml^e_maZmblZii^Zebg`%hkma^

lb`gb_b\Zgm[nfibglZe^lh\\nkk^]ho^k

CZgnZkrZmZiZk^gmlÍZllh\bZmbhgf^^mbg`

^ZlrZ\\^llmhma^[hhdl%[nmBpbeem^eerhn%

ma^mak^^&]Zrp^^d^g]maZmbg\en]^]

bgP^lm\a^lm^k<hngmr%G^pRhkd%ObeZ

p^Ío^aZ]Zehmh_lghp]ZrleZm^er%Zg]

FZkmbgEnma^kDbg`=Zr'ÊB_bm_heehplma^

Zld^]_hkZlahph_aZg]lmhbg]b\Zm^ahp

gbg^mbf^lhnmh_*)%la^Ílbgma^_Zfber khhfk^Z]bg`a^kGhhd'Ë

lZf^mk^g]ZlZ]neml%bmÍlma^lmZkmh_ ZgnipZk]\nko^'Ë

LHF>RHNG@>Kk^Z]^klaZo^

=b`bmZelZe^laZo^mrib\Zeer k^ik^l^gm^]hgerZlfZee

[^^g^qiehkbg`ma^\eZllb\l%maZgdl

_kZ\mbhgh_lZe^lh_fb]]e^&

mhma^ZoZbeZ[bebmrh_he]^k^&[hhdl

`kZ]^Zg]rhng`&Z]nem[hhdl%Z

maZmZk^bgma^in[eb\]hfZbgÈZg]

ia^ghf^ghgnlnZeer^qieZbg^]

]hpgehZ]Z[e^_k^^' :_m^kk^\^bobg`Zeb`am`k^rLhgr

iZkmer[rma^h[l^koZmbhgmaZm ^&k^Z]^klp^k^mhh^qi^glbo^

K^Z]^k_khfa^k`kZg]iZk^gml_hk

_hk\abe]k^gZg]m^^gZ`^kl'

<akblmfZl%FbZ@Zk\bZ%Z*+&r^Zk&

:ghma^kma^hkrln``^lm^]maZm

he]_khfMhn\a^m%PZlabg`mhg%

ma^f^f[^klh_ma^rhng`^kl^m

]hpgehZ]^]Ebmme^Phf^g%Z[hhd

pahp^k^_bklm^g\hnkZ`^]mh

la^aZ]ghmk^Z][^_hk^'ÊBmfZ]^f^

k^Z][rma^bff^gl^erihineZk

\kr%ËFbZlZb]'ÊMa^gBk^Z]Ang`^k

AZkkrIhmm^k[hhdlm^g]^]mh

@Zf^l%Ëma^[^lm&l^eebg`]rlmhibZg

hg^

ik^_^kaZk]\ho^kho^kZgrhma^k

gho^e%ÊZg]bmZelhfZ]^f^\kr'Ë

l

^]bmbhg%lgZiibg`nima^[hhdl

g`

hgma^]Zrh_ma^bkk^e^Zl^':g]

pZlZelh`bo^gZg^&k^Z]^k'ÊBebd^

Zg^\]hmZe^ob]^g\^abgm^]maZm

bm[^\Znl^BaZo^lhfZgr]b__^k^gm

rhng`^kk^Z]^klik^_^kk^]ikbgm

[hhdlhgbmZek^Z]r%Ëa^lZb]%bg\en]bg`

kl%Ë

lhmaZmma^r\hne]^q\aZg`^

Ma^Mkhn[e^;^`bglZm1%Z_Zlm&iZ\^]

hkd%

[hhdlpbmama^bk_kb^g]l'



hg

MaZml\^g^fZr[^lehper k^ieZ\^][rmp^^glZg]m^^gZ`^kl\enlm^k^]

A^k^b`am&r^Zk&he][khma^k%Mhffr%

[bh`kZiarh_FZkdMpZbgpkbmm^g_hk \abe]k^gbgma^fb]]e^`kZ]^l'

With e-readers becoming cheaper and more plentiful, they have gone mass market, enticing some members of the younger generation to pick them up for the first time.

_Zfbernl^]ma^eh\Zeeb[kZkrÈZek^Z]r

>krg@Zk\bZ%ma^bkfhma^k%lZb]ma^

i

bg`khnilZg]k^Z]bg`ma^bkGhhdlhk

l

Dbg]e^lmh`^ma^k%pbk^e^ller]hpgehZ]bg`

[nm

g^pmbme^lpbmama^inlah_Z[nmmhg%

k

lmn]bhnler\hfiZkbg`ma^[Zmm^kreb_^h_

fZgriZk^gmlaZ][hn`am^&k^Z]^kl_hk

nlnZe\ahk^h_Êen``bg`Zkhng]-)ihng]l

Zb]'

ma^]^ob\^lZg]Z\\^llhkblbg`ma^fpbma

ma^bk\abe]k^gZlaheb]Zr`b_ml':[hnmaZe_

h_[hhdl'Ë

ChgZmaZg:]e^kZg]DZm^LiZ]^\ho^klbg

ma^aZg]lbgma^khhflahmni%la^k^\Zee^]'

ahmibgd%mZg`^kbg^Zg]ebf^`k^^g'

k

^g

folio

9/11 4:57:59 PM

ÊDb]lZk^]kZpgmhma^]^ob\^l%Zg]

lmh\d^]pbmafhk^maZg,%)))^&[hhdl Èmh]hpgehZ]mbme^l_k^^%liZkbg`a^kma^

ÊMa^k^Íllhf^mabg`BÍfghmlnk^bl ^gmbk^erk^ieZ\^Z[e^Z[hnmaZobg`ZlmZ\dh_

ma^k^ÍlZ]^_bgbm^]^lbk^[riZk^gmlmhfho^

bgobmbg`[hhdl%cnlmpZbmbg`_hkrhnkdb]lmh

ghpma^g^p^lmi^hie^pahZk^[^`bggbg`

[hhdlbgmhmabl_hkfZm%ËObeZlZb]'ÊGhp

`kZ[%Ë@Zk\bZlZb]'Ê;nmBÍfZgZob][^eb^o^k

mh^qi^kb^g\^^&k^Z]^kl%ËlZb]FZmma^p

rhnÍk^_bg]bg`i^hie^pahZk^lZrbg`3

maZmrhng^^]mh_bg]paZm^q\bm^lrhnk

La^Zk%ma^in[ebla^kh_Lm'FZkmbgÍlIk^ll'

ÌE^mÍlnl^ma^ieZm_hkf'E^mÍlnl^bmZlZ

\abe]Z[hnmk^Z]bg`'LhBÍfZee_hkbm'Ë■

ÊMa^rhng`Z]nemlZg]ma^m^^gZ`^klZk^ GETTY IMAGES

nl

Technology

67

June 2011

00 DXB May 11 cover.indd 66-67 EReaders.indd 67 69

5/31/11 AM 5/19/11 10:09:27 4:58:02 PM

CMYK


moet.pdf

5/16/11

4:23:58 PM

E

TH

S T

Yo is un to C

M

Y

CM

MY

CY

CMY

K

June

00 DXB May 11 cover.indd 70

5/31/11 10:09:31 AM

69-73 Essentia


Essentials

THE BEST OF LEISURE AND LIFESTYLE

SOME FAVOURITE THINGS You would be forgiven for thinking that Salzburg is all about Mozart and music. While that is undoubtedly true to some extent, thereâ&#x20AC;&#x2122;s more to Salzburg than that, reports Guido Duken.

View of the Mirabell garden with the Festung Hohensalzburg in the background. June 2011

00 DXB May 11 cover.indd 71 69-73 Essential - Austria.indd 69

5/31/11 10:09:31 AM 5/19/11 5:01:10 PM

CMYK


Essentials

70

Austria

I

_rhnmhhdZFhsZkmdn`^eZg]khee^] bm]hpgZLZes[nk`lmk^^m%maZmÍlik^mmr fn\aahp_ZkrhnÍ][^Z[e^mhpZed pbmahnmmkbiibg`ho^kma^mhpgÍlfhlm _ZfhnllhghkMa^Lhng]h_Fnlb\' GhpPhe_`Zg`:fZ]^nlFhsZkmblZ

\hfihl^kBdghpZg]eho^%[nmlh_ZkBÍo^ fZgZ`^]mhZohb]pZm\abg`maZmfnlb\Ze' :iiZk^gmerlhaZo^fhlm:nlmkbZgl%[nm bmbl\hfinelhkrob^pbg`b_rhnÍk^ lmn]rbg`mhnkblf' FhsZkmZg]Ma^Lhng]h_Fnlb\

\hf[bg^bgmhZihp^k_nemhnkblmZmmkZ\mbhg' ;nmk^]n\bg`LZes[nk`mhcnlmmphmabg`l phne][^]hbg`bml*.)%)))\bmbs^glZ `k^Zm]bll^kob\^'HkfZr[^rhnlahne] fZd^maZm.+)%)))i^hie^%ZlLZes[nk` \Zgk^_^kmh[hmama^mhpgZg]ma^_^]^kZe lmZm^'<hg_nlbg`8PZbmngmberhna^Zk mabl'FhsZkmpZlZ\mnZeerghm:nlmkbZgZl LZes[nk`pZlZgbg]^i^g]^gmlho^k^b`g lmZm^pa^ga^pZl[hkg'Hger*.r^Zkl Z_m^kabl]^Zma]b]LZes[nk`[^\hf^iZkm h_:nlmkbZ'MaZmÍlma^`k^Zmmabg`Z[hnm mkZo^e%bmÍl^]n\ZmbhgZe' LZes[nk`blZib\mnk^ljn^\bmr

“T is fa on is (J th an

ehobg`er\kZ]e^][^mp^^gma^*%20+& f^mk^Ngm^kl[^k`Èma^\ehl^lm:eibg^

From the Mönchsberg you get a bird’s eye view of Salzburg’s Baroque beauty.

i^ZdÈZg]mphlfZee^kfhngmZbgl%ma^

f^Z

F’g\al[^k`Zg]DZinsbg^k[^k`'Ma^

_hhm

LZesZ\akbo^kf^Zg]^klmakhn`ama^mhpg

p^k

[bl^\mbg`ma^Ì:elmZ]mÍ!He]Mhpg"maZm

:g]

bl]hfbgZm^][r[Zkhjn^mhp^klZg]

gZo

\ank\a^lZg]ma^bfik^llbo^?^lmng`

lah

Aha^glZes[nk`%hg^h_>nkhi^ÍleZk`^lm

_hk

f^]b^oZe\Zlme^l'LZes[nk`Íl_Zfhnl

_k^^

[Zkhjn^Zk\abm^\mnk^eZk`^erlnkobo^]

Zeeh

Phke]PZkBBbgmZ\mZg]bmpZleblm^]ZlZ

]bl\

NG>L<HPhke]A^kbmZ`^Lbm^bg*220'

mkbi

Portfolio

00 DXB May 11 cover.indd 72 69-73 Essential - Austria.indd 70

CMYK

M

5/31/11 10:09:33 AM 5/19/11 5:01:15 PM

June

69-73 Essentia


Essentials Austria

71

Clockwise: There’s no need to go to Vienna to enjoy the coffee house experience; A coach tour is a leisurely way of exploring Salzburg; There’s no shortage of delicacies.

]

mmr



hlm



Z

BÍo^

\Ze'

nm

bhg'

`l



kZe

Zl

g

km





pg



lZ

folio

9/11 5:01:15 PM

“The palace garden is also stunning, a fact that wasn’t lost on Hollywood as it is here where Maria (Julie Andrews) and the children danced and sang ‘Do-Re-Mi’.”

bmlmZe^lh_[blahil%ikbg\^l%fblmk^ll^l Zg]bgmkb`n^'Ma^iZeZ\^`Zk]^gblZelh lmnggbg`%Z_Z\mmaZmpZlgÍmehlmhg Aheerphh]Zlbmbla^k^pa^k^FZkbZ!Cneb^ :g]k^pl"Zg]ma^\abe]k^g]Zg\^]Zg] lZg`Ì=h&K^&FbÍ';Zk^eraZ]A^b]b_bgbla^] bfiZkmbg`maZmgn``^mh_pbl]hfpa^g% Bdb]rhnghm%ma^lhng]lh_Ì=h&K^&F^Í _bee^]ma^Zbk'Ma^lhnk\^h_mablbfikhfimn fnlb\Zebgm^ken]^mnkg^]hnmmh[^lhf^ aZiirl\ahhe`bkelhgZghnmbg`' P^\Zkkb^]hgf^Zg]^kbg`Zehg`ma^

Ma^:elmZ]mbl_Zbker\hfiZ\m%pab\a

BlmZr^]Zmma^_bo^&lmZkLa^kZmhg

LZesZ\akbo^kÍlkb`am[Zgdmakhn`ama^

f^Zglrhn\Zg^qiehk^bme^blnk^erhg

LZes[nk`!la^kZmhglZes[nk`'\hf"%lbmnZm^]

Ìfh]^kgÍHe]Mhpg%lh\Zee^][^\Znl^bmbl

_hhm':len\dphne]aZo^bm%bmbla^k^

kb`amg^qmmhma^Ì_ZfhnlÍFbkZ[^eeIZeZ\^

Z_^p\^gmnkb^lrhng`^kmaZgma^:emlmZ]m

p^k^fhlmh_ma^ZmmkZ\mbhglZk^_hng]'

Zg]`Zk]^g%pbmabg^ZlrpZedbg`]blmZg\^

ÈZ`^bl_Zbkerk^eZmbo^bgLZes[nk`'A^b]b

:g]maZgdlmhma^fhngmZbglZg]kbo^k%

h_ma^:emlmZ]m':g]bmblbgma^FbkZ[^ee

pZl_neeh_bgm^k^lmbg`_Z\ml%[nmma^fhlm

gZob`Zmbg`bl_Zbker^Zlr'Hg^mabg`rhn

`Zk]^gmaZmfrLZes[nk`^qi^kb^g\^

_nghg^pZlpa^gla^ihbgm^]hnm`Zn`^

lahne]aZo^blma^LZes[nk`<Zk]!€+.'))

lmZkm^]hgZlnggrlikbg`]ZrZb]^]

fZkdlhgma^[nbe]bg`lZmma^^gmkZg\^

_hk+-ahnkl"maZm`bo^lrhnhg^mbf^

[rA^b]b%Zlni^k^__b\b^gmZg]ab`aer

h_ma^gZkkhpLm^bg`Zll^':iiZk^gmer

_k^^^gmkrmhma^\bmrÍlZmmkZ\mbhgl%

dghpe^]`^Z[e^mhnk`nb]^pah\e^Zker

Zg:f^kb\ZgmZgd\k^p]nkbg`PPBB

Zeehplnl^h_in[eb\mkZglihkmZg]`bo^l

eho^lLZes[nk`'

mkb^]mh`^mma^bkmZgdmhZÌahnl^h_bee

]bl\hngmlhg\nemnkZe^o^gmlZg]l^o^kZe mkbilZg]hnmbg`l'

Ma^ablmhkr[^abg]ma^FbkZ[^eeIZeZ\^ phne]]hZgrlhZihi^kZikhn]pbma

k^inm^ÍZebmme^_nkma^k]hpgma^khZ]Zg] ikhfimer`hmlmn\d'Ma^LZes[nk`^kl%

June 2011

00 DXB May 11 cover.indd 73 69-73 Essential - Austria.indd 71

5/31/11 10:09:34 AM 5/19/11 5:01:29 PM

CMYK


Essentials

72

Austria

SALZBURGERLAND TREATS Salzburg is a convenient location to explore some of the many attractions the state has to offer. All of these locations are an easy and incredibly scenic day trip away, or you can stay overnight.

The Gastein Valley, the longest side valley in the Hohe Tauern range, is home to Bad Gastein. This picturesque Belle Epoque town offers a holistic spa experience at the new Felsentherme Gastein. In the middle of the valley is Bad Hofgastein, which attracted European royalty over the centuries for its thermal springs. Take the cure at the new Alpen Therme Gastein or the Spa & Rehabilitation Centre. The world famous Heilstollen, caves deep inside the mountains, offer a unique radon thermal and water vapour bath.

kilometre park is Austria’s biggest and Europe’s second largest national park. Hohe Tauern is fairly unique as it is situated almost exclusively on privatelyowned land. It includes mountain ranges along the central Alps with Austria’s highest mountain, the Großglockner (3,789 metres), some 130 square kilometres of glaciers (even though they are decreasing) and several major rivers (most importantly Salzach, Mur, Isel and Möll). The National Park Hohe Tauern contains one third of all plant species that can be found in Austria, alongside with some 10,000 animal species. The largest visitor centre is found in Mittersill, which is perfect for kids thanks to an educational and hands-on experience that demonstrates the eight worlds that are found in the national park.

[^bg`anfhkhnli^hie^%aZo^lm^Z]_Zlmer ]^\ebg^]mhk^ghoZm^mablbgm^k^lmbg`

The its n num

\hgo^klZmbhgib^\^'HkfZr[^bmbllbfier ma^dghpe^]`^maZmfhk^maZghg^Zkfr aZle^_mbmlfZkdhgma^\bmrÍlablmhkr' :lfhlmh_ma^fZchkmhnkblmlbm^lZk^ _hng]hgma^e^_m[Zgd%p^\khll^]ma^ LZesZ\ahgma^FhsZkmlm^`i^]^lmkbZg [kb]`^%pab\aeZg]^]nlkb`ambgFhsZkm LjnZk^Zmma^_^^mh_FhsZkmÍllmZmn^' A^b]bihbgm^]hnmma^makhg`lh_CZiZg^l^ mhnkblmlpah%la^^qieZbg^]%aZo^Zli^\bZe Z__bgbmr_hkablfnlb\'Lh:nlmkbZgfnlb\ lmZk?Ze\h]b]gÍm`^mbmpkhg`bgÌKh\d F^:fZ]^nlÍpa^ga^kZii^]ÊA^pZl ZLni^klmZk4A^pZlihineZk4A^pZllh ^qZem^]4;^\Znl^a^aZ]_eZbkË'

“We crossed the Salzach on the Mozartsteg pedestrian bridge, which landed us right in Mozart Square at the feet of Mozart’s statue.”

M

_hk

lfh

LZes

Zg] A^b]b%pbmaM^nmhgb\^__b\b^g\r%fZ]^

At the end of the valley is Sportgastein, a name that speaks for itself. In winter this is a skier’s paradise with numerous pistes that cater for all abilities. In summer it is the hiking and cycling paths that attract the fitness minded. But even if you are not an active person it is well worth taking a gondola to the top of the Stubnerkogel (2,650 metres above sea level) and drink in the fresh air and fantastic views. If you’re travelling through Salzburgerland you will probably enter and leave National Park Hohe Tauern without even realising it. This 1,800 square

The Krimmler Waterfalls, Austria’s highest at 380 metres, are also part of the National Park Hohe Tauern. They are stunningly beautiful and you can explore them by hiking along a path following the course of all three waterfalls. Besides the healthy hike, ongoing research by the Paracelsus Private Medical University Salzburg has proven that the falls’ fine atomised water has a healing effect on allergic asthma. In Salzburgerland the journey is often as interesting as the end destination. High Alpine peaks, dazzling green valleys and villages with their picturebook wooden houses just keep rolling past. It’s enough to make one want to sing ‘Edelweiss’.

mabg

Lhng]h_Fnlb\eh\Zmbhg"%He]K^lb]^gs

ablm

IZeZ\^%ma^?^lmboZeAZee<hfie^q%

k^_^

FhsZkmÍl;bkmaIeZ\^Zg]FhsZkmÍl

[nm

K^lb]^g\^p^k^Zee\ho^k^]':lpZlma^

LZes

DZibm^eieZms%pab\a_^Zmnk^lma^+))0

lmZg

ÌLiaZ^kZÍl\neimnk^[rLm^iaZg;Zed^gahe

M

maZm\hglblmlh_Z*)&f^mk^&mZeer^eehp[Zee

ma^

pbmaZfZghgmhih_bm'Ma^LZes[nk`^kl%

g^q

gZmnkZeer%\ZeebmÌFZggZn_FhsZkmdn`^eÍ'

\bmr

Pabe^bmbl`k^Zmmh[^Z[e^mhmb\dh__

!*01

Zeema^l^lb`aml%ma^k^blma^]Zg`^kh_

]^i

`^mmbg`ablmhkb\ZeZg]\nemnkZeho^kehZ]'

Zg]

LhfrZ]ob\^blmhmZd^bmlehp%Z[lhk[

mhL

ma^[Zkhjn^Zk\abm^\mnk^Zg]fZr[^

ma^

makhpZpZrrhnkfZi'Ma^:emlmZ]mbllh

lah

\hfiZ\mmaZm^o^gZbfe^llpZg]^kbg`pbee

l^^

`^mrhnp^k^rhnpZgmmh[^'

ebd^ Portfolio

00 DXB May 11 cover.indd 74 69-73 Essential - Austria.indd 72

CMYK

ZgZ

lnk^maZmma^K^lb]^gsieZms!Zghma^k

5/31/11 10:09:35 AM 5/19/11 5:01:39 PM

June

69-73 Essentia


er

Essentials Austria

73

The Gastein Valley is renowned for its natural beauty, skiing, hiking and numerous spas.

er

r



m

^l^

\bZe

\



h

^

s



Ma^@k—gfZkdmhgNgbo^klbm‚mlieZms% _hk^qZfie^%blZg^qiehlbhgh__k^la_knbm% lfhd^]f^ZmlZg]mhnkblmdgb\d&dgZ\dl' LZes[nk`pZl[kb^_eriZkmh_;ZoZkbZ% Zg]lhf^h_maZm_Zfhnl@^f—meb\ad^bm%

Ng]^klmZg]Z[er%\^f^m^kb^l]hghm

lahiibg`lmk^^mmaZmh__^kl^o^krmabg`

ZgZ`k^^Z[e^Zg]_kb^g]erpZrh_]hbg`

_^Zmnk^hgfhlmi^hie^Ílaheb]ZrieZgl%[nm

_khf_bg^k^lmZnkZgmlmhEhnblOnbmmhgZg]

mabg`l%l^^flmhaZo^lmZr^]hg!Lhf^

LmI^m^kÍl<^f^m^krblphkmarh_ZoblbmZl

FhsZkmdn`^eg';rma^mbf^rhnÍo^_bgbla^]

ablmhkbZgl\eZbfmaZmFhsZkmZepZrl

ma^he]^lm`kZo^lmhg^aZbelZeema^pZr[Z\d

pbmama^makhg`lh_i^hie^Zg]lahiibg`

k^_^kk^]mhabfl^e_Zl[^bg`@^kfZg%

mh*+11'FhsZkmÍllblm^kbl[nkb^]a^k^%Zlbl

bgma^@^mk^b]^`Zll^bmpbee[^mbf^mhlbm

[nme^mÍlghm`hma^k^"'LhfZd^ebd^Zk^Ze

IZne?—klmpahbgo^gm^]ma^FhsZkmdn`^e

]hpglhf^pa^k^%aZo^Z\h__^^%Zg]k^_e^\m

LZes[nk`^kZg]abmma^g^Zk^lmlZnlZ`^

Zg]lmZkm^]Zpahe^\hg_^\mbhgZkr\kZs^'

hgma^]nZebmrh_LZes[nk`'

lmZg]_hkZpnklmpbmafnlmZk]'

:g]r^l%bmblbgmabl`kZo^rZk]maZmma^OZg

LZes[nk`ÍlfZkd^mbg`m^ZfaZl[^^g [e^ll^]pbmaFhsZkmZg]Ma^Lhng]h_

ahe

Ma^gmZd^Ze^blnk^ermkng]e^mhl^^

[Zee

ma^LZes[nk`IZghkZfZ%pab\ablahnl^]

kl%

g^qmmhma^G^pK^lb]^gs'Mablngbjn^

ma^?^lmng`[Zag!?ngb\neZk"%pab\amZd^l

phne][^phkmaoblbmbg`_hkbml[^Znmb_ne

eÍ'

\bmriZghkZfZ[rChaZggFb\aZ^eLZmme^k

rhnnimhma^Aha^glZes[nk`?hkmk^ll'

eh\Zmbhg%Zk\abm^\mnk^Zg]ablmhkr'

!*01/È*1-0"\ho^kl*+.ljnZk^f^mk^lZg]

Ma^ob^ph_LZes[nk`bllmnggbg`_khfma^

G^plbmlg^qmmhhe]\hf_hkmZ[er%pbma

]^ib\mlma^ablmhkb\\^gmk^h_LZes[nk`

mhiZg]rhn\Zg_heehpZiZma!Zkhng]*'+

fh]^kg\en[lZ]cZ\^gmmhZg\b^gmin[l%

Zg]bmllnkkhng]lbg*1+2'<hfiZkbg`bm

dbehf^mk^l"mhMa^Fnl^nf]^kFh]^kg^

mkZ]bmbhgZek^lmZnkZgml\hfie^f^gmbg`

mhLZes[nk`mh]Zr%bm[^\hf^l\e^ZkmaZm

LZes[nk`'Mablfnl^nf_hkfh]^kg

fh]^kg\nblbg^Zg]Zg\b^gmljnZk^l

ma^:emlmZ]mblebmme^\aZg`^]':f^kb\Zgl

ZkmbllbmnZm^]hgma^F’g\al[^k`Zg]

ahnlbg`fh]^kgZkm'Ma^k^ÍlZk^Zlhgpar

h

lahne]]^_bgbm^erZelh`hb_ma^rpZgmmh

aZlZg^e^oZmhkmaZm[Zlb\ZeereZg]lrhn

=b^mkb\aFZm^l\abmsÈma^_Zfhnl:nlmkbZg

pbee

l^^paZmFZgaZmmZg!G^pRhkd"ehhd^]

Zmma^[^`bggbg`!hkma^^g]"h_ma^

^gmk^ik^g^nk%[beebhgZbk^Zg]\h&_hng]^k

ebd^bgma^*1.)l'

@^mk^b]^`Zll^%LZes[nk`Ílfhlm_Zfhnl

h_K^];neeÈ\ZeelLZes[nk`ahf^'■

'

folio

9/11 5:01:39 PM

MkZii_Zfberab]_khfma^GZsbl' ?khfma^\^f^m^krbmblZlahkmpZedmh

Fnlb\%[nm^o^gpbmahnmma^l^ma^\bmr

June 2011

00 DXB May 11 cover.indd 75 69-73 Essential - Austria.indd 73

5/31/11 10:09:35 AM 5/19/11 5:01:48 PM

CMYK


Essentials

74

Technology

Clas com

ARCADE CLASSICS

GET EXTRA LIVES

ÊM

Remember Space Invaders, Centipede and Pac-Man? The American Classic Arcade Museum is making sure that these arcade games are preserved for posterity, reports Ethan Gilsdorf.

Obg

ihbg

rhn

ma^k

fnl =HPGLM:BKL:M?NGLIHM%

=nkZg=nkZgmkb\de^lbg%fbqbg`pbma

rhng`^kmaZgma^_bgZer^Zkh_ma^

ma^o^g^kZ[e^Zfnl^f^gm\^gmk^g^Zkma^

ma^^e^\mkhgb\[^^il%sZil%Zg]\abkilh_

K^Z`ZgZ]fbgblmkZmbhg'

lahk^lh_EZd^Pbggbi^lZnd^^%mhnkblml

fZ\abg^lZkkZg`^]bgehg`khplebd^Z

=hn[e^=kZ`hg\Zf^hnmbg*210%

\eZl

Zkkbo^bgpZo^lmhieZrZbkah\d^r%kb]^

kh[hmb\Zkfr':fhg`mablZkkZrh_\eZllb\

ÊZkhng]ma^mbf^maZmmabg`l[^`Zgmh

in[

ma^[nfi^k\Zkl%Zg]infimhd^glbgmh

Zk\Z]^`Zf^l%ma^eZk`^lmbgma^phke]%

\aZg`^%ËlZrl@ZkrObg\^gm%ma^fnl^nfÍl

]h\

fh]^kgob]^h`Zf^lln\aZl=Zg\^=Zg\^

rhnÍeel^^\eZllb\lln\aZlIZ\&FZgZg]

ik^lb]^gm%pahhi^g^]bmbg*221Zg]`k^p

:?

K^ohenmbhgZg]M^kfbgZmhkLZeoZmbhg'

LiZ\^BgoZ]^kl%[nmZelhkZk^_bg]lln\a

ma^Zk\Z]^Íl\hee^\mbhgmhlhf^+1)ob]^h

i^^

ZlJnZgmnfZg]^o^gIhg`%ma^hgerhg^

`Zf^l':lma^_bklmghg&ikh_bm]^]b\Zm^]

\hf

lmbeehgin[eb\]blieZrZg]ieZrZ[e^'

mhik^l^kobg`\hbg&hi^kZm^]Zfnl^f^gml%

maZm

;nmnilmZbkl%ma^]bf%\Zo^&ebd^ :f^kb\Zg<eZllb\:k\Z]^Fnl^nf !:<:F"\k^Zm^lZghma^kk^Zebmr'I^kbh] fnlb\_khfMhmh%F^gZmPhkdZg]

A^k^%mbf^aZll\k^^\a^]mhZaZem' G^bma^kma^`Zf^lghkma^fnlb\bl

:

[^^

:<:FblZlhkmh_ebobg`ablmhkrfnl^nf h_`Zfbg`\nemnk^' Portfolio

00 DXB May 11 cover.indd 76 74-77 Essential - Tech.indd 74

CMYK

5/31/11 10:09:37 AM 5/19/11 5:02:36 PM

FEATUREWELL

ILLUSTRATION BY ROUI FRANCISCO

l\ah

[^r

fho

June

74-77 Essentia


Essentials Technology Classic arcade games are making a comeback, especially with the over 40s.

S

Double Dragon was the first 3-D arcade game and signalled the end of the 2-D era.

ÊMa^`Zf^l]hgÍmfZd^fn\afhg^r%Ë

f^]bnfÍlablmhkraZl`Zbg^]mkZ\mbhg'

Obg\^gmlZrl';nmfhg^rblaZk]erma^

:\Z]^fb\bglmbmnmbhglZg]bg]bob]nZel

ihbgm'Ngebd^Zmhma^kfnl^nfl%a^k^

aZo^[^`ngZk\abobg`ma^f';nm

rhn\Zgmhn\a'>o^kr`Zf^hgma^_ehhkbl

ik^l^koZmbhgblgÍmlbfierZl^gmbf^gmZe

ma^k^mh[^ieZr^]':g]_hk+.\^gml%ma^

^__hkmmhk^ebo^i^hie^Íl]b`bmZe\abe]ahh]l'

fnl^nfe^ml_hedlmkrmhk^obo^ma^bkhe]&

Ma^l^`Zf^lh__^kZngbjn^pbg]hp

l\ahhe`Zfbg`fhch'

bgmhma^\nemnkZeZg]lh\bZebfiZ\m

:l`Zf^kl`^mhe]^k%ma^k^Íl [^^gZk^lnk`bg`bgm^k^lmbgZk\Z]^

h_ob]^h`Zf^l' ÊJnbm^lbfier%]b`bmZe`Zf^lZk^Z

“Every game on the floor is there to be played. And for 25 cents, the museum lets folks try to revive their old-school gaming mojo.”

iZkmh_\hgm^fihkZkr\nemnk^%ËlZrl

in[eb\\hgl\bhnlg^llpbmama^+))0

A^gkrEhphh]%\nkZmhkh_LmZg_hk]

fÍl

]h\nf^gmZkr_befMa^Dbg`h_Dhg`3

Ngbo^klbmrÍlAblmhkrh_L\b^g\^Zg]

k^p

:?blm_neh_JnZkm^kl%pab\ah__^k^]Z

M^\agheh`r<hee^\mbhglZg]?befZg]

^h

i^^dbgmhma^phke]h_k^mkhob]^h`Zf^

F^]bZ<hee^\mbhgl'ÊB_p^\Zk^Z[hnm

]

\hfi^mbmbhgl'Lbg\^ma^g%ma^ln[\nemnk^

ng]^klmZg]bg`hnk\nemnk^%p^aZo^mh

`Zf^lZg]f^fhkZ[bebZZk^ahnl^]Zm

maZm^qnemlma^l^`Zf^laZl[khZ]^g^]

\Zk^Z[hnmik^l^kobg`bmlablmhkr%Zg]

ma^Ngbo^klbmrh_M^qZlZm:nlmbgZg]

[^rhg]Z]^]b\Zm^]_^p'@kZ]nZeer%Z

`Zf^lZk^ZiZkmh_maZmablmhkr'ËLbfbeZk

ma^Lmkhg`GZmbhgZeFnl^nfh_IeZrbg

fho^f^gmmh\hee^\mk^eb\l_khfma^

bglmbmnmbhgZe^__hkmlmh`Zma^kob]^h

Kh\a^lm^k%G^pRhkd'

ml%

folio

9/11 5:02:36 PM

FEATUREWELL

\eZllb\l'MablghlmZe`bZmkbiabmma^

f

75

June 2011

00 DXB May 11 cover.indd 77 74-77 Essential - Tech.indd 75

5/31/11 10:09:37 AM 5/19/11 5:02:49 PM

CMYK


Essentials

76

Technology

Ehphh]Zelhli^Zka^Z]lma^Ì`Zf^ \ZghgÍikhc^\m%Zeblmh_ob]^h`Zf^l leZm^]mh[^ik^l^ko^][rma^Eb[kZkr h_<hg`k^ll':\hffbmm^^h_`Zf^ ]^o^ehi^klZg]^qi^kml\ahl^ma^_bklm *)`Zf^l3_khf*2/+ÍlLiZ\^pZk !\hglb]^k^]mh[^ma^_bklm\hfinm^k `Zf^"mhM^mkblZg]Lni^kFZkbh;khl',' <hgl^koZmbhgblZelhiZkZfhngm_hk ikZ\mb\Zek^Zlhgl3:k\Z]^aZk]pZk^ bl_kZ`be^'Ma^`Zf^lma^fl^eo^lp^k^

Atar Sev

ikh`kZff^]bgmhma^\bk\nbm[hZk]l% Zg]b_mahl^_Zbe%ma^`Zf^l]b^' Ma^ik^l^koZmbhgfho^f^gmlahpl

khhf

ghmhgerahp_Zkma^m^\agheh`raZl

Êikh

ikh`k^ll^]%[nmZelhahpfn\ain[eb\

_bg]

i^k\^imbhgh_ob]^h`Zf^laZl\aZg`^]'

bl]

ÊMabl`Zf^`^g^kZm^]bmlhpg+)&fbgnm^

ÊMa

l^`f^gmhg/)Fbgnm^l%ËlZrlObg\^gm%

ma^

“A committee of game developers and experts chose the first 10 games: from 1962’s Spacewar! (considered to be the first computer game) to Tetris and Super Mario Bros. 3”

Q[h

he] The American Classic Arcade Museum is a hands-on experience as you can play the games. The museum has 280 classic arcade games.

h_[

A

k^\h

i^h

IZ\

<^g

Zg]

Bgm^

Mhn

*0.

gZf

abl

ÊMa

?hk lmZg]bg`bg_khgmh_=^ZmaKZ\^%

mhhd

hg^h_ma^fnl^nfÍl\khpgc^p^el'

=b`

Ma^]kbobg``Zf^bgoheo^l\Zklknggbg`

?ng

ho^kÌ`k^febgl%Ípab\abgma^bkibq^eZm^]

hpg

_hkfehhd^]ebd^i^]^lmkbZgl'Bgbml]Zrbm pZlobeb_b^]Zlfn\aZla^Zorf^mZefnlb\

:G

Zg]=ng`^hgl=kZ`hgl'Pbmabml[eh\dr%

bgn

lmb\d&_b`nk^%pabm^&hg&[eZ\d`kZiab\l%

Pbb

bmghpl^^fleZn`aZ[erikbfbmbo^%Zg]

Khh

ZlmZf^ZlZaZrkb]^'ÊMa^l^]Zrlhg

^gch

IeZrLmZmbhg%bmphne][^kZm^]Ì>_hk

Fbl

^o^krhg^%ÍËchd^lObg\^gm'

lbm^

:k\

FZgr\eZllb\`Zf^klZk^ghpbg ma^bk-)l%Zg]lhf^lmbeeik^_^kieZrbg` bgZk\Z]^lho^kieZrbg`bgma^bkebobg`

Pac-Man was released in the 80s and became an icon of popular culture. Pac-Man not only created a new genre but also became the most successful arcade game ever. Portfolio

00 DXB May 11 cover.indd 78 74-77 Essential - Tech.indd 76

CMYK

5/31/11 10:09:39 AM 5/19/11 5:02:54 PM

`Zf

fh]

June

74-77 Essentia


folio

9/11 5:02:54 PM

Essentials Technology

77

ng]^klmZg]%fhk^Z\\^llb[e^%Zg]]hgÍm k^jnbk^ma^]^]b\Zmbhgh_Z,&=%_bklm& i^klhglahhm^k`Zf^' Dhae^kÍl@Zf^uEb_^[eh`k^`neZker eblmlma^oZkbhnl<hffh]hk^/-hk:fb`Z \Zkmkb]`^la^Ílng^Zkma^]ZmmZ`lZe^lZg] makb_mlmhk^l'Ê+&=pZlgÍmZk\aZb\'BmpZl bg_Z\mZlni^kbhkpZrmh]^lb`g`Zf^l' Hkb_ghmlni^kbhk%Zngbjn^lmre^maZm g^^]lmh[^ik^l^ko^]'Ë:g^p`^g^kZmbhg h_ikh`kZff^klblZglp^kbg`mabl\ZeeZg] Atari and other game consoles quickly became part of contemporary culture in the 80s. Several institutions are now collecting and preserving the games.

khhfl'=hgZe]AZr^lpahfObg\^gm\Zeel

;nmpaZmÍlehlmbgieZrbg`Zk\Z]^`Zf^l

]^lb`gbg`k^mkh`Zf^lmaZmfbfb\ma^ehhd Zg]_^^eh_ma^l^Zk\Z]^`Zf^lh_rhk^' ÊBZflnk^maZm_hklhf^k^mkh&`Zf^kl%

Êikh[Z[erma^[^lm\eZllb\`Zf^ieZr^k^o^kË

Zmahf^blma^lh\bZe^qi^kb^g\^'ÊRhn

lmkbiibg`ZpZrma^lnk_Z\^eZr^klZllh\bZm^]

_bg]lg^pQ[hq`Zf^lngbgm^k^lmbg`'A^

\hne]`hmhma^Zk\Z]^Zg]l^^rhnkhe]^k

pbmafh]^kg`Zf^l`bo^lma^fma^_^^ebg`

bl]kZpgmhma^Êlbfieb\bmrËh_\eZllb\l'

[khma^kÍll\hk^_khfma^gb`am[^_hk^%ËlZrl

h_[^bg`\ehl^kmhlhf^mabg`p^fb`am\Zee

ÊMa^r]hgÍm]^i^g]hgma^`kZiab\l%ËlZrl

<akblmhia^k@kZgm%^]bmhkbg\ab^_h_ma^

\hk^`Zf^&ieZr%ËlZrlEhphh]'

ma^lh_mpZk^^g`bg^^k_khfLZe^f'ÊMa^

ob]^h`Zf^[eh`ChrlmbjZg]Zf^f[^kh_

Q[hq\hgmkhee^kaZl%ebd^%+)[nmmhgl'Ma^

ma^`Zf^\Zghg\hffbmm^^'ÊPa^gp^Ík^

LHB?ma^l^Zk\Z]^`Zf^lZk^gÍmg^\^llZkber

he]`Zf^l%bmÍlZchrlmb\dZg]Z\hnie^

mZedbg`Z[hnm`Zf^ik^l^koZmbhg%p^Ík^ghm

Z[hnmho^k&ma^&abee`Zf^klmkrbg`mh

h_[nmmhgl'Ë

cnlmmZedbg`Z[hnmma^`Zf^'P^g^^]mh

k^\Zimnk^ma^bkiZlmZk\Z]^`ehkr%i^kaZil

AZr^lahe]ll^o^kZeab`a&l\hk^phke]

ik^l^ko^ma^ieZr^k'ËLhf^ahf^\hglhe^

ma^rln\\^^]bgk^mnkgbg`ieZr^klmh

k^\hk]l%bg\en]bg`[^bg`hg^h_hgerlbq

`Zf^lghpaZo^hgebg^e^Z]^k[hZk]l%lh

lbfie^kinkbmr'Ma^r^o^g^ohd^ZfblieZ\^]

i^hie^mh`^mZi^k_^\ml\hk^bgZk\Z]^

maZmlh\bZe^qi^kb^g\^bl\hfbg`[Z\d'

ghlmZe`bZ_hkZmbf^maZmZ`Zf^kfZr

IZ\&FZg'A^Zelhahe]lk^\hk]lbgChnlm%

Ma^k^ÍlZelhma^\ZfimaZmZk`n^l

ghmaZo^i^klhgZeer^qi^kb^g\^]3FZkd

<^gmbi^]^%Fbeebi^]^%Lni^kSZqqhg%

maZmZ\kn\bZe`Zf^&ieZrbg`^qi^kb^g\^

AZs^emhg%Z`^+-%oblbm^]?nglihmpbmaabl

Zg]l^o^kZehma^kl':m?nglihmÍl:ggnZe

]blZii^Zk^]pa^g`Zf^]^lb`g^kl

lblm^kZg]gb^\^_hkma^mabk]mbf^bg_hnk

Bgm^kgZmbhgZe<eZllb\Ob]^h@Zf^

[^`Zg\k^Zmbg`k^Zeblmb\%bff^klbo^

]Zrl'ÊMa^k^Zk^Zehmh_`Zf^la^k^B`k^p

MhnkgZf^gm%pab\a]kZpl[^mp^^g*.)Zg]

`Zf^^gobkhgf^gmlln\aZlPhke]h_

nihg%Ëa^lZrl'ÊBmÍlebd^ghlmZe`bZ':eema^

*0.\hfi^mbmhkl%AZr^l]^_^g]labl`hh]

PZk\kZ_m'Mh<akblDhae^k%ob]^h`Zf^l

g^p`Zf^lZk^\kZsr&`hh]&ehhdbg`';nmB

gZf^'<nkk^gmer%a^ÍlmkZbgbg`mhk^\eZbf

^]bmhkZmPbk^]'\hfZg]Z]^ohm^]`Zf^l

ebd^\hfbg`a^k^'Ma^r^o^gaZo^Ihg`a^k^

ablhe]=b`=n`Zg]?kh``^kk^\hk]l'

\hee^\mhk%1&[bm&lmre^`Zf^lZk^^Zlb^kmh

_khf*20+'BmÍl\hhema^raZo^maZm'Ë■

ÊMa^k^ÍlZehmh_phkdbgoheo^]%ËAZr^llZrl' ?hk^qZfie^%l^mmbg`ma^<^gmbi^]^k^\hk] mhhdabfgbg^ahnklh_\hgmbgnhnlieZr4 =b`=n`mZd^l*+mh*.ahnkl'AZr^l`h^lmh ?nglihmhg\^ZfhgmamhikZ\mb\^'A^Zelh hpgl*+Zk\Z]^fZ\abg^l' :GHMA>KHIMBHG_hkmahl^bgm^k^lm^] bgniibg`ma^bkhe]Fl'IZ\&FZgl\hk^l3 PbbObkmnZe<hglhe^Zg]Q[hqEbo^@Zf^ Khhf%hgebg^l^kob\^lmaZme^mieZr^kl ^gchr\eZllb\lln\aZl:lm^khb]l%Mkhg%Zg] Fbllbe^<hffZg]Zmahf^'Ma^k^ÍlZelhZ lbm^\Zee^]fZf^]^o'hk`%pahl^ÌFnembie^ :k\Z]^FZ\abg^>fneZmhkÍk^ikh]n\^l `Zf^lZl_Zbma_neerZlihllb[e^_hkma^ fh]^kg\hfinm^k'

Gary Vincent is the curator of the American Classic Arcade Museum.

June 2011

00 DXB May 11 cover.indd 79 74-77 Essential - Tech.indd 77

5/31/11 10:09:39 AM 5/19/11 5:02:58 PM

CMYK


78

L

Ja no pr ag

M

h_a

ng\

lnZo

Zk^

obeeZ

iehm

Lho

?hk

kZg

ma^

lirf

<

Ì@he

Z]a

paZ

Èab

maZg

P

pbma

ahg

aZo

Zg]

:f

;^g Jeffrey Deaver attended this year’s Emirates Airline Festival of Literature in Dubai. His James Bond book Carte Blanche uses Dubai as a backdrop.

h_ma

=^Z

^qi Portfolio

00 DXB May 11 cover.indd 78 80 78-81 Jeffery Deaver.indd

CMYK

5/31/11 AM 5/19/11 10:09:44 4:58:34 PM

June

78-81 Jeffery D


folio

9/11 4:58:34 PM

Profile

79

LICENSED TO THRILL James Bond fans uttered a collective cheer as the eagerly anticipated new Bond novel – Carte Blanche – hit the shelves. Nick Rice meets Jeffery Deaver, the prolific American thriller writer responsible for the world’s favourite undercover agent’s latest escapade.

M

A><K>:MHK

Lmk^^meZpr^kZg]Z_hedlbg`^k[^_hk^

\hgmbgnZmbhggho^e'?e^fbg`h_\hnkl^

h_ma^CZf^l

[^\hfbg`Zikheb_b\\kbf^_b\mbhgpkbm^kÈ

]b^]o^krng^qi^\m^]erbgma^fb]&/)l%

;hg]gho^el%

[nma^]h^laZo^ma^pkbmbg`\k^]^gmbZel

Zg]ma^[hhdlp^k^lhihineZkmaZm

BZg?e^fbg`%

Zg]+0ln\\^ll_ne[hhdlng]^kabl[^em%

ma^^lmZm^\hgmZ\m^]hma^kZnmahklZg]

^f[h]b^]fZgrh_

ienlZgbgmbfZm^dghpe^]`^h_BZg

]^\b]^]mh\hgmbgn^pbmama^l^kb^l'Fr

ma^\aZkZ\m^kblmb\l

?e^fbg`Zg]CZf^l;hg]%[^bg`Zan`^

_kb^g]KZrfhg];^glhgblma^hgerhma^k

_Zglbg\^a^pZlZrhng`[hr'

:f^kb\Zgmhpkbm^bgma^l^kb^l'Bmabgd

h_abl^g]nkbg`\aZkZ\m^k'A^pZl

ÊFriZk^gmlaZ]Zkne^pa^gBpZl

a^pkhm^Z[hnmZaZe_]hs^gh_ma^f'

lnZo^lhiablmb\Zm^%?e^fbg`aZ]bgaZ[bm^]

`khpbg`ni'P^\hne]gÍmpZm\a\^kmZbg

B^gchr^]ma^fo^krfn\a[nmBg^o^k

Zk^Zephke]_bee^]pbmal^\k^mbo^lib^l%

_befl%[nmp^\hne]k^Z]Zgr[hhdp^

mahn`amBphne][^\hgmZ\m^]mh]hbm'Ë

obeeZbghnlZkblmh\kZmlZg]lnkk^imbmbhnl

pZgm^]'LhBlmZkm^]k^Z]bg`Z]nemgho^el%

iehml':lZrhng`fZga^pZll^gmmhma^

Zg][rmaZmBf^ZgfZmnk^_b\mbhgÈ

eZlm;hg]gho^e%+))1Íl=^obeFZr<Zk^[r

Lhob^mNgbhghglirbg`fbllbhgl_hkma^

ghmabg`kbljn†ÈlhbmpZlma^g%Z`^]

L^[ZlmbZg?Znedl%fZkd^]ma^\^gm^gZkr

?hk^b`gH__b\^Zg]^o^gmnZeerkhl^nima^

Z[hnm^b`amhkgbg^%maZmB\Zf^nihgma^

h_?e^fbg`Íl[bkmaZg]pZlI^g`nbgÍl

kZgdlh_ma^bgm^eeb`^g\^l^kob\^mh[^\hf^

CZf^l;hg][hhdlZg]fr`hh]g^ll%paZm

_Zlm^lml^eebg`aZk][Z\d_b\mbhgmbme^^o^k'

ma^kb`am&aZg]fZgmhhg^h_;kbmZbgÍlmhi

phg]^k_neZ]o^gmnk^lmhkb^l'Ë

A^aZ]mhkbl^mhma^\aZee^g`^bghk]^k

ng\hfikhfblbg`%eZ\hgb\Zg]]bk^\m':

lirfZlm^kl%:]fbkZeChag@h]_k^r' <k^Zmbg`;hg]bgablfb]-)l%_khfabl

=^Zo^keZg]^]ma^hiihkmngbmrmh \k^Zm^ma^eZm^lm;hg]Z]o^gmnk^Z_m^k

=^Zo^kaZ]Zmhn`aZ\mmh_heehpÈma^

mh\hg_b]^gmer_Z\^ma^bgm^gl^l\knmbgrh_ e^`bhglh__Zgl' ÊPa^gBpkbm^ZlmhkrhkZgho^e%B

Ì@he]^g^r^Íahnl^bgCZfZb\Z%?e^fbg`pZl

pbggbg`ma^<kbf^Pkbm^klÍ:llh\bZmbhgÍl

Z]a^kbg`mhma^_bklmkne^h_pkbmbg`Èpkbm^

BZg?e^fbg`Lm^^e=Z``^k:pZk]_hk

pZgmma^k^Z]^kmh[^mhmZeer\ZimboZm^]

paZmrhndghp'Bm\^kmZbgerphkd^]_hkabf

abl[hhd@Zk]^gh_;^Zlmlbg+))-'Bg

[rpaZmBÍo^]hg^'B]hgÍmg^^]mh[^Z

Èabl*-CZf^l;hg]gho^elaZo^lhe]fhk^

ablZ\\^imZg\^li^^\a=^Zo^klihd^h_

fnemb&fbeebhgZbk^%[nmpaZmB]hg^^]bl

maZg*))fbeebhg\hib^l`eh[Zeer'

abl`k^Zmk^li^\mZg]Z]fbkZmbhg_hk

maZmfr_ZglZk^^q\bm^]Zg]makbee^][rZ

?e^fbg`Zg]ableb_^ehg`eho^h_ma^

jnZebmrikh]n\m'MaZmma^r_^^ema^rÍo^`hm

pbma_hkfb]Z[e^bfZ`bgZmbhgZg]p^ee&

CZf^l;hg]h^nok^'Ma^BZg?e^fbg`

ma^bkfhg^rÍlphkma':g]Zgrpkbm^kmaZm

ahg^]\kZ_m%Zlmkbg`h_k^inmZ[e^pkbm^kl

^lmZm^eZm^kZiikhZ\a^]=^Zo^k%!pahaZl

lZrlma^rpkbm^_hkma^fl^eo^lÈp^eemaZmÍl

aZo^d^imma^;hg]ia^ghf^ghgZebo^

abfl^e_\k^Zm^]l^o^kZeihineZk_b\mbhgZe

Z[lnk]'Ahp^`hmblmb\ZeblmaZm8Rhnpkbm^

Zg]p^ee'C^__^kr=^Zo^kblma^l^\hg]

\aZkZ\m^klbgjnZ]kbie^`b\]^m^\mbo^

_hkrhnk_Zgl'RhnfZr\ahhl^mhpkbm^bg

:f^kb\Zg%Z_m^kabl_kb^g]KZrfhg]

Ebg\hegKarf^Zg]_^]^kZeZ`^gmDZmakrg

Zo^kr^lhm^kb\pZr_hkZlfZee`khnih_

;^glhg%mhaZo^ma^_nmnk^Z]o^gmnk^l

=Zg\^"Zg]fZ]^ma^h__^k'=^Zo^kpZl

i^hie^%Zg]rhn]hgÍmaZo^mhehp^krhnk

h_ma^;kbmblab\hg[^lmhp^]nihgabf'

lnkikbl^]%[nmpZlnmm^kermakbee^]Zg]

lmZg]Zk]lbgZgrpZrmh]hmaZm%[nmrhn

=^Zo^kfZrghmaZo^ZgrZ\mnZelir

gZmnkZeere^ZimZmma^\aZg\^'

aZo^mhdghppaZmrhnkZn]b^g\^pZgml

P^\ZgÍmZeefho^bgln\a\bk\e^l%r^m

^qi^kb^g\^Èa^pZlZchnkgZeblm%PZee

ÊBg^o^kmahn`amBphne]pkbm^Z

Zg]`bo^maZmmhma^f'Ë

June 2011

00 DXB May 11 cover.indd 79 81 78-81 Jeffery Deaver.indd

5/31/11 AM 5/19/11 10:09:45 4:58:34 PM

CMYK


80

BG<HGMK:LMmh?ZnedlÍl=^obeFZr

Zg]cnlm_be^ZpZr%[nmbmpZl_Zl\bgZmbg`'

_ZfbebZkpbma;hg]hgerZlma^lnZo^Zg]

<Zk^i^kbh]ib^\^%<Zkm^;eZg\a^bll^mbg

HkBfZrnl^ma^fbg_nmnk^_hkZl\^g^hk

lhiablmb\Zm^]mri^'Ma^;hg]bgma^[hhdl

ma^ik^l^gm]ZrZg]mZd^l;hg]mhZl^kb^l

Zgho^ebglhf^pZr'Ë

pZl\hheZg]pbmmrr^l%[nma^pZlfhk^%

h_^qhmb\eh\ZmbhglZkhng]ma^phke]';hg]

K^Z]^kllahne]ghmhger^qi^\mmh

nl^l>fbkZm^l:bkebg^mhoblbmZghe]_kb^g]

^g\hngm^k;hg]bgg^peh\Zmbhgl%[nm

abfmaZmpZlmablÈBaZo^mh_b`am%BaZo^

bg=n[ZbZg]ma^]Zssebg`^fbkZm^_^Zmnk^l

Zelh[^k^Z]r_hkZf^k\nkbZe%h\\ZlbhgZeer

mh]hmablch[%pab\apZlmhdbee'A^aZ]Z

ikhfbg^gmerZlma^Z\mbhgng_he]l'BZld^]

l^o^k^lb]^h_;hg]mh^f^k`^':emahn`a

eb\^gl^mhdbee'Lha^aZ]mh[^Zo^kraZk]

=^Zo^kpaZmbglibk^]abfmhl^miZkmh_ma^

=^Zo^k^gchrlma^lhiablmb\Zm^]\aZkf

dbg]h_i^klhg%r^ma^pZlo^krk^ZeZg]a^

[hhdbgma^Fb]]e^>Zlm^kgan['

Zg]kZib^kpbmh_ma^lfhhmamZedbg`

aZ]^fhmbhglebd^^o^kr[h]r^el^'Ë

ÊP^eeBp^gmmhma^>fbkZm^l:bkebg^

;hg]%a^ik^_^klma^]Zkd^kZgbfZe%ma^

a^pZl]ZkdZg]a^aZ]Zg^e^f^gmmh

;^bg`ln\aZgZob]^gmanlbZlmh_ma^

?^lmboZeh_Ebm^kZmnk^Zg]cnlmZ[lhenm^er

hg^pahaZlZch[mh]hÈhg^pab\a

;hg][hhdl%=^Zo^kaZl^glnk^]abl

eho^]ma^\bmr'BaZ]gÍm[^^gmhma^

nlnZeerk^jnbk^lableb\^gl^mhdbee'

[hhd\hfikbl^lfn\ah_paZmfZd^l

Fb]]e^>Zlm[^_hk^[nmBÍo^ZepZrl[^^g

ÊBaZo^mph_Zohnkbm^;hg]lÈL^Zg

ma^l^kb^llhmbf^e^llerihineZk%Zg]

_Zl\bgZm^]pbmama^Zk^Z':g]Bmhhdlhf^

<hgg^krZg]=Zgb^e<kZb`'<kZb`%[^\Znl^

aZlZelhbg\en]^]lhf^h_ablhpg

mbf^ZpZr_khfma^ebm^kZmnk^_^lmboZeZg]

a^^ibmhfbl^lma^]Zkdlb]^'IZkmh_;hg]%

ebm^kZkrmkZ]^fZkdl'GZf^erablfnembie^

k^gm^]Z\ZkZg]cnlm]kho^Zkhng]%mhhd

bgma^hkb`bgZe[hhdl%pZlo^kr^]`rÈa^

bgghoZmbo^iehmmpblml%^qm^glbo^Zg]

ib\mnk^lZg]ghm^l%pab\aBfZrg^o^knl^

blZ]Zkd\aZkZ\m^k'FZgri^hie^Zk^

Z\\nkZm^k^l^Zk\aZg]Z[k^Zdg^\diZ\^'

“T bo w w da ele w to do w lic

Jeff who Kat Portfolio

00 DXB May 11 cover.indd 80 82 78-81 Jeffery Deaver.indd

CMYK

5/31/11 AM 5/19/11 10:09:47 4:58:40 PM

June

78-81 Jeffery D


hdl

^%

o^

]Z

Zk]

]a^

e^

phne]pkbm^hg^]Zr'

“The Bond in the books was cool and witty yes, but he was more, he was dark and he had an element to him that was this – I have to fight, I have to do this job, which was to kill. He had a license to kill.”

ÊB[^`Zgpkbmbg`lnli^gl^gho^elhg ma^mkZbghgma^pZrmhphkd'BmpZlmph ahnkl^Z\apZr'BpZlghmk^ZeeraZiir bgZgh__b\^ch[Zg]Bdg^ppZr[^_hk^ ma^gmaZmBpZgm^]mhpkbm^_b\mbhg%lbg\^ BpZlZebmme^[hrk^Zeer'BpZlphkdbg` ZlZeZpr^khgPZeeLmk^^mZg]ZelhZlZ chnkgZeblmZg]^o^gZ_hedlbg`^kh_Zee mabg`l%[nmpabe^]hbg`Zeeh_maZmBpZl mkrbg`mhpkbm^_b\mbhg'Ë BmbllZ_^mhlZr=^Zo^k]h^lgÍmÌmkrÍmh pkbm^Zgrfhk^'<Zkm^;eZg\a^bllnk^mh f^^mpbmaoZlm\hff^k\bZeln\\^ll]n^mh ablikho^gebm^kZkrmZe^gmZg]ma^`eh[Ze Zii^Zeh_ma^CZf^l;hg][kZg]'Ma^

^'

folio

9/11 4:58:40 PM

Profile

g]

81

[hhdlZg]ma^Z\\hfiZgrbg`;hg]fhob^l REX FEATURE

!fhk^maZgaZe_ma^phke]ÍlihineZmbhg

Deaver has written 27 novels, which have been translated into 25 languages and sold in 150 countries.

=^Zo^kblZk^Ze\kZ_mlfZgZg]pkbm^lZm

aZll^^gZ;hg]_bef"_hkfiZkmh_Zan`^ fZkd^mbg`fZ\abg^maZm[kbg`lbglmZgm% en\kZmbo^ln\\^llZm^o^krg^phnmbg`' CZf^l;hg]bllh_bkferbg`kZbg^]hg ma^P^lm^kgphke]Íl\nemnkZe\hgl\b^g\^ maZmablpahe^phke]h_lmnggbg`phf^g% ^qhmb\mkZo^e%ZfZsbg`fZ\abg^lZg]lZo^&

e^Zlmhg^[hhdZr^ZkpbmaZf^mah][Zl^]

ma^&]Zra^khblfbll^^gZlma^^ibmhf^

hgk^l^Zk\abg`Zg]hnmebgbg`abllmhkr'

h_\hhe'

ÊMa^ikh\^llpab\aBnl^%pab\abl

PbmaZ\hheZefhlmkboZeebg`maZmh_;hg]

ngbjn^mhf^%p^eeBmabgdhgerZ_^p

abfl^e_%pa^gBZldpa^ma^kablmZldpZl

hma^kZnmahkl]hbm%blBhnmebg^Zeefr

ghm]Zngmbg`hglhf^e^o^e%=^Zo^kk^ieb^l%

[hhdl[^_hk^B[^`bgmhpkbm^'Bli^g]

ÊGhBpZlgÍmbgmbfb]Zm^][rma^ikhli^\m'

^b`amfhgmalh_ma^r^Zk]hbg`ghmabg`

BmpZl\aZee^g`bg`%[nm^o^kr[hhdbl

[nmma^hnmebg^Zg]k^l^Zk\a%Zeebgma^

\aZee^g`bg`'Mh\hf^nipbmarhnZgb]^Z

r^ZkbmmZd^lf^mhpkbm^Z[hhd'ËA^

h_rhnkhpgmZd^llhf^mabg`':g]BZfZ

Z]]l%Ê>Z\a[hhdblZ[hnm*))l\^g^l'

\kZ_mlfZg'Ma^ZgZeh`rblmaZmh_Zlnk`^hg

Ma^hnmebg^_hk<Zkm^;eZg\a^pZlZ[hnm

pahaZlZ_Zfhnli^klhga^aZlmhmk^Zm'

*.)'Ma^k^blghikhl^ma^k^ZmZee4bmblZee

Bm]h^lgÍmk^ZeerfZmm^kpahma^iZmb^gm

hg^&l^gm^g\^^qieZgZmbhgl'ÌA^k^p^e^Zkg

blÈpa^ma^ka^Íl_ZfhnlhkZahf^e^ll

Z[hnmma^[Z\d`khng]h_ma^\aZkZ\m^kÍ

i^klhgÈa^Íllmbee`hbg`mhmk^Zmabfbg

hkÌma^\aZkZ\m^k^gm^klma^khhfZg]

ma^lZf^pZr'BmÍlablch['BÍfdbg]h_ma^

ib\dlnima^`ngÍ'Ma^gBinmZeeh_maZm

lZf^'BpZgm^]mhfZd^lnk^maZmB]b]Z

hgmhfrpZeeZg]ehhdZmma^fZll\^g^l

o^kr\hfi^m^gmch[_hkfr_ZglZg]_hkma^

kZma^kmaZg\aZim^kl'Ma^gma^k^Ílma^

CZf^l;hg]_ZglZkhng]ma^phke]'Lhbm

^ebfbgZmbhgikh\^llÈÌmaZmÍlkn[[bla%

ik^l^gm^]g^p\aZee^g`^l%[nmBÍo^[^^g

makhpmaZmhnmÍhkÌe^mÍlbgl^kmlhf^mabg`

phkdbg`\ehl^erpbmama^^lmZm^Zg]ma^

ma^k^ÍÈngmbeBaZo^^o^krmabg`'Ë

[hhdbl]hg^Zg]bmÍlphkd^]hnmp^ee'Ë■

Bmbl\e^ZkerZeZ[hnkh_eho^_hk=^Zo^k% Jeffrey Deaver is a bestselling author who is known for his Lincoln Rhyme and Kathryn Dance novels.

pahlZrla^aZl[^^g_Zl\bgZm^]pbma pkbmbg`lbg\^Zrhng`Z`^%dghpbg` bglmbg\mbo^er_khf\abe]ahh]maZma^

Carte Blanche is published by Hodder and Stoughton in the UK. It will be published in the USA and Canada on June 14, 2011 by Simon & Schuster.

June 2011

00 DXB May 11 cover.indd 81 83 78-81 Jeffery Deaver.indd

5/31/11 AM 5/19/11 10:09:47 4:58:47 PM

CMYK


Essentials

82

Cuisine

BGF

h_ma

ZpZ

fr

lan

Zkm A tapas bar heavily decorated with tiles in the calle de la Cava Baja in the La Latina quarter of central Madrid.

hテ構eh

MARCHING FOR TAPAS

Zg]

Madrileテアos love their tapas, which is why they march from venue to venue to sample the best Madrid has to offer, reports Brian Johnston.

ma^

bgmh

ma^

a^Z

ma^Z

F

[^eh

blf

l^mm

Khl Portfolio

00 DXB May 11 cover.indd 8284 82-85 Madrid Tapas.indd

CMYK

5/31/11 AM 5/19/11 10:09:49 4:59:28 PM

June

82-85 Madrid T


folio

9/11 4:59:28 PM

Essentials Cuisine

83

“Madrid and the southern province of Andalusia are the best places in Spain for tapas, but Madrid has the edge for variety, with tapas dishes from all over Spain, and increasingly with culinary influences from beyond.” pZm\abg`ho^k^o^krhg^'Ë Ma^pahe^ihbgmh_ma^mZi^hblmhfho^ Z[hnm'Ma^LiZgbla\ZeeaZobg`Zgb`amhg ma^mhpgbkeZfZk\aZhkfZk\abg`Zg] mablbl^qZ\merpaZmB]h'Bphne]pZed+) fbgnm^lmhZ_Zohnkbm^mZiZlmZo^kgebd^EZ Mkn\aZ%cnlmh__IeZsZLZgmZ:gZ'Bebd^bml pabm^pZla^]knlmb\bmrZg]pbg]hplhgmh ma^dbm\a^g%pa^k^lm^kg&_Z\^]fZmkhgl mhbe'BiZkmb\neZkerebd^ma^mkZ]bmbhgZe :g]ZenlbZgh__^kbg`lln\aZlCZ[n`h lfhd^]f^ZmZg]hqmZbelm^pZg]]^eb\bhnl \khjn^mZl]^cZfgfZ]^mhhk]^k' EZMkn\aZblhpg^][rZg:g]ZenlbZg _ZfberZg]]h^lmZiZlma^he]&_Zlabhg^] BGF:=KB=%B;><HF>:<K>:MNK>

Z[nsspbmaeb_^';nmFZ]kbe^Žhl^Z\aaZo^

pZr'FZ]kb]Zg]ma^lhnma^kgikhobg\^

h_ma^gb`am'Fhkgbg`lZk^Z]bf

ma^bkhpgik^_^kk^]mZiZl]kZ`'ÊMa^k^Íl

h_:g]ZenlbZZk^ma^[^lmieZ\^lbgLiZbg

ZpZk^g^llh_\ebgdbg`\h__^^\nil[^g^Zma

ghmabg`[^mm^kmaZgl^^bg`ma^ldrmakhn`a

_hkmZiZl%[nmFZ]kb]aZlma^^]`^_hk

frahm^epbg]hp';rZ_m^kghhgBÍf

ma^mk^^mhilho^kma^m^kkZ\^lhgma^IZl^h

oZkb^mr%pbmamZiZl]bla^l_khfZeeho^k

lan__ebg`makhn`ama^Marll^g&;hkg^fblsZ

]^eZ<Zlm^eeZgZhgZgr`bo^ggb`am%ËlZrl

LiZbg%Zg]bg\k^Zlbg`erpbma\nebgZkr

Zkmfnl^nf%_kZ`be^ZlZg^``':mlbq

Zkm&ahnl^in[ebla^k>e^gZH\ahZ?hlm^k'

bg_en^g\^l_khf[^rhg]'

hÍ\eh\dBlmZkmmh_^^eZebo^':m^b`amBÍfh__

ÊMhnkma^mZo^kglZehg`:o^gb]ZMhk^khl

ÊMh`^ma^kpbma\ab\di^Zlm^p%mkbi^

bgmhma^lmk^^mlpbmaZeho^kÍl^Z`^kg^ll':l

Zg]\hfi^m^_hkZmhfZmh&Zg]&mngZlZeZ]

Zg][Zkmhebeehlhk\nlmZk]iZlmkb^l_khf

ma^lngleb]^l]hpg[^abg]ma^ln[nk[l

hkihmZmh^lpbmaB[^kbZgf^Zmpbmama^

FZ]kb]Ílhpgk^\bi^[hhd%rhn\ZgZelh

Zg]ma^ldrmnkglfZno^%Blakn`h__ma^

f^gpahÍo^cnlm[^^gZmma^[neekbg`%Ë

mZlm^Z`hh]@Zeb\bZgh\mhinl%;Zljn^&

a^Zmh_ma^]ZrZg]chbgFZ]kb]Íl`kZg]

ln``^lmlma^^]bmhk&bg&\ab^_h_LiZgbla

lmre^[^^_hkma^[^lml^Z_hh]%ËlZrlChl†

ma^Zmkb\Zei^k_hkfZg\^'

OZgbmr?Zbk%Ehnk]^l@Zksg%pahZelh

<Zkehl<Zi^e%_hh]\kbmb\_hk>eIZŠl

k^\hff^g]l?^ngm^]^e;^kkhiZkd'

g^pliZi^k'Ê:g]g^qmmhmkZ]bmbhgZe

ma^kbmnZeh_mZiZlmZo^kg&ahiibg`lh

ÊBk^`neZkeraZo^mZiZlhgma^m^kkZ\^

mZo^kglh__^kbg`mZiZl%]^lb`g^k`Zlmkh&

[^eho^]h_ma^LiZgbla'IeZsZ]^Hkb^gm^

ma^k^pbmaZe^_mblmlbg`^k&lhg`pkbm^k%Z

in[laZo^likng`nibgpab\aik^lmb`bhnl

blfr_Zohnkbm^lihm_hkma^`ehkrh_bml

_hkf^k\hgl^koZmbo^ihebmb\bZg%ZMOg^pl

\a^_lik^iZk^jnZebmrmZiZlmhhk]^k'Ë

l^mmbg`%Zg]ma^mk^^&ebg^]IZl^h]^eIbgmhk

\hff^gmZmhkZg]ZchnkgZeblmhkmph':l

BÍfghmhg^_hkmhnkl%[nmbgFZ]kb]B

KhlZe^l_hkbmlehg`\hee^\mbhgh_m^kkZ\^l

ma^rlZra^k^3>Z\amhablhpg%Zg]@h]

fZd^Zg^q\^ee^gmbgo^lmf^gmh_Ó1.mh`h

Fr^o^gbg`lZk^]^ohm^]mhma^mZi^h%

June 2011

00 DXB May 11 cover.indd 8385 82-85 Madrid Tapas.indd

5/31/11 AM 5/19/11 10:09:49 4:59:33 PM

CMYK


Essentials

84

Cuisine

Every tapas lover has their favourite place. The outdoor life on Plaza Santa Ana is particularly popular in summer.

GRAPH EAST

A ne

Tapas stands that serve every variety of smoked meats and sausages are found all over Madrid. Pimientos del Padron is a tapas that consists of pickled green peppers fried in salt.

hgZgZee&bg\enlbo^Bglb]^kÍlFZ]kb]mZi^h pbmaChZggZPbo^ee%Zehg`&m^kf>g`ebla k^lb]^gmh_ma^\ZibmZe'La^Íl^q\^ee^gm

]blmkb\m'Hgfrhpg%Bfb`amaZo^iehgd^]

\hfiZgrZg]aZlma^[hkg&Z`ZbgiZllbhg

frl^e_ZmZmZ[e^bgl\kn__rIeZsZ]^<an^\Z%

h_Zee\khll&[hk]^k\hgo^kml'B_bmÍlLiZgbla%

pbmabml[ha^fbZg&f^^ml&rniib^\khp]'

la^eho^lbm'B_ma^k^ÍlZmZiZlieZ\^bg

;nmChZggZfZk\a^lbgmhMZ[^kgZßg`^e

mhpg%la^Íl[^^gma^k^'

Lb^kkZbglm^Z]%ngZ[Zla^]Zmma^fhlmer

La^mZd^lf^ieZ\^lBphne]g^o^k

“I Ta Ca try br w on pl th on M de

fZe^%leZi&rhnk&[Z\d\eb^gm^e^'Mablblcnlm

gb[[

hma^kpbl^_bg]'Ebd^IeZsZ]^LZgmZ;k[ZkZ%

ma^ieZ\^mhmkr@Zeb\bZgmngZib^'Ma^

^Zm

Zebmme^hnmh_ma^mhpg\^gmk^%pa^k^ma^

knlmb\ib^l^^flmhfZm\ama^phh]^g

]^ei

m^kkZ\^an[[n[]khpglhnmma^iZllbg`

[^Zfl%mbe^]pZeelZg][Zkhjn^\^bebg`'

mkZ__b\'ChZggZm^eelf^ma^mZi^hblZpZrh_

L

pa^ =HP>aZo^mbf^_hkZghma^kibmlmhi8

\hf

Zg^q\nl^_hk^g]e^ll\hgo^klZmbhgl'P^

Parghm>e;h\ZŠmhÍlihk\^eZbgpZeembe^l

]kbg

aZo^hnk]kbgdlpbmalfZee`k^^gi^ii^kl

_eZngm[nee_b`ambg`Zg]_eZf^g\hl\^g^l'

Ê;n

_kb^]bglZemdghpgZlibfb^gmhl]^iZ]kg'

Ma^ahnl^li^\bZebmb^lZk^<ZmZeZg&lmre^

Zleb

[k^Z]lik^Z]pbmamhfZmhZg]`Zkeb\!iZg

ma^b

mnfZ\Z"^Zm^gpbmalfhd^]f^Zml%Zg]

:kh

]^eb\bhnlpabm^[Zbmpbma`k^^ghgbhgl'

Fb\

ChZggZdghplma^chrh_]kbgdlZg]

laZd

Ma^l^Zk^ma^KnllbZgkhne^mm^h_mZiZl3 fhlmZk^ie^ZlZgmerfbe]%[nmhg^bg*) fZd^lrhnk^r^[Zeel^qieh]^' P^pZedlhnma%]^^ibgmhma^<an^\Z

GRAPH EAST

eb_^%Z\^e^[kZmbhgh_lnemkrlnff^k^o^gbg`l%

Vegetarians are also catered for with tapas such as bean salad, mushrooms and artichokes.

Portfolio

00 DXB May 11 cover.indd 8486 82-85 Madrid Tapas.indd

CMYK

5/31/11 AM 5/19/11 10:09:52 4:59:54 PM

June

82-85 Madrid T


Essentials Cuisine

85

A selection of tapas with eggs, smoked meats, sausage and salmon.

ace.

GRAPH EAST

A neighbourhood café in Madrid’s old town.

^]

^\Z%



“I never leave the Tabena Matritum on Cava Alta without trying their tomato bread and potatoes with cheese. And one of Madrid’s best places for tapas is the indoor market on Plaza de San Miguel, which serves delicious oysters...”

It doesn’t get more Spanish than the La Torina restaurant with its bullfighting theme and large selection of tapas.

pabflb\ZeZ]]bmbhglmhma^mkZ]bmbhgZehebo^l

cZ\d^m'A^Ílhg^h_ma^phke]Ílfhlm

Zg]Zg\ahob^l%ln\aZlieZgmZbg\abilpbma

Z\\^llb[e^\^e^[kbmr\a^_l%pZg]^kbg`_neeh_

CZiZg^l^ihgsnlZn\^%hklng_ehp^k&l^^]

kZg]hfmahn`amlmakhn`aablk^lmZnkZgm'B

ghn`Zm_bee^]pbma`hZmÍl\a^^l^'

Zld_hklhf^mbilhg_Zohnkbm^mZiZlo^gn^l Zg]`^mma^lZf^^eZ[hkZm^k^ierZl_khf

HGFReZlmgb`ambgFZ]kb]B[^`bgfr

ZgrFZ]kbe^Žh'Ê:k^Ze_Zohnkbm^h_fbg^

mZiZlpZg]^kbg`lZmL^k`b:kheZ@Zlmkh%

blEZ<kns;eZg\Zhg<Zee^FZrhk'Bg^o^k

gb[[e^llik^Z]ho^kahnkl'ÊPa^grhn

pa^k^ma^]^`nlmZmbhgf^gnZeehplf^

e^Zo^ma^MZ[^gZFZmkbmnfhg<ZoZ:emZ

^ZmmZiZlrhn]hgÍmk^Zeer^Zm%Ëla^nmm^kl

mhlZfie^ma^^o^k&\aZg`bg`fhgmaer

pbmahnmmkrbg`ma^bkmhfZmh[k^Z]Zg]

]^eiab\Zeer'

l^e^\mbhglh_mabl\nebgZkrfZo^kb\d'B

ihmZmh^lpbma\a^^l^':g]hg^h_FZ]kb]Íl

lmZkmpbmaZ\a^kkr&mhfZmh[hg[hglmn__^]

[^lmieZ\^l_hkmZiZlblma^bg]hhkfZkd^m

pa^g*0ma&\^gmnkrfhgZk\a?^ebi^BBB

pbmamkhnmkh^Zg]pZlZ[b%Zg]fZkbgZm^]

hgIeZsZ]^LZgFb`n^e%pab\al^ko^l

8

\hfi^ee^]mZo^kglmhl^ko^_hh]pbma^o^kr

lZefhgpbmakb\^b\^\k^Zf';nm:kheZbl

]^eb\bhnlhrlm^kl'''Ë

e

nlm

Lhf^\eZbfma^mZiZlmkZ]bmbhg[^`Zg

^l

]kbgdbghk]^kmh\hf[Zm]kngd^gg^ll'

ikh[Z[erZmabl[^lmpbmaablni]Zm^lh_

l'

Ê;nmBmabgdbm[^`Zgpbmai^hie^inmmbg`

\eZllb\ZeLiZgbla]bla^l'Abl`ZsiZ\ahÈZ

k^lmZnkZgm':mahf^BÍfZln[nk[Zg%*)



Zleb\^h_\a^^l^hk[k^Z]Z\khllma^mhih_

mZiZl_Zohnkbm^bgFZ]kb]Èblmhii^]pbma

hÍ\eh\dmh[^]dbg]h_`nr%[nmma^gb`ambl

Zg

ma^bk`eZll^lmhd^^ihnmma^_eb^l%ËlZrlL^k`b

`Zkeb\b\^\k^ZfZg]\n\nf[^k\ZobZk'

rhng`bgLiZbg'FZ]kb]blcnlm`^mmbg`bgmh

]

folio

9/11 4:59:54 PM

:kheZ'Ma^fhe^\neZk`ZlmkhghfblmZg]

:kheZabfl^e_blbgma^dbm\a^g3a^ehhdl

BmÍlhgerfb]gb`ampa^gBe^Zo^abl

bmllmkb]^'BaZo^ahnklr^m[^_hk^]Zpg

Fb\a^ebg&lmZkk^]\^e^[kbmr\a^_aZla^ei^]

ebd^Z`k^r&[^Zk]^]%^Zk&kbg`^]`kZg]^^

_hk\^lf^mhl\nkkr[Z\dmhfrahm^e'

laZd^nima^mZiZll\^g^bgLiZbgpbmaabl

_khfma^IkZ]h[nmp^ZklZ[eZ\de^Zma^k

Fhk^mZiZl[^\dhg'■

June 2011

00 DXB May 11 cover.indd 8587 82-85 Madrid Tapas.indd

5/31/11 AM 5/19/11 10:09:53 5:00:05 PM

CMYK


Essentials

86

Test Drive

lmre

ma^

[^m

ikh

CHANGING THE GAME

ma^

]kbo

Zg]

:

Mhn

maZ

The new Volkswagen Touareg V6 3.6 FSI is a great leap forward from the first generation, reports Guido Duken.

Ma^

Zii

\hg

ebd^

fh >o^gfhk^bfik^llbo^blmaZmma^+)**

1)df(arhnZk^Zek^Z]rbgmhi`^Zk'Inm

lmZ\

`^g^kZmbhgOhedlpZ`^gMhnZk^`Zg]bml

MhnZk^`blZ\mnZeer_hnk\^gmbf^mk^lehg`^k

bmbgmhLihkmfh]^Zg]bm]khil]hpgZ

Z]]

lblm^kma^Ihkl\a^<Zr^gg^'OblnZeerma^r

maZgeZlmr^ZkÍlfh]^e%[hmabglb]^Zg]hnm%

`^Zkmh`bo^rhnab`a^kk^olZg]fhk^

ÌGZ

[hmaeZ\d^]d^k[Zii^Ze%p^k^^qi^glbo^

[nmbmaZlfZgZ`^]mhla^]+)1d`':g]

mhkjn^'B]b]ghmb\^%ahp^o^k%maZmpa^gB

bgZ

_hkpaZmma^rh__^k^]%Zg]aZ]dghpg

maZmh[obhnleriZrl]bob]^g]lZmma^i^mkhe

e^mma^^g`bg^]hma^[kZdbg`ma^k^pZlZ

ihl

k^ebZ[bebmrblln^l':_^pfhgmalZ`hB

infilpbmaZ\hf[bg^]_n^e\hglnfimbhg

ghmb\^Z[e^cn]]^kZlma^`^Zklp^gm]hpg

Z\mb

]kho^ma^g^p<Zr^gg^Zg]\hg\en]^]

h_*)'+e(*))df%Zgbfikho^f^gmh_

_khf_hnkmhhg^'BÍfghmlnk^b_maZmÍl

[Zl

maZmbmpZlghpphkmarh_ma^Ihkl\a^

g^Zker+)i^k\^gm':g]]^libm^ma^p^b`am

ghkfZehkb_frm^lmfh]^eaZ]Z`k^febg'

lrlm

[Z]`^'Phne]ma^l^\hg]`^g^kZmbhg

ehll%OP\eZbflmaZmmhklbhgZekb`b]bmrbl

AZg]ebg`bl`k^Zmpbma_bkfZg]

MhnZk^`[^^jnZeer`khng][k^Zdbg`8

_bo^i^k\^gm`k^Zm^kmaZgbmlik^]^\^llhk'

ik^\bl^lm^^kbg`Zg]ma^lmZg]Zk]Zee&

BP:LG>O>K:?:GH?MA>?BKLM

P^ee%Zm_bklm`eZg\^%ma^+)**MhnZk^`

Ng]^kma^[hgg^mblma^mkb^]Zg]m^lm^]

]h^lgÍmehhdZeemaZm]b__^k^gm_khfbml

O/,'/?LB^g`bg^maZmikh]n\^l+)/dPZm

ik^]^\^llhk[nmbmbl]^_bgbm^erfhk^ie^Zlbg`

/%+))k^olZg]inmlhnm,/)Gf[^mp^^g

mhma^^r^'Ma^Zf[bmbhnlZee&g^p]^lb`gblZ

,%)))Zg]-%)))k^ol'MaZmbl`hh]_hkZ

ln[me^hg^pa^gbm\hf^lmhZii^ZkZg\^%[nm

mhili^^]h_++1df(aZg])&*))df(abg

ma^l^\hg]`^g^kZmbhgMhnZk^`]h^laZo^

0'1l^\hg]l'Lh%hgiZi^k%ma^MhnZk^`blZ

ZgZee&g^pieZm_hkf%k^obl^]bgm^kbhk%g^p

e^Zg%f^Zg%_b`ambg`fZ\abg^'

l\k^

pa^^e]kbo^e^mlrhnaZg]e^\hkg^klbg

]kbo^mkZbgZg]bmblehg`^k%ehp^kZg]pb]^k maZgbmlik^]^\^llhk' BpZll\kZm\abg`fra^Z]mkrbg`mh_b`nk^

LHAHP`hh]blbmbgk^Zebmr8Bgma^iZlm _hnkfhgmalBÍo^m^lm^]mak^^o^kr]b__^k^gm

hnmparma^g^pMhnZk^`ehhdllhfn\a

LNOlZ\khllmak^^ikb\^kZg`^l!ghm

le^^d^kZg]lihkmb^k':_m^k]bobg`bgmhma^

\hngmbg`ma^<Zr^gg^"'LhBÍf_Zbkernimh

OhedlpZ`^gebm^kZmnk^B]bl\ho^k^]maZm

]Zm^pa^gbm\hf^lmhZeemabg`lLNO'

ma^\e^Zker]^_bg^]\nko^lh_ma^ik^obhnl

Ma^g^pMhnZk^`]h^lgÍm]blZiihbgm

MhnZk^`Íllb]^laZo^[^^gk^ieZ\^][rZ

hgma^khZ]'Bm_^^elkh\dlheb]Zg]maZgdl

fhk^_ehpbg`Zii^ZkZg\^':m^bma^k^g]h_

mhma^bfikho^]bglneZmbhg\Z[bgghbl^

ma^]hhkl%mhn`a^kZg]fhk^ikhghng\^]

blfbgbfZe':m\knblbg`li^^]ma^O/bl

`nZk]lcnmhnm_khf[^g^Zmama^k^Zk

pabli^kjnb^m%[nmpa^grhnZ\\^e^kZm^

jnZkm^kpbg]hpZg]hgmhih_ma^_khgm

bm]h^l`bo^Zehp`khpe'Ma^MhnZk^`

jnZkm^kiZg^e%\k^Zmbg`Zgho^kZeelmkhg`^k

blma^_bklmLNOmh[hZlmZg^b`am&li^^]

Zii^ZkZg\^'Ma^lihkmb^kkhh_&ebg^Zg]

ZnmhfZmb\`^Zk[hqpbmama^l^o^gmaZg]

nipZk]&Zk\abg`[^emebg^`bo^Z_Zlm^kehhd

^b`ama`^ZkleZb]hnmZl_n^e&^__b\b^gm

mhma^ikh_be^%pabe^ma^g^pe^mm^k[hq`kbee^%

ho^k]kbo^`^Zkl'Ma^`^Zkllpbm\anilh

lebff^ka^Z]eb`amlZg]ehg`mZbeeb`aml

_ZlmZg]lfhhmaermaZmrhnk^ZeeraZo^mh

k^_e^\mOhedlpZ`^gÍlg^plmrebg`eZg`nZ`^'

ehhdZmma^mZ\ahf^m^kmhghmb\^bmZg]Zm

The second generation Touareg has a far sleeker and sportier appearance than the outgoing model. The length has been increased by four centimetres, yet it has shed 208kg.

Portfolio

00 DXB May 11 cover.indd 88 86 86-87 Motoring-VW Toureg.indd

CMYK

5/31/11 AM 5/19/11 10:09:58 5:00:49 PM

June

86-87 Motoring


Essentials Test Drive lmre^%pabe^ma^kb]^bl\hf_hkmZ[e^pbma ma^lnli^glbhglmkbdbg`ma^kb`am[ZeZg\^ [^mp^^g\hf_hkmZg]aZg]ebg`'Ma^k^Ílgh ikh[e^fpbma[kZdbg`^bma^k'Lbfierinm% ma^g^pMhnZk^`blZie^ZlZgmZg]k^_bg^] ]kbo^'Ma^k^Íl^ghn`aihp^k%ienl\hf_hkm Zg]lZ_^mr_^Zmnk^lmhie^Zl^^o^krhg^' :ghma^kie^ZlZgmZli^\mh_ma^g^p MhnZk^`blbmlaZg]lhf^ermkbff^]\Z[bg maZmmZd^lma^lmrebg`pZrfhk^nifZkd^m' Ma^\nkoZ\^hnl]Zlani]Zm^lma^ Zii^ZkZg\^pabe^ma^[^g\a&ebd^\^gmk^ \hglhe^%^qm^g]bg`bgZlmkZb`am[hq& ebd^ebg^ng]^kma^]Zlabgma^hnm`hbg` fh]^e%ghp\nko^lnimhchbgma^\^gmk^

nm

lmZ\d'Ma^phh]^gZ\\^gmlbgfrm^lm\Zk

Z

Z]]^]lhiablmb\ZmbhgZg]ma^himbhgZe

The interior is roomier and far more upmarket than the previous generation.

ÌGZiZÍe^Zma^kl^Zmlphne][^Zmahf^

`^m-*fbeebf^mk^lfhk^e^`khhfmaZgdl

ehhdl%jnZebmr\hglmkn\mbhg%nifZkd^m

^gB

bgZ;n`Zmmb'BZelh^gchr^]ma^\e^o^ker

mhma^^qm^g]^]pa^^e[Zl^'

bgm^kbhk%i^k_hkfZg\^Zg]kb]^ma^

lZ

ihlbmbhg^]iZkdbg`[kZd^maZmblghp

hpg

febg'

87

Fro^k]b\m8Ma^[Zl^fh]^eMhnZk^`

MhnZk^`blZ`hh]]^Ze'Ma^k^Zk^hger

Z\mboZm^][rinla[nmmhg'LmZg]Zk]bgma^

lmZkmlZm:>=*.0%0))!-,%0))Ziikhq"

mphhma^kLNOlBÍo^]kbo^gmaZmBphne]

[Zl^fh]^eblZkZ]bh&<=bg_hmZbgf^gm

pabe^frm^lm\Zkpbmabmlie^mahkZh_

\hglb]^k[nrbg`[^_hk^ma^MhnZk^`%Zg]

lrlm^f%\hgmkhee^]_khfZ/'.&bg\amhn\a&

^qmkZl\Zf^bgZm:>=++*%)))!/)%+))

ma^r[hma\hlmZme^Zlm,,%)))fhk^'

l\k^^g]blieZr'IZll^g`^klbgma^k^ZkZelh

Ziikhq"'P^b`abg`ma^ikb\^Z`Zbglmma^

G^^]BlZrfhk^8■

g

folio

9/11 5:00:49 PM

June 2011

00 DXB May 11 cover.indd 89 87 86-87 Motoring-VW Toureg.indd

5/31/11 AM 5/19/11 10:09:59 5:00:59 PM

CMYK


88

Essentials

Other Business

Electric F1 Car ?k^g\a\hfiZgb^l?<BZg]?hkfne^\

K<L1))%pab\aZeehplma^\ZkÍlbg\k^]b[e^

ebmk^li^k*))dbehf^mk^l'Fhlm\nkk^gm

m^Zf^]nimh\k^Zm^ma^>e^\mkb\?hkfneZ

i^k_hkfZg\^[rmkZglfbmmbg`ihp^k_khf

^e^\mkb\\Zkllmkn``e^mh`h_nkma^kmaZg1)

<Zk%pab\a[eZlmlmh*))dbehf^mk^li^k

ma^[Zmm^krmhma^^e^\mkb\fhmhk'

dbehf^mk^lhghg^\aZk`^'

ahnkbgmak^^l^\hg]lZg]aZlZmhili^^]

PaZmma^\hfiZgb^l]hgÍmm^eebl^qZ\mer

Lmbee%bmehhdlZlmahn`aZg^p%`k^^g

!ebd^erebfbm^]"h_+.)dbehf^mk^li^k

ahpfZgreZilma^\Zk\Zg`hhghg^

Z`^h_?hkfneZ*kZ\bg`bl\hfbg`\ehl^k%

ahnk'?<Bnl^]bml^qi^kmbl^bg\hgg^\mhkl

\aZk`^'Fhlm?*kZ\^l\ho^kZkhng],))

pab\abl`k^Zmg^pl_hkm^\aZ]oZg\^lmaZm

mh\k^Zm^ZgnemkZ&\hfiZ\m\hgg^\mhk%ma^

dbehf^mk^lpbmama^\Zklnlbg`Zkhng]0.

pbeemkb\de^]hpgmhikh]n\mbhg\Zkl'

Celebs Bore Fans Lhf^mbf^lmhhfn\ah_ Z`hh]mabg`bl%p^ee%mhh

Looking for the Real Mona Lisa

fn\a'<hglnf^kk^l^Zk\a[r

Researchers have begun their hunt for the remains of the woman

in[ebla^kl;Zn^kF^]bZaZl

who might have been the model for Leonardo da Vinci’s Mona

_hng]maZm\^e^[kbmb^lpah

Lisa, hoping to unravel a mystery that has baffled art historians

[hf[Zk]_ZglpbmaMpbmm^k

for over five centuries.

ni]Zm^lZk^ebd^ermhaZo^

The real Mona Lisa, Italian art historians say, was Lisa

lahkm^k\Zk^^klmaZgmahl^pah

Gherardini, the wife of a rich Florentine silk merchant named

fZbgmZbgZgZnkZh_frlmbjn^'

Francesco del Giocondo who is thought to have commissioned

Bml^^flmaZm^ZlrZ\\^llmh

the portrait – although there is no definitive proof of this. The

lmZklmakhn`alh\bZeg^mphkdbg`

true identity of Mona Lisa and her enigmatic smile has intrigued

p^[lbm^laZlfZ]^ma^fe^ll

art lovers around the world. The researchers say that if they can

Zii^Zebg`Zg]bg\k^Zl^lma^

find her skull, they will be able to reconstruct her face and

ebd^ebahh]h__heehp^kl`^mmbg`[hk^]'Ma^fnlb\bg]nlmkrbl

compare it with the painting.

lmZkmbg`mh\hglb]^kk^lmkb\mbg`Z\\^llmh\^kmZbgmri^lh_Zkmblmlbg

The key to solving the mystery may lie at the Saint Orsola

ZgZmm^fimmh[hhlmma^bklmZrbg`ihp^kbgihineZk\nemnk^Zg]

convent, a structure in central Florence almost reduced to ruins.

e^g`ma^gma^bk\Zk^^kl%;Zn^kF^]bZZ]]^]'

Using radar equipment which can identify objects underground,

:emahn`arhng`^k_Zgllnko^r^]lZb]ma^rp^k^makbee^][rma^ b]^Zh_+-&ahnkZ\\^llmhma^bk_Zohnkbm^lmZkl%he]^kk^lihg]^gml lZb]ma^bkbgm^k^lmpZlm^fi^k^][rZaZgd^kbg`_hkma^]Zrlpa^g lmZklp^k^Ìfhk^li^\bZeÍ' :\mk^ll=^fbFhhk^blhg^h_Mpbmm^kÍlfhlmikheb_b\\^e^[kbmr

scientists are scanning the floor in the small church to pinpoint areas where they may start digging for Gherardini’s remains. It is not clear how long the project to study Gherardini’s remains will need before coming to any conclusion but some of her descendants have already expressed scepticism. “Let her rest in

nl^klpbmaho^k,'.fbeebhg_heehp^kl'<aZkeb^La^^gblZghma^k

peace. What could finding her remains change to the charm of

Z\mhkpahaZlfZ]^^qm^glbo^%Zg]lhf^phne]lZrg^`Zmbo^%nl^

Leonardo’s painting? To look for her bones seems a sacrilege to

h_Mpbmm^k'

me,” said one of them, actress and writer Natalia Strozzi. Por tfolio

00 Other DXB May 11 cover.indd 88 business.indd 88 90

5/31/11 AM 5/19/11 10:10:06 5:01:39 PM




1)

k%

aZm

n

ns

olio

9/11 5:01:39 PM

00 DXB May 11 cover.indd 91

5/31/11 10:10:09 AM


00 DXB May 11 cover.indd 92 SP J12 CHROMA 206x270 Portofolio ARA.indd 1

www.chanel.com

Watch in titanium ceramic, a new highly scratch-resistant material. Its unique color and shine are obtained by the addition of titanium to ceramic and diamond powder polishing. Self-winding mechanical movement. 42-hour power reserve. Water resistant to 200 meters.

5/31/11 10:10:17 AM 13/04/11 11:16


Portfolio | June 2011