Making Moves – Rania Fawaz on launching her own brand MORPHO

WORDS: HERMIONE EDWARDS

What do the first 30 minutes of your day look like, your morning routine? Just recently I’ve been getting in touch with my deeper self, starting off my morning with either a manifesting or relaxing mediation setting the vibe right for the day followed by a large cup of coffee for an energy boost. What inspired you to start MORPHO and how did you know it was the right time? It’s been something that I’ve always wanted to do, accompanying my mum to the fabric market and factories from a young age has resonated with me and left me with a dream to create something of my own. When the pandemic hit, I was left with a lot of free time on my hands and that’s where it all started! Has being a designer and owning your own label been something you have always wanted to embark on? Owning my own fashion label is something that was inevitably going to happen. With mesh tube tops and dresses being some of your designs, would you say you take inspiration from the early 90s/2000s? Almost 70% of my inspiration comes from the 90s and early 2000s , the fact that we get to re-live these iconic fashion eras is incredible and MORPHO references these throughout its drops of pieces. You frequently reference butterflies in your designs, what is the meaning behind this? For the first drop, we decided to introduce MORPHO with strong elements. The butterfly print resembles change and growth, something that is at the core of the brand. We aim to evolve constantly creating curated drops for our client base. The brand will always surprise you. MORPHO’s pieces focus on fit, is it important to you that people feel confident in your pieces? Personally, I always leaned towards more fitted pieces, to me timeless pieces are always the perfect fit. I feel so empowered and confident when my clothes fit perfectly to my body, so yes, it’s something I implement into my designs making sure every piece is flattering. Where would you like to see MORPHO heading in the future? I would love to see MORPHO everywhere, I would like my pieces to be worn by all different types of women! Inclusive of every size! Having a flagship store is something definitely on the vision board and to branch out in different countries. Curating different drops for different e-commerce platforms. Can you tell us more about the manufacturing process and how challenging was it to refine the designs and production process? Naturally, in the beginning I faced a lot of obstacles in the process of production and design, you learn more each day. I would say I’m still not perfect at what I do but that’s what also makes it exciting, to learn along the way. What piece of advice would you give your younger self? Nothing comes easy. Be consistent and most importantly believe in yourself. Over the years I’ve learned that the more I push myself even when I’m at my lowest the better the outcome is. This is The Entrepreneur Issue – what key aspects have you learned from launching your own brand so far and what advice would you give to others? When things become challenging, push harder, they’ll only get better. Be open to taking advice and manage your time well. Time management is super important – allocate dedicated time to building something and to disconnect.