How explainer videos help in marketing?

2.They bui l d recall value for the brand.

More than 90 percent of the peopl e w h o have watched the videos for your brand, will always associate your brand or pro d uct wi th that particular emotion. They form a perception of your product, w h i c h can turn out to b e a plus poi nt for the sales. It is very i mportant for the audi ence to understand the personality of your brand. Until and unless you will not stand out f r o m the rest of the competitors, you will not b e able to leave an i mpact as a brand.

Thus, if you don’t have an explainer video for your product, you are mi ssing out o n a great promoti on tool.

3. They are short and crisp.

Business explainer videos have gained their popularity for a lot of reasons, but what makes t hem a keeper is the fact that they convey maxi mum information in such a short span of time. W h e n the audience perceives such complex information in the easiest way possible, they start giving your brand a preference, eventually turning into potential customers. After all, these short videos hit the right strings in the aptest way.

4.Explainer videos are creative.

W h o doesn’t like to b e creative? Rather, the questi on is, w h o doesn’t like to have access to creative thi ngs? Business explainer videos are a bl end of creativity, storytelling, graphics, and illustration. Top that u p wi th the vision of your brand, and you’ll have an excellent video for promotions.

5. They are the bearer of your online visibility.

A n explainer video acts as a great resource for your SEO fuelling. Numerous marketers have gained Google presence because of explainer videos. Going by the facts, it has been stated that these videos trigger website’s average visit time u p to 2 minutes. This means that your website will rank better in Google, thus simplifying your visibility.

how

Explainer Videos heLp in mArKeting?

It has been proven that the audience pays close attention to the information that has visuals. Whereas, w h e n they read a text, they remember only 10 percent of it. In fact, the audience will spend more time o n your website if you have informative, entertaining and simple videos around your brand.

As a marketer,when yo u g o out to market your brand or product, it is this creativity that will grab eyeballs and clients for you. Business explainer videos are crafted wi th such crisp storytelling and animation, that it leaves a mesmerizing effect o n the viewers, drawing their attention towards you.

The latest video trends have prove d that businesses must have explainer videos to grab the audi ence f r o m platforms like Vimeo and YouTube. They deliver i ncreased effectiveness and suppl ement the vision of your brand and pro d uct i n a subtle way.These days, subtle i ntegration of brands is qui et in. A n d explainer videos are the heroes w h o d o that qui et subtly. More than 60 percent busi nessmen have cl ai med to have greater ROI o n explainer videos than plain content.

W h e n you g o to market your product, the short span of time m i g h t not b e sufficient for your presentation. Whereas, a business explainer video can just d o wonders i n barely a coupl e of m i n utes. Aren’t these reasons en o u gh to i m pl em en t videos i n your strategy?

“Dropbox m a n a g e d to acquire 10 million n e w customers who b o u g h t i n the additional revenue of $48,000,000 because the video increased their c o nversion rates by 25%. Today, Dropbox keeps o n updating their explainer videos o n an annual basis, a process that has grown their customer base to 100 million as of 2017. ”