
2 minute read
CATCH THE ACTION OFF-COURT
from MWTC 2021
The Tennis Village returns this year with player clinics, exciting sponsored activations and live entertainment to engage fans at MWTC
With an exciting line-up of top-ranked tennis stars promising great on-court action at the Mubadala World Tennis Championship from 16-18 December, the organisers have pulled out all stops to ensure spectators are equally entertained off-court at the Tennis Village.
Throughout the three-day event, the Tennis Village will have fun and engaging familyfriendly experiences, including unrivalled access to top players with exclusive meet and greets, question and answer sessions, player practice sessions, autograph signings and sponsored activations. Player clinics, which are among the Tennis Village’s most popular draws, will give you incredible opportunities to learn the tricks of the trade from your favourite players. The Mubadala Interactive Zone is back this year with exciting tennis-themed activities and cool prizes. The zone will also host players’ autograph sessions.
The Live Cooking Show, which debuted in 2018, returns to the Tennis Village this year, with a chef from Rixos Hotels sharing their culinary secrets. Drop in to see one of your favourite players discover if they are just as good at whisking as they are at volleying.
Even when the players aren’t in the village, there’s still plenty to keep your fun day rolling thanks to our sponsors and official partners. Check out our sponsor activations, and take advantage of attractive deals on merchandise




and equipment at the Wilson pop-up store. Tennis freestyler Stef Bojic will also enthral fans with his neat tricks and technical feats on the Live Stage.
Soak up the festive atmosphere with live music, as you tuck into food and refreshments from a fleet of food trucks courtesy of local and regional brands and our F&B tent. With plenty of open picnic areas on offer, you can sit back and chill out between the matches.
Finally, don’t miss out on the action as the country's talented amateur players battle it out during the Mubadala Community Cup playoff matches that will take place in the outer courts.
MWTC
Fab Facts
2019
MWTC’s television ad reached
The championship was watched by a cumulative audience of
MWTC’s campaign resulted in an INCREASE in followers on social media:
PEOPLE
248.5
MILLION
households and hotel rooms in EMEA on CNN
2.67
MILLION
with coverage reaching 1,128 HOURS
47% 4% 13%
INSTAGRAM FACEBOOK TWITTER
80% 15,000+
of the attendees were UAE residents, with spectators visiting from 23 COUNTRIES
visited MWTC’s Tennis Village
150+ 36
Number of volunteers Number of ball kids
