Motivate Publishing Corporate Brochure

The Middle East ’s Premier media Portfolio 2010

. welcome

Publishing Pioneer Founded in 1979 with the launch of What’s On magazine, Motivate Publishing celebrated its 30th year in 2009 and continues to set magazine and book publishing standards in the Middle East.

Motivate Publishing has been the Gulf’s leading publisher of magazines and books for over 30 years.

Our portfolio comprises more than 20 market-leading magazines and over 300 books. With a staff of more than 200 experienced and dedicated professionals, we are committed to providing editorial excellence, high circulation and transparent research data across our entire platform of publications.

Motivate Publishing is a partnership between its founder Ian Fairservice and H.E. Obaid Humaid Al Tayer, UAE Minister of State for Finance. With the mission: ‘to deliver excellence in communication’, the company continues to set magazine and book publishing standards in the Middle East.

The company was founded in 1979 with the launch of What’s On, the first magazine in the Gulf and still the biggest-selling in the region. It has since expanded to include the region’s most successful titles including Emirates Woman – the Gulf’s leading women’s magazine, the GCC’s most respected business title, Gulf Business, and identity – the pioneering design, interior and property magazine. And through our global publishing partnerships with Condé Nast, Haymarket and HOLA! we have launched Middle East editions of such respected titles as Golf Digest, Stuff, Campaign and HELLO!

H.E. Obaid aging Partners Motivate Man and Ian Fairservice in front r Humaid Al Taye of themselves taken when ph of a photogra . hip was formed their partners

Motivate Publishing is recognised as a trusted and prestigious contract publisher with a blue-chip list of titles for multinational companies including Emirates airline, the Jumeirah hotel group and Emaar property group, along with Dubai’s Department of Tourism and Commerce Marketing and the Abu Dhabi, Dubai and Sharjah Departments of Civil Aviation, demonstrating the highest levels of confidence in Motivate’s professionalism.

Motivate’s renowned book publishing division celebrates 25 years in 2010 and comprises the region’s best-selling titles from internationally acclaimed writers and photographers such as Sir Wilfred Thesiger, Ronald Codrai, Patrick Lichfield and Noor Ali Rashid.

Our cinema advertising business Motivate Val Morgan – a joint venture between Motivate Publishing and Val Morgan Cinema Advertising of Australia – is the region’s leading cinema advertising sales specialist.

Ian Fairservice Managing Partner & Group Editor

Motivate Publishing is an integrated media company delivering accurate, reliable information across multiple platforms of communication, while upholding the highest standards of integrity.

We aim to enrich the quality of lives of our stakeholders. This is achieved by motivating, rewarding and respecting our colleagues, providing unparalleled service to our clients and delivering market-leading products and experiences to our customers.

. contents

CONSUMER & LEISURE PUBLISHING 06 what’s on 10 emirates woman 14 emirates bride 16 hello!

20 identity 24 STUFF 28 Golf digest 32 spinneys food

business & contract publishing 36 gulf business

40 campaign 44 Middle east Mice & events 46 business traveller middle east 50 think 54 Open skies 58 portfolio 62 High street, on demand, kids 64 dubai voyager

68 jumeirah magazine 72 special projects 76 book publishing 78 arabian gallery 80 Dubai Lynx 2010 82 motivate digital 84 creative solutions 86 motivate events 88 motivate val morgan 90 contact details

DHS 10 APRIL 2009 ISSUE 372

101 The UAE’s

All the science

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best-kept secrets

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The Authoritative Voice of the UAE’s Entertainment Scene What’s On, the UAE’s first magazine, which celebrated its 30th birthday last year, is a five-star guide to the region’s entertainment and leisure scene. Its authoritative tone and in-depth approach is aimed at the UAE resident or tourist who wants an ‘insider’s’ perspective. Through a thoroughly edited selection process the magazine highlights the very best food, nightlife, shopping, travel and event experiences.

Fli gh W t I & s, a N! m la or p e! to p

From squash to scuba – we reveal the best courses and classes across the UAE

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. Consumer & Leisure Publishing

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What’s On

Key Information FREQUENCY: Monthly average print run: 35,800 Region: UAE specifications: 270 X 206mm rates: F ull page US $3,750 Brand extensions: What’s On Awards, Good Food Guide, Discover Dubai and other branded guides; What’s On Abu Dhabi, What’s On Oman

Associated titles:

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7

. Consumer & Leisure Publishing Cutting-Edge Editorial REGIONAL TRAVEL

TRAVEL | DAMASCUS

48 hours in

Damascus Shortly after a quiet dinner in Damascus’ Old City, we’re sitting in a rickety dentist chair at the mercy of a dusty old man with a sharp blade held to our jugular.

Day one of our leisurely trip to the world’s oldest continuously inhabited city – the cradle of civilisation.

The old man in question is a steady-handed, septuagenarian barber who has been plying his trade from the same glass-fronted cubby-hole for decades. The shave is close, at times menacing, but it sets the blood pumping.

This is just one of the many life-affirming nuggets to be found in the Syrian capital.

There’s Leila’s Restaurant, for example, where we enjoyed our pre-shave dinner. Exemplary Levantine grub, a thick Turkish brew and a calming shisha, all partaken of on a rooftop surveying the Old City.

And as you walk the streets, elderly gentlemen present enormous gap-toothed grins, while huddles of youngsters greet you with a perfectly pronounced “hello, sir” and a proud smirk.

The city is comprised of layers of history, piled atop one another, a metropolis of organically organised chaos. The Prophet Mohammad (PBUH), St Paul, the explorer Richard Burton, the Egyptians, Greeks, Romans Ottomans, and Arabs – they’ve all called Damascus home.

Take one of the beat-up old taxis at night and discover a city still relentlessly teaming with life.

Arab music blares and calamity reins. Six lanes of traffic, a used car mag’s worth of vehicles bobbing and weaving, cyclists pedalling against the flow of

traffic, one catching a lift from a cab, pedestrians wandering in the middle of the street and an elderly man in an electric wheelchair riding through the crazy metal wave of traffic.

People of all religions intermingle peacefully in the Old City, where the action is no less timid, but there are two distinct parts – Muslim and Christian.

Souk al-Hamidiyeh is your way into the Muslim area. Look up at the corrugated iron ceiling, punctured by showers of French bullets fired during the nationalist rebellion of 1925.

Lie back in the famous Umayyad Mosque and enjoy the calm before exploring the hectic maze of the Old City. Haggle with street vendors and become entangled in a rush of worshipers leaving a mosque.

On day two, head to Bab Touma Square in the Christian Old City, where numerous Western travellers – mostly from the UK and Germany – roam the streets, smugly absorbing the authenticity of this ‘real’ Middle Eastern city. Churches replace Mosques as landmarks, while streets are lined with shops, rather than stalls, selling antiques and bric-a-brac, from old-fashioned typewriters and Bakelite telephones to gold dishes, carpets and carvings. Take a leisurely walk down the cobbled alleyways, before heading to one of the many bars and restaurants for mezze, beer and shisha.

Damascus is the kind of place that has no McDonald’s. It is sure to come, along with slick buildings and ugly modernity, but for now, Ronald is absent and, inshallah, it will stay that way.

HOW TO GET THERE Fly Dubai is the cheapest option. One-way direct flights from Dubai to Damascus start from Dhs300, but the earlier you book the better. www.flydubai.com For a chance to win a pair of Fly Dubai tickets to Damascus, turn to page 31

CURRENCY Dhs1 = 12.50 Syrian Pounds (SYP) VISA Apply six weeks before your date of departure at the Syrian Consulate in Dubai, or the Syrian Embassy in Abu Dhabi. Tel: (04) 3572227/ (02) 4448768. www.syrianembassy.ae

“Pedestrianswandering wandering “Pedestrians themiddle middleofofthe the ininthe streetthrough throughthe thecrazy crazy street metalwave waveofoftraffic” traffic” metal

PHOTOGRAPHY: ©KIM BADAWI/ARABIANEYE.COM

The 12,000-year-old Syrian capital is full to the brim with historical sights. But our advice is to ignore the ‘must-sees’ and go in search of your own Damascus

WHERE TO STAY FOUR SEASONS HOTEL DAMASCUS If you’re planning a short trip, you should opt for the best five-star property in the city. Eighteen storeys high, this beautiful sandy-coloured building is a city centre landmark in its own right. Superb views, top-notch service and slick design make it the ideal luxury retreat from a hard day pounding the streets of the Old City.

Shukri Al-Quatli Street, Damascus, Syria.

Tel: 963 (11) 3391000

ON THE CLOCK... t Take a yellow taxi from Damascus city centre to the Old City (Ten minutes) t Smoke shisha at the Terrazzo bar in Bab Touma (One hour) t Scrub up at one of the city’s bathhouses (One hour 30) t Buy a Turkish coffee from a street vendor (Five minutes) t Eat the aleppo kebab at Leila’s Restaurant (40 minutes)

82 WHAT’S ON AUGUST 2009

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EATING OUT

FOUR WEEKS TO FITNESS 4KGS LOST AND ADDED FLEXIBILITY

THE DIAL-ATRAINER NAME: Mark REGIME: Personal trainer at home GOAL: General fitness WHERE: Home TRAINER: James Houghton FACILITIES: Home gym equipment, plus state-of-art fitness centre

PRICE: Dhs7,200 (24 sessions), Dhs3900 (12 sessions), Dhs2100 (six sessions) TELL US ABOUT IT U Concept’s ‘have equipment will travel’ practice means they come to you, be it at home or work, to give you a workout without leaving your home. It helps if you’ve a gym in your building, but no hassles if not, as James and crew come packing heat. Well, I say heat, more dumbbells, steps and other assorted fitness gizmos/ instruments of torture.

James’s methods were simple enough: find out where you are, fitness wise, ascertain your goals and help you reach them through a series of aerobic and anaerobic exercises, coupled with a full diet overhaul.

ANY PRE-REQUISITES Not really.

Like any exercise programme, you’ll only get out what you put in, so it’s pretty pointless trying if you’re not going to make the effort, but as long as you have the motivation you’re set.

And to help you along the way you’ll find that James’ name pops up in your text and email inbox as you go along with words of encouragement.

WAS IT A SUCCESS? Although I went in with preconceived ideas of losing pounds (the competitive streak in me just wanted to lose more weight than everyone else), it was soon apparent that an old car accident was still playing havoc with my mobility. James sussed that out pretty quickly, and instead of hammering the weight loss regime, helped me work on fixing that instead. By the end of the month I was more flexible, fitter and generally feeling a whole lot better. And I managed to lose weight into the bargain.

U Concept, Village Mall, Jumeirah Beach Road, Dubai. Tel: (04) 3449060. www.uconcept6

POWER PLATE: SCOURGE OF CELLULITE?

serums and pinched, slapped and massaged us to get the circulation going. Then, it was over!

We undergo the latest trick to conceal our wobbles Jumeirah Hilton’s Cellulite Buster Package – a combination of Power Plate training, a seaweed wrap and ‘draining’ massage – may sound odd but it promises to eradicate those pesky dimples. Worth a try, we thought…

How does it work?

Well, the Power Plate vibrates numerous times a second, intensifying the effect of an assortment of exercises given to you by your trainer, and fastforwarding the process of cellulite reduction. A session lasts 30 minutes and by the

7/26/09 9:47:22 AM

end we were perspiring as if we’d done a gym session.

Next a ‘self-warming’ seaweed paste was smeared onto our thighs and stomach to aid drainage, before we were wrapped in cling film for 15 minutes. A quick head massage and our therapist smothered us with firming

THE BOOT CAMP NAME Cindy REGIME Beach-based boot camp GOAL Increased muscle strength, tone and shape WHERE Beach Beat Fitness Camp, Al Thanya Street, Jumeirah beach TRAINER Rudi, a personal trainer with military training FACILITIES Sand, sea, water cannons and boxing gloves PRICE Dhs750 (three sessions a week over four weeks) TELL US ABOUT IT This course is not for the faint-hearted; Rudi’s fitness camp will leave you breathless, sore and completely energised while whipping your body into shape. The simple and effective regime will increase your metabolic rate, anaerobic rate and endurance threshold.

ANY PRE-REQUISITES Getting up at 5am every other morning was hard and only seemed to become harder as the weeks went on. The 60-minute sessions are intense and there is no possible way to cheat – Rudi always has his eye on you. It helps if you are already pretty fit, though it is not essential.

I go to the gym five times a week and still struggled.

WAS IT A SUCCESS? Definitely. I’ve lost 2kgs but, more importantly, I’ve lost centimetres from my waist, look leaner and my clothes fit better, which was my main goal. As my mother always tells me, ‘it doesn’t matter what you weigh, it’s what you look like in your clothes.’ What a wise woman.

Rudi Botha, Pulse Fitness, Al Thanya Street, Jumeirah Beach, Dubai. Tel: (050) 1544948. www.pulsefitnessdubai.com

2KGS LOST AND 5CM FROM THE WAIST

Did it work?

We felt more toned and, despite some muscle soreness from the Power Plate, our skin tone, while not entirely dimple free, was definitely smoother.

We ate all the pies When you feel a giant hunger in your belly. there’s no better way to banish it than with a pie. We gobbled our way through a mountain of meat and crisp pastry to bring you the best in the UAE. Check out our pie chart CHICKEN & MUSHROOM PIE

THE AUSSIE RULES PIE

STEAK & ALE PIE

NEZESAUSSIE

STILLS BAR & BRASSERIE

PASTRY:

Flaky on top and a great toasty colour 8/10

A crispy outer layer, slightly doughier below. 9/10

FILLING:

Tender chicken and pan-fried wild mushrooms in a creamy sauce, with a tang of tarragon.

Comforting. 9/10

Beautiful braised chunks of wagyu beef in something warming, rich and salty called Coonawarra red gravy. 9/10

SIZE:

Deep-filled and hearty, but manageable. 8/10

ADDED EXTRAS:

Comes with fresh green beans for colour and crunch.

We added a side of mash (Dhs15) because we’re greedy, but it didn’t need it. 8/10

VALUE FOR MONEY:

SCORE:

Jumeirah Hilton, Dubai, Dhs3,900 for ten sessions, Dhs415 per 90-minute session. Tel: (04) 3182406

44 WHAT’S ON MAY 2009

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GUINNESS & BEEF PIE

BEEF & MUSHROOM PIE

Light and firm on top, but a tad soggy below. 8/10

Golden, crispy and melt-in-the-mouth.

9/10

Bowl style with a thick crust around the edges. 7/10

Rammed to bursting point with hefty chunks of beef, topped with a delicious thick sauce. Almost perfect. 9/10

Pleasant, tangy sauce, plenty of carrots and swedes, but a little light on the protein. 6/10

Hearty pieces of beef and mushroom in a rich gravy. It does exactly what it says on the tin. 7/10

A big pie for a big guy (or gal). We managed it. 9/10

Adequate, but those with a giant appetite might want more. 7/10

Desperate Dan would shave his beard in honour of this bad boy. 9/10

What it lacks in depth it makes up for in width. 7/10

An unfussy side salad of lettuce, tomato and red onion and tomato chutney. Simple but effective. The truly tubby may need a side order of chips. 6/10

Served with some huge chunky chips and crunchy asparagus.

Extremely tasty.

9/10

A generous portion of creamy mash and garden vegetables. A nice enough accompaniment.

7/10

It’s all about the potato, with a choice of baked, mashed potato, or thick cut chips.

7/10

At Dhs90 it’s no budget option, but the quality of ingredients, service and views make it super value. 8/10

Dhs55. A bargain for a pie of this calibre. 10/10

Dhs70 is a reasonable price for this meatpacked feast. 8/10

Dhs80. It’s great value for this monster pie. 8/10

41/50

43/50

41/50

39/50

38/50

Souk Al Bahar, Level 3, Old Town, Dubai.

Tel: (04) 4230903

Al Manzil Hotel, Downtown, Dubai.

Tel: (04) 4285927

Crowne Plaza Abu Dhabi Yas Island, Abu Dhabi. Tel: (02) 6563053

Sheraton Khalidiya, Zayed the First Street, Abu Dhabi.

Tel: (02) 6666220

The Walk, JBR, Dubai Marina, Dubai. Tel: (04) 4281375

RIVINGTON GRILL

THIRD AVENUE

WINNER

THE BUTCHER SHOP & GRILL

Dhs48, meaning that you can fill up on pie goodness and still have change from a Dhs50 note. 10/10

58 WHAT’S ON FEBRUARY 2010

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THE KILLERS

THE KILLERS

THE HOT LIST BRUNCHES OUR PICK OF THE BRUNCH BUNCH Yalumba

Aquara

ATMOSPHERE FOOD LOCATION BEST FOR PRICE WHAT’S ON SAYS...

DECEMBER 2009 WHAT’S ON 33

32 WHAT’S ON DECEMBER 2009

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8

2 Aquara –

3 Al Qasr –

4 Traiteur –

5 Zuma –

Active but not rowdy, with a lively open kitchen creating a healthy buzz.

The sun streams in through the terrace windows, illuminating this vast seafood feast.

It’s popular, which means it’s busy. Fortunately, the Al Qasr brunch is spread over several rooms so you won’t bump into anyone.

Sophisticated, with the open kitchen and live band creating a mellow ambience.

One of the more civilised gatherings in Dubai, Zuma attracts an upmarket and wellbehaved crowd.

Tapas-size portions of delicious Thai cuisine. Sticky rice, duck curry, exotic desserts. All of it first-rate

The most impressive seafood selection in the city with some fine roasted meats for the flesh fanciers. And there’s a room dedicated to dessert. Oh yes.

A vast selection of victuals, from tapas to sushi to fresh pasta, steak, seafood, pick’n’mix and sweets… We could go on.

French, and just as good as you’ll find on what is one of Dubai’s best a la carte menus during the rest of the week.

You’ll get the well-chosen, minimal spread from the rest of the week. It might not be mountains of food, but it certainly is mind-blowingly good.

There’s a terrace with a cracking view over the yachts or opt to brunch inside where you’ll find sophisticated Asian décor.

Take a table on the terrace and ogle the big shiny boats bobbing in the marina.

Tables are spread across the ground floor restaurants and spill outside – ideal all year round.

The most attractive restaurant in the city. A high ceilinged room full of light. And there’s outdoor seating for those who like their lunch alfresco.

Zuma has elevated DIFC to the level of culinary hot spot. Who knew that food and finance went so well together?

Those looking for a stylish lunch or eager to sample the Zuma menu.

1 Thai Kitchen –

PHOTO: CORBIS OUTLINE

and write good songs, it’s taken us so far, and it’s amazing. So I’m trying to catch up with these things that come along with it, yeah? [laughs] Just trying to catch up.

How do you feel you’re doing with your catching up?

We’re doing OK. I’m not Bono yet. It’s something that’s going to come in time.

What, becoming Bono?

No, just being more… secure. Being that front man, being that ambassador for the band – whatever it is.

Where do the lyrics come from?

The lyrics are the most difficult thing for me.

They come last. You just wait for lightning to strike. It’s a slow process. Basically, just trying not to say anything that I’ll be embarrassed about singing for the rest of my life.

Is there stuff that you’re regretting now?

No, not really. There’s a line here and there on the first album that I’m embarrassed about.

But for the most part I really feel that I’m getting better and I’m proud of everything we’ve done.

Has America been good to you? A lot of artists complain about the business there compared with somewhere such as the UK. I think it’s been good for us, because we take it seriously. But we’ve been lucky enough to sell a lot. So we learned from the pureness. It’s come from a pure place – we want make good music. I wouldn’t turn down having a major label distribute our music, and get it out there. We’re excited to do that. America’s so big, too, it’s different – it can’t help to be different. There are some people in the UK who’re able to just have it to be their job, be in a band and they just kind of get by, and they need some money so they’ll put out an album. That

PHOTO: CORBIS OUTLINE

Twelve million CDs sold. Can you grasp that amount?

No! [Laughs] It’s hard to understand, really. I don’t think we understand.

And how does that fit into your ambitions? Does it mean: OK, we’ve sold 12 million, now we want sell 20 million?

Or, OK, we sold 12 million, and now we can do what we want?

Erm, no. We want keep going. We want take It’s fair to say that The Killers’ frontman it to the top. And we do what we want now.

Brandon Flowers is not everyone’s cup of These are the songs we want play. So – we’re tea. Never short of a contentious word or just lucky enough that people like them too. two, the 28-year-old indie rock’n’roller Is the top an aim in itself for you? from Vegas has a history of criticising I don’t know if there’s any tag you could put on. other bands – Fall Out Boy, Green Day, It’s just getting to that point where you want The Bravery – and making arrogant claims be as good as the stuff you listened to growing about the musical outpourings of his Vegas up – we want get to that point. You know. It’s four-piece. There was the time in 2006 he something to reach for, and I think that’s healthy. claimed, without the hint of a blush, The Do you see yourselves as a pop band or a Killers’ second album Sam’s Town would rock band? be one of the best albums people would We don’t want be tied down to this pop or remember 20 years from now, for example. rock. We love it all. We can go both ways.

The truth is, he was probably right.

That’s one of the things I love about the band.

The Killers’ 1980s-infused indie-rock Even when we play a song – someone told debut Hot Fuss ensured they were every me that’s catchy and almost disco, though scensters new favourite band in 2004 and it’s heavy when we play it. And we can play a went on to sell more than seven million. song like Human, and then we can play a song Not satisfied with that, Flowers and co like Smile Like You Mean It. I feel we have a went with big, bold stadium rock for Sam’s good diverse palette.

Town. Then, just to reassure everyone their Do you have any kind of band agenda? sound would never stagnate, 2008’s Day & No. We don’t sit around to think like “this is Age was more than a nod to the world of what we are as The Killers” and “what we need electronic music. to bring to the world”. It’s more about just good Today, after all the things that he songs. And if there’s a good message here or has done, at the helm of a band sitting there, and uplift, then that’s just all the better. comfortably alongside the likes of U2, You have grappled in the past with Coldplay and Kings Of Leon in the list of feeling uncomfortable about being seen greatest rock bands in the world, Flowers as a kind of spokesperson through your should be smiling like he means it. But, as song writing. we found out, he wants more…

Yeah. It’s a lot of pressure. I just set out to try

Is he human or is he dancer? The Killers’ dapper frontman Brandon Flowers talks about life at the top ahead of the band’s Abu Dhabi concert this month

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Couples and small groups who are into their food but don’t want to break the bank to eat well.

A relaxed family gathering or a fun (but not rowdy) afternoon with a good group of pals.

Special occasions. This is a brunch to remember.

Romance and eating with fellow foodies.

It’s a mere Dhs225 with alcohol.

Another reason to love it.

Dhs250 with house beverages and Dhs180 without. Impressive for the fare.

Steep at Dhs495, but the food is of the highest standard, and we believe you sometimes have to pay for quality.

Up to you. Dhs295 sans alcohol, Dhs425 with house beverages, Dhs550 with Veuve Cliquot or Dhs1,500 with a limo pick up.

It’s a pricey Dhs495 with alcohol. Steep, bit it is Zuma, afterall.

We love Park Hyatt Dubai, we love this brunch and, most importantly in these times of cash crisis, we love the price.

Pop on a stripy T-shirt and a pair of boat shoes and it will all go swimmingly. Pun intended.

This isn’t a brunch for the feint hearted or light walleted. But if you’re willing to dole out the drihams it’s a real treat.

Vive la France! Vive la France!

Vive la France!

An international brand with a hip clientele serving the best Japanese food in Dubai. Zuma never fails to impress.

Park Hyatt Dubai, Deira, Dubai noon to 4pm Tel: (04) 3172222 www. dubai.park.hyatt.com

Dubai Marina Yacht Club, Dubai Marina, Dubai 12.30pm to 3.30pm Tel: (04) 3627900

Madinat Jumeirah, Dubai 12.30pm to 4pm Tel: (04) 3666730

Park Hyatt Dubai, Deira, Dubai 12.30pm to 4pm Tel: (04) 3172222 www.dubai.park.hyatt.com

DIFC, Dubai 12.30pm to 4pm Tel: (04) 4255660

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TRADITIONAL THAI MASSAGE is a full body dry massage which is excellent for circulation and posture FOOT REFLEXOLOGY combines pressure point stimulation with massage on the feet and legs to re-energise and release toxins HERBAL COMPRESSION MASSAGE combines the Traditional Thai Massage with a hot herbal compress. Excellent for detoxing the body and metabolism AROMATHERAPY MASSAGE is a full body oil massage for relaxation and tension release SPECIFIC MASSAGE is a dry concentrated massage for the back, neck and shoulders. Herbal balm compliments this treatment.

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Stylish, Sassy, Sophisticated Always insightful, always groundbreaking and always current, Emirates Woman is the region’s leading female magazine. Stylish, smart and sophisticated, it covers everything from international catwalks to hard-hitting reportage.

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Valerie Serin Interior designer

PARIS Fashion motto? “To be myself, giving the illusion that the clothes were made for me.�

How does your city influence your style?

As I am an active woman in an urban city, I must combine a style that can be comfortable for my work, chic to meet my clients and practical for a lot of walking in the streets of Paris. Like women in New York, I change my shoes several times a day, according to situations.

Living in Paris, how does your style change from summer to winter?

In spring/summer, I prefer light and colourful dresses, while in autumn/winter I am mostly dressed in black and chocolate, fur and thick pullovers, teamed with very short skirts and opaque stockings – in a few words, sexy but discreet.

Do you feel pressured to keep up with the latest designer trends?

I don’t want to be a fashion victim so I wear what suits me and what I love. I always have my eye on the latest trends but never a total look.

Where do you get your style inspiration from?

French, American and Italian Vogue and L’Official. When I travel, I look at what people are wearing in different cities to get inspiration.

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emirates woman

March 2009

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November 2008

Where are your favourite places to shop in Paris?

KABUKY because I like the selection of clothes, bags and shoes. I also frequent Stella McCartney, Yv Saint Laurent, Balenciaga, Pra Lanvin. I also like to visit Cole get inspiration and find specia that aren’t for the every day. L’ Maria Luisa and Le bon March other favourites.

How do you think Parisian/Fre compares to that of other citie French style is relaxed, sexy and active woman. Chloe and Stella summarise well the French style Who are your favourite design I like Givenchy style because it roll, sexy with an urban style fo and night. Their shoes are high comfortable and their bags are still chic for any occasion. Stell is another one of my favourites the fabrics and the English styl comfortable casual sexy. Balenc brand for architectural style. T fabrics, the avant-garde style is different to other designers. My favourites are Dries Van Noten Marni the for cut, Yves Saint La Catherine Malendrino and Ga my jewellery.

Where are your favourite place shop abroad?

Jeffrey in NYC, Le bon GĂŠnie in Via Condoti in Rome.

What do you most like about P I like the mix of very different s mixing high-end and high stree only need to wear one statemen coat or dress and keep the rest s the same in make-up – choose e but never both.

Do you follow trends or make Both. I am always in the trend b

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. Consumer & Leisure Publishing Cutting-Edge Editorial BRITISH FASHION AWARDS EXCLUSIVE

VICTORIA BECKHAM

‘Gordon Ramsay is always taking

SPEAKS EXCLUSIVELY TO HELLO! ABOUT FASHION, COOKING , HER CHRISTMAS the mickey out of my cooking!’

WISH LIST AND FESTIVE PLANS ith a glittering career in one W of the world’s most famous girl bands and her place as a

respected figure in the world of high-end fashion design now cemented, it seems there’s nothing the multi-talented Victoria Beckham can’t turn her hand to.

Well, almost nothing…

Speaking exclusively to HELLO! at last week’s prestigious British Fashion Awards, the 35-year-old style icon and mother of three conceded her skills in the kitchen leave a lot to be desired – a claim Gordon Ramsay, a close friend of Victoria and husband David, can’t resist reminding her about.

“He is always taking the mickey out of my cooking,” says Victoria of the charismatic chef, who, with wife Tana and their four children, will join her, David and their three boys for Christmas dinner this year, cooking the sumptuous feast himself but with everyone pitching in to help.

“I have to say, I am pretty useless.

But, you know, I try and that’s the main thing. Besides, let’s see what he’s like at making dresses, shall we.”

T

GLAMOUR GIRL Determinedly fighting off the jetlag that was kicking in, Victoria, oozing glamour in a floor-length, black silk crepe, crystal-encrusted, batwing gown from her own spring/ summer 2010 collection, stepped away from the dazzling array of A-list style queens, including Kate Moss, Yasmin Le Bon and Eva Herzigova, to speak only to HELLO!, selected as sole media partner for the event, which celebrates the achievements of the most influential figures in British fashion.

Earlier, Victoria, whose hair was styled in an intricate up-do, had presented the British Fashion

Council Designer of the Year award to Christopher Bailey, chief creative director of Burberry.

As the former Spice Girl had told reporters on arriving at the glittering ceremony: “I love British fashion; I love the way people in Britain will really push the envelope.”

Later, in her exclusive chat with HELLO !, the engaging fashionista and entrepreneur said how much she and her football hero husband, who are based with their sons in Los Angeles, where David plays for LA Galaxy, love coming back to UK. She also spoke of her excitement at spending the festive season at Rowneybury House – the sprawling US$20million mansion she and David own in Hertfordshire and better known as Beckingham Palace – where their families will also join them over the festive period.

“Our families will be together – mine and David’s – which will be just great,” she smiled.

But what do you buy the woman who has everything?

“There’s a new Nick Knight book out that I am ver y much hoping for,” revealed Victoria, referring to the recently published tome celebrating the work of the revered visionar y fashion photographer.

“I have also been doing a lot of work for Save The Children and there is a brochure out featuring lots of lovely little things you can buy. The proceeds go to the charity, which is fantastic because it is something that means a lot, not just to myself, but also to David and the boys, especially since my recent trip with Brooklyn.”

Last month, Victoria and Brooklyn, ten, the eldest of her and David’s sons, travelled

Victoria and her three sons with parents-offour Gordon and Tana Ramsay watch David in action at an LA Galaxy match in August (right). The two families will spend Christmas day together at the Beckhams’ Hertfordshire mansion (left) – but Victoria will leave the Michelinstarred chef to provide the feast. “Gordon is always taking the mickey out of my cooking,” she tells H E L L O ! . “But I try… besides, let’s see what he’s like at making dresses, shall we”

Victoria posed exclusively for HELLO! at the British Fashion Awards last week (this page). Looking poised and elegant throughout in one of

34her own dresses, the designer prompted speculation that she herself would one day claim one of the fashion awards

34

While Victoria caught up with friends at the fashion bash, husband David flew home to Los Angeles on the same flight as friend Gordon Ramsay (left) to be with the Beckhams’ three sons ahead of their family Christmas

35 35

HE243 VICTORIA BECKHAM_p034-036.indd 34-35

3/4/10 10:48:41 AM

‘The number of people who watch Indian cinema is a lot larger than the number of people who watch Hollywood films’

DUBAI INTERNATIONAL FILM FESTIVAL WELCOMES BOLLYWOOD’S LEADING MAN

AMITABH BACHCHAN TO RECEIVE A LIFETIME ACHIEVEMENT AWARD

India’s biggest star, Amitabh Bachchan, was among the special guests at this year’s DIFF event and received a Lifetime Achievement Award for his long career in films

D

26

26

escribed as the ‘De Niro of Bollywood’ legendary Indian actor Amitabh Bachchan certainly shows no sign of slowing down after his 40-plus years in the film industry.

The much-loved star and leader of the mighty Bachchan clan – which has now welcomed beauty Aishwar ya Rai under its wing (she married Amitabh’s son Abhishek Bachchan) – was recently in the UAE for the Dubai International Film Festival. The ‘Big B’ stopped by not only for the screening of his latest movie Paa, but also to pick up a Lifetime Achievement Award for his work in Indian cinema.

The actor, for whom receiving awards has become quite the norm – his previous

achievements have included three national film awards and 12 Filmfare Awards – said of his latest honour: “I am deeply grateful to the DIFF for considering me for this award. This is a wonder ful recognition and I am deeply humbled by it.” He continued: “Indian cinema is being honoured and the award is recognition for India and Indian cinema.”

Since his rise to stardom in the early 1970s in movies including Zanjeer, for which he gained the persona of the ‘angr y young man’, and the legendar y classic Sholay, which became the highest grossing film of all time in India, Amitabh has been in and out of the spotlight but remains one of India’s most famous actors.

Known for his dislike of the term ‘Bollywood’ when referring to the Indian film industry and shunning the popular term as “a derogator y phrase… calculated by a smart journalist who wanted to please their boss,” Amitabh is proud of his country and its film industry. But what about Hollywood? Has he ever considered crossing over to the West and dabbling in the all-American world of cinema? “We are very happy doing what w e a re d o i n g i n I n d i a a n d i f t h e re a re opportunities in the West, I would certainly look at them,” says Amitabh. He remains strong to his native country and is proud of his success and what he has achieved for India and Indian cinema. “The number of people who watch

HE243 Amitabh Bachchan_p026-027.indd 26-27

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Indian cinema is a lot larger than the number of people who watch Hollywood films, so we are very proud” he says.

Proud but professional, Amitabh is committed to film-making, and although this is the first time he has attended the Dubai International Film Festival, the actor is a fan of the region. If the right opportunity arises, we may well be seeing more of Amitabh here in the Middle East. “We are always looking for fresh ideas and fresh collaborations,” he says. “If there is a prospect where the Arab world and our world and can work together, then I would be interested in that.”

Dressed to impress as always on the red carpet, Amitabh looked every bit the dapper gentleman

to receive his Lifetime Achievement Award and for the screening of his latest film Paa at last week’s DIFF. But Paa’s success is also thanks to another Bachchan star, Amitabh’s son Abhishek who also stars in and produced the movie.

For the father and son duo, the movie Paa takes an interesting role reversal twist, with Amitabh playing a 13-year-old child with the genetic disease Progeria – which causes sufferers to age rapidly – and Abhiskek taking the role of Amitabh’s character’s father.

Surely a challenging role for the star in his late 60’s, especially with a gruelling make-up schedule to complete the transformation.

Amitabh explains: “The prosthetic make-up took about four and a half hours to do, and two hours to get off.”

But his patience with such a role has paid off as the movie, which was made on a small budget $3.2 million, made back its costs within just a few days of opening and has received rave reviews both in India and Dubai. Paa is not only a success for Amitabh’s acting career, but also for his production company Amitabh Bachchan Corporation Ltd. (ABLC) and for his son, who produced the movie.

After Abhishek’s success with Paa, he is now set to run the show at ABLC, and with many more films expected to be announced in the next few months, Amitabh can head back to India with a smile on his face knowing that the Bachchan brand is stronger than ever. H WRITTEN BY SOPHIE JONES-COOPER PHOTOGRAPHS BY FAROOQ SALIK

27

3/4/10 11:01:04 AM

3/4/10

10:56 AM

Page 38

EXCLUSIVE PHOTOS AND INTERVIEW

DIARY OF THE WEEK

ON THE TENTH ANNIVERSARY OF HER REIGN WITH HUSBAND KING ABDULLAH

CO-ORDINATED BY ANITA QUADE PHOTOGRAPHS BY FAROOQ SALIK

QUEEN RANIA OF JORDAN

TALKS FROM THE HEART ABOUT HOW SHE HAS GROWN INTO HER ROLE

Sheikh Mohammed Bin Abdulla Bin Hamad Al-Khalifa of Bahrain and Hugh O’Donnell

‘I have a much more positive outlook on life than I did ten years ago. I’ve learned to take things a little more easily, to be a little more forgiving of myself’

Duncan and Heidi Raeside

Mara Cocchini and Evelyn Virag

PRINCES’ POLO CUP IN DUBAI here was plenty of action on and off the field T at the exclusive Princes’ Cup this year at the Dubai Polo and Equestrian Club.

Hugh O’Donnell, Clark Betz, HRH Prince Rashid of Jordan

More than 300 guests enjoyed lunch on the terrace, while a further 2,000 opted for a picnic on the grass as teams battled it out on the polo field.

His Royal Highness Prince Rashid of Jordan played for both the Harrow team and the Oxbridge team, proving victorious against the Eton team but failing to overcome the might of Habtoor Polo.

Players were then treated to a post-match massage by the Six Senses Spa team flown in from Zighy Bay, Oman, to relieve any sore muscles.

Event founder Tom Hudson, said: “The day exceeded all expectation and I was delighted that everyone seemed to have such an enjoyable time.”

Alexandra Finlay and Sophie Toh

38

(RIGHT) DRESS: ALAIA

Jane Bevan, Michael Bevan and April Wriglee

On 9 June 1999, King Abdullah and Queen Rania – wearing a dazzling $2million crown – celebrated their coronation (opposite). Ten years on, the couple rule their kingdom from the recently built Royal Hashemite Court, where both the King and his hard-working wife have a suite of offices created around a central garden

39

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21

. Consumer & Leisure Publishing Cutting-Edge Editorial ECO

Aiming for the green Attracting attention are designs for an indoor golf arena with sustainability credentials that could be adopted around the world, a motor yacht that can cruise indefinitely thanks to its use of solar power and a range of compostable dinnerware made from fallen palm leaves. TEXT: STEVE HILL

PAR FOR THE COURSE

Fears that the growing popularity of golf in the Netherlands will eventually lead to a shortage of facilities has led Zwarts & Jansma Architects to produce designs for what would become the world’s biggest indoor arena for the sport.

The Amsterdam-based practice’s vision includes 14,000 square metres of facilities on synthetic grass, 20 golf simulators and a roof-top driving range with 34 bays.

And the green credentials of the Indoor Golf Arena could lead to it being adopted elsewhere as it would not require the vast quantities of water needed by traditional grass courses set in hot and dry climates.

Solar energy would be generated to meet some of the project’s power demands while cooling techniques would be based on a CO2 neutral recirculation system, creating a blanket of cold air that sinks to the lower areas of the arena.

Zwarts & Jansma Architects’ Indoor Golf Arena.

28

identity [interior/design/property]

November March 2009

29

UAE DESIGN MONTH

Sound of silence Renowned architect and designer Piero Lissoni operates somewhere between anarchy and efficiency, silence and noise. His brand of sophisticated, humanistic minimalism is pure but never dogmatic. TEXT: LISA VINCENTI

Milanese designer Piero Lissoni carved a name for himself with his pure design.

For this private loft in Monza, Italy, Lissoni reveals his preference for pure, silent spaces and tactile materials.

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identity [interior/design/property]

November 2009

CMYK

63

CMYK

INTERNATIONAL | idProperty

The shape of things to come Acclaimed Italian architectural duo Fuksas have created a stunning sculptural stairway which acts as the centrepiece for Armani/5thAvenue in New York TEXT: DOROTHY WALDMAN

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identity [interior/design/property]

CMYK

22

RAMON FRAT

Massimiliano and Doriana Fuksas, in the last of their trilogy of collaborative projects with Giorgio Armani, steered well clear of linear thinking to create a spectacular, sculptural rolled calendar steel staircase that flows in sensuous curves through the centre of Armani/5th Avenue in the heart of New York City.

Made in Italy with intriguing subtlety, the overlapping bands of the stairway gracefully swirl through the space in a whirlwind of dynamic movement, causing a continuously changing perspective, whether ascending or descending the levels of the four-storey provocative glass building. Clad in a special plastic material, the fluid structure defies normal geometrical descriptions.

“The building that incorporates Armani/5th Avenue holds a very important place in the history of architecture because its façade is one of the first examples of the ‘International Style’,” the architects say. “When one is dealing with such a cultural milestone, one must always bear in mind that the exterior is totally New York, while the interior should have its own identity – a reflection of the flair and aesthetic values that define the Giorgio Armani style.”

Providing a counterpoint to the rigid, angular grid of the city streets, as well as the boxy transparent exterior of the building, which is wedged in a corner between towering façades on two sides, the result is an innovative curvilinear design. It defines the general layout of each floor with a form that accentuates the function of a retail outlet that, for the first time, incorporates all the Armani lines into a single location.

“The grand staircase is the focal point, an exciting sculptural feature which connects all the different levels that accommodate the Armani universe range by range. Innovative in both layout and content, Armani/5th Avenue is the first concept store in which all the Armani products are presented in a single space,” the architects add.

Staircase at Armani/5th Avenue.

October 2009

71

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identity

.

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29

. Consumer & Leisure Publishing Cutting-Edge Editorial

BEAUTY ON THE BEACH GARY PLAYERâ&#x20AC;&#x2122;S

unique oceanfront design on Saadiyat Island opens its doors at the end of the month

by Robbie Greenfield

No. 16 This challenging par 4 plays out towards the ocean and exemplifies Playerâ&#x20AC;&#x2122;s bunkering style

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In the sequence below I have again focused on the three planes of motion, but added another key movement â&#x20AC;&#x201C; the squat â&#x20AC;&#x201C; into the routine. The ground is a key power source for a golfer, and you will notice how top players â&#x20AC;&#x2DC;squatâ&#x20AC;&#x2122; into the start of their downswing to gain powerful leverage before rotating through the ball. This workout will help you improve flexibility, balance and neuromuscular control in a movement that is golf specific. Practice these three exercises as a warm up before you hit the driving range. Perform between 12-16 reps for each without stopping.

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In the last issue I showed you how to train your abdominals and open your spine in three planes of motion while limiting hip movement, helping you increase your shoulder turn on the backswing and take full advantage of the powerful abdominal muscles.

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30

My reconstructed left knee enables me to finally make the swing that my instructor, Hank Haney, and I have been working on for years. Thatâ&#x20AC;&#x2122;s because my legwork is so much better with a knee that doesnâ&#x20AC;&#x2122;t shift all over the place and is pain-free for the

first time in 10 years. Iâ&#x20AC;&#x2122;m excited that I can hit shots I couldnâ&#x20AC;&#x2122;t hit before without making compensations in my swing.

This driver sequence, taken the week of my win at Bay Hill, shows my normal setup and backswing as I load up on my

right side to the top (2). On the downswing, my arms are coming down in front of my body; my shoulders are turning forward, and my arms arenâ&#x20AC;&#x2122;t swinging past my turn at all. You can also see that Iâ&#x20AC;&#x2122;m making a lateral move toward the target while

transferring my weight to my left leg (4). This is something I really couldnâ&#x20AC;&#x2122;t do before. Iâ&#x20AC;&#x2122;m able to make this lateral move by shifting my hips forward instead of backing them up through the hit--a habit Iâ&#x20AC;&#x2122;d developed to protect my knee from further

injury and, quite frankly, because it hurt like heck sometimes when I didnâ&#x20AC;&#x2122;t. When I would back up, my tendency was to hit the ball to the right. Sometimes I could save the shot with my hands, but it was pretty difficult to do, especially with consistency.

Another difference is, now I can really post up: My left leg stays flexed into impact and straightens in the follow-through (6). Before, it would straighten well before then. This better leg action allows a natural release and extension down the line. N

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French fancy From the heights of fame to bankruptcy, JeanChristophe Novelli has had a rollercoaster career.

But with a host of new ventures, the world’s sexiest chef is back on top.

TEXT RACHEL BALL

ith a twinkle in his eye, a smile on his lips and his swept-back black hair falling gently on to his face, you could mistake JeanChristophe Novelli for a suave Italian playboy. But far from living a life of leisure, this Frenchman is one of the busiest chefs in the business, with a hard-earned reputation for excellence.

Novelli is a celebrity in the UK, first achieving fame as a Michelin-starred chef, and then boosting his reputation as a housewives’ favourite, scaling ‘world’s sexiest’ lists and appearing on reality TV shows.

And it is this mixture of his fame and exceptional talent that has brought him to Dubai for the Jumeirah Festival Of Taste for the second time. “Last time was great, but this time is even better. What’s different is the fact that you’re cooking for international guests, not just British,” says Novelli. “Last year I was 95 per cent booked every night with British people, which was great for me, but this year we have been fully booked with a mixture.”

But it is the British public who put Novelli where he is today, after he left his native France for the UK at the age of 22. Arriving in Great Britain with little knowledge of the English language, Novelli struggled at first: “I worked for an establishment where there were a lot of French people, which was an advantage because of the language – we could speak French in the kitchen,” he says.

But it was Novelli’s next move that really pushed his career up a notch. “I moved by myself to the middle of the New Forest, and I took a job,” says Novelli. “I had a good time, the people loved me, and I was finally doing what I was hoping to do all my life and while

continued...

If I don’t have a reason to go, I don’t go back to France.

I left with a one-way ticket on the ferry 25 years ago.

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CHICKEN BURGER WITH SATAY SAUCE FOR THE SAUCE 50g peanut butter, smooth 40ml coconut milk 40ml vegetable stock 1tsp oyster sauce salt hot chilli powder light soy sauce FOR THE BURGERS 3 chicken breasts ½ bunch coriander 1 egg breadcrumbs salt and freshly ground pepper oil for frying 4 hamburger buns 40g lettuce leaves 40g cucumber, sliced into ribbons

ICE CREAM SANDWICHES

For the satay sauce, put all the sauce ingredients into a pan, mix well and heat slowly. Simmer gently for about five minutes. Add soy sauce to taste.

Wash, dry and mince the chicken breasts. Wash, dry and finely chop the coriander. Mix with the chicken and egg and add sufficient breadcrumbs to produce a shapeable mixture. Season with salt and pepper. Shape into four burgers and fry in oil for about two minutes each side. Drain on kitchen roll.

Split the buns. Wash the lettuce. Cover the bottom half of each bun with lettuce and cucumber and place a burger on top. Add a spoonful of satay sauce and replace the top half of the bun. Put the remaining sauce in a ramekin and serve.

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BANK EXPANSIONS Beyond borders

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COUNTRY REPORTS Long way to go

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37

. Business & Contract Publishing Cutting-Edge Editorial GCC FAMILY BUSINESS

GCC FAMILY BUSINESS

F

OLD TREES, NEW SHOOTS Family businesses have a proud history in the Gulf but, with few of them surviving to the third generation, it is time for them to meet the challenges that lie ahead.

ZARINA KHAN reports.

amily businesses are so prevalent in this region that names have become synonymous for products or services more than anything else. We navigate by the Al Tayer Showroom, vacation at the Habtoor Grand, shop at Al Ghurair City and visit the doctor at Belhoul Hospital.

Business families are part of the furniture, so to speak, so much so that residents hardly notice them any more.

But while the average Gulf resident may not be able to see the fingerprints of the region’s mercantile dynasties, they are a crucial part of the economy. That system is credited as one of the reasons why the GCC has been able to grow at such a fast rate since the region began its modernisation only a few decades back.

Now experts say that those days of easy money and exponential growth are numbered. Many family businesses are coming to the end of the normal shelf-life of three generations, and that winding down may be accelerated by the demands of the globalised economy and recession. Already there have been ripples, with a few of the big names, such as Saudi Arabia’s Saad Group, in apparent collapse. Experts say now is the time for the big names to address the flaws in their own systems, as the recession may separate the family business wheat from the chaff.

THE NEW GAME “Family businesses are the bedrock and the very foundation of the GCC economies...

Further, these family business groups are involved in several diverse economic sectors and constitute the majority of the nonoil GDP generated in the region,” explained Amin Nasser, Partner – Business Advisory Services at PricewaterhouseCoopers (PwC).

Yet for all their importance to the region’s economy, family businesses operate in a dark room. There is little required transparency, and even less is voluntarily disclosed. As the nature of families in the region is private, so too are their businesses. What goes on in boardrooms and around the dinner table does not reach the outside until a crisis hits – such as with the Saad Group.

Valued last year at $30 billion, the company has been on a steady decline since May 28 this year, when the Saudi Arabian Monetary Agency froze its accounts, with no reason given. It has since seen its credit ratings cut

Rami Nazir, Partner, Ernst & Young, Jeddah.

Amir Nasser, Partner-Business Advisory Services, PricewaterhouseCoopers.

and withdrawn; banks in the UAE have been told not to lend money to its chief Mana Al-Sanea or any of his companies; and now it is selling off its assets around the world in a desperate bid to raise capital. Although explanations for this massive fall from grace vary, and little is known for sure, the Saad Group has pinned its misfortune on the dealings of yet another family business, although it did not name the company concerned.

Ahmad Hamad Algosaibi & Brothers is believed to be the company that knocked the Saad Group off its pedestal, with its financial arm reportedly discovered to have “substantial financial irregularities”. How the two are actually linked, is not clear. The truth is thus unknown and, given the closed nature of the family business culture, may never be.

Experts say though that one thing is certain – greater transparency could have perhaps reduced the severity of the companies’ fall and possibly prevented it entirely.

“The families within the Middle East have not yet fully adapted the modern global corporate culture. In particular, there seems to be reluctance to giving up boardroom control

and to comply with the strict requirements on transparency and corporate governance,” Naser explained. “The current economic slowdown and increased regional competition may impact the liquidity positions of these businesses forcing them to overhaul and plug serious gaps in performance and cash requirements.”

And even when transparency and corporate governance are in place, the basic nature of family business – where family members own and operate a corporation – means there will always be serious challenges to objectivity.

“Family businesses also face the challenge of working towards professionalising management and decoupling management from ownership, which historically were interchangeable for most families in business in the GCC. [They] are increasingly looking at including non-family members in the boards of their holding companies. They want the discussions at the board level to be about the business, global challenges, growth, strategy, transparency and profitability; not about family issues or conflict,” the PwC analyst said.

In early June the Dubai International Financial Centre (DIFC) issued a report entitled ‘Differing Perceptions and Challenges Facing UAE Family Businesses: Implications for Practice’, in which the significant operational challenges of the family business system were compared to that of companies in the US. Through its survey of Gulf-based CEO-Parents and US-hired executives, the

As families in the region are private, so too are their businesses. What goes on in boardrooms does not reach the outside until a crisis hits.

July 2009 Gulf Business 29

28 Gulf Business July 2009

28-34Family Business.indd 1-2

2/28/10 2:45:02 PM

'## (%!,4(#!2% /6%26)%7

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The Gulf healthcare sector is one with big investment and bigger ambitions – with aims of competing internationally.

But challenges remain before the regional providers can pose a threat to foreign health hotspots, SEBAN SCARIA finds out.

HEALTHY COMPETITION

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ow much do you value your physical well being?

Some people would contend you can’t put a price on health. But those shopping around for heart bypass surgery would beg to differ. The average cost of this procedure in the UAE is $44,000, compared with $18,500 in Singapore, $11,000 in Thailand, and $10,000 in India.

That the Gulf region is struggling to provide healthcare services at competitive rates plays against the prospects for medical tourism and building institutions that could be destinations for global tourists.

But this isn’t stopping GCC countries from their quest of growing the health industry in the region.

The rapid expansion in healthcare infrastructure in the Gulf over the past decade, and the even more frenetic ramping up of standards in the last five years, is seen as one of the major developmental successes in this part of the world.

Increasing availability of quality treatment has gone well beyond a humanitarian concern and has been considered good business as well, with the launch of projects like Dubai Healthcare City (DHCC) in 2002 and the more recent SR1 billion ($267 million) expansion of Saudi Arabia’s King Faisal Specialist Hospital & Research Center announced earlier this month.

The logic is that of preparing for the future – currently the Gulf has a young and steadily growing population, who will put a serious strain on healthcare infrastructure in a few years’ time.

The Arab World Competitiveness Report of 2007 estimated that healthcare expenditure in 2025 could reach $60 billion on the back of that demographic change. Around the same time, the Dubai Department of Tourism and Commerce Marketing said it was hoping to host 11 million ‘medical tourists’ by 2010 to tap into the medical tourism industry. McKinsey & Company estimates this sector will be valued at $100 billion by 2012.

But experts say the Gulf still has some way to go before it can attract medical tourists. In fact, the region is currently losing a fair share of its own localised medical commerce to countries with more competitive healthcare sectors.

“Already touted as a recession-free sector and with the Gulf governments committed to continued support on infrastructure, it is important to reverse the trend of nationals and expatriates flocking abroad for treatment, before going headstrong on improving medical tourism facilities,” says Ali Hashemi, Principal, Booz & Co. According to reports, the UAE government spends more than $2 billion a year sending nationals overseas to receive medical treatment – and it is one of the Gulf countries with a better health infrastructure and smaller population than its neighbours, who are likely to be sending more citizens abroad. Add to that the country’s massive May 2009 Gulf Business 79

78 Gulf Business May 2009

78-82Arab health.indd 1-2

2/28/10 2:42:08 PM

#/20/2!4% "/.$3

THE BRIEFING DEBT REPAYMENTS

DEALING IN DEBT

Demystifying Dubai’s debt Dubai is due to pay back billions of dollars over the next two years, with one big bond repayment due in December. But how will the emirate achieve this, asks KHATIJA PARUK.

The recent spate of bond issuances, both corporate and sovereign, has revived hopes of a thriving debt capital market in the Gulf. But is the fledgling bond market ready to fill the crucial capital need, and convince investors debt is more than a four-letter word? SUNIL KUMAR SINGH reports.

I

s it a too little, too late scenario for the debt capital markets of the region? At a time when capital remains hard to access, liquidity continues to be tight, equity markets are bearish, and banks are still flirting with finances, these factors are not stopping corporates and governments alike from venturing into a relatively uncharted territory in the region’s capital markets so far – debt.

There has been a flurry of bond issuances recently by both sovereigns and corporates. A bond is classified as corporate if it is issued by a corporation, or sovereign if a government is the issuer. Generally, corporate bonds pay higher rates than sovereign bonds, because they are perceived to be more risky.

Dubai, Abu Dhabi and Qatar have all issued sovereign bonds this year. The most recent corporate bond issuances were Qtel’s $1.5 billion bond issue last month; Mubadala’s bonds in May; and Aldar Properties selling $1.25 billion of bonds, also in May. It is understandable that debt capital in the region is blooming as an alternative means of accessing capital, for governments as well as the corporates, However, what still needs to be answered is whether this newfound charm for debt will turn out to be an unwavering commitment or merely a short-term fascination.

There are ample reasons to support both points of view. One factor to take into consid38 Gulf Business July 2009

Corporate bonds.indd 1-2

38

eration is the underdeveloped nature of the regional debt market. Debt securities still play a trivial role in the MENA capital market structure with only a 4.5 per cent share, compared with bank assets (48.8 per cent) and the stock market component (46.6 per cent), according to the International Monetary Fund’s (IMF) Global Financial Stability Report, April 2009.

This is in sharp contrast to the global capital structure, where the shares of bank assets, debt securities and stock market capitalisation correspond to 39.7 per cent, 33.3 per cent and 27 per cent respectively, according to the IMF. The lack of an active debt market in the Middle East has been felt for a long time, as an advanced debt market would offer greater fiscal and monetary flexibility to the regional economies. “[An active debt market in the region] allows the private and government sectors alternative sources of financing, as both have been too reliant on bank financing in the past. An active debt market would offer access to sources of capital to non-traditional regional investors, like pension funds and fixed income portfolios, which have historically focused on investing in G7 [Group of Seven] government bonds,” says Salman Al Khalifa, Head of Global Markets, MENA, Deutsche Bank.

“An active, liquid and deep debt market will provide regional issuers, in particular governments, with better access to capital markets and with a greater flexibility to manage

INTERNATIONAL FOOTPRINT OF GCC TELECOM OPERATORS Zain, Kuwait Bahrain Burkina Faso Chad Gabon Congo Democratic Republic of Congo Ghana Iraq Jordan Kenya Kuwait Lebanon Malawi Madagascar Niger Nigeria Saudi Arabia Sierra Leone Sudan Tanzania Uganda Zambia

STC, Saudi Arabia Bahrain India Indonesia Jordan Lebanon Kuwait Malaysia Saudi Arabia South Africa Turkey

Batelco, Bahrain Omantel, Oman Bahrain Oman Egypt Pakistan India Jordan Kuwait Saudi Arabia Yemen

Etisalat, UAE Afghanistan Benin Burkina Faso Central African Republic Cote D’Ivoire Egypt Gabon India Indonesia Iran Niger Nigeria Pakistan Saudi Arabia Sudan Tanzania Togo United Arab Emirates

Qtel, Qatar Algeria Cambodia Indonesia Iraq Kuwait Laos Maldives Oman Pakistan Palestine Qatar Saudi Arabia Singapore Tunisia

Source: Gulf Business research

July 2009 Gulf Business 39

2/28/10 2:44:06 PM

T

he collapse of the global credit market last year raised serious concerns among investors that Dubai may not be able to refinance the $12 to 15 billion worth of debt due in 2009. Credit derivative swap (CDS) spreads on Dubai’s five-year bonds, an indicator of the default risk associated with the borrower, rose to more than 1,000 basis points in January 2009, reflecting these concerns. The emirate’s announcement of a $20 billion bond programme, half of which was purchased by the UAE central bank earlier this year, went some way to allaying these fears, however, confirming the federal government’s support of the emirate.

Nevertheless, concerns about Dubai’s credit worthiness over the medium term remain, with many analysts and investors questioning whether

36 gulfbusiness.com October 2009

Briefing-Debt Dubai.indd 1-2

the emirate will be able to meet its significant debt liabilities over the next two years in a challenging credit environment.

As with a lot of economic data, details on the actual size of Dubai’s debt stock and redemption schedule are scarce. Recent estimates of the emirate’s total external debt range between about $85 billion and almost double that figure. The lower estimate is based on capital markets debt, such as bonds and sukuks, which have been issued by the government or government-owned companies. But over the last few years, these institutions have also raised an unknown – but believed to

be substantial – amount of bilateral debt from banks and other creditors.

Although the $20 billion bond programme has restored some confidence in Dubai’s ability to service its debt obligations, markets will be closely watching how Nakheel deals with its $3.5 billion bond due on December 14, and the associated interest payments, worth another $500 million or so. There has been some speculation that Nakheel may try to restructure this debt, but there is little indication that serious negotiations with investors are underway. Analysts have also raised the possibility that Nakheel has received, or may receive, funding

Given that Dubai will need to tap capital markets for many years to come, it simply cannot afford to be seen as unreliable.

from the government to hel down this debt from the mo raised in February’s $10 bil bond issue. But as the newl Financial Support Fund, wh administers the bond progr has not publicly named the recipients of this financial a uncertainty remains.

Philipp Lotter, senior vice president at rating agency M Investor Services, believes t the speculation on whether Nakheel will repay or restru debt come December is a bi herring. “My view is that all markets debt, that is bonds sukuks, will be paid down o and in full,” says Lotter. “No these debts is effectively a d even if there is some resche of payments that is agreed before the due date. It is a credibility issue. Given that Dubai will need to tap capit markets for several years to come, it simply cannot affor seen as unreliable,” he cont However, Lotter does make distinction between the som quantifiable capital markets the unknown bilateral debt. “ debt is a different story. It is that there will be some resch of maturities and negotiation lenders, but this will all be b closed doors, and few details will be disclosed.”

It is not all bad news, howe Market conditions are impro according to Caroline Grady, economist at Deutsche Bank “CDS spreads have narrowed than half what they were at t of the uncertainty, and Abu D been able to raise some new on external markets this year Eurobond issues and syndica loans,” says Grady. “But inves still concerned about how Du finance payments falling due year,” she continues.

Dubai’s redemption profil over the next two years is in onerous. Next year, Dubai w

Gulf Business

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TBWA\Raad and Visa’s ‘Soccer meets art’ goes global

Low-cost carrier calls unconventional pitch

13 December – 26 December 2009

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Rotana signs multi-million dollar Disney deal

flydubai is inviting agencies to submit proposals for its communications strategy in an unusual departure from standard pitch procedure. Page 3

Khedé Kasra makes regional ad history Leo Burnett Beirut’s Khedé Kasra was the world’s most awarded media campaign in 2009, according to The Big Won report. Page 5

“For a regional campaign to move to the global market is unusual because they usually go from the top down, not the other way around. We’re very proud of it.”

Maysara Ghadban, Visa’s head of marketing and communications, on exporting ‘Soccer meets art’ to the world. Page 3

WPP and VCCP make HIGHLIGHTS IN THIS ISSUE cut in Emirates pitch Media agencies face “Creating shiny and 12 months of change sophisticated delivery Just two major players remain in Emirates’ global advertising The year ahead will mechanisms at the cost pitch, but unnamed independ- see media agencies ent agencies have been invited change the way they of content is like buying a to join the final round. Page 5 work, what they Ferrari and trying to run it deliver, and the role on cooking oil.”

New categories and fees for Dubai Lynx

they play, believes Mediaedge:cia’s Mohan Nambiar. Page 9

Gavin Dickinson, executive director of publishing, Abu Dhabi Media Company, on media in 2010. Page 13

‘There simply is no UAE film industry’

There will be no real film and production industry in the UAE for as long as it is entirely dependent on making TV commercials, says Filmworks’ CEO, Tim Smythe. Page 19

Two new awards categories have been added to the line-up for next year’s Dubai Lynx and entry fees for the accompanying festival cut. Page 3 28 February – 13 March 2010

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Dubai International Film Festival calls agency review

Batelco Bahrain rolls out marketing drive Bahraini telecom firm Batelco has rolled out an extensive advertising campaign created by FP7 Bahrain following its rebranding late last year. Page 5

Qtel rebrands and rolls out global ad campaign

JWT and Leo Burnett fight for Red Bull brief Energy drink Red Bull’s advertising pitch in Saudi Arabia has been whittled down to a final showdown between agencies Leo Burnett and JWT. Page 3

Qtel, the Qatar-based telecoms provider, has undergone a fundamental rebrand in its quest to become one of the top 20 global telco brands. Page 5

“We want to focus on an innovative long-term strategy that complements our new media and digital campaign, and look forward to a new creative path.”

Mahsa Motamedi, director of marketing and sponsorship at DIFF, on the festival’s creative advertising review. Page 3

The Lebanon Report: HIGHLIGHTS IN THIS ISSUE A country on the rise Treading a thin line in marketing to kids Advertising spend is up, expats are returning home, and there is optimism in the air for Lebanon’s adland. Pages 22-29

“We know exactly where we’re going. We know exactly who we have to cater to, and we know exactly what the gaps in the market are. Our aim is to be number one.”

As global advertisers exploit loopholes in legislation, is it necessary to quickly implement a code of conduct when it comes to marketing to children? Page 8

Hassan Suleiman, vice president of Rotana Media Services, on Rotana’s mission after signing the Disney deal. Page 3

MBC secures first-run HIGHLIGHTS IN THIS ISSUE rights for New Moon Who would want to “What we’re doing is be an agency’s ECD? breaking down barriers.

MBC has secured the rights to screen hit box-office smash Executive creative I wouldn’t say integrating, New Moon as part of its push to directors are the flag screen the biggest movies on an carriers for agencies’ because you integrate exclusive basis. Page 5 creative output, but different components. are they getting a raw We’re fusing.” deal by taking the rap for an agency’s shortcomings? Page 8

Vatche Keverian, JWT’s CEO for the Gulf, on the introduction of the agency’s new working model. Page 9

From surrealism to creative advertising

Surrealism has always been a creative’s best friend, but is using it in advertising the work of lazy creatives or a genuinely effective way to get a message across? Page 20

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“Getting an objective eye Ali Mostafa talks creative inspiration costs money... and The young executive throwing great parties producer of afm films where readers meet; and the director of the UAE’s first feature that’s what social film, Ali Mostafa, looks media is to us.”

Tyler Brûlé, founder of Monocle, on social media and making magazines work. Page 15

at what has inspired him throughout his life and career. Page 30

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Nike Football passes project work to JWT Dubai

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6 September – 19 September 2009

MBC to launch Arabic version of Got Talent

Senior shake-up at Fortune Promoseven

Agencies pitch for EPL advertising brief

Leo Burnett scoops Jazeera Airways brief

An unprecedented number of FP7’s senior management have been fired or have ‘left of their own accord’ following a major shake-up of the agency. Page 3

Abu Dhabi Media Company has called a pitch for its English Premier League advertising account ahead of its screening of the 2010/2011 season. Page 3

Kuwait-based low-cost airline Jazeera Airways has awarded its creative advertising account to Leo Burnett following a competitive pitch. Page 3

Khouri cedes shares to BBDO Worldwide

Cristals dominated by handful of agencies

Adland helps spread messages of peace

BBDO Worldwide is believed to have taken majority ownership of Impact BBDO after Alain Khouri ‘cedes’ shares to the Omnicom group. Page 5

JWT, Leo Burnett, OMD and Starcom dominated this year’s MENA Cristal awards in Lebanon, taking home the lion’s share of awards. Page 5

The UAE’s advertising and media industry has united for a pro-bono project promoting the global peace initiative Peace One Day. Page 5

“We pitched Nike Football but the timings meant they didn’t do anything with it.

But they were impressed... and we won the account on a project-by-project basis.”

“With Got Talent, MBC continues its long legacy of introducing the biggest international TV trends to the pan-Arab viewer... and highlighting fresh talent.”

Russell Heubach, executive creative director at JWT Dubai, on securing Nike Football’s advertising business. Page 5

Tim Riordan, group TV director at the MBC Group, on bringing the Got Talent franchise to the Middle East. Page 3

HIGHLIGHTS IN THIS ISSUE

LightBlue 2.0 plots expansion for 2010 Is the creative centre of gravity shifting?

Experiential agency LightBlue eyes expansion and a doubling of its workforce as it prepares for LightBlue 2.0. Page 13

The rise of Abu Dhabi, Doha and Beirut means agency staff are on the move. Is the region witnessing a creative migration away from Dubai’s regional hub? Page 8

“In the UAE we saw a worldclass performance last year, which saw them walk away with six Lions at Cannes – the biggest haul ever by a long way.”

Why Terry Savage, chairman of Cannes Lions, believes the Dubai Lynx has helped raise the creative bar. Page 9

BBC Arabic seeks to change its flavour

The BBC World Service’s first head of the Middle East region says BBC Arabic must find a more specific niche as it faces competition from regional rivals. Page 12

Hohmann chosen as HIGHLIGHTS IN THIS ISSUE

Cannes Lions juror Is corporate comms “For us to consider working really that poor? with Al Jazeera is an Till Hohmann, executive creative director of Memac Ogilvy, A new survey by the option... I’m just illustrating is to represent the UAE as a public relations group print juror at this year’s Cannes the type of initiatives we Finsbury says that Lions festival. Page 5 regional PR rarely could take to address adheres to the loss of the EPL.” international best practice. Is this a fair appraisal? Page 8

Marc-Antoine d’Halluin, CEO of OSN, on HD television and losing the EPL. Page 15

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Dubai International Film Festival embraces new media

“We are integrating social media into our communications campaign in order to enhance and extend our community and... raise the quality of our engagement.”

Mahsa Motamedi, director of marketing and sponsorship at DIFF, on the festival’s utilisation of new media. Page 3

twofour54 reviews its HIGHLIGHTS IN THIS ISSUE advertising business Online banner ads battle negative press Abu Dhabi media zone two-

Is advertising the new world saviour?

Advertising has long been blamed for contributing to the planet’s problems but can the industry now prove itself a true friend of the environment? Page 22

The year in advertising, media and marketing: the good, the bad, the ugly and all the silly bits in between

THE ANNUAL 2009

four54 is in the final stages of a pitch after putting its creative account out to tender less than a year after it opened. Page 5

Web banners need a drastic overhaul if they are to escape their reputation as the ‘most ignored ads’ and live up to their rarely realised potential. Page 8

“I call this the new oil of the TBWA contemplates Arab world. Where we need further acquisitions expansion to invest is not in buildings Growth, and obtaining new and real estate, but in skill sets were the technology, brainpower topics of discussion as Keith Smith, TBWA and education.”

Samih Toukan, co-founder of Maktoob, on the future following the Yahoo! deal. Page 15

Group’s president, international, visited the UAE. Page 11

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. Business & Contract Publishing Cutting-Edge Editorial 24

28 February 2010

28 February 2010

THE RISE OF THE

BOUTIQUE

My partner Patrick and myself have been thinking about this for the past five years.

But with all that was happening in Lebanon, the time was never right

A stable economy and rising advertising spend is helping creatives take the plunge and set up on their own, writes Iain Akerman

I

t’s just gone 1pm and Rami Traboulsi, former creative director of Memac Ogilvy Beirut, is urging me to opt for the salad bar at the Mandaloun Café in Ashrafieh. I take his advice. He should know best. The café has, after all, been his home from home ever since he decided to quit Memac and set up his own agency at the beginning of the year.

We are soon joined by his business partner, Patrick Samaha, one of many Lebanese ‘returnees’ from Dubai who, until last year, was general manager at MTV Arabia. An OMD and Impact BBDO alumni, Samaha is a whirl of enthusiasm and professionalism – the ‘suit’ and foil to Traboulsi’s creative.

“The café has doubled up as our office for the past few weeks because our office isn’t quite ready yet,” admits Traboulsi with a smile. Their agency, Joe Fish Creative, is due to officially launch in March, with everything slowly but surely coming together. “Joe Fish stands up for the creative rights of the smaller fishes that are out there in the sea,” says Traboulsi, explaining the thinking behind the bou-

22

tique agency. “Creativity happens with elements like passion, motivation and commitment.

These words are often forgotten by many and our objective is to bring back the feeling of excitement of why we went into advertising in the first place.”

So why now? Why leave the relative security of a global network for the risks associated with going it alone? Why leave an established client list, only to have to fight to win your own?

“It was the right time and the right place,” replies Traboulsi.

“My partner Patrick and myself have been thinking about this for the past five years. But with all that was happening in Lebanon, the time was never right.

We strongly believe that there is a turning point in the industry, both from client perspective and the agency.”

Traboulsi, it would appear, is not alone in his beliefs. A number of boutique agencies have sprung up in Beirut over the past 12 months, with more expected to appear throughout the year.

Many sense that a corner has been turned by Lebanon’s advertising industry. The political turmoil and internal chaos that

Rami Traboulsi, Joe Fish Creative

Clockwise from right…a promotional advert for République; Ramzi Barakat of ‘B’; stills from ‘B’’s TVC for The Diet Center

hammered the country’s advertising industry during the five years following the assassination of former prime minister Rafic Hariri, has given way to economic growth, rising adspend and a belief that the country’s relative stability offers a ripe environment to go it alone.

“I come from a generation that has always admired self starters such as BBH, Wieden & Kennedy and BDDP,” says Ramzi Barakat, founder of ‘B’. “I have read about them suffering tough starts. But I think being able to share moments with clients and suppliers, fuelled by

passion for the idea alone is worth it. It is the business of ideas, and I think money will have to take care of itself.”

‘B’ was formed at the tail end of last year and already has clients such as Africell Holding, Bank Misr Liban,The Diet Center and Lexus on its books. The agency has also received creative plaudits, with its ‘Daddy’s Tummy’ commercial for The Diet Center featured in Campaign’s top 10 TVCs for 2009.

“Through the years I have developed a style of my own, a certain approach to creativity, a particular way of thinking,” con-

tinues Barakat, who was previously chief creative officer of Drive, where he helped take the agency from a one to a 10-office operation and to its affiliation with Dentsu.

“I wanted to put that creative style to the test and brand it as ‘B’. We do try to push the boundaries, take the less travelled path and dare to do new things. The world needs ‘new’ (to quote Wolff Olins). We hope we will be able to create a company that will be known for its transparency, integrity and creativity.”

Barakat is a respected figure within Lebanon’s advertising

community. He started his career as a freelance designer in an agency called MAD Madison, before moving on to Kaps, DMB&B and, finally, Drive.

At Drive he witnessed the affiliation with Japanese advertising giant Dentsu, where he had the luxury of working on brands such as Lexus and Toyota, dealing directly with the head office in Tokyo – a luxury that also included “13-hour flights to reach the client and the ‘Lost in Translation’ conversations”.

A surge in the number of boutique agencies setting up in Lebanon could suggest disillusion-

Below…Fadi Mroue and République’s new offices in Beirut

ment with established agency networks. Does Barakat believe this to be the case?

“I think, the few of them I know, are similar to my case – trying to put their experience to the test and try new things with creative freedom,” he replies. “I don’t think it has anything to do with the established networks, some of which I admire for achieving what they have achieved. It is just the call of the wild. At least it is if you are creative led.”

Fadi Mroue, creative director at République Beirut, another new kid of the Beirut block, echoes Barakat’s sentiments. “Different people have different motives for going alone and I don’t think I am in the position to generalise on those motives,” he says. “I know that my personal motives were not financial, but rather about creative independence, hence the name République. Whether or not there is disillusionment with established agency networks, it is a fact that they are an integral part of our industry. Setting up a smaller boutique agency is not about competing with those agencies but rather about complementing them – a fact that is being put into practice by many large agencies such as Publicis with Marcel.”

One thing is for sure, and that is that Mroue, formerly of Impact BBDO Beirut, relishes his creative freedom.

“Being young, we have an excuse to play, experiment and try new things and at the end of the day, isn’t that what creativity is about? I’m not concerned with what we offer versus our competition, simply because I think our ideology means we stand out by simply being us. I hope that our spirit at République will catch on, encouraging the view that being a boutique agency doesn’t mean you’re small, it just means you’re focused.”

He adds: “I wanted to give my clients more time and attention.

29 March 2009

29 March 2009

ways want to hear what she has to say. Aspiration for many women today involves the preservation of cultural identity whilst balancing the needs of a more modern life outside the home, in which she now participates more actively. She is fighting for the right to use the education she worked so hard towards, to achieve a more productive, fulfilling life. We live in a time where a female Saudi pilot is flying planes, female ministers have been appointed to Saudi government, and leaders talk of reform and female empowerment.

Satellite TV and the internet have opened up an entire new world of inspiration, information, means of expression, and have contributed significantly to her exposure. Brave female bloggers and writers are publishing works and expressing their thinking, at great risk of repercussion.

Saudi society is not homogenous and what applies to the liberals, doesn’t necessarily apply to the more conservative segments.The point is, conservative or liberal, these women do not recognise themselves in these ads supposedly aimed at them.

The women portrayed in advertising do not accurately represent their personalities, humour, achievements or intelligence.

In order to persuade, advertising must hit a nerve and resonate by representing a reality that is aspirational in some way.

So where is the inspiring employer, teacher or co-worker?

Where is the imaginative, creative mother? What about the entertaining, mischievous friend, the good citizen, the human being? There are exceptions of course, the Dove and Galaxy campaigns spring to mind, as well as the light-hearted, ‘Cloth World’ by Comfort. These are examples of ads that engage with some form of complicity with the viewer. It would be inaccurate to claim that advertising has not come a long way, from the days of simply adapting a voiceover to a foreign ad or simply conveying a product benefit, devoid of any emotion or storyline. Over the past 10 years, more effort and creativity have been invested in improving the

THE CAMPAIGN ESSAY

LOOKING BEYOND THE STEPFORD WIFE

Arab women are not subservient, robotic housekeepers, so why is Middle East advertising portraying them as such?

T

he Stepford wife is the best description I can think of for the way the Arab woman is portrayed in Middle East advertising. This term is derived from a 1972 novel, later adapted into films, revolving around the fictional story of a town where independent, vivacious, accomplished women are replaced by impossibly beautiful, submissive, silent robots.

These subservient robotic women, manufactured in secret by the Stepford men’s clubs, acquiesce to their husbands’ every desire, are wonderful housekeepers, and live in a perpetual state of cheerfulness.

Sound familiar? Not in real life perhaps. One would be hard pressed to find such a woman in everyday life. She is nothing like any friend, co-worker, sister, cousin or mother anyone’s ever known. That’s because she simply doesn’t exist. She is, however, very much part of our life and our environment, as viewers and readers of advertising. She is the one who sells Arab females products and dreams and, for the purpose of this article, I will refer to her as ‘Arab ad woman’.

Just like the robotic creations of the Stepford male club, Arab ad woman is the creation of ad men, borne out of a figment of a marketing strategy’s imagination, and completely disconnected with a more complex reality.

Arab ad woman is incredibly comforting, because she doesn’t provoke or challenge the viewer, or stir absolutely any feeling in

22

them whatsoever, except pleasure in the form of eye candy, and re-assurance in a mental simplicity, devoid of any realistic foundation. Viewers will often enjoy watching Arab ad woman, in various forms of dress, ranging from mini-skirts to rainbow coloured veils and modest garb, worrying about the smoothness of her legs, skin and glossiness of her hair. At times, it might be the exact same scantily clad temptress who starred in a popular Egyptian film who bizarrely reappears demure and veiled promoting the stain removing virtues of a soap powder.Who is the viewer to argue anyway?

Casting houses need not bother with such trivial detail. Ensuring credibility is obviously not on the priority list.

What will strike viewers most about Arab ad woman’s personality is her soothing and distinct lack of character. Whether she is pleasing, receiving, feeding or preening, you cannot mistake that glazed, beatific, other worldly expression on her face, unobstructed by any potentially ‘offensive’ sense of focus, curiosity, humour or sparkle.

Ignoring her sense of creativity would not do her justice, however. Never are Arab ad woman’s creative juices more apparent than when she is trying to grab the attention of her busy and distracted husband.

No one is more skilful and adept than her at ensnaring him with the smell of freshly soap scrubbed skin or the flick of shiny silky hair strands. When

all else fails, the aroma of a freshly prepared meal is always guaranteed to win her a sideways glance from behind the paper.

It would also be inaccurate to describe Arab ad woman as devoid of emotion. She is in fact highly emotional, even though she is blessed with but one emotion: fear.

Fear is the Arab ad woman’s driving force, an emotion she shares with most of the marketing companies responsible for her creation. Her fears come in many forms and shapes, but her fear of germs occupies a disproportionate amount of her day. It is not uncommon to find her at home alone, kneeling on all fours, dressed to the nines and veiled, scrubbing her heart out, focused on that elusive dream of a gleaming, germ-free house. If she is lucky, her hero, Mr Muscle, might magically appear to offer her some sound advice and fly off again, when in actual fact, she would have probably been more grateful for a little elbow grease from his strong muscles to get the job done.

The fact is that the real Arab woman, and specifically the Saudi woman, has got many more important battles happening in her life today than germs or split ends. She still aims to please, to preserve her femininity and proudly embraces her crucial role as nurturer in society, but she is far from being a Stepford wife.

Today the Arab woman is looking inward and fighting to have a voice in a society that doesn’t al-

‘Let’s inject Arab ad woman with life and aspiration and leave the robot behind, to live happily ever after with Mr Muscle’’

25

Working at a multinational, you get the opportunity to work on a huge number of brands, but that also means that sometimes you don’t get to dedicate as much attention to each one. Setting up my own agency gave me the opportunity to commit more time and effort, and being a smaller boutique agency means I can take on brands that I can build from the ground up, which in itself is exciting. My vision was to set up an agency that produces fresh, creative work by being fully involved in every step of my client’s communication.”

Back at the Mandaloun Café, lunch is coming to an end. The venue is a popular one and throughout our conversation both Traboulsi and Samaha have jumped up to welcome fellow diners. Traboulsi opens his laptop and shows me the agency’s as yet unfinished website, the company logo and outlines the agency’s ethos.

“Let’s face it, all you hear today in ad magazines is who bought whom and who replaced whom and so on. To be honest we aren’t busy thinking in that direction.

Our schedule relies on our creative work and our deliverables to our partners. Our decision to be in Beirut is simply a natural choice of birthplace. However, we will go fishing in the Gulf very soon and we are in the process of setting up some offices in the near future.”

As for the risks? Well, République’s Mroue believes they are nothing compared with what Lebanon has gone through over the past few years.

“Being Lebanese, we measure risks a little differently than everyone else,” he says. “Living in Lebanon is a risk in itself, so compared with that the one I have supposedly taken doesn’t seem too big. In fact, I feel that my motivation to create something unique and special eclipses the risk factors. So yeah, it’s totally worth it.”

23

relevance of settings and scenarios, but in most cases these scenarios represent a very limited aspect of an Arab woman’s real life. Ads would enjoy so much more cut through if advertisers allocated as much time and effort trying to accurately portray a woman’s mindset, as they do in recreating her dining room.

It would be easy to lay all the blame at the creative director’s door, but to do that would be unfair. For one, I work with them and do not wish to be banned from their offices, but the reality is that often they have very little to be inspired by in terms of insights or information. In most cases, due to their gender and nationality, they cannot interact with the consumer, so the only window they have left to the Arab woman’s world is research and the media. Unfortunately, despite the plethora of talented research agencies in the region, there is still, to this day, insufficient investment in good quality insight mining research.

As for traditional Arab media, the content is highly sanitised, and rarely geared towards intellect, thought provocation, reality or true empathy, especially with regards to social issues, but rather characterised by two contradictory fields: repressive sermonising on the one hand, and mind-numbing soap operas and entertainment on the other, ensuring that viewers think less and buy more.

Digital media and YouTube in particular are beginning to reveal a side of Saudi society that was previously inaccessible, but it is hardly enough.

The first step to improving the one dimensional portrayal of Arab women in advertising is to take proactive steps and make changes in our own approach. It is our collective duty as marketers, planners, creatives and researchers, to replace the Stepford wife with a human being.

Let’s inject Arab ad woman with life and aspiration, and leave the robot behind, to live happily ever after with Mr Muscle somewhere far away in Never Never land.

Tanya Dernaika is strategic planning director at Memac Ogilvy Dubai

MY CREATIVE INSPIRATION

1 March 2009

ALI MOSTAFA

FIVE OBSTACLES TO CREATIVITY T

he primordial soup of creativity is a complex old brew. While luck and inspiration are vital components, truly follicle-raising work needs a number of factors to be in place before it can flourish; requirements which, for the most part, the region has yet to establish.

Whilst the Middle East has made enormous strides in transforming itself into an ambitious and credible business hub, a thriving homegrown creative culture is taking longer to seed.

For those in the advertising and related creative communities, it seems the vital stuff that is the foundation for groundbreaking, consumer galvanising work is lacking. Which begs the question, can a region with such a variety of hurdles blocking the way to creative maturity really become the global creative powerhouse it aspires to be? We look at the top five obstacles standing in the path of creative progress for advertising in the region.

1

Lack of stimulus

Creativity demands that you have to input to output.

The more stimuli that go in, the more likely that something inspired will come out. Even a stroll down a busy street can be a powerful creative experience, with ideas provoked by people, language, or simply a battered street sign. But where do you go for stimulus in places where life happens in the cloistered environs of a shopping mall? Further still, what if there’s a lack of museums, theatres, live music venues, art-house cinemas, design bookshops and grass-roots artistic movements that feed worldclass creativity?

As Wael Hattar, who heads up branded content specialists, Core, has found, even the usual creative fall-back of the internet has issues. “If you want to research, a lot of things are control-

led on the internet. If you want to go to a theatre show or a gallery to check out something that might have some political connotations or some artistic nudity, then it’s banned, as well as a lot of the ones where they stream videos and art and music.” For Dubai-based Hattar the fundamental components that allow an organic creative community to flourish are still lacking. “You aren’t allowed to have struggling artists or a struggling actor, or a poet because you can’t be part time, you have to have a full-time job.

You’ll see someone who’s like a ‘Sunday artist,’ or somebody from outside. There’s no middle ground where you think ‘oh, I can relate to this’.”

2

with an expatriate-heavy media workforce really tap into the cultural nuances that produce insightful, impactful, non-cliched creativity?

For New York-raised Egyptian Mohamed Hamdalla, creative director of Leo Burnett Cairo, whose TV spots for Melody resonated with Egyptian consumers and awards juries alike, you can’t get away with just being a passive observer. “I think the thing is that you need to

1. I used to love watching cartoons as a child. Some of my favourites were from Walt Disney, such as The Sword in The Stone. I was fascinated by the idea of turning into different animals and shapeshifting, which also justifies my addiction to the children’s programme the Barbapapa’s.

No competitive spirit

Maybe it’s a result of geography or a lack of interagency socialising, but there’s a distinct lack of goodwill between agencies in the Middle East. Elsewhere in the world competitiveness is alive and well, but so too is a communal spirit that acknowledges that great, award-winning work raises everybody’s game. Ad folk know each another, often as good friends, and they know what each other is working on.

This open dialogue and clear sense of one another’s capabilities is what drives creativity forward. So if other fiercely competitive creative regions can spur one another along, why can’t agencies here overcome bitter rivalry in favour of healthy competition?

For Rasha Saada, director of broadcast design-creative services at MBC, the negativity is all too apparent. “Here it’s very much we’re rivals. It’s not like ‘I know you’ve done a great thing, well done, but I’m going to try and beat you next time’. It’s ‘I’m competing with you’ and that’s it. I don’t want to befriend you, I don’t want to understand you, I

d o n’t want to know you as a person. I’d never experienced it before until I came here.” She adds: “I think if you are that inhibited in embracing other creatives like yourself, fundamentally it’s insecurity within yourself. I don’t know. I’ve asked myself this so many times, I’ve never found the real reason for it. It’s apparent to many people.

I think the more competition that you have, the more you raise the bar in the region as a whole.”

2. My father had the biggest collection of films. But strangely enough they were always in a format that was bound 3 to become obsolete. His collection of Betamax was huge and his Disparate workforce

Every advertising agency is a microcosm of the society around them. As homegrown inhabitants of their environment they are innately aware of its jokes, fears, doubts and hopes; in other words, the vital stuff that makes brands connect with consumers. But what happens if few of them are locals? Can a region

‘Here it’s very much we’re rivals. It’s not like ‘I know you’ve done a great thing, well done, but I’m going to try and beat you next time’’’ Rasha Saada, director of broadcast design-creative services, MBC

DESIGN: ANDREA GRÜNEBERG

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‘We try to do what we’ve seen before because we see that’s worked, instead of looking for something new in this city or country’’

look for it. I think we look for the wrong things when it comes to creativity, we take the easy way out.We try to do what we’ve seen before because we see that’s what’s worked, instead of looking for something new in this city or this country.We try to use the same humour that everybody uses all around the world, because we find it funny.

And that’s kind of egotistical because we’re not everybody.”

He continues: “It’s like any kind of anthropology, you don’t have to be Egyptian to write a book on Egypt. I think a person needs to like knowing things. It’s about going down and asking and finding out and being curious, because we lack curiosity.”

1 March 2009

19 July 2009

4

Risk-averse clients

If agency gripes are to be believed,much of the blame for the ‘cookie-cutter’ nature of the region’s advertising can be laid squarely at the door of their dear old non-risk taking clients. And if the Middle East is to become a creative force to be reckoned with, campaigns generated here must deliver originality that strikes out and pushes the game forward for a brand category. Presuming we already have the creative brains to get there, do we have the kind of gogetting clients with the vision to run something as odd and unfamiliar as the Cadbury’s ‘Gorilla’ spot for example?

“What you encounter in many developing markets are clients that aren’t necessarily from a creative background,” says Ian Butlin, group account director at Oman’s TBWA\Zeenah.

“A lot of organisations don’t necessarily have highly experienced marketing

21

INSPIRATION JOWHARA AL SAUD

The foundation stones of great work are missing in the Middle East. Micky Larosse looks at the five main barriers to creativity

Cultural restrictions

Opinion 1, page 20

owhara Al Saud’s work feels like an advertising campaign waiting to happen. The photographer’s sparse, multi-textural images have a strong graphic slant that combine drawing and collage and, according to her website, form a body of work that seeks to comment on censorship in Saudi Arabia.

You can’t help imagining that a collaboration with a youth brand should be somewhere in the pipeline. Though this Saudi national doesn’t think of herself as commercial, quite the opposite in fact. Moreover she seems vaguely perplexed as to why a magazine like Campaign would be interested in her or her work.

That shouldn’t read that Al Saud is in any way precious about her art. It’s just that, as one of a small number of individuals professionally involved in the visual arts in her home town of Jeddah, it’s highly unusual to receive press attention of any kind.

“There are no art critics and the press pays no attention to exhibitions,” says Al Saud. “Visual arts are not regarded as a conceptual or intellectual endeavour but simply a decorative one. Here the written word reigns supreme.

Poetry is the only art form in the country held to high standards, with talent that is not only celebrated locally but can comfortably compete on an international platform. And while there are some excellent Saudi visual artists, they are few and most operate outside of the country or split their time between Saudi and somewhere in Europe or the US.” And so it goes for Al Saud. Like many of the region’s young Arabs, her grounding in the discipline came through her university education in America. In fact, it was through another US institution that Al Saud’s work has grabbed wider attention.

The NewYork-basedAperture Foundation is one of the world’s most respected supporters of ‘photography in all its forms’, with its annual Portfolio Prize a

was able to use characters and make little films. But the coolest thing was that when my father was in Bahrain once, he met an old friend who owned a computer store and, while chatting, my father’s friend found out what my name was and gave me more than 200 games. I guess I have a good name.

The cultural sensitivities of the region need to be carefully negotiated. What might pass as frivolous elsewhere can be deemed entirely unacceptable in societies guided by strict religious values. With this backdrop, can agencies really redefine the creative landscape with the same force as is seen in other parts of the world?

As Oliver Maisey, Impact BBDO’s newly appointed executive creative director suggested in a recent interview, the differing cultural attitudes within the region have immediate influence on the creative process. “The big challenges seem to be if someone says can we have one piece of work that works in Egypt and Saudi? Well Egyptians are poor but fun. Their humour is slapstick and it’s a good party place.

Then you’ve got Saudi, where a lot of the same stuff happens but no one’s allowed to talk about it; or no one says it happens. And when you’re selling a ladies’ razor and you can’t show the leg, it poses challenges I’d never heard before. There seem to be some clever ways around it, but then clients go ‘oh people won’t get that here.’ But that’s a common phrase round the world. I’m still learning.”

3. My gaming machine was the Amiga 500. It was massive and I felt like a real professional on it. There was one game in particular where I

THE ART OF ANONYMITY J

In the first of an occasional series, Micky Larosse profiles world-class regional talent

people. It’s not down to naivety, it’s just down to the fact that they’ve maybe never had the training or the experience to be able to identify what good creative work is.” Despite this, Tonic’s Vincent Raffray suggests agencies shouldn’t be tempted to compromise with less challenging work. “It’s quite a big issue that comes up all the time when we present work, but the way we overcome it is we don’t give them the option to choose. We go in with what we believe is right and take it from there. The minute you give them an option, that’s when they take the safer option.”

later collection of LaserDiscs was even bigger. There was one cartoon that I slipped out from his Betamax cupboard that I used to watch reli5 giously. I was definitely not allowed to watch it as it was quite raunchy for a cartoon, but I was addicted to its fantasy and how much it used to scare me. It was called Fire and Ice. Mohamed Hamdalla, creative director, Leo Burnett Cairo

23

hotly contested competition entered by photographers around the globe. It’s no small achievement, then, that Al Saud’s work scooped runner-up in the 2008 competition – judged in May of this year by a discerning panel of judges with a remit to identify contemporary trends in the field.

“To be recognised by them is an honour,” she says. “The day I received the email informing me of my runner-up status, I told a friend that I’d never been happier to be second best.”

The accolade is even more impressive given her lack of exposure to the medium at any early age. In fact photography was the furthest thing from her mind when she began her studies. “I went off to Wellesley College fully convinced I was going to be a geneticist. A couple of film theory, video and photo classes later, I was hooked and graduated with a BA in Film Theory and Multimedia Studies. I then went on to The School of the Museum of Fine Arts/Tufts University, with the intention of putting together a film reel to apply to film schools. I proceeded to fall in love with colour photography, amongst other things, and I

4. My first impressions of stop motion animation were from old films such as The Clash of the Titans, The 7th Voyage of Sinbad and Jason and the Argonauts. I was mesmerised by

stuck around to finish an MFA in mixed media instead.”

On paper the trajectory sounds effortless. Though it has to be noted that the medium makes an unusual pursuit for someone raised in a culture ill at ease with depictions of the human form. It gets even more surprising when that individual hails from a nation with such a generally dim view of the filmic world. Cinema has been banned in Saudi Arabia for three decades, with the first public airing of a film permitted for a one-off showing in June of this year.

Though according to Al Saud, there’s more familiarity with photography than outsiders would initially imagine.

“Just because they’re discouraged doesn’t mean they don’t exist… Saudi culture has always had a secret obsession with photos. Not until recently though as an art form. Previously they were surreptitious things always carrying a hint of scandal. In this very private, segregated society, a portrait is very much an extension of the domestic space, not intended for public consumption.”

But one woman’s social barrier is clearly another one’s creative inspiration and it’s against this backdrop that many of her images find their form. Having made the leap into depicting members of the society around her, perhaps the strongest hint to her background is the fact that all of the figures in her photographs have similarly blank faces.

“Mine are an exercise in telling a story, with the bare necessities to, hopefully, invite the audience to think a little more about what a photograph means to them.

Perhaps think a little about how expressive people are without language or even facial features.

But mainly, I’d love to see people question the reason so much information’s missing and what that says about us as a culture; that the only versions of our lives suitable for public consumption are barely recognisable.” www.jowharaalsaud.com

the monsters and also intrigued how weirdly they used to move. member figuring it all out at a v early age and made many attem at making my own stop motion mation films with my toys.

5. Adrenalin was another addic of mine. My cousin and I were so stunts that I sometimes look b and wonder how we’re still he used to collect stunt films on V like Stunt Wars and Stunt Ma When I see Parkour (urban free r

Top to bottom.. a self portrait of Jowhara Al Saud, ‘Airmail’ and ‘Halos’ – both of which were included in her Portfolio Prize submission

d by I revery mpts ani-

ction into back ere. I VHS, ania. run-

Campaign

.

Key Advertisers MBC Turkish Delight ad_240x327cm.ai

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ning) it reminds me of my day-to-day antics as a kid.

led me to finally purchase one after my film City of Life.

6. I use to love to draw. I was always doodling and sketching in class.

My father was an architect and I assumed that’s where my creativity came from. It also led me to my short stint as an interior designer before taking up filmmaking professionally.

Drawing at such a young age made me appreciate beautiful designs such as cars and motorcycles. I’ve always loved the design of a Ducati, which

7. Steven Spielberg created some of my most influential films. ET, Jaws and Indiana Jones – I have probably seen them 100 times and Harrison Ford was my favourite actor. My best Indie line was “Trust me!”

Campaign 327x240 E.indd 1

8. Richard Dean Anderson was my favourite TV actor. I was absolutely obsessed with the show MacGyver. I remember it used to come on right

10/20/09 2:52:07 PM

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after Maghreb prayer on Channel 33.

He could make a bomb out of a shoe and a matchstick. It was fantastic. I think everyone feels they have a bit of MacGyver in them at some point in their life.

9. Star Wars was a film that changed a lot for me. It gave me inspiration to seek the impossible and to see filmmaking on a whole other level. It also has one of my favourite costumes of all time – the Stormtrooper.

One day I’ll own an original from the

film. Another film that inspired me on a huge emotional level was The Message by Mustafa Akkad. It brings tears to my eyes to this day.

10. People and cities. Any major city I go to I make sure to take a day or night and just walk for hours. You find the best people and experiences and stories that way.

Ali Mostafa is director and executive producer of afm films. He directed the UAE’s first feature film, City of Life

10/22/09 11:27:59 AM

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Luggage stalwart Samsonite has launched its new business range of cases and bags in the Middle East. The company views the region as resilient to the current downturn in business travel, claiming that the tendency of local business people to conduct business intra-regionally will keep them footloose. And this in turn will stimulate their need for dedicated, executive-friendly products. The lines recently unveiled include: the Cesano, a 100 per cent premium leather line of briefcases and portfolios; the Leather Collection II mobile and laptop cases; Sarasota collection of laptop cases designed to absorb shock (in an innovative system inspired by car suspension) and protect the computer in a variety of different formats so that it may be accommodated in any bag. In addition, the Bayamo business bag is made of full-grained Italian leather and ‘inspired by the beauty of dunes, waves and winds’.The bags are available in selected outlets across the region. See samsonite.com for stockist details.

“I’ve given them a whole list of unrealistic demands.

I said, ‘I want to stand on that black patch on the runway where the planes actually land and the rubber comes off their tyres’, so they are going to take me out there at night when the planes have stopped.”

istock

– Alain De Botton, Heathrow Terminal Five’s writer-in-residence on how intimately he intends to know the airport. istock

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Global Issues in Perspective THINK, Global Issues in Perspective, published by Motivate Publishing, is a business-lifestyle publication developed for the Saudi Arabian General Investment Authority (SAGIA) and targets world leaders in business, commerce and industry. THINK is distributed to an exclusive, custom designed, strategically selected readership of 10,000 C-level leaders in business, commerce, diplomacy, education and governments.

From the large square format to its inventive, yet factual, approach to topical subjects and expressive images, each element of the publication is designed to inspire readers to re-evaluate their opinions and think about new markets and world opportunities such as those offered in the new Saudi Arabia.

THINKâ&#x20AC;&#x2122;s editorial, written by an international team of correspondents, focus has been designed to inspire readers to rethink and re-examine their opinions on todays vital issues.

With its broad scope and carefully-selected world-wide distribution, THINK is ideally positioned to communicate the messages of global entities through advertising.

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COMPETITIVENESS “OUR REFORMS DEMONSTRATE OUR DETERMINATION TO CREATE THE MOST

ATTRACTIVE DESTINATION

FOR INVESTMENT OPPORTUNITIES IN THE WORLD. WE INVITE INVESTORS TO LEARN MORE ABOUT THE

Competitive

POSITIVE BUSINESS ENVIRONMENT IN THE KINGDOM AND TO JOIN IN THE GROWTH OF THE

THE MOUNTING COSTS AS A RESULT OF DIABETES PRESENT A STAGGERING TOLL ON GLOBAL ECONOMIES

FORCES

BUSINESS COMMUNITY.” HE Amr Al-Dabbagh, Governor of the Saudi Arabian General Investment Authority

WRITTEN BY LISA VINCENTI

DEADLY THREAT

Competition is the intrinsic core of commerce – to develop and succeed, countries and companies must produce at their competitive best.

WRITTEN BY JOANNE MOLINA

IN TODAY’S

Michael Porter

Dr Michael Webb

024

Think.indd 24

business environment, competition is about meeting the needs of the marketplace. While no single country or company can be the best at everything, each one must be able to satisfy at least a portion of the market in order to remain viable. Creating and sustaining the ability to compete, ie, competitiveness, is a vital issue, especially for emerging economies.

But what is the relationship between competitiveness and economic development? How is cooperation in modern society linked to success in the new global economy? Presenting and discussing such issues is the role of The Global Competitiveness Forum, which was established in 2006 by the Saudi Arabian General Investment Authority (SAGIA) as an opportunity for global leaders who share a mutual interest in competitiveness to raise awareness and enthusiasm surrounding the competitive challenges. The 2010 forum will focus on creating an environment for sustainable competitiveness. Important conversations illustrate how the world’s leading economists and development experts are invested in sustaining competitiveness in the 21st century and how it is linked to the region’s role in the global economy.

Addressing the competitiveness of Saudi Arabia, SAGIA Governor, Amr bin Abdullah al-Dabbagh, says, “We are focusing on attracting investment into those sectors in which the Kingdom has a competitive advantage – energy, transportation and knowledge-based industries – as this is where we have the most to offer.”

According to Dr Michael Webb, Senior Manager of the Regulatory Economics Group, LLC, in Herndon, Virginia, USA, “You need to begin with the essence of economics, which is the study of choice. Specifically, economists examine the choices people make in a wide variety of contexts, including market contexts and non-market contexts.” He continues, “In most instances individuals have a wide variety of choices, particularly over the long-term. To successfully meet the needs of customers an individual, firm or country should focus on its comparative advantage – in other words, no individual, firm or country can excel

“IN

two decades, the total number of people with diabetes is likely to swell to nearly 440 million. To put that in context, that’s more people than the current population of North America,” says president of the International Diabetes Federation (IDF) Prof. Jean Claude Mbanya.

The latest data published by the IDF in its Diabetes Atlas shows the disease is now far more prevalent than just 10 years ago. A condition in which the body either does not produce enough or does not properly respond to insulin, a hormone produced in the pancreas, diabetes causes a range of health complications from blindness to amputation. Each year, seven million people will develop diabetes and 3.8 million people a year are killed by complications arising from it, which is similar in magnitude to HIV/AIDS. In 2000, the estimated global prevalence of diabetes was 151 million, but it has now spiked to around 285 million, representing 6.4 per cent of the world’s adult population, with a prediction that by 2030 the number of people with diabetes will soar to 438 million.

LIFESTYLES IN TRANSITION Diabetes is a truly democratic disease: its reach is universal, cutting across cultural, social, political and economic boundaries. So while

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many erroneously see this as a condition of higher income nations and Westernised lifestyles, the major burden of the disease is born by low and middle-income countries, where access to treatment is limited and expensive.

A complex interplay of genetic, social and environmental factors is driving the global explosion in diabetes. In more affluent societies, lifestyle choices significantly increase an individual’s risk of developing diabetes. Obesity, smoking, lack of physical activity and poor diet all contribute to this increased risk. Obesity is one of the highest risk factors for developing diabetes and as experts watch the world’s waistlines grow in both developed and developing nations, concern mounts.

While it’s true that many affluent nations, notably the United States, have adopted some unhealthy habits in the form of poor dietary choices and a sedentary lifestyle, diabetes is very much associated with poverty.

For low and middle-income countries, economic advancement often leads to changes in the living environment, which results in altered diet and activity levels within a generation or two. Consequently, people can develop diabetes despite relatively low gains in weight. In the developed world, diabetes is most common among the poorest communities.

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. Business & Contract Publishing Cutting-Edge Editorial

AGRICULTURE

FOOD FEED OR FUEL THE VERSATILITY OF CORN AS A FOODSTUFF, SWEETENER, LIVESTOCK FEED AND BIOFUEL HAS DRAMATICALLY INCREASED THE DEMAND FOR THIS AFFORDABLE, SUSTAINABLE AND GLOBAL AGRICULTURAL PRODUCT.

WRITTEN BY JOANNE MOLINA

Bio fuel Ferrari F430

046

047

BUSINESS

WRITTEN BY LISA VINCENTI

THE VANITY BUSINESS IS POSITIONING ITSELF TO COME OUT AHEAD THANKS TO LIFESTYLE TRENDS, EMERGING MARKETS AND TECHNOLOGICAL ADVANCES.

BEAUTIFUL INVESTMENTS THE

age-old quest for eternal youth and beauty is no longer solely a feminine domain. With an ageing population and men entering the vanity market, the beauty business, which has taken a hit in certain sectors, is soaring in others.

Anti-ageing formulas, make-up and skincare products designed to deliver an immunity boost or mood enhancing qualities have been made possible by advances in biochemistry. But when creams and potions aren’t enough to deliver the required results, non-surgical cosmetic procedures, including injections, microdermabrasion and laser treatments, increasingly come into play.

Once considered a secret never to be revealed, even top stars like George Clooney, recently voted most elegant man by Hello! magazine, now admits to having had cosmetic surgery to correct droopy eyelid skin and puffy bags under his eyes. “I think it’s important to look awake,” he commented on The Oprah Winfrey Show.

Despite the world financial upheaval, cosmetic companies Proctor & Gamble, L’Oreal and Unilever managed to eek out minor gains, ending 2008 with a US$138.8 billion total profit, according to Beauty Packaging magazine’s annual 2009 round-up. Overall, research company Euromonitor International predicts that the beauty market will experience an average annual growth of three per cent, reaching global sales of more than US$337 billion by 2012. But behind the numbers, dramatic changes have been sweeping the industry, which varies widely depending on the region.

“The message is that there is no one-size-fits-all strategy for success,”

says Carrie Mellage, director of consumer products research for worldwide consulting and research firm Kline & Company. “The unique features of each country require marketers to think globally, but act locally, to capitalise on specific opportunities. As an example, the rural population in Brazil is a huge potential market that depends heavily on direct person-to-person sales.”

In the United States, the dominant player with an 18 per cent share of the worldwide market, department stores’ portion of total sales continued to contract, prompting marketers and retailers to actively engage customers with incentives. Brands like Lancôme, Estée Lauder and Clarins have all stepped up marketing directly to customers with online enticements like bonus gifts and free shipping with purchase, Mellage says. By contrast, emerging markets, notably Russia, Brazil, India and China, which are posting double-digit gains, are helping global players weather the economic storm as consumers in these nations discover more Western retail concepts. Buoyed by a burgeoning middle-class and higher consumption levels, increases were noted across the board from shops including Carrefour, Parkson, Wangfujing, Walmart and Sephora.

“People in the middle and low-income levels have seen a big improvement in their purchasing power, and they’re spending more on beauty products. But because value is still important, companies that offer quality products with midrange price points are among the fastest growing in the market,” Mellage says.

Scientific knowledge and technology have brought with them new

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ART+CULTURE

Q1 2010 Sakrin Mosque, Istanbul, Turkey; opened 2009

Art on the edge INTERNATIONAL ART MARKETS ARE SEEING MORE RED THAN BLACK, BUT NEW EXHIBITIONS CONTINUE TO EARN HIGH INTEREST.

AN

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BY LI TTEN

D TI AN

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DORO

DM WAL

WRI

THINK IN A NEW DIRECTION THINK’s new editorial focus has been expanded to inspire you to reTHINK and re-examine your opinions on today’s vital issues.

Above: Theo van Doesburg Right: Tim Burton

THE

longest bull run in nearly a century of art-market history ended at Sotheby’s in London on September 15, 2008 with the landmark sale of 56 works by Damien Hirst for a staggering US$70 million, a record sale for a single artist. More importantly, perhaps, the auction also brought to a close a boom era, for just as the auctioneer called out the bids, Lehman Brothers was filing for bankruptcy in New York.

Prior to the sale at Sotheby’s, the world art market had already slowed down after prices had risen continuously since 2003. The market peaked in 2007 when it was worth more than US$65 billion, double the figure

In this issue, THINK contemplates sustainable competitiveness to rebuild the world’s economic arena, presenting global issues at a time when innovative thinking is essential for success.

Think.indd 27 of five years earlier. Since then the figure has dropped to around US$50 billion. The first part of 2009 saw sales freeze, galleries shut their doors and museums cut budgets, lay off staff or hike admissions.

Dozens of shows have been cancelled or postponed around the world, but worst-hit were US institutions, which saw much of their sponsorship and endowment wealth evaporate with the market losses.

None have been immune from trouble. The investment portfolio of New York’s Museum of Modern Art shrank 23 per cent, to US$610 million from US$788 million, over

Regardless of who you are, where you are, or what you are, in order to be competitive today you must redesign your priorities and THINK about new markets and how to view world opportunities, such as those offered in the new Saudi Arabia, from a strategic vantage point.

the course of last year. In February 2009, the Metropolitan Museum of Art announced that its endowment lost US$700 million over the preceding eight months, or a quarter of its value, declining to US$2.1 billion.

In November, an exhibition of Brazilian artist Cildo Meireles was due to open at the Los Angeles County Museum of Art after first showing at Tate Modern in London and the Museu d’Art Contemporani de Barcelona.

The entire North American tour was cancelled. Likewise, the Victoria and Albert Museum’s touring Surreal Things: Surrealism and Design, which was due to have been presented at the Minneapolis

Most of all, we would like you to think with us, and as a global THINKer we look forward to hearing your thoughts.

Catherine Belbin, Senior Editor

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THINK

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Key Advertisers Exxon Mobile_THINK_01_2010_s.ai

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. Business & Contract Publishing Cutting-Edge Editorial Scene around

SCENE AROUND

Your guide to the best places, events and entertainment options on offer in Dubai this month

An indoor flea market? This summer, the Dubai Flea With its beautiful lake setting and gardens, The Aviation Club in Garhoud is a great place to

Market has moved indoors from its original venue at Al Safa Park to Al Safa Hall (behind Al Maktoum school).

chill out and beat the credit crunch woes. The

To be held on 3 July and 17 July, from 8am to 3pm, the

complex’s Akaru Spa is giving away a series of four spa treatments for the price of one. That’s

flea market gives everyone the chance to pick up an adorable piece of affordable art, or rummage through

right, for Dhs395, you can choose four out of

vintage clothes. Whether you are there to buy or sell,

Dhs5 million. The shopping and entertainment extravaganza

the following seven treats: the Equilibrium back massage, Reflexology, Guinot body scrub (using

it’s a great opportunity to experience a broad mix of cultures, as it’s a popular haunt for Dubai’s 100-odd

will include surprise winnings, raffle draws and competitions for families and children. To receive the raffle coupons and

kiwi extracts for energising effects and glowing skin), mini facial, Oxyspa session (for a refreshing

nationalities. Buy used goods at throwaway prices, and enjoy the atmosphere of a typical European flea market

enter any of the nine weekly draws, shoppers only need to

or soothing effect) and suntan session. The

including live entertainment. Entrance fee is Dhs3.

spend a minimum of Dhs200 at participating malls including Dubai Festival City, Lamcy Plaza, Oasis Centre, The Dubai Mall and BurJuman. Shoppers stand to win prizes worth Dhs50,000 in cash and gift vouchers every week, besides other instant prizes. Call 600 545555 for more details.

treatments can be enjoyed from 90 minutes to two hours. To book, call 282 8578. Also at The

Want to win big during Dubai Summer Surprises (until 14 August)? The Dubai Shopping Malls Group has unveiled the ‘Surprising Millions’ summer promotion with a total prize of

Tired of city hotels? For a true sense of desert living, head

Frunch? What’s that? It's a fresh take on Dubai’s Friday brunch

to Desert Palm, set in a private polo estate, and which introduces Per Aquum (operators of Huvafen Fushi in the

institution. Culinary newcomer Momotaro’s all-new Dhs225 per person frunch (with free-flowing beverages) features Japanese

Maldives) chic to Dubai. The low-rise boutique retreat

specialities at its Asian-themed outfit in Souk Al Bahar,

features 24 rooms and villas, a Lime spa, two restaurants, bar, deli-café, infinity pool and gardens. The

Downtown Burj Dubai. As tempting as the setting and the menu created by chef Junichi Kawamura are

property includes four polo fields and a riding school. Even if you don’t wish to stay here, the restaurants should be worth the drive. Rare

devoted to fine art photography, is showing Wires, Untitled & Drawings, an exhibition by photographers Rachel Rillo and Noelle Tan (on view all July). The Manila-born Rillo has shown her work in San Francisco and Los Angeles, and says of Wires: “There’s no getting away from the phone and electrical wires that line, coil, turn, cross, loop, and tangle above the streets of Manila.”

Her photos are small but alive. Tan, also from

Desserts include green tea crème brûlée, ginger ice cream tempura and fruit sushi. Dial 425 7976.

the Philippines, attracts the viewer with brilliant images. The gallery is open 9am to 9pm, all week.

showcases steak In the heart of Dubai’s traditional quarter of Bastakiya in Bur Dubai, the XVA Gallery has managed to hold its own as an artistic hub.

And it’s not going to be quiet in summer. Until 30 July, contemporary works incorporating conceptual, figurative and abstract art. This will include humorous caricatures by Dubaibased American artist Julia Townsend, works

n Spend

exclusive access to the JW Kids Club. Also

Dhs400 at any of the restaurants

at Radisson Blu Hotel, Dubai Deira Creek and receive a voucher (valid

on offer are free meals for kids below 12 at The Market Place and Bamboo Lagoon. n Sample

until 30 December) worth Dhs100 to be redeemed at any of the 11 dining venues on your next visit. n Blue Elephant at Al Bustan Rotana

nights and pay for the price of two in the executive rooms and suites. Kids will have

by Saudi Arabian artist Hussein Almohasen, and two new artists Colleen Quigley (left) and Melanie Sarrasin. Call 353 5383.

a sushi and sashimi buffet at

Sezzam at Kempinski Hotel Mall of the Emirates every Sunday night for Dhs99 per person, available from 7pm until

to 11pm, has an e-menu option enabling customers to place orders online.

RESTAURANT REVIEW: ZUMA

A selection of contemporary Japanese dishes

SPA REVIEW: THAI PRIVILEGE SPA

and still be able to impart a sense of seclusion and privacy to guests is

What? Zuma serves traditional Japanese cuisine in an über-chic setting. Located at the ritzy DIFC

have planted Zuma firmly on the city’s gourmet map, with the roasted Boston lobster and miso

What?: With a prime spot on Jumeirah’s Al Wasl Road, what works for this new boutique ladies’ spa is not only its enviable location. It brings

a sign of what it has got right. The gold leaf chandeliers, orchids, tiled floors, intimate sofas and the Thai staff are all in keeping with the spa’s

Gate Village, it has become a favourite haunt with

marinated black cod being the outlet’s standout

a touch of true Thailand with its plentiful visual and olfactory offerings of

parent Thai Privilege Spa Company, which has similar outfits in New

Dubai's sushi-lovers, the glitterati and discerning gourmands. The two-level, 300-seat restaurant

dishes. Non-seafood lovers needn’t despair – enjoy succulent cuts of meat like the rib-eye steak with

flowers, scents, candles and water fountains. To be on a busy city road

York, Bangkok, Shanghai, India and Phuket.

The experience: Every treatment begins with a soothing foot rub

includes dining alcoves, lit-up sushi counters,

wabu sauce and chilli miso marinated lamb chops.

and wash. Up the flight of well-dressed stairs are 15 draped rooms

laid-back spots and an atmospheric social bar zone – all carved out with its own mood featuring

The tender cuts are best accompanied by sake, the quintessential Japanese tipple, and Zuma boasts a

incorporating Thai design elements. If what you really need is relaxation, go for the 60-minute Royal Thai Massage (Dhs350), which is, quite

sound controls, dim lighting and grand views of the city. The open-plan kitchen instantly sets you in the mood for a sumptuous dining experience.

variety. The sorbets and desserts lend the perfect sweet ending to a leisurely and fabulous evening.

Price: A two-course dinner for two, including

simply, uplifting, also thanks to the muted music and defining Thai touches. The 45-minute Cranial Massage (Dhs250) is exclusive and highly recommended for de-stressing. The boutique also includes a

Friendly and knowledgeable staff assist you with the extensive menu.

The food: Bite-sized Japanese staples such as sushi, sashimi, maki and tempura allow you

soft drinks, costs Dhs900 approximately. Zuma is open for lunch seven days a week and has just introduced a contemporary Japanese Friday brunch.

It's advisable to book early; call 425 5660.

VIP suite, and a nail and hair spa – for a quick blow-dry before you step out. You can choose to spend an entire afternoon here.

Specials: Tourists can benefit from the limousine service that the spa offers if you book a massage. For a nominal price, simply ask to be

to savour the true Japanese dining experience.

12

Summer sizzlers

11.30pm. Or enjoy tandoori treats, from presents Phuket Night, a culinary journey Dhs45 to Dhs210. n All fans of Garhoud’s trendy MORE café around Thailand every Monday. The will be happy to hear there’s a new MORE buffet costs Dhs159 inclusive of at The Dubai Mall on the lower ground unlimited beverages. n At the JW Marriott Dubai, stay for three level. The 7,500sqft café, open from 8am

it will have on view an eclectic display of

and new worlds, while Epicure offers a deli café experience with all-day eats and drinks. The Lime spa is a haven of Halal-certified, organic spa products. Call 323 8888 for more juicy details.

MORE

The Empty Quarter, the only gallery in Dubai

the traditional favourites: miso soup, sushi and

wines from the old

Bamboo Lagoon

Craft restaurants are offering a 50 per cent discount on the total bill daily from noon to 7pm.

sashimi. Recommended dishes: the char-grilled beef skewers and chicken-wrapped asparagus spears.

and game. At Red, guests can enjoy

Radisson Blu Hotel

Aviation Club, Da Gama, La Vigna and Masala

picked up from your hotel and dropped back.

– Hilda D’Souza

– Methil Renuka

DUBAI VOYAGER

JULY 2009

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R E TA I L T H E R A P Y

R E TA I L T H E R A P Y

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2 3

5

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6

1 Camel Caravan Emirates Banker Dhs185 (US$51.38) 2 Camel Caravan Jordanian Spirit Dhs185 (US$51.38) 3 Camel Caravan Heavenly Camel Dhs185 (US$51.38) 4 Camel Caravan Sonehri Camel Dhs185 (US$51.38)

8

5 Arabian Horse Aurora Dhs185 (US$51.38) 6 Arabian Horse Niseem Dhs185 (US$51.38) 7 Arabian Horse Hajjar Mountains Dhs185 (US$51.38) 8 Arabian Horse Champion Dhs185 (US$51.38)

4

Super models Stock up on mementos of your trip with presents for animal lovers

11

9 Smarter Al Wadi Medium Camel with box Dhs125 (US$34.72) 10 Smarter Al Dibba Mini Donkey Dhs80 (US$22.22) 11 Smarter Dubai King Standing Camel with box Dhs315 (US$87.50) 12 Smarter Al Buraimi Mini Camel Dhs100 (US$27.77)

10 9 12

Photos: Farooq Salik

All items available at Dubai Duty Free.

Please note that all prices are subject to change without notice.

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T R AV E L

T R AV E L

R E TA I L T H E R A P Y

Gadget guru

High-end electronic devices for the frequent flyer

Spectacular by

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DESIGN

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Multicultural and diverse, Kuala Lumpur is renowned for its iconic past grandeur and modern steel edifices. Brian Johnston finds this architectural jumble the most intriguing aspect of the city

uala Lumpur is a city going places.

As you approach, it rises up in front of you like something from a science-fiction movie, a forest in glass and steel boasting some of Asia’s boldest skyscrapers.

The 88-storey Petronas complex was once the highest building in the world – or rather, the highest two buildings, joined halfway up by a skywalk, a bridge seemingly as fragile as a spider’s web. Not a stone’s throw away form these futuristic-looking cylinders is the world’s tallest concrete structure, the Kuala Lumpur Tower, a telecommunications centre that rises in a slim column before budding at the top like an exotic blossom.

Yet Malaysia’s capital, which locals refer to fondly as KL, is a place of bewildering contrasts. You can step out of an ultra-modern skyscraper straight

into a street of dilapidated houses dating from the colonial era, their roofs patched with rusting chunks of corrugated iron.

Shoe-shiners and hawkers squat in the street in the shade of a light rail system swishing overhead in gleaming chrome.

And, despite its modern glass and steel, some of the city’s most iconic buildings are made of humble bricks.

KL has come a long way since it was founded a century and a half ago on a ‘muddy river’ – which is what its name actually means. This is reflected in its astonishing variety of buildings and fantastical architecture. The National Mosque is impressive, the government office building resembles a romantic castle, and the Malaysian Railway Headquarters claims to be a mixture of the Moorish, the Gothic and the Greek. There’s something very attractive and energising about this bizarre architectural jumble, and it makes Kuala Lumpur an intriguing place. After all, you can’t help but admire a city that has a Supreme Court apparently designed to resemble an Arabian pleasure palace.

BRITISH INFLUENCE It was the British who were the first to influence KL’s architecture. When the town was selected as the site for the capital of the federated states of Malaya in 1880, the British initiated a grandiose construction scheme, throwing up an elegant administrative quarter. Colonial KL is centred on the Padang, the large grass-covered central square of the city, now more properly called Merdeka (Independence) Square. At one corner stands the Selangor Club, designed in the English Tudor style in a black-and-white pattern, which was originally the centre for colonial sporting and social activities. It’s still one of Kuala Lumpur’s most exclusive clubs, and cricket continues to be played here. On a lazy Sunday afternoon you may hear a Howzat! – the subdued war-cry of this sport of gentlemen.

The square’s greatest glory is the Sultan Abdul Samad Building, which now houses the Supreme Court. Originally the Selangor State Government Secretariat,

this magnificent building with its 40-metre clock tower was constructed in 1897. Although designed by a British architect, much of it is Islamic-inspired in acknowledgment of the Malay population of the colony. It looks like a Moorish pleasure-palace with its pink and terracotta brickwork and its jumble of spiralling staircases, arches and copper domes, which gleam in the sunlight.

It looks like a Moorish pleasure-palace with its pink and terracotta brickwork” Sultan Abdul Samad Building

Like many of KL’s more recent projects, the building was criticised at the time for being too large and ambitious for such a youthful nation. One wonders what the colonial secretariat would think of the city’s futuristic and supremely confident skyline today. As it happens, the building has stood the test of time, and is now recognised as the symbol of Kuala Lumpur.

Not much further along the river, no one can fail to notice another Kuala Lumpur landmark, its Railway Station.

Although the interior was fully renovated and redesigned more than a decade ago and is now modern and fully airconditioned, the exterior was maintained in its original flamboyant style. Another Moorish-inspired British building, it sports minarets, cupolas and quaint little pavilions on its roof picked out in cream paint, as well as rows of arches shaped like so many massive keyholes. The train-mad travel writer Paul Theroux has described it as the grandest station in Southeast Asia, and it’s certainly one of the most striking.

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“My mother said to me, ‘If you are a soldier, you will become a general. If you are a monk, you will become the Pope.’ Instead, I was a painter, and became Picasso.”

A seemingly arrogant comment, but a true sentiment nonetheless, Pablo Picasso was well aware of his legendary status within his own lifetime. Child prodigy, groundbreaking visionary and ageing lothario, Picasso had many faces.

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One of the first modern celebrity art icons, and an early master of the soundbite, the Spanish artist was a worldwide source of fascination and was as well known in his later years for his love life as he was for his painting.

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Picasso is best known for his abstract works depicting all manner of subjects – from his many lovers to the horror of war. But Picasso’s development began at a much earlier stage.

His talent as a young painter was so fierce that when his art teacher father caught a 13-year-old Picasso painting over one of his own sketches, he gave up painting for the rest of his life. His talents, he felt, had been surpassed by the innate ability of his son.

Picasso was moved to Madrid, enrolled in the Royal Academy and encouraged to develop his gift – under the watchful eye of his father, of course. This was the grounding for the ensuing series of creative periods that map Picasso’s artistic life.The sadness and solitude of the Blue Period from 1901, through the Rose Period, which depicted his joy and fascination with Paris, up to the spark and African influence that came with his pivotal work in 1907, Les Demoiselles d’Avignon.

These stages made up the groundwork for Picasso’s next move: the birth of Cubism, fathered by himself and the close friend and creative partner he referred to as ‘ma femme’ (my wife), Georges Braque.

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. Corporate Publishing Cutting-Edge Editorial SOARING IN THE SKIES

Airport terminal with a human touch With its awe-inspiring architecture, gleaming interiors and sleekly appointed lounges, Emirates Terminal 3 at Dubai International is proudly reinventing the whole passenger experience

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46-51 Arabian Holidays.indd 46-47

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3TbcX]PcX^] 3dQPX

ABOUT AT THE UAE

28CH 1A40: Downtown Burj Dubai

UAE essentials

Dubai Creek Golf and Yacht Club Gold Souk

Dubai Museum

Dubai Creek Burj Al Arab

Atlantis, The Palm

AIRPORTS

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A city famous for its striking skyline, fantastic retail offering, celebrity-chef restaurants, a thriving arts scene and an exciting sports calendar, Dubai is an attractive destination for visitors looking for short city breaks. This sample itinerary can help you get the most out of a two-day visit to one of the worldâ&#x20AC;&#x2122;s most fascinating destinations.

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56-57 48Hr Dubai.indd 56-57

74

Dubai Mall

C44 >55 8= BCH;4 Recognised as a golferâ&#x20AC;&#x2122;s paradise, Dubai is home to several championship golf courses.

The sportâ&#x20AC;&#x2122;s superstars â&#x20AC;&#x201C; from Tiger Woods and Sergio Garcia to Rory McIlroy and Henrik Stenson â&#x20AC;&#x201C; have all played at the Majlis Course of the Emirates Golf Club, venue of the â&#x20AC;&#x2DC;crown jewelâ&#x20AC;&#x2122; of the European Tourâ&#x20AC;&#x2122;s three-stop desert swing, the Dubai Desert Classic.

Visitors may also choose to play golf at the Dubai Creek Golf and Yacht Club, The Address Montgomerie Dubai, Arabian Ranches Golf Club, Al Badia Golf Club or Jumeirah Golf Estates.

4G?;>A4 3D108Ă&#x201A;B B>D:B Shopping for authentic souvenirs is a major part of travelling. Visitors looking for great gifts or quality souvenirs will find them all and more at the Dubai Gold Souk in Deira. Here, hundreds of shops sell a dazzling array of jewellery pieces from bangles and earrings to necklaces and brooches encrusted with precious stones.

This area is best explored on foot, so wear comfortable and durable shoes. $%

6;>A8>DB 5>>3 One of Dubaiâ&#x20AC;&#x2122;s key attractions is its vibrant culinary scene. Home to celebrity-chef restaurants and neighbourhood eateries, the city gives diners the opportunity to explore the world dish by dish.

A luxury vacation in Dubai has to include reservations at some of its most upscale restaurants including Michelin starred Chef Gordon Ramsayâ&#x20AC;&#x2122;s Verre at the Hilton Dubai Creek (www.gordonramsay.com), Gary Rhodesâ&#x20AC;&#x2122; Rhodes Mezzanine at the Grosvenor House (www.grosvenorhouse-dubai.com) and the world-famous Nobu of revered Japanese chef Nobu Matsuhisa at Atlantis, The Palm (www.atlantisthepalm.com). Also at Atlantis are Rostang, the French brasserie of Michel Rostang, Ronda Locatelli of Italian celebrity chef Giorgio Locatelli and Ossiano by Santi Santamaria.

0= 05C4A=>>= >5 2D;CDA4 The Dubai Museum is one of the best places to experience a little bit of the emirateâ&#x20AC;&#x2122;s culture and history. Located within the beautifully

restored Al Fahidi Fort, the museum features galleries that recreate scenes from the Dubai Creek, traditional Arabian houses, mosques, souks, date farms and desert and marine life. The museum also has a pearl diving exhibit, including sets of pearl merchantsâ&#x20AC;&#x2122; weights, scales and shieves. Also on display are artefacts from several excavations in the emirate, recovered from graves that date back to the third millennium BC. 38==4A 2AD8B4 If you want fabulous views, sumptuous food and great entertainment, a cruise along Dubai Creek might be the thing for you. Bateaux Dubai combines the best of sightseeing, fine dining and live musical entertainment for an unforgettable and magical evening. The temperaturecontrolled restaurant deck is covered with anti-reflecting glass, giving diners unobstructed views of the Dubai Creek.

This tour is highly recommended and very popular among large groups and families.

The Emirates has seven airports with Abu Dhabi, Dubai and Sharjah serving as the countryâ&#x20AC;&#x2122;s primary aviation hubs. The UAEâ&#x20AC;&#x2122;s location at the crossroads of Europe, Asia and Africa makes for easy accessibility. Flying time from London is seven hours, Frankfurt six, Hong Kong eight, Cairo four and New York 13 hours.

Most European capitals and other major cities have direct flights to the UAE, many with a choice of operator.

30H CF> 1A40:50BC 0C C74 14027 Breakfast at the Beachcombers at Jumeirah Beach Hotel is a great way to start your day.

Beachcombers blends Far Eastern cuisine with a dash of Asian culinary flair. Dine at the deck so you can soak up the panoramic views of the beach and the stunning Burj Al Arab.

3D108 <0;; A world-class retail destination, the Dubai Mall is the only shopping complex in Dubai where you can watch stingray feedings while shopping for a Dolce & Gabbana cocktail dress.

This shopping complex is massive. Situated in close proximity to Burj Dubai, the worldâ&#x20AC;&#x2122;s tallest building, the mall is spread over an area of 12 million square feet with more than a thousand stores and 160 food and beverage outlets. It has an extensive array of leisure attractions including the Dubai Aquarium & Underwater Zoo that has over 33,000 aquatic animals, an Olympic-sized Dubai Ice-Rink, and The Waterfall, which traverses the four levels of the mall. $&

A4BC0DA0=C F8C7 0 E84F If you want to dine in a restaurant that offers spectacular views of Dubai, book a table at Neos. This panoramic sky bar is located on the 63rd floor of The Address, Downtown Burj Dubai which is situated beside Dubai Mall. Caviar, oysters and Wagyu beef with black truffle dip are on the menu.

Abu Dhabi International Airport The gateway to the emirate of Abu Dhabi, the capital of the UAE, Abu Dhabi International is an award-winning facility that brings together over 40 airlines that fly to nearly 70 destinations worldwide. Abu Dhabi International is currently undergoing a Dhs25 billion (US$6.8 billion) redevelopment and expansion programme that is designed to increase the airportâ&#x20AC;&#x2122;s overall capacity to more than 20 million passengers annually.

Contact details: Tel: +971 2 505 5000, Fax: +971 2 575 8300, Email: info@adac.ae, www.abudhabiairport.ae

70;5 30H 34B4AC B050A8 A desert safari is a must-do for all Dubai visitors. Several tour operators offer Arabian adventure packages that include camel rides and thrilling activities such as dune bashing or desert driving, sand boarding and hot air balloon rides.

38==4A D=34A C74 BC0AB The desert is at its most beautiful when the sun is low. Come twilight, travellers on a desert safari are led to a traditional Bedouin camp for pots of fragrant coffee, pastries and preserved dates before settling down to dine in splendour under the stars. â&#x2013;

spas and restaurants. Owned and operated by Dubai Airports, Dubai International made aviation history in October 2008 when it opened Terminal 3, an iconic facility that aptly reflects and captures Dubaiâ&#x20AC;&#x2122;s dynamism and vibrancy. The airport serves as the regional hub of 125 international carriers. Collectively, those airlines fly to more than 200 destinations worldwide.

Contact details: Tel: + 971 4 2162525, Fax: + 971 4 2244067, www.dubaiairport.com Dubai World Central â&#x20AC;&#x201C; Al Maktoum International Currently under construction, Dubai World Central â&#x20AC;&#x201C; Al Maktoum International is projected to be the worldâ&#x20AC;&#x2122;s largest passenger and cargo hub once completed. The airport, which is at the heart of the 140km Dubai World Central urban aviation community in Jebel Ali, will be capable of handling up to 120 million passengers annually.

Dubai International Airport The Middle Eastâ&#x20AC;&#x2122;s leading aviation centre, Dubai International is a lifestyle destination in itself with its luxury hotel, excellent duty free shopping,

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14

Exhibiting in the Emirates

14-19 UAE Essentials.indd 14

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Corporate

DUBAI BUSINESS HANDBOOK

.

2009 ABOUT AT THE UAE

UAE essentials

A MODERN ECONOMIC POWERHOUSE Successfully diversifying its economy away from oil and natural gas, Dubai is standing tall as the Middle Eastâ&#x20AC;&#x2122;s economic powerhouse

AIRPORTS The Emirates has seven airports with Abu Dhabi, Dubai and Sharjah serving as the countryâ&#x20AC;&#x2122;s primary aviation hubs. The UAEâ&#x20AC;&#x2122;s location at the crossroads of Europe, Asia and Africa makes for easy accessibility. Flying time from London is seven hours, Frankfurt six, Hong Kong eight, Cairo four and New York 13 hours.

Most European capitals and other major cities have direct flights to the UAE, many with a choice of operator.

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7

ack in April 2000, when the finishing touches were being applied to the new Sheikh Rashid Terminal, it was apparent that Dubai Duty Free had a shopping facility that would drive sales into the next millennium. Arriving and departing passengers were immediately struck by the ease with which they could ascend and descend into the spacious terminal, and the breadth and quality of the outlets on display in the 5,400-square-metre facility were unrivalled.

Few could have imagined then that, eight years later, managers and staff would be going through the same experience again â&#x20AC;&#x201C; only this time on an even grander scale. Dubai Duty Free has always had one eye on the future throughout its 25-year history, but for once, all eyes are on the present.

Not only has the retailer opened new operations at Emirates Terminal 3, resulting in an additional

Emirates Towers

A

few decades ago, Dubai did not look like a centre for trade in the Middle East. Sitting on the shores of the Arabian Gulf, the emirate was a small desert settlement that prospered on pearl trading.

Since the 1960s, Dubai has evolved with lightning speed. Trade barriers were torn down, futuristic skyscrapers have sprung up and the city has been

transformed into a hub of trade and investment in the region.

With the countryâ&#x20AC;&#x2122;s oil reserves on the wane, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, realised the need to diversify the emirateâ&#x20AC;&#x2122;s economy. Dubai has made unprecedented investments in infrastructure with new roads, awe-

inspiring towers, man-made islands and massive shopping malls. Dubai Metro, a state-of-the-art urban railway system, and a massive airport â&#x20AC;&#x201C; Dubai World Central â&#x20AC;&#x201C; Al Maktoum International â&#x20AC;&#x201C; are currently under construction.

Dubai has also been transformed into a spectacular luxury destination that offers glorious sunshine and worldclass leisure, tourism and entertainment

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Abu Dhabi International Airport The gateway to the emirate of Abu Dhabi, the capital of the UAE, Abu Dhabi International is an award-winning facility that brings together over 40 airlines that fly to nearly 70 destinations worldwide. Abu Dhabi International is currently undergoing a Dhs25 billion (US$6.8 billion) redevelopment and expansion programme that is designed to increase the airportâ&#x20AC;&#x2122;s overall capacity to more than 20 million passengers annually.

Contact details: Tel: +971 2 505 5000, Fax: +971 2 575 8300, Email: info@adac.ae, www.abudhabiairport.ae

8,000 square metres of space, it is also ringing the changes behind the scenes.

A new warehouse and distribution centre in Umm Ramool, close to Dubai International Airport, launched its operations in June 2008. The 27,000square-metre facility, featuring a semi-automated retrieval and storage system, is the biggest of its kind in the Middle East. Automation is key in logistics, and Dubai Duty Free studied other warehouse operations around the world such as that of Gebr Heinemann in Hamburg while planning the design and construction of the Umm Ramool facility.

Eventually, the facility will serve as the centralised warehouse for Dubai Duty Freeâ&#x20AC;&#x2122;s entire operation, says Colm McLoughlin, Managing Director of Dubai Duty Free. â&#x20AC;&#x153;A great deal of hard work has gone into the opening of this impressive facility which features

spas and restaurants. Owned and operated by Dubai Airports, Dubai International made aviation history in October 2008 when it opened Terminal 3, an iconic facility that aptly reflects and captures Dubaiâ&#x20AC;&#x2122;s dynamism and vibrancy. The airport serves as the regional hub of 125 international carriers. Collectively, those airlines fly to more than 200 destinations worldwide.

Contact details: Tel: + 971 4 2162525, Fax: + 971 4 2244067, www.dubaiairport.com Dubai World Central â&#x20AC;&#x201C; Al Maktoum International Currently under construction, Dubai World Central â&#x20AC;&#x201C; Al Maktoum International is projected to be the worldâ&#x20AC;&#x2122;s largest passenger and cargo hub once completed. The airport, which is at the heart of the 140km Dubai World Central urban aviation community in Jebel Ali, will be capable of handling up to 120 million passengers annually.

Dubai International Airport The Middle Eastâ&#x20AC;&#x2122;s leading aviation centre, Dubai International is a lifestyle destination in itself with its luxury hotel, excellent duty free shopping, 14

8=6EI:G (/ G>C< I=: 8=6C<:H

Exhibiting in the Emirates

2 02-04 Ch1 Economic Powerhouse.indd 2

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Chapter3.indd 32

3/7/10 9:34:14 AM

14-19 UAE Essentials.indd 14

3/7/10 9:25:13 AM

75

. Book Publishing 1985-2010 25th Anniversary of Book Publishing

Gulf Business Books:

76

Books

.

25 years of Books Publishing Motivate Publishing’s Book division is the Gulf’s leading publisher of books. This year we celebrate 25 years of unrivalled expertise. Motivate Publishing provides comprehensive publishing solutions for clients from government institutions to large and small corporations.

The Arabian Heritage Series is a constantly expanding collection of works, conceived by Motivate Publishing, which focuses on diverse areas of life in the Gulf, while educating, informing and entertaining readers.

Some of the region’s greatest explorers, travel writers and photographers have worked with Motivate to produce books of the highest quality; these include flagship titles by such luminaries as Sir Wilfred Thesiger, Ronald Codrai OBE, Royal Photographer Noor Ali Rashid and Patrick Lichfield.

Motivate’s Gulf Business Books imprints continues to grow and expand its international reach. Other imprints such as What’s On Guides also build on the success of the group’s most recognised brands. Motivate’s book publishing division plays a key role in the development

of the regional publishing industry through its support of such events as the Abu Dhabi International Book Fair and the Emirates International Festival of Literature as well as representing the region at book fairs around the world.

Motivate has published two books by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai: My Vision, his best selling autobiography and, in March 2009, Poems From The Desert.

The company’s efforts have been rewarded with numerous prestigious accolades including two Sultan Al Owais Awards for Literature, three IAAGCC Retail Publisher Awards and two Sharjah Book Fair Awards.

What’s on guides

living in series:

ARABIAN HERITAGE

77

. Arabian Gallery

The Arabian Gallery

Our dedicated Arabian Gallery boasts the full range of Motivate books, original artworks, photographs and antique lithographs.

The Arabian Gallery opened in 2005 and is the only specialised outlet in the Middle East dealing exclusively with Arabian-themed books. Motivate’s full range of authoritative books, dedicated to Arabian heritage are all available for purchase in addition to selected titles from other publishers.

The layout of the gallery provides a conducive setting for book browsing and purchase, with simple, modular shapes and comfortable seating affording a clean, light environment. Display cabinets containing memorabilia from the time of Sir Wilfred Thesiger’s life among the Bedu provide authentic finishing touches and include one of Sir Wilfred’s Leica

78

cameras, with which he took many of the striking photographs seen in his books.

Alongside a comprehensive range of books, a gallery of fine-art prints of Arabia by photographers including Sir Wilfred Thesiger, Noor Ali Rashid, Ramesh Shukla and Patrick Lichfield are offered for sale together with a number of original paintings by artists famous for their Arabian work. The Arabian Gallery also stocks rare and antiquarian books about the region, as well as David Roberts lithographs.

The Arabian Gallery can be found at Motivate Publishing’s head office in Garhoud, Dubai.

Arabian Gallery

.

79

. Motivate Digital

80

Motivate Digital

.

Connecting to Motivate Online Motivate Publishing has several online products serving as brand extentions to a number of magazine titles, as well as websites serving a unique and specific purpose of their own.

Motivate Publishing’s digital operations have a rich heritage and a bright future.

BooksArabia.com was one of the Middle East’s first true e-commerce websites and continues to offer an ever-expanding online inventory of books sourced from Motivate’s own portfolio of titles as well as from publishers around the world.

Motivate also operates a range of microsites dedicated to some of the region’s most high-profile events, including What’s On Awards (www.whatsonawards.com), Emirates Woman Awards (www.emirateswoman.ae/awards) , Campaign Photography Awards (www.campaignphotographyawards.com), British Business Awards (www.bbawards.com) and Business Traveller Awards ME (www.btme.ae).

And with broadband penetration across the region set to explode, Motivate has a comprehensive expansion plan in place for 2010/11 which will see the introduction of new consumer and business-to-business sites.

81

. Creative Solutions Creative Solutions

For advertisers requiring additional enhancements to reinforce the impact of their campaign Motivate Publishing can offer some imaginative solutions.

Bookmark

A flexible advertising technique which can be attached onto a magazine page to promote your business and can be run across a suite of Motivate titles.

BARN DOORS

Barn doors are a fantastic creative platform, however, in order to protect the integrity of the Magazine, the format is strictly reserved for brands with the right associations with Motivate titles

Gatefold

Gatefolds are a dramatic way of gaining readersâ&#x20AC;&#x2122; attention, because of their size they provide more space for clients to get information across. The front cover opens to the right.

False cover/jacket

A highly visible advertising technique, this is the first image a magazine reader will see that is more prominent than the cover.

82

Creative Solutions

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SAMPLING This is where a company may include a sample of their product with the distribution of the magazine. The product is encompassed in a polybag.

TAGs

a small marker which protrudes from the magazine to draw attention to your advert.

Tip On

A promotional item, such as a magnet or game piece, affixed to the cover of a publication. Glued inserted cards are attached by low tack fugitive adhesive. Tip-on cards can only be attached to premiumpaid right hand pages.

BELLY BAND

Combined with your branding and artwork, they offer a unique packaging component to bundle and promote your product. Belly Bands are the first thing that a reader will see, providing a high impact effect.

Loose Inserts

The insert of a pre-printed insert into the magazine, which is smaller in size than the dimensions of the publication. This is a great way to distribute your literature straight into the hands of your target audience.

83

. Motivate Events Motivate Events Motivate Publishing has several online products serving as brand extentions to a number of magazine titles, as well as websites serving a unique and specific purpose of their own.

Business events:

Consumer events:

l

Gulf Business Awards

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Whatâ&#x20AC;&#x2122;s On Awards Dubai

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British Business Awards

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Whatâ&#x20AC;&#x2122;s On Awards Abu Dhabi

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Roundtables

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Emirates Woman Awards

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Recruitment Fair

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Fashion with a Heart

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Campaign Photography Awards

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Golf Digest Awards

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MICE Seminars

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Hello! Personalites of the year

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Top 50 Venues Party

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MICE & Events Party

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Business Traveller Awards

84

Motivate Events

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85

. Dubai Lynx

Dubai Lynx is the leading advertising festival in the Middle East and North African region for the creative community. It boasts an inspirational and hard-hitting two day learning programme, featuring top local and international speakers.

Presented by Motivate Publishing and the Cannes Lions International Advertising Festival, Dubai Lynx is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

The Dubai International Advertising Festival brings together advertising talent from across the Middle East and North Africa region (MENA), as well as from around the world. The festival boasts 16 seminars and four workshops over two days.

What’s more, it features exhibitions and

86

Dubai Lynx 2010 Logo

screenings to provide creative inspiration and This is the 2010 logo for Dubai International Advertising learning opportunities to the advertising and Festival. The ‘ear’ logo should always be in this proportion allied industries. to the type. The logo should not be broken up.

The festival culminates with the Dubai Lynx Advertising Awards, which honours and celebrates creative excellence in Print, Outdoor, TV/Cinema, Radio, Media, Direct & Sales Promotion, Interactive and Integrated advertising.

As well as rewarding the creative sector, Dubai Lynx provides an opportunity for the very best young advertising and media talent from the MENA region to demonstrate their skills through the young creatives competition.

.

Now in its third year the Dubai International Advertising Festival, incorporating the Dubai Lynx Awards, continues to reward creative excellence.

87

. Motivate Val Morgan

Be a Star of the Screen

Target a young, affluent, sophisticated audience with proven spending power, who are technology-savvy, as well as brand and fashion conscious.

Motivate Val Morgan Cinema Advertising FZ LLC, a joint venture between Motivate Publishing and Val Morgan Cinema Advertising, was formed to represent the screen advertising interests of leading cinemas in the Middle East. Based in Dubai Media City, Motivate Val Morgan provides advertising opportunities in the luxury state-of-the-art

88

multiplexes in the United Arab Emirates, Lebanon, Jordan and Syria. The joint venture is a natural extension of the core business activities of both companies. Motivateâ&#x20AC;&#x2122;s experience and profile at the top of the advertising sales market is complemented

by Val Morganâ&#x20AC;&#x2122;s experience and understanding of the cinema market worldwide.

Advertising benefits:

Typical Cinema Audience profile

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Unique distraction-free environment

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Youthful, sophisticated and multicultural

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Unrivalled impact and advertising recall

l

l

Minimum wastage

A ffluent â&#x20AC;&#x201C; high spending power and disposable income

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Prestigious showcase for brands

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Good educational background

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Growing audiences

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Fashion and brand conscious

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L imited availability and less clutter maximises share of voice

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Keen to have and use the latest technology

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Difficult to target with any other single media

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remium environment with dynamic new P world-class cinemas

Variety of options l

M otivate Val Morgan offers a variety of effective cinema advertising options for on screen and off screen branding and tactical campaigns.

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. Contact Details Head Office l

Motivate Publishing

l

PO Box 2331, Al Garhoud Street, Dubai, United Arab Emirates Tel +971 4 282 4060, Fax +971 4 282 0428 Email motivate@motivate.ae l

Dubai Media City

Abu Dhabi Motivate Advertising, Marketing & Publishing PO Box 43072, Abu Dhabi, United Arab Emirates Tel +971 2 677 2005, Fax +971 2 677 0124

l

Motivate Publishing FZ LLC Office No 508, Building No 8, Dubai Media City, United Arab Emirates Tel +971 4 390 3550, Fax +971 4 390 4845

London Motivate Publishing Ltd, Acre House, 11/15 William Road, London, NW1 3ER, United Kingdom Email motivateuk@motivate.ae

International media representatives l

AUSTRALIA

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Okeeffe Media Tel +61 89 381 7425, Fax +61 89 382 4850, okeeffekev@bigpond.com.au

Media Star Tel +91 22 281 5538/39/40, Fax +91 22 283 9619, ravi@mediastar.co.in l

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CHINA/HONG KONG

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CYPRUS

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FRANCE/SWITZERLAND

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GERMANY

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