ADTECH I N D E P
ENDENT AGENCY POWERHOUSES 2024
October 30, 2023 20
NETWORK
AD TRADING DESKS AUDIENCE COLLECTIVE AD AGENCIES
ADTECH POWERHOUSES
SAPEINCE DSPS CAVAI RUBICON JUST PREMIUM ADIMO DANGLE ADS AD EXCHANGES AD NETWORKS ADscholars Passion For Innovation ADscholars Passion For Innovation
SSPS
iProspect
Prodigious Founded: 2013 CEO: Sami Saleh prodigious.com Red Havas Founded: 2001 Managing Director: Dana Tahir redhavasme.com NETWORK POWERHOUSES Publicis Media CEO ME: Tony Wazen Starcom MENA Founded: 1999 CEO ME: Ramez Zeineddine starcomww.com Saatchi & Saatchi Founded: 1992 CEO UAE: Nathalie Gevresse CEO KSA: Adel Baraja CEO Levant & Qatar: Youssef Naaman saatchi.com Zenith Media Founded: 2005 CEO ME: Firas El Zein zenithmedia.com Spark Foundry Founded: 2000 CEO ME: Alain Brahamcha sparkfoundryww.com Leo Burnett Founded: 1989 CEO UAE: Nathalie Gevresse CEO KSA: Adel Baraja CEO Levant & Qatar: Youssef Naaman leoburnett.com Digitas Dubai Founded: 2000 CEO: Kareem Monem digitas.com Publicis Communications Publicis ME Founded: 1973 CEO UAE: Nathalie Gevresse CEO KSA: Adel Baraja publicis.com MSL Founded: 2001 CEO ME: MacLean Brodie mslgroup.com Publicis Sapient Founded: 1990 SVP: Srinivas Devalupalli publicissapient.com Epsilon Founded: 1969 Managing Director: Elliott Clayton epsilon.com/APAC Havas Creative Founded: 2005 Managing
Director: Fabio Silveira havasme.com
Founded:
Founded;
Havas Media Founded: 2005 CEO: Houda Tohme havasme.com Dentsu X
2018 dxglobal.com Carat
2010 CEO: Ramzy Abouchacra carat.com
Founded:
Founded:
2012 iprospect.com Merkle
2012 Managing Director: Andreas Skopal merkle.com
MENA Founded: 2024 CEO: Nassib Boueri vml.com/uae Grey Group Founded: 1917 Managing Director: Phillipe Berthelot grey.com AKQA Founded: 2010 Managing Director: Nic Camacho akqa.com PHD MENA Founded: 2006 Managing Directors: Karen Doumet, Daniel Shepherd phdmedia.com/mena/ Hall & Partners Founded: 2015 General Manager: Chady Debs hallandpartners.com/ DDB Dubai Founded: 2001 Managing Director: Rasjida Bouharrak ddb.ae Omnicom Media Group Founded: 2006 CEO: Elda Choucair omnicommediagroup.com/ markets/mena/ Founded: 2005 CEO: Dany Naaman havasme.com Hearts & Science MENA Founded: 2016 Managing Director: Rasha Rteil hearts-science.com/ en-ae/ Annalect Founded: 2010 General Manager: Dr. Hoda Daou annalect.com OMD MENA Founded: 2002 CEO: Saleh Ghazal omd.com/MENA TRKKN Founded: 2023 Managing Director: Vimal Badiani trkkn.com CEO: Tarek Daouk dentsu.com/ae/en Ketchum Founded: Managing Dan ketchum.com Founded: 1926 globally Group CEO: Bassel Kakish (ME&T) publicisgroupe.com BROUGHT TO YOU BY
Dentsu Creative Founded: 2009 Managing Director: Ziad Ghorayeb dentsucreative.com VML
MEMAC Ogilvy
Founded: 1984
BPG Group
Founded: 1980 Group CEO: Avishesha Bhojani bpggroup.com
CEO: Ghassan Maraqa ogilvy.com GroupM
Founded: 2015 groupm.com Group CEO: Amer El Hajj
EssenceMediacom Founded: 2023 CEO: Eyad Abdul Khalek mediacom.com
H+K Strategies
Founded: 1927 CEO: Bashar AlKadhi hkstrategies.com
Pencell PR & Events
Founded 1999 General Manager: Joy Sahyoun Pencellpr.com
Fleishman Hillard
Middle East Founded:
Impact BBDO Group
Founded: 1971 Chairman and Group CEO: Dani Richa impactbbdo.com
Asda’a BCW
Founded: 2000 CEO: Bashar AlKadhi asdaa-bcw.com
Mindshare
Founded: 1999 Regional Managing Director: Samer Majzoub mindshareworld .com/mena
Wavemaker Founded: 2004 Regional Managing Director: Marc Ghosn wavemakerglobal.com
Wetpaint Creative Digital Solutions
Founded: 2007 General Manager: Joy Sahyoun wetpaint-mena.com
Impact Proximity Founded: 2000 CEO: Ghassan Kassabji impactproximity.com
Equation Media
Founded: 2013
General Manager: Joy Sahyoun equation-media.com
AGA-ADK
Founded: 1997 Executive Creative Director: Dany Azzi aga-adk.com
POWERHOUSES
2009 General Manager: Lucy O’Brien fleishman-me.com Horizon Holdings CEO: Mazen Jawad Horizon FCB Dubai Founded: 1976 Managing Director: Reham Mufleh horizonfcb.com BPN MENA Founded: 2004 President: Antonio Boulos bpnmena.com Golin MENA Regional Managing Director: Stephen Worsley golin.com Blue Barracuda Founded: 2011 Managing Director: Dina Saadeh bluebarracudame.com Fuel Content Founded: 2017 Managing Director: Reham Mufleh fuel-content.com MCN Group CEO: Ghassan Harfouche mcnholding.com MCN Mediabrands UM MENAT Founded: 2001 CEO: Joe Nicolas umww.com/ locations/dubai/ Initiative MENAT Founded: 1975 CEO: Lara Arbid initiative.com Magna MENA Founded: 2005 CEO: Lara Arbid magnamena.com Kinesso MENA Founded: 2019 Managing Director: Karthik Kumar kinesso.com FP7 McCann MENAT Founded: 1968 CEO: Tarek Miknas dxb.fp7mccann.com Commonwealth/ McCann General Manager: Nima Askari cw-mccann.com MullenLowe MENA Founded: 2006 CEO: Mounir Harfouche mullenlowemena.com Jack Morton MENA Founded: 1939 Regional Managing Director: Rebecca Amey jackmorton.com Octagon Managing Director: Marc Lawandos octagon.com Weber Shandwick MENAT Founded: 1983 CEO: Ziad Hasbani webershand wickmenat.com MRM MENA Founded: 2009 CEO: Karim Slim mrm.com Momentum MENA CEO: Tarek Miknas momentumww.com Cra Founded: 2021 Managing Director: Tarek Ali Ahmad cra ww.com/ McCann Health MENA Founded: 2009 Regional Managing Director: Karen Kamel mccannhealth.ae Current Global Managing Director: Peter Jacob currentglobal.com Founded: 1997 Chairman: Roger Sahyoun thenetwork-com.com Impact Porter Novelli Founded: 2000 General Manager: Claire Lawson porternovelli.com Impact BBDO Founded: 1971 UAE: Ghassan Kassabji Egypt: Naila Fattouh Lebanon: Emile Tabanji KSA: Walid Kerbage impactbbdo.com TBWA\RAAD Founded: 2000 CEO: Reda Raad tbwaraad.com Ketchum Middle East Founded: 2000 Managing Director: Dan Leach ketchum.com
And Us Agency
Founded: 2018
Head of Company: Fadi Yaish and-us.agency
Bassmat
Founded: 2004
Acquisit
Founded: 2019
Heads of Company: Timothée Désormeaux and Edouard Daou acquisit.io
Head of Company: AbdulRahman Saud bassmat.com
Brazen
Founded: 2015
Head of Company: Louise Jacobson brazenmena.com
Action Global Communications
Founded: 1994 (MENA)
Head of Company: Christakis Christodoulou actionprgroup.com
Bureau Beatrice
Founded: 2021
Head of Company: Kevin Alderweireldt bureaubeatrice.com
Brodmann Iraq
Founded: 2016
Head of Company: Nour Shihab brodmann10.com
Do Epic Sh*t
Founded: 2018
Head of Company: Ramzi Moutran doepic.agency
Fusion5
Founded: 2013
Heads of Company: Johnny Khazzoum and Elie Haber fusion5.me
Carma
Founded: 1984
Head of Company: Mazen Nahawi carma.com
Active DMC
Founded: 2003
Heads of Company: Sawsan Ghenem and Louay Al-Samarrai activedmc.com
Bold Group
Founded: 2012
Head of Company: Abeer Aleesa bold.com.sa
AMC
Founded: 1988
Head of Company: Pierre Abou Diwan amcuae.com
Boopin
Founded: 2011
Head of Company: Shadi Abdulhadi boopin.com
Chain Reaction
Founded: 2010
Head of Company: Saif Jarad chainreaction.ae
Entourage
Founded: 2009
Head of Company: Mohammed Tayem entourageintl.com
Gambit Communications
Founded: 2019
Head of Company: Jamal Al Mawed gambit.ae
Houbara
Founded: 2002
Head of Company: Loretta Ahmad houbaracomms.com
Katch
Founded: 2011
Head of Company: Georgina Woollams katchthis.com
APCO
Founded: 2005
Head of Company: Mamoon Sbeih apcoworldwide.com
Brand New Galaxy
Founded: 2020
Heads of Company: Adil Khan and Zubair Siddiqui brandnewgalaxy.com
Cicero and Bernay
Founded: 2006
Head of Company: Ahmad Itani cbpr.me
Face to Face
Create
Founded: 2010
Head of Company: Tom Otton creategroup.me
Extend –The Ad Network
Founded: 2012 extendad.com
INDEPENDENT POWERHOUSES
House of Comms
Founded: 2012
Head of Company: Abby Lyons, Kaja Weller and Jamie Wilks houseofcomms.com
Keko Dubai
Founded: 2019
Head of Company: Nora Ferneine keko.ae
Media.Monks
Founded: 2021
Head of company: Victor Knapp media.monks.com
Serviceplan
Group Middle East
Founded: 2010
Head of Company: Rami Hmadeh serviceplan.ae
TRACCS
Founded: 1998
Lightblue
Founded: 2007
Head of Company: David Balfour lightblueww.com
National Network Communications
Founded: 2014
Head of Company: Yousef Al Taweel nncpr.com
Socialize
Founded: 2010
Head of Company: Akanksha Goel socializeagency.com
Spiro
Founded: 2022
Head of Company: Jeff Stelmach thisisspiro.com
Viola Communications
Founded: 2001
Netizency
Founded: 2013
Head of Company: Fadi Khater netizency.com
LPS
Founded: 2013
Head of Company: Aasim Shaikh lps-me.com
Imagination
Founded: 1979
Head of Company: Patrick Reid imagination.com
Founded: 1991
Head of Company: Christopher Bell facetofaceuae.com
Good People
Founded: 2016
Head of Company: Ali Ali goodpeople.film
Hashtag
Founded: 2011
Head of Company: Amer Massimi hashtag-me.com
Interesting Times
Founded: 2010
Head of Company: Wassim Bassil interestingtimes.me
M&C Saatchi
Founded: 2012
Head of Company: Scott Feasey mcsaatchi.ae
Radix Media
Founded: 2016
Head of Company: Mohan Nambiar radixmediamena.com
Sweetwater
Founded: 2007
Head of Company: Steven Hetzer sweetwatermea.com
W7 Worldwide
Xelement
MCH Global
Founded: 2018
Head of Company: Ties Hendricks mch-global.com
Rain Creative
Founded: 2011
Head of Company: Manoj Ammanath iheartherain.com
Team Red Dot
Founded: 2010
Head of Company: Raksha Khimji teamreddot.com
TishTash Communications
Founded: 2012
Head of Company: Natasha Hatherall tishtash.com
You Experience
Head of Company: Mohamed Al Ayed traccs.net
Head of Company: Ammar Sharaf viola.ae
Heads of Company: Abdullah Inayat and Abdulrahman Inayat w7worldwide.com
Founded: 2013
Head of Company: Amro Aboonoq xelement.co
Founded: 2013
Head of Company: Fadi Nakhle youexperience.net