An Ode to NET-A-PORTER

AN ODE TO NET-APORTER

We asked some of the most incredible women we know what superlative qualities make NET-A-PORTER timeless as a brand

COMPILED BY: OLIVIA MORRIS

Her Highness Sheikha Mariam bint Khalifa bin Saif Al Nahyan FOUNDER OF MKS JEWELLERY @mksjewellery “Creating timeless pieces that can be passed down through the generations is something we care about, and we’re always looking for ways to expand our vision and share our passion. Our pieces are unique, designed to be cherished for a lifetime, and most importantly, they are for every woman. When a piece moves from one person to the next in this way, it becomes a timeless memory that never fades. NET-A-PORTER is a unique platform that allows the opportunity to connect creatively with a modern brand that has its roots in the present and a vision for the future. NET-APORTER embodies the sense of discovery and wonder. You always find exactly what you want. The result is something truly timeless.”

Sheikha Dana Al Khalifa FOUNDER OF THE OVERDRESSED @theoverdressed “NET-A-PORTER is a timeless brand because it is not a ected by the passage of time. It’s updated, streamlined and easy to use. A value that stands the test of time is the care the brand puts into its customers and that care will never be outdated.”

Salama Khalfan FOUNDER OF SALAMA KHALFAN FINE JEWELLERY @salamakhalfan “As someone who pays great attention to detail, NET-A-PORTER’s service is aligned with my own approach towards building my brand where we focus on providing exceptional quality and a superlative experience.”

Sheikha Al Mheiri EMIRATI ENTREPRENEUR & FOUNDER OF MAD (MAKING A DIFFERENCE) HOSPITALITY “NET-A-PORTER as a brand has created its own narrative by adopting and representing established and emerging brands. A brand that has been able to achieve the perfect balance between technology, fashion and culture. Fashion and culture are timeless factors which are embodied through di erent time periods, NAP as a brand is able to celebrate this trilogy perfectly and timelessly.”

Asma Hilal Lootah FOUNDER OF THE HUNDRED WELLNESS CENTRE @thehundredwellness @asmalootah “I believe kindness, individuality and creativity are truly timeless. Making the time to share our love and care with others and ourselves is a value that I hold very close to my heart. Our self-care is o en found in our routines, and in the moments that we accept our true selves. Beginning and ending the day with a skincare ritual using products that I love, and dressing in quality, cra ed clothing that expresses my uniqueness and personality, brings me so much joy. I am proud and excited to celebrate 50 years of my home, the UAE, with NET-A-PORTER and I feel very grateful for the innovation, style and beauty found within both.”

Sara Tamimi FASHION DESIGNER & FOUNDER OF SARA TAMIMI @saratamimio cial “NET-A-PORTER to me is the classic of all ultimate luxury e-commerce platforms. The absolute first garment I ever purchased online was from NAP, and it is a great memory filled with feelings of excitement which I remember until today.”

Oumayma Elboumeshouli CONTENT CREATOR & STYLIST @oumaymaboumeshouli “I’m a huge NAP admirer and customer. NAP always has timeless pieces and brands on the site, the jewellery is also always timeless which you can wear and pass down through your family. NAP is for every woman out there, the more edgy and playful one but also the classic and minimalist woman. That’s why I can relate to the brand so much because it’s the same as my personal style. I’ve been working with the brand for the past few years and I am proudly a NAP woman.”

Amna Al Habtoor FOUNDER OF ARCADIA @arcadiabyamna “Since 2000, NET-A-PORTER has curated incredible fashion and has set the bar for latest and upcoming trends. It’s only fitting for them to partner with Emirates Woman’s – The Timelessness Issue, because like NET-A-PORTER, they uncover what’s current and everlasting in the world of fashion and beauty.”

Ilke Shah FOUNDER OF LIMELITE JEWELLERY @limelitejewellery “I love the way NET-A-PORTER evolves with my life. From a single girl living in London 20 years ago, becoming a wife, then as a mother of two, and of course as an entrepreneur – as my style and preferences have changed NET-A-PORTER has kept up! Now I’m living in Dubai and looking forward to the next 20 years with the pioneer of online shopping. However much my life or my style changes, my love for NET-A-PORTER never does!”

Saira Farhat CONTENT CREATOR @fashky “Timeless means authenticity to me, sticking to one’s true self. NET-A-PORTER has always stuck to very classical brands but at the same time provides a foundation and opportunities for emerging talent to showcase their authentic selves.”

Nadine Kanso FOUNDER & CREATIVE DIRECTOR OF BIL ARABI @bilarabi @nadkanso “NET-A-PORTER is a timeless brand because it’s forward-moving and when you have that, it can only be a winner.”